Fayette Hickox — Writer

fayette hickox copywriter /creative director TRAFFIC CREATIVE MANAGEMENT 135 EAST 15TH STREET NYC 10003 T. 1212 734 0041 E. INFO@TRAFFIC-NYC.COM

COPYWRITING product naming promotional/collateral pieces catalogs tagline development advertising editorial

BRANDING creating a voice development of internal brand identifying core audience strategies and product vision

Fayette Hickox is a creative director and brand strategist with extensive experience helping brands discover a distinctive positioning, image and voice. He helps brands become market leaders through creative leadership.

His background spans advertising, journalism and literature. He has held senior creative roles at three divisions of Estee Lauder: Aramis & Designer Fragrances, Clinique and Prescriptives. He was the first head of copy at the Arnell Group, collaborating closely with branding seer Peter Arnell. He was an editor at Interview Magazine, Vanity Fair and Managing Editor at the Paris Review. His articles have appeared in Connoisseur, Spin, Graphis and Connaissance des Arts.

Fayette’s work is infused with wit, style and freshness. His clients have included Aveda, Burpee Seed, Creative Time, DKNY, Edelman Arts, Ethan Allen, Lifetime Television, Lovesac Furniture, Marie Claire Magazine, Mars, National Enquirer, Orient Express, Ralph Lauren Fragrances, Revlon, Sundance Channel, Vanity Fair Magazine, and Victoria’s Secret Beauty.

B U D G E T L I V I N G M AG A Z I N E AD Proposed Campaign

Extravagantly smart.

M AC H I N E C LOT H I N G CO M PA N Y AD Proposed Campaign

mens sport and casual wear

push the limit

M AC H I N E C LOT H I N G CO M PA N Y AD Proposed Campaign

Make your own rules.

mens sport and casual wear

C R E AT I V E T I M E AD Locall

Encounter Creative Time Jeremy Blake Zhang Huan Cai Guo-Qiang

The 59th Minute, Panasonic Astrovision, Times Square

Art on the Plaza, The Ritz-Carlton New York, Battery Park

Central Park

CREATIVE TIME

Modern IDENTITY

www.creativetime.org

C R E AT I V E T I M E AD Local

Creative Time Encounters for Summer 2003 Jeremy Blake, Zhang Huan Cai Guo-Qiang

The 59th Minute, Panasonic Astrovision, Times Square

Art on the Plaza, The Ritz-Carlton New York, Battery Park

CREATIVE TIME

www.creativetime.org

Central Park

W. AT L E S S B U R P E E Proposed Advertising Campaign

Raphanus sativus Start indoors, 22-45 days harvest Fresh radishes have more than 20 mg. of vitamin C. More for their weight than oranges.

Buying them from the grocery store reduces the vitamin content by half.

GROW

W. AT L E S S B U R P E E Proposed Advertising Campaign

GROW

Penelope Hobhouse Gardening guru, Author, Seed grower

Thank you.

CONTACT:

TRAFFIC CREATIVE MANAGEMENT 135 EAST 15TH STREET NEW YORK, NY 10003 T. 1212 734 0041 E. MICHELLEVE@TRAFFIC-NYC.COM