Karl Hereford - Get to know me

Bringing people and property together

Everything you need to know about selling your property with me

We are your local experts

With more than 50 years in business, Tremains is known for our friendly, professional sales consultants and proven results.

We work alongside New Zealand Sotheby’s International Realty and Colliers International teams to ensure you will get the best result for your property.

At Tremains, we only want the best for you

Our aim is for you to enjoy the best of service and to that end we are always available to discuss any aspect of your selling and marketing process.

To be successful we need to get results. For you, that means getting your ‘For Sale’ sign changed to a ‘SOLD’ in the shortest timeframe.

I stand behind the entire Tremains team and I take pride in personally endorsing their efforts. When you choose to work with us, you tap into a wealth of experience that will help you achieve the best possible price for your property.

We work as a united team which means we bring an extensive network of buyers for our vendors.

At Tremains, we are here for you.

I am happy to discuss your real estate questions. Please contact me directly at: simon.tremain@tremains.co.nz

Professionalism personified. Karl brings a reassuring confidence to the industry and he combines this with his knowledge and success in the Lynmore and Rotorua market to create and implement strategies required to achieve a top result.

MALCOLM FORSYTH, LYNMORE, ROTORUA

Karl is a true real estate professional with a trusted reputation and an enviable record in the property industry. Clients hold him in high regard. Karl’s outstanding level of repeat business is a clear indication of his integrity, proven experience, and ability to build successful relationships and deliver premium results.

A multi-award-winning sales consultant ranked among the country’s top 10% of real estate echelon, Karl prides himself on being true to his word. He is up-front, genuine and reliable, and comes from a strong real estate background.

“My focus is on creating and enhancing value for my client’s property and then negotiating tenaciously for them.” Karl balances professionalism with friendly, approachable service. Carefully steering away from salesman’s jargon, he communicates plainly and sincerely, builds a warm rapport with clients and maintains lasting relationships. “I enjoy interacting with people, seeing them through probably the biggest change in their lives.”

He realises each client has individual needs and tailors each property a specific marketing strategy to meet his client’s objectives. Cutting corners is not his style. He looks forward to meeting with you, and finding out how he can help.

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karl.hereford@tremains.co.nz

@KarlHerefordTremainsRotorua

Creating Value in your Home

Comparative Value

Comparative value is simple. It basically focuses on sales in the immediate area or that are relatively the same as a specific property. The problem with this is that we are trying to assume what a buyer might think when they’re comparing properties. What it doesn’t consider is the emotional attachment to each property or how each buyer might be affected differently emotionally because in most cases they are going to buy a property to make it their home. So, a comparative value is fairly rigid in that it just benchmarks a property at a certain level and it doesn’t take these buyer variables into account.

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Market Value

Market Value. Once we understand marketing and we talk about creating perceptions, market value starts to deal with what I call possibilities and these possibilities are endless. If you can tweak that initial emotional spark, that first impression, in any particular buyer on a property that they are looking to make their home, then you can start to stretch, beyond comparison, the value of the property as it might stand for that individual. There are a lot of variable tools available in marketing with which we can stretch that, and this is what I focus on. Marketing is about creating perceptions.

I will go further in to this at our second appointment and explain ways to which this can be achieved and how it can greatly affect your final result.

First impressions count, especially in the real estate business. That’s why it is important to thoroughly prepare your property for sale.

Present your property in the best light with these tips

Kitchen

Many home buyers consider the kitchen to be the most important room of the house. When they look at your kitchen, they’ll pay attention to the cleanliness, layout and storage capacity. Make sure all appliances are spotless, fix dripping taps, tighten loose cabinet hardware, and change outdated light fittings.

Storage

Remove half of what’s in the wardrobes and storage areas to make them look bigger. This might be a good time to throw out, donate or sell things you no longer need. Remove excess furniture, even if it’s only temporarily, to make rooms seem spacious. Garages often end up as a dumping ground so make sure they are well organised and give prospective clients the impression that there’s plenty of room for their belongings.

Outside

Your buyers will make their initial assessment of your property as soon as they see it. Mow the lawns, weed the gardens, trim back overgrown trees and sweep up leaves. A neat and tidy entrance also creates a positive first impression.

Walls and Ceilings

Repair any cracks in the walls or ceilings and repaint if necessary. Clean finger marks off high-traffic areas and get rid of cobwebs. Consider replacing outdated wallpaper.

Windows

Clean windows inside and out. Replace cracked glass, broken sashes and cords. When your home is being shown, open curtains to let in as much light as possible.

Floors

Carpeting has a major impact on the look of a home. Vacuum thoroughly or have it professionally cleaned. If it is badly worn, or stained, consider having it replaced. Check if wooden floors need to be refurbished. Clean tile floors, and repair or replace cracked tiles.

Paint

Take a good look at the paint on the inside and outside of your home, is it cracking, peeling or chipping? If it is, a fresh coat of paint for your exterior may cost you a bit of time and money, but may elevate your home from “fixer-upper” to “move in and enjoy.” If it does need painting, choose colours that are appropriate to the style of the house and that blend in well with the neighbourhood.

Roof

Buyers will pay close attention to its condition. Paint corrugated iron or clean tiles, fix leaky corroded downpipes and gutters. Clean or repair watermarked ceilings as this is a sign to buyers that the roof has leaked, even if it has been fixed.

Open homes

To put buyers at ease, we recommend you and your pets are absent during open homes. If you do stay, please let your sales consultant do the talking.

Kind words from my clients

Could not recommend more highly! We met Karl and outlined what we were looking for: a pretty quick sale, a good price, and an sales consultant who kept us informed and communicated without us having to chase for information. We knew at the first meeting that we had found the right sales consultant! The first open home seemed to go well and Karl arranged to come and see us the next evening to present us with an offer. Well, it turns out he had 3. From the first open home, Karl created a multi-offer situation which got us top bids without any mucking around. The week before our deadline, Karl had obtained a cash unconditional back-up offer for us, allowing us to go unconditional on our purchase. From start to finish, Karl delivered on his promises to us. People moan about the fees that sales consultants charge, but for us, Karl 100% earned his commission. He acted in our best interests at all times, kept us informed throughout, worked all hours negotiating on our behalf to be able to present us with the best offer he could. We were able to buy our dream home thanks to Karl!

Danielle Auld, Lynmore, Rotorua

Great sales consultant, courteous, nothing is a problem. Good follow up with questions. We have had 3 dealing with Karl, 2 buying and 1 selling, and each one has been great. He’s courteous, polite and good to deal with. Follow up with questions and information is outstanding. Professional, knowledgeable, excellent. Would highly recommend Karl to anyone buying or selling.

John Hamill Glenholme, Rotorua

Be seen in the right places at the right time

Online

The internet is an essential tool when marketing your property as many buyers do their research online. When you list with Tremains, your property will be listed on all the right real estate websites to make sure your property is seen by active buyers.

Print

Our in-house marketing team will produce a full colour brochure and window display to be used in our sales offices, at open homes and given out to prospective buyers. We will also hand deliver free ‘just listed’ cards into your local neighbourhood.

Signage

Our customer service team will ensure that a high quality ‘For Sale’ sign is erected at your property the day your listing goes live. This 24/7 visual sales tool is an important component of showcasing your property.

Publications

Your property will feature in our digital property publication which is released fortnightly to our extensive company database. For print, all of our property listings are included in the local Real Estate publication which is distributed around the region

Social Media

At Tremains, we embrace the power of social media platforms such as Facebook and Instagram to market properties. We use digital strategies such as customised audience demographics and geo targeting, with the single goal of creating awareness to both active and passive buyers.

Photo and Video

To present your property in the best possible light, we recommend investing in professional photography and videography. The images will be used in all marketing materials; print and digital. Photography and video is usually the first impression people get of your property, so let’s make it a good one.

Come along on your real estate journey with me

01 Choose Tremains

So, you’ve made the decision to sell and want to get the best possible price. You’ve called Tremains - great start!

02 Working together

Once you’ve found your perfect Tremains sales consultant, an initial meeting will be arranged to discuss your property and your goals. A free, no obligation market appraisal will follow including an in-depth discussion around your marketing options. This is a vital step in making you feel comfortable, confident and ready for the exciting sales process.

03 You’re on the market!

Together we’ve decided on the best way to market your home and agreed on the sales method and price. You’ve signed a Listing Agreement with us, so now let us get on with selling your home!

04 Getting noticed

The Tremains ‘for sale’ sign goes up. Photos are taken and the advertisements are written and placed in our property magazines. Window cards go up in the appropriate Tremains office. Flyers are produced by our marketing team and your property is listed on prominent property websites. Now you’ll get noticed.

05 Power up the network

Arrangements are made for our team of sales consultants to visit so they can get a good feel for your home. They may already have buyers looking for a property just like yours, so this kind of networking is invaluable.

06 Here come the buyers

Your property will be discussed at weekly sales meetings and any one of our sales consultants can bring potential buyers through your property. We recommend having regular open homes too.

07 An offer is made

When an offer is made this will be brought to you in writing for your consideration. Now the negotiations start. Having had weekly reports and regular discussion with your sales consultant, you’re in a great position to negotiate with a buyer.

08 You accept the offer

Both parties reach an agreement and signed contracts go to the solicitors. While still marketing your property (just in case this contract doesn’t complete), your sales consultant will be co-ordinating with the buyer regarding any conditions on the contract until it goes unconditional.

09 The sold sticker

The terms and conditions on the signed contract have been met - your property is sold!

10 Settlement day

This is the day you’ve been waiting for. Once the solicitors have completed the money exchange, your solicitor will release the keys to the new owners. As a general rule of thumb, you’ll move out in the morning and the buyer moves in that afternoon.

Celebrate!

Invite your friends and family over, pop the champagne and celebrate!

We take pride in being your local company that is here for all your real estate needs.

If you have any questions or concerns please do not hesitate to give me a call.