The Great Exhibition Road Festival 2019 Key Coverage
Campaign and evaluation complied by tpr media consultants +44 (0)20 8347 7020 | sophie@tpr-media.com www.tpr-media.com
Campaign and Evaluation About the Great Exhibition Road Festival
The Great Exhibition Road Festival, a new, free festival of art, science and culture, took place 28-30 June 2019. With over 150 live events, the festival transformed South Kensington, which was closed to traffic, as activities spilled out into the surrounding streets.
This festival was inspired by the Great Exhibition of 1851 – one of the defining moments of Queen Victoria’s reign and the brainchild of Prince Albert. The profits of the 1851 Great Exhibition built Exhibition Road, the first cultural quarter in the world.
The partners involved included Imperial College London, Royal Commission of the Exhibition of 1851, Discover South Kensington, Royal Albert Hall, V&A, Science Museum, Royal College of Music, Natural History Museum, Historic Royal Places, German National Tourist Office, Goethe-Institut London, Royal College of Art, Royal Parks, Royal Society of Sculptors, Design Museum, Royal Borough of Kensington and Chelsea, Westminster City Council, Kensington + Chelsea Art Weekend, Institut français, Royal Geographical Society, Serpentine Gallery and the Ismaili Centre.
PR Overview
tpr media consultants were commissioned to develop and implement a PR campaign with the principal aim of driving visitors to the Great Exhibition Road Festival in its launch year, focussing on the ‘bigger picture’ and broad themes; liaising with a core team at Imperial.
Coverage overview
There were 95 pieces of coverage with a reach of over 11 million. According to analytics used by Kantar media, the total news value was £452.85k. There was wide-ranging media coverage across TV, radio, print and online, from BBC TV London news to BBC Radio 4 Loose Ends; The Observer to Mail Online; Time Out to Londonist; Grazia to BBC History Revealed. The results exceeded the key performance indicators for London and national media – see graphs below for more information.
Some key numbers to note (according to Kantar analytics):
• Mail Online (Victorian love letters) – 2,009,108 Reach / 53,928 Value
• Telegraph (Good taste – ONLINE) – 1,136,292 Reach / 30,500 Value
• Time Out (Festival overview) – 309,262 Reach / 48,919.68 Value Some of the key coverage included:
• BBC London TV interviewed James Romero (Imperial Public Engagement) and Nigel Williams (Royal Commission) in a piece that ran on the Thursday before that festival (27 July) at lunchtime and evening news.
• Dr Tilly Collins shared insect brownies with Clive Anderson and guests while discussing the festival extensively on BBC Radio 4’s Loose Ends.
• James Romero (Imperial public engagement) was interviewed on BBC Radio London’s popular Robert Elms Show and discussed the festival at length.
tpr media consultants – July 2019
• Lord Robert Winston was interviewed on BBC Radio Three’s In Tune, about his talk and the festival in general.
• Vanessa Thorpe (The Observer) interviewed Sir Christopher Frayling for a focus piece informed by his speech on taste.
• Jane Shilling (The Telegraph) picked up on the article above and name-checked the festival.
• A piece on the Goethe Institute’s Victorian Love Letters exhibition ran in Mail Online and was picked up by The Express in print and online.
• Sophie Curtis (Mirror - Technology and Science Editor) ran a piece focusing on the 1851 Great Exhibition and some of the greatest innovations of that time.
• A spread in Time Out with a specially commissioned illustration of the festival and a sidebar about the Great Exhibition of 1851.
• The Big Issue made the festival their number 3 ‘Big List’ entry int he magazine, focusing on Helen Sharman, they also ran a comment piece online by Emily Candler (Discover South Kensington).
• The festival was included in reader newsletters in Time Out, Metro and the Evening Standard.
• Dozens of listings sites also mentioned the festival, such as: Culture Whisper, London Weekly News, The Young Londoner, Londonist and more.
Analytics
Top 20 Sources by Reach – 09/07/2019 Source Name Mail Online UK (Web) The Daily Telegraph Online Yahoo! Uk And Ireland (Web) Mirror.Co.Uk (Web) Metro Evening Standard Daily Express (Web) Eventbrite (Web) The Daily Telegraph Time Out Londonist (Web) Yahoo! Finance Uk And Ireland (Web) The Observer Southern Daily Echo (Web) Evening Standard (Web) New Scientist Metro (Scotland) Grazia Uk (Web) All In London (Web) Angels & Urchins
Article Reach 2,009,108 1,136,292 1,030,766 895,503 890,593 867,325 597,147 486,005 458,487 309,262 208,729 190,615 178,545 176,179 171,109 126,230 121,196 96,040 76,803 50,000
tpr media consultants – July 2019
Top 20 Sources by Value - 09/07/2019 Source Name Yahoo! Uk And Ireland (Web) Mail Online UK (Web) Time Out The Daily Telegraph Online Metro The Daily Telegraph Eventbrite (Web) The Observer Mirror.Co.Uk (Web) Londonist (Web) Daily Express (Web) The Kensington Magazine The Big Issue In Scotland Evening Standard The Big Issue (London) Evening Standard (Web) Yahoo! Finance Uk And Ireland (Web) Angels & Urchins Southern Daily Echo (Web) Metro (Scotland)
Article Value 55,336.00 53,928.00 48,919.68 30,500.00 29,551.43 28,754.56 26,090.00 25,414.08 24,037.00 22,412.00 16,028.00 10,592.40 8,281.20 8,013.20 7,368.04 5,893.00 5,116.00 4,758.03 4,729.00 4,441.80
Media Types - 08/07/2019 Internet
Magazine, Consumer UK Nationals
UK Additional Regions
66 1 3
3
5
Unknown
Magazines Trade & Others
17
tpr media consultants – July 2019
TV and Radio BBC London TV
• Filming on Exhibition Road, interview with James Romero (Imperial public engagement) and Nigel Williams (Royal Commission) – Link unavailable.
BBC Radio 4 Loose Ends: https://www.bbc.co.uk/programmes/m0005syj
• Interview with Dr Tilly Collins between 36:20 – 42:20.
tpr media consultants – July 2019
BBC Radio London Robert Elms: https://www.bbc.co.uk/sounds/play/live:bbc_london
• Flagship BBC London Show Interview with James Romero between 38.59 -46:00.
BBC Radio 3 In Tune: https://www.bbc.co.uk/sounds/play/m00066pj
• Interview with Robert Winston between 29:10- 42:48, speaking about the Great Exhibition Road Festival between 29:10- 34:40 and 40:25- 42:48.
tpr media consultants – July 2019
Nationals
UK Nationals ionals Client: Source: Date:
TPR Media Yellow News The Observer ver 30/06/2019
Keyword: Page: Reach: Size: Value:
The Great t Exhibition Road Festiva 42 178545 1151 25414.08
tpr media consultants – July 2019
UK Nationals ionals Client: Source: Date:
TPR Media Yellow News The Observer ver 30/06/2019
Keyword: Page: Reach: Size: Value:
The Great t Exhibition Road Festiva 42 178545 1151 25414.08
tpr media consultants – July 2019
UK Nationals ionals Client: Source: Date:
Keyword: Page: Reach: Size: Value:
TPR Media Yellow News The Observer ver 30/06/2019
The Great t Exhibition Road Festiva 42 178545 1151 25414.08
tpr media consultants – July 2019
UK Nationals ionals Client: Source: Date:
TPR Media Yellow News The Observer ver 30/06/2019
Keyword: Page: Reach: Size: Value:
The Great t Exhibition Road Festiva 42 178545 1151 25414.08
tpr media consultants – July 2019
UK Nationals ionals Client: Source: Date:
TPR Media Yellow News The Daily Telegraph 01/07/2019
Keyword: Page: Reach: Size: Value:
The Great t Exhibition Road Festiv 14 458487 251 28754.56
tpr media consultants – July 2019
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EXCLUSIVE: 'Can you come to me alone for a moment? Your devoted V': Love letter from Queen Victoria to Prince Albert on day they got engaged is published for first time • • • • •
The sweet love letter by the Queen is being shown to the public for the first time It was written in German, a language the couple only used after their engagement, having previously corresponded in English He replied at length, describing how he would always be her 'devoted Albert' The couple was recently portrayed by Jenna Coleman and Tom Hughes for ITV's hit series Victoria Five letters are being released ahead of the Great Exhibition Road Festival in south Kensington, London By CLAUDIA JOSEPH FOR MAILONLINE PUBLISHED: 08:26, 28 June 2019 | UPDATED: 09:07, 28 June 2019
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A love letter from Queen Victoria begging Prince Albert to sneak a moment alone together on the day of their engagement is to be shown to the public for the first time.
tpr media consultants – July 2019
The brief note, written in German on a sheet of fine pale blue paper, is one of five letters exchanged between the couple that day. In his letters to her, Prince Albert wrote of his disbelief that they were to be together and promised to make her 'quite quite happy, as happy as you deserve to be!'. The love notes, which are dated October 15, 1839 – two years after Victoria ascended the throne – were written at Windsor Castle. They reveal how desperate the couple was to be together in the hours after the Queen proposed marriage. The letters also highlight the importance of the written word in the 19th century, and how they had to communicate by letter despite being in the same building. One of the Queen’s letters, bearing her gilt cypher, simply says: ‘Dearest Albert, Can you come to me alone for a moment? Your devoted V[ictoria].’
+10 A love letter from Queen Victoria begging Prince Albert to sneak a moment alone together on the day of their engagement is to be shown to the public for the first time. Pictured: The couple in 1854
tpr media consultants – July 2019
The brief note, written in German on a sheet of fine pale blue paper, is one of five letters exchanged between the couple on October 15, 1839
In his letters to her, Prince Albert wrote of his disbelief that they were to be together and promised to make her 'quite quite happy, as happy as you deserve to be!' Pictured: The couple portrayed on their wedding dayD
The love notes, scribbled two years after Victoria ascended the throne, were written at Windsor Castle.
tpr media consultants – July 2019
Another emphasises the love they shared. Written by Albert, on plain cream notepaper, it states: ‘My dearest, most beloved Victoria. 'I am so touched by the evidence of trust that you give me in sending your letters, and by the so affectionate sentiments that you express towards me therein, that I scarcely know how to reply to you. 'How have I earned so much love and so much warm-hearted kindness? ‘I am still unable to accustom myself to the truth of all that I see and hear and can only believe that Heaven has sent down an angel to me, whose radiance is intended to brighten my life. 'May I succeed in making you quite quite happy, as happy as you deserve to be!! With body and soul I remain for ever your slave. Your devoted Albert.’ The correspondence marks a turning point in the relationship between the cousins, who were brought to life by Jenna Coleman and Tom Hughes in ITV hit series Victoria. While they had previously corresponded in English, they began to write in German, a language which the Queen had spoken until the age of three. And Victoria began to address her fiancé as ‘angel’, a term of endearment she used throughout their marriage. The billet-doux have been carefully stored in the Royal Archives, at Windsor Castle, since it was created by George V in 1912. They are among a selection of 23,500 papers and collections of Albert being digitised for the first time. The first tranche is being published this summer to mark the bicentenary of the couple’s birth.
Written by Albert, on plain cream notepaper, it states: ‘My dearest, most beloved Victoria... How have I earned so much love and so much warm-hearted kindness?' Pictured in 1854
tpr media consultants – July 2019
He went on (above): ‘May I succeed in making you quite quite happy, as happy as you deserve to be!! With body and soul I remain for ever your slave. Your devoted Albert’
While the couple had previously corresponded in English, they began to write in German, a language which the Queen had spoken until the age of three. Victoria began to address her fiancé as ‘angel’ (above) a term of endearment she used throughout their marriage
tpr media consultants – July 2019
The billet-doux have been carefully stored in the Royal Archives, at Windsor Castle, since it was created by George V in 1912
But, because they are pasted in volumes, rather than individual letters, they are difficult to display to the public. Instead, facsimiles will go on show this weekend at the Goethe-Institut to coincide with The Great Exhibition Road Festival, in London’s museum district. Bill Stockting, Archives Manager at the Royal Archives, said: ‘These are charming letters that Victoria and Albert wrote to each other on the day they got engaged. ‘They would both have been in the Castle, had just got engaged and there was a flurry of excitement on that particular day. ‘Up until then, they wrote to each other in English and Victoria tended to write to her cousins as “my dear Albert” or “my dear Ernst”. ‘But after that day they switched to German and Victoria began calling her fiancé “Angel”. There was only one Angel and that was Albert.’
tpr media consultants – July 2019
Queen Victoria - or Alexandrina Victoria – was born in London on May 24, 1819; her husband was born in Germany on August 26 that year.
The first tranche of papers from Prince Albert's collection is being published this summer to mark the bicentenary of the couple’s birth. But, because they are pasted in volumes, rather than individual letters, they are difficult to display to the public. Pictured: Victoria in 1854
They were married on February 10, 1940 (above) and had nine children before Albert died in 1861
They were married on February 10, 1940 and had nine children before Albert died in 1861. The three-day Great Exhibition Road Festival - which was inspired by the 1851 Great Exhibition – one of the defining moments of Queen Victoria’s reign and the brainchild of Prince Albert - opens on Friday with more than 150 live events. Free tickets are available at greatexhibitionroadfestival.com Read more: www.greatexhibitionroadfestival.com
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tpr media consultants – July 2019
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tpr media consultants – July 2019
Victoria began to address her fiancé as ‘angel’ (above) (Image: Royal Archives)
"With body and soul I remain forever your slave. Your devoted Albert.” While they had previously corresponded in English, in these letters seen by the MailOnline, they began to write in German, a language which the Queen had spoken until the age of three. The letters have been carefully stored in the Royal Archives at Windsor Castle and they are among a section of 23,500 papers and collections being digitised for the first time. Copies of the letters will go on show this weekend at the Goethe-Institut to coincide with The Great Exhibition Road Festival, in London.
Queen Victoria (1819 - 1901) and Prince Albert (1819 - 1861), five years after their marriage. (Image: GETTY)
Queen Victoria was born in London on May 24, 1819; her husband was born in Germany on August 26 that year. They were married on February 10, 1940 and had nine children before Albert died in 1861. His loss plunged the Queen into a deep mourning and she dressed in black for the remainder of her life and avoiding public appearances. Free tickets to the three-day Great Exhibition Road Festival are available at https://www.greatexhibitionroadfestival.co.uk
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tpr media consultants – July 2019
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tpr media consultants – July 2019
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tpr media consultants – July 2019
tpr media consultants – July 2019
tpr media consultants – July 2019
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tpr media consultants – July 2019
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tpr media consultants – July 2019
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tpr media consultants – July 2019
by Metro ReportersPublished June 30, 2019
EVENTS
The Great Exhibition Road Festival
Kensington’s Exhibition Road evokes the spirit of 1851’s Great Exhibition as its famous residents, including the V&A, Science Museum, National History Museum, Imperial College, the Royal College of Music and the Royal Geographic Society, host a weekend of talks (for example Lord Winston, below, from Imperial College talks about where art and science collide). There’s workshops, demos, installations and art including music with The Ayoub Sisters and The Leo Twins. Until Sunday, great exhibitionroadfestival.co.uk %
tpr media consultants – July 2019
https://londonist.com/london/free-and-cheap/free-and-cheap-events-in-london-this-week-24!"#$"#%&'()*''+&(,,-"#$"#%&'./"0,-"#$"#,123345#$4/*35+,123345#$4/*35+4363#'&4%#4-"#$"#4'*%&4 733849:4;<4=>#349<?@) 30-june-2019 A52')"1)5)-"#B32)+%3/3)
Free And Cheap Events In London This Week: 24-30 June 2019 BY LONDONIST STAFF
All week
Celebrate 175 years of Batsford Publishing
tpr media consultants – July 2019
Natural History Museum stays open late !"#$%&#'()*)%)+,-&!"#$%&#'(#)($#*"+,+(+-.$("'($#/#&$0'1#$(-$2-.3-.$+)$�&#'(#34$ !"#$5&#'($6*"+,+(+-.$-7$89:8$;')$'.$#<+0$)"-;0')#$-7$0=((+.%>#3%#$(#0".-?-%@A$"#?3$+.$'$ <=&<-)#>,=+?($B&@)('?$C'?'0#$+.$D@3#$C'&E4$!"#$5&#'($6*"+,+(+-.$F-'3$G#)(+/'?$'+1)$(-$ �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
tpr media consultants – July 2019
This PA Interview ran in over 15 publications https://uk.news.yahoo.com/great-exhibition-event-relevant-because-172741633.html !""#$%&&'()*+,$)-.!//)0/1&23+."4+5!676"6/*4+8+*"43+9+8.*"47+0.'$+4:;<;=:>??)!"19@ !" "#$%&&'()*+ *+,$)-.!//)0/1&23+."4+5!676"6/*4+8+*"43+9+8.*"47+0.'$+ '$+4:;<;=:>??)!"19@@
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By Emma Bo Bowden, owden, Press Association PA Entertain Entertainment nment1 May 2019
A rrecreation ecreation o of tthe he Great Great Ex Exhibition hibition is is still still ssignificant ignificant today today y because because of Br Brexit, exit, acco according ording to a le leading adin ng figure figure in the the a arts rts world. world d. Spearhead Spearheaded ded by Prince Prince Al Albert, bert, tthe he e 1851 event is is rreferred eferred to to as the the w world’s orld’s first first international in ternational display display o off d design esign a and nd m manufacturing. anufacturing. The Great Great Exhibition Exhibition Road Fest Festival iva al in in June is is set tto o replicate replica ate the the vi vision sion of the the Prince Princ ce and Q Queen ueen n Victoria, Victoria, 200 year yearss on ffrom rom when when tthey hey were were bo born. orn.
Sir Christopher Sir Christopher F Frayling rayling w will ill sspeak peak a att tthe he G Great reat E Exhibition xhibition R Road oad F Festival estival (D (Dominic ominic Lipinski/PA) Li pinski/PA) More Mo re
tpr media consultants – July 2019
Sir Christopher Frayling, a former Arts Council chairman, labelled the event “relevant” because of discussions concerning the UK post-Brexit. “I think it started out to show to the world how brilliant we were post-industrial revolution and we got a hell of a shock,” he said. “There’s a series of books that were written at the time of lessons of the Great Exhibition and they say, ‘look, we’ve got to pull our socks up’, the Americans are getting very good at industrial design, the Germans are brilliant at engineering. “It’s rather like the discussions today about can Britain go it alone or are we part of a global network. “In a way, the legacy of that exhibition was a realisation that isolation was no longer possible, we have to take into account what everyone else is doing.” The former Rector of the Royal College of Art will discuss the creation of the V&A at the festival, whose origins lie in the exhibition. South Kensington’s Exhibition Road, named after the event, will be transformed, with Imperial College London, the Natural History Museum, the Science Museum and the Royal Albert Hall among others collaborating over the three days. Sir Christopher said: “The festival basically says Albert lives. “It’s not looking back in a cobwebby way at the past, it’s saying that the great thing about that vision of 1851 is that it lives. “He’s created institutions which are at the cutting edge of research and practice in those areas and it’s great that they can lift the curtain and show the public what’s going on.” The Great Exhibition Road Festival will run from June 28 to 30. @
tpr media consultants – July 2019
tpr media consultants – July 2019
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tpr media consultants – July 2019
The Evening Standard reported that the development of smart clothes was discussed at this year's Great Exhibition Road Festival, which outlined plans for colour-changing clothes that could warn the wearer if they become ill. The pieces will change colour and heat up in response to any changes in the electrical conductivity of the wearer's skin, using technology created by scientists at the University of Lancaster. This could be helpful for those managing diseases such as diabetes, for example, as the clothes could sense when glucose levels are too high. As well as this, there are plans to develop clothes that can charge phones using solar panels and conductive fibres in fabric. Dr Jessica Wade, a research associate at Imperial College London’s Faculty of Natural Sciences said that she hopes potential customers would be attracted by the idea of owning something that will last, as an antidote to fast fashion. "We’ve got tired of passive clothing but because we’ve got good at making it cheaply, we’ve not done anything innovative with it," she said. “When our clothes are adaptable, it will increase the value we get from them, they will do more for you." :
tpr media consultants – July 2019
tpr media consultants – July 2019
tpr media consultants – July 2019