Traqué Creative Credentials - 2022

Traqué Studio

Creative Credentials

l dio u f d n i e stu Aem v cr ati

2022

W traquestudio.com E

traquevn@gmail.com

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+84 28 6686 5113

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We work with experts of multinational enterprises, High-quality Vietnamese Goods Business, especially start-up companies, who support brand development, customer services and social prestige.

Our philosophy is “live gently upon this earth”. We respect creativity, dedication and professionalism.

We believe in value chain model and the world is facing global economic transition. That’s why Traqué was in America exhibition, take part in Italian Creative Award and many designs were introduced in Thailand.

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In the era of AI (Artificial Intelligence), the only thing make a difference and competitive advantage among enterprises is not machines, but human’s endless creativity.

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We are Traqué Studio – a creative organization attended many international events. We are Artists, Marketing experts, Graphic design & Production team, who pursue Sustainable Creative Business model.

Found in 2013:

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We are Traqué studio

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Provide innovative solutions, based on the solid foundation of brand and business.

Create opportunities for everyone in community around Traqué develop themselves.

Take responsibility to themselves, small society around and the earth.

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Working with customers, dedicated and caring to be proud of each product was created.

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We were born to

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Our mission is to create inspiring and meaningful connections between people and brands.

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Mission We help clients shape their brands, generate awareness and build loyalty with their audiences.

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Our strategic focus and diverse creative expertise increase our clients’ visibility, relevance, credibility and market share.

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Authenticity

Integrity

Contemporary

Collaboration

Respect

Forward-thinking

Patience

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Responsibility

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Key values

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General strategy of a brand wants to refresh itself based on available foundation or new brand, with you Traqué builds and designs Brand Identity, Message, Brand Story

2 groups of artist, including painters (watercolor and oil painting) along with graphic designers are very supportive to brand, such as invitations, financial reports or brand portfolio

Every year we introduce new product collections for special occasions.

Please contact Traqué for the lovely cards, gift sets or impressive wish to colleagues, customers and partners

HANDMADE WEDDING INVITATION

CONNECTED SPACE

TRAQUE – IN THE COMPANY OF WOMEN

We create wedding invitations with our customers, use transparent, responsible materials, print in moderation and enhance the craft value of each product. We believe that “Sustainable crafts” will bring good energy to customers.

Traqué shares space with colleagues,

“Traqué – In the company of women” is an initiative to attract and support women who would like to experience a new concept of work with more creativity, more passion and also more thrills. The initiative starts with virtual space on Facebook, a physical coffee shop which is also a studio and an open space for workshops in the most dynamic city in Vietnam: Saigon.

craft brand products and services in the creative industry, especially local craft brands. We share and combine knowledge between the fields of design, culture, business, media, publications ...

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CREATIVE PRODUCTS

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ART & GRAPHIC

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CREATIVE STRATEGY

We were born to

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Together We created

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High-quality Vietnamese Goods Business: The founder team of Traque Studio grew up from High-quality Vietnamese Goods Business. Traque is

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Partner -ship

very close to this community.

want to be your company.

Marketing community, designers and female artists: Women, connect and support each other, will create special values for life. Traque is very happy to be a person who connect talented women and together we are sharing our unique stories.

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Vietnam Innovative Eco-system: We believes in local resources and the organic connection between youth, innovative high-tech and art. We also believes in the power of startup and

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Visual Identity Creation

Brand

Print

Digital

Brand Audit & Discovery

Print & Sales Literature

Web design & developement

- How do people feel about your Brand?

- What are your value and Proposition?

- Building Brand awareness - Comperhensive reporting and recommendation

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- Fully responsive & mobile optimised developmet - Open sources content management system - Multi language, Blog and e-commerce option - Secure, flexible & moduler

Advertising

Direct Mail

- Tone of voice - Copywriting - Audience Profiling

- Campaign creation - Copywriting - Media Buying

- Targeted Multi-touch campaigns - Fullfilment

Photography

Video Production

- Library Photoshoots - Brand Focused

- Brand focused - Production & services - Talking heads - Optimised for web

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Planning Content creation Marketing Management

- Your People

Content marketing & Social Media

Search service

- Keyword optimisation - Content creation - Campaigns - Consultation

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Signage & large format graphic

E - Marketing

Web service

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- Resposive e-shot design & build - E-shot management & distribution

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Event, exhibitions & conferens Brand launches Signage system Vehicle livery

Keyword research SEO SEM Pay per click

Secure web hosting Domain registration SSL certification Email

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Brand Messaging

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Event & thought leadership

Annual repport and account Brochures and periodicals Stationery Data and technical literature

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Our creative services

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mind. We start with the problem, and from there find and provide multiple

solutions to help you reach your

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We don’t start with an end result in

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Our creative expertise audience and measure success.

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Brand Management

Brand Development

Execution & Maintenance

Research, Analysis, Brainstorming

Soul searching Brand voice

Web

What’s good? What needs to changes short term and long term

Marketing Brand Promise

Who’s buying?

Attribute How you define yourself

Brand voice

Public Relation Event

Who you are What you do Why it matter

How you talk and interact with your audience

Reposition? Repurpose?

New market or offering?

What’s success?

How do you sell your brand

Print Web

Brand identity How you look and perform

Advertising Internal

Web

Web

Event

Store

Store

Print

Product

Product

Advertising External

Event

Strategy

Analysis Do they want what are you selling

How do we innovate?

How do we do it better?

Brand architecture

Brand experience How do your customer feel about your company

Product systems and relationships.

Planning for growth

Web

Identity Internal

Brand awareness Give them something to remember

Concept ( the big idea) To develope this you need to know how do you want to relate to your employees, customer and public

Print

Identity External

Brand awareness How dose the brand relate across all medium

Print

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Brainstorming

Define your market, focus your message

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Goals

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Define the problem Enhance the brand experience

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Why work with us?

- Your brand is undifferentiated.

- Your company is preparing to take a big step forward.

- You need to reconnect with your customers and/or employees.

- You need …. (production / craft / merchandise).

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- You’re merging with or acquiring a company.

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1. Uncover challenge:

Together, we pinpoint your oppotunities and challenges, then set a course for brand development, planning, launch and extension.

4. Make the plan:

2. Define the brand strategy: We determine the core

5. Build the brand experience: We bring a brand to

3. Create the brand identity: We develope the visual,

6. Production/ craft/ merchandise:

components that serve as the foundation of your brand identity, outlining its personality and positioning.

Step 4 Make the plan

Pharse 1 Brand foundation

Discovery workshop

Step 5 Build the brand experience

Step 6 Production / craft / merchandise

Brand workshop Step 2 Define the brand strategy

Step 3 Create the brand identity

Pharse 2 Community Development

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Step 1 Uncover the challenge

life, expressing it for audience across all appropriate media

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verbal creative and elements that communicate those components and define your brand.

We build on the brand foundation and develop communication strategys for a wide range of brand experiences. from launch to advertising campaign.

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Our creative workflow

These workshop are collaborative sesstions involving key stakeholders. They help identify and shape core brand elements.

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Our printmaking expertise

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As a boutique art & craft studio, we pride ourselves on craftsmanship. For this reason, we design, print, and assemble your stationery & merchandise in our studio by hand- ensuring that each piece gets the quality and attention it deserves. We also work with our trusted vendors and master printers that require bulky production inquiries with precision.

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We commit to using environmentally conscious studio practices. We print on FSCcertificate papers or recycled papers that contain at least 30% post-consumer waste and we either re-use or recycle our office and shipping supplies.

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Our Eco Practices

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Our work Our work covers brand identity, visual identity, brand strategy, marketing materials, content marketing, merchandise, packaging and much more.

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Our work Toyota Viet Nam

Tet 2019 gift set

Thuduc House 2020 Calendar

Audi VietNam

2019 Lunar new year greeting card

Terrisa signature gift box

Press card Wepro

2019 New year calendar

Quoc Huy Anh moon cake

Viet Nam Pavilion

Annual journalist’s day greeting card

Khai Hoan Traditional fishsauce packaging

Announcement of high quality Viet Nam goods ceremony 2018

Quang Binh cave festival 2019 invivation

Green market

Tapestry fiscal year book

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NMI -Nguyen Minh Steal

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Tet 2020 gift set

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Tet Gift Set 2020

` chúc năm này Bôi “Trao tay quà Têt, . Thu” Traqué’s Tet project entered its 4th season. Inspired by the mice gathered together, combined with the image of rice fields flowering in the season, Traqué brings you the story of the Golden harvest season.

www.traquestudio.vn traquevn@gmail.com +84 28 6686 5113

Not only the message of prosperity, each gift box also contributes to Operation Smile Vietnam, bringing smiles to disabilities children.

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Together with handmade bamboo baskets of Chuong My craft village, Traqué has launched a new form of the gift box with eye-catching graphic design and luxurious colors, matching consumers’ needs and overcoming a number of disadvantages of handmade bamboo basket for long distance transportation.

No stereotypes with normal Tet gifts, Traqué took care of each product in every stage: from selecting the unique ones, to Eco friendly packaging, key messages and stories deliver the meaningful of Tet season. The gift set includes: Happy New Year coasters, New Year Greeting cards, golden foil pressed lucky envelop set.

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Tet Gift Set 2019 “Gifts of nature - Journey of love” is a story about the joys, sincerity and kindness of Vietnamese give each others every spring.

This is the most invested project of the Traqué team. Accumulating experience from previous implementations, 2019 Traqué launched the New Year gift hamper project with a system of packaging and professional media images.

Associated with the gifts of positive energy and good wishes, the essence of convergence of nature, are homegrown foods packed with the wish that the family is always healthy and happy.

Each gift is a delicate combination of ‘delicious’ and ‘beautiful’ gifts, including handmade bamboo baskets from Chuong My village, Ky Hoi storytelling calendar called “Journey of Love”, and golden foil pressed lucky envelop set.

All materials used are environmentally friendly, especially paper with FSC Certificate.

All products selected for the project have been licensed for food hygiene and safety and are currently on the market due to the “Phien cho xanh tu te” and Start-up Network (SKC), program of the BSA.

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2019 Lunar New Year Greeting Card “Gifts of nature - Journey of love” is a story about the joys, sincerity and kindness of Vietnamese give each others every spring.

This is the most invested project of the Traqué team. Accumulating experience from previous implementations, 2019 Traqué launched the New Year gift hamper project with a system of packaging and professional media images.

Associated with the gifts of positive energy and good wishes, the essence of convergence of nature, are homegrown foods packed with the wish that the family is always healthy and happy.

Traqué uses “exclusive models” in the Journey of Love calendar, turning them into homemade Tet greeting cards, bringing joyful messages for a good new year.

Materials used are FSC fine art paper and digital printing.

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2019

New Year Calendar “Gifts of nature - Journey of love” is a story about the joys, sincerity and kindness of Vietnamese give each others every spring.

This is the most invested project of the Traqué team. Accumulating experience from previous implementations, 2019 Traqué launched the New Year gift hamper project with a system of packaging and professional media images.

Associated with the gifts of positive energy and good wishes, the essence of convergence of nature, are homegrown foods packed with the wish that the family is always healthy and happy.

“Wind and love blow on my country” 12 pieces of 2019 calendar are 12 months of the year, but up to 16 pigs was created through the enchanting hands of Traqué’s artists and designers.

12 pieces are 12 places across the country with the characteristics of soil, culture, and craft villages that any Vietnamese person can name. They’re also “private” memories of Traqué like Saigon on the night of the victory of the Vietnam U23 football team, or the lion dance in Hoi An, where Traqué has a lot of unforgetable stories...

Thanks photographer Thuan Thang, a customer, a friend, and a companion of Traqué for sending us these photos.

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Traqué Studio Annual Project:

Journalist’s Day Greeting Card

Traqué Studio annual project : Greeting card and Gift on Journalist’s day 21st of June.

Project target: - Seasonal Creative Campaign.

- Graphic Design.

- Production supervisor.

The Journalist greeting card is a project by Traqué in every June. The whole idea is to portray the spirit and mission on the journalist’s work, a path to truth. Traqué begins with an internal brainstorming to select the right topic - the appropriate message of the year.

The theme will be presented through drawings on the art paper print cards set - this is also a product of Traqué Studio’s Flagship.

Not only limited by the internal team, Traqué invites contributions from freelance artists to diversify the designs, not repeated over years.

In the spirit of sustainable creativity, each tribute Journalist greeting card set is a digital print on high quality FSC standard fine art paper and recycled kraft envelope.

The Journalist greeting card combines with unique, sustainable values and environmental protection, Traqué offers gift sets for businesses. Come along with those gift sets is design services such as branding on artwork; studying and proposing messages in building relationships with the media enterprises.

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NMI Steel Client: Nguyen Minh Steel Group Joint Stock Company

Brand audit

Field: Heavy industry Target: Innovate logo Brand identity.

NMi Traqué invested in brand research before starting this project, devoting much effort to understanding the brand and giving strategic directions: from domestic steel market to international corporations, also brainstorms and workshops with Nguyen Minh’s BOD to clarify key points in Business Model, Core Key, Marketing Strategy.

The direction for brand identity is to improve towards a streamlined, internationalized to suit the process of international market integration.

Chronica Pro

Duplica te Slab

Traqué managed “field research” at the factory and office, which assesses the “internal employee psychology impact” once applying an improved brand identity, then proposed appropriate application.

Brand logo, graphic elements were applied flexibly, multi-task and still streamlined; this is also an effective way to deliver the slogan “Sustainable Development” in the OOH and Marketing system.

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Thuduc House 2020 Calendar

Client: Thuduc Housing Development Corporation Field: Investment, real estate Project target: Creative Product

As part of activities to celebrate the company’s 30th anniversary, Traqué makes a new year calendar for Thuduc House.

In order to tell the 30-year story, Traqué chose the spatial shape as an aesthetic identity throughout the design project... Hexagonal shapes in multi-dimensional space in order to show the time marks, the ideas throughout architecture, construction and housing in general. Especially, Traqué made completely handpainted designs to keep it friendly and truthful.

Another aesthetic identity in this project is the watercolor drawing technique, which brings the effect of expanding multi-dimensional space. Each painting represents one topic in 12 months in a year and was created by 6 artists.

Topics were selected in the client’s 30-year journey. Traqué created them under artistic perspective, even turn some report number into art works.

The desk calendar was followed, using 12 sets of drawings and matching details.

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Terrisa Signature Gift Box Client: Terrisa Premium Imported Fruit Field: Imported Fruit Project target Packaging design Brand audit Marketing Asset

Terrisa is a high quality imported fruits brand, proud to have the source of supply from trustworthy and strictly standards farms in the world such as USA, Australia, Korea, South Africa...

After 3 years of operation, Terrisa’s packaging system needs a visual improvement in order to compete with other domestic and international commercial brands.

With that goal, Traqué proposes to improve the branding identity system to be more applicable, better standard, especially packaging such as carton boxes, fruit bags, fruit stamps...

Traqué started with the premium product line of Terrisa Signature gifts - Premium Gift Set. Terrisa need a packaging for gift set in high-quality and sophisticated standards, but still must be friendly, positive feeling, bring good vibe to both givers and receivers.

Started by surveying potential consumer groups and made many trial packaging, Traque suggested to use black color as the main background color, on purpose of highlighting the colors of the fruits. On the other hand, black is also a color that expresses the adjective “premium”.

An art identity in this gift packaging is a fruit texture made in sketch style.

Brand name details use golden foil.

Another special thing, the design project is sync with the client’s communication plan, making an impact on the purchasing number of the year-end festival and Lunar New Year 2020.

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Khai Hoan Traditional Fishsauce Packaging Client: Khai Hoan Ltd. Industry: Traditional food manufacturer Project Target: Packaging design.

Production supervisor.

Khai Hoan is one of the oldest fish sauce brands in Phu Quoc. Khai Hoan owns famous brewery houses with the slogan “Tradition is Honor”, invests in the largest and most modern fishing boats on the island. On the occasion of the traditional Tet holiday in 2020, Khai Hoan launched a special product line, a limited-edition fish sauce bottle with the nitrogen level up to 49N, rare in the industry, especially by natural brewing method.

The image of fishing boats, brewing box and anchovies are familiar with fish sauce making in Phu Quoc, Traqué experimented with different drafting styles, consider and carfully chose the one which does not coincide with any other products on the market. From there, the color vesion was developed.

Throughout the project, Traqué takes steps in the process from the perspective of a business companion. It’s a great opportunity to work directly with the founder and record the branding story from the early days, as well as preserve the traditional brewing method and protect the value of signature products. Particularly, it must be placed in the context of competition with the un-transparency suppliers in the market.

Took research on brands and markets, Traqué chose to show the image of the package to convey two contents, one is traditional - as the client’s slogan, is also special value, natural brewing; the other is the impression of the packaging, standing out in the display space.

Traqué wants to deliver 2 contents in packaging design, include not only the best visual, but also the support of materials and printing techniques. Traqué tested on many different materials, made samples to know if the structure works well, the feeling while opening and closing... The final solution was decided by both client and Traqué, we chose Japanese craft paper with Ecoheim fine art paper.

Green Market Raised and held by BSA center and High-quality Vietnamese Goods Business, Green Market is a place for safe agricultural and special products; local products bearing specific geographical indications of Vietnam. They are fresh, delicious and safe.

Target: • Connect the agricultural specialty producers in a clean, decent process with Market: Support agricultural households, village, cooperatives, youth start-up clubs (organizations) who are producing local products with high standard of safety, green, clean, VietGap, Global gap…

• Encourage producing and consuming clean, safe, organic products. Promote and spread the habit of using clean, safe farm products. Raise knowledge, capability and competitiveness of the good farmers and good business units.

• Raise knowledge, capability and competitiveness of the good farmers and good business units.

Full color

Black & white

Traqué designed the items such as logo, POSM, backdrop… for all the events of Green Market, in the spirit of promoting green, clean, safe and consumer-friendly.

Green Market’s core values by chance were similar with the values that Traqué Studio pursues: Sustainable development, Focus on High Quality and Support local products.

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Quoc Huy Anh Moon Cake Packaging Client: Quoc Huy Anh Corporation Field: Trading company Project target Packaging design Production supervisor

Mid-Autumn Festival, also known as a family event, is an important occasion in Asian culture. This is not only the occasion for family members to sit down to enjoy tea and watch the moon, but also to give each other good wishes and delicious cakes like the full moon.

Traqué designed the Mid-Autumn Festival gift box, special edition, for Quoc Huy Anh brand. The design of the Mid-Autumn Festival gift box was inspired by the combination of the distinctive lines in the Quoc Huy Anh brand logo and the pattern often seen in Asian festivals.

The hardest part of production and hand craft is choosing the right materials and printing techniques to show the spirit of a precious gift on a meaningful occasion, give recipients good impression at the first touch.

Traqué chose red velvet paper combined with luxurious gold foil technique, gold emulsion paper imported from Spain for elegance and strength, ensuring high quality products.

Traqué proposed material with FSC certification, as a commitment to business consultancy towards sustainable development. Besides, the priority to use digital printing instead of offset printing to limit paper waste and ink.

The Mid-Autumn gift box is one of the successful projects of Traqué, becoming an integral part of Quoc Huy Anh’s festive season media campaign.

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Quang Binh Cave Festival 2019 Invitation Client: Quang Binh Tourism Department Event: Quang Binh Cave Festival 2019 Project type Creative product Production supervisor

Credit: Quang Binh Tourism Department

On the 7-year journey of Sustainable Craft, Traqué has always supported the nature conservation activities, responsible exploitation and minimizing human impact on the environment. Traqué brings this mind to the Quang Binh Cave Festival while receiving the honor to design and produce the Invitation Card for the Quang Binh Cave Festival Opening Ceremony.

Traqué used the terrain element as a set of event identity, inspired by the shape of “terraced fields” in caves (in photographs of famous photographers) and expressed by normal seismic waves used in geological studies.

With the theme “Quang Binh - Endless Mystery”, Traqué proposed the ideas based on the experience of discovering images and content through layers of layers, similar to the journey to explore Quang Binh cave, seems to be endless, as known as the largest dry cave system in the world.

To complete the idea, Traqué proposed a thick art paper, good ink capture, the surface is pressed with strong vein lines to create a solid, slightly rough feel of the stone surface. And of course, Traqué always prioritizes FSC standard art paper in design and product consultancy.

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Toyota Vietnam Implement Toyota Vietnam Book and an exhibition of merchandises base on Toyota Vietnam’s identity.

This project was appreciated by Japanese customer because of 3 main reasons:

The smooth coordination between partners. Writer, painter, data expert, designer, production… always on set.

The honor of the craft’s value. Books and merchandise were inspired by the traditional Japanese’s bamboo paper.

The honor of the craft’s value.

Books and merchandise were inspired by the traditional Japanese’s bamboo paper.

If you need a special product for your business, Traque is proudly to be a first choice for you.

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Announcement of High-quality Vietnamese Goods Ceremony 2018

Biggest annual event for Vietnamese Business, Announcement of High-quality Vietnamese Goods Ceremony 2018‘s topic was “Rise” and keyword for every activities was“Technology”.

2018, the year of “Rise”, oriented Business toward high-tech applying for productions and businesses. Activities at ceremony also related to technology. “Technology” – the keyword of activities at this ceremony.

Announcement of High-quality Vietnamese Goods Ceremony was held on 07/02/2018 at White Place (Phu Nhuan district, HCMC).

Attendants included: 500 businesses from all over the country, 600 businesses was rewarded High-quality Vietnamese Goods Business, 100 media units and leaders of Ministry of Science and Technology, Ministry of Agriculture and Rural Development, Ministry of Industry and Trade, Ministry of Planning and Investment and leaders from different provinces.

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Audi Vietnam Not only the invitation for Audi new car release event, Audi wanted it’s also the calling for attendant. Once receiving the invitation, they would come anyway. The message must be strong as creative, modern, technology and elegance.

Services:

Solutions:

Brand Positioning

team worked to uncover how internal and external audiences thought about E-Learn Magazine, and define what they needed from an industry thought leader. The team discovered that the teaching & learning community had a remarkably different perspective on thought leadership—one that was closely linked to its definition of a leader.

Challenge: The E-Learn team faced several obstacles. As a fairly recent initiative at Blackboard, many internal teams either didn’t know E-Learn existed, or misunderstood the purpose of the magazine.

Traqué invited some artists joined this project and together we created a motion card model. Of course, it’s not the only solution, we also thought about the invitation containing crystal screen with a short video clip, the invitation interacts with QR code, last but not least, the invitation attached an item made from latest material of this car model.

Please scan the QR code here to experience an interactive invitation was made by Traque and Audi’s Marketing team.

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Press cards Wepro

With sincere affection, Traqué cooperate with Wepro to create a gift to thank the journalists for their dedication and spread hope every day.

After many hard working days, Traque launched the exclusive card model “The chosen way” for Wepro’s Journalism Day campaign, portraying obstacles, morale and mission on the way finding truth.

In addition to the high-end art form cards, Traque designed a gift set with the spirit of “Awakening”, which included flower tea, glass cup, adding power to the “courageous pen”.

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Vietnam Pavillion The High Quality Vietnamese Product Business Association, for the first time, led a business delegation that will participate in the 2017 ASEAN-India Expo and Forum held in Bangkok from August 2-5.

Organised by the Thai Ministry of Commerce, the event is meant to strengthen the strategic partnership between ASEAN and India and enhance trade, investment and tourism connectivity between them.

The event will have nearly 160 booths.

The Vietnam Pavilion will promote the country’s image as well as specific cultural, culinary and tourism features, and introduce Vietnamese products

with geographical indication status, national cuisine programmes, organic products, and porcelain.

The association will also organise an international conference on “Promoting Trade between Việt Nam and Thailand: Where are the Market Opportunities for Businesspeople of the Two Countries in the Current ASEAN Context?” and a meeting between Vietnamese firms and Thai and international distributors and importers.

Solutions: team worked to uncover how internal and external audiences thought about E-Learn Magazine, and define what they needed from an industry thought leader. The team discovered that the teaching & learning community had a remarkably different perspective on thought leadership—one that was closely linked to its definition of a leader.

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Tapestry

Fiscal Year Book Client: Tapestry Field: International High End Fashion Project type Creative product Production supervisor

Tapestry is known as the group that owns 3 international fashion brands: COACH, KATE SPADE and STUART WEITZMAN. Traqué has the opportunity to cooperate with Tapestry Vietnam since 2017, taking on the role of consulting and producing internal media printing in Vietnam market and offices of Southeast Asian countries. Especially, the group’s annual publication project, Fiscal Year 2018 (FY18), which is implemented by Traqué both in technical and page layout under the international Group’s brand-guideline, which is known as a perfectionist and high quality requirements.

Before starting, Traqué team takes time to study the brand guideline, then offer selected images, colors, layouts and standards.

Yellow - Black, the color that represents the Tapestry brand is used as the main color for FY18.

After many printing trials on different materials, Tapestry and Traqué decided to use Mermaid fine art paper - a high-class paper with wavy texture on the surface.

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Traqué want to be your company in next journey!

General Enquiries www.traquestudio.com traquevn@gmail.com +84 28 6686 5113 Ha Noi

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