fayette hickox copywriter /creative director
COPYWRITING
product naming promotional/collateral pieces catalogs
tagline development advertising
editorial
BRANDING
creating a voice development of internal brand identifying core audience strategies and product vision
Fayette Hickox is a creative director and brand strategist with extensive experience helping brands discover a distinctive positioning, image and voice. He helps brands become market leaders through creative leadership.
His background spans advertising, journalism and literature. He has held senior creative roles at three divisions of Estee Lauder: Aramis & Designer Fragrances, Clinique and Prescriptives. He was the first head of copy at the Arnell Group, collaborating closely with branding seer Peter Arnell. He was an editor at Interview Magazine, Vanity Fair and Managing Editor at the Paris Review. His articles have appeared in Connoisseur, Spin, Graphis and Connaissance des Arts.
Fayette’s work is infused with wit, style and freshness. His clients have included Aveda, Burpee Seed, Creative Time, DKNY, Edelman Arts, Ethan Allen, Lifetime Television, Lovesac Furniture, Marie Claire Magazine, Mars, National Enquirer, Orient Express, Ralph Lauren Fragrances, Revlon, Sundance Channel, Vanity Fair Magazine, and Victoria’s Secret Beauty.
Extravagantly smart.
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