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CANADA’S TRAVEL TRADE NEWS www.travelweek.ca NOVEMBER 5, 2026

How to deal with a client’s AI research

WestJet calls for national aviation strategy

Porter adds new Transat Sun packages

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November 5, 2026

What do you do when clients show up with AI research that doesn’t add up? BY CINDY SOSROUTOMO TORONTO — Crafting a well thought out travel itinerary takes hours. Advisors research accommodations, coordinate budgets and logistics, book flights and curate experiences to match each client’s preferences. Imagine, then, the frustration of having a client arrive with an AIgenerated itinerary that looks impressive on screen but falls apart when it comes time to book. That is one of the key findings from Goway’s recent Confessions of a Travel Advisor Survey, which asked 1,600 travel advisors across North America to share their experiences. The survey found that 89% of respondents have had clients arrive with their own AI research, while 14% identified the “I researched this on AI” planner as among the most challenging types of clients to work with. From impossible itineraries and fabricated recommendations to unrealistic budgets, the findings highlight a growing challenge as generative AI becomes part of how consumers research their holidays. For Dan Christian, host and founder of the Travel Trends podcast, the speed at which AI produces plans is a major factor in shaping expectations. “The biggest shift is how quickly an idea becomes an expectation. Someone asks ChatGPT to plan a two-week trip, and seconds later they have this beautifully presented itinerary with hotels, restaurants and a budget. You can understand why they get excited. The challenge comes when they take that to an advisor

Dan Christian, host and founder of the Travel Trends podcast

and discover that the price isn’t realistic, the connections don’t work or some of the recommendations can’t be booked.”

WHEN AI MEETS REALITY Goway’s survey points to three recurring problems with AIgenerated travel plans: itineraries that ignore geography and logistics, recommendations for places or services that do not exist and unrealistic budgets. AI might cram several destinations into a few days without considering transfer times, flight connections, opening hours or the exhaustion of constantly moving between hotels. Christian says a convincing itinerary is not necessarily a workable one. “Travel is complicated! Anyone who has put together a multiday trip knows how many moving parts there are. Change one flight or one hotel, and it can affect everything that follows.”

Christian also points to the difference between what is technically possible and what makes for an enjoyable holiday. “You might be able to visit three cities in five days, but do you want to spend that much of your holiday checking out of hotels and getting to the next one? An experienced advisor knows when to say, ‘Let’s take something out. You’ll enjoy this much more if you slow down.’” Another concern is AI “hallucinations.” One in 10 advisors surveyed by Goway reported outright fabrications, including attractions, hotels, restaurants, flights and transportation routes that do not exist. Unrealistic pricing is also an issue, with AI suggesting luxury trips at implausibly low prices, first-class airfare well below market rates and multi-country itineraries on budgets that do not reflect the actual cost. Correcting these assumptions can

November 5, 2026 | TRAVELWEEK

TOP NEWS

Travel Leaders Network’s President Lindsay Pearlman, Senior Vice President, Member Services Megan Wollak, and Vice President–Canada Christine James at the company’s ELEVATE Canada conference in Toronto

ELEVATE puts Canadian advisors centre stage as TLN’s Christine James bids farewell BY CINDY SOSROUTOMO TORONTO — Canadian travel advisors showed up in record numbers for Travel Leaders Network’s first expanded ELEVATE Canada conferences, with the Toronto event also marking the final industry appearance for longtime Canadian leader Christine James. Held Oct. 28-29 at the Toronto Pearson Convention Centre, ELEVATE Toronto attracted 240 registrations, additional walk-ins and more than 101 supplier partners, bringing total attendance to nearly 350. The Vancouver edition, held Oct. 2021, welcomed 175 attendees and approximately 65-70 suppliers. Both events set attendance records. The two-day conferences represent an expansion of TLN’s longstanding one-day Regional events, traditionally held in Vancouver, Toronto and either Edmonton or Calgary. The change was designed to bring more of the network’s programming and industry connections directly to Canadian

members, many of whom have been less comfortable travelling to the U.S. According to Lindsay Pearlman, President of Travel Leaders Network, the decision to reformat the events was initially a gamble, but the response exceeded expectations. “We recognized that Canadians as a whole weren’t comfortable travelling to the U.S. for whatever reason. So, the whole idea was to bring our messaging to them,” he said during a media briefing in Toronto. “We questioned whether our members would be receptive to the change and whether supplier partners would believe and invest in it. But the results have been phenomenal – you walk into any room and it’s completely full.” ELEVATE’s success does not replace TLN’s annual international EDGE conference, which takes place in Cancun from May 19-22, 2027. Registration opened last month, with attendance already nearly sold out.

The strong turnout comes as TLN reports encouraging business results in Canada. Pearlman said the company expects Canadian volume to finish 2026 approximately 10% above last year, despite significant shifts in travel patterns, including the loss of Cuba and reduced demand for U.S. destinations. Rather than cancelling trips, many Canadians are redirecting their vacation spending to other destinations, including the Caribbean, Mexico, Spain, Portugal and parts of South America. Looking ahead, James said advance bookings for 2027 in the massmarket segment are beyond singledigit growth and approaching double digits. The average booking window has also lengthened to approximately four or five months, providing agencies with greater visibility into future business. Luxury and cruise are also performing well. Pearlman said luxury travel is growing at a

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November 5, 2026

double-digit rate, while the larger contemporary segment is recording single-digit growth. “Luxury is the tip of the spear,” he said. “It’s growing bigger than any other segment.” Megan Wollak, Senior Vice President, Member Services at Travel Leaders Network, said the North American cruise market is up double digits for 2027, with growth across luxury, premium and contemporary cruising. Contemporary cruise pricing has also remained firm, with year-over-year adjustments of approximately 3-5%. Technology was another major focus at ELEVATE, with TLN announcing the launch of AdvisorOS on Nov. 2. The new platform evolves from the company’s AgentMate front-, mid- and back-office accounting and CRM application, bringing agency management, booking and client engagement tools into a more connected experience. Features include enhanced sales reporting and business intelligence, centralized client profiles, customizable communications and reminders, improved invoicing, secure electronic authorizations and a redesigned dashboard. AdvisorOS will also provide integrated access

to TLN’s SNAP and Cruise Complete booking platforms. Pearlman said the rollout will be gradual, with existing users retaining their current functionality, workflows and login credentials while receiving training and support. The network is also continuing to expand SNAP (Simple Navigation Advisor Platform), which launched in Canada in July 2024 with hotel and car rental bookings before adding air. Lauren Spinks, Director, Sales of SNAP, said the platform is helping advisors keep more bookings and revenue in-house by providing commissionable air, hotel and car options alongside support throughout the process.

A FOND FAREWELL TO CHRISTINE JAMES ELEVATE Toronto also marked a significant milestone for Christine James, Vice President, Canada at Travel Leaders Network, whose final day with the company was Oct. 30. After 27 years with TLN and approximately 50 years in the travel industry, James is retiring. Travelweek spoke with James during the conference, which she was determined to attend before leaving the company. She said the event provided a final opportunity to

connect with members and supplier partners, many of whom gave her a standing ovation during the general session. James began her career as an intern at Thomas Cook Travel in the mid1970s before moving into business development. She later joined Vacation.com, which transitioned to TL Network in 2017. Reflecting on her career, she said the resilience of travel advisors and agency owners has been one of the most inspiring aspects of the industry, particularly through challenges such as 9/11, airline commission cuts and the pandemic. “What inspires me the most is the resilience of this industry and how our advisors and owners have just bounced back,” she said. “They learn from all the challenges and come back even stronger at the other end. They adapt.” James said she is proud of the relationships she has built and hopes to be remembered for her commitment to the industry, passion and integrity. She also expressed confidence in TLN’s future, pointing to its people and ongoing investment in technology and member solutions. In retirement, she plans to spend more time with family and friends and enjoy travelling without bringing her laptop. However, she is not entirely stepping away from the industry. James has renewed her membership with the Association of Canadian Travel Agencies and Travel Advisors (ACTA) as a retiree and personal member and intends to continue advocating for Canadian travel advisors. “I want the company to succeed and I want our advisors and members to succeed,” she said.

Christine James getting her flowers on stage from Lindsay Pearlman at the company’s ELEVATE Canada Toronto conference

November 5, 2026 | TRAVELWEEK

WORLD NEWS

Holland America’s Beach Club St. John’s, Antigua

DESTINATIONS

CRUISE LINES

Antigua and Barbuda is targeting 1 million cruise passenger arrivals in 2027 as several major cruise lines increase calls to the destination. The country expects 894,469 cruise guests this year, up from 436 ship calls in 2025 to a record 483 in 2026. Royal Caribbean Group has 110 calls planned for 2027–28, while Norwegian Cruise Line expects approximately 16 calls, with at least 28 across its three brands. Carnival Cruise Line has increased its winter 2026–27 schedule to 14 calls from four the previous season. New visitor amenities at St. John’s port, including upscale retail, a day club and mobile information kiosks, are also planned for the 2026–27 winter season.

Viking has taken delivery of Viking Haki, its newest 190-guest European river ship. The vessel will sail itineraries on the Rhine, Main and Danube rivers, including the ‘Rhine Getaway’, ‘Grand European Tour’ and ‘Danube Waltz’, as well as Christmas Market cruises. Accommodating 190 guests in 95 staterooms, the new Longship features Scandinavian design, an indoor-outdoor Aquavit Terrace and Viking’s patented square bow. The delivery is part of the company’s ongoing fleet expansion. Viking expects to take delivery of 17 additional river ships by 2028, bringing its river fleet to 114 vessels. It also has plans to expand its ocean and expedition fleets, with 11 ocean ships and two expedition ships expected by 2032 and 2031, respectively.

Grenada has officially opened its 2026–2027 cruise season with the arrival of Princess Cruises’ Coral Princess at Melville Street Cruise Terminal in St. George. The vessel, which accommodates 2,000 guests, marks the start of a season featuring 192 scheduled cruise calls through May 2027, including visits to sister island Carriacou. Activity is expected to peak between December and February, with 38 calls in December, 42 in January and 44 in February. The season will feature a mix of large cruise ships, smaller luxury vessels and sailing ships, bringing a diverse range of travellers to the island.

Viking Vidar, sister ship to Viking Haki

Holland America Line has completed a series of enhancements at its private Bahamian island destination, RelaxAway, Half Moon Cay, ahead of its 30th anniversary in 2027. New additions include an exclusive Beach Club offering priority tendering, dedicated waiter service, allinclusive alcoholic and non-alcoholic beverages, specialty food options and beach accessories for guests purchasing a day pass. A new food pavilion will serve complimentary island-inspired barbecue, while other upgrades include renovated bars and eateries, enhanced cabanas, additional daybeds and canopy loungers. Four pickleball courts have also been added. The improvements will be available to guests sailing on more than two dozen Caribbean itineraries during the 2026–2027 season.

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NEWS

November 5, 2026

WestJet CEO says need for national aviation strategy now critical as fuel costs soar

use cash reserves rather than raise fares even higher.

CALGARY — WestJet CEO Alexis von Hoensbroech is doubling down on his earlier calls for a national aviation strategy as soaring fuel costs threaten to push Canadian airfares higher, with little relief potentially in sight for years.

In a separate statement, WestJet said rising fuel prices are exposing longstanding pressures on Canadian aviation, from airport charges and passenger-protection costs to taxes and regulatory requirements.

Speaking to the Calgary Chamber of Commerce, von Hoensbroech warned that the airline is facing an additional $1.6 billion in annual fuel costs. Von Hoensbroech said those costs will eventually have to be reflected in ticket prices. “People will have to expect that airlines will eventually have to recover the cost of fuel through ticket price. There’s no other way. You either recover your cost of doing business, or you’re out of business,” he said.

“WE ARE LITERALLY PAYING DOUBLE” According to The Globe and Mail, WestJet’s fuel costs for 2026 could hit $3.2 billion. “Right now we are literally paying double what we paid a year ago,” said von Hoensbroech. “We have to work under the assumption that fuel prices will stay elevated. They may even go up further, and we work on the assumption that this will be true for all of 2027 and maybe into 2028.” Von Hoensbroech also told the Globe the economic uncertain economic times has impacted the timing for WestJet Group going public. “An IPO requires a healthy environment, and the current environment is less healthy than it should be.” He noted that while WestJet has raised fares, in line with competitors and along with airlines around the world, the airline has also opted to

“THE FUEL STORY IS NOT ONLY ABOUT FUEL” Fuel is only part of the problem.

its opposition to the loans because of market-distorting effects. Von Hoensbroech welcomed federal fuel tax relief but raised concerns about government loans and the possibility of higher airport fees if Canadian airports are privatized without stronger economic oversight. Meanwhile, WestJet is accelerating the retirement of older, less fuelefficient aircraft and will soon take delivery of its first of many B737 MAX 10s. Demand for Canada-to-U.S. travel

WE HAVE TO WORK UNDER THE ASSUMPTION THAT FUEL PRICES WILL STAY ELEVATED “That is why the fuel story is not only about fuel. Fuel is bringing to light what was already there: Canada’s aviation system has very few shock absorbers left,” said von Hoensbroech.

“WE ARE ASKING CANADA TO BE BOLD”

remains down 25% to 30%, said von Hoensbroech. “We are asking Canada to be bold and strategic in developing a National Aviation Strategy that advances the essential nature of aviation and leads to a competitive, affordable and healthy airline industry,” he said.

WestJet said Canada ranks 105th out of 119 countries for airline cost competitiveness. Airport improvement fees often reach $40 in Canada, compared with a US$4.50 cap in the U.S., while Canadian carriers also shoulder airnavigation costs.

CALGARY AS A MODEL

The airline is also concerned about federal financing for competing carriers, arguing that government intervention puts self-funded airlines at a disadvantage. Air Transat and Porter Airlines have both secured loans from the federal government; Transat’s loan is worth $400 million and Porter’s is $125 million. This past summer Air Canada said it would not need to draw on the government aid, while WestJet has long maintained

An October 2022 agreement with Alberta established Calgary as WestJet’s sole global connecting hub, with subsequent investment including a Lufthansa Technik engine repair facility and CAE’s 126,000-squarefoot training centre.

WestJet pointed to Calgary as an example of what coordinated aviation investment can achieve. The airline now serves more than 100 nonstop destinations from the city, nearly twice its pre-pandemic total.

”Calgary didn’t get here by changing one policy. We got here by dreaming big together and lining up every decision behind that goal. Canada can do the same,” said von Hoensbroech.

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TRAVELWEEK | November 05, 2026

SPOTLIGHT

Ocean conservation takes centre stage in Costa Rica Costa Rica is marking World Oceans Day by highlighting its marine conservation efforts and inviting travellers to experience ocean protection firsthand. The country protects more than 30% of its marine territory and says conservation is increasingly being woven into the visitor experience through wildlife protection, research, education and sustainable tourism. Although Costa Rica covers less than 1% of the Earth’s surface, it is home to approximately 6.5% of the world’s biodiversity, much of it dependent on healthy marine ecosystems. Visitors can connect with those ecosystems through a range of experiences on both the Caribbean and Pacific coasts. Among them are sea turtle nesting and conservation programs, whale and dolphin watching in Ballena National Park, snorkelling and diving in protected marine areas such as Cahuita National Park, mangrove and coastal ecosystem tours and community-led conservation initiatives. Costa Rica describes this conservation-first approach as “Green Glove” travel, with sustainability embedded into everyday travel experiences rather than treated as a separate niche.

That can mean exploring protected coastlines and national parks, participating in conservation initiatives or joining community-led experiences that connect travellers with local environments and cultures. Costa Rica also refers to the connection between its coastlines, rainforests, wildlife habitats and people as its “natural intelligence.” “As a country surrounded by ocean and rich in marine biodiversity, protecting our oceans is not just an environmental priority, it is part of who we are,” said Adalberto Rodríguez, Market Coordinator (USA & Canada) for the Costa Rica Tourism Board (ICT). “World Oceans Day is an opportunity to recognize the importance of marine conservation and to invite travellers to experience these ecosystems responsibly and respectfully.” For World Oceans Day, Costa Rica is encouraging visitors to discover not only its coastlines and marine wildlife, but also the conservation efforts aimed at protecting them for future generations. For more information, visit VisitCostaRica.com.

November 5, 2026 | TRAVELWEEK

NEWS

Porter adds Transat packages to Aruba and Costa Rica TORONTO — Porter Airlines is giving Canadian travellers more ways to escape to the sun, adding Aruba and Costa Rica to its Transat vacation package offerings.

Air Canada-United expansion would harm competition, says Bureau OTTAWA — The Competition Bureau says a proposed expansion of Air Canada and United Airlines’ joint venture would likely reduce competition and drive up fares on 10 Canada-U.S. routes. In a report delivered to the Minister of Transport, the Bureau concluded that the proposed arrangement would likely result in millions of dollars in consumer harm each year. The findings will inform the federal government’s public interest review of the agreement. Under the proposal, the two airlines would be allowed to expand their coordination, including on pricing, on 10 cross-border routes currently excluded from their Transborder Joint Business Arrangement under a 2012 consent agreement. The restrictions remain in force today after the Bureau determined that similar coordination would substantially harm competition. Air Canada and United currently account for all nonstop passenger traffic on five of the 10 affected routes and have significant combined

market shares on the others, the Bureau said. It also found that high barriers to entry and expansion would make it unlikely that other airlines could provide sufficient competition, potentially creating or reinforcing monopoly or near-monopoly conditions on several routes. The affected routes connect Montréal, Ottawa, Toronto and Vancouver with Chicago, Cleveland, Denver, Houston, New York, San Francisco and Washington. “Competition between airlines helps keep fares lower and gives travellers more choice and better service. Our review found that allowing Air Canada and United to coordinate on these routes would likely reduce competition on key Canada-U.S. routes and lead to higher prices for travellers,” said Jeanne Pratt, Interim Commissioner of Competition. Transport Canada launched a public consultation on the proposed expansion earlier this month, inviting Canadians to provide feedback as part of its public interest assessment. Under the Canada Transportation Act, the Minister of Transport will consider the Bureau’s findings before deciding whether to authorize the arrangement.

Available for travel beginning Nov. 1, 2026, the new packages feature Porter flights between Toronto Pearson International Airport (YYZ) and Ottawa International Airport (YOW) and the destinations of Aruba and Liberia, Costa Rica. Porter is also expanding its package options from other Canadian gateways. Puerto Vallarta packages are now available from Edmonton, while travellers can book Cancun packages from Halifax and London, Ontario. The additions build on previously announced Transat vacation packages featuring Porter flights to Cancun, Puerto Vallarta, Nassau and Grand Cayman from Toronto Pearson, Ottawa, Hamilton and London. As Porter continues to expand its sun network across Mexico, the Caribbean and Central America, the airline says more routes and destinations will be added to its vacation package portfolio. “The expansion of vacation packages from multiple gateways provides Canadians with more options, so they can travel in a way that works for them. Porter’s elevated flying experience paired with Transat’s trusted package expertise is opening up a growing portfolio of sun destination possibilities,” said Edmond Eldebs, senior vice president and chief commercial officer, Porter Airlines.

TRAVELWEEK |

NEWS

November 5, 2026 PEOPLE

Packages include a curated selection of hotels in each destination, with both all-inclusive and European Plan options.

EXPANDED PACKAGE OPTIONS

one ballot for each qualifying action: joining ACTA, renewing their membership, referring a new member or achieving professional certification.

Transat vacation packages featuring Porter flights are currently available from six Canadian departure airports, with destinations varying by gateway.

Eligible membership renewals, including CTC certification renewals, also count retroactively to September 2026, when ACTA launched its membership renewal drive.

From Toronto Pearson and Ottawa, travellers can book packages to Cancun, Puerto Vallarta, Nassau, Grand Cayman, Liberia and Aruba.

The grand prize is a complimentary cabin for two on an Aurora Expeditions cultural journey, valued at up to $21,000 per person.

Hamilton offers packages to Cancun and Puerto Vallarta, while Edmonton has Puerto Vallarta packages. From Halifax and London, Ontario, Cancun packages are available.

The winner can choose from seven eligible departures in 2028, with itineraries across Europe. The seven itineraries are: The Isles of the British Isles (April 19 - 29, 2028); Forever Irish (April 29 - May 7, 2028); The Cross and the Crescent Moon (May 11 - 21, 2028); Barcelona to Valetta: Storied Shores of the Med (May 21 - 31, 2028); The Mediterranean: Beyond the Icons (May 31 - June 14, 2028); Lisbon to Amsterdam: Coasting the Atlantic (June 14 - 26, 2028); and A Northern Saga (June 26 - July 9, 2028).

The packages are distributed through Transat’s full range of sales channels, serving both direct customers and travel agencies.

ACTA marks 50th anniversary with Aurora Expeditions prize TORONTO — ACTA is giving Canadian travel advisors a chance to win a European cultural expedition for two with Aurora Expeditions as it brings back its Join, Renew, Refer and Certify Program for 2027. The program runs through July 31, 2027, and comes as ACTA celebrates its 50th anniversary.

The winner will be announced at ACTA’s 2027 summit on Sept. 9, 2027, at the Toronto Congress Centre, as the association marks five decades of supporting Canada’s travel industry. Full eligibility requirements, program details and grand prize information are available on ACTA’s Join, Renew, Refer and Certify page. The deadline to qualify is July 31, 2027.

There’s more than one way to get in on the draw. Advisors can earn

THE WINNER WILL BE ANNOUNCED AT ACTA’S 2027 SUMMIT ON SEPT. 9

Lissette Robledo

Lissette Robledo joins Riviera Travel River Cruises Riviera Travel River Cruises has appointed a new marketing leader as it looks to build on its North American growth. Lissette Robledo has been named Commercial Marketing Director, North America, in a newly created role focused on increasing brand awareness, strengthening trade and consumer engagement and supporting the company’s expansion across the region. Robledo brings more than 20 years of corporate marketing experience, including work in the cruise industry. She most recently served as director of marketing at Tile Redi, where she led brand strategy and omnichannel marketing initiatives. Her previous roles include positions with Evolis Inc. and Carnival Cruise Lines, where she worked on integrated marketing programs, international product marketing and trade marketing initiatives. Based in Fort Lauderdale, Robledo will work across sales, revenue and global marketing teams, while maintaining agency relationships and further developing the brand’s trade presence.

TRAVELWEEK | November 05, 2026

SPOTLIGHT

“A tropical residence with a Jamaican soul”: JOIA Rose Hall by Iberostar JOIA Rose Hall by Iberostar is getting ready to welcome guests back on Dec. 1, unveiling a complete transformation that draws inspiration from Jamaica’s culture, colours and rhythm.

ROOM TO RELAX, AND PLENTY TO EXPLORE

The renewed resort brings a fresh look to one of Montego Bay’s upscale beachfront retreats, with redesigned accommodations, expanded dining options and plenty of opportunities to enjoy the island at a leisurely pace, says Iberostar.

Those looking to stay active can enjoy pickleball and tennis, while nearby golf courses offer another way to spend time outdoors.

The design takes its cues from a contemporary tropical residence, with a nod to the elegance of 1950s travel. Throughout the property, Jamaican influences help set the tone for a stay that balances sophisticated surroundings with the easygoing spirit of the Caribbean.

A FRESH TAKE ON ISLAND GETAWAYS Accommodation is a major part of the transformation, with all 295 rooms and suites redesigned to reflect the resort’s new direction. Options range from garden sanctuaries to oceanfront swim-out suites, with dedicated butler service adding a personal touch to the guest experience. When it comes to dining, there’s plenty of variety. The expanded culinary program spans nine venues, including Oriole, where Jamaican flavours take centre stage. Italian, French and Southeast Asian specialties round out the selection, giving guests a range of choices throughout their stay. Another advantage is access to amenities at the resort’s sister properties within the Iberostar Rose Hall complex, adding even more options to the vacation experience.

For guests whose ideal Jamaican getaway involves doing very little, JOIA Rose Hall offers four pools, beach concierge service and a full-service spa.

The resort’s location also puts some of Montego Bay’s best-known attractions within reach. The historic Rose Hall Great House offers a glimpse into Jamaica’s past, while the city’s Hip Strip provides a change of pace with its shops, restaurants and entertainment. Nature is part of the story, too. Situated across from the Grange Pen Marine Sanctuary, JOIA Rose Hall directly supports coastal conservation, connecting the property’s renewal with efforts to protect the surrounding marine environment. Clients keen to get their vacation started will be happy to know the resort is just 16 kilometres from Sangster International Airport. With its Dec. 1 reopening, JOIA Rose Hall by Iberostar brings a renewed accommodation and dining experience to Jamaica’s north coast, giving travel advisors another option for clients seeking an upscale Montego Bay escape. For more details head to Iberostar.com.

November 5, 2026 | TRAVELWEEK

NEWS

Edie Rodriguez takes the helm at Transcend Cruises

Air Transat expands international network with six new routes for 2027

Transcend Cruises has tapped luxury travel veteran Edie Rodriguez as its new Chief Executive Officer. She will also serve as a member of the Board of Directors.

MONTREAL — Air Transat is giving Canadian travellers more ways to reach Europe, adding a new nonstop Istanbul service from Montreal alongside five new routes planned for summer 2027.

PEOPLE

Edie Rodriguez

In her new role, Rodriguez will oversee the company’s strategic direction, brand development and growth, with a focus on delivering immersive river cruise experiences for corporations, associations and affinity groups. Her cruise industry background includes senior roles with Crystal Cruises, including Crystal River Cruises and Crystal Yacht Expedition Cruises, Royal Caribbean’s Azamara Cruises, Carnival Corporation’s Cunard and Seabourn brands, and Ponant Cruises. Rodriguez succeeds Gregg Marston, who will step down as CEO but remain on the company’s Board of Directors. The transition will provide continuity as Transcend pursues its next phase of development, with the remainder of the executive leadership team staying in place.

The airline inaugurated its first nonstop service between Montreal and Istanbul on Oct. 29, with the departure of flight TS314 coinciding with Türkiye’s National Day. Operating year-round, up to twice weekly, the route complements Air Transat’s existing Toronto-Istanbul service, launched in December 2025. The new service also expands connecting opportunities through Air Transat’s interline and codeshare partnerships with Turkish Airlines. Travellers departing from Montreal and Toronto can connect in Istanbul to destinations across Türkiye and Asia. “Expanding our offering from Montreal also means introducing destinations that open up new horizons,” said Sebastian Ponce, Chief Revenue Officer at Transat. “Istanbul invites travellers to discover a city where cultures, history and modernity converge. By combining the appeal of this destination with the extensive connectivity offered through our partner Turkish Airlines, we are opening up even more travel possibilities from Montreal.” Beyond Istanbul, Air Transat is expanding its European network for summer 2027 with five new nonstop routes from Canada: Montreal-Geneva, Montreal-Faro,

Toronto-Birmingham, Québec CityLyon and Québec City-Barcelona. The new Québec City routes will mark two milestones for the airline. Weekly seasonal service to Lyon will operate Tuesdays from June 8 to Oct. 26, 2027, while flights to Barcelona will operate Mondays from June 14 to Oct. 25. Barcelona will become the first Spanish destination served by a nonstop flight from Québec City. From Montreal, twice-weekly service to Geneva will operate Tuesdays and Saturdays from June 19 to Oct. 23. The airline will also introduce weekly flights to Faro in Portugal’s Algarve region on Mondays from June 14 to Oct. 25. Faro will become the third Portuguese airport served by Air Transat from Montreal, joining Lisbon and Porto. The airline already serves Faro from Toronto. Toronto will gain twice-weekly service to Birmingham, England, operating Tuesdays and Fridays from June 22 to Oct. 22. The route will complement Air Transat’s existing London and Manchester services, while providing access to attractions including Stratford-upon-Avon and the Cotswolds. Air Transat is also extending two Caribbean routes to year-round operations. Québec City-Puerto Plata in the Dominican Republic will operate once weekly on Mondays during the summer, while Montreal-St. Maarten service will operate Saturdays. The expanded network forms part of Air Transat’s broader strategy to offer more international travel options from its Canadian gateways. Through its partnership with Porter Airlines, the carrier also provides travellers from across Canada with connections to its international network.

Credit: Ministry of Tourism of the Dominican Republic

TRAVELWEEK |

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November 5, 2026

beachfront site, with Meliá, Westin and Dreams among the brands confirmed so far. Other destinations being promoted to Canadians include La Romana, home to Casa de Campo and its golf and polo facilities, and nearby Bayahibe, known for its beaches and culinary scene. Samaná also offers opportunities for nature-based tourism, including waterfalls and seasonal whale watching. Dominican Republic’s ‘Meet in Paradise’ Canada 2026 event in Toronto

D.R. builds on Canadian market momentum, up 13% TORONTO — The Dominican Republic is seeing strong momentum from Canada, with arrivals up 13% in 2026, and Tourism Minister David Collado is looking to build on that growth by encouraging repeat visitors to explore more of the destination. That was the message at the D.R.’s ‘Meet in Paradise’ Canada 2026, which brought more than 1,150 tourism industry professionals and partners to Toronto’s Enercare Centre for business meetings, destination training and networking. From January through September 2026, the D.R. welcomed 933,715 Canadian visitors, an increase of 107,627 year over year. Canada remains the country’s second-largest source market, having sent 1,157,113 air passengers in 2025, representing 13% of total arrivals. Ontario and Quebec accounted for 47% and 39% of Canadian visitors respectively. Other key visitor statistics show that 91% of Canadians stayed in hotels, travellers aged 50 and older represented 40% of arrivals and family travel

accounted for 36%. The average stay was eight days, while 92% of Canadian visitors surveyed said they intended to return. Juan Bancalari, President of the Association of Hotels and Tourism of the Dominican Republic (ASONAHORES), sees that loyalty as an opportunity for advisors to introduce clients to new experiences beyond the familiar beaches and resorts.

Golf is another growing draw, with Collado noting that more than 400,000 visitors travel to the D.R. specifically to play the sport. Improving air access is also a priority. Julio Peña, President of the Dominican Republic’s Civil Aviation Board, said the country is working with airlines and tour operators to facilitate additional routes and more competitive air travel options. The Toronto event featured meetings with hotels, destination management companies, airlines and other suppliers, including Air Canada Vacations, Transat, Sunwing/WestJet

ONTARIO AND QUEBEC ACCOUNTED FOR 47% AND 39% OF CANADIAN VISITORS

“A traveller who has visited us five times can find five completely different reasons to return,” he said, pointing to the country’s mountains, golf courses, gastronomy, culture and outdoor adventures. Collado also highlighted developments beyond Punta Cana, including a major tourism redevelopment in Puerto Plata. The master-planned Punta Bergantin project will bring thousands of hotel rooms to a 10-million-square-metre

Vacations and Porter. Training sessions covered luxury, romance, sports tourism, adventure, nature, cruising and cultural experiences. Advisors were also introduced to DO Travel Rewards, which offers cash back on eligible Dominican Republic bookings. For Bancalari, the opportunity is clear: “Don’t just sell the Dominican Republic your clients already know. Show them the Dominican Republic they have yet to meet.”

A NEW SEASON OF EXPLORATION BE THERE WHEN THE EXTRAORDINARY HAPPENS More destinations. More departures. More possibilities for your clients. Discover the latest 2028–2029 voyages from National GeographicLindblad Expeditions, where remarkable places, world-class experts and uncommon access set the stage for unforgettable experiences.

Scan the QR code to learn more and share the voyages. ©2026 Lindblad Expeditions. All Rights Reserved. Lindblad Expeditions and the Eye are the trademarks of Lindblad Expeditions, LLC. ©2026 NATIONAL GEOGRAPHIC EXPEDITIONS and the Yellow Border Design are trademarks of the National Geographic Society, used under license.

SPOTLIGHT

TRAVELWEEK | November 05, 2026

National Geographic-Lindblad Expeditions’ award-winning advisor resources There’s plenty to celebrate at National GeographicLindblad Expeditions this year, with six industry awards recognizing everything from its expedition cruise experiences and sustainability efforts to the support it provides travel advisors. The company picked up three honours in the 2026 Recommend Readers’ Choice Awards and another three in the Travel Weekly Magellan Awards. While the recognition spans several areas of its business, travel advisor support features prominently. First up, National Geographic-Lindblad Expeditions received Gold for Best Cruise Line: Expedition and Best Travel Advisor Support: Expedition Cruise Line, along with Silver for Best Cruise Line: Sustainability (Small Ship Capacity). The advisor support honour carried particular significance. Unlike categories with a predetermined list of nominees, it was a write-in award, with travel advisors independently naming the expedition cruise line they felt provided the best support. The cruise line said it’s a welcome acknowledgement of the work the company has been doing to help advisors become more familiar with expedition cruising and the destinations it visits.

A FOCUS ON ADVISOR RESOURCES Three additional honours for National GeographicLindblad Expeditions: its Travel Advisor Resource Hub and Expedition 360° Training Platform both received Gold, while its Travel Advisor Destination Toolkits took Silver. Over the past 18 months, the company has made a number of changes to its trade marketing resources, including the introduction of a centralized Travel Advisor Resource Hub and an updated Expedition 360° training platform. It has also developed Destination Toolkits and expanded its collection of customizable, co-branded marketing materials. For advisors the resources offer practical ways to learn more about the company’s destinations and expedition experiences, build product knowledge and create clientfacing materials. The focus is on making information easier to access and giving advisors the tools to discuss expedition cruising with clients who may be considering this increasingly popular travel style for the first time. For more information, including access to training and marketing materials, visit the Travel Advisor Resource Hub.

November 5, 2026 | TRAVELWEEK

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of India in Toronto, along with representatives from Air India, Toronto Pearson and the travel trade. For travel advisors, the new service provides a direct connection to India’s financial capital, along with onward connections through Air India’s domestic and international network.

Etihad expands Canadian network with four weekly Calgary flights ABU DHABI — Etihad Airways has launched the first nonstop flights between Calgary and Abu Dhabi, opening a new direct connection between Western Canada and the Gulf region. The inaugural EY29 flight arrived at Calgary International Airport to a sold-out welcome. The launch was marked by a welcome event attended by representatives from the Government of Alberta, airport and tourism partners. The new service operates four times weekly on a Boeing 787-9 Dreamliner, connecting Calgary with Abu Dhabi and Etihad’s wider network of destinations across the Gulf Cooperation Council (GCC), India, Asia and Africa. The route offers travellers a direct option to reach the UAE capital, while providing connections to destinations throughout the airline’s global network. Calgary is Etihad’s second Canadian destination and its westernmost gateway, complementing its established Toronto service. The airline says the new route reflects its continued investment in Canada and its plans to expand connections

between the country, Abu Dhabi and markets across its global network. Flights operate on Tuesdays, Thursdays, Saturdays and Sundays. Flight EY29 departs Abu Dhabi at 2:25 a.m. and arrives in Calgary at 7 a.m. Flight EY30 departs Calgary at 1 p.m. and arrives in Abu Dhabi at 12:55 p.m. the following day.

Air India’s new 3x weekly nonstop Toronto-Mumbai flights take off TORONTO —Air India’s new nonstop service between Toronto and Mumbai has officially taken off, adding nearly 2,000 weekly seats between Canada and India and bringing upgraded cabins to the new route. The inaugural flight, AI192, departed Toronto Pearson at 12:30 p.m. on Oct. 25, with arrival in Mumbai at 2:10 p.m. local time today, Oct. 26. The launch was marked by government officials, including Mahaveer Singhvi, Consul General

According to OAG Traffic Analyzer data cited by Air India, approximately 128,000 roundtrip passengers travelled between Toronto and Mumbai between June 2025 and May 2026. Air India is operating the new route with B777-300ER aircraft featuring eight First Class suites with privacy doors, 40 fully flat Business Class beds and 280 Economy Class seats. WiFi is also available onboard. The launch follows the recent introduction of Air India’s new Boeing 787-9 aircraft on its daily Toronto-Delhi service, which brings Premium Economy to the route for the first time. Together, the aircraft upgrades will increase Air India’s premium seat capacity between Toronto and India by 71% this winter. From January 2027, all Air India flights departing Toronto Pearson will feature new or significantly upgraded cabin interiors. With the addition of Mumbai, Air India will operate 20 weekly flights between Canada and India during the Northern Winter 2026-27 season, serving Toronto-Mumbai, TorontoDelhi and Vancouver-Delhi.

THE NEW ROUTE ADDS NEARLY 2,000 WEEKLY SEATS BETWEEN CANADA AND INDIA

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November 5, 2026

Sandals and Beaches rename 15 Caribbean resorts

The newly renamed Sandals Jamaica Dunn’s River

TORONTO — Sandals and Beaches Resorts are giving 15 Caribbean properties a fresh set of names designed to make their island locations easier to spot. Gary Sadler, Executive Vice President of Sales and Industry Relations at Unique Vacations Inc., shared the changes in a Facebook post directed at travel advisors, encouraging them to familiarize themselves with the updated names ahead of their next client conversations. The changes affect 14 Sandals resorts and Beaches Negril, with the new names more explicitly identifying their Caribbean destinations. The resorts themselves remain the same, Sadler noted. The updated resort names are: • •

Sandals Royal Bahamian – Sandals Bahamas Nassau Sandals Grande Antigua – Sandals Antigua

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Sandals Montego Bay – Sandals Jamaica Montego Bay

Sandals Royal Plantation – Sandals Jamaica Royal Plantation

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Sandals South Coast – Sandals Jamaica South Coast

Sandals Grande St. Lucian – Sandals St. Lucia Grand Bay

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Sandals Royal Caribbean – Sandals Jamaica Caribbean Cay

Sandals Regency La Toc – Sandals St. Lucia La Toc

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Sandals Dunn’s River – Sandals Jamaica Dunn’s River

Sandals Halcyon Beach – Sandals St. Lucia Halcyon Beach

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Sandals Negril – Sandals Jamaica Negril

Sandals Saint Vincent & the Grenadines – Sandals St. Vincent

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Beaches Negril – Beaches Jamaica Negril

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Sandals Royal Curaçao – Sandals Curaçao

• • • • • •

Sandals Ochi Beach Resort – Sandals Jamaica Ocho Rios

Caribbean Airlines has launched weekly service from Toronto to Tobago, giving Canadian travellers a direct route to the Caribbean island just as its new international airport, A.N.R. Robinson International (TAB) opens. The route operates every Sunday and takes approximately five hours and 35 minutes. Pictured: Simone Young, Consul General of the Republic of Trinidad and Tobago(front row, far right leading the launch ceremony at Toronto Pearson International airport.

November 5, 2026 | TRAVELWEEK

NEWS

Air France expands winter network with more flights to the Americas and Asia TORONTO — Air France is increasing capacity to North America by 6% this winter, while extending its Las Vegas route and expanding its premium La Première cabin to more destinations. For the winter 2026-2027 season, running from November 2026 to April 2027, the airline will operate up to 725 flights daily to nearly 170 destinations across 78 countries, with capacity also increasing to South America, Asia and the Iberian Peninsula.

The direct route between ParisCharles de Gaulle and Las Vegas, launched in summer 2026, will continue through the winter with three weekly flights operated by Airbus A350-900 aircraft. During peak periods, Air France will also offer daily service to Orlando and 10 weekly flights to Boston. The airline will serve 23 destinations in North America this winter, including Montréal, Toronto, Vancouver and Ottawa, alongside major U.S. gateways such as New York, Miami, Los Angeles and San Francisco. Capacity to South America will increase by 3%, with additional service to Brazil. Two daily flights will operate between Paris-Charles de Gaulle and Rio de Janeiro starting Dec. 21, while Fortaleza will receive

daily service during peak periods. Air France will also add two weekly frequencies to Salvador de Bahia from Jan. 18, 2027. Santiago de Chile will be served up to 10 times weekly. In the Caribbean, Punta Cana in the Dominican Republic will receive three weekly flights from Nov. 30, 2026 to May 1, 2027. In Asia, Air France will increase service to Phuket, Thailand, to five weekly flights from three last winter, complementing two daily flights to Bangkok. The airline will also operate two weekly flights to the Maldives until early March.

LA PREMIERE EXPANDS Air France will continue rolling out its new La Première first-class cabin, which was ranked the world’s best

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November 5, 2026

first class by Skytrax last September. Up to 25 Boeing 777-300ER aircraft will be equipped with the cabin this winter. The new offering will be available on daily flights between Paris-Charles de Gaulle and Boston, two daily flights to Miami and daily service to Houston. From Feb. 1, 2027, the daily ParisNewark flight will also feature the cabin, complementing its availability at New York-JFK.

FREE HIGH-SPEED WI-FI Air France is continuing to introduce free high-speed Wi-Fi across its fleet, including regional aircraft. The service is currently available on 70% of the fleet, with coverage expected to reach 80% by the end of 2026 and 100% in 2027.

SHORT- AND MEDIUM-HAUL EXPANSION Air France will strengthen its European network this winter, particularly in Spain and Portugal, with two daily flights to Porto and one weekly flight to Tenerife South. The Paris-Charles de Gaulle-London Gatwick route, launched in summer 2026, will continue through winter with two daily flights, complementing six daily flights to London Heathrow. The airline will also increase service to Zurich and Rabat to four daily flights each, while Yerevan will receive three weekly flights. Within France, Air France will strengthen routes from Paris-Charles de Gaulle to Toulouse, Nice and Marseille, with 11, 10 and nine daily flights respectively. These services are complemented by flights operated by Transavia from Paris-Orly. Transavia France, the low-cost subsidiary of the Air France-KLM Group, will serve 89 destinations in 26 countries across 174 routes this winter.

Manulife enhances Travel Insurance Portal for travel advisors TORONTO — Manulife is giving travel advisors more digital tools and travel insurance options through an enhanced Travel Insurance Portal designed to simplify the process of quoting, selling and managing policies. The expanded platform offers a fully digital, paperless experience with improved quoting and reporting tools, expanded policy management capabilities and the ability to make policy changes directly within the portal. The rollout builds on the platform’s launch with travel agencies and marks the next phase of Manulife’s travel insurance modernization efforts, extending the enhanced experience to the advisor channel. The updated offering also introduces a refreshed suite of travel insurance products, including a new NonMedical Inclusive Plan for travellers who already have emergency medical coverage through workplace benefits or credit cards. Other additions include a Cancel for Any Reason rider, new plans for youth travellers and three new Visitors to Canada products. Manulife is also increasing Trip Cancellation coverage limits and allowing customers to purchase select plans up to two years before departure. For more information, go to Manulife.ca.

PEOPLE

Steven Salm

Steven Salm takes over as CEO of Tully Luxury Travel Tully Luxury Travel has announced that Steven Salm, who joined Tully last year as Chief Operating Officer, will succeed Mary Jean Tully as Chief Executive Officer. Mary Jean Tully, who founded the company nearly 40 years ago, will continue to be involved with the company as Brand Ambassador. As CEO, Salm will oversee dayto-day operations and lead the company’s growth. Calling it a privilege to take on the role, he reflected on what it takes to create exceptional travel experiences. The appointment was made by Clive Jacobs, Tully’s Executive Chairman and majority shareholder, who will work closely with Salm on the company’s long-term strategy and next phase of growth. Salm has also acquired Mary Jean Tully’s remaining shareholding, joining Jacobs as an owner of the business.

November 5, 2026 | TRAVELWEEK

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Railbookers launches 2027 FAM trips with 10 itineraries TORONTO — Railbookers is giving travel advisors a chance to ride the rails firsthand with the launch of 10 small-group FAM trips across its topselling destinations in 2027. For the first time, the company is offering these trips accompanied by its Rail Experts, giving advisors the opportunity to explore popular routes, ask questions and gain firsthand insights to help them sell rail vacations to clients. Applications are now to join one of the following FAMS: •

Switzerland’s Famous Trains (June and September)

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Rome, Florence and Venice (April and November)

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Edinburgh, London and Paris (May)

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Anchorage, Seward, Denali and Fairbanks (June)

•

Prague, Vienna and Budapest (September)

There was plenty of ‘Viva Vibe’ to go around at a special trade event on Oct. 27 in Toronto hosted by Viva Resorts by Wyndham and Sunwing Vacations. The two companies celebrated their longstanding partnership, which has spanned 24 years. Pictured: Viva Resorts by Wyndham’s Erika Sordo, Senior Director, Marketing & Communication, (2nd from left), Patrizia Puggioni, Entertainment & Talent Development Director (5th from right) and Gilda Noboa, Director of Sales & Marketing, USA & Canada (far right) pose with dancers.

•

Canadian Rockies with Rocky Mountaineer (October)

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Tokyo, Hakone and Kyoto (October)

•

Madrid, Seville and Barcelona (November)

Selected advisors will pay a participation fee of US$499, which covers rail travel, single-occupancy hotel accommodations, sightseeing activities and select meals. Airfare is not included and must be arranged and paid for by the advisor. The new hosted trips will complement Railbookers’ existing independent travel advisor familiarization program, which remains available in 2027 and beyond. Through that program, advisors can receive a 20% discount on any Railbookers or Amtrak Vacations itinerary worldwide. For more information and to apply, click here.

Aimbridge introduces adults-only retreats at two Dominican Republic resorts PUNTA CANA — Aimbridge AllInclusive is introducing a new adultsonly retreat concept at two resorts in the Dominican Republic, giving guests access to dedicated spaces and services alongside the amenities of a larger, family-friendly property. Called Amaná Retreat, the concept is launching at Wyndham Alltra Punta Cana and Wyndham Alltra Samaná. It is designed for adults seeking a more private, personalized stay, with dedicated accommodations, dining, pools, beach areas and service while retaining access to each resort’s wider offerings. At Wyndham Alltra Punta Cana, Amaná Retreat encompasses 120 rooms and suites across two buildings, ranging from tropicalview rooms to junior and twobedroom suites. Guests receive private, personalized check-in, dedicated butler service and access to an adults-only beach with its own beach concierge.

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November 5, 2026

Hyatt expands Canadian footprint with more than 40 properties in pipeline CHICAGO — Hyatt Hotels Corporation has no fewer than 10 properties expected to open in Canada in 2027, and more than 40 deals in its Canadian pipeline. The company’s portfolio of open hotels in this country has quadrupled in less than a decade. The growth is bringing new properties to established destinations, along with brand debuts in B.C, Ontario and Saskatchewan. Recent openings include The Clayfield, The Unbound Collection by Hyatt, in Niagara-on-the-Lake; Hyatt Place Vancouver / Metrotown in Burnaby; Hyatt Regency Niagara Falls Fallsview; and Hyatt House Thunder Bay. Hyatt is also expanding its uppermidscale offerings with Hyatt Select, designed for hotel conversions, and extended-stay brand Hyatt Studios. Hyatt Select Kingston is expected to open in Ontario later this year, marking the brand’s Canadian debut.

Hyatt Place Vancouver Metrotown

In SK, Hyatt Select Prince Albert and Hyatt Studios Prince Albert are scheduled to open in 2027 as a dualbranded development, bringing Hyatt Studios to Canada for the first time. In the luxury space, Park Hyatt Vancouver is among the anticipated additions, bringing the highend brand to Canada’s West Coast alongside the existing Park Hyatt Toronto.

Another Canadian first will come through Hyatt’s collaboration with Haida Enterprise Corporation, the economic development arm of the Haida Nation. Two properties on Graham Island in Xaadáa Gwáay | Xaada Gwaay.yaay (Haida Gwaii), B.C., will join the Unscripted by Hyatt collection: Haida House at Tllaal (Tlell) and Ocean House at Tlaga Gawtlaas (Old Massett).

November 5, 2026 | TRAVELWEEK

NEWS

Travel advisors at Fareconnect.com Inc.’s 2026 Annual Conference

Fareconnect brings over 70 advisors together for annual conference WINNIPEG — From sharpening business skills to celebrating standout service, Fareconnect. com Inc.’s 2026 Annual Conference brought travel advisors and supplier partners together in Winnipeg for three days of learning, networking and recognition. The event welcomed more than 70 travel advisors and 19 supplier partners, with a program designed to strengthen industry knowledge, build supplier relationships and foster connections among Fareconnect’s advisors, partners and head office team. A new afternoon program, Build Your Business, was introduced this year to help advisors strengthen the business skills needed to succeed in an increasingly competitive travel industry. Sessions covered Accounting 101, artificial intelligence in business, fraud prevention, group booking management and marketing, giving

attendees practical strategies and tools to apply to their businesses. “While product knowledge is essential to being a successful travel advisor, running a successful business requires so much more,” said Rick Gaudet, CEO of Fareconnect.com Inc. “We wanted to give our advisors dedicated time to focus on the

karaoke and a Gala and Awards Dinner, as well as a gala where awards were handed out to both suppliers and advisors. The Above and Beyond Award went to Dean Nicolos and Lucy Bettencourt after they drove approximately 10 hours to help clients who had become stranded in Thompson,

THIS YEAR’S PROGRAM AIMED TO STRENGTHEN INDUSTRY KNOWLEDGE AND BUILD SUPPLIER RELATIONSHIPS business side of travel, introduce them to tools that can make their work easier and help them identify new opportunities for growth.” Supplier participation remained a key part of the conference, with partners taking part in a trade show and delivering classroom presentations focused on their products, destinations and programs. The three-day conference also featured social activities, including a Meet and Greet, Travel Trivia Night,

Manitoba, following difficulties with their train journey. The Heart of Fareconnect Award was presented to John Fraser in recognition of his 17 years of loyalty, dedication and contribution to the community. With the 2026 conference concluded, feedback from advisors and suppliers will help inform plans for next year’s event.

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November 5, 2026

Coconut Bay reopens in Saint Lucia with upgraded suites VIEUX FORT, SAINT LUCIA — Coconut Bay Beach Resort & Spa in Saint Lucia has completed a US$14 million transformation of 250 guest rooms across its adults-only Harmony Wing and family-friendly Splash Wing, reopening on Oct. 17 following its annual fall closure. All renovated rooms are now Junior Suites, marking the largest guest room project in the resort’s more than 20-year history. All Junior Suites include private patios or balconies, with views of tropical gardens, resort pools, the Atlantic Ocean or Maria Islands Nature Reserve. The work went beyond new furnishings and décor, with each room stripped back to the studs and rebuilt within its existing footprint. Bathrooms were also renovated with white granite countertops, vessel sinks and updated finishes and fixtures. Harmony Junior Suites feature spacious walk-in glass showers, while Splash Junior Suites offer full-size bathtubs. Other updates include blackout curtains, upgraded air conditioning, 110V and 220V outlets and full-length mirrors integrated into sliding barn doors.

bar at the Harmony Oasis Pool. Coconut Walk Marketplace and Silk restaurant have been refreshed, while restrooms at Trattoria, La Luna and the main Entertainment Stage have been renovated. Other improvements include a vaulted ceiling, landscaping and walkways at the Bougainvillea Banquet Room, new Fitness Center equipment and renovated restrooms. Guests will also find new lighted walkways in Harmony, new flooring in the lobby and a local vendor shopping area featuring products from Saint Lucian businesses. Three new in-room information channels provide details on dining, drinks, spa treatments and excursions, while a new inwater boom along the shoreline will support the resort’s sargassum management efforts. Further improvements are planned for winter, including a new Game Lounge with pool tables, ping-pong, foosball, TVs and a beverage area. A new playground will be added at

The two wings have distinct designs. Splash features oceaninspired shades of blue, crisp white furnishings, twin trundle beds and sea turtle artwork, while Harmony has warm mahogany furniture and comfortable seating areas. The resort also invested an additional US$4 million in property-wide improvements. Additions include the adults-only Oceanside Bar & Grill in Harmony and a new swim-up

Coconut Bay’s Splash Concierge Junior Suite Queen

CocoLand Kidz Klub, while new doors and a key card system will be installed for guest rooms. Located on 85 oceanfront acres just five minutes from Hewanorra International Airport, Coconut Bay offers nine restaurants, eight bars, five pools, CocoLand Waterpark, the complimentary CocoLand Kidz Klub, daily activities and entertainment, alongside Saint Lucian hospitality. Vacation packages and group travel can be booked through Air Canada Vacations, WestJet Vacations and Sunwing Vacations. Travel advisors can earn CBAYREWARD$ of up to US$70 per seven-night booking by signing up and registering bookings at CBAYREWARDS.COM. There are no points to track or manage. Special travel agent rates for Canadian advisors start at US$369 per night, based on double occupancy. For more information, visit www. cbayresort.com.