CANADA’S TRAVEL TRADE NEWS www.travelweek.ca OCTOBER 8, 2026
All-ages, or all-adults: Why it matters more for cruise lines
Grenada’s growth plans and a brand new contest
Revenues on rise for travel agencies, tour ops
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October 8, 2026
No kids, and no compromises: How adults-only cruising is becoming a bigger selling point BY KATHRYN FOLLIOTT TORONTO — Kids, or no kids? For many cruise clients, that is the question. And whatever the answer, the cruise industry is all too happy to oblige. Whether passengers are fine sailing with plenty of children around – or keen on getting away from younger passengers altogether – kids-or-nokids policies have become major differentiators. Visibility for the no-kids marketing message is much higher too. “Explore the world the Viking way, from the quiet comfort of elegant small ships, with no children, and no casinos.” Everyone is familiar with Viking Cruises’ TV ads. Delivered in the first few seconds, with the Britishaccented voiceover so recognizable in Viking’s ads, it’s an up-front nokids pitch. ‘Adults only’ doesn’t cut through any more. To get people’s attention, companies now use no-kids messaging as a key value proposition. It’s effective, and it’s working. In its 28 years Viking has grown from four ships to more than 100 – a fleet size no other cruise line has achieved. The cruise industry’s other big no-kids proponent, the 18+ Virgin Voyages, recently celebrated its Sailors after passing the two million mark, five years after its first ship set sail.
“IT’S THE WHOLE POINT OF OUR BRAND” Travelweek asked Virgin Voyages if ‘kids-free’ is a Top 3 selling point for the cruise line. “Top 3? It’s the whole point of our brand. Not a selling point, the experience point. Everything flows from it,” said Nathan Rosenberg, Chief Brand Experience and Marketing Officer. Virgin Voyages didn’t survey its way into adults-only, Rosenberg tells Travelweek. “We looked at an industry that had spent 40 years bolting adult experiences onto family ships and asked the obvious question: what if you built the opposite? A superyacht for all, designed for the grown-ups Richard [Branson] would actually want to sail with. That was 2018. We got called crazy.” Interesting: in the very early stages, Virgin Voyages wasn’t going to be kids-free. “But it did not take us long to realize what people wanted from us,” said Rosenberg. “Our team looked at cruising and saw an industry designing for every segment, then delivering a watered down version of ideas by apologizing to adults with a ropedoff deck and a quiet bar. We asked a harder question: what happens if you don’t compromise?” He calls it ‘category creation.’ “Oceania flipped to adults-only this January. The legacy lines are quietly
rewriting their playbooks. We just had our biggest revenue day for the company in August which is unprecedented, and our repeat rate is at record levels and growing.” There’s more riding on kids-free travel at sea than on land, says Rosenberg. “On land, adults-only is a wing. A pool. A resort tucked behind a hedge. At sea, it’s the entire operating system. On a family ship with an adults-only section, you’re still riding the elevator with a birthday party of nine-year-olds. That’s not an adult vacation; it’s a compromise.” For advisors, clients for adultsonly cruises can include Millennials, Gen X, empty nesters, friend groups, honeymooners and more. “They’re all chasing the same thing: uninterrupted time with people they actually chose to be around,” says Rosenberg.
MYTHS & MISCONCEPTIONS What about misconceptions? There are a few. We asked him about mythbusting talking points First Mates can share with their clients. “Two big ones, and they sit on opposite ends. First: adults-only ≠ hushed luxury. Our ships aren’t a library. They’re social by design. If someone’s picturing a whispered dining room and a string quartet, they’ve got the wrong brand. “Second: adults-only ≠ 24/7 party ship. That’s the other misread. We didn’t build a floating nightclub.”
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October 8, 2026 | TRAVELWEEK
TOP NEWS
He added: “The real job for First Mates: sell what’s underneath the adults-only headline.” Oceania Cruises’ Nathan Hickman, SVP and Chief Sales Officer, says one misconception he’s seen since Oceania officially went 18+ earlier this year stems from travellers and advisors wondering if Oceania’s onboard experience has changed. “In reality, we have historically carried very few children and have always been best suited for adult travellers. The policy is really about putting a clearer definition around the experience that already exists, rather than changing the atmosphere, programming or overall guest experience onboard,” Hickman tells Travelweek. The move to 18+ wasn’t trendchasing, he adds. Guest and advisor feedback consistently pointed to Oceania’s serene atmosphere, sophisticated service and culturedriven itineraries as the big selling points. “Formalizing an adult-only policy allows us to protect and further strengthen that experience over the long term.”
“WE DO NOT TRY TO BE ALL THINGS TO ALL PEOPLE” Which brings us back to Viking. Viking has long catered to travellers 55+, but it was only in 2018 that the cruise line formalized its no-kids policy. Viking’s ocean sailings were
adults-only from the get-go, in 2015. But the river cruises were more lenient, allowing kids 12 and older. In 2018 Viking officially went 18+ on both lines, and launched its ‘Did You Know’ campaign with the famous ‘What Viking is Not’ list. No nickeland-diming, no umbrella drinks, no photography sales, no art auctions and no inside staterooms, just to name a few (and, of course, no kids and no casinos). “We have always done things differently from our competitors,” says Michele Saegesser, Viking’s SVP, Sales. “While we cannot speak to the industry as a whole, we continue to see that our policy for no children under 18 continues to resonate with our guests. We do not try to be all things for all people.” Saegesser has her own take on mythbusting. “Perhaps one misconception is that an adults-only voyage means there is less to do. Our guests are curious travellers who are interested in enriching experiences focused on the destination. We hope that travel advisors and potential guests understand that a Viking voyage is truly destination-focused.”
STEERING THE OTHER DIRECTION Of course the vast majority of cruise lines still cater to all ages, especially families. The market potential is vast, especially among new-to-cruising travellers, long a massive market.
According to one recent data set from international consulting firm Kantar, among families with kids, 51% said they would consider taking a cruise in the near future. Among adults-only households, that percentage was only 26%. So what about cruise lines that go the other way, loosening restrictions on age limits for younger passengers? A quick chat with Aurora Expeditions’ Chief Marketing Officer, Katie Malone, offered some insights. The expedition cruise line recently lowered its minimum age to 6+, down from 8+, applicable across all voyages. Malone told Travelweek the move is less about differentiation in the marketplace, “and more about making expedition travel accessible to anyone with a desire for discovery and exploration. The booming multi-gen market is just one factor, she added. “Expedition travel lends itself naturally to shared discovery — grandparents, parents and children can explore new places, encounter wildlife and learn together, creating experiences and memories that span generations.” Plus, there’s something to be said for opening a child’s eyes to the globe. After all, “curiosity doesn’t have an age limit.”
Got a story idea? Questions or comments? Write to Kathryn Folliott at kfolliott@travelweek.ca TRAVELWEEK TEL: 416.365.1500 TOLL-FREE: 1.855.392.8820 WEB: www.travelweek.ca For circulation inquiries please email circulation@travelweek.ca
CONTENTS COPYRIGHTED We acknowledge the financial support of the Government of Canada.
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An unscripted island
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October 8, 2026 | TRAVELWEEK
TOP NEWS
More flights, new tourism pillars and local flavour in Grenada’s growth plans BY ANNIE CICVARIC TORONTO — Grenada brought the Spice Isle experience to Toronto, serving up industry updates along with a hands-on taste of the island’s food, culture and community. The fun event took place at Dish Cooking Studio in downtown Toronto, where Grenadian chef Frederick Alexander, founder of Nutmeg Creole Kitchen, took guests on a culinary journey inspired by the flavours, traditions and heritage of Grenada.
MORE DIRECT FLIGHTS Air Canada is adding a third weekly Toronto to Grenada flight beginning Nov. 16, 2026, operating Sundays, Mondays and Wednesdays through May 2, 2027. WestJet is also scheduled to resume its seasonal Toronto service Dec. 13, 2026 through April 23, 2027. There’s also resort news, with the new InterContinental Grenada Resort & Spa opening this November. Meanwhile the new 120-room InterContinental Grenada Resort & Spa at La Sagesse is scheduled to
open Nov. 4. The beachfront resort will feature five restaurants and bars, a spa, fitness centre, pool and beach club, plus more than 20,000 square feet of indoor and outdoor meeting and event space. For travellers looking to explore beyond the main island, Sekou Stroude, Director of Sales, Canada for the Grenada Tourism Authority, highlighted Grenada’s sister islands of Carriacou and Petite Martinique, accessible by ferry, with small-aircraft connections also available. But the broader message was that Grenada wants visitors to do more than simply arrive and stay at a resort. “It’s not your typical vacation,” said Stroude.
“WE HAVE TO BE INTENTIONAL” Randall Dolland, the GTA’s Chairman of the Board of Directors, doubled down on Stroude’s message, underlining a long-term strategy centred on higher-value, communityoriented tourism rather than a mass-market model. Grenada is also looking to diversify tourism beyond its traditional strengths. Among the initiatives: medical tourism. A 250-room Mount Sinai medical facility is being developed in collaboration with Mount Sinai in New York City. The project is expected to include a teaching hospital and is being positioned as a potential foundation for future medical tourism. For Dolland, diversification is part of building a destination that can
WE TAKE YOU ALONG WITH US. THAT IS PART OF OUR CULTURE, AND YOU GET TO ENJOY THAT WITH US
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continue attracting visitors for its culture, food, quality of life and community connections, not just its beaches. “We have to now be intentional about what we’re building and how it is affecting everybody,” he said. That philosophy extends to Grenada’s food and beverage products. One example is Jab Oil, a Grenadian rum tied to the country’s Jab Jab Carnival tradition. Its nutmeg syrup is produced by the Grenada Cooperative Nutmeg Association, creating what Dolland described as a “closed loop of sustainability” that connects tourism spending directly with local farmers and producers. “It’s a bottle of rum that tells a story,” he said. There were plenty of those stories being told in the room. As tourism officials spoke, Chef Frank and his team worked behind the scenes preparing traditional Grenadian fare, giving guests a literal taste of the destination. The menu included a Grenada-style seasoned
Randall Dolland, Chairman of the Board of Directors, Grenada Tourism Authority; Chef Frederick Alexander; Jerry Grymek, EVP and Managing Director, LMA Digital; Sekou Stroude, Director of Sales, Canada for the Grenada Tourism Authority at Grenada’s recent industry event in Toronto
fishcake, Wudman Fire Chicken and nutmeg spiced lemon loaf for dessert. Grenada is leaning further into culinary and cultural events, with officials pointing to the Chocolate Festival, the Lobster and Lambie Festival on Carriacou & Petite Martinique (launched January 2026) and a new Grenada Flower & Garden Festival (Nov. 8 - 15). For Dolland, the goal is to ensure tourism does not operate separately from everyday Grenadian life.
The new InterContinental Grenada Resort & Spa opens this November
Rather than keeping visitors “behind a wall” at a resort, he said Grenada wants travellers attending the same events, tasting the same foods and spending time in the communities that make up the destination. “We take you along with us,” he said. “That is part of our way of life, part of our culture, and you get to enjoy that with us.” More updates about tourism in Grenada can be found at PureGrenada.com.
October 8, 2026 | TRAVELWEEK
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WORLD NEWS
Conrad Tulum Riviera Maya NYC’s Brooklyn Bridge
DESTINATIONS
BORDERS
AIRLINES
Caroline Beteta is stepping back into the U.S. tourism spotlight, taking the interim President & CEO role at Brand USA in a shuffle of highprofile tourism board executives. The move brings the leadership of Brand USA, Visit California and NYC Tourism + Conventions full circle. Earlier this year, Beteta announced her departure from Visit California and was succeeded by Julie Coker, the former head of NYC Tourism + Conventions. Now, Beteta is taking over from Fred Dixon at Brand USA, while Dixon returns to NYC Tourism + Conventions, where Coker previously served as CEO.
NEXUS applicants will have less time to complete their enrolment interviews starting in 2027. Effective April 1, 2027, applicants who receive conditional approval must schedule their NEXUS enrolment interview within two years of their approval date. Applicants conditionally approved on or after April 1, 2027, will have two years to schedule their interview. Those approved before that date will remain subject to the fiveyear deadline, or April 1, 2029, whichever comes first. Applicants who are already waiting for an interview are advised to book as soon as possible to avoid having their applications expire.
Porter Airlines is expanding at London International Airport (YXU) with new domestic routes set to launch in spring 2027. The year round service will connect London, ON nonstop with Halifax, Montreal-MET, Ottawa, Vancouver and Edmonton. The expansion follows Porter’s August 2026 announcement of four new routes from YXU to sun destinations in Florida, Mexico and Jamaica for the upcoming winter season. The new service will give more than two million residents across the region access to destinations from coast to coast, while allowing them to fly from their local airport.
HOTELS & RESORTS Hilton Hotels and Resorts has transitioned Waldorf Astoria Riviera Maya and Conrad Tulum Riviera Maya to all-inclusive. Located on Mexico’s Caribbean coast, the two resorts are taking different approaches to the all-inclusive experience. As of Jan. 10, 2027, Waldorf Astoria Riviera Maya will focus on adults-only oceanfront privacy and tailored service. Conrad Tulum Riviera Maya, on the other hand, will remain multi-generational, with the introduction of a dedicated adults-only section. Existing reservations will be honoured according to the terms confirmed at booking.
Porter Airlines
TRAVELWEEK |
NEWS
October 8, 2026
Global hotel rates set to rise again in 2027: Amex GBT report TORONTO — Hotel rates are expected to rise globally in 2027, but increases across Canadian markets are forecast to remain below 3%, according to Amex GBT’s Hotel Monitor 2027. In Canada, healthy hotel inventory and steady demand are expected to limit significant pricing pressure. Calgary and Ottawa are forecast to see increases of 1.9% to 2.9%, while Vancouver’s rates are expected to rise between 1.4% and 2.5%. Montréal is forecast at 0.5% to 2.2%, while Toronto is expected to see increases of 0.5% to 1.9%. São Paulo leads the cities tracked, with rates projected to rise between 10.9% and 12.2%, driven in part by demand from Brazil’s expanding oil and gas sector. Buenos Aires is forecast to see increases of 8.1% to 8.7%.
Vancouver’s hotel rates are expected to rise between 1.4% and 2.5 in 2027
contributing to a sharp drop in hotel occupancy. Hoteliers are expected to offer competitive rates to attract visitors back as the geopolitical situation resolves. “This year’s forecast reveals a nuanced global environment where geopolitical uncertainties and commodity price volatility are
GEOPOLITICAL UNCERTAINTIES AND COMMODITY PRICE VOLATILITY ARE SHAPING HOTEL RATES
In Europe, Madrid is expected to record increases of 6.1% to 9.2%, while London’s rates are forecast to rise between 3.6% and 5.4%. Paris is projected to see increases of 3.1% to 4.8%. Dubai’s rates are forecast to rise between 1% and 2% in 2027. The report says the conflict deterred visitors during the first half of 2026,
shaping hotel rates in different ways across regions,” said Sara Andell, Director of Consulting Strategy, Amex GBT Consulting. “Price is a key indicator, but it doesn’t always tell the full story. We’re encouraging companies to consider what value means to them, and what they are getting from their hotel spend, not just the headline rate.”
WestJet suspends three European routes for summer 2027 CALGARY — WestJet has reportedly suspended three European routes for summer 2027. According to airline consulting firm Ailevon Pacific, WestJet will not offer its Toronto - Glasgow route next summer. The seasonal YYZ-GLA route re-launched in May 2026 after a four-year hiatus. The two other suspended routes are out of Halifax, to Copenhagen and Madrid. Airlines continue to re-evaluate their networks to deploy aircraft where there is strongest demand and longterm sustainability, amid market volatility and high jet fuel prices. Globally jet fuel averaged about US$99 a barrel on Feb. 27, the day before the war began, according to IATA’s Jet Fuel Price Monitor. Prices more than doubled to US$209 by early April, fell for nearly three months and reached US$195 a barrel in mid-September following their renewed ascent, said IATA.
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Paradisus La Perla Adults Only Riviera Maya
Paradisus Grand Cana All Suites
Paradisus Cancun
Paradisus Playa del Carmen Riviera Maya
Paradisus Palma Real Golf & Spa Resort
Elevated luxury, reimagined In Cancún and Punta Cana, all-inclusive luxury takes on a more meaningful expression in resorts that reflect their destination through local design, cuisine and culture. The Reserve offers an elevated adults-only experience, while Family Concierge caters to multigenerational families who want a fun-filled and more personalized stay. Curated Destination Inclusive® experiences bring cultural excursions and wellness rituals to every stay, creating moments that are immersive, enriching and deeply rooted in the destination.
Transat Tours Canada Inc., registered as a travel wholesaler in Quebec (reg. #754241) with offices at 300 Léo-Pariseau Street, Suite 200, Montreal (QC) H2X 4C2; in Ontario (reg. #50009486) with offices at 5915 Airport Road, Suite 910 Mississauga (ON) L4V 1T1; and in British Columbia (reg. #2454) with offices at 11900 Haney Place, Unit 151, Maple Ridge (BC) V2X 8R9.
TRAVELWEEK | October 8, 2026
SPOTLIGHT
Costa Rica spotlights remote luxury in the Osa Peninsula For travellers seeking untouched nature and extraordinary biodiversity, Costa Rica’s Osa Peninsula offers a remote escape surrounded by some of the country’s most important protected areas.
property features an all-included meal plan and guided activities, with opportunities to explore the forest, zip-line, watch wildlife or relax at a private beach club with fresh seafood and ocean views.
The region encompasses the Osa Peninsula and the South Pacific, extending toward Golfito, and includes Corcovado National Park, Marino Ballena, Piedras Blancas, the Térraba-Sierpe Wetlands, Golfo Dulce Forest Reserve and Caño Island Biological Reserve.
El Remanso Lodge combines seclusion with tropical comfort. The 16-room boutique lodge is surrounded by a private reserve with jungle trails and waterfalls. Guests can take part in guided nature walks, waterfall rappelling, dolphin watching and birdwatching while staying in stylish bungalows or villas with ocean or forest views.
Corcovado National Park, in particular, is a major draw and has been described by National Geographic as one of the most biologically intense places on Earth. Accommodations in the region blend comfort with wilderness, ranging from small lodges and boutique hotels to eco-friendly cabins. Many are operated by owners with deep ties to the land, offering travellers a more personal way to experience the destination. For clients seeking barefoot luxury and off-the-beatenpath experiences, several properties in and around Puerto Jiménez, located between the Golfo Dulce and the Pacific Ocean and serving as the main gateway to Corcovado National Park, offer a strong base for exploring the area. Botánika Osa Peninsula, Curio Collection by Hilton, offers understated luxury in the heart of the rainforest. The
Luna Lodge offers a nature-focused retreat in the heart of the Osa Peninsula. Guests can explore private trails, visit hidden waterfalls, join guided wildlife tours or venture into Corcovado. Wellness offerings include cacao ceremonies, sound healing and Thai-inspired massage. Lapa Rios Lodge overlooks the Golfo Dulce from a private 1,000-acre reserve. Guests can spot scarlet macaws, monkeys and other wildlife, with inclusive activities such as rainforest hikes, birdwatching and sustainability tours. For travel advisors, the Osa Peninsula offers a compelling fit for clients looking to combine luxury, adventure, wellness and close encounters with Costa Rica’s biodiversity. More information is available at VisitCostaRica.com.
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October 8, 2026 | TRAVELWEEK
NEWS
ACV launches B2B portal Advisor Connect MONTREAL — Air Canada Vacations has launched a new online hub for travel advisors, bringing marketing materials, training resources, business tools and company updates together in one place. Called Advisor Connect, the new B2B portal was first introduced during the company’s 2026/27 Product Launch Series and is now live for travel advisors across Canada. The name was selected through a nationwide campaign that drew votes from more than 2,500 travel advisors. Air Canada Vacations invited travel professionals to help name the portal as part of its advisorfirst approach, with the winning name reflecting its role as a central resource for sales and marketing tools, training, business-building solutions and important updates. “Everything we do is with travel advisors in mind,” said Erminia Gallina, ACV’s Director of Sales. “For years, advisors have been asking for a centralized space where they can quickly access the tools, resources and information they need to support their business. Advisor Connect is our response to that feedback. “We’re proud to deliver a solution designed to make it easier for advisors to find what they need, stay informed and connect with Air Canada Vacations, all in one place. The incredible participation in the naming campaign also demonstrates the strength and engagement of our travel advisor community.” As a thank you for taking part in the campaign, all advisors who voted were entered into a draw for a chance to win a $500 Air Canada Vacations Travel Voucher. Jordana Manchester
of Travel Best Bets in Vancouver was the winner. Travel advisors can access Advisor Connect to explore resources designed to support their business, save time and keep them connected with the latest ACV news, tools and opportunities.
U.S. looking at 2 million fewer int’l visitors in 2026, says USTA’s Freeman TORONTO — The U.S. is on track for 2 million fewer international visitors in 2026, according to the U.S. Travel Association’s President and CEO, Geoff Freeman. U.S. media outlets say Freeman shared the latest international inbound numbers that showed a decline in visitation over the summer, even with the FIFA World Cup matches in 11 cities across the country. There was a 2% year-over-year drop in June, a 7% drop in July and an 11% decrease in August. The projected 2 million drop for 2026 is a relative improvement over 2025’s numbers, when international visitation to the U.S. was down 11 million, but it’s also a 20% drop from pre-pandemic highs. Freeman cited the many factors contributing to the decline. “Some of it is individuals who are upset about various trade issues and have decided that they’re going to boycott the United States,” he said, noting that the would-be visitors who avoid the U.S. due to detainment concerns is especially concerning. “They believe that they’re not welcome in the
United States, they believe things that are often untrue, and that’s where we need the government to partner with the private sector and send a clear message to travellers around the world that the U.S. is open for business.” Visitation from Canada is down 23% over the two years. Germany’s U.S. visitation numbers have dropped 16% and France’s are down 15%. Said Freeman: “We’re the only major country in the world losing visitation. It’s mind-boggling.” When Freeman and U.S. travel industry CEOs met with the U.S. administration earlier this month, he said inbound tourism hit a record level of nearly 80 million in 2018. “The next goal should be 100 million international visitors a year by 2030 – striving to make the United States the most visited country in the world,” said Freeman in a statement after that meeting. Funding is still an issue. In 2025 the government cut Brand USA’s budget by 80%, from US$100 million annually to $20 million. “This does not seem like an opportune time to be cutting the funding of the organization whose job it is to encourage travel to the United States,” said Freeman. Canadian travel to the U.S. has inched up ever so slightly lately – at least in the last weeks of this summer – with the first double-digit increases not just for transborder Canada-to-U.S. car crossings (+10%), but crucially for the retail travel industry, air travel too (+3.6%). It could take a while for the monthly stats to show the impact of the renewed trade war tactics and rhetoric.
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NEWS
October 8, 2026 PEOPLE
More than 8 hours a day on the GDS, and AI gains ground: Amadeus survey MADRID — Amadeus’ 2026 study of travel sellers around the world suggests that travel advisors are using the GDS more than two years ago, outperforming the growth seen in other reservation channels. Close to half of all advisors globally (43%) report using their GDS more than in 2024, and on average, agents use GDSs over 6 times per day, spending nearly 8 hours connected. By region, APAC led the way with 47% of agents using the platforms more than they did two years ago, followed by EMEA at 44% and the Americas at 42%. Amadeus conducts the survey every two years. For the 2026 edition, Takedown Research questioned more than 750 travel advisors across the industry’s three major providers – Amadeus, Sabre and Travelport – in three global regions: APAC (AsiaPacific), EMEA (Europe, Middle East and Africa) and the Americas. Rate parity for is the priority, notes Amadeus, as agents increase their reliance on the traditional distribution system. Rate parity is seen by agents as non-negotiable, with 94% of the sample saying it is highly important. Two out of three (63%) said they would actively book away from a property if they felt pricing was inconsistent. Some 90% said they rely on the hotel description (HoD) fields provided by the hotel when comparing and recommending properties. Across all regions, sustainability moved from a “nice to have” to a standard decision factor. Nearly nine out of ten (88%) say sustainability matters to
customers when choosing a provider. When green credentials are missing, agents say it can negatively influence the booking decision, especially in EMEA and APAC.
AI & WORKFLOW More than three in four advisors said AI is part of their selling toolkit, using it to research options, compare content, build recommendations, and improve productivity. “Comfort levels are high, although regional differences emerge,” said Amadeus. APAC led the way, with agents in that region already embracing advanced AI use cases, including itinerary suggestions (36%), CRM recommendations (32%), and fraud or quality tools (21%). Conversational AI – ChatGPT, Copilot, Gemini – is most employed by agents in EMEA (62%) and is the leading use case across regions. Automated fare search tools and AI itinerary suggestion platforms are also gaining traction, each used by 29% of agents globally. Agents in the Americas showed more caution towards AI, according to the survey, with more than one in three (35%) of advisors saying they’re not using AI to help them to sell, although the report suggests that “this may shift as tools become more embedded in daily workflows.” Across all regions, advisors were aligned in identifying pricing and upsell suggestions, hotel recommendations, destination inspiration and content comparison as areas where AI could improve their productivity. The report can be accessed here.
Stephenson & Paivo
ACV appoints new sales managers for B.C. & Toronto West ACV has added two new key account managers to its sales team, with Alisa Stephenson taking on a portfolio in B.C. and Brian Paivo covering Toronto West. Stephenson will manage Burnaby, Tri-Cities, Fraser Valley, Okanagan and Northern B.C. She brings experience in leisure and corporate travel management, sales and business development and more. Paivo joins the team as Key Account Manager for Toronto West, bringing more than 15 years of experience in sales, customer experience, insurance, tourism operations and partner management. “Their extensive experience, industry knowledge and passion for the travel industry will further strengthen our ability to support our partners and continue growing across key markets,” said Erminia Gallina, ACV’s Director of Sales.
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Expansive Senses Spa, including a range of sauna and steam rooms and salt therapy lounge, and State-of-the-art fitness gym, dedicated yoga and Pilates studio Internal flights, return airport transfers upon arrival and departure in destination Return airport transfers upon arrival and departure in destination All tipping onboard and onshore
Venture beyond the horizon by helicopter flight seeing, included with Best Available Offers bookings
To book, contact us at 1 855 330 5413, call your travel professional, or visit a Travel Lounge event near you. *Best Available Offer on select 2027-2029 voyages on Scenic Discovery Yachts. Savings and Flight offers vary per itinerary and suite category. Subject to availability and may sell out. Offers are subject to change. Spa packages and select services are at an additional cost. For complete terms and conditions visit scenic.cruises. BC Consumer Protection #40178.
TRAVELWEEK | October 8, 2026
SPOTLIGHT
Scenic’s 2028-2029 season spans seven continents and 600 ports Scenic has unveiled its 2028-2029 worldwide collection of ocean voyages and land journeys, spanning all seven continents, more than 100 countries and 600 ports of call, with the debut of Scenic Ikon among the season’s highlights. Joining Scenic Eclipse and Scenic Eclipse II in April 2028, Scenic Ikon will expand the company’s ultra-luxury Discovery Yacht offerings, bringing guests more options for immersive exploration across the globe. The collection features included Scenic Discovery and Scenic Freechoice excursions, while eligible bookings made under Best Available Offers will also receive a helicopter flightseeing experience. Guests can save from $500 per person and receive included Premium Economy or Business Class airfare on select 2027-2029 ocean voyages. For guests booking top suite categories, additional benefits include a private jet upgrade from Buenos Aires to Ushuaia for Antarctic Peninsula voyages. Selected itineraries in Europe and the Americas will also include private chauffeur airport transfers and a private excursion of the guest’s choice. A major highlight is the return of Scenic Eclipse II to the South Pacific and Asia region, including Australia, the Kimberley and East Antarctica’s Ross Sea. The return follows two successful seasons in 2024 and 2025, which
Scenic says demonstrated strong demand for its Discovery Yacht experiences in the region. Interest is also building for Scenic Ikon’s inaugural season, with several early departures already sold out across its Mediterranean, Aegean, Adriatic and Antarctica programmes. Pre-registration for Scenic Eclipse’s 20282029 voyages has reached record levels, while early bookings for the Kimberley season are gaining momentum following the sellout of the 2025 programme. The new collection includes itineraries such as Antarctica in Depth, Madeira to the Balearic Isles, Northern Frontiers: Iceland to Greenland’s National Parks and Discover the Kimberley Coastline: An Ancient Wilderness. Scenic’s current offers include savings starting at $500 per person, plus included Premium Economy or Business Class airfare on select 2027-2029 ocean voyages. Plus, guests receive an included 30-minute helicopter flightseeing experience in Antarctica or a 20-minute flight in other regions when booked with the Best Available offer on select voyages. For more information on the 2026-2029 worldwide voyages, itineraries and current offers, click here.
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Germany keeps surprising travellers with an unexpected culinary diversity. Traditional recipes live on in family-run inns, while street food markets, vegan versions of classic dishes, and more than 300 Michelin-starred restaurants demonstrate just how contemporary the dining scene has become. Short distances and excellent transportation links make it easy to combine several regions and cities in a single trip — so each stop along the way tells a different story on the plate. Get inspired here: www.germany.travel/en/culinary
© GNTB/Jens Wegener
SPOTLIGHT
TRAVELWEEK | October 8, 2026
Germany’s spa towns: Where wellness meets elegance For travellers who like to combine historic architecture, culture and garden design in one destination, Germany’s 350 spa towns and health resorts are a perfect fit. UNESCO has taken note, designating three German spa towns as World Heritage Sites. But they are not the only ones worth a visit. Together with Bad Kissingen and Bad Ems, Baden-Baden has been part of the UNESCO World Heritage Site “Great Spa Towns of Europe” since 2021. Dostoevsky, Bismarck and Tsar Nicholas once strolled through its park grounds to the Kurhaus, a building with a striking columned façade that still defines the city’s skyline today. Art Nouveau bathhouses like the Kaiser-Friedrich-Therme in Wiesbaden continue to welcome guests in opulent
historic surroundings. Thermal baths like the Carolus Thermen in Aachen reflect a tradition that reaches back even further, to Roman times. Charlemagne later spent weeks here taking the cure and made the city a temporary centre of his empire. His architectural legacy, Aachen Cathedral, has held UNESCO World Heritage status since 1978 and pairs naturally with a visit to the baths. But Germany’s spa towns are not purely wellness destinations. Spa life was always social, and that is still reflected in what’s on offer. Concert halls, casinos, theatre performances and strolls through listed old town lanes are as much part of the programme as the cure itself. Find more information, inspiration and trade materials at www.germany.travel.
The Kurhaus, Wiesbaden
A relaxing day in Baden-Baden
Aachen Cathedral
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Tour operators watch room inventory as winter sun demand builds TORONTO — It’s early days for crystal ball predictions for this winter’s sun bookings – and Canadian consumers still have household budgets on the brain, with upticks in the price of gas and just about everything else. While travel’s resilience could be tested in the coming months, tour operators say so far preliminary demand for 2026-2027 sun product is strong. Air Canada Vacations got good pick up with its BOGO offer, which just
of the destinations that already have limited hotel rooms, he added. After the Cuba repatriation earlier this year, places like the D.R. got a big boost. But for many clients it’s tough to find alternatives to muchloved (and value-priced) Cuba. Some customers who accepted Cuba’s resort experiences as part of Cuba’s charm aren’t as willing to go for similar level accommodation in other destinations. “Finding suitable replacement hotels for the Cuba customer is not that easy,” said Montagnese. ACV has brought on strong three-star-plus product in several of its destinations, including Mexico, the D.R., Jamaica and Roatan.
INVENTORY IN CERTAIN DESTINATIONS AND AT SOME RESORTS IS EXPECTED TO BE TIGHTER THAN USUAL
wrapped Sept. 30, ACV’s VP, Nino Montagnese told Travelweek. As reported last week, now that consumers are hearing news reports about potentially higher prices for sun vacations this winter, having Cuba out of the mix puts room inventory pressure on other Caribbean and Mexico destinations not just from Canada, but other international markets too. That also has tour ops keeping a careful watch on supply, and package pricing. “The pricing could be affected more if the fuel continues to be at the levels it’s at,” said Montagnese. Sun resort inventory for the entire industry could be an issue in some
Transat’s Stéphanie Dussault, Senior Advisor, Communication and Public Affairs, said program adjustments following the Cuba repatriation saw the D.R. perform “particularly well,” plus Transat has further expanded its offering with destinations including Aruba, Barbados and Los Cabos. Transat is also making additional options available through its partnership with Porter, including the Bahamas and Grand Cayman. So far demand is strong for core south product and aligned with last year’s trends, she added. As travellers look for new sun spots there could also be more traction for nontraditional sun destinations like Gran Canaria, Senegal and Morocco, all with Transat, said Dussault.
Lyne Chayer, VP, Customer Experience & Vacations – Quebec at WestJet Group, said Sunwing Vacations and WestJet Vacations are seeing strong demand for winter sun travel across the gamut of destinations, in Mexico, the Caribbean and Central America. The companies are working with hotel partners “to offer a broad range of vacation options.” For clients who have specific destinations, resorts or travel dates in mind: the best selection and flexibility come with early bookings. “With Cuba currently unavailable, we’re seeing guests consider alternative destinations across our sun portfolio, particularly Mexico and the Dominican Republic,” said Chayer. Nathalie Tanious, CEO, travelbrands said she and her team are hearing feedback about inventory pressures from travelbrands’ Caribbean and Mexico resort partners. “The early indication is that demand for winter sun is looking healthy, while inventory in certain destinations and at some resorts is expected to be tighter than in a typical winter,” she said. “With Cuba no longer part of the equation, there’s understandably more attention on how available room inventory will align with demand across Mexico and the Caribbean.” The message coming through from the resorts: book early, as always – but especially this winter. “Our partners are encouraging travellers who have specific resorts, dates or room categories in mind to book earlier rather than later,” said Tanious. “That said, it’s still early in the season, so we’d be cautious about making broad predictions around availability or pricing across the region. The coming months will give us a better indication of whether travellers are adjusting their booking windows in response.”
TRAVELWEEK |
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October 8, 2026
and pricing. “2028 is also off to an excellent start at higher occupancy and prices than last year,” said Weinstein. “Taken together, the ongoing strength we are seeing across our record booking curve, which has extended out even further, reinforces our confidence in the durability of demand for our cruise lines and the earnings power of our business,” he said. Carnival Corp.’s luxury brands, like Cunard and Seabourn, might be able to withstand pricing pressure – but markets for other brands like core line Carnival Cruise Line are more price sensitive.
Cruise value keeps clients booking as Carnival Corp. posts record Q3 TORONTO — Back in early March analysts were predicting lots of chop for the cruise companies, thinking that maybe operations and demand would have a tough time weathering the war, the spike in the price of oil and rising costs. Carnival Corp.’s latest results prove just how wrong those predictions were. The mega-cruise company, with nine brands, posted its Q3 2026 results with adjusted net income of US$2 billion. Customer deposits are up close to 7% year over year, to a record $7.6 billion, despite relatively flat capacity growth. And revenues and yields are at alltime highs, says the company.
FUEL HEDGING - OR NOT That’s surprising – at first glance – because Carnival Corp. is one of the only U.S.-based cruise companies that doesn’t hedge its fuel buys.
When the price of oil skyrocketed with the start of the war, companies that had locked in were sitting relatively pretty, while companies that opted to roll with market prices for fuel purchases were doing doubletakes at the rates. Demand has been the key factor in driving Carnival Corp. to such a strong performance despite the stratospheric fuel costs. “Accelerating demand and even stronger cost discipline” put the results over the top of even the company’s own expectations, said CEO Josh Weinstein. While gross margin yields were down 1.3% year over year, due to higher fuel prices, the company reported a 2.4% increase in net yields. Cruise costs were up 4.2%, also because of the soaring fuel prices. Meanwhile fuel consumption for the company’s nine cruise lines improved 3.8% YOY, a result of every effort made to reduce fuel consumption.
PRICE SENSITIVITY The Q3 results also included, in Carnival Corp’s words, record levels for 2027 booked occupancy
“CLIENTS ARE BEING VERY SELECTIVE” Travel advisor Gilbert Manza with Executive Travel Services Inc. told Travelweek that cruising’s value proposition has kept sales steady, despite any changes in pricing. “I’m finding clients are being very selective and are looking where they can combine multiple trip components in one trip to save money and cruising fits that bill,” said Manza. He added: “Especially companies like Carnival where you have the all-inclusive experience along with seeing multiple locations, all while being on a floating resort that with the new ships and all the offerings is a complete package for one price. It’s a great value when you consider everything you are getting, and is much more economical than doing separate trips.” Mary Tereshyn, CEO, Operations for 510 Travel, told Travelweek demand is robust no matter the price tag. 510 clients who book Carnival were fine with a higher price, she said. “They like the food, the entertainment, the energy of the ship.”
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TRAVELWEEK | October 8, 2026
SPOTLIGHT
National Geographic-Lindblad Expeditions extends air credit offer to select 2028 voyages National Geographic-Lindblad Expeditions has extended its air credit offer to include 2028 voyages, giving clients booking select 2027 or 2028 expeditions up to US$2,000 per person in airfare savings. Travellers can choose from a remarkable range of experiences across Antarctica, the Arctic, Northern Europe, Patagonia and Japan. In Antarctica and Patagonia, they’ll discover dramatic ice-carved landscapes and search for extraordinary wildlife. Arctic voyages reveal a world of polar bears, walruses, spectacular fjords and remote communities, while Northern Europe offers a rich blend of dramatic coastlines, history and culture. In Japan, travellers can venture beyond the country’s iconic cities to discover ancient traditions, historic towns, distinctive landscapes and lesservisited coastal communities.
Wherever they travel, guests explore alongside veteran expedition teams who draw on decades of experience to bring each destination to life. Aboard purpose-built expedition ships, expert captains, naturalists, historians and cultural specialists provide deeper context and adapt exploration to the opportunities each day presents – creating meaningful connections to the wildlife, landscapes, people and cultures encountered along the way. The air credit offer is available on select 2027 and 2028 departures, with savings of up to US$2,000 per person for eligible bookings made by Nov. 4, 2026. Click here for more information about the air offer.
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October 8, 2026 | TRAVELWEEK
NEWS
PEOPLE
Deana Murphy
Sunwing Vacations Group’s Deana Murphy retiring Sunwing Vacations Group’s Deana Murphy, VP, Trade Sales and Business Development, will retire from the position effective Oct. 16. She’s been an integral part of Sunwing since its early days, joining the company in 2002 and playing a key role in building and strengthening the company’s relationships with the Canadian travel trade. “Deana has built incredibly strong and trusted relationships with the agent and trade communities throughout her career with Sunwing,” said Marek Andryszak, President, Sunwing Vacations Group. Said Murphy: “I am incredibly grateful to my colleagues, travel advisors and industry partners for their support and friendship over the years. As I move into this next chapter, I will cherish the relationships and memories that have made my career in this industry so special.”
United Airlines expands basic fare tier option to United First
Revenues rise for Canada’s travel agencies, tour ops, says StatCan
CHICAGO — United Airlines is rolling out a new basic fare option for its highest level of service.
TORONTO — AI may be transforming how Canadians research and book travel, but travel agencies are continuing to see strong revenue growth.
The Star Alliance member is set to add a basic pricing tier for its firstclass cabin, starting this fall on U.S. domestic flights. “You can select the tier with benefits that fit your travel needs,” says United on its site. “No matter which tier you select, your fare will include the same elevated onboard experience offered in that cabin.” The tier options for United First will range from flexible to standard to base. With the base fare option, there’s a fee for seat selection, plus passengers get one checked bag and one carry on. No flight changes are allowed, or refunds. With the standard and flexible options, passengers get free seat selection and two checked bags, one carry-on. Flexible offers refunds while Standard does not. United also offers three tiers, including a base option, for United Business, available on international routes to Canada, Latin America and the Caribbean. The move is the latest in the airline industry’s years-long push to offer more unbundled pricing options.
The latest numbers from Statistics Canada show that operating revenue for Canada’s travel arrangement and reservation services industry climbed 8.8% to $18.3 billion in 2025, following a 9.3% increase in 2024. The growth came despite a 25.4% decline in Canadian travel to and from the U.S. StatCan divides the travel arrangement and reservation services industry into three main sectors: travel agencies; tour operators; and other travel arrangement and reservation services, including CVBs, airline, bus, train and ship ticket offices and sports and theatre ticket agencies as well as airline, hotel, car rental and restaurant reservation centres, and more. While they’re sharing the glory with the other sectors, the results point to the continued relevance of travel advisors even as consumers have access to more online booking tools and AI-powered tripplanning services. ACTA President Suzanne ActonGervais said the continued strength of advisors comes down to the value of human expertise in an increasingly crowded digital landscape.
This past July, Delta rolled out Basic fare options in premium products (Delta First, Delta Premium Select and Delta One, known as Basic Business).
“A search engine can offer a thousand answers. A great travel agency and travel advisor knows which questions to ask first. That is the value of human judgment,” she said.
That same month, United’s fellow Star Alliance member and Atlantic Joint Venture partner Air Canada introduced Basic fares options for Premium Economy and Business Class.
Air travel accounted for 35% of agencies’ operating revenue in 2025, while packaged tours represented 25.2%. The strong performance of packaged travel points to continued demand for more curated, streamlined vacations.
TRAVELWEEK |
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October 8, 2026
Manulife now offering travel insurance quotes in ChatGPT
Visit Seattle hosts 2026 ‘Sell Your Way to the USA’ winners from ON, MB
TORONTO — Manulife’s CoverMe plugin in ChatGPT allows eligible Canadians to receive personalized quotes as they plan their trips.
SEATTLE — Three Canadian travel advisors have returned from a prize FAM trip to Seattle, WA after earning their place through the ‘Sell Your Way to the USA’ incentive campaign, in partnership with Brand USA.
The insurer says the launch marks the first travel insurance plugin of its kind in Canada and its first ChatGPT plugin globally. “Being a trusted travel companion means showing up for Canadians throughout their journey – not just when they need to submit a claim,” said Pamela Wong, Head of Affinity at Manulife. Customers answer a series of questions about their trip to generate a personalized travel insurance quote. They can then complete their application and purchase coverage through CoverMe.com. Travellers whose insurance needs require additional information or coverage options will be directed to the website for a more tailored quote experience. The initial launch is available to eligible Canadian travellers purchasing CoverMe Travel Insurance and supports both English and French. “AI is changing how people discover, compare and make decisions, including how they plan for travel,” said Jamie Campbell, Head of AI Canada at Manulife. Campbell said the plugin was developed in alignment with Manulife’s Responsible AI Principles, which guide how the company designs, develops and deploys AI solutions across its services.
Hosted by Visit Seattle from Sept. 2024, the trip welcomed Shy Alarakhia, Expedia Cruises Ajax-Pickering, Ajax, ON; Sandra Williams-Reid, TTI Travel Canada, Ajax, ON; and Brittany Uskoski, BCD Travel, Winnipeg. The five-day itinerary showcased the range of experiences Seattle has to offer, mixing some of the city’s bestknown attractions with waterfront activities, food, sports and excursions beyond downtown. Highlights included an Argosy Cruises harbour cruise, Seattle Aquarium, Museum of Pop Culture (MoPOP), Chihuly Garden and Glass, the Space Needle and an insider breakfast and cultural tour of Pike Place Market. The group also spent an afternoon in Snohomish County, visiting the Future of Flight Aviation Center and taking a Boeing tour, before getting a taste of Seattle’s sports scene at a Mariners game at T-Mobile Park. A full-day excursion to Olympic National Park with Evergreen Escapes highlighted Washington State’s natural scenery. A visit to The Museum of Flight rounded out the itinerary before the group returned to Canada. Advisors experienced how Seattle can fit into client itineraries, whether as a standalone city break, part of a wider Pacific Northwest vacation, or a preor post-cruise stay. For more information on Seattle and resources for the travel trade see VisitSeattle.org/travel-professionals.
PEOPLE
Alma Ortiz
TTAND promotes Ortiz to Director of Supplier Relations Alma Ortiz is stepping into a broader leadership role at The Travel Agent Next Door, taking on the title of Director of Supplier Relations. Ortiz joined TTAND in 2016 and has since grown her portfolio to include 70 supplier partners and 10 destination management companies, contracting new partnerships, managing renewals and overseeing revenue growth and market share development. She also manages the company’s national conference and brings more than 20 years of travel industry experience to the position. Ortiz began her career in 1999 with North American Leisure Group, which later became Thomas Cook and is now travelbrands. “I am extremely proud of Alma. In her supplier relations role, she has been a major part of our growth at TTAND and has also managed our conferences,” said TTAND’s founder and President, Flemming Friisdahl.
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Advisor Starts with A. Avalon Begins with You.
THIS COULD BE YOU! YES! THIS COUNTS
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TRAVELWEEK | October 8, 2026
SPOTLIGHT
Avalon Waterways puts personalization at the heart of river cruising Avalon Waterways is putting choice and personalization at the centre of its river cruise experience, giving guests more ways to explore destinations while helping travel advisors build confidence in the product.
complimentary bicycles, e-bikes and onboard Adventure Hosts. Together, these features are designed to give guests flexibility in how they experience destinations while enjoying the comforts of a boutique-style river cruise.
Through Avalon Choice excursions, guests can select from included Classic, Discovery and Active experiences tailored to different travel styles and interests. Options range from exploring historic city centres and discovering local culinary traditions to taking part in active adventures ashore.
For travel advisors, experiencing the product firsthand can be an important way to understand its features and communicate its value to clients. Avalon’s Suite Rewards programme, designed exclusively for qualified travel advisors, offers the opportunity to sail with the line and gain a closer look at its onboard experience and excursion options.
The approach aligns with findings from the Globus family of brands’ recent Wish List Survey of nearly 10,000 travellers, which found that 99% of cruisers consider a variety of shore excursions important when choosing a river cruise. Avalon offers multiple included excursion options in nearly every port, allowing guests to shape their days around their interests. “Today’s definition of luxury is simple: relevance,” says Pam Hoffee, President of Avalon Waterways. “Travel feels more meaningful when it reflects who you are. That’s why we’ve built more choice, more flexibility and more opportunities for personal discovery into every itinerary.” Personalization extends beyond excursions to Avalon’s Suite Ships and spacious Panorama Suites, as well as
Travel advisor Kim Shankland said sailing with Avalon gave “much better insight into how the tours work, how the dinners work, and how the day-to-day rolls out.” She added, “having that firsthand experience, for me, that does so much more. Now I’m more focused, because I’ve been on the ship, because I have those relationships.” Avalon says advisors return from the experience with personal stories and a deeper understanding of the product they sell, helping them share more informed recommendations with clients. For more information about Avalon Waterways and Suite Rewards, click here.
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Kyoto, Japan
access. Expanded air service, visafree policies and investment in luxury hotels and services are helping make destinations easier to reach and recommend, including China and South Korea. ‘Fancy-flation’ is another emerging trend, with travellers increasingly considering exchange rates and where their budgets can deliver the most value. Advisors report clients are looking at destinations such as Vietnam, Egypt and Turkey as alternatives to more expensive neighbouring markets, while maintaining expectations for highend hotels, private guides and sought-after dining.
Japan tops Virtuoso’s luxury travel rankings for first time NEW YORK — Japan has taken the top spot in Virtuoso’s global luxury travel rankings for the first time, while China has debuted as the leading destination on the rise, signalling growing interest in Asia among affluent travellers. The findings are part of the 2027 Virtuoso Luxe Report, which draws on insights from more than 3,100 travel advisors at Virtuoso-affiliated agencies across North America, Latin America, Asia-Pacific, the Caribbean, Europe, Africa and the Middle East. The report also points to a confident outlook for 2027. More than half of surveyed advisors (53%) expect leisure travel demand to rise slightly in the coming year, while 22% anticipate a significant increase. On spending, 59% predict at least a modest increase per trip and 13% forecast a significant jump.
JAPAN LEADS AS ASIA GAINS GROUND Japan’s rise to No. 1 among global destinations marks a change from Italy, which held the top spot in previous reports. Japan also ranked second for family travel, third for solo trips and sixth for honeymoons. Tokyo and Kyoto took the top two positions among cities, with Paris moving to fourth. China debuted at No. 1 among destinations on the rise, with Vietnam and South Korea also making the top 10. Elsewhere, Greece replaced Italy as the leading honeymoon destination, followed by Bali and the Maldives. South Africa also gained ground, ranking seventh globally and No. 2 for adventure travel. It entered the top 10 for family travel and honeymoons for the first time. Budapest joined the top 10 cities, while Athens climbed to sixth.
FIVE TRENDS SHAPING LUXURY TRAVEL The report identifies five trends influencing how luxury travellers will explore in 2027, beginning with
Longer, multicity itineraries are also evolving. Rather than simply adding more stops, travellers are seeking a balance of contrasting experiences, such as combining a safari with a beach stay or a city visit with time in the countryside.
FAMILY EXPEDITIONS & SOLO TRAVEL Multigenerational travel ranked as the top travel trend for the report’s third consecutive year of climbing, while expedition cruising reached No. 3. Virtuoso describes the convergence as ‘Gen-XYZ-peditions,’ referring to far-flung adventures shared by several generations. The report also notes rising interest in ultraluxe travel, with 47% of advisors saying it is on the rise. Solo travel is changing as well, with health and wellness overtaking adventure travel as the leading solo experience category. Womenonly solo travel debuted at No. 4, cited by 30% of advisors. Spain, Iceland and Croatia are among the destinations gaining momentum with solo travellers. Celebrating a milestone remained the top motivation for travel for the third consecutive year.
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CIE Tours rolls out 2027 savings across Ireland, Britain and Italy MORRISTOWN, NJ — CIE Tours has launched its Fan Favorites Sale, offering savings of up to Cdn$1,200 per couple on select 2027 vacations. The limited time offer applies to qualifying tours in Ireland, Scotland, England and Italy, including itineraries featuring the Cliffs of Moher, the Dingle Peninsula, London, the Scottish Highlands and Italy’s Amalfi Coast. Bookings must be made Oct. 1-30, 2026, for travel from Jan. 1 through Dec. 31, 2027. The sale includes 22 guided tours across Ireland, Britain and Italy, along with select pre-set and custom self-drive vacations in Ireland and qualifying Custom Private Driver vacations. Featured itineraries include the five-, six- and seven-day Taste of Ireland; the nine-day Ireland Walking & Hiking: Cork to Kerry; the seven-day Scottish & Irish Sampler; the 14-day English Odyssey; and the eight-day Tuscan Treasures with Cinque Terre.
Credit: Lucas Kschischang
NEWS
October 8, 2026
RIT Vacations launches 2027 brochure with 10 new tours across Ireland, UK TORONTO — RIT Vacations’s justreleased 2027 travel brochure includes 10 new tours across Ireland, Scotland, England and Wales, plus clients can save with EBBs. The expanded collection includes seven new first class coach tours, two small group tours and one sightseeing tour, with itineraries ranging from St. Patrick’s Day celebrations in Ireland and Halloween in its Celtic birthplace to Scotland’s northern islands and the coastlines of Devon and Cornwall. “We’re always looking for new ways to show our travellers the Ireland and UK that we know and love,” said Jonathan Sargeant, Director of Sales, RIT Vacations. Sargeant added: “For 2027, we’ve introduced some really exciting new itineraries that go beyond the traditional highlights, whether that means celebrating St. Patrick’s Day in Ireland, travelling to Shetland and Orkney or exploring Scotland’s islands with a small group. At
the same time, we’ve kept the experiences, local expertise and personal service that our travellers and travel advisor partners have come to expect from RIT.” New in Ireland is the eight-day St. Patrick’s Experience through Dublin and Killarney timed around St. Patrick’s Day. Highlights include the Ring of Kerry, Cliffs of Moher and St. Patrick’s Well. Also new is the eight-day Celtic Halloween Experience, and the 10-day Emerald Experience. RIT has also added five new Scotland options for 2027, including a women’s departure of its eight-day Scottish Spirit First Class Coach Tour. RIT Vacations is also continuing its partnership with British television presenter and longtime ‘Escape to the Country’ host Jules Hudson. Following the success of Journey to Wales with Jules Hudson, the 2027 departure is already sold out. RIT says 2028 dates will be announced soon, with details of another partnership with Hudson also on the way. To request copies of the new brochure, order through Envoy’s agent portal.
It was an inspiring week for the 600+ travel advisors, media and VIPs at the 2026 GX Summit in Cambodia, hosted by G Adventures’ Bruce Poon Tip and his team. Next year’s GX will take place in Brazil.
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TRAVELWEEK | October 8, 2026
SPOTLIGHT
Iberostar Waves Tucán and Quetzal set for major renovation Two longstanding Riviera Maya resorts are getting a major refresh, with Iberostar Waves Tucán and Iberostar Waves Quetzal undergoing a complete renovation from May 15 to Nov. 30, 2026. Located on a beachfront property in Playa del Carmen, the resorts are set amid tropical jungle and overlook the Mexican Caribbean. Just 37 miles from Cancun International Airport and five minutes from Playa del Carmen’s Fifth Avenue, the location offers easy access to beaches, shopping, dining, Mayan culture and adventure parks. The two resorts are part of the same complex and share facilities, allowing guests to enjoy the amenities and experiences of both properties during their stay. Each resort has 350 rooms and suites, with all 700 rooms across the complex being completely renovated. New accommodation options will include oceanfront Swim-Up rooms. The renovation will introduce a number of new amenities, including waterslides, an infinity pool, splash pad and upgraded sun deck. Sports facilities will also expand with new padel courts, while common areas and the reception will receive contemporary updates. Dining will get a refresh as well, with renovated restaurants and buffets complemented by new casual options including
Star Café, an ice cream shop, a taqueria and Fun Bar, as well as pizza and burger stations. Across the complex, guests will have access to seven restaurants and six bars. The resorts will continue to emphasize their setting within the tropical jungle, with local flora and wildlife integrated into the guest experience. Guests can also take advantage of diving opportunities through the on-site Dressel Divers centre, which offers programs for both beginners and experienced divers. Diving services are available at an additional cost. For families, amenities include Star Camp, a children’s pool and playground, while couples can choose from settings for weddings, romantic dinners and other celebrations, including ceremonies in the jungle or overlooking the Caribbean. The complex also offers a 4,589-square-foot convention centre that can be divided into three rooms, with upgrades planned as part of the renovation. Following the renovation, guests will also have access to facilities and restaurants at three additional Iberostar properties: Iberostar Waves Paraíso del Mar, Iberostar Waves Paraíso Beach and Iberostar Waves Cozumel. Transportation between properties is not included. Visit iberostaragents.com/ca for the latest promotions, advisor perks and brand updates.
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Win a trip for two to Grenada with new contest TORONTO — A new contest with the Grenada Tourism Authority comes with a fantastic prize. One lucky travel advisor will win roundtrip economy class airfare for two from Toronto to Grenada on any regularly scheduled Air Canada flight, plus seven nights’ accommodation for two. The total seven-night stay is a combined experience between two participating hotels. The winning advisor will enjoy a three night stay at Six Senses La Sagesse (Garden Pool Suite), and a four-night stay at InterContinental Resort & Spa (Premium Room), including breakfast. All nights are to be redeemed consecutively and completed during the same trip. Secluded by verdant green hills on the southeast coast, Six Senses La Sagesse, Grenada enjoys a prime spot between La Sagesse bay with shallow warm waters and L’Ance Pere ocean front, and a shimmering expansive lagoon. The resort mimics a picturesque Caribbean village,
Annandale Waterfalls, Grenada
influenced by the region’s traditional architecture, designed to follow the natural topography of the land. The walkways through the gardens are made of indigenous plants and materials, maintaining the island’s ethos of harmony with nature as well as the connection to Grenada’s Spice Island heritage. Meanwhile the new InterContinental Grenada Resort & Spa, also on La Sagesse Bay and set to open Nov. 4, is home to 120 guest rooms and suites, complemented by a collection of restaurants and bars, spa, fitness centre, pool and beach club.
ENTER TO WIN Advisors will earn two ballots for correctly answering destination knowledge questions about Grenada. Three ballots will be awarded for each new eligible booking submitted with a valid booking locator. Grenada, Carriacou and Petite Martinique are the hidden gems of the Caribbean, boasting unspoiled beauty, rainforests, waterfalls and 30 white sandy beaches, including world famous Grand Anse Beach. For more details including the link to enter the contest, click here.
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October 8, 2026
Grow Beyond Yourself.
Build Your Own Team of Associate Agents. Learn more @ thetravelagentnextdoor.ca
Collette adds new FIT training on matching clients to travel styles TORONTO — Collette is giving travel advisors new tools to match clients with the travel experiences that suit them, with a new Collette University module focused on the differences between premium guided tours and FIT. The self-paced course, ‘FIT or Guided: Finding Your Clients’ Match’, is designed to help advisors identify traveller preferences, ask more effective discovery questions and make recommendations that reflect each client’s expectations, comfort level and preferred pace.
“Helping travel advisors create the right travel experience for their clients starts with understanding what motivates each traveller,” said Diana Ditto, VP, Growth Strategy and Product Marketing.
CLIENT-DISCOVERY TECHNIQUES The training explores when clients may be better suited to a premium guided tour, which offers expert planning, destination insights and coordinated logistics, or an independent itinerary that allows for greater flexibility and customization. Participants will learn client-discovery techniques, conversation starters and selling strategies to uncover what travellers want from their vacations. The goal is to help advisors make more confident recommendations
based on individual travel styles and priorities. The new module is the latest addition to Collette’s ongoing investment in advisor education and support, and is available on demand through Collette University, allowing advisors to complete the training on their own schedule. Advisors who are new to the platform can begin with Collette University 101, an introduction to Collette’s travel collection, tools and advisor resources. The introductory program offers learning paths for advisors new to the industry, with less than five years of experience, and those with more than five years in the field. To access the new module, click here.
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