Saudi Projects Issue 59

ISSUE 44

APR / MAY 2025 / ISSUE 59

WHERE DESIGN MEETS PERFORMANCE Interview with Frederick Trzcinski, Vice President Commercial Ideal Standard Mena.

VITRA MODERN BATHROOMS TIMELESS ELEGANCE

FORMWORKS ENSURING STRUCTURAL INTEGRITY

IDEAL STANDARD SUSTAINABILITY AND DESIGN EXCELLENCE

Editors Foreword

BUILDING THE FUTURE OF SAUDI CONSTRUCTION EXPLORING INNOVATION, TECHNOLOGY, AND DESIGN SHAPING SAUDI ARABIA’S EVOLVING CONSTRUCTION LANDSCAPE AND FUTUREFORWARD BUILT ENVIRONMENT. Welcome to the latest edition of Saudi Projects, where we spotlight the innovations, technologies, and people shaping Saudi Arabia’s construction sector.

Leading this issue is our cover story, Ideal Standard– Getting to Know Frederick Trzcinski. In this engaging profile, Trzcinski shares how Ideal Standard is pushing boundaries in bathroom design through innovation, quality, and global vision.

We also explore the transformative power of modern formwork in our Formwork Excellence special report. This piece highlights how advanced systems are improving safety, efficiency,

WANT YOUR COMPANY TO APPEAR IN THE KINGDOM'S LEADING TRADE PUBLICATION? EMAIL NOW

and precision on Saudi construction sites.

Taking a look at the industry sector – Smart Buildings, we examine how intelligent technologies are redefining construction, offering enhanced sustainability, automation, and user-centric design. As the Kingdom pioneers a digital future, smart buildings are a integral to its megaprojects.

Our Giga Projects Roundup provides key updates on the nation’s most ambitious developments, including NEOM and The Line, offering insights into progress and upcoming milestones.

This issue also features an interview with Ravi Kumar Chandran of GBB, who discusses the organization's growing influence and previews their upcoming event in Portugal a must-

TEAM AHMED BENNANI ANDREW HIRST BELINDA BREEZE DANIEL MURAD EDDIE RAYNER LOUIS RAYNER MARIA ARNOLD MUHAMMAD AHMED ROD MILLINGTON SAFFRON FOLEY

attend for industry leaders seeking global collaboration.

Rounding out the issue is VitrA’s Timeless Elegance for Modern Bathrooms, a sophisticated range combining sleek aesthetics with top-tier performance, designed to meet the demands of contemporary lifestyles.

We hope this issue informs and inspires, as we continue to showcase the energy and ambition driving Saudi Arabia’s construction revolution.

As always, if you want us to take on a topic or have new you think we should be sharing, you can reach us at saudiprojects@tpg.media.

Rod Millington EDITOR

CONTACT saudiprojects@tpg.media www.saudiprojects.media

SOCIAL MEDIA

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Contents

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ENSURING STRUCTURAL INTEGRITY

FORMWORK EXCELLENCE FEATURES

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72

SMART BUILDINGS

CULTURAL CAPITAL RISES

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68

RED SEA GLOBAL - EXCLUSIVE LUXURY HOMES

FORGING CULTURAL BRIDGES

Contents

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INTERIOR DESIGN LANDSCAPE

AAID SETS THE STANDARD ALSO IN THIS ISSUE

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60

AMAALA - HEALTH & SAFETY TRAINING

VITRA - TIMELESS ELEGANCE

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ADRIAN HAYES - THE PURSUIT OF EXCELLENCE

IDEAL STANDARD - FREDERICK TRZCINSKI

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News

GE VERNOVA AND SAUDI ELECTRICITY COMPANY COMPLETE FIRST SAUDI-LED GAS TURBINE MAINTENANCE PROJECT GE Vernova, Inc. (NYSE: GEV) and Saudi Electricity Company (SEC) have announced the successful completion of the first gas turbine outage entirely planned and executed by GE Vernova’s Saudi engineers and specialists. This project at SEC’s 8th power plant in Riyadh highlights both companies’ commitment to fostering local talent and promoting localization within Saudi Arabia’s energy sector, in alignment with Saudi Vision 2030.

This achievement comes just months after GE Vernova, in the presence of HRH Prince Abdulaziz bin Salman, Minister of Energy, celebrated the successful rollout of the first H-class gas turbine unit completed at the GE Saudi Advanced Turbines (GESAT) facility in Dammam.

The 8th power plant in Riyadh is a strategic facility that plays a crucial role in addressing the growing electricity demands of the capital. With a production capacity exceeding 1,700 megawatts, it significantly enhances the stability of the electrical grid in Riyadh and its surrounding areas. The plant comprises several blocks, one of which is equipped with four of GE Vernova’s 7F gas turbines, collectively capable of producing close to 500 megawatts.

READ FULL ARTICLE HERE

CLOSING THE GAP – CDE LAUNCHES SYMPOSIUM TO DEFINE AND REDEFINE WASTE RECYCLING CIRCLE 2025 to take place this October in Brussels.

Populations are growing and resources are depleting.

We’re building bigger and we’re building faster than ever before in history, edging ever closer to the precipice. Yet a brighter future is possible. It is essential to balance the need to develop vital infrastructure to support urbanisation and essential products and services without costing the earth. This is the overriding message from CDE as the wet processing experts reveal plans to assemble a collective of industry front-runners to help redefine waste.

READ FULL ARTICLE HERE

News

AVANSTRATE INC. LAUNCHES GAMECHANGING DISPLAY GLASS THAT ENABLES 95% REDUCTION IN CARBON EMISSIONS

OCEANQUEST SETS SAIL IN SAUDI ARABIA TO UNLOCK THE SECRETS OF THE DEEP

Super Green SaiSei® series is an industry-first display

in Saudi Arabia, has officially launched in Jeddah. Aligned with

glass with at least 50% recycled content.

the United Nations Decade of Ocean Science for Sustainable

AvanStrate Inc. (ASI), a Vedanta Group company, announced

Development, the foundation is set to redefine ocean exploration

the launch of its Super Green SaiSei® series — an industry-

through innovation, collaboration, and public engagement.

Pioneering Foundation to Accelerate Ocean Discovery, Spark Innovation, and Strengthen Global Collaboration.

OceanQuest, a groundbreaking not-for-profit foundation based

first display glass with at least 50% recycled content that

OceanQuest’s mission is clear: to accelerate ocean discovery,

enables 95% carbon emissions reduction. Developed to

drive scientific and technological breakthroughs, and

address rising sustainability demands in the display industry,

foster global cooperation. By promoting multidisciplinary

this product not only supports customers’ ESG objectives

ocean research, the foundation will help increase ocean

but also aligns with Vedanta’s vision to lead in sustainable

literacy, elevate public awareness, and develop real-

technological advancements across high-tech industries.

world solutions to benefit humanity and the planet.

Certified by the Société Générale de Surveillance (SGS), the

“As a nation rooted in progress and innovation, we are

Super Green SaiSei® series can reduce CO2 emissions by 95%,

committed to unlocking the mysteries of the deep ocean

helping address the growing need for high-performance display

for the benefit of humanity,” said OceanQuest Chairman

glass with lower environmental impact. This breakthrough

Prince Bader bin Abdullah bin Farhan. “This initiative

highlights AvanStrate’s capabilities in transforming

reflects Saudi Arabia’s bold ambition to lead in science,

traditional manufacturing processes to meet evolving

foster collaboration, and empower the next generation.”

industry needs while supporting sustainable objectives.

READ FULL ARTICLE HERE READ FULL ARTICLE HERE

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News

REDEFINING PASSENGER JOURNEYS IN SAUDI ARABIA’S TRANSPORT SECTOR A NEW ERA OF SEAMLESS, CUSTOMER-FIRST TRAVEL IS TAKING SHAPE. S AMANTHA ROWLES, MANAGING DIRECTOR OF MOBILITY & EMERGENCY SERVICES

By Samantha Rowles, Managing Director of Mobility & Emergency Services The transportation sector in Saudi Arabia is entering a bold new phase. Driven by Vision 2030 and the country’s increasing role on the global stage, there is a strong emphasis on not just moving people efficiently—but doing so in a way that elevates the entire travel experience. The goal is to create an integrated, personalized, and engaging journey for every passenger, from start to finish.

CREATING A JOURNEY THAT STARTS WITH EXCITEMENT Today’s travelers want more than just speed and reliability—they expect intuitive design, thoughtful service, and a sense of excitement from the first point of contact.

Whether it’s a digital booking platform or a transport station, each touchpoint should deliver clarity, ease, and a warm welcome.

With major events on the horizon—such as the 2029 Asian Winter Games, Expo 2030, and the 2034 FIFA World Cup—Saudi Arabia is investing in infrastructure that delivers world-class service. This transformation aims to make the journey itself an enjoyable experience, not just a means to an end.

At Serco, our advisory arm +impact has played a key role in redesigning service delivery models for airports. From optimizing frontline staffing and training programs to improving tools and resources, we've helped improve operational efficiency and elevate the passenger experience.

News

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with global expertise, the Kingdom can deliver an unmatched travel experience.

LOOKING AHEAD - INNOVATION, SUSTAINABILITY, AND EXCELLENCE Saudi Arabia’s transport vision is about more than just movement—it’s about shaping a smarter, greener future. This includes adopting clean energy technologies, reducing environmental impact, and integrating sustainability into every facet of the journey.

New technologies like AI-driven navigation, intelligent ticketing, and real-time service updates are helping to build a system that’s as efficient as it is environmentally responsible. From design to delivery, Saudi transport is becoming both people-focused and planet-friendly.

Seamless transport experiences begin long before the journey starts

Global expertise, tailored to the Kingdom’s unique needs

PERSONALIZED, SEAMLESS,

Whether through digital channels, customer

THE ROAD AHEAD

AND TECH-DRIVEN

surveys, or face-to-face engagement,

Saudi Arabia is setting a new global benchmark

A high-functioning transport network is

gathering passenger insight is essential.

in passenger experience. With cutting-edge

one that feels smooth, customized, and

infrastructure, a focus on service excellence,

convenient at every step. That includes

These insights help shape future improvements

and a commitment to continuous innovation,

real-time updates, easy-to-use mobile

and allow transport systems to keep up

the Kingdom is turning everyday journeys

apps, and streamlined ticketing—all

with evolving trends and preferences.

into enjoyable, meaningful experiences.

designed to anticipate passenger needs.

As this transformation unfolds, passengers GLOBAL EXPERIENCE, LOCAL IMPACT

can expect a future where every ride is

Saudi Arabia’s transport systems are evolving

Delivering world-class service in Saudi Arabia

smooth, personalized, and unforgettable.

rapidly, and so are expectations. From

means combining global best practices

business travelers to tourists, passengers

with deep local understanding. At +impact,

want systems that are not only fast and safe

our approach is rooted in adapting proven

but also tailored to their preferences. By

international strategies to meet the unique

continuously gathering feedback and applying

cultural and economic context of the Kingdom.

real-time data, operators can make sure the experience stays relevant and engaging.

Whether it’s through digital ticketing innovations or multilingual customer support,

LISTENING, ADAPTING, IMPROVING

creating a transport system that resonates

An exceptional experience isn’t a one-time

with Saudi passengers—and international

effort—it requires constant refinement.

visitors—is key. By aligning local needs

Using data and feedback systems, transport providers can stay ahead of issues and respond to changing expectations. This involves not just fixing what’s broken, but anticipating what’s needed next.

Personalization and technology elevate every passenger interaction

SERCO VISIT WEBSITE

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PIF News

PIF AND SACE SIGN LANDMARK $3 BILLION MOU TO STRENGTHEN ITALIAN BUSINESS Public Investment Fund (PIF) and SACE, the Italian

PIF AND GOLDMAN SACHS ASSET MANAGEMENT SIGN AN MOU TO PARTNER ON INVESTMENT IN SAUDI ARABIA, GCC

insurance and financial group wholly owned by the

Pioneering Foundation to Accelerate Ocean Discovery,

Italian Ministry of Economy and Finance, have signed a

Spark Innovation, and Strengthen Global Collaboration.

A Strategic Collaboration to Enhance Economic Ties and Drive Vision 2030 Projects.

Memorandum of Understanding (MoU) to bolster economic

OceanQuest, a groundbreaking not-for-profit foundation based

collaboration between Saudi Arabia and Italy. The agreement

in Saudi Arabia, has officially launched in Jeddah. Aligned with

focuses on financing support for Italian private sector

the United Nations Decade of Ocean Science for Sustainable

companies engaged in projects led by PIF and its portfolio

Development, the foundation is set to redefine ocean exploration

companies, with up to $3 billion in potential financing.

through innovation, collaboration, and public engagement.

Enhancing International Financial Cooperation

OceanQuest’s mission is clear: to accelerate ocean discovery,

This agreement builds upon an already strong relationship

drive scientific and technological breakthroughs, and

between PIF and SACE, which has facilitated financing

foster global cooperation. By promoting multidisciplinary

exceeding $3 billion for PIF’s portfolio companies through

ocean research, the foundation will help increase ocean

collaborations with leading global financial institutions. As

literacy, elevate public awareness, and develop real-

the driving force behind Vision 2030, PIF remains committed

world solutions to benefit humanity and the planet.

to transforming and diversifying Saudi Arabia’s economy by

“As a nation rooted in progress and innovation, we are

fostering new sectors, businesses, and job opportunities.

committed to unlocking the mysteries of the deep ocean for the benefit of humanity,” said OceanQuest Chairman

READ FULL ARTICLE HERE

Prince Bader bin Abdullah bin Farhan. “This initiative reflects Saudi Arabia’s bold ambition to lead in science, foster collaboration, and empower the next generation.”

READ FULL ARTICLE HERE

PIF News

PIF AND FORMULA E LAUNCH GLOBAL STEM PROGRAM AHEAD OF MIAMI E-PRIX “Driving Force Presented by PIF” aims to inspire

The program is a key part of the Driving Force global

50,000+ students in electric mobility, innovation,

partnership and aims to equip young people with

and sustainability.

essential knowledge in STEM and sustainability.

PIF and Formula E have announced the launch of

Empowering youth through hands-on STEM learning

Driving Force Presented by PIF, a bold new educational

experiences.

initiative introduced ahead of the April Miami E-Prix.

READ FULL ARTICLE HERE

PIF LAUNCHES AL WAHA, SAUDI ARABIA’S FIRST NATIONAL DUTY-FREE RETAILER Pioneering a New Era in Travel Retail

Al Waha’s retail strategy will focus

and Economic Diversification.

on developing high-end duty-free

The Public Investment Fund (PIF)

outlets at key travel hubs across

has announced the launch of Al

Saudi Arabia, including airports,

Waha Duty-Free Company (Al Waha),

land border crossings, and seaports.

marking the establishment of Saudi

These retail spaces will offer a diverse

Arabia’s first nationally owned

range of premium merchandise,

duty-free retailer. As a wholly owned

featuring world-renowned brands

subsidiary of PIF, Al Waha is set to

alongside distinctive Saudi products.

redefine travel retail in the Kingdom,

Additionally, Al Waha will explore

aiming to secure a greater share of

innovative retail solutions, such as

passenger spending and elevate the

inflight shopping, to enhance the

country’s status as a global travel

overall traveler experience.

destination.

READ FULL ARTICLE HERE

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Appointments

Dr. Mark Smith joins HKA’s Advisory team in Dubai as Partner

CONNECT ON LINKEDIN

HKA, a leading global consultancy in

He has played a key role in shaping mega

advisory, risk mitigation, dispute resolution,

projects, developing capital funding

expert witness, and litigation support

strategies, and improving project controls.

services, has appointed Dr. Mark Smith as

Over the past four years, he has led Deloitte’s

Partner within its Advisory team in Dubai.

Infrastructure & Capital Projects practice

With over 30 years of consulting experience at

across the GCC and advised a major sovereign

Big 4 firms, Dr. Smith has advised governments,

wealth fund on Vision 2030 initiatives.

investors, developers, and contractors

Dr. Smith’s appointment reinforces

on complex infrastructure challenges.

HKA’s commitment to growing its advisory offering in the Middle East.

Wendy Robinson joins HKA as Director HKA, a leading global consultancy in risk

playing a key role in commercial disputes

mitigation, dispute resolution, expert

and investigations across the Middle East.

witness, and litigation support services,

She recently earned a Post-Graduate

has appointed Wendy Robinson as Director

Certificate in Artificial Intelligence,

within its Forensic Accounting and

strengthening her ability to deliver

Commercial Damages (FACD) team in Dubai.

innovative, tech-driven solutions. Wendy has

With more than 19 years of experience in

managed teams of up to 25 professionals

forensic technology, Wendy has led eDiscovery

and brings outstanding leadership

practices at Deloitte, KPMG, and Accuracy,

and strategic insight to the firm.

CONNECT ON LINKEDIN

KKR Appoints General David Petraeus as Chairman of the Middle East KKR Middle East, the regional arm of the

General Petraeus, a Partner at KKR, is the

leading global investment firm KKR, this

former Director of the CIA and Commander of

move is part of KKR’s expanded commitment

US Central Command. He also chairs the KKR

to the Middle East, where it has maintained

Global Institute and serves as a strategic advisor

offices since 2009 and invested directly since

and Board Director. His appointment aims to

2019. KKR is also establishing a dedicated

enhance KKR’s regional presence and deepen

investment team in the region, led by

strategic partnerships across the Middle East.

Managing Director Julian Barratt-Due. CONNECT ON LINKEDIN

Appointments

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Abeer AlAkel Appointed CEO of the Royal Commission for AlUla

CONNECT ON LINKEDIN

Seasoned Leader to Spearhead AlUla's

of the Productivity Department at SABB and

Cultural and Economic Transformation.

as a Senior Manager at PwC, where she led

The Board of Directors of the Royal

various strategic and operational projects.

Commission for AlUla (RCU) has officially

Educationally, Abeer holds a bachelor's

appointed Abeer bint Mohammed AlAkel as

degree in computer science from King Saud

the Chief Executive Officer of the commission.

University and has completed the leadership

This decision, announced recently, follows her

development program at Harvard University,

tenure as Acting CEO since January 2024. ​

equipping her with a robust foundation in

Abeer has been an integral part of RCU since

technology and executive leadership.

its inception in 2017, holding pivotal roles such

Her appointment comes at a critical juncture

as Chief of Special Initiatives and Partnerships.

as RCU continues its mission to develop AlUla

Her leadership has been instrumental in

into a premier cultural and heritage destination,

advancing AlUla's transformation into a

aligning with Saudi Arabia's Vision 2030

global destination celebrated for its rich

objectives. Abeer's extensive experience and

culture, heritage, and natural beauty.

visionary leadership are poised to drive AlUla's

Before joining RCU, Abeer amassed

ongoing development, ensuring a harmonious

substantial experience in both the public

blend of economic growth, environmental

and private sectors. She served as Director

stewardship, and community empowerment.​

We would love to hear about your new appointees, please share these with us and we will include them here and on our website.

Email us at saudiprojects@tpg.media

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INDUSTRY SECTOR - FORMWORK

FORMWORK EXCELLENCE ENSURING STRUCTURAL INTEGRITY IN SAUDI ARABIA’S CONSTRUCTION LANDSCAPE.

INDUSTRY SECTOR - FORMWORK

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INDUSTRY SECTOR - FORMWORK

eneath every great structure lies a foundation of precision, strength,

and innovation. In Saudi Arabia’s dynamic construction sector, that foundation often starts with one element: formwork.

Quality formwork ensures structural integrity In extreme temperatures and fast-paced

EFFICIENCY IN TIME, COST, AND RESOURCES Reusable systems have redefined the economics of construction. With faster assembly and dismantling, projects move ahead on time and within budget.

schedules, only precision-engineered As the Kingdom surges forward with

formwork can ensure successful outcomes.

visionary mega developments, the demand

Moreover, efficient curing, reduced waste, and compatibility with sustainable

for reliable, efficient, and climate-resilient

SAFETY IS NON-NEGOTIABLE

materials make formwork a key player

formwork solutions has never been greater.

Modern formwork does more than mold

in Saudi Arabia’s Vision 2030 goals.

concrete, it protects people. With built-in safety THE BACKBONE OF QUALITY CONSTRUCTION

features and ergonomic access, formwork has

CLIMATE CHALLENGES DEMAND INNOVATION

Formwork, though temporary in its presence,

become a frontline tool in reducing workplace

Construction in the Kingdom faces its own

leaves a permanent impact. Whether

injuries. In a country ramping up health and

set of environmental hurdles. Extreme

shaping a high-rise in Riyadh or forming

safety regulations, this is no small matter.

heat can distort traditional timber systems

the infrastructure of NEOM, well executed

or accelerate concrete curing. Today’s

formwork defines the geometry, strength,

On the contrary, poorly installed or

formwork systems, built from aluminum or

and aesthetic of the final structure.

inferior formwork can result in devastating

coated composites, withstand these harsh

collapses, injuries, and costly delays.

conditions while maintaining precision.

INDUSTRY SECTOR - FORMWORK

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Innovative technologies boost construction efficiency TECHNOLOGY AT THE FOREFRONT From IoT-integrated curing sensors to Controlled Permeability Formwork (CPF), new innovations are pushing formwork into the realm of high-tech engineering. CPF enhances surface durability by removing excess water during curing, while Insulated Concrete Formwork (ICF) contributes to energy efficiency.

Flexible formwork, using tensioned fabric molds, allows for new architectural freedoms—and reduced material use.

Adaptation to climate is essential for success

BEYOND THE MOLD As Saudi Arabia continues its construction boom, powered by ambition and backed

The shortage of skilled labor also places

collaborators. The right partner brings

by Vision 2030, formwork will remain

pressure on ease-of-use. Modular and

engineering expertise, regional experience, and

a silent but vital hero on every.

intuitive systems help bridge this gap

adaptive systems suited to local site conditions.

and ensure consistent outcomes.

Many now offer on-site technical support, FINDING THE RIGHT PARTNER

training programs, and smart technologies

Formwork suppliers today are more

that integrate with project monitoring tools

than material vendors, they are strategic

streamlining construction from the ground up.

Partner experience shapes project outcomes

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INDUSTRY SECTOR - SMART BUILDINGS

SMART BUILDINGS INTEGRATING ADVANCED TECHNOLOGIES FOR EFFICIENCY AND SUSTAINABILITY IN THE KINGDOM’S CONSTRUCTION SECTOR.

INDUSTRY SECTOR - SMART BUILDINGS

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INDUSTRY SECTOR - SMART BUILDINGS

n the evolving landscape of Saudi Arabia’s construction sector, few

concepts hold as much promise or urgency as smart buildings. As the Kingdom pushes forward with its Vision 2030 ambitions, the integration of advanced building technologies is emerging as a defining factor in how efficiently, sustainably, and intelligently buildings are designed, constructed, and operated.

At its core, a smart building is more than just bricks and mortar; it’s a living, responsive environment powered by data. Equipped with sensors, automation systems, and real-time monitoring tools, these buildings manage functions such as lighting, heating, ventilation, air conditioning, and security without human intervention. The result is a seamless experience for occupants, coupled with significant operational efficiencies for owners and developers. Smart buildings, according to experts at Autodesk and Cisco, are essentially environments that can “connect, analyze, and optimize their performance” in real-time,improving comfort, lowering costs, and reducing environmental impact.

THE BENEFITS OF BUILDING SMART The advantages of smart buildings span multiple

Safety is another important area where smart

challenge. Design teams and developers

dimensions. Energy efficiency is perhaps the

buildings excel. Integrated security systems

must work hand in hand with IT experts to

most tangible benefit, particularly in a region

provide real-time surveillance and access

build secure digital environments that are

like Saudi Arabia where cooling loads are high

control, increasing protection for both people

resilient against hacking or system failure.

and energy use can be intense. Intelligent

and assets. These systems, combined with

lighting systems, for instance, automatically

data analytics, can detect unusual activity

Another key consideration is education and

adjust based on occupancy and natural

patterns and respond proactively, giving facility

change management. Many occupants and

daylight availability. HVAC systems respond

managers unprecedented levels of oversight.

building operators are still unfamiliar with

dynamically to external weather conditions and

the capabilities of smart systems. Designing

internal usage patterns, ensuring that energy

DESIGNING AND CONSTRUCTING SMART

intuitive interfaces and investing in training

is used only when and where it’s needed.

Creating a smart building begins long before

ensures that users can engage with the

a single brick is laid. It starts with intentional

building’s features confidently and effectively.

In turn, these efficiencies translate to cost

design that prioritizes interoperability,

savings. With energy prices fluctuating and

scalability, and user-centricity. Systems must be

RETROFITTING THE PAST,

long-term operational expenditures a major

able to communicate with each other, and the

PREPARING FOR THE FUTURE

concern for developers, the economic case for

digital infrastructure must be built to evolve.

Not all smart buildings need to be built

smart technologies becomes clear. Beyond

That means integrating adaptable hardware

from scratch. In Saudi Arabia, where many

savings, smart buildings also provide a superior

and software that can accommodate future

existing structures remain energy-inefficient

user experience. From personalized climate

upgrades without requiring full-scale overhauls.

and outdated, retrofitting offers a practical,

control to improved indoor air quality and

cost-effective path forward. A smart retrofit

lighting levels tailored to circadian rhythms, the

Cybersecurity is also top of mind. With so

typically begins with an energy audit to

modern building becomes a space designed

many connected devices gathering sensitive

identify where improvements can be made.

for health, productivity, and well-being.

data, protecting this information is a critical

Upgrades might include installing smart

INDUSTRY SECTOR - SMART BUILDINGS

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Red Sea Project, smart infrastructure is being

control and real-time responsiveness across a

baked into the very DNA of these developments.

wide array of building functions. As materials science advances, sustainable building materials

Economic necessity is also driving this shift.

that work in harmony with smart systems will

Operational savings, asset longevity, and

redefine what’s possible in construction.

increased occupant satisfaction all contribute to better returns on investment. Meanwhile,

Perhaps most importantly, smart buildings

global regulatory trends are moving toward

will become healthier spaces. As the

mandates that will require the use of

importance of indoor air quality, natural

energy-efficient, connected systems in both

lighting, and thermal comfort becomes

commercial and residential buildings.

more widely recognized, buildings will increasingly be designed not only to conserve

In short, the question is no longer

resources but to promote well-being.

“why” smart buildings, but “how fast” can we implement them.

Smart buildings are not just the future of Saudi Arabia’s construction industry, they are

THE ROAD AHEAD: WHAT’S NEXT?

the present. With benefits that touch every

The future of smart buildings in Saudi Arabia

aspect of design, construction, operations,

is both ambitious and exciting. Artificial

and user experience, the move toward smarter

Intelligence (AI) is set to become a key player,

infrastructure is both inevitable and essential.

enabling buildings to not only respond

For developers, architects, engineers, and

but predict and optimize performance

policymakers alike, embracing smart building

automatically. Predictive maintenance, powered

principles is key to building a more sustainable,

by AI and big data, can identify and address

livable, and technologically advanced Kingdom.

system issues before they cause breakdowns, further enhancing reliability and efficiency.

The Internet of Things (IoT) will also continue to meters, LED lighting with motion sensors, or integrating automated HVAC controls.

The modular nature of many smart systems means that these technologies can be phased in over time, minimizing disruption to occupants while still delivering measurable benefits. Retrofit projects are increasingly being supported by government incentives in the Kingdom, as Saudi Arabia looks to reduce energy consumption and lower its carbon footprint across all sectors.

WHY SMART SHOULD BE THE STANDARD The case for smart buildings is no longer just compelling, it’s becoming a requirement.

The Kingdom is rapidly modernizing its infrastructure in alignment with national sustainability targets and international environmental standards. As part of Vision 2030, Saudi Arabia is investing billions into digital transformation and smart city development.

From NEOM and The Line to Qiddiya and the

drive innovation, enabling even more granular

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IDEAL STANDARD - GETTING TO KNOW FREDERICK TRZCINSKI

WHERE DESIGN MEETS PERFORMANCE SAUDI PROJECTS INTERVIEWS FREDERICK TRZCINSKI, VICE PRESIDENT COMMERCIAL IDEAL STANDARD MENA.

IDEAL STANDARD - GETTING TO KNOW FREDERICK TRZCINSKI

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IDEAL STANDARD - GETTING TO KNOW FREDERICK TRZCINSKI

REDERICK TRZCINSKI: Ideal Standard’s

The Gusto kitchen collection elevates

recent product launches demonstrate

functionality with premium design and

and its ambitious Vision 2030 goals.

its commitment to innovation, sustainability,

precision, while Ceratherm Navigo showers

SAUDI PROJECTS: How does the La Dolce

and design excellence, catering to the evolving

offer intuitive temperature control and

Vita® collection represent Ideal Standard’s

needs of modern architecture and construction.

enhanced safety, ensuring a superior showering

commitment to combining design and

Among the latest innovations, La Dolce Vita, a

experience. Additionally, the Ultraflat Evo

functionality for modern construction projects in

collection inspired by timeless Italian elegance,

shower trays combine modern aesthetics

Saudi Arabia?

brings a harmonious blend of luxury, comfort,

with practical performance, offering seamless

FREDERICK TRZCINSKI: La Dolce Vita® features

and functionality, reflecting Ideal Standard’s

installation and improved drainage for

solutions for the entire bathroom, from vanities

deep-rooted design expertise. Alu+, a stylish

contemporary spaces.

and vessels, toilets, bidets and bathtubs to

and sustainable shower system, introduces a

mixer taps, shower products and accessories.

sleek aluminium design that enhances both

By consistently introducing cutting-edge, high-

What’s more, the new range is compatible

durability and water efficiency, while Solos, an

performance, and sustainable solutions, Ideal

with Ideal Standard’s wider product portfolio,

all-in-one basin and faucet solution, seamlessly

Standard continues to set new benchmarks in

thanks to the company’s Singular™ philosophy,

integrates technology with aesthetics, creating

bathroom and kitchen innovation, reinforcing

meaning designers and customers can indulge in

a minimalist and sophisticated bathroom

its position as a trusted partner for architects,

whatever suits their vision.

experience.

designers, and developers worldwide, and supporting the fast-developing Saudi market

SAUDI PROJECTS: Sustainability is becoming

IDEAL STANDARD - GETTING TO KNOW FREDERICK TRZCINSKI

27

increasingly important in construction. How

tomorrow. We've invested in technology to save

of our ceramic waste and are actively working to

does Ideal Standard incorporate sustainable

and recover energy, and we’re transitioning

achieve 100% recycling in the near future.

practices and technologies into its product

to renewable electricity in many facilities.

range?

Our German fittings plant’s new solar campus

PROTECTING NATURAL RESOURCES

FREDERICK TRZCINSKI: With sustainability

generates green energy on-site.

We replace virgin timber in bathtubs with

as a central pillar of its business, the Villeroy

Bagasse, a sugar production by-product. Our

& Boch Group is committed to building a

GREENER PACKAGING

furniture uses sustainably sourced wood from

more sustainable future. The Ideal Standard

Our goal is to eliminate single-use plastics in

certified forests, and we develop water-saving

brand contributes to this strategy by reducing

all our packaging. We remove unnecessary

products.

CO₂ emissions, using recycling processes,

packaging, use recycled materials, and ensure

eliminating unnecessary plastic from packaging,

virgin cardboard is Chain of Custody-certified

TRANSPARENCY WITH EPDS

and developing products that help save water

when recycled options aren’t available.

We have published independently verified

and energy. Acting responsibly is crucial to our

Environmental Product Declarations (EPDs) for

success and delivers lasting benefits to our

RECYCLING AND WASTE MANAGEMENT

over 5,000 products. An EPD is a standardised

partners, customers, and employees.

Our zero waste to landfill initiative ensures we

and verified report that communicates

recycle 100% of our brass and acrylic waste. We

transparent and comparable information about

currently recycle 70%

the environmental impact of a product.

REDUCING OUR CARBON FOOTPRINT Achieving carbon neutrality is crucial for a better

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IDEAL STANDARD - GETTING TO KNOW FREDERICK TRZCINSKI

EMPLOYEE SAFETY AND DIVERSITY

Together, with a holistic approach, we aim

Our products are made in safe, healthy

for long-term positive environmental impact,

conditions that promote diversity and inclusion.

integrating sustainability into our core business.

We ensure all suppliers comply with our Code of Conduct and follow a holistic sustainability path.

SAUDI PROJECTS: Ideal Standard has been a trusted name in the industry for years. What key

ECOLOGIC:

factors differentiate your company’s products

We want to make it as easy as possible for

from others in the Saudi construction market?

our customers to make sustainable choices

FREDERICK TRZCINSKI: Ideal Standard has

across all bathroom categories. This requires

been committed to enhancing life quality for

us to rethink our production processes and

over a century. Today, our mission to push the

reduce the ecological impact of our products

boundaries of modern living is more vital than

over their entire lifespan. That is why we

ever. We blend bathroom design, functionality,

developed EcoLogic – a new approach to

sustainability, and creative vision to provide

product development that focuses on four

solutions for residential and non-residential

values, allowing us to integrate sustainability in

spaces. Collaborating with architects, designers,

our manufacturing processes and our finished

urban planners, and researchers, we craft

products. The four values touch every phase of

bathroom solutions that meet contemporary

a product’s life-cycle and focus on reducing CO2

challenges and elevate living spaces. Our

emissions and waste, saving energy, water and

'Together for Better' philosophy emphasizes

other natural resources, promoting hygiene and

close cooperation with customers and partners

protecting vulnerable users.

for lasting satisfaction.

IDEAL STANDARD - GETTING TO KNOW FREDERICK TRZCINSKI

29

Now, with our strategic integration with Villeroy

developers and architects in creating flexible,

and aesthetically refined washrooms and

& Boch, we are further strengthening our ability

tailored solutions for large-scale projects?

bathrooms. No matter the project size, our team

to deliver premium, high-performance solutions

FREDERICK TRZCINSKI: Where It All Comes

of dedicated experts provides tailored guidance

that set new standards in design and innovation.

Together – One Singular™ Journey Singular™

and support, ensuring a smooth experience from

This collaboration expands our expertise,

is Ideal Standard’s all-in-one approach to

concept to completion.

bringing together two industry leaders to offer

specification, project, and design services,

an even broader range of aesthetic, sustainable,

streamlining the entire process with one

Designed for performance and reliability,

and technologically advanced bathroom

supplier, one point of contact, and one complete

Singular™ incorporates cutting-edge technology

solutions. By merging design, performance, and

portfolio—eliminating complexity and ensuring

to deliver comfort, safety, hygiene, durability,

sustainability, we continue to create superior

a seamless, high-quality solution.

and efficiency, setting a new benchmark in

products for private and public bathrooms,

bathroom and washroom standards. Backed

focusing on comfort, safety, hygiene, durability,

With zero design compromises, Singular™

by over 100 years of innovation, Ideal Standard

and environmental responsibility.

enables effortless mixing, matching, and

continues to shape the future of bathroom

pairing across Ideal Standard’s product ranges,

design, offering timeless solutions built on a

SAUDI PROJECTS: Can you tell us more about

guaranteeing that every element fits together

legacy of expertise, quality, and excellence.

the Singular™ philosophy and how it supports

perfectly to create harmonious, functional,

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IDEAL STANDARD - GETTING TO KNOW FREDERICK TRZCINSKI

SAUDI PROJECTS: With Vision 2030 driving major development in Saudi Arabia, how does Ideal Standard plan to support the country’s growing demand for infrastructure and real estate projects?

FREDERICK TRZCINSKI: With Vision 2030 accelerating infrastructure and real estate development in Saudi Arabia, Ideal Standard is committed to supporting the country’s transformation by providing innovative, high-performance, and sustainable sanitary solutions tailored to large-scale projects.

Through its expertise in design, performance, and sustainability, the brand partners with key stakeholders—including developers, architects, and government bodies—to deliver solutions that align with the highest international standards. The brand’s extensive portfolio of durable and aesthetically refined products caters to the luxury hospitality, residential, and commercial sectors, which are at the heart of Vision 2030’s growth. Additionally, Ideal Standard’s local presence and supply chain efficiency ensure timely project execution, while its commitment to training and knowledgesharing equips industry professionals with the expertise needed to drive innovation in Saudi Arabia’s evolving construction landscape.

IDEAL STANDARD - GETTING TO KNOW FREDERICK TRZCINSKI

31

By combining technological advancements, sustainability-driven solutions, and strategic partnerships, Ideal Standard reinforces its position as a trusted partner in the country’s ambitious transformation.

SAUDI PROJECTS: How does Ideal Standard’s focus on technological innovation such as AquaBlade® and PreciTherm and FirmaFlow® and BlueStart®iX benefit both construction partners and end users in terms of efficiency and sustainability?

FREDERICK TRZCINSKI: Ideal Standard’s commitment to technological innovation, including AquaBlade®, PreciTherm, FirmaFlow®+, and BlueStart® iX, enhances efficiency, sustainability, and performance for both construction partners and end users. AquaBlade® offers silent, splashfree, and highly efficient flushing, ensuring superior hygiene and water saving, making

32

IDEAL STANDARD - GETTING TO KNOW FREDERICK TRZCINSKI

it ideal for high-traffic environments such as

and maintenance efficiency. These innovations

real estate development, the industry requires

hospitality, healthcare, and commercial spaces.

not only support end users with improved

trusted, long-lasting, and high-performance

PreciTherm’s thermostatic mixing technology

functionality, hygiene, and cost savings but also

solutions that meet the highest standards of

delivers precise temperature control, improving

provide construction partners with durable,

design, functionality, and sustainability.

energy efficiency while ensuring user safety and

water-efficient solutions that align with green

comfort. FirmaFlow®+ features Click Technology,

building certifications and Saudi Arabia’s Vision

At Ideal Standard, we address these challenges

allowing users to limit water flow and reduce

2030 sustainability goals.

through our wide range of high-quality, durable

usage by up to 50%, while its LightMove®

solutions, which have been trusted for decades

function enables finer temperature adjustments,

SAUDI PROJECTS: What are some of the key

preventing scalding and enhancing usability

challenges facing the bathroom solutions sector

FirmaFlow®+ continues to set the standard for

in Saudi Arabia, and how is Ideal Standard

We strongly believe in partnerships and work

ceramic discs through exceptional engineering

positioning itself to address them?

closely with developers, architects, and project

and extraordinary durability, offering heat

FREDERICK TRZCINSKI: The bathroom

stakeholders to assess their specific needs

resistance up to 90°C. FirmaFlow®+ delivers

solutions sector in Saudi Arabia faces several

and offer tailored solutions that best fit their

incredibly smooth operation for 750,000 cycles,

key challenges, including rapid urbanization,

requirements. Our team actively engages in

ten times the EU norm (EN817) and enough

evolving sustainability regulations, increasing

understanding the evolving market demands,

to last a family of four 20 years. BlueStart® iX

demand for high-quality and durable solutions,

ensuring that our products provide the best

integrates touchless technology with energy-

and the need for customized products that align

balance of aesthetics, performance, and

saving cold water activation, reducing water

with diverse project requirements. With Vision

sustainability.

and energy waste while improving hygiene

2030 driving large-scale infrastructure and

in both residential and commercial projects.

IDEAL STANDARD - GETTING TO KNOW FREDERICK TRZCINSKI

33

We strongly believe in collaboration, working closely with developers, architects, and industry stakeholders to understand project-specific needs and provide tailored solutions that enhance design and performance.

To further strengthen our presence in Saudi Arabia, we are investing in local engagement and expertise, ensuring that our team remains actively involved in supporting industry professionals with the right solutions for every project. By combining design excellence, superior performance, and long-standing trust, Ideal Standard continues to play a key role in shaping the future of bathroom solutions across the Gulf region.

SAUDI PROJECTS: Any final thoughts or things to add?

FREDERICK TRZCINSKI: "At Ideal Standard, our commitment to design, performance, and sustainability drives everything we do. As Saudi Arabia’s market continues to evolve, we remain dedicated to delivering high-quality, innovative solutions that seamlessly blend functionality with aesthetics. By working closely with our partners and continuously adapting to industry needs, we ensure that our product innovation, we embody our ‘Together for Better’ philosophy, creating lasting solutions that contribute to a more sustainable and dynamic future."

Additionally, our Product Management and R&D

FREDERICK TRZCINSKI: Looking ahead, Ideal

teams are continuously working on enhancing

Standard’s long-term goals in the Gulf region,

our product offerings, incorporating cutting-

particularly in Saudi Arabia, focus on expanding

edge technologies and sustainable innovations

our product offerings, strengthening our market

to elevate the efficiency, hygiene, and water-

presence, and fostering long-term partnerships

saving capabilities of our solutions. By staying

to meet the region’s growing demand for high-

at the forefront of design and technological

quality and durable bathroom solutions.

advancements, Ideal Standard remains a trusted partner in shaping Saudi Arabia’s modern and

We are committed to providing innovative,

sustainable built environment, supporting the

sustainable, and high-performance products

Kingdom’s vision for a smarter, more sustainable

that cater to residential, commercial, and

future.

hospitality projects while ensuring efficiency, hygiene, and long-term reliability.

SAUDI PROJECTS: Looking ahead, what are

IDEAL STANDARD +971 4 804 2400

your long-term goals for Ideal Standard in the

Our strategy includes broadening our product

Gulf region, particularly in terms of expanding

portfolio with solutions that integrate water

your product offerings and strengthening your

efficiency, smart technology, and advanced

presence in Saudi Arabia?

functionality, ensuring they align with modern construction standards and sustainability goals.

VISIT WEBSITE EMAIL US

34

RED SEA GLOBAL - UNVEILS EXCLUSIVE NEW LUXURY HOMES

RED SEA RESIDENCES UNVEILS EXCLUSIVE NEW LUXURY HOMES AT THE RED SEA A NEW STANDARD OF SOPHISTICATED LIVING WITH RITZ-CARLTON RESERVE, JUMEIRAH, AND MIRAVAL RESIDENCES

RED SEA GLOBAL - UNVEILS EXCLUSIVE NEW LUXURY HOMES

35

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RED SEA GLOBAL - UNVEILS EXCLUSIVE NEW LUXURY HOMES

Residents benefit from Red Sea Global’s commitment to environmental conservation and sustainable luxury

RED SEA GLOBAL - UNVEILS EXCLUSIVE NEW LUXURY HOMES

R

37

ed Sea Residences has revealed the

“We are proud to expand the Red Sea Residences

latest luxury developments available

branded offering with the addition of Ritz-

for purchase at The Red Sea destination, adding

Carlton Reserve, Jumeirah, and Miraval. These

Nujuma, a Ritz-Carlton Reserve, Jumeirah, and

developments reflect our vision for creating

Miraval to its growing portfolio of world-class

world-class communities that offer not just a

branded residences. These exclusive homes

place to live, but an island lifestyle that brings

combine sophisticated architectural design with

together nature, vibrancy, and luxury.” – Nick

the highest standards of hospitality, ensuring an

King, Group Chief Development Officer, RSG

unparalleled living experience.

NUJUMA, A RITZ-CARLTON RESERVE Part of Red Sea Global (RSG), Red Sea

RESIDENCE

Residences upholds a commitment to

Nestled on the secluded Ummahat Island, 26km

responsible development, ensuring that the

from the mainland, Nujuma offers 21 super

pristine environment surrounding these luxury

prime villas surrounded by crystal-clear waters

properties is preserved. This approach not only

and pristine white sands. Accessible only by

safeguards residents’ sea views and access to

chartered boat or seaplane, it is one of the most

unspoiled beaches but also protects property

exclusive residential locations in the world.

values over time.

Nujuma, Jumeirah, and Miraval bring world-class luxury to The Red Sea’s exclusive residential offerings

38

RED SEA GLOBAL - UNVEILS EXCLUSIVE NEW LUXURY HOMES

Jumeirah Residences introduces refined beachfront living with private infinity pools and panoramic Red Sea views

Within the resort, Talise Spa offers a sanctuary for self-discovery, featuring relaxation treatments, a fitness center, and a holistic wellness approach designed to restore balance and harmony.

Since opening less than a year ago, several villas

Designed by Champalimaud, the interiors reflect

have already been acquired before reaching the

a blend of contemporary craftsmanship and

MIRAVAL RESIDENCES

open market. Future residents will enjoy the

serene elegance, seamlessly integrating with the

Designed for holistic living, Miraval Residences

signature Ritz-Carlton experience, renowned for

natural surroundings.

features 20 exclusive homes centered around

its refined elegance, world-class amenities, and breathtaking natural setting.

wellness and mindful living. Each villa includes Each beachfront home features a private infinity

a private wellbeing area with uninterrupted sea

pool, spacious terraces, and panoramic Red Sea

views and access to Miraval Life in Balance Spa—

JUMEIRAH RESIDENCES

views. Residents will also enjoy exclusive access

the largest spa on the island.

Located on Shura Island, Jumeirah Residences

to a range of resort amenities, including elevated

offers 32 waterfront homes, ranging from one- to

dining destinations, padel courts, and a sun

Residents will experience a transformative

four-bedroom properties.

terrace with uninterrupted sea views.

wellness journey, featuring pioneering activities, exclusive spa treatments, hydrotherapy, and

RED SEA GLOBAL - UNVEILS EXCLUSIVE NEW LUXURY HOMES

39

Miraval Residences offers holistic wellness living with transformative mindfulness experiences and the largest spa on the island home is powered by 100% renewable energy, contributing to RSG’s goal of a 30% net conservation benefit for local ecosystems by daily wellbeing programs. Miraval’s architecture,

2040.

by Foster + Partners, harmonizes with the surrounding natural beauty, creating a tranquil

The Red Sea destination, already one of the

retreat for residents.

world’s most sought-after locations, welcomed its first guests in 2023 and now boasts five

EXPANDING RED SEA RESIDENCES’

operational hotels. With Red Sea International

PORTFOLIO

Airport ensuring seamless access, and Phase

These new developments join RSG’s expanding

One of The Red Sea set for completion in 2025,

portfolio of luxury residences that complement

this exclusive lifestyle opportunity continues to

its world-class resorts. Every Red Sea Residences

attract discerning homeowners.

The Red Sea destination continues to expand, with five hotels already welcoming guests and a dedicated international airport ensuring seamless access

RED SEA GLOBAL VISIT WEBSITE

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RED SEA GLOBAL - AMAALA HEALTH & SAFETY TRAINING

RED SEA GLOBAL LAUNCHES FIRST HEALTH & SAFETY TRAINING ACADEMY AT AMAALA NEW ACADEMY SETS A BENCHMARK FOR SAFETY TRAINING IN SAUDI ARABIA.

RED SEA GLOBAL - AMAALA HEALTH & SAFETY TRAINING

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RED SEA GLOBAL - AMAALA HEALTH & SAFETY TRAINING

ed Sea Global (RSG), the visionary

The new facility offers free training to RSG’s

developer behind Saudi Arabia’s

workforce, partners, and contractors,

RSG trained 1,000 workers during the academy’s pilot phase

regenerative tourism destinations The Red Sea

reinforcing essential construction and safety

and AMAALA, celebrated a major milestone with

skills. RSG’s comprehensive training programs

the opening of its first Health & Safety Training

adhere to the highest international standards

Academy. Following a successful pilot phase,

and have received certifications from globally

institution for health & safety training for Saudi

which trained 1,000 workers, the academy was

recognized organizations such as Highfield,

Arabia and beyond," said John Dunne, Group

officially inaugurated at AMAALA, RSG’s second

IOSH, and NEBOSH.

Head of Health & Safety at RSG.

been trained, with numbers soaring as the

"As our first dedicated training centre, the

A standout feature of the academy is its

program’s momentum builds. This initiative

AMAALA Health & Safety Training Academy

innovative approach to safety training. Unlike

is transforming the workforce, setting new

is designed to empower our partners and

traditional classroom-based instruction,

standards for safety and skill, and shaping a

contractors with enhanced construction and

the curriculum is built around immersive,

culture of expertise that will redefine excellence

safety practices. By ensuring exemplary safety

construction-themed simulations. This

and drive the future of safety.

protocols across all RSG’s developments, the

practical, hands-on methodology is the first

academy aims to become the benchmark

of its kind in Saudi Arabia, demonstrating

destination. To date, over 2918 workers have

RED SEA GLOBAL - AMAALA HEALTH & SAFETY TRAINING

43

Practical, simulationbased learning sets this academy apart

quality assurance practices, and adherence to

theoretical and practical exercises using

milestones in recent years. In 2024, the company

equipment such as scaffolding, walking work

recorded 10 million work hours without a Lost

platforms, gantry cranes, confined space

Time Injury (LTI) on Shura Island, which is set for

chambers, and CPR training facilities.

completion this year. Similarly, Shebara Resort

health and safety standards.

RSG has consistently demonstrated a commitment to safety, achieving remarkable

reached 14 million hours without an LTI before Over 20 Health & Safety training materials

opening its doors in October 2024.

will be developed on various topics, designed with clear, easy-to-understand language and

The Red Sea has been welcoming guests since

a strong focus on visuals to enhance worker

2023, with five hotels now in operation. Red

comprehension. The latest addition is the

Sea International Airport, strategically located

Hand & Power Tools training, which combines

within a three-hour flight of 250 million people

25% classroom learning with 75% hands-on

and within eight hours of 85% of the global

practical demonstration. To ensure the safe use

population, began domestic flight operations

of power tools, this training is now mandatory

in September 2023. International flights

for all workers handling them. Upon successful

commenced in April 2024, with a twice-weekly

completion, participants receive a competency

route connecting The Red Sea and Dubai

card as proof of their training.

International Airport.

RSG has secured an official license to provide

Meanwhile, AMAALA’s first phase is set to

IOSH Working Safety Training in both English

welcome its inaugural guests in 2025. Once

and Hindi. This one-day course, designed for

fully developed, the destination will feature

workers and safety-conscious professionals,

more than 4,000 hotel rooms across 30 hotels,

focuses on hazard mitigation and workplace

1,200 high-end residential villas, apartments,

safety awareness. Following a thorough

and estate homes. Additionally, AMAALA will

evaluation of RSG’s training standards and

establish a thriving community for over 15,000

facilities, IOSH granted authorization for RSG

residents and workers, reinforcing its vision for a

to conduct the course in-house, eliminating the

dynamic and sustainable living environment.

need for third-party providers.

With the launch of the AMAALA Health & "Our recent IOSH accreditation marks a

Safety Training Academy, RSG has set a new

real-world consequences of safety violations

significant milestone in RSG's commitment

benchmark for safety education in Saudi Arabia’s

and reinforcing best practices through visual

to safety excellence. As an approved partner

construction and tourism sectors. Through

learning.

and licensed provider of the IOSH Working

cutting-edge training programs and strategic

Safely course in both English and Hindi, we

industry collaborations, the company continues

The success of the academy has been

are equipping our workforce and partners

to pave the way for a safer and more sustainable

bolstered by collaborations with key industry

with vital safety skills that transcend language

future.

leaders. MSA Safety Company has contributed

barriers. This partnership with IOSH reflects our

harnesses and lifeline systems, Reda provided

dedication to fostering a safe and inclusive work

personal protective equipment, and ACROW

environment across all our projects," added Mr.

supplied a walking work platform, all

Dunne.

enhancing the hands-on training experience.

Further solidifying its status as a leader in safety Equipped with modern indoor classrooms,

training, RSG has been recognized as a Centre

outdoor training stations, and specialized

of Excellence by Highfield International. This

safety areas, the academy fosters a robust

prestigious designation follows an extensive

safety culture. Trainees engage in both

review of RSG’s work-based learning initiatives,

RED SEA GLOBAL (RSG) VISIT WEBSITE

44

WILD TALENT

BEYOND WOMEN’S DAY WHY COMPANIES MUST INVEST IN TRAINING FOR LASTING IMPACT FOR OVER SEVEN YEARS, WILD: WOMEN IN LEADERSHIP DELIVER (NOW WILD TALENT) HAS BEEN ON THE GROUND, WORKING CLOSELY WITH ORGANIZATIONS AND FEMALE PROFESSIONALS ACROSS THE MIDDLE EAST. WE HAVE SEEN FIRSTHAND THE EXTRAORDINARY POTENTIAL OF WOMEN—HIGHLY EDUCATED, AMBITIOUS, AND EAGER TO CONTRIBUTE AT THE HIGHEST LEVELS. YET DESPITE THEIR IMPRESSIVE ACADEMIC QUALIFICATIONS, A PERSISTENT GAP REMAINS IN CONFIDENCE AND ESSENTIAL SOFT SKILLS NEEDED TO THRIVE IN TODAY’S WORKPLACE.

WILD TALENT

E MMA BURDETT, FOUNDER, WILD TALENT

45

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WILD TALENT

W

hile companies increasingly champion gender diversity, many rely on PR-

driven initiatives and one-off events, such as International Women’s Day, to showcase their commitment. However, these symbolic efforts fail to address the real challenges women face in advancing their careers. Awareness campaigns and celebratory panels may spark important conversations, but they do not provide the training, mentorship, and strategic career development necessary to prepare women for leadership roles. True impact requires a long-term, structured approach that equips women with the practical skills, knowledge, and confidence to succeed.

The business case for training has never been stronger. Research consistently shows that organizations with robust learning and development programs experience higher engagement, increased retention, and stronger financial performance. Companies that invest in employee training see greater profitability than those that do not, while 50% of employees consider leaving their jobs due to a lack of professional development opportunities.

Despite these statistics, many companies treat training as an afterthought, implementing it only in response to high turnover or shifting business demands. Leading organizations, however, recognize training as a proactive investment—one that ensures their workforce, particularly women, is continually developing the capabilities needed to lead, innovate, and drive long-term business success.

LEADERSHIP ISN’T JUST ABOUT HIRING MORE WOMEN. IT’S ABOUT PREPARING THEM TO LEAD. Through our work at WILD Talent, we have identified a consistent trend. Women enter the workforce with strong academic credentials but often lack confidence in leadership, decisionmaking, executive presence, public speaking, and stakeholder influence. Without targeted training to address these challenges, many struggle to progress into senior roles, reinforcing the barriers that prevent true gender parity.

The most in-demand skills today—resilience, adaptability, digital fluency, communication, negotiation, and emotional intelligence,

WILD TALENT

47

as well as addressing the all-important

A LEADERSHIP PIPELINE ISN’T BUILT

businesses to create environments where female

confidence gap—are precisely where many

OVERNIGHT. INVEST IN WOMEN TODAY

talent is nurtured, retained, and elevated.

women feel underprepared. Without ongoing

FOR SUCCESS TOMORROW.

development, these gaps persist, limiting

At WILD Talent, we do not rely on assumptions.

GENDER DIVERSITY ISN’T A CHECKBOX. IT’S A

career progression and leaving businesses

Our programs are built on years of research,

COMMITMENT TO LEADERSHIP EXCELLENCE.

without a strong pipeline of female leaders.

real-world insights, and direct engagement with

At WILD Talent, we are here to drive real,

female professionals and corporate leaders

lasting change. The companies that invest

Saudi Arabia’s Vision 2030 has made remarkable

across the GCC. We have seen incredible talent

in women today will be the ones that lead

strides in increasing women’s participation in

across industries, yet time and time again, we

tomorrow. We partner with organizations

the workforce, surpassing its initial target of 30%

witness the same barriers: confidence gaps, lack

to offer a 360-degree approach to attracting

ahead of schedule. However, hiring more women

of strategic career positioning, and a need for

and, more importantly, retaining top female

is only the first step. For meaningful change,

stronger leadership skills. Our work is designed

talent. Diversity should never be a box-ticking

companies must invest in comprehensive

to bridge this gap by equipping women with

exercise; it must be a strategic, long-term

training programs that go beyond recruitment

the tools they need to excel. From leadership

commitment to gender equality, leadership

numbers and focus on preparing women

training to communication mastery, from

excellence, and business success. Let’s work

for leadership. Organizations that prioritize

executive coaching to structured mentorship,

together, collaboratively and as allies, to create

leadership development see stronger retention

we focus on developing the critical skills that

a future where women rise, lead, and thrive—

rates, with 62% of employees staying with

drive career progression and business success.

which means investing in their future today.

importantly, women who undergo structured

The future of business requires companies to

IF YOU WOULD LIKE TO LEARN MORE

professional development are significantly more

move beyond symbolic gestures and commit

ABOUT HOW WILD TALENT CAN

likely to advance into executive roles, ensuring

to real, sustained action. One-off events and

SUPPORT YOUR FEMALE WORKFORCE,

that diversity is not just about representation,

annual diversity campaigns are not enough.

VISIT WILD-TALENT.COM.

but about readiness. Saudi Arabia’s rapid

If companies are serious about closing the

economic transformation presents a crucial

gender gap, they must invest in structured

opportunity for businesses to align with Vision

leadership development programs, embed

2030 by ensuring that women have access to

long-term training strategies, and ensure

the skills, networks, and leadership training

that women are fully equipped to step into

necessary to contribute at the highest levels.

executive roles. The responsibility no longer

companies that offer continuous training. More

lies solely with women to step up; it is on

WILD TALENT VISIT WEBSITE

Interiors

Introducing Ceralife O and C: The Future of Sleek, Sustainable Tap Design REVOLUTIONARY TAP COLLECTIONS BLEND MINIMALIST AESTHETICS WITH ECO-CONSCIOUS INNOVATION.

Ideal Standard Call

48

Visit website

Interiors

Minimalist elegance meets sustainable innovation

Ideal Standard, part of the Villeroy & Boch Group’s Bathroom and Wellness Division, is setting a new benchmark in sustainable bathroom solutions with the launch of Ceralife O and C. Designed by renowned designer Roberto Palomba, these two dynamic tap collections merge contemporary aesthetics with cutting-edge sustainability features, offering a perfect balance of style, performance, and eco-efficiency.

Both collections exhibit a distinct design language: Ceralife C boasts crisp, geometric lines with rounded edges, creating a bold, modern aesthetic, while Ceralife O features soft, organic curves that evoke a sense of fluidity and harmony. Available in both classic chrome and silk black, these taps seamlessly integrate with Ideal Standard’s Ceratherm shower systems, delivering a cohesive and refined bathroom experience.

EcoFlow regulators ensure water conservation without compromising performance consumption while maintaining structural integrity. By recycling 100% of brass waste in-house and consuming 15% less energy during production, Ideal Standard is actively reducing its carbon footprint.

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Sustainability at the Core Ideal Standard has placed sustainability at the forefront of the Ceralife range, ensuring these taps not only enhance water efficiency but also minimize environmental impact from production to daily use. Crafted from Diamatec brass—a durable, stress-resistant alloy—Ceralife taps reduce raw material

Additionally, key features such as EcoFlow regulators, which maintain a water flow rate of just 3.8 l/min, and BlueStart technology, which limits unnecessary hot water usage, contribute to water and energy conservation. The FirmaFlow® ceramic disc cartridge guarantees longevity, having been tested for over 500,000 cycles— equivalent to more than a decade of smooth operation for a typical household.

Seamless Functionality and Design Beyond sustainability, Ceralife taps are engineered for ease of use and durability.

SmartShine finishes ensure lasting brilliance on chrome surfaces, while EasyFix technology simplifies installation. The user-friendly click waste system further enhances convenience, making these collections a practical choice for modern households and commercial spaces alike.

Renowned designer Roberto Palomba explains, “With Ceralife O and C, we aimed to create designs that feel natural and effortless, harmonizing with the way people interact with water daily. These collections bring a sense of balance and simplicity while upholding the highest standards of functionality and sustainability.”

Frederick Trzcinski, Vice President Commercial Ideal Standard MENA, adds, "Ceralife O and C further strengthen the distinctive design language we’ve cultivated with Roberto Palomba over the years. These collections exemplify modern aesthetics and sustainable innovation, reflecting our unwavering commitment to design, performance, and environmental responsibility."

Ceralife O taps are already available, while Ceralife C will officially launch in April 2025, with select models arriving in autumn. For more information, visit the Ideal Standard Design & Specification Center in City Walk.

EasyFix installation system for effortless and precise setup

Imagine endless possibilities with La Dolce Vita, a new bathroom collection featuring a timeless and sensual design

by Ludovica + Roberto Palomba.

Visit idealstandardgulf.com and bring your vision to life.

IDEAL STANDARD DESIGN & SPECIFICATION CENTRE Building 7, Happiness Street, City Walk, Dubai, UAE T: + 97143096000

Interiors

AAID Sets the Standard in Saudi Arabia’s Interior Design Landscape Award-winning firm drives innovation, sustainability, and excellence across the Kingdom.

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Visit website

Interiors

Founded in 2015 by Managing Director Stuart Allen, Allen Architecture Interiors Design (AAID) has become a standout force in Saudi Arabia’s ever-evolving design sector. Known for its dynamic approach, regional expertise, and clientfirst mindset, the award-winning firm continues to deliver spaces that are as functional as they are inspiring.

With more than a decade of experience in the Middle East, AAID has shaped some of the Kingdom’s most prominent workspaces. The firm has earned the trust of high-profile international clients such as Bain & Company, Ernst & Young, Boston Consulting Group, and Norton Rose Fulbright—delivering bespoke environments that align with each client’s vision and operational needs.

Signature Projects and Vision 2030 Impact From the Ministry of Tourism headquarters in Riyadh to the Dr. Sulaiman Al Habib Headquarters and landmark hospitality venues, AAID’s portfolio is both expansive and iconic. Collaborations with Public Investment Fund (PIF) subsidiaries, including SURJ Sports Investments and the Voluntary Carbon Market, showcase the firm’s role in advancing Vision 2030 by creating impactful, future-ready environments.

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Vision-aligned projects that support Saudi Arabia’s 2030 goals

A Deeply Rooted Presence in Saudi Arabia AAID’s established presence in the Kingdom gives it a competitive edge. With extensive knowledge of local regulations, contractors, and suppliers, the firm ensures smooth execution from concept to completion. This on-the-ground insight streamlines coordination, optimizes material sourcing, and enables precise alignment with technical guidelines.

Trusted by global clients for quality, creativity, and execution A standout achievement for AAID was their five-year appointment as the ‘gatekeepers’ for KAFD. In this role, the studio developed critical technical fit-out guides, tenant manuals, and carried out comprehensive tenant design reviews.

AAID played a pivotal role in defining and upholding the design and technical standards for one of the region’s most complex and high-profile developments.

58 Interiors

Rooted in Saudi, with deep local partnerships and insight A Culture of Innovation and Sustainable Design

world-class, and we’re proud to be part of setting new global benchmarks from here.”

“At AAID, we emphasize strong communication, personalized service, and a commitment to sustainable, forwardthinking design,” says Stuart Allen. “Our roots in Saudi Arabia are deep, and we take pride in contributing to its design evolution.”

AAID’s projects strike a thoughtful balance between aesthetics, functionality, and environmental responsibility. The team works closely with like-minded partners to ensure every space reflects both innovation and purpose, positively influencing communities and the built environment alike.

Allen highlights the firm’s long-term investment in the region: “We’re not a fly-in, fly-out company. We’re here for the long haul. There was a time when the Middle East was seen as trailing behind in design—but that’s no longer true. The local talent is

As the firm continues to grow within Riyadh’s dynamic market, AAID remains focused on creating transformative spaces that elevate user experience—reaffirming its position as a design leader in Saudi Arabia.

Redefining regional design with sustainable, people-centric spaces

Interiors

Timeless Elegance for Modern Bathrooms A fusion of classic charm and contemporary design for ultimate sophistication.

Explore VitrA’s full range of products and services at:

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Visit website

ORIGIN VITRA WATER JEWELS

Interiors

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Timeless elegance meets modern innovation in every detail

In the ever-evolving world of bathroom design, finding a perfect balance between classic charm and modern innovation can be a challenge. Enter Origin Classic, a meticulously crafted collection that harmonizes timeless aesthetics with cutting-edge functionality. Designed by VitrA’s renowned Design Studio, Origin Classic is the epitome of elegance, offering a seamless blend of past and future to redefine your bathroom experience.

A Symphony of Style and Functionality Origin Classic is more than just a collection of faucets, shower systems, and accessories—it’s a statement. It captures the essence of traditional craftsmanship while incorporating modern design elements, ensuring that every bathroom exudes grace and refinement. With a focus on impeccable detailing and sophisticated finishes, Origin Classic transforms ordinary spaces into luxurious retreats.

The collection's design philosophy is rooted in versatility, allowing homeowners and designers to create personalized bathroom experiences.

Whether you favor a traditional aesthetic or a more contemporary ambiance, Origin Classic offers a cohesive selection of products that complement various design styles.

Exquisite Craftsmanship in Every Detail At the heart of Origin Classic is a commitment to quality and longevity.

Each piece is designed with meticulous attention to detail, ensuring seamless functionality and durability. The faucets, a true highlight of the collection, feature gracefully curved spouts and elegantly positioned control levers that offer effortless operation. The ceramic-coated cartridge enhances the slim profile while ensuring a long-lasting, leak-free experience.

For those who appreciate classic elements, the collection includes faucets with cross handles, exuding a vintage charm that never goes out of style. Alternatively, sleek singlelever options cater to those who prefer a minimalist touch. Each faucet is available in different heights, making it easy to find the perfect fit for any washbasin type.

Interiors

Exquisite finishes for a bathroom that truly stands out

A Palette of Stunning Finishes One of the defining characteristics of Origin Classic is its range of exquisite finishes, allowing for a truly customized look. Available in chrome, soft copper, brushed gold, and matt black, these finishes not only enhance the visual appeal of each piece but also ensure durability and resistance to wear. This thoughtful selection of colors provides designers and homeowners the freedom to mix and match elements to create a bathroom that reflects their unique taste.

Thoughtfully Designed Shower Solutions Origin Classic extends its elegance beyond washbasins, offering a comprehensive range of shower solutions. Whether you’re designing a compact bathroom or a spacious spa-like retreat, this collection has the perfect fixture to suit your needs.

From built-in shower mixers to floormounted bath mixers and 4-hole bathtub sets, each component is designed to enhance comfort and convenience.

The collection also features an impressive array of showerheads, hand showers, and diverters, all designed to deliver an indulgent and invigorating bathing experience. Crafted with the same attention to detail as the faucets, these elements ensure that every moment spent in the shower is a luxurious one.

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Elevate your space with sophistication and functionality

Classic craftsmanship, contemporary design— perfect harmony

Accessories That Complete the Look No bathroom design is complete without the right accessories, and Origin Classic excels in this regard. The collection offers an array of complementary pieces, including soap dispensers, towel racks, toothbrush holders, and WC roll holders.

Each accessory is thoughtfully designed to match the aesthetic of the main fixtures, creating a unified and sophisticated look.

The inclusion of these accessories underscores the holistic approach of the Origin Classic collection. Rather than merely offering standalone products, it presents a complete bathroom solution where every detail is carefully considered.

Effortless Installation and Lasting Performance Beyond its visual appeal, Origin Classic is engineered for ease of installation and long-term reliability. The simple assembly mechanism allows for quick and hassle-free setup, making it a practical choice for both new constructions and renovations. The robust construction ensures that each piece remains in pristine condition for years to come, offering an investment in both style and functionality.

Elevate Your Bathroom with Origin Classic If you’re seeking to create a bathroom that exudes timeless elegance while incorporating modern conveniences, Origin Classic is the ideal choice. This exceptional collection brings together the best of both worlds, offering beautifully crafted fixtures that enhance everyday experiences. Whether designing a luxurious master bath or refining a guest bathroom, Origin Classic delivers sophistication, durability, and unmatched style.

Discover the full range of Origin Classic and redefine your bathroom with the perfect blend of tradition and innovation.

VitrA Origin Classic Collection

A timeless blend of elegance and innovation The Origin Classic Collection embodies the perfect harmony between classic and contemporary design, offering a refined aesthetic that enhances every bathroom.

Crafted with precision by Design Studio VitrA, this exclusive collection seamlessly integrates faucets, accessories, and shower systems, allowing for a holistic and sophisticated bathroom experience.

Refined craftsmanship & thoughtful details

• Distinctive Faucet Designs – Featuring classic control levers and elegantly curved spouts for a signature look.

Chrome

Soft copper

• Premium Finishes – Available in

chrome, soft copper, brushed gold, and matt black for enduring beauty.

• Versatile Options – A variety of heights and styles to suit different washbasins and user preferences.

Complete bathroom solutions Soft gold

Matt black

• Shower & Bath Mixers – Designed to

complement both modern and classic interiors.

• Accessories That Elevate – Thoughtfully curated soap dispensers, towel holders, and more to enhance every detail.

Transform your bathroom into a sanctuary of sophistication with the VitrA

Origin Classic Collection—where timeless beauty meets modern innovation.

www.vitraglobal.com/origin-classic/

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GIGA PROJECTS - ALULA

FORGING CULTURAL BRIDGES: ALULA AND HENAN UNITE FOR HERITAGE PRESERVATION STRATEGIC PARTNERSHIP STRENGTHENS SAUDI-CHINA TIES IN ARCHAEOLOGY, MUSEUMS, AND TOURISM.

H EGRA

GIGA PROJECTS - ALULA

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GIGA PROJECTS - ALULA

he Royal Commission for AlUla (RCU)

archaeology, cultural heritage preservation,

 Launching joint exchange programs for

has entered into a landmark strategic

museum development, research collaboration,

education and talent development.

partnership with the Henan Provincial Cultural

talent cultivation, and cultural tourism.

Heritage Administration to foster cultural

 Advancing exhibitions, arts, and culture

collaboration and heritage preservation. This

Key initiatives within this partnership

events, including VR and AR museum

alliance is a significant step in expanding RCU’s

include:

experiences.

global partnerships while deepening Saudi

 Establishing a cutting-edge archaeological

Arabia’s ties with China.

laboratory for research and excavation.

 Creating a knowledge hub focused on heritage preservation, archaeological

A NEW ERA OF COOPERATION The agreement harnesses shared expertise and resources, emphasizing key areas such as

 Strengthening connections between heritage sites in AlUla and Henan.

technology, and museum curation.

GIGA PROJECTS - ALULA

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 ELEPHANT FOOT

through this collaboration, further enriching the

Further cementing this cultural bridge,

ties between Saudi Arabia and China.”

‘AlUla, Wonder of Arabia,’ a showcase of 236 archaeological artefacts, has captivated nearly

Both AlUla and Henan are home to UNESCO

250,000 visitors at Beijing’s Palace Museum,

World Heritage Sites and hold legacies as former

with its exhibition extended to April 11 due to

capitals of ancient civilizations. In 2023, over

overwhelming demand.

100,000 visitors explored AlUla’s iconic sites, including Hegra and Jabal Ikmah, known for

Since its establishment in 2017, RCU has

their historical inscriptions. Meanwhile, Henan,

cultivated international partnerships with

China’s third-most populous province, boasts

cultural institutions in France and Italy, fostering

cultural treasures like the Longmen Caves and

sustainable collaborations across heritage

the Yinxu ruins.

conservation, tourism development, and cultural heritage protection.

ALULA’S GROWING GLOBAL INFLUENCE AlUla has also been named a founding member

This strengthened partnership between Saudi

of the International Alliance of Silk Road Cities,

Arabia and China marks a significant milestone

an initiative fostering long-term collaboration

in cultural diplomacy, setting the stage for future

among cities of historic and touristic

exchanges that will safeguard and celebrate

This collaboration aligns with the Saudi Ministry

importance. As part of this alliance, AlUla

shared histories.

of Culture’s agreement with China to enhance

will participate in global forums to promote

bilateral cultural initiatives, reinforcing shared

sustainable tourism and cultural exchange.

commitments to safeguarding heritage.

Saudi-China relations, officially established in LEADERSHIP VISION AND HISTORICAL

1990, have deep historical roots, dating back

SIGNIFICANCE

to the Silk Road trade networks. With China

Abeer Al Akel, Acting CEO of RCU, stated: “Our

becoming Saudi Arabia’s top trading partner in

partnership with Henan Province underscores

2013 and a key collaborator in the Belt and Road

RCU’s strategic commitment to cultural

Initiative, cultural diplomacy has flourished.

preservation and knowledge sharing. AlUla’s history as a nexus of civilizations is strengthened

ALULA VISIT WEBSITE

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Giga Projects - DIRIYAH GATE

DIRIYAH GATE - SAUDI ARABIA’S CULTURAL CAPITAL RISES FROM HISTORY A LANDMARK GIGA PROJECT SET TO TRANSFORM THE KINGDOM’S HERITAGE INTO A GLOBAL DESTINATION.

Giga Projects - DIRIYAH GATE

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Giga Projects - DIRIYAH GATE

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J

ust a few kilometers from Riyadh’s

Di mi to

bustling center, one of the world’s

most ambitious urban development projects is redefining Saudi Arabia’s cultural and economic landscape. Diriyah Gate, a visionary giga project backed by the Public Investment Fund, is transforming 14 square kilometers of historic land into a global destination of heritage, luxury, and innovation.

The ‘City of Earth’ is set to be a people-centric hub, offering homes for nearly 100,000 residents, state-of-the-art offices for tens of thousands of professionals, and a vibrant mix of arts, culture, entertainment, and education. The development will include an opera house, a 20,000-seat arena, luxury shopping precincts, a Greg Normandesigned golf course, and an equestrian and polo center. Up to 40 world-class hotels will line its streets, complemented by a university, schools, restaurants, and cafes.

A CULTURAL AND ECONOMIC POWERHOUSE As one of Saudi Arabia’s five major giga projects, Diriyah Gate is expected to contribute over $18 billion to the Kingdom’s GDP and attract approximately 50 million visitors annually. The

 JERRY INZERILLO, GROUP CEO

revitalization of the UNESCO-listed At-Turaif District and the opening of Bujairi Terrace in December 2022 marked the project’s early milestones, already drawing over three million visitors.

In the past year, significant developments have propelled Diriyah forward:  First luxury hotel opening: The 134-room Bab Samhan, a Luxury Collection Hotel, will welcome guests in late 2024, followed by the debut of Michelin-starred chef Michael Mina’s Taleed restaurant in 2025.  Media & Innovation District launch: Unveiled at MIPIM in Cannes, this dynamic hub will cater to media and technology professionals, featuring 450 residential units, a 325-room 1 Hotel, and premium dining outlets.  Qurain Cultural District investment: A $1.55 billion contract was awarded to develop this cultural epicenter, which will

A $19.6 billion investment shaping the future of Saudi heritage

Giga Projects - DIRIYAH GATE

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 Luxury residences surge: High-end

iriyah will welcome 50 illion visitors annually o its cultural heart

branded residences from Ritz-Carlton, Raffles, Capella, Armani, and Oberoi have seen record demand, with 106 Ritz-Carlton Residences and 10 Oberoi Residences selling out in Wadi Safar.  Infrastructure advancements: Two major electricity substations, built in collaboration with the Saudi Electricity Company in a $310 million deal, enhance Diriyah’s power capacity.  Unprecedented investment in construction: By the end of 2024, the project had announced cumulative construction contracts worth $19.6 billion, including $8.7 billion in 2024 alone, with even greater investments forecast for 2025.

A VISION BECOMING REALITY Reflecting on Diriyah’s rapid progress, Group CEO Jerry Inzerillo remarked: “At Diriyah, we are

A world-class hub blending heritage, luxury, and innovation

bringing our masterplans to reality—announcing exciting new districts, opening an increasing number of assets, and welcoming world-class brands like Dolce & Gabbana. We are building the cultural capital of Saudi Arabia, blending tradition with future-forward innovation.”

As Diriyah Gate continues its transformation, it stands as a beacon of Saudi Arabia’s Vision 2030, ensuring the Kingdom’s rich history is not only preserved but elevated to global prominence.

This unparalleled development is set to be a lasting symbol of cultural heritage, economic prosperity, and urban innovation.

house a Digital Art Museum, a Creative

 Wadi Safar and equestrian excellence: A

Writing Academy, an Arab Music School, and

joint venture contract has been awarded for

two luxury hotels, including The Ritz-Carlton

the Royal Diriyah Equestrian and Polo Club,

Diriyah and Address Diriyah.

along with four ultra-luxury hotels.

 Northern District expansion: A $2.08 billion

 Diriyah Square retail boom: A 400-store

contract was signed to construct educational

shopping precinct at the heart of a

institutions, cultural assets, offices, and a

pedestrianized urban landscape will

high-end hotel, led by CSCEC and El Seif

blend retail with residential and dining

Engineering.

experiences.

DIRIYAH GATE VISIT WEBSITE

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Giga Projects - NEOM

NEOM SECURES $3 BILLION IN LANDMARK ECA FINANCING DEAL WITH SACE FIRST-OF-ITS-KIND AGREEMENT STRENGTHENS NEOM'S FUNDING STRATEGY AND FOSTERS KEY ITALIAN PARTNERSHIPS TO POWER NEXT-GEN INFRASTRUCTURE AND URBAN DEVELOPMENT.

Giga Projects - NEOM

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EOM has successfully closed a major

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 ENG. AIMAN AL-MUDAIFER, ACTING CEO OF NEOM

export credit agency (ECA) financing

transaction, securing approximately $3 billion under a long-term, multicurrency untied facility guaranteed by SACE, Italy’s export credit agency.

This milestone marks NEOM’s first corporate ECA financing and the largest untied facility ever backed by SACE. The financing will support multiple projects across NEOM and is underwritten by a consortium of nine top-tier international banks: HSBC, Banco Bilbao Vizcaya Argentaria, Bank of China, Crédit Agricole CIB, Agricultural Bank of China, Citi, China Construction Bank, J.P. Morgan, and Bank of America.

The agreement deepens ties between NEOM and Italian companies—particularly small and medium-sized enterprises—providing essential services and products across critical sectors, including infrastructure, urban development, construction, and transportation (rail, road, and maritime). Italian suppliers and contractors have already contributed to NEOM projects with

approach to innovation and development. This

contracts valued at $6.3 billion. This new deal

agreement supports the realization of NEOM’s

further reinforces international cooperation and

expansive portfolio and underscores the trust

investment.

placed in our mission by leading global financial institutions. It aligns with the Kingdom’s Vision

NEOM secures $3 billion in first-ever corporate ECA financing deal

Eng. Aiman Al-Mudaifer, Acting CEO of NEOM,

2030 strategy, encouraging international

Alessandra Ricci, CEO of SACE, added: “We’re

stated: “NEOM is proud to partner with global

investment and economic diversification.”

proud to support NEOM and the incredible

players who share our forward-thinking

opportunities this partnership offers to Italian SMEs. Expanding the reach of ‘Made in Italy’ is essential for the sustainable growth of our export market. With our Riyadh office, we’re well-positioned to connect Italian businesses with key opportunities through practical, on-theground financial and insurance solutions.”

This SACE-backed facility enhances NEOM’s diversified funding base and supports its longterm financial strategy as it advances major regional developments.

NEOM VISIT WEBSITE A LESSANDRA RICCI, CEO OF SACE

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Giga Projects - QIDDIYA

PLAY QIDDIYA CITY TEAMS UP WITH ALMOSAFER IN GROUNDBREAKING TOURISM PARTNERSHIP ALMOSAFER NAMED FOUNDATION PARTNER AS QIDDIYA CITY PREPARES TO REDEFINE GLOBAL TRAVEL THROUGH IMMERSIVE PLAY, CULTURE, AND SPORT.

Giga Projects - QIDDIYA

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lay Qiddiya City, the newly launched Destination Marketing and Management

Organization for Qiddiya City, has announced Almosafer, part of Seera Group, as its official foundation partner. The two entities have signed a memorandum of understanding (MoU) to explore innovative collaborations that will position Qiddiya City as a global symbol of playful exploration and cultural engagement.

This first-of-its-kind partnership is set to supercharge tourism in the region, making Qiddiya City the top destination for both domestic and international travelers looking to "Play Life."

Almosafer named Qiddiya City’s first-ever foundation partner

Qiddiya City to offer Umrah+ and sports event experiences

While the MoU outlines exciting joint plans, all

cutting-edge theme parks and heritage-rich

This partnership will reshape the global tourism

Located just 40 minutes from Riyadh, Qiddiya

cultural tours to high-energy sports events. As

landscape and deliver unforgettable experiences

City is a cornerstone of Saudi Vision 2030,

the collaboration evolves, Almosafer will help

to visitors from KSA and around the world.”

designed to ignite social connectivity, inspire

With Almosafer’s industry-leading travel and digital expertise, Saudi Arabia’s premier travel company will deliver seamless access to Qiddiya City’s wide-ranging attractions—from

elevate Qiddiya City’s core concept of ‘Play Life,’

agreements are subject to approval by each party’s Board of Directors and do not currently result in any financial impact.

innovation, and drive economic growth.

enabling visitors to fully immerse themselves

Muzzammil Ahussain, CEO of Almosafer, said:

in the city's unique spirit of excitement and

“It is a pleasure to partner with Play Qiddiya

With world-class entertainment, global

discovery.

City as the very first foundation partner. This

sports, and cultural experiences, it’s poised to

partnership is a game-changer for the travel

become the kingdom’s premier playground for

Almosafer will design exclusive travel packages

industry, and we’re proud to be at the forefront

generations to come.

that unlock insider access to the most thrilling

of this adventure. At Almosafer, our ethos is

experiences Qiddiya has to offer.

about crafting extraordinary experiences, and partnering with Play Qiddiya City takes our

Ross McAuley, Director General of Play Qiddiya

expertise to an entirely new level. Together, we

City, stated: “We are excited to announce our

will develop unique, unforgettable moments

very first brand partnership with a powerhouse

that visitors simply cannot find anywhere else.”

Partnership set to revolutionize regional and global tourism

like Almosafer. Their industry expertise is unmatched, and this partnership is a perfect

As part of the collaboration, Almosafer will

fit for what we’re building at Qiddiya City. Both

work closely with Qiddiya City’s creative teams

Almosafer and Qiddiya share a passion for

to build custom experiences tailored to every

exploration, adventure, and play; and together,

type of traveler. Through Almosafer Sports—its

we are creating something truly extraordinary.

dedicated sports travel division—exclusive packages for major sporting events in Qiddiya

Exclusive travel packages designed for every type of traveler

will be available. Almosafer’s platforms will also offer access to signature travel products like Umrah+ experiences.

QIDDIYA VISIT WEBSITE

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Giga Projects - ROSHN Group

ROSHN GROUP UNVEILS ALMANAR - MAKKAH’S FIRST FULLY INTEGRATED COMMUNITY

A NEW ERA OF RESIDENTIAL LIVING IN THE HOLY CITY.

Giga Projects - ROSHN Group

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Giga Projects - ROSHN Group

OSHN Group, Saudi Arabia's premier multi-asset class real estate developer

and a Public Investment Fund (PIF) company, has announced the launch of sales for ALMANAR, its inaugural fully integrated community in Makkah Al-Mukarramah. This landmark development introduces a transformative residential experience within the sacred city, seamlessly blending modern living with the rich cultural and spiritual heritage of the region.

Situated adjacent to Makkah Gate, ALMANAR boasts a prime location just 20 minutes from Al-Masjid Al-Haram, the holiest site in Islam.

This proximity offers residents effortless access to the Grand Mosque, catering to both spiritual and daily needs. Additionally, the community is less than an hour's drive from King Abdulaziz International Airport in Jeddah, enhancing its appeal to both local and international homeowners.

The initial sales phase of ALMANAR features 727 single-family homes, encompassing a variety of designs to accommodate diverse family sizes and preferences. Options range from 3- to 4-bedroom townhouses and duplexes to expansive 4- to 5-bedroom villas, including ROSHN Group’s largest C10 villa typology.

Each residence is thoughtfully designed with stylish kitchens, coordinated color palettes, and convenient shaded parking spaces, ensuring both comfort and functionality.

Central to ALMANAR's design philosophy is the integration of lush green spaces and facilities that promote a healthy, active lifestyle. Over 18% of the community's footprint is dedicated to green and open public areas, featuring dedicated paths for walking and cycling. This commitment to greenery not only enhances the aesthetic appeal but also fosters community engagement and well-being.

ALMANAR is designed to be a self-sustaining community, offering a wide array of amenities within walking distance of every home.

Residents will have access to retail and commercial centers, schools catering to all educational levels, local mosques, and Jumaa mosques.

ALMANAR is just 20 minutes from Al-Masjid Al-Haram, offering residents unparalleled access to the Grand Mosque.

Giga Projects - ROSHN Group

This pedestrian-friendly layout ensures that daily necessities and services are readily accessible, enhancing the overall quality of life.

Drawing inspiration from Makkah's rich architectural traditions, ALMANAR's homes incorporate traditional styles and adornments rendered in modern materials. This fusion of the old and new captures the essence and heritage of the region, offering residents a living space that resonates with cultural significance while providing contemporary comforts.

Sustainability is at the forefront of ALMANAR's development. Homes are equipped with industry-leading energy-conserving technologies, including modern insulation and efficient air-conditioning systems. These features contribute to significant energy and water conservation, aligning with global standards and ROSHN Group's dedication to environmental responsibility.

ROSHN Group's introduction of ALMANAR aligns seamlessly with Saudi Arabia's Vision 2030 objectives, aiming to enhance urban living standards and increase homeownership among citizens. By developing integrated communities that prioritize quality of life, ROSHN is playing a pivotal role in the Kingdom's socio-economic transformation.

Green Living with over 18% of ALMANAR's area is dedicated to green spaces, promoting a healthy and active lifestyle.

Spanning over 21 million square meters, ALMANAR is set to offer more than 33,000

The launch of ALMANAR by ROSHN

homes upon completion, complemented by

Group marks a significant milestone in

over 150 amenities to cater to residents' diverse

Makkah's urban development landscape.

needs. This ambitious scale underscores

By harmoniously blending strategic

ROSHN Group's commitment to creating

location, diverse housing options, green

comprehensive communities that serve as

spaces, comprehensive amenities, cultural

benchmarks for future developments in the

architecture, and sustainable practices,

region.

ALMANAR sets a new standard for integrated community living in the holy city. As sales

Prospective homeowners are invited to visit

commence, this development is poised to

the on-site Sales Center, where they can

become a sought-after destination for those

explore exemplary show villas that showcase

seeking a holistic and enriched lifestyle in

the quality and design ethos of ALMANAR. This

Makkah Al-Mukarramah.

hands-on experience allows potential buyers to envision their future in this vibrant community and make informed decisions.

The community offers 727 homes in various designs, including townhouses, duplexes, and villas, catering to different family sizes and preferences.

ROSHN GROUP VISIT WEBSITE

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GBB VENTURE - RAVI KUMAR CHANDRAN

DRIVING STRATEGIC COLLABORATIONS IN REAL ESTATE SAUDI PROJECTS INTERVIEW WITH GBB VENTURE’S VISIONARY LEADER, RAVI KUMAR CHANDRAN, FOUNDER & MANAGING DIRECTOR.

R AVI KUMAR CHANDRAN

GBB VENTURE - RAVI KUMAR CHANDRAN

VISIT WEBSITE

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GBB VENTURE - RAVI KUMAR CHANDRAN

W

ith the 17th Edition of the Real Estate

Saudi Projects talks with Ravi about the vision

From Nairobi to Lisbon, each RED Summit has

Development Summit – Europe Edition

driving the summit, the changing landscape

shaped our growth—expanding not just in scale,

– on the horizon, all eyes are on the industry’s

of real estate development, and how the event

but in impact. Every challenge along the way has

most influential B2B platform, bringing together

continues to spark transformative collaborations

been a valuable stepping stone, helping us refine

global stakeholders from across the real

on a global scale.

our approach and strengthen the platform.

estate value chain. At the helm of this highly

What started with a few bold conversations

anticipated event is Ravi Kumar Chandran,

SAUDI PROJECTS: As GBB, you have taken the

is now a global stage connecting real estate

Managing Director of GBB Events, a leader

RED Summits From Nairobi to Lisbon - What has

and hospitality leaders across continents. It’s

known for curating meaningful connections that

the journey been like through the years?

been rewarding to see the tangible outcomes—

shape the future of built environments.

RAVI KUMAR CHANDRAN: It’s been an

partnerships formed, projects accelerated, and

incredible journey—full of meaning, momentum,

markets opened up.

and continuous learning.

GBB VENTURE - RAVI KUMAR CHANDRAN

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SAUDI PROJECTS: What major contrasts can

that with Africa’s long-term mindset creates a

time. Our summits are built around a rigorous

you pin down between the real estate markets in

powerful balance. Each market offers a unique

internal process that brings the right people into

the middle east and Africa?

perspective on how real estate and hospitality

the room: decision-makers from NEOM, Red Sea,

RAVI KUMAR CHANDRAN: We've spent

evolve.

Diriyah, and other landmark developments.

ways, it has felt like home. The Middle East—

SAUDI PROJECTS: You’ve hosted 24+ events

Through a highly curated face-to-face meeting

particularly Saudi Arabia—moves at a bold,

across 15+ countries and somehow every

format and pre-qualified matchmaking, solution

rapid pace. Africa, in contrast, has a strong

event takes it a notch higher, by the things we

providers have direct access to key stakeholders.

culture of patience, humility, and respect for

hear from the attendees, which is very hard to

Even if these project leaders attend just one

time—qualities that have been invaluable. In the

achieve. What drives this consistency and scale

event a year, we ensure it’s the right one—with

Middle East, where relationships are fast-moving

of your global platforms?

relevant peers, focused discussions, and aligned

and ambition drives the pace, combining

RAVI KUMAR CHANDRAN: The real credit goes

topics that spark collaboration. It’s not just

to our team, our process, and the intention

access—it’s access with purpose

considerable time in Africa, and in many

behind everything we do. We’re obsessed with creating real value—whether it’s for a developer

SAUDI PROJECTS: You have recently started

looking for the right partner, or a supplier

catering to the investment aspect of real estate,

seeking the right market entry. We treat every

how do you see that spanning out in the future?

event like it’s the first one, and every client like

RAVI KUMAR CHANDRAN: We see the

they’re the only one.

investment side of real estate becoming a key pillar of our work going forward. It’s a natural

Our feedback loop plays a huge role—we

progression—and a powerful one—because no

listen closely, adapt fast, and always look for

project moves without the right capital behind it.

ways to make the next experience even better.

Consistency comes from being grounded in

We’re keeping this initiative intentionally

service, but scale comes from being bold with

exclusive. These are closed-door, invite-only

vision. That balance is what drives us.

formats with a select group of high-level investors, developers, and stakeholders. No

SAUDI PROJECTS: Saudi Arabia is a strong focus

media, no noise—just meaningful, efficient

in your event portfolio. What excites you most

conversations. Our goal is to match the right

about the Saudi market?

investment with the right project at the right

What excites us most about Saudi Arabia is the

time. If we can continue to do that well, the long-

sheer scale and ambition of the market. The size

term impact will be tremendous

of the projects, the budgets involved, and the pace at which things move—it all demands a

SAUDI PROJECTS: What do you do differently

different level of creativity and responsiveness.

that attracts such sought-after investors to your forum?

The speed of decision-making here challenges

RAVI KUMAR CHANDRAN: What sets us apart is

us to innovate constantly. It forces us to elevate

our unwavering focus on quality and intent. Our

our execution and match that energy in

forums are designed for decision-makers only—

everything we do—whether it’s how we curate

carefully curated, limited in number, and highly

meetings or design the summit experience.

relevant. We don’t chase volume; we build value.

That’s what keeps it exciting—not just for us, but for everyone who attends.

Behind the scenes, we follow a strict internal framework to ensure every participant—whether

SAUDI PROJECTS: With giga-projects like

they’re raising capital, investing, or facilitating

NEOM, Red Sea, and Diriyah in full swing, how

deals—brings substance to the table. It’s not

is GBB helping global companies access these

about panels and presentations. It’s about real

opportunities?

conversations that lead to real outcomes. Less

Ravi Kumar Chandran: At GBB, we help global

talk, more investment—that’s the energy we

companies access opportunities in Saudi giga-

curate.

projects by doing what matters most—saving

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GBB VENTURE - RAVI KUMAR CHANDRAN

R AVI KUMAR CHANDRAN

GBB VENTURE - RAVI KUMAR CHANDRAN

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SAUDI PROJECTS: How have you seen the

estate and hospitality experiences. Those who

More than just a series of events, our platform

decision-making ecosystem evolve in Saudi

enter early and bring differentiated value will be

is a global amplifier of Saudi Arabia’s vision.

Arabia — and what should international brands

best positioned to grow with the market over the

With every summit and every interaction,

understand about it?

long term.

we’re spreading the word about the Kingdom’s

RAVI KUMAR CHANDRAN: Decision-making

transformation—and actively contributing to the

in Saudi Arabia is fast-paced and incredibly

SAUDI PROJECTS: You talk a lot about ‘creating

focused. Everything operates on a defined

value’ — how does that philosophy translate into

timeline, with Vision 2030 as the driving force.

the way you deliver your services?

SAUDI PROJECTS: How do you envision the role

What’s impressive is how structured and world-

RAVI KUMAR CHANDRAN: For us, creating value

of events like yours evolving in the global real

class the process is—led by top professionals

isn’t just a philosophy—it’s a way of life. It starts

estate and design space?

from around the globe and powered by

internally, with our culture. As a team, we focus

RAVI KUMAR CHANDRAN: We see our events

advanced, tech-enabled systems.

on creating value for each other every day, and

evolving into even more strategic platforms that

that mindset naturally extends to how we serve

go far beyond the traditional exhibition model.

our clients and partners.

Unlike typical trade shows, our summits are a

It’s not just fast—it’s precise. International brands with quality solutions should see this

partnerships needed to make it a reality.

curated blend of knowledge exchange, targeted

as a major opportunity. The market is moving

Everyone who spends their time and money

networking, and precision-matched face-to-face

quickly, and those who can match its pace while

with us does so with the intention of growing

meetings—designed around the real needs of

delivering real value are the ones who will thrive.

their business and network—and we take

attendees.

that responsibility seriously. Our data-driven SAUDI PROJECTS: What are some key real

approach to matchmaking is detailed,

With pre-scheduled 1:1 meetings based on

estate and investment trends you're seeing in

sometimes exhausting, but always focused

mutual interest, exclusive speaking sessions led

the Saudi market that European stakeholders

on outcomes. When “creating value” is your

by industry leaders, and a decision-maker–only

should be aware of?

north star, you naturally find new, better ways

format, we ensure that every conversation

RAVI KUMAR CHANDRAN: Saudi Arabia is at

to deliver it—and that’s how we continue

counts. Attendees don’t just browse

a transformational stage—driven by Vision

contributing to the growth of the industry.

booths—they gain insights, make meaningful

2030 and a strong national commitment

connections, and explore tangible business

to innovation, sustainability, and global

SAUDI PROJECTS: How do your summits

collaboration. The country is not only building

support Vision 2030 — especially in tourism,

cities, but reimagining them through pioneering

hospitality, and real estate development?

As the global real estate and design landscape

projects like NEOM, Diriyah, and The Red Sea

RAVI KUMAR CHANDRAN: Our summits

becomes more complex and fast-paced, we

Project. These developments are engineering

take a comprehensive, 360-degree approach

believe the demand for focused, content-rich,

marvels, designed with sustainability, advanced

to supporting Vision 2030 across tourism,

and high-value engagements like ours will only

infrastructure, and cutting-edge technology at

hospitality, and real estate. We bring global

grow. Our role is to provide a platform where

their core.

innovation to Saudi Arabia by continuously

innovation meets strategy, and where every

opportunities aligned with their goals.

identifying and introducing world-class solution

participant leaves with something actionable—

What the market is actively seeking now are

providers who can help bring the Kingdom’s

be it knowledge, partnerships, or investment

solution providers, design thinkers, and partners

ambitious projects to life.

potential.

who bring in world-class expertise—particularly in luxury, sustainability, smart urbanism, and

Beyond products and technology, we actively

future-forward engineering. There is a strong

facilitate creative exchange—connecting leading

appetite for innovative, tailor-made solutions

international architects and interior designers

GBB VENTURE

that can match the ambition and scale of

with Saudi stakeholders to shape the next

17th RED Summit:

Saudi Arabia’s emerging lifestyle and tourism

generation of iconic developments through

ecosystems.

meaningful collaboration.

For European stakeholders, this is more than an

On the investment front, we draw the attention

opportunity—it’s a strategic moment to align

of global investors to the Saudi market and

with a market that is open, well-funded, and

create dedicated spaces for them to meet project

visionary. Saudi Arabia is actively welcoming

owners and developers seeking strategic capital

foreign investment, especially from those who

and partnerships.

VISIT WEBSITE Investment:

can contribute to its bold redefinition of real

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Adrian Hayes

REACHING THE TOP THE PURSUIT OF EXCELLENCE – OR THE PURSUIT OF ATTENTION? Adrian Hayes

Adrian Hayes

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Adrian Hayes

eteran British adventurer and long-term Middle East resident

Adrian Hayes is embarking on his second attempt to summit the world’s third-highest mountain, Mount Kanchenjunga (8,586m) in April and May 2025. Situated in the Himalayas on Nepal’s eastern border with Sikkim, India, the mountain is a formidable challenge even for seasoned climbers.

Hayes, a Nepalese speaking former British Army Gurkha officer is no stranger to high altitude mountains or Nepal, having been working in the country in his Army career since the late 1980s and climbing there since 1998. Amongst a CV full of adventuring accomplishments, he has summitted Everest and K2, trekked all the way expeditions to the North and South Pole, skied the length of Greenland, and crossed the Arabian Desert by camel, achieving two Guinness World Records, writing two books and featuring or presenting three documentaries to date.

“Kanchenjunga is little known but is a formidable challenge” says Hayes. “It is huge, steep and technical and has the longest Base Camp to summit elevation of any mountain on Earth” he adds. His attempt in 2024 ended prematurely due to what he states were a combination of poor conditions, insufficient resources, and some errors in judgement. If successful he will become one of the few people in the World to climb the three highest mountains on Earth.

But it is the ’why’ that enlightens Hayes, a professional leadership, team & executive

expeditionary work in 2017 to return to the UK

causes. Or to raise money for this or that charity

coach, and keynote speaker for 18 years,

to bring up his then teenage daughter, before

and similar. But these are secondary reasons

who delivers speeches, programmes and

returning to the Himalayas two years ago.

behind this drive for significance – we do these

seminars to organisations, executives and the public across the world.

things primarily for ourselves.” he adds.

“We do these major challenges for one reason above all.” he says. “That is for the basic human

Hayes explains that significance is a basic

“Having been adventuring since aged 17, both

need for significance. Some adventurers will

need in all humans to a larger or smaller

before, during and after my Army service, it is

say they are ‘doing x, y or z ‘to show others

degree and that, apart from a tiny handful

utterly fascinating witnessing what is happening

(women, nationalities, cultures, afflictions

of people, until recent years we achieved it

today from a thought leadership, coaching

and so on) they too can achieve their dreams.’

through our work, children, a nice house,

and human development perspective,” he

Or they will say they are doing them ‘to raise

and other similar attributes. But that with

says passionately. Hayes had to cease all

awareness of climate change’ or other worldly

the invention of smart phones and social

Adrian Hayes

media it has distorted matters vastly.

many of which are quite meaningless.”

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anxiety, depression, worthlessness and suicides.

It isn’t just correlation, but causation.” he adds,

“At a stroke, social media allows anyone to

He adds that adventure is only the most notable

suggesting that the ‘epidemic’ of mental health

amplify their significance tens, hundreds, or

example in all areas and aspects of our lives.

issues is primarily caused by social media.

thousands of times. Or for some, hundreds of

“Put starkly, most social media posts of any

thousands. And, consciously or sub-consciously,

kind are a desire to show that we are worthy

He also says that unwittingly pursuing likes &

it has morphed the desire for intrinsic

and to ask our world to acknowledge us in some

followers, recognition & records and suchlike

significance to that of external significance, and

way shape or form!” he suggests. “Or, in other

never leaves one satisfied, “I can tell what

thus recognition and attention.” he explains,

words, whilst few will ever know or admit it,

the drivers are in most people by their social

a de-facto please look where I am, what I’ve

media posts.” he says. “And those who,

achieved, what I’ve got or just look at me!”

consciously or sub-consciously, are seeking

“In simple terms, in the last decade or more the adventure world has moved from such desires

recognition will never have enough and forever

as the pursuit of excellence & achievement,

On the question of whether this matters and

need the dopamine hits that social media

experiences & enlightenment, a challenge &

what harm it can do, Hayes becomes enlivened

likes, comments and followers provides.”

goal, or a life & meaning. To the pursuit of likes

and eloquently speaks of the consequences.

& followers, recognition & attention, awards

“For one, it’s an unreal world on Instagram.

Hayes then expands this to the subject of

& accolades, or a name & fame.” he cautions.

If you are talented, attractive, have a lot of

achievement in all areas of sport, business and

“And with this social media driven increasing

money and similar you can often achieve this

life. “You can get to the top and / or achieve

need for this recognition, many expeditions are

external recognition and two minutes of fame.

large successes in life in several different ways

now a race. A race for ‘records’ such as firsts -

But, for those who aren’t or can’t, it only leads

– in this desire for attention and recognition;

nationality, culture, one kidney, one -legged,

to difficulties and diminished self-worth. Look

or for power and control; for money; or for

blindfolded and similar, most, longest, fastest,

at the sharp rise of social media from 2010

what I would suggest is the authentic pursuit

hardest, youngest or combination records,

onwards and the correlating rise in teenage

of excellence and to be the best possible version of oneself. All will get you there, but only one will leave you fully satisfied.”

He says that it is Kaizen (the Japanese word for continued personal development) and the experiences, growth and enlightenment that it provides, that is the main reason for returning to the Himalayas. So will be eschew social media on his upcoming climb? In 2024 we went seven weeks without any socials, and it was bliss!” he laughs. “This year I am posting some things because we have been sourcing sponsorship. And I have a business which can bring enormous benefits to companies, leaders and teams. But I’m doing this, as I have since I was 17, mostly for myself….”

Adrian Hayes is an internationally acclaimed thought leader, extreme adventurer, speaker, consultant & coach, author, social commentator, documentary presenter and campaigner.

ADRIAN HAYES VISIT WEBSITE