LINDSAY POPE - GRAPHIC DESIGN

LINDSAY POPE

PORT FOL IO

Client: Pedestrian Project: Sandwich & Cheese Shop branding City: Lawrence, KS

LOGO

ALTERNATE LOGO

COLOR PALETTE

TYPESTYLES

GOTHAM MEDIUM

Hailen Regular

PATRIMA BOLD

SUPPORTING PATTERN

SUPPORTING ILLUSTRATIONS

PEDESTRIAN Sandwiches House Grilled Cheese $9/6 Cottonwood Cheddar Reserve and a Bloomy Rind Cheese with a Brown Butter Allium Spread Meat: add Country Ham +$ 2.50

Reuben $11/8 Meat: House-Made Corned Beef* Veg/Vegan: Marinated Tempeh

Muffuletta $11/8 Meat: Country Ham and Milano Salami Veg/Vegan: Broiled Eggplant and Roasted Red Pepper

Loaded Veggie $8 Farm Fresh Veggies - Ask for today’s flavor!

Burger $12 Meat: Ground Beef* with Pimento Cheese and Bacon Veg/Vegan: Beyond Meat Patty with Vegan Pimento Cheese and Rice Paper Bacon

All sandwiches come with (1) choice of a side: Summer Pesto Salad with Mint, Cilantro and Parsley

Southern Dill Potato Salad Soup of the Day Cup + $1.50 Bag of Potato Chips

* Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs may increase your risk of foodborne illness. ** House mayo is made with pasteurized yet uncooked eggs.

VARIOUS COLLATERAL

SIGNAGE

Client: The Bourgeois Pig Project: Coffee Shop & Bar Rebranding City: Lawrence, KS

LOGO

ALTERNATE LOGO

COLOR PALETTE

TYPESTYLES

OLIFANT REGULAR

HAILEN SANS

gotham book gotham book italic

SUPPORTING ILLUSTRATIONS

FOOD

RE PE TITION COF F E E ho u se cu p 2. 50 12 o z to -g o 2. 50 16 o z to -g o 3. 0 0 espresso 3. 0 0

b reve . 50 s h o t o f espresso 2. 0 0

macchiato (4oz ) 3.50 cappuccino (8oz ) 3.50 mocha 4.50 1 2oz to-go 4.50 1 6oz to-go 5.00

DAIRY SUBSTITUTES

ame ric an o 3. 00 cortado (5oz ) 3. 50 lat t e (1 2 or 16 oz ) 3. 75

flavor e d syrup . 50

n o charge

almond • oat • soy

V EG A N SLIDE RS $12 I m possible pattie s , ve g a n u m a m i “c h e e s e ” , pic k l e d o n i o n s

blackberry • caramel cherry • coconut • hazelnut house made rosemary house made vanilla

B R ATWURST $10 Le eway Fra n ks B rat w u r st , K ra u t , B row n M u st a rd

F R A NK FURTE R $10 Le eway Fra n ks Fra n kf u r te r, K ra u t , B row n M u st a rd *A l l se r ve d w i t h a b a g of c h i p s

TE A

(sport tea & pom egran ate)

hugo hot t e as 2.00 ois pig

da y e x i green true jasm in e green won der m in t herbal earl grey black 100 y r black

e t h e b o u rg

ic ed t e a 3.00 kanb ucha 5.00 spo rt t e a 3.00 spectator t e a 4.00

SANS COF F E E /ALCOHOL so da 2. 50

c oke • diet coke • sprite

g o sling ’s g ing er b eer 3. 0 0 italian so da 2. 50

italian cre am soda 3.00 le monade 3.00 shirle y t e mple 4.00

hugo chai latte 4 . 00 1 2 oz to-g o 3. 50 1 6 oz to-g o 4 . 00 simp ly oran g e grape frui t j ui ce 3. 00

HOUSE SPE CIALTIE S pu mpkin spic ed lat t e 7.00

t ume ric e lixir 5. 00

BRUNCH M ENU

(S AT U R DAY A N D S U N DAY O N LY)

V EG ETA R IA N B IS C U I T S A ND GRAV Y H A L F $ 5 / F U L L $8 Cou n tr y style m u sh roo m g ravy

B IS C U I T S A N D G RAV Y H A L F $ 5 / F U L L $8 Cou n tr y style sa u sa ge g ravy

MENUS & COLLATERAL

coffee & spirits

pig

ts oiin nt p s po law renc e , kans as est. 1994

VARIOUS COLLATERAL & SIGNAGE

Client: futurity.org Project: Branding & Website Refresh

LOGO

SUB BRAND LOGO

COLOR PALETTE

HEADLINE STYLE

NAVIGATION ICONS

WEBSITE DESIGN

NEWSLETTER FORMAT

Client: Egg Shop Project: Restaurant Branding City: New York City

LOGO

TAGLINES

COLOR PALETTE

EGGS Y’ALL

TYPESTYLES

FLAMA CONDENSED BASIC FLAMA CONDENSED SEMIBOLD FLAMA CONDENSED BOOK

YOU HAVE EGG ON YOUR FACE. NO REALLY, YOU DO.

SUPPORTING ILLUSTRATIONS

VARIOUS COLLATERAL

COLLATERAL

COLLATERAL

WEBSITE DESIGN

Client: simjang Project: Restaurant Branding City: Worcester, MA

BRAND MARK

LOGO

GRAPHIC ELEMENTS

COLOR PALETTE

TYPESTYLES

neutra display bold gotham medium

claytonia regular

th i s m e nu is inte nde d to be e njoye d fa mily style, dis he s will a rrive to the ta ble a s th ey a re rea d y.

hwe | raw

bap & myun | rice & noodles

bul | wood grilled

gul | half a dozen oysters* 19 gochujang cocktail, fish sauce mignonette, key lime

hwedeopbap | sashimi bowl* 14 faroe island salmon, kimchi, pickles, nori mushroom rice

yachae | cauliflower 16 brown butter crab vin, shiitake

hwe | tuna* 14 coconut, kiwi, pomelo yukhwe | raw beef tartare* 15 yolk, radish, charred scallion

dareun maht | other tastes saelleodeu | korean caesar* 10 romaine, tofu, cured egg

korean fried chicken wings or thighs small medium large

11 20 30

pick a sauce: spicy gochujang, miso soy-garlic or simjang s & p

grilled yu chyoi 9 braised peanuts, fried garlic kimchijeon | scallion kimchi pancake 13 pickled mussels, wild sesame mayo godeungeo | broiled mackerel* 15 grated daikon, lemon

nori buttered rice 4

bibimbap* 24 prime bulgogi beef, house kimchi, crispy rice, fried egg tteokbokki | sauteed rice cakes 19 braised lamb shoulder, black garlic, chunjang japchae | cold sweet potato noodle 9 chili vin, charred broccoli, mint

galbi | prime short rib* 23 grilled chicories, braised daikon, sesame mulgogi | whole fish* 23 green empress, daikon, apple, fried shallot, cashew wong gogi | huge prime rib eye* 87 uni butter, banchan

manila clam fried rice 18 white kimchi, grilled scallions

guk & jjigae | soups & stews haemul jjigae | spicy seafood stew 23 cuttlefish, scallops, rock shrimp, kimchi, beer

roasted local beets 9 tofu-sesame sauce, kumquat, crispy quinoa 7 2 s h r e w s b u r y s t r e e t w o r c e s t e r, m a 0 1 6 0 4 s i m j a n g w o r c e s t e r. c o m 7 74 2 4 3 7 7 5 0 @ s i m j a n g _ w o r c e s t e r @ s i m j a n g _ h e l l o @ s i m j a n g w o r c e s t e r

MENUS

bossam | pork belly 19 ssamjang, perilla leaf, kimchi, herbs

p l ea se i n fo rm yo u r ser ver i f a p erso n i n yo u r p a rt y h a s a fo o d a l l erg y.

2 0 % g ra t u i t i es w i l l b e a d d ed to a ny p a rt i es o f 6 o r m o re. *co n su m i ng raw o r u n d erco o ked m ea t s, p o u l t r y, sea fo o d , sh el l f i sh , o r eg gs m ay i n crea se yo u r ri sk o f fo o d b o rn e i l l n ess.

cocktails mai tai* r(h)ums, almond, mint, lime 10

screaming fat rat r(h)ums, coconut, pineapple, orange 11

margarita tequila, triple sec, lime, salt 9

by the glass sparkling nv sauvignon blanc, cara di casatico, colli di parma, piemonte it 11/40 nv glera & marzemino, alice, ose rose brut, veneto it 12/44 rose

pineapple expresso* r(h)ums, pineapple & coffee, lime 10

2016 carignane & zinfandel, farmstrong, field rose, mendocino ca 11/40 white

raft of dead monkeys rhum agricole, kina kina, citrus 10

simjang sling mezcal, benedictine, cherry, citrus 10

jungle bird 7 year indian rum, campari, pineapple, lime 10

nom nom nom rhum agricole, kahlua, coconut milk 10

MENUS

2014 riesling, bloomer creek, tanzen, auten vineyard, finger lakes ny 10/36 nv workbook white, california good drinking wine 8/ half a liter 19 red 2016 gamay, bouquetin, valle d’aosta it 11/40 nv workbook red, california good drinking wine 8/ half a liter 19

worcester

worcester

jared forman chef & owner 7 74 2 4 3 7 7 5 0

worcester

worcester

c: 718 570 2088

ja re d @ sim ja n gwo rce s te r.co m 7 2 s h rews b u r y s t re et wo rce s te r, m a 01 6 0 4 sim ja n gwo rce s te r.co m

worcester

BUSINESS CARDS

worcester

@ j a r e d f o r m a n

grand opening!

contemporary korean-american restaurant featuring

chicken & beer

fried chicken & beer!

free order of korean fried chicken thighs with any purchase

order of korean fried chicken thighs with any purchase

free

one per g uest . of fer expires septem ber 1 , 201 8 .

72 s h rews b u r y stre et worceste r, m a 01 6 0 4 7 74 2 4 3 7 75 0

simja ngworceste r.com

@ s i m j a n g w o r c e s t e r @ s i m j a n g _ w o r c e s t e r @ s i m j a n g _ h e l l o

PROMO CARDS

72 s h rews b u r y stre et worceste r, m a 01 6 0 4 7 74 2 4 3 7 75 0

simja ngworceste r.com

@ s i m j a n g w o r c e s t e r @ s i m j a n g _ w o r c e s t e r @ s i m j a n g _ h e l l o

SOCIAL & WEBSITE DESIGN

T-SHIRTS & HATS

ADDITIONAL COLLATERAL

GIFT CARDS

PHOTOSHOOT

Client: Crust Project: Bakery Rebrand City: Worcester, MA

LOGO

S

T

BAKES

COLOR PALETTE

CR

R

P

W

O

RC

EST

TYPESTYLES

AT S A C K E R S G O T H I C M E D I U M

H

O

U

BRAND MARK

E

TAGLINES

B O DY B Y C R U S T

STICKER: SMALL

BUSINESS CARD

118 M A I N S T R E E T W O R C E S T E R , M A 016 0 9 7 74 8 2 3 3 3 5 5 C R U S T B A K E S H O P. C O M

11 8 M A I N S T R E E T W O R C E S T E R , M A 016 0 9 7 74 8 2 3 3 3 5 5

C R U S T B A K E S H O P. C O M

 C R U S T B A K E S H O P # B O D Y B Y C R U S T

STICKER: LARGE

VARIOUS COLLATERAL

T

BAKES

H

P

CR

O

U

S

W

O

R

BAKESHOP

E RC EST

COFFEE CUP SLEEVES

PASTRY ID CARD

VARIOUS COLLATERAL

body by crust

Client: North Main Provisions Project: Specialty Market Branding City: Worcester, MA

BRAND MARK

GRAPHIC ELEMENTS

LOGO

COLOR PALETTE

ADDITIONAL LOGO LAYER

TYPESTYLES

PATRIMA BOLD PATRIMA REGULAR PATRIMA HATCHED

TAGLINES

SHOP WITH US WIN THE BEST HOUSEGUEST AWARD ELEVATE YOUR BEACH DAY WE WANT YOU TO BE FULL AND HAPPY

MA

IN

ST.

W O R C E ST E R ,

MA

01

4

4

20

S. CO

77

• P R OV I S I O N S •

BUSINESS CARDS 122 MAIN ST. WORCESTER, MA 01608 774 420 7434 NORTHMAINPROVISIONS@GMAIL.COM NORTHMAINPROVISIONS.COM  @NORTHMAINPROVISIONS

POSTCARDS

VARIOUS COLLATERAL

6

M

12

2

08

the magenta line does NOT print. it is a guide for trimming

74

34

N O RT H M A I N P R O

STICKER

VI

SI

ON

LET US CATER YOUR NEXT GATHERING Check out our catering menu for your next office meeting, book club, or as a hostess gift.

We offer a range of breakfast and lunch options using pastry and breads from our bakery, Crust Bakeshop. We also put together cheese platters and charcuterie boards that are loaded with the finest quality products that will impress any guest or friend.

We are excited to be part of your next event!

122 MAIN ST. WORCESTER MA 01608 774 420 7434 NORTHMAINPROVISIONS.COM  @NORTHMAINPROVISIONS

NOW OPEN! (YOUR NEW FAVORITE STORE)

We are excited to be part of the neighborhood!

Please enjoy 15% off your purchase when you bring in this postcard!

For holidays, special occasions, or any day you want to make feel special – we are here for all of your wine, cheese, and bread needs!

122 MAIN ST. WORCESTER MA 01608 774 420 7434 NORTHMAINPROVISIONS.COM  @NORTHMAINPROVISIONS

OPENING POSTCARD MAILER

CATERING

CATERING PLATTERS

LUNCH PLOUGHMAN’S LUNCH $18

CHEESE PLATTER

½ pound of Cheddar, Smoked Gouda or Blue Cheese, 1 Baguette, 2oz Butter,

Small 5 – 10 people $45

2oz of Onion Jam or Whole Grain Mustard, Assorted Pickles.

Assortment of 4 Cheeses; 1 Soft, 1 Cheddar or Gouda, 1 Bleu and 1

Add on; Ham or a ½ pound of a second Cheese for an additional $8

other selection from our case, 1 Jar of Preserve or Honey, Baguette or

THANKSGIVING

Crackers (gluten free options available), on a 11” Cutting Board PLATTERS

eople $125 dozen

PICNIC BASKET $50 (does not include price of basket) 1 Bottle of Wine (less than $20), ½ pound of 2 Cheeses, your choice of Jam or Honey, Baguette or Petit Toast

Add-ons include; Nuts, Seasonal Fruit, CHEESE FOR 10-15 Membrillo PEOPLE $75 (Quince Paste), Cheese Knife orFour Spreader, 11” 1 cheeses (1Stonecraft brie, 1 bleu, 1 10”, cheddar, Two charcuterie: Choice of:

pork rilette

herbed cheese)

pate

cured sausage

one box of crackers (gluten free options)

cured ham

one sliced baguette from Crust

Medium 10-15 people $65

housemade cranberry chutney, house pickles, honey

Add-ons include; Charcuterie items, Picnic Basket,Picnic Blanket,

$30

Cloth Napkins, Cheese Spreaders or Knives, Honey Wand, Wine Glasses

Assortment of 5 Cheeses; 1 Brie, 1 Bleu, 1 Gouda and 2 others from our FOR 15+ PEOPLE $155 case. 1 Jar of PreserveCHEESE or Honey, Baguette or Crackers (gluten free

Six cheeses (1 brie, 1 bleu, 1 gouda, 1 cheddar, 1 alpine, 1 herbed)

options available) pork

and Wine Key, Ice Packs.

Three charcuterie: Choice of:

rilette

pate

cured sausage

two boxes of crackers (gluten free options)

Add-ons include; Assorted Pickles, Charcuterie items, Seasonal Fruit,

cured ham

two sliced baguettes from Crust

housemade cranberry chutney, house pickles, honey, candied pepitas, olives

Membrillo (Quince Paste), 20” Wood Cutting Board, Cheese Knife or

SANDWICH PLATTER 6-12 people $65 8 sandwiches

ar

Spreader, Additional Preserve or Honey, Nuts, Stonecraft 11”, 12” or 13”

DIPS

12-15 people $120 15-20 people $145 21-30 people $195 15 sandwiches 18 sandwiches 25 sandwiches

orted $58

Vermont Turkey

Egg Salad

Misty Knoll Turkey Breast,

Local Eggs and House Made Aioli,

Vermont Cheddar, Lettuce,

Lettuce, Tomato

cheese spread made with cheddar, walnuts, beer, & mustard cup $6 pint $11 CHARCUTERIE BOARD

10– CHEESE 15 people POTTED

$75

spread1made with Sliced cheddar,Sausage, stilton and 1clarified butter Choice of 1 Cured/ Sliced English Ham (4oz), Cured/ Rillette or cup $5

pint $10

Pate, Cornichons or Assorted Pickles, Crostini or Crackers, Wholegrain

Tomato, Aioli

minimum

Seasonal Chicken Salad

rposes;

Ham and Gruyere

up via

Applewood Smoked Ham,

ed the

Gruyere, Lettuce, Tomato,

Cucumber Sandwich

Whole Grain Mustard

Dill, Yogurt Dressing, Lettuce

ue.

ENGLISH STYLE PUB CHEESE

Rotating Recipe on a Croissant

ject to

Mustard or BLUE Onion Jam SPREAD on a 20” Cutting Board CHEESE a silky blue cheese spread with a spiced walnut crust

Add-ons include; 1 Cheese, Charcuterie items, Spreaders, cup additional $8 pint $15 Membrillo (Quince Paste), Stonecraft 13”, 14”, 15”

WINE

// 6 bottles - 10% off • mixed case - 15% off

15-25 people $130 Assortment of 6 Cheeses; 1 Brie or Triple 1 Gouda, 1 Cheddar, PICKUP Crème, TIMES

Add on for +$1 per sandwich: Bacon | Roasted Veggie

10am - 2pm 2pm - 6pmFruit, Baguette 1 Bleu and 2 others from our Wednesday: Case, Membrillo or or Seasonal Thursday: 9pm - 12pm

and Crackers, 1 Jar of Jam and 1 Honey, 30” Cutting Board.

Orders must be placed by 6pm

Sunday November 18 and Spreader, Add-ons include; Stonecraft 15”, Cheese Knife

Y HAVE

Assorted Pickles, Charcuterie items, Nuts

LARGE SALAD $35 122 MAIN ST. WORCESTER, MA 01608

With Local Produce, Cheese, and House Made Vinagrette

PLEASE INFORM US OF ANY ALLERGIES IN YOUR PARTY

Don’t forget to check out our wide selection or wine, beer, and cider. We also have jams, nuts, olives, crackers, chocolates & so much more!

Great for gifts or for hosting.

NOTES:

774 420 7434 NORTHMAINPROVISIONS@GMAIL.COM NORTHMAINPROVISIONS.COM @NORTHMAINPROVISIONS.COM

Add on Chips $1.50/ Bag Q’s Nuts $3 each 122 MAIN ST. WORCESTER, MA 01608

MENUS

508 123 4567 NORTHMAINPROVISIONS.COM

WEBSITE DESIGN

SOCIAL

PHOTOSHOOT

Client: The Smith Project: Restaurant Re-Branding City: New York City, multiple location

BRAND MARK

GRAPHIC ELEMENT

LOGO

GRAPHIC ELEMENTS

COLOR PALETTE

TYPESTYLES

BELIZIO BOLD G OT H A M E N G R AV E R S M T B O L D

ARCHER

TAGLINES

THE COFFEE WITH YOUR PAPER SMITH THE I DRANK TOO MUCH AT LUNCH SMITH THE MY DIET STARTS TOMORROW SMITH THE I’M EATING STRAIGHT OUT OF THE CARTON SMITH

VARIOUS COLLATERAL

COLLATERAL

COLLATERAL//PACKAGING//MENUS

WEBSITE REDESIGN

PHOTOSHOOTS

INTERIOR & EXTERIOR SIGNAGE

BRAND MARK//COLLATERAL

GRAPHIC ELEMENT ON UNIFORM CONCEPT

Client: Calexico Project: Restaurant Brand Development City: Brooklyn NY, multiple locations

VARIOUS COLLATERAL

COLLATERAL

PACKAGING

SOCIAL MEDIA

EXTERIOR SIGNAGE

Client: The Grey Project: Restaurant Branding City: Savanah, GA

LOGO

GRAPHIC ELEMENTS

COLOR PALETTE

TYPESTYLES

olifant normal FUTURA BT Light

VARIOUS COLLATERAL

COLLATERAL

PACKAGING & MERCHANDISING

COLLATERAL

INTERIOR & EXTERIOR SIGNAGE

WEBSITE DESIGN

Client: The Meatball Shop Project: Restaurant Re-Branding City: New York City & Brooklyn NY, multiple locations

LOGO

GRAPHIC ELEMENTS

COLOR PALETTE

TYPESTYLES

SERIFA BOLD

INTERBOROUGH BOLD LA N D RY G OT H I C

Voltage FILOSOFIA

VARIOUS COLLATERAL

COLLATERAL

COLLATERAL

Client: Kingside Project: Restaurant Branding City: New York City, Viceroy Hotel

LOGO

GRAPHIC ELEMENTS

COLOR PALETTE

TYPESTYLES

frontage BOLD FUTURE BT MEDIUM

Thirsty Script

VARIOUS COLLATERAL

COLLATERAL

PACKAGING

SIGNAGE

Client: Steadfast Project: Restaurant Branding City: Chicago

LOGO

GRAPHIC ELEMENTS

COLOR PALETTE

TYPESTYLES

bebas neue G OT H A M B O O K

AT SACKERS ROMAN HEAVY

VARIOUS COLLATERAL

COLLATERAL

COLLATERAL

SIGNAGE

Client: Glaze Teriyaki Project: Restaurant Re-Branding City: New York City, Chicago, San Francisco, Madison WI

LOGO

GRAPHIC ELEMENTS

COLOR PALETTE

TYPESTYLES

governor ORATOR

TAGLINE

#GETGLAZED

BT

10

PITCH

VARIOUS COLLATERAL

COLLATERAL

PACKAGING

SIGNAGE

WEBSITE

Client: Mr. Purple Project: Bar Branding City: New York City, Hotel Indigo

VARIOUS COLLATERAL

Client: Sayulita Project: Bar Branding City: Los Angeles, Mondrian Hotel

VARIOUS COLLATERAL

Client: Reserve Project: Bar Branding City: New York City, Morgans Hotel

VARIOUS COLLATERAL

Client: Quarter + Glory Project: Bar Branding City: Washington DC

VARIOUS COLLATERAL

Client: Tequila Park Project: Restaurant Branding City: New York City, Hudson Hotel

LOGO

COLOR PALETTE

GRAPHIC ELEMENTS

PATTERN

TYPESTYLES

CHALET HELVETICA NEUE

Sedona Script

VARIOUS COLLATERAL

COLLATERAL

OPENING MAILER

ONLINE MARKETING

SIGNAGE

Client: Hudson Common Project: Restaurant Branding City: New York City, Hudson Hotel

LOGO

SUB BRAND LOGO

COLOR PALETTE

TYPESTYLES

HELVETICA NEUE BOLD CONDENSED

p l ay e r p r o

strangelove text

SUPPORTING ILLUSTRATIONS

VARIOUS COLLATERAL

PACKAGING

ONLINE MARKETING

SIGNAGE

OPENING MAILER