VIVA by PANTONE MAGENTA

Viva Magenta 18-1750 is a vibrant reddish hue that has its roots in nature and is symbolic of a fresh show of power. Viva Magenta is a bold, brazen color whose exuberance encourages a joyful, upbeat celebration and creates a fresh narrative. This color is strong and empowering. It is a brand-new energetic red that exudes unbridled enthusiasm, encourages experimentation and unrestrained selfexpression, and manifests as a statement color that stands out from the crowd. Anyone and everyone with the same zest for life and rebellious spirit is welcome at Viva Magenta. It is a color that is bold, witty, and welcoming to all. Let’s discover some great inspiration!