Juniata Campaign Case

J U N I ATA C O L L E G E

Dear Friends of Juniata, For nearly 150 years, Juniata College has been a beacon of transformative education, shaping minds and changing lives. Our legacy is one of innovation, empowerment, and global impact—a legacy that continues to grow thanks to visionary supporters like you.

Today, we stand at the threshold of an exciting new era. The world is evolving at a rapid pace, and Juniata is poised to lead the charge in preparing students to become the changemakers of tomorrow. Our signature approach, centered on the Program of Emphasis, equips graduates with the adaptability and critical thinking skills needed to tackle the world’s most pressing challenges.

We are thrilled to announce “Our Promise: Building Juniata’s Legacy Together”— our most ambitious campaign yet. This initiative isn’t just about sustaining our institution; it’s about amplifying our ability to create positive change on a global scale. Through this campaign, we will empower students through expanded scholarship opportunities, enhance our world-class facilities to foster groundbreaking research and collaboration, attract and retain exceptional faculty who inspire the next generation of leaders, and strengthen our endowment to ensure Juniata’s transformative impact for centuries to come.

Your support goes far beyond our campus. It ripples out into the world as our graduates tackle real problems facing our world. By investing in Juniata, you are investing in a better future for us all. As we look ahead, we envision a Juniata that continues to push boundaries, challenge conventions, and nurture future leaders who will shape the course of history. With your partnership, we will turn this vision into reality.

Thank you for believing in the power of education to change the world. Thank you for recognizing the unique role Juniata plays in cultivating tomorrow’s visionaries. And thank you for joining us in writing the next extraordinary chapter of Juniata’s story.

Together, we will build a brighter future for all.

James A. Troha, Ph.D. President

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Our Promise

Building Juniata’s Legacy Together Since its founding in 1876, Juniata College has been more than just an institution; it has been a journey—a journey for students, educators, and community members, each seeking purpose, wisdom, and connection. Generations of Juniatians have walked these grounds, each one leaving their own imprint, lifted by a shared mission of growth, curiosity, and service.

Today, Juniata stands at a crossroad. To sustain an enduring legacy and meet the demands of an ever-changing world, we need to secure Juniata’s future with a transformative surge of support that can only come from a major campaign initiative.

We are calling on our donors and friends to join us on this journey, a shared responsibility to ensure that Juniata’s legacy remains as enduring as ever, for every student who will walk these paths tomorrow. Securing Juniata’s financial future will equip us to face any challenge with the confidence that Juniata’s mission will persevere and thrive.

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Staying True, Moving Forward Building on Our Values to Meet the Challenges of Tomorrow An Exceptional Educational Community A close-knit community of 1,200 students, 100 full-time faculty, and 400 staff members, Juniata College nurtures curiosity, encourages individuality, and offers countless opportunities for personal and academic growth.

Here, students explore their passions and find their purpose.

Like many liberal arts colleges, Juniata is facing some significant challenges, including rising education costs, fewer high school graduates, aging infrastructure, and the uncertainty of future job markets. These pose potential risks for our future.

We view these challenges as opportunities for growth and innovation. By embracing the changes around us, we will strengthen our mission, expand our reach, and deepen our impact, all while staying true to our core values, positioning Juniata to better serve our students, and enhancing our competitiveness.

But time is of the essence: the future of Juniata starts now.

We ask for your support in helping us to navigate this critical moment and ensuring an increasingly bright future for Juniata College and its community.

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A Decade of Excellence

96%

of graduates are employed or in graduate school within six months.

(14 undergraduate, 7 graduate).

$60m

30%

new programs added in the past decade

invested in campus infrastructure since 2013.

over the BELIEVE Campaign goal.

$50M

16,000

Nearly $50M growth in the endowment over the past decade.

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annual volunteer hours from alumni, parents, and friends (10-year average).

Juniata Rising Building Our Promise Together Securing Juniata’s future requires philanthropic investment in our key campaign priorities, including the following: The Greatest Need: Unrestricted Giving Strengthening our Endowment Transformative Learning Experiences Student Housing and the Residential Experience Campus Infrastructure Athletics Programming and Infrastructure

We embrace innovation, creativity, and confidence while staying true to the values that have long defined us—knowledge, understanding, truth, and purpose. To maintain and grow our position as a leader in student-centered education, we must invest in our students, faculty, and facilities, ensuring that Juniata continues to be the transformative place of purpose and consequence it is today well into the future.

To support our ambitious vision and the efforts detailed in our strategic plan, “All In—The Strategic Plan for Juniata College,” as well as our intention to secure our future as a Top 100 National Liberal Arts and Sciences College, Juniata is launching a $150 million comprehensive fundraising campaign.

We can’t do this alone, and we will rely on our donors and friends to help us build Juniata’s legacy by empowering our students and top-notch faculty with the support they need to succeed, modern facilities, and an inclusive living-learning environment that draws the best and brightest minds from all walks of life.

Juniata’s future depends on our ability to address the challenges we face head-on. Throughout our history, Juniata alumni and donors have expressed their belief in Juniata through philanthropy—most recently in the successful $128 million BELIEVE campaign. Juniata, in turn, has been a responsible steward of this trust, investing wisely in our students, faculty, campus, and in preserving the distinctive Juniata experience.

We stand at a pivotal moment in Juniata’s history. Together with our donors, we will build on Juniata’s legacy, ensuring that our distinctive, innovative, student-centered liberal arts educational mission can thrive in an increasingly complex world. This is our promise, and our future.

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Campaign Priorities 10

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THE G R E AT E S T NEED At the heart of our campaign is a powerful tool essential to supporting students’ needs in real time: UNRESTRICTED GIVING. This absolutely vital support provides Juniata with the resources we need to respond to emergent needs, fund critical scholarships, enhance student experiences, and maintain the campus environment that generations of alumni cherish. With unrestricted donor investment, we will build a foundation that allows Juniata to stand strong, ensuring that each student has access to the full power of a Juniata education.

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Strengthening Our Endowment GOAL

$33M

For the future, we must strengthen and expand our legacy of excellence, ensuring that Juniatians have the resources to thrive in an ever-evolving world.

Juniata’s endowment is the cornerstone of our long-term financial health and academic strength. There is no better way to ensure that we can deliver on our mission now and for future generations than by building the strongest endowment possible. Whether through endowed professorships, professional development funds, scholarships, or unrestricted gifts to Juniata’s endowment, donor support to build a sustainable, enduring legacy will do more than anything else to keep Juniata College competitive and financially healthy.

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Scholarships and Financial Support Scholarships ensure that our students have access to and benefit from the Juniata experience. They open doors and create a campus enriched by varied perspectives, fostering a truly inclusive learning environment. Today, 100% of first-year Juniata students receive some form of financial aid, and we don’t ever want financial pressures to affect our ability to provide it.

Significantly increased scholarship funding, coupled with a strong endowment, will ensure that we can continue to provide the financial aid and support our students need, particularly those from underrepresented, first-generation families, or economically disadvantaged backgrounds.

With donor investment, we will break down the barriers of affordability, relieve students’ debt burden, and ensure that financial circumstances never dictate a student’s ability to be a part of the transformative experience of a Juniata education.

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Attracting and Retaining the Best Faculty and Staff Transformative moments for students often begin with a teacher or staff member, especially at Juniata. Our staff and faculty are mentors, scholars, and innovators who spark curiosity and ignite purpose within each student while building relationships that last a lifetime. Their excellence, passion, and dedication are the lifeblood of the College and a core reason for our success.

Through this campaign, we will enhance the essential resources available to our faculty and staff to support their professional growth, innovation, well-being, program development, teaching methods, and research. Highly sought-after endowed positions are lifelines that enable Juniata to compete with leading institutions for top talent. By supporting endowed chairs, professorships, and fellowships, donors empower our faculty to inspire generations of students to make their mark on the world.

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Experiential Learning 16

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GOAL

$30M Experiential learning is a hallmark of a Juniata education, setting our students apart as leaders prepared to tackle real-world challenges.

We provide valuable opportunities for hands-on learning through internships, studying abroad and domestically, mentored research, and community-engaged learning.

Today 100% of our students graduate with the benefit of those opportunities. We will empower every Juniata student to pursue these experiences by providing enduring financial support for unpaid internships, research opportunities, and travel costs.

With support from this campaign, Juniata will offer every one of our students, regardless of their financial circumstances, unfettered access to the world of possibilities that experiential, high-impact practices offer, including a distinct advantage in a competitive job market.

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Student Housing & the Residential Experience

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GOAL

$12M For decades, our residence halls have launched countless friendships, hosted study sessions, and created memories.

As important to the Juniata experience as residence halls are, we recognize the importance of ensuring that these spaces evolve to meet contemporary needs and students’ expectations. Many of Juniata’s traditional dormitory-style residence halls were designed and built for a different era, with limited shared spaces and a lack of privacy, comfort, accessibility, and amenities that today’s students expect.

With the support of this campaign, we will renovate our residence halls to reflect what our students need today: a safe, welcoming, comfortable environment that supports their academic and personal growth. With a focus on accessibility upgrades; renovated suites and apartments; and shared kitchens, lounges, and study zones, our residence halls will model what residential life should be.

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Campus Infrastructure

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GOAL

$33M At Juniata, we believe that learning should be active, human-centered, and future-proof.

However, many of our academic spaces are constrained by deteriorating infrastructure and designed for outdated learning styles, with seating bolted to the floor, lecture configurations, and limited technology.

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CAMPUS INFRASTRUCTURE

Brumbaugh Academic Center 22

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This campaign will help us build spaces that support the active, flexible, collaborative learning environments where students learn best.

With donor support, we will continue renovating Brumbaugh Academic Center (BAC), which houses one-third of our instructional spaces, transforming it into a modern, student-centered educational facility.

With state-of-the-art active classroom suites and flexible group learning zones equipped with the latest technology, these spaces will foster collaborative, real-world problem solving.

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CAMPUS INFRASTRUCTURE

The Gateway Center

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With the support of this campaign, Juniata is taking bold steps to address one of the most pressing and urgent issues for our region—healthcare access.

As the demand for skilled healthcare professionals increases to critical levels and as the largest local private employer, our role in building a vibrant healthy community where everyone thrives is more important than ever. Juniata’s planned Gateway Center at the corner of Moore and 17th streets will help us meet our community’s needs while simultaneously fueling economic growth and improving health outcomes in our region.

The new center will be a three-story, 24,100-square foot education, healthcare, and innovation facility equipped with high-tech labs, training stations, hands-on specialty suites, and modern office spaces for providers and non-profits. The top floor will house Juniata’s new Bachelor of Science in Nursing (BSN) program, providing undergraduate students with cutting-edge training and learning spaces to develop their skills. The bottom two floors will be dedicated to healthcare provider offices, attracting much-needed medical professionals to the area and fostering collaboration between the college, healthcare providers, and the local community. This project will improve access to essential healthcare services for the community; enhance the quality of nursing and primary care education through hands-on learning opportunities; attract and retain healthcare talent in our rural region; and cultivate meaningful partnerships between education, healthcare, and community stakeholders.

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GOAL

$12M Participation in athletics at any level offers more than just a way to stay healthy and in shape; it provides a variety of benefits, including increased self-confidence, social connections, and improved academic performance.

With only one athletic building on campus, our students, faculty, and staff must make the most of limited space and minimally available equipment to stay healthy and fit. With the support of this campaign, we will enhance and renovate several of our athletic facilities, including the Kennedy Sports and Recreation Center, constructed in 1983, and our baseball and softball fields. We will also provide much-needed support for our athletics programs, ensuring access for our Juniata community to enriching engagement in athletics. By upgrading and rejuvenating our facilities and programs, we nurture not only athletic talent but also a strong sense of community and bolster the school spirit currently hindered by limited facilities.

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The Journey Ahead This campaign offers each of us the opportunity to be part of a legacy that will impact countless lives well into the future.

Donor support for this campaign and its critical priorities will secure a future where Juniata’s students find the support, facilities, and mentors they need to excel. You will help build a campus that inspires, a community that uplifts, and a future that shines with possibility.

Please join us on this journey. Let’s build Juniata’s legacy, together. It’s our promise, and our future.

JOIN THE CAMPAIGN TODAY advancement@juniata.edu Or scan the QR code to give or learn more.

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