Issuu

ISSUE 44

JULY - AUGUST 2026 / ISSUE 67

HALLIBURTON DRIVES SAUDI UNCONVENTIONAL GAS GROWTH TEEF NAJD GROUP BUILDING SAUDI ARABIA

TURNING IDEAS INTO MARKET SUCCESS

HONEYWELL ADVANCES INFRASTRUCTURE INTELLIGENCE

EDITOR'S Foreword 03

SAUDI ARABIA ENTERING Q4 WITH PURPOSE AND PACE AS WE MOVE THROUGH THE HEIGHT OF SUMMER, MOMENTUM ACROSS SAUDI ARABIA SHOWS NO SIGN OF SLOWING. Transformational projects continue to advance at pace, driven by Vision 2030, strategic investment, and an unwavering commitment to innovation. With the final quarter approaching, the Kingdom is balancing immediate delivery with a clear focus on long-term value. In this issue, we examine the people, projects, and partnerships helping shape that future. Our Cover Story places energy at the forefront, exploring how Halliburton is powering Saudi Arabia’s unconventional gas future. As the Kingdom strengthens energy security and expands its resource base, technology, specialist expertise, and local capability will be fundamental to unlocking new opportunities. That commitment to capability is equally evident across industry. MUSCO’s new Dammam facility strengthens regional manufacturing, while Volvo CE is advancing smarter construction through innovation. Teef Najd Group demonstrates how integrated expertise is helping deliver the scale, complexity and ambition of Saudi Arabia’s development agenda. Growth depends not only on what businesses build, but on how effectively they connect with their markets. Our feature on tpg.media, the official marketing partner for GCC entrepreneurs, examines the growing importance of visibility, branding, and strategic communications in turning ambition into sustainable business growth. Infrastructure remains another cornerstone of transformation. AtkinsRéalis’ contribution to Saudi Arabia’s metro development highlights the engineering expertise required to deliver world-class mobility solutions and create more connected, efficient cities. These investments will have an impact far beyond transport, influencing how communities live, work, and interact with the urban environment. Our Project Focus explores how Vision 2030 investment is reshaping Al Baha through sustainable urban transformation. In Giga Projects, The Red Sea highlights the power of inclusive tourism and regenerative hospitality, while King Salman Park reimagines urban living at scale. Kerten Hospitality reinforces why long-term value will define Saudi Arabia’s next generation of destination developments. Beyond the Kingdom, Spectrum Media’s event coverage considers the role of global investors, industry leaders, and innovators in supporting Syria’s rebuilding and economic growth. As Saudi Arabia enters the final quarter of the year, the focus continues to shift from vision to execution across every sector of the economy. Welcome to the latest issue of Saudi Projects..

Rod Millington EDITOR

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04 Contents

MUSCO

EXPANDS SAUDI MANUFACTURING FOOTPRINT FEATURES

VOLVO CE POWERS SMARTER CONSTRUCTION

ATKINSRÉALIS ADVANCES SAUDI MOBILITY

POWERING SYRIA'S ECONOMIC REBUILDING

BEC BUILDING BEYOND EXPECTATIONS

Contents 05

TPG.MEDIA

TURNING IDEAS INTO MARKET SUCCESS ALSO IN THIS ISSUE

BUILDING DESTINATIONS THAT ENDURE

RED SEA BEYOND SIGHT, BEYOND LIMITS

KING SALMAN PARK TRANSFORMS RIYADH

GRUNDFOS OPTIMISING SAUDI DATA CENTRES

08 NEWS

STARLINK ELEVATES CONNECTIVITY IN PRIVATE AVIATION High-speed onboard internet is becoming

The shift is being accelerated by technologies

Reuters reported this month that Starlink

an expected passenger experience.

such as Starlink, the satellite internet service

had signed 11 new airline customers

High-speed onboard connectivity is

developed by SpaceX, which provides high-

during the year and had contracts covering

moving from a premium extra towards

speed, low-latency connectivity. In aviation,

more than 7,000 aircraft, highlighting how

an expected part of the private aviation

it is increasingly being used to improve the

quickly high-speed satellite connectivity

experience, particularly as passengers

onboard internet experience for passengers

is moving from a niche feature towards

grow used to being always connected.

who want to work, communicate, stream

a mainstream passenger expectation.

READ FULL ARTICLE HERE

content or join live meetings during flights.

HYDROGEN AND DEVELOP RENEWABLE ELECTRICITY EXPORT PROJECTS Government approval grants ACWA exclusive rights to export green hydrogen and derivatives worldwide. Acwa, the world’s largest private water desalination company, a leader in the energy transition, and a first mover into green hydrogen at scale has received government approval granting the Company the exclusive right to export green hydrogen and its derivatives produced in the Kingdom of Saudi Arabia to international markets, including green ammonia, green methanol and green fuels. Accelerating the development of a diversified, low-carbon economy under Vision 2030 The approval comes as global demand for clean molecules accelerates and as Saudi Arabia moves to convert its READ FULL ARTICLE HERE

renewable resource advantage into long-term export revenues.

NEWS 09

SAUDI WATER AUTHORITY OPENS GLOBAL INNOVATION PRIZE

Fourth edition welcomes worldwide

from around the world, reinforcing Saudi

need for practical innovations is increasing to

water innovators; applications

Arabia’s position as a global platform that

address water scarcity, rising demand, climate

close 30 September 2026.

brings together expertise and talent to develop

change, and improve the efficiency of water

The Saudi Water Authority has launched

practical solutions to water challenges.

production, treatment, and reuse. It provides

the fourth edition of the Global Prize for

innovations is increasing to address

an international pathway for transforming

Innovation in Water (GPIW), The prize is open to

water scarcity, rising demand and

promising ideas into solutions that benefit

innovators, researchers, startups, universities,

efficiency of water production

people, development, and the environment.

technology developers, and entrepreneurs

The prize comes at a time when the global READ FULL ARTICLE HERE

SAUDIA CARGO LAUNCHES RIYADH–MELBOURNE FREIGHTER ROUTE New direct link boosts Australia

official launch of a new scheduled route

the Kingdom and the Australian market.

trade with 100-ton capacity.

connecting Riyadh (RUH) to Melbourne

Boeing 747-400 freighter, which provides cargo capacities exceeding 100 tons

Saudia Cargo, the leading national air

(MEL), Australia. Effective from 25 July,

cargo carrier in the Kingdom of Saudi Arabia,

this new route marks a major milestone

has announced a significant expansion of

in the company’s strategic expansion,

its international flight network with the

establishing a direct air bridge between

READ FULL ARTICLE HERE

10 PIF News

PIF PARTNERS WORLD BANK INSTITUTIONS MoUs support investment, job creation and

member institutions of the World Bank Group

opportunities with PIF portfolio companies in

economic growth across emerging markets.

(WBG), today announced the signing of two

Saudi Arabia and other emerging markets.

PIF, together with the International Finance

Memorandums of Understanding (MoUs) to

Corporation (IFC) and the Multilateral

facilitate overall economic development, help

Investment Guarantee Agency (MIGA), two

create quality jobs, and support investment

READ FULL ARTICLE HERE

PIF AND EXIM UNLOCK $15BN FINANCE MoU supports eligible portfolio companies

to procure U.S.-origin goods and services.

since 2017 totals $65 billion, helping to

buying U.S. goods and services.

The MoU builds on PIF’s other partnerships

contribute $35 billion to U.S. GDP.

PIF and the Export-Import Bank of the United

with select export credit agencies in

PIF and EXIM will explore opportunities

States (EXIM) have signed a Memorandum

priority markets. PIF’s capital-raising

in a range of sectors, including advanced

of Understanding (MoU) to strengthen

strategy utilizes diverse funding sources

technology, aerospace industries,

financial cooperation and expand trade and

and a range of financial instruments.

infrastructure, future mobility, water

investment opportunities. The MoU creates

The U.S. is PIF’s top international

security, and minerals essential

a framework of long-term financing of up to

market. Procurement from the U.S.

to advanced manufacturing.

$15 billion for eligible PIF portfolio companies

by PIF and its portfolio companies READ FULL ARTICLE HERE

PIF News 11

PIF, I SQUARED TARGET $2 BILLION ASSETS MoU advances investment in PIF-owned real estate and infrastructure assets. PIF and I Squared Capital (“I Squared”), a leading independent global infrastructure investment manager, today announced the signing of a Memorandum of Understanding (“MoU”) for I Squared to pursue the deployment of up to $2 billion in real estate and infrastructure assets owned by PIF and its portfolio companies. PIF identifies opportunities in both digital infrastructure and district cooling PIF and I Squared will work closely with PIF portfolio companies to identify opportunities in both digital infrastructure and district cooling, READ FULL ARTICLE HERE

both critical enablers of the real estate sector.

BROOKFIELD LAUNCHES $2 BILLION MIDDLE EAST FUND PIF anchors new private equity

raising approximately $2 billion from a group of

investment opportunities across a range of

fund targeting Saudi Arabia and

strategic anchor investors comprising PIF and

sectors including financial, business and

wider regional growth.

other global and regional institutional partners.

consumer services, industrials, technology

Brookfield today announced the first close

Targets allocating 50% of its investments

and healthcare. Capital from the fund will

of PIF-anchored Brookfield Middle East

in Saudi ArabiaBMEP leverages Brookfield’s

be allocated to investments in the Middle

Partners (“BMEP”), a new private equity fund

expertise through its offices in Riyadh and

East with a focus on Gulf Cooperation

dedicated to investing in businesses based in

across its broader global network to pursue

Council (GCC) in high-growth markets.

Saudi Arabia and the wider Middle East region,

buyouts, minority growth equity and other READ FULL ARTICLE HERE

12 Appointments

Hamzeh Al Shala – Ford Motor Company Hamzeh Al Shala has been appointed

In his new role, he will lead Ford's aftersales

Aftersales Regional Director for Saudi Arabia

strategy across Saudi Arabia and North Africa,

and North Africa at Ford Motor Company.

focusing on enhancing customer satisfaction, strengthening dealer support, improving parts

Bringing extensive expertise in automotive

availability, and driving service excellence.

aftersales operations, customer experience,

CONNECT ON LINKEDIN

dealer performance, and service

His appointment reinforces Ford's commitment

excellence, Hamzeh has built a strong

to delivering a world-class ownership

reputation for delivering operational

experience while supporting continued

improvements across regional markets.

business growth throughout one of its most strategically important regions.

Ahmad Al Dawood – Saudi Arabia Ministry of Finance Ahmad Al Dawood has been appointed

will oversee HR services, workforce planning,

General Manager of HR Services at

employee development, and organizational

Saudi Arabia's Ministry of Finance.

performance across the Ministry.

With extensive experience in human resources leadership, organizational

His appointment aligns with Saudi Arabia's

development, and talent management.

ongoing public sector transformation initiatives under Vision 2030, where enhancing

CONNECT ON LINKEDIN

Ahmad has built a strong reputation for

government capabilities and attracting

developing modern HR strategies that support

high-caliber talent remain key priorities.

institutional excellence. In his new role, he

Omar Alzaim – Goldman Sachs Goldman Sachs has appointed Omar

His appointment reflects Goldman Sachs'

Alzaim as Chief Executive Officer for

continued expansion within the Kingdom

Saudi Arabia, reinforcing the firm's long-

as Saudi Arabia accelerates economic

term commitment to one of the region's

diversification under Vision 2030. As CEO,

fastest-growing financial markets.

Omar will oversee the firm's operations in Saudi Arabia while strengthening client

A highly respected investment banker

relationships and supporting investment

with extensive experience in corporate

opportunities across public and private sectors.

finance, mergers and acquisitions, and CONNECT ON LINKEDIN

capital markets, Omar has played a

His leadership is expected to further enhance

significant role in advising major Saudi

Goldman Sachs' presence within the Kingdom's

organizations on strategic transactions.

rapidly evolving financial landscape.

Appointments 13

Alberto Ortega – Yanmar Compact Equipment EMEA Alberto Ortega has been appointed Commercial Director at Yanmar Compact

He joins Yanmar from AUSA, where he

Equipment EMEA, effective 1 July 2026.

oversaw sales, aftermarket, spare parts, marketing and product management across

CONNECT ON LINKEDIN

Marking an important step in the company's

international markets. In his new role, he

strategy to strengthen its commercial

will focus on enhancing dealer partnerships,

organization across Europe, the Middle East and

improving commercial execution and

Africa. Based in Spain, Alberto brings more than

supporting sustainable, customer-focused

20 years of international commercial leadership

growth throughout the EMEA region.

experience in the compact equipment sector.

Amith Shetty – Ford Middle East and North Africa Ford Motor Company has appointed Amith

important markets while driving sales growth,

Shetty as Managing Director for Saudi

customer satisfaction, and network expansion.

Arabia, the Levant, and North Africa. His appointment reflects Ford's continued

CONNECT ON LINKEDIN

Amith brings extensive regional

investment across the Middle East as

automotive leadership experience,

demand grows for advanced mobility

having successfully managed business

solutions and commercial vehicles. Amith

growth, dealer development, customer

will play a key role in strengthening Ford's

engagement, and commercial operations

regional presence while supporting the

across multiple international markets.

company's long-term growth strategy.

In his expanded role, he will oversee Ford's strategic operations throughout these

Bader Almadi – Cisco Saudi Arabia Cisco has appointed Bader Almadi as

supporting the development of advanced

Vice President for Saudi Arabia, where

AI infrastructure, cloud connectivity, and

he will lead the company's strategic

next-generation digital networks.

growth across the Kingdom. His appointment reflects Cisco's

CONNECT ON LINKEDIN

Bader brings considerable experience in

continued investment in the Kingdom as

technology leadership, digital infrastructure,

organizations increasingly adopt artificial

cybersecurity, and enterprise networking. In

intelligence and smart technologies.

his new role, he will focus on strengthening Cisco's position within Saudi Arabia while

14 Appointments

Geraldine McCafferty – British Embassy UAE Geraldine McCafferty has been appointed

standing strategic relationship between

as the United Kingdom's new Ambassador

the UK and the UAE, with a strong

to the United Arab Emirates.

focus on trade, investment, innovation, sustainability, and regional cooperation.

A distinguished member of the UK Diplomatic

CONNECT ON LINKEDIN

Service, Geraldine brings extensive diplomatic

Her appointment reflects the continued

experience gained through senior international

importance of bilateral ties between both

appointments and leadership roles within the

nations, particularly across business,

Foreign, Commonwealth & Development Office.

infrastructure, education, and technology.

She succeeds in strengthening the long-

Ayman AlGhamdi – Microsoft Arabia Microsoft has appointed Ayman AlGhamdi

As President, he will oversee Microsoft's

as President of Microsoft Arabia, reinforcing

operations across the Kingdom while

the company's commitment to accelerating

driving adoption of artificial intelligence,

digital transformation across Saudi Arabia.

cloud technologies, cybersecurity, and digital skills development.

Ayman brings extensive leadership experience in technology, cloud computing, digital

His appointment aligns closely with Saudi

innovation, and enterprise transformation.

Arabia's Vision 2030 ambitions to become

Throughout his career, he has successfully

a global digital economy, with Microsoft

led major initiatives supporting both

continuing to play a significant role in

public and private sector organizations.

enabling government modernization and private sector innovation.

CONNECT ON LINKEDIN

Matteo Bavaresco – Ducab Matteo Bavaresco has been appointed

company continues to strengthen its position

Group Chief Executive Officer of Ducab,

as a leading provider of energy solutions

bringing extensive international

across the Middle East and beyond.

leadership experience in the energy, manufacturing, and industrial sectors.

Matt is expected to drive innovation, enhance operational performance,

CONNECT ON LINKEDIN

Throughout his career, he has successfully

and support the company's long-term

led business transformation initiatives,

strategic ambitions while reinforcing

operational excellence programs, and

its commitment to supporting regional

sustainable growth strategies across global

infrastructure and industrial development.

markets. His appointment comes at an important stage in Ducab's expansion as the

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COVER STORY - HALLIBURTON

HALLIBURTON POWERS SAUDI ARABIA'S UNCONVENTIONAL GAS FUTURE LONG-TERM ARAMCO CONTRACT ADVANCES JAFURAH'S UNCONVENTIONAL GAS AMBITIONS AND LOCAL ENERGY CAPABILITIES.

COVER STORY - HALLIBURTON

alliburton has secured a landmark

gas production while reducing domestic

long-term contract from Saudi

reliance on crude oil for electricity generation.

Aramco to provide integrated stimulation and

First intelligent fracturing platform deployed in Saudi Arabia

completion services for one of the Kingdom's

ADVANCED SCOPE OF WORK

most ambitious energy developments, the

Under the contract, Halliburton will provide

Jafurah unconventional gas program. The

a fully integrated package of stimulation

award reinforces Halliburton's strategic

and completion services that are essential

Halliburton will also utilize advanced data

partnership with Aramco while supporting

to developing unconventional shale

analytics to continuously optimize production

Saudi Arabia's Vision 2030 objective of

gas reservoirs. Unlike conventional gas

performance, improve operational efficiency,

diversifying its energy portfolio through

fields, unconventional reservoirs require

and reduce overall development costs.

increased natural gas production.

sophisticated engineering techniques

The multi-year agreement will see Halliburton

to unlock trapped hydrocarbons from

A key feature of the contract is the

low-permeability rock formations.

deployment of Halliburton's OCTIV® Auto Frac

deploy advanced hydraulic fracturing, well

service together with its Sensori™ fracture

completion, and digital technologies designed

The company's responsibilities include

monitoring system, creating the first fully

to maximize gas recovery from unconventional

hydraulic fracturing (fracking), well completion

integrated intelligent fracturing platform to

reservoirs. The project represents another

services, intelligent stimulation technologies,

be introduced in Saudi Arabia. The digital

significant milestone in Saudi Arabia's drive

real-time digital monitoring, and automated

solution enables engineers to monitor fracture

to become a global leader in unconventional

fracturing operations across multiple wells.

performance in real time, allowing immediate

COVER STORY - HALLIBURTON

adjustments during operations to improve

Aramco estimates that Jafurah contains

well productivity and maximize gas recovery.

approximately 229 trillion cubic feet of raw

gas, together with around 75 billion barrels of Operations are scheduled to commence

condensate and significant quantities of natural

during the third quarter of 2026, supporting

gas liquids. Once fully developed, the basin

Aramco's accelerated unconventional

is expected to dramatically increase Saudi

gas development program.

Arabia's domestic gas production capacity. The project plays a vital role in supporting

Jafurah holds 229 trillion cubic feet of gas

Saudi Arabia's transition toward cleaner energy by replacing crude oil currently used in power generation with natural gas. This shift allows more crude oil to be exported while lowering domestic carbon emissions

UNLOCKING THE POTENTIAL

and providing feedstock for the Kingdom's

OF THE JAFURAH BASIN

rapidly expanding petrochemical industry.

The contract centers on the development of the Jafurah Basin, widely regarded as

Jafurah is also expected to supply natural

one of the world's largest unconventional

gas for future hydrogen production and

gas resources outside North America.

support the country's growing industrial

Stretching approximately 170 kilometers in

and manufacturing sectors, making it one

length and covering around 17,000 square

of the most strategically important energy

kilometers in Saudi Arabia's Eastern Province,

developments under Vision 2030.

Jafurah represents a cornerstone of the Kingdom's long-term energy strategy.

Contract strengthens local manufacturing and workforce development

INVESTING IN SAUDI ARABIA'S INDUSTRIAL FUTURE Beyond technology deployment, Halliburton's contract demonstrates a long-term commitment to Saudi Arabia's localization agenda. The company plans to expand its local manufacturing

COVER STORY - HALLIBURTON

capabilities, strengthen domestic supply

The agreement will also contribute to

with the Kingdom's In-Kingdom Total Value

chains, and increase investment in Saudi-

workforce development through specialized

Add (IKTVA) program, which encourages

based operations to support the scale of

training, technical knowledge transfer,

international companies to localize

Aramco's unconventional gas program.

and employment opportunities for Saudi

manufacturing, services, and expertise.

nationals. These initiatives align closely

COVER STORY - HALLIBURTON

Digital technologies optimize unconventional gas production

Halliburton has maintained operations in

play a central role in unlocking one of

Saudi Arabia for more than 80 years, and the

the world's largest shale gas resources.

latest investment further strengthens its role

Together, the project reinforces Saudi

as one of Aramco's key technology partners. By

Arabia's ambition to become a leading

combining advanced digital solutions with local

global gas producer while supporting

manufacturing and workforce development,

energy security, economic diversification,

the company is helping to build a more resilient and technologically advanced energy sector. SUPPORTING VISION 2030

Powering Saudi Arabia’s Shale Gas Future

The contract represents far more than another upstream services award. It reflects Saudi Arabia's commitment to developing unconventional gas resources using world-class technology while creating long-term economic value through

and sustainable industrial growth. HALLIBURTON

localization and industrial development. As Jafurah moves toward full production, Halliburton's expertise in intelligent well stimulation and digital optimization will

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24 INDUSTRY SECTOR - MUSCO LIGHTING

MUSCO EXPANDS SAUDI MANUFACTURING FOOTPRINT NEW DAMMAM FACILITY STRENGTHENS REGIONAL PRODUCTION AND SUPPORTS SAUDI SPORTS AMBITIONS.

INDUSTRY SECTOR - MUSCO LIGHTING 25

INDUSTRY SECTOR - MUSCO LIGHTING

audi Arabia's drive to expand its manufacturing capabilities and invest

in world-class sports infrastructure has received another boost with Musco's new manufacturing facility in Dammam. The investment reinforces the Kingdom's industrial growth while supporting Vision 2030's ambitions to develop recreation, community sports, and major international sporting venues.

"This investment in our team and facilities supports Saudi Arabia's focus on recreation and sports as a key part of their future," said Musco CEO Jeff Rogers. "We're especially honored to be a part of building youth recreation across the country because we know it offers so many important life lessons." complemented by a 34,000-square-meter

major stadiums and sporting venues across

(six-acre) yard dedicated to shipping, receiving,

Saudi Arabia and the wider Middle East.

The newly opened facility features a

and inventory. The site will manufacture

5,600-square-meter (60,300-square-

advanced lighting solutions for projects

The Ministry of Investment of Saudi Arabia

foot) manufacturing and office building,

ranging from community recreation fields to

(MISA) and MODON, the authority responsible

INDUSTRY SECTOR - MUSCO LIGHTING

"I'm excited about the opportunities our new facility will provide," Jeff shared. "Musco has been involved in lighting projects in Saudi Arabia, and this location expands our team and capabilities in our first manufacturing facility in the Middle East Region."

JEFF ROGERS, CEO MUSCO

for industrial cities and technology zones,

also working alongside the Saudi Arabian

played a key role in establishing the facility

Football Federation to promote grassroots

by assisting Musco with industrial site

football development. Earlier this year, a

selection, regulatory approvals, licensing,

Musco Mini-Pitch™ modular system was

and coordination with local authorities.

commissioned at Al-Samhaniah Field in Diriyah, creating a safe, accessible playing

Production is already underway, with the

environment for local communities.

Dammam facility reaching several significant milestones during 2026. In March, the team

Designed for urban areas with limited

successfully manufactured its first electrical

space, each Musco Mini-Pitch™ serves

component enclosure, which will be installed

an average of 10,000 children annually,

at the King Abdulaziz Horse Center in

with additional installations planned

Riyadh. The factory-assembled, pre-wired

to further strengthen youth recreation

cabinet houses the drivers and control gear

opportunities across the Kingdom.

required for Musco's lighting systems and forms a key component of the company's

With more than 50 years of experience and

proprietary Light-Structure System™ poles.

projects spanning 135 countries, Musco continues to invest in local manufacturing,

In June, the first lighting fixtures rolled

innovation, and technology that support

off the production line, marking another

Saudi Arabia's growing portfolio of world-class

important step in expanding Musco's

sports and infrastructure developments.

regional manufacturing capabilities. Musco's lighting systems are already illuminating several landmark projects across the Kingdom, including the Jeddah Corniche

MUSCO LIGHTING

Circuit, King Fahd Sports City Stadium, King Abdulaziz Equestrian, and Al Jawhara Stadium. Looking ahead to Saudi Arabia hosting the FIFA World Cup™ in 2034, Musco is

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INDUSTRY SECTOR - VOLVO CE POWER

VOLVO CE POWERS SMARTER SAUDI CONSTRUCTION ADVANCED EXCAVATORS AND ELECTRIC LOADERS DRIVE PRODUCTIVITY, EFFICIENCY, AND SUSTAINABILITY ACROSS SAUDI PROJECTS.

s Saudi Arabia accelerates the

improvements. Extensive field testing has

The machines are equally focused on

delivery of Vision 2030’s ambitious

demonstrated higher productivity, enhanced

operator performance. Spacious ergonomic

infrastructure, industrial, and giga-project

fuel efficiency, and greater reliability

cabs, intuitive controls, and Volvo Dig Assist

developments, construction companies

compared with comparable machines,

technology enable operators to excavate,

are increasingly seeking equipment that

helping contractors complete more work

grade, and trench with greater precision

delivers greater productivity, lower operating

while reducing total operating costs.

while reducing rework and unnecessary fuel

costs, and improved sustainability. Volvo

consumption. Advanced digital guidance

Construction Equipment (Volvo CE) is

FUEL EFFICIENCY IMPROVES BY UP TO 15%

also enhances jobsite safety by helping

meeting these demands with its latest

Engineered for Saudi Arabia’s extreme

operators avoid restricted areas and

generation of excavators and the innovative

temperatures, dusty conditions, and

complete tasks accurately the first time.

L120 Electric wheel loader, providing

challenging terrain, the excavators feature

solutions designed for the region’s most

reinforced boom and arm structures, improved

ELECTRIC PERFORMANCE WITHOUT

demanding operating environments.

hydraulic performance, and upgraded

COMPROMISING PRODUCTIVITY

engine technology that delivers fuel savings

Complementing the excavator range is

BUILT FOR SAUDI ARABIA’S

of up to 15%. Lower fuel consumption

Volvo CE’s L120 Electric wheel loader,

TOUGHEST CONDITIONS

not only reduces operating expenses but

which is demonstrating that electrification

Built specifically to withstand the harsh

also minimizes engine wear, extending

is becoming a practical reality for

conditions of the Middle East, Volvo CE’s new

machine life while helping project owners

construction operations across the Middle

generation of excavators combines proven

achieve greater return on investment.

East. The fully electric machine delivers

durability with significant performance

performance comparable to its diesel

INDUSTRY SECTOR - VOLVO CE POWER

counterpart while offering zero exhaust

These capabilities are particularly relevant

responsibility can successfully work hand

emissions during operation, significantly

for Saudi Arabia’s expanding portfolio of

in hand to build the Kingdom’s future.

lower noise levels, and substantially

smart cities, industrial developments,

reduced maintenance requirements.

logistics hubs, ports, and infrastructure

Discover how Volvo Construction Equipment is

projects, where reducing emissions and

helping transform Saudi Arabia’s construction

LOWER OPERATING COSTS,

improving operational efficiency are becoming

industry with innovative, fuel-efficient, and

GREATER LONG-TERM VALUE

increasingly important alongside productivity.

sustainable machinery. Explore the latest

equipment solutions and connect with your

Electric provides between five and nine hours

Supported by Volvo CE’s regional dealer

local Volvo CE team to learn more about

of operation depending on the application,

network, including comprehensive

maximizing productivity on your next project.

with flexible charging options that allow

training, technical expertise, aftersales

operators to recharge overnight or top up

service, and flexible financing solutions,

during scheduled breaks. Analysis shows

contractors across Saudi Arabia are well

the machine reaches cost parity with its

positioned to maximize uptime while

diesel equivalent after approximately 10,000

investing in equipment that supports

operating hours, while maintenance costs are

both today’s construction requirements

around 45% lower throughout its lifecycle. By

and tomorrow’s sustainability ambitions.

20,000 operating hours, cumulative savings

Together, Volvo CE’s latest excavators and

can equal the value of an additional machine,

electric wheel loader demonstrate how

creating a compelling long-term business case.

innovation, efficiency, and environmental

VOLVO CE POWER

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INDUSTRY SECTOR - TEEF NAJD GROUP

BUILDING SAUDI ARABIA THROUGH INTEGRATED EXPERTISE

DIVERSIFIED SAUDI GROUP DELIVERS MANUFACTURING, CONTRACTING, AND LANDMARK CONSTRUCTION SOLUTIONS.

INDUSTRY SECTOR - TEEF NAJD GROUP

or nearly five decades, Teef Najd

than relying on external suppliers, the group

Group has established itself as one

 The Commercial Sector was among

combines manufacturing, material supply,

the group's earliest business divisions

of Saudi Arabia's leading diversified business

engineering, and contracting capabilities,

and continues to supply high-quality

groups, bringing together manufacturing,

enabling greater quality control, shorter

construction materials and specialist

contracting, commercial trading, and

delivery times, and improved project

products across the Kingdom. Its focus

specialized construction services under a single

coordination. This integrated approach

on premium products and customer

organization. Founded in 1977, the Riyadh-

has positioned the company as a trusted

service has enabled the company to

headquartered company has grown from its

partner for government developments,

establish long-term relationships with

industrial roots into a group of more than

hospitality projects, educational institutions,

contractors, developers, and consultants

24 companies, serving projects throughout

cultural landmarks, and commercial

the Kingdom while exporting products to 88

developments throughout Saudi Arabia.

countries through an extensive network of

working on projects of every scale.  The Contracting Sector represents one of the group's most recognizable business

strategic partners. Today, the group continues

The company's operations are organized

units. Supported by ten specialized

to align its growth with Saudi Arabia's Vision

into three primary business sectors which is

building material factories, Teef Najd

2030 by delivering locally manufactured

commercial, contracting, and industrial.

Contracting delivers comprehensive

building materials, engineering expertise, and turnkey construction solutions. One of Teef Najd's greatest strengths lies in its vertically integrated business model. Rather

construction services while benefiting

Over 24 companies driving Saudi industrial growth

from in-house manufacturing capabilities. This combination allows the company to maintain consistent product quality, improve scheduling efficiency, and

INDUSTRY SECTOR - TEEF NAJD GROUP

meet demanding project timelines.  Supporting both divisions is the Industrial Sector, which forms the manufacturing backbone of the organization. The group operates one of the Kingdom's major production facilities together with natural stone quarries, producing materials that are supplied to both domestic and international markets.

Integrated contracting and manufacturing expertise since 1977 The company's capabilities are reflected in

Looking ahead, Teef Najd continues to expand

an impressive portfolio of landmark Saudi

its capabilities while strengthening its position

Teef Najd's manufacturing portfolio is

projects. Among its notable developments

as a comprehensive construction and industrial

equally diverse. Its companies include

are work associated with the Narcissus

partner. Recent industry presentations

specialist operations producing natural stone,

Hotel, the King Abdulaziz Public Library, the

emphasize the group's continued investment

marble and granite products, architectural

Saudi National Museum, Princess Nourah

across contracting, fit-out solutions, landscape

finishes, electrical insulating paints, coated

bint Abdulrahman University, Al Ameen

development, manufacturing, and integrated

metal roofing systems, decorative flooring

Mosque, and Shaqra Theater. These projects

construction services, reflecting its ambition

solutions, and bamboo roofing systems.

demonstrate the group's experience across

to support the next generation of Saudi

These capabilities enable the group to

hospitality, education, cultural, civic, and

infrastructure and real estate projects.

supply everything from raw construction

religious developments, highlighting its

materials through to premium architectural

ability to deliver specialized materials and

As Saudi Arabia accelerates the delivery of

finishes for high-end developments.

construction expertise for some of the

Vision 2030 giga projects and nationwide

Kingdom's most recognized destinations.

infrastructure investment, companies capable of combining manufacturing excellence with construction expertise will play an increasingly important role. With nearly 50 years of experience, a diversified portfolio of specialist companies, and an integrated approach to project delivery, Teef Najd Group remains well positioned to contribute to the Kingdom's evolving built environment for decades to come.

TEEF NAJD GROUP +966 9200 11183 VISIT WEBSITE EMAIL US

INDUSTRY SECTOR - IDEAS MADE REAL

TURNING IDEAS INTO MARKET SUCCESS TPG.MEDIA OFFICIAL MARKETING PARTNER EMPOWERING GCC ENTREPRENEURS WITH VISIBILITY, BRANDING AND GROWTH.

INDUSTRY SECTOR - IDEAS MADE REAL

deas Made Real has named

in 1997, tpg.media operates from the UK,

multilingual website development, SEO, high-

tpg.media as its official marketing

UAE, Saudi Arabia, Syria, and Indonesia. The

quality company brochures and coffee-table

and media partner, bringing professional

agency offers a complete 360° marketing

books, social media strategy and content,

marketing know how and market visibility to

capability tailored for both English and

professional photography, videography,

the programme’s young GCC entrepreneurs.

Arabic audiences. Its specialist services

time-lapse, and targeted media distribution

include corporate and product branding,

through its extensive industry network.

With a strong regional presence and over 25 years of experience, tpg.media will help the winning start up turn strong ideas and working prototypes into compelling, marketable ventures that stand out to investors, customers, and industry stakeholders. An independent publishing, design, branding, and full-service media agency established

“Marketing isn’t an afterthought, it’s part of building a real business. tpg.media brings the professional execution, regional expertise, and creative muscle our founders need to move from prototype to market traction. Their ability to tell authentic stories makes them the perfect partner for Ideas Made Real.” Gary Young, Founder and CEO, Avela Global

SIMON LEWIS - VISTAGE INTERNATIONAL CHAIR, EDDIE RAYNER - MANAGING DIRECTOR AT TPG MEDIA, ZHUPAR TELEUBAYEVA MANAGING DIRECTOR, AVELA GROUP MIDDLE EAST, GARY YOUNG - FOUNDER AND CEO, AVELA GLOBAL

INDUSTRY SECTOR - IDEAS MADE REAL

For the eventual winner, tpg.media will support brand positioning, visual identity, storytelling, and early promotional materials that strengthen their showcase presence. They will also receive ongoing execution support, including digital strategy, campaigns, content strategy, media placement, and lead-generation initiatives to accelerate customer acquisition, investor interest, and scalable growth across the GCC and international markets. tpg.media joins a select group of specialist partners supporting the full Ideas Made Real journey: Avela Global (venture development and prototyping), STRATEGISE™️ (business

GARY YOUNG, FOUNDER AND CEO, AVELA GLOBAL

planning and execution), and VISTAGE UAE



(leadership mentoring and governance).

from prototype to market. 

Together, these partners ensure that

360° branding and media support Helping entrepreneurs attract investors, customers, and lasting growth.

Ideas Made Real delivers on its promise, not just ideas, but investable, scalable businesses ready for the real world. For further information about tpg. media and its various platforms and

IDEAS MADE REAL

services, visit www.tpg.media

+971 58 683 3224



Turning innovative ideas into investable, market-ready businesses.



Professional marketing expertise driving GCC startup success.

VISIT WEBSITE

INFRASTRUCTURE - ATKINSRÉALIS

ATKINSRÉALIS DRIVING SAUDI ARABIA'S METRO TRANSFORMATION ENGINEERING WORLD-CLASS MOBILITY SOLUTIONS TRANSFORMING SAUDI ARABIA'S TRANSPORT FUTURE.

INFRASTRUCTURE - ATKINSRÉALIS

s Saudi Arabia accelerates its

operations support to deliver transportation

Among these landmark projects, none

Vision 2030 ambitions, world-class

networks that are not only technically

better illustrates the company's contribution

advanced but also sustainable and resilient.

to Saudi Arabia's future than the Riyadh

transportation infrastructure has become one of the Kingdom's defining priorities. Among

Metro, one of the largest fully automated

the engineering firms helping to reshape urban mobility is AtkinsRéalis, a global engineering, design, project management, and professional services company with more than 100 years of international experience and a longstanding presence across the Middle East.

As Campbell Gray, CEO of AtkinsRéalis Middle East & Africa, explains: "Mobility is no longer about getting from point A to point B. It is becoming the foundation for how cities grow, how economies function, and how communities stay connected."

Operating throughout Saudi Arabia, the UAE, Qatar, Bahrain, Oman, Kuwait, and Egypt, AtkinsRéalis has played a pivotal role in delivering some of the region's most complex transport infrastructure, including the Riyadh Metro, Dubai Metro, Etihad Rail, Qatar Rail, and Saudi Arabia Railways. The company combines strategic advisory, engineering, digital design, systems integration, project management, and

Belal Deiranieh, Senior Vice President – Transportation, Middle East, also highlights the next phase of regional development: "The next frontier is regional connectivity. Cross-border freight and high-speed passenger corridors will fundamentally change how the GCC moves goods and people."

INFRASTRUCTURE - ATKINSRÉALIS

metro systems ever constructed and a flagship infrastructure project supporting the Kingdom's economic diversification. ENGINEERING A NEW ERA OF MOBILITY The Riyadh Metro forms the backbone of the King Abdulaziz Public Transport Project and represents a transformational investment in Saudi Arabia's capital city. Designed to address rapid population growth and increasing congestion, the metro provides residents and visitors with a fast, reliable, and environmentally sustainable alternative to private vehicle travel. stock systems, utilities, and operational

opportunities, improve sustainability, and

The completed network comprises six

infrastructure. This digital-first methodology

support entirely new economic districts.

fully automated metro lines spanning

improved design quality, minimized

approximately 176 kilometers and serving 85

construction risks, enhanced collaboration

SUPPORTING SAUDI ARABIA'S VISION 2030

stations, making it one of the world's largest

between stakeholders, and supported

The Riyadh Metro is far more than a

driverless metro systems. Since becoming fully

efficient long-term asset management.

transportation project, it represents a shift in

operational, the network has dramatically

how Saudi cities will function for decades to

improved connectivity between residential

The company believes that digital engineering

come. By reducing reliance on private vehicles,

communities, business districts, educational

is becoming fundamental to the future of

lowering emissions, improving accessibility,

institutions, government facilities, and

transportation infrastructure across the

and integrating with wider public transport

major destinations throughout Riyadh.

Gulf, allowing increasingly complex projects

systems, the network is laying the foundation

to be delivered with greater precision,

for a more connected and sustainable capital.

AtkinsRéalis played a significant role in the

safety, and operational reliability. OMPLEX INFRASTRUCTURE PROGRAMS

project, leading the design of three metro lines, the Yellow, Green, and Purple Lines,

SHAPING THE FUTURE OF

For AtkinsRéalis, the project also demonstrates

while also delivering program management

MIDDLE EAST MOBILITY

its ability to deliver complex infrastructure

and supervision services for operations

Beyond Riyadh, AtkinsRéalis views

programs that combine engineering

and maintenance on behalf of the Royal

transportation as the foundation upon

excellence with digital innovation and

Commission for Riyadh City. The company's

which future cities will grow.

operational expertise. As Saudi Arabia

multidisciplinary teams integrated planning,

continues investing in rail, metro, and

engineering, systems assurance, digital

Across the Gulf, major investments in

mobility projects, the company remains

technologies, and operational readiness to help

rail and metro infrastructure including

well positioned to support the Kingdom's

deliver one of the most technically demanding

Dubai Metro, Etihad Rail, Qatar Rail, Saudi

long-term transportation transformation.

transportation projects in the world.

Arabia Railways, and the Riyadh Metro, are transforming how people, goods, and

DIGITAL ENGINEERING AT THE CORE

economies connect. Rather than viewing

One of the defining features of AtkinsRéalis'

transportation solely as infrastructure,

approach is its use of advanced digital

AtkinsRéalis sees integrated mobility networks

engineering throughout the project lifecycle.

as strategic assets that support economic diversification, improve resilience, reduce

Using Building Information Modeling (BIM),

ATKINSRÉALIS

congestion, and enhance quality of life.

Autodesk platforms, digital coordination tools, and systems integration processes,

These observations align closely with Saudi

project teams were able to coordinate

Arabia's Vision 2030 ambitions, where

thousands of engineering interfaces across

transportation infrastructure is expected to

stations, tunnels, elevated viaducts, rolling

stimulate investment, create employment

VISIT WEBSITE

PROJECT FOCUS - AL BAHA MUNICIPALITY

AL BAHA ACCELERATES SUSTAINABLE URBAN TRANSFORMATION VISION 2030 INVESTMENTS ARE RESHAPING ONE OF SAUDI ARABIA'S MOST SCENIC REGIONAL CAPITALS.

PROJECT FOCUS - AL BAHA MUNICIPALITY

estled in the mountains of

Recent momentum has been reinforced

The investment program spans a wide range

southwestern Saudi Arabia, Al Baha

following the visit of Minister of Municipalities

of projects designed to improve everyday

City, the capital of the Al Baha Region, is

and Housing Majed bin Abdullah Al-Hogail,

life for residents while strengthening Al

renowned for its cool climate, lush forests,

who reviewed ongoing municipal and

Baha's appeal as a tourism and investment

dramatic landscapes, and rich cultural heritage.

housing developments across the region.

destination. Municipal developments include

Often described as one of the Kingdom's

During the visit, completed projects were

new and upgraded roads, sidewalks, street

premier summer destinations, the city has

inaugurated and foundation stones laid

lighting, flood mitigation infrastructure, parks,

long attracted visitors seeking an alternative

for new initiatives with a combined value

recreational facilities, and public spaces that

to the desert climate found elsewhere in Saudi

exceeding SAR1.67 billion, highlighting

enhance connectivity, safety, and accessibility

Arabia. Today, however, Al Baha is becoming

the government's continued commitment

throughout the city and surrounding

known for much more than its natural

to balanced regional development.

governorates. Housing developments,

beauty. Under Saudi Vision 2030, the region is rapidly evolving through a comprehensive program of infrastructure, tourism, housing, and quality-of-life developments designed to strengthen its economy while preserving its unique environmental identity.

SAR1.67 billion invested in transformative municipal projects

including the Telal Al Baha project and new developmental housing communities, further support the region's growing population and long-term economic ambitions.

PROJECT FOCUS - AL BAHA MUNICIPALITY

Tourism, infrastructure, and housing advancing together

"Legacy of Green Al Baha" initiative, aiming

approach reinforces the Kingdom's broader

to plant more than 20,000 native trees across

Vision 2030 objective of encouraging public-

parks, public squares, walkways, and central

private partnerships that generate economic

islands throughout the region. Supported

diversification and long-term investment.

by government agencies, community organizations, and hundreds of volunteers, Alongside essential infrastructure, Al Baha

the initiative also incorporates smart irrigation

Municipality continues to invest heavily

systems and increases the use of treated

in visitor attractions that celebrate the

water, demonstrating how environmental

region's spectacular landscape. The Minister

stewardship can complement urban growth.

Quality of life drives Al Baha's development vision

toured several flagship developments, including the Al Baha Plaza Project, Qumrah

Infrastructure resilience is also receiving

As His Excellency Majed bin Abdullah

Honey Garden Observation Deck, Bahjat

significant attention. Flood drainage systems,

Al-Hogail emphasized during the visit,

Raghdan Park, Lavender Walk, and the

crossings, road improvements, and city

the projects are intended to "advance

Makamaya tourist accommodation project.

enhancement projects are being delivered

infrastructure and improve services for

Together, these initiatives are designed to

alongside quality-of-life initiatives that

residents and visitors." That vision is becoming

strengthen tourism, create new investment

humanize public spaces and encourage

increasingly evident across Al Baha, where

opportunities, and provide year-round

walking, recreation, and community

strategic investment is transforming one

destinations for residents and visitors alike.

interaction. These projects reflect the

of Saudi Arabia's most picturesque regions

municipality's long-term objective of building

into a thriving destination for tourism,

safer, more sustainable, and more livable cities

business, and sustainable urban living.

Green spaces and public destinations continue expanding

while preserving Al Baha's distinctive character. Equally important is the municipality's commitment to engaging local communities

AL BAHA MUNICIPALITY

and investors. During his visit, Minister AlHogail met with business leaders, investors, Environmental sustainability remains a central

and residents to discuss future opportunities

pillar of the municipality's strategy. Earlier

and review the progress of regional

this year, Al Baha launched its ambitious

development initiatives. The collaborative

VISIT WEBSITE

EVENTS - SPECTRUM MEDIA

SPECTRUM MEDIA… ON-GROUND COVERAGE & SHOWCASING OPPORTUNITIES CONNECTING GLOBAL INVESTORS, INDUSTRY LEADERS AND INNOVATORS DRIVING SYRIA’S REBUILDING AND ECONOMIC GROWTH.

EVENTS - SPECTRUM MEDIA

n Damascus, Dama Rose Hotel

partnership channels across real estate

This coverage aligns with Spectrum

hosted the launch conference of IMAR

development, building materials, heavy

Media’s role in media marketing and

machinery, construction, energy, and utilities.

partner communications, ensuring the

2026 Exhibition, where the event organizers unveiled the details of the second edition of

exhibition’s message reaches the targeted

the International Exhibition for Rebuilding

SPECTRUM MEDIA… ON-GROUND COVERAGE

stakeholders and strengthens participation

Syria – IMAR 26. The conference brought

& SHOWCASING OPPORTUNITIES

by companies seeking business

together government entities, partners, media

Within the framework of its commitment

representatives, and senior executives from

to supporting initiatives that enhance

major companies across the investment and

communication between the private sector

construction sectors and related fields.

and relevant stakeholders, Spectrum Media

IMAR LAUNCH CONFERENCE

Group, Official Exhibition Marketing Agent, The conference went beyond announcing

provided on-ground coverage of the official

the exhibition agenda. It also presented

launch announcement for the exhibition.

INTERVIEWS WITH SYRIAN OFFICIALS,

a clear vision for the next phase by

Spectrum’s team attended the conference

ARAB DIPLOMATS & BUSINESS

outlining collaboration tracks, expanding

activities, captured key content, and

COLLABORATION INFLUENCERS

partnerships, and accelerating investment

conducted special meetings with several

Spectrum Media Group conducted interviews

momentum. At a time when attention

participating figures and entities, including:

with top Syrian officials, Arab diplomats, and

is turning toward ambitious urban

business collaboration influencers, highlighting

development projects that are reshaping

 Bassel Al Saied: CEO of Effect

the shared direction toward attracting

the country’s future and opening promising

Plus – Exhibition Organizer

investment and converting opportunities

 Mohammad Hamza: Director

into real projects. The interviews included:

prospects for companies and investors.

General, The Syrian International The vision of IMAR 2026 reaffirmed the importance of building a complete business ecosystem where companies, decisionmakers, and investors meet under one roof, enabling attention to translate into tangible opportunities and strengthening

ENG. WASEEM ASMAR, FOUNDER & MANAGING DIRECTOR, SPECTRUM MEDIA GROUP AND BASEL AL SAYED, DIRECTOR OF OPERATIONS AT EFFECT PLUS EXHIBITION AND CONFERENCE MANAGEMENT LLC.

Fairs and Markets Authority  Marwa Al Homsi: General Manager, Al Ola Company for Legal Consultancy & Advice  Satea Yassin: Development Consultant at Syrian Ministry of Tourism

Uniting investors, leaders and innovators to power Syria’s economic revival

EVENTS - SPECTRUM MEDIA

MOHAMMED YISR BARNIEH –

He highlighted that Syria suffered from

MINISTER OF FINANCE

disruptions affecting humans, structures,

and agriculture, and called for rebuilding starting with human beings and agriculture rehabilitation. He reiterated that Syria is an agricultural country, and that if agriculture is strong, the country will be okay. He stressed unity as one society and the importance of prioritizing agriculture in Syria, thanking Mr. Mohammed Hamza and the organizers. WAHEED MUBARAK SAYYAR – BAHRAINI AMBASSADOR Mohamed emphasized that there are many

Canadian companies, connecting Syrian

promising, “big unlimited” opportunities in

and Canadian businesses in addition to

all sectors. He noted that the state is keen

companies inside and outside Syria aiming

to make all needs and conditions available

to improve and strengthen the economy.

and to provide a suitable environment that encourages investment attraction and helps

THE EXHIBITION’S IMPORTANCE FOR

convert opportunities into real investments.

COMPANIES & CALL FOR PARTICIPATION

He added that all ministries, authorities,

IMAR 2026 represents a strategic opportunity

and officials must be involved and work

for companies working in construction,

together as one team to achieve this goal,

real estate development, building

stressing that rebuilding Syria is everyone’s

materials, heavy machinery, and related

responsibility, involving Government, Business,

sectors. It offers a suitable environment

Society, Civil Society, and every individual.

to exchange knowledge, launch new

He expressed gratitude to supporters from

initiatives, and meet potential partners

friendly and brother countries, institutions,

The Bahraini Ambassador congratulated

and decision-makers who support project

and development agencies, while affirming

the organizers, noting that the first edition

implementation and business expansion.

that the greatest aid should come from the

played an important role in introducing

people of Syria. He concluded with optimism

local and international investors to

Spectrum Media Group invites companies

that Syria will prosper and “Inshallah we

available opportunities. He affirmed that

to participate in IMAR 2026 to secure an

will build a country that we’re proud of.”

the second edition will have an even bigger

early presence, maximise opportunities,

impact, pointing to the “one thousand

and drive meaningful business growth.

BASEL AL-SUWEYDAN – SYRIAN

miles” road described by ministers where

MINISTER OF AGRICULTURE

progress begins with one step and Syria has already walked hundreds. He expressed confidence in GCC support and in the belief that the parties are one society that shares and complements each other. SPECTRUM MEDIA

OSAMA AL-TABBAA – VICE PRESIDENT,

SYR: +963-996-313-519

SYRIAN CANADIAN BUSINESS COUNCIL

KSA: +966-50-979-1535

Al-Tabbaa stated that there will be a strategic agreement signature between SJBC and IMAR, where the council will serve as a strategic partner for IMAR exhibitions in Syria and abroad. He clarified that he At the beginning, Al-Suweydan wished

represents the Syrian-Canadian Business

the best for the exhibition and stated that,

Council (SCBC) and explained discussions

Inshallah, it will be a step in rebuilding Syria.

about launching exhibitions in Canada with

INFO & REGISTRATION

EMAIL US

EVENTS - RIYADH EXHIBITIONS COMPANY LTD.

iyadh Exhibitions Company (REC)

developers, and government stakeholders to

will host Saudi Build 2026 and Saudi

showcase the latest products, technologies,

Elenex 2026 from 2-5 November 2026, at the

and solutions shaping the Kingdom's

Riyadh International Convention & Exhibition

rapidly evolving built environment.

Showcasing innovations across the built environment

Center (RICEC), bringing together leading construction, engineering, and technology

First launched in 1981, Saudi Build has grown

The exhibition spans every stage of the

professionals from around the world.

from a biennial exhibition into an annual

construction value chain, featuring products

event in response to the accelerating pace

and solutions across building materials,

of development across Saudi Arabia. Today,

façades, windows and doors, interior

with more than four decades of history, it is

finishes, stone and wood technologies,

one of the Middle East's longest-running and

water systems and sanitary ware,

most influential construction exhibitions,

elevators and escalators, construction

Recognized as two of Saudi Arabia's premier

reflecting the increasing demand for advanced

equipment, modular building systems,

industry events, the exhibitions provide a

building materials, sustainable technologies,

smart buildings, sustainability solutions,

comprehensive platform for manufacturers,

and innovative construction methods.

and outdoor construction technologies.

Four decades supporting construction excellence

suppliers, contractors, consultants,

ENG. WASEEM ASMAR, FOUNDER & MANAGING DIRECTOR, SPECTRUM MEDIA GROUP AND BASEL AL SAYED, DIRECTOR OF OPERATIONS AT EFFECT PLUS EXHIBITION AND CONFERENCE MANAGEMENT LLC.

EVENTS - RIYADH EXHIBITIONS COMPANY LTD.

Running alongside Saudi Build, Saudi Elenex highlights the latest advancements in electrical engineering, lighting, HVAC, energy systems, and smart building technologies. Together, the co-located exhibitions create an integrated marketplace that supports the Kingdom's expanding infrastructure and urban development sectors while addressing the growing demand for energyefficient and intelligent building solutions.

Vision 2030 fuels unprecedented industry growth MOATH ALQAHTANI, BUSINESS DEVELOPMENT MANAGER

The scale of last year's event demonstrated its growing international significance. The

offer local and international companies an

exhibitions occupied more than 27,500 square

ideal opportunity to strengthen their market

meters of exhibition space, welcomed over

presence, forge strategic partnerships, and

400 exhibitors, attracted 25,856 visitors,

explore new business opportunities.

Global exhibitors unite in Riyadh this November

featured 13 international country pavilions, and hosted participants from 32 countries.

In addition to the exhibition floor, visitors can

Thousands of professionals are expected to

attend a comprehensive conference program

attend the 2026 editions, including developers,

The 2026 edition comes at a pivotal time for

featuring industry experts discussing key

contractors, consultants, engineers, suppliers,

Saudi Arabia's construction industry. Driven

trends influencing the sector. Sessions will

investors, and government representatives.

by the ambitious goals of Saudi Vision 2030,

focus on sustainability, digital transformation,

As Saudi Arabia continues to transform its

along with giga-projects and continued

emerging technologies, innovation, and the

construction landscape, Saudi Build and

investment in residential, commercial,

future of construction, providing valuable

Saudi Elenex remain essential platforms

industrial, and infrastructure developments,

insights into the challenges and opportunities

for collaboration, innovation, investment,

the Kingdom remains one of the world's most

shaping the industry's next phase of growth.

and business development across the

active construction markets. The exhibitions

Kingdom's dynamic built environment

Connecting Construction Leaders Across the Kingdom RIYADH EXHIBITIONS COMPANY LTD. +966 566275739

INFO & REGISTRATION

EMAIL US

INTERIORS - TP BENNETT BLUEHAUS

ELEVATING FLEXIBLE WORKSPACES IN RIYADH HOSPITALITY-LED DESIGN REDEFINES PREMIUM OFFICES IN KAFD.

INTERIORS PROJECT- TP FOCUS BENNETT - NEWBLUEHAUS MURABBA

55 55

PROJECT FOCUS INTERIORS - TP BENNETT - NEW MURABBA BLUEHAUS

P Bennett Bluehaus has completed

wellness and collaborative areas within

own distinct identity. Themes including

the interior design for The Executive

a carefully curated design narrative.

House of Breeze, House of Horizon,

Centre's latest premium flexible workspace

House of Sand and House of Oasis create

at Building 2.08 in Riyadh's King Abdullah

Drawing inspiration from Saudi Arabia's

unique environments through carefully

Financial District (KAFD), delivering a

diverse landscapes, each floor has its

selected materials, colors and textures.

hospitality-inspired workplace that reflects the Kingdom's evolving business landscape.

Five floors inspired by Saudi landscapes Covering approximately 9,500 square meters across five floors, the new center has been designed to move beyond the traditional concept of serviced offices. Instead, it offers an experience-driven environment that combines premium workspaces, hospitality,

"Flexible workspaces can no longer just offer typical office spaces and desks," said Amber Alston Peters, Project Director at TP Bennett Bluehaus. "The Executive Centre partnered with us to define what the future of a flexible workspace should look like, and to further elevate the premium experience following their successful first centre located in Building 3.09. The focus became hospitality and creating a real point of difference."

INTERIORS PROJECT- TP FOCUS BENNETT - NEWBLUEHAUS MURABBA

57 57

Together, they form a journey that celebrates the Kingdom's natural beauty while providing members and visitors with an engaging workplace experience. The arrival experience immediately sets the tone. The reception area has been designed to resemble a luxury hotel lobby rather than a conventional office entrance, featuring warm natural materials, curated artwork and comfortable lounge seating that encourages networking and informal interaction. Throughout the development, hospitality spaces, outdoor cafés and social lounges encourage collaboration while creating opportunities for relaxation and informal meetings. The design also incorporates

"The Executive Centre wanted us to create a sense of design that embedded storytelling and a journey throughout the space," added Alston. "We wanted to create a place that almost felt like the home of a well-travelled person, where every corner has its own character and tells part of the story." subtle references to Saudi culture through earthy color palettes, planting, textiles and tactile finishes, delivering a contemporary interpretation of local identity without relying on literal design elements. The workplace offers a broad range of environments to support different working styles. In addition to premium private offices, members can utilize collaborative lounges, focus booths, meeting suites, quiet libraries, work cafés and informal touchdown spaces.

Ricky Wells, Global Head of Capital Development at The Executive Centre said: “The Executive Centre continues to invest in premium, design-led workspaces that meet the expectations of today’s enterprise clients. Our new flagship at Building 2.08 in KAFD reflects a clear commitment to quality, functionality and experience, combining flexible workspace solutions with a hospitality-driven approach. In collaboration with TP Bennett Bluehaus, we have delivered a centre that further strengthens our presence in Riyadh and sets a new benchmark for premium flexible workspaces in the market.”

Wellness has also been prioritized through outdoor terraces and a padel court, providing opportunities for movement and social engagement throughout the workday. Designed to accommodate everyone from entrepreneurs and growing businesses to multinational corporations, the flexible layout allows office configurations to evolve as tenant requirements change. Ergonomic furniture, integrated technology and thoughtfully designed lighting further enhance both productivity and employee wellbeing.

New benchmark for premium office design As demand for high-quality flexible workplaces continues to grow across Saudi Arabia, the new Executive Centre demonstrates how thoughtful design, hospitality principles and local storytelling can transform offices into destinations that support productivity, wellbeing and meaningful business connections.

TP BENNETT BLUEHAUS

VISIT WEBSITE

HOSPITALITY - DREAM OF THE DESERT

DREAM OF THE DESERT MARKS MAJOR MILESTONE RIYADH HEADQUARTERS OPENS AS RAFFAELE BRESCHI LEADS SAUDI ARABIA’S ULTRA-LUXURY RAIL EXPERIENCE.

HOSPITALITY PROJECT- FOCUS DREAM-OF NEW THE MURABBA DESERT

59 59

PROJECT FOCUS HOSPITALITY - DREAM - NEWOF MURABBA THE DESERT

ream of the Desert, Saudi Arabia’s first ultra-luxury desert train, has reached

a significant milestone with the opening of its permanent headquarters in Riyadh and the appointment of Raffaele Breschi as General Manager. As the project enters its delivery phase ahead of its debut at the end of 2026, these developments reaffirm a long-term commitment to building the experience from within the Kingdom, in close collaboration with Saudi institutions, partners and talent. DISCOVER SAUDI ARABIA THROUGH CULTURE, CRAFTSMANSHIP, LANDSCAPES AND AUTHENTIC ENCOUNTERS More than a luxury rail journey, Dream of the Desert has been conceived as a new way of experiencing Saudi Arabia. Designed as a moving sanctuary, it invites travelers to slow down and discover the Kingdom through its landscapes, heritage, craftsmanship and hospitality. Every journey is designed to reveal a different side of Saudi Arabia, creating meaningful encounters that extend far beyond the train itself. The establishment of Arsenale’s first international headquarters outside Italy reflects this vision. Located in Riyadh, the headquarters will serve as the operational and strategic hub for Dream of the Desert, placing the project at the heart of Saudi Arabia’s rapidly evolving tourism ecosystem and reinforcing Arsenale’s

A CURATED RAIL JOURNEY REVEALING

A NEW CHAPTER FOR SAUDI TALENT

long-term investment in the Kingdom.

SAUDI ARABIA’S LANDSCAPES,

Dream of the Desert is more than a luxury

CULTURE AND HERITAGE

travel product. It is an investment in Saudi

ROOTED IN THE KINGDOM

Spanning more than 1,300 kilometers of Saudi

Arabia’s people and its long-term economic

Operating from Riyadh enables Dream of

Arabia’s existing railway network, Dream

ambitions. The project will create direct

the Desert to work hand in hand with the

of the Desert will connect travelers with

employment opportunities with a strong focus

national entities shaping the Kingdom’s

landscapes and regions that remain largely

on Saudization, introducing Saudi nationals

tourism and transport future, including the

undiscovered by international luxury tourism.

into a new and specialized field, rail-based

Ministry of Culture, Saudi Arabia Railways

Rather than simply linking destinations, the

luxury hospitality, that does not yet exist in

(SAR), the Transport General Authority

experience has been designed to reveal the

the Kingdom. It will enable skills transfer

(TGA), the Saudi Tourism Authority (STA)

Kingdom progressively through carefully

across guest experience, service design,

and the Tourism Development Fund (TDF).

curated moments both onboard and beyond

and rail operations, building a workforce

Together, these partnerships are supporting

the train. Storytelling, local craftsmanship,

with the expertise to sustain and grow this

operational readiness while ensuring that

cultural encounters and refined hospitality

sector for decades to come. Local supply

the cultural and tourism experiences along

come together to create immersive journeys

chains will be stimulated, and the project’s

the route are developed with authenticity,

that encourage travelers to engage more

reach across multiple regions will contribute

quality and long-term impact.

deeply with the places they visit.

meaningfully to the experiential tourism ecosystem that Vision 2030 is working to build.

HOSPITALITY PROJECT- FOCUS DREAM-OF NEW THE MURABBA DESERT

61 61

RAFFAELE BRESCHI, GENERAL MANAGER OF DREAM OF THE DESERT

international expansion and luxury hospitality

ambition to position the Kingdom as a leading

development. He joined Arsenale Group in

destination for high-value, culturally rooted

2023 following senior roles focused on growth

travel. As travelers increasingly seek journeys

across the Middle East, and previously served

defined by authenticity, connection and

as Partner at McKinsey & Company, advising

meaning, Dream of the Desert introduces a

sovereign entities and global developers on

new way of discovering Saudi Arabia. Rooted

large-scale tourism and hospitality strategies.

in Saudi culture and elevated by world-class

In addition to his role as General Manager

hospitality and design, it is not simply a

of Dream of the Desert, Breschi has been

luxury train, but a moving sanctuary that

appointed CEO of Arsenale International,

invites guests to experience the Kingdom

overseeing all Arsenale projects outside Italy,

through its landscapes, stories and people.

with Dream of the Desert as the flagship. With its headquarters established, its national LEADERSHIP FOR THE NEXT CHAPTER

Designed to redefine what luxury rail travel

partnerships in place, and its leadership

Appointed to lead this next phase, Raffaele

looks like in the 21st century, Dream of

focused on delivery, Dream of the Desert

Breschi brings a strong track record in

the Desert supports Saudi Vision 2030’s

moves steadily toward its end of 2026 debut, one of the most significant additions

Raffaele Breschi, General Manager of Dream of the Desert “Establishing our headquarters in Riyadh reflects our commitment to building Dream of the Desert from within the Kingdom,” said Raffaele Breschi, General Manager of Dream of the Desert. “Working alongside our national partners enables us to shape a rail experience that is globally distinctive yet deeply rooted in Saudi culture, one that celebrates the Kingdom’s landscapes, heritage, and hospitality while setting a new benchmark for experiential travel in the region.”

to the global luxury travel landscape in years, wholly rooted in Saudi Arabia and shaped by its culture and its people.

DREAM OF THE DESERT +966 56 600 5568 VISIT WEBSITE

EMAIL US

HOSPITALITY - BEC ARABIA

WHAT DOES IT TAKE TO BUILD BEYOND EXPECTATIONS?

"THE TRUE MEASURE OF SUCCESS IS NOT SIMPLY WHAT WE BUILD, BUT THE LASTING IMPACT OUR PROJECTS CREATE."

PROJECT HOSPITALITY FOCUS - NEW - BEC MURABBA ARABIA

63 63

PROJECT FOCUS HOSPITALITY - BEC - NEW ARABIA MURABBA

audi Arabia is entering a new era of

excellence and efficient execution. They

excellence with operational performance,

construction, one where success is

require innovation, collaboration, digital

sustainability, and enduring value.

measured not only by the scale of projects

capability, and a long-term perspective that

delivered, but by the long-term value they

extends well beyond project completion.

Few sectors illustrate this transformation

create. From world-class tourism destinations

Increasingly, contractors are expected

more clearly than hospitality. As Saudi Arabia

and advanced healthcare facilities to

to become strategic delivery partners,

establishes itself as a leading global tourism

integrated mixed-use communities and

helping clients transform ambitious visions

destination, hotels are expected to offer

commercial hubs, the Kingdom's next

into resilient, future-ready assets.

far more than accommodation. They must

generation of developments is reshaping how people live, work, and connect.

become destinations in their own right—places This evolution has shaped BEC Arabia's

that enhance visitor experiences, support

approach to project delivery. With a portfolio

local economies, and contribute to the

As Vision 2030 continues to accelerate

spanning hospitality, healthcare, residential,

identity of the communities around them.

this transformation, expectations of the

commercial, mixed-use, and education

construction industry are evolving. Today's

developments, the company focuses on

Projects including Hampton by Hilton Sharma,

projects demand far more than engineering

creating destinations that combine technical

Marriott Le Méridien Riyadh, Hilton Garden

PROJECT HOSPITALITY FOCUS - NEW - BEC MURABBA ARABIA

65 65

every bit as critical as construction quality. Red Sea Global developments, including healthcare and residential facilities, require exceptional levels of technical coordination, systems integration, and quality assurance. These projects also demonstrate the importance of creating high-quality environments that support both essential services and the workforce behind one of the Kingdom's most transformative destinations. As construction projects continue to increase in scale and complexity, technology has become a critical enabler of successful delivery. Digital engineering and integrated project management are transforming how teams collaborate, enabling greater visibility, faster decision-making, and more efficient coordination throughout every stage of construction. For BEC Arabia, technology is not simply about adopting new tools—it is about delivering projects with greater Inn Makkah, and 1 Hotel Diriyah demonstrate

most ambitious urban transformations.

how BEC Arabia has adapted its delivery

Rather than delivering standalone buildings,

approach to meet these evolving expectations.

these developments are helping create an

Ultimately, the projects that define the

Despite their differing locations, scales, and

integrated mixed-use destination where

future will not be remembered solely for

operational requirements, each project reflects

residential, commercial, and public spaces

their scale or architectural ambition, but for

the same commitment to construction quality,

come together to support business, culture,

the value they continue to create. As Saudi

operational efficiency, and design excellence.

and community life. It reflects a broader shift

Arabia advances its Vision 2030 ambitions,

in construction—from building individual

the industry's success will increasingly be

The same philosophy extends to projects

assets to creating vibrant places designed to

measured by its ability to deliver places that

that carry even greater national significance.

generate lasting economic and social value.

strengthen communities, drive economic

Within the Diriyah Media & Innovation District,

certainty, quality, and long-term performance.

growth, and leave a lasting legacy. That

BEC Arabia is delivering Manazel Al Hedawi

Healthcare and community infrastructure

is the standard BEC Arabia continues to

alongside a portfolio of commercial assets

present an equally demanding set of

pursue with every project it delivers.

that contribute to one of Saudi Arabia's

challenges, where operational performance is Discover how BEC Arabia is delivering Saudi Arabia's most ambitious projects with innovation, precision, and long-term value.

BEC ARABIA +966 11 216 6633 VISIT WEBSITE EMAIL US

HOSPITALITY - KERTEN HOSPITALITY

SAUDI ARABIA BUILDS DESTINATIONS THAT ENDURE LONG-TERM VALUE WILL DEFINE THE KINGDOM’S NEXT GENERATION OF DEVELOPMENTS. By Marloes Knippenberg, CEO , Kerten Hospitality

HOSPITALITY PROJECT FOCUS - KERTEN - NEW HOSPITALITY MURABBA

67 67

PROJECT FOCUS HOSPITALITY - KERTEN - NEW MURABBA HOSPITALITY

audi Arabia has entered a defining new

Equally important is the growing emphasis

developments are increasingly celebrating

chapter in its development journey.

on local identity. Saudi Arabia’s regions

local culture through architecture, food, art

Over the past decade, the Kingdom has

each possess distinctive heritage,

and community programming. These authentic

demonstrated its ability to deliver ambitious,

traditions and landscapes that cannot

experiences resonate with both domestic

world-class projects at an unprecedented

be replicated elsewhere. Rather than

and international visitors while reinforcing

scale. Today, however, success is no longer

importing standardized concepts, successful

the Kingdom’s unique global appeal.

measured solely by the number of buildings completed or the speed of construction. The real opportunity lies in creating destinations that continue to thrive for generations. COMMUNITIES OUTPERFORM STANDALONE DEVELOPMENTS As the country advances toward its Vision 2030 objectives, the focus is shifting from physical assets to places that inspire people to live, work, visit and invest. The developments that achieve long-term success will be those that foster vibrant communities, support local businesses and deliver meaningful experiences every day, not just on opening day. MARLOES KNIPPENBERG, CEO KERTEN HOSPITALITY Across the Kingdom, mixed-use destinations are becoming powerful economic drivers. By combining hospitality, residential, retail, entertainment and cultural experiences, developers are creating environments that encourage longer stays, repeat visitation and stronger commercial performance. These integrated destinations generate greater resilience while supporting tourism, entrepreneurship and employment. HOSPITALITY DRIVES ECONOMIC DIVERSIFICATION Hospitality plays a central role in this transformation. It is no longer confined to hotels but has become a catalyst for placemaking. The principles of hospitality is service, authenticity, flexibility and community engagement are shaping neighborhoods where people genuinely want to spend time. This approach strengthens customer loyalty, enhances investor confidence and creates destinations that remain relevant as market demands evolve.

HOSPITALITY PROJECT FOCUS - KERTEN - NEW HOSPITALITY MURABBA

69 69

AUTHENTIC PLACES ATTRACT LASTING INVESTMENT Technology and sustainability are also becoming essential components of destination success. Smart operations, data-driven management and environmentally responsible design help improve operational efficiency while enhancing the guest experience. At the same time, flexible spaces capable of adapting to changing lifestyles ensure developments remain commercially viable well into the future. As investment continues across Saudi Arabia’s giga-projects and urban regeneration initiatives, developers are recognizing that buildings alone do not create lasting value. Successful destinations require continuous activation, thoughtful management and a deep understanding of evolving consumer expectations. CREATING PLACES THAT PEOPLE CHOOSE TO RETURN TO AGAIN AND AGAIN The Kingdom has already demonstrated that it can build some of the world’s most impressive developments. The next measure of success will be creating places that people choose to return to again and again, destinations that generate economic value, strengthen communities and leave a lasting legacy long after construction is complete. DESTINATIONS THAT CONTINUE TO EVOLVE For Saudi Arabia, the future belongs not simply to iconic buildings, but to exceptional destinations that continue to evolve, inspire and prosper for decades to come.

KERTEN HOSPITALITY VISIT WEBSITE

EMAIL US

MARLOES KNIPPENBERG, CEO KERTEN HOSPITALITY

72 GIGA PROJECT - RED SEA GLOBAL

EXPERIENCING THE RED SEA BEYOND SIGHT INCLUSIVE TOURISM EXPERIENCES SHOWCASE ACCESSIBILITY, CONNECTION, AND REGENERATIVE HOSPITALITY AT THE RED SEA.

GIGA PROJECT - RED SEA GLOBAL 73

74 GIGA PROJECT - RED SEA GLOBAL

ed Sea Global (RSG) is demonstrating

ambitions to create world-class tourism

that exceptional tourism is about far

experiences that align with Saudi Vision 2030.

more than breathtaking scenery. Through

Discover how Red Sea Global is redefining inclusive, regenerative tourism.

a thoughtfully curated four-day experience

From the moment guests arrived at Red

for guests with visual impairments, the

Sea International Airport, accessibility

developer has highlighted how accessibility,

was embedded into every stage of the

inclusion, and meaningful human

journey. Team members vividly described

Each activity was carefully adapted through

connection are becoming integral to Saudi

the destination's architecture, artwork,

tactile experiences, verbal guidance, and

Arabia's evolving tourism landscape.

and surroundings, allowing visitors to

specialist support, allowing participants

build their own mental images before

to fully engage with the destination's

Hosted at Six Senses Southern Dunes, The

embarking on a series of immersive cultural,

natural beauty and cultural heritage.

Red Sea, five guests with visual impairments

wellness, and outdoor experiences.

explored the destination through sound,

As part of the experience, guests also explored

touch, taste, and storytelling rather than sight

The itinerary included Saudi cooking

the regenerative philosophy that underpins The

alone. The initiative forms part of Red Sea

classes, desert hiking, falconry, archery,

Red Sea, discovering how sustainability extends

Global's ongoing commitment to ensuring its

sustainability workshops at Earth Lab,

beyond environmental protection to include

destinations are welcoming and accessible

traditional Saudi coffee preparation, music,

creating inclusive spaces where every visitor

to everyone, reinforcing the Kingdom's

stargazing, and sound healing sessions.

can participate with confidence and dignity.

GIGA PROJECT - RED SEA GLOBAL 75

Mark Dyer, Associate Director for Accessibility, Destination Development at Red Sea Global, explained: "Accessibility isn’t just about the facilities. It’s about being able to experience the destination in the same way as everyone else. We are committed to creating memories and experiences for people with disabilities that are equitable and inclusive across our resorts. For these particular activities we wanted to explore how senses other than sight can enhance and enrich an experience. The most important thing is looking at the whole journey, from arrival to the beach, to restaurants, to activities. Every part of that experience needs to work." The experience left a lasting impression on participants. Reflecting on the desert hike, guest Mansour said: "Hiking on the dunes

instructors describe it helped me form

Looking ahead, Red Sea Global intends

was truly something else, almost like

a clear picture in my mind for the first

to continue refining its accessibility

stepping into a different world. The breeze

time. It was such a special experience."

strategy through direct collaboration

felt so clean, time passed quickly. We did

with people living with disabilities.

not even notice an hour and a half go by,

Mohammed, founder of the coffee brand

just talking, sharing stories, and taking it

Four Senses, embraced the opportunity

Mohammed Alnemer, Manager, Red Sea

all in. It was my first time doing anything

to prepare traditional Saudi coffee for

Sports & Entertainment, said: "When we

like this. The team made it so accessible

fellow guests, while Mansour praised the

began this work two years ago, we saw

for us that we did not use our canes."

sustainability activities, saying: "I really

an opportunity to make the destination

enjoyed the focus on sustainability. I did

more accessible for everyone. One of

Noura shared a memorable moment

not know you could make soap from used

the first steps was building a community

during the falconry experience: "I had

cooking oil and create such amazing scents.

and working directly with guests with

always imagined falcons to be much

Recycling paper was a first for me, and

disabilities. That is why we launched this

bigger than they really are. Holding one

I would love to try it at home. The team

initiative, inviting guests with different

today, and feeling its feathers and shape,

did a great job explaining the process."

needs to experience the destination and

changed that completely. Hearing the

share their feedback and recommendations. Their insights help us shape experiences that are more inclusive and meaningful." By placing accessibility alongside sustainability and regenerative tourism, Red Sea Global is demonstrating that truly exceptional destinations are defined not only by what visitors see, but by how they are welcomed, included, and inspired.

RED SEA GLOBAL VISIT WEBSITE

76 GIGA PROJECTS - KING SALMAN PARK

KING SALMAN PARK TRANSFORMS RIYADH'S FUTURE A LANDMARK GREEN DESTINATION REDEFINING URBAN LIVING, CULTURE, SUSTAINABILITY, AND COMMUNITY.

GIGA PROJECTS - KING SALMAN PARK

78 GIGA PROJECTS - KING SALMAN PARK

ing Salman Park is rapidly emerging

Riyadh's green space while establishing a

Multiple construction packages continue

as one of the most ambitious urban

vibrant destination that supports recreation,

to be delivered by leading regional and

transformation projects anywhere in the

education, culture, entertainment, and

international contractors responsible for

world. Located on the site of Riyadh's former

environmental sustainability. Construction

roads, utilities, irrigation systems, public

King Salman Air Base, the development

continues across multiple phases, with

spaces, and major destination buildings.

represents a bold commitment to creating

significant infrastructure, landscaping,

healthier, greener, and more livable cities

utilities, and destination facilities progressing

This collaborative approach ensures

while supporting Saudi Arabia's Vision 2030

in parallel as the park steadily takes shape.

that every aspect of the park, from

ambitions. Once complete, the park will

mobility and sustainability to visitor

become one of the world's largest urban

COLLABORATION DRIVING A

experience and biodiversity is integrated

parks, providing an iconic destination where

NATIONAL LANDMARK

into a unified long-term vision.

nature, culture, recreation, and innovation

The scale and complexity of King Salman

converge at the heart of the Kingdom's capital.

Park have brought together an exceptional

SUSTAINABILITY AT THE CORE

team of international and regional specialists.

Environmental performance is one of the

Officially launched in 2019 under the direction

The Royal Commission for Riyadh City leads

defining characteristics of King Salman Park.

of the Custodian of the Two Holy Mosques,

the project, working alongside King Salman

Rather than simply creating an expansive

King Salman bin Abdulaziz Al Saud, the project

Park Foundation and numerous engineering

green area, the project has been designed to

forms one of Riyadh's four mega projects

consultants, architects, environmental

establish a resilient urban ecosystem capable

overseen by the Royal Commission for Riyadh

specialists, contractors, landscape

of thriving within Riyadh's desert climate.

City (RCRC). Designed to significantly enhance

designers, and infrastructure partners.

the city's quality of life, the development is

Extensive landscaping incorporates millions of

creating a new urban centerpiece that will serve

Master planning and design have been

residents, visitors, and future generations alike.

supported by globally recognized firms specializing in landscape architecture,

Covering more than 16 square kilometers,

urban planning, transportation,

King Salman Park will dramatically increase

engineering, and environmental design.

trees, shrubs, and native plant species selected

One of the world's largest urban parks

GIGA PROJECTS - KING SALMAN PARK 79

of life, environmental sustainability, tourism, and economic diversification. The park is expected to encourage healthier lifestyles through greater access to outdoor recreation while strengthening community engagement through shared public spaces and cultural programming. Its accessible transport connections and pedestrian-friendly design also contribute to a more connected and sustainable city. Beyond its environmental value, King Salman Park is creating significant economic opportunities. Construction activity continues to generate thousands of jobs across engineering, construction, landscaping, technology, hospitality, and facility management. Once operational, the destination will attract substantial for their resilience and low-water requirements.

features, and walking trails that encourage

domestic and international tourism while

Advanced irrigation systems, water-efficient

outdoor activity throughout the year.

stimulating retail, hospitality, entertainment,

technologies, and recycled water networks help

Dedicated cycling routes and sports facilities

and commercial investment.

minimize water consumption while supporting

will support active lifestyles, while children's

healthy vegetation throughout the park.

play areas and family recreation zones provide

The project is also expected to enhance

inclusive spaces for every age group.

surrounding property values and encourage

The development also prioritizes biodiversity

new mixed-use developments that further

by creating habitats that encourage wildlife

One of the park's defining landmarks

strengthen Riyadh's position as one of the

while improving local air quality and reducing

will be the Royal Arts Complex, a major

Middle East's most dynamic capital cities.

urban heat island effects. Shaded pedestrian

cultural destination housing museums,

routes, cycling paths, renewable energy

theaters, exhibition spaces, libraries, and

As one of the Kingdom's most visionary urban

integration, smart lighting systems, and

performing arts venues that celebrate

developments, King Salman Park demonstrates

intelligent park management technologies

Saudi Arabia's rich heritage while

how thoughtful planning, sustainability,

further reinforce its sustainability credentials.

promoting creativity and innovation.

culture, and innovation can reshape an entire

Together, these initiatives demonstrate

Visitors will also enjoy retail districts,

world's largest urban parks, the project is

how large-scale urban developments

restaurants, cafés, event venues, hospitality

establishing a lasting legacy that will define

can successfully balance environmental

facilities, and entertainment attractions

Riyadh's future for generations to come.

stewardship with world-class public amenities.

designed to transform the park into a

city. More than simply creating one of the

year-round destination capable of hosting

DISCOVER HOW KING SALMAN PARK IS

A DESTINATION FOR EVERY GENERATION

international festivals, cultural events, sporting

TRANSFORMING RIYADH'S FUTURE.

King Salman Park has been designed as far

activities, and community celebrations.

more than a traditional public park. It will become one of Riyadh's premier lifestyle

SUPPORTING VISION 2030

destinations, offering an exceptional mix

King Salman Park represents a cornerstone

of cultural, recreational, educational,

of Riyadh's broader urban transformation

hospitality, and entertainment experiences.

strategy. By substantially increasing green coverage across the capital, the project

At its heart will be vast botanical gardens,

directly supports Saudi Vision 2030

landscaped valleys, open lawns, lakes, water

objectives focused on improving quality

KING SALMAN PARK

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82 TECHNOLOGY - GRUNDFOS SAUDI ARABIA

ADVANCING DATA CENTRE EFFICIENCY IN SAUDI ARABIA INSIGHTS FROM WALEED OKASHA ON COOLING AND SUSTAINABLE OPERATIONS.

TECHNOLOGY - GRUNDFOS SAUDI ARABIA 83

TECHNOLOGY - GRUNDFOS SAUDI ARABIA

elivering up to 38% optimization

WALEED OKASHA, SALES MANAGER

END-TO-END INTELLIGENT COOLING VIA

potential in cooling energy use,

IN COMMERCIAL BUILDING SERVICES

DISTRIBUTED PUMPING SYSTEMS (DPS)

supporting Tier IV redundancy, and

AT GRUNDFOS SAUDI ARABIA

To address this, Waleed Okasha highlights a

enhancing performance through intelligent

As Saudi Arabia accelerates its Vision 2030

shift from conventional centralized designs

pumping and real-time system control.

ambitions, data centers are becoming

to fully integrated, decentralized systems.

the backbone of the Kingdom’s digital

Grundfos enables this through Distributed

RAPIDLY EXPANDING DATA

economy, supporting cloud services,

Pumping Systems (DPS), which replace

CENTRE INDUSTRY, ADOPT SMART,

artificial intelligence, and large-scale

traditional central pumping and throttling

ENERGY-EFFICIENT SYSTEMS

digital transformation initiatives.

valves with intelligent pumps that provide

Waleed Okasha, Sales Manager in Commercial

precise control at each load point.

Building Services at Grundfos Saudi Arabia,

According to Waleed Okasha, a primary

is a recognized regional voice in advanced

challenge for operators is managing energy

By combining pumps, controls, sensors,

engineering. He plays a critical role in

consumption within cooling systems, which

and analytics into a single platform, DPS

helping mission-critical sectors, particularly

account for a substantial share of total

eliminates throttling losses. For mission-

the rapidly expanding data centre industry,

energy usage. As processing densities rise,

critical facilities, this architecture enhances

adopt smart, energy-efficient systems.

maintaining precise thermal control without

redundancy and directly supports Tier III

escalating operating costs is essential.

and Tier IV reliability requirements.

WALEED OKASHA, SALES MANAGER IN COMMERCIAL BUILDING SERVICES AT GRUNDFOS SAUDI ARABIA,

TECHNOLOGY - GRUNDFOS SAUDI ARABIA 85

DATA-DRIVEN PERFORMANCE OPTIMISATION Grundfos solutions move beyond static design conditions towards continuous, active system optimization. By leveraging real-time monitoring and advanced digital controls, operators can transition to data-driven performance management. The infrastructure adapts dynamically to changing thermal loads and operational demands, ensuring peak efficiency throughout the cooling system’s lifecycle. LOCAL INNOVATION ALIGNED WITH VISION 2030 Operating in Saudi Arabia presents distinct environmental challenges, including high ambient temperatures and water scarcity.

Waleed Okasha emphasizes that Grundfos

operators from design and engineering through

leads by developing localized cooling

to commissioning and ongoing optimization.

concepts tailored to the Kingdom. These high-performance solutions focus on water

LOOKING AHEAD

efficiency and reuse strategies, supporting

Waleed Okasha stresses that selecting

Vision 2030 sustainability targets while

the right cooling and water management

ensuring long-term operational resilience.

solutions early in the development process significantly impacts long-term

FUTURE-READY INFRASTRUCTURE

operational efficiency, cost performance,

PARTNERSHIPS

and sustainability. As Saudi Arabia’s digital

Grundfos combines a strong local presence

evolution progresses, adopting these

with global technical expertise, collaborating

intelligent, future-ready systems is essential

closely with consultants, contractors, and

to supporting the Kingdom’s ambitions.

GRUNDFOS SAUDI ARABIA CALL +966 11 829 3700 VISIT WEBSITE

86 TECHNOLOGY - HONEYWELL TECHNOLOGIES

HONEYWELL TECHNOLOGIES LAUNCHES COMFORTPOINT™ INSIGHTS FOR CRITICAL INFRASTRUCTURE NEW PLATFORM STRENGTHENS DATA SOVEREIGNTY AND OPERATIONAL PERFORMANCE ACROSS CRITICAL INFRASTRUCTURE.

TECHNOLOGY - HONEYWELL TECHNOLOGIES 87

TECHNOLOGY - HONEYWELL TECHNOLOGIES

oneywell Technologies has introduced

expected to exceed $74 billion by 2026,

improve operational efficiency, and make

ComfortPoint™ Insights, a secure,

organizations managing large and complex

informed decisions based on real-time data.

customer-controlled, on-premise building

building portfolios face increasing demands

analytics and visualization platform designed

to improve operational efficiency while

to help organizations across the Middle

complying with strict data governance and

East, Turkey, and Africa improve building

cybersecurity requirements. ComfortPoint™

performance while maintaining complete

Insights addresses these challenges by

control of sensitive operational data.

enabling customers to securely integrate

Supports secure digital transformation across critical sectors

operational data from existing building As digital transformation accelerates

management systems, regardless of

Unlike cloud-based solutions that may not

throughout the region with investments

vendor, while keeping critical information

meet the stringent compliance requirements of

within their own infrastructure.

certain industries, ComfortPoint™ Insights has

On-premise analytics enhance operational visibility and control

been developed specifically for organizations The platform delivers enterprise-wide visibility

that require operational data to remain on-

through advanced dashboards and analytics,

premise. This approach supports regulatory

providing facility managers with actionable

compliance while strengthening cybersecurity

insights to optimize building performance,

and protecting mission-critical infrastructure.

TECHNOLOGY - HONEYWELL TECHNOLOGIES 89

ComfortPoint™ Insights provides centralized monitoring and control across multiple locations, enabling organizations to standardize operational processes, improve collaboration, and respond more effectively to changing building requirements. The platform is particularly suited to organizations operating critical infrastructure, including government agencies, airports, transportation hubs, healthcare facilities, educational campuses, data centers, and large commercial and industrial developments where data sovereignty and regulatory compliance are essential. The launch further expands Honeywell Technologies' portfolio of smart building solutions, reinforcing the company's commitment to delivering technologies that enhance operational resilience while supporting the region's digital transformation ambitions. By combining advanced analytics, centralized monitoring, and secure on-

Enables smarter decisions through advanced building analytics

NABIL CHEQROUN, VICE PRESIDENT AND GENERAL MANAGER HONEYWELL TECHNOLOGIES BUILDING AUTOMATION

premise deployment, the platform enables

As governments and businesses across

organizations to maximize the value of their

the Middle East continue investing in

building data without compromising security.

intelligent infrastructure and smart facilities,

“Organizations across the region are prioritizing automation solutions that combine operational intelligence with strong data governance and cybersecurity. For some companies operating particularly sensitive infrastructure, this includes the need to keep operation data on-premise,” said Nabil Cheqroun, vice president and general manager, Honeywell Technologies Building Automation in the Middle East, Turkey and Africa. “ComfortPoint™ Insights addresses this need, helping customers to unlock the full value of their building data while maintaining control within their own environments. This reflects Honeywell Technologies’ continued commitment to supporting secure, efficient and future-ready infrastructure across the region.”

solutions such as ComfortPoint™ Insights are expected to play an increasingly important role in improving operational performance, strengthening cybersecurity, and supporting sustainable, data-driven building management for the future.

HONEYWELL TECHNOLOGIES

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