Mediakit MICE BENELUX
micebenelux
micebenelux.com
mice-benelux
micebenelux
What is MICE BENELUX? An in the know glossy digital AND print title that will serve all three markets daily with the latest news, insights, trends and opinions. Of course a vast array of spectacular destinations for every kind of mice-trip. We will be the voice of Convention Bureau’s, DMC’s, airlines, destinations, trade shows, trade organisations and so on. As a quarterly we can inform our professional readership that consists of mice-organisers, travel managers, corporate planners and so on of the latest existing news of the international world of mice. We act local but think global. Our writers and columnist will be the finest of the Benelux, reporting on all possibilities in these markets but also far beyond. Whatever the market demands, wherever the news is happening. Since 2023, we no longer just focus on the Dutch market, but now also will expand to the Belgian and Luxemburg markets. As professionals know: the Belgian/ Luxemburg market has lots to offer for the international mice-customer. A perhaps different DNA even, in a way we believe that it’s added value to any reader.
In a nutshell: The changes: 1) An established market leading MICE-title expands its market. Not just The Netherlands, also Belgium and the Luxembourg. 2) We continue to reach 6.000 adresses with 10.000+ readers within the Benelux. 3) We will no longer be a Dutch magazine in Dutch, but a Benelux magazine in English. Our editorial staff will be from Belgium and The Netherlands, so we can focus best on these interesting markets with their own DNA. We will work together with trade organisations, influencers and experts from both countries. What stays the same: 1) A glossy title, digital and in print. Supported by a website with the latest news and weekly newsletters. 2) A professional team that can help you reach your customer with a wide number of options. 3) A thorough love for and believe in the micemarket.
About MICE Benelux MICE BENELUX > THE MARKET LEADING TITLE IN THREE COUNTRIES FACTS
MICE Benelux currently is the leading communication platform for all MICE buyers and sellers within the Benelux. While the audience within the Benelux is growing, due to our switch to English there is also a signifcant growth from beyond these borders.
Target Group: Buyers and Sellers of MICE in the Benelux Frequency: 2 times a year Circulation: 6.000+ copies Publication: Print and digital
With our 2 print publictions per year (also published online) we focus on the latest trends and developments when it comes to organizing, hosting and selling MICE from and to the Benelux.
Rates 1/1 page full colour: € 1.825 (210mm X 297mm)
These publications are carefully planned to focus on the IMEX in May and the IBTM in November, so that you can promote your pressence at these fairs as well.
SEPTEMBER 25 2023
DATE: SEPTEMBER 11:00 am - 7:00 pm
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1/2 page full colour: € 1.200 (185mm X 125 mm / 92mm X 272mm)
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MICE Benelux Online www.micebenelux.com
MICE Benelux newsletter
With 20.000 page views per month, www.micebenelux.com is a major player in online communication towards to complete Benelux MICE-market. Commercial opportunities we offer are described below.
In our weekly email, sent to 3.600 e-mail addresses, we offer a full banner position in .jpg or .gif format. Along with the banner we offer advertorial possibilities.
FACTS
Also, a fully dedicated e-newsletter composed by our experienced editors is possible.
Target Group: Decision makers in MICE Benelux Page views: 20.000 per month Visitors: 3.000+ unique per month BANNER POSITION LEADERBOARD Banner Size File Size Reclangle 336*280 pixel LeaderBoard 728*90 pixel
Max 40 kb Max 40 kb
File Type
CPM Rate
.gif or .jpg .gif or .jpg
€ 25 € 30
Rates Leaderboard (728 x 90) € 35 Advertorial € 550 Dedicated e-newsletter € 1.250
Planning and themes THE IMEX ISSUE 20th - 22nd of May
THE IBTM WORLD ISSUE 18th - 20th of November
DEADLINE 18th of April
DEADLINE 27th of October
PUBLICATION May
PUBLICATION November
EVERY ISSUE • 3 destinations nearby The Benelux, themed, but flexible
• DMC delights. Q&A etc. with DMC, what they have to offer, what sets them apart
• Surprise me….well we will. Out of the box creativity for the MICE-world
• 3 destinations far away, outside Europe
• Tech update. What’s new in MICEtechnology?
• Sport and gigs. Golf, Formula 1, Olympics and all other exciting events to visit.
• Sustainable update. What’s the latest sustainable news?
• Airline updates. New direct flights, new MICEpossibilities etc.
• The long read interview. An in depth interview with a decisionmaker.
• Trends, market updates, need and nice to know. All the news you need!
• Hotel news. All on the latest openings and revamps.
• IMEX Preview. Make the most of the show!
• Benelux Possibilities. Exciting micepossibilities on our doorstep. • Destination Deep dive. A large in depth report of a destination • Convention Centre Spotlight. What can they do, what is their news>
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Contact MICE Benelux MICE is published by TRAVel Media BV.
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BUSINESS MAGAZINE FOR MEETINGS INCENTIVES CONGRESSES EVENTS, WINTER EDITION 2024
SALES: sales@travmedia.nl
EDITOR: tijn@travmedia.nl
INFO: info@travmedia.nl
micebenelux.com
+31(0) 35 67 28 8 52/55
Arendstraat 33A, 1223 RE Hilversum, Netherlands
PUBLISHER Tom van Apeldoorn
SALES Dennis Ebbers, Dennis de Groot & Tina Bakker
CONTACT
ART DIRECTOR Iris Beenen
EMAIL redactie@travmedia.nl
MARKETING Daniëlle van Ewijk & Liset Rodriguez
SALES +31(0) 35-6728855 / +31(0) 35-6728852
plus
Munich, simply different Team building on a tall ship IBTM World Preview London hot hotels
THE SKY IS THE LIMIT MEET ME IN SWITZERLAND
Commercial Director TJ van Apeldoorn Operational Manager Seb van Apeldoorn CHIEF EDITOR Tijn Kramer EDITORS Theo de Reus, Arjen Lutgendorff, Sharon Evers & Dylan Cinjee
EDITORS +31(0) 35-6728848
EMAIL sales@travmedia.nl