Hack #1Make it Count

Target the Right Metrics that Show Business Impact

You don’t improve what you don’t measure.

But with hundreds of site performance metrics and business KPIs in the data universe, how do you know which ones to focus on?

We recommend using Onload as a core benchmark for understanding customer friction.

/ What is Onload?

It’s the average time required for the server to completely load all content on a page. Everything from JavaScript, CSS, images and more. And since Onload is supported by all browsers, you can measure how different browsers impact site performance and customer experiences.

An ongoing analysis of millions of user sessions across hundreds of websites show faster Onload contributes to higher conversion rates and revenue.

Pro Tip:

As a starting point for any Continuous Experience Optimization improvement, calculate Optimal Page Speed, or the ideal Onload time for a page to achieve the best return in revenue.

One of the largest U.S. online retailers, for example, discovered hidden issues with their content delivery network (CDN) and tag managers created customer friction costing them nearly half a billion dollars per year.

MILLION in friction quantified for a single online business.

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/ We even have a vital bonus for you. (Hint: It’s in the name.)

Witnessing how site visitors and Google view your digital experience used to be elusive, like a rare Sasquatch sighting. But with Core Web Vitals (CWV), that’s exactly what you can do.

Pro Tip:

Google Lighthouse is a free tool you can use to test and measure Core Web Vitals. Real User Monitoring data can provide you with even more actionable insights to improve these metrics for better results.

CWVs not only influence the customer experience, but also have a powerful impact on your site’s performance and revenue. They affect your organic search rankings. So, if your site has poor CWVs, Google will use it to deprioritize your search rankings. Meaning less traffic and customers to your site.

Optimization outcomes will vary from site to site and from one page to the next. Product pages, for example, can see a 40% to 50% lower conversion rate when comparing users that experience a 2-second Largest Contentful Paint (LCP) versus a 4 to 5-second LCP.