2026 TPI Media Kit

2026 M E D IA KIT

BIG OPPORTUNITIES IN 2026

• Turfgrass Sod As Agriculture • Weed, Insect, And Disease Control • Turf News

COME GROW WITH US For more than 50 years, Turfgrass Producers International has promoted the benefits of natural grass and supported the wider industry’s success. We provide useful, relevant education, advocacy and networking for the hard-working people who make greener landscapes and sports fields possible. As we grow as an organization going into 2026, now is the perfect time to partner with us.

Teaming up with us by advertising in the award-winning Turf News or one of our industry-exclusive publications like Sod as Agriculture provides the support we need to further our mission. Working together, we can promote the global environmental benefits and use of natural grass through education and research while connecting you with farm owners, site managers and decision-makers.

As a nonprofit, our revenue goes back to developing programs that improve the industry.

Our membership extends across 40 countries, representing the most productive, knowledgeable, informative natural grass sod and seed producers, suppliers, manufacturers and educators. Connecting with TPI puts your company in front of the best of the industry, who are always looking for ways to improve their work.

We have a wide range of options on offer this year through Turf News, as well as our digital products such as the Industry Harvest enewsletter. If you sign your insertion order by Dec. 31, 2025, you’ll receive a 2% discount.

We’re thankful for your support of TPI, and looking forward to growing together in the upcoming year. Your partnership means the world to us.

Ready to learn more?

Contact Libby Atwater, TPI Membership Experience Manager, at latwater@turfgrasssod.org or 919-907-9018.

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TURF NEWS Turf News Magazine is the only bi-monthly magazine devoted exclusively to natural grass production for over 40 years.

An award-winning publication, Turf News brings timely, important features and industry news articles to the people involved in growing and selling natural grass. Our audience is made of decision-makers around the world: farmers, business owners and managers. Advertising in Turf News puts your company in front of those who have the authority to make buying decisions.

TPI Members receive Turf News in print and digital formats so readers can access Turf News on their mobile devices and take the magazine with them wherever they go. Turf News is also hosted online giving TPI the ability to track clicks on your ads throughout each issue.

Don’t miss this opportunity - the TPI Advertorial.

You can submit your own technical two-page Turf News article* that can include advertising on your latest product.

TURF NEWS AD SPACE OPTIONS

*Please contact Libby Atwater for advertorial guidelines.

TPI MEMBER 2026

NON-MEMBER 2026

Advertorial

$3,775

$4,313

Outside Back Cover

$3,150

N/A

Inside Front Cover

$3,016

N/A

Inside Back Cover

$2,916

N/A

Full Page Ad

$2,511

$3,047

Island Ad

$1,793

$3,686

Half Page Ad

$1,669

$2,260

Quarter Page Ad

$1,169

$1,705

Marketplace

$522

$641 3

BUYER’S GUIDE CATEGORY LISTING OPPORTUNITIES 2026* Companies with more than one full-page ad in the Nov/Dec Buyer’s Guide issue

• Up to fifteen (15) descriptions per category • Up to five (5) photos per category • Three (3) additional photos or three QR codes, Graphics, Logos per category

Companies with one full-page ad in the Nov/Dec Buyer’s Guide issue

• Up to ten (10) descriptions per category • Up to two (2) photos per category • Two (2) additional photos or two QR codes, Graphics, Logos per category

Companies with one half-page ad in the Nov/Dec Buyer’s Guide issue

• Up to five (5) descriptions per category • Up to two (2) photos per category • One (1) additional photo or one QR code, Graphic, Logo per category

Companies with one quarter-page ad or one marketplace ad in the Nov/Dec Buyer’s Guide issue • Up to three (3) descriptions per category • Up to one (1) photo per category • One (1) additional photo or one QR code, Graphic, Logo per category

Non-Advertisers (TPI Members Only) • One (1) product description per category • No photo • No QR code, Graphic or Logo

* BONUS: Companies that advertise in Turf News throughout the year may provide an additional photo or QR code, Graphic, Logo per category for every issue which their advertising appears. That means—if you advertise in three 2026 issues of Turf News (including Nov/Dec issue)—you can provide two additional photos or QR codes, Graphics, Logos per category. If you advertise in all six issues of Turf News, you can provide six additional photos or QR codes, Graphics, or logos per category!

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TURF NEWS

TURF NEWS FREQUENCY BENEFITS

TURF NEWS AGENCY BENEFITS

Discounts for frequent ad placements

15% discount off gross billing for recognized advertising agencies

FREQUENCY

DISCOUNT

3 times 6 times

5% 10%

(in 12 months)

Ads must be received according to exact specification to qualify. Any ad that does not meet these specifications will not receive the agency discount and will be charged production charges to be re-worked by the layout designer.

Ad specifications begin on page 13.

2026 AD DEADLINES SPACE COMMITMENT

AD MATERIALS

January/February

November 28, 2025

December 5, 2025

March/April

January 21, 2026

January 27, 2026

May/June

March 27, 2026

April 2, 2026

July/August

May 29, 2026

June 5, 2026

September/October

July 29, 2026

August 5, 2026

November/December

September 10, 2026

October 2, 2026 5

TPI MEMBERSHIP DIRECTORY

The TPI Membership Directory connects you with every member, every year.

An invaluable tool for farm owners and industry suppliers, the TPI Membership Directory is a print listing of all natural grass producers, suppliers and other members. Each entry provides contact information as well as other details, making it a daily reference for products and services.

Directory Ad includes

• Company recognition in advertising index • Logo next to company contact information in the directory • First right of refusal for next year

Meet Your Suppliers

Use this space to showcase your company! A 2-page spread with four-color printing to highlight your company or products.

DIRECTORY AD SPACE OPTIONS PLACEMENT

Inside Front Cover*

$2,100

Inside Back Cover*

$2,100

Back Cover*

$2,100

Meet Your Suppliers 2-page Advertorial

$2,100

Directory Ad

$1,200

*Premium placement

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PRICE

TPI PUBLICATIONS

TPI publications offer relevant, actionable information for new and current members.

Now is your chance to have your company in front of sod producers every time they reference our publications such as Weed, Insect and Disease Control or Sod As Agriculture. Placing your ad in both publications establishes your brand as an advocate of industry education and supports our ongoing work.

Every TPI member receives a copy of each of these useful publications. Weed, Insect and Disease Control is updated every year. Sod As Agriculture is updated every 2-3 years. Adding your name to a publication now ensures that sod producers will be seeing it for years to come alongside useful reference material.

WEED, INSECT AND DISEASE CONTROL AD SPACE OPTIONS PLACEMENT

PRICE

Inside Front Cover*

$3,100

Inside Back Cover*

$2,550

Back Cover*

$1,700

Full Page Ad

$1,200

SOD AS AGRICULTURE AD SPACE OPTIONS PLACEMENT

PRICE

Inside Front Cover*

$2,600

Inside Back Cover*

$2,100

Back Cover*

$1,600

*Premium placement

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INDUSTRY HARVEST E-NEWS

The TPI Industry Harvest enewsletter delivers important industry news and professional updates to more than 800 subscribers every other week.

Articles with ads are also accessible from the Industry Harvest News section of TPI’s industry website, expanding the reach of your ad! All ads are integrated into TPI content with links to your website or informational PDF.

INDUSTRY HARVEST ENEWSLETTER AD SPACE OPTIONS All Industry Harvest enewsletter ads will remain on TPI’s Industry Harvest page for one full month, in addition to being included in that month’s enewsletters.

Monthly Newsletter Sponsor

Your company is listed as the publication’s sponsor at the top of the Industry Harvest enewsletter with a corresponding ad on the Industry Harvest page on TPI’s website.

MEMBER RATE $1150/email

Banner Sponsor

Your banner ad appears within the Industry Harvest enewsletter between content and on the Industry Harvest page on TPI’s website.

MEMBER RATE $750/email

Sidebar Ad

Your sidebar ad will appear in a side position on the Industry Harvest page on TPI’s website.

MEMBER RATE $650/email | NON-MEMBER RATE $900/email

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TPI WEBSITE

TPI is proud to offer advertising options for our website, TurfgrassSod.org. With over 250,000 website views yearly, you have the opportunity to increase your traffic, leads and sales directly with the TPI audience.

All ads are featured on all of TPI’s secondary pages.

TPI WEBSITE AD SPACE OPTIONS

Leaderboard Ad

TPI MEMBER

TPI NON-MEMBER

$575 (1 month)

$775 (1 month)

$1,075 (3 months)

$1,475 (3 months)

Ad Specifications

728 x 90 pixels (72 dpi)

50% discount for

Turf News advertisers that have commitments in all six issues of Turf News magazine the 2026 calendar year (marketplace ads excluded).

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DIGITAL OPPORTUNITIES

FUTURE PRINT AND DIGITAL OPPORTUNITIES TPI is continuing to grow and develop how we support the natural grass sod industry through our print and digital platforms. For 2026, that means we’re going beyond what we’ve done in the past. Keep an eye on us going into the new year for new ways to get your message out to our membership and the wider industry.

If you have ideas on something you’d like to see from us, or you’re interested in what we have in store, please connect with Libby Atwater, TPI Membership Experience Manager, at latwater@turfgrasssod.org or 919-907-9018.

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TURF NEWS FEATURES Turf News is proud to bring the most relevant content to our members and the natural grass community six times a year.

Here is a closer look at what we will be covering in 2026.

01 02 03 04 05 06

JANUARY/FEBRUARY

Marketing tips and techniques

Website and social media tips

Business to consumer messaging

MAY/JUNE

MARCH/APRIL

Tackling labor issues Employment law update Safety tips

JULY/AUGUST

Protecting your investments

Annual Seed & Vegetative Stock Update

Equipment maintenance

New variety showcase

Insurance insights

Seed/vegetative stock crop outlook

SEPTEMBER/OCTOBER

NOVEMBER/DECEMBER

The Lawn Institute Research update

Annual Equipment & Product Buyer's Guide

Academic insights and advances

TPI member supplier & manufacturers products

Benefits of natural grass sod

TPI 2027 International Education Conference and Field Day outlook

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TURF NEWS PRODUCTION DETAILS

PRODUCTION DEADLINES Previous ads will be repeated if new materials are not received by the ad material deadline.

Magazine mailing date is first full week of the publication month.

PRODUCTION DETAILS • The final trim size is 8.375x11.125 in. All measurements are width x height • Binding Magazine is perfect bound.

•F or full-page ads Do not allow text to go beyond .5 in.(1.27cm) margins.

• Preferred electronic format is a flattened .eps, .tiff or .jpg with all text outlined.

• Resoution must be at least 300dpi at full size.

• Please DO NOT include crop marks. Designers, if possible, please change text to outlines.

• Color format 4-color, must be CMYK • To send ad materials for Turf News, upload ad materials to our FTP site: https://insitemodernlitho.com/TPI

(Please contact the TPI office for instructions and username/password.)

Or, send ad materials to Libby Atwater at latwater@turfgrasssod.org.

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AD SPECIFICATIONS

TURF NEWS

INDUSTRY HARVEST

Full Page Ad

Ad Specifications 300dpi JPG

8.375” X 11.125” with bleed 7.6” X 10.5” without bleed

Text and image area must stay within 7.5” x 10.0” Please indicate whether the ad is with or without bleed when submitting artwork.

Banner

728 x 90px (72 dpi) Sidebar

300px wide

Half Page Ad (No Bleed)

7.125” X 4.85”

Island Ad (No Bleed)

4.625” X 7.0”

TPI MEMBERSHIP DIRECTORY

Quarter Page Ad (No Bleed)

Horizontal: 7.125" x 2.5" Vertical: 3.54" x 4.61" Marketplace Ad (No Bleed)

3.39"x 1.89"

Ad Specifications InDesign, PDF, or JPG format, 4-color. All text and images at least 0.5 in. from left and right sides for the spine and tabs.

Interior pages

5.5" x 8"

Inside Front & Back Cover, Back Cover

5.75" x 9"

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AD SPECIFICATIONS

WEED, INSECT, AND DISEASE CONTROL

SOD AS AGRICULTURE

Inside Front Cover

6x9" with bleed

8.5x11" with bleed Inside Back Cover

8.5x11" with bleed Back Cover

8.5x11" with bleed Full Page Ad

8.5x11" with bleed

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Inside Front Cover

Inside Back Cover

6x9" with bleed Back Cover

6x9" with bleed

ADDITIONAL DETAILS

ADDITIONAL PRODUCTION CHARGES Resizing, artwork, scanning and other production efforts required to finalize ad, whether made by the Turf News designer and/or printer, will be billed at cost plus 20%, with a minimum $50 charge.

SHORT RATES & REBATES Advertisers and advertising agencies are jointly responsible for payment of all insertions. Advertisers who do not fulfill their frequency contract will immediately incur a short rate. All frequency discounts for remainder of commitment will be immediately forfeited. All further commitments will be billed at 1x rate. Final frequency discounts will be adjusted at the end of advertisers above commitment.

CANCELLATION POLICY Cancellations or changes to insertion orders must be received in writing by the space commitment date. Cancellations or changes made after the space commitment date will be billed in full.

PUBLISHER’S COPY PROTECTIVE CLAUSE Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume the responsibility for any resulting claims that might me be made against the publisher. The publisher reserves the right to reject any advertising that is believed not to be in keeping with the publications’ standards. All advertising is accepted on the condition that the advertising agency acts as an “agent” only and the advertiser guarantees payment.

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P.O. Box 97907 Raleigh, North Carolina 27624

HAVE QUESTIONS? Contact Libby Atwater, TPI Membership Experience Manager, at latwater@turfgrasssod.org or 919-907-9018.