Stitch Retail Activations

How Disney Consumer Products is bringing Stitch to life at retail

Ollie Pryor, director of UK&I Retail & EMEA Ecommerce, Disney Consumer Products, shares how the Lilo & Stitch brand is making waves across the retail sector

Stitch is synonymous with fun and adventure,” explains Ollie Pryor. “You can always expect the unexpected with him, and so, when it comes to how he shows up at retail, we feel we can really lean into this and push the boundaries,”

“In the UK, all retail channels have embraced Stitch’s popularity. He has been making a real impact at retail in recent months, particularly at toy specialists such as Smyths who have a strong, consistent Stitch presence across stores, in aisle and out of aisle and online. In the grocery space, Stitch is a mainstay in Asda and George at Asda with a strong cross-category presence and is also featured in the Sainsbury’s holiday shop-in-shop.

“Now, we’re very excited for Stitch to take centre stage this summer, bringing Stitch’s mischievous and fun-loving nature to life in-store and online for kids and families. We have innovative plans in progress with partners across the UK and Europe and see lots of possibility to get creative. The upcoming Disney Lilo & Stitch live-action theatrical is generating huge ambition and some really original thinking that we can’t wait to share with the industry and consumers.

“It is safe to say that Stitch will be bringing the fun to retail throughout the summer and beyond.