AMY SWIFT—Copywriter Brander

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AMY SWIFT

Copy Writer and Brand Strategist

Razor sharp instincts meet trend psychic scribe to form what Lucky Magazine calls a “Madison Avenue arbiter of style.” Amy’s unique ability to translate the essence of a brand, person or image into a finely tuned language puts her among advertising’s go-to girls. From naming and taglines to ghost writing, Ms. Swift’s unique talents in creating a persuasive and definitive voice makes her calling card one of the busiest in Los Angeles and New York.

Ms. Swift brings a seasoned and in depth knowledge of fashion, beauty, lifestyle and consumer products to her work as a copywriter and brand strategist. She is a specialist at connecting with consumers through words and ideas, and is a highly regarded creator of both internal and external communications. Brands such as MGM Mirage, Christian Dior, Tommy Hilfiger, Liz Lange, Mandarin Oriental, CityCenter, Bath & Body Works, Concord Watches and Ralph Lauren are among many that have been articulated or repositioned by Amy Swift. Her work as a ghost writer for a number of personalities including Dr. Phil and Cindy Crawford puts her in a niche category, and illustrates her capacity to get inside subjects and craft effective stories and voices on their behalf. As a former Vice President for the model/entrepreneur/activist, Christy Turlington, Amy gained exposure to international fashion photographers like Arthur Elgort, Steven Klein and Patrick Demarchelier as well as world-renowned stylists, creative directors and executives. These influences have honed her modern voice and aesthetic, and ability to connect with both luxury and massmarket brands.

Amy is also the founder of SMARTY (www.smartypeople.com), a network of women in business. Monthly she moderates panel discussions where entrepreneurial stars share their stories and journeys to audiences ranging from 50 to 300. Amy is also a frequent panelist on the women’s conference circuit, is an on-air consultant to Kimora Lee Simmons on the Style Network television show, “Life in the Fab Lane” and regular contributor to media publications as a brand and small business expert. She is the co-author of “Ladies Who Launch: Creativity and Entrepreneurship as a Lifestyle” (St. Martin’s Press 2008), and was the founding editor in chief of Ladies Who Launch. Amy editorial writing can be found in Contents Magazine, a pop culture publication devoted to celebrity profiles, New York Magazine, One World and Cooleh.

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copyright notice: This book and all of its contents/images is copyright of Davies and Starr. © 2013. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited and punishable by law.