IT HAS TRULY BEEN A BLESSING TO BE ABLE TO WORK WITH SUCH A TALENTED AND EAGER STAFF FOR FALL 2013. TREND MAGAZINE COULD NOT HAVE PRODUCED SUCH A BEAUTIFUL ISSUE WITHOUT THE HELP OF EVERYONE FROM STAFF, CONSTANTLY BOUNCING IDEAS OFF AND BRAINSTORMING WITH CREATIVE MINDS. THIS IS MY THIRD ISSUE PRINTED AS PART OF STAFF AND I CAN PROUDLY SAY THIS FALL 2013 ISSUE HAS LOOKED THE MOST COHESIVE IN TERMS OF STYLING AND LAYOUT DESIGNS. THIS FALL, THE CREATIVE TEAM BRAINSTORMED “BACK TO BASICS.” WHILE FALL IS CHILLY ENOUGH IN SAN DIEGO TO STILL CAPTURE A BIT OF SPRING’S COLORS AND THE LAYERS OF WINTER, WE HAVE CREATED THE PERFECT LOOKS FOR ALL ASPECTS OF FALL, WHETHER IT BE AT SCHOOL, WORK, OUT WITH FRIENDS OR. . . . AT A LAUNCH PARTY. “layers with a pop of color” keep that in mind as you flip through these pages. and dive into an issue that covers fashion from paris, stories of students like yourself and a brand new lookbook from us. stay trendy,
TANYA ZHANG editor-in-chief
Behind Scenes the
BEHIND THE SCENES SHOW THE TALENT AND CALIBER OF SAN DIEGO’S VERY OWN ARTISTS. THIS IS A VERY SPECIAL THANKS TO THE AMAZING HAIR STYLISTS AND MAKE UP ARTISTS TO WHOM TREND HAS HAD THE PLEASURE OF WORKING WITH.
make up artist: richelle koldas 4
HAIR STYLIST: KELSEY ROUALDES
HAIR AND MAKE UP ARTIST: JUSTINE WERLINE
eing behind the scenes with Trend is a great experience. It’s a comfortable, flexible environment that is a nice change from the fast pace and high volume of fashion shows that I’m used to. From the very beginning to the current issue of Trend, it’s a family I love being a part of, and even better it’s one that continues to grow and progress towards bettering its
development one issue at a time. Being the hairstylist and makeup artist for trend is always a day of fun and excitement that I continue to look forward to.
Justine W Professional Hair and Makeup Artist
Turtleneck: Forever 21 Scarf: Eden Boutique
Maroon Shorts: Aloha Sunday Supply Co. White Button Up: Crow Thief Bow Tie: Crow Thief
Into Fashion “Fall fashion is about layering with subtler tones, yet keeping it exciting with pops of color” -Trend Stylist Justin Siu
s mother nature sets the first hues of Fall, she also cues in a trend for fashion. As hard work begins to clock-in from summertime vacation and students get ready for a new quarter, Trend tones down the heat and the craze for a more solemn season of austere tones. The settling of Fall calls for earthly hues that blend with the season’s colors–– chestnut brown, honey yellow, and burnt crimson, just to name a few. These colors are to be wrapped in intelligent layers that can be easily shed and adjusted according to the cooling and warming changes of fall whether. At the same time, while these mixes are intended to be easy on the eyes, we don’t want the color palette to dull out too much. Fall fashion is about layering with subtler tones, yet keeping it exciting with pops of color. In this issue, Trend focused more working with basics like solid colored shirts and pants to emphasize the beauty of simplicity for Fall 2013’s trends. Set against the cathedral backdrop of University of San Diego’s academic buildings and grassy courtyards, our fall collection pops out with an inspiration of light but warm knit layers, scarves and long sleeve shirts. Written by Justin siu
LOCATION: UNIVERSITY OF SAN DIEGO HAIR STYLING: KELSEY ROUALDES MAKE UP: JUSTINE WERLINE MODELS: BETH HEITKEMPER & JORDAN GARCIA PHOTOGRAPHY: JACK MILLEN 7
Blue Floral Button Up: Crow Thief Cardigan: Jordanâ€™s Blue Pants: Crow Thief
White Top: Eden Boutique Blue Cardigan: Bubbles Boutique Necklace: Bubbles Boutique High Waisted Shorts: Eden Boutique Hat: Eden Boutique Purse: Primark
Blue Striped Button up: Attic Blue Sweatpants: Attic Bow Tie: Crow Thief 9
Khaki Tweed Blazer: Aloha Sunday Supply Co. Maroon Corduroy Pants: Attic Scarf: Eden boutique Green Striped Button Up: Attic
White Sweater: Eden Boutique Cross Shirt: Bubbles Boutique Lace Skirt: Eden Boutique Scarf: Eden Boutique
White Sweater: Eden Boutique Orange Pants: Eden Boutique Brown Jacket: Bubbles Boutique
pick & pack
From figuring out your class schedule to finding an outfit that can carry you from your 9am lecture to your dinner plans after, going back to school can be a stressful time. Luckily for you, we’ve put together a list of bags and backpacks that are versatile enough to take you both on and off campus. These bags not only have the practicality you need during the day, but also the style you want at night.
Kimchi Blue Spectator Colorblock Satchel Why: This faux leather bag is just the
Vans Effingham Backpack Why: The Effingham
right amount of professional and casual for any girl to take along to interviews or presentations. With a gold chain trimming this satchel is a great touch for a student in a professional setting. Urban Outfitters $59.00
Backpack is the perfect grey, olive green, and brown combo for Fall this school year. Earthy colors won’t show dirt if you happen to sling and drag your bag from class to class. Urban Outfitters $90.00
“Settlement Mid Volume”Backpack Why: This is a great
creme color that works perfectly with any outfit in the Fall. It also stores just about everything you would need for a school day at UCSD. Nordstorm $55.00
Leather Briefcase Why: This is a
professional leather look for any college man in a professional setting. From the class council to the on-campus job, this bag will not only hold all your essentials but keep a fashionable edge to any suit and tie look. H&M $129.00
Satchel Bag With Scallop Bar Detail Why: This bag is for those girls who opt “The Settlement Backpack” in Rust Butternut Why: Keep warm in the Fall with
the yellow and butternut hue of this Hershel bag. Stand out from the dark colors of fall and stay awake in class with these brighter colors! karmaloop.
for a more cute and flirty look for the day. It is still as fully functional as any other bag but the scallop details add a frilly and girly exterior. asos.com $50.63
beauty on a Budget
To the surprise of many, dressing classy doesn’t have to come with a flashy price tag. Chanel blouses, fitted with $300 slacks and Jimmy Choos don’t always fit everyday practicality. College student Sarah Yee would know best. Walking into her one-bedroom studio is like walking into a romanticized mod––vintage museum. Yet while you would think it must’ve cost her a fortune, you would never have guessed that she’s actually acquired practically everything for well under Ikea catalogue prices. Her impressive closet––and entire studio actually––is witness to a beautiful array of resurrected gems that she’s collected from digging through piles of other people’s unwanted items. TREND, of course, got the inside scoop to the secret of her magic.
hrifting––the art of picking interesting things up at thrift stores at KEY prices,” Sarah says. Prerequisites? Time, energy, and perseverance. “Whenever I go, I set apart a huge chunk of the day, because it just takes that much time to sort through everything”. Sarah, needless to say, is a humble model vintage thrifter and an expert when it comes to finding jawdropping deals-such as the untouched $6 Tory Burch flats she found at a local Goodwill. (They currently retail online for over $200). All her outfits are put together from canny deals and articles resurrected from recycled clothing. Sarah does some of her vintage thrifting at flea markets or vintage boutiques and most at common mundane stores such as Goodwill and the Salvation Army. At her local
Goodwill in San Diego, CA, shipments come in everyday so there are definitely truckloads to sort through. Vintage thrifting is often a hitor-miss experience and you never know what you will find. Sarah’s style is loosely defined as vintage with a modern twist. While she usually shops without expectations, she may also go in on the lookout for something stylespecific like denim jackets which are never out of style. Unfortunately, many are detached to the idea of wearing anything second-hand. As for Sarah though, she says “I actually like vintage items because they have a past and sometimes come with a story. It’s an interesting concept to know that an article of clothing has been passed through so many hands and witnessed so many things––it’s really the lure for me when it comes to vintage things!” Written by Justin Siu
“You have to keep an open mind because the things you see aren’t going to be best, but can be easily be altered.” Making successful alterations isn’t a skill that is acquired overnight. “Your stitch-ripper will be your best friend, because I guarantee you will sew something wrong at one time or another”. Nonetheless, don’t be discouraged. Sarah is by no means a professional, but has had immense success with some persistent tinkering. There are three basic techniques she uses to transform dull oversized dresses:
1) Hemming the length- The dresses Sarah recruits from thrifting are long, retro style dresses. Because she usually likes her dresses at the knees, however, she pins the dress at the knees, cuts off what she doesn’t want, and then hems.
2) Minimizing the waist- For dresses with too big of a waist, she’ll add an elastic band on the inside to shrink its size. She first measures an elastic band around her own waste, cuts off an extra 3 inches, and then sews it on the inside of the dress.
3) Reconstructing sleeves- For undesired sleeves, she will take out the seams and either resew a whole new sleeve or re-hem it without a sleeve altogether. Right now, Sarah is trending cap sleeves for her favorite skater dresses.
LOCATION: ROSA CANYON HAIR STYLING: JUSTINE WERLINE MAKE UP: RICHELLE KOLDA MODEL: MIO WHITE PHOTOGRAPHY: NATHAN TANG
ALL CLOTHING FROM H&M
against the grain
“black and white professional doesn’t have to be all serious business.” -Trend Stylist BLIA THAO
t’s the 21st century, ladies, and we’re quickly rising to the top. Women are rapidly seizing professions that, before now, are usually usurped by men. The 21st century woman is strong, independent, and highly ambitious, paving the way for more divergent career paths for women of the future. From firefighters to business CEOs, that girl can do it all. But who’s to say we can’t be fashionable at the same time? Black and white professional doesn’t have to be all serious
business. Where sexy meets classy, our black and white, professional looks show how you too can also look and feel stunning while still keeping a very professional demeanor. After all, what person will be able to resist a beautiful, intelligent woman with big visions? She’s got that certain je ne sais quoi that will charm anyone. Here are a couple of basic, yet trendy, professional looks for Fall 2013. Catch her if you can boys, ‘cause she’s in demand. Written bY BLIA THAO
oir. The beams of July sun shone down on Paris and yet…the Parisians still wore black. Yes, after much speculation while studying abroad on the streets of the Champs Elysees, I realized France likes black. Black shoes, black pants, black blouse, black sunglasses and hat. Parisians love the color black and especially don’t seem bothered by the 100 degree weather. I had the pleasure of being at the right place at the right time. Being abroad in Paris this past July immersed me in the fashion culture of Paris, France. While abroad, I took notes, photographs, endless mental snapshots of what to bring back to the states. While I tried to focus my studies on strictly Jazz music (my coursework for going abroad), I found myself immersed in the rich
fashion culture and fashion of the city. Luckily I had time to venture the city on my own and visited multiple art exhibits like the D’orsay and Pompidou. However there was one museum I couldn’t miss: The Little Black Dress Exhibit that was only on display that same month I was in Europe. Call it fate. “The Little Black Dress” exhibit was the perfect name for the quaint gallery at the Mona Bismarck American Center for Art & Culture. The exhibit space perfectly encapsulated the transformation of the black dress for the 20th and 21st centuries. The “Little Black Dress” exhibit displayed the evolution of the democratic style that reflects upon the different shifting social tides of its perspective modern world. Showing its ubiquity, the little black dress
CHADO RALPH RUCCI
karl legerfeld chanel haute couture
LEFT TO RIGHT: RALPH LAUREN, RALPH LAUREN, RALPH LAUREN
left: chanel right: oscar de la renta
has become an icon of versatility and delivered some of the most appealing and simplistic ideas of our visual age. From independence to temptation and from restraint to grace, the little black dress has challenged many fashion designers of its time to create a new looks from one single color palette. Whether it be an avant-garde dress, a full-on ballgown, or even a clean, polished business suit, the little black dress has become a haven to people like me who can not pick an outfit for a night out. And so, the Little Black Dress exhibit at the Mona Bismarck American Center for Art & Culture was an
eye-opening experience to see how much a little black dress has grown since its initiation in the 20th century. When I left Paris, I could not help but keep Trend Magazine in the back of my head. Bringing international fashion updates from all over the world is an idea our staff has been eager to pursue. And with that, Iâ€™ve brought photos from this special exhibit and displayed them for you here to see. Let it immerse you as it did me back in Paris and bring you back to the time you bought your first little black dress. Written bY tanya zhang 27
Dressing the Part the inside scoop on Janet oâ€™neillâ€™s crazy summer costume-designing IN new york.
Area in Northern California] for a whole weekend [for the Ubuntu Theater Project], and I just shopped for the shows. After that, I headed back down [to San Diego] and have been working on The Grapes of Wrath ever since. It was fun. TREND: What are your top tips for making a basic costume look extravagant? JANET: Well, the first one is to always form it to the person’s body. You want to compliment them. Another thing is a skill that is really complex—the more basic and simple and tight a costume or outfit looks, the more effort it actually takes. It’s the refining of finding that exact point or exact accessory that creates something really tight and cohesive. Less is more. TREND: What is your favorite part about being a costume designer? JANET: There are a few favorite parts. One of my favorite parts is, first of all, the people. I love the people in theatre. With costumes, there is interacting with the stage management, the actors, the directors, and of course the design team. The other reason why I love this job is there is shopping involved. I used to hate shopping, but it’s so much fun when you’re not really doing it with your money or for yourself. My overall favorite part is on opening night when you feel the whole energy, and the idea of how you were making something. Then you share it with everybody. I’m like, “Oh, that’s my baby. That’s my baby on stage.” It’s worth all the struggle for those moments. TREND: Chic simplicity and going back to basics are huge trends this fall. How do you obtain these looks?
Second-year UCSD MFA theatre student Janet O’Neill is well on her way in becoming an elegant costume designer. This quarter, she is designing the costumes for the graduate production of The Grapes of Wrath, which opens in November at the La Jolla Playhouse. TREND: How was your summer? JANET: Summer was great! I applied to this institution called Chautauqua Theater Company, which is in New York. I worked as the costume assistant to the three professional designers. I also associate-designed with some of the people who already existed in the institution. Then Ex Machina, [a play by David Jacobi] that I designed back in spring, got accepted to the Fringe Festival—which is excellent. I came during the second week into the Fringe Festival, and I served on wardrobe. Following that, I drove up [to the Bay
JANET: There is an overall classiness to the simple high jean-heelblazer-dress shirt look, which I’ve gone more to. This summer, like I am right now, I wore a black cami. This way, when it’s hot, you can take off whatever you’re wearing on top, and you can still be clean-cut and professional. Especially living in San Diego, dress in layers. Janet’s top style secrets: 1. If you are wearing shorts, a short dress, or a short skirt, Sally Hansen leg makeup covers any flaws on your skin. It’s like putting on pantyhose that lasts for like two days. It makes your legs, stomach, or arms look completely flawless and tan. 2. If you have good hair, you can make any outfit look good. If your hair looks good, usually, everything else will look good. 3. Wear an undershirt. It helps smooth out bulges or wrinkles and creates a cleaner silhouette. When going out—there is no shame in this—there are body wrappers or body cinctures. It annoys me when girls wear tight dresses, and you can see where their underwear is hitting or the outline of their bra. They create a really sexy silhouette, and it keeps everything together. It keeps everything in.
Interview by Keili Fernando 29
Reuse Re-style O
ur versatility shoot is all about taking one simple article of clothing and molding it to fit any kind of situation. We took these two jackets and made looks fit for a school day, a lunch with friends, a day at the office and night out on the town. We chose these jackets because alone they are a statement but when paired with a good bow tie or a cute skirt it can really change the feel of the outfit.
outfit: crow thief
V-Neck: Dolcetti Plaid Button Up: Crow Thief Titian Jacket: Crow Thief
LOCATION: GALBRIATH HALL, UCSD HAIR STYLING: JUSTINE WERLINE MAKE UP: RICHELLE KOULDAS MODELS: ELLIOT COLE & GUNITA SINGH PHOTOGRAPHY: DAN NOVAKAVICH 30
Shirt: H&M Floral Shorts: Dolcetti Jean Jacket: Dolcetti
outfit: crow thief
outfit: crow thief
New Fall Hair Trends Hair stylists from all over the country gathered in San Diego to discuss new hair trends and the to-doâ€™s for fall. Dramatic but natural is the key to this season. BRAIDS: A fashion classic, braids are evolving into an every day addition. Whether you are wearing your hair down, in a ponytail, or in a bun, small braids added into the design create dramatic contrast with the rest of your hair. San Diego Fashion Week Hairstylist Claudio Lazo demonstrated these effects with a high ponytail with braids, as well as a braided bonnet hair style. MIDDLE-PART: Parting your hair down the middle has become a fall tradition, creating a dramatic look with ease. While this is a natural go to for many people, changing that side part to a middle part might just be the key to a fresh new look, with no haircut involved. MESSY PONYTAIL: Watch out last yearâ€™s messy bun, this fall the hair trend is a messy ponytail instead. With the same natural, fresh out of bed look, the messy ponytail is created by pulling varying segments of hair into an ear-level ponytail with a messy flare. Leave some strands of hair out or pin them into a high bump to create more drama!
FWSD: NOW WE’RE HAIR
an Diego. A thriving city most known for its cool breezy weather, alluring sunshine, beautiful beaches, and flourishing marine life, one would never have guessed that just along the coast, amidst the glistening waters, various people from all over the country were bracing themselves for the onslaught of incredible talent practically bursting forth from San Diegan designers. While Fashion Week San Diego may be considered modest compared to the more notorious fashion weeks in bustling cities like New York and Los Angeles, that is not to say that the talent is any less reputable. The glamour and allure of fashion weeks in New York and LA are due to the prevalence of famous designers. But how does one get to that prestige? That’s where San Diego comes in. Unlike New York and LA Fashion Weeks, Fashion Week San Diego strives to recognize emerging designers by providing themselves as a stepping stool to advance in the fashion industry. The first night of Fashion Week San Diego opens up with direct interaction with prestigious stylists and the story of their successes. Marylle Koken, internationally renowned hair stylist for Sebastian International and owner of Harlot
Salon, was born and raised in Holland. Koken relates to the audience the story of her first Sebastian hair show at the age of twelve, where she initially “fell in love with the edge of fashion”. From that moment onwards, Koken dreamed of manipulating hair to create art and with time and effort, attended her first seminar with Sebastian at the age of 15. But it wasn’t all roses and rainbows. Koken describes her experiences to us of the struggles and rejections she faced after countless job applications. But her determination stayed strong and regardless of these hurdles, Koken continued to pursue these things, sending out numerous resumes. When faced with the question of her perseverance, Koken responds that in order to stay motivated, you have to have the desire but not only that, you have to know where to go. Ambition not only kept her motivated but she also used every connection she knew; she constantly put herself out there, made new connections, and kept trying to fit herself in every crevice she saw opened. Koken affirms that her love for what she does is strong. “Eat, breathe, drink it.”, she urged the audience. This is more than just a job to Koken, it’s her life. Written by Blia Thao
a closer look: PORTRAITS OF UCSD www.facebook.comportraitsofucsd
“its really cool to see how PORTRAITS CAN BE CHANGED INTO A FASHION BLOG” -Jeffrey Lo
effrey Lo is currently a 5th year majoring in Biology Chemistry and Cellular Biology. His idea to start Portraits of UCSD originated from a friend’s friend who started the project at another school in Canada to showcase the students of that campus. Jeff wanted to start the project but had put it off due to lack of confidence. Finally, in the winter of 2012, he decided to just bring his camera to school and bumped into a friend who let him take his photo and ask a question. The initial 25 people of his project were Jeff’s own friends since he was still timid about approaching strangers. A close friend of Jeff’s helped him by being his moral support while Jeff finally worked up the courage to approach some strangers for his project. From then on, he became increasingly bolder and more comfortable approaching people on Library Walk. Jeff, however, wanted to change it up a bit for UCSD students. Rather than changing the questions weekly
or bi-weekly, Jeff decided to use a unique question for each person. One of the main reasons for this project was to showcase the variety of people who attend UCSD and to disprove the “socially dead” theory. He counters this theory every day as he walks through campus and strikes up conversations with strangers. Jeff spotlights about 15 to 20 people from the thousands of students who attend UCSD. “The most rewarding aspect of the project is to meet all these really cool people who are willing to talk if you just reach out.” The success of Portraits of UCSD has led to an exciting extension of our own magazine: TRENDing @ UCSD. Trend has utilized Jeff’s similar concepts and applied them to the individual fashion styles of our own campus community and highlighted the unique styles among the thousands on this campus. Check out the other side and see the variety of fashion styles our campus encompasses! Written by Maggie Li | Photo courtesy of Jeffrey Lo
Are you TRENDing at UCSD? T
hat is a very popular question these days on campus. My fellow staff members and I have been on the lookout for fashionable Tritons to feature on-campus at UC San Diego. Check out which styles your fellow Tritons are sporting this season on the new blog, TRENDingatUCSD. tumblr.com. It is updated throughout every week by yours truly. Trend Magazine understands that fashion does not only exist on the runway; it exists throughout our walkways, classrooms, eating areasâ€“â€“ you name it. Check out which styles your fellow Tritons are sporting this season.
Keili F Trend photographer
EDITOR-IN-CHIEF: tANYA ZHANG MARKETING DIRECTOR: MAGGIE LI MARKETING ASSISTANTS: MI NGUYEN ERNIE MEJIA Graphics director: TENAYA SENZAKI grAPHIC ARTIST: MEGAN ONG STYLING DIRECTOR: JUSTIN SIU STYLIST: BLIA THAO wRITER: KELSEY PEDEN PHOTOGRAPHER: KEILI FERNANDO