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LINDSAY POPE

Client: Pedestrian

Project : Sandwich & Cheese Shop branding

City : Lawrence, KS

ALTERNATE LOGO TYPESTYLES

GOTHAM MEDIUM

Hailen Regular PATRIMA BOLD

SUPPORTING ILLUSTRATIONS

SUPPORTING PATTERN

COLOR PALETTE

PEDESTRIAN Sandwiches

House Grilled Cheese $9/6

Cottonwood Cheddar Reserve and a Bloomy

Rind Cheese with a Brown Butter Allium Spread

Meat: add Country Ham +$ 2.50

Reuben $11/8

Meat: House-Made Corned Beef*

Veg/Vegan: Marinated Tempeh

Muffuletta $11/8

Meat: Country Ham and Milano Salami

Veg/Vegan: Broiled Eggplant and Roasted Red Pepper

Loaded Veggie $8

Farm Fresh Veggies - Ask for today’s flavor!

Burger $12

Meat: Ground Beef* with Pimento Cheese and Bacon

Veg/Vegan: Beyond Meat Patty with Vegan Pimento Cheese and Rice Paper Bacon

All sandwiches come with (1) choice of a side:

Summer Pesto Salad with Mint, Cilantro and Parsley

Southern Dill Potato Salad

Soup of the Day Cup + $1.50

Bag of Potato Chips

* Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs may increase your risk of foodborne illness. ** House mayo is made with pasteurized yet uncooked eggs.

Client: The Bourgeois Pig

Project : Coffee Shop & Bar Rebranding

City : Lawrence, KS

ALTERNATE LOGO TYPESTYLES

OLIFANT REGULAR HAILEN SANS

SUPPORTING ILLUSTRATIONS

COLOR PALETTE

house

REPETITION COFFEE

macchiato (4oz) 3.50

cappuccino (8oz) 3.50

FOOD

VEGAN SLIDERS $12

Impossible patties, vegan umami “cheese”, pickled onions

BRATWURST $10

Leeway Franks Bratwurst, Kraut, Brown Mustard

FRANKFURTER $10

Leeway Franks Frankfurter, Kraut, Brown Mustard

*All served with a bag of chips

TEA HOUSE SPECIALTIES

SANS COFFEE/ALCOHOL

BRUNCH MENU

(SATURDAY AND SUNDAY ONLY)

VEGETARIAN BISCUITS AND GRAVY HALF $5 / FULL $8 Country style mushroom gravy

BISCUITS AND GRAVY

VARIOUS COLLATERAL & SIGNAGE

Client: futurity.org

Project : Branding & Website Refresh

SUB BRAND LOGO

HEADLINE STYLE

COLOR PALETTE

NAVIGATION ICONS

Client: Egg Shop

Project : Restaurant Branding

City : New York City

EGGS Y’ALL

YOU HAVE EGG ON YOUR FACE. NO REALLY, YOU DO.

FLAMA CONDENSED BASIC

FLAMA CONDENSED SEMIBOLD

FLAMA CONDENSED BOOK

simjang

Project : Restaurant Branding

City : Worcester, MA

Client:

GRAPHIC ELEMENTS TYPESTYLES

COLOR

claytonia regular

| raw

gul | half a dozen oysters* 19 gochujang cocktail, fish sauce mignonette, key lime

hwe | tuna* 14 coconut, kiwi, pomelo

yukhwe | raw beef tartare* 15 yolk, radish, charred scallion

dareun maht | other tastes

saelleodeu | korean caesar* 10 romaine, tofu, cured egg

grilled yu chyoi 9 braised peanuts, fried garlic

kimchijeon | scallion kimchi pancake 13 pickled mussels, wild sesame mayo

godeungeo | broiled mackerel* 15 grated daikon, lemon

roasted local beets 9 tofu-sesame sauce, kumquat, crispy quinoa

this menu is intended to be enjoyed family style, dishes will arrive to the table as they are ready.

bap

myun | rice & noodles

hwedeopbap | sashimi bowl* 14

faroe island salmon, kimchi, pickles, nori mushroom rice

bibimbap* 24 prime bulgogi beef, house kimchi, crispy rice, fried egg

wings or thighs

pick a sauce: spicy gochujang, miso soy-garlic or simjang s & p

tteokbokki | sauteed rice cakes 19 braised lamb shoulder, black garlic, chunjang

yachae | cauliflower 16 brown butter crab vin, shiitake

bossam | pork belly 19 ssamjang, perilla leaf, kimchi, herbs

galbi | prime short rib* 23

grilled chicories, braised daikon, sesame

japchae | cold sweet potato noodle 9 chili vin, charred broccoli, mint

manila clam fried rice 18 white kimchi, grilled scallions nori buttered rice 4

haemul jjigae | spicy seafood stew 23 cuttlefish, scallops, rock shrimp, kimchi, beer small medium large 11 20 30

72 shrewsbury street worcester, ma 01604 simjangworcester.com 774 243 7750  @simjang_worcester  @simjang_hello  @simjangworcester

mulgogi | whole fish* 23 green empress, daikon, apple, fried shallot, cashew wong gogi | huge prime rib eye* 87 uni butter, banchan

please inform your server if a person in your party has a food allergy.

20% gratuities will be added to any parties of 6 or more.

*consuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness.

cocktails

mai tai*

r(h)ums, almond, mint, lime 10

screaming fat rat

r(h)ums, coconut, pineapple, orange 11 margarita

tequila, triple sec, lime, salt 9

pineapple expresso*

r(h)ums, pineapple & coffee, lime 10

raft of dead monkeys

rhum agricole, kina kina, citrus 10

simjang sling

mezcal, benedictine, cherry, citrus 10

jungle bird

7 year indian rum, campari, pineapple, lime 10

nom nom nom rhum agricole, kahlua, coconut milk 10

by the glass

sparkling

nv sauvignon blanc, cara di casatico, colli di parma, piemonte it 11/40

nv glera & marzemino, alice, ose rose brut, veneto it 12/44

rose

2016 carignane & zinfandel, farmstrong, field rose, mendocino ca 11/40

white

2014 riesling, bloomer creek, tanzen, auten vineyard, finger lakes ny 10/36

nv workbook white, california good drinking wine 8/ half a liter 19

red

2016 gamay, bouquetin, valle d’aosta it 11/40

nv workbook red, california good drinking wine 8/ half a liter 19

jared@simjangworcester.com 72 shrewsbury street worcester, ma 01604 simjangworcester.com  @jaredforman

 @simjang_hello free order of korean fried chicken thighs with any purchase

72 shrewsbury street worcester, ma 01604 774 243 7750 simjangworcester.com  @simjangworcester  @simjang_worcester

T-SHIRTS & HATS

GIFT CARDS

: Bakery Rebrand

City : Worcester, MA

Client: Crust

Project

BRAND MARK

BODY BY CRUST

TYPESTYLES

AT SACKERS GOTHIC MEDIUM

TAGLINES

COLOR PALETTE

WORC E STER

VARIOUS COLLATERAL

COFFEE CUP SLEEVES

PASTRY ID CARD

Client: North Main Provisions

Project : Specialty Market Branding

City : Worcester, MA

GRAPHIC ELEMENTS

TAGLINES

SHOP WITH US WIN THE BEST HOUSEGUEST AWARD

ELEVATE YOUR BEACH DAY

WE WANT YOU TO BE FULL AND HAPPY

ADDITIONAL LOGO LAYER

TYPESTYLES

PATRIMA BOLD

PATRIMA REGULAR PATRIMA HATCHED

COLOR PALETTE

LET US CATER YOUR NEXT GATHERING

Check out our catering menu for your next office meeting, book club, or as a hostess gift.

We offer a range of breakfast and lunch options using pastry and breads from our bakery, Crust Bakeshop. We also put together cheese platters and charcuterie boards that are loaded with the finest quality products that will impress any guest or friend.

We are excited to be part of your next event! 122

(YOUR NEW FAVORITE STORE)

We are excited to be part of the neighborhood! Please enjoy 15% off your purchase when you bring in this postcard!

For holidays, special occasions, or any day you want to make feel special – we are here for all of your wine, cheese, and bread needs!

CATERING

LUNCH PLATTERS

PLOUGHMAN’S LUNCH $18

½ pound of Cheddar, Smoked Gouda or Blue Cheese, 1 Baguette, 2oz Butter, 2oz of Onion Jam or Whole Grain Mustard, Assorted Pickles.

Add on; Ham or a ½ pound of a second Cheese for an additional $8

PICNIC BASKET $50 (does not include price of basket) 1 Bottle of Wine (less than $20), ½ pound of 2 Cheeses, your choice of Jam or Honey, Baguette or Petit Toast

Add-ons include; Charcuterie items, Picnic Basket,Picnic Blanket, Cloth Napkins, Cheese Spreaders or Knives, Honey Wand, Wine Glasses and Wine Key, Ice Packs.

Vermont Turkey

Misty Knoll Turkey Breast, Vermont Cheddar, Lettuce, Tomato, Aioli

Ham and Gruyere

Applewood Smoked Ham, Gruyere, Lettuce, Tomato, Whole Grain Mustard

Egg Salad Local Eggs and House Made Aioli, Lettuce, Tomato

Seasonal Chicken Salad Rotating Recipe on a Croissant

Cucumber Sandwich Dill, Yogurt Dressing, Lettuce

Add on for +$1 per sandwich: Bacon | Roasted Veggie

LARGE SALAD $35

With Local Produce, Cheese, and House Made Vinagrette

CHEESE PLATTER

Small 5 – 10 people $45

Assortment of 4 Cheeses; 1 Soft, 1 Cheddar or Gouda, 1 Bleu and 1 other selection from our case, 1 Jar of Preserve or Honey, Baguette or Crackers (gluten free options available), on a 11” Cutting Board

Add-ons include; Nuts, Seasonal Fruit, Membrillo (Quince Paste), Cheese Knife or Spreader, Stonecraft 10”, 11”

Medium 10-15 people $65

Assortment of 5 Cheeses; 1 Brie, 1 Bleu, 1 Gouda and 2 others from our case. 1 Jar of Preserve or Honey, Baguette or Crackers (gluten free options available)

Add-ons include; Assorted Pickles, Charcuterie items, Seasonal Fruit, Membrillo (Quince Paste), 20” Wood Cutting Board, Cheese Knife or Spreader, Additional Preserve or Honey, Nuts, Stonecraft 11”, 12” or 13”

CHARCUTERIE BOARD

10– 15 people $75

Choice of 1 Cured/ Sliced Ham (4oz), 1 Cured/ Sliced Sausage, 1 Rillette or Pate, Cornichons or Assorted Pickles, Crostini or Crackers, Wholegrain Mustard or Onion Jam on a 20” Cutting Board

Add-ons include; 1 Cheese, additional Charcuterie items, Spreaders, Membrillo (Quince Paste), Stonecraft 13”, 14”, 15”

15-25 people $130

Assortment of 6 Cheeses; 1 Brie or Triple Crème, 1 Gouda, 1 Cheddar, 1 Bleu and 2 others from our Case, Membrillo or Seasonal Fruit, Baguette and Crackers, 1 Jar of Jam and 1 Honey, 30” Cutting Board.

Add-ons include; Stonecraft 15”, Cheese Knife and Spreader, Assorted Pickles, Charcuterie items, Nuts