CPD Logo Brandguide

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BRAND IDENTITY GUIDELINES

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CONTENT 02

Introduction

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Brand Identity Variations

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Colour

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Background Application

09

Minimum Size & Space

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Dos & Donts

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INTRODUCTION

SPORTS HUB COMMUNITY PLAY DAY IDENTITY

The Community Play Day logo is symbolic of Singapore Sports Hub’s initiatives to bring the community closer through sporting activities and lifestyle events.

The logo typography, set out in bold capital letters and brimming with energy, is at once confident and commanding. The relationship between Sports Hub and the signature event is delineated by subtle variations in type colour and style treatments. Employing a vibrant spectrum of hues and buffered by strong lining, the colourful logo also radiates inclusiveness and variety.

The brand identity guide that follow sets out the various and versatile applications for the Community Play Day logo.

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BRAND IDENTITY VARIATIONS

PRIMARY SIGNATURE

SECONDARY SIGNATURE

PRIMARY SIGNATURE WITH WHITE OUTLINE

SECONDARY SIGNATURE WITH WHITE OUTLINE

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COLOUR BASE PALETTE

C: 0 M: 80 Y: 91 K: 0

R: 241 G: 90 B: 47

C: 0 M: 78 Y: 100 K: 40

R: 160 G: 61 B: 13

#F15A2F

#A03D0D

C: 74 M: 0 Y: 18 K: 0

C: 92 M: 52 Y: 54 K: 40

R: 0 G: 188 B: 210

R: 1 G: 74 B: 80

#00BCD2

#014A50

C: 66 M: 0 Y: 56 K: 0

C: 92 M: 52 Y: 82 K: 5

R: 80 G: 189 B: 147

R: 34 G: 106 B: 82

#50BD93

#226A52

C: 2 M: 31 Y: 81 K: 0

C: 0 M: 58 Y: 82 K: 18

R: 246 G: 182 B: 75

R: 206 G: 114 B: 55

#F6B64B

#CE7237

C: 94 M: 78 Y: 6 K: 38

C: 100 M: 100 Y: 25 K: 93

R: 24 G: 51 B: 108

R: 0 G: 0 B: 11

#18336C

#00000B

C: 0 M: 0 Y: 0 K: 0

C: 0 M: 0 Y: 0 K: 100

R: 255 G: 255 B: 255

#FFFFFF

R: 0 G: 0 B: 0

#000000

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COLOUR GRADIENT PALETTE REFER TO THE CMYK BREAKDOWN ON PAGE 4

#F15A2F

#00BCD2

#50BD93

#F6B64B

#18336C

#A03D0D

#01A450

#226A52

#CE7237

#00000B

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BACKGROUND APPLICATIONS MONOCHROME BACKGROUND REFERENCE Logo without white outline will be used against white/light background.

VERTICAL SIGNATURE

10%

20%

40%

HORIZONTAL SIGNATURE

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Logo with white outline will be used against dark/contrasting background.

VERTICAL SIGNATURE

60%

80%

100%

HORIZONTAL SIGNATURE

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BACKGROUND APPLICATIONS COLOURED BACKGROUND REFERENCE

VERTICAL SIGNATURE

HORIZONTAL SIGNATURE

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MINIMUM SIZE

20mm 20mm

12.13mm

20.33mm

MINIMUM CLEARANCE SPACE

4x 4x

x

x x x

x

x

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DOS & DONTS ACCEPTABLE TREATMENTS

Do use primary or secondary signature on white / light background.

Do use primary or secondary signature with white outline on dark backgrounds.

Do use primary or secondary signature with white outline on images and/or photographs.

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UNACCEPTABLE TREATMENT

Do not switch the colours within the logo.

Do not add colours to the logo.

Do not change the colours of the logo.

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Do not use 1C logo.

Do not use duo-tone.

Do not add effects to the logo.

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min. size

The logo should not be reduced smaller than its minium size of 20mm.

Do not distort the logo.

Do not crop the logo.

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Do not switch the positioning of the elements in logo

The logo should remain in its entirety.

Do not exclude any elements of the logo.

Do not add on additional elements to the logo.

Please observe the minimum clearance space.

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