Skip to main content

Saudi Projects Issue 68

Page 1

ISSUE 44

OCTOBER - NOVEMBER 2026 / ISSUE 68

FISCHER HELPS BUILD JEDDAH TOWER INFORMA CONNECT MASTERING CONTRACT CHANGES

MASDAR ADVANCING SAUDI CONSTRUCTION

URTIM SCAFFOLDING EXPANDING GLOBAL ALLIANCES


Your legacy shouldn�t end with today�s business. The next generation of innovators is already here. The question is...

Who will help build them? Ideas Made Real (IMR) transforms bold ideas into real impact. As a Founding National Sponsor, your organisation becomes more than a supporter, you become a visible partner in identifying, developing and showcasing tomorrow's innovators while helping shape the future of innovation across the GCC.

Let's discuss your role in shaping the future. Whether you're exploring sponsorship, partnership or strategic collaboration, we'd love to hear from you.

Express your interest today and discover how your organisation can help shape the next generation of GCC innovation.

One Founding National Sponsor. One opportunity to shape tomorrow.

CONTACT OUR TEAM info@ideasmadereal.me +971 4 507 2024

Scan to start the conversation ideasmadereal.me/ partner-with-us


EDITOR'S Foreword 03

AMBITION MEETS EXECUTION SAUDI ARABIA’S TRANSFORMATION IS GATHERING PACE. ACROSS TOURISM, ENTERTAINMENT, INFRASTRUCTURE, LOGISTICS AND INDUSTRY, AMBITIOUS VISIONS ARE BECOMING TANGIBLE PROJECTS, POWERED BY INNOVATION, EXPERTISE AND AN UNWAVERING FOCUS ON DELIVERY. Saudi Arabia’s transformation is gathering pace. Across tourism, entertainment, infrastructure, logistics and industry, ambitious visions are becoming tangible projects, powered by innovation, expertise and an unwavering focus on delivery.

WANT YOUR BRAND SEEN BY SAUDI ARABIA’S CONSTRUCTION LEADERS?

In this issue of Saudi Projects, we explore the people, technologies and organizations helping to deliver this extraordinary journey. Our cover story focuses on fischer and its advanced fastening solutions for Jeddah Tower, highlighting the specialist engineering expertise supporting what is set to become the world’s tallest building. It is a powerful example of how precision, reliability and innovation underpin even the most ambitious projects. We are also pleased to feature exclusive interviews conducted by Waseem Asmar, Saudi Projects Director and dmg events Media Partner, with three influential industry leaders: Sahal Mekhdar Al-Thobaiti of Al Yamamah Steel, Faisal Al Muhaideb of Masdar, and Naif Alruwais of Alruwais. Their perspectives provide valuable insight into Saudi Arabia’s evolving industrial and construction landscape, as well as the opportunities emerging across the Kingdom. Innovation is equally evident in our feature on DuCorr’s PlatePro™, which demonstrates how just 15 minutes of installation can provide decades of tank-bottom cathodic protection. We also profile Avela Global founder Gary Young, whose decades of experience in sourcing, product development and international business offer a compelling perspective on turning global ideas into commercially successful solutions. Urtim Scaffolding outlines its ambitions to expand international construction partnerships, building on 46 years of industry leadership. Our wider coverage takes readers across some of the Kingdom’s most significant developments, including Qiddiya Infrastructure, AMAALA Yacht Club, Desert Rock’s Michelin Key recognition and Gulftainer, alongside the continued delivery of projects supporting the objectives of Vision 2030. Looking ahead, our Events section features Spectrum Media Group and its involvement in Big 5 Construct Syria, one of the region's anticipated construction industry gatherings. As Saudi Arabia’s development story enters an increasingly delivery-focused phase, one message resonates throughout this issue: ambition creates the vision, but execution makes it real. We look forward to bringing you more industry insights in our next issue.

Rod Millington EDITOR

EMAIL NOW

TEAM ALFIE CONNOR ANDREW HIRST BELINDA BREEZE CHARLOTTE TOLSON EDDIE RAYNER ELLAINE MAE LOUIS RAYNER MUHAMMAD AHMED ROD MILLINGTON SAFFRON FOLEY WASEEM ASMAR

CONTACT saudiprojects@tpg.media www.saudiprojects.media

SOCIAL MEDIA


04 Contents

36

MASDAR

CONSTRUCTION AMBITION FEATURES

23

30

TURNING IDEAS INTO REALITY

AL YAMAMAH STEEL POWERING GROWTH

46

70

DUCORR 15 MINUTES, DECADES PROTECTED

DRIVING CONNECTED TRADE GROWTH


Contents 05

42

ALRUWAIS

LONG-TERM PERFORMANCE FOCUS ALSO IN THIS ISSUE

84

96

SMG BUILDING BUSINESS CONNECTIONS

DESERT ROCK EARNS THREE MICHELIN KEYS

104

108

BUILDING QIDDIYA CITY, THE DELIVERY ENGINE

AMAALA NEW YACHTING ERA


08 NEWS

WEBOOK.COM IMPLEMENTS SAUDI PACKAGE VISA FOR SEVEN COUNTRIES Ministry-licensed service combining

book a trip to Saudi Arabia and receive their

event or experience into a single application,

flights, hotels, insurance, and the

entry e-visa from the same place they bought

with visas issued in an average of 24 hours

Saudi Package Visa online.

the ticket. Webook.com launched the Saudi

and delivered by email and in the app.

Citizens of India, Egypt, Jordan, Pakistan,

Package Visa on its platform, an online service

Bangladesh, Indonesia, and Mexico can now

that turns a flight, a hotel, and an optional

READ FULL ARTICLE HERE

MAJAZ UNVEILS LANDMARK PUBLIC SCULPTURE IN RIYADH An innovative landmark blends calligraphy, architecture, and light at Al-Muhammadiyah Avenue. In the entrance plaza of Al-Muhammadiyah Avenue in Riyadh, developed for First Avenue Real Estate Development Company in collaboration with architect and calligrapher Ahmad Tariq Jeddawi. The installation reflects First Avenue’s growing approach to integrating art and cultural expression within its developments, creating spaces where art forms part of the architectural identity and experience of place. The piece draws its inspiration from the Quranic verse “For surely, you are before Our eyes., translating its message of protection and divine READ FULL ARTICLE HERE

care into a permanent architectural landmark.


NEWS 09

AL-FUTTAIM CONTRACTING EXPANDS SPECIALIST SERVICES IN SAUDI ARABIA

New Facilities Management and

Life Safety operations in Saudi Arabia at Big 5

division, and the Fire & Life Safety division of

Fire & Life Safety operations debut

Construct Saudi, strengthening its specialist

Al-Futtaim Engineering, providing customers

at Big 5 Construct Saudi.

capabilities in the Kingdom. The launch brings

with integrated services across the lifecycle

Al-Futtaim Contracting has announced the

together Al-Futtaim Facilities Management, the

of their assets and developments.

launch of its Facilities Management and Fire &

company’s dedicated Facilities Management READ FULL ARTICLE HERE

GACA APPROVES AIR ARABIA-LED BUDGET CARRIER LAUNCH In the presence of His Excellency the Minister

by Air Arabia, the Air Operator Certificate

accordance with the executive regulations

of Transport and Logistic Services and

(AOC), to launch the Kingdom’s new

of the Civil Aviation Law, particularly

Chairman of the General Authority of Civil

national budget carrier based at King

those related to safety, security, and

Aviation (GACA), Eng. Saleh bin Nasser Al-

Fahd International Airport in Dammam.

operational quality standards.

Jasser, and His Excellency the President of

The issuance of the certificate follows

GACA, Mr. Abdulaziz bin Abdullah Al-Duailej,

the airline’s successful fulfillment of all

GACA today granted the consortium led

regulatory and operational requirements in

READ FULL ARTICLE HERE


10 PIF News

PIF LAUNCHES GULF COAST DEVELOPMENT COMPANY New Al-Khafji destination to drive

Al-Khafji coast overlooking the Arabian Gulf.

and regional investors, responding to the

tourism, living and Gulf connectivity.

The new company will develop the project

rapidly growing demand for accommodation

PIF today announced the launch of Gulf Coast

in partnership with the private sector – as

and tourism options in the northern part

Development Company to create an integrated

PIF further enables and supports the private

of Saudi Arabia’s Eastern Province.

tourist and residential destination on the

sector’s participation in its projects – and local

READ FULL ARTICLE HERE

PIF LAUNCHES TAWRID TO STRENGTHEN SUPPLY CHAINS New financing platform boosts private sector

The financial services industry is a

Digital financing solutions enhance

growth and local supply-chain development.

strategic enabler of the six ecosystems

liquidity, efficiency and business growth

PIF today announced the launch of Tawrid

that PIF announced recently as

Tawrid will play a significant role

Company for Financing Solutions, an

part of its 2026-2030 strategy.

in connecting buyers, suppliers, and

innovative digital platform providing supply-

Supply chain financing products help

funders through its digital platform.

chain financing products to companies in the

companies to fund their broader activities.

Saudi Arabian market. Tawrid has obtained the

Tawrid’s digital offering will further strengthen

Saudi Central Bank’s “SAMA” permit to operate

the Saudi private sector, particularly

under the regulatory “Sandbox” environment.

small and medium-sized enterprises.

READ FULL ARTICLE HERE


PIF News 11

OPENING SAUDI REAL ESTATE TO GLOBAL INVESTORS ROSHN supports international buyers as new

ownership create new opportunities for

growth and diversification of the Kingdom’s

ownership regulations expand opportunities

eligible international buyers and investors.

real estate sector by attracting new

ROSHN Group, Saudi Arabia’s leading master

Thousands of international buyers signal

sources of demand and investment, while

developer and a PIF company, is supporting a

growing confidence in Saudi real estate

complementing the continued delivery of

new chapter for international participation in

Thousands of non-Saudi buyers have

homes and communities for Saudi citizens.

the Saudi real estate market, as the Kingdom’s

registered interest with ROSHN Group

regulations governing non-Saudi property

since the regulatory updates, reflecting the

READ FULL ARTICLE HERE

ASFAR OPENS GAMRA MOUNTAIN RESORT PIF-owned developer boosts tourism,

that supports economic diversification.

landscape, distinctive climate, environmental

urban growth and quality of life.

The inauguration reflects ASFAR’s role of

diversity, cultural heritage and local products.

ASFAR, the Saudi Tourism Investment

investing in the nation’s promising cities by

Authentic mountain hospitality designed

Company and a PIF company, inaugurated

building on the competitive advantages of

to boost tourism and local growth

Gamra Mountain Resort in Saudi Arabia’s

each destination and investing in opportunities

Al Baha Region. The resort’s opening

that maximize the value of their distinctive

reinforces the accelerating momentum

attributes. Al Baha in southwestern Saudi

toward the Saudi Vision 2030 objective

Arabia is a strong example of this approach,

of building a sustainable tourism sector

with its established tourism base, mountainous

READ FULL ARTICLE HERE


12 Appointments

Rami Alhanadyah – The Ritz-Carlton, Jeddah The Ritz-Carlton, Jeddah has appointed

he managed complex hotel operations and

Rami Alhanadyah as Hotel Manager, bringing

high-performing teams. During his time at

more than two decades of luxury hospitality

The Ritz-Carlton, Jeddah, his leadership has

experience across Saudi Arabia, Qatar

contributed to record guest satisfaction scores,

and the UAE to the leadership team. Rami

the property’s highest LQA score in 2025, a

joined The Ritz-Carlton, Jeddah in 2025

Forbes Travel Guide Four-Star Rating and the

and has since played an important role

Tripadvisor Travelers’ Choice Award 2026.

in strengthening operational excellence, service culture and guest satisfaction.

As Hotel Manager, Rami will oversee the property’s day-to-day operations

CONNECT ON LINKEDIN

His previous experience includes serving

while continuing to enhance guest

as Director of Operations at two leading

experiences, develop hotel talent and

five-star luxury properties in Qatar, where

drive operational excellence.

Darine Elkaissi – Initiative

CONNECT ON LINKEDIN

Initiative has appointed Darine Elkaissi

marketing and the media owner community. Her

as Managing Director for Saudi Arabia,

previous senior leadership experience includes

strengthening the agency’s leadership as it

roles at WPP Media and VML. Throughout her

expands its presence in one of the region’s most

career, she has supported the launch and growth of

dynamic markets. Based in Riyadh, Darine will

major Saudi national projects and PIF entities, while

oversee the agency’s strategic direction and

building high-performing teams and long-term

operations in the Kingdom, with a focus on client

relationships with senior clients across government,

growth, new business, digital transformation,

telecommunications, FMCG and financial services.

media capabilities and talent development. Her appointment reflects Initiative’s commitment Darine brings more than 20 years of experience

to Saudi Arabia and its ambition to develop it

spanning creative and media agencies, client-side

Ageel Alshaibani – Saudi Tourism Authority The Saudi Tourism Authority (STA) has

CONNECT ON LINKEDIN

appointed Ageel Alshaibani as Chief

He brings more than 18 years of experience

Executive, effective September 1,

spanning strategic planning, business

2026, bringing a senior Saudi executive

development, management consulting,

with extensive strategic and public-

public services, community empowerment,

sector experience to the role. Ageel

healthcare and executive leadership. His

previously served as Deputy Minister

appointment comes at an important stage

of Tourism for Strategic Planning and

for Saudi Arabia’s tourism industry as the

Monitoring, where he contributed to

Kingdom continues to accelerate tourism

the development and implementation

development under Vision 2030. As CEO,

of Saudi Arabia’s National Tourism

Ageel will lead STA’s efforts to promote Saudi

Strategy and supported key initiatives

Arabia as a global tourism destination and

shaping the Kingdom’s tourism sector.

support the continued growth of the sector.


Appointments 13

Paul Gardiner – Ingenico Ingenico has appointed Paul Gardiner as

Before joining Ingenico, he served as Chief

Chief Technology Officer as the global

Information Technology Officer at NCR Atleos,

payments technology company strengthens

where he played a key role in the company’s

its executive leadership team and focuses

separation from NCR and the modernization

on accelerating product innovation and

of its service operations platforms. He has

customer excellence. In his new role,

also held senior technology leadership

Paul will lead Ingenico’s technology

positions across the payments industry.

strategy and engineering organization,

CONNECT ON LINKEDIN

overseeing the platforms and capabilities

His appointment forms part of a broader

that underpin the company’s products,

leadership strengthening at Ingenico,

innovation and future growth.

supporting the company’s strategy to accelerate innovation, modernize its technology

Paul brings more than 25 years of experience

capabilities and deliver enhanced experiences

across software engineering, payments

for customers and partners worldwide.

infrastructure and technology transformation.

Sameer Kulkarni – The Ritz-Carlton, Jeddah The Ritz-Carlton, Jeddah has promoted

expertise in revenue management and

Sameer Kulkarni to Director of Sales,

commercial operations. Before joining The

Distribution & Commercial Strategy,

Ritz-Carlton, Jeddah, he served as Director

expanding his responsibilities across the

of Revenue with Minor Hotels in Qatar,

property’s commercial operations. Sameer

supporting Banana Island Resort Doha by

previously served as Director of Revenue

Anantara and NH Collection Oasis Doha.

Strategy at the hotel, a position he held since April 2025, where he focused on

In his new role, Sameer will lead the hotel’s

revenue strategy, distribution, pricing,

integrated commercial strategy across

forecasting and sustainable growth.

Sales, Marketing, Distribution and Revenue Management, while strengthening strategic

CONNECT ON LINKEDIN

He brings more than 11 years of hospitality

partnerships and further enhancing the

experience across Saudi Arabia, Qatar, the

property’s position in the luxury hospitality

UAE, Thailand and India, with extensive

market.company's long-term growth strategy.

Leila Taghavi – Turner & Townsend Head of Infrastructure in the Kingdom of Saudi Arabia Turner & Townsend has appointed

across Asia, Australia and the Middle East,

Leila Taghavi as Head of Infrastructure

Leila brings extensive expertise in program

in the Kingdom of Saudi Arabia (KSA),

management, project controls, performance,

strengthening its senior leadership as

governance and risk management. Her

demand for major infrastructure programs

career includes consultancy and client-

accelerates across the Kingdom.

side leadership roles, including Transport for New South Wales, where she was

CONNECT ON LINKEDIN

With more than 20 years of experience

involved in the delivery, governance and

delivering large-scale infrastructure programs

assurance of major capital programs.


14 Appointments

Ali Besri – Pfizer Pfizer has appointed Ali Besri as Country

Previously, he served as North Africa Cluster

President for Saudi Arabia, effective

Lead and Morocco Country Manager, working

immediately. Ali brings more than 23

with governments, healthcare authorities

years of experience with Pfizer to the role,

and partners on healthcare priorities and

having held leadership positions spanning

access to medicines and vaccines.

market access, commercial strategy, rare diseases and regional operations

In his new role, Ali will lead Pfizer Saudi

across Africa and the Middle East.

Arabia and work with stakeholders across the Kingdom to strengthen access to

CONNECT ON LINKEDIN

Most recently, Ali served as Vice President,

innovation, develop partnerships and

Emerging Markets Commercial Access and

support healthcare transformation and

Accord Lead, where he led access strategies

the ambitions of Saudi Vision 2030.

and partnerships, including Pfizer’s Accord for a Healthier World across 45 countries.

Dr. Shehab Ahmed Al Muharrami – TAQA Water Solutions Chief Executive Officer TAQA Water Solutions has appointed Dr.

he served as Director of the Assets and

Shehab Ahmed Al Muharrami as Chief

Property Management Department at Dubai

Executive Officer, effective September 9,

Municipality, where he was responsible for

2026, marking a new leadership chapter for

an enterprise asset portfolio valued at AED

the company’s water solutions business.

83 billion across 14 business lines. Earlier in his career, he held several senior positions

CONNECT ON LINKEDIN

Shehab brings more than 20 years of

at Abu Dhabi Transmission and Dispatch

experience across the UAE’s water, power and

Company (TRANSCO), including Water Asset

municipal sectors, with a career spanning

Management Division Manager and Water

asset management, capital investment,

Projects Division Manager. In his new role, he

infrastructure development and transformation

will lead TAQA Water Solutions through its next

programs. Before joining TAQA Water Solutions,

phase of growth and operational excellence.

Greg Stockton – Savills International Head of UK Investment Sales and Distribution Savills has appointed Greg Stockton as

investment opportunities, connecting UK

International Head of UK Investment

developers with investors, wealth managers,

Sales and Distribution, based in

family offices, private banks and advisers across

Dubai, strengthening its residential

the UAE, Saudi Arabia, Bahrain and Oman.

investment platform across the GCC. In his new role, Greg will lead the international sales and distribution of UK residential

CONNECT ON LINKEDIN


FEATURE YOUR PROJECT. PAY NOTHING. Saudi Projects and Emirates Projects are inviting a limited number of construction companies to receive a professionally produced editorial feature, completely free of charge. YOUR PROJECT WILL APPEAR ACROSS:

MAGAZINE

WEBSITE

WEEKLY NEWSLETTER

SOCIAL MEDIA

500,000+ INDUSTRY READERS IN THE GCC

EVEN BETTER... Your suppliers advertise alongside your feature. You receive marketing credit equal to their advertising commitment.

LIMITED TO ONLY

8 PROJECTS PER ISSUE.

Secure your place in our upcoming edition.

APPLY TODAY!

LET’S TALK Belinda b.breeze@tpg.media | +971 58 683 3224


16

COVER STORY - FISCHER MIDDLE EAST & AFRICA

FISCHER HELPS BUILD JEDDAH TOWER ADVANCED FASTENING SOLUTIONS SUPPORT THE WORLD’S TALLEST BUILDING.


COVER STORY- FISCHER MIDDLE EAST & AFRICA

17

© JEDDAH ECONOMIC COMPANY LTD. (JEC)


18

COVER STORY - FISCHER MIDDLE EAST & AFRICA

W

ith a spectacular height of over one

Tower will cost approximately US$1.7 billion

experts are on site and will accompany

kilometer, the Jeddah Tower in

and is scheduled for completion in 2028.

those involved in the construction until

Saudi Arabia will eclipse all previous human

the project is successfully completed.

constructions once completed. In addition to

Its proximity to the Red Sea will make it a

its impressive dimensions, German precision

gigantic beacon for a region that is currently

The Jeddah Tower is one of a series of record-

is also evident in what will be the world's

reinventing itself. And right in the middle

breaking buildings in the world that feature

tallest building: fischer products ensure that

of it all: the fischer Group of Companies.

fischer solutions. These include: the ‘Ain Dubai’,

Jeddah Tower grows safely into the sky. Where ancient trade routes meet a modern megacity, Saudi Arabia's new landmark is rising. Jeddah, once a modest port has catapulted itself into a vibrant metropolis in

the world's tallest observation wheel; the

Jeddah Tower is set to exceed one kilometer in height

just five decades. Today, the city is a melting pot of tradition and technology, bazaar and business, past and vision. Nothing makes

The fastening pioneer from the northern

this clearer than the city's great tower, which

Black Forest is supplying steel and chemical

is currently under construction: Jeddah

products for the mega-project. fischer

Burj Khalifa, at 828 meters the current leader among the world's skyscrapers; the Louvre Abu Dhabi Museum with its striking architecture and many other landmarks in the region.

Experts support the mega-project through completion

© JEDDAH ECONOMIC COMPANY LTD.


COVER STORY - FISCHER MIDDLE EAST & AFRICA

19

© JEDDAH ECONOMIC COMPANY LTD. (JEC)

Being selected for the Jeddah Tower is a testament to our engineering excellence and our commitment to the region,” says Osama Farhat, General Manager Sales KSA at fischer. “Our chemical and steel anchors were chosen not just for their load-bearing capacity, but for their proven reliability in extreme conditions. We provide the safety and precision that a project of this height demands, ensuring that our solutions meet the rigorous standards required for the world's tallest building. FISCHER GROUP OF COMPANIES

The Group comprises four divisions: fischer

The fischer Group of Companies,

fixing systems, fischertechnik, fischer

headquartered in Waldachtal, Germany,

Consulting and fischer Electronic Solutions.

generated sales of approximately US$1.20

and major organizations improve efficiency and develop leaner processes. fischer Electronic Solutions develops and manufactures customized electronic solutions for industrial and medical applications. The division focuses on long-term partnerships, tailored solutions and high-quality products, supporting customers in developing innovative technologies for the future.

Driving Innovation Through Custom Electronic Solutions

billion in 2025 and employs around 4,800

fischer fixing systems is a technology leader

people worldwide. The family-owned

in fixing solutions, providing products for

Together, the four divisions reflect fischer’s

company operates 51 companies and

customers ranging from DIY users and

broad expertise in fixing technology, education,

exports to approximately 120 countries.

tradespeople to major corporate partners.

consulting and electronic solutions.

fischer supplies steel and chemical anchoring solutions

fischertechnik develops construction kits for the toy and education sectors,

FISCHER MIDDLE EAST & AFRICA

with products primarily designed and manufactured in Germany. fischer Consulting draws on the company’s

(JEC)

to help businesses, government agencies

own expertise and fischer Process System

VISIT WEBSITE


CONSTRUCT

SYRIA

THE LARGEST CONSTRUCTION EVENT IN SYRIA EXHIBITOR MEDIA SOLUTION

MORE THAN JUST A STAND. PROFESSIONAL VIDEO & PHOTOGRAPHY TO SHOWCASE YOUR EXHIBITION STORY From powerful visuals to engaging interviews, we help you capture your presence, tell your story and reach a wider audience across the construction industry.


Complete Content Creation For Exhibitors

We produce high-quality video and photography content at the event, giving you professional assets to use in your own marketing, with guaranteed coverage across our construction media platforms.

FULL EVENT COVERAGE

INTERVIEWS & TESTIMONIALS

PROFESSIONAL PHOTOGRAPHY

Our team covers the entire event, capturing your stand, products, activities and key moments.

On-camera interviews with your team to showcase your expertise, innovations and latest developments.

High-quality photography of your stand, products and key engagements throughout the event.

EDITED CONTENT FOR YOUR USE

GUARANTEED MEDIA DISTRIBUTION

LOCAL SYRIA TEAM & MARKET INTELLIGENCE

Professionally edited videos and photos supplied to you with full copyright, ready to use in your own marketing.

Your content will be published across TPG Media’s construction platforms, reaching a targeted audience in the region and beyond.

Our on-the-ground team provides local support, insights and coordination to ensure a smooth and successful content capture.

Your Story. A Bigger Audience.

GET IN TOUCH → waseem@tpg.media Let’s discuss how we can capture your exhibition presence and turn it into powerful content.


22

INDUSTRY SECTOR - IDEAS MADE REAL

GARY YOUNG TURNING GLOBAL IDEAS INTO REALITY AVELA GLOBAL FOUNDER GARY YOUNG BRINGS DECADES OF SOURCING, PRODUCT DEVELOPMENT AND INTERNATIONAL BUSINESS EXPERIENCE TO THE GCC.


INDUSTRY SECTOR - IDEAS MADE REAL

23


24

F

INDUSTRY SECTOR - IDEAS MADE REAL

or Gary Young, founder and CEO of

across the United States, China, Vietnam,

role connecting Western businesses with

Avela Global, successful business is

Cambodia, India and the Middle East.

manufacturing capabilities in Asia, eventually

about more than finding a supplier or securing

building a network that would support product

a competitive price. It is about understanding

A DIFFERENT DIRECTION

sourcing, OEM opportunities and more

an idea, identifying the right opportunities and

Gary’s entrepreneurial journey began long

complex product development projects.

building the relationships, systems and supply

before Avela became a global sourcing

chains needed to turn that idea into reality.

business. After graduating from Kent State University, he founded Vela Productions

That philosophy has shaped Gary’s career

in 1984 and later established Ad Lib, a

and the evolution of Avela Global, which

boutique advertising agency. The two

has grown from its origins as an advertising

businesses were eventually combined

business into an international product

in 1996 to form Avela Corporation.

Avela Global connects ideas with global manufacturing capabilities

development and sourcing company serving clients across global markets.

From advertising agency to global product development company

A pivotal moment came when Gary traveled

BEYOND TRADITIONAL SOURCING

to China in the early 2000s. His experience

Today, Avela Global positions itself as more

there changed his understanding of the

than a traditional sourcing intermediary.

opportunities available through international manufacturing and prompted him to

Its approach covers the journey from

rethink the direction of his company.

concept through production and delivery, with an emphasis on understanding the

Rather than simply providing advertising

client's objectives before identifying

Today, Avela Global works across product

and branding services, Gary began exploring

manufacturing solutions. The company says

development, sourcing, manufacturing,

how Avela could help existing clients source

its services include product development,

quality control and delivery, helping

products and services from China.

sourcing, quality assurance, production

companies navigate the complexities of

management and supply-chain support.

international production. The company has

The strategy quickly gained traction. Avela

established operations and relationships

subsequently developed a specialized

SIMON LEWIS – VISTAGE INTERNATIONAL CHAIR, EDDIE RAYNER – MANAGING DIRECTOR, TPG MEDIA, ZHUPAR TELEUBAYEVA – MANAGING DIRECTOR, AVELA GROUP MIDDLE EAST AND GARY YOUNG – FOUNDER AND CEO, AVELA GLOBAL


INDUSTRY SECTOR - IDEAS MADE REAL

25

More than two decades of international sourcing expertize For businesses entering unfamiliar markets, this type of end-to-end support can help address some of the challenges associated with international manufacturing, including supplier selection, communication, quality control, compliance and logistics. Avela's model also places importance on having people on the ground. According to the company, local representatives and Englishspeaking teams help clients communicate effectively with suppliers while maintaining visibility throughout the production process. TECHNOLOGY, INNOVATION AND LEADERSHIP

From advertising and branding to international

A GROWING GCC OPPORTUNITY

Gary has also been vocal about the changing

sourcing and product development, Avela

The Middle East is increasingly important

role of technology in business. At the CXO

Global has continued to adapt its business

to Avela Global's international strategy,

2.0 Conference in Dubai, he discussed how

model to changing market requirements.

with Dubai emerging as a strategic hub

artificial intelligence can support agility,

for the company's regional activities.

empower teams and improve decision-making.

With Dubai now part of its international footprint, the company is positioned to

Avela opened its Dubai operation in 2025, adding a Middle East presence to its established international network. The move reflects the growing importance of the GCC as a market for entrepreneurship,

Dubai is becoming an important hub for Avela’s expansion

strengthen its engagement with businesses and entrepreneurs across the GCC while continuing to connect clients with global manufacturing and product-development capabilities.

product development, investment and

For Gary, the underlying principle remains

international business relationships.

straightforward: ideas have value, but their For a company operating across multiple

real potential is realized when they are

For Gary, the opportunity extends beyond

countries and supply chains, the ability to

supported by the right expertise, relationships,

conventional product trading. His stated

use technology to improve communication,

execution and access to global resources.

focus in the region includes developing

research, product development and decision-

That philosophy now sits at the heart of

relationships with businesses and

making is increasingly significant.

Avela Global's next stage of growth.

Gary's approach continues to place

BECOME A PARTNER OF IDEAS MADE REAL

entrepreneurs that are looking to transform ideas into commercially viable products.

relationships at the center of the business. This approach is also reflected through

Avela describes transparency, accountability

Ideas Made Real, a GCC-focused initiative

and long-term collaboration as important

IDEAS MADE REAL

supporting young entrepreneurs through

elements of its operating philosophy.

+971 4 507 2024

mentoring, product development and practical execution. Avela Global provides product-

BUILDING THE NEXT CHAPTER

development and manufacturing expertise to

Gary's journey demonstrates how an

help participants move from concepts toward

established business can evolve when its

prototypes and market-ready products.

leadership recognizes a new opportunity and is willing to change direction.

VISIT WEBSITE EMAIL US


26

INDUSTRY SECTOR - INFORMA CONNECT ACADEMY

MASTERING CONTRACT CHANGES IN CONSTRUCTION PRACTICAL STRATEGIES FOR MANAGING VARIATIONS, PROTECTING CASH FLOW AND AVOIDING COSTLY DISPUTES.


INDUSTRY SECTOR - INFORMA CONNECT ACADEMY

27


28

INDUSTRY SECTOR - INFORMA CONNECT ACADEMY

I

n the dynamic world of construction,

hours or possession dates

MARINE QUAY REALIGNMENT: FIDIC CHALLENGES

change is not just inevitable, it's a

fundamental characteristic of every project.

CASE STUDY APPLICATIONS:

A marine project's informal quay wall

The ability to effectively manage contract

LEARNING FROM EXPERIENCE

repositioning proceeded on verbal direction

variations and scope changes separates

without written Engineer's instruction,

successful construction professionals

HIGHWAYS UTILITIES DIVERSION:

followed by weak claims notice. The

from those who struggle with disputes,

NEC EXCELLENCE

resulting dispute escalated to the Dispute

cost overruns, and project delays.

A national highways scheme demonstrated

Adjudication Board, consuming time on

NEC's effectiveness when utilities clashes

procedural rather than substantive issues.

WHAT CONSTITUTES A CONTRACT

threatened 6–8-week delays. Early

MODIFICATION?

Warning Notices triggered immediate risk

A contract modification, commonly referred

reduction meetings, with Project Manager

to as a variation or change, represents a

acceptance of Compensation Events and

lawful adjustment to the works, time, and/

contemporaneous quotations including

or price that remains within the contract's

programme impacts. Updated Accepted

general scope. These modifications typically

Programmes enabled resequencing that

manifest in several distinct forms:

avoided critical path delays while protecting

Key Learning: FIDIC entitlement rests on

cashflow through real-time valuation.

three pillars, proper authority through

Additions or omissions to the scope of work

 Changes in quality or 

Early action can prevent variations from becoming costly disputes

Engineer's written instruction, timely 28Key Learning: NEC's Early Warning and

day notice, and substantiated particulars.

specification requirements

Compensation Event processes succeed

Compromising any element risks recovery.

Alterations to quantities through re-

when used early and paired with genuine

measurement or instructed modifications

programme acceptance as decision points

OFFICE REFURBISHMENT: JCT LESSONS

rather than mere paperwork exercises.

Frequent client modifications in an office

 Modifications to method, sequence, access, or constraints such as working

refurbishment suffered from verbal


INDUSTRY SECTOR - INFORMA CONNECT ACADEMY

29

directions and slow EAI issuance, resulting in undervalued interim certificates and late lump-sum claims with insufficient evidence. Post-dispute implementation of variation registers, CVI-to-EAI discipline, and programme linkage improved outcomes significantly.

FIDIC, NEC and JCT each provide structured approaches to change management. Key Learning: JCT's EAI serves as the gateway to time and money entitlement. CVIs provide evidential support but cannot substitute for prompt formal instructions. CONCLUSION: BUILDING PROFESSIONAL COMPETENCE

ABIOLA ADERIBIGBE, COURSE DIRECTOR

Mastering contract modifications, variations, and scope changes is a critical skill for

elevate industry standards, and position

skills-based knowledge for immediate

construction and built environment

themselves for career growth. Developing these

professional application for construction and

professionals. The complexity of modern

skills ensures long-term benefits, including

built environment industry professionals. These

projects and the legal and commercial

dispute avoidance, cashflow protection, strong

courses run in association with the Project

implications of change management require

client relationships, and successful project

Management Institute (PMI) and offer PDUs

a systematic understanding and disciplined

delivery. In a dynamic industry, those adept

and CPDs upon successful course completion.

application of contract procedures. Practical

at managing change will thrive and lead.

competence in identifying triggers, issuing timely notices, conducting assessments, maintaining records, and integrating changes into project control systems is essential to avoid disputes and cost overruns.

Clear instructions and timely notices help protect contractual entitlement

Strong documentation supports better commercial and project outcomes

Learn proven strategies for managing construction contract variations

This article is based on module content from the Certificate in Contracts Management in Construction & Built Environment Projects. Learners seeking to deepen their understanding

INFORMA CONNECT ACADEMY

Key principles, such as early identification,

of contract performance management,

+ 44 20 8052 2710

proper authority, timely notification, and

variation procedures, and dispute avoidance

comprehensive documentation, are consistent

strategies can explore additional resources

across frameworks like FIDIC, NEC, and JCT.

and structured learning opportunities

Professionals who excel in managing change

through Informa Connect Academy’s range

effectively contribute to project success,

of specialised courses that provide practical,

VISIT WEBSITE


30

AL YAMAMAH STEEL - GETTING TO KNOW SAHAL MEKHDAR AL-THOBAITI

AL YAMAMAH STEEL POWERING SAUDI ARABIA’S GROWTH DIVERSIFICATION AND LOCAL MANUFACTURING POSITION THE COMPANY FOR ITS NEXT GROWTH PHASE.


AL YAMAMAH STEEL - GETTING TO KNOW SAHAL MEKHDAR AL-THOBAITI

31


32

F

AL YAMAMAH STEEL - GETTING TO KNOW SAHAL MEKHDAR AL-THOBAITI

or over three decades, Al Yamamah

Our construction portfolio includes

SAHAL MEKHDAR AL-THOBAITI: Our

Steel Industries has played a pivotal

welded steel tubes, hollow sections

evolution has closely followed the

role in Saudi Arabia’s industrial development.

and reinforcing steel bars. In electricity,

changing needs of Saudi Arabia.

Today, the company is expanding beyond its

we manufacture outdoor lighting poles

We started with a primary focus on

construction roots to become a key player

and fixtures, power-distribution poles,

construction products and gradually expanded

in electricity and renewable energy. At Big

high masts and lattice towers for power

our manufacturing capabilities, geographic

5 Construct Saudi Arabia, Saudi Projects

transmission and telecommunications.

footprint and product portfolio. We then

Director and dmg events media partner

We also operate dedicated manufacturing

established a strong position in the electricity

Waseem Asmar spoke with CEO Sahal

capabilities for solar and wind energy.

sector before entering renewable energy,

Mekhdar Al-Thobaiti about the company’s

including solar structures and wind towers.

growth journey, major project contributions

With facilities in Jeddah, Dammam and

and strategic priorities for the years ahead.

Yanbu, we serve customers across Saudi

Becoming a publicly listed company was

Arabia and selected regional markets.

another significant milestone, strengthening

SAUDI PROJECTS: Can you briefly introduce Al

Our ambition is to support infrastructure

our governance, transparency and

Yamamah Steel and its core areas of business?

development while strengthening local

ability to pursue sustainable growth.

SAHAL MEKHDAR AL-THOBAITI: Al Yamamah

manufacturing and supply-chain resilience.

Steel Industries is a Saudi publicly listed

The result is a transformation from a

industrial company with a track record

SAUDI PROJECTS: How has the company

construction-focused manufacturer into

dating back to 1989. Today, we serve

evolved since its establishment?

a diversified industrial company with

three strategic sectors: construction, electricity and renewable energy.

capabilities across three strategic sectors.


AL YAMAMAH STEEL - GETTING TO KNOW SAHAL MEKHDAR AL-THOBAITI

33

SAUDI PROJECTS: What sets Al Yamamah Steel apart? SAHAL MEKHDAR AL-THOBAITI: It is the combination of experience, diversification, local manufacturing and adaptability. We are not focused on a single product or market. Our capabilities allow us to support projects ranging from buildings and infrastructure to electricity transmission, grid expansion, solar energy and wind power. Our 35-plus years of experience have also given us a deep understanding of the Saudi market and its technical requirements. Our manufacturing footprint in Jeddah, Dammam and Yanbu provides both scale and flexibility. Perhaps most importantly, we are prepared

SAHAL MEKHDAR AL-THOBAITI, CEO AL YAMAMAH STEEL INDUSTRIES

to invest in emerging opportunities. Our expansion into renewable energy demonstrates our ability to turn changing market requirements into new local industrial capabilities. SAUDI PROJECTS: Where are you seeing the strongest demand today? SAHAL MEKHDAR AL-THOBAITI: Electricity and renewable energy are currently showing particularly strong momentum. Demand for transmission towers remains high as Saudi Arabia continues expanding and reinforcing its power grid and connecting new generation capacity, industrial developments and major infrastructure projects. We are also seeing sustained demand for distribution poles, lighting poles and high masts as cities, transport networks and new developments expand. Waseem Asmar, Saudi Projects Director and Mr.Ahmed Nasal, Al Yamamah Steel Industries Marketing Manager Renewable energy is another significant WASEEM ASMAR, SAUDI PROJECTS DIRECTOR AND AHMED NASAL, AL YAMAMAH STEEL INDUSTRIES MARKETING MANAGER

growth area. The Kingdom’s growing solar and wind pipeline is creating new opportunities


34

AL YAMAMAH STEEL - GETTING TO KNOW SAHAL MEKHDAR AL-THOBAITI

for locally manufactured components,

the national grid while supporting new

and faster responses to changes in technical

particularly solar structures and wind towers.

communities, industrial developments

requirements or project schedules. It also

and power-generation capacity.

reduces exposure to international shipping

Construction remains an important

disruptions and global market volatility.

foundation for the business, with

In renewable energy, we have supplied wind

continuing demand for steel tubes,

towers for major projects including the Al

But the value goes beyond logistics.

hollow sections and reinforcing bars.

Ghat, Waad Al-Shamal and Yanbu wind farms.

Local manufacturing increases local content, develops national industrial

SAUDI PROJECTS: Which major Saudi

These projects are particularly important

expertise and retains more economic

projects have you contributed to?

because they demonstrate the growing

value within Saudi Arabia.

capability of Saudi manufacturers to SAHAL MEKHDAR AL-THOBAITI: We have

deliver complex, high-specification

For our partners, working with an established

contributed to a broad range of strategic

components for the Kingdom’s emerging

Saudi manufacturer also helps them meet

infrastructure projects, particularly in electricity

renewable-energy industry.

localization commitments and deliver

transmission and renewable energy.

major projects in line with Vision 2030. SAUDI PROJECTS: How important is local

In the electricity sector, we have supplied

manufacturing to your customers?

SAUDI PROJECTS: How is Al

transmission towers for major 380 kV and

SAHAL MEKHDAR AL-THOBAITI: It has

Yamamah responding to the

500 kV projects across the central, eastern

become increasingly important.

renewable-energy opportunity?

and western regions of the Kingdom. These

For customers, local production provides

projects are helping expand and reinforce

shorter lead times, greater supply certainty


AL YAMAMAH STEEL - GETTING TO KNOW SAHAL MEKHDAR AL-THOBAITI

35

SAHAL MEKHDAR AL-THOBAITI: We

understand future requirements and align

efficiency, an optimized product mix

are building dedicated manufacturing

our manufacturing capabilities accordingly.

and stronger market responsiveness.

than simply treating it as an extension

SAUDI PROJECTS: What are your priorities

Operational excellence will be critical. We will

of our conventional business.

for the next three to five years?

continue investing in automation, digitalization,

capabilities for renewable energy rather

In solar, we manufacture structures and

quality systems and cost efficiency while

components supporting solar tracking

SAHAL MEKHDAR AL-THOBAITI: Our

systems. In wind energy, we have developed

objective is sustainable, profitable growth

specialized capabilities for large-scale

while strengthening our position as a

We will continue to invest in our people

wind towers, which require precision

strategic industrial partner to Saudi Arabia.

because sustainable industrial growth requires

manufacturing, rigorous quality control

maintaining disciplined capital allocation.

skilled teams, strong leadership, and a culture

and the ability to handle components

Renewable energy will be a major focus,

of considerable size and complexity.

particularly wind towers and solar

of accountability and continuous improvement.

structures. At the same time, we will

SAUDI PROJECTS: What is the most important

Our involvement in the Al Ghat, Waad Al-

continue strengthening our electricity

leadership lesson you have learned?

Shamal and Yanbu wind projects demonstrates

business as the national grid expands. SAHAL MEKHDAR AL-THOBAITI: Adaptability

our readiness to serve this market. We also remain committed to improving

must always be matched by discipline.

We are also engaging with developers,

the competitiveness of our established

Industrial markets constantly change. Demand

turbine manufacturers, EPC contractors

construction business through greater

cycles shift, costs fluctuate, technology

and technology partners so we can

evolves and new sectors emerge. A successful company must respond to these changes while maintaining strategic clarity, operational control and disciplined investment. I have also learned that strategy alone is never enough. Execution ultimately depends on people, their experience, commitment and willingness to take responsibility. Our approach at Al Yamamah Steel is therefore straightforward: remain ambitious about the future, realistic about risks and disciplined in turning opportunities into sustainable results.

Turning Ambition into Sustainable Results Through Discipline, Accountability and Experience AL YAMAMAH STEEL VISIT WEBSITE EMAIL US


36

MASDAR - GETTING TO KNOW FAISAL MAJID AL MUHAIDIB

MASDAR SUPPORTING SAUDI ARABIA’S CONSTRUCTION AMBITIONS FAISAL MAJID AL MUHAIDIB OUTLINES MASDAR’S STRATEGY FOR SUPPLY, SUSTAINABILITY AND LOCALIZATION.


MASDAR - GETTING TO KNOW FAISAL MAJID AL MUHAIDIB

37


38

S

MASDAR - GETTING TO KNOW FAISAL MAJID AL MUHAIDIB

audi Arabia’s construction sector

building materials trading, distribution

is entering a period of sustained

and industrial roles, Al Muhaideb shared

FAISAL MAJID AL MUHAIDIB: If we look

activity as major Vision 2030 developments

his perspective on market demand, supply

at the Saudi economy today, the building

move from planning into delivery. For

chain development, sustainable products,

and construction sector represents

building materials suppliers, this growing

smart solutions and the opportunities

around SAR 420 billion, demonstrating

pipeline is creating new requirements

for Saudi-based manufacturing.

the scale of demand in the market.

around availability, logistics, product

The conversation also explored Masdar’s three

performance, sustainability and localization.

strategic priorities through 2030: supporting

Of that figure, almost SAR 220 billion

Saudi Arabia’s building and construction

relates to steel, aluminum, glass, flooring

At Big 5 Construct Saudi 2026 in Riyadh,

sector, enhancing the customer experience and

and other materials. This requires a

Waseem Asmar, Director of Saudi Projects,

localizing supply chains within the Kingdom.

supply chain capable of meeting demand

spoke with Faisal Al Muhaideb, CEO of Masdar,

every day and across the Kingdom.

about the company’s role in supporting

SAUDI PROJECTS: How is Masdar supporting

the Kingdom’s construction ambitions.

Saudi Arabia’s rapidly expanding construction

Masdar has strong supply chain capabilities.

With more than 25 years of experience across

and infrastructure pipeline today?

We operate branches across Saudi Arabia, while


MASDAR - GETTING TO KNOW FAISAL MAJID AL MUHAIDIB

our online operations efficiently cover 29 cities. This gives us the ability to serve customers across different locations and respond to the requirements of a rapidly developing market. SAUDI PROJECTS: What role is Masdar playing in supplying the Kingdom’s giga projects and major developments? FAISAL MAJID AL MUHAIDIB: When you look at the Kingdom and the projects underway, there is a great deal happening across the country. Our role is to maintain dedicated teams throughout the Kingdom that can sell and

FAISAL MAJID AL MUHAIDIB, CEO

supply products according to the requirements of each project. This includes standard supply

We have wise leadership, a clear vision,

as well as contracted supply, and standard

a supporting government and a stable

materials as well as customized items.

monetary policy. Those four pillars have come together at the same time

The important thing is having the people,

and created this level of demand.

products and capabilities available where the projects need them.

The demand has evolved as projects have progressed, and we believe

SAUDI PROJECTS: How has demand for

growth is going to be very strong over

building materials evolved as Vision 2030

the coming five to seven years.

projects move from planning into delivery? SAUDI PROJECTS: With 105 outlets across FAISAL MAJID AL MUHAIDIB: Today, I

29 cities, what are Masdar’s priorities for

believe we are living through the golden

further expansion across Saudi Arabia?

age of Saudi Arabia’s construction sector.

39


40

MASDAR - GETTING TO KNOW FAISAL MAJID AL MUHAIDIB

FAISAL MAJID AL MUHAIDIB: Today we

opportunities there. We see challenges in

This includes core materials such as

have three main goals within Masdar, and

standardization and we find opportunities.

steel, pile and concrete, underground

that is our strategy from now until 2030.

cabling and similar products, as well as First, we have a trained team on the ground

Goal number one is to support the

that is able to serve customers efficiently

building and construction sector in Saudi

and according to the required standards.

Arabia and help achieve Vision 2030.

At the same time, we are seeing new demand for smart solutions. Smart solutions matter,

Second, we are investing in our infrastructure The second goal is to enhance

and supply chain across the Kingdom, including

the customer experience when

warehousing capabilities and transportation.

shopping for building materials.

and this is an area that will continue to develop. Our goal today is to take building and construction materials from trading

We also work with 186 suppliers in The third goal is to localize supply

Saudi Arabia, helping to ensure that

chains within the Kingdom.

supply remains continuous.

Those three goals will guide us from now through to the end of the decade.

infrastructure products and finished items.

activities into manufacturing activities. SAUDI PROJECTS: How is Masdar responding to growing demand for sustainable and

For us, the objective is to build a supply

higher-performance building materials?

chain that can respond to the complexity

We have three main goals within Masdar.

and geographical spread of the projects

FAISAL MAJID AL MUHAIDIB: This year,

taking place across the Kingdom.

we took the number one category in sustainable products at the Big 5 exhibition.

Quote: “We need to make sure supply chains remain continuous.”

We have focused strongly on working with our suppliers, both locally and

SAUDI PROJECTS: Which product categories

globally, to make sure we can meet the

SAUDI PROJECTS: How is Masdar

and solutions are currently seeing the

growing need for sustainable products.

strengthening its supply chain and

strongest growth in the Saudi market?

logistics capabilities to meet increasingly complex project requirements? FAISAL MAJID AL MUHAIDIB: When we look at projects, we see challenges in supply, but we also see opportunities. We see challenges in geography and

For example, this year we achieved FAISAL MAJID AL MUHAIDIB:

FSC certification for timber. That

Demand is running across the full

certification is important in terms of lower

spectrum of building materials.

carbon and sustainability in cost.

Smart solutions matter.

In metals, we make sure our suppliers meet the relevant requirements, whether that involves LEED certification, ISO certification or other standards. For fire performance, we hold UL certification and BS EN certification for doors and hardware. We make sure our products meet the required specifications. SAUDI PROJECTS: What opportunities do you see for greater localization and the development of Saudi-based manufacturing and supply capabilities? FAISAL MAJID AL MUHAIDIB: The Kingdom has many opportunities, particularly in products where alternatives can be produced in Saudi Arabia.


MASDAR - GETTING TO KNOW FAISAL MAJID AL MUHAIDIB

41

The third thing for us is making sure supply chains remain continuous. Those areas, together with our work with customers, suppliers and government, will be important as Saudi Arabia moves into the next phase of its construction and economic transformation. Faisal Al Muhaideb’s message is clear, as Saudi Arabia’s construction pipeline expands, the role of building materials suppliers is evolving beyond product distribution. WASEEM ASMAR, DIRECTOR FOR SAUDI PROJECTS AND SYRIA PROJECTS.AND FAISAL MAJID AL MUHAIDIB, CEO OF MASDAR

For Masdar, the next phase is centered on three interconnected priorities: supporting the Kingdom’s Vision 2030 construction

We are now seeing demand for fiberglass

supply chain, improving the customer

steel, which provides a replacement and

experience and increasing localization.

alternative to conventional steel. Second, we are seeing demand for alternatives to wooden pallets, with plastic pallets now becoming more widely used.

Our goal today is to take building materials from trading into manufacturing.

The company is also looking toward greater manufacturing activity, sustainable product solutions and stronger domestic supply capabilities. Its focus on logistics, certification, supplier relationships and continuity of supply

These two developments can help utilize

reflects the increasingly complex requirements

Saudi Arabia’s own supply chain for fabrication

These are the three priorities that

and also create opportunities for export.

remain at the heart of our strategy.

Localization is therefore not only about

SAUDI PROJECTS: Looking ahead, how

meeting domestic demand. It can also

do you see Masdar contributing to the

contribute to developing manufacturing

next phase of Saudi Arabia’s construction

capabilities within the Kingdom.

and economic transformation?

SAUDI PROJECTS: As CEO, what are

FAISAL MAJID AL MUHAIDIB: Masdar’s position

your key strategic priorities for Masdar

as a leading building materials company

over the next three to five years?

in the Kingdom places a responsibility

of projects being delivered across the Kingdom.

Masdar Showcases Sustainable Building Solutions at Big 5 Construct Saudi 2026

on us to contribute back to the country FAISAL MAJID AL MUHAIDIB: There are three

and to work closely with government

things we want to focus on day in and day out.

on regulations that will help and ease the work of companies in this sector.

Number one is supporting the Kingdom’s Vision 2030 supply chain in building materials. The second is enhancing the

MASDAR BUILDING &

Regulation is important in helping to

CONSTRUCTION MATERIALS

localize supply chains. That is something we

+966 800 124 0272

continually work on, together with supply itself.

customer experience when shopping for building materials.

The second area is certification. Certification is

The third is localizing supply

important to make sure that materials coming

chains in the Kingdom.

into the Kingdom meet Saudi standards.

VISIT WEBSITE EMAIL US


42

ALRUWAIS - GETTING TO KNOW NAIF ALRUWAIS

ALRUWAIS BUILDS FOR LONG-TERM PERFORMANCE INTEGRATED CONSTRUCTION AND FACILITIES MANAGEMENT CREATE LASTING VALUE.


ALRUWAIS - GETTING TO KNOW NAIF ALRUWAIS

43


44

A

ALRUWAIS - GETTING TO KNOW NAIF ALRUWAIS

t Big 5 Construct Saudi Arabia, Saudi

mechanical works, and final finishing. Facilities

Projects Director Waseem Asmar sat

Management focuses on operating, maintaining

down with Naif Alotaibi, Chairman of Alruwais

and managing assets after construction.

and CEO of MZN Najd FM and Glorias, as well

government representatives and talent. For us, the quality of the meetings was more important than the number of visitors.

as Chairman of Pioneers Holding Company,

We have delivered more than 65 projects,

The exhibition brings the market together

Industrial Era and Levers. The discussion

employ more than 2,500 people, and serve

in one place, creating opportunities for

explored Naif’s growth journey, integrated

government and private-sector clients,

direct and focused conversations.

project delivery model, strategic partnerships

including the Zakat, Tax and Customs Authority,

and long-term vision for the future.

the Ministry of Sport, Safa Investment, and

For a growing company, that visibility and

Abdullah M. Bin Saedan and Sons Real Estate.

the relationships developed through the

SAUDI PROJECTS: Could you briefly introduce Alruwais and its divisions? NAIF ALRUWAIS: Founded in Riyadh in

event are extremely valuable. Our sector Our approach is simple: build the asset

is built on trust, and Big 5 provided an

properly and ensure it continues to

excellent platform to build that trust.

perform throughout its operational life. SAUDI PROJECTS: You signed

2015, Alruwais has grown from a contracting business into an integrated provider of

SAUDI PROJECTS: How important was

several agreements at the exhibition.

project solutions across the Kingdom.

Big 5 Construct Saudi for Alruwais?

What did they cover?

We operate through two main sectors.

NAIF ALRUWAIS: It was one of our strongest

NAIF ALRUWAIS: We signed eight

Construction and Finishing covers general

platforms this year. More than 10,000

cooperation and partnership agreements,

and specialized contracting, including

visitors came to our stand, including

as well as one concluded contract.

structural and civil works, electrical and

decision-makers, potential partners,

The agreements covered business


ALRUWAIS - GETTING TO KNOW NAIF ALRUWAIS

development, financing relationships,

to invest in hiring, training and developing

SAUDI PROJECTS: Where do you

social responsibility and investment in

national talent, helping build the capabilities

see Alruwais in five years?

national talent. This reflects the broader

needed for the Kingdom’s next phase of growth. NAIF ALRUWAIS: I want Alruwais to be

direction of Alruwais and our commitment to developing partnerships that create

SAUDI PROJECTS: How are technology and

known for one thing above all: projects that

value beyond individual projects.

sustainability integrated into your projects?

maintain their performance over time.

We see these agreements as the beginning of

NAIF ALRUWAIS: We view both as

Our growth will come from developing

long-term relationships, with their real value

practical elements of effective delivery.

a deeper role across the asset lifecycle,

measured by what we achieve together.

from construction through long-term Our internal operations use ERP systems,

operation, while expanding our capabilities

SAUDI PROJECTS: How does Alruwais

while our facilities and assets are managed

and maintaining clear governance and

align its strategy with Saudi Vision 2030?

through CAFM platforms, supported by

transparent performance. Ultimately, I

performance monitoring, reporting and

want Alruwais to be the partner clients

NAIF ALRUWAIS: Vision 2030 has

field applications. This allows decisions to

think of when they need a project built

fundamentally changed the opportunities

be based on accurate data and helps ensure

right and kept running right for years.

and requirements within our sector.

assets continue to perform after handover.

Our Facilities Management business

Our sustainability philosophy is equally

directly supports the efficient operation

practical: an asset that is built correctly

and maintenance of national assets

and operated efficiently will consume

throughout their lifecycle. At the same time,

fewer resources, cost less to operate and

the growing role of the private sector in

deliver greater value over its lifetime.

national development requires companies

Long-term growth through lifecycle leadership ALRUWAIS CONTRACTING COMPANY

to operate with strong governance,

We operate under ISO 9001 for quality, ISO

accountability and professional standards.

14001 for environmental management and ISO 45001 for occupational health

Local content and Saudi talent development

and safety. Our operations and cleaning

are also central to our strategy. We continue

teams also work to BICSc standards.

VISIT WEBSITE

45


46

INFRASTRUCTURE - DUCORR

15 MINUTES TO PROTECT A TANK FOR DECADES HOW PLATEPRO™ IS CHANGING TANK-BOTTOM CP ACROSS SAUDI ARABIA.


INFRASTRUCTURE - DUCORR

47


48

A

INFRASTRUCTURE - DUCORR

t the Shuaiba plant, engineers

Tank bottom corrosion is among the industry's

PlatePro™ is designed to simplify that process.

stood beside a 13-metre water tank

most challenging problems because damage

The system is factory-built and tested before

and watched something rare in cathodic

can develop beneath the tank floor and

arriving at site, allowing installation teams to

protection: the core system went in in under

foundation, remaining largely invisible until

connect the system rather than assemble it.

15 minutes. That system was PlatePro™,

it results in leakage or structural concerns.

Ducorr Arabia’s protection for above-ground

Industry estimates put the cost of corrosion

storage tank bottoms and it set the pace

across the Middle East at about USD 200 billion

for several tanks on the same award.

a year. Traditional cathodic protection systems can arrive as kits of individual components

Factory-built systems simplify installation and reduce site interfaces

PlatePro was installed in under 15 minutes at Shuaiba

requiring assembly, splicing and testing on site.

Ducorr Arabia was awarded the cathodic

The customer's Project Manager, Sandy

construction schedules. PlatePro™ reflects

protection of the bottom plates on several

Almogino, highlighted the difference:

Ducorr's wider mission to re-engineer

These activities can add time and complexity,

For project teams, this approach can

particularly when projects are working within

reduce installation time, site interfaces

tight construction or shutdown schedules.

and potential opportunities for installation errors while helping projects maintain

water tanks at Shuaiba, with the first installation establishing a rapid approach for the remainder of the project.

cathodic protection and make systems 10x

The system came ready to install rather than ready to assemble.

easier to purchase, install and operate. The company's plug-and-play approach is designed to make corrosion protection more


INFRASTRUCTURE - DUCORR

49

accessible while delivering the reliability required for long-term asset protection. Faster installation can contribute to lower project costs, while simplified systems can reduce the complexity associated with specialist installation and commissioning. The Shuaiba project forms part of Ducorr's expanding portfolio in Saudi Arabia. The company recently completed cathodic protection works for the quay wall marine structure at the Port of NEOM in Oxagon. Ducorr is also in the final stages of completing an impressed current cathodic protection system for chloride-contaminated reinforced concrete at Sumou Towers in Jeddah. The company's growth in the Kingdom is supported by its partnership with DAC Group, a subsidiary of Buna Holding. HASSAN SHEIKH, CEO OF DUCORR

Cathodic protection can play an important role in extending the service life of infrastructure

Hassan Sheikh, CEO of Ducorr, said:

and reducing the need for premature repair or replacement. When incorporated into projects from the outset, corrosion protection systems can help extend the operational life of structures to more than 50 years and, in some applications, up to 100 years. For Saudi Arabia's expanding infrastructure landscape, longerlasting assets can help reduce the materials, carbon emissions and disruption associated with rebuilding and major interventions.

From storage tanks and marine structures to tunnels, bridges, culverts and oil and

Our partnership with DAC Group (a subsidiary of Buna Holding) has allowed Ducorr to grow under the group umbrella. DAC is building out an integrated specialist contractor, and Ducorr is a key part of that.

gas facilities, Ducorr is positioning cathodic protection as an integral component of long-term asset performance. ABOUT DUCORR Ducorr designs, supplies and installs cathodic protection systems for marine, infrastructure, and oil and gas assets across the Middle East and beyond. The company also provides leak detection for water infrastructure. Its vision is to make cathodic protection easier to use, install and operate, helping establish corrosion protection as a standard consideration for infrastructure projects.

DUCORR +966 57 353 8625 VISIT WEBSITE EMAIL US


50

INFRASTRUCTURE - EGIS

EGIS GAINS SAUDI CIVIL DEFENCE ACCREDITATION APPROVAL ENABLES COMPREHENSIVE FIRE AND LIFE SAFETY SERVICES ACROSS PROJECTS.

E

gis has been officially registered

a single, accountable partner for both design

strategy alongside the rest of the design

as a Saudi Civil Defense approved

excellence and Civil Defense compliance.

rather than after it, and standing behind it

consultant by the General Directorate

with Civil Defense. It reflects the standards

of Civil Defense (Salamah). The accreditation

EGIS’ FIRE AND LIFE SAFETY

our team upholds every day and gives our

authorizes the firm to provide specialist fire

CAPABILITIES INCLUDE:

partners and clients across the Kingdom

and life safety services for public and private

 Prescriptive fire and life safety strategy

the expertise they have come to rely on.”

sector clients, including fire risk assessment,

 Performance-based design solutions

prescriptive and performance-based solutions,

 Fire risk assessment

and compliance review, all in alignment with

 CFD and smoke movement modelling

Civil Defense regulations and the Saudi Building

 Evacuation and egress analysis

Code. The registration allows Egis to support

 Code compliance review and

clients across the full project lifecycle, from the pre-concept stage through to final authority

authority approval  Construction supervision services

approval and construction supervision. Mohamad Ben Messaoud, Country Managing SINGLE PARTNER FOR DESIGN EXCELLENCE

Director at Egis, said: “Fire and life safety is

AND CIVIL DEFENCE COMPLIANCE

an authority requirement as much as a moral

With this recognition, Egis becomes one of a

one, and it has to be considered at every

select group of firms authorized to review fire

stage of design, not treated as a check at the

strategy and life safety alongside the wider

end. This registration allows us to provide

design. This gives clients across the Kingdom

that formal advice ourselves, reviewing fire

The registration allows Egis to support clients across the full project lifecycle, from the preconcept stage through to final authority approval and construction supervision.


INFRASTRUCTURE - EGIS

51

Egis has worked in Saudi Arabia since 1984 and operates from offices in Riyadh, Jeddah, Al Khobar and AlUla. The firm’s work in the Kingdom includes the Riyadh Metro, Green Riyadh, and Riyadh Airport, alongside site supervision for the King Abdullah Financial District transit system and Phase 1 infrastructure at Riyadh Integrated Project.

A trusted partner in Saudi Arabia's infrastructure transformation since 1984 This experience spans giga-project masterplans, high-rise developments, retail malls, amusement parks and major transport projects. The accreditation now adds integrated fire and life safety compliance to this delivery expertise, as a singlesource benefit to clients’ scope of work. The accreditation extends the services Egis can offer to those clients and to new ones, supporting the safety requirements attached to the Kingdom’s infrastructure, urban development and economic diversification programs under Vision 2030.

Four decades of Saudi expertise, now with fire safety accreditation

EGIS SAUDI ARABIA

VISIT WEBSITE MOHAMAD BEN MESSAOUD, COUNTRY MANAGING DIRECTOR


52

INFRASTRUCTURE - URTIM

URTIM SCAFFOLDING EXPANDING GLOBAL CONSTRUCTION PARTNERSHIPS SEEKING DISTRIBUTORS WORLDWIDE, BACKED BY 46 YEARS OF INDUSTRY LEADERSHIP.


INFRASTRUCTURE - URTIM

53


54

F

INFRASTRUCTURE - UTRIM

or more than four decades, URTIM

and safety requirements facing modern

ENGINEERING AT THE HEART

has been helping construction and

construction and industrial projects.

OF THE BUSINESS

industrial companies build with greater

Its expertise extends across residential

URTIM's approach is founded on the belief

confidence, combining engineering expertise,

and high-rise buildings, infrastructure,

that successful formwork and scaffolding

manufacturing capability and customer-

airports, shipyards, refineries, industrial

solutions begin with strong engineering.

focused service to deliver reliable formwork

facilities, sports and cultural structures,

Its experienced technical teams provide

and scaffolding solutions. Founded in Istanbul,

and other complex applications.

project design, bill of quantities, application

Türkiye, in 1980 as a family-owned business,

design, formwork circulation planning,

URTIM has grown into an internationally

Experience enables URTIM to approach

static calculations and load verification.

recognized manufacturer, with more than

each project as more than a product supply

4,000 projects completed across 72 countries.

exercise. Its engineering and project teams

Detailed assembly plans and on-

work with customers to understand specific

site training further support safe

URTIM is entering its next phase of international

requirements and develop solutions designed

and efficient implementation, while

growth, actively seeking new distribution

around safety, efficiency, application,

project management and consultancy

partnerships in markets where demand is

logistics and overall project performance.

services help customers optimize their

increasing for high-quality, dependable access, formwork and temporary works solutions.

systems throughout construction. The company's portfolio encompasses formwork, scaffolding and climbing

This solution-oriented approach allows URTIM

EXPERIENCE BUILT ON EXPERTISE

systems, supported by project engineering

to respond to the different requirements of

URTIM has developed an in-depth

and technical services designed to help

international construction and industrial

understanding of the technical, operational

customers throughout the project lifecycle.

environments while helping customers


INFRASTRUCTURE - UTRIM

55

achieve the right balance between performance, safety and cost efficiency. QUALITY DESIGNED INTO EVERY SOLUTION Quality is a fundamental part of URTIM's manufacturing philosophy. The company's products are manufactured and certified in accordance with European and other international standards, supported by established quality management and certification systems. URTIM currently holds certifications including ISO 9001 for quality management, ISO 14001 for environmental management, ISO 45001 for occupational health and safety, and ISO 3834-2 for welding quality requirements. Its systems are also designed in accordance with relevant international standards covering scaffolding, formwork and related applications.

SERGIN URFALILAR, CIVIL ENGINEER

This commitment is reflected in URTIM's

actively pursuing new distributor relationships

increasingly focused on safety, productivity,

ongoing investment in research and

and is looking to work with established

efficiency and lifecycle value. For contractors,

development, engineering expertise, and

partners that share its commitment to quality,

developers and industrial operators, choosing

advanced manufacturing technologies. By

technical excellence and customer service.

the right formwork and scaffolding partner can

combining the knowledge of experienced

have a direct impact on project execution.

engineers with state-of-the-art production

PARTNERSHIP BEYOND THE PRODUCT

capabilities, the company continuously

For URTIM, building international relationships

With a strong track record of project delivery

enhances its systems and develops innovative

means more than placing products in new

and a commitment to innovation, URTIM

solutions that meet the evolving needs of

markets. The company aims to establish long-

continues to expand its international reach

the construction and industrial sectors.

term partnerships supported by technical

through new distributor partnerships.

knowledge, responsive communication

For contractors, distributors, and project

and practical customer support.

partners, the company offers proven

A TRULY INTERNATIONAL FOOTPRINT Internationalization has been central to

expertise, reliable solutions, and a

URTIM's growth. The company currently

Its service offering includes logistics

shared vision for sustainable growth.

exports to markets across Europe,

support, training and seminars, detailed

the Americas, the Middle East, Africa

assembly guidance, after-sales assistance

With URTIM, experience forms the

and Asia, with exports representing

and optimization of existing formwork stock.

foundation. Engineering shapes the solution.

approximately 80% of its portfolio.

URTIM also offers rental, buy-back and leasing

And partnership builds the future.

alternatives designed to provide customers Its experience across 72 countries provides

with greater commercial flexibility.

an important foundation for understanding different market conditions, project

This combination of manufacturing

requirements and customer expectations.

expertise and ongoing support gives

UTRIM

It also demonstrates the adaptability

distributors the opportunity to represent

+90 212 549 5555

of URTIM's solutions across diverse

a comprehensive solution provider rather

construction and industrial environments.

than simply a product manufacturer.

As the company looks ahead, international

LOOKING TO THE FUTURE

expansion remains a strategic priority. URTIM is

The global construction industry is becoming

VISIT WEBSITE


58

PROJECT FOCUS - NATIONAL CENTER FOR WILDLIFE (NCW)

PROTECTING SAUDI ARABIA’S NATURAL HERITAGE

CONSERVATION, RESTORATION AND SUSTAINABLE TOURISM ARE RESHAPING THE KINGDOM’S NATURAL LANDSCAPES.


PROJECT FOCUS - NATIONAL CENTER FOR WILDLIFE (NCW)

59


60

S

PROJECT FOCUS - NATIONAL CENTER FOR WILDLIFE (NCW)

audi Arabia is entering a new era

ambition to protect 30% of the Kingdom’s

visible conservation priorities. Through

of environmental stewardship,

terrestrial and marine areas by 2030. Today,

specialist research and breeding centers,

with biodiversity conservation increasingly

more than 65 protected ecosystems are

the organization develops conservation

embedded within the Kingdom’s wider

represented across the Kingdom, while

breeding programmes and prepares

development agenda. At the heart of this

NCW reports that more than 10,000 wild

threatened species for reintroduction into

transformation is the National Center for

animals have been released into their natural

protected areas and national parks.

Wildlife (NCW), which is leading programs

habitats through reintroduction programs.

to protect ecosystems, restore habitats, reintroduce native species and create sustainable ways for people to experience the Kingdom’s natural heritage. NCW’s approach combines scientific research,

This work extends into some of Saudi Arabia’s

More than 10,000 wild animals have returned to natural habitats

field monitoring, habitat restoration, protected-

most ambitious development regions. In the NEOM Nature Reserve, NCW has collaborated on restoring wildlife populations, with Arabian oryx, gazelles and ibex among species reintroduced to an area spanning approximately 25,000 square kilometers. In

area management and partnerships with

2026, NCW and NEOM also celebrated the

national and international organizations.

RESTORING NATURE ACROSS THE KINGDOM

first births of striped hyenas following their

Its work supports Saudi Vision 2030 and the

Species recovery is one of NCW’s most

reintroduction to the reserve — a significant


PROJECT FOCUS - NATIONAL CENTER FOR WILDLIFE (NCW)

indication that conservation programmes

including NEOM, AMAALA and The Red Sea

wildlife. It is home to the Kingdom’s largest

can progress beyond release to successful

Project. The expedition generated extensive

population of Arabian mountain gazelles,

reproduction in restored habitats.

information on coral reefs, seagrasses,

while its surrounding waters support

marine mammals and other species, creating

turtles, dugongs, dolphins, whales, sharks,

a stronger scientific foundation for future

rays and diverse reef communities.

Science is providing the foundation for Saudi Arabia’s conservation future

61

conservation and sustainable development. Recent monitoring is also opening new FARASAN ISLANDS LEAD MARINE

opportunities for responsible wildlife tourism.

CONSERVATION EFFORTS

Repeated sightings of Bryde’s whales are

The Farasan Islands demonstrate the scale

helping NCW identify seasonal patterns and

and diversity of Saudi Arabia’s natural

potential locations for carefully managed

assets. Located in the southern Red Sea, the

whale-watching experiences. Farasan has

The Center’s Red Sea work similarly

protected area covers approximately 5,772

also joined the IUCN Green List of Protected

demonstrates the importance of collaboration.

square kilometers and encompasses more

and Conserved Areas, reinforcing its growing

The Red Sea Decade Expedition brought

than 170 islands. In 2021, it became Saudi

international conservation profile.

together more than 80 scientists and

Arabia’s first UNESCO Biosphere Reserve. MANGROVES AND SUSTAINABLE

researchers and worked alongside institutions including KAUST, King Abdulaziz University

The archipelago supports mangroves,

BLUE ECOSYSTEMS

and King Fahd University of Petroleum and

seagrass meadows, coral reefs and important

Mangrove conservation is another important

Minerals, as well as major developments

populations of marine and terrestrial

element of Saudi Arabia’s environmental


62

PROJECT FOCUS - NATIONAL CENTER FOR WILDLIFE (NCW)

Mangroves protect coastlines while supporting biodiversity and blue-carbon ecosystems

the Jubail Marine Wildlife Sanctuary in

agenda. NCW monitors mangrove systems

2025 memorandum with the UK’s National

FROM CONSERVATION TO EXPERIENCE

alongside coral reefs and seagrass

Oceanography Centre covering marine

Conservation is increasingly being

meadows, while restoration projects are

biodiversity, protected-area management

connected with sustainable tourism. NCW’s

expanding coastal habitats. In 2025, three

and monitoring of species and habitats

ecotourism programme provides visitors

million mangrove trees were planted in

including mangroves and seagrasses.

with opportunities for hiking, camping,

collaboration with Ma’aden, reinforcing the role of mangroves in coastal protection, biodiversity and blue-carbon ecosystems. NCW’s international outlook is also evident

Protecting biodiversity means safeguarding even the Kingdom’s smallest and least-known species

through scientific cooperation, including its


PROJECT FOCUS - NATIONAL CENTER FOR WILDLIFE (NCW)

63

wildlife viewing and marine experiences while applying low-impact principles, controlled visitor access and designated trails. Future destinations include Taif Safari and Thadiq Safari, alongside wildlife-viewing and birdwatching experiences. The model is designed to ensure that tourism contributes to local communities while encouraging greater public understanding of biodiversity. One particularly compelling example of the

Kingdom’s lesser-known biodiversity is the Asir

and carefully managed tourism, NCW is

Garra (Garra buettikeri), an endemic freshwater

helping ensure that the Kingdom’s deserts,

fish found in mountain wadi systems. In 2026,

mountains, wadis, islands and seas remain

NCW documented a remarkable mass migration

vibrant ecosystems for generations to come.

of the species in the Wadi Turabah basin, with fish observed moving collectively toward upper

Discover Saudi Arabia’s protected natural

reaches and even climbing wet rock faces near

heritage and explore how responsible tourism

waterfalls. The discovery is strengthening

can help conserve it for future generations.

scientific understanding of an endemic species and highlighting the importance of protecting Saudi Arabia’s freshwater habitats. Together, these initiatives demonstrate a

NATIONAL CENTER FOR WILDLIFE (NCW)

broader shift in Saudi Arabia: conservation is no longer viewed solely as protection from development, but as an essential component of sustainable development itself. Through science, partnerships, restoration

VISIT WEBSITE


64 SUSTAINABLE AUTOMOTIVE INDUSTRY - CEER

CEER UNVEILS SAUDI-BUILT FLAGSHIP EVS EXOBOT SEDAN AND SUV ACCELERATE SAUDI ARABIA’S AMBITIONS FOR A GLOBALLY COMPETITIVE AUTOMOTIVE INDUSTRY.


SUSTAINABLE AUTOMOTIVE INDUSTRY - CEER 65


66

S

SUSTAINABLE AUTOMOTIVE INDUSTRY - CEER

audi Arabia’s automotive ambitions

spanning technology, engineering,

automotive manufacturing is being used

have moved into a new phase

components, logistics and mobility.

to support wider economic diversification

with the unveiling of CEER’s first flagship electric vehicles, EXOBOT sedan and SUV.

objectives under Saudi Vision 2030. The vehicles were unveiled in Riyadh by His Royal Highness Prince Mohammed

FROM NATIONAL AMBITION TO PRODUCTION

The launch represents more than the arrival

bin Salman bin Abdulaziz Al Saud, Crown

Established by PIF in 2022, CEER is Saudi

of a new vehicle brand. It marks an important

Prince, Prime Minister and Chairman of

Arabia’s first homegrown automotive brand.

milestone in the Kingdom’s drive to establish

the Public Investment Fund (PIF).

The company was created to develop vehicles

a sophisticated domestic automotive

designed for the region while building local

industry, develop advanced manufacturing

For Saudi Arabia, the occasion

manufacturing capabilities and attracting

capabilities and create a broader ecosystem

demonstrates how investment in

investment across the automotive value chain.

CROWN PRINCE PRIME MINISTER CHAIRMAN OF THE COUNCIL OF ECONOMIC AND DEVELOPMENT AFFAIRS CHAIRMAN OF THE PUBLIC INVESTMENT FUND


SUSTAINABLE AUTOMOTIVE INDUSTRY - CEER

CEER CEO, JAMES DELUCA AND CEO OF THE LCGPA, ABDULRAHMAN BIN ABDULLAH AL-SAMARI,

CEER plans to introduce seven models over the next five years

international automotive brands and establish

The wider King Salman Automotive

itself as a producer and technology hub.

Cluster is designed to bring together vehicle manufacturers, component

A NEW MANUFACTURING POWERHOUSE

suppliers and other companies supporting

Production of CEER vehicles will take place

the automotive value chain.

at the CEER Manufacturing Complex (CMC), EXOBOT sedan and SUV are the first two

located within the King Salman Automotive

PIF has positioned the cluster as a major

models in a planned portfolio of seven vehicles

Cluster at King Abdullah Economic City (KAEC).

industrial platform, with CEER and Lucid

expected to launch over the next five years.

already forming part of the ecosystem The facility is positioned as a cornerstone

alongside planned investments involving

Designed and engineered in Saudi Arabia,

of Saudi Arabia’s emerging automotive

Hyundai Motor Company and Pirelli.

the vehicles combine advanced automotive

manufacturing infrastructure. Its

technology with design elements inspired

development is expected to support vehicle

The objective is to create an integrated

by the Kingdom’s landscape and culture.

production while helping create demand

automotive environment in which

The company says the models have been

for local suppliers, engineering services,

manufacturing, supply chains, technology

developed to meet global standards while

technology providers and specialist skills.

and talent development can grow together.

EXOBOT has been designed and engineered in the Kingdom

BUILDING THE SUPPLY CHAIN

reflecting a distinctly Saudi identity. The launch therefore provides a tangible representation of the Kingdom’s ambition to move beyond being a consumer market for

The significance of CEER extends well beyond vehicle assembly.

67


68

SUSTAINABLE AUTOMOTIVE INDUSTRY - CEER

Marking this occasion, His Royal Highness said: “The launch of CEER’s first vehicles represents another step forward in Saudi Arabia’s progression to build a sustainable and prosperous industrial ecosystem. It further enables the automotive sector as a key driver of economic growth, through attracting investments, empowering national talent, and expanding the private sector’s role to further position Saudi Arabia to become a leading regional and global hub for this industry.

The company’s workforce has also expanded substantially since its establishment, combining Saudi professionals with international automotive expertise. This development reflects one of the broader objectives behind the Kingdom’s industrial strategy: creating high-value employment and developing national capabilities in sectors that require specialist

Developing a competitive automotive industry

the development of its manufacturing

requires an extensive network of suppliers

capabilities and supply chain.

technical and engineering skills. ECONOMIC IMPACT

and specialist companies, from components and materials to software, electronics,

These partnerships also have the potential to

PIF expects CEER to contribute more than

engineering and manufacturing equipment.

support knowledge transfer and help develop

SAR30 billion to Saudi Arabia’s GDP and

local expertise, creating opportunities for Saudi

improve the Kingdom’s trade balance by

CEER has already established relationships

companies to participate in an increasingly

approximately SAR80 billion by 2034.

with a range of international technology

sophisticated industrial ecosystem.

and automotive companies, supporting


SUSTAINABLE AUTOMOTIVE INDUSTRY - CEER

The company is also expected to

electric vehicle manufacturing, charging

CEER forms part of a much larger industrial

generate direct and indirect employment

infrastructure, automotive components

transformation in which advanced

opportunities, adding another dimension

and related technologies.

manufacturing, investment, technology and

to the economic impact of the project.

national talent are being brought together CEER ADDS A SAUDI-OWNED AUTOMOTIVE

to create new economic opportunities.

Beyond these headline figures, the

BRAND TO THIS DEVELOPING LANDSCAPE.

development of an automotive

Its future success will therefore be closely

With EXOBOT now unveiled, the

industry could stimulate activity across

connected to the development of the

Kingdom’s automotive journey

numerous connected sectors.

supporting infrastructure and supply chain

has entered its next chapter.

needed for electric mobility to expand at scale. Battery technology, charging infrastructure, industrial automation, software development,

A SAUDI BRAND WITH GLOBAL AMBITIONS

logistics, maintenance, recycling and

The unveiling of EXOBOT provides a

advanced materials are among the areas

visible symbol of how Saudi Arabia is

that can benefit from the emergence of

seeking to transform its industrial base.

a stronger domestic EV ecosystem.

Driving Saudi Arabia’s automotive future Follow CEER’s expansion and the development of the Kingdom’s

What began with the creation of

automotive ecosystem as new vehicles,

For contractors, suppliers, consultants

CEER in 2022 has progressed toward

manufacturing capabilities, partnerships

and technology companies, this creates

vehicle production, manufacturing

and investment opportunities emerge.

a growing market extending beyond the

infrastructure, international partnerships

manufacture of the vehicles themselves.

and a growing specialist workforce.

ACCELERATING THE EV TRANSITION

The planned introduction of five additional

The launch of EXOBOT also comes as

models over the next five years will further

electric mobility becomes an increasingly

test the company’s ability to scale production,

important component of Saudi Arabia’s

develop its supply chain and establish

wider transportation strategy.

a recognizable automotive brand.

PIF has invested across several areas

For Saudi Arabia, however, the significance

of the mobility ecosystem, including

extends beyond any individual vehicle.

CEER EV CARS

VISIT WEBSITE

69


70

LOGISTICS - GULFTAINER

GULFTAINER BUILDS A CONNECTED TRADE FUTURE INTEGRATED PORTS, LOGISTICS AND DIGITAL SOLUTIONS STRENGTHEN REGIONAL SUPPLY CHAINS AND TRADE CONNECTIVITY.


LOGISTICS - GULFTAINER

71


72

F

LOGISTICS - GULFTAINER

or almost five decades, Gulftainer has

terminal is positioned near the Kingdom's

Container Terminal's capacity from 200,000

evolved from a port operator in Sharjah

major industrial and petrochemical activities

TEUs to 1.5 million TEUs since 2010.

into an international provider of integrated

and provides an important gateway for cargo

maritime, logistics and supply-chain solutions.

moving into the Eastern Province and toward

Alongside its port activities, Gulftainer's

Riyadh. The terminal has an annual container-

logistics arm, Momentum Logistics, is

Established in 1976 to manage Sharjah

handling capacity of 1.5 million TEUs and

developing a broader presence across Saudi

Container Terminal, the company has

provides services including container freight

Arabia and the GCC. Its services encompass

progressively expanded its capabilities across

station operations, warehousing, customs

transportation, warehousing, freight

ports, terminals, inland transportation,

clearance, LCL handling and weighing facilities.

forwarding, customs clearance and bonded

warehousing, customs clearance and digital technologies. Gulftainer describes itself as an end-to-end supply-chain and logistics provider with operations spanning the UAE, Saudi Arabia, Iraq and the United States.

trucking. In 2025, Momentum expanded its

Nearly 50 years of maritime and logistics expertise

transport capabilities in Saudi Arabia through a partnership with Zahid Tractor involving fuelefficient Saudi-made Volvo trucks, supporting the company's focus on operational efficiency and more sustainable transportation.

Saudi Arabia has been an important part of that evolution. Gulftainer entered the Kingdom in

The importance of Jubail extends beyond

2013 through its majority acquisition of Gulf

container handling. In 2024, Gulftainer

Stevedoring Contracting Company (GSCCO),

successfully facilitated a rail cargo movement

taking management responsibility for terminals

from Jubail to Riyadh, handling 59 import

in Jeddah and Jubail. This established a

containers and transferring them from

presence linking the Red Sea and Arabian

vessel operations to Saudi Arabia's rail

Gulf and gave the company exposure to two

network. The operation demonstrated

Across the wider GCC, this integrated

strategically important trade corridors.

how maritime, road and rail infrastructure

approach is becoming increasingly central to

Jubail connects Saudi industry with regional and global markets

can work together to create more efficient

Gulftainer's growth strategy. Its Landbridge

Jubail remains a cornerstone of Gulftainer's

inland supply chains. Gulftainer says its

solution connects Khorfakkan Commercial

Saudi operations. Jubail’s Commercial Port

subsidiary GSCCO has helped increase Jubail

Terminal with domestic and regional markets


LOGISTICS - GULFTAINER

through cross-border road transportation,

planned future port capacity, 2.3 million TEUs

complex industrial and commercial

while its wider logistics network supports

of combined inland logistics capacity, maritime

activity. As the GCC continues to invest in

cargo movement between ports, industrial

services across strategic trade corridors and

logistics, manufacturing, infrastructure and

areas and inland destinations.

an AI-powered digital platform designed

international trade connectivity, integrated

to integrate supply-chain management,

operators such as Gulftainer are positioning

customer services and digital payments.

themselves to support the physical and

That regional connectivity forms part of Gulftainer's latest strategic transformation. In July 2026, the company announced a global trade infrastructure strategy built around four interconnected platforms: GT Ports, GT Logistics, GT Parks and GT Maritime. The

Integrated logistics is reshaping GCC trade connectivity

strategy includes more than 10 million TEUs of

digital networks underpinning that growth.

Digital infrastructure is becoming central to supply-chain efficiency

For Saudi Arabia and the wider Gulf, the significance lies in the shift from individual

CONNECT WITH GULFTAINER

logistics services toward connected trade

Businesses seeking port, logistics,

infrastructure. Ports, inland transport,

transportation, warehousing, customs

logistics facilities, industrial ecosystems

or integrated supply-chain solutions

and digital platforms can collectively

can explore Gulftainer's regional

reduce friction between different stages

capabilities through its website.

of cargo movement, improve visibility and provide businesses with greater flexibility in managing regional supply chains.

GULFTAINER'S HEAD OFFICE +971 6 512 8888

Gulftainer's continued investment in Saudi Arabia therefore sits within a much broader regional model: connecting maritime gateways with inland markets while supporting the infrastructure required for increasingly FARID BELBOUAB, GROUP CEO

VISIT WEBSITE EMAIL US

73


74

EVENTS - BIG 5 CONSTRUCT SAUDI

DRIVES FUTURE OPPORTUNITIES DRIVES FUTURE OPPORTUNITIES RIYADH EVENT CONNECTS CONSTRUCTION PRIORITIES, TECHNICAL EXPERTISE AND COMMERCIAL OPPORTUNITIES ACROSS SAUDI ARABIA.


EVENTS - BIG 5 CONSTRUCT SAUDI

75


76

B

EVENTS - BIG 5 CONSTRUCT SAUDI

ig 5 Construct Saudi concluded its August 2026 edition in Riyadh, bringing

together construction industry professionals and government representatives across four days of business engagement, technical discussion and collaboration. Held under the patronage of the Ministry of Industry and Mineral Resources, the event focused on the

Commenting on the August 2026 edition, Muhammed Kazi, Senior Vice President, dmg events, said: “This year’s Big 5 Construct Saudi showed how quickly industry conversations can translate into new connections, collaborations and commercial opportunities. As the market continues to evolve, we will continue adapting the event to reflect changing project requirements and bring the right expertise, solutions and stakeholders together.

foundational stages of construction through four specialized events, including HVACR Saudi Arabia, FM & Clean Saudi Arabia, Heavy Saudi

Across the exhibition floor, local and

cooperation, while Alruwais signed separate

Arabia and Totally Concrete Saudi Arabia.

international companies presented solutions

agreements with Nemetschek and Gulf

spanning HVACR, steel, pumping, water

Machines Trading Co. (GUMACO), illustrating

management, construction equipment,

how conversations at the event can develop

building technologies and facilities

into new commercial relationships.

Four specialized events addressed key construction industry priorities

management, reflecting the increasingly specific requirements of projects across

These conversations extended into the CPD-

the Kingdom. This business activity also

certified Big 5 Talks program, where industry

extended into signed partnerships, with

experts examined some of the practical

FIPCO and SAPTEC formalizing their

issues influencing project delivery. Sessions


EVENTS - BIG 5 CONSTRUCT SAUDI

77

covered governance, procurement, supply chain resilience, technology, sustainability and construction delivery, with speakers including Christopher Seymour of Mace Arabia and Shonagh Kinnaird of Misk City discussing collaboration and governance in major projects, while Dr Ahmed Mamdouh of Dar Engineering explored the application of AI in project delivery. Other sessions looked at modular construction, building codes, concrete quality and sustainability, bringing technical and operational considerations into the conversation.

Industry leaders explored AI, sustainability, procurement and project delivery Sustainability was another consistent thread across the event, with the Big 5 Impact Trail showcasing solutions focused on resource efficiency, environmental performance and long-term asset management. The initiative also provided the setting for the Big 5 Impact

Trail Awards, recognizing Prime Middle East

Looking ahead to 2027, Big 5 Construct Saudi

Trading Company for its low-GWP refrigerant

will continue with its two-edition format

solutions, Masdar for its circular economy

at Riyadh Front Exhibition & Conference

approach through Kronospan products and

Center. The Architecture & Finishes edition

Al-Futtaim Engineering Company for its

will take place from 24 – 27 May, followed

integrated facilities management solution.

by the Construction & Building Services

New partnerships highlighted opportunities across Saudi Arabia’s construction sector

edition from 19 – 22 September. The format will continue to reflect different stages and requirements across the construction lifecycle, giving the industry dedicated opportunities to contribute to the priorities driving each phase of project development.

Big 5 Construct Saudi returns to Riyadh with two editions in 2027

BIG 5 CONSTRUCT SAUDI +966 11 266 5431

VISIT WEBSITE


78

EVENTS - 20TH REAL ESTATE DEVELOPMENT SUMMIT SAUDI ARABIA

GBB’S 20TH REAL ESTATE DEVELOPMENT SUMMIT BUILDS ON SAUDI’S REAL ESTATE MOMENTUM 11 - 12 NOVEMBER 2026 THE RITZ-CARLTON, JEDDAH | LUXURY EDITION | BY INVITATION ONLY


EVENTS - 20TH REAL ESTATE DEVELOPMENT SUMMIT SAUDI ARABIA

79


80

S

EVENTS - 20TH REAL ESTATE DEVELOPMENT SUMMIT SAUDI ARABIA

audi Arabia’s real estate landscape is moving decisively

from ambition to delivery. Across the Kingdom, new destinations, residential communities, hospitality developments and mixed-use projects are taking shape at scale. From Riyadh and Jeddah to emerging destinations across the country, this momentum is creating growing requirements across architecture, design, construction, technology, and materials. Under Saudi Vision 2030, real estate and infrastructure development remain central

Speaking ahead of the milestone 20th edition, Ravi Kumar Chandran, Founder & Managing Director at GBB, shares: At GBB, our vision begins with one question: how do we build better for people and the planet? Saudi Arabia gives that question extraordinary scale. The decisions being made today about capital, design, materials and technology will shape how people live for generations. Through the RED Summit and GBB Investment Summit, we bring together the people who can turn that ambition into reality: those financing projects, those shaping them and those delivering the solutions. Our responsibility is to understand what each project needs and make those connections count.

to the Kingdom’s transformation, with a continued focus on world-class urban environments, innovation, global expertise, local capabilities and strategic partnerships. At this scale, every development brings a new set of choices, and the right expertise behind those choices matters. It becomes

As we mark our 20th edition, my ambition for GBB extends beyond the room. I want the relationships formed here to help create places that respect nature, improve lives and make commercial sense. That is how we measure the value of bringing this industry together.


EVENTS - 20TH REAL ESTATE DEVELOPMENT SUMMIT SAUDI ARABIA

increasingly important who designs, specifies,

BUILT AROUND THE RIGHT CONNECTIONS

Together, these elements are designed

supplies and delivers what comes next.

REDS is designed around a simple principle: the

to make two days in Jeddah more

right projects deserve the right solutions, and

than a series of meetings, creating an

finding that fit should not be left to chance.

environment where relevant connections

On 11 - 12 November 2026, many of those conversations move into one room.

81

have more opportunities to develop into The summit brings together developers,

meaningful business relationships.

The 20th Real Estate Development Summit

owners and operators, architects, interior

- Saudi Arabia | Luxury Edition returns to

designers, consultants, contractors, project

THE MINDS BEHIND PROJECTS,

The Ritz-Carlton, Jeddah, bringing together

leaders and global solution providers within an

DESIGN AND DELIVERY

1,000+ senior decision-makers from across

invitation-only, project-driven environment.

The speaker line-up brings together leadership

the Kingdom’s real estate, hospitality and built-environment ecosystem.

spanning development, investment, At its core are pre-scheduled, curated one-

architecture, design, engineering, procurement,

to-one meetings, structured to connect

project delivery and market intelligence.

BUILDING FORWARD, RESPONSIBLY

project requirements with relevant

As conversations at REDS look towards the

global expertise and solutions.

future of the built environment, GBB believes

Among the confirmed speakers are Fahad Moussa, Chief Investment Officer

the way we bring the industry together

Alongside these meetings, expert-led

at Sports Boulevard Foundation; Joel

should look forward too. The 19th Real Estate

discussions and focused networking create

Cairncross, Chief Executive Officer at

Development Summit – Saudi Arabia | Luxury

space to examine the ideas, challenges and

Cairncross Martin; John Peronto, Managing

Edition was carbon compensated, with verified

decisions influencing the next generation

Principal at Thornton Tomasetti; and Ian

carbon credits used to account for the event’s

of projects across Saudi Arabia.

Norman Miller, Senior Executive Project

measured greenhouse gas emissions.

Director at Saudi Binladin Group. The experience is further strengthened by

The 20th edition carries that commitment

GBB hosting delegates at the event venue,

They are joined by Robert Marinelli, Vice

forward as a carbon-compensated event,

creating a seamless environment where

President & Area Director, Saudi Arabia

because creating value for what comes

conversations can continue naturally beyond

at Parsons; Lorraine Savage, Contracts,

next should also mean being mindful

meeting tables, across networking sessions,

Commercial & Procurement Director at

of the footprint we leave behind.

discussions and the wider summit experience.

Knowledge Economic City Co, Eng. Ahmad


82

EVENTS - 20TH REAL ESTATE DEVELOPMENT SUMMIT SAUDI ARABIA

Daas, Senior Procurement Director; Francis

WHERE PROJECTS MEET SOLUTIONS

Curtains and Masdar, alongside many

Dougan, Executive Director PMC Services at

The summit’s partner line-up brings

more global solution providers.

KEO International Consultants; and Saud

together global expertise from

Alsulaimani, CEO - Saudi Arabia at JLL.

across the built environment.

On the project side, confirmed companies attending include Saudi Binladin Group,

Bringing a research and market perspective

H&H Shaker, a leading Saudi brand, joins

Diriyah Company, ROSHN, Adeera Hospitality,

to the conversation is Matthew Green, Head

REDS 20 as a Platinum Partner, bringing its

OWN Real Estate, Hilton, IHG Hotels & Resorts,

of Research at CBRE MENA, while the design

established presence and expertise within the

RMJM, RETAL and Kristina Zanic Consultants,

dialogue includes Dr. Sumayah Al-Solaiman,

Kingdom’s design and development landscape.

representing leading organisations involved

Manh Nguyen, Founder & Principal Architect

across development, hospitality, architecture,

at MIA Design Studio; Mohammed Adib,

GUTMANN also joins as a Platinum Partner,

Chief Design Officer at Dewan Architects &

bringing international expertise and solutions

Engineers; Christos Passas, Director at Zaha

aligned with the evolving demands of

GBB FUTURE MINDS: BRINGING THE NEXT

Hadid Architects; Osan Ghaddaf, Founder and

Saudi Arabia’s real estate developments.

GENERATION INTO THE CONVERSATION

Creative Director at Artevo Consulting; and Urmas Hiie, Founder and CEO at ETS NORD.

design and project delivery in Saudi Arabia.

GBB Future Minds brings architecture Akuvox joins as a Gold Partner, while

and architectural engineering students

Technogym participates as Wellness

into direct dialogue with leading

Together, the line-up reflects what

Partner, Foundry as Lighting Partner

professionals from the built environment.

development at this scale actually

and Artevo as Art Consulting Partner.

On 12 November, students will present

demands: investment, market intelligence,

their perspectives through “Reimagining

design, engineering, procurement and

The Silver Partner line-up includes Delta

Urbanism: Vision 2030 by Gen Z,” followed

delivery expertise coming together

Fitness, Dyson, ETS NORD, FritsJurgens,

by expert feedback and interactive Q&A.

around the same projects.

Gainwell, Geberit, Häfele Middle East, HotelProjects MD Ltd, Kent Smoke & Fire


EVENTS - 20TH REAL ESTATE DEVELOPMENT SUMMIT SAUDI ARABIA

Industry experts Dr. Sumayah Al-Solaiman,

3,140+ Project Companies | 1,140+

THE RIGHT ROOM, AT THE RIGHT MOMENT

Industry Expert; Mohammed Adib, Chief Design

Solution Providers | 28,000+ Face-

Saudi Arabia’s transformation is visible in

Officer at Dewan Architects & Engineers;

to-Face Meetings Facilitated

the projects rising across the Kingdom, but

and Christos Passas, Director at Zaha Hadid

buildings themselves tell only part of the story.

Architects will lead the session “The Architecture

Behind those numbers is what GBB has

of Urban Living,” sharing their expertise and

always been designed to do: create relevant,

Behind every destination are thousands

perspectives with participating students.

curated connections between the people

of decisions: the architect selected, the

carrying real project requirements and the

materials specified, the systems integrated,

expertise capable of addressing them.

the consultants appointed, the suppliers

By bringing emerging ideas and established industry experience into the same space,

shortlisted and the partnerships formed.

GBB Future Minds creates a meaningful

Because even as the summit gets bigger,

exchange between the professionals

the principle remains simple.

shaping the built environment today and the generation that will shape it next

83

On 11 - 12 November, REDS brings many of the people behind those

RICA 2026: THE INDUSTRY HAS ITS SAY

decisions together in Jeddah.

Alongside the 20th Real Estate Development 20 EDITIONS STRONG. OUR BIGGEST REDS YET

Summit – Saudi Arabia, RICA 2026 - REDS

The 20th Real Estate Development Summit -

Industry Choice Awards will bring the industry

Saudi Arabia | Luxury Edition marks more than a

together to recognise the individuals,

milestone. With 1,000+ senior decision-makers

projects and companies contributing to Saudi

expected in Jeddah, it is set to be GBB’s biggest

Arabia’s evolving real estate landscape.

Real Estate Development Summit to date.

 For project leaders, it is an opportunity to discover expertise relevant to what they are building.  For global solution providers, it is an opportunity to position their capabilities in front of the people

But the scale of this edition is backed by

The journey began with an open nomination

a format built and refined across years of

phase, inviting the industry to put forward

shaping and delivering those projects.

bringing projects and solutions together.

names across three key categories, Individual,

designed around moving conversations

Project and Company. Following the close

from introduction to relevance, and

of nominations, the submissions were

from relevance towards opportunity.

 For the wider industry, it is two days

reviewed by the RICA Advisory Board, which selected the finalists who will now

The projects are taking shape. The

move forward to the public voting stage.

right conversations should too.

VOTING LINES FOR RICA 2026 ARE

20th Real Estate Development Summit

NOW OFFICIALLY OPEN.

Saudi Arabia | Luxury Edition

This next stage places the choice in the hands

11 - 12 November 2026

of the wider industry, giving professionals

The Ritz-Carlton, Jeddah, Saudi Arabia

and stakeholders the opportunity to vote for the finalists they believe deserve recognition. The results will culminate at RICA 2026 on 12 November 2026 from 6:00 PM onwards at The Ritz-Carlton, Jeddah, where the selected winners will be recognised as part of the awards ceremony. From the names put forward by the industry,

20TH REAL ESTATE DEVELOPMENT

to the finalists selected by the Advisory Board,

SUMMIT SAUDI ARABIA

and now to the final vote, RICA 2026 is moving into the stage where every vote counts. Cast your vote for RICA 2026: https://saudiarabia. redevelopmentsummit.com/rica/vote

REQUEST YOUR INVITATION EMAIL US


84

EVENTS - SPECTRUM MEDIA GROUP

BUILDING BUSINESS CONNECTION FOR SYRIA’S FUTURE SMG AND TPG.MEDIA COMBINE MEDIA REACH, REGIONAL NETWORKS AND MARKET EXPERTISE TO SUPPORT SYRIA’S RECONSTRUCTION.


EVENTS - SPECTRUM MEDIA GROUP

85


86

A

EVENTS - SPECTRUM MEDIA GROUP

s Syria enters a new phase of

This is where the strategic partnership

Ahead of IMAR 2026, the organizations

reconstruction and economic

between Spectrum Media Group (SMG)

worked through their respective networks

development, the need for trusted business

and tpg.media creates significant value.

and communication channels to increase

connections, credible market information

awareness, attract relevant exhibitors

and effective communication has never

Working across exhibitions, media, marketing,

and connect participating companies

been greater. For companies seeking to

public relations and business networking,

with Syria’s reconstruction priorities.

understand the opportunities emerging

the two organizations bring complementary

across the country, simply being present is

expertise to companies seeking to establish

not enough. Success depends on visibility,

or expand their presence in Syria. Their

relationships, local understanding and the

approach is designed to help exhibitors,

ability to connect with the right people.

investors, developers, suppliers and professional organizations move beyond

Connecting international expertise with Syria’s emerging reconstruction opportunities

Turning visibility into credibility, relationships and potential business

basic exposure and toward meaningful engagement, commercial connections

This included targeting companies with

and longer-term market opportunities.

expertise relevant to sectors such as power and energy, construction and infrastructure,

MORE THAN EXHIBITION PROMOTION

project management and contracting, and

The partnership between SMG and tpg.

facilities management. These capabilities

media is built around a broader objective

are particularly important as Syria looks

than simply promoting an exhibition.

to restore infrastructure, rebuild facilities


EVENTS - SPECTRUM MEDIA GROUP

87

and establish the operational foundations required for sustainable economic activity. For businesses considering Syria, this sectorfocused approach can provide an important starting point. Rather than approaching the market without context, companies can gain greater visibility of where their expertise may align with emerging requirements and where partnerships could potentially be developed. COMBINING MEDIA REACH WITH MARKET ACCESS A key strength of the SMG and tpg.media partnership is the combination of powerful media exposure and strategic business connections. SMG brings established relationships across television, newspapers and media platforms, supported by PR expertise, institutional networks

WASEEM ASMAR, DIRECTOR SAUDI ARABIA AND SYRIA

and involvement in reconstruction

FROM EXPOSURE TO BUSINESS

workshops. tpg.media strengthens this

RELATIONSHIPS

offering through professional publishing,

For exhibitors, one of the most important measures

editorial content, digital communications,

of success is what happens after an event.

marketing and regional industry media. SMG and tpg.media have approached Together, they give companies a platform

IMAR 2026 with the objective of creating

to showcase expertise, build credibility

opportunities that extend beyond the

and engage influential audiences. Beyond

exhibition floor. The source material highlights

visibility, targeted networking can connect

how structured communications, relationship-

businesses with government institutions,

building and continued follow-up contributed

private-sector decision-makers and potential

to outcomes including SMG being appointed as

partners, helping turn market interest into

an official representative for some exhibitors

commercial opportunities. For companies

and the development of partnerships

exploring Syria, SMG’s networks also support

involving international sector leaders.

navigation of regulations, partnership frameworks and market-entry procedures,

This illustrates an important principle for

while connections with legal firms, service

companies entering Syria: visibility can open

providers and institutional stakeholders

the door, but relationships create the potential

provide greater clarity and confidence.

for longer-term commercial engagement.


88

EVENTS - SPECTRUM MEDIA GROUP

Strategic media support designed to strengthen market entry

participating organizations and extends

individual projects. They encompass supply

exhibition messages to wider audiences.

chains, specialist services, employment, technology transfer, contracting, facilities

Combined with tpg.media’s publishing,

management, energy and infrastructure.

editorial and digital content capabilities, this creates a powerful communications

SMG and tpg.media can support companies

For international manufacturers, contractors,

platform for companies seeking to establish a

seeking to position themselves within this

consultants, technology providers and

strong presence in Syria. Through interviews,

developing ecosystem by helping them

service companies, the combination of

company profiles, digital publishing,

identify audiences, communicate their

exhibition participation, media exposure

social media and multimedia storytelling,

capabilities, build relationships and create

and business facilitation can provide a

businesses can communicate their expertise,

opportunities for continued engagement.

more connected route into the market.

build credibility and demonstrate how their

The source material also emphasizes the

products and services can support Syria’s

potential for new business opportunities,

TURNING STORIES INTO

development priorities, helping transform

supplier partnerships, employment

STRATEGIC VISIBILITY

visibility into meaningful engagement

growth and wider market activation.

The partnership is further strengthened by

and potential business opportunities.

SMG’s Spectrum Lens subsidiary, delivering

For investors and developers, the value lies

professional exhibition coverage and

SUPPORTING MARKET ENTRY

in developing a clearer understanding of the

compelling visual storytelling. Rather than

AND LONG-TERM GROWTH

market and establishing relationships that

simply documenting events, Spectrum Lens

The opportunities associated with

can support future initiatives. For exhibitors,

showcases the scale of opportunities, profiles

reconstruction extend well beyond

it is about transforming participation into


EVENTS - SPECTRUM MEDIA GROUP

89

meaningful conversations. For organizations already active in Syria, it can provide additional channels for strengthening visibility and expanding their networks. BUILDING BRIDGES FOR SYRIA’S NEXT CHAPTER Ultimately, the SMG and tpg.media partnership is about building bridges between opportunity and expertise.

Building bridges between companies, investors, developers and decision-makers As Syria works to rebuild infrastructure, strengthen economic activity and attract regional and international participation, effective communication and trusted business relationships will play an increasingly important role. The partnership’s model

EDDIE RAYNER, FOUNDER & MANAGING DIRECTOR OF TPG MEDIA AND WASEEM ASMAR, FOUNDER & MD OF SMG.

bringing together exhibitions, media, PR, content creation, networking and business facilitation, creates a platform through which

For SMG and tpg.media, supporting Syria’s

technologies, expertise and partnerships

companies can engage with these opportunities

reconstruction is therefore closely connected

that can contribute to its next chapter.

in a more informed and structured way.

to creating visibility for the businesses, By connecting the right expertise with the right audiences, strengthening corporate visibility and facilitating relationships that can continue beyond the exhibition environment, the partnership is helping create a more connected business landscape, one in which companies can explore opportunities, establish credibility and potentially become active contributors to Syria’s future development.

SPECTRUM MEDIA GROUP KSA: +966-50-979-1535 SYR: +963-996-313-519 VISIT WEBSITE EMAIL US


90

INTERIORS - VITRA GLOBAL

VITRA STRENGTHENS ITS SAUDI MARKET PRESENCE INDEX SAUDI 2026 HIGHLIGHTS GROWING DEMAND FOR LOCALLY MADE, WATER-EFFICIENT BATHROOM SOLUTIONS.


PROJECT INTERIORS FOCUS --NEW VITRA MURABBA GLOBAL

91 91


92

V

PROJECT FOCUS INTERIORS - VITRA - NEW GLOBAL MURABBA

itrA concluded a successful INDEX Saudi 2026 with strong engagement

from architects, designers, developers, contractors and distributors, reinforcing the brand’s growing presence in Saudi Arabia and its ambition to further expand its project business in the Kingdom.

More than 1,000 visitors engaged with VitrA at INDEX Saudi 2026

The response we received at INDEX Saudi was extremely encouraging,” said Hasan Pehlivan, Chief Executive Officer. “We had valuable conversations with architects, developers and project partners who are looking not simply for individual products, but for complete, reliable solutions backed by strong local capabilities. The level of interest confirms the opportunity we see in Saudi Arabia and gives us a strong platform for the next stage of our growth.

stand and held meetings with professionals

Interest centered on VitrA’s Saudi-

Across the three-day event in Riyadh, VitrA

from across the Saudi construction,

made concealed cisterns, which

welcomed more than 1,000 visitors to its

architecture and design ecosystem.

demonstrated the company’s growing


PROJECT INTERIORS FOCUS --NEW VITRA MURABBA GLOBAL

93 93

local manufacturing capabilities and its ability to respond more closely to project requirements through stronger local availability and supply capabilities. A COMPLETE BATHROOM PROPOSITION FOR SAUDI ARABIA VitrA’s wider bathroom portfolio also attracted significant attention, with visitors experiencing collections including Plural, Liquid, Glora, Metropole and Origin, alongside new shower systems and the V-Care Prime smart toilet. The breadth of the portfolio reflects VitrA’s ability to support projects with complete bathroom solutions,

bringing together sanitaryware,

QuantumFlush demonstrated VitrA’s approach

furniture, shower systems, intelligent

to combining high performance with more

technologies and locally manufactured

responsible water use, while the recycled

products within a single portfolio.

washbasin highlighted the role of circular materials in contemporary bathroom design.

Saudi-made concealed cisterns demonstrate growing local manufacturing capabilities

These solutions reflect VitrA’s broader approach to responsible innovation, combining water efficiency, durability and technology to support the evolving needs of the built environment, including projects pursuing sustainability standards such as LEED.

SUSTAINABILITY AND

A LONG-TERM COMMITMENT

RESPONSIBLE INNOVATION

TO SAUDI ARABIA

Water efficiency and sustainability emerged

VitrA sees Saudi Arabia as a strategic

as important themes throughout the event.

growth market and is investing in the


94

PROJECT FOCUS INTERIORS - VITRA - NEW GLOBAL MURABBA

Complete bathroom solutions support the Kingdom’s evolving project requirements

capabilities required to build a long-

expertise with growing local manufacturing

term presence in the Kingdom.

capabilities, creating a proposition that brings global experience closer

The company is combining its international design, engineering and bathroom

to the needs of the Saudi market.


PROJECT INTERIORS FOCUS --NEW VITRA MURABBA GLOBAL

The Saudi-made concealed cistern is an

term partnerships and supporting the

important example of this approach,

Kingdom’s evolving project landscape.

95 95

strengthening local availability while demonstrating VitrA’s commitment to developing solutions suited to the requirements of projects in the Kingdom. Through its participation at INDEX Saudi, VitrA continues to strengthen relationships across the Saudi architecture, design and construction

Strengthening ties across Saudi Arabia’s architecture and construction community

community, with a focus on building long-

VITRA GLOBAL

Water efficiency and circular materials reinforce VitrA’s sustainability focus

+971 4 547 8045 VISIT WEBSITE


96

HOSPITALITY - RED SEA GLOBAL - DESERT ROCK

DESERT ROCK EARNS THREE MICHELIN KEYS SAUDI ARABIA’S DESERT ROCK ACHIEVES GLOBAL RECOGNITION FOR HOSPITALITY, ARCHITECTURE AND DESIGN EXCELLENCE.


HOSPITALITY -PROJECT RED SEA GLOBAL FOCUS - -NEW DESERT MURABBA ROCK

97 97


98

D

PROJECT FOCUS HOSPITALITY - RED - NEW SEAMURABBA GLOBAL - DESERT ROCK

esert Rock, part of Red Sea Global’s (RSG) The Red Sea destination,

has become the first resort in Saudi Arabia to receive Three MICHELIN Keys, the highest distinction awarded within The MICHELIN Guide’s global hotel selection. The achievement represents a significant milestone for the Kingdom’s rapidly developing tourism and hospitality sector, while reinforcing The Red Sea’s emergence as a destination for high-end, regenerative tourism. Desert Rock’s recognition was announced on 21 September 2026, alongside the news that sister resort Shebara had retained its Two MICHELIN Keys. The distinction places Desert Rock among an exclusive group of just 155 hotels worldwide awarded Three MICHELIN Keys in 2026. It is also one of only two properties in the GCC to receive the distinction this year. Across the 2026 global selection, MICHELIN awarded 155 Three-Key hotels, 657 TwoKey hotels and 2,020 One-Key hotels. For RSG, the recognition comes as The Red

John Pagano, Group CEO at Red Sea Global.

Sea continues to develop as one of Saudi

valley between the mountains near Umluj within The Red Sea destination, Desert

Arabia’s flagship tourism destinations.

ARCHITECTURE AS AN EXPERIENCE

Rock is approximately 20 minutes by road

The company describes The Red Sea and

The achievement extends beyond hospitality,

from Red Sea International Airport.

AMAALA as regenerative tourism destinations

with Desert Rock also named the winner of the

designed to combine luxury experiences

2026 MICHELIN Architecture & Design Award.

with responsible development.

Its 64 villas and suites have been carefully integrated into the surrounding rock

“

Receiving Three MICHELIN Keys and winning the MICHELIN Architecture & Design Award is an incredibly proud moment for Desert Rock, for Red Sea Global and, above all, for Saudi Arabia. To see a resort conceived, designed and developed here in the Kingdom recognized among the very best in the world demonstrates what is possible when ambition, creativity and respect for nature come together. We are equally proud to see Shebara retain its Two MICHELIN Keys, reaffirming its place among the world’s most exceptional hotels and recognizing the distinctive experience our teams have created on the Red Sea coast,

”

The award recognizes hotels where

formations. Rather than separating the built

architecture and design form an integral

environment from the landscape, the resort’s

part of the guest experience and the identity

design seeks to create a relationship between

of their location. Desert Rock was one

the architecture and its natural surroundings,

of five hotels globally nominated before

combining luxury, privacy and adventure.

being selected as the 2026 winner. The Architecture & Design Award is one of four

This approach reflects a broader direction

special awards presented by the MICHELIN

emerging across Saudi Arabia’s tourism

Guide in 2026, alongside awards for Wellness,

development: creating hospitality assets

Local Gateway and Opening of the Year.

where architecture, landscape and destination identity work together to

The resort’s setting is central to its

deliver a distinctive visitor experience.

architectural character. Located in a hidden

Shebara retains its Two MICHELIN Keys in the 2026 selection

SHEBARA MAINTAINS ITS MICHELIN RECOGNITION Desert Rock was not the only RSG property recognized in the 2026 MICHELIN selection. Shebara, located on a private


HOSPITALITY -PROJECT RED SEA GLOBAL FOCUS - -NEW DESERT MURABBA ROCK

The latest MICHELIN recognition comes

Arabia’s emerging tourism destinations

as The Red Sea continues its expansion.

to combine sophisticated hospitality

Since welcoming its first guests in 2023, the

with distinctive architecture, natural

destination has grown its portfolio of resorts,

settings and a strong sense of place.

infrastructure and essential services. As The Red Sea continues to expand, Desert According to RSG, 11 hotels are now

Rock provides a high-profile example of

open at The Red Sea, with a further six

how the Kingdom is positioning its new

island within the Al Wajh Lagoon,

resorts scheduled to open on Shura

generation of hospitality developments

retained its Two MICHELIN Keys.

Island in the coming months.

within the global luxury tourism market.

The resort offers a contrasting coastal

The development forms part of Saudi Arabia’s

experience, surrounded by clear waters,

broader transformation of its tourism and

white-sand beaches and coral reefs. Its

hospitality landscape. For projects such as

73 private-pool villas include reflective

Desert Rock, international recognition provides

overwater villas designed to resemble

a measure of how locally conceived and

a string of pearls across the lagoon.

developed destinations are being received on the global stage.

Shebara’s offering extends beyond accommodation, with diving and snorkeling, sailing, electric water sports, five dining establishments and a nature-led spa forming part of the island experience. Together, the recognition of Desert Rock and Shebara highlights the diversity of RSG’s hospitality portfolio, spanning mountain, desert and marine

Award-winning architecture shaped by Saudi Arabia’s dramatic desert landscape

RED SEA GLOBAL’S (RSG) DESERT ROCK

environments while maintaining a focus on distinctive, nature-led experiences.

Desert Rock’s Three MICHELIN Keys and Architecture & Design Award therefore

THE RED SEA’S EXPANDING HOSPITALITY

represent more than individual accolades.

LANDSCAPE

They underscore the potential for Saudi

VISIT WEBSITE EMAIL US

99 99


100 GIGA PROJECT - DIRIYAH

DIRIYAH COMPANY FINANCING A CULTURE-LED FUTURE

SAR 2 BILLION AGREEMENT ACCELERATES BRANDED RESIDENCES ACROSS DIRIYAH AND WADI SAFAR.


GIGA PROJECT - DIRIYAH 101


102 GIGA PROJECT - DIRIYAH

D

iriyah Company has secured a

More than a financing milestone, the

At the heart of the development philosophy

SAR 2 billion financing agreement

agreement supports Diriyah Company’s

is the protection and celebration of Diriyah’s

with Arab National Bank (anb) to support

wider ambition to create a destination where

distinctive identity. As the birthplace of the

the development of branded residences

heritage, culture, hospitality, residential

Saudi state and home to the UNESCO World

across Diriyah and Wadi Safar, reinforcing

living and contemporary experiences are

Heritage Site of At-Turaif, Diriyah carries a

investor confidence in one of Saudi

brought together at an unprecedented scale.

cultural significance that sets it apart from

Arabia’s most ambitious culture-led

conventional urban developments.

developments. The agreement, signed

BUILDING AROUND HERITAGE

in August 2026, is the first financial deal

Diriyah is being transformed across

Diriyah Company describes its approach

between anb and Diriyah Company.

a 14-square-kilometer development

as culture-led place-making, combining

area, while the neighboring Wadi Safar

contemporary development with the

masterplan extends across 62 square

architectural language, traditions and

kilometers. Together, the destinations

character of the Najdi region. The objective is

are planned to incorporate residences,

not simply to create a new destination, but to

hotels, cultural and educational assets,

establish a living environment where Saudi

entertainment, sports and lifestyle facilities.

heritage remains central to everyday life.

SAR 2 billion financing strengthens Diriyah’s next phase of residential development


GIGA PROJECT - DIRIYAH 103

Diriyah is being developed as a living expression of Saudi heritage RESIDENTIAL DEVELOPMENT AT SCALE The new financing will support numerous branded residential developments within Diriyah and Wadi Safar. Diriyah Company’s wider residential strategy includes more than 300 branded residences and an ambition to deliver approximately 18,000 homes for 100,000 residents across the two masterplans. The residential portfolio forms part of a much broader destination strategy. Global hospitality and lifestyle brands are being integrated

culture. Current plans encompass hotels,

into communities designed around culture,

residential communities, retail, offices,

public spaces, retail, dining and leisure.

cultural destinations and public spaces, creating a connected urban environment

Wadi Safar, in particular, is emerging as an

shaped around people and place.

exclusive residential and leisure destination within a dramatic natural landscape. Recent

The partnership with anb therefore

projects include Faena Residences Wadi

represents more than capital for residential

Safar and The Chedi Residences Wadi Safar,

construction. It demonstrates the growing

demonstrating how international brands are

role of financial institutions in supporting

being adapted to a distinctly Saudi setting.

major national development projects and contributes to the broader economic

A MAJOR INVESTMENT IN SAUDI VISION 2030

ambitions of Saudi Vision 2030.

The scale of construction already underway demonstrates the momentum behind the

With construction progressing across

development. Diriyah Company reports

multiple districts, the next chapter of Diriyah

that it has awarded more than SAR 110

is rapidly taking shape. By combining

billion) in major contracts, with more

heritage conservation with ambitious urban

than 63,000 workers currently on site. The

development, international partnerships

overall giga-project has a development

and investment, Diriyah Company is creating

value of approximately SAR 236 billion.

a destination where the Kingdom’s past provides the foundation for its future.

The masterplan ultimately aims to establish Diriyah as a leading destination to live, work,

Discover Diriyah’s vision for a culture-led

visit, shop, dine, learn and experience Saudi

future and explore the projects shaping

Global brands are being integrated with Diriyah’s distinctive cultural and natural setting

Saudi Arabia’s next landmark destination.

DIRIYAH VISIT WEBSITE


104 GIGA PROJECTS - QIDDIYA CITY

BUILDING QIDDIYA CITY, THE DELIVERY ENGINE SAUDI ARABIA’S MEGA-DEVELOPMENT IS ASSEMBLING A VAST ECOSYSTEM OF CONTRACTORS AND INFRASTRUCTURE.


GIGA PROJECTS - QIDDIYA CITY 105


106 GIGA PROJECTS - QIDDIYA CITY

Q

iddiya City is moving from master

landmark attractions, encompassing

Major individual assets have also attracted

plan to operational destination,

civil works, utilities, transportation, MEP,

prominent construction partners. FCC

with an increasingly diverse construction

digital infrastructure, technology and

Construcción and Nesma & Partners are

ecosystem delivering the infrastructure,

specialist construction packages.

delivering the Prince Mohammed bin

venues and urban systems required to create an entirely new city outside Riyadh.

Salman Stadium, while Bouygues Bâtiment WHO IS BUILDING QIDDIYA?

International and Almabani General

QIC is the developer and client driving the wider

Contractors were awarded the SAR3.75

Developed by Qiddiya Investment

development, but delivery is being undertaken

billion contract for Six Flags Qiddiya.

Company (QIC), a Public Investment Fund

through a growing network of international

company, Qiddiya City is being developed

and Saudi contractors, consultants,

The contractor ecosystem continues to

as a fully integrated destination combining

specialists and technology partners.

expand as new packages are awarded. In

entertainment, sports, culture, residential

September 2026, Elegancia Arabia Trading

communities, offices, hotels, retail and

Among the publicly announced contractors

secured a SAR829 million mechanical package

public infrastructure. The scale creates

is the joint venture of Saudi Real Estate

for the Prince Mohammed bin Salman

opportunities extending well beyond

Infrastructure Company (Binyah) and InfraRoad

Stadium, covering major building systems

Qiddiya’s construction ecosystem extends far beyond its headline attractions.

Trading & Contracting, which has been appointed for major infrastructure packages covering roads, bridges and utility networks at the resort core. The packages, valued at approximately SAR2.29 billion, demonstrate the scale of enabling infrastructure required before individual destinations can operate.

Gaming infrastructure is becoming a new category within Saudi Arabia’s construction pipeline.


GIGA PROJECTS - QIDDIYA CITY 107

including HVAC, public health, firefighting

of 73,000 seats, facilities for up to 15

information are being incorporated

and building management systems.

esports clubs and regional headquarters

into the city's transport ecosystem.

for more than 30 gaming companies. This layered delivery model illustrates the

Callout: Qiddiya is being engineered as a

commercial depth of Qiddiya: major EPC and

For the construction sector, the

construction contracts sit alongside specialist

significance lies in the infrastructure

city, not simply a collection of attractions.

MEP, infrastructure, technology, engineering,

required to support a highly technology-

For contractors and suppliers, this creates a

logistics and operational packages.

dependent urban environment.

broad procurement landscape. Roads and

BUILDING THE WORLD’S FIRST

The venues will require sophisticated

extend into water and wastewater, power,

GAMING & ESPORTS DISTRICT

audiovisual systems, high-capacity digital

district cooling, ICT, smart-city systems,

One of Qiddiya City’s most distinctive

networks, resilient power supplies, specialist

landscaping, MEP, specialist structures,

developments is its dedicated Gaming &

cooling, acoustic engineering, broadcast

construction equipment, materials and

Esports District, designed as a permanent

infrastructure and flexible spaces capable of

long-term operations and maintenance.

ecosystem rather than simply an event venue.

handling major international competitions.

bridges are only one component; opportunities

The development is also creating demand for The district is planned as a mixed-use

The district therefore represents an emerging

workforce accommodation, logistics, safety

neighbourhood bringing together esports

category of construction in Saudi Arabia:

systems and supply-chain services capable of

arenas, gaming companies, clubs, hospitality,

technology-intensive entertainment

supporting a major construction programme.

retail, dining and residential uses. Qiddiya

infrastructure, where conventional building

states that the district will include four

delivery must integrate with advanced

A LONG-TERM CONSTRUCTION MARKET

esports arenas with a combined capacity

digital systems from the outset.

Qiddiya City is ultimately being built as a permanent urban destination. Its combination

THE INFRASTRUCTURE BEHIND QIDDIYA

of residential districts, commercial space,

Qiddiya City’s infrastructure challenge

hospitality, entertainment and sports assets

is fundamentally urban in scale.

means construction demand will extend across multiple development cycles.

The development sits within the dramatic Tuwaiq Mountains, creating significant

For Saudi Arabia’s contracting and supply

engineering requirements around topography,

industries, this makes Qiddiya particularly

mobility, utilities, drainage and connectivity.

significant. The opportunity is not limited

Qiddiya’s infrastructure planning encompasses

to winning one landmark project; it is about

transportation, utilities, flood protection, street

participating in a multi-asset development

lighting, technology infrastructure and other

where infrastructure, buildings, technology

systems required to support a functioning city.

and specialist systems must work together.

Transport is also being developed as an

As Qiddiya City continues to progress, its

integrated network. Qiddiya has announced

most important construction story may

future high-speed rail connectivity

therefore be less about individual attractions

linking the city with Riyadh, while its

and more about the delivery engine co

current public transport strategy includes

nnecting an entire city together.

electric buses, Park and Ride facilities and Intelligent Transport Systems. The recent integration with Google Transit highlights how physical infrastructure

QIDDIYA CITY

and digital infrastructure are increasingly being developed together. Real-time vehicle locations, estimated arrival times, timetable adherence and occupancy

VISIT WEBSITE


108 GIGA PROJECTS - AMAALA YACHT CLUB

AMAALA YACHT CLUB OPENS NEW YACHTING ERA SAUDI ARABIA’S RED SEA GAINS A LANDMARK DESTINATION FOR LUXURY SAILING, MARINE TOURISM AND REGENERATIVE HOSPITALITY.


GIGA PROJECTS - AMAALA YACHT CLUB 109


110 GIGA PROJECTS - AMAALA YACHT CLUB

T

he opening of the AMAALA Yacht Club marks a significant new chapter

for Saudi Arabia’s Red Sea, positioning the Kingdom as an emerging global destination for luxury yachting, sailing and marine tourism. Red Sea Global (RSG), the developer behind AMAALA, officially announced the opening on

The AMAALA Yacht Club marks the emergence of a truly global yachting destination, offering unparalleled access to the stunning Saudi Red Sea coast. More than a world-class facility, it brings together luxury, wellness, and regenerative tourism in a way that is unique anywhere in the world,

September 14, 2026, with the Yacht Club now welcoming founding members and visiting

John Pagano, Group CEO at Red Sea Global

yachts to AMAALA Marina Village at Triple Bay. Located approximately 2,000 nautical miles from Monaco and around 200 nautical miles from the Suez Canal, the destination

A LANDMARK MARINA DESTINATION

Club, which has been conceived as both

offers an alternative winter cruising base for

The AMAALA Marina features 119 berths and

a social hub and operational center for

the international yachting community. Its

is designed to accommodate superyachts

the international yachting community.

geographical position places the Saudi Red Sea

exceeding 100 meters, supported by marine

closer to the Mediterranean than traditional

services including fueling, with maintenance

According to AMAALA, the marina can

winter destinations in the Caribbean, while

and repair facilities planned for the coming

accommodate motor and sailing yachts

providing a gateway toward the Indian Ocean.

years. The marina forms the waterfront

up to 130 meters. Dock managers provide

setting for the 7,900-square-meter Yacht

support with bunkerage, power and


GIGA PROJECTS - AMAALA YACHT CLUB 111

119 berths accommodate yachts exceeding 100 meters in length water supply, while fast-fiber internet is available on request. International entry and exit visas can also be arranged. Inside the club, members and guests have access to AMAALA Lounge, ANQA, 27°C and The Deck, together with a rooftop pool, private meeting suites and dedicated spaces for social events. The wider AMAALA destination also brings together a growing portfolio of luxury hospitality brands, including Four Seasons, Six Senses, Rosewood, Equinox and Nammos, creating a broader ecosystem

JOHN PAGANO, GROUP CEO, RSG

of hospitality, wellness, dining and leisure

HKS’ design has also been recognized through

experiences around the marina.

the Saudi Building & Infrastructure Awards, where Khatib & Alami (K&A) received the

ARCHITECTURE INSPIRED BY THE RED SEA

2025 Hospitality Project of the Year award

The Yacht Club has been designed by

for its work on the AMAALA Yacht Club. K&A

international architecture practice HKS

provided construction supervision services,

Architects, with the building drawing

supporting quality, safety and project delivery.

inspiration from the sculpted rock formations of the Red Sea coastline.

SAUDI CONTRACTOR SUPPORTS DELIVERY Saudi Arabian Baytur played a significant

Its architectural language incorporates

role in bringing the Yacht Club to reality.

cantilevered terraces, curved forms,

Red Sea Global awarded Baytur contracts

traditional Arabian references and elements

in March 2023 covering construction and

inspired by the region’s maritime heritage.

oversight within Triple Bay Marina Village.

The result is intended to create a strong visual connection between the clubhouse,

For the Yacht Club specifically, the scope

marina and surrounding landscape.

included concrete, steel and mechanical, electrical and plumbing (MEP) works. Baytur


112 GIGA PROJECTS - AMAALA YACHT CLUB

HKS Architects shaped the club around Red Sea rock formations

Specialist architectural supplier KAPHS has

The partnership was established in 2023 and

also identified the Yacht Club as a project

covers destination management, yachting

where it supplied large-format curved

standards, training and recruitment, as

NorthGlass jumbo insulated glass units for

well as the development of an international

the building’s flowing façade. The glazing was

events calendar and sailing academy.

engineered to provide large-scale transparency was also responsible for structural concrete,

while meeting the thermal and durability

dewatering, earthworks and back-of-house

requirements of the coastal environment.

finishes associated with elements of the wider Marina Village and marine-life development.

BRINGING INTERNATIONAL YACHTING EXPERTISE TO SAUDI ARABIA

The project therefore demonstrates the

Red Sea Global has also partnered with

increasingly sophisticated delivery capabilities

Monaco Marina Management (M3) to

being developed within Saudi Arabia,

support the Yacht Club’s development as

combining international design expertise with

an international yachting destination.

local construction and engineering capacity.

Saudi Arabian Baytur delivered major construction and MEP works M3 is a privileged partner of La Belle Classe Destinations, a certification associated with


GIGA PROJECTS - AMAALA YACHT CLUB 113

the Yacht Club de Monaco. The partnership

temperatures of approximately 26°C and

owners and operators can contact the

is designed to support AMAALA in meeting

average lows of around 23°C, AMAALA is

club directly to enquire about visiting,

international standards covering maritime

being positioned as a compelling cruising

berthing and available services.

ethics, environmental protection, design,

destination throughout the year.

education and sustainable yachting.

The marina is located at 26°38’52”N 36°12’50”E, Sustainability is equally central to the

with VHF channels 16 and 76. The Yacht Club

The Yacht Club will also support

development. Like the wider AMAALA

team can assist with cruising itineraries,

the development of Saudi Arabia’s

destination, the Yacht Club is powered entirely

water sports, diving recommendations, hotel

sailing culture through training, youth

by renewable energy, supporting Red Sea

partnerships and other destination experiences.

opportunities and international events.

Global’s ambition to demonstrate how luxury tourism can be combined with regenerative

A PLATFORM FOR GLOBAL SAILING One of the most significant events already planned is the Grand Finale of The Ocean Race 2027, which will place AMAALA and Saudi Arabia on the international sailing calendar.

development and environmental responsibility.

The Ocean Race Grand Finale arrives at AMAALA in 2027

AMAALA YACHT CLUB +966 11 222 2222 VISIT WEBSITE

Beyond major events, the Yacht Club aims to establish year-round sailing, water

VISIT THE AMAALA YACHT CLUB

sports, cultural programming and ocean-

The Yacht Club is now open to founding

focused experiences. With average seasonal

members and visiting yachts. Yacht

EMAIL US


CONSTRUCT

SYRIA

THE LARGEST CONSTRUCTION EVENT IN SYRIA

TELL YOUR STORY. REACH THE RIGHT AUDIENCE. Guaranteed Media Coverage Before, During & After the Event Maximise your presence at the region’s most important construction event with a tailored media package designed to showcase your brand, attract more visitors to your stand and extend your reach beyond the event.

CONNECT WITH KEY DECISION MAKERS

INCREASE BRAND VISIBILITY

DRIVE MORE VISITORS TO YOUR STAND

DRIVE MORE VISITORS TO YOUR STAND


E X H I B I TO R SPECIAL OFFER

MEDIA PARTNER PACKAGE

PAC K AG E S F R O M

$820

BEFORE, DURING & AFTER THE EVENT

01

02

03

04

PRE-EVENT COVERAGE

LIVE EVENT COVERAGE

CONTENT CREATION

POST-EVENT COVERAGE

Generate awareness and drive visitors to your stand through pre-event editorial coverage across our platforms.

On-site coverage during the event to showcase your activities, product launches and key announcements.

Professional interviews, photography and video content to bring your story to life.

A dedicated postevent company feature and review article to maintain momentum and extend your exposure.

EVENT PHOTOGRAPHY & VIDEOGRAPHY (OPTIONAL ADD-ON PACKAGE) High-quality event photography and videography to capture your moments and maximise your presence.

GET IN TOUCH

b.breeze@tpg.media

Contact our team today to discuss the media partner package and secure your coverage.


TIME-LAPSE. REAL IMPACT.

Construction Site Time-lapse Specialists Construction moves fast. Don’t miss a moment. Spectrum Lens delivers powerful timelapse visuals that engage investors, inform stakeholders, and elevate your brand.

Contact us to discuss your project requirements: timelapse@spectrumlens.com +966 50 979 1535

WWW.SPECTRUMLENS.COM Timelapse • Videography • Photography • Documentaries

www.spectrumlens.com


118 TECHNOLOGY - DIGITAL COOPERATION ORGANIZATION (DCO)

DCO EXPANSION SIGNALS A NEW DIGITAL ERA GROWING MEMBERSHIP COULD STRENGTHEN DIGITAL TRADE, INVESTMENT AND INNOVATION ACROSS EMERGING MARKETS.


TECHNOLOGY - DIGITAL COOPERATION ORGANIZATION (DCO) 119


120 TECHNOLOGY - DIGITAL COOPERATION ORGANIZATION (DCO)

C

ontributor: Rebecca Cousins, Chief of

As artificial intelligence, data flows and digital

on advancing an inclusive and sustainable

Outreach & Global Communications,

trade accelerate, international cooperation is

digital economy. It currently brings together

Digital Cooperation Organization (DCO). The

becoming increasingly important. No country

16 Member States representing more than

digital economy is no longer a standalone

can fully capture the opportunities or address

800 million people and over USD 3.5 trillion

sector. It has become a major engine

the challenges of the digital economy alone.

in combined GDP. The organization is now

of global growth, competitiveness and

entering a new phase of expansion.

investment, influencing how businesses

Established in 2020 and headquartered in

operate, entrepreneurs access markets and

Riyadh, the Digital Cooperation Organization

The DCO Council has approved the nomination

economies create new opportunities.

(DCO) is an international organization focused

of eight countries for full membership: Albania,

H.E. DR. KAMAL SHEHADI, MINISTER OF DISPLACED AND MINISTER OF STATE FOR TECHNOLOGY AND ARTIFICIAL INTELLIGENCE OF THE LEBANESE REPUBLIC MS. DEEMAH ALYAHYA, SECRETARY-GENERAL OF THE DIGITAL COOPERATION ORGANIZATION


TECHNOLOGY - DIGITAL COOPERATION ORGANIZATION (DCO) 121

Azerbaijan, Kazakhstan, Kenya, Lebanon, Palestine, Syria and Zambia. Once accession procedures are completed, DCO membership will increase from 16 to 24 countries, representing approximately 980 million people. Tajikistan will continue as an Associate Member. The accession process is already progressing, with Lebanon, Palestine and Syria having

REBECCA COUSINS, CHIEF OF OUTREACH & GLOBAL COMMUNICATIONS AT THE DIGITAL COOPERATION ORGANIZATION (DCO)

signed and formally handed over their

This diversity can create opportunities

instruments of accession to the DCO

to connect capital with innovation,

Charter. The significance of this expansion

markets with talent, and investment

extends well beyond the numbers.

with scalable digital solutions.

DCO membership could reach 24 countries following accession procedures

For companies and investors, stronger digital cooperation can help open pathways into new markets, identify potential partners and strengthen the environment for digital trade and investment. Greater interoperability, trusted cross-border data flows and closer policy coordination

A LARGER NETWORK, BROADER

can also support businesses operating

OPPORTUNITIES

across multiple jurisdictions.

DCO's expanding ecosystem brings together economies at different stages of digital

These opportunities are becoming increasingly

development. Some have established

important as the digital economy expands.

technology, investment and innovation

According to DCO's Digital Economy

ecosystems, while others offer emerging

Trends 2026, the global digital economy

markets, growing digital talent pools and

is expected to grow by 9.5% in 2026,

significant development potential.

reaching approximately USD 28 trillion, equivalent to around 22% of global GDP.


122 TECHNOLOGY - DIGITAL COOPERATION ORGANIZATION (DCO)

STRIDE has supported more than 1,200 startups and enabled USD 52 million in investment

need visibility into emerging opportunities

BUILDING A STRONGER DIGITAL VOICE

and connections to local ecosystems.

Expansion also has implications beyond investment and market access.

DCO IS WORKING TO BUILD THESE BRIDGES. Through STRIDE, the organization has

Global frameworks governing artificial

supported more than 1,200 startups and helped

intelligence, trusted data flows, digital trade,

The key question is therefore not simply how

enable more than USD 52 million in investment.

digital trust, cybersecurity, digital infrastructure

quickly the digital economy will grow, but

At LEAP 2026 in Riyadh, DCO supported 30

and future skills are evolving rapidly. Decisions

how countries, businesses and people can

startups, connecting entrepreneurs with

made today will influence the development

participate in and benefit from that growth.

investors, partners and potential markets.

of the digital economy for years to come.

A larger DCO network provides greater scope

These initiatives demonstrate how digital

Technology policy is increasingly connected

for Member States to connect their markets,

cooperation can translate into practical

with economics, trade, investment and

capabilities and resources and translate digital

outcomes by connecting entrepreneurs

international relations. This makes

growth into practical economic opportunities.

with capital, helping investors identify

tech diplomacy and multilateral digital

opportunities and creating pathways

cooperation increasingly important.

TURNING COOPERATION INTO

for innovative companies to expand

ECONOMIC VALUE

beyond their domestic markets.

For businesses and entrepreneurs, the

Such platforms allow governments, businesses, international organizations

value of international cooperation is

For Saudi Arabia and the wider region, DCO's

and technology communities to exchange

ultimately measured through results.

expanding network provides additional

perspectives, build trust and identify

opportunities for businesses and investors

areas for practical cooperation.

Companies need practical ways to understand

to engage with diverse digital markets.

new markets, identify partners, access

Entrepreneurs across DCO Member

A central principle of DCO's work is that

investors, validate solutions and scale

States can also gain greater exposure

emerging and developing economies

across borders. Startups require capital,

to Saudi Arabia's rapidly developing

should have an active role in shaping

expertise and networks, while investors

technology and investment ecosystem.

the future of the digital economy.

H.E. DR. ABDEL-RAZZAK NATSHEH, MINISTER OF TELECOMMUNICATIONS AND DIGITAL ECONOMY OF THE STATE OF PALESTINE MS. DEEMAH ALYAHYA, SECRETARY-GENERAL OF THE DIGITAL COOPERATION ORGANIZATION


TECHNOLOGY - DIGITAL COOPERATION ORGANIZATION (DCO) 123

H.E. ENG. ABDULSALAM HAYKAL, MINISTER OF COMMUNICATIONS AND INFORMATION TECHNOLOGY OF THE SYRIAN ARAB REPUBLIC MS. DEEMAH ALYAHYA, SECRETARY-GENERAL OF THE DIGITAL COOPERATION ORGANIZATION

As membership expands, the diversity

around AI governance, cross-border data

DCO headquartered in Riyadh, its expanding

of economic priorities, experiences and

flows, digital trade, skills development,

international network provides another

perspectives within the organization will

digital trust and employment.

platform through which digital ecosystems,

also increase. This can strengthen DCO's contribution to international discussions

Digital cooperation is increasingly shaping policy, trade, investment and technology development

investors, entrepreneurs and policymakers can build cross-border connections. Digital prosperity is not achieved through technological advancement alone. It comes when technology and digital economic growth translate into tangible value for people, businesses and societies.

FROM EXPANSION TO SHARED PROSPERITY

The broader significance of DCO's expansion

The success of DCO's expansion will not be

therefore lies in its potential to turn scale

measured solely by the number of countries

into cooperation, diversity into economic

involved or the population they represent.

opportunity and an expanding international network into shared digital prosperity.

Its impact will be reflected in businesses reaching new markets, investments being mobilized, partnerships being established, entrepreneurs gaining access to capital and

DIGITAL COOPERATION ORGANIZATION (DCO)

expertise, and new jobs and opportunities being created through digital growth.

VISIT WEBSITE

This is particularly relevant as Saudi Arabia strengthens its position as a hub for technology, innovation and investment, connecting businesses and markets across regions. With

EMAIL US


Update your company presentations, brochures and pre-qualification documents from $2,000 We will redesign or update your digital and printed presentations to maximise your sales opportunities.

we provide solutions for: COMPANY PRESENTATIONS

View Example

COMPANY BROCHURES

We are specialists in Construction Industry marketing with over 20 years proven track record and our owned platforms in the industry.

Included is… Copywriting in English & Arabic // Design concepts and full design // Use of royalty free images // Variety of formats supplied once Complete // Hosting of online digital brochure // Dedicated account manager // Proofreading.

View Example

COMPANY PROFILES

We provide complete solutions for: Branding & brand guideline documents // Stationary // Business cards // Zoom & TEAMS backgrounds // Exhibition stands // Social media campaigns // PR services // Marketing collateral.

View Example

PRE-QUALIFICATION BROCHURES

To discuss how we can help you win more business EMAIL US US

OR CALL: +971 58 683 3224

View Example


Turn static files into dynamic content formats.

Create a flipbook
Saudi Projects Issue 68 by tpg media - Issuu