Youth Empowered CI Guide

YOUTH EMPOWERED Identity guidelines

CONTENTS - Mission - Believe - Main Identity - Colour Breakdown - 1 Colour Application - Secondary Identity - Dos and Dont’s - 5 Empowering Pillars - Typeface - Stationery - Others

MISSION

To impact youth for social change through coaching, mentoring and community outreach in Singapore and the region.

BELIEVE

Youth Empowered believes that Positive Education Builds the Nation, Empowers the Individual, Generates Employment, and Leads to a Caring Society.

We enjoy working with youth and mentoring them to discover their strengths towards a purpose and in that process grows into empowered individuals that gives back to the society.

“I think the purpose of life is to be useful, to be responsible, to be honorable, to be compassionate. It is, after all, to matter: to count, to stand for something, to have made some difference that you lived at all.� ~ LEO C. ROSTEN

MAIN IDENTITY

Full colour with tagline

Full colour without tagline

COLOUR BREAKDOWN (CMYK)

C0 M 100 Y 100 K0

C0 M 60 Y 100 K0

C0 M0 Y0 K 100

C0 M0 Y0 K 85

C0 M 20 Y 100 K0

C 60 M0 Y 100 K0

C 100 M 80 Y0 K0

1 COLOUR APPLICATION

1 colour, 85% grey and black

1 colour, Black

REVERSE WHITE APPLICATION

Reverse white on black

Reverse white on solid colour

SECONDARY IDENTITY

With tagline

SECONDARY IDENTITY

Without tagline

DOS AND DONTS

   

DOS AND DONTS

   

DOS AND DONTS

   

5 EMPOWERING PILLARS (TO BE CONFIRMED)

(TO BE CONFIRMED)

(TO BE CONFIRMED)

(TO BE CONFIRMED)

EDUCATION AND LEARNING RELATED

(TO BE CONFIRMED)

TYPEFACE (IDENTITY)

NEXA RUST SANS BLACK

ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890@&’,.?

Claudis Hand Pro (for tagline and quotes)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

TYPEFACE (BODYCOPY)

Museo Sans 300

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

Museo Sans 300 Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

Museo Sans 500

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

Museo Sans 500 Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

Museo Sans 700

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

Museo Sans 900

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

TYPEFACE (BODYCOPY SUBSTITUTE) WHEN MUSEO SANS IS NOT SUPPORTED

Helvetica Light

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

Helvetica Light Oblique

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

Helvetica Regular

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

Helvetica Regular

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

Helvetica Bold Oblique

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

Helvetica Bold Oblique

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+-=[]{};’:”,./<>?

STATIONERY (NAMECARD)

90MM

55MM

LEE SZE YONG Youth Development Project Manager M: (65) 9339 7379 E: szeyong.lee@youthempowered.sg

STATIONERY (NAMECARD)

90MM

55MM

LEE SZE YONG Youth Development Project Manager M: (65) 9339 7379 E: szeyong.lee@youthempowered.sg

1 side Colour can be based on the Empowering Pillars that it represents. E.g. Green may be the Learning Pillar, use this to front it when talk to Institutions or schools.

Main identity is still present on the info side.

PROPOSED SYMBOL

Y Y

E

E

SMALLEST SIZE

18MM 6MM

www.youthempowered.sg