The new Showmax is revolutionising streaming for Africa

Ten months after MultiChoice, Comcast’s NBCUniversal and Sky announced a joint streaming vision for Africa, the new Showmax is here, featuring a refreshed brand and a massive content line-up, all delivered on a powerful new streaming platform.

At the heart of the new offering is the world’s first standalone Premier League plan for mobile, with all 380 games offered live on Showmax Premier League for just N$69 a month.

In addition, there are two more Showmax plans available to customers in 44 African countries: Showmax Entertainment on mobile for an unbelievable N$39 a month at launch, as well as the Showmax Entertainment plan, with a monthly price change of N$89 to N$99.

“There are currently just over 450 million smartphones in the hands of individuals across Africa… and more than 250 million avid football lovers on the continent,” says Marc Jury, CEO of Showmax. “Showmax Premier League is a game-changing product that gives individuals a ticket to the football they love, wherever they are, on the device they always have with them, at a price that’s impossible not to love.”

“Africa is incredibly important to the Premier League and our clubs; 20% of TV audiences on any given matchday come from Africa,” says Richard Masters, Premier League CEO. “We are delighted with this Showmax initiative, which puts the Premier League in your pocket at a new price point so that millions more can enjoy our fantastic competition.”

Core to the success of Showmax’s streaming ambitions in Africa is a new technical platform that is robust and built to scale. With the launch of Showmax, the Peacock streaming platform will be active in more than 70 countries and is continually enhanced by the combined expertise of thousands of engineers. The world-class platform has brought millions of viewers popular events such as Super Bowl LVI, the FIFA World Cup Qatar 2022 final, the Olympics and WrestleMania 39.

Alongside the Premier League, the new Showmax also opens the door to a thrilling entertainment universe spanning a wide range of stars and stories across multiple genres. With no fewer than 21 new Showmax Originals launching in February alone, there will be more than 1,300 hours of Showmax Originals produced in the coming year, representing a significant 150% increase in production output compared to the year before.

Complementing this powerful African content slate is an international offering that will give viewers cause for celebration. As a result of MultiChoice’s partnership with Comcast’s NBCUniversal and Sky, Showmax is guaranteed an ongoing supply of the world’s most popular titles from the media giant’s renowned brands, including Universal Pictures, Focus Features, NBC, Peacock, DreamWorks Animation and Telemundo.

Showmax’s content offering is further boosted by its focus on the African market and strengthened by the vast creative and commercial presence already established by MultiChoice. “Nobody understands Africa like we do. Showmax is putting the continent first with a powerful streaming service that will revolutionise streaming in Africa in 2024,” says Calvo Mawela, MultiChoice Group CEO.

With the content and platform providing strong foundations for the new Showmax, ease of access for customers is another key business priority. As the first streaming service in Africa to make mobile downloads possible for offline viewing and the first to launch a mobile-only plan, Showmax has now delivered incredibly competitive new price points, with a growing network of payment options available to customers.

The new Showmax app will become available in app stores from 23 January 2024 onward, as part of a staggered migration process across 44 markets. This is an ongoing process that starts next week and will be completed in February this year. Existing Showmax customers will begin receiving communication with information on how to access the new app this week and by 12 February 2024 the new Showmax will be live in all markets.