The Mill - Selection of Key Cuttings

The Mill

Evaluation and Coverage

Compiled by tpr Media Consultants - 2013

Contents Campaign Overview Quotes Broadcast National Features -Listings Magazines Comment Pieces Regional Features Comment Pieces National Reviews Key Previews

Campaign Overview The Mill reached a consolidated figure of 3.8 million viewers in the first episode – the highest for a Channel 4 drama since This is England '88 in 2010. There was a huge media build up to The Mill across print, broadcast and online with a total of 15 national and 12 regional features, nine comment pieces, three listing magazine front covers, over 60 previews, and 15 reviews. Broadcast coverage ranged from BBC Breakfast and Lorraine to Front Row and Saturday Review. The Mill was discussed extensively in think pieces as part of a general debate on quality drama. Two screenings were held with cast, crew, production and commissioning – one in London, to position it as a gripping drama with high production values, and the other in Quarry Bank Mill, hosted by the National Trust, to engage Northern audiences. A trailer ran across all relevant Channel 4 channels as well as one primetime ITV spot and some ITV3 drama spots. Strong photographs - including portrait shots of key cast as well as documentary style images were at the heart of the campaign. A meticulously researched press pack, with historical background, was produced as a media resource, together with links to behind-the-scenes films.

Quotes

"…this new four-part series is enthralling… This immersive presentation of history is utterly convincing, and with uniformly excellent performances and an emotionally engaging script, here is positive proof that period dramas can be educational without being arid and boring." Mail on Sunday "…this four-part drama is powerful and engaging." Sunday Telegraph

"An intelligently realised portrait of social and political change. Well scripted, beautifully lit and dressed. Recommended." Observer New Review "…this entirely credible depiction of the past is also utterly enthralling drama…" Event magazine, Mail on Sunday

"A compelling opener that's impeccably acted throughout - this series won't be pretty, but it's going to be very, very good." The Sun "…there's real spark to these characters." Daily Telegraph

"Brilliant new drama, The Mill, turns the grim reality of the 19th century's class divide into thrilling viewing." 5 Stars, The Daily Mail “A classy and compelling period piece for summer Sundays” TV Times

“The horrific struggles faced by workers 180 years ago are brought to life in The Mill…” TV Easy “Few dramas can claim such extraordinary authenticity as The Mill…”

Tim Oglethorpe, Daily Mail

“The Mill…is given a certain zest by being told from the perspective of a bolshie teenager – real-life apprentice Esther Price…” Richard Vine, The Daily Telegraph (Feature) “…powerful and engaging, and it comes with a sharp political edge” Daily Telegraph (Review)

Broadcast

Nationals

Features and Comment Pieces

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C4 National Press The Sunday Times (Culture) 28 July 2013 8 914685 1159cm2 56373.76

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C4 National Press The Sunday Times (Culture) 28 July 2013 8 914685 1159cm2 56373.76

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C4 National Press The Sunday Times (Culture) 28 July 2013 8 914685 1159cm2 56373.76

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C4 National Press The Sunday Times (Culture) 28 July 2013 8 914685 1159cm2 56373.76

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C4 National Press Daily Mail (Weekend) 27 July 2013 16 1914126 1041cm2 49218.48

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C4 National Press Daily Mail (Weekend) 27 July 2013 16 1914126 1041cm2 49218.48

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C4 National Press Daily Mail (Weekend) 27 July 2013 16 1914126 1041cm2 49218.48

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C4 National Press The Sun (Main) 28 July 2013 55 2281842 340cm2 21005.2

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C4 National Press The Daily Telegraph (Review) 27 July 2013 12 555817 683cm2 21951.62

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C4 National Press The Daily Telegraph (Review) 27 July 2013 12 555817 683cm2 21951.62

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C4 National Press Daily Mail (Weekend) 03 August 2013 4 1914126 354cm2 16737.12

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C4 National Press Daily Mail (Weekend) 03 August 2013 4 1914126 354cm2 16737.12

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www.precise.co.uk

C4 Consumer and Regional Press The Stage 25 July 2013 20 15056 1336cm2 5490.96

Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further copying (including the printing of digital cuttings), digital reproductions or forwarding is permitted except under license from the NLA, www.nla.co.uk (for newspapers), CLA www.cla.co.uk (for books & magazines) or other copyright body.

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www.precise.co.uk

C4 Consumer and Regional Press The Stage 25 July 2013 20 15056 1336cm2 5490.96

Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further copying (including the printing of digital cuttings), digital reproductions or forwarding is permitted except under license from the NLA, www.nla.co.uk (for newspapers), CLA www.cla.co.uk (for books & magazines) or other copyright body.

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www.precise.co.uk

C4 Consumer and Regional Press The Stage 25 July 2013 20 15056 1336cm2 5490.96

Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further copying (including the printing of digital cuttings), digital reproductions or forwarding is permitted except under license from the NLA, www.nla.co.uk (for newspapers), CLA www.cla.co.uk (for books & magazines) or other copyright body.

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www.precise.co.uk

C4 Consumer and Regional Press The Stage 25 July 2013 20 15056 1336cm2 5490.96

Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further copying (including the printing of digital cuttings), digital reproductions or forwarding is permitted except under license from the NLA, www.nla.co.uk (for newspapers), CLA www.cla.co.uk (for books & magazines) or other copyright body.

Listings Magazine Features

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C4 Consumer and Regional Press Radio Times (Main) 27 July 2013 30 865562 1158cm2 41560.62

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C4 Consumer and Regional Press Radio Times (Main) 27 July 2013 30 865562 1158cm2 41560.62

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C4 Consumer and Regional Press Radio Times (Main) 27 July 2013 30 865562 1158cm2 41560.62

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C4 Consumer and Regional Press TV Choice (Main) 27 July 2013 7 1230076 487cm2 16757.67

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C4 Consumer and Regional Press TV Choice (Main) 27 July 2013 7 1230076 487cm2 16757.67

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C4 Consumer and Regional Press TV Pick (London) (Main) 27 July 2013 5 550000 269cm2 5285.85

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C4 Consumer and Regional Press TV Times Magazine (Main) 27 July 2013 17 265550 518cm2 15110.06

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C4 Consumer and Regional Press TV Times Magazine (Main) 27 July 2013 17 265550 518cm2 15110.06

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C4 Consumer and Regional Press Total TV Guide (Main) 27 July 2013 6 121052 876cm2 10687.2

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C4 Consumer and Regional Press Total TV Guide (Main) 27 July 2013 6 121052 876cm2 10687.2

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C4 Consumer and Regional Press Total TV Guide (Main) 27 July 2013 6 121052 876cm2 10687.2

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C4 Consumer and Regional Press Total TV Guide (Main) 27 July 2013 6 121052 876cm2 10687.2

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C4 Consumer and Regional Press TV Easy (Main) 27 July 2013 14 148664 281cm2 6901.36

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C4 Consumer and Regional Press TV Easy (Main) 27 July 2013 14 148664 281cm2 6901.36

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C4 Consumer and Regional Press TV & Satellite Week (Main) 27 July 2013 14 168630 905cm2 9439.15

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C4 Consumer and Regional Press TV & Satellite Week (Main) 27 July 2013 14 168630 905cm2 9439.15

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C4 Consumer and Regional Press TV & Satellite Week (Main) 27 July 2013 14 168630 905cm2 9439.15

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C4 National Press The Times (T2) 01 August 2013 4 407720 1507cm2 45933.36

Comment Pieces

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C4 National Press The Times (T2) 01 August 2013 4 407720 1507cm2 45933.36

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C4 National Press The Times (T2) 01 August 2013 4 407720 1507cm2 45933.36

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C4 National Press The Times (T2) 01 August 2013 4 407720 1507cm2 45933.36

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C4 National Press The Guardian (Main) 03 August 2013 11 204271 395cm2 5648.5

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C4 National Press Morning Star (Main) 01 August 2013 9 20000 562cm2 1000.36

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Regional

Features and Comment Pieces

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C4 National Press Morning Star (Main) 31 July 2013 12 20000 373cm2 663.94

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C4 National Press Morning Star (Main) 31 July 2013 12 20000 373cm2 663.94

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Wilmslow Express {Main}

Keyword:

Quarry Bank Mill

UK Thursday 11, July 2013 3 456 sq. cm ABC 13703 Weekly page rate ÂŁ1,683.00, scc rate ÂŁ5.50 01625 529 333

Reproduced by Durrants under licence from the NLA (newspapers), CLA (magazines), FT (Financial Times/ft.com) or other copyright owner. No further copying (including printing of digital cuttings), digital reproduction/forwarding of the cutting is permitted except under licence from the copyright owner. All FT content is copyright The Financial Times Ltd.

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Wilmslow Express {Main}

Keyword:

Quarry Bank Mill

UK Thursday 11, July 2013 3 456 sq. cm ABC 13703 Weekly page rate ÂŁ1,683.00, scc rate ÂŁ5.50 01625 529 333

Reproduced by Durrants under licence from the NLA (newspapers), CLA (magazines), FT (Financial Times/ft.com) or other copyright owner. No further copying (including printing of digital cuttings), digital reproduction/forwarding of the cutting is permitted except under licence from the copyright owner. All FT content is copyright The Financial Times Ltd.

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Manchester Evening News (Main) {Saturday}

Keyword:

Quarry Bank Mill

UK Saturday 13, July 2013 3 604 sq. cm Pub Stmt 74145 Daily page rate ÂŁ10,434.60, scc rate ÂŁ28.85 0161 832 7200

Reproduced by Durrants under licence from the NLA (newspapers), CLA (magazines), FT (Financial Times/ft.com) or other copyright owner. No further copying (including printing of digital cuttings), digital reproduction/forwarding of the cutting is permitted except under licence from the copyright owner. All FT content is copyright The Financial Times Ltd.

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Manchester Evening News (Main) {Saturday}

Keyword:

Quarry Bank Mill

UK Saturday 13, July 2013 3 604 sq. cm Pub Stmt 74145 Daily page rate ÂŁ10,434.60, scc rate ÂŁ28.85 0161 832 7200

Reproduced by Durrants under licence from the NLA (newspapers), CLA (magazines), FT (Financial Times/ft.com) or other copyright owner. No further copying (including printing of digital cuttings), digital reproduction/forwarding of the cutting is permitted except under licence from the copyright owner. All FT content is copyright The Financial Times Ltd.

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Comment Pieces

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null 69 08 August 2013 19185 Unattributed

Corriestar’s‘ruthless’

ONE TO WATCH Field Of Blood

BBC One, 9pm

What has happened to British TV drama lately?

After a few years in the doldrums, it’s actually become rather good, with a few series standing out as must-sees.

The likes of Broadchurch and The Fall have already kept us on the edge of our seats this year, while Channel 4’s The MillandSouthcliffecouldwell do the same.

The second series of Field of Blood looks rather impressivetoo,particularlyasformer Coronation Street star and Mr Selfridge regular Katherine Kelly is joining the cast - seeing her and David Morrissey on screen together is fantastic; their chemistry is electric.

Kelly plays Maloney, the fiercely ambitious new editor-in chief sent up by the Londonbossestodragthefailing newspaper back from the brink of closure.

“She’s absolutely ruthless, she’ll step over anybody,” says Kelly of her character. “She has no morals, no principles - it’s all about getting the story.

“It’s been great for me to play an out-and-out baddie.

She’s a woman succeeding in a man’s world and she’s come down to their level really. But shealsousesthefactthatshe’s awomantogettothenextlevel in her career. She’s not really very likeable to be honest.”

It’s not all bad though: “There are tiny glimmers of

softness. Underneath the big shoulders there’s a woman, but her softer side has been so pushed down so that if it was once there it’s barely seen now.”

The first run was all about troubled young woman Paddy Meehan; this time the action is set a few years later in 1984, and Paddy, played by Jayd Johnson, has undergone an evolution in both her personal and professional lives.

She’s embarked on a flirtation with a police officer and landed her dream job as a reporter on the Daily News.

While out looking for stories alongside the more seasoned George McVie, she stumbles across an incident that they initially dismiss as a domestic disturbance. Soon, it emerges that what’s really at play is something much more sinister involving kidnap, murder, political conspiracy and police corruption.

The investigation into the crime is fascinating, but it’s the story developing behind the scenes involving Maloney and editor Devlin (Morrissey) that will keep you gripped.

“It’s a sort of love-hate relationship,” explains Kelly. “For himit’sprobablyjustpurehate but for her it’s complicated.

“Part of her hates him because he’s lived his life the opposite way to her - his approach has been completely different from Maloney’s. He’s got to where he is by doing it the moral way, he’s got the trustofhisteam,he’sgotthem

on side. And he’s a man so she thinks it’s easier for him.

The contents of the publications from which extracts have been taken are copyright works and without permission of the relevant collecting society or save as permitted by statute may not be copied or otherwise reproduced (even for internal purposes) or resold.

National Reviews

Key Previews

Section Page Date Circulation Author

Event 44,45 28 July 2013 1811463 Unattributed

DOWNTON WITHOUT THE DOSH Brilliant new drama series The Mill turns the grim reality of the 19th century’s class divide into thrilling viewing

TROUBLE AT MILL: Actor’s Young apprentices enjoy a quick break during their 12-hour shift, while (inset) the foreman (Craig Parkinson) gets nasty

THE BIG SHOW The Mill Channel 4, Sunday, 8pm

)))))

A century before Downton Abbey, at the Quarry Bank Mill, Cheshire, the social divisions are even starker than they will be in the Earl of Grantham’s home.

While the Greg family grow wealthy, at their factory apprentice children work 12-hour days with dangerous machinery.

Yet dismiss any thought that this is a worthy portrayal of how it was ‘grim up north’. Filmed at the actual workhouse and based on the apprentices’ own words from the National Trust archive, this entirely credible depiction of the past is also utterly enthralling drama.

Misfits star Matthew McNulty is Daniel Bate, a brilliant engineer with

radical political notions, while Kerrie Hayes (Good Cop) plays defiantly proud apprentice Esther. But the script from Clocking Off writer John Fay is far too nuanced to be a simple story of dark satanic mills and industrialists: though tough-minded, the Gregs also have progressive notions. An opening episode packed with twists will leave you on tenterhooks until next week.

THE BIG MOVIE Untouchable (2012) Friday & Saturday, Sky Movies ))))) Premiere, 9.45pm French cinema happily goes its own way without caring how the rest of the world regards it, but it’s been having an ever greater impact abroad – Oscars for The Artist and Marion Cotillard are the tip of an iceberg of international awards. Much

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Event 44,45 28 July 2013 1811463 Unattributed

of this acclaim is for difficult dramas the Hollywood studios wouldn’t touch, but here’s a new hit that harks back to 2001’s Amélie for its pure feelgood pleasure.

Omar Sy and François Cluzet (above) star in a tale of unlikely friendship as a newly disabled billionaire hires an immigrant young offender as his carer.

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C4 National Press The Times (Saturday Review) 27 July 2013 23 407720 215cm2 6553.2

Event 48,49 28 July 2013 1811463 Unattributed

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SUNDAYJULY 28 PICK OF THE DAY The Mill

Channel 4, 8pm Grim though a drama based on the harsh realities of life in the early days of the Industrial Revolution may sound, this new four-part series is enthralling, albeit without compromising for a moment in showing the bleak existence of child apprentices who were slaves in all but name during the 1830s.

The setting is the Quarry Bank Mill in Cheshire. The characters are mostly real-life figures,

based on the mill’s extensive archive. The drama swirls around Esther (Kerrie Hayes, above, second from left), a defiant young apprentice; a sadistic overseer,

The contents of the publications from which extracts have been taken are copyright works and without permission of the relevant collecting society or save as permitted by statute may not be copied or otherwise reproduced (even for internal purposes) or resold.

Charlie; Robert Greg, the forward-thinking son of the mill’s owner; and the heroic figure of Daniel, a brilliant mechanic with radical political views.

This immersive presentation of history is utterly convincing, and with uniformly excellent performances and an emotionally engaging script, here is proof positive that period dramas can be educational without being arid and boring. )))))

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C4 National Press The Observer (The New Review) 28 July 2013 48 246245 167cm2 2919.16

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C4 Consumer and Regional Press BBC History Magazine (Main) 01 August 2013 75 71403 154cm2 1118.04

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The Guide 43 27 July 2013 204271 Unattributed

tv&radio *

The Mill Industrial revolution-era England is the setting for this gloomy drama about the child workers at a Cheshire factory.

Sunday, 8pm, Channel 4

RICHARD CANNON; RYAN MCNAMARA

*

Don’t miss When Björk Met Attenborough They had us at the title, really. The naturalist and the Icelandic musician investigate the relationship between music and nature, using Björk’s recent Biophilia album/app as a starting point. There’s also a look at how music exists in the natural world, from the tuneful warblings of blue whales to the mimicking skills of the lyre bird. Saturday, 7pm, Channel 4

*

Celebrity MasterChef Janet Street-Porter and Katy Brand are among the celebs whisking it all for a shot at glory as the cookery contest returns. Wed to Fri, 8pm, BBC1

the planner 44 films 46 listings 48≥

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C4 National Press The Independent (Radar) 27 July 2013 42 75089 1010cm2 14796.5

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C4 National Press The Independent (Radar) 27 July 2013 42 75089 1010cm2 14796.5

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Saturday Review 28 27 July 2013 407720 Unattributed

The Mill Channel 4, 8pm The Mill is Channel 4’s first fact-based period drama, the latest serial after the BBC’s The Village to reveal the harsh realities of life in our not too distant past. Set in 1830, it is based on the extensive historical archive of Quarry Bank Mill in Cheshire and depicts Britain at a time when the industrial revolution is changing the country beyond recognition. Like The Village, the predominant mood is one of gloom. The mill workers (some as young as nine, working 12-hour shifts) wash in troughs of freezing cold water and are fed vile-looking gruel directly into their hands — even Oliver Twist had a bowl. In the first five minutes, while one girl is being raped, a boy gets his hand mangled in some heavy machinery. Times were hard is the message, forcefully rammed home. But times are about to change thanks to Esther Price (Kerrie Hayes, above), a stroppy teenager well documented in Quarry Bank’s archives, who risks her own position to stand up for justice. There are no real stars, but a strong ensemble cast, including Donald Sumpter as the austere yet kindly master of the mill, and Matthew McNulty as a progressive young engineer with a troubled past. It’s well written by John Fay, the former Coronation Street writer, who knows how to pen convincing dialogue, and while grimly fascinating, it may well prove too depressing for many.

The contents of the publications from which extracts have been taken are copyright works and without permission of the relevant collecting society or save as permitted by statute may not be copied or otherwise reproduced (even for internal purposes) or resold.

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Saturday Review 28 27 July 2013 407720 Unattributed

The contents of the publications from which extracts have been taken are copyright works and without permission of the relevant collecting society or save as permitted by statute may not be copied or otherwise reproduced (even for internal purposes) or resold.

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C4 National Press The Independent on Sunday (Main) 28 July 2013 86 113082 191cm2 2798.15

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Hot TV 15 27 July 2013 600304 Unattributed

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The contents of the publications from which extracts have been taken are copyright works and without permission of the relevant collecting society or save as permitted by statute may not be copied or otherwise reproduced (even for internal purposes) or resold.

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The contents of the publications from which extracts have been taken are copyright works and without permission of the relevant collecting society or save as permitted by statute may not be copied or otherwise reproduced (even for internal purposes) or resold.

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C4 National Press The Daily Telegraph (Review) 27 July 2013 36 555817 260cm2 8356.4

Listings Magazines Client: Source: Date: Page: Reach: Size: Value:

C4 Consumer and Regional Press Radio Times (Main) 27 July 2013 62 865562 424cm2 15217.36

For further information please contact Sophie Toumazis sophie@tpr-media.com +44 (0)20 8347 7020.

Please see the press pack produced by tpr media consultants http://www.channel4.com/info/press/press-packs/the-millpress-pack Link to the trailer produced by Channel 4 http://www.youtube.com/watch?v=YacizJRW4WI