This is Namibia Campaign 2020

this is namibia From the creators of Travel News Namibia and Namibia Holiday & Travel

in collaboration with

and supported by

“Instead of worrying about what you cannot control, shift your energy to what you can create.”

this is namibia is a destination brand campaign aimed at promoting Namibia to the world.

This may well be considered one of the most extraordinary years in recent history. The world is on lockdown and everyone is confused as to what will happen next. Where will we go from here? Namibia’s tourism sector has been especially hard hit by travel restrictions and the decimation of an entire industry.

Nobody in the world can claim to know how to save tourism in the post COVID reality. Will anything ever be the same as before?

The most important thing we can do for the industry right now, is to ensure that the world knows that Namibia will be waiting when the time to visit is right. To inform and inspire them with stories that will touch their hearts and make them realise why Namibia is the travel destination for them.

Not because it is the cheapest, but because it will be memorable, invoke change, make a difference to the people of the country and its conservation initiatives, and because they understand that what they need after (or during) all this confusion and fear is... freedom.

And to feel safe.

And to be able to absorb the vastness and beauty of what has always made Namibia special - “rugged, natural, soulful and liberating.”

We will continue to share Namibia’s story with the world, in the right way and with the right voice.

We would love for you to join us in this.

how?

The campaign will be structured along four themes (Namibia’s original and still very relevant brand positioning): RUGGED | NATURAL | SOULFUL | LIBERATING

And will be disseminated across the following platforms: PRINT | DIGITAL PUBLISHING | WEBSITE | VIDEO | WEB TV SERIES | SOCIAL MEDIA

what?

Content Pillars for the Campaign Namibia’s conservation success story (47% of Namibia is under conservation management) Featuring: 20 Nationals Parks and surrounding attractions Namibia as a responsible travel destination: your visit will make a difference to conservation initiatives and to the lives of local communities Namibia as an ideal almost COVID-free destination (Namibia has few infections, 0 deaths, and there are only 3 people per square meter in the country)

print.

• 100 + page glossy print publication • 80% content based • Content structured along the four themes: RUGGED - Skeleton Coast National Park, Dorob National Park, History, Rhino conservation success story NATURAL - Etosha National Park, KAZA, Bwabwata National Park, Nkasa Rupara National Park, Mudumu National Park,

Khaudum National Park, Mangetti National Park, Four Rivers: Okavango, Kwando, Linyanti/Chobe, Zambezi SOULFUL - Tsau //Khaeb National Park, Ai-Ais/Richtersveld Transfrontier Park, Fish River Canyon, Luderitz & Oranjemund LIBERATING - Namib-Naukluft National Park, Sandwich Harbour, Coastline & shipwrecks, Namib Sand-Sea Natural World

Heritage Site, NamibRand

Namibia Namibia 27 TRAVEL NEWS

Distributed abroad by the NTB, and regionally via all major retailers, to embassies, foreign missions and partners.

TRAVEL NEWS

VOLUME 28 No 1 | SUMMER 2019/20

BIRDING:

SNAKE EAGLES

YEARS OF

TOURISM FOR

EXPLORING

NAMIBIA

Quiver Tree NAMIBIA'S TAKE ON A 'FOREST"

Change GENERATION WANDERLUST

A love letter to Windhoek

Namibia

Coast GINNING AT THE

ON A STUDENT BUDGET

THE TINY TOWN OF UIS

The Best (& most worthy) Namibian destinations right now.

FEATURED: EXPLORE NAMIBIA WITH YOUR

VOLUME 28 No 1 SUMMER 2019/20

N$45.00 incl. VAT R45.00 incl. VAT

Kids

VOLUME 28 No 2 AUTUMN 2020

www.travelnewsnamibia.com

N$45.00 incl. VAT R45.00 incl. VAT

Iona FEATURED:

Skeleton Coast TRANSFRONTIER PARK

www.travelnewsnamibia.com

we inspire.

Venture Media is the pioneer of Namibia tourism promotion. We are the leader in spreading the tourism word around the world. We distribute accurate, credible, up to date and regular tourism-related information on paper, in social media, on the internet, and on mobile apps. We have reached hundreds of thousands over more than 27 years. Be part of our community and let’s do it together.

80% content PROUDLY NAMIBIAN

extraordinary Namibian stories.

digital publishing.

• • • • • •

E-magazine hosted on ISSUU Can be embedded on any partner websites Mobile friendly and SEO optimised Link-throughs to websites and social media platforms directly from the pages Videos embedded directly into publication Digitorials on website: digital versions on published articles/advertorials where extra content such as brochures or digital booklets can also be linked to

global reach. devices our readers use.

top 10 global audiences.

35% DESKTOP

NAMIBIA

4%

61%

TABLET

MOBILE

GERMANY

RSA

UK

USA

NETHERLANDS

FRANCE

BELGIUM

INDIA

AUSTRALIA

website.

• • • •

Content marketing through information sharing and storytelling Videos Partner profiles through online portfolios Plan you trip, Destinations, Adventures, Cultures, Activities

o Click t visit

www.thisisnamibia.com

our other websites. www.travelnewsnamibia.com

www.venture.com.na

www.namibiatradedirectory.com

AVERAGE 60 000 MONTHLY PAGE VIEWS

20 000

UNIQUE MONTHLY VISITORS

and so much more...

videos.

Five main destination marketing promotional videos 1. This is Namibia MAIN 2. This is Namibia: Rugged

|

3. This is Namibia: Natural

|

4. This is Namibia: Soulful

|

5. This is Namibia: Liberating

The original THIS IS NAMIBIA video was created over 5 years ago!

Many more like this to follow....

web tv series.

• Weekly digital tv series hosted on YouTube, Vimeo and social media • Segments: 1.

2.

3.

4.

5.

6.

7.

8.

Destinations Travel tips Travel Gadgets Tourism Talks Conservation success stories Featured stays Wild Cooking Local Travel Specials

Also on OneAfrica TV and live streamed on their social media platforms.

LOGO HERE

DESTINATIONS

TRAVEL GADGETS

TOURISM TALKS

social media.

• Content marketing through information sharing and storytelling • Shared across all our social media platforms • Videos, images, stories, live interviews and more!

• 100 000 followers across platforms • Average of 1 Million impressions per month • 20 000 engagements per month • 5 000 newsletter sign-ups • Average of 20 000 views per video

facebook inform.

instagram influence.

WE'RE A SOCIAL BUNCH

pinterest inspire.

twitter interact.

Media Coverage Packages.

Become part of the THIS IS NAMIBIA story: - Theme/Segment sponsorships - Traditional advertising - Advertorials - Digital marketing and online profiles - Classifieds and listings

THEME SPONSOR

Rugged/Natural/Soulful/Liberating

Includes: • Logo on the opening spread of the theme in the English language issue of THIS IS NAMIBIA magazine • Full Page advertisement in magazine • Full Page Advertorial (content to be supplied or our content team can create it for you) in magazine • This advertorial to be posted on www.thisisnamibia.com • Logo on www.thisisnamibia.com on Theme Page • Logo at the end of the Theme video

por

sup

Liberating

y

b ted

supported by

PRINT

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VIDEO WEBSITE

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AD

ADVERTORIAL

www.thisisnamibia.com

TRADITIONAL ADVERTISING Let our in-house design team create an ad design for you (or you can supply your own).

PRINT & DIGITAL PUBLISHING

ADVERTORIAL Our content creators will work with you on an article, and we can also quote you on photos or other content.

Your advertorial will also be published online on our website in blog form. www.thisisnamibia.com

THIS IS NAMIBIA 2021 PRINT & DIGITAL DESTINATION MARKETING

THEME SPONSOR

THEME Sponsorship Rugged/Natural/Soulful/Liberating

Logo on double page spread FULL PAGE AD FULL PAGE ADVERTORIAL

This is Namibia magazine

N$ 60 000

Includes: - Logo on the opening spread of the theme in the English language issue of THIS IS NAMIBIA magazine - Full Page advertisement in magazine - Full Page Advertorial (content to be supplied) in magazine - This advertorial to be posted on www.thisisnamibia.com - Logo on www.thisisnamibia.com on Theme Page - Logo at the end of the Theme video

PRINT & DIGITAL PUBLISHING

THIS IS NAMIBIA 2021

This is Namibia magazine

Destination marketing magazine (English Edition for 2021 season

Normal Advertising

Double page Full page Half page

N$ 30 000 N$ 20 000 N$ 12 000

Advertorial Advertising (only for double & full page options)

Client provides content - add N$ 5000 to above prices for production. Travel costs excluded.

Namibia Holiday & Travel directory www.travelnewsnamibia.com www.thisisnamibia.com www.venture.com.na

NAMIBIA HOLIDAY & TRAVEL 2021 Destination trade directory and coffee table book

Half page Profile ad in print and full company profile and listing on Quarter page www.thisisnambia.com website

N$ 12 000 N$ 5 000

THIS IS NAMIBIA WEB TV SERIES (hosted weekly on Youtube, Vimeo, all social media channels & One Africa)

SEGMENT SPONSOR

SEGMENT/DESCRIPTION

DELIVERABLES

DESTINATION

Billboard at beginning & end of segment 15-30 second ad

N$ 1 500

FEATURED STAY

Billboard at beginning & end of segment 15-30 second ad

N$ 1 500

TOURISM TALKS

Billboard at beginning & end of segment 15-30 second ad Logo featured at bottom left throughout the episode

N$ 3 000

THE LAST DEFENDERS

Billboard at beginning & end of segment 15-30 second ad Logo featured at bottom left throughout the episode

N$ 3 000

WILD COOKING

Billboard at beginning & end of segment 15-30 second ad Logo featured at bottom left throughout the episode

N$ 3 000

LOCAL TRAVEL SPECIALS 10 second graphic ads Feature your local travel special (includes design) here OTHER ADVERTISING OPTIONS

TRADITIONAL TV ADVERT 15 - 30 second ad provided by client Featured in between segments Creation of ad price on request FEATURED STAYS PLACEMENT

Provide us with a promotional or documentary video of your establishment (Duration: no longer than 5 minutes)

PLACEMENT COSTS (PER EPISODE)

N$ 500

N$ 1 000

N$ 800

Additional options (PRICE ON REQUEST) • Please request a tailor made proposal from us should you like to be featured on a more regular basis either weekly or monthly.

• Creation and development of 15-30 second video advert • Creation of promotional or documentary video

combo packages.

DIAMOND

GOLD

Print & Digital Publishing: Double Page Ad/Advertorial

Print & Digital Publishing: Full Page Ad/Advertorial

Website: Digitorial on website (created by Venture) with logo and extra content as supplied by client (relevant to the campaign). Client can thus provide us with brochures, booklets, stories or any other content that you would like added to this page.

Website: Digitorial on website with logo and extra content as supplied by client (relevant to the campaign)

Web TV Series: Segment sponsor of available segment x 6 months. A segment sponsor’s logo is placed at the start and end of the relevant segment.

15-30 second video ad in each episode x 6 months. Client to supply this ad.

If needed, Venture can create an ad for you at an additional cost. Price on request.

VALUE: N$ 96 000 OUR OFFER TO YOU: N$ 80 000

Web TV Series: 15-30 second ad in each episode x 6 months. Client to supply this ad. If needed, Venture can create an ad for you at an additional cost. Price on request.

VALUE: N$ 59 000 OUR OFFER TO YOU: N$ 40 000

For sales or to discuss options please contact: Janine van der Merwe (tourism industry) janine@venture.com.na Elmarie van Rensburg (corporates) elmarie@venture.com.na

Š Please note that the concepts contained herein are copyrighted and all rights to the concepts are retained by Venture Publications Pty Ltd.

Venture Publications Pty Ltd PO Box 21593, Windhoek Namibia For more information contact: elzanne@venture.com.na