A mindfu l creative stu dio Traqué 2022Studio CredentialsCreative W traquestudio.com E traquevn@gmail.com T +84 28 6686 5113
We Traquéare studio
Found in 2013: We work with experts of multinational enterprises, High-quality Vietnamese Goods Business, especially start-up companies, who support brand development, customer services and social prestige. Our philosophy is “live gently upon this earth”. We respect creativity, dedication and Weprofessionalism.believeinvalue chain model and the world is facing global economic transition. That’s why Traqué was in America exhibition, take part in Italian Creative Award and many designs were introduced in Thailand. In the era of AI (Artificial Intelligence), the only thing make a difference and competitive advantage among enterprises is not machines, but human’s endless creativity.
We are Traqué Studio – a creative organization attended many international events. We are Artists, Marketing experts, Graphic design & Production team, who pursue Sustainable Creative Business model.
traquevn@gmail.comwww.traquestudio.vn+842866865113
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3 Provide innovative solutions, based on the solid foundation of brand and business. Working with customers, dedicated and caring to be proud of each product was created. Create opportunities for everyone in community around Traqué develop Takethemselves.responsibility to themselves, small society around and the earth. We bornwereto traquevn@gmail.comwww.traquestudio.vn+842866865113
4 Our mission is to create inspiring and meaningful connections between people and brands. We help clients shape their brands, generate awareness and build loyalty with their audiences. Our strategic focus and diverse creative expertise increase our clients’ visibility, relevance, credibility and market Missionshare. traquevn@gmail.comwww.traquestudio.vn+842866865113
5 KeyForward-thinkingCollaborationIntegrityResponsibilityvaluesAuthenticityContemporaryRespectPatience traquevn@gmail.comwww.traquestudio.vn+842866865113
6 WebornweretoGeneralSTRATEGYCREATIVEstrategy of a brand wants to refresh itself based on available foundation or new brand, with you Traqué builds and designs Brand Identity, Message, Brand Story WeINVITATIONWEDDINGHANDMADEcreateweddinginvitations with our customers, use transparent, responsible materials, print in moderation and enhance the craft value of each product. We believe that “Sustainable crafts” will bring good energy to customers. ART 2GRAPHIC&groupsofartist, including painters (watercolor and oil painting) along with graphic designers are very supportive to brand, such as invitations, financial reports or brand TraquéSPACECONNECTEDportfoliosharesspacewith colleagues, craft brand products and services in the creative industry, especially local craft brands. We share and combine knowledge between the fields of design, culture, business, media, publications ... EveryPRODUCTSCREATIVEyearweintroduce new product collections for special occasions. Please contact Traqué for the lovely cards, gift sets or impressive wish to colleagues, customers and partners TRAQUE – IN THE COMPANY OF “TraquéWOMEN–Inthe company of women” is an initiative to attract and support women who would like to experience a new concept of work with more creativity, more passion and also more thrills. The initiative starts with virtual space on Facebook, a physical coffee shop which is also a studio and an open space for workshops in the most dynamic city in Vietnam: Saigon. traquevn@gmail.comwww.traquestudio.vn+842866865113
7 WeTogethercreated traquevn@gmail.comwww.traquestudio.vn+842866865113
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High-quality Vietnamese Goods Business: The founder team of Traque Studio grew up from High-quality Vietnamese Goods Business. Traque is very close to this community. Vietnam Innovative Eco-system: We believes in local resources and the organic connection between youth, innovative high-tech and art. We also believes in the power of startup and want to be your company. Marketing community, designers and female artists: Women, connect and support each other, will create special values for life. Traque is very happy to be a person who connect talented women and together we are sharing our unique stories. traquevn@gmail.comwww.traquestudio.vn+842866865113
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9 Our creative services Brand Audit & Discovery Event & leadershipthought Brand Messaging Advertising Direct Mail Content marketing & Social Media Search service Photography Video Production Signage & large format graphic Web serviceEWebMarketingdesign & developementPrint & Sales Literature - How do people feel about your Brand? - What are your value and Proposition? - Building Brand awareness - Comperhensive reporting and recommendation - Planning - Content creation - Marketing - Management - Tone of voice - Copywriting - Audience Profiling - Campaign creation - Copywriting - Media Buying - Targeted campaignsMulti-touch - Fullfilment - Keyword optimisation - Content creation - Campaigns - Consultation - Keyword research - SEO - SEM - Pay per click - Library Photoshoots - Brand Focused - Your People - Brand focused - Production & services - Talking heads - Optimised for web - Event, exhibitions & conferens - Brand launches - Signage system - Vehicle livery - Secure web hosting - Domain registration - SSL certification - Email - Resposive e-shot design & build - E-shot management & distribution - Fully responsive & mobile optimised developmet - Open sources content management system - Multi language, Blog and e-commerce option - Secure, flexible & moduler - Annual repport and account - Brochures and periodicals - Stationery - Data and technical literature Visual Identity Creation Brand Print Digital traquevn@gmail.comwww.traquestudio.vn+842866865113
10 Our mind.Weexpertisecreativedon’tstartwithanendresultinWestartwiththeproblem , and from there find and provide multiple solutions to help you reach your audience and measure success. traquevn@gmail.comwww.traquestudio.vn+842866865113
11 Define the problem Enhance the brand experience Who you are What you do Why it matter How do you sell your brand How you look and perform InternalIdentity ExternalIdentity How you talk and interact with your audience Who’s buying? How you define yourself Define your market, focus your message Do they want what are sellingyou How do customeryourfeelaboutyourcompanyGivethem something to remember How dose the brand relate across all medium How do we innovate? How do we do it better?What’s good? What needs to changes short term and long term Execution & Maintenance To develope this you need to know how do you want to relate to your employees, customer and public Research, Analysis, Brainstorming Reposition? Repurpose? New market or What’soffering?success? Product systems andPlanningrelationships.forgrowth PromiseBrand Marketing AdvertisingRelationPublicInternal AdvertisingExternalidentityBrandWeb Web Web Web Web Store Store Event Event Event Product Product Print Print Print Print Print Brandvoice Brand voice StrategyAttribute Analysis experienceBrandBrandawareness Brand awareness Brainstorming Soul searching Brand Management Concept ( the big idea) BrandGoalsDevelopmentBrandarchitecture traquevn@gmail.comwww.traquestudio.vn+842866865113
12 Why work with us? - Your brand is undifferentiated. - You’re merging with or acquiring a company. - Your company is preparing to take a big step forward. - You need to reconnect with your customers and/or employees. - You need …. (production / craft / merchandise). traquevn@gmail.comwww.traquestudio.vn+842866865113
5. Build the brand experience: We bring a brand to life, expressing it for audience across all appropriate media
3. Create the brand identity: We develope the visual, verbal creative and elements that communicate those components and define your brand.
6. Production/ craft/ merchandise:
2. Define the brand strategy: We determine the core components that serve as the foundation of your brand identity, outlining its personality and positioning.
traquevn@gmail.comwww.traquestudio.vn+842866865113
13 Our creative workflow Pharse 1 workshopDiscovery workshopBrand Pharse 2Step 1 Step 4 Step 2 Step 3 Step 5 Step 6 theUncoverchallenge Makeplanthe BrandtheDefinebrandstrategyfoundation Community DevelopmenttheCreatebrandidentity Build the experiencebrand Production / craft / merchandise 1. Uncover challenge: Together, we pinpoint your oppotunities and challenges, then set a course for brand development, planning, launch and extension. These workshop are collaborative sesstions involving key stakeholders. They help identify and shape core brand elements.
4. Make the plan: We build on the brand foundation and develop communication strategys for a wide range of brand experiences. from launch to advertising campaign.
14 AsexpertiseprintmakingOuraboutiqueart&craftstudio,weprideourselves on craftsmanship. For this reason, we design, print, and assemble your stationery & merchandise in our studio by hand- ensuring that each piece gets the quality and attention it deserves. We also work with our trusted vendors and master printers that require bulky production inquiries with precision. traquevn@gmail.comwww.traquestudio.vn+842866865113
15 Our PracticesEco We commit to using environmentally conscious studio practices. We print on FSCcertificate papers or recycled papers that contain at least 30% post-consumer waste and we either re-use or recycle our office and shipping supplies. traquevn@gmail.comwww.traquestudio.vn+842866865113
16 Our work Our work covers brand identity, visual identity, brand strategy, marketing materials, content marketing, merchandise, packaging and much more. traquevn@gmail.comwww.traquestudio.vn+842866865113
17 traquevn@gmail.comwww.traquestudio.vn+842866865113Our work Tet 2020 gift set Announcement of high quality Viet Nam goods ceremony 2018 Annual journalist’s day greeting card Toyota Viet Nam Tet 2019 gift set Audi VietNam 2019 Lunar new year greeting card Green market Press card Wepro 2019 New year calendar Terrisa signature gift box NMI -Nguyen Minh Steal Quang Binh cave festival 2019 ThuducinvivationHouse 2020 Calendar Khai Hoan Traditional fishsauce packaging Quoc Huy Anh moon cake Tapestry fiscal year book Viet Nam Pavilion
Tet Gift Set 2020 traquevn@gmail.comwww.traquestudio.vntraquevn@gmail.comwww.traquestudio.vnwww.traquestudio.vntraquevn@gmail.comwww.traquestudio.vntraquevn@gmail.comwww.traquestudio.vntraquevn@gmail.com
“Gifts of nature - Journey of love” is a story about the joys, sincerity and kindness of Vietnamese This is the most invested project of the Traqué Associated with the gifts of positive energy and wish that the family is always healthy and happy.
Each gift is a delicate combination of ‘delicious’ and ‘beautiful’ gifts, including handmade hygiene and safety and are currently on the market due to the “Phien cho xanh tu te” and Start-up Network (SKC), program of the BSA.
GiftTetSet2019
2019printing.LunarNewYear 20
Traqué uses “exclusive models” in the Journey of Love calendar, turning them into homemade Tet greeting cards, bringing joyful messages for a good new year. Materials used are FSC fine art paper and digital
craft villages that any Vietnamese person can name. They’re also “private” memories give each others every spring. This is the most invested project of the Traqué New Year gift hamper project with a system Associated with the gifts of positive energy and
N2019ewYearCalendar
Traqué Annual Project: Day Greeting Card
The Journalist greeting card is a project by Traqué in every June. The whole idea is to portray the spirit and mission on the journalist’s work, a path to truth. Traqué begins with an internal product of Traqué Studio’s Flagship. Not only limited by the internal team, Traqué invites contributions from freelance artists to diversify the designs, not repeated over years.
Traqué Studio annual project : Greeting card and Gift on Journalist’s day 21st of June. Project target: - Seasonal Creative Campaign. - Graphic Design.
The Journalist greeting card combines with unique, sustainable values and environmental protection, Traqué offers gift sets for businesses. Come along with those gift sets is design services such as branding on artwork; studying and proposing messages in building relationships with the media enterprises.
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In the spirit of sustainable creativity, each tribute Journalist greeting card set is a digital print on high quality FSC standard fine art
Journalist’s
SteelNMI Field: Heavy industryTarget: Traqué invested in brand research before starting this project, devoting much effort to understanding the brand and giving strategic directions: from domestic steel employee psychology impact” once applying an improved brand identity, then proposed appropriate application. Brand logo, graphic elements were applied flexibly, multi-task and still streamlined; NMi Chronica Pro D uplica t e Slab
Another aesthetic identity in this project is the watercolor drawing technique, which brings the effect of expanding multi-dimensional space. Each painting represents one topic in 12 months in a year and was created by 6 artists. Topics were selected in the client’s 30-year journey. Traqué created them under artistic perspective, even turn some report number into art works.
Client: Thuduc Housing Development Corporation Field: Investment, real estate Project target: Creative Product
The desk calendar was followed, using 12 sets of drawings and matching details.
Thuduc House 2020 Calendar
As part of activities to celebrate the company’s 30th anniversary, Traqué makes a new year calendar for In order to tell the 30-year story, Traqué chose the spatial shape as an aesthetic identity throughout the design project... Hexagonal shapes in multi-dimensional space in order to show the time marks, the ideas throughout architecture, construction and housing in general. Especially, Traqué made completely handpainted designs to keep it friendly and truthful.
Traqué started with the premium product line of Terrisa Signature gifts - Premium Gift Set. Terrisa need a packaging for gift set in high-quality and sophisticated standards, but still must be friendly, positive feeling, bring good vibe to both givers and receivers. color, on purpose of highlighting the colors of the fruits. On the other hand, black is also a color that expresses the adjective “premium”. An art identity in this gift packaging is a fruit texture made in sketch style. Brand name details use golden foil. Another special thing, the design project is sync with the client’s year-end festival and Lunar New Year 2020.
TerrisaGiftSignatureBox
Client: Terrisa Premium Imported Fruit Field: Imported Fruit Project target Terrisa is a high quality imported fruits brand, proud to have the source of supply from trustworthy and strictly standards farms in the world such as USA, Australia, Korea, South Africa... After 3 years of operation, Terrisa’s packaging system needs a visual improvement With that goal, Traqué proposes to improve the branding identity system to be more applicable, better standard, especially packaging such as carton boxes, fruit bags, fruit stamps...
Khai butTraquéconveyTookvalueaboatshousesKhaiTraditionalHoanFishsaucePackagingHoanisoneoftheoldestfishsaucebrandsinPhuQuoc.KhaiHoanownsfamousbrewerywiththeslogan“TraditionisHonor”,investsinthelargestandmostmodernfishingontheisland.OntheoccasionofthetraditionalTetholidayin2020,KhaiHoanlaunchedspecialproductline,alimited-editionfishsaucebottlewiththenitrogenlevelupto49N,rareintheindustry,especiallybynaturalbrewingmethod.colorvesionwasdeveloped.ofsignatureproducts.Particularly,itmustbeplacedinthecontextofcompetitionwiththeun-transparencysuppliersinthemarket.researchonbrandsandmarkets,Traquéchosetoshowtheimageofthepackagetotwocontents,oneistraditional-astheclient’sslogan,isalsospecialvalue,naturalbrewing;theotheristheimpressionofthepackaging,standingoutinthedisplayspace.wantstodeliver2contentsinpackagingdesign,includenotonlythebestvisual,alsothesupportofmaterialsandprintingtechniques.Traquétestedonmanydifferent Industry: Traditional food manufacturer Project Target: Packaging design. Production supervisor.
Full color Black & white Traqué designed the items such as logo, POSM, backdrop… for all the events of Green Market, in the spirit of promoting green, clean, safe and consumer-friendly. Green Market’s core values by chance were similar with the values that Traqué Studio pursues: Sustainable development, Focus on High Quality and Support local products.
Target: Connect the agricultural specialty producers in a clean, decent process with Market: Support agricultural households, village, cooperatives, youth start-up clubs (organizations) who are producing local products with high standard of safety, green, clean, VietGap, Global gap… Encourage producing and consuming clean, safe, organic products. Promote and spread the habit of using clean, safe farm products. Raise knowledge, capability and competitiveness of the good farmers and good business units. Raise knowledge, capability and competitiveness of the good farmers and good business units. Raised and held by BSA center and High-quality Vietnamese Goods Business, Green Market is a place for safe agricultural and special products; local products bearing specific geographical indications of Vietnam. They are fresh, delicious and safe.
Green Market
Client: Quoc Huy Anh Corporation Field: Trading company Project target Packaging design Production supervisor
Quoc Huy Anh Moon Cake Packaging 28
Traqué proposed material with FSC certification, as a commitment to business consultancy towards sustainable development. Besides, the priority to use digital printing instead of offset printing to limit paper waste and ink. The Mid-Autumn gift box is one of the successful projects of Traqué, becoming an integral part of Quoc Huy Anh’s festive season media campaign.
Credit: Quang Binh Tourism Department
Client: Quang Binh Tourism Department Event: Quang Binh Cave Festival 2019 Project type Creative product Production supervisor
Quang Binh Cave Festival 2019 Invitation
Traqué used the terrain element as a set of event identity, inspired by the shape of “terraced fields” in caves (in photographs of famous photographers) and expressed by normal seismic waves used in geological studies.
To complete the idea, Traqué proposed a thick art paper, good ink capture, the surface is pressed with strong vein lines to create a solid, slightly rough feel of the stone surface. And of course, Traqué always prioritizes FSC standard art paper in design and product consultancy.
With the theme “Quang Binh - Endless Mystery”, Traqué proposed the ideas based on the experience of discovering images and content through layers of layers, similar to the journey to explore Quang Binh cave, seems to be endless, as known as the largest dry cave system in the world.
On the 7-year journey of Sustainable Craft, Traqué has always supported the nature conservation activities, responsible exploitation and minimizing human impact on the environment. Traqué brings this mind to the Quang Binh Cave Festival while receiving the honor to design and produce the Invitation Card for the Quang Binh Cave Festival Opening Ceremony.
Implement Toyota Vietnam Book and an exhibition of merchandises base on Toyota Vietnam’s identity.
The honor of the craft’s value. Books and merchandise were inspired by the traditional Japanese’s bamboo paper. If you need a special product for your business, Traque is proudly to be a first choice for you.
VietnamToyota
The honor of the craft’s value. Books and merchandise were inspired by the traditional Japanese’s bamboo paper.
The smooth coordination between partners. Writer, painter, data expert, designer, production… always on set.
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This project was appreciated by Japanese customer because of 3 main reasons:
Announcement of High-quality Vietnamese Goods Ceremony 2018 Biggest annual event for Vietnamese Business, Announcement of High-quality Vietnamese Goods Ceremony 2018‘s topic was “Rise” and keyword for every activities was“Technology”.
Announcement of High-quality Vietnamese Goods Ceremony was held on 07/02/2018 at White Place (Phu Nhuan district, HCMC).
2018, the year of “Rise”, oriented Business toward high-tech applying for productions and businesses. Activities at ceremony also related to technology. “Technology” – the keyword of activities at this ceremony.
Attendants included: 500 businesses from all over the country, 600 businesses was rewarded High-quality Vietnamese Goods Business, 100 media units and leaders of Ministry of Science and Technology, Ministry of Agriculture and Rural Development, Ministry of Industry and Trade, Ministry of Planning and Investment and leaders from different provinces. 31
Traqué invited some artists joined this project and together we created a motion card model. Of course, it’s not the only solution, we also thought about the invitation containing crystal screen with a short video clip, the invitation interacts with QR code, last but not least, the invitation attached an item made from latest material of this car model.
Please scan the QR code here to experience an interactive invitation was made by Traque and Audi’s Marketing team.
TheChallenge:BrandServices:PositioningE-Learnteam
VietnamAudi
faced several obstacles. As a fairly recent initiative at Blackboard, many internal teams either didn’t know E-Learn existed, or misunderstood the purpose of the magazine.
Not only the invitation for Audi new car release event, Audi wanted it’s also the calling for attendant. Once receiving the invitation, they would come anyway. The message must be strong as creative, modern, technology and elegance.
teamSolutions:worked to uncover how internal and external audiences thought about E-Learn Magazine, and define what they needed from an industry thought leader. The team discovered that the teaching & learning community had a remarkably different perspective on thought leadership—one that was closely linked to its definition of a leader.
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With sincere affection, Traqué cooperate with Wepro to create a gift to thank the journalists for their dedication and spread hope every day.
After many hard working days, Traque launched the exclusive card model “The chosen way” for Wepro’s Journalism Day campaign, portraying obstacles, morale and mission on the way finding truth.
PressWeprocards
In addition to the high-end art form cards, Traque designed a gift set with the spirit of “Awakening”, which included flower tea, glass cup, adding power to the “courageous pen”.
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Solutions: team worked to uncover how internal and external audiences thought about E-Learn Magazine, and define what they needed from an industry thought leader.
The High Quality Vietnamese Product Business Association, for the first time, led a business delegation that will participate in the 2017 ASEAN-India Expo and Forum held in Bangkok from August 2-5.
The team discovered that the teaching & learning community had a remarkably different perspective on thought leadership—one that was closely linked to its definition of a leader.
The association will also organise an international conference on “Promoting Trade between Việt Nam and Thailand: Where are the Market Opportunities for Businesspeople of the Two Countries in the Current ASEAN Context?” and a meeting between Vietnamese firms and Thai and international distributors and importers.
PavillionVietnam
Organised by the Thai Ministry of Commerce, the event is meant to strengthen the strategic partnership between ASEAN and India and enhance trade, investment and tourism connectivity between them. The event will have nearly 160 booths. The Vietnam Pavilion will promote the country’s image as well as specific cultural, culinary and tourism features, and introduce Vietnamese products with geographical indication status, national cuisine programmes, organic products, and porcelain.
Client: Tapestry Field: International High End Fashion Project typeCreative Productionproductsupervisor
Tapestry is known as the group that owns 3 international fashion brands: COACH, KATE SPADE and STUART WEITZMAN. Traqué has the opportunity to cooperate with Tapestry Vietnam since 2017, taking on the role of consulting and producing internal media printing in Vietnam market and offices of Southeast Asian countries. Especially, the group’s annual publication project, Fiscal Year 2018 (FY18), which is implemented by Traqué both in technical and page layout under the international Group’s brand-guideline, which is known as a perfectionist and high quality requirements. Before starting, Traqué team takes time to study the brand guideline, then offer selected images, colors, layouts and standards. Yellow - Black, the color that represents the Tapestry brand is used as the main color for FY18. After many printing trials on different materials, Tapestry and Traqué decided to use Mermaid fine art paper - a high-class paper with wavy texture on the surface.
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