Surviving the Stone Age 2020

Surviving the Stone Age on Channel 4 7 – 21 November 2020 Evaluation and cuttings

Media Campaign conducted by tpr media consultants +44 (0)20 8347 7020 | sophie@tpr-media.com www.tpr-media.com

Surviving the Stone Age Evaluation About Surviving the Stone Age: three-part series for Channel 4

Deep in one of Europe’s last remaining wildernesses, eight experts embarked on an epic journey to uncover the secrets of the Stone Age. For one month, they attempted to follow in the footsteps of our Stone Age ancestors and survive as a tribe.

Although the Stone Age covers an astonishing 99% of human history, there is little evidence about how our ancestors lived. Our tribe have dedicated their lives to finding the answers.

To survive, they needed to hunt for food, build shelter and experiment, using only primitive tools. Each member had either practical and/or academic expertise in different aspects of the Stone Age world. Each was driven by personal motivation to be part of a prehistoric tribe and a social experiment that has never been attempted before. The route and environment were unfamiliar to the tribe; posing the same challenges that our ancestors faced, demanding innovation and adaptability every step of the way.

Visually spectacular, rugged and authentic, this three­part series showcased a dramatic panorama: from rivers to high alpine mountains, while charting the tribe’s immersive journey as they tackled challenging environments and extremes of weather without modern tools or clothing.

PR Overview

Despite a tight 10­day turnaround, we carried out a broad­ranging, high­visibility campaign targeting a range of outlets: from radio to TV, broadsheets to mid­market tabloids. Focussing on our UK contributors, married couple Dan and Naomi, and Manse, we explored a range of angles including living off grid, a woman’s angle and a family angle.

There were 70 pieces of coverage, including features, previews, trade press and TV and radio interviews. A double­page spread in The Mail reached over two million people and ran alongside an i­news feature in which Manse was interviewed. Dan and Naomi appeared in the popular Channel 4 TV lunchtime show, Steph’s Packed Lunch and Naomi was also interviewed on the BBC Radio 5’s Chiles on Friday. We also had keen interest for the couple to go on This Morning, but unfortunately, this fell through. We placed a behind­the­scenes trade piece in Broadcast Now and a front­page feature in the Shropshire Star, Dan and Naomi’s local paper. Overall, the campaign reached 13.22 million people with a total news value of £954.29k. Please see below a small selection of cuttings.

tpr media consultants – November 2020

Analytics Total News Reach 24/11/2020

Total Unique Sources

13.22m

24/11/20

41

Total News Value

Total Items

24/11/20

24/11/20

954.29k

70

Surviving the Stone Age – Top 20 Sources by Value Source Name Daily Mail

Article Value 166,576.35

The Guardian.Com (Web)

156,558

Yahoo! UK and Ireland (Web)

110,672

Mail Online UK (Web)

107,856

Daily Mail (Scotland) The Sun (Scotland) The Sun

69,153.87 46,028 45,841.4

Inews (Web)

41,736

The Irish Sun

38,564

The Daily Telegraph

30,122.92

Irish Daily Mail

19,960.08

RTE Guide

18,953.79

I (The Paper For Today)

15,315.3

I (The Paper For Today) (Scotland)

13,651

Yahoo! Sports UK and Ireland (Web)

12,676

MSN Ireland (Web)

11,999

The Times MSN UK (Web) Radio Times The Irish News (Web) All Others

10,546.08 8,872 6,283.76 4,794 23

tpr media consultants – November 2020

Surviving the Stone Age – Top 20 Sources by Reach Source Name

Article Reach

Mail Online UK (Web)

2,009,108

The Guardian.Com (Web)

1,944,228

The Sun

1,217,029

The Sun (Ulster)

1,217,029

Daily Mail

1,133,268

Yahoo! UK and Ireland (Web)

1,030,766

The Mail On Sunday

966,299

Radio Times

529,263

MSN Ireland (Web)

447,023

The Times

364,936

The Daily Telegraph

317,817

Daily Star

288,819

Daily Star (Ulster)

288,819

Yahoo! Sports UK and Ireland (Web)

236,115

I (The Paper For Today)

220,229

MSN UK (Web)

165,252

The Sun (Scotland)

158,424

The Guardian

129,053

The Irish News (Web)

89,298

Daily Mail (Scotland)

67,921

All Others

28

27

UK nationals Internet UK Additional Regionals Irish Nationals

2 2

21

UK Key Regionals Irish Magazines

3

Magazine, Consumer

4 11 tpr media consultants – November 2020

Radio & TV Dan and Naomi on Steph’s Packed Lunch – Friday 20 November

Naomi on BBC Radio 5 ­ Chiles on Friday – 14 November

tpr media consultants – November 2020

Features 10 November

They dress in animal skins, hunt for food and love cave-dwelling (when not in Shropshire).

They’re also part of a timely TV experiment about surviving against the odds

Everyday attire: Dan Westall and Naomi Walmsley first tried out pre-historic living a decade ago Picture: COLIN HUTTON/RENEGADE/CH4

by Jenny Johnston

Meet the

H

OW gloriously autumnal the Stone Age capsule wardrobe is. A bit beige, thanks to a l l the buckskin, but the layers of taupe and moss and tawny brown work so well in a g woodland setting.

with a semi!

Naomi Walmsley, 38, runs through her mix ’n’ match items. There’s a skirt and a pair of trousers, a bikini of sorts, and a very versatile dress-tunic affair which can be worn on its own or over the trousers.

a real modern Stone Age family ) ( They’re

volve teaching about the prehis-

b

Alas, it has no pockets — the lot of the cavewoman wasn’t that different to modern woman’s, it seems — but it does have tassels.

‘There’s no way of knowing if our ancestors would have had tassles, but I’m going with it,’ she says.

Naomi’s husband Dan Westall — Fred Flintstone to her Wilma — seems to have fewer clothes, but isn’t that just typical? Men can wear the same thing over and over and no one notices. He has trousers and shorts and a similar tunic thing (no tassles).

They both have rather splendid furry Stone Age-style bodywarmers. ‘Coyote fox fur,’ explains Dan, 41. ‘We got a few other furs in our collection from the motorway.

Roadkill is a very modern part of the Stone Age experience.’

Who are Naomi and Dan? They call themselves modern-day cave dwellers, even though that description is not technically correct since they actually live in a semi in Shropshire with fully running water, central heating, wi-fi and their two young daughters.

But the point is they could live in a cave, should the need arise. They have done in the past.

Ten years ago, when they first became interested in the period, they went on a ‘Stone Age immersion project’ in the U.S. and lived as cavemen would have lived for four-and-ahalf months.

Interestingly, and rather improbably, the U.S. project was run by another British woman called Lynx Vilden g y (legally, she is Lisa rather than Lynx, but whatever her name, she’s viewed as a goddess in Stone Age survival circles).

Currently, TV viewers are getting to know Naomi, Dan and Lynx — and the rest of their tribe — in a new Channel 4 programme called Surviving the Stone Age. The series, filmed pre -pandemic, collected eight hunter-gatherer types and signed them up for their very own Stone Age adventure.

The participants — who include historians, survivalists and bushcraft boffins — had to spend a month living in the wild, building their own shelter and catching their own food, using only the tools that prehistoric man would have had access to.

T

HEY’VE even constructed their prehistoric capsule y wardrobes in a similarly historically accurate way, too. ‘You wouldn’t be able to do

them on a sewing machine but to be authentic, we used bone needles and gut for thread,’ explains Naomi.

Though it turns out there was a little cheating: ‘We actually used a metal punch to make the holes for the needles, but that was because we were pressed for time.

So the materials are Stone Age, although some of the processes were modern.’

What about shoes? Shoes, it seems, are the utter bane of prehistoric life.

‘Obviously if you are going for authenticity you can’t have proper shoes, but being barefoot isn’t always practical. It’s a problem.

‘In the past, I’ve made moccasins from buckskin but if those get wet you are wet all day. You end up wearing your moccasins inside and go barefoot outside, which seems like the wrong way round.’

Oh for a pair of flip-flops, eh? ‘And a pillow,’ says Dan. ‘The pillow is always the thing we long for most.’

Their American immersion experience gave them a taste of what to expect from the Channel 4 experiment.

‘It was hardcore,’ says Naomi. ‘But it wasn’t all hardcore. In the U.S., we lived in tents in the woods and there were training periods, where we learned to build shelters and make tools and prepare an entire buffalo with only the tools Stone Age man would have had. But at night, we could still go into the local town to the pub. They had a nice brewery, didn’t they?’

Dan nods. ‘A few times we had a pizza, too.’

However, there’s strictly no pizza this time. During filming, the diet was purely paleo, which means meat, fruits, nuts seeds — whatever a hunter, gatherer could find. And it was strictly Stone Age tech, which means flint. And more flint. And a bit of bone. And some gut sinew and rotted deer to act as glue.

Surviving the Stone Age sounds like a preposterous programme, like I’m a Celeb but without the celebs, but actually it’s quite fascinating.

It’s beautifully shot (most of the filming was done in Bulgaria) and because the tribe is made up of proper academic types rather than soap stars there is a whiff of authenticity. As well as a whiff of decaying meat.

tpr media consultants – November 2020

y g It’s quite bonkers to say that a programme about how we lived 200,000 years ago is timely too, but it absolutely is.

In these uncertain times, there has been a growing interest in selfsufficiency and in going off grid.

There is a whole movement of survivalists, or preppers as they are sometimes known, preparing for either national power outages or zombie apocalypses, depending on their level of crazy.

On their first day in the wild, we learn how the tribe deals with the very basics of Stone Age living: a life without toilet roll. A useful skill given the UK’s penchant for panic buying the stuff.

And we learn very quickly that it is entirely possible. Before Andrex, there was (and still is) the mullein plant, which has particularly soft-yetstrong leaves.

Nature’s own little fresh-and-fragrant present to us.

Nature is amazing,’ says Dan. ‘But we’ve forgotten a lot of this. The point of a project like this is to remind us.’

The programme, while oddly escapist, does make you appreciate why most Stone Age souls died before they were 30.

Maybe some of them died through boredom while fishing. There is a lot of fishing.

The first episode showed them attempting to fish with spears, then a home-made fishing net (made with animal gut), then their bare hands.

Anglers hoping for fishing tips will be most disappointed, because the tribe resort to attempting to strangle their fish before bashing them against rocks. Brutal, and pointless. The fish still won.

E

ever we tried, they evaded us.’

There are moments when it looks as if the show will be entirely authentic, because everyone will starve.

The members of the tribe go off hunting and the botanists in their ranks are able to identify which plant roots will provide the most energy. A conundrum you don’t get with Ocado is whether the digging involved to unearth these roots will involve more energy being expended than gained.

‘These things were vital to think about,’ says Naomi. ‘And the hunger was extreme.’

We can’t give away too much about what happens, but there is some slaughter of animals involved and some feasting, which is completely wasted on Naomi who is intolerant to red meat. The fact that all eight members of the tribe return to normal life at the end of the TV experiment is a success in itself.

Back in the safety of their family home and reunited with their daughters, who stayed with relatives during filming, Dan and Naomi say they are hugely glad they took part. Although they did miss certain elements of modern life.

Dan missed toothpaste (Stone Age man cleaned his teeth by gnawing on twigs or charcoal) but Naomi isn’t thrilled to be back to the modern world of shampoo and shower gel.

‘We would bathe in the river and a sandy pebble is all you need to really clean the skin,’ she says. ‘My hair had never been in such good condition. When I came back, I tried not to wash it but with the pollution here, it’s just not the same.’

The real gains weren’t cosmetic, though. They talk of bonding, a heart- soaring appreciation of nature and the joys of being in the moment, particularly if that involves a canoe on a river.

As Naomi puts it: ‘There was a moment in the canoe where we just all burst into song and it was the most amazing thing, completely spontaneous. I felt complete and utter contentment. In today’s busy world, we are very rarely genuinely in MBARRASSINGLY bad, the moment.

‘Even when I’m with my children, admits Dan. ‘Between us we only caught a tiny tiddler.

The fish were clever. What-

trying to focus on whatever activity we are doing, I’m aware that my brain isn’t still. Here, it was.’

They are jolly souls who don’t mind a bit of ribbing about their odd outfits — thank goodness, given that Dan has been known to go out with antlers worn as a necklace. Their day jobs involve teaching about the prehistoric period. Since prehistoric human history was introduced to the National Curriculum, they have been teaching bushcraft and going into schools to lecture.

Naomi has written a book extolling the virtues of nettle crisps. They adore their subject, and the dressing up that goes with it. Do they seriously wear their garb to Asda?

‘We have been known to pop into the supermarket while dressed like this, and you do get a few stares, although most people assume you are going to a fancy dress party,’ says Dan. ‘Although it’s odder when people don’t say a thing and just behave as if it’s the most normal thing in the world to see a man in full facepaint getting petrol.’

It’s the adults who make the Flintstone jibes. ‘The kids think more of something like Horrible Histories.’

The couple met while they were both working in a youth hostel in North Wales. He fell in love with her dreadlocks; she loved his outdoors vibe.

They never quite lost the taste for adventuring.

Dan worked as a canoe instructor for a time, while Naomi trained to work in a forest school.

They both started to teach bushcraft (ironically, the teaching of ancient bushcraft is a very modern phenomenon) and Dan worked as an advisor on a series of gungho type TV programmes.

They yearned for more real-life wild, though, hence the life-changing trip to the States for

Lynx’s immersion project.

‘She was incredibly inspiring,’ admits Dan. ‘It was so odd when we met her. She was in London and we went down to meet her there and it was surreal to see her, in her buckskins, in a London park.’

The immersion project was exhilarating and illuminating, and on it they met other people who had children with them. ‘It was an eye-opener,’ says Naomi.

They returned to the UK and started their own family, and — yes really — ran up a little buckskin outfit for their firstborn. ‘Maggie was about nine months old and she had a little tunic.’

While it was a nice idea to have feral children, they never went fully down that route. Maggie, now nine, goes to a mainstream school. Wren, four, attends nursery, and the kids don’t, as a rule, do the Stone Age dressing up. ‘It would be a bit odd with their friends all in anoraks’.

They do have a small patch of woodland which serves both as a workplace for Dan and Naomi and a magical play park for their children. The ultimate goal is to live off-grid, though. ‘It’s the longer term plan, but to do it properly, you need money to buy land.’

Obviously since they have come home they have gone into lockdown, and have encountered completely unexpected parallels with their Stone Age tribal experience.

‘One of the most magical things about that is the sense of community you get when you all have to work together just to survive,’ says Dan. ‘But we’ve been seeing that replicated here since we got back.

All the neighbours have been pitching in in a way that wasn’t normal before.’

Have they stayed in touch with the other members of their Stone Age tribe? ‘Of course!’ they say.

They have a WhatsApp group.

O SURVIVING the Stone Age: Adventure to the Wild is on Saturday nights on Channel 4 at 7.10pm

Going wild: Eight experts take part in Channel 4’s Stone Age challenge

tpr media consultants – November 2020

New Channel 4 series Surviving the Stone Age: Adventure to the Wild challenges a group of survival experts to live as our primitive ancestors (Photo: Colin Hutton/Renegade/Channel 4)

Manse Ahmad wanted to put his learned skills to the ultimate test (Photo: Colin Hutton/Renegade/Channel 4)

tpr media consultants – November 2020

Read More Saving Britain’s Pubs: Tom Kerridge says second lockdown is ‘a huge blow to a pub sector already on the ropes’

The group of participating experts became a tribe over the course of the month (Photo: Colin Hutton/Renegade/Channel 4)

tpr media consultants – November 2020

tpr media consultants – November 2020

tpr media consultants – November 2020

tpr media consultants – November 2020

tpr media consultants – November 2020

tpr media consultants – November 2020

tpr media consultants – November 2020

Do you want to live like the Flintstones? We yabba-dabba do

By Nick Humphreys | Telford | Telford entertainment | Published: Nov 11, 2020 | Last Updated: Nov 11, 2020

“It was interesting, challenging, eye-opening and inspiring.”

https://www.shropshirestar.com/entertainment/telford-entertainment/2020/11/11/do-you-want-to-live-like-the-flintstones-we-yabba-dabba-do/

1/15

Naomi and Dan Walmsley took part in a TV Stone Age challenge. Picture: Colin Hutton

It would appear Shropshire’s answer to The Flintstones, who took part in a Stone Age TV challenge, did indeed have a “gay old time”.

Naomi and Dan Walmsley, from Coalbrookdale, feature in Channel 4 show Surviving the Stone Age – Adventure to the Wild, and learned a host of new skills while hunting for their supper and fashioning tools, dressed in their trademark buckskins.

The Stone Age a cionados were joined by fellow enthusiasts and survivalists on their quest in rural Bulgaria, a far cry from their semi-detached home in Shropshire. But they enjoyed the challenge.

“It wasn’t a social experiment where they put a group of people together and wait for them to fall apart,” said Naomi. “It was more about the positive side of the group dynamic. We lived as we needed to and depended on each other.”

The couple met and fell in love with one another while working in a hostel in North Wales, and got their rst real taste of the Stone Age life when they travelled to the US for a four-month immersion experience with Lynx Vilden. It was Lynx, a highly acclaimed survivalist, who got them involved in the TV show.

“We had done an immersion course with Lynx so she knew about us,” Naomi added.

“We stayed in contact for years and she said she wanted us to be involved.”

tpr media consultants – November 2020

Shropshire's Naomi and Dan Walmsley with fellow show participants. Picture: Colin Hutton

In the three-part series, Naomi, 38, and Dan, 41, learned a plethora of new skills, including how to build a boat and spear sh.

Naomi said: “We did learn an awful lot. I had never built a boat before, that was amazing. I’d never tried my hand at spear shing before and Dan had never really hunted to eat before, even though he’s taught archery and he’s brilliant with a bow and arrow.

“There is something incredibly satisfying about making your own shing line and hook, and cooking what you’ve caught on a re that you made. Everything you have is about what you are capable of doing. It depends on whether you can catch and cook the food, whether you can build a shelter and keep out the cold.”

They watched the rst instalment of the show with daughter Maggie, nine, though their fouryear-old Wren was tucked up in bed.

“It’s incredibly exciting. We are really proud of how beautiful it looks. We were travelling back to the airport thinking we hadn’t seen any of real Bulgaria. But actually, we had. We lived in the wild.”

Naomi and Dan have made a career out of their love of the Stone Age. They run a company called Outback2Basics, and as well as visiting schools to teach youngsters, they invite people to learn bushcraft and other survival techniques.

Entertainment

Telford entertainment

News

Local Hubs

Telford

Ironbridge

By Nick Humphreys Senior Reporter Senior reporter for the Shropshire Star focusing on Shrewsbury.

tpr media consultants – November 2020

Previews WHAT TO WATCH SURVIVING THE STONE AGE Channel 4, 7.10pm

Channel 4

Eight bushcraft specialists and “primitive skills” teachers get together in a remote Bulgarian mountain range to see if they can replicate a Stone Age lifestyle. Hot air is in plentiful supply, but if their “expert” hunting and fishing skills are anything to judge by in this opener, you have to wonder how the human race survived a week.

Surviving the Stone Age, 7.10pm

Surviving the Stone Age 7.10pm, Channel 4 A group of strangers is thrown together in the wilderness to live like their Stone Age ancestors for a month – and if that sounds like countless other reality series,

many of them with “Bear Grylls” in the title, then think again.

These strangers are all highly knowledgeable in their similar fields (“bushcraft”, “primitive skills” and so on) as well as being co-operative, while there is none of the manufactured jeopardy and histrionics of reality TV. It doesn’t need them, as they go fishing, build boats and subsist on nettles, thistle roots and fungus tea. Next week there’s even roast venison.

tpr media consultants – November 2020

Critic’s choice Surviving the Stone Age: Adventure to the Wild Channel 4, 7.10pm This new three-part series takes a rather more cerebral approach to reality television as eight survival experts don animal skins and try to survive as our Stone Age ancestors did, using only primitive knowledge and tools. No one is voted off, there is no money at stake and there are no pointless tasks designed to divide the participants. The task itself is enough of a challenge even for those chosen for it — most are primitive-skills teachers who should know a thing or two about surviving for a month deep inside one of Europe’s last remaining wildernesses.

They share a wealth of knowledge about ancient technologies, botany and how tribes might have lived.

“When we think of Stone Age people, we’re not talking about Fred Flintstone,” one says. “These are our direct ancestors. They are us, we are

going to have to fight for it.

Many of the traits of reality TV are here — the bombastic music and dramatic narration constantly ramping up the jeopardy — but if you can succeed in zoning that out, this is a fascinating experiment. And not a Bear Grylls in sight.

Joe Clay

them.” The experiment begins in a river valley in Bulgaria from where our tribe must migrate north. They have basic rations, animals hides and a canoe. The priority is to find food, and they fashion their own fishing gear, make fire and have some handy tips for any aspiring survivalists. The early scenes are like Blue Peter presented

by Ray Mears as the tribe show off their individual expertise. However, things soon get tough. Mother Nature isn’t just going to offer up her bounty; they are

Surviving the Stone Age 7.10pm, Channel 4

Have we gone soft as a species? Or could eight neolithic experts survive the rigours of stone age life? Channel 4 has gone deep into one of Europe’s last remaining wildernesses to conduct this live history experiment, and the scenery is spectacular. Plus, the practical tips may soon come in handy. Ellen E Jones

CHANNEL 4

7.00 Surviving the Stone Age

2/3. The eight experts have now lived as a Stone Age tribe for two weeks. Unable to catch fish at their lowland river camp, they face a migration over the mountains in search of big game. With the hazards of steep rocky terrain, dwindling rations and an approaching storm, can the team pull together to ensure their survival?

Exec producers Melanie Darlaston and Harry Lansdown; Series producer Jo Young Rptd tomorrow 9pm 4seven (S) (AD) (HD)

Surviving The Stone Age, 7pm The team has a mountain to climb

tpr media consultants – November 2020

Surviving the Stone Age 7pm, Channel 4 Stone Age life wasn't a barrel of laughs most of the time. That much is clear as this survival challenge continues. Tonight, the group faces a dilemma: they can't catch enough fish so should they move to better hunting grounds? The decision isn't a no-brainer – they'd have to navigate several dangerous peaks to get there. Phil Harrison

21 NOVEMBER SATURDAY CHANNEL 4 Channel 4 HD: Freeview 104 Sky 138 Virgin 141

7pm Surviving The Stone Age

y

p

6.45 Surviving the Stone Age

3/3. In the Bulgarian wilderness, the experts are trying to stalk big game with only Stone Age weapons. But their prey always keeps one step ahead — until Dan finally kills a large deer. The time spent hunting has been a gamble and the tribe now make the most of their good fortune, as they feast, preserve the meat, use the skin and bones to make tools, and enjoy some leisure time making rock-face art just as our ancestors did many hundreds of thousands of years ago.

Series director/Executive producer Natalie Wilkinson Repeated tomorrow 9pm 4seven (S) (AD) (HD)

Surviving the Stone Age 6.45pm, Channel 4 The modern-day experts finally get their gnashers into some cooked meat as the tribe’s newly appointed lead hunter makes his first kill, a large male deer, after several days spent stalking the forest. The much-needed meat is soon being preserved to keep the tribe going, while the skin and bones are used to make more tools. There is even an opportunity for some downtime, as they create some rock-face art.

tpr media consultants – November 2020

Regionals

(https://tbivision.com)

By Mark Layton (https://tbivision.com/author/marklayton/) 6 days ago

(https://tbivision.com)

(/NEWSLETTER-REGISTRATION)

(https://tbivision.com/ les/2020/11/Stone_AgeCHutton-.jpg) UK-based Passion Distribution has acquired the format and series rights to factual entertainment show Surviving The Stone Age: Adventure To The Wild .

The 3 x 60-minute series, which is produced by Renegade Pictures and Motion Content Group for UK broadcaster Channel 4, is set to premiere on 7 November. It follows a group of leading archaeology and primitive skills experts as they travel deep into one of Europe’s last remaining wildernesses.

Over the course of a month, the group attempts to follow in the footsteps of our Stone Age ancestors and survive as a tribe across the Rhodope Mountains of Bulgaria, South Eastern Europe. To do so they will need to work together to hunt for food and build shelter using only primitive tools.

The series is produced by Natalie Wilkinson at Renegade Pictures and Melanie Darlaston at Motion Content Group and was acquired by Sean Wheatley, head of acquisitions at Passion Distribution.

“This series succeeds in combining a strong documentary sensibility with thrilling human drama,” said Wheatley. “Visually spectacular, gritty and authentic, the series delivers amazing revelations – it’s a truly spectacular way of learning about our past. We’re very excited to be distributing this series and its format from Renegade Pictures and Motion Content Group.”

/

tpr media consultants – November 2020

Channel 4

Going back in time: Eight experts recreate life in Stone Age Europe, living as a tribe.

Surviving the Stone Age, 7.10pm

LIVING IN THE PAST Surviving The Stone Age, 7.10pm, Ch4

FOR this new, three-part series, eight volunteers (including Dan Westall and Naomi Walmsley, pictured) – dressed in animal skins – will channel their inner Fred and Wilma to live like the Flintstones. Their home for the next month is a remote Bulgarian mountain range, where they will brave the elements and forage and hunt for food, just as their ancestors did more than 10,000 years ago.

tpr media consultants – November 2020

CHANNEL 4

S i i th Surviving the St Stone A Age, 7.10pm

tpr media consultants – November 2020

Media Campaign conducted by tpr media consultants +44 (0)20 8347 7020 | sophie@tpr-media.com www.tpr-media.com