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IZAK ZENOU LICENSING BRAND BOOK

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Izak the Artist

Over the last two decades Izak has forged a reputation as one of the globes most prolific fashion illustrators. His love of women, fashion, and style icons such as Audrey Hepburn and Ines de la Fressange inspire his whimsical and enchanting view of life. Whether his distinctive characters are meeting for cocktails with girlfriends, taking a stroll through the park, or shopping with their puppies in tow, each vignette boasts Izak’s optimistic and confident vision of the world.

Izak has lent his colorful and fresh fashion authority to a diverse range of advertising, promotional, and editorial clients across the globe. Some of these illustrious clients include: Sephora, who is going into the third season with an IZAK capsule collection of branded cosmetics bags and accessories; Celine, whom Izak worked closely with to produce a series of scarves; Guerlain, who created a limited edition Valentine’s fragrance with Izak; and perhaps most notably, after 15 years of collaboration, Izak continues to dazzle shoppers as the face of Henri Bendel, New York’s premier source for cutting edge style.

Izak started his career working for Chanel fragrances, so it was with great pleasure for them to work together again in 2012. Izak created an exciting instore promotional campaign for Chanel beauty. Lancome continues to see Izak as their illustration ambassador featuring his work worldwide in their gift with purchase and promotional programs.

Clients also include Bulfinch Press, Catherine Malandrino, Coty, Crimson Books, Domino Magazine, Harlequin Books, John Lobb, Laura Mercier, Lilly Pulitzer, L’Oreal, Revlon, Rizzoli, Scholastic, Sephora, Target, The

Limited, Virginia Slims, WE Channel, Woolite and Vera Wang. Izak has also worked with many of the worlds leading fashion publications including: American Vogue, French Vogue, Vogue Spoza, Vogue Bambini, Australian Vogue, English Vogue, Vogue Nipon, German Vogue, Cosmo Girl, Elle, Essence, Self, Brides, Gotham, Marie Claire, InStyle, Fidget, Mme Figaro, New York Times Magazine, New Yorker, Town and Country, Wall Street Journal, Officiel, Ophrah, and Travel & Leisure.

His continuously growing catalog of books include Billy Joel’s “A New York State of Mind” by Scholastic; Bohemian Manifesto by Bullfinch Press; Cooking For Mr. Latte, a Crimson Books series by Amanda Hesser; Harlequin, a six book series by Carole Matthews; The Nanny Diary series, Parachute Publishing; Princess by Francesca Castagnoli, Broadway Books, Mommy Needs a Time Out and Mommy Needs a Martini by Julie Klappas, 2 Lilly Pulitzer books and calendars on lifestyle and entertaining. Izak is the featured artist in the just published, “How to Become a Fashion Designer,” by Wiley & Sons.

The fashion world is excited about Izak’s forthcoming coffee table book that is slated for publication in the spring 2016.

Izak the Brand

For years IZAK’s witty, whimsical illustrations have taken fashion to new places. His work, long associated with exclusive brands and high-end publications instantly conveys a breezy, fashionable style, and fresh enchanting view of life. His women are attractive, optimistic, confident, charming, feminine, and modern – exactly how women idealize themselves. IZAK’s colorful world is now a lifestyle of its own, lending a fun fashion authority wherever he puts his brush. And just as we have come to trust IZAK’s work to direct us to what is trendy and of-the-moment in other brands, we can now rely on Izak himself to do that with his own line of products.

IzakproductsarecarriedbyTarget,Sephora,Apple,At&tandVerizonstores,Macy’s,Dillards,andspecialtygiftstores across the country.

Brand Positioning: Light hearted, fun ,and all about style. It is neither serious or self-important. The brand motto is “smile.” The smiley swoosh under the logo reinforces this positive spirit. The brand’s target market is age 14-35 fashion oriented women with products targeted to mid-tier department stores and massmarket retailers. As a lifestyle and accessories brand, IZAK focuses on product categories that appeal to its young female fashion oriented demographic. The products stand out on their own, and also in harmony with more existing neutral product designs already in the marketplace, giving a fun twist and color to life. While they are affordable they embody good taste and design. Today IZAK products are sold in 15,000 retail doors in over 30 countries on 4 continents with over $20 million in retail sales.

Copyright Notice: This book and all of its contents/images is copyright of Izak Zenou © 2015. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited and punishable by law.

Licensing

It should be no surprise that the areas Izak has developed through licensing are those he knows best, and those most intimately associated with an exciting, sociable, effervescent lifestyle. When women want to project a fresh, fashionable attitude – when they want to show that they get it – Izak is the one to help them do it.

Izak has collections in the following categories:

Custom Social Stationery…for the little notes and invitations that make life fun.

Accessories, including Totes, Handbags, Wallets and Cosmetics Bags…because everyone wants to look good and feel young.

Tech Accessories…to help us stay fashionably connected.

Bank Checks and Credit Cards…because, who wouldn’t want even the most mundane aspects of life to bring joy...

Back to School and Everyday Stationary...to turn the everyday into a charming adventure.

Izak is looking for licensees in the following categories to complement his existing range of products currently selling at retailers around the world:

Watches and Jewelry

Tabletop and Home Décor

Wallpaper

Bedding and Bath

Intimate Apparel

Footwear

Beach Accessories (Beach Totes, Towels, Umbrella, Beach Chair, etc.)

Pet Accessories

...and anything else you might imagine!

Gifts ... because everyone deserves one!

Chic Voyage

For the Get Up and Go Girl!

Travel with Style!

Make Up!

iphone Cases Talk!

Passport Cases

Candle Collection for him

for her

Bedding Sleep Sleep Dream...

We are looking for a bedding and bath partner

Bags!

I’m in a New York mood...
Arigato Tokyo

Fragrances for Peru!

Perfume!

Izak @ Sephora

New products, new ideas. Fresh work for each. Customized concept and what makes the product succeed.

Customized to fit. This is what brings excitement to a

Happy Pattern

Life is a celebration!

Totes, totes and more totes...

SIZE:ROCKERCHICPRINTEDNYLON 8”wX4.5”hX1”d

W YORK DELI CANVAS 15” LAPTOP BAG SIZE: 16”w X 13”h X 2.5”d
NEWYORKDELICANVASSHOULDERBAG SIZE:9.5”wX10”hX2”d

ROCKER CHIC PRINTED NYLON BACKPACK

SIZE: 12”w X16”h X5”d

ROCKER CHIC PRINTED NYLON iPAD COVER SIZE: 8”w X10”h X1.25”d

ROCKER CHIC PRINTED NYLON SHOULDERBAG SIZE: 9”w X 7.5”h X 4.25”d

ROCKERCHICPRINTEDNYLONLARGETOTE SIZE:16”wX17”hX4.5”d

SIZE:ROCKERCHICPRINTEDNYLONHOBO 14.25”wX12”hX6”d

Credit Cards!

Watch Out!

Hanging Charm Strap Watches
Working Girl Ceramic Watch
Double Layer Strap Watch
Ciao Bella Roma My Paris Plastic Watches

Lola

Large Cuff Watches
Floral Cuff Watch

http://www.decalgirl.com/artwork/1/20/178/0/0/0

Wrap it up

Izak t-shirts

Macy’s New York

Social Stationery

Discerning customers know that the most indulgent accessory of all is a handwritten note sent to a girl’s best friends, just because. Izak custom stationery is available through Expressionary.com.

We are still seeking a licensing partner where Izak’s world willcome to life with enchanting notecards, gift wrap and desk sets.

Back to School Gift Bags

PaperProducts

EveryDay! PaperProducts

Licensing Images for 2016

Brand Design Guidelines

IZAK signature must always be used in its full form. (fig. 1)

All illustrations must have Izak signature.

IZAK logo must be used on all licensing products. (fig. 2)

Logo must be black, with minor exceptions.

IZAK hang tag must be used on all licensing products. (fig. 3)

Any alterations to illustrations must be approved by Izak.

Brand Fonts:

Trade Gothic Light

Trade Gothic Medium

Trade Gothic Bold No. 2

Gotham Light

Gotham Book

Gotham Medium

Use Izak handwriting and hand drawn elements to enhance layout.

Such as for use on headlines and tag lines.

Izak’s Handwriting and alphabet will be provided for custom use.

Use handwritten copyright text when appropriate.

2

3

Fig.
Fig.

Hangtag - 2 options

Izak Charm and Button must be used as a round flat shape with either Izak Signature or Izak Brand Logo (fig. 4)

All licensing products must use circular shape motif of the Izak Signature and Brand Logo when appropriate (fig. 5)

Correct use of shape

Incorrect use of shape

Correct use of shape

Fig. 4
Fig. 5

Commercial Work

Ann Taylor

Assouline

Bath & Body Works

Bravo TV

Brides

Bulfinch Press

Carlyle Hotel

Catherine Malandrino

Celine

Chanel

Clairol

Clarins

Council of Fashion

Designers

Crimson Books

Elle Magazine

Guerlain

Henri Bendel

Instyle

John Lobb

Frenchway Travel

Harlequin Publishing

Harper Collins

Lancome

Lilly Pulitzer

Marie Claire

New York Times Magazine

Oprah Magazine

Parachute Publishing

Paul Smith

Penguin Books

Rizzoli

Scholastic Press

Target

Travel & Leisure

Virginia Slims

Vogue Sposa

W.W. Norton & Co

Woolite

Vendome Press and many more...

Marie Claire Japan

Diary Henri Bendel

Notebook

Henri Bendel

have it all!

HEB41760_01a 5/3/06 10:33 PM Page 1

Lancome 2009-2014

is your special someone a bendel girl? treat her to the ultimate indulgence: a private party at henri bendel.

Henri Bendel
Advertising, print promotions, in-store branding and product licensing 1997-2013

IZAK for Henri Bendel Hampton Jitney Summer 2012

“Cooking for Mr. Latte”by Amanda Hesser W.W. Norton & Co 2004-2006
Princess: You Know Who You Are Broadway Books 2004
Clairol Ad Campaign 2004
Bohemian Manifesto Bulfinch Press 2005
The New Beauty Secrets Laura Mercier Atria Publishers, 2009
Guerlain Fragrance 2009

2 Lilly Pulitzer books and calendars on lifestyle and entertaining

Harper Collins 2004-2006

A New York State of Mind Collaboration with Billy Joel Byron Preiss and Scholastic Press 2005

Vera Wang Princess Interactive Website 2007-2009

Chanel Allure Eau de Parfun Illustration Edition 1997
The Fashion Show Bravo, 2009-2010
The Carlyle Hotel 2010
Vogues

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