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From The Pacific To Palm Springs Since 2003

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View of Lake Mathews from 18253 Lakepointe Drive

My Marketing Strategy From The Pacific To Palm Springs Since 2003

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PREPARED EXCLUSIVELY FOR: Sondra Diaz

16543 Lake Knoll Parkway, Lake Hills From The Pacific To Palm Springs Since 2003

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800.294.1226

Sondra -The sale of one’s home is the single largest financial transaction of their life and emotionally, it can be a roller coaster of thoughts, memories, emotions, and concerns.

This is YOUR home and if you ever made the decision to sell, you should be represented by the very best for the very best results and the very best overall experience.

My wife and I have lived in Lake Hills Reserve since 2008, I know every street in our 1,311 home community, I’ve been the Top Producing Agent up here every year since 2012, and over that time I’ve had many record sales and currently hold the records for 3 of the top 5 highest sales ever in Lake Hills.

With that in mind, here is some information about my marketing plan followed by a little about me and my team.

I’ve been in real estate since 2003 and simply put, I’m passionate about helping people which is why I get so much joy out of doing what I do.

I’m really looking forward to discussing how I can help…

Best,

949.294.2506

From The Pacific To Palm Springs Since 2003

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TRG-SoCal.com

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800.294.1226

The following is a glimpse of what I do…

All photographs contained in this presentation were taken in Lake Hills

From The Pacific To Palm Springs Since 2003

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800.294.1226

MARKETING PLAN OPTIMIZE your home’s potential for greater financial returns and a quicker sale with STAGING changes provided by our Professional Property Designer.

RESPOND QUICKLY and EFFECTIVELY to all inquiries regarding your home.

QUALIFY prospective Buyers of your home utilizing our LENDING PARTNERS and requiring cross-qualification when needed prior to presenting any Offer.

PRICE your home STRATEGICALLY with consideration for current market conditions, competition, and trends.

FOLLOW UP and encourage FEEDBACK from Agents that have shown your home, potential Buyers we have shown it to, and Open House Visitors.

POSITION your home to show off its best qualities through PROFESSIONAL PHOTOGRAPHY and a PROFESSIONAL WRITER for property descriptions utilized in collateral materials given to Agents and Buyers.

COMMUNICATE with you FREQUENTLY regarding interest in your home, recent activity, potential Buyers, Agent feedback, recommended changes, pending and accepted Offers.

EXPOSE your home to the MARKET via our Telemarketers, Open Houses, neighborhood mailers, yard signs, and flyers.

NEGOTIATE the best PRICE and TERMS for you proven by our 108.4% List-toClose Ratio (per the MLS).

ADVERTISE your home on the MLS, Virtual Tours, over 350 INTERNET feeds, our website, and social media platforms.

SATISFACTION GUARANTEE If you are not 100% satisfied with our services, YOU MAY CANCEL AT ANY TIME.

From The Pacific To Palm Springs Since 2003

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MARKET TEASE We have a database of literally THOUSANDS of people including buyers that have been interested in Lake Hills whom we reach out to and that could potentially be interested in your home. In addition, we implement mass email blasts to the top agents in Corona / Riverside as well as postcard mailings to Lake Hills itself informing them of what is coming soon. This has often generated high-priced sales without the hassle of showings from buyers that simply will pay more to avoid market competition.

From The Pacific To Palm Springs Since 2003

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HOME PREPARATION Having walked your home together, I will make suggestions that I believe will lead to a higher possible sales price. Some of these suggestions come with a cost and here is one of the greatest tools I bring to the table… The TRG Concierge Program.

* FRESH PAINT

* COSMETIC RENOVATIONS

* STAGING

The hassle–free way to sell your home faster and for a higher price. TRG Concierge helps you maximize your home’s value with home improvement services like staging, flooring, painting and more.

No upfront costs and no interest!!!

From The Pacific To Palm Springs Since 2003

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THE VALUE OF TRG CONCIERGE REAL LIFE CASE STUDY

$385K Expected Sale Price Without TRG Concierge

$500K Sale Price After TRG Concierge

In October of 2020, a longtime Lake Hills client reached out to me regarding the sale of their mother’s home in Fontana.

The home was in poor shape and in dire need of help. Based on its condition, the home would likely sell in the high $300s, but I believed with some renovations we would get into the mid to higher $400s. Despite my clients having no funds for this, they were able to qualify due to the equity in the home. And with a sold price of $500K, are they glad they did!!!

$21K

COMPLETED SERVICES • Interior/Exterior Paint • Various repairs throughout • New flooring downstairs • New carpet upstairs • Full Kitchen Remodel • Recessed lighting throughout

Total Project Cost

• Bathroom Vanities • New Bathroom Fixtures • Deep Cleaning • Landscape clean-up

From The Pacific To Palm Springs Since 2003

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STAGING We utilize the services of one of Southern California’s top professional staging consultants to create a warm and inviting environment that highlights the best architectural features and selling points of your home; and more often than not, utilizing YOUR furnishings to do so!

Our Staging Consultant is Feng Shui-certified — important in Lake Hills — and well-versed in a broad spectrum of demographics. Understanding the target audience for potential buyers is a key to our success — and yours. When complete, professional staging will turn your home into a showplace that plays to the needs and desires of its prospective buyers.

REALTOR.com estimates that a staged home sells for no less than 3% more than a non-staged home.

From The Pacific To Palm Springs Since 2003

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PROFESSIONAL PHOTOGRAPHY As the saying goes, a picture is worth a thousand words. Our team combines professional pictures to capture the attention of potential buyers while showcasing your home’s best attributes. We work with the best real estate photographers to create a comprehensive visual description of your home from all angles (ground and air) and times (day and twilight) as well as all the amenities Lake Hills and Lake Hills Reserve has to offer, which is then shared via our website, print brochures, advertising, and social media.

REDFIN estimates that a professionally photographed home sells at least 5% more than one that isn’t.

From The Pacific To Palm Springs Since 2003

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TRG-SoCal.com

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800.294.1226

From The Pacific To Palm Springs Since 2003

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TRG-SoCal.com

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800.294.1226

From The Pacific To Palm Springs Since 2003

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TRG-SoCal.com

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800.294.1226

From The Pacific To Palm Springs Since 2003

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TRG-SoCal.com

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800.294.1226

From The Pacific To Palm Springs Since 2003

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TRG-SoCal.com

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800.294.1226

Is there a difference?

You tell me…

From The Pacific To Palm Springs Since 2003

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Our photography - Lake Hills Reserve home

Their photography - Lake Hills home

Our photography - Lake Hills Reserve home

Their photography - Lake Hills Reserve home

Our photography - Lake Hills Reserve home

Their photography - Lake Hills home

From The Pacific To Palm Springs Since 2003

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MATTERPORT TECHNOLOGY Matterport is the latest in cutting edge technology that utilizes hi-tech cameras to create dynamic 3D visual tours of your home.

This technology essentially provides an “always open house” by giving prospective Buyers the ability to virtually move through the entire home (top picture) and offers a total sense of how a home fits together with the “Dollhouse View” (bottom picture).

Matterport helps create an immediate, lasting emotional connection to a property because Buyers can experience it as if they were already there and easily share this experience with friends and family.

From The Pacific To Palm Springs Since 2003

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PROFESSIONAL VIDEOGRAPHY While our marketing is largely considered unparalleled within the real estate community, it is our video that simply puts us on another level and is the perfect opportunity for me to blend my two greatest passions: movies and real estate. With the connections I’ve amassed over my years in the entertainment industry I have put together a crew of experienced filmmakers that utilize state-of-the-art equipment — stedicam gimbal systems, in-camera ramping techniques, animated effects, aerial shooting — and masterful editing to tell a story. Couple that with shallow-depth close-ups on key features and snippets of Lake Hills to encapsulate what our community has to offer and you have a production value far beyond the everyday real estate video. My goal with this is to show off your home like it's the King of the Lake Hills — the Star of the Movie!!

REALTOR.com estimates that a professionally shot and edited real estate video will increase a home’s sales price by at least 2%.

From The Pacific To Palm Springs Since 2003

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VIRTUAL TOURS Blending professional photography of your home with a pleasant musical accompaniment, our three-minute virtual tour will draw prospective buyers in and create an emotional connection that will last long after the video has ended. Since it comes in the form of a simple sharable link, it is quick to make its way around and add to the attention the home receives. This important marketing tool is will increase interest—and showings—of your home and will help achieve your goal of selling for the best price possible in the least amount of time.

REALTOR.com estimates that these Virtual Tours can add at least 1% to the sales price of a home.

From The Pacific To Palm Springs Since 2003

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PROPERTY FLYERS Proudly Represented by Lake Hills Area Specialist Chris Taylor

18402 Lakepointe Drive, Lake Hills Reserve $1,300,000 Set upon a 1/2 acre lot with TOTALLY unobstructed panoramic views of Lake Mathews and the valley, this immaculate Executive Home with 4807 SqFt of living space, a BEDROOM AND EN-SUITE BATH DOWN, 50 solar panels (PAID IN FULL) is the the very best Lake Hills Reserve has to offer. If elegance is what you are after, a Private Courtyard to greet you and sky-high Cathedral Ceilings upon entry delivers. To compliment that 5-star feel are dual-sided fireplaces, a Butler’s Pantrysupported Chef’s Kitchen, views throughout, and a Primary Suite on the second level featuring a Fireplace, Retreat, Private Balcony and spacious En-Suite Bathroom with Double Vanity, Soaking Tub, and His & Hers Walk-In Closets. The serene Backyard offers a Seating area, Fire-pit, Fountain, classic Street Lamps, and a Putting Green to the side.

Pictures: www.TourFactory.com/2968840

Video: vimeo.com/700626385

View from the Primary Bedroom’s Balcony

From the Pacific to Palm Springs since 2003…

From The Pacific To Palm Springs Since 2003

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SOCIAL MEDIA MARKETING From Facebook to Instagram and beyond, social media is an exceptionally powerful way to expose your home to a virtually infinite number of potential buyers. Our Social Media Marketing Manager has an expert grasp on what has become the critical component of real estate marketing in this new age of advertising. She utilizes her expertise for targeted marketing via Facebook and Instagram as well as Google where she implements the target approach as well as Geofencing to optimize placement on Google for those searching for homes in the Riverside area as well as Lake Hills specifically. She also ensures that ensures your property is marketed online 24/7 through more than 350 of the most popular search websites and emails are blasted to all agents in the Corona / Riverside area as well as those with historical activity in Lake Hills. Our internet and social media marketing campaigns are extremely successful, with homes we represent consistently ranked at or near the top in total views.

NBC News has estimated that a home that is marketed extensively on social media can sell for at least 6% more than one that isn’t.

From The Pacific To Palm Springs Since 2003

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PLAN OF ATTACK While the social media campaigns we create are widespread and cast a large net extending from Los Angeles to Orange County — two areas where I have repeatedly captured buyers that have led to record-breaking sales — the specific plan of attack is directed with an intense focus on the Big 3 — Facebook, Google, Instagram — and is reverse-engineered from the date of our first open house:

2 Weeks Before To Open House

Postcard to Lake Hills - “Coming Soon” (no price mentioned) Facebook, Instagram, and Lake Hills Viewer posts - Coming Soon tease Social Media Targeted Marketing - Facebook, Google, Instagram Google-speci c Targeted Marketing / Geo-Fencing Email Blast to top Corona/Riverside agents as well as agents active in Lake Hills

1 Week Before To Open House

Postcard to Lake Hills - “Open House” (no price mentioned) Facebook, Instagram, and Lake Hills Viewer posts - Open House announcement Social Media Targeted Marketing - Facebook, Google, Instagram Google-speci c Targeted Marketing / Geo-Fencing Email Blast to above-referenced agents re: Open House date

3 Days Before Open House - Pricing Announcement

Circle prospect with Open House invite to all neighbors (price announced) Facebook, Instagram, and Lake Hills Viewer posts - Open House announcement Social Media Targeted Marketing - Facebook, Google, Instagram Google-speci c Targeted Marketing / Geo-Fencing Email Blast to above-referenced agents re: Open House date and price

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From The Pacific To Palm Springs Since 2003

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THE STRATEGIC OPEN HOUSE Holding an Open House is the best way to showcase everything your home has to offer inside and out which is what makes this plan so critically important and powerful. With your approval, we will restrict all initial showing requests until the first official Open House which we do heavy marketing campaigns to advertise. This allows us to create a buzz and build anticipation and excitement about your home coming to market in a market with such limited supply as we have been experiencing. This Open House is always held by me personally as buyers and agents feel an increased level of comfort when I answer questions not only as the Area Specialist in Lake Hills but also as a homeowner who watched his home be built from the ground up in 2008.

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And Then Finally ……..

From The Pacific To Palm Springs Since 2003

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OFFERS!!!

We also have THAT process outlined from review to acceptance and from opening escrow to close!

From The Pacific To Palm Springs Since 2003

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Meet Chris…

A true Californian through and through, realtor Chris Taylor was born and raised in South Orange County and has resided with his family in Lake Hills Reserve since 2008. His lifelong experience in the region and many years living in L.H.R. has given him unparalleled knowledge about Lake Hills which provides an invaluable advantage for his clientele here on the hill and one he cites as a very big reason for achieving record-setting sales again and again. (3 of the 5 highest sales in Lake Hills HISTORY were represented

by Chris).

National Association of REALTORS (NAR) California Association of REALTORS (CAR) Orange County Association of REALTORS (OCAR) #1 Producing Agent in both Lake Hills & Lake Hills Reserve since 2012 (Data compiled from the MLS as of 1/9/24)

Luxury Home Sales Designated Contingency Sale Specialist Certified New Home Co-Broker Certified Divorce Expert Top 1.5% of Individual REALTORS in the nation Team Lead for Taylor Realty Group with offices in Corona, Huntington Beach, and Palm Springs

Over his career, which began in 2003, Chris has enjoyed time as a realtor, new home sales agent, and mortgage consultant, providing him with a thorough understanding of every facet of the real estate business. As a result, he can personally guide his clients through each stage of the buying or selling process. Chris knows that communication and integrity are key to a successful transaction, and he is dedicated to always being available to his clients while offering professionalism, commitment and attentiveness that never fail to exceed expectations.

Chris is a fourth-generation Southern Californian with a love for surfing, screenwriting, and the movies. Prior to real estate, he worked in front of and behind the camera in the entertainment industry, concluding as a talent agent with the prestigious William Morris Agency. Chris lives with his wife, Terry, their disabled grandson, David, for whom he is the primary caregiver, and a menagerie of two dogs and three cats. He is also a Real Estate commentator with appearances on on Fox 11 News, Good Day L.A., and Inside Edition.

From The Pacific To Palm Springs Since 2003

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RECOGNITION Jennifer in Lake Hills Reserve Chris is a dedicated professional. He cares about his clients and really gets to know their real estate needs. He has an excellent grasp of the market in our area and strives to go the extra mile. He helps his clients understand the buying and selling process and is always available to answer questions.

Galicia in Lake Hills Chris was amazing and very knowledgeable about where we live! From day 1 he was upfront and honest about what needed to get done in order to sell our home and within 6 days of being on the market it sold for asking price! He also helped us find our dream home. It took a little while to find but he was constantly updating us with new listings and it paid off in the end. We highly recommend Chris, he is as good as it gets with a Agent. We were very lucky to find him.

Justin in Lake Hills Chris was a pleasure to get to know and work with. Chris invested plenty of personal time and effort to market our home. As a result, he was able to find the best-qualified buyer in record time! Chris exceeded our expectations. We have already recommended Chris to our neighbors!

Kelly in Lake Hills Reserve Chris was awesome to work with. As a first-time home seller, I was grateful to have such an experienced and responsive agent to work with. He went above and beyond for us as we aimed to sell our house in the time frame we needed. His marketing for the home was fabulous and open houses were packed. We will be using him again on any future home sales or searches.

Aaron in Lake Hills Reserve Chris is an awesome Realtor. He is fast to respond, answers all your questions, and is quick to sell homes. He advocated for us and I could not be happier with the results of the time it took to sell our home and how much we received for it. He is trustworthy and honest, and that is difficult to find in the Realtor world. I highly recommend him for any of your realty needs.

Muhammad in Lake Hills Reserve Very friendly, very professional. He sold our house in 48 hrs. He handled all the negotiations, and took care of all the negotiations for our new home as well. We highly recommend him.

Lori in Lake Mathews I had the good fortune to have Chris Taylor help me sell a custom home. His knowledge of the area was very impressive. He was extremely supportive and understanding of my anxiety on this sale and was always available to answer questions. There are often very challenging issues with custom builds on acreage, but Chris helped me negotiate them and kept me at ease. He was the reason for the fast and fair sale. I would highly recommend him to anyone, buying or selling.

Kim in Lake Hills Reserve I was a first-time home seller and was not looking forward to all the steps I thought it entailed. The first day I met Chris, he was prepared, knowledgeable and very easy to talk to. He priced the house perfectly and he knew what little fixes needed to be done. He sold my house in 2 days, well over the asking price! I'm telling you, do not question him, he knows what he's doing. I will definitely be using him in the future and I will recommend him to everyone I know! Thanks, Chris!!

Jen in Lake Hills THE BEST - we have never had a more pleasurable experience. Very upfront, honest, and sets expectations appropriately! He has a GREAT team behind him, everyone was great to work with. He really has solid knowledge about Real Estate and the market. We have been through so many real estate agents and this is THE BEST!

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Meet the Team Tracie Albert Operations Director DRE# 01432850

Brenda Listana Administration

Anthony Zervas Agent DRE# 02047324

Mayra Nicolas Agent DRE# 01822773

Valerie Alicajic Marketing Director

Brooke Fetzer Property Designer DRE# 01432850

With a high regard for the overall client experience, Tracie oversees all Operations for Taylor Realty Group. A licensed Real Estate Agent herself since 2004, Tracie possesses a comprehensive level of Real Estate-related expertise that is largely unsurpassed. As a key component to our success, Tracie has access to a variety of tools and resources designed to foster the most rewarding experiences for clients with even the most complex goals at hand.

With over 5 years of experience working for some of the biggest e-commerce companies in the world, Brenda has established herself as a strong Customer Support Representative. She takes great pride in her exceptional computer skills, organization, planning, and administrative abilities and her experience has taught her the importance of attention to detail, resilience, and flexibility.

Brenda commits herself fully to any task and embraces the responsibility.

Anthony views architecture with a genuine passion that he is eager to share with buyers who are seeking a home that ideally suits and even exceeds their personal and financial goals. With a broad spectrum of experience, know-how, determination, and dedication, Anthony has built a following of clients who appreciate his down-to-earth approach and unyielding commitment to unparalleled service. An avid traveler, snowboarder, and award-winning chef, Anthony is a genuine family man and spends his free time with his wife, Mel, and their daughter, Avie.

An expert in customer service and fluent in Spanish, Mayra is the type of person who could walk into a party of strangers and leave with countless new friends. Helping clients define their needs and meet their goals is always of paramount importance to Mayra and she views her clients not as that traditional business relationship, but as a friendship.

Mayra also enjoys reading, spending time outdoors, and quality time with her husband Tino and her kids Michael (A Navy Veteran), Matthew, Melissa, Eduardo, and Danny.

Valerie’s passion for design began at an early age, culminating in earning her Bachelor of Arts degree with an emphasis in graphic design at California State University Long Beach.

Today, Val spearheads our design strategies and executes creative concepts that ensure maximum exposure leading to consistent record-breaking sales prices for our clients.

Brooke Fetzer, "The Property Stylist", is a Certified Feng Shui Practitioner with YEARS of experience in the art of Home Staging. With over 1500 homes to her credit, Brooke is detail-oriented and works seamlessly with Sellers to prepare their homes for sale with careful attention paid to the individual marketing needs of each home so they can stand out from the rest online.

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RECORD SALE!!!

For years, the highest recorded sale in the HISTORY of Lake Hills was $1.35M. While dozens have tried, no one has ever reached the $1.4M threshold, but we did when 15672 Glendon Creek Court was sold for a whopping $1.416M!!

You MUST check out the property video for a glimpse of how we did it with this home:

https://tinyurl.com/glendon14

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ANOTHER RECORD SALE!!!

For years, the highest recorded Single-Story sale in the HISTORY of Lake Hills was $1.05M, but we were honored to represent 15801 S. Cliff Court which we sold for a whopping $1.4M!! And we did so OFF-MARKET with only ONE SHOWING and NO OPEN HOUSES!!!

You MUST check out the Virtual Tour and see these pictures:

https://www.tourfactory.com/3068111

From The Pacific To Palm Springs Since 2003

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TRG-SoCal.com

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800.294.1226

From The Pacific To Palm Springs Since 2003

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TRG-SoCal.com

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800.294.1226