TPC Blue Monster Brand Standards

TPC Blue Monster at Doral Brand Visual Plan

Contents 1.1

The TPC Brand

1.2

TPC Pillbox Logo Guidelines

1.3

Fonts

1.4

The TPC Name

1.5

TPC Merchandise

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Approvals

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The TPC Brand The TPC brand represents the inner character and spirit of the game of golf itself. The TPC Brands put an endorsement, personality and PGA TOUR experience tangibility to the game that is loved by millions worldwide.

The TPC Network provides a unique and exciting link to the world of golf at its highest level everyday- the PGA TOUR. This mean PGA TOUR excitement and drama, PGA TOUR standards of quality, PGA TOUR attitude and way of life and a PGA TOUR compassion for others- an experience that comes together year-round at the TPCs.

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TPC Pillbox Logo Guidelines: TPC Blue Monster Color Logo: PMS Colors for this logo are: TPC Blue: Pantone 281

TPC Red: Pantone 185 Red

CMYK/Process Colors for this logo are:

TPC Blue: 100C/72M/32K

TPC Red: 91M/76Y

PMS 281

PMS 185

RGB Colors/Web Based Colors for this logo are:

TPC Blue: 10R/31G/98B

TPC Red: 252R/25G/33B

TPC Blue Monster One-Color Logo: While the full-color version is always preferred, there are occasions when a one-color treatment is required. Its coloration should always be one-color black or white, with no other color renderings acceptable. The application situation and background will determine which version (black or white) is appropriate.

.3125”

Minimun Size of Logo: The pillbox may not be reproduced smaller than 5/16” in height.

Clear Zone: For the TPC logo, the capital letter “T” in the word “TPC” equals the unit of measure “X.” A minimum clear zone equal to X should surround the elements of the signature at all times (excluding the ® mark).

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Fonts Bembo

Univers Condensed Light

0123456789

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrs tuvwxyz

0123456789 abcdefghijklmnopqrstuvw xyz abcdefghijklmnopqrs tuvwxyz

Bembo Italic

Univers Condensed Oblique

0123 456789

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrs tuvwxyz

0123456789 abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrs tuvwxyz

Bembo Bold

Univers Condensed Bold

0123456789 abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrs tuvwxyz

0123456789 a b c d e f g h i j k l m n o p q r s t u v wxyz abcd efgh i j klmnopq rs tu v w x y z

Bembo Expert (numbers only)

0123456789

Font is the foundation of the TPC brand program. The consistent use of select fonts will, in time, create a welcome and familiar visual tone that is meant to enhance memorability. To achieve this, it is highly recommended that the type fonts used within all organization print communications be limited to the selection displayed here. Doing so will develop a distinctive “look,” while focusing the creative decision-making process.

Bembo Font Family: The beautifully designed serif typeface, Bembo, provides a traditional appearance and excellent

readability to any TPC communication material. All correspondence and internal communications will adopt Bembo, Bembo Bold and Bembo Italic as the official internal typefaces of the TPC Network.

Univers Font Family: Professional, contemporary and unembellished are terms that describe the Univers typeface. Meant as

a complement to the elegant look of Bembo, the Univers type family, especially its condensed setting, will play an important role in establishing a sleek, spare and dynamic typographic look in all TPC communication and promotional materials, especially those materials that are consumer-oriented.

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The TPC Name:

TPC Blue Monster TPC Blue Monster at Doral Both names are permitted in print, depending on the context of the usage.

The TPC Network of clubs represents an exceptional venue in which to play and watch golf coupled with a connection to the PGA TOUR- a connection completely unique to the TPC Network from all other golf courses. In order to continue to differentiate ourselves, when referring to “TPC” in print always use capital letters.

The TPC name should always be used when identifying the course. TPC Blue Monster and TPC Blue Monster at Doral are both permitted, usage depends on context.

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TPC Merchandise:

TPC Thread Colors: Red: Match to Pantone 185, Madeira 1037 Red thread MADEIRA 1037

MADEIRA 1242

Blue: Match to Pantone 281, Madeira 1242 Blue thread

This abbreviated version of the TPC club logo is allowed for retail purposes only when cobranding the club and the Doral resort.

TPC branded merchandise is in many ways our ambassador to the world. While we require certain constraints in its reproduction, we also want our licensees to have the freedom to present our brand in the most creative, innovative and profit-driven fashions.

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Approvals: All logo, photography and copy reference approval requests must be sent to Amber Campbell & Angela Ivey (contact information below) in Marketing Services. An approval or appropriate feedback will be given within 48 hours of request.

Amber Campbell Angela Ivey ambercampbell@pgatourhq.com

angelaivey@pgatourhq.com

904.543.7389

904.273.3389

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