Consistency

(n): the quality of always behaving or performing in a similar way, or of always happening in a similar way.

We welcome you to the 2023 Profit Through Performance Production Sale, Despite challenging seasonal conditions, we are excited to offer you what we feel is the best and most consistent offering to date. Two derechos, summer drought conditions, extended sub-zero days followed by two-foot snowfalls can make one question why we are doing what we are doing. The answer is easy, it is you.

Twenty years ago, when we first started venturing into the Simmental breed, it was the people who pulled us in. Their drive to make cattle better year after year was something we wanted to emulate. We knew this would take time and a clear, consistent approach. Looking back at the sacrifices and decisions made these past twenty years, we are proud to say we are making cattle better.

This set continues to exceed our expectations. The cattle offered here have been bred for performance and longevity. Developing cattle that maintain good feet and legs, with good disposition, and backed by trusted performance data does not happen overnight. We have stayed true to our philosophy of utilizing a limited number of sires and genetic testing. Consistency leads to accuracy and in today’s marketplace, the value of increased accuracy pays big dividends.

Joining us again this year we have the Blagg Family- Kevin, Amber, Abby and Ryan, Hofer Farms- Travis, Sage and Ralstyn Hofer, and Melroe Farms- Steve, Barb, Tyler, Darah, Jacey, and Jaxen. We all know it takes a village and we are thankful for ours. Extra hands pushing cattle through the chute, expertise with a torch and clipper, and hot meals on picture days makes the work more manageable.

We look forward to seeing you on Sunday, March 5th at the ranch in Spencer, SD for our favorite event of the year. Give us a follow on Facebook for highlights and updates concerning the sale. If you are unable to attend, the sale will once again be on DVAuction.com. We encourage you to view videos of the offering online or stop by the ranch for a visit prior to sale day.

Sincerely,

Jeremy, Bethany, Cash and Emerson