Saudi Projects Issue 56

ISSUE 44

OCT / NOV 2024 / ISSUE 56

VITRA INNOVATING THE FUTURE OF BATHROOM DESIGN IN CONVERSATION WITH SIMON SHAYA BUILDING SUCCESS STORIES SHAPING THE FUTURE RIYADH EXPO 2030

LIGHTING TRANSFORMING CORPORATE SPACES

TAILORED DESIGN SOLUTIONS CPM

Editors Foreword

PACKED WITH INTERVIEWS AND INSIGHTS IN TO SAUDI ARABIA’S BOOMING INDUSTRY WELCOME TO THIS EDITION OF SAUDI PROJECTS, WHERE WE SHOWCASE THE TRANSFORMATIVE PROJECTS AND INSPIRING INDIVIDUALS DRIVING SAUDI ARABIA’S DYNAMIC GROWTH. As the Kingdom forges ahead with Vision 2030, each new initiative reveals a deep commitment to innovation, sustainability, and bold leadership. In this issue, we bring you stories from the heart of this transformation, exploring some of the most exciting developments and conversations happening right now.

We take a closer look at Riyadh Expo 2030, an event set to redefine Saudi Arabia's global position. As the Kingdom makes its plans to host this monumental event, we explore what

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it could mean for the future of infrastructure, tourism, and international collaboration.

Riyadh’s bid for Expo 2030 is not just about the event itself, it’s a testament to the country’s ISSUE 44

forward-thinking approach and a vision that places sustainability and cutting-edge design at the forefront.

OCT / NOV 2024 / ISSUE 56

We’re also delighted to share an exclusive interview with Simon Shaya of VitrA, who gives us insights into the brand’s evolving role in the region. Simon’s perspectives on design trends, sustainability, and the future of urban living make this a must-read for those in the industry.

On an equally compelling note, we sit down with Shannon Dunn in our regular Burdett ‘Talk on the Wild Side’ feature with our valued contributor Emma takes. Shannon highlights the country’s untapped ecotourism potential, painting a vivid picture of how Saudi Arabia can

VITRA INNOVATING THE FUTURE OF BATHROOM DESIGN IN CONVERSATION WITH SIMON SHAYA

blend adventure with sustainability in a way that appeals to both local and international travelers.

BUILDING SUCCESS STORIES SHAPING THE FUTURE RIYADH EXPO 2030

We delve into the world of technology and innovation with Mohanned Abu Mousa, who discusses the increasing role of digitalization in construction. His insights reveal how Saudi Arabia is embracing smart technologies to improve efficiency, safety, and sustainability across the industry.

Each of these stories highlights the diversity and ambition of Saudi Arabia's construction and development sectors, offering a window into the bright future being built in the Kingdom. I hope you find

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LIGHTING TRANSFORMING CORPORATE SPACES

TAILORED DESIGN SOLUTIONS CPM

CONTACT saudiprojects@tpg.media www.saudiprojects.media

SOCIAL MEDIA  @saudiprojectsmag  @saudiprojects.mag  @saudiprojectsmag

inspiration in these pages.

Rod Millington EDITOR

All our publications are printed using recycled paper.

BECAUSE WE CARE

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Contents

RIYADH EXPO 2030

16

SHAPING THE FUTURE

RIYADH EXPO 2030 FEATURES

26

58

LIGHTING

PROJECT FOCUS - AMAALA EMPLOYEE VILLAGE

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80

RED SEA GLOBAL - RITZ CARLTON

RED SEA GLOBAL - GRADUATE PROGRAMME

Contents

62

ENTRANCES REDEFINED

ALMOOSA DOORS - MOHANNAD ABU MOUSA ALSO IN THIS ISSUE

86

92

A TALK ON THE WILD SIDE WITH SHANNON DUNN

VITRA - QUANTUM FLUSH

36

42

ASTROLABS - UNLOCKING GLOBAL OPPORTUNITIES

CPM - HOSPITALITY PROJECT SERVICES

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BUILDING TOMORROW, TODAY BEC Arabia stands at the forefront of the construction world. Over a quarter-century of industry experience, the company has built a reputation as a vital regional entity. Their expertise encompasses a breadth of turnkey projects—civil construction, electromechanical services, infrastructure development, landscaping, and comprehensive engineering services.

Discover what makes BEC Arabia the preferred partner in construction excellence. www.becarabia.com | +966 11 216 6633 | +966 50 192 4000

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News

SAUDI ARABIA DOMINATES G20 TOURISM GROWTH Kingdom sees a 73% surge in international

welcomed 17.5 million international tourists

by 2030 and increase tourism’s contribution

visitors, driving global tourism leadership.

during this period, signaling its growing

to GDP from 6% to 10%. These ambitious

Saudi Arabia has emerged as the top

status as a premier global destination.

goals reflect Saudi Arabia’s commitment

performer in tourism growth among G20

This tourism boom aligns with Saudi Arabia’s

to becoming a world-leading travel hub.

countries, with a 73% increase in international

Vision 2030, which seeks to diversify the

visitors in the first seven months of 2024

nation’s economy and reduce its reliance

compared to 2019, according to the UN

on oil revenues. The National Tourism

World Tourism Barometer. The Kingdom

Strategy aims to attract 150 million visitors

DAR GLOBAL AND MOUAWAD HIGH JEWELLERY HOUSE UNVEIL SAR 880 MILLION RESIDENTIAL PROJECT Dar Global has entered into a landmark partnership with Mouawad, the luxury jeweler, to launch a unique SAR 880 million (GBP 180 million) residential project close to World Expo 2030 in the North of Riyadh. The high-profile collaboration represents Dar Global’s debut in the Saudi market, a significant milestone in the company’s international expansion strategy. The project also marks Mouawad’s planned move into the luxury residential sector, where it will apply its reputation as a leader in refined craftsmanship to expand its operations into new frontiers.

READ FULL ARTICLE HERE

READ FULL ARTICLE HERE

News

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TAIBA INVESTMENTS AND HILTON TO INTRODUCE MADINAH’S FIRST WALDORF ASTORIA

SECTOR-BUILDING IN SAUDI. HOW IS INNOVATION DRIVING THE GROWTH OF THE CONSTRUCTION SECTOR IN SAUDI?

Taiba Investments has unveiled a strategic partnership with Hilton (NYSE: HLT) to bring the iconic Waldorf Astoria Hotels & Resorts brand to the holy city of Madinah. Signed

Saudi Arabia’s construction sector, which accounts

during the Future Hospitality Summit (FHS) World in

for up to 7% of the GDP, is considered the Kingdom’s

Dubai, this agreement underscores Taiba Investments’

second-largest non-oil sector and one of its largest

ongoing expansion into the high-end hospitality market

employers in the country. Since the rollout of Vision

and further reinforces the company’s commitment to

2030, the Saudi construction sector has grown by leaps

elevating Saudi Arabia’s tourism sector by partnering with

and bounds, positioning the country as a key region

world-renowned hospitality companies such as Hilton..

of focus for international business expansion.

Commenting on the partnership, Sultan Al Otaibi, CEO,

To support the ongoing growth of Saudi construction,

Taiba Investments, said: “This agreement marks a pivotal

AstroLabs, the Gulf’s leading business expansion platform,

moment in our strategic growth, reflecting our unwavering

has been committed to facilitating the expansion of a growing

commitment to enhancing Saudi Arabia’s hospitality offering

number of global businesses to the Kingdom. By doing so,

across diverse segments. Our collaboration with Hilton and

AstroLabs aims to further consolidate the country’s rising

Waldorf Astoria Hotels & Resorts will elevate tourism and

advantage as one of the world’s largest construction sites.

hospitality by delivering an extraordinary guest experience in

Below are some of the success stories of the

line with the “Pilgrim Experience Program”. This project not

construction companies that AstroLabs helped set

only reaffirms our leadership in the sector but also highlights

root in Saudi Arabia, highlighting their impact in

our dedication to Saudi Vision 2030 by providing world-class

spurring the development of the critical sector.

accommodation that honor the Kingdom’s rich heritage.”

READ FULL ARTICLE HERE

READ FULL ARTICLE HERE

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NEWS

DUBAI TO HOST MEGA URBAN DEVELOPMENT AND CONSTRUCTION MEET UP IN NOV AS BIG 5 GLOBAL RETURNS Dubai to host mega urban development and construction meet up in Nov as Big 5 Global returns Big 5 Global returns for its 45th edition at the Dubai World Trade Centre from 26 – 29 November 2024, hosting a global gathering of industry professionals across urban development, construction, geospatial and facilities management, as it runs alongside new events: LiveableCitiesX, Future FM and GeoWorld.

READ FULL ARTICLE HERE

SAUDI EXPAT REMITTANCES REACH RECORD $3.44 BILLION

PIF AND CONCACAF ANNOUNCED MULTIYEAR PARTNERSHIP

Driven by economic growth and digital innovation, remittances hit a 25-month peak in July.

Expatriates in Saudi Arabia sent SR12.91 billion ($3.44 billion) abroad in July, marking a 21% year-on-year increase, according to data from the Saudi Central Bank (SAMA). This surge represents the highest remittance level in 25 months and underscores

The partnership will support the growth of the sport at all levels,

Saudi Arabia’s pivotal role in the global remittance landscape.

inspiring more people to take up football, as well as boost

The Kingdom’s labor market, comprising nearly 75% foreign

Concacaf tournaments for men, women and youth of both

workers, plays a crucial part in supporting households

national teams and clubs. Additionally, the two organizations

worldwide. With seamless systems for transferring funds,

will collaborate to strengthen and advance Concacaf football

including SAMA’s Wage Protection System, expatriates

development initiatives with a focus on providing children and

can securely and legally send earnings back home.

youth with access to the sport in all 41 Concacaf federations.

READ FULL ARTICLE HERE

READ FULL ARTICLE HERE

PIF NEWS

PIF SECURES $15 BILLION CREDIT FACILITY The Public Investment Fund has obtained a $15 billion revolving credit facility for general corporate purposes, replacing the previous $15 billion facility agreed upon in 2021. This new facility is provided for an initial period of three years and is extendable for up to two additional years.

The facility agreement was signed with a diverse global syndicate of 23 international financial institutions from Europe, the United States, the Middle East, and Asia. This reflects PIF's strong credit rating and the robust demand from its relationship banks and financial institutions.

READ FULL ARTICLE HERE

PIF LAUNCHES QSAS TO CREATE IMMERSIVE CULTURAL EXPERIENCES

PIF's new company to develop world-class

offering visitors a multisensory journey

pilgrims and tourists alike. By using

exhibitions inspired by Saudi heritage,

through history and culture. Initially focusing

cutting-edge technology and innovative

Islamic history, and global culture.

on local exhibitions, the company plans to

storytelling methods, QSAS aims to elevate

The Public Investment Fund (PIF) has

expand its reach globally in the near future.

the visitor experience and position Saudi

announced the launch of QSAS, a new

QSAS will play a key role in transforming

Arabia as a top cultural destination.

company aimed at creating immersive

Saudi Arabia’s cultural and tourism sectors

storytelling experiences rooted in Saudi

by developing world-class exhibitions.

heritage and Islamic history. QSAS will

These experiences will cater to the growing

design and operate interactive exhibitions,

demand for cultural engagement from

READ FULL ARTICLE HERE

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Appointments

Haitham Khaireldin joins HKA as Principal Haitham Khaireldin, a civil engineer with

Specializing in delay analysis and extension

nearly 20 years of experience, is a renowned

of time claims, Haitham has worked on

expert in delay and quantum analysis. He

prominent Saudi Projects, including the

has been appointed over 200 times as an

Holy Mosque expansion and King Salman

expert witness in court and arbitration for

Park. He holds master's degrees in quantity

major disputes in civil engineering, oil and

surveying and construction law and is a fellow

gas, infrastructure, and building sectors.

of the Chartered Institute of Arbitrators.

CONNECT ON LINKEDIN

Mark Tonkens appointed as new Group Chief Financial Officer (GCFO) of Emirates Steel Arkan Tonkens, formerly CFO of Building Materials

Stephen J. Pope, the outgoing GCFO, will

Europe (BME), brings valuable experience

transition into a strategic advisory role within

and an innovative mindset to drive the

the Group CEO Office, ensuring continuity

company’s growth in the global market.

and support during this leadership change.

CONNECT ON LINKEDIN

Tariq Shaikh joins Gensler as Managing Director and Principal, co-leading the firm’s Middle East offices

CONNECT ON LINKEDIN

Specializing in mixed-use, retail, and

With extensive experience working with

lifestyle markets across Europe and the

renowned brands, he focuses on developing

Middle East, Tariq 9aka Taz) is recognized

strategic, well-balanced destinations that

for managing large, complex projects

exceed the expectations of developers,

and leading collaborative teams.

tenants, and customers alike.

Appointments

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Saudi Re Appoints Ahmed Al-Jabr as CEO, Driving Growth and Strategic Focus Saudi Reinsurance Company (Saudi Re) has

Under his leadership, Saudi Re aims to

appointed Ahmed Al-Jabr as its new CEO,

strengthen its competitive position and

effective October 1st, 2024. Al-Jabr, with

continue its profitable growth across

over 25 years of experience in insurance

more than 40 markets globally.

and reinsurance, previously served as Chief Operations Officer and Deputy CEO.

CONNECT ON LINKEDIN

Maxime Girard has joined the HKA as a Partner and Forensic Accounting and Commercial Damages Expert, Dubai Maxime is a damages expert with

His work spans various sectors, including

nearly 25 years of experience in damage

oil and gas and telecommunications, and

quantification, business valuation, fraud

he has a strong track record in arbitration

investigation, and forensic accounting.

and high-profile financial investigations.

Maxime joins HKA as a Partner, enhancing their EMEA team and client services.

CONNECT ON LINKEDIN

We would love to hear about your new appointees, please share these with us and we will include them here and on our website.

Email us at saudiprojects@tpg.media ISSUE 44

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RIYADH EXPO 2030

RIYADH EXPO 2030, SHAPING THE FUTURE THE ERA OF CHANGE. TOGETHER FOR A FORESIGHTED TOMORROW RIYADH EXPO 2030 IS SET TO BE A LANDMARK EVENT, BRINGING TOGETHER NATIONS, INDUSTRIES, AND INNOVATORS FROM AROUND THE WORLD

RIYADH EXPO 2030

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RIYADH EXPO 2030

T

he Expo will serve as a platform to

The Expo will be held from October 1, 2030,

Princess Haifa bint Mohammed Al-Saud,

explore solutions for global challenges,

to March 31, 2031, providing a six-month

Saudi Arabia’s Deputy Minister of Tourism,

showcase cutting-edge technologies, and

window for countries, businesses, and thought

highlighted the importance of the event by

promote international collaboration. Saudi

leaders to exchange ideas and showcase their

saying, “Choosing Saudi, choosing Riyadh, is

Arabia is preparing to host this prestigious

contributions to building a sustainable and

choosing the world.” This theme sets the stage

event, which is expected to draw millions of

prosperous future.

for dialogue on critical global issues such as

visitors both in person and virtually.

climate change, economic development, and THE THEME

A HISTORIC OPPORTUNITY FOR SAUDI

THE ERA OF CHANGE: TOGETHER FOR A

ARABIA

FORESIGHTED TOMORROW

Hosting Expo 2030 in Riyadh will solidify

Riyadh Expo 2030 will focus on the theme ‘The

Saudi Arabia's position on the global stage,

Era of Change’, emphasizing how societies can

aligning with the Kingdom's Vision 2030 goals

work together to address global challenges

of economic diversification, sustainability,

through innovation, collaboration, and

and innovation. Crown Prince Mohammed

sustainability. Saudi Arabia is determined

bin Salman expressed his enthusiasm for the

to use the event as a platform to share its

event, stating, “Saudi Arabia seeks to host Expo

remarkable transformation under Vision

2030 in Riyadh to deliver an unprecedented

2030 with the rest of the world. The Expo will

experience in the history of this event for a

include pavilions from over 226 countries, each

better future for humanity.”

contributing unique perspectives on future solutions.

P RINCESS HAIFA BINT MOHAMMED AL-SAUD, SAUDI ARABIA’S DEPUTY MINISTER OF TOURISM

technological advancements.

30 million

expected visitors in person

RIYADH EXPO 2030

ATTRACTIONS AND PAVILIONS, A WORLD OF INNOVATION The Riyadh Expo 2030 will showcase a diverse range of pavilions and attractions that reflect the creativity and innovation of countries around the globe. The Expo will feature groundbreaking technologies in sustainability, clean mobility, and renewable energy.

Visitors can explore green neighborhoods, futuristic transportation systems, and cultural exhibitions that highlight both heritage and modernity.

One of the key attractions will be the Saudi Pavilion, which will span over 50,000 square meters. This state-of-the-art pavilion will highlight the Kingdom’s progress in sustainability, urban development, and technological innovation. It will serve as a central hub for showcasing Saudi Arabia’s advancements in clean energy, smart cities, and environmental conservation.

Ghida Al-Shibl, a member of the Riyadh Expo 2030 organizing team, said, “As host, we will create a world-class site expo to enable you to build pavilions and experiences in a way that matches your national priorities and aspirations.”

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RIYADH EXPO 2030

ECONOMIC IMPACT, TRANSFORMING RIYADH

The Kingdom is also focusing on expanding its

AND BEYOND

hospitality sector to accommodate the influx

The economic impact of hosting Expo 2030 will

of international visitors. By the time the Expo

be monumental. Saudi Arabia has allocated

opens, hotel capacity in Riyadh will increase

$7.8 billion for infrastructure and key projects

by 70,000 new rooms, ensuring that visitors

to support the event. These investments will

experience world-class services during their

lead to the creation of over 200,000 jobs across

stay.

various sectors, contributing to long-term economic growth in the Kingdom. In addition, the event is expected to attract 30 million visitors in person and a further 100 million through the metaverse, showcasing Riyadh as a city of the future.

100 million

virtual visitors via the metaverse

RIYADH EXPO 2030

21

SUSTAINABILITY AT THE CORE Saudi Arabia is raising the bar for sustainability with the Riyadh Expo 2030. As part of its Vision 2030 goals, the Kingdom aims to reduce its carbon footprint and increase green space through projects like the Green Riyadh Program. The Expo site will be powered by renewable energy sources and will include extensive green spaces that contribute to improving air quality and reducing energy consumption.

Jerry Inzerillo, CEO of the Diriyah Group, commented, “Diriyah will be very famous by 2030, and the city of Riyadh will be unrecognizable.” The Expo will be a symbol of the Kingdom’s commitment to environmental conservation and sustainable urban development.

THE METAVERSE EXPERIENCE For the first time in World Expo history, Riyadh Expo 2030 will integrate the metaverse, allowing millions of virtual visitors to experience the event from anywhere in the world. This innovative approach will include virtual tours of pavilions, interactive exhibits, and live-streamed performances, making the Expo accessible to a global audience.

KEY MILESTONES AND FUTURE OUTLOOK Riyadh Expo 2030 promises to be a transformative event for Saudi Arabia and the world. With its focus on sustainability, innovation, and global collaboration, the Expo will serve as a catalyst for addressing some of the world’s most pressing challenges. From cutting-edge technology to immersive cultural experiences, visitors will leave with a renewed sense of optimism and inspiration for the future.

As Ghida Al-Shibl noted, “By February 2028, participant parcels and the expo village will be open. We will fast-track all necessary requirements, including imports, visas, and regulations.”

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RIYADH EXPO 2030

KEY MILESTONES AND FUTURE OUTLOOK Riyadh Expo 2030 promises to be a transformative event for Saudi Arabia and the world. With its focus on sustainability, innovation, and global collaboration, the Expo will serve as a catalyst for addressing some of the world’s most pressing challenges. From cutting-edge technology to immersive cultural experiences, visitors will leave with a renewed sense of optimism and inspiration for the future.

As Ghida Al-Shibl noted, “By February 2028, participant parcels and the expo village will be open. We will fast-track all necessary requirements, including imports, visas, and regulations.”

Riyadh Expo 2030 at a Glance

DATES October 1, 2030 - March 31, 2031

ESTIMATED NO. OF PAVILIONS 226 pavilions

30 MILLION EXP VISITORS (In Pe

KEY COUNTRIES Saudi Arabia, US China, Japan, Ge Italy

$7.8 bi POSITIVE ECONOMIC IMPACT 200,000 jobs created, significant boost to hospitality and tourism sectors

KEY ATTRACTIONS Saudi Pavilion, green neighborhoods, futuristic transportation systems

investment for Expo 2030

RIYADH EXPO 2030

200,000

jobs created through Expo projects

PECTED erson)

S EXHIBITING SA, UK, France, ermany, UAE,

COST $7.8 BILLION

100 MILLION EXPECTED VISITORS (Metaverse)

THEME The Era of Change: Together for a Foresighted Tomorrow

Stay up to date with Riyadh Expo 2030 HERE and also sign up to their newsletter at the bottom of this page

illion

0

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SAUDI PAVILION 50,000 square meters, focus on sustainability, clean energy, and smart cities

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LIGHTING

CORPORATE LIGHTING, SHAPING SAUDI ARABIA’S INTERIORS HOW ADVANCED LIGHTING SOLUTIONS ARE TRANSFORMING CORPORATE SPACES IN SAUDI ARABIA. THE INTERIORS LIGHTING INDUSTRY IN SAUDI ARABIA IS EXPERIENCING A SIGNIFICANT TRANSFORMATION

LIGHTING

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D

LIGHTING

evelopers are evermore focusing on creating more efficient, sustainable,

and aesthetically pleasing corporate environments. This shift is driven by advances in technology, increased emphasis on sustainability, and the growing demand for innovative lighting solutions tailored to the corporate sector rather than domestic spaces.

The Kingdom’s Vision 2030 is playing a major role in accelerating this development, fostering rapid growth in the construction and real estate sectors, and spurring demand for cutting-edge lighting solutions.

THE GROWING DEMAND FOR SMART LIGHTING IN CORPORATE DEVELOPMENTS Corporate lighting in Saudi Arabia has evolved beyond mere functionality. Today, lighting is used to create dynamic environments that boost productivity, promote well-being, and align with sustainability goals. According to industry reports, the interior lighting market in the Kingdom is projected to grow significantly over the next few years, driven by an increasing number of corporate developments across key cities such as Riyadh, Jeddah, and NEOM.

C HRIS NEWMAN EXECUTIVE DIRECTOR OF NEOM’S HOTEL DIVISION

As Chris Newman, Executive Director of NEOM’s Hotel Division, explained, “Lighting plays a pivotal role in shaping the ambiance and functionality of our projects. The goal is to create spaces that are not only visually appealing but also efficient and sustainable.”

One of the leading innovations transforming the corporate lighting sector is smart lighting systems. These smart systems, which can

Sustainability is driving LED and solar adoption

LIGHTING

29

be automated and controlled remotely, are

workspaces within the framework of smart,

increasingly being incorporated into modern

connected cities. These systems will contribute

corporate buildings. They are designed

to the Kingdom's ambitions for modernization

to optimize energy consumption, reduce

and economic growth, ensuring that corporate

operational costs, and provide employees with

buildings are a vital part of the broader vision

personalized lighting settings that improve

for smarter, more integrated urban living."

their comfort and productivity.

KEY TRENDS SHAPING THE CORPORATE Lutron Electronics, a global leader in lighting

LIGHTING SECTOR

control systems, is at the forefront of this trend.

The corporate lighting industry is evolving

Sana Choyakh, Business Development and

rapidly, with new technologies and design

sales Manager from the company stated,

trends reshaping how light is used in commercial spaces. Some of the key trends in corporate lighting for construction developments include: SMART LIGHTING AND AUTOMATION Smart lighting systems, which can be programmed to adjust based on occupancy or daylight levels, are becoming increasingly popular in corporate spaces. These systems are not only energy-efficient but also highly customizable, allowing businesses to create the right ambiance for different types of work environments.

 SANA CHOYAKH, LUTRON ELECTRONICS

Lutron’s Quantum system, for example, "Lighting control in corporate buildings is not

integrates lighting, shading, and HVAC controls

just about energy efficiency—it's about creating

to maximize energy savings and enhance

adaptive, smart environments that enhance

comfort in workspaces. By using occupancy

productivity and well-being with a Human

sensors and daylight harvesting techniques,

Centric Philosophy. As Saudi Arabia moves

such systems can reduce energy consumption

forward with Vision 2030, integrating advanced

by up to 60%, making them a top choice for

lighting systems will play a key role in shaping

eco-conscious corporations.

sustainable, innovative, and future-ready

30

LIGHTING

Human-centric lighting boosts employee productivity

INTEGRATION OF LIGHTING WITH BUILDING MANAGEMENT SYSTEMS (BMS) The integration of lighting systems with Building Management Systems (BMS) is a crucial trend in the development of smart corporate buildings. These integrated systems allow for the seamless control of all building functions, from lighting and HVAC to security and fire safety. This holistic approach not only increases operational efficiency but also provides significant cost savings over time.

You sleep better

You perform better

You feel better

DESIGN AND AESTHETICS Lighting has become a critical design element

HUMAN-CENTRIC LIGHTING (HCL)

SUSTAINABLE LIGHTING SOLUTIONS

in corporate interiors. Modern designs

Human-centric lighting is a growing trend

Sustainability is at the core of many corporate

emphasize a blend of functionality and

in the corporate sector, aiming to create

lighting strategies in Saudi Arabia. With the

aesthetics, where lighting fixtures are not only

lighting solutions that align with natural

Kingdom’s Vision 2030 focusing heavily on

tools for illumination but also key contributors

human circadian rhythms. These systems

environmental preservation and energy

to the overall visual identity of a space. Whether

adjust light color and intensity throughout the

efficiency, there is a strong push towards

through minimalist linear lighting, decorative

day, mimicking natural sunlight and helping

the adoption of LED lighting, solar-powered

pendants, or recessed fixtures, lighting plays a

employees feel more alert and energized.

systems, and other eco-friendly solutions.

significant role in reinforcing the brand identity

Human-centric lighting is no longer a luxury.

LED technology remains one of the most

It’s becoming a necessity in modern corporate

popular choices for corporate lighting due to

CASE STUDY: NEOM AND THE FUTURE

environments, where employee well-being

its long lifespan, low energy consumption, and

OF CORPORATE LIGHTING

and productivity are key concerns. Studies

reduced maintenance costs. Many companies

NEOM, one of Saudi Arabia’s most ambitious

have shown that proper lighting can lead to

are also investing in solar-powered lighting

giga-projects, is setting new standards for

improved concentration, reduced eye strain,

systems, particularly in areas where renewable

corporate lighting and smart city design. The

and enhanced mood, making it a valuable

energy is more feasible, such as outdoor

project, which is being built as a model for

investment for corporate developers.

corporate campuses or parking lots.

urban sustainability, is leveraging cutting-

of corporate spaces.

edge lighting technologies to reduce energy consumption and create a visually stunning corporate environment.

Lighting systems at NEOM will be fully integrated with smart building management solutions, ensuring that all lighting operates efficiently and contributes to the project’s ambitious sustainability goals. The use of intelligent, human-centric lighting is also expected to enhance the productivity and wellbeing of those working in NEOM’s corporate spaces.

Chris Newman from NEOM’s Hotel Division

Smart lighting can reduce energy use by 60%

added, “At NEOM, we are not just building corporate offices; we are creating dynamic environments where lighting plays a key role in promoting well-being, productivity, and sustainability. The lighting solutions we are

LIGHTING

31

Corporate lighting demand growing at 6.5% annually incorporating here will set a new benchmark

STATISTICS: SAUDI ARABIA’S CORPORATE LIGHTING INDUSTRY

for corporate developments globally.”

The interior lighting industry for corporate use in Saudi Arabia is experiencing significant growth, with new construction developments driving demand for innovative solutions. Below are key

CONCLUSION

statistics that highlight the size and growth of the corporate lighting market in Saudi Arabia:

The corporate lighting industry in Saudi Arabia is poised for significant growth as developers prioritize energy efficiency, sustainability, and smart technology integration in their projects. With the backing of Vision 2030 and

Statistic

Details

Market Size

$1.2 billion

Projected Market Growth by 2027

CAGR of 6.5%

LED Lighting Penetration

Over 60% of corporate lighting systems

Smart Lighting Adoption Rate

Expected to reach 45% by 2025

Energy Savings from LED and Smart Lighting

Up to 60% energy savings in corporate environments

Top Cities for Corporate Lighting Demand

Riyadh, Jeddah, NEOM

the emergence of mega-projects like NEOM, the demand for advanced lighting solutions in corporate spaces will continue to rise.

As lighting becomes an integral part of workplace design, companies like Lutron Electronics are leading the way with innovative products that not only enhance the aesthetic appeal of corporate interiors but also contribute to environmental goals. The future of corporate lighting in Saudi Arabia is bright, both literally and figuratively.

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VITRA - Simon Shaya

 SIMON SHAYA, CHIEF COMMERCIAL OFFICER AT VITRA

INNOVATING THE FUTURE OF BATHROOM DESIGN VITRA'S GLOBAL LEADERSHIP IN SMART, SUSTAINABLE SOLUTIONS. SAUDI PROJECTS CAUGHT UP WITH SIMON SHAYA, CHIEF COMMERCIAL OFFICER AT VITRA

VITRA - Simon Shaya

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VITRA - Simon Shaya

VitrA QuantumFlush reduces noise levels sevenfold

introduces a new standard in flushing technology. It’s designed on the principle of laminar flow, allowing water to clean the entire inner surface of the toilet bowl more efficiently and quietly, without splashing.

This not only ensures thorough cleanliness but also reduces water consumption, noise, and the spread of germs. It represents our commitment to pushing the boundaries of what’s possible in bathroom technology.

Saudi Projects: How does VitrA ensure sustainability and eco-friendliness in its manufacturing processes?

Simon Shaya: At VitrA, sustainability is at the heart of everything we do. Our goal is to foster a sustainable future while preserving the delicate balance between the environment, resources, and society. We actively work to maximize circularity by recycling materials, investing in renewable energy, and reducing emissions.

We have also developed a 100% recycled washbasin, an innovation that showcases our commitment to sustainable production.

Additionally, our green hydrogen pilot project is helping us explore new ways to reduce our environmental impact. Sustainability extends beyond our internal operations— we engage with stakeholders across our value chain to amplify our efforts.

W

Saudi Projects: Can you discuss any ith a rich history rooted in the bathroom

largest ceramic production facilities in Türkiye,

recent trends or shifts in consumer

culture, VitrA offers a complete range

set us apart in terms of scale and quality.

preferences that VitrA is responding to?

of products, from tiles to faucets, while staying

Simon Shaya: We have seen a consistent

at the forefront of digital transformation.

We are also deeply invested in digital

demand for products that address convenience,

Saudi Projects caught up with Simon Shaya,

transformation and intelligent technologies,

hygiene, performance, and sustainability.

Chief Commercial Officer at VitrA whom

ensuring we lead the way in modern

Contactless technology, such as touchless

provides insights into how VitrA continues

bathroom design. Our collaborations with

faucets and toilets, has grown in importance

to lead in the competitive global market.

renowned designers like Tom Dixon, Arik

as consumers prioritize hygiene and wellness,

Levy, Matteo Thun and Ross Lovegrove, as

especially after the pandemic. QuantumFlush

Saudi Projects: How does VitrA differentiate

well as partnerships with top design offices,

is a perfect example of how we’re meeting

itself from competitors in the market?

allow us to merge our production and design

these demands, as it combines performance

Simon Shaya: VitrA stands out by blending

competencies with global expertise.

with health-focused design. Consumers

the traditions of bathroom experience with

are also more conscious of environmental

modern innovation. VitrA is one of the brands

Saudi Projects: What innovative

impacts, so products like our recycled

in global markets offering every component

technologies or materials is VitrA utilizing

washbasins are particularly appealing.

of the bathroom, including tiles, under

to improve bathroom products?

one roof. Our state-of-the-art production

Simon Shaya: One of our most innovative

Saudi Projects: How do you envision the future

techniques, housed in one of the world's

products is VitrA QuantumFlush, which

of bathroom design and functionality, and how

VITRA - Simon Shaya

35

Customer-driven innovation is central to VitrA's strategy experiences to understand how our products interact with customers from assembly to cleaning. This insight helps us make customerdriven innovations that truly meet their needs.

Saudi Projects: What strategies does your company employ to stay competitive in a rapidly evolving market?

Simon Shaya: Our strategy is built on constant innovation. Last year, we opened a new facility in Türkiye, which reflects our commitment to investing in cutting-edge production capabilities. We also focus heavily on research and development to stay ahead of emerging trends and technologies. Our collaboration with world-class designers ensures that we remain at the forefront of both aesthetic and functional innovations in the bathroom industry.

VitrA’s 100%* Recycled Washbasins lead in sustainability

Saudi Projects: Can you discuss any challenges or obstacles VitrA has faced in recent years and how it has overcome them?

is your company adapting to these changes?

Saudi Projects: Can you highlight any recent

Simon Shaya: The ceramic industry is highly

Simon Shaya: The future of bathroom

product launches or upcoming developments

energy-intensive and managing our carbon

design will be shaped by four key trends:

that customers can look forward to?

footprint is one of our biggest challenges. To

Simon Shaya: Our 100% recycled washbasin

address this, we have invested in renewable

 Smart technology integration

is one of our latest innovations, setting a

energy, including solar power plants, and are

 Sustainability

new standard for eco-friendly bathroom

exploring green hydrogen as a cleaner fuel

 Universal design

products. Additionally, QuantumFlush is a

option. By turning waste heat into power and

 Hygiene-focused solutions

groundbreaking technology that reduces the

improving energy efficiency in our production

spread of germs by preventing bioaerosols and

processes, we’re able to reduce emissions

At VitrA, we’re leading the change in these areas

significantly reducing noise—an independent

significantly. These efforts are crucial to aligning

by investing in R&D to create smarter, more

test by Quiet Mark showed that it lowers

our operations with global sustainability goals.

sustainable products. Touchless products,

noise levels by 8.45 dBA, which is about

automated systems, and health monitoring

seven times quieter than standard toilets.

features are increasingly important to consumers, and we are adapting by integrating

Saudi Projects: How does VitrA approach

these technologies into our products.

customer feedback and incorporate

VitrA

it into product improvements?

+971 4 547 8045

Sustainability is another critical focus.

Simon Shaya: Customer feedback is central

We are committed to water conservation,

to our innovation process. We collect feedback

energy efficiency, and using sustainable

through multiple channels—surveys, direct

materials. In terms of accessibility,

customer service interactions, and social

universal design principles are guiding

media—and use it to improve our products.

our product development to ensure our

We also have a UX Laboratory at our VitrA

solutions are inclusive and user-friendly.

Innovation Center, where we study user

*The entire basin is produced from nearly 100% recycled waste materials that are generated and disposed of during the CSW manufacturing process.

VISIT WEBSITE

EMAIL US

36

ASTROLABS - Unlocking Global Opportunities

UNLOCKING GLOBAL OPPORTUNITIES FOR BUSINESSES WITH ASTROLABS ASTROLABS HELPS BUSINESSES TAP INTO THE $36 BILLION OPPORTUNITY IN QIDDIYA, A KEY PART OF SAUDI ARABIA'S VISION 2030

ASTROLABS - Unlocking Global Opportunities

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ASTROLABS - Unlocking Global Opportunities

s the Gulf’s leading business expansion platform for high-growth companies,

AstroLabs supports global companies to expand to Saudi Arabia, an increasingly favored expansion destination with projects like Qiddiya offering vast potential.

Developed by the Qiddiya Investment Company (QIC), a subsidiary of the Public Investment Fund (PIF), Qiddiya is a centerpiece of the Kingdom’s Vision 2030 plan, transforming 330 square kilometers of land into a dynamic hub for entertainment, culture, and sports.

Strategically located just 40 kilometers west of Riyadh, Qiddiya is set to be the capital of entertainment in the Kingdom, with an array of attractions including theme parks, sports complexes, residential areas, and more. The opportunities are vast for companies across multiple sectors, including construction, infrastructure, hospitality, and IT. Infrastructure: Roads and Utilities With AstroLabs as your trusted partner,

QIC has awarded $500 million in contracts for

international businesses can navigate

roads, utilities, and transport links, with more

the booming Saudi market and position

bids expected soon.

themselves to benefit from the influx of

Hospitality: Restaurants and Cafes

growth, particularly in Qiddiya. Our expertise in

Aquarabia, Qiddiya’s largest theme park, will

supporting businesses on large-scale projects

house 22 dining venues and eight retail outlets.

ensures that you can enter this high-potential

Entertainment: E-sports and Gaming

market seamlessly.

Qiddiya will feature the world’s first fully gamified esports district, bringing new

For companies interested in expanding to Saudi

opportunities for digital and tech-focused

Arabia, click here to learn more about how

companies.

AstroLabs can support your business journey.

IT: Green Technologies Prince Mohammed Bin Salman Stadium in

KEY OPPORTUNITIES IN QIDDIYA FOR

Qiddiya will integrate cutting-edge technology,

GLOBAL COMPANIES

making it a global leader in digital sports

Construction: Entertainment Venues and

engagement.

Sports Facilities QIDDIYA’S HOSPITALITY AND REAL ESTATE Qiddiya is set to feature 43 sports facilities,

BOOM

including an F1 track and 12 theme parks.

With over 48 million annual visitors expected, Qiddiya presents significant opportunities for global hospitality and real estate brands.

Qiddiya’s infrastructure needs are vast, offering ample opportunities for construction and utilities companies.

The demand for luxury resorts, mid-range hotels, and serviced apartments is set to soar as Qiddiya attracts a wave of tourists and residents.

ASTROLABS - Unlocking Global Opportunities

39

Qiddiya is a centerpiece of the Kingdom’s Vision 2030 plan, transforming 330 square kilometers of land into a dynamic hub for entertainment, culture, and sports.

Qiddiya’s largest theme park, Aquarabia, will

market. With our expertise, companies can

be home to over 22 restaurants and cafes,

take advantage of the unprecedented demand

adding to the thriving retail and dining scene.

for luxury accommodations and lifestyle

The Performing Arts Center will attract 800,000

experiences in Qiddiya.

visitors annually, creating further opportunities for hospitality businesses to cater to an eager

Qiddiya is also set to feature hotels and

audience. The center will host art galleries,

resorts, with the Water Park Hotel scheduled

museums, and festivals, fueling growth in retail

for completion in January 2026. As the project

spaces and luxury dining.

advances, AstroLabs ensures that international brands can capitalize on this growth by offering

AstroLabs can help hospitality and real estate companies leverage these opportunities, offering streamlined entry into the Saudi

strategic business expansion solutions.

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ASTROLABS - Unlocking Global Opportunities

From obtaining licenses to establishing a local presence, AstroLabs offers end-to-end business support, ensuring a smooth entry into the Saudi market.

ASTROLABS - Unlocking Global Opportunities

41

INFRASTRUCTURE DEVELOPMENT:

TECHNOLOGY AND ENTERTAINMENT:

expansion platform, AstroLabs has successfully

BIG PROJECTS AHEAD

THE FUTURE OF DIGITAL EXPERIENCES

guided over 650+ companies to Saudi Arabia,

Qiddiya’s infrastructure needs are vast, offering

Qiddiya is Saudi Arabia’s first giga-project

including 100 construction companies that are

ample opportunities for construction and

dedicated entirely to entertainment, making

working on mega-projects such as the Red Sea

utilities companies. In 2023, QIC awarded

it an ideal location for tech companies

Project, Amaala, and NEOM.

a $610 million contract to a joint venture

specializing in gaming, esports, and digital

between Saudi Real Estate Infrastructure

experiences. The fully gamified esports district

From obtaining licenses to establishing a local

Company (Binyah) and InfraRoad Trading &

in Qiddiya will house 25 esports organizations

presence, AstroLabs offers end-to-end business

Contracting for building roads, utility networks,

and 30 gaming companies, providing

support, ensuring a smooth entry into the

and pedestrian bridges. More contracts,

exceptional opportunities for businesses

Saudi market. With Qiddiya set to become a

including a $500 million package for roads,

focused on digital innovation.

global entertainment and luxury destination, there has never been a better time to invest in

utilities, and tunnels, are expected in the coming years.

The Prince Mohammed Bin Salman Stadium

Saudi Arabia.

in Qiddiya will feature the largest indoor LED The construction sector will continue to thrive

screen for esports, real-time data access, and

LEARN HOW ASTROLABS CAN HELP YOUR

with new contracts being awarded as Qiddiya

cutting-edge fan engagement technologies.

BUSINESS EXPANSION TO THE KINGDOM,

expands. As Saudi Arabia accelerates its

This venue will redefine the future of

INCLUDING COMPANY LICENSING IN

infrastructure development, AstroLabs can help

entertainment and sports in the Kingdom,

SAUDI ARABIA AND POST-INCORPORATION

your business navigate regulatory processes

offering tech companies a platform to

SERVICES. EXPLORE MORE OPPORTUNITIES

and ensure a smooth entry into this lucrative

showcase innovative solutions.

ACROSS DIFFERENT GIGA PROJECTS, INCLUDING, QIDDIYA, RED SEA AND NEOM.

market.

For businesses in the IT and green technologies With the announcement of a second water

space, AstroLabs offers comprehensive

theme park in Qiddiya City, the need

support to enter Qiddiya and other mega-

for utilities, transportation, and water

projects, helping you leverage the demand for

management infrastructure is expected to

sustainable solutions, renewable energy, and

increase. For global companies specializing in

smart technologies in Saudi Arabia.

construction and infrastructure, AstroLabs is

ASTROLABS VISIT WEBSITE

your go-to partner for business expansion and

How Can Global Companies Expand Seamless

growth in the region.

to Saudi? As the Gulf’s leading business

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CPM

CPM

YOUR VISION, OUR EXPERTISE, UNMATCHED HOSPITALITY CPM BLENDS INNOVATION, FUNCTIONALITY, AND LUXURY TO DELIVER TAILORED DESIGN SOLUTIONS FOR GLOBAL HOSPITALITY BRANDS

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CPM

W

ith a focus on Europe, Africa, the Middle East, and Asia, CPM’s

extensive expertise allows it to provide topnotch solutions for new constructions and renovations encompassing operational strategy, design, styling, and art consultancy, as well as procurement of fit-out, FF&E, and OS&E, design coordination, logistics, and installation.

CRAFTING MEMORABLE GUEST JOURNEYS CPM’s distinctive approach to design and styling is characterized by an innovative fusion of creative vision, technical proficiency, and an intimate knowledge of the hospitality sector.

Simply put, the firm’s design philosophy does not revolve around achieving CGI awards - although they do appreciate them.

But CPM’s first focus is to craft properties that are successful in their market and ensure investors harvest the returns they rightfully expect from their investment.

“A stunning design shines brighter in a busy restaurant!” says CPM Managing Director Virginie Soualhat. “Therefore, our first questions are always: Who is the target clientele for this space?

What are their needs and likes? How will this property be operated? We consider factors such as the levels of staffing they will be able to afford in the long run. That is always the first step. Then, of course, comes aesthetics.”

CPM combines timeless design principles with the latest innovations to create unique and memorable spaces, while still prioritizing practicality. By adopting this comprehensive and tailored approach, CPM makes certain that each project it takes on is unparalleled, environmentally sustainable, and seamlessly aligned with clients’ visions and operational goals.

CPM is proud to count some of the most prestigious names in the hospitality industry among its clients, including One & Only, Six Senses, Accor, Radisson Collection, Hyatt, Hilton, and Marriott. Beyond these renowned brands, CPM thrives on collaborating with private investors on boutique projects, offering tailored consultancy services that meet the unique needs and visions of each client.

 VIRGINIE SOUALHAT - MANAGING DIRECTOR

CPM

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Notable projects such as One & Only Cape

“A stunning design shines brighter in a busy restaurant!”

Town in South Africa, One & Only Le Saint Geran in Mauritius, Le Meridien Batumi, and Radisson Collection Tsinandali exemplify CPM's ability to blend luxury, functionality, and cultural authenticity. These projects have garnered numerous awards and accolades, highlighting CPM’s commitment to excellence.

BROAD EXPERTISE Addressing the varied needs of its clients, CPM has proficiency in the following key areas: OPERATIONAL STRATEGY CPM offers guidance to clients on formulating operational strategies that optimize their properties’ efficiency and revenues.

INTERIOR DESIGN AND DESIGN MANAGEMENT CPM’s role involves developing and coordinating design concepts in a way that ensures they are consistent and aligned with project goals. On Design Management scopes, the team works closely with designers to ensure the design intent is maintained throughout the project, managing design changes, value engineering, and ensuring alignment with the project’s vision and operational efficiency.

Illuminate Your Vision with Clarity CLEAR TERMS. CLEARER RESULTS. CLEARLY THE RIGHT CHOICE. At Clarity, we don’t just light up spaces—we transform them. From grand hotels and resorts to bespoke residential projects, we design, engineer, and deliver premium lighting solutions that meet the highest standards. Our expertise spans from custom designs to meticulous quality control, ensuring your project shines with precision and elegance.

Discover Our Partners in Excellence:

DuraGreen: Elevate your space with our miniature

Visuwall: Bring your ideas to life with photorealistic

lighting fixtures that perfectly balance style and

imagery and cutting-edge technology. Check

functionality. Explore the DuraGreen Catalogue here.

out the Visuwall Catalogue here.

Explore the DuraGreen Catalogue here.

Check out the Visuwall Catalogue here.

With production hubs in Dubai, Europe, and

Get in touch with us today for a consultation:

Asia, we offer unbeatable value and superior

 +971 55 569 9940

quality across all market segments.

 +971 4 569 3557  info@claritymea.com

Experience the Clarity Difference:

 Website

• Exceptional products • Outstanding service

Clarity—where your vision meets brilliance.

• Unmatched value

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LinkedIn

Instagram

CPM

PROCUREMENT CPM oversees the entire procurement process, starting from budgeting and specification analysis to tendering, contract management, and logistics. As part of its comprehensive procurement services, CPM is responsible for managing the acquisition of interior equipment, encompassing decorative finishes, furniture, Fixtures & Equipment (FF&E), and Operating Supplies & Equipment (OS&E).

Crafting unique and memorable spaces by blending timeless design principles, innovations and functionality

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LOGISTICS AND INSTALLATION SUPPORT CPM provides end-to-end logistics solutions, including manufacturing facility reviews, quality control, claims management, site inspections, and snagging. The team is dedicated to ensuring that installations are executed in a timely and efficient manner, meeting project deadlines.

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CPM

TRANSFORMING SPACES,

potential challenges, and ensure smooth

ENHANCING EXPERIENCES

execution, assigning just the right amount of

“There is no one-size-fits-all approach.

resources needed for each unique project.

Every project is unique, and requires a tailored approach that aligns with our

We prioritize open communication and

clients' specific goals and aspirations.

collaboration, engaging all stakeholders

That’s what makes project management

in decision-making and providing regular

so exciting,” explains Virginie.

updates to keep the project on track with the client's vision. Our custom-built online

"Our process starts with a deep

platform enhances this transparency, offering

understanding of the client's vision through

clients secure, 24/7 access to real-time project

comprehensive consultations, allowing

information, tailored to each project's specific

us to craft bespoke project plans that

needs. "Rather than forcing our projects

seamlessly integrate with their objectives."

into a pre-existing framework, we create a bespoke structure that perfectly fits each

Our services are adaptable, catering to projects

project's unique requirements," Virginie adds.

of all scales and scopes, from boutique hotels to large-scale hospitality projects.

Moreover, CPM’s approach incorporates local

Our team comprises seasoned experts in

cultural elements, regulatory requirements,

architecture, interior and lighting design,

and market conditions, sourcing materials and

hotel operations, project management, and

services that are not only high-quality but also

procurement, ensuring a comprehensive

contextually relevant. This commitment ensures

service offering throughout the entire

our design solutions are not only innovative and

project cycle. This versatility enables us

visually stunning but also practical and uniquely

to develop targeted strategies, address

aligned with each client's brand and vision.

CPM upholds a policy of open communication and actively engages all project stakeholders in decision-making

"Our team is dedicated to delivering excellence, bringing each client’s vision to life with precision."

CPM

"Each project is unique and requires a customized approach to meet specific goals and budgets."

CONCLUSION Stay tuned for the next issue of Saudi Projects, where we will explore CPM’s art consultancy process, delve into their expertise in FF&E procurement and installation across large-scale

CPM

projects, and reveal how their diverse, multicultural team leverages its varied backgrounds to provide exceptional and inclusive client experiences. As Virginie passionately states, “At CPM, every team member shares a commitment to delivering excellence at every stage of our projects, ensuring each client’s vision is brought to life with unparalleled quality.”

VISIT WEBSITE

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BIOO

REDEFINING PROGRESS PIONEERING THE BIOTECH ERA JUST IMAGINE, YOU FIND YOURSELF IN A PARK OR ON A STREET, AND BY MERELY TOUCHING A PLANT, YOU CAN LIGHT UP THE ENTIRE AREA. IT’S A SCENE STRAIGHT FROM THE PAGES OF A SCI-FI NOVEL, YET RIGHT HERE, RIGHT NOW, BIOO, A VISIONARY COMPANY FOUNDED IN BARCELONA IN 2015, IS FORGING AHEAD TO MAKE THIS BREATHTAKING VISION A REALITY!

BIOO

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I

BIOO

n my 40 years as a business journalist across three continents,

Bioo is, without any doubt, the most innovative and exciting company I have ever encountered. Bold statement, you say?

Allow me to elaborate. Better still, allow Pablo Vidarte, a born inventor, entrepreneur, and CEO of Bioo to take up the story.

“The beginning was very stereotypical as a story because it began as a dream in the middle of the night. Once awake, I had a very clear goal: to create a world where we could generate energy from nature. To actually create the first biotech cities. Similar to how the industrial revolution brought about significant changes to cities, we believe that biotech and the first biotech cities can do the same.

In my 40 years as a business journalist across three continents, Bioo is, without any doubt, the most innovative and exciting company I have ever encountered

“So, I created a team of volunteers at first, who were engineers, biotechnologists, and many other kinds of scientists. We first started creating biological reactors, which are able to generate energy from soil, and produced a prototype.”

As ambitions go, this is right up there with major milestones such as the Human Genome Project: the ambitious goal to map the entire human genome, achieved in the early 21st century, which revolutionized medicine and biology. Yes, it’s that significant, and equally crucial for a world that requires a rapid and efficient ‘re-set’.

Given the magnitude of the task, Pablo's expertise makes him the ideal person to lead this initiative. His remarkable journey began at just eight years old when he started programming video games, and by 16, he was already making waves by challenging NASA and the Spanish army to revolutionize external combustion engines. “I wanted to perfect a system that NASA produced in 2002 oriented to power cars,” he says, and that’s exactly what he did. Pablo modestly describes this achievement as “pretty cool,” even though he managed to improve efficiency by an astonishing 60%.

 PABLO VIDARTE - BIOO CEO

BIOO

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BIOO

POWERING TOMORROW WITH NATURE “We’re working with a lot of very different technologies,” Pablo continues, the first of which was the bioreactor, which works like a battery that has microorganisms inside—like in The Matrix!

"We're harnessing the power from the interaction of living organisms and organic matter to produce energy. Throughout their life, they just eat organic matter in the soil, and in that process, they set electrons free; they generate energy the same way our stomach does. In our stomachs, you liberate that energy in the shape of heat, but what we do, before it transforms into heat, is we collect those free electrons with two carbon sponges that create electricity.

“On top of that, the same way that your stomach collects gases, here we’re generating hydrogen. However, hydrogen is really unstable, and it needs to combine with something. So what we did is combine the

BIOO

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hydrogen with the oxygen in the air and they

an aesthetic one, too. In this instance, Bioo is

bind together, creating water. We’re literally

working with three different methods, as Pablo

generating water out of soil and thin air.”

explains: “The first is natural bioluminescence, working with living things, fungi in this case,

The water, which is essentially water vapor,

which are naturally bioluminescence. We

is used for sub-surface irrigation of a field,

work with 58 different species, and three of

and it also generates heat from above as it

them are native to the Arabian peninsula.

passes through the soil—it’s like a natural air-conditioning system that produces cooler

“We also work with an organic compound

vapor. This product is called the Bioo Panel—

that is actually absorbed by the plant. It’s

it’s the first product on the market in history

organic, it’s non-toxic, and it grows with

that allows parks and gardens to make money

the plant. So once the plant absorbs that

instead of you having to spend it. Some water

compound for 24 hours, the plant can

is still required to irrigate the product but

grow. The impressive about that is that we

this method reduces water consumption by

can apply it to local species, so we have a

around 50% compared to regular irrigated

bioluminescence palm tree, for example, and

natural environments. This groundbreaking

those are things we are already doing in Saudi.”

product will disrupt the market.

WORKING WITH LIVING THINGS BIOLUMINESCENCE Bioo has several other technologies poised to revolutionize their fields. One of these, aside from providing a material impact, provides

“We are harnessing the power of living organisms to produce energy” LIVING SIGNALS: HARNESSING THE POWER OF NATURAL ANTENNAS Bioo has developed a technology that seems straight out of the 25th century, too!

Envision a scenario where you can walk through a forest and engage in activations and automations directly with the plants.

“People will touch a plant and store messages, create art, and interact with nature itself,” Pablo explains. “We even produced a mixing board made of plants for a piano!

“The interesting part of this is that we do it using a technology that uses plants as natural antennas - plants can naturally perceive changes in frequencies and you can read those frequencies. A plant can tell you if it needs water, if it has a disease, or if it needs sunlight. What we do is specifically detect the human frequency, and it’s pretty cool because if you touch it with something that’s not human, let’s say you touch it with a pen or a bird touches it, it won’t get activated.”

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BIOO

SAUDI ARABIA 2030, TRANSFORMING DREAMS INTO REALITY Bioo has created a variety of technologies that involve using plants as biological switches or generating electricity from nature. Together, these applications increase the property value of buildings by up to 20%, increase visitor traffic by around 30%, and even improve the well-being, productivity (by around 15%), and efficiency of those who work in them.

The focus of Bioo’s technological advancements is to seamlessly integrate into biotech cities, urban areas that prioritize sustainability and utilize state-of-the-art technologies to establish a mutually beneficial connection with the natural environment.

Currently, Bioo has already implemented installations in Spain (in areas of Barcelona, Ibiza, Seville, and Madrid), France (Paris), and the UK (the Eden Project in Cornwall), among others. It is also involved in various other projects, such as the transformation of the Port of Barcelona into a huge green space, and others in San Jose (Silicon Valley), Boston, and Dubai.

“People will touch a plant and store messages, create art, and interact with nature itself” As a result, the European Parliament named it as Europe’s most innovative company and included its founder, Pablo Vidarte, in the Forbes 30 Under 30 Europe list. Bioo is mainly funded by the European Union and international technology funds, and is working steadily towards what they are sure is the next technological revolution: the biotechnological evolution.

Unsurprisingly, Saudi Arabia is one of its most exciting markets. “The Saudi market is really open to the biotech revolution. They’re not just looking to create a transformation, they also have imagination and forethought.

BIOO

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You can look at a lot of countries worldwide that are trying to do things well or better, but no one has a vision of doing a radical change, as is the case with Vision 2030.

We're starting projects in Saudi Arabia and, due to its great vision and investment in the world's most transformative projects, we founded "Bioo Arabia" as our headquarters in Riyadh with our Saudi partners and registered with the Ministry of Investment (MISA), agricultural solutions, landscape design with local assembly and manufacturing in addition to installation and maintenance services covering the entire spectrum in the region with key local partners from developers, consultants and contractors whom each is a leader in the field,” Pablo concludes.

Saudi Arabia, sharing Bioo’s visionary spirit, has become the ideal partner in driving the much-needed innovation our world seeks. United, their cooperation offers the prospect of a paradigm shift in our lifestyles and a secure, environmentallyconscious future for generations to come.

“The Saudi market is really open to the biotech revolution”

BIOO VISIT WEBSITE EMAIL US

BIOO ARABIA VISIT WEBSITE

 PABLO VIDARTE - BIOO CEO

EMAIL US

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PROJECT FOCUS - AMAALA EMPLOYEE VILLAGE, BEC ARABIA

BEC ARABIA POWERS AMAALA EMPLOYEE VILLAGE DEVELOPMENT DELIVERING RESIDENTIAL AND SUPPORT INFRASTRUCTURE FOR A WORLD-CLASS EMPLOYEE COMMUNITY ON THE RED SEA COAST

PROJECT FOCUS - AMAALA EMPLOYEE VILLAGE, BEC ARABIA

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PROJECT FOCUS - AMAALA EMPLOYEE VILLAGE, BEC ARABIA

Creating sustainable communities for AMAALA’s future workforce

T

he AMAALA Employee Village, located

OVERVIEW OF THE AMAALA

BEC ARABIA’S SCOPE OF WORK

on Saudi Arabia’s Red Sea coast, is

EMPLOYEE VILLAGE

BEC Arabia’s role encompasses three

designed to accommodate nearly 20,000

Located 13 kilometers north of the Triple Bay

major areas: the construction and fit-out of

employees working across the AMAALA

masterplan, the AMAALA Employee Village

residential and support assets, along with

and Triple Bay masterplans. Spanning 1.44

will feature over 12,000 residential units,

the development of tertiary infrastructure

square kilometers, the village is a key element

retail buildings, a mosque, civic buildings,

that connects and supports these buildings.

of the region's development, providing a

and sports facilities. Anchored around a

sustainable, community-centric environment.

coastal lagoon, it encourages walkability

CONSTRUCTION AND FIT-OUT OF

and cycling, creating a central hub where

42 RESIDENTIAL ASSETS

employees can live, work, and unwind.

BEC Arabia is tasked with delivering 42

BEC Arabia is leading the construction and fit out of 42 residential assets, 23 support assets,

residential buildings within the village. These

and developing the necessary infrastructure

The village supports AMAALA’s broader

assets will provide housing for a large portion

for the village. The AMAALA project is a critical

mission of sustainability and luxury,

of the hospitality team and staff members,

piece of Saudi Arabia’s Vision 2030, which aims

integrating seamlessly with the natural

featuring modern amenities and communal

to foster economic growth and sustainability

beauty of the Red Sea region.

spaces that foster a sense of community.The

and BEC Arabia is excited to play a part in this.

interiors reflect AMAALA’s vision of luxury

PROJECT FOCUS - AMAALA EMPLOYEE VILLAGE, BEC ARABIA

and sustainability, ensuring that employees experience high standards of living.

CONSTRUCTION AND FIT-OUT

61

Pioneering construction excellence across Saudi Arabia’s Vision 2030 projects

OF 23 SUPPORT ASSETS In addition to housing, BEC Arabia is constructing 23 support assets. These include essential services such as administrative offices, service hubs, and retail spaces.

These facilities are designed to complement the residential assets and enhance the overall living experience by providing crucial amenities for employees.

TERTIARY INFRASTRUCTURE DEVELOPMENT BEC Arabia’s scope also includes the development of tertiary infrastructure to connect the residential and support assets.

This includes roads, utilities, and other key infrastructure elements to ensure the smooth functioning of the village. The focus on connectivity, walkability, and cycling pathways is aligned with AMAALA’s sustainability goals, promoting a green, efficient community.

CHALLENGES AND SOLUTIONS Remote Location

in real time, ensuring timely and efficient

projects that align with Saudi Arabia’s Vision

collaboration across teams and stakeholders.

2030. From the construction of residential

The village’s remote location on the Red Sea

and support assets to the development

coast presents logistical challenges. BEC

Supporting the Tourism Sector

of critical infrastructure, BEC Arabia is

Arabia has implemented an efficient supply

AMAALA is set to become a global luxury

bringing this ambitious vision to life.

chain system to minimize delays in delivering

destination, and the Employee Village is critical

materials and equipment. Temporary on-

to supporting this vision. Housing nearly

The AMAALA Employee Village is more than

site accommodations have been established

20,000 employees, the village ensures that

just a residential development—it is a vital

for workers to enhance productivity.

AMAALA has the hospitality team and staff

community that will support the success of

members needed to offer top-tier tourism

one of the world’s premier luxury destinations.

experiences and world-class services.

Through its expertise and innovative solutions,

Sustainability Requirements AMAALA’s commitment to sustainability

BEC Arabia is helping to shape a sustainable,

demands strict environmental standards

Promoting Sustainability

in construction. BEC Arabia has adopted

Designed with sustainability in mind,

advanced techniques to reduce waste,

the village incorporates renewable

incorporate renewable energy, and use

energy, sustainable materials, and green

sustainable materials, ensuring that the project

transportation options. This aligns with

aligns with AMAALA’s eco-friendly goals.

Saudi Arabia’s broader environmental goals

BEC ARABIA

under Vision 2030, positioning AMAALA as

+966 11 216 6633

Large-Scale Coordination

a model for eco-friendly development.

Managing such a large project with multiple stakeholders requires seamless coordination.

BEC Arabia’s involvement in the AMAALA

BEC Arabia has established a project

Employee Village demonstrates the company’s

management framework to track progress

capability to deliver large-scale, complex

prosperous future for Saudi Arabia.

VISIT WEBSITE EMAIL US

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almoosa doors - MOHANNAD ABU MouSA  ENG. MOHANNAD ABU MOUSA – PROJECTS & BUSINESS DEVELOPMENT DIRECTOR OF ALMOOSA DOORS

almoosa doors - MOHANNAD ABU MouSA

ENTRANCES REDEFINED, WHERE STYLE MEETS SECURITY AS PURVEYORS OF PREMIUM PRODUCTS, ALMOOSA DOORS BLEND TIMELESS ELEGANCE WITH CUTTING-EDGE TECHNOLOGY, CREATING ENTRANCES THAT REDEFINE SPACES

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F

almoosa doors - MOHANNAD ABU MouSA

rom sleek modern designs to classic

looking at project requirements and reflect

automatic lines machines to ensure that all

styles, each door is meticulously

these in our product range, including all

engineering and production complies with

crafted for durability and aesthetic excellence,

required policies and tests to improve

the required standards. We also have several

resulting in unparalleled quality and style.

our products and overall performance. At

installation teams supervised by site engineers

Saudi Projects spoke to Projects & Business

AlMoosa Doors we continue to evolve with the

who apply all project management procedures

Development Director Mohannad Abu Mousa to

strictest of rules and regulations for employee

to monitor progress and complete it as quickly

find out more about how the company ensures

selection, product testing, and production,

as possible. Moreover, our installation teams

such high-quality time after time and how

we continually update our quality policies to

are trained and experienced to deal with all

projects advance and progress.

comply with all updates to international bodies

project types and conditions. AlMoosa Doors is

responsible for developing our sector, such as

fully staffed for the projects from the quotation

NFPA, UL, Intertek, ASTM, Saudi Made, Etc.

stage all the way through to handing over

SAUDI PROJECTS: What is your approach to quality assurance and testing in the

the project, ensuring that all jobs comply

development process?

AlMoosa Doors factory is equipped with CNC

MOHANNAD ABU MOUSA: We are always

and laser technology with powder coating

with international standards for this field.

almoosa doors - MOHANNAD ABU MouSA R ED SEA PROJECTS, SHURA ISLAND

Recently we have awarded many mega projects in KSA as a part of our plan of growth and development

SAUDI PROJECTS: Can you describe your team’s experience in dealing with challenging technical issues and problem-solving?

MOHANNAD ABU MOUSA: We have an excellent

We believe at AlMoosa Doors that clients and projects are business partners and we work based on that

technical team at AlMoosa Doors who can handle all technical project needs to meet

MOHANNAD ABU MOUSA: Yes, and this is a

SAUDI PROJECTS: Can you provide

clients’ and consultants’ exact requirements. In

point that gives us a genuinely competitive

information about the hardware and

addition, we always work with our clients and

advantage. We offer many types of doors

locking systems used in your doors?

end users as business partners, so we’re able to

and a variety of special products, such as

MOHANNAD ABU MOUSA: In general, the

advise and propose technical solutions at each

soundproof, bulletproof, and blastproof, along

AlMoosa hardware team handles things

stage of a project. We have an extraordinary

with all requirements for hollow metal doors,

case by case to meet precise requirements

team that can handle any issues that may

hardware, and shutters. Also, at AlMoosa

and standards used for specific projects

arise during the progress of a project.

Doors we can design or import any special

rather than just by American or European

custom product, including horizontal shutters,

standards. We offer all entrance solutions

SAUDI PROJECTS: Do you offer doors with

blast shutters, and hanger doors, so we can

related to doors, including accessories

specific features such as soundproofing,

meet all opening requirements of a project.

and applications for products that include

fire resistance, or impact resistance?

emergency door hardware and access door

65

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almoosa doors - MOHANNAD ABU MouSA

The AlMoosa Doors factory is equipped with CNC and laser machines to ensure that all engineering and production done will comply with the required Projects standards along with automatic powder coating lines for complete set of production

and coating lines in our factory, AlMoosa Doors offers all types of finishes starting from primary paints. We finish paint and powder coat using different types of RAL colors as per project requirements. In addition, we provide all types of decorative entrance doors with laser engraving and logo printing, which

hardware comply with all project’s standards

For security doors like bulletproof doors, we

enable us to have the ability to offer our

requested like CE, ANSI, BHMA, etc.

utilize different standards, complying with

services for a wide range of projects and client

HCIS such as the NIJ level, while the blast proof

requirements through our B2B or B2C sections.

SAUDI PROJECTS: What testing procedures

doors have different standards again, related

do you employ to ensure that your doors meet

to category and pressure. In general, each

SAUDI PROJECTS: Can you talk briefly about

industry standards for safety and performance?

group of products has unique standards, all of

why potential customers should work with

MOHANNAD ABU MOUSA: We follow many

which are complied with by AlMoosa Doors.

you instead of one of your competitors?

MOHANNAD ABU MOUSA: We believe at

procedures to comply with project requirements and with the doors themselves. For example,

SAUDI PROJECTS: What types of finishes

AlMoosa Doors that clients and projects

for hollow metal doors and hardware, we follow

and coatings do you apply to your doors

are business partners and we work based

ANSI and European standards for fire testing

for protection and aesthetics?

on that, doing our very best to meet

and selection through UL or BS standards.

MOHANNAD ABU MOUSA: On our finishes

clients' requirements with competitive

almoosa doors - MOHANNAD ABU MouSA

67

prices and delivery time. Also, AlMoosa

months ahead at least to keep our progress

changes at the time of execution, so it is better

Doors has one department for customer

and delivery time on target for our clients.

involved in the beginning in order to work with

services through 55 branches around KSA,

the consultants and advise them on the best

which makes us the nearest supplier to all

SAUDI PROJECTS: What should a

clients and projects in the Kingdom.

customer look out for when in the

proposals to meet the project requirements.

market for doors; how can they ensure

SAUDI PROJECTS: How does the company

Furthermore, AlMoosa Doors has both a

that they get quality workmanship?

address sustainability and energy efficiency

professional sales team and an installation

MOHANNAD ABU MOUSA: When the client is

considerations in the development of

team, allowing us to offer our services

choosing a steel door supplier, they should

new window and door products?

at any time requested by clients. This is

ensure that the supplier already complies with

MOHANNAD ABU MOUSA: At AlMoosa

one of the reasons why we have recently

all door requirements and can provide what

Doors, we continuously strive to enhance our

been awarded contracts on many mega-

they say they can. A client should also make

products to align with the demands of the

projects in different areas of KSA.

sure that they are dealing with an experienced

modern era while prioritizing sustainability

team who can work with them in a consultancy

and energy efficiency for both doors and

SAUDI PROJECTS: What are the current

capacity and can propose solutions for specific

windows. This commitment is reflected

challenges in the marketplace and how is

issues. And of course, quality certificates,

in various initiatives, such as minimizing

the company responding to supply chain

prices, and delivery time along with after-

reliance on raw materials that do not meet

disruptions and raw material availability

sales service cannot be neglected.

LEED standards and adopting advanced

in the current market environment?

machinery that reduces energy consumption,

MOHANNAD ABU MOUSA: As with other

SAUDI PROJECTS: When working with

resulting in eco-friendly products. Moreover,

companies, we have a supply chain department

architects and consultants, from what stage

our approach involves meticulous planning

that is handling these challenges along with

of a project do you like to be involved,

of door and window designs to ensure

projects Department, at AlMoosa Doors

and does this affect the end result?

compliance with energy efficiency standards,

we believe that the first step to success

MOHANNAD ABU MOUSA: Usually, we are

incorporating features like vision panels and

is planning. We work hard to forecast the

involved with consultants at the technical

fully glazed doors to empower end-users to

required materials we will need in advance.

approval stage. At the time of design, projects

make environmentally conscious choices.”

As you know, there is a lot of deviation in the

may have a lot of deviations and be subject to

market, like transportation lines for import and export, raw materials availability, and even the prices for the raw materials. So, to be in a good position with stock items, we plan for six J EDDAH AEROSPACE HANGAR

One of our main advantages is on-time delivery & precise products meet client’s requirements  JEDDAH AIRPORT

68

almoosa doors - MOHANNAD ABU MouSA

SAUDI PROJECTS: Can you provide an overview of the current project pipeline and its strategic alignment with the company's objectives?

MOHANNAD ABU MOUSA: Recently we have been awarded many mega projects in KSA as a part of our plan of growth and development, including, but not limited to: 1 New Aircraft Maintenance Hangers – King Abdul Aziz International airport 2 Red Sea projects – Six senses, Rosewood, Shura Islands, etc.

3

SEVEN

4

SWCC – RO plant

For more project’s references, you can visit our page in linkedIn page which showing lot of O MRANIA - KING-SALMAN PARK, RIYADH

projects awarded to Al Moosa Doors Recently.

almoosa doors - MOHANNAD ABU MouSA

69

S WCC, RO PLANT

SAUDI PROJECTS: Can you provide details

SAUDI PROJECTS: Can you provide examples

warranty certificates cover all defective

about the customization options available for

or case studies of projects where your special

mechanical or electrical parts during the

special doors, such as size, design, materials,

doors have been successfully implemented,

two-year warranty period as per the rules

and specific properties such as fire protection?

showcasing their unique features and benefits?

and regulations of KSA. As previously

MOHANNAD ABU MOUSA: AlMoosa Doors

MOHANNAD ABU MOUSA: One example

mentioned, we have a customer service

offers a wide range of products and sizes

is when we did a wind load test (the first

department that can serve all projects through

with different types of insulation, such

company to do this type of test) for the

55 branches in KSA, all with highly skilled

as PU and Rockwool, fire-rated glass,

NEOM Airport project, which succeeded in

maintenance teams on hand to undertake

and other items incorporated with door

withstanding wind speeds up to 172 km/h.

any maintenance or service work. Moreover,

certificates like hardware. In addition,

This type of special request keeps us as the

AlMoosa Doors has a maintenance manual

there is a limitation for fire-rated sizes and

leader of rolling shutter manufacturers in

for each product, which complies with the

duration, which control the fabrication and

the Kingdom and reflects well on the many

required maintenance and spare parts list. In

product itself. Ultimately, AlMoosa Doors

projects awarded to AlMoosa Doors.

our project completion certificate, we have

offers an extensive range of fire-rated doors

guidelines on how to operate the product

as per UL / Intertek certificates, which are

The second exmaple, is what we did at the

the standards for these types of doors.

King Salman project for special design of

itself and how to keep it in good condition.

frames to comply with required cladding SAUDI PROJECTS: Can you talk

system available in this unique project

about the various access solutions

which successfully done by AlMoosa team.

available and their benefits?

MOHANNAD ABU MOUSA: AlMoosa doors

One of our main advantages is on-time

offer many types of access solutions for

delivery. We always comply with project

projects like hospitals, revolving doors, and

delivery times which can be within one week

frameless glass doors, along with many doors’

time, and we do our best to achieve the

being operated by either electrical motor or

delivery time requested by the project itself.

electrified hardware. These access solutions

ALMOOSA DOORS +966 92 001 7000

are designed as per client requirements, with

SAUDI PROJECTS: How does your company

our highly experienced team carrying out

handle warranty and after-sales support for

all required installation and maintenance.

your special doors? What does the warranty cover, and what are the procedures for

We are the sole and executive distributer and

addressing any issues that may arise?

installer of Manusa doors and operator in KSA.

MOHANNAD ABU MOOSA: AlMoosa Doors

VISIT WEBSITE EMAIL US

70

Red Sea Global - THE RITZ-CARLTON AMAALA

RED SEA GLOBAL AND MARRIOTT LAUNCH THE RITZ-CARLTON AMAALA LUXURY COASTAL HOTEL TO ELEVATE WELLNESS AND LIFESTYLE EXPERIENCES AT AMAALA

Red Sea Global - THE RITZ-CARLTON AMAALA

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R

Red Sea Global - THE RITZ-CARLTON AMAALA

ed Sea Global has announced its strategic partnership with Marriott

International to launch The Ritz-Carlton AMAALA, a luxurious new resort that will redefine wellness and coastal living in Saudi Arabia. This marks the fourth collaboration between the two companies, following successful projects such as The St. Regis Red Sea Resort, Nujuma (a Ritz-Carlton Reserve), and The Red Sea EDITION. Expected to open in 2025, The Ritz-Carlton AMAALA will be located at the northernmost tip of Triple Bay, offering 391 lavish guest rooms.

Notably, 80 percent of the rooms will provide breathtaking water views of the Red Sea. The property will combine The Ritz-Carlton’s world-class service and signature design with the serene beauty of the region, creating an unmatched luxury experience.

“AMAALA continues to set a new standard in the world of wellness travel and luxury coastal lifestyle with the addition of its latest hotel brand, The Ritz-Carlton AMAALA, our largest property at the destination. With spectacular views of the Red Sea, the Marina Village and the Hijaz mountains, guests will enjoy a sense of calm and rejuvenation as they enjoy the hotel’s many facilities,” said John Pagano, Group CEO of Red Sea Global.

Jerome Briet, Chief Development Officer for Marriott International, added, “AMAALA promises to be a one-of-a-kind, holistic wellness destination, and this signing signifies the strong demand for luxury experiences in emerging destinations in Saudi Arabia. We are thrilled to strengthen our relationship with Red Sea Global to bring an unrivaled level of luxury to the north of the Kingdom’s coast.”

Designed by Foster + Partners, The Ritz-Carlton AMAALA will reflect the local architectural heritage of the nearby seaside town of Al Wajh.

The Ritz-Carlton AMAALA, opening in 2025 as the ultimate wellness destination

Red Sea Global - THE RITZ-CARLTON AMAALA

73

Experience luxury at The Ritz-Carlton AMAALA on Saudi Arabia’s Red Sea The resort will be surrounded by preserved natural sand dunes, blending seamlessly with the landscape and maximizing views of the Red Sea from multiple vantage points. The dunes will also provide shaded spaces for guests to relax and enjoy the outdoors.

The Ritz-Carlton AMAALA will feature a variety of culinary experiences, including sunset restaurants with stunning Red Sea views.

Guests will enjoy an array of luxurious leisure amenities, including fitness centers, a spa, adult and family pools, a rock pool, and expansive event spaces accommodating up to 1,500 guests. With direct beachfront access and a swimmable coastline, the resort will also offer a wide range of wellness, sports, and outdoor activities.

AMAALA’s first phase, centered around Triple Bay, is scheduled to welcome its first guests in 2025. The initial development will include eight resorts with over 1,400 hotel rooms. Upon completion, AMAALA will feature more than 4,000 hotel rooms across 30 hotels, along with 1,200 luxury residences, high-end retail, fine dining, and world-class wellness facilities.

Foster + Partners bring timeless design to The Ritz-Carlton AMAALA

RED SEA GLOBAL VISIT WEBSITE

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Red Sea Global - LEED CERTIFICATIONS

RED SEA GLOBAL ACHIEVES SEVEN LEED CERTIFICATIONS FOR SUSTAINABLE PROPERTIES AT ITS DESTINATIONS THIS FOLLOWS OPENING THE FIRST LEED PLATINUM HOTEL IN THE KINGDOM AND BECOMING THE ONLY DEVELOPER OUTSIDE THE US TO MAKE THE 2024 LEED POWER BUILDERS LIST

Red Sea Global - LEED CERTIFICATIONS

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Red Sea Global - LEED CERTIFICATIONS

he Red Sea and AMAALA, has announced that it has been awarded six new LEED certifications for properties at The Red Sea. These Building Design + Construction (BD+C)

certifications solidify its position as a leader in developing efficient, green buildings. Additionally, RSG secured the LEED for Cities and Communities pre-certification for the AMAALA masterplan.

“We were determined to redefine industry standards from the outset. To ensure we deliver on this ambition, our development and delivery teams work hand in hand with our sustainability team at every stage, scrutinizing design plans and collaborating during the build process, resulting in high quality, low-impact properties,” said John Pagano, Group CEO at Red Sea Global.

The seven latest certifications RSG achieved are: PROPERTY

RATING SYSTEM

LEVEL

Six Senses Southern Dunes, The Red Sea

LEED v4 BD+C: Hospitality

Platinum

The St. Regis Red Sea Resort

LEED v4 BD+C: Hospitality

Platinum

Nujuma, a Ritz-Carlton Reserve

LEED v4 BD+C: Hospitality

Platinum

Turtle Bay Management Office

LEED v4 BD+C: New Construction

Platinum

The Red Sea linear apartments

LEED v4 BD+C: New Construction

Gold

The Red Sea type Z apartments

LEED v4 BD+C: New Construction

Gold

AMAALA masterplan

LEED v4.1 Cities and Communities: Plan and Design Platinum Communities (First Phase)

To achieve LEED certification, each building incorporates a range of sustainability features including passive design techniques, energy-efficient technologies, sustainable material selection, water conservation strategies, building management systems, and treated sewage effluent for irrigation.

Peter Templeton, CEO at the US Green Building Council (USGBC), said: “Achieving LEED certification is more than just implementing sustainable practices. It represents a commitment to making the world a better place and influencing others to do Better. Given the extraordinary importance of climate protection and the central role buildings play in that effort, Red Sea Global is creating a path forward through their LEED certification.”

All six properties newly certified at The Red Sea are connected to the destination’s renewable infrastructure and operate entirely on solar energy. Across Phase One of the development alone, this will avoid the equivalent of 575,000t of carbon dioxide being emitted into the atmosphere per year. This is equal to removing more than 133,000 cars from the road for one year, or powering 75,000 homes[i]. AMAALA will be powered the same way and will avoid 350,000tCO2eq per year across Phase One of its development.

Further, Red Sea International Airport (RSI) is the only airport across the Gulf Cooperation Council countries powered by sunlight 24 hours a day.

Red Sea Global - LEED CERTIFICATIONS

77

When it opened last year, Six Senses Southern Dunes, The Red Sea, became the first hotel in Saudi Arabia to achieve LEED Platinum status. In July 2024, the US Green Building Council included Red Sea Global in its 2024 LEED Power Builders, a recognition awarded to developers and builders that have exhibited an outstanding commitment to LEED and residential green building. RSG is the only developer outside the US to have made that list.

LEED v4.1 Building Design + Construction is a global benchmark in energy and environmental design. Achieving the certification is the foundation for other accreditations, such as LEED Zero, a complement to LEED that verifies the achievement of net zero goals in buildings during operation and maintenance.

The Red Sea welcomed its first guests last year, with three of its hotels now open. Shebara and Desert Rock will welcome first guests later this year, while Shura Island is on track to welcome guests in 2025. RSI, which is situated within three hours’ flying time of 250 million people and eight hours’ flying time for 8% of the world’s population, has been receiving a regular schedule of domestic flights since September 2023. International flights began in April 2024, with a twice-weekly route between The Red Sea and Dubai International.

A second destination, Thuwal Private Retreat, located further south will open in the coming weeks. AMAALA remains on track to welcome first guests in 2025, when the first eight resorts complete as part of Triple Bay phase one, along with Corallium Marine Life Institute and the iconic Yacht Club. [i] Greenhouse Gas Equivalencies Calculator | US EPA, https://www.epa. gov/energy/greenhouse-gas-equivalencies-calculator

RED SEA GLOBAL VISIT WEBSITE

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Red Sea Global - Graduate Program

EMPOWERING SAUDI TALENT FOR THE FUTURE RED SEA GLOBAL’S GRADUATE PROGRAM SHAPES TOURISM WORKFORCE IN SAUDI ARABIA. SAUDI PROJECTS SPOKE WITH FADI ALASSERI, SENIOR DIRECTOR - EDUCATION AT RED SEA GLOBAL, ABOUT THE COMPANY’S GROUNDBREAKING COLLABORATION WITH ALBUNYAN ACADEMY AND AL MATARAT

Red Sea Global - Graduate Program

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Red Sea Global - Graduate Program

T

he program has produced over 400 graduates, all working within the assets

of Red Sea Global’s projects, aligning with Vision 2030’s goals for a skilled workforce in the tourism and hospitality sectors.

Saudi Projects: Red Sea Global's partnership with Albunyan Academy and Al Matarat has resulted in over 400 graduates. How has this program contributed to Red Sea Global's vision of creating a world-class destination?

Fadi Alasseri: Red Sea Global was founded to help diversify the Saudi economy and provide job and training opportunities for Saudi youths in promising industries such as tourism and hospitality. Red Sea Global partnerships with Bunyan Academy, SACA, and EWA have been instrumental in advancing our vision of creating a world-class destination.

Over 400 graduates now work within Red Sea Global’s assets

With over 400 graduates from various specialized tracks such as luxury hospitality, culinary arts, airport services, and renewal energy, the Red Sea Global Vocational training program ensures we build a workforce that meets the project's unique demands. These graduates bring valuable skills in priority fields, ranging from luxury hospitality to technical expertise in airport services, hospitality, engineering, and renewable energy, all of which are critical to maintaining the high standards Red Sea Global is committed to. The graduates contribute directly to shaping the visitor experience, ensuring that our standards are maintained and our commitment to sustainability is achieved within all operational aspects.

Over 400 graduates have successfully completed one year as employees at our destinations with excellent feedback from all employers and guests. They are equipped with the knowledge, skills, and cultural understanding necessary to contribute to the growth of our destination, aligning their personal development with the goals of Red Sea Global and the 2030 vision.

 FADI ALASSERI - SENIOR DIRECTOR, EDUCATION

Red Sea Global - Graduate Program

81

Saudi Projects: How do you see the

Saudi Projects: What specific skills and

contributions of these graduates impacting the

knowledge do you believe were most critical

long-term development and sustainability of

for these graduates to acquire to meet the high

the assets within the Red Sea project?

standards expected at Red Sea Global?

Fadi Alasseri: These graduates are essential to

Fadi Alasseri: To meet the high standards at

the long-term development and sustainability

Red Sea Global, graduates must acquire a blend

of Red Sea Global's assets. They are equipped

of technical skills and soft skills that align with

with the skills and knowledge needed to drive

the needs of a world-class destination. English

innovation in sustainable tourism practices,

proficiency is critical, as it enables graduates

ensuring that our destination remains a global

to communicate effectively. In addition,

leader in this field. Their contributions will

cross-cultural understanding plays a key role,

go beyond day-to-day operations, helping

allowing them to engage with diverse guests

preserve and enhance our natural assets'

and colleagues from around the world.

integrity for years to come.

Beyond language and cultural awareness,

Saudi Projects: Can you tell us more about the program's structure and what makes it unique in preparing graduates for the challenges of a project as significant as Red Sea Global?

Fadi Alasseri: Our vocational programs are structured to blend theoretical knowledge with practical, hands-on experience based on the very well-studied labour market requirements within our destinations. One of the program's key strengths is its tailored tracks in new fields of study, including airport services, tourism security, health and wellness tourism, luxury hospitality, and renewable energy. These tracks are tailored to the specific needs of Red Sea Global, ensuring that participants are prepared for the distinct challenges of a project of this scale.

Moreover, the program integrates local culture with global best practices. Practical learning is emphasized through internships and realworld experiences, ensuring that graduates can seamlessly transition from the classroom to roles within the project.

Moreover, with over 30% of our program

the program also focused on developing

participants coming from local communities

behaviors and attitudes that are essential in

near the project site, we are building a

luxury hospitality and service environments.

workforce that serves the Red Sea Project's

Professionalism, adaptability, and attention

needs and strengthens the region. This local

to detail were emphasized, as these traits

involvement will help sustain the project's

are vital in maintaining the exceptional guest

success as knowledge is passed down

experiences we strive for. These graduates are

through generations of Saudi citizens, further

equipped not only with technical knowledge

embedding sustainability into the core of our

but also the interpersonal skills needed to excel

operations.

in a highly demanding, world-class setting.

Cross-cultural understanding and language skills are key to our workforce

82

Red Sea Global - Graduate Program

Saudi Projects: How does this program align

At the strategic level, our partnership with our

for some local talent. To overcome this, we

with the goals of Saudi Vision 2030, particularly

training providers helps expand vocational

implemented a language training program

in terms of workforce development in the

training, which is crucial in addressing labor

and cultural orientation sessions to ensure

tourism and hospitality sectors?

market demands. The program builds a lifelong

all participants could fully engage with the

Fadi Alasseri: Our program fully aligns

learning journey for our participants, focusing

content.

with Saudi Vision 2030 on multiple levels,

on improving access to education, especially

supporting the overarching objectives

for those from remote areas. By ensuring that

Saudi Projects: How important are

of increasing employment, growing and

our graduates' educational outcomes are

international partnerships, such as the one

diversifying the economy. By preparing a

directly aligned with the labor market needs,

with Albunyan Academy, in shaping the future

highly skilled workforce for the tourism and

we are supporting both the national agenda

of Saudi Arabia's workforce, and are there plans

hospitality sectors, we are directly contributing

and the growth of the tourism and hospitality

for similar collaborations in the future?

to these national goals.

sectors in Saudi Arabia.

Fadi Alasseri: International partnerships

At the branch level, the program is instrumental

Saudi Projects: What challenges did Red Sea

Arabia's workforce. Collaborations with

in developing human capital to meet labor

Global face in implementing this program, and

organizations like EHL and Hong Kong

market needs and reinforces the Public

how did you overcome them?

Polytechnic University (by which our hospitality

Investment Fund's role as a growth engine. We

Fadi Alasseri: One of the key challenges

programs are accredited) provide us access

are creating an empowering environment for

we faced was addressing the varying levels

to global expertise and best practices,

Saudis by equipping them with the knowledge,

of English proficiency and cultural barriers

essential in building a workforce that can

skills, and experience to thrive in a competitive,

among participants. Since the training required

meet international standards in tourism and

global market.

proficiency in English, this posed an obstacle

hospitality.

are crucial for shaping the future of Saudi

Red Sea Global - Graduate Program

83

These partnerships also facilitate knowledge transfer, allowing Saudi talent to gain insights from global leaders while incorporating local cultural values and objectives.

Saudi Projects: Looking ahead, how do you plan to support these graduates in their professional growth as they continue to contribute to Red Sea Global's projects?

Fadi Alasseri: Our commitment to supporting our graduates continues after their training.

We have ongoing professional development programs (new beginnings) in place that allow them to continue growing within Red Sea Global. This includes mentorship opportunities, advanced training, and clear career progression pathways within the organization.

We also maintain close relationships with our graduates to ensure their continued alignment with the evolving needs of the Red Sea Project.

Local involvement strengthens the sustainability of the Red Sea Project RED SEA GLOBAL VISIT WEBSITE

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A TALK ON THE WILD SIDE WITH Shannon Dunn

A Talk on THE WILD SIDE WILD FOUNDER AND CEO EMMA BURDETT TALKS TO SHANNON DUNN

BREAKING BARRIERS, BUILDING BRIDGES IN HER ROLE AS AN ARCHITECT AND CO-FOUNDER AND PRESIDENT OF DELOS ARABIA, SHANNON DUNN ACTIVELY SEEKS WAYS TO MERGE HER LOVE FOR ARCHITECTURE WITH HER DEDICATION TO PROMOTING HEALTH AND WELL-BEING. A CREATIVE, HANDS-ON DESIGNER, EQUALLY COMFORTABLE AND INSPIRED ON A CONSTRUCTION SITE AS IN HER DESIGN OFFICE, SHANNON’S ARCHITECTURAL TRAINING HAS INSTILLED A COMMITMENT TO THE ENTIRE PROCESS OF DESIGN AND CONSTRUCTION AND A DEEP RESPECT FOR ALL TRADES

A TALK ON THE WILD SIDE WITH Shannon Dunn

85

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A TALK ON THE WILD SIDE WITH Shannon Dunn

Emma Burdett: You come from a corporate background. Tell us about your industry journey?

Shannon Dunn: I worked in traditional architectural firms until I started working on ways of integrating preventive health strategies into buildings and designing spaces I want to occupy, not from an aesthetic perspective, but from a health perspective.

During this transition, I was introduced to Paul Scialla and so began my path towards where I am today. Paul is the CEO and founder of Delos and IWBI EMMA BURDETT

(WELL Building Standard) and he has given me the

Founder and CEO of WILD - Women

opportunity to bring the entire Delos ecosystem

in Leadership Deliver, keynote

to Saudi Arabia. While I am in a corporate role

speaker, leadership coach and

with Delos, I’m fortunate to have the freedom to

gender equality specialist.

be creative with our entry into this market, and to be surrounded by like-minded Saudi leaders who

WILD is the first and only women's network to launch in KSA and offers a suite of

support women’s empowerment and my privileged role here in the Kingdom.

solutions for females to rise as leaders in the pursuit of gender equality. This includes

Emma Burdett: What inspired your drive to pursue a

leadership training programs, leadership

career in a male-dominated industry?

coaching and memberships as well as impactful events across the region.

Shannon Dunn: I did not think of architecture as a male-dominated industry when I was growing up

“I feel privileged to be immersed in the female

and in school. I started college as a pre-med student

leadership landscape in KSA. I am impressed

and in both career paths, I was in an academic

by the level of intelligence, ambition and

environment where professors and students alike

talent of the women I have had the pleasure of

had a 50-50 balance between men and women.

engaging with. This is the beginning for WILD

Only when I started working did I realize the

KSA. I am proud to be at the helm, providing

entire industry of architecture, engineering, and

a platform for women’s voices, whilst offering

construction is male-dominated, and unfortunately

unique and valuable learning experiences.

not much has changed in the last 25 years, even in

Our recent MoU with the United Nations

the US.

Global Compact, KSA, will not only provide world class leadership solutions for women

Emma Burdett: What has been your biggest career

in the region, we will be utilizing Saudi talent

achievement to date?

in alignment with the vision requirements and to be relevant to local needs.”

Shannon Dunn: My biggest career achievement to date is currently unfolding here in Saudi Arabia,

Saudi Projects and WILD have partnered

and I owe much of this to the current local work

to bring you a series of interviews: A

environment, thought and visionary leadership, and

Talk on the WILD Side, with inspiring

real advancements for women here. I have never

women from across the KSA region.

felt more confident about being able to make a real impact both for my personal and professional development and also for critical UN Sustainable

WILD: WOMEN IN LEADERSHIP DELIVER VISIT WEBSITE

Saudi women hold a lot of power

Only when I started working did I realize the entire industry of architecture, engineering, and construction is maledominated

A TALK ON THE WILD SIDE WITH Shannon Dunn

87

Development Goals related to good health and wellbeing and gender equality.

Emma Burdett: What changes have you seen for women in KSA over the last four to five years?

Shannon Dunn: I have had the privilege of knowing many people living and working in Saudi Arabia for a long time, including a very dear friend whose mother was a practicing physician in the Kingdom over 40 years ago. I started coming to the region in 2008 and to Riyadh in 2019 and even at that time, when visiting local offices, I met many women working full time. My observations as an American differ greatly from the typical perception of women’s roles and the main change I’m thrilled to see is that the world is now learning about the strengths and achievements of Saudi women despite many misconceptions.

Emma Burdett: What notable changes have you seen in the workplace for women?

Shannon Dunn: My understanding is that Saudi women have been highly educated and prepared for the workplace for a long time. The major changes seem to lie in the realm of relatively recent access to career opportunities, where women can apply their education and experience without limitations by gender-dominated roles.

Emma Burdett: The cost of childcare still seems to be a female burden?

Shannon Dunn: Many of my friends think of their salaries in terms of an amount that covers the cost of being able to work, meaning the cost of replacing their time away from home and children. These costs include traditional childcare as well as school, school activities, sports, summer camps, etc. A flexible work schedule can help, but in my opinion, a more sustainable solution related to supporting these costs is critical for real transformation.

Emma Burdett: How do you suggest companies in KSA attract and retain the best female talent?

Shannon Dunn: I suggest companies in KSA stay true to a merit-based system for attracting and retaining the best female talent. Friends in hiring and teaching roles constantly report that professional women here, who are highly prepared from an

88

A TALK ON THE WILD SIDE WITH Shannon Dunn

I suggest companies in KSA stay true to a merit-based system for attracting and retaining the best female talent educational perspective, typically outperform their male counterparts. Of course, companies should provide recognition and equal compensation.

Emma Burdett: Have you seen any benefits of crossfunctional teams working together, such as men and women from different races and ethnicities? If so, do you have an example?

Shannon Dunn: I’m a huge fan of cross-functional and cross-sector teams working together. Actual experience and an applied approach based on work ethic, common goals, and mutual respect seem to trump any notion of racial and ethnic expectations.

Emma Burdett: KSA has a high percentage of youth with 65% of the population being under 35. Do you see a different mentality with this generation?

Shannon Dunn: I see an extremely motivated talent pool of youth in KSA who are taking collective pride in the Kingdom’s Vision 2030 and the tremendous opportunities for career development. A growth mindset is alive and well here. I worry about the trends in the US in terms of youth:  lacking strong work ethic  choosing to be isolated rather than wanting to work in an office  having a sense of entitlement that is not aligned with experience and achievements  wanting to work as if they are pursuing an individual sport rather than a team sport  lacking respect for older generations, and not understanding the need to learn from people with experience over time and long career development

I see an extremely motivated talent pool of youth in KSA

A TALK ON THE WILD SIDE WITH Shannon Dunn

Emma Burdett: What is your personal intention and motivation?

Shannon Dunn: To continue driving the healthy building movement. To make a global impact on the fundamental shift in the understanding of buildings as an integral part of healthcare and longevity.

Like people, when buildings are healthy, they can support life, improve mental and physical wellbeing, improve productivity and performance, and contribute to extending health span—what we call true human sustainability.

Emma Burdett: What has been the biggest challenge for you and how have you overcome this?

Shannon Dunn: Learning how to live after the tremendous personal losses of a brother and my mother when they were both far too young.

Emma Burdett: What advice would you give to a younger Saudi female starting out on their career?

Shannon Dunn: Continue being authentic and proud of your culture; continue sharing the female Saudi story with grace and forward-thinking; continue keeping your head down, focused on hard work; continue advancing in your profession without letting a negative, complaining attitude take over.

People who complain tend to be powerless and if there’s one lesson I’ve learned during my last year working in the Kingdom, it is that Saudi women hold a lot of power, especially now.

Emma Burdett: How important do you feel the WILD network is for women in the region and why?

Shannon Dunn: Everyone needs reminders, and the WILD platform supports women who are eager to support one another.

Emma Burdett: What single piece of advice would you give to all WILD Women?

Shannon Dunn: Be kind and supportive of other women.

CONNECT ON LINKEDIN

89

Conversations that Matter, Reach Out and Connect A Talk on the WILD Side has been created in partnership with Saudi Projects to help amplify women’s voices, providing meaningful insight and candid conversation with diverse women from across the Kingdom. It provides a platform for women to have a voice, deep diving into all things pertaining to leadership, presenting untamed ideas and inspiration, and paving the way for a sustainable future for women across the region.

DO YOU LIVE AND WORK IN KSA? WOULD YOU LIKE TO BE INTERVIEWED BY EMMA BURDETT FROM WILD FOR A TALK ON THE WILD SIDE? REACH OUT AND TALK TO US NOW AT:

SaudiProjects@tpg.media LET’S GET THE CONVERSATION STARTED! Would you like to know more about how WILD can support your female talent?

Get in touch www.wildwomenlead.com

Interiors

Revolutionizing Bathroom Hygiene with QuantumFlush Technology Discover the future of toilet flushing— powerful, splash-free, and ultra-quiet for modern homes

VitrA +971 4 547 8045 Email us Visit website

90

Download Brochure

Interiors

Quiet, powerful flushing with 120% more efficiency

WATCH VIDEO

VitrA’s QuantumFlush brings innovation to bathroom hygiene with its groundbreaking flushing technology. Utilizing laminar flow, it optimizes water usage, delivering a highly efficient, 120% more powerful clean than standard toilets. The QuantumFlush system ensures water flows smoothly, minimizing turbulence, splashing, and noise, all while promoting superior hygiene.

Superior Cleaning Power QuantumFlush harnesses the energy of water with unmatched efficiency. Traditional toilets rely on turbulent flow, which can cause splashing and result in the spread of bacteria through bioaerosols. QuantumFlush is engineered to minimise turbulence using the laminar flow principle, providing a more hygienic experience. Water flows evenly across the bowl’s surface, ensuring that the toilet is thoroughly cleaned with every flush.

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In fact, QuantumFlush is 120% more efficient in its cleaning performance than standard rimless toilets. This heightened performance is possible with the same amount of water, making it both ecofriendly and cost-effective. This makes the QuantumFlush not just a functional addition, but a smart investment for any household or commercial space.

Eliminate splashes, promote hygiene with laminar flow technology

Silent Yet Powerful One of the key benefits of QuantumFlush is its quiet operation. Flushing noise is often a problem in many homes, especially at night. Certified by Quiet Mark, QuantumFlush generates 8.45 dBA less sound than traditional toilets— approximately seven times quieter. By reducing the chaotic water collisions common in other systems, QuantumFlush provides a tranquil bathroom environment without sacrificing performance.

Splash-Free and Hygienic In typical flushing systems, splashing is not just a nuisance, but a hygiene risk.

Splashing spreads bioaerosols, creating an unhealthy environment. QuantumFlush’s laminar flow technology eliminates this issue by ensuring smooth water flow, preventing messy splashes and keeping your bathroom cleaner and safer.

This innovation dramatically improves the hygiene standards of any bathroom, making it an ideal solution for households, public spaces, and commercial facilities where hygiene is paramount.

Customizable Seat Options QuantumFlush offers three seat designs

Interiors

Certified by Quiet Mark—7 times quieter than standard toilets

tailored to fit any bathroom aesthetic.

These options include features such as soft-close seats, quick-release functionality, and touchless control. Whether you prefer a sleek, slim-wrap design or touchfree technology, QuantumFlush has the ideal solution to suit your needs.

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Sustainability at its Core VitrA’s commitment to environmental responsibility shines through in the

QuantumFlush system. Designed to make the most of the water used, QuantumFlush ensures that every drop counts. Even with its enhanced cleaning capability, the system still uses only 3-6 litres of water per flush, making it an eco-friendly option for environmentally conscious users. By reducing the amount of water needed for a thorough clean, QuantumFlush not only saves resources but also reduces your water bill.

Engineered for Excellence Behind QuantumFlush’s superior performance is VitrA’s renowned Innovation Centre. With seven state-of-the-art factories and a strong emphasis on research and development, VitrA continuously pushes the boundaries of bathroom technology.

The development of QuantumFlush is the result of rigorous engineering, extensive testing, and a commitment to providing customers with cutting-edge solutions that make a real difference in their daily lives.

Perfect for Any Bathroom VitrA's QuantumFlush is not just a technological marvel—it’s also a stylish addition to any bathroom. Designed to complement a wide range of bathroom decors, QuantumFlush seamlessly blends form and function. Whether you’re designing a sleek modern space or updating a traditional bathroom, QuantumFlush fits in perfectly with its minimalist aesthetic and practical features.

Conclusion In a world where hygiene, efficiency, and sustainability are paramount, QuantumFlush is the future of bathroom technology. With its powerful, silent, and splash-free performance, it delivers a cleaner, quieter, and more hygienic experience than ever before.

Ready to revolutionize your bathroom?

Discover how QuantumFlush can transform your space.

For more information, visit vitraglobal.com

Interiors

Pioneering Bathroom Innovation and Design with VitrA Discover VitrA’s excellence in global bathroom solutions, combining innovation, quality, and sustainability

VitrA +971 4 547 8045 Email us Visit website

96

Download Brochure

98 Interiors

Complete bathroom solutions for modern living

For over 65 years, VitrA has been a leader in the bathroom industry, offering cutting-edge solutions that merge technology, functionality, and design.

From its roots in ceramic artistry, VitrA has evolved into a global powerhouse, providing everything from sanitary ware to bathroom furniture and accessories.

With a strong commitment to sustainability and an extensive international footprint, VitrA is a trusted partner for projects of all scales, from residential homes to large commercial venues.

A Rich Legacy of Innovation Founded in 1958 as part of the Eczacıbaşı Group, VitrA carries forward a long tradition of craftsmanship and innovation. What started as a small workshop producing earthenware products has grown into a leading global brand, recognized for its complete bathroom solutions. VitrA’s products are now exported to over 75 countries, where its designs are renowned for their functionality and aesthetic appeal.

Interiors Total Bathroom Solutions VitrA is unique in offering a total bathroom concept, providing everything from ceramic sanitary ware, faucets, and tiles to bathtubs and bathroom furniture.

This integrated approach allows for a seamless design experience, enabling homeowners, architects, and designers to create cohesive, stylish bathroom spaces with ease. VitrA’s product lines are known for their contemporary style, innovative features, and high-quality craftsmanship.

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Sustainability at the Core VitrA is dedicated to fostering a sustainable future in all activities and preserving the delicate balance of the environment, resources, society and business. Every product is designed with minimal environmental impact in mind, from material sourcing to manufacturing processes.

Innovations like water-saving faucets, smart toilets and recycled products exemplify VitrA’s drive to create a better future.

VitrA believes that a positive attitude to sustainability starts with inspiring the employees. That’s the foundation of their success in their ambitious agenda.

World-Class Design and Collaborations What truly sets VitrA apart is its collaboration with leading designers from around the world. Renowned names like Ross Lovegrove, Arik Levy, Terri Pecora and Tom Dixon have contributed to VitrA’s product lines, blending their unique perspectives with VitrA’s commitment to functionality.

 CHRISTOPHE PILLET

 PENTAGON DESIGN

 TERRI PECORA

 CLAUDIO BELLINI

 SEBASTIAN CONRAN

 ROSS LOVEGROVE

 MATTEO THUN

 TOM DIXON

 ARIK LEVY

Collaborations with world-renowned designers

These collaborations result in collections that not only meet the demands of modern living but also push the boundaries of bathroom design.

Advanced Manufacturing for High Quality VitrA operates state-of-the-art manufacturing facilities in Türkiye, Germany, France and Russia, using cutting-edge technology to maintain high production standards while reducing its ecological footprint. With an annual output of 6.7 million units of ceramic sanitary ware, 32.4 million square meters of tiles, and hundreds of thousands of bathroom furniture pieces, showering areas, faucets and accessories.

VitrA is equipped to meet the growing demands of the global market.

Trusted Partner for Global Projects VitrA’s versatility makes it the go-to partner for prestigious international projects.

From Berlind and Heathrow Airports to the Jumeirah Beach Residence in

Dubai, VitrA products are found in iconic buildings around the world. The brand’s reputation for quality, design, innovation, and sustainability has made it a preferred choice for architects and developers working on high-profile projects.

A Bright Future in Innovation Looking ahead, VitrA continues to invest in research and development through its Innovation Centre, where cutting-edge technology and design come together to shape the future of bathroom experiences.

From smart toilets to energy-efficient faucets, VitrA remains at the forefront of bathroom innovation, ensuring its products meet the evolving needs of its customers.

Explore VitrA’s full range of products and services at: www.vitraglobal.com

102 Giga Projects - ROSHN Group

ROSHN GROUP PARTNERS WITH TARMEEM TO RENOVATE 100 HOMES SOCIAL RESPONSIBILITY INITIATIVE UPLIFTS LIVING CONDITIONS ACROSS SAUDI ARABIA

F

or the second consecutive year, ROSHN

The renovation project is a significant step

Dr. Khalid Johar, Acting CEO of ROSHN Group,

Group, a leading national real estate

in improving the living conditions of Saudi

emphasized the importance of this initiative:

developer and a PIF company, has partnered

families. Last year, over 700 citizens from 100

“This initiative is a natural extension of our

with the charity Tarmeem to renovate and

families benefited from this initiative, with

YUHYEEK program, which aligns with Saudi

restore 100 homes across the Kingdom.

the support of more than 500 volunteers

Vision 2030’s pillars and objectives.

This collaboration, part of ROSHN’s broader

from ROSHN and the wider community. The

YUHYEEK social responsibility program, aims

partnership underscores both ROSHN and

Our collaboration with Tarmeem reflects our

to enhance the quality of life for Saudi citizens

Tarmeem's commitment to social development

passion for corporate social responsibility and

in need.

and their shared dedication to raising the

sustainable development in Saudi Arabia.”

quality of life throughout the Kingdom.

Giga Projects - ROSHN Group 103

Sponsored by the Kingdom’s Minister of

This ongoing collaboration between ROSHN

Municipalities and Housing, this partnership

and Tarmeem showcases a powerful model

highlights the role of collaborative efforts

for public-private partnerships, with a focus

in fostering community development and

on sustainability and social impact. As

supporting charitable causes. By focusing

the program continues, it serves as a key

on home renovations, the initiative not only

component of ROSHN’s commitment to

improves the physical conditions of homes but

improving living standards for citizens and

also strengthens the well-being of the entire

building a stronger, more inclusive Saudi

community.

society.

ROSHN GROUP VISIT WEBSITE EMAIL US

104 Giga Projects - Diriyah Gate

DIRIYAH COMPANY AWARDS $2.13 BILLION CONTRACT FOR WADI SAFAR DEVELOPMENT FOUR LUXURY HOTELS AND ROYAL EQUESTRIAN & POLO CLUB SET TO ENHANCE DIRIYAH’S WORLD-CLASS OFFERINGS

D

iriyah Company has awarded a $2.13 billion (SAR 8 billion) joint venture

contract to Urbacon Saudi Co. and Al Bawani Co. Ltd. to develop four luxury hotels and the prestigious Royal Diriyah Equestrian & Polo Club as part of the Wadi Safar masterplan.

Construction is set to begin soon, marking a key milestone in the region’s transformation.

The luxury hotels, including Aman, Six Senses, The Chedi, and Faena, will deliver exceptional experiences to visitors from Saudi Arabia and beyond.

Giga Projects - Diriyah Gate 105

The Royal Diriyah Equestrian & Polo Club will

The Wadi Safar masterplan also includes a

further enhance the area’s offerings by creating

championship golf course designed by Greg

a premier center for equestrian excellence,

Norman, adding to the region’s luxury and

celebrating Saudi Arabia’s rich equine heritage.

leisure offerings. Urbacon Saudi Co. and Al

Wadi Safar to become a luxury destination for global visitors

Bawani Co. Ltd expressed their pride in being Diriyah Company’s Group CEO, Jerry Inzerillo,

part of this landmark project, highlighting

emphasized the importance of this contract,

the global significance of the Wadi Safar

noting that it represents the largest project

development.

awarded by the company to date. “This

Diriyah Company sets the standard for worldclass cultural and luxury tourism

partnership accelerates our plans for Wadi Safar, contributing to our vision of offering world-class luxury and cultural experiences,” Inzerillo said.

DIRIYAH GATE VISIT WEBSITE EMAIL US

106 Giga Projects - Neom

EQUINOX HOTELS PARTNERS WITH NEOM FOR RESORT DEVELOPMENT INNOVATIVE PARTNERSHIP TO REDEFINE LUXURY ON THE GULF OF AQABA

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eading luxury hotel company Equinox

of innovation, sustainability, and pushing the

Equinox Hotels to NEOM. This collaboration

Hotels has announced a strategic

boundaries of what hospitality can be. Magna,

reflects our shared commitment to creating a

partnership with NEOM to launch Equinox

which boasts 12 breathtaking destinations,

transformative luxury experience, where every

Resort Treyam, located in Magna on the coast of

forms part of NEOM’s larger goal to create a

detail is designed to elevate wellbeing and

the Gulf of Aqaba. This collaboration marks an

cutting-edge tourism hub in northwest Saudi

enhance the journey of our guests. The resort

important milestone in NEOM’s development as

Arabia.

will be a model for redefining luxury hospitality

a sustainable, forward-thinking destination.

within NEOM’s stunning landscape.”

Chris Newman, Executive Director of NEOM’s

The resort is set to offer an unparalleled

Hotel Division, highlighted the partnership’s

Equinox Resort Treyam will be located between

luxury experience, reflecting a shared vision

significance: “We are excited to welcome

THE LINE and the southernmost point of the

Giga Projects - Neom 107

Gulf of Aqaba, offering a distinctive setting

the future of luxury hospitality, and Equinox is

term objectives to drive economic growth and

between mountains and the coast. It will

thrilled to contribute to this visionary project.

boost global competitiveness.

feature a 450-meter-long bridge-like structure

Together, we are committed to creating an

floating 40 meters above a serene lagoon,

unforgettable resort experience that pushes the

spacious guest rooms, a renowned spa, a Club

boundaries of innovation and sustainability.”

House, a signature Equinox Fitness Club, and a variety of exceptional culinary experiences.

NEOM

This collaboration supports PIF’s mandate to unlock the potential of promising sectors,

Christopher Norton, CEO of Equinox Hotels,

including tourism, aligning with Vision 2030’s

expressed his enthusiasm: “NEOM embodies

sustainability goals and Saudi Arabia’s long-

VISIT WEBSITE

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