TPG.Media Digital Media Book 2020

THE POWER OF DESIGN AND DIGITAL MEDIA

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introducing tpg.media

As a leading Dubai-based media and communications agency, tpg has been adding value to clients’ business and marketing requirements since 1997. Priding ourselves on having one of the most professional and creative teams in the GCC, we also offer a level of integrity and accountability that provides our clients with total peace of mind.

At tpg we offer clients a broad portfolio of media and communications solutions, working across an array of specialist disciplines, incorporating digital media, design, and publishing.

SOCIAL MEDIA

OUR TEAM

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YOUR TEAM

DIGITAL & SOCIAL MEDIA

Eddie Rayner

Founder & Managing Director

Taer Badejo

Design and Social Media Specialist

Rod Millington Senior Editor

5 YOUR TEAM

Daniel Murad

Senior Digital Designer

Roshan

Photographer & Videographer

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What we offer

Digital Marketing is our speciality! Our objective is to place your business on a bigger scale and assist you in reaching a larger audience. With digital marketing leading the world, we’re always updated with the latest trends and strategies to stay on top of the game. In return to committing to our digital marketing services, we’ll be able to drive traffic and escalate the profits of your business.

Social Media - Time to connect

Content Creation - Content is KEY

Communicate, engage, inspire, and reach your target audience.

Our team thrives on good content and creativity. Everyone wants it and we provide it.

Website Design & Development First impressions matter

Social media strategy

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Social media growth strategy

• Photography

• Social content calendar production & implementation

• Videography

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Community engagement

Digital Media - The way forward

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Influencer engagement

• Social channel design set-up and management

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Monitoring of social platforms

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Monthly reports and statistics

English copywriting Arabic copywriting

The most cost-effective way of marketing your business. Digital Marketing tools and techniques provide business owners the best chances for competition, survival, and business growth.

Search engine optimisation

• Keyword research, ranking & visibility •

Technical website audit

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Home page audit

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Web design

• E–Commerce •

Responsive design

• E-shots

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Landing pages

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Blog posts

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Link building

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Online newsletters

• SMS

Design The design of marketing collateral is extremely important to the success of a business. The right design will enable you to stand out for the rest. We conceptualize visuals based on your requirements.

• Brand identity •

Marketing collateral

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Brochures & sales kits

• Advertising

7 WHAT WE OFFER

• Social advertising campaigns and competitions

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DIGITAL & SOCIAL MEDIA

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Make a stamp with your digital footprint with our expert team of web designers, SEO specialists, and senior copy editors. We can help you design and develop a website you will want the world to see.

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WHY GO DIGITAL

It’s safe to say that digital marketing has reached the highest peak and it’s here to stay! The supremacy of digital marketing is inevitable and it’s taking the lead successively.

With digital marketing, the universe is literally all yours! You can coexist everywhere.

Even if you’ve targeted your audience, virality is the language of the digital universe.

Majority of businesses argue that going digital may be high-priced but reality begs to differ.

Digital marketing is actually cheaper; it includes a direct interaction with your customers and also leaves a trail of data that can be analysed and put into good use for higher ROI.

UNITED ARAB EMIRATES

Total population: 7.660 Billion

Total UAE population: 9.58 Million

Internet users: 4.208 Billion

Active social media users: 9.38 Million (99.26%)

Active social media users: 3.196 Billion

Active mobile social users: 8.7 Million (92.06%)

Active mobile social users: 2.958 Billion

Average daily time spent: 2 Hours 56 Mins 2018 annual usage growth: 8%

9 WHY GO DIGITAL

WORLDWIDE

DIGITAL & SOCIAL MEDIA

In our modern era, the absence of utilisation of SEO and lack of being found online flattens your chances of brand awareness, which reduces the chances of building trust with your target audience. tpg found that more than 90% of consumers research online before they settle on a purchase.

SOCIAL MEDIA

CLIENT SUCCESS

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SUCCESS STORY

The Nine Mirissa is a one-of-a-kind villa nestled into the hillside of Mirissa, Sri Lanka. tpg media were selected as their digital partner and had huge success with the launch of all social platforms.

All social platforms are handled by tpg and the digital footprint has been successfully enhanced by having our creative team introduce social strategy, strong themes, and unique artwork designs along with amazing

14,337

page views

page likes

516,358

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5,599

people reached

page followers

SUCCESS STORY

video views

6K

1,5,439

post engagement

72,866

DIGITAL & SOCIAL MEDIA

18,712

photography & videography. Within two weeks of launching the the Nine Mirissa social media platforms, followers, engagement & reach skyrocketed.

Increase in page likes for the first two week period 5,439

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SOCIAL MEDIA

PHOTOGRAPHY AND VIDEOGRAPHY

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Design

Brand identity Marketing collateral Brochures Coffee table books Advertising

DIGITAL & SOCIAL MEDIA

13 PHOTOGRAPHY AND VIDEOGRAPHY

SOCIAL MEDIA

PHOTOGRAPHY AND VIDEOGRAPHY

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photography

Capture the moments that matter • Product •

Interior & lifestyle

• Fashion • Portrait • Food

• Events

DIGITAL & SOCIAL MEDIA

• Location

15 PHOTOGRAPHY AND VIDEOGRAPHY

Cost is dependent on brief

SOCIAL MEDIA

PHOTOGRAPHY AND VIDEOGRAPHY

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videography

A video speaks louder than words. Engage your audience the right way through…

• YouTube, Facebook, Instagram short adverts •

Walk through

• Corporate • Events

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Executive Interviews

• Teasers

• Exhibitions, conference and trade shows

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Fly through

• Promotion for products and brands

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Behind the scenes

• Real estate product demo

DIGITAL & SOCIAL MEDIA

17 PHOTOGRAPHY AND VIDEOGRAPHY

SOCIAL MEDIA

OUR PACKAGES

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our social packages

Whether you’re just starting out or ready to take your marketing to the next level, we’ve got pricing plans that fit any budget.

GET STARTED

GET AWESOME

You’re a PRO

AED10,000

AED15,000

AED20,000

Social channel set-up and design

Social channel set-up and design

Social channel set-up and design

Monthly content calendar plus one revision

Monthly content calendar plus two revisions

Monthly content calendar plus two revisions

Posts per week four

Posts per week five

Posts per week seven

Management of two social platforms

Management of three social platforms

Management of four social platforms

Paid & designed campaign One per month

Paid & designed campaign Two per month

Paid & designed campaign Three per month

Content visits four hours per month

Content visits SIX hourS per month

Content visits Eight hours per month

Monthly report

Monthly report

Monthly report

Static Instagram stories per week three per week

Static Instagram stories per week five per week

Competitions One

Competitions two

Social package

Per month

Social package

Per month

19 OUR PACKAGES

FREE Monthly email blast to your own database

DIGITAL & SOCIAL MEDIA

Per month

Social package

email marketing

OUR PACKAGES

Compose, send, track. Send a message to our whole database or focus on selected segments. Track and improve the effect of your marketing with the most comprehensive reporting on the market including open rate, click through rate, and actual sales made.

Email Basic

EmaiL Plus

Email Advance

Email Elite

Delivery recipients

Up to 10,000

Up to 20,000

Up to 50,000

100,000+

Unlimited**

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Comparative reports

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Click heatmap reports

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Contact list integrations

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Design & creation of artwork / template HTML build

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Automated behaviour-based email follow-up

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Segmentation & groups

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Advanced segmentation SOCIAL MEDIA

Email Monthly

Delivery by time zone

Send time optimisation

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Delivery by time zone Basic reports

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Advanced reports

Cleaning & importing client subscriber list

(Annual contract)

Costs using TPG data

aed8,000

aed15,000

aed35,000

aed60,000

aed7,000pcm

Costs client’s own data only

aed4,000

aed7,500

aed17,500

aed30,000

poa

tpg in-house social media Instagram 4 x social media post pcm (content provided)

5 x stories pcm (content provided)

10 x Instagram stories pcm (content provided)

Monthly cost AED650 Annual cost AED5,850

Monthly cost AED650 Annual cost AED5,850

Monthly cost AED1,140 Annual cost AED10,260

Instagram story highlight with 5 x stories (Content provided) Monthly cost AED950 Annual cost AED8,550

5 x Facebook stories pcm (content provided)

10 x Facebook stories pcm (content provided)

Monthly cost AED650 Annual cost AED5,850

Monthly cost AED650 Annual cost AED5,850

Monthly cost AED1,140 Annual cost AED10,260

Copy writing – English AED1.5 per word

Videography & Photography Cost is dependent on brief

Content creation Copy writing – Arabic AED2 per word

21 OUR PACKAGES

4 x social media post pcm (content provided)

DIGITAL & SOCIAL MEDIA

FACEBOOK

SOCIAL MEDIA

OUR PACKAGES

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Websites

AED12,000 (One time cost) • Site map creation • Word press website design

• Development of 7-8 pages

Theme integration Plug-in integration Technical audit Home page audit Keyword research, ranking, and visibility audit

DIGITAL & SOCIAL MEDIA

• • • • •

23 OUR PACKAGES

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our clients

DIGITAL & SOCIAL MEDIA

25 OUR CLIENTS

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CLIENT SUCCESS

“We have been working with tpg.media since we first established our company.

All staff members we met during our time have been very friendly and have gone above and beyond in accommodating all of our digital and marketing needs.

They have played a big part in our journey towards successes.”

RAHIMA VALLI Owner - Hannah & Safoorah

BILAL AL HALABI Business Development Manager - Al Halabi Refrigeration & Kitchen Equipment

“We have been working with tpg.media for the past year on both our restaurants’ social media and have seen some great results from the campaigns we have come up with together. They have been flexible and knowledgeable in coming up with plans to suit our business.”

THERESA ELLIOTT LOPEZ Restaurant Manager - Reddy Roast & Jack’s Plaice

27 CLIENT SUCCESS

tpg.media have been Al Halabi’s media partners for more than 7 years, and we will continue being partners for many years ahead, and that’s due to their commitment, dedication, and service that are exceptional and very rare to find in the market.

During our years with tpg.media, our digital marketing was boosted by their work and experience in which they delivered fantastic ROI for our investment.”

DIGITAL & SOCIAL MEDIA

“It is my pleasure to recommend tpg.media for digital marketing and social media services.

CONTACT Taer Badejo Design and Social Media Specialist T: +971 4 349 4925 M: +971 55 929 2105 E: T aer@tpg.media P.O. Box 115421 - dubai - uae www.tpg.media