Filled with breathtaking diversity, endless discovery and fun, the Arctic is a summer destination like no other. Experience non-stop thrills every May to September on ship with Quark Expeditions.
From the Canadian Arctic to Greenland to Iceland to Svalbard to Newfoundland and Labrador, this is the new way to summer.
For more information, please contact your preferred Travel Advisor.
BY CINDY SOSROUTOMO
TORONTO — Travel insurance
has arguably never been more important than it is today. Amid ongoing geopolitical tensions, rising travel costs and high jet fuel prices contributing to flight disruptions and reduced airline capacity, today’s travel environment is more unpredictable than ever. Add in weather events and shifting border requirements, and the risks of travelling without coverage are harder to ignore.
Yet despite this, Gen Z and Millennial travellers – two of the most active and experience-driven travel segments – continue to be the least likely cohorts to purchase travel insurance. According to Skyscanner, 52% of Gen Z travellers globally take at least three leisure trips per year. However, data from Emergency Assistance Plus shows that nearly two-thirds of millennials are currently travelling without coverage.
Why are younger travellers choosing not to protect themselves and their travel investment? And how can travel advisors better communicate the value of insurance to a generation focused on experiences, flexibility and budgetconscious travel? Travelweek spoke with Will McAleer, Travel Health Insurance Association (THIA) spokesperson, to find out.
According to McAleer, the issue is not apathy toward protection but a mix
of budget pressure, optimism bias and misunderstanding about what coverage actually provides.
“Younger Canadians generally do not opt out of travel insurance because they are reckless. More often, it comes down to cost, confidence and confusion,” he says, noting that many are highly skilled at budgeting and finding deals.
“Many Gen Z and Millennial travellers are very good at finding lower-cost flights, alternative accommodations and flexible itineraries, but insurance can sometimes be viewed as an optional add-on rather than part of the essential cost of the trip,” he says.
A key misconception is the belief that health and age reduce the need for coverage.
“One of the most common misconceptions is that travel insurance is mainly for older travellers or people with known medical conditions,” says McAleer.
“For younger travellers, there can also be a sense of ‘I’m healthy, I’m only going for a few days, and nothing serious will happen to me.’”
In reality, he notes, claims involving younger travellers are often unrelated to chronic illness.
“Many travel insurance claims involving younger travellers are not about chronic illness. They can involve accidents, foodborne illness, scooter or hiking injuries,
lost baggage, delayed flights, missed connections, or a family emergency that forces someone to cancel or come home early.”
Another persistent misunderstanding is reliance on provincial health coverage, which only pays a small portion of a medical emergency and provides no coverage for disrupted travel plans. Plus, many Canadians assume that if they’re travelling within Canada, coverage isn’t needed.
“But provincial health plans do not necessarily cover everything,” says McAleer, “and they generally do not address the broader travel risks, which include transportation home, emergency air or ground ambulance, trip interruption and lost baggage.”
Ironically, while Gen Z and Millennials are among the least likely travellers to purchase insurance, they’re often travelling in ways that increase both complexity and risk exposure.
“Younger travellers are often experience-driven,” says McAleer. “They are more likely to build trips around adventure, festivals, sporting events, destination weddings, multi-city itineraries, remote work, backpacking or destinations that are less familiar and less predictable.”
These styles of travel, while appealing, introduce more variables.
“A multi-destination itinerary, for example, creates more opportunities for missed connections, baggage delays, schedule changes or a
medical event in a place where the traveller does not know the local health system.”
Even routine activities can carry risk.
“Hiking, cycling, skiing, surfing, scooter rentals and boat excursions
“What happens if you break an ankle on a hike in Costa Rica? What if your flight cancellation causes you to miss the first night of a multicity itinerary? What if you get sick before a $3,000 festival or a destination wedding trip?”
INSURANCE HELPS PROTECT THE EXPERIENCE, NOT JUST THE EXPENSE
can all lead to injuries that require assessment, treatment or transport.”
For McAleer, one of the most important but overlooked elements of insurance is assistance.
“This is where emergency assistance and evacuation services become extremely important,” he says. “Travel insurance is not just a reimbursement product.”
For travel advisors, McAleer says the messaging needs to shift from product selling to experience protection.
“You are investing in the trip. Insurance helps protect the experience, not just the expense.”
He also recommends using realworld scenarios rather than abstract risk messaging.
The key, he says, is relevance. After all, the goal is not simply to sell insurance – it’s to help the traveller make an informed decision.
“For younger travellers, advisors should also highlight benefits that feel practical and immediate: 24/7 emergency assistance, help finding care, trip interruption, baggage delay, missed connection support, emergency medical coverage, and evacuation or transportation when medically necessary.”
The travel landscape isn’t what it used to be, says McAleer. Five to 10 years ago, many travellers primarily associated travel insurance with medical emergencies. Today, however, geopolitical tensions, global health concerns, severe weather events and evolving border
Got a story idea? Questions or comments? Write to Kathryn Folliott at kfolliott@travelweek.ca
TEL: 416.365.1500
TOLL-FREE: 1.855.392.8820
WEB: www.travelweek.ca For circulation inquiries please email circulation@travelweek.ca
policies have made coverage more important than ever.
“Even if a traveller is not going to a high-risk region, global events can still affect them,” he says. “A fuel disruption of regional conflict can lead to rerouted aircraft, cancelled flights, longer travel times, added hotel costs or limited availability. Severe weather can close airports or delay cruises, while a border or entry-system change can create missed connections.”
It’s also worth noting that the cost of travel – including medical care abroad, hotels, flights and last-minute transportation – has increased significantly in recent years.
“A traveller who becomes stranded and needs to change flights or requires medical treatment can face expenses that are far beyond the cost of the original trip,” adds McAleer.
While insurance cannot prevent disruption and does not cover every situation, a comprehensive policy –combined with emergency assistance services – can provide travellers with access to expertise, care coordination and financial protection when they need it most.
“The message to younger Canadians is simple,” says McAleer. “Travel insurance is not about expecting the worst – it’s about protecting your ability to keep travelling, recover from the unexpected and get help when you are far from home.”
BY ANNIE CICVARIC
VAUGHAN — “There’s a reason we’re known as the ‘Vacation Capital of the World,’ and it’s thanks to each one of you,” said Dave Cecco, VP of Mexican Caribbean Canada, during last week’s trade show and dinner event in Vaughan, ON.
The Mexican Caribbean, a perennial favourite among Canadians, received a warm reception as it strengthened relationships through a two-city roadshow in Vaughan, and Calgary.
Joined by 14 hotel partners, tour operators and hotel associations from the Riviera Maya and Cancun, most of whom travelled from Mexico for the event, the lively evening featured one-on-one networking, update presentations and lots of prizes for more than 80 travel professionals.
Canada is a vital market for the Mexican Caribbean, ranking second
in visitor numbers after the U.S.
The region continues to reach new heights and enhance its appeal, as Canadians continue to ‘value’ value, a sentiment echoed by Cecco.
As Travelweek reported exclusively in March, the Mexican Caribbean Tourism Board appointed Cecco as its first-ever Canadian representative, signalling a renewed focus on one of its most important source markets.
The Mexican Caribbean is much more than just Cancun, as Cecco points out. The tourism board is doubling down on efforts to raise awareness and promote bookings across the region’s diverse destinations.
For travel advisors, the opportunity lies in showing clients a different side of the Mexican Caribbean.
“There are 12 destinations in one, and this region offers everything Canadian travellers seek, including culture, luxury, adventure, and the perfect settings for romance, weddings and family vacations,” Cecco told Travelweek.
According to Cecco, clients can travel any time of year as there is so much more to discover that will keep them coming back, and creating lasting memories year-round.
This peak winter season will see increased capacity to the Mexican Caribbean, with over 200 weekly flights from 21 city gateways across Canada. The expansion ensures direct and convenient access to this popular destination.
Air Transat has announced summer flights to Cancun, with daily departures from Toronto and Montreal and weekly departures from Quebec City. During the winter season, daily flights will also be available from Toronto, Montreal and Quebec City. Additionally, Ottawa will have flights three times a week, Halifax four times a week, and weekly flights from Windsor, London, Moncton, Charlottetown and
Fredericton. Tulum will be accessible from Montreal with four direct flights per week.
Air Canada and ACV also have extensive flight and package offerings to Cancun, Riviera Maya and other Mexican Caribbean destinations.
Air Transat and Porter recently announced a joint venture to provide integrated vacation packages to Cancun. This expansion further increases flight availability, providing daily services from Toronto and Montreal, as well as six weekly flights from Ottawa and Hamilton.
Travellers will now have access to over 150 hotels and resorts across the portfolio, along with improved, flexible flight times.
WestJet Vacations and Sunwing Vacations also provided updates for the Mexican Caribbean, including vacation packages available on WestJet flights and transfers with Nexus Tours.
As part of Sunwing Vacations Group, WestJet Vacations and Sunwing Vacations collectively fly daily yearround to Cancun from Calgary and Toronto. The winter season will see additional daily flights from Edmonton, Vancouver and Winnipeg, and twice-weekly from Thunder Bay,
London, Kitchener and Hamilton.
Also, for the upcoming winter season, Cozumel will see weekly flights from Calgary and up to twice weekly from Toronto and Montreal. Tulum will also enjoy two flights weekly from Calgary, three from Toronto and four from Montreal.
Prioritizing travel advisors means prioritizing tools and resources for the trade. And that’s exactly what the Mexican Caribbean is doing.
Cecco highlighted the tourism board’s Ambassador training program, launched last year, which
is a great way for travel advisors to stay informed about the latest offerings and incentives. Graduates of the program become certified as official Mexican Caribbean Ambassadors. Click here to register.
“We’ll have many FAM trips coming up, with plenty of opportunities for advisors who become destination ambassadors,” said Cecco. “This invaluable certification enables you to fully understand the scope of what the region has to offer.”
For more information about the Mexican Caribbean, go to MexicanCaribbean.travel.
New research commissioned by the World Travel & Tourism Council (WTTC) warns that lengthy border delays linked to Europe’s upcoming Entry/Exit System (EES) could deter millions of travellers and put billions in tourism spending at risk. The study found that up to 41 million visitor arrivals from the U.K., U.S., Canada and Australia could be affected if travellers regularly face border waits of three hours or more when entering the Schengen Area. WTTC estimates that as much as US$45.4 billion in visitor spending could be at risk. While support for the new biometric border system remains strong, WTTC is urging European governments to improve traveller awareness, digital pre-registration and border readiness ahead of implementation..
Airbus and Lufthansa Group are marking 50 years of partnership, a milestone celebrated at the ILA Berlin Air Show. Lufthansa is expected to take delivery of its 700th Airbus aircraft later this year. Alongside the anniversary, Lufthansa signed a component services agreement covering its Airbus A220 fleet and reaffirmed its commitment to sustainable aviation initiatives with Airbus. Lufthansa recently finalized an order for 10 additional Airbus A350-900 aircraft, bringing its total
A350 orders to 75. The two companies also highlighted ongoing efforts to improve fuel efficiency and advance aircraft technology.
Viking has officially named its newest ocean ship, the Viking Mira, during a traditional ceremony in Venice, Italy. Rebecca “Becky” Webb Wilson, an attorney, author, photographer and philanthropist, served as the ship’s ceremonial godmother. During the ceremony, Wilson used a Viking broad axe to cut a ribbon that released a bottle of Norwegian aquavit against the ship’s hull. Following the event, the Viking Mira will continue its inaugural season sailing the Mediterranean and Northern Europe.. The Viking
Mira accommodates up to 998 guests in 499 veranda staterooms and features Scandinavian-inspired design, light-filled public spaces and outdoor dining venues.
Carnival Cruise Line has completed a series of enhancements at its exclusive destination, RelaxAway, Half Moon Cay, including an expanded white-sand beachfront, new food and beverage venues and upgraded guest amenities. The destination now features complimentary loungers and umbrellas, reservable cabanas and daybeds, plus new dining options including Orchid Beach Grill, Hibiscus Beach Grill and Luna Tide Beach Bar. A new pier also allows ships to dock directly at the island, making it accessible to Carnival’s Excel-class ships for the first time. Additional improvements include a new tram service, the scenic Papaya Pathway and upgrades to the island’s south side. Currently, 22 Carnival ships visit RelaxAway, Half Moon Cay.
TORONTO — Porter Airlines is expanding its winter sun network with the addition of new nonstop service to Providenciales, Turks and Caicos, as well as a new route between Hamilton and Tampa.
The airline will launch flights from Toronto Pearson (YYZ) to Providenciales (PLS) on Nov. 6, operating five times weekly. Service from Ottawa (YOW) to Providenciales will begin Dec. 17 with twice-weekly flights, subject to government approval.
The new destination becomes the fifth addition to Porter’s winter sun lineup, following the recent announcements of service to Aruba, San Jose, Costa Rica, Montego Bay and Los Cabos.
The carrier’s broader winter network also includes Cancun, Puerto Vallarta, Nassau, Grand Cayman and Liberia.
In addition, Porter is adding new service between Hamilton International Airport (YHM) and Tampa, Florida (TPA), beginning Dec. 18. The service will operate four times weekly and marks the airline’s third Florida destination from Hamilton, joining Orlando and Fort Lauderdale.
“Porter is focused on delivering what passengers truly want – more destinations and a distinctly elevated economy experience,” said Andrew Pierce, Vice President, Network Planning and Reporting, Porter Airlines. “Travelling with Porter is designed to put passengers at ease, thanks to our signature service and genuine hospitality. We look forward to welcoming passengers onboard for their next getaway.”
Passengers on the new routes will travel aboard Porter’s 132-seat Embraer E195-E2 aircraft, featuring a two-by-two configuration with no middle seats. The airline’s onboard service includes complimentary beer and wine served in glassware, premium snacks and free high-speed Wi-Fi.
Travellers booking PorterReserve fares receive additional benefits including priority check-in, extra legroom and fresh meals. These features are also available for purchase with PorterClassic fares.
CALGARY — WestJet has posted next steps for Cuba-booked passengers, now that the airline has announced that it too has suspended operations to the island indefinitely.
WestJet’s announcement follows similar updates from Air Canada and Transat, as well as ACV, Sunwing Vacations Group and major hotel companies
including Blue Diamond Resorts Cuba, Iberostar and Melia.
“Following a review of the current operating environment in Cuba, WestJet airlines has made the difficult decision to indefinitely suspend all flying until further notice,” said WestJet in a post.
“As the former leading Canadian airline in Cuba, WestJet recognizes this news is meaningful for guests and tourism partners. The airline remains optimistic about the island’s path to long-term recovery and its return as one of Canadian’s favourite leisure destinations.”
WestJet said travellers with current air-only travel reservations for this winter will be notified of the flight suspensions as early as June 21, and will be provided with refund and change options.
Travellers with existing vacation package bookings with Sunwing, WestJet Vacations and WestJet Vacations Québec will be contacted directly and provided with options, including rebooking to an alternative destination or cancelling for a full refund.
Jamaica is having a moment. One defined by renewed energy, deeper connections, and the confidence to dream bigger. As three of the most iconic Sandals ® resorts make their coveted return, a new era of all-inclusive living begins. Rooted in the island we call home, this comeback is all about redesigned spaces, fresh dining concepts, and a new vision of how to experience each resort at its best. Because your clients have never seen all-inclusive like this before.
This is where it all began. Sandals Jamaica Montego Bay has set the standard for all-inclusive Caribbean escapes since 1981. Now, it’s better than ever. Reopening December 18, 2026, our original Jamaican gem embraces this era with all-new features. A new pool and beach bar make the island’s largest private white-sand beach more difficult to walk away from (and even easier to come back to). Fresh flavors deliver an exciting culinary range to the table, from Buccan’s open-hearth cooking to cocktails at the new rum bar, healthy bites at Heart & Sol, and savory seafood by the shore. Plus, an elevated arrival opens straight to the horizon, so the view pulls guests in from the moment they arrive.
and a new name — to the heart of Sandals Jamaica Caribbean Cay (formerly Sandals Royal Caribbean). Set to reopen alongside its sister resort on December 18, 2026, this escape makes its comeback with a fresh rhythm designed to blur the line between beachfront getaway and social scene. Suppa, a brand-new restaurant, proudly presents authentic Jamaican recipes alive with flavor. And just offshore, on our nearby private island, the new Parisol Beach Club introduces a beachside hub for cocktails, conversations, and easygoing afternoons surrounded by endless ocean blues. Even the iconic heartshaped overwater villas are getting more love, bringing a sweet upgrade to one of the resort’s most stunning stays.
Then there’s Sandals Jamaica South Coast , where the island’s natural vibrancy is making a comeback in full bloom. Reopening November 18, 2026, the reimagined resort is surrounded by a 500-acre protected nature reserve that invites the outside closer. It’s more lush, more open, and more in tune with Jamaica’s laid-back charm than ever. New landscaping draws more of the island into every part of your clients’ stay. They can float the day away at the reimagined pool, savor signature flavors at Butch’s Island Chop House, stop by Blūm for coffee, and let the coast remind them that everything else can wait.
Invite your clients to join the comeback and share the feeling Jamaica does better than anywhere else.
TORONTO — Sunwing Vacations has unveiled its Winter 2026-2027 schedule, introducing new vacation options for Canadians while launching a pair of booking incentives for both consumers and travel advisors.
Alongside returning sun destinations such as Cancun, Punta Cana and Montego Bay, the winter lineup features new vacation packages from Toronto to Acapulco, Winnipeg to Puerto Plata and Montreal to Cozumel.
To mark the launch, Sunwing is offering an Early Winter Sale and Early Booking Bonus on select all-inclusive vacation packages. Customers can save up to $1,000 per pair when they book between June 10 and June 28, 2026, for travel between Nov. 1, 2026 and April 30, 2027.
As part of the promotion, travellers can secure their winter getaway with a reduced deposit of $100 per person and receive a $100 voucher code per couple through the Early Booking Bonus offer.
The promotion also includes an incentive for travel advisors, who will earn a 3% bonus commission on eligible bookings made during the booking window.
Participating resorts in Mexico include Hotel Xcaret Mexico, Hotel Xcaret Arte and TRS Coral Hotel. Allinclusive options are also available in destinations like Puerto Plata and Montego Bay, catering to a variety of travel styles and budgets.
The Early Winter Sale and Early Booking Bonus apply to select allinclusive vacation packages with flights operated by WestJet. The
offers are available on bookings made by June 28, 2026, for departures between Nov. 1, 2026 and April 30, 2027.
Additional details are available through the Sunwing Travel Agent Portal.
MONTREAL — Air Transat is introducing enhanced flexibility on select fare categories for the summer travel season while also reassuring customers that its summer flight program will operate as planned despite ongoing concerns surrounding fuel supply.
Travellers booking Eco Standard or Club Standard fares between June 5
cancel for a full refund up to 24 hours before departure. Travellers booking vacation packages can also purchase Option Flex, which starts at $99 and allows for additional trip modifications.
Alongside the fare announcement, Air Transat is further reassuring travellers that it has secured sufficient fuel to operate its full summer schedule.
After confirming earlier this month that it had secured the fuel needed to support its summer operations, the airline said it continues to work closely with partners and suppliers and has established a robust supply chain to ensure fuel availability across its network.
According to Air Transat, flights are currently operating as scheduled and the company continues to monitor the situation while maintaining close coordination with its partners.
The airline added that the
THE AIRLINE HAS ESTABLISHED A ROBUST
TO ENSURE
and Sept. 1, 2026, will benefit from no change fees as well as the option to cancel without penalty in exchange for a travel credit, valid for 12 months from the originally scheduled return date. The offer applies to travel between June 5 and Sept. 8, 2026.
Air Transat also noted that its Eco Flex and Club Flex fare options continue to offer expanded flexibility, including the ability to
planning measures already in place are intended to support operational stability and minimize potential disruptions throughout the summer season.
MONTREAL — Transat A.T. Inc. reported a loss of $79.0 million in its latest quarter as it was hit by rising fuel prices and a suspension of flights to Cuba.
quarter compared with an adjusted profit of 12 cents per share in the same quarter last year.
Transat chief executive Annick Guérard said the results were disappointing.
“Following a solid first quarter that continued the positive momentum of fiscal 2025 and reflected the tangible benefits of our strategic initiatives, second-quarter results
The travel company says the loss amounted to $1.94 per diluted share for the quarter ended April 30.
The result compared with a loss of $22.9 million or 58 cents per diluted share in the same quarter last year.
Revenue totalled $1.028 billion for the quarter, down from $1.031 billion a year earlier.
On an adjusted basis, Transat says it lost $2.58 per share in its latest
were disappointing as factors largely beyond our control severely impacted profitability,” she said.
“The suspension of flights to Cuba and the material increase in aviation fuel prices, an industry-wide crisis, resulted in an estimated negative impact of $95 million on adjusted EBITDA, of which approximately $70 million is attributable to higher fuel costs in March and April.
“The impact of rising aviation fuel prices persisted through May, resulting in additional costs compared to the same period last year.”
Though Transat has adjusted capacity and implemented surcharges on new bookings, which were well absorbed by consumers and helped mitigate the impact of rising fuel costs, “recent market volatility has weakened pricing power,” added Guérard.
Following news earlier this week that the federal government has offered a loan to struggling airlines amid rising fuel costs, Guérard said she welcomed the Liquidity for Airline Sector Resilience (LASR) facility.
“This initiative reflects the essential role aviation plays in the Canadian economy. Transat intends to apply to the LASR facility, which would provide meaningful support as we continue to navigate the current environment with discipline while maintaining our focus on customers and stakeholders,” she said.
TTC Tour Brands has appointed travel industry veteran Joe Robinson as Senior Vice President, Sales, North America, reinforcing the company’s focus on the travel advisor channel across Canada and the United States.
In his new role, Robinson will report to Melissa DaSilva, Deputy CEO & Chief Sales Officer, and will lead TTC Tour Brands’ North American trade sales strategy, overseeing advisor partnerships, strategic accounts and field sales activities.
Robinson brings more than 20 years of experience spanning guided vacations, experiential travel and travel technology. Most recently, he served as President & CEO of smarTours. Prior to that, he was Managing Director for North America & Oceania at Indie Campers, where he helped expand the company’s presence across more than 25 markets.
Earlier in his career, Robinson held senior leadership positions at RocketRez and Big Bus Tours, leading sales and marketing teams and helping grow business-to-business distribution. He also began his career working closely with the travel advisor community at Intrepid Travel, where he ultimately led trade sales across North America.
TORONTO — ACTA is encouraging travel professionals to invest in their careers with a limited-time promotion on its Certified Travel Counsellor (CTC) and Certified Travel Manager (CTM) designation programs.
Through June 30, 2026, travel professionals can save 20% on enrolment in the certification programs by using the promo code CERTSAVE20.
Click here to enroll.
According to ACTA, the CTC and CTM designations are recognized
experience and qualifications. More information is available through the Education section of ACTA’s website.
ACTA also announced that it is developing a new certification pathway for travel professionals with more than 10 years of industry experience. Additional details are expected in the coming weeks.
New for 2026, ACTA will be issuing CTC and CTM recognition pins to certified professionals across Canada. The pins, which will be mailed to current designation holders in the coming weeks, are intended to recognize their commitment to professional development and industry excellence.
benchmarks of achievement within Canada’s travel industry, demonstrating advanced knowledge, leadership and a commitment to ongoing professional development.
Benefits of earning a CTC or CTM designation include enhanced industry credibility and professional recognition, increased confidence in serving clients and managing complex travel needs, access to advanced knowledge and leadership development, and opportunities for career growth, promotions and expanded professional networks.
In addition to its traditional certification programs, ACTA offers an Equivalency Conversion Program that allows experienced travel professionals to obtain a CTC or CTM designation based on their industry
Recipients are encouraged to showcase their achievement by sharing a photo with their new pin and tagging @ACTACanada_ on social media.
To help advisors learn more about the certification process, ACTA will host an information session on June 23, 2026, featuring Monica Leduc, Manager of Education & Certification, and Yacine Bimich, Bilingual Membership Manager. The session will cover the value of certification, eligibility requirements and guidance for those considering the programs.
To register for the session, click here.
To enroll in the CTC or CTM designation programs, click here.
CALGARY — WestJet is expanding its European connectivity through two new airline partnerships that will improve access between Canada and Europe.
The Calgary-based carrier has announced a reciprocal codeshare agreement with Icelandair and a new Special Prorate Agreement (SPA) with Air Serbia, both designed to offer travellers more destination options and smoother connections.
The Icelandair agreement, signed at the 2026 IATA AGM in Rio de Janeiro, will allow travellers to access a broader network of destinations through a single booking and ticket, along with through-checked baggage. Pending regulatory approval, WestJet guests will be able to connect to more than 10 European destinations via Icelandair’s hub at Keflavík International Airport (KEF).
“Strengthening our longstanding partnership with Icelandair marks an
important step in expanding choice and connectivity to Canadians. By leveraging Icelandair’s extensive network through Reykjavik, we’re opening more seamless access to Europe while deepening a partnership that delivers greater value and convenience for travellers,” said John Weatherill, WestJet Executive Vice-President and Chief Commercial Officer.
onward access to Icelandair’s European network.
WestJet has also entered into a new partnership with Air Serbia that will strengthen links between Canada and southeastern Europe.
Through Air Serbia’s direct flights between Belgrade and Toronto, travellers will be able to connect to a number of Canadian destinations served by WestJet, including Ottawa, Montreal, Halifax, Winnipeg, Edmonton, Calgary and Vancouver.
The airlines say the agreement will provide greater flexibility, increased destination options and a simplified booking process for connecting flights.
“We are pleased to welcome Air Serbia as our newest interline partner,” said Weatherill. “WestJet and Air Serbia are making it easier for travellers to explore more of Canada with confidence and convenience. With a significant diaspora across Canada, we look forward to welcoming Serbs across our network via Toronto Pearson, helping more travellers reach the people and places that matter most.”
Together, the two agreements expand
WE’RE OPENING MORE SEAMLESS ACCESS TO EUROPE WHILE DEEPENING A PARTNERSHIP THAT DELIVERS GREATER VALUE AND CONVENIENCE FOR TRAVELLERS
Later this month, WestJet will launch nonstop service to Keflavík from Edmonton and Winnipeg. Seasonal summer service between Calgary and KEF has also returned for 2026. These routes will provide convenient
WestJet’s transatlantic network while improving access to destinations across Europe and Canada.
“When advisors succeed, we succeed”: Trevello CEO on Momentum & more
Trevello’s Momentum program aims to get more money into the pockets of the industry’s front-line heroes: travel advisors.
Momentum was also designed “to fix the thing advisors complain about most in the host agency space: complexity,” Trevello CEO Zeina Gedeon told Travelweek.
“Too many compensation plans read like a maze: multiple tiers, thresholds, supplier specific, fine print and a payout you can’t predict from one month to the next. Advisors are running real businesses, and they deserve to know exactly what they take home and exactly how to grow it,” said Gedeon.
“So we stripped it all away,” she added. “We wanted to create something simpler and more transparent. Advisors start at 85% commission and, once they earn $15,000 in paid commission, move to 100% commission across all suppliers for the remainder of the year. Momentum was never about creating another commission program.
It was about creating a more transparent and rewarding path for travel advisors. We believe advisors should have a clear understanding of what they earn, a meaningful opportunity to increase that earning potential, and the support they need to continue growing successful businesses.”
Gedeon added that 30% of Trevello’s advisors have reached the 100% commission level, and that number continues to grow each year. “What’s particularly encouraging is that many of our top-performing advisors achieve the threshold within the first month of the year. It demonstrates that the model is attainable for productive advisors and provides a meaningful incentive for growth. Momentum was never meant to be an exclusive club. It was designed to be attainable, and to reward producers when they hit it.”
Advisors need to qualify annually for Momentum. “Every January you start at 85%, and the moment you reach $15,000 in paid commission, you’re at 100% for the rest of the year on every supplier. No application, no review committee, no subjective evaluation. You earn it, you get it,” said Gedeon.
She added: “Momentum has become a very compelling proposition because it reflects what today’s independent advisors are looking for: transparency, simplicity and the opportunity to retain more of the hard work they do.”
Gedeon also shared details about Trevello’s support team. “As our advisor community has grown, our support team has grown right alongside it and by design, it grows faster. Over the last several years we’ve made significant, deliberate investments across advisor support, supplier relations, technology, accounting, training, marketing, and operations. We understood early that scale means nothing if service slips,” she said.
What makes Trevello’s support team great? “It’s the people,” said Gedeon. “Many of them have worked in travel themselves, so they understand the real pressures of running a travel business and serving demanding clients, they’re not reading from a script, they’ve lived it. They’re knowledgeable, responsive and relentless about finding solutions, and they build genuine relationships with our advisors.”
“A difficult decision but a necessary step”: Air Canada’s new commission structure
TORONTO — A travel agency owner is speaking out after he received notice from Air Canada about the airline’s new commission structure.
He says he got a notification from Air Canada saying the airline’s commission structure is changing July 1. And for travel advisors, it’s not for the better.
“It’s 1% lower across the board,” he notes, “and absolutely no incentive to upgrade to premium cabins, unlike the other international carriers.”
Effective July 1, 2026, Air Canada’s updated commission structure is as follows …
3% for Business / Premium Economy (J, C, D, Z, P, O, E and A), 3% for Economy (Y, B, M, U, H, Q, V, W, S, T, L, K and G), 2% for Economy Standard (classes with fare basis ending in TG), 0% for Economy Basic (classes with fare basis ending in BA), 3% for flight passes and 0% for Group Travel
4% (online rate) and 2% (interline rate) for Business / Premium Economy (J, C, D, Z, P, O, E and A), 4% (online rate) and 2% (interline rate) for Economy (Y, B, M, U, H, Q, V, W, S, T, L, K and G), 0% for Economy Basic (classes with fare basis ending in BA), 3% for flight passes and 0% for Group Travel
4% (online rate) and 2% (interline rate) for First / Business / Premium Economy (F, A, J, C, D, Z, P, O, E, N, G and R), 4% (online rate) and 2% (interline rate) for Economy (Y, B,
M, U, H, Q, V, W, S, T, L and K), 0% for Economy Basic (classes with fare basis ending in BA, BV, BQ and BR), 3% for flight passes and 0% for Group Travel
MAINLAND CHINA
4% (online rate) and 2% (interline rate) for First / Business / Premium Economy (Air Canada: J, C, D, Z, P, O, E, A; Air China: F, A, J, C, D, Z, R, G, E), 4% (online rate) and 2% (interline rate) for Economy (Air Canada: Y, B, M, U, H, Q, V, W, S, T, L and K; Air China: Y, B, M, U, H, Q, V, W, S, T, L and P), 0% for Economy Basic (Air Canada: classes with fare basis ending in BA), 3% for flight passes and 0% for Group Travel
4% (online rate) and 2% (interline rate) for Business / Premium Economy (J, C, D, Z, P, O, E, A), 4% (online rate) and 2% (interline rate)
and adjust certain elements of our commercial model.
“In this context, Air Canada will adjust the commission rate applicable to eligible agency ticket sales in Canada, effective July 1, 2026.
“We are providing you with notice of this change today to enable you to plan and adapt accordingly. We recognize that this change will result in lower commission amounts than under current terms. This was a difficult decision but a necessary step to ensure Air Canada remains strong, competitive, and positioned to deliver value across the entire travel ecosystem, as we embark into our New Frontiers plan. By funding our future with new aircraft, new premium products, a strong loyalty program and new destinations, we will provide growth opportunities for our mutual customers.”
The memo notes that Air Canada has a proven track record of consistently
IT’S 1% LOWER ACROSS THE BOARD AND ABSOLUTELY NO INCENTIVE TO UPGRADE TO PREMIUM CABINS, UNLIKE THE OTHER INTERNATIONAL CARRIERS
for Economy (Y, B, M, U, H, Q, V, W, S, T, L, K, G), 0% for Economy Basic (classes with fare basis ending in BA), 3% for flight passes and 0% for Group Travel
Air Canada’s memo says the airline values the partnership it has with the travel agency community and the critical role travel advisors play in connecting customers to Air Canada.
“The market environment in which we operate continues to evolve. To adapt to these changing conditions and ensure the long-term strength of our business, we must adapt
compensating travel agencies fairly: guaranteeing payments, as well as not recalling commissions during COVID and other major disruptions, enhancing the benefits of our Circle of Excellence program, and launching our AC&Me program for agents. “These actions reflect the value we place in your role and on our long-standing partnership,” says the airline.
“As market conditions continue to evolve, we look forward to building a sustainable future with our travel agency partner.”
ABU DHABI — Etihad Airways and the Department of Culture and Tourism (DCT) Abu Dhabi have partnered to offer complimentary medical travel insurance to eligible international visitors flying to or through Abu Dhabi on Etihad-operated flights.
The new initiative, available for travel between July and December 2026, provides up to 15 days of medical coverage in the United Arab Emirates and is designed to enhance the visitor
experience while supporting growing demand for the destination.
Under the program, insurance coverage is automatically included with eligible Etihad tickets and requires no separate application. The coverage is underwritten and administered by The National Insurance Company – Daman, part of PureHealth.
Eligible travellers include guests flying to Abu Dhabi on Etihadoperated services whose point of origin and point of sale are outside the UAE. Travellers taking advantage of Etihad’s complimentary Stopover Programme are also covered for the duration of their stay in Abu Dhabi. Terms and conditions apply.
Etihad said the new benefit removes one more barrier for travellers and adds value beyond the flight itself.
“Abu Dhabi is one of the most captivating destinations in the world, and our job is to make both getting here and being here as seamless as possible. Giving comprehensive medical insurance with every eligible Etihad ticket means our guests can focus entirely on experiencing the extraordinary Emirati hospitality Abu Dhabi has to offer. This is what it looks like when an airline and a destination truly invest in their visitors,” said Antonoaldo Neves, Chief Executive Officer, Etihad Airways.
NEW YORK — Jamaica is aiming to welcome 10 million visitors and generate US$10 billion in tourism earnings over the next decade under a new growth strategy unveiled by Minister of Tourism Edmund Bartlett.
Speaking at a reception honouring Jamaica travel specialists in New York City on June 1, Bartlett introduced the destination’s new “10x10x10” targets, citing strong visitor demand, expanding airlift and ongoing tourism investment as key drivers behind the ambitious goals.
“Jamaica continues to stand apart in a highly competitive global marketplace because our culture is not simply an addition to the visitor experience; it is the experience,” said Minister Bartlett. “The authenticity of our people, our music, our food, and our way of life continue to drive strong visitor loyalty and repeat business.”
The minister noted that Jamaica’s tourism sector has moved firmly into a growth phase, with more than 1.5 million stopover and cruise visitors arriving between January
Bartlett said Jamaica continues to strengthen its tourism infrastructure despite recent weather-related challenges. Approximately 80% of the island’s room inventory is currently operational, with full recovery expected by early 2027.
Several major properties have already resumed operations, including Bahia Principe Escape Runaway Bay, Princess Senses The Mangrove and Princess Grand Jamaica.
and May 2026. During the same period, the destination generated approximately US$1.5 billion in foreign exchange earnings.
Airlift growth was also highlighted as a key contributor to the destination’s momentum. Bartlett pointed to
expanding service from Latin America through Wingo, continued support from Virgin Atlantic in the U.K. and new winter routes from Porter Airlines in Canada.
Travel advisors were also recognized for their role in the destination’s success. During the event, Bartlett revealed that the Jamaica Tourist Board is developing a new travel agent incentive program that will reward Jamaica specialists for their continued support. Details are expected to be announced in July.
“We can never underestimate the power of our travel specialists who champion Jamaica every day to global consumers. To achieve this new target, we will be leaning on them even more to attract these numbers to the destination,” said Donovan White, Director of Tourism.
DENVER — Riverside Luxury Cruises is expanding its support for travel advisors with the launch of a new rewards program, an enhanced training platform and an AI-powered advisor concierge.
The initiatives, introduced throughout May as part of Travel Advisor Appreciation Month, are designed to help advisors sell the brand more effectively while rewarding top performers.
Among the new initiatives is the introduction of Riverside’s Star Rewards Program, a tiered recognition platform that rewards top-performing advisors in North America based on annual revenue production.
The program features three levels: Rising Star, representing the top 15% of advisors; Shooting Star, representing the top 5%; and Rock Star, reserved for the top 2%.
Benefits vary by tier and include travel credits, enhanced welcome gifts, Riverside merchandise, onboard credits that can be shared with clients and exclusive access to company news and promotions. Riverside said more than a dozen advisors achieved Rock Star status and were recognized for their support of the brand.
Riverside has also refreshed its Riverside Education Program with a more structured learning path aimed at helping advisors better understand and sell the product.
The updated curriculum includes modules covering the Riverside brand, ships and suites, destinations and itineraries, onboard experiences, culinary offerings, pricing, group bookings and advisor resources.
The company has also expanded its resource library with updated product positioning, selling tools, pricing information and improved navigation. Advisors who complete the training program gain access to Riverside’s travel advisor rates. Those who have already completed the certification are encouraged to revisit the updated content, although recertification is not required to maintain advisorrate eligibility.
Riverside has also introduced a new AI-powered chatbot within its education platform.
Connected to the company’s live systems, the tool provides real-time information on pricing, availability, itineraries, shore excursions and other product details. An advisorfocused Agent Mode offers selling resources and support, while a consumer-facing version is planned for the future.
MONTREAL — Air Canada and Abra Group have signed a Memorandum of Understanding to pursue a long-term strategic partnership aimed at expanding connectivity between Canada, Latin America and international markets beyond.
The proposed agreement would bring together Air Canada and Abra Group, whose airline holdings include Avianca and GOL brands, to strengthen travel and cargo connections across North, Central and South America. Any final agreement remains subject to regulatory approval and the completion of definitive documentation.
If finalized, the partnership would establish a Joint Business Agreement on select Canada–Latin America routes, expand codeshare cooperation across the Americas and beyond, including for travel between Latin America and other international markets via Canadian gateways, and provide more seamless travel through coordinated airport services, smoother connections, aligned baggage policies and improved disruption management. It would also enable greater cargo collaboration in support of growing trade flows.
Said Mark Galardo, Executive Vice President and Chief Commercial Officer, and President of Cargo at Air Canada: “Air Canada and Abra Group are building the foundations
for an enhanced partnership that will further unlock the Americas. With Latin America acting as a fastgrowing and strategic component of Air Canada’s global presence, our customers to and from the region have long benefited from existing codeshare partnerships with Abra Group.
“Building from a highly complementary presence across the Americas, this Memorandum of Understanding between our worldclass airlines creates a pathway to further bolster our partnership, improve the customer experience, and enhance global connectivity. We
WE ARE BUILDING THE FOUNDATIONS FOR AN ENHANCED PARTNERSHIP THAT WILL FURTHER UNLOCK THE
look forward to working alongside Abra Group to deliver meaningful value to our customers and partners.”
Mary-Jane Lorette, Vice President, Revenue Management, Partnerships and International Affairs at Air Canada, added that the agreement comes as Air Canada continues to expand its Latin American network, adding capacity and new routes in key markets across the region.
“The Canada–South America market is accelerating, and we are investing to capture this momentum, expanding into key markets such as Lima, Santiago and Rio de Janeiro, with further growth ahead in Quito while building on our strong foundation with Avianca through Star Alliance and our long-standing collaboration with GOL to shape connectivity across the Americas and unlock greater value for our customers,” she said.
https://www.travelweek.ca/webinars/
Celebrate Porter’s 20th anniversary! Discover our elevated economy experience, expanding North American and Caribbean network, including the new Montréal Metropolitan Airport (YHU), and learn what’s next for Porter.
Date: June 18, 2026 @2PM EST
Discover Snohomish County, WA—perfectly situated between Seattle and Vancouver during the world’s biggest sporting event. Explore unforgettable adventures from the Cascade Mountains to the Salish Sea and plan your getaway.
Date: Julne 25, 2026 @2PM EST
Discover Martinique, where French elegance meets Caribbean charm. Join our webinar to explore exceptional cuisine, vibrant culture, breathtaking landscapes, authentic experiences, and the island’s unforgettable art de vivre.
Date: July 2, 2026 @2PM EST
MIAMI — Royal Caribbean has officially taken delivery of Legend of the Seas, the third ship in its Icon Class series, following nearly two years of construction at the Meyer Turku shipyard in Finland.
The handover ceremony took place in Turku and brought together more than 1,200 crew members, partners and executives to mark the ship’s transfer from shipbuilder Meyer Turku to Royal Caribbean ahead of its July 2026 debut in Europe.
“Today’s delivery of Legend of the Seas marks another important milestone in our ambition to continuously redefine the vacation experience,” said Jason Liberty, Chairman and CEO of Royal Caribbean Group. “This new ship reflects the strength of the vacation ecosystem we are building – combining industry-leading ships, innovative technology and exceptional experiences for our guests. It is an achievement only possible through the extraordinary partnership and expertise of Meyer Turku and the thousands of talented people whose creativity and commitment continue to help us design the future of vacations.”
Before welcoming guests, Legend of the Seas will sail from Turku to Cadiz, Spain, where final preparations will be completed.
The ship is scheduled to begin service this summer with sevennight Western Mediterranean itineraries from Barcelona and Rome (Civitavecchia). In November, it will reposition to Fort Lauderdale, operating six-night Western
Royal Caribbean’s Legend of the Seas officially joined the vacation brand’s revolutionary lineup with a delivery celebration at the Meyer Turku shipyard in Turku, Finland
Caribbean and eight-night Southern Caribbean cruises, all featuring visits to Royal Caribbean’s Perfect Day CocoCay in The Bahamas.
The ship will feature eight neighbourhoods and what Royal Caribbean says is its largest dining lineup at sea, with 28 dining venues and concepts.
Among the new offerings are Hollywoodland Supper Club, an elevated multi-course dining experience inspired by old Hollywood; Royal Railway – Legend Station, an immersive five-course train-themed dining journey; and AquaDome Market, an all-inclusive food hall featuring five concepts and a juice and smoothie bar.
Entertainment options will include productions based on Roald Dahl’s Charlie and the Chocolate Factory and America’s Got Talent LIVE, alongside performances in the AquaTheater and ice-skating shows at Absolute Zero.
Legend of the Seas will also offer seven pools, including Royal Bay, billed as the largest pool at sea.
Family-focused attractions include Splashaway Bay and Baby Bay within the Surfside neighbourhood, while adults can retreat to The Hideaway and the Swim & Tonic swim-up bar.
Thrill-seekers will find attractions such as Crown’s Edge, a combination skywalk and zip-line experience suspended 154 feet above the ocean. Other activities include the Category 6 waterpark, FlowRider surf simulator, mini golf and rock climbing.
The ship will also feature returning Icon Class attractions such as the Pearl kinetic sculpture, the Royal Promenade and the open-air Central Park neighbourhood, home to more than 30,500 live plants, restaurants, bars and entertainment venues.
Accommodation options range from standard staterooms to the Suite Neighbourhood and the three-storey Ultimate Family Townhouse, which includes a private slide and dedicated family entertainment spaces.
Bookings for Legend of the Seas are now open.
TORONTO Iberia is set to launch a new direct route between Toronto and Madrid on June 13, expanding air connectivity between Canada and Spain while providing travellers with access to dozens of onward destinations across Europe.
The new service will operate five times weekly on Mondays, Wednesdays, Fridays, Saturdays and Sundays, offering more than 37,000 seats during the summer season.
The route forms part of Iberia’s Flight Plan 2030 growth strategy, which includes a €6 billion investment focused on fleet renewal and expansion, digitalization, customer experience enhancements and the addition of new destinations.
According to the airline, demand between Toronto and Madrid continues to grow, with nearly 70,000 passengers already travelling.
Passengers travelling through Madrid can also take advantage of Iberia’s Stopover Hola Madrid program, which allows travellers to spend up to nine nights in the Spanish capital at no additional airfare cost before continuing to their final destination.
The program includes a complimentary two-day public transportation tourist pass along with discounts on hotels, attractions, entertainment and shopping.
The Toronto-Madrid service will be operated by the Airbus A321XLR, the newest long-haul aircraft in Iberia’s fleet. Iberia became the first airline in the world to operate the aircraft commercially back in November 2024.
Configured with 182 seats across Business and Economy cabins, the aircraft features Airbus’ Airspace cabin design, including larger overhead bins, LED lighting and an updated cabin interior.
Iberia says the A321XLR delivers up to 40% fuel savings compared
DEMAND BETWEEN TORONTO AND MADRID CONTINUES TO GROW, WITH NEARLY 70,000 PASSENGERS TRAVELLING ANNUALLY BETWEEN THE TWO CITIES
The new service will give Toronto travellers access to Iberia’s extensive network through Madrid, including connections to 46 destinations across Spain and more than 60 destinations throughout Europe.
with traditional wide-body aircraft, allowing the carrier to operate transatlantic routes more efficiently while maintaining long-haul comfort standards.
Jennifer Moyer PEOPLE
TORONTO — Congratulations to Jennifer Moyer of Marlin Travel, winner of KLM Royal Dutch Airlines’ recent Agent Appreciation Month contest.
Based in Brantford, ON, the Independent Travel Advisor has won two Premium Comfort Tickets from Canada to Europe.
The contest ran last month in collaboration with Travelweek. Moyer, who’s known for her personalized approach and attention to detail, specializes in luxury vacations, allinclusive resorts, ocean and river cruises, escorted tours and hosted group travel. With a genuine passion for exploring the world, she says she helps travellers discover new destinations with confidence, whether it’s a relaxing beach escape, cultural journey or a bucketlist adventure.
Congratulations, Jennifer! To view more contests, go to travelweek.ca/contests/.
