INTERVIEW WITH MASQUESPACIO

Masquespacio. As a marketeer he loves creating new concepts for his clients, giving greater importance to the design and identity of each brand. He likes everything to do with marketing, besides being passionate about design. At present, in addition to his job in Masquespacio, he is working as a chief editor for Blog del Diseño, a media specialised in design founded by Masquespacio.

Tell us about the beginning of your journey in the design world ? How did the love for products and interiors emerge ?

“In 2010 when Ana had recently nished her studies in interior design we found ourselves in a very tough nancial crisis in Spain with few job opportunities. e few available jobs were looking for people who wanted to develop the technical part of the projects more, while Ana was more interested in developing her creativity. erefore we decided together to found our own studio” told us Christophe Penasse. “At rst, we were focused on decorating houses, but we realised very quickly that we wanted to design custom projects, so we quickly refocused on the commercial sector. We started by building a store and o ce to evolve into restaurant design. As an intermediate step, we also began to o er to brand and consulting services for furniture and lighting brands. We began to develop the strategies and artistic direction of various brands. At this time we were already making custom products in our interior design projects, but we had not yet designed a product for a brand. We really wanted to design some pieces and a er thinking about it a lot, we jumped into the pool there in 2015. e reception was a success and we were hooked on developing more collections”

“ We create emotional projects, full of details and textures that surprise users, whether in an interior design project or in a product design. We also speak many times of our universe in which we mix colors, materials, and textures in search of innovative proposals for each client ” , told us Christophe about the creative process. “ Our creative process always begins with knowing the client and their needs. From there I start to develop a concept. The concept can vary a lot and depends a lot on the type of project we are working on. Thus, creating a concept for a hamburger chain in which a commercial image is sought is not the same as a boutique hotel in which a much more unique project can be developed. Once the concept is determined, I begin to create the project. I do everything in 3D and I go through many sources of inspiration: fashion, cinema, design, and art, among others. My clients are always part of my inspiration because I design for them. Also travelling is another great source that I use… In short, all the details that surround me can end up being part of a design. Regarding the 3D processes, I do tests and tests and tests until I reach a result that I can say I am satisfied with, without looking at the clock and the hours invested. The main thing is the final result !” he concluded.

Masquespacio s design experts claim that they are big fans of contemporary style with an eclectic touch, and, in fact, it can characterize their unique signature style filled with bold colors and elements. The eclectic design style evokes a whole host of superlatives that belie its wily nature. It s a riotous juxtaposition of color and texture, old and new, and high and low—a study in contrasts that allows one s unique personality to shine and the freedom to think outside the box. “ As an evolution of our career, we are more and more focused on getting away from the design trends. Although when you work on a more commercial project we think it is important that you know the design trends and try to reuse them as you will need to attract a mass market. When you are working for a chef or a boutique hotel on the other hand you can get away from the design trends. The market is, although, evolving and the masses are more and more informed by the design trends, for which they are also much more open to totally new and innovative concepts ”

When we asked them about Essential Home, the Portuguese midcentury furniture brand that created the Hollywood Glamour collection with Masquespacio, the answer came straight away.

“ For us, it s a mix of several things. First of all, of course, a midcentury inspired design. Secondly, a high-quality production that gets away from the timeless neutral creations we have seen a lot through Scandinavian brands, bringing an aesthetic that seeks more to present emotions and unique forms ” “ Although it is always more difficult to create a connection through the virtual world, we directly created a great connection with the

Essential Home team. I think it was clear from the beginning that both teams as a partner wanted to do the same: create unique collections to surprise their customers ”

To finalize, we asked Masquespacio how would they describe the products by Essential Home. “ We would say they are full of emotions, organic forms, and contrast of materials in the typical style of our designs. Of course, there will also be a strong touch of color and let ’ s say some new type of textures ”

The final result of the partnership between Masquespacio and midcentury brand Essential Home is a unique collection, just like in the movies, called Hollywood Glamour. A unique mid-century modern collection inspired by three of the most popular movie styles in that era, from passionate love affairs to fun burlesque environments. The idea is to connect the past and the present by reviving the bright side of old Hollywood glam.

As a former banker and a world-travelling addict, Katharine Pooley is a certainty when it comes to creating the most sumptuous yet comfortable interiors where glamorous and exotic influences mix with each other. The owner of one of the most sought-after interior design studios in London, United Kingdom, the designer can provide an excellent service, meeting the tastes and needs of every client in the world. With a “keen eye for design” Katharine is an inspirational designer. CovetED had the pleasure of interviewing this designer we happily call one of the most CovetED “World s Inspirational Designers”

“No dream is too big. Clients often come to me with an incredible, completely unique and groundbreaking idea. I believe nothing is impossible and immediately set to work with my supremely talented team to realise their dreams.” , said Katharine when asked about her mantra in design. The British designer loves to be diverse and adores a challenge: “We are currently working on one of the largest Chateau’s in Cannes, it was the backdrop to Hitchcock s ‘To Catch a Thief’ and is quite simply mesmerising. I am proud to be the leading British Designer in the field of Luxury International Interior Design.”, she concluded. Katharine Pooley is one of the most sought-after award-winning interior designers in London and internationally. She creates sumptuous and inspiring interiors for the most discerning clients. Her refined yet eclectic aesthetic has earned her many recognitions and commissions for landmark commercial and residential projects around the world. The designer was named designer of the decade and believes that this is the biggest highlight of her career so far. “we work so hard to create some extraordinary design,