tpg media Website SEO Sample Report

Website Audit SEO Strategy

[COMPANY]_V24.02.2025

EXAMPLE REPORT

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Introduction A strong online presence is essential for businesses like [COMPANY] to thrive in today’s competitive digital landscape. A well-optimised website not only improves visibility in search engines but also ensures a seamless user experience, enabling visitors to access valuable information and engage with your services effortlessly.

This audit provides an in-depth analysis of [COMPANY’s] website, pinpointing strengths, identifying areas for improvement and offering actionable recommendations for optimisation. The focus is on aligning the site with best practices in search engine optimisation (SEO), technical performance, user experience and accessibility, all aimed at making COMPANY’s website a more powerful tool for business growth.

[Company] Website SEO Sample Report

Objectives The audit focuses on the following areas: 1. On-Page SEO & Search Engine Visibility to improve COMPANY’s visibility and ranking in search engine results pages by optimising meta tags, header tags, alt text and internal links.

2. Technical SEO & Core Web Vitals to maintain fast loading times and ensure overall site efficiency through improved page speed, mobile responsiveness and resolution of technical issues.

3. Content SEO to analyse current organic keyword performance and prioritise keyword research to identify high-value terms that align with user intent and COMPANY’s core offerings, ensuring optimal keyword targeting throughout the site.

4. Backlink Profile Analysis to analyse COMPANY’s existing backlink profile to assess quality, identify potential issues and strengthen off-site SEO authority.

5. Customer Journey Optimisation analysis focuses on the homepage to evaluate user flow, navigation ease and engagement opportunities.

It incorporates insights from the other four areas to deliver actionable recommendations for journey optimisation and conversion improvements.

Eddie Rayner. Email. eddie@tpg.media

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On-Page SEO & Search Engine Visibility

[Company] Website SEO Sample Report

On-Page SEO & Search Engine Visibility High Level Summary On-Page SEO and Search Engine Visibility are foundational to website optimisation. On-Page SEO focuses on refining elements like title tags, meta descriptions, header tags and internal links to make the site both search engine-friendly and user-focused. Search Engine Visibility reflects how effectively these optimisations help COMPANY appear prominently in search engine results, increasing organic traffic and user engagement.

A well-optimised on-page structure ensures COMPANY ranks highly for relevant keywords, attracts the right audience and delivers content that resonates with both users and search engines, enhancing overall online presence.

Eddie Rayner. Email. eddie@tpg.media

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[Company]

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Website SEO Sample Report

On-Page SEO & Search Engine Visibility Glossary of Terms Title Tags The short title of a webpage that appears in search results and at the top of the browser tab. It helps search engines understand the content of the page and influences whether users click on the link in search results.

Meta Descriptions A summary of the page’s content that appears below the title in search results. A good meta description encourages people to click on your link by giving them a quick idea of what they can expect on the page Header Tags (H1, H2, H3) These are the headings used on the page, like a table of contents in a book. Header tags help organise the content and make it easier for both users and search engines to understand the main points of the page.

URL Structure The URL is the web address of the page. A clean URL should be simple, easy to read and describe the content of the page. Short and clear URLs help both search engines and users quickly understand what the page is about.

Eddie Rayner. Email. eddie@tpg.media

Alt Text for Images Alt text is a description of an image that is added behind the scenes in the code of the website. It’s shown when an image doesn’t load and helps people with visual impairments understand the content of the image. It helps search engines “see” and index the image, improving visibility. It also makes the website more accessible to people with disabilities.

Image Naming Conventions The names of your image files should describe the image and include relevant keywords. For example, instead of IMG1234.jpg, use leadership-coaching-workshop. jpg. This helps search engines understand your content and can improve image search rankings.

Internal Linking Internal links are links that connect one page of your website to another. Internal links help users find related content, improve navigation and help search engines crawl your site more effectively.

SERP Appearance This is how your website looks in search engine results. This includes the title, description and whether any extras (like rich snippets) are shown.

[Company]

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Website SEO Sample Report

On-Page SEO & Search Engine Visibility Key Issues Title Tags

Links

 Empty title tags

1

 Broken links

 Duplicate titles

8

 Pages with excessive number of links

 Too long titles

120

Meta Descriptions

 Dofollow external links

1,087 9 2,089

Images

 Empty meta description

218

 Broken images

170

 Duplicate meta description

4

 Empty alt text

4,336

 Too long meta description

66

URLs  Dynamic URLs

1

 Too long URLs

8

 Errors

 Information

 Warnings

 Passed

Eddie Rayner. Email. eddie@tpg.media

[Company]

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Website SEO Sample Report

On-Page SEO & Search Engine Visibility Observations Title Tags and Meta Descriptions • Title tags and meta descriptions lack strategic keyword usage to target core business terms (e.g., “leadership coaching,” “team development”).

• Several title tags and meta descriptions exceed the recommended length, impacting their effectiveness in SERPs. • Many pages are missing meta descriptions entirely, resulting in search engines auto-generating snippets that may not align with user intent or the page’s primary focus.

Keyword Optimisation • Limited focus on high-value keywords across critical on-page elements, reducing relevance for target search queries.

Header Tags (H1, H2) • Inconsistent use of H1 tags across key pages, with some missing primary keywords or failing to reflect the page’s main topic.

• Supporting header tags (H2, H3) are underutilised, limiting content structure and readability.

Internal Links • Missed opportunities for internal linking between related content (e.g., blogs and service pages), which could enhance navigation and distribute page authority.

Eddie Rayner. Email. eddie@tpg.media

Images • Significant number of images lack optimised file names or descriptive alt text, impacting SEO and accessibility.

• Several broken images identified, creating a poor user experience.

[Company]

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Website SEO Sample Report

On-Page SEO & Search Engine Visibility Recommendations Revise Title Tags and Meta Descriptions • Ensure title tags are 50-60 characters long and include primary keywords to improve search visibility and user appeal.

• Write meta descriptions up to 160 characters, summarising the page content and using actionable language to increase click-through rates.

Optimise Header Tags • Structure header tags (H1, H2, H3) to reflect page hierarchy.

• Use a clear and keyword-focused H1 for the main topic and supportive H2/H3 tags for subheadings to improve readability and SEO. Add Alt Text to Images • Ensure all images have descriptive alt text to enhance SEO and improve accessibility for visually impaired users. Alt text helps search engines index images effectively.

Eddie Rayner. Email. eddie@tpg.media

Improve Image File Names • Rename image files with descriptive, keyword-rich names (e.g., team-buildingworkshop.jpg instead of image1.jpg).

• Use hyphens to separate words and avoid generic or random file names.

Consistency is crucial.

Check and Optimise URLs • Ensure URLs are short, descriptive and keyword-friendly. Avoid long or complex URLs and use clear language that is easy for both users and search engines to understand.

Enhance Internal Linking • Strengthen the internal linking structure by connecting related pages, such as blog posts and service pages.

• Internal links improve SEO, help search engines crawl the site more effectively and guide users to relevant content.

[Company] Website SEO Sample Report

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On-Page SEO & Search Engine Visibility Next Steps Since COMPANY’s website is built on WordPress and already has the Yoast SEO plugin installed, we recommend leveraging its features to streamline the optimisation process.

1. Review and Optimise Key Pages Focus on high-value pages, including the Homepage, Services/Training pages, blog posts on high-traffic topics and Case Studies.

2. Update Title Tags and Meta Descriptions Use Yoast’s Metadata Editor to apply optimised titles and descriptions.

3. Refine Content Use Yoast’s “Focus Keyphrase” feature to align content with high-value keywords. Conduct keyword research to identify additional optimisation opportunities.

4. Leverage Yoast’s Analysis Tools Refine content readability and SEO by addressing flagged issues like long sentences, passive voice and missing keywords.

5. Monitor SEO Performance Track progress through Google Analytics and Google Search Console. Use insights to optimise underperforming pages further.

Eddie Rayner. Email. eddie@tpg.media

[Company]

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Website SEO Sample Report

On-Page SEO & Search Engine Visibility Visual Comparison of SERP Results

• Title Tag -"Home - COMPANY“ Homepage Before • Meta Description - (None found) • Title Tag -"Home - COMPANY“ Google auto-generated meta • Meta Description - (None found) description Google auto-generated meta description

Eddie Rayner. Email. eddie@tpg.media

Keyword Optimised: “leadership coaching” # of searches: 5,400 Expected visits: 1, 755 for #1 Competition: Low

Homepage After • Title Tag -"Leadership Coaching and Team Development | COMPANY “ • Meta Description – “Discover expert leadership coaching solutions at COMPANY. Empower teams and foster growth with our tailored coaching services.”

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Technical SEO & Core Web Vitals

[Company] Website SEO Sample Report

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Technical SEO & Core Web Vitals High Level Summary Technical SEO and Core Web Vitals are critical to ensuring COMPANY’s website delivers a seamless user experience and achieves strong search engine rankings. Core Web Vitals, which measure metrics such as page load times, interactivity and visual stability, play a central role in this optimisation.

In addition, technical factors like indexing, crawlability, redirects and encoding directly impact the site’s performance. By enabling efficient crawling and indexing, resolving technical issues such as redirects and mixed content and enhancing site speed and usability, COMPANY can significantly improve both user satisfaction and search visibility.

Eddie Rayner. Email. eddie@tpg.media

[Company]

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Website SEO Sample Report

Technical SEO & Core Web Vitals Glossary of Terms Core Web Vitals (CWV) A set of performance metrics introduced by Google to measure user experience on a website, including: • Largest Contentful Paint (LCP): Measures loading performance, specifically the time it takes for the largest element visible in the viewport to load.

• First Input Delay (FID): Measures interactivity, specifically how long it takes for the site to respond to a user’s first interaction.

• Cumulative Layout Shift (CLS): Measures visual stability, specifically how much the page layout shifts during loading.

Page Speed The time it takes for a page to load completely. Faster pages improve user satisfaction, lower bounce rates and improve SEO rankings.

Performance ScoreA measure of the overall speed and responsiveness of a site, typically calculated by tools like Google PageSpeed Insights.

Indexing and CrawlabilityRefers to how well search engines can access and index the pages of a website. Pages should be easily crawled and indexed by search engine bots to improve their visibility in search results.

Eddie Rayner. Email. eddie@tpg.media

Redirects • 301 Redirects (Permanent): Redirects that tell search engines the page has permanently moved to a new location.

• 302 Redirects (Temporary): Redirects that tell search engines the page has temporarily moved.

• Meta Refresh: A type of redirect that is often used for automatic redirects from one page to another.

Encoding and Technical Factors • Encoding Issues: Refers to problems where the website’s characters are not displayed correctly due to improper encoding, such as mixed content issues (e.g., a page loaded over HTTPS with insecure HTTP resources).

• W3C Errors: Errors in the code, such as HTML or CSS issues, that affect how a site is rendered and could impact user experience or search engine ranking.

• Mobile Friendliness: Ensures that the website is responsive and optimised for mobile devices, which is a crucial factor for both user experience and search engine ranking.

[Company]

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Website SEO Sample Report

Technical SEO & Core Web Vitals Key Technical Issues Core web vitals  Pages that do not pass Core Web Vitals assessment

0

 Avoid multiple page redirects

0

 Pages with poor Performance Score

961

 Use video formats for animated content

0

 Eliminate render-blocking resources

528

 Preload Largest Contentful Paint image

0

 Properly size images

6,606

 Avoid enormous network payloads

9,670

 Defer offscreen images

2,328

 Serve static assets with an efficient cache policy

2,146

 Efficiently encode images

1,971

 Avoid an excessive DOM size

967

 Serve images in next-gen formats

5,827

 Avoid long main-thread tasks

4,154

 MinifyCSS

0

 Reduce JavaScript execution time

7,577

 Minify JavaScript

0

 Minimize main-thread work

6,765

 Remove unused CSS

1,926

 Set an explicit ‘Width’ and ‘height’ on image elements

 Remove unused JavaScript

3,645

 Ensure text remains visible during webfont load

 Remove duplicate modules in JavaScript bundles  Avoid serving legacy JavaScript Lo modern browsers

0 4,937

 Avoid ‘document.write  Minimize third-party usage

24 3,019 0 967

 Enable text compression

1

 Lazy load third-party resources wilh Facades

 Preconnect lo required origins

0

 Avoid large layout shifts

966

 Avoid non-composited animations

961

 Reduce initial server response time

Eddie Rayner. Email. eddie@tpg.media

967

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[Company]

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Website SEO Sample Report

Technical SEO & Core Web Vitals Key Technical Issues (continued) Core web vitals

Encoding and technical factors

 Resources with 4xx status code

785

 Resources with Sxx status code

5

 Mobile friendly

No

 HTTPS pages with mixed content issues

1

 Resources restricted from indexing

971

 Pages with multiple canonical URLs

0

 404 page set up correctly

Yes

 Pages with Frames

0

 mbots.txt file

Yes

 Pages with W3C HTML errors and warnings

799

.xml sitemap

Yes

 Pages with W3C CSS errors and warnings

799

 Too big pages

16

Redirects  Fixed wV'NV and non-w\lVW versions

Yes

 Issues with HTTP/HTTPS site versions

No

 Pages with 302 redirect

0

 Pages with 307 redirect

369

 Pages with long redirect chains

2

 Pages with meta refresh

0

 Pages with rel="canonical"

425

Eddie Rayner. Email. eddie@tpg.media

[Company] Website SEO Sample Report

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Technical SEO & Core Web Vitals Observations Technical Core Web Vitals • Performance Concerns: A significant number of pages are flagged with poor performance scores, indicating slow page loading. This is particularly problematic on mobile devices, where users expect near-instant interactions.

• Render-Blocking Resources*: Over 4,500 instances of render-blocking resources, such as scripts and stylesheets, were flagged. These prevent pages from displaying content quickly, increasing time-to-interactive.

• Image Optimisation*: Many images across the site are either improperly sized or not served in next-gen formats like WebP, specifically 5,800+ flagged instances of nonoptimised images and 2,000 flagged instances of inefficiently encoded images. These issues significantly increase page load times, especially for users on slower networks.

• Heavy Network Payloads*: Nearly 10,000 flagged instances of excessive network payloads indicate a high volume of data being loaded across the site.

• Unused JavaScript and CSS*: Instances of unused JavaScript and CSS add unnecessary overhead, delaying page load times.

Indexing and Crawlability • Blocked Resources: Over 970 resources are restricted from indexing, potentially preventing important content from being discoverable by search engines. This could negatively affect the site’s visibility for key pages.

• 404 Errors: Nearly 800 resources return 404 errors, which could frustrate users and reduce the site’s authority in search engines. Broken links also make it harder for crawlers to navigate the site effectively.

• Crawl Setup: The robots.txt file and XML sitemap are correctly implemented, which aids crawlers in accessing structured data and prioritised content. * The figures provided reflect repeated instances of the same resource or issue across multiple pages rather than unique resources. Addressing key bottlenecks, such as optimising frequently used images or reducing redundant scripts, could resolve a significant portion of these flagged issues.

Eddie Rayner. Email. eddie@tpg.media

[Company] Website SEO Sample Report

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Technical SEO & Core Web Vitals Observations (continued) Redirects • 301 Redirects: With 369 pages using 301 redirects, search engines are being informed of permanent moves. However, excessive redirects can introduce latency, especially if chains are involved.

• Redirect Chains: Two long redirect chains were identified, which add unnecessary steps for users and search engines to reach the intended page.

Encoding and Technical Factors • Mobile Friendliness: The site is not mobile-friendly, which can severely impact user experience and search rankings, given Google’s mobile-first indexing policy.

• Mixed Content: A single page with mixed content still triggers browser security warnings. While this is a minor issue in scale, its presence can deter user trust.

• W3C Errors*: Nearly 800 HTML and CSS validation errors were flagged, indicating inconsistencies in coding standards that may affect rendering and cross-browser compatibility. * The figures provided reflect repeated instances of the same resource or issue across multiple pages rather than unique resources. Addressing key bottlenecks, such as optimising frequently used images or reducing redundant scripts, could resolve a significant portion of these flagged issues.

Eddie Rayner. Email. eddie@tpg.media

[Company]

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Website SEO Sample Report

Technical SEO & Core Web Vitals Recommendations Core Web Vitals (CWV) Optimise Images: • Resize and compress large images.

• Serve images in next-gen formats like WebP. Reduce Render-Blocking Resources: • Defer non-critical JavaScript and CSS. • Use asynchronous loading for essential scripts.

Minimise Network Payloads: • Compress assets using gzip.

• Eliminate unnecessary resources and optimise existing ones.

Optimise JavaScript and CSS: • Remove unused CSS and JavaScript.

• Consolidate and minify code for faster execution.

Indexing and Crawlability Resolve 404 Errors: • Identify and fix broken links.

• Redirect important pages to relevant content.

Review Blocked Resources: • Check restricted resources to ensure critical files are accessible for indexing.

Eddie Rayner. Email. eddie@tpg.media

Redirects Eliminate Long Redirect Chains: • Simplify chains to a single redirect step to reduce load times.

Review 301 Redirects: • Ensure permanent redirects are still relevant and necessary.

Encoding and Technical Factors Improve Mobile Friendliness: • Ensure responsive design across all devices.

• Use Google’s Mobile-Friendly Test for detailed insights.

Resolve Mixed Content Issues: • Replace HTTP resources with HTTPS versions to avoid security warnings.

Fix W3C Errors: • Validate HTML and CSS code using tools like the W3C Validator.

[Company]

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Website SEO Sample Report

Technical SEO & Core Web Vitals Next Steps To address the identified issues and enhance the technical performance of the COMPANY website, the following free WordPress plugins are recommended: Converter for Media (WebP) Converts images to next-gen WebP format, significantly reducing file size.

Robin Image Optimiser Compresses and optimises images for faster page loads without quality loss.

Hummingbird Comprehensive performance tool offering caching, minification and performance analysis.

Eddie Rayner. Email. eddie@tpg.media

Redirection Simplifies the management of redirects and 404 errors, addressing broken links and preventing redirect chains.

Yoast SEO Manages metadata, XML sitemaps and robots.txt to ensure proper indexing and crawlability.

WP Accessibility Improves website accessibility by addressing contrast, focus order and ARIA attributes.

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Content SEO

[Company] Website SEO Sample Report

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Content SEO High Level Summary Content SEO involves refining COMPANY’s website content to attract, engage and retain users while improving search engine visibility. By aligning content with user intent and implementing data-driven keyword strategies, COMPANY can enhance relevance, increase engagement and improve rankings.

This process includes: • Ranking Keywords: Analysing existing keyword rankings to identify strengths and areas for improvement.

• Keyword Analysis: Targeting high-value keywords that reflect user search intent.

• Competitor Keyword Analysis: Identifying gaps and opportunities by analysing competitors’ content and rankings.

A well-executed Content SEO approach ensures that COMPANY’s website remains competitive, visible and valuable to its audience.

Eddie Rayner. Email. eddie@tpg.media

[Company]

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Website SEO Sample Report

Content SEO Glossary of Terms Keyword Research The process of identifying and analysing terms users search for in order to optimise content for higher search engine visibility and relevance.

Keyword Difficulty (KD) A metric indicating how challenging it would be to rank for a specific keyword based on competition levels and search engine rankings.

Long-Tail Keywords Keyword phrases that are longer and more specific, often with lower search volume but higher conversion potential due to their focus on niche user intent.

Internal Linking Links between pages within the same website, which help guide users and improve search engine crawlability.

Short-Tail Keywords General, high-volume keywords that are often highly competitive, such as “leadership.”

Content Gaps Topics or keywords that competitors cover but COMPANY does not, representing opportunities for new or improved content.

Competitor Keyword Research Examining the keywords that competitors rank for in search engines to identify gaps and opportunities for improvement.

Keyword Density The frequency of a keyword’s appearance on a page compared to the total word count. Excessive density can lead to penalties for keyword stuffing, while low density may result in missed ranking opportunities.

Search Volume The number of times a specific keyword is searched for in a given time period, typically measured monthly.

Eddie Rayner. Email. eddie@tpg.media

[Company]

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Website SEO Sample Report

Content SEO Ranking Keywords - Top Organic Keywords (Desktop)

Total Number of Keywords: 12 Estimated Number of Monthly Visits: 0

Currently ranked keywords with the best search volume and keyword difficulty stats.

Keyword

Rank

# of Searches

Organic Traffic

Competition

Keyword Difficulty

leadership coaches

70

5400

0

Low

28.4

discovery insight

54

3600

1

Low

26.5

insight discovery

56

3600

1

Medium

28

team engagement

69

880

0

Low

48.5

leadership development coaches

39

720

4

Low

24.3

resilient leadership

11

590

0

Low

37.1

building high-performing teams

90

390

0

Medium

41.8

arrogant signs

41

90

0

Low

40.2

team brand

7

50

2

Low

31.9

top performers

90

50

0

Low

41.3

Eddie Rayner. Email. eddie@tpg.media

[Company]

25

Website SEO Sample Report

Content SEO Ranking Keywords - Top Organic Keywords (Mobile)

Total Number of Keywords: 12 Estimated Number of Monthly Visits: 0

Currently ranked keywords with the best search volume and keyword difficulty stats.

Keyword

Rank

# of Searches

Organic Traffic

Competition

Keyword Difficulty

team engagement

69

880

0

Low

42.9

career coach pharmaceutical industry

100

10

0

Medium

24.8

cipd performance appraisals

31

10

0

Low

32.1

how to become an inspiring leader

87

10

0

Medium

40.5

managing star performers

78

10

0

Low

38.6

why we do performance appraisal

97

10

0

Low

37

when coaching is not appropriate

12

0

0

Low

35.6

feeling overwhelmed coaching

90

N/A

0

Low

20.3

supporting neurodivergent individuals

95

N/A

0

Low

27.3

what grows together stays together business

9

N/A

0

Low

26.3

Eddie Rayner. Email. eddie@tpg.media

[Company]

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Website SEO Sample Report

Content SEO Keyword Analysis Filtered Keywords (100 – 1,000 searches) Data gathered from mid-volume keywords with moderate competition, providing actionable opportunities for optimisation Keyword

Seed Keywords Used: “leadership coaching” “team development” “leadership development for science and technology” “team training solutions”

# of Searches

Expected Visits

Competition

Keyword Difficulty

coaching and leadership

880

286

Low

40.8

leadership mentoring

880

286

Low

36

teambuilding tuckman

880

286

Low

N/A

team development tuckman

880

286

Low

N/A

leadership development and coaching

720

234

Low

33.1

leadership development coaching

720

234

Low

39.2

business and executive coaching

590

192

Low

35.3

executive business coach

590

192

Low

33.7

executive coach near me

590

192

Low

25.1

steps in team development

590

192

Low

N/A

Eddie Rayner. Email. eddie@tpg.media

[Company]

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Website SEO Sample Report

Content SEO Keyword Analysis Filtered Keywords (1,000 – 10,000 searches) Data gathered from high-volume keywords with moderate competition, providing actionable opportunities for optimisation Keyword

Seed Keywords Used: “leadership coaching” “team development” “leadership development for science and technology” “team training solutions”

# of Searches

Expected Visits

Competition

Keyword Difficulty

forming and norming

9900

3218

Low

N/A

tuckman group

9900

3218

Low

N/A

building team activities

8100

2633

Medium

50.5

team development activities

8100

2633

Medium

48.5

team building teams

6600

2145

Low

N/A

leadership coaching

5400

1755

Low

38.7

forming norming performing

4400

1430

Low

N/A

tuckman

4400

1430

Low

N/A

executive coach

3600

1170

Medium

37.4

game building team

2900

943

Medium

N/A

Eddie Rayner. Email. eddie@tpg.media

[Company]

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Website SEO Sample Report

Content SEO

Selected competitors: Fieri Leadership Designed 4 Success Churchill Square Consulting

Competitor Keyword Analysis Top queries that your competitors are ranking for in Google Keyword

# of Searches

COMPANY

Fieri

Designed 4 Success

Churchill square

Competition

Keyword Difficulty

leadership development

6600

Not in top 100

Not in top 100

84

Not in top 100

Low

39.7

discovery insight

3600

Not in top 100

Not in top 100

Not in top 100

13

Low

26.9

planning for succession

3600

Not in top 100

Not in top 100

Not in top 100

92

Low

41.3

insights discovery

3330

Not in top 100

Not in top 100

Not in top 100

23

Medium

32.7

copying

2400

Not in top 100

Not in top 100

27

Not in top 100

Low

40.9

training needs analysis

1600

Not in top 100

Not in top 100

Not in top 100

88

Low

40.2

leadership & development

1300

Not in top 100

11

Not in top 100

Not in top 100

Medium

41.9

leadership develop

1300

Not in top 100

Not in top 100

91

Not in top 100

Medium

41

discovery insights

1280

Not in top 100

Not in top 100

Not in top 100

26

Medium

28.9

developmental leadership

1000

Not in top 100

97

Not in top 100

Not in top 100

Medium

34

Eddie Rayner. Email. eddie@tpg.media

[Company] Website SEO Sample Report

Content SEO Observations Current Keyword Performance • Desktop: The site ranks for 66 keywords, generating an estimated 11 monthly visits.

• Mobile: The site ranks for only 12 keywords, with 0 monthly visits reported.

Missed Opportunities with Mid- and High-Volume Keywords • Numerous mid- and high-volume keywords related to COMPANY’s services are not being effectively targeted or optimised.

Competitor Landscape • Competitors are also not fully optimised, leaving opportunities to outperform them by targeting valuable, untapped keywords.

Eddie Rayner. Email. eddie@tpg.media

29

[Company] Website SEO Sample Report

Content SEO Recommendations Improve Keyword Targeting • Optimise pages to rank for mid- and high-volume keywords relevant to COMPANY’s services (e.g., "leadership coaching," "team development activities").

• Prioritise keywords with low competition and clear relevance to user intent.

Enhance Mobile SEO • Improve optimisation efforts for mobile-specific rankings by ensuring mobile usability, fast page loading and mobilefocused metadata.

• Review mobile user behaviour and create mobile-friendly content tailored to search queries.

Leverage Competitor Gaps • Identify and target keywords where competitors rank poorly or not at all.

• Create or update content to strategically fill these gaps and capture untapped traffic.

Eddie Rayner. Email. eddie@tpg.media

30

[Company] Website SEO Sample Report

Content SEO Next Steps Review Keyword Audit Findings • Evaluate the results from the keyword audit to identify: • Keywords driving traffic and those with ranking potential.

• Mid- and high-volume keywords with low competition that can be prioritised for optimisation.

Optimise Existing Pages • Update meta titles, descriptions and on-page content to better target valuable keywords.

• Ensure pages are mobile-optimised, focusing on metadata and usability for mobile searchers.

Leverage Competitor Insights • Use the audit findings to benchmark COMPANY against competitors, identifying opportunities to outperform them by filling content gaps or targeting under-optimised keywords.

Track and Adjust Strategies • Regularly monitor keyword rankings and traffic for both desktop and mobile.

• Adapt strategies based on the performance of optimised pages and newly targeted keywords.

Eddie Rayner. Email. eddie@tpg.media

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Backlink Profile Analysis

[Company] Website SEO Sample Report

Backlink Profile Analysis High Level Summary Backlinks are a cornerstone of SEO, acting as endorsements of COMPANY’s website credibility and authority. A robust backlink strategy not only improves rankings but also drives referral traffic from reputable sources.

Key components of this audit include: • Backlink Analysis: Assessing the current backlink profile to identify strengths and weaknesses • Competitor Insights: Analysing competitor backlinks to uncover opportunities for expanding COMPANY’s link network.

By building a strong, diverse backlink profile, COMPANY can enhance its online presence and authority, ensuring long-term success in search engine rankings.

Eddie Rayner. Email. eddie@tpg.media

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[Company]

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Website SEO Sample Report

Backlink Profile Analysis Glossary of Terms Backlink A hyperlink from an external website that points to a page on your site. Backlinks are critical for SEO as they signal trust and authority to search engines.

Domain Strength A metric used to evaluate a website’s overall SEO potential indicating how likely it is to perform well in search engine rankings.

Linking Domain A unique website that contains one or more backlinks pointing to your site. A high number of referring domains indicates a diverse backlink profile.

# of IPs The total number of unique IP addresses hosting the websites that link back to your site. A high number of unique IPs indicates a diverse backlink profile. Backlinks coming from a wide range of IP addresses are more natural and credible than those concentrated on a single server or network.

Anchor Text The clickable text in a hyperlink. Optimised anchor text should include relevant keywords to improve link relevance and SEO impact.

DoFollow Backlink A backlink that passes authority ("link juice") from the referring domain to your website, helping improve search engine rankings.

NoFollow Backlink A backlink that tells search engines not to pass authority to the linked site. While it doesn’t directly impact rankings, it can still drive traffic and improve visibility.

Link Juice The SEO value or authority passed from one website to another via a backlink.

Eddie Rayner. Email. eddie@tpg.media

# of C-Blocks The number of unique C-class IP blocks hosting referring domains. Cclass refers to the first three segments of an IP address (e.g., 192.168.1.x). Similar to IP diversity, C-block diversity indicates backlinks coming from multiple unrelated networks. Links concentrated in a small number of C-blocks may signal unnatural or manipulative linkbuilding. # of Text Backlinks The total number of backlinks that use anchor text (clickable text) as opposed to image-based links, JavaScript links, or plain URLs. InLink Rank A metric that measures the authority and value of a specific page based on the quantity and quality of backlinks pointing to it.

[Company]

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Website SEO Sample Report

Backlink Profile Analysis Backlink Summary 3.75 domain strength

74 backlinks Linking Domains: 35 | IPs: 22 | C-Blocks: 21

Dofollow vs Nofollow  Dofollow links: 62.2% / 46 links

 Domains linking from homepage: 42.9% / 15 domains

 Nofollow links: 21.6% / 16 links

 Other domains: 57.1% / 20 domains

 Uknown: 16.2% / 12 links

Eddie Rayner. Email. eddie@tpg.media

Domains Linking from Homepage

[Company]

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Website SEO Sample Report

Backlink Profile Analysis Anchor Texts Summary 20 backlinks

 Text anchors: 70.3% / 52 links  Image anchors: 13.5% / 10 links

Diversity: 27%

Top Anchors & Image ALT Texts

Eddie Rayner. Email. eddie@tpg.media

 Uknown: 16.2% / 12 links

[Company]

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Website SEO Sample Report

Backlink Profile Analysis Linked Pages Summary 16 Linked pages

 Links to homepage: 62.2% / 46 links

 Uknown: 16.2% / 12 links

 Links to other pages: 21.6% / 16 links

Top linked pages / [homepage]

31.1% / 23 pages

/ [homepage]

24.3% / 18 pages

/ [homepage]

5.4% / 4 pages

/the-real-truth-aboout-arrogant-employees/

4.1% / 3 pages

/ programmes/presenting-with-impact/

2.7% / 2 pages

Eddie Rayner. Email. eddie@tpg.media

[Company]

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Website SEO Sample Report

Backlink Profile Analysis

Selected competitors: Fieri Leadership Designed 4 Success Churchill Square Consulting

Competitor Insights # of Backlinks

# of Dofollow Backlinks

# of Linking Domains

# of Dofollow Linking Domains

# of IPs

# of IPs # of CBlocks

# of Text Backlinks

Keywords

Organic Traffic

InLink Rank

Domain InLink Rank

COMPANY

178

18

6

43

573

505

128

107

129

109

458

Churchill Square Consulting

449

143

5

25

93437

13029

229

54

142

124

93332

Fieri Leadership

160

28

20

47

147

129

40

27

37

37

128

Designed 4 Success

103

20

5

33

256

237

15

9

15

15

250

URL

Eddie Rayner. Email. eddie@tpg.media

[Company]

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Website SEO Sample Report

Backlink Profile Analysis Domain Comparison

INSERT IMAGE

Eddie Rayner. Email. eddie@tpg.media

Selected competitors: Fieri Leadership Designed 4 Success Churchill Square Consulting

[Company] Website SEO Sample Report

Backlink Profile Analysis Observations Current Backlink Profile • COMPANY has a relatively low number of backlinks, with many from domains that may not provide high authority or diversity.

• Domain Strength is moderate, with room for improvement in acquiring high-quality backlinks.

Backlink Distribution • Many backlinks are from a limited set of domains, reducing overall link diversity.

• Anchor Text usage is not fully optimised, with some backlinks lacking relevant keywords.

Competitor Comparison • Competitors have a stronger backlink profile, with higher-quality and more diverse backlinks, which could be impacting COMPANY’s rankings.

Eddie Rayner. Email. eddie@tpg.media

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[Company] Website SEO Sample Report

Backlink Profile Analysis Recommendations Increase High-Quality Backlinks • Focus on acquiring backlinks from authoritative, relevant domains to increase Domain Strength.

• Explore guest posting, industry directories and media outreach to secure high-quality links.

Improve Link Diversity • Target a broader range of referring domains and C-class IPs to reduce the reliance on a few sources.

• Aim for links from diverse industries and geographies.

Optimise Anchor Text Strategy • Ensure anchor text is optimised for relevant keywords, while avoiding overuse of exact match anchors.

Competitor Benchmarking • Perform a backlink gap analysis to identify valuable link-building opportunities that competitors are currently leveraging but COMPANY is not.

Eddie Rayner. Email. eddie@tpg.media

41

[Company] Website SEO Sample Report

Backlink Profile Analysis Next Steps Conduct a Backlink Audit • Use tools like Ahrefs to analyse the current backlink profile and identify any low-quality or toxic links.

• Disavow harmful links to improve domain authority.

Develop a Link-Building Strategy • Focus on acquiring high-quality backlinks through outreach, content marketing and partnerships with reputable sites in relevant industries.

• Set goals for increasing the number of referring domains and improving link diversity.

Track and Monitor Backlink Profile • Continuously monitor the backlink profile.

• Track improvements in Domain Strength and keyword rankings, adjusting strategies based on performance.

Eddie Rayner. Email. eddie@tpg.media

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43

Customer Journey Optimisation Homepage

[Company] Website SEO Sample Report

Customer Journey Optimisation High Level Summary The homepage plays a pivotal role in COMPANY’s customer journey, serving as the entry point for many visitors. A well-optimised homepage not only creates a positive first impression but also guides users to relevant content and actions, such as exploring services or making contact.

The following evaluation leverages extensive expertise in Customer Journey Optimisation, gained through years of A/B testing and data-driven experimentation. This experience has built a deep understanding of user behaviours, best practices and effective strategies to refine interactions and optimise site performance. By analysing the homepage's ability to facilitate navigation, engagement and conversions, the recommendations focus on enhancing layout, calls-to-action (CTAs) and content placement. The goal is to create a seamless and intuitive experience that aligns with user intent while supporting COMPANY’s business objectives.

This optimisation process should also extend to high-value pages, such as service pages, blog posts and case studies, to ensure a consistent and user-friendly experience across all core content.

Eddie Rayner. Email. eddie@tpg.media

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[Company] Website SEO Sample Report

Customer Journey Optimisation Homepage Analysis Hero Banner/Carousel Weaknesses: • Some carousel visuals are generic stock images that lack clear, targeted messaging.

• No actionable CTAs (e.g., "Learn More" or "Explore Our Services") are present, reducing engagement potential.

Recommendations: • Replace stock imagery with custom visuals that highlight COMPANY’s industry focus and services (e.g., leadership workshops or team development images).

• Add concise, keyword rich, impactful text to banners that highlight key services or USPs (Unique Selling Points).

• Include prominent CTAs like "Explore Programmes" or "Read Case Studies.“ • Ensure all visuals are web-optimised by serving them as WebP format, correctly sized and compressed to improve loading speed and performance and named with descriptive, keywordrich names.

Eddie Rayner. Email. eddie@tpg.media

45

[Company] Website SEO Sample Report

Customer Journey Optimisation Homepage Analysis Aligning CTAs with Navigation Weaknesses: • The Services submenu items in the navigation bar consist of "Training Programmes," "Coaching Packages," "Insights Discovery Packages," and "Other Services“. The four main CTAs on the page are sub pages under "Training Programmes," which creates confusion when compared to the main menu structure.

Recommendations: • Consider revising the CTAs to reflect the main menu structure, ensuring alignment with "Training Programmes," "Coaching Packages," "Insights Discovery Packages," and "Other Services”, OR clearly label the section with a prominent heading (e.g., use a H2 header like "Training Programmes") to distinguish the content areas. This will create a clear structure, allowing users to easily navigate the page and understand which service they are viewing, reducing confusion.

• Consider using a descriptive title and concise description for each CTA to guide users effectively, adding icons or subtle animations for engagement.

Eddie Rayner. Email. eddie@tpg.media

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[Company] Website SEO Sample Report

Customer Journey Optimisation Homepage Analysis Target Audience Clarity Weaknesses: • The communication of COMPANY’s niche focus may not be immediately clear to visitors due to its placement further down the page. Key messages about COMPANY’s specialised training might be overlooked, affecting the clarity of the brand's messaging.

Recommendations: • Highlight COMPANY’s target audience early on, perhaps within the hero section or as part of the introductory content, to make sure visitors understand the niche focus right from the start.

• Use engaging visuals or headlines to reinforce the message and appeal directly to the target audience’s needs, enhancing immediate relevance.

Eddie Rayner. Email. eddie@tpg.media

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[Company] Website SEO Sample Report

Customer Journey Optimisation Homepage Analysis Blog Section Weaknesses: • Inconsistent image sizes in blog posts are disrupting visual harmony and creating a disjointed experience.

• The blog posts are only displaying the title of each post, without a brief description or publication date which makes it unclear whether the content is current or outdated.

• Limited blog visibility, with only five posts displayed, reduces user interaction with older content.

Recommendations: • Standardise image dimensions for a cohesive and professional appearance, ensuring a uniform look across all blog posts.

• Include a brief description or teaser under each blog title to provide visitors with more context and entice them to click through to the full post.

• Display 2–3 blog posts in a slider format, with a "View All Blogs" button leading to the main blog page. This will improve content visibility and make it easier for users to explore a broader range of posts.

• Add publication dates to each blog post to provide clarity on whether the content is current.

Eddie Rayner. Email. eddie@tpg.media

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[Company] Website SEO Sample Report

Customer Journey Optimisation Homepage Analysis Content Placement Weaknesses: • There is an overwhelming amount of content on the homepage which makes navigation difficult, potentially leading to a cluttered user experience and causing visitors to miss key information.

• The "Latest Programmes" section, which could be of high interest to COMPANY’s target audience, is positioned too low on the page, making it less likely to attract attention.

Recommendations: • Reorganise content to prioritise high-value sections, such as "Latest Programmes," by moving them higher on the page. This ensures that key information is easily accessible and doesn’t get buried under less important content.

• Group related content into logical sections, using headings or visual dividers to guide users through the page. This will improve the overall flow and help visitors quickly locate the content they’re most interested in.

Eddie Rayner. Email. eddie@tpg.media

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[Company] Website SEO Sample Report

Customer Journey Optimisation Homepage Analysis Newsletter Section Weaknesses: • The newsletter signup is currently placed under the blog section on the homepage, making it less prominent and potentially missed by visitors.

• It is only visible on the homepage and isn’t consistently accessible across the site, limiting its visibility and potential signups.

Recommendations: • Move the newsletter section to the footer (above the main footer content) in the site template.

This ensures it is visible on all pages, making it easily accessible to visitors regardless of the page they’re on.

• Design a clean, visually appealing call-to-action for the newsletter, with a concise message encouraging users to subscribe. This will increase the likelihood of conversions.

Eddie Rayner. Email. eddie@tpg.media

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[Company] Website SEO Sample Report

Customer Journey Optimisation Homepage Analysis Opportunities Missed Weaknesses: • There is no "Why Choose Us" type section on the homepage, which could clearly communicate the unique value propositions and help potential clients understand why they should select COMPANY’s services.

• While there are separate “Testimonials” and “Case Studies” pages, these important social proof elements are not featured on the homepage, potentially reducing their visibility and impact.

Recommendations: • Create a "Why Choose COMPANY?" section on the homepage using engaging visuals or icons to represent the benefits and incorporate a call-to-action (CTA), such as “Learn More About Our Services,” that directs visitors to the Services page.

• Feature key Testimonials or Case Studies on the homepage, with brief quotes or highlights that demonstrate COMPANY's positive impact. This provides immediate trust signals to visitors and encourages deeper engagement.

• Include a “More Testimonials” or “View Case Studies” link to direct users to the dedicated pages for further details. This will improve visibility while also keeping the homepage clean and focused.

Eddie Rayner. Email. eddie@tpg.media

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[Company] Website SEO Sample Report

Customer Journey Optimisation Homepage Analysis "Why Footer Enhancement Weaknesses: • The footer section currently lacks internal links to other important sections of the website, making it harder for users to navigate to key areas, such as services, blog, or contact information once they have reached the bottom of the page.

Recommendations: • Include internal links in the footer to essential pages like "Services," "About," "Blog," "Contact," and any other relevant sections. This will provide easy access to important content, encouraging users to explore more of the website.

Eddie Rayner. Email. eddie@tpg.media

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[Company]

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Website SEO Sample Report

Customer Journey Optimisation Recommendations Establish a Clear Online Brand Identity • Develop a comprehensive style guide for the website to ensure consistency and professionalism across all pages.

• Define brand colours that reflect COMPANY's adaptable and professional nature.

• Set typography guidelines, including font styles and sizes for headers, subheaders and body content, to enhance readability and visual appeal.

• Include image size and formatting standards to maintain quality, consistency and optimal loading performance.

Streamline Website Copy • Simplify and reduce text by writing for the web. Focus on concise, actionoriented messaging that highlights: • Core services.

• Value propositions.

• Key calls-to-action (CTAs).

• Use scannable content with well-organised headings, bullet points and a clear structure to improve readability and user engagement.

Enhance Visual Content • Create a curated catalogue of stock images that align with COMPANY's brand identity and resonate with the target audience.

This will ensure a consistent and engaging visual experience throughout the site.

Optimise WordPress Theme Performance • Improve theme performance to reduce layout shifts and deliver a smooth, visually consistent experience as pages load.

Accessibility Improvements • Colour Contrast Testing: Ensure all text and buttons are easily readable for users with visual impairments.

• Keyboard Navigation: Test and enhance site navigation for users relying on keyboards or assistive technologies.

Eddie Rayner. Email. eddie@tpg.media

[Company] Website SEO Sample Report

Customer Journey Optimisation Next Steps To maximise the impact of the Customer Journey Optimisation recommendations, the following actions are prioritised: 1. Implement Homepage Optimisations Revise CTAs, update layouts and improve content placement based on recommendations to streamline user interactions.

2. Analyse User Behaviour Use heatmap tools (e.g., Hotjar or Crazy Egg) to observe how users engage with the homepage and identify any additional areas for improvement.

3. Monitor Key Metrics Track metrics such as bounce rate, time-on-page and conversion rates using Google Analytics to measure progress.

4. Extend to Core Pages Apply the learnings and optimisation strategies from the homepage to high-value pages like service pages, blog posts and case studies for a consistent user experience.

5. Review Mobile Performance Test the homepage and core pages on multiple mobile devices to ensure a seamless, responsive experience.

Eddie Rayner. Email. eddie@tpg.media

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55

Appendix

[Company] Website SEO Sample Report

GT Metrix Report

Eddie Rayner. Email. eddie@tpg.media

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[Company]

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Website SEO Sample Report

GT Metrix Report Performance Metrics The following metrics are generated using Lighthouse Performance data.

Good - Nothing to do here

First Contentful Paint How quickly content like text or images are painted onto your page. A good user experience is 0.9s or less.

Learn more.

Much Longer than recommended

Time to Interactive

677

How long it takes for your page to become fully interactive. A good user experience is 2.5s or less.

Learn more.

Much Longer than recommended

Speed Index How quickly the contents of your page are visibly populated. A good user experience is 1.3s or less.less.

Learn more.

Largest Contentful Paint How long it takes for the largest element of content (i.e., a hero image) to be painted on your page. A good user experience is 1.2s or less.

Learn more.

Eddie Rayner. Email. eddie@tpg.media

4.7s Much Longer than recommended

Total Blocking Time

6.8s

How much time is blocked by scripts during your page loading process. A good user experience is 150ms or less.

Learn more.

Much Longer than recommended

1.0s Much Longer than recommended

Cumulative Layout Shift

4.4s

How much your page's layout shifts as it loads. A good user experience is a score of 0.1 or less.

Learn more.

0.98

[Company]

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Website SEO Sample Report

GT Metrix Report Browser Timings These timings are milestones reported by the browser.

Redirection Duration 

0ms

Connection Duration 

40ms

Backend Duration 

78ms

678ms

DOM Interactive Time 

2.56s

4.3s

Fully Loaded Time 

5.6s

Time to First Byte (TTFB) 

118ms

First Paint 

DOM Content Loaded Time 

2.8s

Onload Time 

Eddie Rayner. Email. eddie@tpg.media

[Company] Website SEO Sample Report

59

Thank you Eddie Rayner. Email. eddie@tpg.media