TRENDBOOK 1
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C U LT U R A L FUSION Cultural Fusion shows the raise of a truly global consumer, that is redefining their identity in countries all over the world.
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TRENDBOOK 3
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C U LT U R A L F U S I O N
C U LT U R A L FUSION Globalization is bringing people of the East and West closer. Cultural references are also influenced by trade, digital connection, migration and media, mechanisms that challenge and reinforce one culture over another. People get inspired from what and who they see online and this goes beyond whatever culture they are living in. There will always be local style and cultural niches but people will be influencing others like never before. The evolution of connectivity, both real and virtual, are driving this trend – which focuses on a growing sense of community, cultural sharing and breaking boundaries. Just like a painting, a movie, or a song, fashion will play a main role in the fusion of different cultures and influences. Culture Fusion brings together a diverse mix of cultural references. A colourful mix of influences ignites our sense of community and togetherness. Red-based earthy tones and spicy yellows are at the heart of this trend. Blending of cultural references drives a vibrant and rebellious direction that takes combinations from various cultures intro a fresh, unexpected remix. Patterns, artefacts and even elements of cultural identity are combined to define a new sense of shared visual identity.
TRENDBOOK 5
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FIBERS
C U LT U R A L F U S I O N
TRENDBOOK 11
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PAT T E R N S & T E X T U R E S
C U LT U R A L F U S I O N
TRENDBOOK 13
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Jean Paul Goude
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FASHION
C U LT U R A L F U S I O N
Jean Paul Goude
TRENDBOOK 31
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