2 minute read

Traffic Beauty Book

TRAFFIC

believes that BEAUTY is all about YOU. We are a collaborative collective of creative individuals – an evolving group of people – with a spectrum of perspectives on this ever-expanding space. We know the rules. We also know how to break them, We’re here to help you refine, define and express your point of view on beauty and branding. We’re the voice who can help you communicate your vision – through stories, words, faces, and illustrations – that make you unique.

Illustration by Mia Marie Overgaard © 2020

OUR STORY

Imagine the creative hotbed of Soho, NY in 1995. Artists, writers, photographers, fashion designers, gallery owners, and entrepreneurs roamed the cobblestoned streets, dressed in outrageous fashion and sharing ideas. In the iconoclastic spirit of the times, that’s where our doors opened, on Spring Street, with a vision of a new type of creative agency. Representing independent art directors, copywriters, and all the components of a traditional advertising agency was an innovative idea. It quickly proved itself to be the zeitgeist, as more amorphous relationships between talent, agencies, and clients became the optimal matchmaking plan for the best creative talent with the most compelling corporate campaigns and identities. And, all this without the overhead costs of a large agency.

We represent the top echelon of brand name talent while always unearthing artists, illustrators, photographers, and writers you’ve never heard of who are tapped by some of the world’s leading creative directors.

OUR CLIENTS include start-ups to established international brands and Fortune 500 companies. With a 360 degree view and a multicultural perspective, we offer expertise, seasoned and groundbreaking guidance in branding and strategy, creative direction and design. We also work with multimedia and multichannel advertising, and influencer and idea-oriented, content development, licensing, publishing, along with invaluable referrals for public relations. Given our wide array of clients across diverse sectors of the market we can facilitate co-branding and multi-level collaborations.

Clients we have collaborated with include Allure Magazine, Aramis, Aveda, Avon, Awake Cosmetics, Balenciaga Floredanica, Bath & Body Works, Bigelow, Bloomingdales, Calvin Klein Beauty, Chanel, Clinique, Club Monaco, Coty, Clinique, Diesel, Elle, Essence, Estee Lauder, Guess, Lancome, Laura Mercier, L’oreal, MAC Cosmetics, Marc Jacobs, Matrix, Maybelline, Neutrogena, Nordstrom, Noxzema, Nylon, Redken, Revlon, Saks Fifth Avenue, Select Communications, Sephora, Shiseido, Smashbox Cosmetics, Stephen Knoll, Sundari, Tiffany & Co., Vera Wang Victoria’s Secret, Vogue, and Weleda.

Photo: Michael Mundy © 2020

Photo: Michael Mundy © 2020

Image Licensing: Our rich art and photography archive is available for licensing.