Saudi Projects Issue 52

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AUGUST 2023 / ISSUE 52

AMAALA SPRINGING TO LIFE ON THE RED SEA COAST RED SEA GLOBAL MARKS SIX YEARS OF PROGRESS

MARCO INTERVIEW HAMAD BINYOUSEF

A TALK ON THE WILD SIDE WITH WILD'S EMMA BURDETT

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Editors Foreword

ILLUMINATING THE PATH TO A BETTER TOMORROW A REMARKABLE TRANSFORMATION IS UNDERWAY THAT ECHOES THE KINGDOM'S RICH HISTORY OF AMBITION AND INNOVATION. SAUDI ARABIA, WITH ITS VAST LANDSCAPES, ANCIENT HERITAGE, AND BURGEONING ASPIRATIONS, IS REDEFINING THE MODERN ART OF CONSTRUCTION, AND THIS ISSUE OF SAUDI PROJECTS TAKES YOU ON A JOURNEY THROUGH SOME OF THE NATION’S MOST DYNAMIC DEVELOPMENTS, WHERE VISION MEETS ENGINEERING PROWESS, AND TRADITION INTERTWINES WITH STATE-OF-THE-ART TECHNOLOGY. Vision 2030, a comprehensive roadmap for diversification and development, has propelled the Kingdom into an era of multifaceted growth. From the gleaming towers of Riyadh to the ambitious NEOM project on the shores of the Red Sea, it is erecting symbols of progress that resonate with its historical significance. Our cover story focuses on one such project, Amaala,

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which is more than a destination; it is a statement. It signifies Saudi Arabia's determination to offer the world a space where luxury, sustainability, and innovation coexist harmoniously.

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The Kingdom is not merely constructing buildings; it is erecting marvels that harmonize

AUGUST 2023 / ISSUE 52

with the environment and honor its cultural heritage. And nowhere is this more true than at Sheybarah, one of Red Sea Global’s most ambitious islands, with futuristic stainless steel villas that float over the water, reflecting the sea, sky, and reef below. We speak to those clever people behind the thermal cycling tests that ensured that these villas are ready to receive their first visitors.

As modern architectural wonders rise against the desert backdrop, there is, of course, also a need for exceptional interior design, so we sat down with Talar Bardakjian, Creative Director at altavia.odg, an award-winning spatial design and branding consultancy that has particular expertise within the retail sector.

AMAALA SPRINGING TO LIFE ON THE RED SEA COAST RED SEA GLOBAL MARKS SIX YEARS OF PROGRESS

One cannot discuss construction in Saudi Arabia without acknowledging the many changes taking place in the work environment, including the rise of women in an industry that has been traditionally male-dominated. Emma Burdett, Founder of WILD Women Collective, speaks to Maryam Telmesani, Sustainability and Change Management Consultant and Board Chair of Global Compact Network Saudi Arabia, about how things are changing in the industry and what challenges are still to be faced.

MARCO INTERVIEW HAMAD BINYOUSEF

A TALK ON THE WILD SIDE WITH WILD'S EMMA BURDETT

CONTACT info@tpg.media https://saudi.tpg.media

SOCIAL MEDIA  @saudiprojectsmag  @saudiprojectsmag  @saudiprojects.mag

So embark on this journey with us, as we delve into the evolving story of 21st century Saudi Arabia - a story that encapsulates ambition, progress, and the relentless pursuit of a brighter tomorrow.

Rod Millington EDITOR

05

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Contents

COVER STORY

22

GIGA PROJECTS

AMAALA SPRINGING TO LIFE ON SAUDI’S RED SEA COAST FEATURES

42

68

ESG EMERGING AS A KEY DRIVER

CUNDALL BOOSTS MENA GROWTH

86

110

BIGGEST THERMAL CYCLING TEST IN THE WORLD

INTERVIEW WITH TALAR BARDAKJIAN - ALTAVIA.ODG

Contents

32

EVENTS

KOHLER - SHOWROOM LAUNCH KSA ALSO IN THIS ISSUE

58

62

MARCO - CRAFTING EXCELLENCE, BUILDING LEGACIES

A TALK ON THE WILD SIDE - MARYAM TELMESANI

74

104

RED SEA GLOBAL MARKS SIX YEARS OF PROGRESS

BARNS CAFÉ - ALTAVIA.ODG

07

08

News

SAUDI ARABIAN BOARDS SHOW A PREFERENCE FOR EXPERIENCE TO POWER VISION 2030 Heidrick & Struggles has released its second Board Monitor report in Saudi Arabia. With Vision 2030 driving accelerated growth for companies in the country, the composition of Saudi boards is evolving to meet the demands of this era of innovation, diversification, and growth.

Fifty new board appointments were made in 2022, a slight dip from 53 in 2021. Overall, there is a growing preference for members with previous board experience, with the number of first-time board members dropping from 43% in 2021 to 36% in 2022. Meanwhile, CEOs continue to dominate boards in the Kingdom with almost half (48%) of the new board members in 2022 having prior CEO experience.

Fifty new board appointments were made

CENTER3 AND ASN TO CONNECT SAUDI ARABIA WITH EUROPE On behalf of the consortium partners

The EMC cable is designed to realize

of EMC Subsea Cable Company Ltd

KSA's Vision 2030 and Greece 2.0 by

(EMC Company) and Alcatel Submarine

transforming the Kingdom of Saudi

Networks (ASN), center3, owned

Arabia into a ‘Digital Hub’ that connects

by stc group, has announced the

Asia with Europe and Africa and

signing of the Supplier's Contract for

establishing Greece and Cyprus as the

the construction of two subsea and

‘European Union's East Data Gateway’.

terrestrial data cables (EMC West) that

ASN will start building EMC West, which

will connect Saudi Arabia with Europe.

will connect Haql (Saudi Arabia) to Genova

The EMC project allows KSA,

(Italy) and Marseille (France) via Cyprus

Greece, and Cyprus to capitalize on

and Greece. The two cables will have

their geographical advantages. It

branches in Cyprus, Crete, and Athens,

establishes a much-needed new data

and will be made up of several Fibre

corridor, putting the three countries

Pairs. The EMC system is expected to be

at the hub of a digital connection

operational in the first quarter of 2026.

infrastructure that will be a cornerstone of the digital transformation age.

The EMC project allows KSA, Greece, and Cyprus to capitalize on their geographical advantages

News

VENTURES ONSITE ANNOUNCES PARTNERSHIP WITH SAUDI CONTRACTORS AUTHORITY Saudi Contractors Authority (SCA) and Ventures Onsite, a division of Ventures Middle East, have joined forces to launch SCAVO, an innovative and comprehensive Construction Intelligence Platform for the Kingdom of Saudi Arabia. This collaboration marks a pivotal milestone in the Saudi construction industry, signaling a new era of advancement and excellence.

During the Future Projects Forum held in Riyadh, the partnership between SCA and Ventures Onsite was solidified through the official signing of a Memorandum of Understanding (MOU), representing a significant step forward in the industry.

Abdulmajeed Alrashoudi, Governor of SCA, signed the MoU and stood alongside Ahmad Kabra, CEO of Ventures Middle East, and Mibu John, Partner and Managing Director of Ventures Onsite, during the signing ceremony.

SCAVO represents a breakthrough in construction intelligence, providing industry professionals with unparalleled insights and real-time project data. Leveraging the combined expertise, resources, and leadership of both entities, this powerful partnership underscores a shared commitment to driving innovation, excellence, and progress within the Saudi construction sector.

Ahmad Kabra, CEO of Ventures Middle East, highlighted the profound impact of this collaboration, stating: “The partnership between Ventures Onsite and SCA signifies our unwavering dedication to the advancing Saudi construction industry.”

Mibu John, Partner and Managing Director of Ventures Onsite, echoed the sentiment, expressing enthusiasm: “We are excited

SCAVO represents a breakthrough in construction intelligence, providing industry professionals with unparalleled insights and realtime project data

to embark on this partnership with SCA to introduce SCAVO. Together, Ventures Onsite and SCA will empower the industry, its participants, and stakeholders with transformative solutions from SCAVO.” The launch of SCAVO marks a significant milestone in Ventures Onsite's steadfast commitment to providing cuttingedge intelligence solutions to the region’s construction industry. This collaboration with SCA further reinforces the shared vision of both entities to support the growth and advancement of the Saudi construction industry.

09

10

News

IHG TO REDEFINE LUXURY HOSPITALITY WITH ULTRALUXURY BRAND REGENT HOTELS & RESORTS IGH® Hotels & Resorts, one of the world’s leading hospitality companies, has signed a management agreement with Almuhaysin Group to open the first Regent Hotel in the Middle East, in Saudi Arabia. Set to open by mid-2024 in one of the most prestigious waterfront locations in Jeddah, Regent Jeddah will provide uninterrupted views of the Corniche and Jeddah’s Formula 1 racetrack, setting a new standard for modern ultra-luxury in Saudi Arabia.

Set to open by mid-2024

ALFANAR CONSTRUCTION ANNOUNCES REBRAND A subsidiary part of the Saudi conglomerate Alfanar Group, Alfanar Construction has unveiled a new brand design and website. The name of the company has been formally changed to ‘Alfanar Projects’ to better reflect its metamorphosis into a full-service worldwide project developer providing engineering, construction, and technology solutions.

Sabah Al Mutlaq, Managing Director of Alfanar Projects and Vice Chairman of Alfanar Group, commented: “From our humble beginnings as a local contractor in the Kingdom of Saudi Arabia more than four decades ago, we have evolved into a global force with an overall estimated portfolio size of $25 billion. This rebrand underscores our growth and solidifies our business plans to further acquire new technologies and expand into new markets.”

“This rebrand underscores our growth and solidifies our business plans”

News

11

SAUDI FEATURE FILM ‘HOBAL’ TO SHOOT IN NEOM The upcoming Saudi feature film ‘Hobal,’ directed by acclaimed director Abdulaziz Alshlahei, will begin filming in NEOM this September. The film will make use of the striking Bajdah Studios and its expansive vistas to

The film will make use of the striking Bajdah Studios

produce an epic cinematic experience.

The film will benefit from production support provided by NEOM, which is assisting with crew, location scouting, logistics, and on-theground production expertise.

Alshlahei explained: “Since 2018, we have been thinking about unique locations to shoot our film. We decided on NEOM, and specifically Bajdah, where the captivating landscapes will be an influential and integral part of the narrative.”

NHC LAUNCHES INTEGRATED LIVING PROJECT IN JEDDAH

The National Housing Company (NHC)

for approximately 40,000 residents.

has launched its pioneering integrated

NHC’s most recent ultra-luxurious home

living project ‘Sadayem’ in North Obhur

development is strategically placed east of Al

in Jeddah. The Sadayem neighborhood

Buhairat city, close to the Red Sea coast, and

covers a total area of over 3.8 million

accessible to a variety of important facilities

square meters and accommodates in

and significant future developments.

excess of 8,000 residential units, including

Sadayem is an extension of the numerous

villas, apartments, and townhouses.

residential communities and suburbs

Its interconnected structures feature

previously established, which has been

architectural concepts influenced by the Hijazi

created to increase the real estate

region’s distinctive characteristics, providing a

supply in line with the aspirations of the

comfortable and luxurious living environment

Housing Program and Vision 2030.

The Sadayem neighborhood covers a total area of over 3.8 million square meters

12

News

DMG EVENTS’ NEW JEDDAH CONSTRUCT EXPO TO PROPEL BUILDING SECTOR PROGRESS dmg events, the leading international organizer of events in the Kingdom of Saudi Arabia, is set to launch the Jeddah Construct Expo in 2024 as part of its phased expansion plan.

The event, catering to the Kingdom’s Western Province, will run for three days from 29 September to 1 October 2024 at the Jeddah International Exhibition & Convention Centre. The launch of the Jeddah Construct Expo (powered by Big 5 Construct Saudi, the largest construction event in the country running for the past 10 years), follows the successful introduction of other targeted shows in the Kingdom by dmg events.

Will run for three days from 29 September to 1 October 2024

DIRIYAH GATE RECEIVES LEED SUSTAINABILITY CERTIFICATION The first phase of the ambitious Diriyah Gate project has been awarded Platinum Level LEED for Cities Certification by the US Green Building Council (USGBC) – the first time a project in the Middle East has received such an accolade.

USGBC President and CEO Peter Templeton said: “ “As the first community in the Middle East to earn Platinum certification on LEED v4.1 for Cities: Plan and Design, the first phase of Diriyah’s masterplan is leading the way to a better world and helping USGBC continue toward our goal of sustainability by prioritizing issues such as resilience and green infrastructure for all.”shows in the Kingdom by dmg events.

The first phase of Diriyah’s masterplan is leading the way to a better world

News

NEOM TO HOST GREENHOUSE THE SIZE OF 15 SOCCER FIELDS At the time of writing, the Eden Project in Cornwall, England, is possibly the largest and most well-known greenhouse facility in the world, consisting of multiple biomes, which are large, geodesic domes that house different ecosystems and plant species from around the world.

It will, though, soon have competition in the form of the latest NEOM venture – a horticultural haven spanning an area equivalent to 15 soccer fields.

Enlisting the expertise of the Dutch greenhouse firm, Van Der Hoeven, to establish an ‘artificial climate’ conducive to cultivating crops in regions unsuitable for traditional agriculture, the project will help NEOM to redefine the ways in which food is produced, distributed, and consumed.

An ‘artificial climate’ conducive to cultivating crops in regions unsuitable for traditional agriculture

DRONE FOOTAGE UNVEILS CONSTRUCTION PROGRESS ON RED SEA AIRPORT Drone video has divulged construction progress on Red Sea International Airport, which is being designed by British studio Foster + Partners. Shared by developer Red Sea Global (RSG), the video presents a construction update on the airport.

Red Sea International Airport commenced construction in 2021, 15 kilometers inland from the Red Sea coast. It is being designed by Foster + Partners as a gateway to the wider development.

Its curved form and plan are meant to imitate the desert backdrop and will be characterized by a quintet of dune-like pods assembled around a central drop-off and pick-up space.

Red Sea International Airport commenced construction in 2021

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14

News

IHG HOTELS & RESORTS CONTINUES EXPANSION WITH HOTEL INDIGO IN NEOM’S OXAGON IHG® Hotels & Resorts has signed a franchise agreement that will see a Hotel Indigo property open in Oxagon, a coastal industrial city in NEOM. The 250-key Hotel Indigo property will be situated in Oxagon’s first residential community and will open its doors in 2026. Designed to seamlessly integrate work, life, and play, Oxagon’s neighborhoods will be fully walkable, with sustainable on-demand mass transit and micro-mobility solutions.

Hotel Indigo will be designed as a lifestyle destination offering exciting retail and dining concepts including cafés, a pool lounge, and a specialty restaurant.

Additionally, residents and visitors will have access to a range of leisure and wellness facilities including a spa and 24-hour fitness center.

Chris Newman, Executive Director, Hotel Development at NEOM, commented: “With this property, we want to capture the true essence of Oxagon’s innovative approach to the industry, its remarkable people, and the cutting-edge technology that defines it.”

Hotel Indigo will be designed as a lifestyle destination

SAUDI ARABIA IS THE TOP COUNTRY IN MENA FOR VENTURE CAPITAL INVESTMENT DURING THE FIRST HALF OF 2023 The ‘H1 2023 Saudi Arabia Venture Capital Report’ revealed that Saudi Arabia was the most funded country in the MENA region in terms of the amount of venture capital (VC) funding in H1 2023, which witnessed a total VC deployment of $446 million.

Commenting on the report, Dr Nabeel Koshak, CEO and Board Member at SVC, said: “The Kingdom’s leading position in the VC scene in the region comes as a result of the many governmental initiatives launched to stimulate the VC and startups ecosystem within the Saudi Vision 2030 programs, in addition to the emergence of active investors from the private sector as well as innovative entrepreneurs.”

A total VC deployment of $446 million

PIF NEWS

15

NEW SAUDI VENTURE MANARA MINERALS PARTNERS WITH GLOBAL MINING LEADER VALE

Manara Minerals Investment Company, a joint venture between the Saudi Arabian Mining Company (Ma’aden) and the Public Investment Fund (PIF), under which Manara Minerals will make an equity investment in Vale Base Metals Limited (VBM), the

Manara Minerals, a joint venture between Ma’aden and PIF, sign an agreement with Vale to support the growth of Saudi Arabia’s mining industry

holding entity of Vale’s Energy Transition Metals business. Concurrently, Vale signed

and Indonesia. Manara Minerals’ investment

“We see these strategic investments as a

an investment agreement with Engine

into VBM will play a pivotal role in helping it to

major milestone in our path to accelerate

No. 1 under the same economic terms.

expand the production of copper and nickel

accretive growth in our Energy Transition

Under the agreements, Manara Minerals and

across its asset portfolio, which is critical to

Metals business platform, creating significant

Engine No.1 will hold a 10% and 3% equity

the development of new technologies that

long-term value to all of our stakeholders.

interest, respectively, in VBM, at an implied

will benefit the global energy transition.

With our high-quality portfolio, we are

enterprise value of $26.0 billion. Through

Robert Wilt, Executive Director of Manara

uniquely positioned to meet the growing

this transaction, Manara Minerals will gain

Minerals and CEO of Ma’aden, said: “This

demand for green metals essential for the

access to high-quality supply chains across

investment is an important milestone for

global energy transition, while remaining

strategic minerals, including nickel, copper,

Manara Minerals. Through our investment

committed to strong social and environmental

and cobalt, which will support the growth of

in VBM, we are increasing the supply of

practices and sustainable mining.”

Saudi Arabia’s mining sector. This is in line

strategic minerals and enabling Saudi Arabia

with Vision 2030, the national blueprint for

to play a growing role in the global energy

economic reform, which positions mining

transition supply chains. Our proactive

as a third pillar of the Saudi economy.

approach is a step further toward Saudi

Manara Minerals aims to contribute to

Vision 2030. It will support local industrial

the resilience of global supply chains and

development, create jobs across the Kingdom,

accelerate the global energy transition.

and strengthen the position of the mining

Vale Base Metals has projects in world-leading

sector as the third pillar of the economy.”

mining jurisdictions, including Canada, Brazil,

Eduardo Bartolomeo, Vale’s CEO, said:

The partnership aligns with Vision 2030, which places mining as a third pillar of the Saudi economy

16

PIF NEWS

SEVEN BREAKS GROUND AT SAR 1.3 BILLION ENTERTAINMENT DESTINATION IN ALMADINAH

 SIX SENSES ARRIVAL PAVILION

SAUDI ENTERTAINMENT VENTURES (SEVEN), A WHOLLY-OWNED SUBSIDIARY OF THE PUBLIC INVESTMENT FUND (PIF), HAS ANNOUNCED ITS CONSTRUCTION WORK ON ITS NEW ENTERTAINMENT DESTINATION IN ALMADINAH. CONSTRUCTION IS UNDERWAY WITH BUJV, A JOINT VENTURE BY AL BAWANI CO. LTD., AND URBACON TRADING & CONTRACTING, APPOINTED TO CARRY OUT THE CONSTRUCTION WORKS. Abdullah Al Dawood, Chairman, SEVEN, said:

carefully curated open paths and gardens,

“Our entertainment destination in Almadinah

enabling visitors to discover an entertainment

will transform the entertainment landscape

oasis with enhanced choices and quality

of the region and bring new, unique, and

offerings to enrich the region’s communities.

exciting experiences to the people of

SEVEN is investing more than SAR 50 billion

Almadinah supporting SEVEN’s aims to enrich

to build 21 entertainment destinations,

the quality of life for millions of Saudis."

which will provide unique and innovative

SEVEN’s entertainment destination in

world-class entertainment experiences

Almadinah is located next to King Fahad

and global partnerships from within the

Central Park and is set on a development area

sector. The upcoming projects are located

of over 100,000m2 with a total built-up area of

in 14 cities across the Kingdom: Riyadh,

over 84,000m . The park seamlessly weaves

Kharj, Makkah, Jeddah, Taif, Dammam,

itself into the development, blending the

Khobar, Al Ahsa, Almadinah, Yanbu,

park’s picturesque trails with the destination’s

Abha, Jizan, Buraidah, and Tabuk.

2

SEVEN Almadinah has been designed with a wide range of entertainment attractions set to captivate and provide fun-filled experiences

PIF NEWS

 SIX SENSES ARRIVAL PAVILION

The construction of SEVEN’s entertainment destination in Almadinah has been awarded to a joint venture by AL BAWANI CO. LTD and UrbaCon Trading & Contracting

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18

PIF NEWS

TOURISM INVESTMENT COMPANY LAUNCHED, ASFAR The Public Investment Fund (PIF) has

Mishary Alibraheem, Head of the

announced the founding of the Saudi

Entertainment, Leisure, and Sports sector at

Tourism Investment Company (Asfar)

MENA Investments at PIF, explained: “Asfar

to support the growth of the Kingdom’s

will activate the role that Saudi Arabia’s cities

tourism sector. This new entity will invest

play in supporting the national economy.

in up-to-the-minute tourism projects and

It will enable each city to make the most

develop eye-catching destinations within

of its unique tourism offering, further

hospitality, retail, food and beverage, and

diversifying and enriching the tourism and

other areas in various cities, as well as

entertainment experience in Saudi Arabia.”

investing in the local tourism value chain.

The unveiling of Asfar is in line with PIF’s

Asfar will support the private sector

strategy to reveal and act upon opportunities

through co-investment opportunities, and

in the tourism sector, while also reinforcing

by generating an appealing environment

strategic partnership opportunities with

for local suppliers, contractors, and small

the private sector, creating jobs and

and medium-sized enterprises (SMEs) to

diversifying sources of income for the local

develop tourism projects and destinations.

economy in line with Saudi Vision 2030.

“Asfar will activate the role that Saudi Arabia’s cities play in supporting the national economy”

PIF NEWS

TALKS HELD WITH TENNIS AUSTRALIA OVER THE UNITED CUP Saudi Arabia has opened talks

as it is a showpiece event that

about investing in the United

opens the season and features

Cup, the first tennis event of

the world’s top players.

the season, which currently

The NextGen finals, the end-of-

takes place in Australia. It

year competition for the world’s

would be its first incursion

eight best under-21 players, is

into the elite end of tennis.

set to be moved to Jeddah, and

Representatives of the

the United Cup is seen as a way

Public Investment Fund (PIF)

of gaining traction in both the

held discussions with Tennis

men’s and women’s tours.

Australia officials at Wimbledon

Many of the world’s top men

in July about making an

played an exhibition event, the

investment that would involve

Diriyah Cup, last December, but

moving the joint ATP and

the United Cup would be the first

WTA event to Saudi Arabia.

tournament on Saudi soil with

The tournament is understood

world ranking points available.

A showpiece event that opens the season and features the world’s top players

to be especially appealing to PIF

PIF AND OMAN INVESTMENT PACT SIGNED The Public Investment Fund has

“PIF aims to create long-term strategic

inked a preliminary agreement with

partnerships in the region that support

Oman's sovereign wealth fund,

the creation of sustainable returns, deliver

Oman Investment Authority (OIA), to

value to local economies, maximize PIF’s

investigate investment opportunities in

assets, and diversify the Saudi Arabian

the Sultanate worth up to $5 billion.

economy in line with Vision 2030.”

The agreement provides for increased

In October last year, PIF announced that

collaboration between the two funds and will

it was setting up a quintet of investment

aid in broadening the scope of investment

companies following the launch of the

in Oman's rapidly rising economy, while

Saudi Egyptian Investment Company in

also building on the recent establishment of

August 2022. These investment companies

Saudi Omani Investment Company (SOIC),

will pursue opportunities in Bahrain,

a company wholly owned by the PIF.

Iraq, Jordan, Oman, and Sudan.

Yazeed Al Humied, Deputy Governor and Head

Together, the six companies will invest in

of Middle East and North Africa Investments at

a number of important sectors, including

PIF, commented: “This MoU (Memorandum of

infrastructure, property development,

Understanding) is an important step in further

mining, healthcare, financial services,

strengthening the relationship between PIF

food and agriculture, manufacturing,

and OIA to expand investment and cooperation

telecoms, and technology.

in the fast-growing Omani economy.

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The agreement provides for increased collaboration between the two funds

20

Appointments

Nortal Appoints Hani Al Khiary as KSA Country Leader Nortal, the global digital transformation

In his new role, Al Khiary will be responsible

powerhouse, has appointed Hani Al Khiary

for overseeing and driving commercial

as the Country Leader for Saudi Arabia.

relationships in Saudi Arabia, as well as

As a Saudi national with over 15 years of

managing Nortal’s operations in Riyadh, one

experience in digital transformation and

of the firm's three offices in the GCC alongside

technology advisory, Al Khiary brings

Oman and the UAE. His appointment signifies

deep industry knowledge and expertise

Nortal's dedication to growth in Saudi Arabia

to further strengthen Nortal's presence

and ongoing investment in expanding its

and commitment to the Kingdom's Vision

team of experts, uniquely positioned to help

2030 economic diversification strategy.

clients make a meaningful contribution to the country's digital transformation journey.

Egis Makes Key Appointments Egis, a global player in consultancy,

and Specialist Engineering, while Dr

construction engineering, and mobility, has

Muhammad Mustafa, a specialist in transport,

announced two key appointments for the

planning, and mobility solutions, has been

Middle East and South Asia, demonstrating

appointed as the Director of Mobility and

its commitment to hiring top talent and

Planning.

increasing capabilities in the region.

These significant hires, according to Egis,

Dr Ali Amiri, an industry veteran with more

will strengthen the company's commitment to

than two decades of experience, has been

furthering its low-carbon future strategy and

appointed as the new Director of Sustainability

harnessing intelligence to drive innovation in cities and communities.

Appointments

21

SIX SENSES SOUTHERN DUNES APPOINTS SHERIF MAREI AS DIRECTOR OF SALES & MARKETING Six Senses Southern Dunes, the first property

President Circle Awards, the brand’s top

set to open in Saudi Arabia’s Red Sea Project,

accolade in sales.

will open its doors in late 2023 with Sherif

Expressing his enthusiasm for his new role,

Marei as Director of Sales & Marketing.

Marei said: “I am thrilled to join the Six Senses

With a career spanning 17 years in the luxury

Southern Dunes team. The company’s ethos

hospitality sector, Marei’s career started

and values align perfectly with my own. As

with the Accor Group, working at a number

pioneers in sustainability and wellness, we

of renowned properties including Fairmont

define our brand by these principles. It isn’t

Heliopolis and Fairmont Nile City. His extensive

simply what we do, it embodies who we are.

expertise in luxury hotel inaugurations includes

The unique location and distinctive holistic

high-profile launches such as The Ritz-Carlton,

approach to every element and experience

Jeddah, and most recently the Banyan Tree

offered to our guests at Six Senses Southern

AlUla. His notable honors include the globally

Dunes make my role in promoting the resort a

recognized Director of Sales of the Year and

true privilege.”

Fairmont Masters, in addition to the Fairmont

RAMI YOUNES ANNOUNCED AS THE NEW GENERAL MANAGER FOR SWISSLOG MIDDLE EAST Swisslog, leaders in data-driven and robotic

he will identify and pursue new growth

solutions for logistics automation, have

opportunities, while also delivering industry-

announced the appointment of Rami Younes

specific automation solutions to companies in

as the new General Manager and Head of

the region to help improve their operational

Sales for Swisslog Middle East.

efficiencies.

In his new position, Rami will be responsible

Prior to joining Swisslog Middle East, Rami

for leading Swisslog's business in the Middle

was the Chief Operating Officer at ALS Logistic

East, with a primary focus on warehouse

Solutions and also successfully led a 4PL

logistics. Working closely with Swisslog's

Logistics start-up, Integrated Logistics Services

local and global senior management teams,

in Saudi Arabia.

He will identify and pursue new growth opportunities

22

Cover Story - Amaala springing to life on Saudi’s Red Sea coast

 FAMILY RESORT

Cover Story - Amaala springing to life on Saudi’s Red Sea coast

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AMAALA SPRINGING TO LIFE ON THE RED SEA COAST BEING DEVELOPED AS PART OF SAUDI ARABIA'S VISION 2030, WHICH AIMS TO DIVERSIFY THE COUNTRY'S ECONOMY AND PROMOTE TOURISM AND LEISURE ACTIVITIES, AMAALA IS TO BE AN ULTRA-LUXURY DESTINATION THAT WILL OFFER UNIQUE EXPERIENCES, WORLD-CLASS RESORTS, AND CULTURAL AND ENTERTAINMENT OFFERINGS. INCORPORATING RENEWABLE ENERGY SOURCES, ENVIRONMENTALLY FRIENDLY PRACTICES, AND ENVIRONMENTAL AND SOCIAL REGENERATION EFFORTS, IT IS ANTICIPATED THAT, ONCE FULLY OPERATIONAL, AMAALA WILL CONTRIBUTE SIGNIFICANTLY TO THE GROWTH OF THE KINGDOM’S TOURISM SECTOR AND POSITION THE COUNTRY AS A PREMIER LUXURY TRAVEL DESTINATION IN THE REGION.

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S

Cover Story - Amaala springing to life on Saudi’s Red Sea coast

audi Projects caught up with three

Melisa Pezuk - Executive Director, Assets

senior figures from Amaala and its

Development on Amaala at RSG, adds: “Our

parent company Red Sea Global (RSG) to check

masterplan at Amaala has a unique proposition

in on progress and how one of the world’s

dedicated to Health, Wellness, and Lifestyle

most ambitious projects is developing.

offerings, incorporating a residential component

 FAHAD AL BALAWI, HEAD OF CONSTRUCTION

that links together the values of community “Despite the challenges we've faced, Amaala has

with sustainability. Steering our vision is

achieved remarkable success, a testament to our

an ambition to create a reference point for

unwavering determination and the relentless

Wellness tourism using a regenerative approach

efforts of our dedicated team. We are proud to

and a lifestyle that people can call home.”

be creating a world-class destination that will

Of course, a project of this scale and ambition

redefine the boundaries of luxury living,” begins

comes with a unique set of challenges, not

Fahad Al Balawi, Head of Construction, Amaala.

least in the area of procurement, as Ben

M ELISA PEZUK, EXECUTIVE DIRECTOR, ASSETS DEVELOPMENT

Edwards, Group Head of Cost, Commercial and Procurement at Red Sea Global, explains: “Supply chain and market capacity is a continuous challenge. The Kingdom is a hotbed of activity today, with tourism, entertainment leisure, residential and urban development happening at pace. We’ve probably been slightly privileged on The Red Sea Phase 1 because we began before other developments. But now we’re having to work harder to try and balance out the workload between the supply chain and make sure we’re not overstretching people.

“We’ve also run a series of regional roadshows to identify companies: we did one in Qatar and one in Cairo, which were very successful for us in identifying and registering new vendors.

And then separately from that, the PIF itself has also realized the challenge that the gigaprojects are all facing, and they’ve come up with a supply chain engagement program and we’ve participated in part of it. They’ve activated a plan to target the supply chain in Europe and the Far East and then North America in that order, and we joined them for three out of four roadshow events in Europe,

Cover Story - Amaala springing to life on Saudi’s Red Sea coast

so we were in London, Berlin, and Istanbul with the PIF. And certainly, the Istanbul leg of that was particularly successful - we registered 50 or 60 new vendors from it, and we’re going to do our event in Istanbul later in the year.

“Our primary approach is to go down the construction management route, so we’re going down tier two and tier three supply chains, dealing directly with the specialist suppliers, whereas the PIF focuses more on big main contractors on the one hand and on the site manufacturer on the other hand.”

“We want to build something that no one’s built before to a quality standard that hasn’t been seen before”

B EN EDWARDS, GROUP HEAD OF COST, COMMERCIAL AND PROCUREMENT

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Cover Story - Amaala springing to life on Saudi’s Red Sea coast

SIMPLE, ELEGANT DESIGN The design work at Amaala is quite distinctive, underlining its ambition to be a world-class luxury tourism destination. “Our signature design style is reflective of coastal living; a timeless yet contemporary design that draws in architectural elements encompassing a sense of place while respecting the natural landscapes and typography,” Melisa says. “At Amaala we have been thoughtful in our design approach, working with architects who are world-renowned in luxury hospitality and have a proven track record of excellence in design.

John Head has successfully designed two of our properties, including Clinic La Prairie and Jayasom, with the level of luxury combined with intricate detail allowing us to effortlessly achieve a simple, elegant design experience.”

“With the nature of our projects, we’ve got a lot of very bespoke architectural designs, because of the Wow! factor we are trying to create in the resorts,” Ben adds. “We want to build something that no one’s built before to a quality standard that hasn’t been seen before in order to deliver a really spectacular end-user experience to everything that we are building.”

It’s fair to say, though, that the interior design and finishes are proving to be something of a challenge with regard to procurement, with Ben continuing: “It’s true

 ARRIVAL PAVILION

that we’re struggling with the supply chain that currently exists in the Kingdom.

Because of this, we’re not only looking for companies outside the Kingdom who can help us, we’re also looking at how we can develop the ability and capacity within the Kingdom. And there are a couple of PFI-led initiatives around that, one of which is called ‘Shareek’, which is providing companies with support to invest in manufacturing capabilities in Saudi Arabia.

“So we’ve given them a long list of things we frequently have to buy overseas that we shouldn’t have to buy overseas, and we’re working closely with them to try and push that agenda forwards because it’s a win/win for everybody.”

 CABANAS

Cover Story - Amaala springing to life on Saudi’s Red Sea coast  COUPLES SPECIALITY HOTEL RESTAURANT

 FAMILY HOTEL SUITE

“We are proud to be creating a world-class destination that will redefine the boundaries of luxury living”

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Cover Story - Amaala springing to life on Saudi’s Red Sea coast

A CONNECTED AND IMMERSIVE JOURNEY The environment plays a crucial role in the tourism sector. It is not only a key factor in attracting tourists but also in

“We’re doing quite a lot of offsite manufacturing ourselves, and we’re not using that many main contractors”

ensuring the sustainability and longterm viability of the industry.

“Environmental consciousness is foundational to our approach at a site level,” says Melisa. We work with world-renowned environmental and conservation specialists from across the globe to drive our vision of regenerative tourism protecting the environment and those who inhabit it.

“Working with a pristine and untouched coastline our greatest learnings came from respecting nature while ensuring that our considerations for the local heritage are preserved and serve as a continuing education for our visitors’ experiences. Our aim is to create a journey that is connected and immersive for all ages, providing a sense of discovery at a destination level. This incorporates ongoing research from our specialists that help to further develop the resilience of nature's capital in other areas of the world.”

“Amaala remains committed to sustainability, implementing innovative practices to minimize environmental impact,” agrees Fahad.

In addition to its environmental commitment, Amaala offers a rare seasonality in that it has moderate temperatures year-round, as Melisa explains: Amaala provides an outdoor lifestyle, making it the perfect destination for wellbeing and sport. Our masterplan intentionally incorporates all components of the destination, promising an integrated resort experience. The development strategy supports a comprehensive offer that caters to lifestyle, arts, culture and heritage, family wellness, medical and integrative wellness as well as sports, activities, and education. We want visitors to feel like there is something for everyone and have partnered with the best operators in the business to achieve this.”

 MARINE LIFE INSTITUTE

Cover Story - Amaala springing to life on Saudi’s Red Sea coast

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Cover Story - Amaala springing to life on Saudi’s Red Sea coast

A SANCTUARY OF UNRIVALED LUXURY

“We’re doing quite a lot of off-site manufacturing

Luxury holiday destinations are continually

Progress on Amaala Phase 1 has significantly

ourselves, and we’re not using that many

evolving to meet the changing preferences

ramped up during 2023. “That is now enabling

main contractors. That is why Istanbul was so

and demands of affluent travelers, and,

up to open up the construction work front on

good for us because we met some companies

as sustainability becomes a top priority,

every asset across the Amaala program, so when

that have got multiple trading businesses,

destinations are increasingly focusing on

you go up there it is now a real hive of activity

which big construction conglomerates tend to

eco-friendly practices. This is certainly true

and has obviously stepped up a gear,” Ben says.

have. They have large contracting divisions,

of Amaala, which will also offer unique and

a facades division, a steel frame factory, a

immersive experiences that go beyond

joinery factory etc., but it wasn’t perhaps

the traditional amenities. With a blend of

as targeted as if we’d arranged it ourselves.

exclusivity, sustainability, personalization,

That’s why we are going to go back.

and distinctive experiences, it is set to

“Our aim is to create a journey that is connected and immersive for all ages, providing a sense of discovery at a destination level”

become one of the world’s most sought“We’d already planned to do something

after and popular vacation spots.

in the Far East too, and we’re trying to get

“AMAALA” is destined to be a sanctuary

there before the rest of the giga-projects!

of unrivaled luxury, where every detail

It’s like a constant challenge for us, but it’s

has been meticulously crafted to provide

a good challenge.” Indeed, Ben is confident

an extraordinary experience beyond

that everything is and will continue to be on

imagination,” Fahad concludes.

schedule, answering the question “Will Amaala open when planned” with “Of course!”

Cover Story - Amaala springing to life on Saudi’s Red Sea coast

 MEDITATION DECK

AMAALA VISIT WEBSITE

 VILLA POOL

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Kohler - Showroom launch KSA

KOHLER COMPANY JOINS FORCES WITH BAYT ALEBAA IN KSA, CELEBRATING 150 YEARS OF CREATION AND INNOVATION STEP INSIDE THE NEW KOHLER SHOWROOM IN JEDDAH AND YOU'LL FIND YOURSELF SURROUNDED BY 150 YEARS OF CREATION AND INNOVATION. FROM THE FIRST ENAMELED CAST IRON BATHTUB TO THE LATEST IN DIGITAL SHOWERING TECHNOLOGY, KOHLER HAS BEEN ONE OF THE LEADERS IN KITCHEN AND BATH DESIGN FOR OVER A CENTURY.

Kohler - Showroom launch KSA

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Kohler - Showroom launch KSA

 L -R, MR. ABDUL MOEEN HAKMI, CEO, BAYT AL EBAA MR. SALIL SADANANDAN, PRESIDENT, K&B SOUTH ASIA, KHOLER

Kohler - Showroom launch KSA

P ANEL DISCUSSION HOSTED BY EMMA BURDETT, WILD

N

ow, as the company celebrates its 150th anniversary, it is proud to announce

its new partnership with Bayt Alebaa, a leading

Celebrating 150 Years of Innovation: Kohler's Legacy of Empowering Creators

dealer in tiles and sanitary ware. Together, Kohler and Bayt Alebaa will bring the future

The showroom is also home to the Kohler

of kitchen and bath design to Jeddah and the

Archives, which offer a glimpse into the

ever-growing and ambitious market of KSA.

company's history and the many creators who have helped shape it over the years. A

“We are thrilled to be celebrating 150 years

series of showrooms in KSA with Bayt Alebaa

of creation and innovation,” said Mr Alan

will be in addition to Kohler’s exclusive

Orchard, Commercial Director Middle East &

showrooms with existing partners Technical

Sub-Saharan Africa, Kohler. “At Kohler, we are

Agencies Commission in Jeddah and

always looking to push the boundaries of what

Ibrahim Al Najran in Riyadh and Khobar.

is possible in kitchen and bath design. Our new partnership with Bayt Alebaa will allow us to

Kohler, which started in Wisconsin, USA, also

continue this legacy and bring the latest design

hosted a panel discussion on the topic of

and technology to our customers in KSA.”

‘Integrating Design & Diversity for a Sustainable Future’ in collaboration with Saudi Projects

The Kohler showroom in Jeddah is a testament

and Women in Leadership Deliver. The

to the company's commitment to innovation

discussion brought together four speakers from

and sustainability. From water-saving faucets

the hospitality and interior design industry

to energy-efficient toilets, every product in the

to explore the role of diversity, equity and

showroom is designed with the future in mind.

inclusion in creating a sustainable future.

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Kohler - Showroom launch KSA

M R. ALAN ORCHARD, COMMERCIAL DIRECTOR MIDDLE EAST & SUB-SAHARAN AFRICA

Kohler - Showroom launch KSA

37

M R. MOHAMAD SHUJAA AL SIBAI, COMMERCIAL DIRECTOR SANITARY WARE CATEGORY, BAYT ALEBAA

“At Bayt Alebaa, we share Kohler's commitment to creation and innovation,” said Mr Mohamad Shujaa Al Sibai, Commercial Director Sanitary Ware category, Bayt Alebaa. “We are excited to join forces with Kohler and bring innovative products of kitchen and bath design to the Kingdom of Saudi Arabia while starting the journey from Jeddah.

Together, we can create a better future for our customers and the world around us.”

The Kohler showroom in Jeddah is just the beginning of what promises to be an exciting new partnership between Kohler

PLAY VIDEO

and Bayt Alebaa. As the KSA continues to evolve, Kohler plans to stay at the forefront of kitchen and bath design, creating products that are not only beautiful and functional but also sustainable and innovative.

KOHLER VISIT WEBSITE

38

EVENTS - WOOD EXPO

DMG EVENTS LAUNCH SAUDI WOOD EXPO DMG EVENTS, THE LARGEST TRADE EXHIBITION AND EVENT ORGANIZER IN THE KINGDOM, AS PART OF ITS PHASED EXPANSION PLAN HAS ANNOUNCED THE LAUNCH OF THE NEWEST ADDITION TO ITS LINEUP OF TRADE EXHIBITIONS - SAUDI WOOD EXPO, ANOTHER IMPORTANT STEP IN HELPING THE COUNTRY DELIVER THE 2030 VISION.

EVENTS - WOOD EXPO

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EVENTS - WOOD EXPO

The launch of the Saudi Wood Expo is due to the rising demand from the building, packaging, furnishings, and transportation sectors

T

he new event will serve the

The event is being launched amidst a

targeted shows in the Kingdom by dmg

woodworking, wood processing,

significant rise in the demand for wood

events such as the Saudi Signage Expo

and wood product manufacturing market

across various sectors such as building,

and Saudi Hospital Design & Build Expo.

segment in Saudi Arabia, running as part of a

packaging, furnishings, and transportation.

cluster of events at the Riyadh International

According to Data Bridge Market

“Encouraging the development of local

Convention & Exhibition Centre (RICEC) from

Research, the wood and woodworking

wood industries can contribute to economic

2-4 September 2024, alongside the Saudi

market in the Kingdom is expected to

diversification by creating jobs, attracting

Warehousing and Logistics Expo, bringing

reach a value of $4.1 billion by 2029.

investment, and fostering entrepreneurship,”

several aspects of factory machinery and manufacturing together under one roof.

commented Ben Greenish, Senior Vice The launch of the Saudi Wood Expo follows

President, dmg events. “The Saudi Wood

the successful introduction of other

Expo will give local wood businesses

EVENTS - WOOD EXPO

41

Saudi Wood Expo to be co-located with Saudi Warehousing & Logistics Expo The event will draw prominent players,

The three-day event will be co-located

including manufacturers, suppliers, and

and cluster with the recently launched

service providers from the industry. These

Saudi Warehousing & Logistics Expo.

industry leaders will present the latest

This new event will run from 2-4 September 2024 at the Riyadh International Convention & Exhibition Centre

trends, technological advancements, and

“These new trade shows will together provide

a wide array of products. Exhibits will

a myriad of professionals with opportunities

encompass timber and woodworking

to seek out associated product knowledge

products and services, such as woodworking

and innovation in one place. Both inextricably

machinery, adhesives, coatings, wood

linked shows are aligned to the development

composites, treatments, flooring, decking,

ambitions within Saudi Arabia’s Vision

doors, windows, power tools, and more.

2030 and in meeting consistently growing market demands,” Greenish concluded.

Anticipated to attract over 4,000 attendees and 75+ exhibitors, the Saudi Wood Expo will be a

The launch of the Saudi Wood Expo represents

gathering place for wood and woodworking

a significant milestone for dmg events, which

professionals such as contractors, builders

has offices in Riyadh and Jeddah. With a broad

and developers, consultants, architects,

portfolio of more than 20 events, the new event

invaluable exposure and networking

interior designers and decorators,

highlights the group’s remarkable progress and

opportunities, connect them with potential

furniture manufacturers, timber traders,

solid foothold in Saudi Arabia. Furthermore,

customers, suppliers, and investors,

distributors, and dealers, among others.

this event contributes to the development of

enable them to explore international

a diversified economy, promoting sustainable

collaborations, establish trade relationships,

“Saudi Wood Expo will present an opportunity

practices and innovation within the wood

and expand their geographic reach. It will

for Saudi Arabian businesses to explore

sector in the Kingdom in line with Vision 2030.

also be a platform for foreign companies

international collaborations, establish trade

to enter the Saudi market and display

relationships, and expand their reach beyond

FOR MORE INFORMATION ON THE

their wood products or technologies.”

the domestic market,” Greenish added.

EVENT, CLICK THIS LINK

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SUSTAINABILITY - ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG)

SUSTAINABILITY - ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG)

43

ESG EMERGING AS A KEY DRIVER AS RIYADH'S GRADE A OFFICE SPACE HITS 98% OCCUPANCY SUSTAINABILITY IS A FUNDAMENTAL ASPECT OF VISION 2030, AND SAUDI ARABIA IS COMMITTED TO ACHIEVING ITS NET-ZERO TARGET BY 2060; HOWEVER, THE ADOPTION OF SUSTAINABILITY CONSIDERATIONS REMAINS IN ITS INITIAL STAGES IN THE KINGDOM.

A

s the concept of Environmental,

financial decisions with environmental, social,

Social, and Governance (ESG) gains

and governance considerations. Separately,

momentum in the region, Saudi Arabia has

addressing water scarcity challenges through

implemented various initiatives to promote

the National Water Strategy and adopting

sustainable practices. These efforts are outlined

advanced technologies for water conservation

in Knight Frank’s recently published report,

and management further underscores the

‘Sustainable Saudi: Exploring the ESG Vision’.

country’s dedication to responsible resource utilization. The increasing prevalence of

Faisal Durrani, Head of Middle East Research,

social responsibility programs, such as the

says: “As we witness the transformative power

SAR 25 million donation by the ROSHN group,

of sustainable initiatives in Saudi Arabia, it is

showcases the commitment of businesses to

evident that the Kingdom is embracing the

uplift communities and address societal needs.

path to a greener and more responsible future.

Investors too are increasingly recognizing

With an ambitious target to generate 50%

the long-term benefits of ESG investments.

of energy from renewable sources by 2030, coupled with significant investments in large-

Durrani continued: “ESG-rated assets tend to

scale solar and wind farms, the renewable

exhibit lower operating costs, reduced energy

energy transition is quickly unfolding.”

consumption, and enhanced resilience to climate-related risks, leading to improved

Furthermore, Knight Frank says, the

financial performance and asset value over

commitment to mitigating climate change

time. Consequently, investors are willing

is demonstrated by the government’s Green

to pay a premium for ESG-rated assets,

Initiative and the Middle East Green Initiative,

expecting higher returns and lower risks in

solidifying the authorities’ dedication to

the long run. Occupiers too are being drawn

combating climate-related challenges.

to such offices, which is why we see Grade A occupancy levels standing at 98%.”

Knight Frank also highlights the increased focus on sustainable investing, as reflected in the

In light of these trends, international blue-

ESG disclosure guidelines introduced by the

chip businesses with extensive sustainability

Saudi Stock Exchange, which demonstrates

initiatives are particularly interested in

the Kingdom’s commitment to aligning

ESG-rated assets. Occupying such buildings

44

SUSTAINABILITY - ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG)

allows them to showcase their commitment to sustainability, fulfil corporate social responsibility, and attract and retain top talent. In Riyadh, developments like Business Front, King Abdullah Financial District, Laysen Valley, and Business Gate command the highest rental rates, reflecting the growing demand for new or modern developments with a strong focus on community living and ESG aspects.

The shortage of office space is driving some occupiers to consider purpose building their own HQs square meters, reflecting the growing

Durrani adds: “In Riyadh and Jeddah,

popularity of this option as prime

the abundance of aging office stock

Grade A space availability dwindles.

presents a unique opportunity for developers and landlords to breathe

While Saudi Arabia's 58.4% success

new life into their properties while

rate in LEED certification highlights the

aligning with sustainability goals.

proportion of projects meeting stringent

Renovation and modernization, adaptive

requirements for sustainable design,

reuse with green principles, and even

construction, and operation set by

demolition and reconstruction are

LEED, the United Arab Emirates (UAE)

options to be considered, albeit the

leads among Middle Eastern countries

latter options come with a higher

with 2,072 LEED registered projects.

carbon footprint than refurbishing.”

Andrew Love, Partner - Head of ME Knight Frank estimates that Riyadh

Capital Markets & OLSS, says: “As our

has an estimated office stock of 5.1

business world embraces a heightened

million square meters, with 2.15

awareness of sustainability, the

million square meters comprising

integration of ESG considerations into

Grade A office stock built before 2015,

real estate operations has shifted from

highlighting the growing challenge

choice to a resolute strategic imperative.

for landlords of older buildings.

Riyadh's Grade A office spaces, boasting

 ANDREW LOVE, PARTNER - HEAD OF ME CAPITAL MARKETS & OLSS

an impressive 98% occupancy rate, “The shortage of office space is

bear witness to the allure of ESG-rated

driving some occupiers to consider

assets, attracting international blue-chip

purpose building their own HQs,

businesses committed to sustainability.”

which is growing in popularity.

This allows businesses to prioritize

The launch of ESG disclosure guidelines

employee wellbeing, productivity,

by the Saudi Stock Exchange in 2021

and engagement. Companies like

further reinforces the importance of

Arabian Oud, Jarir, Alinma Bank, STC,

ESG reporting and awareness in the

the Ministry of Civil Service, and SDAIA

local market. In this dynamic landscape,

are leading by example, constructing

forward-thinking developers recognize

their own headquarters with a focus

that to captivate large multinational

on comfortable and ergonomic

or international tenants, green

workspaces that foster collaboration

building principles and ESG must lie

and creativity,” Durrani said.

at the heart of their designs. While the local market may not currently

These planned headquarters in

demand these features, the evolving

Riyadh are estimated at 1.4 million

tide reveals a growing number of

 FAISAL DURRANI, HEAD OF MIDDLE EAST RESEARCH

SUSTAINABILITY - ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) AGING OFFICE STOCK

45

tenants seeking buildings with robust ESG

Riyadh

Jeddah

credentials. To secure a resilient future

5.1m Estimated office stock (sqm)

1.3m Estimated office stock

over the next 5-10 years, developers must

43% of Grade A office stock built before 2015

49% of Grade A office stock built before 2015

46% of Grade B office stock built before 2015

71% of Grade B office stock built before 2015

prioritize these guiding ESG principles, embedding them into their projects."

Source: Frank Knight

Sustainable financing is also on the rise in Saudi Arabia, with a growing demand for LEED PROJECTS IN THE MIDDLE EAST & AFRICA COUNTRIES

environmental and socially responsible

KSA

UAE

Turkey

Qatar

Egypt

Oman

Kuwait

Jordan

Certified Projects

901

486

486

118

22

20

10

10

Registered Projects

1,543

2,072

1,122

282

76

60

67

47

Source: Frank Knight, IOP Publishing

initiatives. The Public Investment Fund's successful completion of two international green bond issuances, totaling $8.5 billion, and NEOM's planned $80 billion IPO, highlighting its commitment to sustainable development, are driving positive change and reinforcing Saudi Arabia's dedication to sustainability.

CHANGE IN RIYADH'S COMMUNITY STYLE OFFICE DEVELOPMENT RENTS SINCE THE START OF THE PANDEMIC (Q1|20 V Q1|23)

Harmen De Jong, Partner - Real Estate Strategy

Riyadh Business Front

& Consulting, KSA concludes: “Green financing

Laysen Valley

in Saudi Arabia signifies a profound shift

Granada Business Park

towards a more sustainable and responsible future. As the demand for environmentally

Riyadh Business Gate

and socially conscious initiatives grows, we

King Abdullah Financial District

witness a remarkable transformation taking

Raidah Digital City

place. Through visionary actions such as 0%

Source: Frank Knight

5%

10%

15%

20%

25%

30%

35%

40%

the successful completion of international green bond issuances and the commitment to sustainable development demonstrated

by NEOM's planned IPO, Saudi Arabia is at

ESG-rated assets tend to exhibit lower operating costs and reduced energy consumption

the forefront of driving positive change. This steadfast dedication to sustainability not only fuels progress but also serves as a powerful reminder that green financing holds the key to shaping a greener and more prosperous world.”

KHIGHT FRANK +966 11 289 0700 VISIT WEBSITE

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CBRE Report

CBRE Report

47

CBRE RELEASES ITS SAUDI ARABIA REAL ESTATE MARKET REVIEW SAUDI ARABIA’S REAL ESTATE MARKET STARTED THE YEAR WITH FRAGMENTED PERFORMANCE ACROSS CITIES AND ASSET CLASSES, WITH LIMITED STOCK AND AFFORDABILITY CONSTRAINTS.

L

ooking at Saudi Arabia’s office sector figures,

respectively. In Jeddah, Grade A office rents increased by

occupier demand remained strong, despite

13.8% in the 12 months to March 2023, whereas Grade

extremely limited levels of available stock. Grade A

B rents slightly rose by 1.0%. Occupancy rates for both

offices in Riyadh saw average rental rates increase by

Grade A and Grade B offices rose to reach 91.8% and

9.3% year-on-year increase in Q1 2023, while Grade B

79.3%. In the Eastern Province, Dammam and Khobar’s

rents rose by 14.0%. As for average occupancy rates in

office markets saw Grade A rents increase by 9.7% and

the capital, both Grades A and B stock saw occupancy

8.0% respectively over the year to Q1 2023. Grade A

levels improve slightly to 99.8% and 99.0%, marking

occupancy levels in Dammam and Khobar at the end of

annual increases of 1.8 and 2.1 percentage points

the first quarter stood at 82.2% and 81.0% respectively.

Arabia’s real estate market

48

CBRE Report

1.6%

3.0%

13.1%

7

Forecast increase in GDP in 2023

Rate of inflation in March 2023

Total employment increase in Q4 2022 over the same quarter in 2021

I i

MACROECONOMIC OVERVIEW

in Dammam, Jeddah, and Riyadh by 28.1%, On a city level, with the removal of visitation Grade A offices in and 6.0% respectively.

Khobar’s ‒ Saudi Arabia’s GDP is projected to10.2%, record a growth rate of 1.6% in 2023restrictions and the start of the month of Riyadh saw average villa market was the only one to record a Ramadan, the holy cities of Makkah and ‒ Saudirates Arabia’s GDP grew by 8.7% fall in in2022 rental increase prices, with a decline of 6.1% in the Medinah saw a sharp increase in occupancy year to Q1 2023.

In the apartment market levels of 21.2 and 18.5 percentage points by 9.3% year-on-year ‒ Oil-related GDP grew by 15.4% and non-oil GDP grew by 5.4% in the 2022 segment, Riyadh was the only city where respectively over the same period. Their increase in Q1 2023 the average apartment price increased ADRs also rose significantly by 91.5%

According to Oxford Economics, Saudi Arabia’s GDP is expected to grow by 1.6% in 2023, down on an annual basis, with average prices and 62.0%, which underpinned RevPARs from 8.7% a year earlier, this slower rate of growth is amidst a more challenging global economic of mortgage contracts issued by banks increasing by 17.3%. In Jeddah, Dammam, increasing by 166.2% and 108.9% backdrop, due to which we are expecting lower levels of oil production and prices for the year, continued to trend down with a total of and Khobar, apartment prices dropped respectively. In Jeddah, over the same whichcontracts, in turnmarking has led to forecast for oil sector falling by 1.9% in 2023.period, The non-oil onrate and ADR 30,213 a decline of 35.8% by 0.7%, 2.5%,GDP and 1.6% respectively. the averagesector, occupancy compared to the same period in 2022. In to grow by 4.6% over the same period. rose by 7.9 percentage points and 4.8%, the other hand, is expected

bility constraints ormance in Saudi t

n ter

FIGUR

In the residential sector,the total number

terms of new loans issued by property type

Looking at the hospitality sector,

which led to a 21.5% increase in its RevPAR.

Despite slight softening Purchasing Managers’ Index (PMI) over the firsta quarter, houses retained themonth-on-month, Saudi Arabia Saudi has seen Arabia’s relatively strong In Riyadh, despite a marginal decline in continue at a strong rateperformance in Marchlevels 2023 with awith reading The headline figure majority shareto withexpand 68.8%, apartments all around, average of 58.7. occupancy of 0.4 percentage points, a 12.0% accounted 25.8% anddue land represented occupancy by 11.5 strong, percentagereadingsincrease ADR has meant that recededforslightly to softer, although onceincreasing again very in theinnew orders andthe capital’s the remaining 5.4%. Average villa prices points and ADR and RevPAR rising by RevPAR increased by 11.3%. Finally, the output subindices during the month. The index’s employment sub-index also registered strong across major cities in Saudi Arabia saw 32.3% and 58.6% respectively, year-onEastern Province’s hospitality market largely readings as firms in Saudi Arabia’s non-oil private sector continue to increase staffing levels. mostly positive performances in the year year in the year to date to March 2023. recorded lackluster performance year-on-

77.6%

9.3%

58.7

Increase in hotel RevPAR

Growth in average Grade A office

PMI reading in March 2023, down from 59.8 a month earlier

in the to March 2023 through toYoY Q1 2023, with prices improving rents in Riyadh year-on-year in Q1 2023

year in the year to date to March 2023, with

FIGURE 1: Saudi Arabia, Gross Domestic Product

CBRE RESEARCH

Source: CBRE Research/ Oxford Economics

© 2023 CBRE, INC.

Source

CBRE Report

77.6%

9.3%

58.7

Increase in hotel RevPAR in the YoY to March 2023

Growth in average Grade A office rents in Riyadh year-on-year in Q1 2023

PMI reading in March 2023, down from 59.8 a month earlier

RE 1: Saudi Arabia, Gross Domestic Product

FIGURE 2: Saudi Arabia, Purchasing Managers’ Indices

s n l

n e 4 t e r

Source: CBRE Research/ Macrobond

FIGURE 3: Saudi Arabia, Labour Market, Total Employment

e: CBRE Research/ Oxford Economics

© 2023 CBRE, INC.

Source: CBRE Research/ Macrobond

© 2023 CBRE, INC.

49

MARKET REVIEW AND OUTLOOK | Q1 2023

50

CBRE Report

RevPARs in Al Khobar increasing by only

FIGURE 4: Saudi Arabia, Office Rents, YoY % Change to Q1 2023

1.6%for andoccupier falling by 8.0%ininthe Dammam. e focal point activity Kingdom, with he Damam Metropolitan Area (DMA) remaining relatively both existing new occupiers hasand continued to grow.

In Q1 and 2023, the industrial logistics s extremely limited levels of occupiable stock available landscape in Saudi continued to take iers, demand continues to stemArabia from mainly government, onal occupiers, the former two sectors accounting shapewith through the development plans setfor ce within the market. by the government, a core part of which

include increased levelsinofthe contribution in Riyadhwill exhibited strong performance both Grade . In the Grade A segment, the average rental rate saw an from both the local and international ng SAR 1,767 per square metre in Q1 2023. In the Grade B private sector key initiative y 14.0% to SAR 1,450. in firms. terms One of occupancy rates,ofboth verage occupancy rates increase with A segment such strategies has been theGrade launch of four ercentage point annual increase, and Grade B segment Special Economic Zones (SEZ) offering ment of 2.1 percentage point year-on-year. incentivized opportunities for global and

en a uniform average rental sectors. rates across all localincrease entitiesinacross multiple or Grade A offices reached SAR 942 per square metre in These zones will be located Riyadh, King 9.7% growth rate, and average rents forinGrade B offices Abdullah Economic Al-A tre reflecting an annual rise of City 1.6%.in InJeddah, Khobar’s Ras Grade 80 per square metre, an increase of 8.0% in the year to Q1 Khair, and Jazan. Across Dammam, Khobar, rage occupancy rates in Dammam and Khobar’s Grade A and Riyadh, average industrial and oints andJeddah, 6.0 percentage points to reach 82.2% and 81.0% rade B occupancy 67.6% increasing marginally logisticsstood rentsatsaw annual increases in all by but

Source: CBRE Research

FIGURE 5: Saudi Arabia, Office Occupancy, Q1 2023, %

one city in the year to Q1 2023. In Riyadh,

Dammam, and Khobar, average rents rose offices have risen by 13.8% in the year to Q1 2023, reaching er, Grade by B offices rental rate averaged SAR 707 18.1%,average 5.8%, and 12.2% respectively. growth of 1.0%. Average occupancy rates for Grade A and In Jeddah. rents the industrial and MARKET REVIEW AND | Q1 2023 .3% respectively, upOUTLOOK 4.3 and in 4.7 percentage points. logistics market fell by 9.8% in the 12 months to March 2023. This is the same rate that was registered a quarter earlier.

Source: CBRE Research

FIGURE 6: Saudi Arabia, Number of Loan Contracts issued by Banks

© 2023 CBRE, INC.

Taimur Khan, Head of Research MENA

tgage contracts issued by banks continued to trend down. at CBRE, comments: in Saudi ered at 30,213, which equates to“Activity a total value of SAR 22.8 riod in 2022, the total of contracts issued shows a Arabia’s realnumber estate sector has showcased total value of these contracts has fallen by 37.1% when fragmented in the first quarter od in 2022.

In terms ofperformance new loans issued by property type d the majority share with of 68.8%, apartments accounted for of 2023, much which can be underpinned ining 5.4%.

by a shortage of suitable stock. Despite

heightened levels ofmajor demand occupiers, nce, average villa prices across citiesfrom in Saudi Arabia the year which throughcontinues to Q1 2023.toOver this period, average be centered towards villa eddah and Riyadh by 28.1%, 10.2% and 6.0% to reach SAR Riyadh, there is a Khobar’s considerable lack ofwas Grade r square metre respectively. villa market the available for immediate occupation. which sawA stock average prices falling to SAR 3,518 per square Q1 2023.This is driving strong performance in

this segment the market egment, Riyadh was the of only city where across averagethe apartment with average prices increasing by 17.3% to reach SAR Kingdom.

In the residential market, due4,555 ent prices declined by 0.7% to reach SAR 3,997 per square to higher costs of financing and a lack of 5% settling at SAR 2,789 per square metre, while Khobar’s suitably affordable options, we have seen 1.6% to SAR 3,383 per square metre.

Source: CBRE Research

FIGURE 7: Saudi Arabia, Residential, Prices, Villas & Apartments, YoY % Change to Q1 2023

a marked decrease in transaction activity and fragmented price performance, with Riyadh being the only location to continue to see price growth in both the apartment and villa segments of the market.”

Source: CBRE Research

© 2023 CBRE, INC.

en ge

on aw nd ah, nd a hat ket th

FIGURE 8: Saudi Arabia, ADR & Occupancy, March 2023 indexed to March 2019 ADR February 2023 indexed to February 2019

eir ever 8.9 AR

CBRE Report

200 Madinah

Makkah

180 160

Riyadh

140 ADR and Occupancy Outperformance

120 100 80

ADR Outperformance

Pre-COVID Benchmark

ADR and Occupancy Underperformance RevPAR Index to 100

Jeddah

Occupancy Outperformance

60 80

90

Source: CBRE Research/ STR Global

100 110 120 Occupancy March 2023 indexed to March 2019

130

140

FIGURE 9: Saudi Arabia, Hospitality Market, KPIs, YoY % Change

Year to Date - March 2023 vs March 2019 Occ PP Change ADR % Change

RevPAR % Change

Year to Date - March 2023 vs March 2022 Occ PP Change ADR % Change

RevPAR % Change

Saudi Arabia

8.9%

46.3%

67.7%

11.5%

32.3%

58.6%

Al Khobar

-

-

-

2.2%

-1.8%

1.6%

Dammam

-

-

-

-9.5%

8.4%

-8.0%

Jeddah

9.5%

13.7%

36.2%

7.9%

4.8%

21.5%

Makkah

8.0%

82.7%

104.4%

21.2%

91.5%

166.2%

Madinah

21.3%

70.0%

129.2%

18.5%

62.0%

108.9%

Riyadh

9.8%

26.9%

47.2%

-0.4%

12.0%

11.3%

Source: CBRE Research/ STR Global

FIGURE 10: Riyadh, Industrial Rents Q1 2023, SAR per Square Metre

© 2023 CBRE, INC.

ape ude One EZ) ese an.

nual

per age The nts

Q1 by nual re.

Source: CBRE Research

FIGURE 11: Saudi Arabia, Industrial Rents Q1 2023, SAR per Square Metre

023, ate

Source: CBRE Research

© 2023 CBRE, INC.

In the residential sector,the total number of mortgage contracts issued by banks continued to trend down with a total of 30,213 contracts, marking a decline of 35.8%

51

52

Modular/Off-Site Building

BUILDING BEYOND BOUNDARIES: MODULAR SOLUTIONS FOR A FASTEVOLVING WORLD DEVELOPERS AROUND THE WORLD ARE INCREASINGLY TURNING TO MODULAR CONSTRUCTION TO MEET THE DEMAND FOR NEW BUILDINGS; A DEMAND CAUSED BY MORE PEOPLE LIVING IN ESTABLISHED CITIES AND NEW MEGA AND GIGA-PROJECTS THAT SEEK SHORTER CONSTRUCTION TIMES AND ACCELERATED PROJECT COMMERCIALIZATION.

Modular/Off-Site Building

53

54

I

Modular/Off-Site Building

n Saudi Arabia, the industry has been

Back in 2021, Dar Al Arkan, the leading real

rapidly developing in the construction sector

exploring a variety of innovative

estate company in the Kingdom, announced the

through our Building Technology Initiative

construction methods, with modular

introduction of 3D Construction Printing (3DCP)

and implementing new technologies to

building being seen by many as a viable

technology in Saudi Arabia. Partnering with the

enable 70% of the Saudi population to

solution to address the Kingdom’s growing

Construction of Buildings on Demand (COBOD),

own their homes by 2030. Our strategy is to

requirement for a range of building types

a leading manufacturer of construction 3D

revolutionize the way people think about

and its ambitious infrastructure projects.

printers, for this initiative, the company

home through smart futuristic methods.”

pioneered the transition of the industry CUSTOMIZABLE CREATIONS,

toward advanced and sustainable building

EFFICIENCY REDEFINED

INFINITE POSSIBILITIES

practices, and in doing so, complemented

In spite of the countless advantages of 3D

In recent years, Saudi Arabia has witnessed

the goals of Saudi Vision 2030 to support

construction, there are still certain challenges,

tremendous urbanization, resulting in increasing

economic diversification and digitization.

for example, the cost of 3D printing technology

demand for housing, commercial buildings,

is still quite high, making it less accessible

and infrastructure. Modular building provides

Unlike traditional building methods, 3DCP can

to many construction companies. However,

a more effective and speedier approach to

cut the construction time by more than half, as

although still an emerging technology,

address this need, with off-site manufacturing

well as requiring less manpower, since it takes

with further development and investment,

and assembly potentially reducing construction

only three workers to build an entire house.

it has the potential to revolutionize the

time and labor costs quite significantly.

Naturally, this then contributes to decreased

construction industry, offering various

lost time injuries, creating a safer workplace. In

benefits and exciting possibilities, including

This approach is ideal for the wide array of

addition, less concrete is needed to complete

giga-projects currently in development, such as

a building, thus making the technology more

SPEED

NEOM, The Red Sea, and Qiddiya. These projects

sustainable and a practical solution for the

When compared to traditional methods,

often require a large volume of buildings and

low-carbon construction industry of the future.

3D printing for buildings can dramatically

infrastructure to be constructed quickly, making modular construction an attractive option.

reduce construction time. It allows for the Dar al Arkan produced the first villa printed

rapid fabrication of building components,

directly on-site, too. This was achieved without

which shortens the entire timeframe.

Similar to many other countries, Saudi Arabia

any cooling equipment or shade, denoting

also faces a shortage of affordable housing, and

that the technology can be used to erect

COST-EFFECTIVENESS

modular construction can play a pivotal role by

homes right through the year regardless of

While the initial investment in 3D printing

providing cost-effective and efficient solutions.

weather conditions. The villa, built in Shams

technology can be significant, the

Al Riyadh, made use of locally made materials,

reduced labor and construction time can

And of course, modular construction aligns

including cement, sand, rocks, and stones,

result in long-term cost reductions.

perfectly with the Kingdom’s growing focus

with varying degrees of concentration, to

on sustainability and green buildings, as

ensure the structure was up to four times

DESIGN FLEXIBILITY

it helps to reduce waste, conserve energy,

stronger than conventional construction.

3D printing enables stylish and unique

and encourage eco-friendly materials.

architectural designs that would be Amongst its many features, the villa incorporates

impossible or too costly to realize using

The Saudi government, construction companies,

nine solar panels to power its heating and

standard construction methods.

and developers in the Kingdom are constantly

lighting and a series of IoT/smart tools for

exploring new, innovative, and advanced

doors, locks, air conditioning, and more. Heat-

SUSTAINABILITY

construction methods, including 3D printing

reflecting ‘nano-technology’ was used to coat

A number of 3D printing materials are

for buildings, an area that could become of

the exterior of the structure, rendering it up

manufactured from recycled or environmentally

increasing interest to one of the fast-growing

to 40% more heat-resistant than traditional

friendly resources, lowering the environmental

and most ambitious countries in the world.

buildings. It is the world’s largest on-site 3D

impact of construction projects. Furthermore,

printed building and took just 26 days to build.

precision material installation helps reduce

It is compliant with all relevant building codes.

waste during the construction process.

EMBRACING THE FUTURE WITH 3D PRINTING The saying is that necessity is the mother of invention, and this could be nowhere

This project did not go unnoticed by the

more true than in Saudi Arabia.

local authorities, with the Ministry of Housing commenting: “In Saudi, we are

Modular/Off-Site Building

This approach is ideal for the wide array of gigaprojects currently in development, such as NEOM, The Red Sea, and Qiddiya

55

56

Modular/Off-Site Building

SAFETY

construction. And as for cost, although the

Much of the construction work can be

upfront costs are a little higher due to the need

automated with 3D printing, decreasing the

for specialized factories and transportation,

need for human labor in dangerous locales.

the overall cost of modular construction can be lower than conventional construction due to

The actual process itself involves placing

reduced labor, less waste, and faster completion.

layers of construction materials on top of each other, progressively building up the desired

Add this to the fact that factory-based

structure. Subject to the particular 3D printing

construction ensures better quality control,

technique, an assortment of materials can be

as each module is built to exact specifications

used, including concrete, cement mixtures,

and undergoes rigorous inspections before

polymers, and even recycled materials.

leaving the factory, and reduced site

Sophisticated 3D printers can extrude these

disruption since most of the construction

materials in accurate shapes and patterns

occurs off-site, and modular buildings are

according to digital blueprints, permitting

most definitely a solution to future needs.

multifaceted and customized designs.

TRANSFORMING SPACES, SIMPLIFYING LIVES MODULAR INNOVATIONS UNLEASHED

Contrary to the misconception that modular

There are several different applications for

buildings are all the same, they can be

3D printing within the construction industry,

customized to meet the specific needs and

in addition to building entire structures. 3D

design preferences of clients, resulting in

printing is, for instance, ideal for creating

the most stylish and unique villas, schools,

prototypes and scale models, allowing architects

commercial spaces, and social housing.

and engineers to visualize their designs before constructing the final building. It is also perfect

On a global scale, with the world’s population

for fabricating complex and non-standard

growing faster than ever and the housing

building components, allowing for the creation

industry being unable to keep up with demand,

of complicated structures that would be

modular construction could be the remedy

challenging using conventional methods.

we’ve all been looking for. House prices are going through the ceiling, and people on low

3D printing can assist in generating custom

wages find it hard to pay their rent, let alone

components for building renovations

save a downpayment for a house. Modular

and retrofitting projects too, and in the

construction may well have the ability to change

aftermath of natural disasters, it can

this. By making house construction much more

be used to rapidly construct temporary

economical without sacrificing quality, house

shelters and emergency housing.

prices could shrink, transforming the market and providing more people with their own homes.

Indeed, as the technology continues to advance and gain wider acceptance, 3D printing for

With modular construction, we have a blank

buildings has the potential to reshape the

canvas to make environmentally friendly,

construction industry, making it more efficient,

attractive buildings at a much lower cost. For

sustainable, and adaptable to assorted

developers and general contractors, there

architectural designs and housing needs.

is swifter project execution, higher margins, and greater competitiveness. Meanwhile,

Not just 3D printing either, but modular

the industry can take advantage of modular

buildings in general, which are created in a

practices to create more reasonably priced

factory-controlled environment. This allows for

housing on safer, smaller construction

greater precision, efficiency, and quality control

sites. And that could deliver good jobs for a

during the manufacturing process, as well as

wider skill base than traditional projects can

being up to 50% or more faster than traditional

accommodate. It’s a win-win for everyone!

It is the world’s largest on-site 3D printed building and took just 26 days to build

A number of 3D printing materials are manufactured from recycled or environmentally friendly resources

Modular/Off-Site Building

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58

GET TO KNOW - HAMAD BIN YOUSEF, GENERAL MANAGER, MARCO

M R HAMAD BIN YOUSEF, CEO, MARCO

GET TO KNOW - HAMAD BIN YOUSEF, GENERAL MANAGER, MARCO

59

CRAFTING EXCELLENCE, BUILDING LEGACIES WITH A DIVERSE ROLLCALL OF CLIENTS AND OFFERING A RANGE OF SERVICES, INCLUDING HOSPITALITY, GOVERNMENTAL, COMMERCIAL, AND INDUSTRIAL CONSTRUCTION, PLUS INFRASTRUCTURE AND ARCHITECTURAL FIT-OUT, MOHAMED AL RASHID CONTRACTING COMPANY (MARCO) IS ONE OF THE KINGDOM’S MOST TRUSTED AND RESPECTED FIRMS. WE CAUGHT UP WITH CEO HAMAD BIN YOUSEF, ONE THE INDUSTRY’S MOST FORWARD-LOOKING PROFESSIONALS, AND A MAN WHO HAS ELEVATED THE COMPANY PORTFOLIO OF PROJECTS BY SECURING CONTRACTS IN NEW AREAS OF HIGH-END FIT-OUT, INFRASTRUCTURE PROJECTS, AND HOSPITALITY.

"When a successful project is imperative, there’s no room for failure. When you work with MARCO, you get more than just another contractor, you get a hands-on approach and focused attention to every detail, so you can complete your project with competence and confidence."

MR HAMAD BIN YOUSEF, CEO, MARCO

60

GET TO KNOW - HAMAD BIN YOUSEF, GENERAL MANAGER, MARCO

S AMHAN HERITAGE HOTEL

Saudi Projects: Can you give us an overview of MARCO? Hamad bin Yousef: MARCO was founded by Mohamed Al Rashid in 1982. Al Rashid was a civil engineer who had served the government in his early career, working with the Ministry of Transport and running a construction company in the 1970s. MARCO is a contractor that serves government initiatives, following CAPEX, which is deployed by the government.

In the last 10 years, the company has concluded many education projects, such as building universities

MARCO has seen many cycles, from the Gulf War to the 2008 economic crisis and, most recently, Covid-19. Despite the challenges faced, MARCO has remained in a strong position, and I hope that the second generation will keep the company alive for many more cycles to come.

SP: The real estate and construction sector in the region is extremely dynamic. How do you cope with such dynamism?

HY: As the real estate and construction

GET TO KNOW - HAMAD BIN YOUSEF, GENERAL MANAGER, MARCO

MARCO has increased its capacity of manpower and equipment to meet the demand

61

SP: We have witnessed a significant shift toward sustainability and green buildings in Saudi Arabia. How is MARCO applying this mindset in its projects?

HY: You’re making Saudi a better place. So are we. Our commitment to sustainability is helping to create a greener Kingdom, one that our children’s children can enjoy for decades

construction engagement to be prepared for

to come. MARCO has been a part of green

projects with whatever it takes from resources

initiatives in Saudi Arabia since 2009, including

and talents, which is key to success. We are

the King Saud University facilities. MARCO

also known to be selective when choosing our

meets international standards of sustainability

projects and partners, since we are committed

in ongoing projects and continues to focus

to excellence and we do prioritize the project.

on sustainability and green buildings.

When you work with MARCO, you’re also getting

SP: What are your main objectives

attention to detail and hands-on leadership

for the rest of this year?

that is second to none. And we’re so committed

HY: At MARCO, the focus is on delivering results

to seeing through each project successfully

and taking on projects that can be delivered.

that, if we don’t think we’re the right choice

The company is currently focused on the

for your project, we won’t take it on. It’s that

hospitality sector and infrastructure, with

simple. You deserve the best team for your

projects including NEOM, The Red Sea, KAFD,

job, and if that’s not us, we’ll let you know.

and all the initiatives in Riyadh. MARCO is working on the first heritage hotel destination

SP: How do you keep up with the

project developed in one of Riyadh’s prime

increasing demand for these sectors?

districts, which is expected to be opened to

HY: These projects require a great deal of

the public by 2024. Internally, we are looking

talent, and Saudi Arabia has improved on

after attracting the best talent in the industry

upskilling its talent across the board. While

besides being the best in technical proposals,

working with people from multiple countries,

which highlights our attention to detail and

the challenge is executing the job with all

commitment to clients’ specific requirements.

the different backgrounds and methods that people are not used to. Everyone has a learning curve, including clients who are dealing with this challenge. To address this, MARCO has increased its capacity of manpower and equipment to meet the demand. They are also investing heavily

Our commitment to sustainability is helping to create a greener Kingdom

in pre-construction engagement, which involves being engaged with the client early sector in the region is extremely dynamic,

and being prepared for the project. This is a

MARCO adapts to change by taking on

key factor in MARCO's continued success.

government initiatives in different sectors.

In the last 10 years, the company has concluded many education projects, such as building universities.

Recently, the government has shifted its focus to leisure, entertainment, and tourism projects, and MARCO is taking on those accordingly.

The company is investing heavily in pre-

The company is investing heavily in pre-construction engagement to be prepared for projects

MARCO +966 11 400 1199 EMAIL US VISIT WEBSITE

62

A TALK ON THE WILD SIDE - MARYAM TELMESANI  MARYAM TELMESANI, SUSTAINABILITY AND CHANGE MANAGEMENT CONSULTANT AND BOARD CHAIR OF GLOBAL COMPACT NETWORK SAUDI ARABIA

A Talk on THE WILD SIDE WILD FOUNDER & CEO, EMMA BURDETT TALKS TO MARYAM TELMESANI

TRAILBLAZING WOMEN: LEADING, INSPIRING, TRANSFORMING THIS IS THE FIRST IN A SERIES OF INTERVIEWS BY EMMA BURDETT, FOUNDER OF WILD: WOMEN IN LEADERSHIP DELIVER, THE ONLY WOMEN’S NETWORK TO CONNECT WOMEN ACROSS THE MIDDLE EAST REGION CAUGHT UP WITH MARYAM, FIRST ASKING ABOUT HER CORPORATE BACKGROUND AND HER OWN PERSONAL JOURNEY TO THE WILD SIDE OF LIFE.

A TALK ON THE WILD SIDE - MARYAM TELMESANI

63

64

A TALK ON THE WILD SIDE - MARYAM TELMESANI

Emma Burdett Founder and CEO of WILD - Women in Leadership Deliver, keynote speaker, leadership coach and gender equality specialist.

WILD is the first and only women's network to launch in KSA and offers a suite of solutions for females to rise as leaders in the pursuit of gender equality. This includes leadership training programs, leadership coaching and memberships as well as impactful events across the region.

“I feel privileged to be immersed in the female leadership landscape in KSA. I am impressed by the level of intelligence, ambition and talent of the women I have had the pleasure of engaging with. This is the beginning for WILD KSA. I am proud to be at the

MARYAM: My journey wasn’t a typical one! It has lots

International Business School, which introduced me

helm, providing a platform for women’s

of shifts and twists guided by my passion. I started in

to the path of my current specialty, sustainability.

voices, whilst offering unique and

the fashion industry as one of the first young Saudi

Since then I’ve been driven to introduce the proper

invaluable learning experiences.”

designers after studying Business and Fashion Design.

concept and application of sustainability, and have been lucky enough to work across different

Saudi Projects and WILD have partnered

My career as a designer was short but successful,

sectors to transform companies in the Kingdom.

to bring you a series of interviews: A

and during this time I began to enjoy tutoring young

Talk on the WILD Side, with inspiring

designers, helping to grow talent in the Saudi Market.

The journey was full of challenges and obstacles,

women from across the KSA region.

From there, things escalated from a lecturer to the

but, personally, challenges drive me to put on my

head of the department to the Vice Dean, Dean, and

A game and prove myself and deliver! I’m now

then the Institute Manager. Moreover, I’ve always had

leading the Saudi Chapter of the UNGC, driving

the urge to start something new and challenging, so I

sustainability in the private sector through a global

asked my father if I could join his consulting business.

framework and initiating a lot of programs that

He gave me one chance to prove myself since I’m a

help build the right eco-system for sustainability

‘fashion grad’, and that chance ended up being the

in KSA to help achieve Vision 2030 goals.

WILD: WOMEN IN LEADERSHIP DELIVER

start of years of experience in consulting and leading VISIT WEBSITE

country-scale projects with global companies.

EMMA: What inspired you to pursue a career in a male-dominated industry?

In parallel, I decided to do my EMBA with Hult

MARYAM: I think one of the main reasons behind

A TALK ON THE WILD SIDE - MARYAM TELMESANI

65

"I’m now leading the Saudi Chapter of the UNGC, driving sustainability in the private sector through a global framework" when people reach out to me saying that I’ve inspired

towards a more inclusive work environment,

a shift in their careers, or drove the successful

by building capacity and preparing adequate

transformation of their entity. I am driven by impact;

talent to lead as successors to male leaders.

so to be able to create an actual impact on people and businesses is what keeps me motivated to do

EMMA: How do you suggest companies in KSA

more. To be able to set the foundation for sustainable

attract and retain the best female talent?

fashion in KSA was a highlight in my career. To

MARYAM: They have to be intentional about the

participate and contribute to the development

gender equality topic, recruiting females with the

of startups is another triumph in my career.

actual intention of making them future leaders rather than ticking boxes for females per department.

EMMA: What changes have you seen for women in KSA over the past five years?

They also need to ensure the presence of a role

MARYAM: Vision 2030, under the leadership of HRH

model, a mentor, and an atmosphere in which

Prince Mohammed Bin Salman, has not only paved

women are allowed to speak and be heard.

the way for women’s empowerment, but made sure targets around that topic are achieved. This has

EMMA: Have you seen any benefits of cross-

affected our personal lives as well as our careers We

functional teams working together, such as

now enjoy the same rights as any Muslim community

men and women and different races and

elsewhere; we drive, we work in different fields, we

ethnicities? If so, do you have an example?

occupy government positions, we have regulations

MARYAM: Of course! Psychologically, men and

that protect our rights, and much more besides. This

women are built differently and each come with

drastic change has enabled each and every ambitious

their own traits and strengths, and you have to add

Saudi woman to make her dreams a reality.

to that the effect of exposure to different cultures and backgrounds in terms of race and ethnicity. So,

EMMA: What notable changes have you

whenever a team is well-balanced with diversity

seen in the workplace for women?

the outcome is way stronger compared to a

my success is that I never look into industries from

MARYAM: The fact that conversations around

group of similar mentalities and backgrounds.

that gender angle. For me, it’s a new challenge - a

women empowerment and how to make the

career in an industry that’s globally contributing

workplace achieve inclusivity for all regardless

I’m witnessing that in my daily life, whether it’s a

to the pollution we all suffer from. Construction

of gender is a notable change. The female

family decision or a project at work. One recent

in KSA is yet to improve in sustainability areas,

leadership programs and KPIs instilled for SDG5

example at MBL is when I joined its site team for

whether it’s social or environmental, and my aim is

(Gender Equality) are another notable change,

a mega project and my detail-oriented approach

to change the face of construction in the Kingdom

as it influences tracking numbers of females in

helped organize the work and put a clear plan for

so that it becomes a pioneer in sustainability

the governance body as well as other divisions.

the team to deliver it in a timely manner. Also,

applications. This requires a lot of work, including

I participated in more than five talks last year in

HSE at the site was overlooked by expats and I

changing the mindsets of CEOS, project directors,

KSA in major conferences around this topic, which

took a decision to bring in local talent and hired

and labor so that they work in a way they’ve never

shows the significance of this issue in our country.

Ms Hadeel Banjar as the Environmental Manager.

considered! Moreover, one of the main areas I’m

The performance of the environmental team

keen on improving is having more females present

EMMA: What challenges do women

escalated with collective efforts, as locals were

in construction, doing more than just HR work.

still face in the workplace?

able to understand better the requirements of

Maryam: I think we have two different levels of

local authorities and bring in a passion to change

EMMA: What has been your biggest

challenge. The first is within the persona of the

construction in Saudi. The nurturing compassionate

career achievement to date?

females, believing in their capacity and amazing

nature of the female made the team more open

MARYAM: My biggest achievement is when

potential, while the second is more relevant to

to communicating and keeping their passion

people refer to me as the ‘Sustainability Guru’ -

how businesses accommodate that transition

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A TALK ON THE WILD SIDE - MARYAM TELMESANI

"One of the main areas I’m keen on improving is having more females present in construction, doing more than just HR work"

EMMA: Do you see differences in generations, and

EMMA: What advice would you give to a younger

are older generations more resistant to change?

Saudi female starting out in their career?

Maryam: I think it’s more relevant to mindsets than generations! We have male leaders from older

MARYAM: My advice to all young people starting

generations that have a growth mindset that supports

their careers is: You are your biggest investment, so

change. However, we can’t deny the fact that the

invest in yourself and develop your capacity to the

younger generation is exposed to globalization and

max, work with passion, have an aim to achieve,

are having new sets of values in their DNA of thinking.

and finally never stop exploring because you’ll never know as a fresh graduate what your career path is.

EMMA: KSA has a high percentage of young people, with 65% of the population being under 35. Do

For young females, please remove the gender barriers

you see a different mentality in this generation?

from your brain and treat males as colleagues with

MARYAM: The younger generation is living in a new

different physiques; as you’re both human and each

culture that’s open to globalization and raised in the

is blessed with abilities. It’s what you deliver that

era of Vision 2030 so they’re developing a different

distinguishes you at work not what your gender is.

mentality. The younger generation is more open and is considering career paths in music, art, and other

EMMA: How important do you feel the WILD

amazing fields that were never an option before. But

network is for women in the region and why?

I just hope that our new generation doesn’t lose its

MARYAM: Extremely important and that’s why

core cultural values and character as it’s crucial to

we’re working in partnership with WILD to

find the right balance and to have a unique identity.

achieve SDG 5! We need female experts to speak to females with a relevant empowering voice,

EMMA: What is your personal

and we need to share stories to let them know

intention and motivation?

they’re not alone and whatever they face isn’t

MARYAM: To make a positive impact and, as a

something linked to geography. Instead, it’s a global

single mother, I am eager to be a role model for

challenge that we are all working to overcome.

my three daughters, showing them that females can be successful at whatever they put their

EMMA: What single piece of advice

minds to while taking care of their families.

would you give to all WILD women?

MARYAM: Believe in your potential, chase

EMMA: What has been the biggest challenge

your dream, speak out, and be the change

for you and how have you overcome this?

you want future females to witness.

MARYAM: My biggest challenge was being doubted by decision-makers early in my career. But I took that as a challenge to prove to them that I can deliver beyond their expectations, and now people say: “You want to get things done, bring in Maryam”. Another moment of challenge that I’ll never forget was when my father told me: “Maryam, your problem is that you dream big, lower your ceiling”, but now I smile every time I see how proud he is of my accomplishments.

A TALK ON THE WILD SIDE - MARYAM TELMESANI

67

Conversations that Matter: Reach Out and Connect A Talk on the WILD Side has been created in partnership with Saudi Projects to help amplify women’s voices, providing meaningful insight and candid conversation with diverse women from across the Kingdom. It provides a platform for women to have a voice, deep diving into all things pertaining to leadership, presenting untamed ideas and inspiration, and paving the way for a sustainable future for women across the region.

DO YOU LIVE AND WORK IN KSA? WOULD YOU LIKE TO BE INTERVIEWED BY EMMA BURDETT FROM WILD FOR A TALK ON THE WILD SIDE? REACH OUT AND TALK TO US NOW AT:

SaudiProjects@tpg.media LET’S GET THE CONVERSATION STARTED! UPCOMING EVENTS: WILD Riyadh: 27th September 2023 WILD Jeddah launch: 8th November 2023

GLOBAL COMPACT NETWORK SAUDI ARABIA VISIT WEBSITE EMAIL US

68

Cundall Group

CUNDALL BOOSTS MENA GROWTH TRAJECTORY WITH KEY LEADERSHIP PROMOTIONS CUNDALL, THE GLOBAL MULTI-DISCIPLINARY ENGINEERING CONSULTANCY, HAS ANNOUNCED SIGNIFICANT PROMOTIONS WITHIN ITS MENA LEADERSHIP TEAM, SIGNALING A STRONG COMMITMENT TO REGIONAL GROWTH.

L -R: LEE FRENCH, SCOTT MCKEEVER, OLGA LITKOVETS, FAIYAD PETERSON

Cundall Group

L

ee French, formerly Partner & Operations Director, will assume the

role of Partner & Managing Director MENA. With a 22-year tenure at Cundall, Lee has been instrumental in driving the regional business forward and securing a series of notable victories. He is a Chartered Civil Engineer and Chartered Construction Manager and has been recognized as one of the key leaders of the Middle Eastern business for the company. Lee sits on the International

Lee sits on the International Management Board for Europe & MENA and is a passionate champion of Zero Carbon Design

Management Board for Europe & MENA and

Another key promotion sees Scott McKeever

is a passionate champion of Zero Carbon

taking up the position of Country Director -

Design, spearheading efforts to integrate

UAE in addition to his existing responsibilities

sustainable practices throughout the region.

as MENA Head of Building Services. Scott has played a pivotal role in the recent growth and success of Cundall's regional building services team. In his new role, he will focus on the continued development

Gary Dodds our Country Director - Qatar.

We are very proud and lucky to have such extremely talented individuals, who work hard to inspire and lead our teams, and I look forward to seeing the opportunities they will generate. This transition allows me to dedicate even more focus to my broader global business management responsibilities, facilitating the strategic growth of our global practice and strengthening our incredible brand.”

Faiyad’s new appointment will see him lead the firm’s expansion across Saudi Arabia

and growth of the UAE business.

Faiyad Peterson moves into the role of Country Director – KSA, recognizing his significant contribution to the business and office setup since he re-joined Cundall in 2022. Faiyad’s new appointment will see him lead the firm’s expansion across Saudi Arabia, bolstering the company's presence and influence in the region. Faiyad is a Chartered Engineer and holds a bachelor's degree in structural engineering.

Olga Litkovets has been promoted to Global Director of Business Development and Marketing. Over her six years at Cundall, Olga has consistently demonstrated a strong passion for the business and has been instrumental in driving client and brand success. She chairs Cundall’s EMENA board, further driving the region’s strategic focus and growth.

In her new role, Olga will focus on elevating the marketing and client care strategies for the global business, while continuing to contribute to the MENA region’s growth.

Commenting on the promotions, Richard

CUNDALL GLOBAL

Stratton, Partner & Managing Director EMENA, said: “I am very excited by the expanded capabilities these appointments bring to our senior regional leadership, including of course

69

VISIT WEBSITE

70

Case Study - IMAM UNIVERSITY, MARCO

CREATING LANDMARKS THAT STAND THE TEST OF TIME MARCO, ONE OF SAUDI ARABIA’S LEADING TURNKEY CONTRACTING COMPANIES, WAS COMMISSIONED BY THE MINISTRY OF HIGHER EDUCATION TO TAKE ON A LARGE-SCALE CONSTRUCTION PROJECT AT IMAM UNIVERSITY. THIS INVOLVED CONSTRUCTING EIGHT INDEPENDENT AND LINKED RECTANGULAR BUILDINGS FOR THE SUPPORTING ACADEMIC AREA AND CAR PARKING, AS WELL AS SEVERAL OTHER ACADEMIC AND ADMINISTRATIVE BUILDINGS.

Case Study - IMAM UNIVERSITY, MARCO

WHEN SUCCESS IS IMPERATIVE, MARCO DELIVERS

71

72

Case Study - IMAM UNIVERSITY, MARCO

N

otably, the project featured a unique

within academic areas. Moreover, due to the

MARCO's 40-year record of successfully

pentagon-shaped academic building

lack of local experience and resources, the

delivering complex projects, along

client was uncertain that there was a contractor

with its financial capabilities in funding

in the region with the ability to deliver a

mega projects, were the key reasons

structure as complicated as the student lobby.

that the client chose to work with the

and student lobby in the male academic area.

The SAAC package was composed of eight buildings, each with six floors above ground level and three underground levels, with a total built-up area of 321,889m2. The other packages comprised large auditoriums, classrooms, faculty offices, and other supporting facilities.

The student lobby, a complex structure designed using a PTFE fabric tensioned membrane and a steel supporting frame, posed a significant challenge to the client.

The client was concerned about the safety of completing a construction project within the area of the university, as well as the visual impact of having an active construction zone

MARCO prioritized the project, adhered to the employer's requirements, and ensured that the project could be delivered without significant design changes

company. The client was impressed with MARCO's commitment to success, loyalty, talented employees, and dedication to innovation and emerging technologies.

UNWAVERING QUALITY, ENDLESS POSSIBILITIES MARCO prioritized the project, adhered to the employer's requirements, and ensured that the project could be delivered without significant design changes.

Case Study - IMAM UNIVERSITY, MARCO

The SAAC package was composed of eight buildings, each with six floors above ground level and three underground levels The company's leadership worked closely with

appealing environment. MARCO's success in

the project team to allocate the necessary

completing the Imam University project is a

resources from human power and equipment.

testament to its commitment to excellence, innovation, and emerging technologies. The

As a result of MARCO's successful delivery of

company's clean record, financial capabilities,

the turnkey construction project for Imam

and ability to prioritize the project and

University, the company has established a

comply with the employer's requirements

reputation as one of the top turnkey contracting

played a vital role in securing the client's

companies in Saudi Arabia, specializing in

trust. Consequently, whenever the client

the construction of buildings, particularly

requires construction work, MARCO is the first

MARCO

educational, commercial, and residential.

contractor to be invited for engagement.

+966 11 400 1199

Today, the university hosts over 90,000 students who use the facilities delivered by MARCO, developing their careers in a highly

EMAIL US VISIT WEBSITE

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74

RED SEA GLOBAL - Project Update, Phase One

RED SEA GLOBAL MARKS SIX YEARS OF PROGRESS WITH PHASE ONE UPDATE RED SEA GLOBAL (RSG) HAS RELEASED A COMPREHENSIVE UPDATE ON CONSTRUCTION PROGRESS ACROSS PHASE ONE OF THE RED SEA DESTINATION.

D ESERT ROCK

RED SEA GLOBAL - Project Update, Phase One

75

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RED SEA GLOBAL - Project Update, Phase One

Desert Rock, a unique mountain resort being built into the rockface, is more than 50% complete

D ESERT ROCK, A UNIQUE MOUNTAIN RESORT BEING BUILT INTO THE ROCKFACE, IS MORE THAN 50% COMPLETE

J

uly marked six years since The Red Sea was first announced as an international

tourist destination as part of the Kingdom's 2030 Vision. Now, with the first three hotels and phase one of the international airport on track to open later this year, its latest construction update reveals the remarkable progress achieved across the destination, including at a further 13 hotels and on the supporting infrastructure.

“We stand at the brink of an extraordinary moment as we prepare to unveil The Red Sea destination to the world. In six years, we have made exceptional progress, creating exquisite resorts and best-in-class, sustainable infrastructure in a remote location, demonstrating innovation in line with our regenerative approach and commitment to responsible development,” said John Pagano, Group CEO at Red Sea Global.

“While the anticipation builds for the opening of our first hotels and the initial phase of our solar-powered airport, we are busy working on the rest of phase one. We are ready to deliver countless more extraordinary moments on our journey to positioning Saudi Arabia proudly on the world stage as a must-visit destination.”

 RED SEA INTERNATIONAL AIRPORT

RED SEA GLOBAL - Project Update, Phase One

77

RESORT CONSTRUCTION UPDATE

Work is ongoing on all 11 resorts and

On Sheybarah Island, RSG has now installed

Desert Rock, a unique mountain resort being

infrastructure across Shura Island. Over 100

all 38 stainless steel overwater villas. While the

built into the rockface, is more than 50%

construction contracts are in place, with a

first overwater villa took nine hours to install,

complete overall. RSG has fully excavated

similar number out in the market for tender.

the developer perfected this process so that

and formed the 10 rooms integrated into

RSG continues to maximize the use of off-

it now requires less than two hours. The first

the mountainside, as well as all 195m of

site manufacturing with precast structures

beach villas have arrived at the island, one

tunneling. Major structural and infrastructure

progressing rapidly, bathroom pod deliveries

of which has successfully been installed. The

works are well advanced, including the

underway, and the prefabricated timber

developer is also making substantial progress

construction of the wadi villas, guest hubs,

structure on the Golf Clubhouse nearing

on other front and back-of-house structures

back of house, and other structures.

completion. The developer is moving

and infrastructure, including foundation work

onto beach formation and beautification

on the spa and two specialized restaurants.

works, which includes the creation of new mangrove habitats in the coming months.

“While the anticipation builds for the opening of our first hotels and the initial phase of our solarpowered airport, we are busy working on the rest of phase one."

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RED SEA GLOBAL - Project Update, Phase One

S T REGIS, UMMAHAT

Over 100 construction contracts are in place, with a similar number out in the market for tender

R ITZ CARLTON REPORT, NUJUMA

RED SEA GLOBAL - Project Update, Phase One

79

RSG has also announced that it has now fully installed more than 760,000 photovoltaic panels INFRASTRUCTURE UPDATES The Start-Up Distribution Center and StartUp Transportation Hub are being completed to provide operational logistic facilities ahead of the opening of the first hotels.

Already, more than 150 trucks of materials and 2,000 people are transported to the various offshore projects each day.

The Red Sea International Airport is progressing as planned and is on track to start receiving its first domestic flights later this year.

RSG has also announced that it has now fully installed more than 760,000 photovoltaic panels, needed to power phase one of The Red Sea. One of its five solar farms is located near Six Senses Southern Dunes, The Red Sea, which will be the first hotel to open at The Red Sea in the coming months. The utilities at the resort are already being powered by the solar farm.

There are now more than 25,000 personnel working at the destination, delivering at pace across The Red Sea. Upon full completion in 2030, the destination will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. The destination will also include luxury marinas, golf courses, entertainment, F&B, and leisure facilities.

RED SEA GLOBAL VISIT WEBSITE

80

RED SEA GLOBAL - ENVIRONMENTAL

RED SEA GLOBAL - ENVIRONMENTAL

81

BIODIVERSITY OF THE RED SEA COASTLINE EXPLORED IN COMPREHENSIVE NEW WILDLIFE AND ECOSYSTEM STUDY RED SEA GLOBAL, THE DEVELOPER BEHIND THE WORLD’S MOST AMBITIOUS REGENERATIVE TOURISM PROJECTS, THE RED SEA AND AMAALA, HAS RELEASED THE FINDINGS OF ONE OF THE WORLD’S LARGEST ENVIRONMENTAL SURVEYS OF WILDLIFE ECOSYSTEMS CONDUCTED BY A DEVELOPER, CARRIED OUT ALONG 250 KILOMETERS OF THE RED SEA COASTLINE.

T

he comprehensive study covers natural ecosystems and species across the areas of Red Sea Global’s two flagship destinations - The Red Sea,

centered around Al Wajh lagoon, and, slightly north of that area, Amaala. The study was conducted by a dedicated and expert scientific team at Red Sea Global, but has also been supported by partner groups from across the globe to ensure that cutting-edge methods and technologies are deployed to monitor critical resources.

“Throughout our organization, at the heart of everything we do, lies the conviction that responsible development and regenerative tourism are essential in the fight to protect the natural habitats of our world’s precious marine and coastal areas,” said John Pagano, Group CEO of Red Sea Global.

“That’s why we’re pioneering the creation of new benchmarks for our industry. We aim to push beyond conservation and explore innovative ways to regenerate the natural ecosystems in which we operate. We’ve set a quantifiable target of achieving a 30% net conservation benefit by 2040, and we will continue to publish annual updates that measure our progress toward this ambitious goal. Key to that is setting a baseline from which we track progress, and ensuring we are fully informed and understand the incredible biodiversity that surrounds our developments,” Mr. Pagano added.

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RED SEA GLOBAL - ENVIRONMENTAL

J OHN PAGANO, GROUP CEO, RED SEA GLOBAL

RED SEA GLOBAL - ENVIRONMENTAL

83

KEY FINDINGS The survey along the Red Sea coast, conducted throughout 2022, revealed that many threatened and endangered species inhabit the area, and have established breeding grounds across it - highlighting the importance of environmental protection and regeneration efforts by Red Sea Global and others in the region.

Key findings of the study include: Observations of endangered species indicate that the destination is a critically important location for conservation and breeding:  74 Hawksbill and 145 Green Sea Turtle nesting tracks were recorded at Amaala and 251 Hawksbill and 613 Green turtle nesting tracks at The Red Sea. From these numbers, it is estimated that there were around' instead of 'we estimate that at Amaala, and 69 Hawksbills and 173 Green Turtle females nesting at The Red Sea this year. Given female turtles do not breed every year, the total population of the area would be considerably larger.  17 Sooty Falcon breeding pairs were observed at Amaala and 48 breeding pairs in The Red Sea.  There were multiple sightings of critically endangered Halavi Guitarfish juveniles at a number of locations in our area, and clear evidence that our area includes important nursery habitats for the species.  Sighting in the Amaala area of a pair of Orca (killer whales). This species is a rare visitor to the Red Sea, with fewer than 10 previous reports within the area.

The observation at Amaala is by some distance the most northerly sighting we are aware of for this species in the region.

Study is the latest initiative from Red Sea Global as part of its commitment to regenerative and responsible development

Study from Red Sea Global builds on results of the largest ever environmental baseline survey completed by a developer released last year, covering 250 km of coastline across The Red Sea and Amaala destination areas

84

RED SEA GLOBAL - ENVIRONMENTAL

Key findings include the prominence of endangered and vulnerable species such as Hawksbill turtles and Sooty falcons, as well as thriving coral reef habitats and rare sighting of Orca group – never seen before in the area

Analysis of the nesting grounds and breeding success of bird species on the islands yield positive results:

further nests occupied by breeding pairs

The population status of reef fishes

were found on Nabgiyah and Awandia.

shows an abundance of marine life across

 In addition to Osprey, breeding pairs

Amaala and The Red Sea areas, with some

 In Amaala, a total of 2,129 nests were

or colonies of six species of birds were

notable endangered species sighted:

counted of seven species, while at

discovered on Amaala islands - the

 Although smaller in area than The

The Red Sea (a much larger area), the

most abundant species were Lesser-

Red Sea, Amaala marine habitats still

second year of island bird populations

Crested Terns and Bridled Terns. Though

contain many impressive reefs, with

monitoring revealed more than 25,000

breeding success was variable across

coral cover averaging 21.5% and the

nests of the 11 species we surveyed.

The Red Sea, success was estimated

highest cover at any site being 57.2%.

 Two Osprey nests occupied by breeding

for seven species including the Great

 193 fish species were recorded during

pairs were found on An Numan, with both

and Lesser Crested Tern, Sooty Falcon,

the 69 Amaala surveys, with the most

pairs having successfully fledged all seven

and the Red-Billed Tropicbird.

diverse families being Wrasse (36 species)

of their chicks by the second visit. Two

and Damselfishes (24 species).

RED SEA GLOBAL - ENVIRONMENTAL

85

 The resurveys of core monitoring

commitment made by the leadership of the

sites at The Red Sea (at 82 of the

group to show tourism can be a force for

280 surveyed for the 2021 baseline)

good and demonstrate meaningful examples

showed only small changes in coral

of more responsible approaches to the way

cover or fish biomass between years.

we develop and operate,” added Dr Omar Al Attas, Head of Environmental Protection

Rapid assessment surveys achieved

and Regeneration, Red Sea Global.

improved understanding of the carbon sequestering potential of seagrasses:

This study not only informs development

 The surveys team conducted seagrass

decisions at Red Sea Global, in order to

rapid assessment surveys at 250 locations

minimize potential negative impact on

across The Red Sea and Amaala.

the natural ecosystems of the region,

 Overall, 10 of the 12 seagrass species

but also showcases the latest initiative

found in The Red Sea basin have

from the organization in its commitment

been encountered in The Red Sea

to prioritizing planet and people. These

area and seven in Amaala.

studies form the initial benchmark for

 Larger species such as Enhalus acoroides,

Red Sea Global to measure itself against

Thalassia hemprichii and, especially,

its stringent commitment to leaving the

Thalassodendron ciliatum, contribute

environment across its destinations a more

to substrate stabilization and sediment

thriving and naturally healthier place than

accumulation, and hence to enhanced

it was before. Alongside the benefits of Red

carbon sequestration. Those species

Sea Global’s sustainable tourism practices,

have extended root systems that trap

these findings also contribute important

sediment and allow them to withstand

insights and data on endangered wildlife

wave action in mud substrate.

species to the global scientific community, aiding worldwide conservation efforts.

MOVING FORWARDS To build a more detailed picture of the

TO DISCOVER MORE ABOUT THE SURVEY,

trends identified in the study, the research

KEY FINDINGS AND SCIENTIFIC METHODS:

team has deployed best-in-class technology to continue capturing crucial data on an

DOWNLOAD HERE

ongoing basis such as by recording multiple physical, chemical, and biotic variables across the region, alongside remotely sensed (satellite) data for larger areas.

As part of this study, ongoing monitoring  Two endangered reef fish species including

has also been established and put in place.

the Sky Emperor and Humphead Wrasse

This includes the GPS and satellite tagging

were identified by the Amaala survey team,

of 30+ Sooty Falcons, to better understand

while four vulnerable species were also

their breeding and hunting patterns, as well

spotted: Bumphead Parrotfish; Harlequin

as the satellite tagging of several recently

Filefish and two species of Coral Grouper

rehabilitated Hawksbill sea turtles - furthering

(Plectropomus areolatus and P. marisrubri).

our understanding of foraging patterns.

 Reef Sharks were more frequently seen at Amaala (12 of 69 sites) than at The

“Red Sea Global is an organization led by

Red Sea (six of 82 sites) this year. All the

science, which prioritizes the health and

sharks seen during in-water surveys by

wellbeing of the environments in which it

the coral reef team this year were White-

operates. Our incredible team of local and

Tip Reef Sharks (Trianodon obesus).

international scientists are testament to the

RED SEA GLOBAL VISIT WEBSITE

86

Red Sea Global - Sheybarah thermal cycling tests

Red Sea Global - Sheybarah thermal cycling tests

87

THE BIGGEST THERMAL CYCLING TEST IN THE WORLD A 45-MINUTE BOAT RIDE FROM THE MAINLAND, SHEYBARAH IS ONE OF RED SEA GLOBAL’S MOST AMBITIOUS ISLANDS, WITH FUTURISTIC STAINLESS STEEL VILLAS THAT FLOAT OVER THE WATER, REFLECTING THE SEA, SKY, AND REEF BELOW. THE VILLAS, MANUFACTURED BY GRANKRAFT IN SHARJAH FREE ZONE, EACH HAVE SLIDING DOORS THAT OPEN TO A DECK, A SEATING SPACE, AND AN INFINITY POOL WITH VIEWS OF THE KINGDOM'S PRISTINE WATERS. NATURALLY, CREATING SUCH STRUCTURES IS QUITE AN ENGINEERING FEAT, WITH SEVERAL COMPANIES AND CONSULTANTS COMING TOGETHER TO ENSURE THAT EACH OVERWATER ‘ORB’, WEIGHING AROUND 150 TONS, WILL BE A DREAM LUXURY DESTINATION FOR GUESTS.

W

ithin this brief, it is vital to ensure that

ATTEMPTING WHAT HAD NEVER

guests are kept comfortable at all

BEEN DONE BEFORE

times, not only with regard to temperatures

“We were responsible for assisting the

inside the villas but also aspects such as

engineering consultancy team with

the possibility of any noise pollution due to

the design,” explains Michelle Bacellar,

expansion and contraction. This called for

Technical Director, Meinhardt Façade

a thermal cycling test, which is designed to

Technology. “Killa Design came up with the

evaluate the impact of subjecting a system

vision for the villa and we developed the

and its components to accelerated cycles

technical details for the facade design.

that mimic exposure to temperature changes.

The system is exposed to a number of repeat

“During the design stage process, we went

cycles ranging from high to low temperatures

through a series of options for different

according to project requirements. Further

cladding construction, and various cladding

assessment can be done by follow-up tests,

materials. In the end, it was agreed that

measurements, or studies. During the

the cladding material that most closely

test specific data can be captured to assist

achieved the design vision was stainless

the design and execution team in better

steel, with the shell being completely welded

understanding an assembly or substantiating

together forming one large facade unit.

design parameters. But this particular test asked more than most; for this was the biggest

“Typically, a standard façade system will

thermal cycling test the world had ever seen!

consist of independent façade panels, that are separated by joints. The joints can be

In this issue of Saudi Projects, we speak

designed to accommodate any movement

to three of the people tasked with carrying

from the base structure or as a result of

out this test, circumnavigating a number

thermal loads. In Sheybarah however, the

of challenges as they progressed in order

building facade consists of one singular shell,

to capture data that will ultimately ensure

without any joints, therefore the behaviour

that Sheybarah really does become a

of this facade under temperature loads was

fantasy island for those lucky visitors who

of great concern during the design stage. “

will begin to arrive as early as next year.

88

Red Sea Global - Sheybarah thermal cycling tests

“We had to construct a chamber for the cooling and heating cycles that was larger than the villa itself” It was Thomas Bell-Wright International

itself, situated in the manufacturer’s facility.

obviously engineer and we did, so during the

Consultants, one of the leading testing

Thermal cycling on this scale, which is about 80

design process we’ve engineered and we’ve

companies in the region, having worked on

times what we usually conduct, had never, as

plotted different deflective shapes because the

such blue-chip projects as The Museum of

far as we are aware, been attempted before.”

look of the villas is of primary importance.”

out the testing. “Our role was basically to

Before the thermal testing, of course, the villas

Tarek Bayoumy, Executive Director –

provide a specific and bespoke thermal

went through a series of different trials, looking

Architecture at Red Sea Global, takes up the

cycling test for one entire villa of this

at the varying thicknesses and supportive

story: “Our main intent when we started to

amazing project,” says Sandy Dweik, CEO,

arrangements of the shells, as well as what

work on this project was to create a fantastic

Thomas-Bell Wright International.

deflection could be accepted visually by the

stainless steel orb without any joints - it's never

the Future and Riyadh Metro, that carried

architectural team. “We had the deflective

been done before. We have a lot of parameters

“Normally a thermal cycling test is carried out

criteria and the deflective limitations that are

that we have to adhere to, following all of the

on a representative mock-up of the project

born from a structure perspective,” Michelle

international standards for any hospitality

facade in our laboratory. And these would be

says. “But this project was very much aesthetic-

project regarding, for instance, acoustics

around five meters by ten meters, whereas,

driven, so we had to limit the reflection to

and thermal. And our specialist consultants

in this particular project, we were tasked

ensure we didn’t get too much information that

put forward a number of recommendations,

with testing a full villa. So basically we had

would affect the visual aspect of the shell and

one of those being thermal testing.”

to construct a chamber for the cooling and

create too much deformation on the reflective

heating cycles that was larger than the villa

images. Now, a lot of these things we can

Red Sea Global - Sheybarah thermal cycling tests

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So it was really quite challenging.”

“Yes, when we were exploring our options to do this thermal testing, at first we took a small portion and carried out thermal testing on that,” says Tarek. “The facility in the UAE was perfect for doing that. But when we discussed it with our specialist consultants they told us that the parameters from that particular test would not be sufficient to allow us to be confident about the conclusions.

They recommended that we build a complete enclosure around one complete villa, which we did. It was a big decision at that time to build a complete enclosure for a one-bedroom villa.

But it allowed us to fully test our design.”

A thermal cycling test involves subjecting the test sample to a series of temperature cycles, typically ranging from low to high temperatures or vice versa. “Thermal cycling tests in general are designed to do an accelerated weather cycle,” explains Sandy. “In real life, you would have summer and winter cycles, and when you conduct a thermal cycling test you provide an accelerated cycle, monitoring the assembly to see how it would endure this cyclic effect. In this case, the project had a particular requirement to go from a temperature of 5 degrees C to a maximum of 85 degrees C, which is what we do for thermal cycling tests in many projects in this region.

“When we started thinking about this concept

villa. So, were there particular challenges

and how it would react with the marine

or was it simply a case of scaling up?

environment in Sheybarah, we started

“Because of the size of this project, though, we brought in industrial-sized chillers and

considering steel structure expansion, the

Sandy explains: “Well, a little bit of both - the

air handling units to deliver the cold air,

steel grade, and how all of this material

scale was quite large and we had to build a

and for the hot cycle, we had to provide

together would react to the weather and

chamber that's 22 meters by 22 meters and

infrared lamps and load banks. To complicate

environment” adds Mohamed Moustafa,

11 meters in height. We had to build a steel

things even further, the temperature inside

Director – Architecture, Red Sea Global.

structure with insulated cladding panels

the villa had to be in liveable conditions,

“So we laid out those parameters at the

fitted to it and we had to build it around

which is around 24 degrees, plus or minus

beginning and started to make some assertions

one of the villas. So the entire villa was

3 degrees. So while we were doing the

about how we would achieve them.”

contained inside the chamber and, of course,

heating and cooling cycles in the chamber

at the same time, we had to be careful not to

around the villa, the temperature inside of

damage the villa while we worked around it.

the villa had to be more or less constant.”

on a wide range of products, including

“We had to put the the structure up

“Noise generated by the facade under thermal

electronic components, integrated circuits,

and also had to install our equipment

expansion was another huge concern we

automotive parts, aerospace components,

– we had to install the sensors and the

had during the design stage because this is

materials used in construction, and consumer

cooling and heating equipment within

something we cannot engineer,” Michelle

goods … but never before on an entire

the confined area around the villa.

says. “We needed to test the full-scale villa

A BIG DECISION Thermal cycling tests are commonly performed

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Red Sea Global - Sheybarah thermal cycling tests

Red Sea Global - Sheybarah thermal cycling tests

“We were carrying out a test that didn’t yet exist!”

unique project, it’s not like a normal standard

or unexpected results can arise that may

test, we had to break everything down and

require further investigation, particularly on

explain it all in detail, submit it to the project

this project, which was more complex than

team, and then discuss it with them in order

most. “This test was quite a complicated

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to reach the best possible solution, enabling

process,” Sandy says. “It was part of a quality

to ensure that the shell movements under

them to gather as much information as possible

assurance study for this villa and we were

temperature loads would not generate any

about the villa during the thermal cycling test.”

able to get a lot of data for the project team

noises, particularly considering that this is

to test against the performance and design

a hyper-luxury hotel. In addition, the larger

It was not just the scale and complexity of the

parameters desired. For example, there were

temperature changes occur usually early

thermal testing either, as Michelle explains:

things that we noticed during the test, like

morning or late afternoon, when it is very likely

“We were carrying out a test that didn’t yet

the insulation inside the villa exceeded our

that guests will be in the villas. Consequently,

exist! So we then had to come up with a testing

expectations, so we were able to maintain

any noises that could be heard inside the villa

regime that could somehow satisfy us that

the temperature inside the villa quite easily

would not be acceptable, so for us, it was very

the design covered all of those aspects.”

at a constant temperature while we had the

important to have this verified by testing.

thermal cycling taking place outside.”

This included ‘re-inventing’ certain pieces of

“We had audio recording equipment

equipment, such as the cameras, with Sandy

“It was very difficult at the beginning, which

inside the villa that would capture any

saying: “The problem with cameras is that at

was to be expected with something that had

noises that were generated during the test.

high temperatures, above 50 degrees, their

never been done before,” Michelle says. “So

This is something that required a lot of

performance cannot be guaranteed – they

there was a little bit of time spent fine-tuning

communication and debate with Thomas

will most probably fail. We looked at several

and making sure that we could achieve the two

Bell-Wright because we knew we could

potential options but couldn’t find the

upper and lower temperatures. But in the end,

record the sounds, but we needed to know

resolution we were looking for. So we decided

it is a confirmation that the whole villa was

where the sounds were coming from.

to go with eight SLR cameras, but we had to

behaving like it had been engineered to do.”

modify them. We completely disassembled “To facilitate this, Thomas Bell-Wright engaged

the camera into two parts – the parts that

“During the first cycle there were minor

the services of a specialist acoustician who

were inside the thermal cycling chamber

things but nothing alarming – so the results

came up with the idea of fitting, in different

were the lens and shutter, and these were

were in line with our expectations and

areas of the villa, vibration sensors, which

connected by an insulated wire to the rest of

there were no major worries or risks. We

would align with any sound produced and be

the camera, which is the electronic part of

viewed the design and all the parameters

able to capture where the sound was coming

the camera, located outside of the thermal

very, very carefully several times; we got

from. So it was a very extensive preparation.”

cycling chamber. This is how we monitored

third parties for our reviews. And we are

the surface of the villa during the tests. The

now pleased to say that Sheybarah Resort,

EXCEEDING EXPECTATIONS

cameras were hooked up to the software

which is an off-grid, zero-energy, and zero-

Thermal cycling tests provide valuable data

by isolating the camera into two parts.”

water development focused on sustainable

for product design, quality control, and

designs of hospitality, will be welcoming

reliability assessment, but it’s far from a simple

“Yes, the cameras had to be able to stand

process. “We hooked up the large thermal

high temperatures, and we carried out the

cycling chamber to a set of equipment and

tests four times to make sure we got all of the

then we had to link the villa up to another set

data we needed, allowing us to go back to our

of equipment at the same time, so we were

specialist consultants for further analysis,”

running two systems in order to achieve our

Tarek says. “And some of the results even

thermal cycling process,” Sandy says. “This is a

exceeded expectations. These villas, of course,

its first guests in 2024,” Tarek concludes.

will not be experiencing the extremes of

“There were things that we noticed during the test, like the insulation inside the villa exceeded our expectations”

temperatures we used in the thermal testing, but those are the tests, they need to go with the parameters, taking things to the extreme.”

CONFIRMATION OF SUPERIOR DESIGN AND ENGINEERING During thermal testing, several surprises

RED SEA GLOBAL VISIT WEBSITE

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Red Sea Global - Carbon-Negative Concrete

Red Sea Global and Partanna Sign Product Supply Agreement That Could Lay the Future for Carbon-Negative Concrete in Saudi Arabia RED SEA GLOBAL (RSG) HAS AGREED A PILOT PROJECT TO LAY PARTANNA’S CARBON-NEGATIVE CONCRETE PAVERS AT ITS LANDSCAPE NURSERY.

P

Red Sea Global - Carbon-Negative Concrete

Partanna is the pioneer of the world’s first

that carbon avoidance isn’t enough either.

carbon-negative concrete, with technology

The world desperately needs removal

that not only avoids carbon emissions but

solutions and our technology can perform

naturally removes it from the atmosphere.

like no other, permanently locking in the

RSG has agreed a pilot project for the

carbon it absorbs. With a shared vision to

manufacture, delivery and installation of

make the world a better place, we have high

an initial 11,000 carbon-negative pavers.

expectations for what RSG and Partanna can

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achieve together. Our plan to pioneer groundThe pavers will be placed at RSG’s landscape

breaking technology solutions for the global

nursery, the largest in the region at one million

coral reef development industry could set

square meters, which is set to grow more

a new standard for marine stewardship.”

than 30 million plants by 2030 to landscape The Red Sea and Amaala destinations.

 JOHN PAGANO, GROUP CEO, RED SEA GLOBAL AND RICK FOX, CO-FOUNDER OF PARTANNA GLOBAL

Partanna is as durable, versatile and scalable as traditional cement. Its use of brine as a core ingredient brings unique benefits to the

“We believe that sustainability is no longer

Middle East, where desalination plants can

enough. We need to find ways to restore and

harvest more fresh water per liter processed

regenerate the planet. That is why we have

and provide Partanna with the rest.

committed to increasing the net conservation benefit at our destinations by 30% through

RSG has embraced sustainable construction

the enhancement of habitats that ensure

techniques at every opportunity, from offsite

biodiversity can flourish, and to being carbon

modular construction to crushing construction

neutral when we become fully operational.

waste that can’t be recycled and using it as fill

Green technologies such as Partanna’s

material. As a result, The Red Sea became the

carbon-negative concrete could play a crucial

first development in the Middle East to secure

role in helping us achieve these ambitious

LEED platinum certification, the US Green

aims and even going one step further to

Building Council’s highest level of certification.

become carbon negative,” said John Pagano, Group Chief Executive Officer at RSG.

The Red Sea destination is set to welcome its first guests this year when the first three

The product supply agreement and first

hotels and phase one of the international

pilot scheme follow a Memorandum of

airport open. It will become the world’s

Understanding (MoU) signed between the two

largest destination to run solely on renewable

organizations at COP27 in Egypt last year.

energy from opening. Its five solar farms for phase one are 98.6% complete, with

Under the arrangement, both parties will

more than 750,000 panels now installed.

scope out future pilot projects – including applications of Partanna’s ocean-resilient concrete as an infrastructure solution to coral reef restoration projects at RSG. Using recycled ocean water brine in its concrete, Partanna’s innovative solution is better suited to under-ocean

Includes scope for future pilots including within RSG’s coral reef restoration schemes

conditions than traditional concrete and has been proven to be more durable.

RED SEA GLOBAL

Rick Fox, former Los Angeles Lakers basketball star and Hollywood actor, Co-Founder of Partanna Global, said: “Red Sea Global is right, sustainability isn’t enough. We say

VISIT WEBSITE

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RED SEA GLOBAL - LAUNCHES 5G NETWORK

Red Sea Global Partners with Zain KSA to Launch the World’s First Zerocarbon 5G Network RED SEA GLOBAL (RSG) AND ZAIN KSA, A LEADING TELECOM AND DIGITAL SERVICES PROVIDER IN THE KINGDOM, HAVE UNVEILED THE WORLD'S FIRST ZERO-CARBON 5G NETWORK AT THE SIX SENSES SOUTHERN DUNES RESORT AT THE RED SEA.

T

he zero-carbon 5G network, designed

Designed using innovative 3D printing

can effectively turn these values into reality.

exclusively for The Red Sea, is the

technology, the project will achieve three

Within this approach, we are committed to

latest technological innovation at the resort.

primary goals: preserving the environment,

localizing innovation and promoting the

Designed with both people and the planet

reducing emissions by utilizing renewable

use of locally sourced content and have

in mind, the revolutionary 5G network

energy, and mitigating visual distortion. The

successfully constructed the 5G towers for

will bring guests the highest speeds for 5G

towers have been built to blend harmoniously

this project within Saudi Arabia. With these

connectivity in the region and be powered by

with The Red Sea’s unique and vibrant

remarkable achievements, we are further

100% renewable energy from over 760,000

landscape. Inspired by the surrounding

bolstering our support for one of our nation's

solar panels that Red Sea Global has built to

rock formations, the exterior aesthetic

crucial strategic projects, demonstrating our

power the entire 28,000km2 destination.

of the towers seamlessly interweaves

commitment to realizing Saudi Vision 2030’s

into the resort’s natural habitat, ensuring

goals for nationwide digital transformation

“We aspire to be global pioneers of

minimal visual impact and safeguarding

and sustainability, including the goals to

regenerative tourism development, adopting

the project's environmental integrity.

achieve carbon neutrality by 2060 and improve

100% renewable energy at our flagship

the quality of life across the Kingdom.”

destination, The Red Sea, and working towards

Eng. Sultan Bin Abdulaziz Al-Deghaither, CEO

the achievement of a 30% net conservation

of Zain KSA, said: “As a leading provider of

RSG selects partners with like-minded values

benefit by 2040. These ambitious goals demand

telecommunications and digital services, we

and Zain KSA commitment to transitioning the

ambitious partners, and our collaboration with

are immensely proud of this achievement

Information and Communication Technology

Zain KSA transcends telecommunications,

that will certainly pave our way to become a

(ICT) to net-zero complements RSG’s efforts

extending into sustainability and

pioneering sustainable technology provider.

to keep sustainability and regeneration at

environmental protection,” said John

By collaborating with Red Sea Global, one

the heart of its resorts. The creation of the

Pagano, Group CEO at Red Sea Global.”

of the world’s most visionary developers

5G network aligns with Vision 2030's goals of

of sustainable development, we reaffirm

elevating clean energy reliance, curbing carbon

“Zain KSA has demonstrated a deep

our commitment to a shared vision that

emissions, and safeguarding the environment.

understanding of our requirements

balances achieving human prosperity with the

and provided us with the services and

preservation of nature and its sustainability for

solutions necessary to achieve our strategic

future generations, as outlined by Saudi Vision

objectives. Together, we are determined to

2030. By prioritizing tech for sustainability

make a meaningful impact that sets new

through innovation and the development

standards in sustainable development.”

of cutting-edge digital infrastructure, we

Designed using innovative 3D printing technology

RED SEA GLOBAL - LAUNCHES 5G NETWORK

Red Sea Global and Zain KSA unveil revolutionary netzero 5G network at flagship destination, The Red Sea

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Giga Projects - NEOM

L&T CONSTRUCTION ALL SET TO CREATE RENEWABLE ENERGY INFRASTRUCTURE AT NEOM THE POWER TRANSMISSION & DISTRIBUTION BUSINESS OF LARSEN & TOUBRO HAS ACHIEVED IMPORTANT MILESTONES FOR THE POWER ELEMENTS AND GRID PACKAGES OF THE WORLD’S LARGEST GREEN HYDROGEN PLANT BEING BUILT BY NEOM GREEN HYDROGEN COMPANY. LOCATED AT OXAGON IN SAUDI ARABIA’S REGION OF NEOM, NEOM GREEN HYDROGEN COMPANY (NGHC) IS AN EQUAL JOINT VENTURE BY ACWA POWER, AIR PRODUCTS AND NEOM.

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GHC is setting up a mega plant

green ammonia to be produced from the

to produce green hydrogen at-

project. The value of the packages awarded

scale for global export in the form of green

to L&T aggregate to $2.779 billion. Since then,

ammonia with a total investment of $8.4

significant progress has been achieved in

billion. Supported by 23 local, regional, and

various activities including surveys, design

international banking and financial institutions,

and engineering, establishment of temporary

the project has now achieved full financial

facilities, and procurement of long lead items.

close, and construction is moving forward.

Under these contracts, L&T will engineer, A few quarters back, L&T received the

procure, and construct a 2.2 GWac PV solar

nod to establish the renewable energy

plant, 1.65 GW wind generation balance

generation, storage and grid infrastructure

of plant, and a 400 MWh battery energy

from Air Products, the system-integrating

storage system under the Power Elements

EPC contractor and exclusive off-taker of

package. It will also construct three 380

Giga Projects - NEOM

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The value of the packages awarded to L&T aggregate to $2.779 billion

kV switching stations, 306 KM of 380 kV overhead

of renewable energy to enable the production of up

lines and UG cables required for the Kingdom’s grid

to 600 tonnes of carbon-free hydrogen per day.”

network. The scope also includes the Energy Power Monitoring System (EPMS) for the complete network.

In a recent statement, Wolfgang Brand, Vice President of NEOM Green Hydrogen from Air Products, the prime

Appreciating the bold vision of the Kingdom and

EPC contractor and system integrator for the entire

the project proponents, the Chairman designate

facility, expressed enthusiasm for the progress made

and Managing Director of Larsen & Toubro, Mr. S. N.

towards the world’s largest green hydrogen production

Subrahmanyan said: “Such initiatives at scale have the

facility in NEOM: “We are pleased to commence the full

potential to speed up global energy transition. Also,

execution of this lighthouse project and are proud to

these technology-led projects are aligned with L&T’s

work with our partner L&T in their ambition to produce

aspirations towards propelling our next wave of growth

carbon-free hydrogen using renewable energy.”

and reflect the customer’s trust in our commitment to professionalism, timely delivery, and quality.”

“NGHC is excited to be leading the global energy transition and having the right partners is essential in

Commenting on the development, Mr. T Madhava Das,

making this happen, so we are thrilled to be working

Whole-Time Director & Sr. Executive Vice President

with Larsen & Toubro on our green hydrogen generation,

(Utilities), Larsen & Toubro said: “We are proud to

grid infrastructure and storage”, added David R.

be associated with a project that will integrate 4GW

Edmondson, CEO of NEOM Green Hydrogen Company.

“Such initiatives at scale have the potential to speed up global energy transition”

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Giga Projects - NEOM

SIBS TO BUILD 2,174 APARTMENTS FOR NEOM SCANDINAVIAN INDUSTRIALISED BUILDING SYSTEM (SIBS), A MODULAR HOUSEBUILDER, HAS BEEN AWARDED A CONTRACT TO CONSTRUCT 35 HOUSING BLOCKS AT SAUDI ARABIA'S MASSIVE NEW ECONOMIC ZONE, NEOM.

T

he Stockholm firm was awarded an engineeredequipment contract for 2,174 dwellings for

workers on the 26,500 km2 zone's planning, engineering, and construction. They will be the major personnel accommodation and office cluster for the giga-project beginning in the fourth quarter of next year.

The apartments will have one and two bedrooms plus a balcony. The buildings will have solar panels and will comply with NEOM’s sustainability standards.

As the blocks will act as upmarket site cabins and temporary accommodation they can be dismantled and reassembled at other locations as and when needed across NEOM. Erik Thomaeus, Chief Executive at SIBS, said: “Our substantial capacity and ability to adapt systems and production to different regulations, climates and needs have all been decisive in the process.”

The Stockholm firm was awarded an engineeredequipment contract for 2,174 dwellings  ERIK THOMAEUS, CHIEF EXECUTIVE AT SIBS

Giga Projects - QIDDIYA

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UNVEILING THE WORLD’S LARGEST WATER PARK

THE DAZZLING VISION OF THE RENOWNED ARCHITECTURAL AND ENGINEERING, DEWAN, IS TRANSFORMING QIDDIYA WATER THEME PARK INTO A MAGNIFICENT REALITY. THIS MASSIVE PROJECT, WHICH SPANS AN INCREDIBLE 337,948M2, IS SET TO BECOME THE WORLD'S LARGEST WATER PARK.

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ow taking charge of the physical

each inspired by Saudi Arabia’s native

technologies efficiently addressing concerns

construction of the development,

animals, including the remarkable Camel

related to evaporation and wastage.

collaborating with a team of leading theme

Rock, the vivacious Den, the vibrant Herding

From breathtaking theme parks to

park experts, vendors, and infrastructure

Grounds, and the enchanting Arabian Peak.

imposing sports arenas, pulsating concert

professionals, Dewan’s impressive project

This ambitious $750 million project is

venues, thrilling racetracks, and electrifying

will feature an extraordinary collection of

committed to implementing pioneering

adventure activities, Qiddiya Water Theme

22 adrenaline-charged rides and aims to

technology to align with sustainability efforts

Park will be a humming hub of activity and an

become the ultimate center for entertainment,

seen in other landmark ventures like NEOM

astonishing testament to Dewan’s visionary

sports, and the arts in the Kingdom.

and The Red Sea. Noteworthy environmental

design and Saudi Arabia’s unwavering

To be found in close proximity to Riyadh, the

systems have been installed, consuming

commitment to a brighter, sustainable future.

park will incorporate nine distinct districts,

75% less water, with up-to-the-minute

Interiors brought to you by

Foster + Partners Unveil Design for Equinox Hotel British studio Foster + Partners has unveiled designs for the Equinox Resort Amaala hotel, which will feature a circular ‘floating’ canopy.

The hotel is the first hotel to be announced as part of the Amaala Marina Village, also designed by Foster + Partners, and will have 128 rooms, including two luxury penthouses. The design is inspired

by the stunning natural landscape and traditional architectural style.

Equinox Resort Amaala will also feature a covered entrance large enough for vehicles to pass through with a circular floating canopy, which was designed to provide a ‘dramatic entrance’ for guests, whether they arrive by car or boat.

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The design is inspired by the stunning natural landscape and traditional architectural style

The hotel will accommodate a magnesium-salt rooftop pool and feature four open courtyards that have been designed with water features and landscaping that aim to naturally cool the air.

Saudi Arabia Interior Design Market Analysis The Saudi Arabia Interior Design Market size is expected to grow from $3.72 billion in 2023 to $5.94 billion by 2028, at a CAGR of 9.80% during the forecast period (2023-2028), according to Mordor Intelligence.

The Kingdom’s interior design market is flourishing because of the continuing success of the construction sector, with a varied assortment of projects requiring interior products and services.

A surge in the number of real estate projects for retail, commercial, and hospitality, along with growing demand for residential properties, combined with government initiatives to develop infrastructure, is projected to propel the interiors market forward.

Immense developments such as The Red Sea project and King Abdullah Economic City, for example, are enticing a variety of international and regional interiors and fit-out designers.

Considerable opportunity for interiors lies in the educational and healthcare sectors, with Vision 2030 along with Index Saudi set to fuel more investments in the coming years.

The Kingdom’s interior design market is flourishing because of the continuing success of the construction sector

Interiors brought to you by

dwp transforming The Carlton Al Maibed Hotel Under the guidance of Adriana Graur, Design Director at dwp, and Scott Whittaker, Group Creative Director, The Carlton Al Moaibed Hotel in Al Khobar is being transformed and will become the Kingdom’s first Vignette Collection Hotel

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Combining tradition and contemporary elegance, the hotel represents a narrative that supports Saudi Arabia’s Vision 2030, and is a reflection of the nation’s desire to showcase its abundant

A reflection of the nation’s desire to showcase its abundant cultural heritage

cultural heritage while at the same time offering guests a pre-eminent and sophisticated hospitality experience.

Deriving inspiration from time-honored Arabic motifs, the hotel’s design integrates contemporary interpretations of local artwork and Arabic patterns, curated by dwp’s team of specialists. The hotel’s design sympathetically meshes comfort with local tradition, creating a warm and welcoming ambience.

Holiday Inn Riyadh The Business District Launches with Brand New Look The Holiday Inn brand continues to grow at a swift tempo throughout the Kingdom, with the Holiday Inn Riyadh The Business District the latest to open its doors for business.

Offering a total of 138 rooms and suites, catering to a wide array of accommodation needs, including executive suites and family rooms, the hotel features the brand’s open lobby concept, which brings together the traditional hotel lobby, lounge, bar, and restaurant areas into one open space.

Reliably familiar, yet refreshingly different, this brand-new Holiday Inn Riyadh The Business District has a look and feel that has been designed to meet the requirements of all travelers, including families. Its Open Lobby gives guests a warm and welcoming place to relax, work or socialize.

The hotel features the brand’s open lobby concept

Interiors brought to you by

Barn’s Café: No Ordinary Design, No Ordinary Coffee The new Barn's Café at King Abdulaziz International Airport (KAIA) in Jeddah, which faces the spectacular aquarium, enchants travelers with the aroma of freshly brewed coffee and soothes the eyes with an arresting decor of light greens and pinks, making it the ideal environment for a latte and a spot of relaxation.

Altavia.odg +971 4 277 6486 Email us

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Visit website

Interiors brought to you by BARN'S CAFÉ, JEDDAH AIRPORT

This design concept aims to generate a calming and relaxing atmosphere for travelers, reflecting the tranquil atmosphere of this coastal city

“This recently opened café, designed by altavia.odg, offers a one-of-a-kind coffee experience, welcoming travelers to the Kingdom with a captivating setting dedicated to the good things in life. But why did KAIA select altavia.odg in the first place? We posed the question to Eng. Omar Bahakim, who responded immediately: "It was based on trust and existing projects carried out by the firm; we trusted in its creativity and ability to create a design that fits the brand."

This design concept aims to generate a calming and relaxing atmosphere for travelers, reflecting the tranquil atmosphere of this coastal city.

Awaken the Senses

“Being located in the arrivals hall is a great challenge because you become a part of the initial image that visitors to the city form, and we all know how important first impressions are. As a result, everything must be textbook in every detail, from the quality of service through to visual appearance,” Eng. Omar says.

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The design is inspired by the destination of Jeddah on the Red Sea, with altavia.odg aspiring to reflect this sense of place through the use of design elements. The curves of the facade and the interiors are inspired by the waves of the sea, creating a sense of movement and fluidity in the space.

“At Barn's, we care about enhancing the customer journey, and altavia.odg designed an interior that creates a superior experience, paying attention to the ambiance, visual merchandising, and seating areas, as well as all of those small details that are often overlooked.

The café needs to be easily accessible and quick to navigate. Consideration has to be given to the overall aesthetic and cultural context while at the same time blending them with the brand values.

Surprising and Delighting Customers When altavia.odg received the brief, they discovered that the client expressly requested that they depart from the regular design and feel of Barn's in its main branches in Jeddah and produce something unusual that gets the attention of travelers as soon as they exit the arrival gates. As a result, the creative team produced an environment that reflects the sense of warmth and quiet needed after a long journey, utilizing pastel colors and curving spaces. The company also had to keep in mind that people nowadays enjoy taking images and posting them on social media. To meet this demand, they ensured that the walls, as well as the FF&E selection, would surprise and delight customers, many of whom would be unfamiliar with the brand.

“The idea was to choose a color that conveys a sense of comfort, calmness, and relaxation, given that all travelers are concerned with comfort and fun, so light green and light pink were chosen. What the traveler needs when exiting the plane has also been considered, comfortable seats and common tables equipped for the use of electronic devices,” explains Eng. Omar. “We find that altavia.odg's designs are always appealing to a wide range of people; they have their own unique style, and their solutions are always appropriate to the location and event.”

BARN'S CAFÉ, JEDDAH AIRPORT

Representing Barn’s Personality When designing the space, altavia.odg faced challenges that differed greatly from those encountered in a city store, where, as designers, altavia.odg has the freedom to create a unique and memorable experience for customers while paying close attention to the brand. The interior design should represent the café's personality while also generating a sense of community and belonging. It must be inviting, comfortable, visually appealing and memorable. This can be accomplished by utilizing unique materials, lighting, graphics and a distinct color palette.

At an airport, in addition to the strict regulations found there, the design also needs to focus on accommodating travelers who have limited time and are always on the move.

Interiors brought to you by

BARN'S CAFÉ, JEDDAH AIRPORT

While providing the same high quality and warm welcome, Barn's Café at KAIA is unmistakably different from its other branches in the Kingdom

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BARN'S CAFÉ, FORMULA 1

“At Barn's, we care about enhancing the customer journey, and altavia. odg designed an interior that creates a superior experience”

BARN'S CAFÉ, TAHLIA

BARN'S CAFÉ, TAHLIA

Different, but Unmistakably a Barn’s Café While providing the same high quality and warm welcome, Barn's Café at KAIA is unmistakably different from its other branches in the Kingdom.

The altavia.odg team recognized that Saudi Arabia has a strong 'coffee culture,' particularly among young people who are well-traveled and have a great appreciation of art and design.

They keep up with the current trends and are tough judges when it comes to interior design in their own country's cafés.

Consequently, in keeping with Barn's strategy, the company wanted to ensure that, while the materiality and features of each branch differ, there is a connecting line among all of them, what are known as design vernaculars, which make each branch unique yet unmistakably a Barn's Café. This was especially true at KAIA. “We intended to be different from other branches and wanted to provide an exceptional experience for our customers,” Eng. Omar said. “As you know, the airport is the main gate for many

pilgrims and serves more than 41 million passengers annually, so Barn’s very much needed to take all of this into account and respond accordingly.

It is a different but just as extraordinary an experience as all of our other branches.”

Working with Barn's is obviously a feather in the cap for Altavia. odg, especially when it comes to Saudi clients. The brand is well-established and one of the earliest domestic Saudi specialty coffee brands in the Kingdom, having a nationwide network.

The firm is therefore particularly proud of this partnership, which extends beyond the business aspect, with altavia.odg considering itself a part of the Barn's team. Indeed, it is looking forward to a long, creative, and mutually beneficial collaboration for many years to come.

Eng. Omar is equally happy with the relationship, concluding: “We have received many accolades and a great deal of positive feedback from both our customers and Barn's personnel. We are delighted with the outcome.”

BARN'S CAFÉ, FORMULA 1

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Engaging the Customer and Creating Memories Although each retail store is unique, they all have the same objective: to attract customers and persuade them to make a purchase, and getting it right is a genuine art form. It all starts with understanding the customer in order to get the retail store design right, from initial planning to execution and delivery, resulting in a distinctive space that maximizes sales and commercial prospects for brands and store owners.

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“At one time, sense of place was just for dutyfree and airports, but what we’re doing now is bringing a sense of place to smaller retailers and coffee shops” Today, retail design has almost become entertainment, sitting alongside theater and movies, with the audience becoming part of the narrative. So, when Saudi Projects had the good fortune to sit down with Talar Bardakjian, Creative Director at altavia. odg, an award-winning spatial design and branding consultancy, we first asked her if a store is no longer just a store, but more of a stage where the retail drama plays out?

“That’s 100% true. With the rise of online shopping, retailers have found new ways to excite customers and drive footfall into their stores. This has led the brands to focus on pushing the boundaries of experiential retail, by focusing on creating unique and engaging in-store experiences for their customers. The physical store has become a platform where the customers interact with the brands, engaging the customer, and creating memories,” Talar explains.

This is an approach that produces purposeful shopping experiences, with Talar continuing: “At altavia.odg, we create beautiful spaces, yes, but that is almost secondary because what we really do is craft experiential retail so that people want to return, and that’s really important.

This approach is often referred to as ‘retailtainment’, where the retailer makes sure that the customer understands that this is not just a transactional destination.

In our studio, we try to bring value and meaning to any project we are working on, be it an f&b project in Saudi Arabia or a retail store anywhere else in the world.” altavia.odg has been working with the Barn’s coffee brand, one of the firm’s key clients, since 2019. And this longstanding relationship gave Barn’s the confidence to trust altavia.odg to change the design direction and create something different.

“In one example, we tried to completely change the atmosphere by carrying out extensive research to understand the local environment, which then allowed us to create a space that is memorable for customers.

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Consumers want to know how production works in a brand’s factory and how the packaging is done” This was a successful undertaking and we now have many more stores in the pipeline to do for Barn’s and with each one we are going to bring in new and distinct ideas,” Talar says.

Defining localization and a ‘sense of place’ is a challenge, not unlike defining what makes a great play or ballet. It’s about creating a link to the local culture and, although that sounds simple, is not something that is easy to accomplish for most retailers. As Talar explains, though, it is increasingly important to realize that sense of place, saying: “At one time, sense of place was just for duty-free and airports, but what we’re doing now is bringing a sense of place to smaller retailers and coffee shops. Sometimes it can be literal, and sometimes it can be conceptual, but as a studio, we try not to be overly literal, preferring to take parts of stories and then create a space that gives an idea of the sense of place for that individual outlet.”

Service is the Main Focal Point Every project, of course, is a oneoff, and one recent assignment saw Talar spearhead the design and development of Bahrain Duty-Free, with the client taking an entirely different approach.

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This was a totally different kind of project and was a smooth process in terms of design because the client knew exactly what they wanted. And what they wanted to focus on wasn’t the sense of place, it was the service. They wanted to deliver world-class service to their customers, so the brief was to do something slick, contemporary, and timeless – focused more on the customer journey and the offer in-store that makes the customer feel valued.

“The design approach aimed to create a modern and minimalistic space that prioritizes exceptional services, including personal private VIP rooms and a high-end cigar lounge for travelers seeking a tranquil environment away from the busy airport scene, “ explained Talar. “Additionally, QR codes and user-friendly purchase options were integrated throughout the store to ensure ease of use for customers.

“Moreover, we collaborated closely with our client to ensure that convenience was a key factor in the store's design, implementing features such as online ordering and dedicated self-pickup lockers in arrival stores. Throughout the project, it was crucial to coordinate closely with all stakeholders and manage all aspects of the project to ensure the client's needs and brand coordination were met.

Ultimately, we were delighted to receive feedback from the client indicating their satisfaction with the overall duty-free performance.”

The approach to designing dutyfree stores in airports depends on a thorough understanding of what the airport is looking to achieve, with Talar saying: “Some airports prefer a subtle interpretation of the sense of place of the city or country, while others prefer a more obvious approach. However, it is important to avoid replicating the city/country's iconic features or characteristics in a literal sense.

Instead, the focus should be on interpreting these ideas in a more conceptual and modern manner.

“The starting point for any airport duty-free design project is to conduct a deep dive into understanding the city or country and the airport itself. We often prefer to travel to the location and conduct on-ground research, interacting with the local people, visiting old sites and local buzzing streets to gain a better understanding of the culture and demographics. Design plays a critical role in duty-free stores, but it is equally important to create spaces that appeal to all passengers flying through that city or airport.”

Ticking all the Boxes Retail technology is leaning toward powerful digital customer engagements, but is this approach leaving some customers behind? Is everyone really looking for digital solutions? “I wouldn’t say everyone,” Talar begins, “a lot of people like to go into a store and physically pick out the products they want to buy, but there are other types of clientele who are in a rush and they know what they want, so digital makes sense for them. So we need to provide several offerings to our clients, serving those people who are in a hurry but also consumers who enjoy face-to-face interaction.

We have to tick all of the boxes.

“Some stores, of course, are still keen on a feeling of familiarity and nostalgia. If we go into one of these stores there is face-toface interaction – they focus on customer-centric service. They don’t focus on digital because they believe that digital stops consumers from interacting. When people are making big purchases they want that face-to-face experience with someone they can trust, someone who can answer questions. However, it is essential to use nostalgia in moderation and in a way that is relevant to the target audience. While some customers may appreciate a nostalgic design, others may prefer a more modern and cutting-edge aesthetic. Therefore, the key is to strike a balance between nostalgia and modernity that resonates with the brand and the target audience and creates a positive and memorable shopping experience.

“It depends on the product. When we’re working in a hypermarket like Carrefour, we definitely need to understand the demographic, both people who are busy and others who are more traditional and like to browse around and take their time. It depends on the client and the type of retail we’re designing.”

Consumers Demand Sustainability In terms of branding, sustainability encompasses more than just the green movement.

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It entails developing your brand through long-term marketing, branding, and production practices.

“I would say more and more stores and brands are invested in sustainability because the consumer is increasingly going for brands with a purpose behind them, ones that they know are doing something good for the planet,” Talar says.

“Consumers are no longer interested in brands that are just big names. Instead, they want to know how production works in a brand’s factory and how the packaging is done, so our clients are definitely requesting more and more sustainability, understanding that their customers prefer to purchase products from brands that prioritize environmental consciousness over brands that only create aesthetically pleasing products or packaging.

“This mindset extends to the construction of retail stores too, with customers seeking out brands that show consideration for the environment and the staff who work within the space. As design consultants, we prioritize advising our clients on appropriate zoning and layout strategies that aren’t just customer-centric but also staff-centric as well. So we make sure we create break spaces for the people using that space, which must also be easy to maintain while working. We also like to encourage the retention of existing conditions to make use of existing materials by just uplifting them.

We stay away from developing complex construction details and promote the use of local materials as much as possible, ensuring that all necessary certifications are obtained from our suppliers to make certain that the production of materials and products is not detrimental to our planet.”

Telling Stories in Saudi Arabia At the heart of today’s retail is an enhanced customer experience and altavia.odg is one of the world’s most innovative and creative firms in this fiercely competitive arena, regularly winning work from new clients but also receiving a lot of repeat business.

“Some stores, of course, are still keen on a feeling of familiarity and nostalgia.”

“We are working on quite a few projects at the moment, we are very busy. This includes work on a number of coffee chains throughout Saudi Arabia, as well as big duty-free developments. These projects will be executed this year.

We have a lot of projects all over the world, but in the Middle East most of our clients are currently in Saudi Arabia, and we’re very happy about that,” Talar says.

Looking to the future, Talar believes that there will be four primary challenges and opportunities in the coming years, incorporating: A shift towards online shopping: With the rise of e-commerce, more and more customers may prefer to shop for duty-free products online rather than in physical stores. Travel retailers will need to adapt and find ways to provide a seamless omnichannel experience for their customers.

Changing consumer preferences: As consumer preferences and behaviors evolve, travel retailers will need to keep up with the latest trends and adapt their offerings accordingly. For example, younger generations may have different expectations when it comes to the products and experiences they seek from travel retailers.

Competition from other channels: Travel retailers are not only competing with other duty-free stores but also with other retail channels such as local stores and online marketplaces. To stay competitive, travel retailers may need to differentiate themselves by offering unique products, experiences or services.

Sustainability concerns: As consumers become increasingly aware of the impact of their actions on the environment, travel retailers

will need to prioritize sustainability in their operations. This may include reducing waste, using ecofriendly materials and promoting responsible consumption.

Finally, we asked Talar why so many companies and organizations choose to work with altavia.odg; what is the secret behind the firm’s success? Talar needs no time to think, responding instantly: “What we’re good at is retail design and travel retail design, and what makes us different from other agencies in the region is that our priority is thinking about our client, their target audience, how they increase sales, how they bring in a story or purpose to their brand.

“Rather than just thinking about aesthetics, we think about the strategy and the client, and together both of these steps make the project successful. We have a team that has a lot of background in retail design too. Finding such people in the region has been really quite difficult. However, we have persisted, handpicking our staff, all of whom have degrees in retail or considerable retail experience. We’re in Saudi Arabia, we’re really specialized, and we’re enjoying working with such ambitious and forwardlooking clients,” Talar concludes.

“Rather than just thinking about aesthetics, we think about the strategy and the client, and together both of these steps make the project successful”