TRENDBOOK 1
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CONTEMPORARY STREET STYLE Contemporary Street Style is a movement for artists, creatives and makers. Arts and crafts become a reaction to the homogeneity and poor quality of mass manufacturing.
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TRENDBOOK 3
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CONTEMPORARY STREET STYLE
CONTEMPORARY STREET STYLE Contemporary Streetstyle is a movement for creatives, artists, art shakers and social activists. Its a macro trend used for political messaging and bold statements. With this tense political climate and our collective feelings of uncertainty, comes an explosion of creative expression. This new maker’s movement is galvanized to make a difference in the world by reusing waste and transforming the mundane into expressive art for the people. Virtual communities also encourage the use of style with political and personal messages, so fashion must rekindle its power of communication to express ideas, beliefs and traditions of particular subcultures. In the future we will see more of the Female Empowerment. Women are expressing socioeconomic and cultural power, breaking out of stereotypes. We will see innovative creations in fashion approached with a new way of thinking. Intelligent and smart attitudes towards everyday dressing become ever more important, along with the continued idea of individuality. Fashion will be proeminent in the expression of the individuality of each person because the contemporary consumer will dress to suit hisher own needs and personalities.
TRENDBOOK 5
COLOR MAP
CONTEMPORARY STREET STYLE
COLOR MAP An increase in attitude and liberty of mind will translate in bold colors, such as yellow, magenta, navy, lavender, pink, and red. Bringing a burst of energy through bright colors including limes and oranges to the otherwise dull winters. Head to toe looks are seen mimicking a pop art painting you might see from Andy Warhol. An outfit that cannot be missed from a mile away.
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TRENDBOOK 7
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FABRICS
CONTEMPORARY STREET STYLE
Print spans romantic dark florals, masculine stripes, 70s geometrics, graphics and colour blocking. A vibe of pop-art will emerge in fabrics and visuals with the extended use of crochet, velvet, mixed media or patchwork. Denim will remain important for updated outerwear. Patterns include illusion play, digital prints, storytelling, strong messaging, bold graphics, and organic prints. Soft flannels, along with fur and silky satins will be key to collections.
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TRENDBOOK 9
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FASHION
CONTEMPORARY STREET STYLE
Moschino – Fall Winter 2018
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Oversized Coat by Marios | Fun Fair Beanie Hat by Fendi | Eyewear Aviator Sunglasses by Chloé Strapped Sneakers by Emilio Pucci | Printed Light Frame Shoulder Bag by Prada
TRENDBOOK 31
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