Biqmind CI Guide

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corporate identity guidelines

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content 2

Biqmind Brand Identity

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Corporate Colour

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Logo Variations

10 Corporate Type 12 Background Applications 18 Minimum Size 19 Other Do’s & Don’ts

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brand identity signatures, icons, & logotype

MASTER LOGO

3H

0.3H

H

SECONDARY LOGO W

LOGOTYPE

0.114W

2.33W

ICON

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colour corporate palette

PANTONE REFLEX BLUE C: 100 M: 93 Y: 15 K: 12

R: 0 G: 22 B: 137

#26347A

PANTONE WARM RED C: 0 M: 88 Y: 80 K: 0

R: 255 G: 68 B: 56

#EF463E

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brand identity variations

PRIMARY SIGNATURE

SECONDARY SIGNATURE

PANTONE REFLEX BLUE C: 100 M: 93 Y: 15 K: 12

R: 0 G: 22 B: 137

#26347A

PANTONE WARM RED C: 0 M: 88 Y: 80 K: 0 #EF463E

R: 255 G: 68 B: 56

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brand identity variations

PRIMARY SIGNATURE

SECONDARY SIGNATURE

PANTONE REFLEX BLUE C: 100 M: 93 Y: 15 K: 12

R: 0 G: 22 B: 137

#26347A

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brand identity variations

PRIMARY SIGNATURE

SECONDARY SIGNATURE

PANTONE BLACK C: 0 M: 0 Y: 0 K: 100

R: 35 G: 31 B: 32

#000000

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brand identity variations

PRIMARY SIGNATURE

SECONDARY SIGNATURE SECONDARY SIGNATURE

WHITE #FFFFFF

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In the event the word mark cannot be used as a whole, do use the logotype or icons independently. The use of logotype is preferred unless space constraints disallow. In the application of icon or logotype used indepdently, the logo should only be in 1C, black or white only.

LOGOTYPE (BLACK)

LOGOTYPE (WHITE)

The logo variation in this spread is recommended only for applications on products. For digital and print applications, do use the logo variations on pages 4-7 and adhere to the minimum size and clearance spaceaccordingly on page 18.

ICON (BLACK)

ICON (WHITE)

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type corporate type family

Century Gothic Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Recommended use for Century Gothic Bold: Headings Minimum Point Size: 6pts

Century Gothic Bold Italics

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Recommended use for Century Gothic Bold: Sub Headings Minimum Point Size: 6pts

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type corporate type family

Century Gothic Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Recommended use for Century Gothic Bold: Body Copy Minimum point size: 5pts

Century Gothic Italics

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Recommended use for Century Gothic Bold: Fine Print Minimum Point Size: 5pts

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background application monochome background reference

VERTICAL SIGNATURE

0%

20%

40%

HORIZONTAL SIGNATURE

ICON

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background application monochome background reference

VERTICAL SIGNATURE

60%

80%

100%

HORIZONTAL SIGNATURE

ICON

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background application monochome background reference

VERTICAL SIGNATURE

0%

20%

40%

HORIZONTAL SIGNATURE

ICON

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background application monochome background reference

VERTICAL SIGNATURE

60%

80%

100%

HORIZONTAL SIGNATURE

ICON

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background application monochome background reference

VERTICAL SIGNATURE

0%

20%

40%

60%

HORIZONTAL SIGNATURE

ICON

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background application monochome background reference

VERTICAL SIGNATURE

40%

60%

80%

100%

HORIZONTAL SIGNATURE

ICON

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minimums

SIZE

CLEARANCE SPACE 4x

20mm x 14.7mm

x

MASTER LOGO

x

x

MASTER LOGO 20mm 4x

3.8mm x

SECONDARY LOGO x x

x

SECONDARY LOGO

8.5mm 2mm

LOGOTYPE

x x

2x x

x

LOGOTYPE

4mm 2.13mm

ICON

4x

x x x

x

ICON

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dos & donts ACCEPTABLE treatments / applications

DO use primary or secondary signatures. Refer to page 12-13 for the acceptable background applications.

DO use iconic logo. Refer to page 12-13 for the acceptable background applications.

DO use 1C logo.

Refer to page 14-15 for the acceptable background applications.

DO use white logo on dark backgrounds.

Refer to page 16 for the acceptable background applications.

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dos & donts UNACCEPTABLE treatments / applications

DO NOT remove elements from the logo. Refer to page 2 for acceptable brand identity variations.

DO NOT change the colour of the logo. Refer to identity colour guide on page 4-9.

DO NOT add colours / alternate corporate colours to logo. Refer to page 4-9 for acceptable colours of the logo.

DO NOT switch the colours of the logo.

Refer to page 4-9 for acceptable colours of the logo.

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dos & donts UNACCEPTABLE treatments / applications

DO NOT add gradient to logo.

DO NOT add outlines to the logo and/or icon

DO NOT go tighter than the minimum clearance space.

Refer to page 18 for minimum clearance space.

min. size

DO NOT reduce the logo smaller than its minium size. Refer to page 18 for minimum sizes of respective logo variations.

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dos & donts UNACCEPTABLE treatments / applications

DO NOT flip/ mirror the logo

DO NOT distort the logo.

DO NOT rotate the logo or use it in a slanted angle.

DO NOT manipulate the size and/or position of the individual elements within the logo.

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