3 minute read

Tasha Stoute

Entertainment Executive

If Tasha Stoute has her way, she will be soon producing shows in Barbados. She recently made a trip at the end of October with this very object in view.

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She enjoys a life that most young people fantasize about, hobnobbing with legends, superstars and hot up comers in the entertainment world, attending red carpet events and major festivals.

But for her its work, and beneath the veneer of interacting with headliners and the glamour is a serious amount of commitment, attention to detail, imperviousness, flexibility and perceptiveness, all important traits to possess when dealing with mercurial stars and rapidly moving parts.

For two decades and more, Tasha has shined in her chosen field and this year, MNRK Music Group, formerly Entertainment One Music, in New York, appointed her Senior Director of Publicity. She joined the publicity department in 2018 and has been instrumental in the overall success of the label’s urban artists.

With the promotion, Stoute will continue creating and implementing campaigns for the urban division’s wide variety of artists and work closely with the label’s marketing and sales teams. She will spearhead campaigns for artists like Brandy, Dionne Warwick, Mount Westmore, and more.

The 23-year communications specialist within the music, entertainment and lifestyle industries, known for her tenacity, has created campaigns for awardwinning artists, pop culture influencers, world changers, and major cultural events.

She is credited with merging the gap between mainstream music and Christian Hip Hop due to her work with multi-Grammy winner and Rapper, Lecrae, ultimately changing the genre as a whole. Superstars and legends, The Dream, Ne-Yo, El DeBarge, The O’Jays, Ledisi, Jazmine Sullivan, India.Arie, Mario, Tank, Rico Love, Chuck Harmony; NBA player Jamal Crawford, television personalities/actors Lala Anthony, Elijah Kelley and Fonzworth Bentley are among her client roster.

Ms. Stoute’s portfolio includes spearheading the publicity efforts for A-List events including ESSENCE’s highly anticipated “Black Women In Hollywood Luncheon” and ESSENCE Festival. She’s also led public relations strategy for ASCAP, the NHL, Verizon Wireless, and MoCADA.

Born in New York to Barbadian parents, Tasha attended Farmingdale State College before gaining a Bachelor of Fine Arts, BFA, from Long Island University and a MA, Communications from New York Institute of Technology.

From early, she set her sights on a career in entertainment, interning while in college with a rep for TV star Barbara Walters. This was followed by another internship with a publicist who worked with Beyoncé, the Fugees and Escape.

Tasha landed her first major job with Interscope Records as a Publicity Coordinator in 1999. She moved to EMI Music as Corporate Communications Coordinator, before consulting on her own for two years. In 2008, she joined the Chamber Group as Director of Media Relations, remaining there for five years before again striking out on her own for some five years, before joining the then Entertainment One Music. While she has overwhelmingly worked in the entertainment realm, Ms. Stoute has also managed campaigns for brands like Bounty, the Foundation for Diabetes and the National Health Fund, NHF. She is also the owner of Strong Arm Media, an entertainment and lifestyle PR & Marketing Firm, the vehicle by which she is planning to bring events to Barbados, which she visits frequently. Her interest in Barbados is due to her mother Pauline Stoute, a popular caterer in the Barbadian community, and her father Douglas, who is very invested in the country of his birth. Actually, one would not think Tasha is surrounded by the glamourous as she often assists her mother with her catering jobs. Which is probably the best indication of her fitness for her profession, that she is well balanced and very grounded, especially in family.

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