Hanlie CMA Book 3

ie Hanlie

MARNEWICK

Marketing your property together

Everything you need to know about marketing your property with Hanlie Marnewick

How to put your best foot forward when it comes to marketing your home 01

02

03

Get the right exposure

Take professional photos and videos

Launch your property online

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05

06

Showcase your property on social media

Advertise your property in our publications

Engage buyers with print and signage

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08

Present your property to buyers

Let’s talk about your real estate marketing calendar

When marketing your property the first 30 days are crucial to reaching the right buyers

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Buyer interest over listing period

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Get the right exposure for your property Increased exposure will put your property in front of the greatest number of potential buyers. The larger your buyer pool, the higher the likelihood you will receive multiple offers.

At Tremains, we want to be proud of every sale result. Achieving the best price is central to this goal. The most important marketing period is the first few weeks of the campaign. Active buyers seek out ‘fresh’ listings, and in the digital age buyers become aware of a new listing very quickly, sometimes within hours of it going live. This means that the wave of buyers "in the market" will hit within the first one to two weeks.

Our statistics show that once a buyer discounts a property, they rarely reconsider. We utilise powerful marketing strategies to generate maximum market coverage targeted at genuine buyers, through a variety of selected mediums and sales techniques. That includes an individual sales consultant's active database and the power of the entire Tremains database.

So, let’s get you the best possible price for your home by making sure your property is seen in all the right places by the right people and at the right time.

The steps to targeting the right buyers:

My Buyers

Tremains Buyers

Active Buyers

Passive Buyers

You only get one chance to make a first impression.

So make it a lasting one.

Professional photography and videography Property Photography You only get one chance to make a first impression. Potential buyers can view images of your home at any time of the day, so it's important we have high quality, focused and clean photographs.

Why? To entice viewers to continue looking through the full portfolio of your property and to engage them enough to add your open home into their calendar. Professional photography is an absolute must when it comes to getting the best result for your property.

Property Video Video has rapidly become “the” essential marketing tool.

We aim to structure, develop and create affordable marketing videos that will instantly capture the attention of your target audience, while maximising your digital reach.

4x

Four times as many consumers would rather watch a video than read about it - eMarketer.

82%

Internet videos are expected to make up more than 82 per cent of all global consumer internet traffic by 2022 - Cisco.

90%

Ninety percent of information transmitted to the brain is visual, and visuals are processed by the brain sixty thousand times faster than text - 3M Corporation and Zabisco.

Adding drone photography and videos, as well as a video walk through or 360° home view tour, can maximise your properties potential

Your online presence

The Tremains website is a powerful tool specifically designed to promote all our property listings.

Many buyers do their research online making the internet is an essential marketing too. When you list with Tremains, your property will be listed on our highly visible Tremains website as well as other national property websites frequently visited by active buyers.

Ranking high on the Google Search engine when searching for property in your region, tremains.co.nz receives a high hit rate from interested buyers actively seeking to buy property as well as click throughs from Facebook and other Tremains promotional material. Our website’s user-friendly design ensures all properties are easily accessible and showcased in the best light possible. However, if you want your property to stand out even more, featuring your property with our partners is a must.

Trademe.co.nz

Realestate.co.nz

Utilising Trade Me Property is an important part of any successful property marketing campaign.

Trade Me delivers great results, by driving maximum sustained exposure for a property on one of New Zealand’s most popular property websites.

Realestate.co.nz has 28% more residential listings than its nearest competitor. With a rapidly growing monthly audience of property hunters, traffic continues to increase at an exponential rate of 48% year on year.

2700

10 mil+

Hawke's Bay views per listing on average

Hawke’s Bay monthly page views

126 Average watchlists per listing in Hawke's Bay

241

277,650 Hawke’s Bay monthly users

12 min Hawke’s Bay average session duration

Hawke's Bay - views per hour

OneRoof.co.nz

Homes.co.nz

OneRoof provides sellers, investors and anyone interested in the real estate environment the opportunity to find unique insights into the market. With frequently updated estimates of a property’s current value, based on official records, historic sales data and trends, this is a go-to site for all things property.

Homes.co.nz provides the perfect opportunity for both buyers and vendors to do their research and leverage the available data from councils, banks, insurance companies and government departments prior to buying or selling.

Did you know?

80% of all home buyers are searching online.

A combination of online and print increased successful sales by 12.5%.

A combination of online and print increased the price achieved by 5.8%.

Real estate videos produce 403% more views for listing than just photos.

We will ensure your property is seen in all the right places.

Source of statistics: http://blog.contactually.com/2016/01/real-estate-statistics-for-2016 - Corelogic Australian Research

Your social media presence Today social media is an essential part of any marketing strategy. Tremains has a strong social presence and profiling your property correctly means more exposure to potential buyers. We believe it is important to be seen on as many platforms as possible because each one attracts a different target audience, which opens up your viewing opportunities. We like to focus our attention on the platforms below:

Facebook

Paid Social Advertising

With over 1.3 billion members

In a pay-to-play game, social media advertising is a must in

worldwide, Facebook remains the largest social network. Even 65% of adults over the age of 65 use Facebook. This platform has the unique ability to reach your ideal buyer by targeting age, location, behaviour and interests.

order to reach the right target audience, at the right time.

The key to success is understanding how to build audiences, target specific users, retarget to certain groups and measure the success.

Google Display Network Advertising Instagram Everything offered by Instagram is well suited for real estate marketing: its photo and video based content formats make it easy to showcase properties; location data and geo-targeting; numbering more than 1 billion monthly active users enables reach across many demographics and geographies; advertising platform provides sophisticated campaign targeting options.

The Google Display Network is designed to help you find the right audience by strategically displaying your ad to potential customers at the right place and the right time. This means we can put your ads in front of active and passive buyers, which is key in our overall marketing strategy.

Advertising your property in our publications Digital REAL Property Magazine

Hawke’s Bay Property Guide Magazine

21,990

35,000

Impressions per fortnight

Copies distributed into property bins around

987

Hawke's Bay and inserted

Click through reads

HB Today newspaper.

5-18 Minutes average read time

into the Saturday

Advertising in these publications is proven to cut through the clutter and provide highly effective and targeted marketing to both active and passive buyers.

Engaging buyers with print and signage Our in-house marketing team will produce a full suite of printed marketing material to be used as a sales tool in our offices, at open homes and given out to prospective buyers. Here is a sample of what your property will receive when you list your home with us.

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A Slice of Paradise New to the Market 123 Tremains Street, Westshore

1. Just listed cards

Do you want to know more information?

Go on then, turn me over.

2. Just solds

another sold 123 Tremains Street, Westshore

Tremain Real Estate (2012) Limited. Licensed Agent REAA 2008.

Bringing people and property together

simon.tremain@tremains.co.nz

Simon Tremain 000 000 0000

3. Property Cards tremains.co.nz

Do you want to know more?

Contact me today.

4. Property Photobooks

3

5. For sale sign

123 Tremains Street, Westshore

Excluded Chattels Light fitting in front of lounge Chattels Fixed floor coverings, Light fittings, Blinds, Curtains, Rangehood, Dishwasher, Aircon /Heat Pump, Aircon/pump remotes x 1, Garden Shed, Gas Bottle Hired, Heated Towel Rail, Hobb – Gas, Oven – Under Bench, Washing Machine Taps.

A Slice of Paradise

Stunning home on an amazing section a true oasis so close to town. Well maintained and beautifully presented offering modern, sunny, spacious living inside and out.

Stunning home on an amazing section a true oasis so close to town. Well maintained and beautifully presented offering modern.

Land Area: 130 m2 Floor Area: 670 m2 Rateable Value: $350,000

City Council Rates: $1,308.61 HBRC Rates: $292.41 Web ID: N22276

123 Tremains Street, Westhore

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Deadline Offers on 30 October, 2020 at 2:00pm at Tremains, Taradale (no offers prior)

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Simon Tremain 000 000 0000

Do you want to know more? Contact me.

simon.tremain@tremains.co.nz

Simon Tremain 000 000 0000

Tremain Real Estate (2012) Limited.

Licensed Agent REAA 2008.

A Slice of Paradise

5 102 Beach Road, Haumoana

Simon Tremain 000 000 0000

Here’s Your Opportunity 102 Beach Road, Haumoana The last properties on this stretch of coast sold like hotcakes, so take this opportunity while it lasts. “Charming comes to mind here” light and bright with lovely open plan kitchen and dining areas taking in unobstructed sea views. Two small bedrooms plus another room on the top level, also the added bonus of a studio room at the rear of the property. A private backyard, with an established 644sqm section with a lovely deck for entertaining, spa pool at the rear, you will appreciate the X-factor appeal here. Situated outside of any coastal hazard zones. A Lim report is ordered.

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Price: Deadline Sale (unless sold prior) Floor Area: 70m2 (more or less) Land Area: 644m2 (more or less) City Council Rates: $2,464.58 HBRC Rates: $509.19 Garage Type: Single, Lock up, Off Street Parking x 2 Deadline Offers on 5 November, 2020 at 1:00pm at Tremains, Havelock North (unless sold prior)

For Sale Simon Tremain 021 234 5678

Find out more on tremains.co.nz and search using the web ID: N22276

Tremain Real Estate (2012) Limited Licensed Real Estate Agent REAA 2008

Before

After

The importance of staging your property Home styling and staging allows you to present your home in the best possible way to potential buyers by de-cluttering, re-organising and re-designing space. This service will again help to showcase your home at its absolute best.

Paying for professional home staging can be well worth the investment but if you don’t want to hire a professional to stage your property, keep these tips in

Declutter cabinets and wardrobes to create more space

Jump online and get some ideas on how to stage your property

Touch up or repair any easy areas for renovation

Spruce up any room with real plants to give it a fresh feel

Carpeting has a major impact on the look of a home. Vacuum thoroughly or have it professionally cleaned.

Clean windows inside and out. Replace cracked glass, broken sashes and cords.

When your home is being shown, open curtains to let in as much light as possible.

mind to make every room feel more spacious and modern.

Before

After

An example of your real estate calendar Preparing your home to market MON

TUE

WED

Listing Agency Agreement Signed by all Parties

Draft Ad Script

THU

FRI

Load Script Online

Proof Photos

Professional Photography

Tremains Signboard Ordered

Week 01

Just Lis

Window Card Displayed

Contact Buyers Database

Live to all Websites

Just Listed Cards Delivered

Tremains Signboard Erected

Social Media Posts

S AT

SUN

Window Card, Flyers and Photo Booklets Created

ted!

Contact Buyers

Printed Ad in Property Magazine

Open Home

Week 02 Tremains Sales Team Update

Vendor Report

Contact Buyers

Digital REAL Ad

Open Home

Purchaser Follow Up

Week 03 Tremains Sales Team Update Purchaser Follow Up

Vendor Report

Tender Closes

Printed Ad in property magazine

Contact me when you are ready to start your real estate journey.

e Hanlie

MARNEWICK

027 295 9981 hanlie.marnewick@tremains.co.nz

tremains.co.nz Tremain Real Estate (2012) Limited. Licensed Agent REAA 2008.