Media Kit - Tree of Life Canada - 2024

MARKETING OPPORTUNITIES 2024 MEDIA KIT

DISCOVER NEW WAYS TO

GROW YOUR BRAND WITH

www.treeoflife.ca @treeoflifecan Tree of Life Canada

MEDIA KIT | 2024

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A MESSAGE FOR OUR

SUPPLIER PARTNERS Thank you for choosing Tree of Life

retailers and positively impact sales.

Canada as your partner in Canada. We

It’s important to utilize these marketing

are curators of unique brands and high

opportunities, and generate a buzz around

quality products in the Canadian Market.

your brand.

It is our passion to deliver an elevated food and beverage experience to our

Planning is everything, so we encourage

industry partners across the nation.

you to take a look at this package and develop a program to fit your brand’s

This 2024 Media Kit has been crafted

needs. We are here to help, if you have any

with a single mission in mind: to help

questions feel free to reach out to us at

you grow your brand and grow your

canada.communications@treeoflife.com

business! The plan is simple; use our 75+ years of industry experience and relationship building to help improve brand awareness for you, our supplier partners.

We have strong retailer relationships, coast to coast, and we’re lucky to communicate with them through a variety of different channels including our On Trend Magazine & The Collection catalogues, Tradeshows, Social Media and more! These avenues allow us to high-light your brand, get noticed by

Regards, the Tree of Life Canada Marketing Team

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MEDIA KIT | 2024

FIND YOUR EVENT

MEDIA KIT | 2024

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TABLE OF

CONTENT’S SOCIAL MEDIA

P. 05

TRADESHOWS

P. 07

ANNUAL GENERAL SALES MEETING

P. 16

GROCERY INDUSTRY PUBLICATIONS

P. 19

PRESS RELEASES

P. 21

THE COLLECTION

P. 23

ON TREND MAGAZINE

P. 24

AGREEMENT & BOOKING FORM

P. 27

ADVERTISING SPECIFICATIONS

P. 29

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MEDIA KIT | 2024

SOCIAL MEDIA At Tree of Life Canada, we are curators of unique brands, bringing elevated food and beverage experiences to Canadians.

And there is no better way to achieve

We want to work with you! Whether it’s

communicate the unique aspects of our

images, video, or custom content, we

incredible brands than social media.

want to strategize and content plan for your brand in 2024.

We have spent the last year showcasing our social media strategy to curate an

Together, we can achieve mutual online

audience that appreciates the finer de-

growth and showcase the very best of

tails in culinary excellence. We have suc-

what you have to offer! From reposts to

cessfully grown on both Instagram and

custom content, we have the tools and

LinkedIn, which have become powerful

platform required for brand growth in

tools in moving the needle online.

2024.

MEDIA KIT | 2024

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Platforms Instagram, LinkedIn

Targeted Impression Reach 15,000+ Monthly Impressions

Contact canada.communications@treeoflife.com

Do you have content you want featured?

•

Launching a new product or line extension?

•

Wanting to share a recipe about your brand?

•

Celebrating an achievement of your brand?

•

Holding a consumer contest in Canada?

Connect with us today on a social media strategy that fits your brand and promotions.

@treeoflifecan Tree of Life Canada

EXPLORE MORE

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MEDIA KIT | 2024

ANNUAL TREE OF LIFE

TRADESHOWS Showcase your brand nationwide.

We put our best foot forward at every industry event we attend. And that’s with our unmatched portfolio of adventurous and authentic brands that display our appreciation for quality and great taste. These events provide exclusive opportunities to get your brand in front of new potential partners.

It doesn’t matter what time of year you are interested in, there’s a tradeshow happening just around the corner. From April to October, there is a specially curated tradeshow tailor made to showcase your brand.

Looking for an opportunity to meet our sales team face to face? Sign up for the Annual General Sales Meeting for your yearly opportunity to ask questions, make suggestions and work closely with every member of our team, coast to coast. It’s not often we have everyone under one roof, this is the CAN’T MISS event of the year.

Whether it’s CHFA, GSFW, GIC, or our very own AGSM, we have the opportunities you need to showcase your brand to buyers, retailers , and key industry members.

MEDIA KIT | 2024

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VANCOUVER 2024

CHFA NOW April 4 & 5 2024 Booth #1201 Vancouver Convention Centre, West Building Tree of Life Canada invites you to participate in this dynamic networking opportunity

Some Insights from Vancouver 2023 •

Retailer attendance was up 29% (vs.

2022) with 670 unique retail locations

with over 6,000 industry professionals.

represented.

•

65% of attendees indicated they were from natural health food stores or grocery/mass.

•

7,818+ Industry Professional Attendees.

•

Over 2.2M Social Media Impressions

•

5,288 Pre-Show Guide Reads.

Why Exhibit at CHFA NOW Vancouver?

•

Meet top national and western retailers, buyers and category managers.

•

Get new products noticed by putting them in front of the spotlight.

•

Build brand awareness in front of a highly targeted audience.

•

Strengthen your relationships with retail buyers and category managers.

•

Build your presence in the community connecting with industry peers and press.

Please refer to your Tree of Life invitation for complete registration information.

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MEDIA KIT | 2024

PARTICIPATION

OPTIONS Platinum - $7,000 •

Premium Demo Spot - Client Branding

•

Full 2-Day Demo - Client Run

•

Full Product Shelf Display

•

2 Dedicated Social Posts

•

Sample in Product Box

Gold - $5,000 •

Full 2-Day Demo - Client Run

•

Brand Logo on TOL Booth

•

Full Product Shelf Display

•

1 Social Media Post

•

Sample in Product Box

Silver - $2,500 •

Two Half-Day Demo - Client or TOL Run

•

Brand Logo on TOL Demo Table

•

Full Product Shelf Display

A La Carte •

$600 - Cooler Product Space

•

$500 - Half-Shelf Display

•

$350 - Digital Show Guide Logo Placement

•

$250 - New Product Showcase

•

$200 - Social Media Content Post

•

$40 - Attendee Badge

What’s New for 2024?

•

NEW Booth Design

•

NEW Participation Opportunities

•

NEW Sample Boxes Sent to Retailers

Please refer to your Tree of Life invitation for complete registration information.

MEDIA KIT | 2024

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WEST 2024

GROCERY & SPECIALTY FOOD April 22 & 23, 2024 Booth # 801 Vancouver Convention Centre, East Building

Canada’s Premier B2B Grocery Show Even in today’s digital age, face-to-face communication remains essential for establishing, strengthening and maintaining business relationships. That’s what makes GSFW the premier B2B grocery and specialty food show of the year, bringing together retailers and manufacturers from across the nation to discover innovations and build relationships within the grocery industry.

Why Exhibit at GSFW 2024?

•

Meet top national and retailers, buyers and category managers.

•

Our dedicated pavillion space is central, ensuring high visibility and traffic.

•

Build brand awareness in front of a highly targeted audience.

•

Tree of Life Canada has had multiple Top 10 in Grocery award winners. You could be next!

•

Ample opportunities for networking, collaboration, and growth.

GSFW 2024 invitations coming spring 2024.

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MEDIA KIT | 2024

PARTICIPATION

OPTIONS Platinum - $4,000 •

Premium Demo Spot - Client Branding

•

Full 2-Day Demo - Client Run

•

Full Product Shelf Display

•

2 Dedicated Social Posts

•

Sample in Product Box

Gold - $3,000 •

Full 2-Day Demo - Client Run

•

Brand Logo on TOL Booth

•

Full Product Shelf Display

•

1 Social Media Post

•

Sample in Product Box

Silver - $2,500 •

Two Half-Day Demo - Client or TOL Run

•

Brand Logo on TOL Demo Table

•

Full Product Shelf Display

A La Carte •

$500 - Cooler Product Space

•

$400 - Half-Shelf Display

•

$250 - Digital Show Guide Logo Placement

•

$250 - New Product Showcase

•

$200 - Social Media Content Post

•

$40 - Attendee Badge

What’s New for 2024?

•

NEW Booth Design

•

NEW Participation Opportunities

•

NEW Sample Boxes Sent to Retailers

GSFW 2024 invitations coming spring 2024.

MEDIA KIT | 2024

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TORONTO 2024

CHFA NOW September 21 & 22, 2024 Booth #1729 Exhibition Place Toronto

Some Insights from Toronto 2023 •

Retailer attendance was up 28% (vs.

2022) with 679 unique retail locations represented.

•

86% of retail attendees have buying authority or make purchasing recommendations.

•

7,724+ Industry Professional Attendees.

•

+102% Social Media Engagements (vs.

2022).

Why Exhibit at CHFA NOW Toronto?

•

Meet top national and western retailers, buyers and category managers.

•

Get new products noticed by putting them in front of the spotlight.

•

Build brand awareness in front of a highly targeted audience.

•

Strengthen your relationships with retail buyers and category managers.

•

Build your presence in the community connecting with industry peers and press.

CHFA NOW Toronto invitations coming summer 2024.

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MEDIA KIT | 2024

PARTICIPATION

OPTIONS Platinum - $7,000 •

Premium Demo Spot - Client Branding

•

Full 2-Day Demo - Client Run

•

Full Product Shelf Display

•

2 Dedicated Social Posts

•

Sample in Product Box

Gold - $5,000 •

Full 2-Day Demo - Client Run

•

Brand Logo on TOL Booth

•

Full Product Shelf Display

•

1 Social Media Post

•

Sample in Product Box

Silver - $2,500 •

Two Half-Day Demo - Client or TOL Run

•

Brand Logo on TOL Demo Table

•

Full Product Shelf Display

A La Carte •

$600 - Cooler Product Space

•

$500 - Half-Shelf Display

•

$350 - Digital Show Guide Logo Placement

•

$250 - New Product Showcase

•

$200 - Social Media Content Post

•

$40 - Attendee Badge

What’s New for 2024?

•

NEW Booth Design

•

NEW Participation Opportunities

•

NEW Sample Boxes Sent to Retailers

CHFA NOW Toronto invitations coming summer 2024.

MEDIA KIT | 2024

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TORONTO 2024

GROCERY INNOVATIONS CANADA October 29 & 30, 2024 Booth # 1108 Toronto Congress Centre

Grocery Gathers Together Again From specialty grocers and independents to majors chains and warehouse operators, food retailers from across Canada gather annually at this two-day event to grow their business. Network, collaborate and connect through educational conferences, workshops and trend discussions.

Why Exhibit at GIC 2024?

•

Meet top national and retailers, buyers and category managers.

•

Our dedicated pavillion space is central, ensuring high visibility and traffic.

•

The exhibition floor features over 65,000-sq.-ft. of dedicated pavilions focused on key grocery & specialty categories.

•

Tree of Life Canada has had multiple Top 10 in Grocery award winners. You could be next!

•

Unites all aspects of the grocery industry to foster business growth through relationship-building.

GIC 2024 invitations coming summer 2024.

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MEDIA KIT | 2024

PARTICIPATION

OPTIONS Platinum - $4,000 •

Premium Demo Spot - Client Branding

•

Full 2-Day Demo - Client Run

•

Full Product Shelf Display

•

2 Dedicated Social Posts

•

Sample in Product Box

Gold - $3,000 •

Full 2-Day Demo - Client Run

•

Brand Logo on TOL Booth

•

Full Product Shelf Display

•

1 Social Media Post

•

Sample in Product Box

Silver - $2,500 •

Two Half-Day Demo - Client or TOL Run

•

Brand Logo on TOL Demo Table

•

Full Product Shelf Display

A La Carte •

$500 - Cooler Product Space

•

$400 - Half-Shelf Display

•

$250 - Digital Show Guide Logo Placement

•

$250 - New Product Showcase

•

$200 - Social Media Content Post

•

$40 - Attendee Badge

What’s New for 2024?

•

NEW Booth Design

•

NEW Participation Opportunities

•

NEW Sample Boxes Sent to Retailers

GIC 2024 invitations coming summer 2024.

MEDIA KIT | 2024

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ANNUAL GENERAL SALES MEETING Network. Engage. Learn. Grow.

Everybody under one roof! The AGSM at

It’s not often we can get everyone under

Tree of Life Canada is an opportunity to

one roof, making this the GO TO EVENT

collaborate with our coast-to-coast sales

of the year! The executive team is very

force during this week-long trade show

excited to meet everyone throughout

and conference. Retailers and suppliers

the event, and we are happy to once

alike get up close and personal with

again announce our sales and marketing

our tasteful collection of products and

awards for our highest achieving team

spend time with our team learning all

members at the show.

there is to know about the Canadian market.

Last year, we had over 120 retail partners attend and this year we are

For many, this will be the first opportunity

looking at going even bigger! Pricing

to have face to face meetings with the

and participation sign up forms will be

newer members of our team, and wider

sent out in Q1 2024.

sales team as a whole.

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MEDIA KIT | 2024

2024 Annual General Sales Meeting Event Date June 18 - June 20, 2024

Venue Sheraton Toronto Airport Hotel & Conference Centre

WHY SHOULD YOU JOIN US? NETWORK – Powerful conversations with every single salesperson at Tree of Life!

ENGAGE – With Tree of Life leadership, with our Insights team, our Food service experts & of course your brand & sales teams live & in person.

LEARN – Valuable feedback from our team straight from the sales streets of Canada!

GROW – Share key insights on your brand to key stakeholders!

2024 THEME AROUND THE

WORLD

MEDIA KIT | 2024

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PARTICIPATION

OPTIONS Platinum - $10,500 •

Includes two attendees

•

A branded breakfast/lunch sponsorship

•

Table for presentations to the TOL Team

•

Meals on show days

•

Welcome reception invitation

•

Gala awards dinner invitation *

Demo related costs including product samples are not included

*

Power to the booth - $85.00

Gold - $7,900 •

Includes two attendees

•

Table for presentations to the TOL Team

•

Meals on show days

•

Welcome reception invitation

•

Gala awards dinner invitation *

Demo related costs including product samples are not included

*

Power to the booth - $85.00

Silver - $3,150 •

Product placement in showcase area

•

Sales representative presentations

•

Managed by TOL personnel

THE CAN’T MISS EVENT OF THE YEAR! AGSM supplier invitations coming spring 2024.

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MEDIA KIT | 2024

GROCERY INDUSTRY

PUBLICATIONS We are your connection to targeted advertising in the grocery industry.

Want to reach key decision makers & category managers in the grocery retail/ foodservice industry? Tree of Life Canada has long-standing relationships with the teams at Canadian Grocer, Grocery Business, Western Grocer,

Menu Magazine, Foodservice and

Hospitality Magazine and many more!

Tree of Life Canada can connect you to opportunities such as print advertisements, digital box and banner ads for both email newsletters and websites, custom content eblasts, seasonal and tradeshow advertising and more!

Tree of Life Canada has dedicated pricing for many advertising opportunities that we extend to our valued supplier partners.

Launching New Innovation?

Take advantage of Grocery Business’ Launch It or List It! program and Canadian Grocer’s New On Shelf program and build brand awareness through Tree of Life Canada and our publication partners. Launching a new SKU? Share it with us and we will share with the trade publications! canada.communications@treeoflife.com

MEDIA KIT | 2024

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TRADE PUBLICATION ADVERTISEMENTS TRADESHOW TIMING We work with the Tradeshows, Canadian Grocer & Grocery Business to offer advertisement placement in the Digital Show Guides and Magazines during tradeshow season! This is a great opportunity to showcase your brand at any tradeshow you are attending!

Advertisement Creative Options Full Page Ad Half Page Ad Quarter Page Ad

Advertisement Creative Deadlines CHFA West

January 22, 2024

GSFW

March 4, 2024

CHFA East

July 1, 2024

GIC

August 15, 2024

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MEDIA KIT | 2024

PRESS RELEASES We are your link to grocery industry

media!

Launching

a new SKU? Opening a new warehouse? or maybe aquiring a new partner? Let us help you share your news with the industry.

We work with every major publication in the grocery industry including Canadian Grocer, Grocery Business, Western Grocer and so many more!

Showcase your brand from coast to coast using Tree of Life Canada’s relationships with various trade publications. We can also help you with copywriting, tonal adjustments and editing. Share your news via a press release to expand your reach.

Do you have upcoming news you are looking to share with the industry?

Connect with us today at: canada.communications@treeoflife.com

MEDIA KIT | 2024

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AMAZON.CA PROGRAM Tree of Life’s Amazon.ca program is a one-stop shop solution for brand growth using proven eCommerce tools and strategies.

In collaboration with an agency that specializes in Amazon, we are able to offer optimized listing creation, PPC advertising, product photography and A+ page creation services to our clients year-round.

What We Offer •

A+ Page Creation

•

Optimized Product Listing

•

Amazon Storefront

•

Optimized Photography

•

Basic Monitoring, Category and Keyword Research and monthly reporting.

Why Invest in Amazon?

•

Grow your online channels

•

No barriers to listing products on Amazon

•

Access more consumers across the country

•

Tell your brand story with your brand voice

•

Most brands experience organic growth with no investment, imagine what growth would look like when you begin to invest!

Contact our team at Canada.eCommerce@treeoflife.com for more details and pricing.

Example of Optimized Listings

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MEDIA KIT | 2024

THE

COLLECTION Electronic Flipbook (Online Only) Frequency: 2 Issues Per Year Direct Circulation: 3500+

The Collection is distributed across Canada to our Customer Development Managers, Regional Leadership,

Territory

Managers

and

Territory

Associates to be used in the field as frontline support.

A mix of current product information, brand advertisements and up to date attributes will facilitate product conversations, education, and cross selling opportunities.

We invite you to feature your brand and products through advertising in The Collection.

Ad Space Full Page Colour Ads available throughout.

With accessible pricing, this publication is the perfect opportunity to highlight your brand and be the topic of conversations in retail stores across Canada!

Item Line Listing Highlight your item line listing with a full-page ad nearby.

MEDIA KIT | 2024

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MAGAZINE

ON TREND

#1

High Quality Print Online Flipbook

Frequency: 1 Issue Per Year Printed Distribution: 2500+ Total Circulation: 3500+ Direct Head Office and Sales Team Distribution

Listing Generator at Tree of Life Canada On Trend Magazine is Canada’s premiere catalogue in the grocery industry. Focused on driving category growth with our retail partners.

The On Trend Magazine features new items, advertisements, and the full range of Tree of Life products. It also includes editorial content outlining trending industry information.

We distribute the On Trend Magazine directly to our grocery head office partners and our sales team to facilitate cross selling and product education.

YOUR BRAND HERE

Read the Latest Issue of On Trend Magazine

English:

Click Here

French:

Click Here

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MEDIA KIT | 2024

On Trend Magazine

ADVERTISING OPTIONS Full Page Ad & Double Page Fully bilingual ads placed next to your brand’s item listing. Perfect for bringing attention to your products.

Client creative control, reinforce branding/story, promote seasonal items, introduce new products.

Inside Front and Back Covers Available

In Line Shoutout Highlight your product directly inside On Trend Magazine’s Industry Trends Editorial.

Perfect for aligning brand characteristics and strategy with article topics!

First Come First Serve Basis

Brand Spotlight Tell your brand story! Every On Trend Magazine features an entire section dedicated to brand education.

Perfect for highlighting competitive advantages, brand history, innovation or even processes.

100% brand written, Tree of Life designed and translated

MEDIA KIT | 2024

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All ads are in full colour and first come, first serve.

Volume discounts are available for multiple ad participation.

ON TREND MAGAZINE

SINGLE PARTICIPATION

BUNDLED PRICE (2+ ADS INCL. THE COLLECTION)

COVERS - INSIDE/OUTSIDE

$2,000 (per ad)

$1,800 (per ad)

TWO PAGE SPREAD

$2,500 (per ad)

$2,250 (per ad)

FULL PAGE

$1,800 (per ad)

$1,600 (per ad)

IN-LINE SHOUTOUT

$300 (per insert)

N/A

THE COLLECTION

ONLINE ONLY

COVERS - INSIDE/OUTSIDE

$350 (per ad)

TWO PAGE SPREAD

$425 (per ad)

FULL PAGE

$300 (per ad)

Bundled pricing must be paired with a minimum of one The Collection advertisement.

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MEDIA KIT | 2024

2024

AGREEMENT & BOOKING FORM COMPANY:

CONTACT:

BILLING ADDRESS:

EMAIL:

BDM NAME:

ISSUE

DEADLINE

THE COLLECTION SPRING

MARCH 15, 2024

ON TREND MAGAZINE

MAY 31, 2024

THE COLLETION WINTER

OCTOBER 11, 2024

FULL PAGE AD

DOUBLE PAGE

INSIDE OUTSIDE COVER

IN LINE ARTICLE

1. The booking form and all advertisements must be received by the noted deadlines to ensure they make it to print.

2. All advertisements will be subject to the approval of Tree of Life Canada, which will be entitled to revise or reject materials, upon consultation with the supplier, for any reason including judgement as a legality and honesty of claims.

3. Rates quoted and billings are in Canadian dollars.

4. Electronic files must be supplied in accordance with the technical specifications noted.

5. Advertisements will be placed as near to the product listings as possible, but no guarantee can be given or assumed. a. Bilingual: one single document with both English and French* b. French and English*: two separate documents (one for each language) *If a client should require assistance with translations Tree of Life can refer a translation contact. Please note that additional costs will be incurred for all projects. Working files will need to be provided to the translator. Please speak to your Brand Development Manager to find out which file formats are supported. Tree of Life will require final sign off on all translated documents from both the vendor and Brand Development Manager.

MEDIA KIT | 2024

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2024

IMPORTANT DATES The Collection - Spring •

Publication Date

April 2024

•

Creative Deadline

March 15, 2024

•

Available Ad Spots

13 Spots Including Covers

On Trend Magazine •

Publication Date

August 2024

•

Creative Deadline

May 31, 2024

•

Available Ad Spots

3 Covers, Unlimited Body

The Collection - Winter •

Publication Date

November 2024

•

Creative Deadline

October 11, 2024

•

Available Ad Spots

13 Spots Including Covers

ADVERTISING SIZES AD FORMAT

LIVE AREA

AD SIZE

BLEED SIZE

FULL PAGE W/BLEED (IFC/IBC/OBC ONLY)

8” x 10.5”

8.5” x 11”

8.75” x 11.25”

TWO PAGE SPREAD NO BLEED

N/A

16.5” x 10.5”

N/A

FULL PAGE NO BLEED

N/A

8.5” x 10.5”

N/A

MEDIA KIT | 2024

On Trend Magazine

ADVERTISING SPECIFICATIONS Graphic Formats & Policies Please name all files by: “Issue-Vendor” Example: Summer-NaturesPath.pdf All ad materials must be in digital format. All digital files must be sent as CMYK 300 dpi PDF (preferred) or native file with fonts, support images in .eps or .tif format (300 dpi), and a spec sheet listing file name, software used, fonts and support images. Digital files are accepted via email or file transfer platform. Tree of Life Canada accepts no responsibility for accuracy or colour.

Two page spread should be set up as two single pages. All ads must be created to exact size listed on mechanical specifications sheet.

Keep live matter 1/4” from gutter to trim. All collected files must be accompanied by both the screen and printer fonts used.

In-Line Shoutouts will require the following: •

Logo - Vector (EPS) or 300 DPI / raster (JPG, TIF, PNG etc.).

•

Descriptive copy of brand or product 30 words or less.

•

Product Photo(s) 300 DPI or better. Clipping path (transparent background) preferred.

Tree of Life management has final approval for all ads with respect to editorial and creative content. Ads not in compliance after review will be returned to sender for revisions.

Advertising space not cancelled before contract due date will be billed to the advertiser.

Artwork Submission Information: Via email: tyler.ruiter@treeoflife.com For large files, please send via Dropbox.com, WeTransfer.com or Hightail.com.

Mechanical Specifications: Magazine Trim Size: 8.5” x 11” Binding: Perfect Bound Printing: 4-Colour Web Offset Ad Sizes: See Next Page

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Thank You

Contact Info: Tree of Life Canada Marketing Team E-mail : canada.communications@treeoflife.com Web : treeoflife.ca Instagram: @treeoflifecan LinkedIn: Tree of Life Canada Linktree: treeoflifecanada