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Come and see our new lines Hall 5 - 5H70 The No.1 Best Selling Girls lifestyle brand

The No.1 Best Selling Girls Craft Brand

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+44 (0) 1628 488944 trade@interplayuk.com

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The Team...

CONTENTS Spring Fair Preview 2018

John Baulch

Publisher and Managing Editor john@toyworldmag.co.uk 01442 502 408 07932 651 207

Features 04 Introduction

Toy World looks ahead to The Spring Fair.

06 Exhibitor List

Mark Austin

Sales Director mark@toyworldmag.co.uk 01442 502 405

The full list of who will be exhibiting in the children’s gifts, toys and gadgets section in Hall 5.

10 Touching Base

Toy World chats to key exhibitors.

14 Spring Fair Preview

Anita Baulch

Circulation and Financial Director anita@toyworldmag.co.uk 01923 711 439

Rachael Simpson

Deputy Editor rachael@toyworldmag.co.uk 01442 502 406

Casey Goodman

S

pring Fair 2018, which ta kes place from 4th-8th Februar y, w ill showcase a selection of children’s gifts, toys, and gadgets in Ha ll 5 of the Nationa l Ex hibition Centre in Birmingham. A varied offering of items, including plush, games, gadgets, wooden toys, novelties, tech toys, arts and crafts and more w ill be unveiled throughout the show. Feedback shows that a lot of retailers appreciate the fact that the toy sector is located directly next to the gift sector, offering them an easy opportunit y to source product ranges across both categories. Spring Fair 2017 boasted over 58,000 v isitors, covering the entire retail spectrum – including online retailers, multiples and independent stores.

See what new products will be unveiled at the show.

A lthough Spring Fair appea ls to buyers up and dow n the countr y, some retailers located in the North of England and Scotland find it easier to v isit Birmingham for a day than a London-based show. The opportunit y to source different products tempts many toy retailers to v isit Spring Fair. The show is a lways a good source of eclectic, non-mainstream toy products, many of which offer more generous margins than some established toy brands. The Toy World team w ill once again be attending the event, and we look for ward to seeing as many of you as possible throughout the show. In preparation for the show, please enjoy the follow ing indepth prev iew, and for more information or to register to attend, you can v isit w w w.springfair.com.

Editorial Assistant casey@toyworldmag.co.uk 01442 502 406

Mark Crowford

Design and Production Manager markc@toyworldmag.co.uk 01442 502 405

toyworld The business magazine with a passion for toys

Alakat Published by

61 Maxted Road, Hemel Hempstead, Herts, HP2 7DZ

www.toyworldmag.co.uk @toyworldmag @baulchtweet

toyworldmag

Toy World 3

Toy World Magazine


Spring Fair 2018

Feature

Spring Fair 2018

Spring loaded Spring Fair 2018 puts the Children’s Gifts & Toys sector in the spotlight, with The Party Show also returning to Hall 5. The show’s 14 sectors will help retailers diversify their product offerings, with plenty of new exhibitors showing for the first time in 2018.

A

s ever, thousands of new products will be on display at Spring Fair, alongside a wealth of information about future trends, plus an engaging programme of seminars and workshops. The event will present trend-setting brands from around the globe, many of which are exclusive to the Spring Fair. Across 14 show sectors, buyers can expect to find everything from contemporary gifts and children’s toys, to games, puzzles, licensing opportunities, children’s books and nursery items, plus everything else in between. One of Spring Fair’s most popular sectors, Children’s Gifts & Toys, will deliver an opportunity for visitors to experience the world’s latest children’s products, with 150-plus exhibitors showcasing everything from puzzles, plush toys and books, to games, licensed products and nursery items. Adding an extra dimension to the hall in 2018, the Party sector will move into Hall 5, providing buyers with a smoother shopping experience, and perfect platform to cross-buy and source next season’s best-selling merchandise. Independents, department stores, and online retailers will find an eclectic mix of big ticket items and smaller value products, from some of the world’s most famous children’s gift manufacturers and distributors. Alison Graham, event director at Spring Fair, commented: “Our dedicated Children’s Gifts & Toys sector is designed to help retailers identify the best products and diversify their offerings. It will be a hotbed of innovation, with hundreds of products that will meet growing consumer demand for creative and engaging products that help children learn whilst having fun.”

In addition to the plethora of new products, The Inside Retail workshop and seminar programme will help bricks and mortar retailers boost sales and improve their bottom line. Over five days, dozens of speakers will deliver practical advice on a diverse range of pertinent topics, including licensing, managing brand and IP, and how to drive profitability as an independent business. There will also be sessions that deliver information around creating effective digital campaigns. Available on the Spring Fair website and new for the 2018 show, the Appointment Planner has a matchmaking functionality, which recommends exhibitors based on filters such as product category and sector. The Appointment Planner enables both exhibitors and visitors to request and accept meetings directly ahead of the show, to help everyone make the most of their time at the event. In 2018, the event organiser has announced the introduction of a Spring Fair Voucher initiative that can be redeemed by retailers on the hunt for new suppliers. Buyers will be able to get £100 off an order of £500 or more when they open an account with a new supplier at the show. The voucher can be used with up to 10 participating exhibitors and is only valid at Spring Fair 2018, thus offering a potential saving of £1,000. For more information visit www.springfair. com. Over the following pages, a selection of exhibitors showcase the new products that will be on display at the show, to give you an idea of which companies to visit during your trip.

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Toy World 5


Spring Fair 2018

Exhibitor list Company

Stand

Company

Stand

Company

Stand

1st For Kids

5M95

Funtime Gifts Ltd

5H88-J89

Moulin Roty (UK) Ltd

5E38-F39

66 Books Ltd

12D17

Gibsons

5E30-F31

Mr.Playwood

5M17

A M International Agencies Ltd

5J61

Golden Bear Products

5F80

Muddleit Ltd

5H80

AANGEL LTD

5M97

Great Gizmos Ltd

5F30-G31

Office Of Development Commissioner

5F107

Ackerman International

5H100

Green Elephant Trading Ltd

5L31

Office Of Development Commissioner

5F109

Alex Brands Juratoys

5G64

Green Owl Toys

5M69

Office Of Development Commissioner

5F113

AliveLab LTD

5L87

Grossman (H) Ltd

5G10-H11

Office Of Development Commissioner

5F115

Alphabet Jigsaws Ltd

5M65

Guangzhou By Color Jewelry Co., Ltd.

5L24

Office Of Development Commissioner

5F121

Alphabet Pie

5M24

Halilit

5L57

Office Of Development Commissioner

5F119

Aniworld

5M31

Hana's Kids

5M20

Office Of Development Commissioner

5F117

Antony Nunn Agencies

5L30

HAPPY ORIGAMI PAPER Ltd

5M67

OK MATERIALS LIMITED

5L71

Asmodee United Kingdom

5J86-K87

Hippychick Ltd

5L44

OOLY

5K01

Aurora World Ltd

5E10-F11

History Heroes

5M82

Ooly International

5K01

Berg Toys

5K24

Holinail S.A.S

5M25

Orange Tree Toys Ltd

5E22-F23

BERTOY - VEKEMANS BVBA

5K57

Hometown World

5M02

Orchard Toys Ltd

5K65

Big Chief Studios

5F76

House Of Marbles

5E52-F53

Padgett Bros (A To Z) Ltd

5G80-H81

Big Mouth International Ltd

5J81

HTI Toys UK Ltd

5J10-K11

Painting Velvet

5M77

Bigjigs Toys Ltd

5G01

Huggables Ltd

5F90

Palgrave Ltd

5H40-J41

Blue Alligator Company Ltd

5L50

Icon Brands Ltd

12C30-D31

Paper Projects Ltd

5J100-K101

Blue Sky Studios

5H71

Insect Lore

5F18-G19

Papo UK Limited

5K105

Bounce Sales & Marketing

5J57

Intelex Group (UK) Limited

5H30-J31

Paul Lamond Games Ltd

5F10-G11

BrandArt Ltd

5H28-J29

Interplay (UK) Ltd

5H70

Playmobil (UK) Limited

5M15

Casdon Ltd

5L76

Jakabel Ltd

5M94

PMS International Group Plc

5H90-J91

CHARACTER KINGDOM LIMITED

5M14

John Adams Leisure Ltd

5H10

Portfolio Group

5J11

Cheatwell Games

5H47

Jumbo Games Limited

5K64

Posh Paws International Llp

5E80-F81

Child's Play (International) Ltd

5J01

Jumini

5L64

Pretend to Bee

5K100

COLE

5K03

Just Funky

4G31

Professor Puzzle Ltd

5G40-H41

Coq en Pate Editions

5L02

KandyToys

5J40-K41

Pyramid International

5J66

Cozy Time Ltd

5M78

Kayes Of Cardiff

5H50

Pyramid International

5J71

Creative Concepts SA

5J58

Keel Toys Ltd

5E40-F41

Quay Imports Ltd

5K90

Deluxebase Ltd

5L28-M29

Keycraft Global Ltd

5J30-K31

Rainbow Designs Ltd

5H21

Depesche UK Ltd

5H64-J65

Kidicraft Ltd

5.00E+01

Ravensburger Ltd

5L18

Djeco

5H46

K-Play International

5M81

Ravensden Plc

5K20

Dotty Birds

5M70

Lanka Kade

5K30

Reeves by ColArt

5L90-M91

Doudou et Compagnie

5F36-G37

Little Concepts

5L34

RMS International

5K67

Dr Zigs

5M90

Little Timbers

5M73

Root Candles Europe

5D40-E41

DSL Lanka / Imajo

5L68

London Europe Group

5M11

Royal Brush Manuf.(UK) Ltd

5M116

EasyRead Time Teacher Ltd

5M92

Made-in-China

5K70

RSW International Ltd

5G72

Ecotronic Ltd

5G44

Marbel Limited

5K80

Ryan Town Toys & Gifts

5M75

EDUK8 Worldwide Ltd

5M26

Martin Gulliver Designs

5L54

Sambro International Ltd

5L41

Elf on the Shelf UK

5M41

Mary Meyer

5M18

Scolaquip

5M84

FairyGlass Ltd

5M35

Max Mindpower

5M47

Selfie Clothing

5L46

Fiesta Crafts Ltd

5M57

Mayhem UK Ltd

5G81

Sinco Toys Ltd

5L55

Floss & Rock

5G30-H31

Melissa & Doug

5F64-G65

Skip Hop Uk Limited

5L37

Flying Gadgets Ltd

5K78-L79

Melissa and Doug, Inc..

5F64-G65

Smart Toys & Games

5H16

Fun Stickers

5J90-K91

Millars Ark Toys Ltd

5G20

Snazaroo by ColArt Fine Art & Graphics 5L90-M91

Funkit World Ltd

5M80

Intrea-Piko, s.r.o., Yedoo

5M88

Solar Buddies

Toy World 6

5M49


NEW FOR 2018

Spring Fair 2018

Come and see the new and exciting range for 2018!

Spring Fair – Stand 5K50, Hall 5 TACTIC GAMES UK

||

Phone: 01483 332070 / 332071

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info@tacticgames.co.uk

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||

www.youtube.com/TacticBoardGames


Spring Fair 2018 Company

Stand

Company

Stand

Company

Stand

Spirit Of Air Ltd

5J17

The Playwrite Group Plc

5J22-K23

Whitehouse Leisure LLP

5F50-G51

Splat Planet

5M55

The Puppet Company Ltd

5G60

Wilberry

5L40

Star Images Enterprises Ltd

5K40

The Source Wholesale Ltd

5H36-J37

Wild Republic Europe APS

5J80-K81

Strawberry Group / ALPA Group

5M10

TIG-TAG Ltd

5M34

Wilton Bradley Ltd

5L10

Suki Gifts International Ltd

5E64-F65

Timberkits Ltd

5L58

Wilton Bradley Ltd

5K10-L11

Sweetmans Trading Ltd

5M47A

Titan Merchandise

5L81

Winning Moves UK Ltd

5H59

Tactic Games

5K50

Tobar Group Trading Limited

5F40-G41

Wooden Knight

5M23

Teal Europe Ltd

5M104

Torchlight Tales

5L52

Wooly World SIA

5M96

Teleview Marketing Ltd

5L91

Tractorland

5G52

Wow! Stuff

5J94-K95

Templar Distributors LTD

5J58

Trade Mark Collections Ltd

5K58

Xing Yuan Sheng Trading Co., Limited

5L96

The Carat Shop

5H77

Traditional Garden Games

5G77

Zephyr Solutions Inc

5H125

The Green Board Game Co Ltd

5L65

TWF International Ltd

5J105

The House Of Puzzles Ltd

5J47

Ty UK Ltd

5F22-G23

Zhangzhou Top Brite Industry Trade Co., Ltd.

5L95

The Irish Fairy Door Company

5G34-H36

Usborne Publishing Ltd

5M45

5J59

The Noble Collection (UK) Ltd

5E72-F73

Walltastic Ltd

5L56

Zhejiang Xinhengtai Advanced Material Co., Ltd.

IRCLE LINE SHUTTLE SERVICE

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THE NATIONAL ASSOCIATION OF JEWELLERS - MEET THE EXPERTS

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Toy World 8

13/12/2017 16:07


Spring Fair 2018

PUZZLES

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5th Jan 23 -2 a Olympi n o d n o L H30 Stand rd

Come and see the full range at the London Toy Fair and Spring Fair International Kidicraft Limited Tel : +44 (0)1282 505988 Email : sales@kidicraft.com

www.kidicraft.com Toy World 9

SPR INTER ING FAIR NA 4 th-8 th TIONAL F Birmin eb 2018 gham N Hall 5 Stand EC E01


touchingbase

Full of the joys of spring Toy World spoke to a selection of exhibitors showing at Spring Fair 2018, about the importance of the show to them, what the key focus on their stands will be and what they hope to have acheived by the end of the event.

Gavin Holden Blue Sky

The past 12 months has been by far and away the busiest year ever for us, not just in terms of day to day operations but in managing the expansion of the business. In 2017 we welcomed six new team members bolstering all areas of the business, which ensures that we head into 2018 with the best possible resources in place to handle our ambitious growth plans. Within the licensed division we have been working very hard to secure new product categories on both contract renewals and new licence agreements. The hard work we’ve put into securing new product areas will see Blue Sky coming to the market in 2018 with Bags, Lunchwear, Stationery, Lighting, and Novelty gifting across various licences. On the kids licensed side of our stand we will be presenting our usual high quality innovative ranges of stationery, activity and novelty gift products, across multiple licences such as Hanazuki, My Little Pony and Star Wars, amongst others. We have exciting new properties to shout about at Spring Fair in Harry Potter, Hamsta, and Transformers. Visitors will see a new linear stand layout from us this time, hopefully making the products easier to view and interact with. Personally I’m very much looking forward to presenting a fantastic range of Harry Potter product, in particular a new range of bags and some clever novelty gift products. The timing is good, as we catch buyers at a key decision-making time of the year for our categories. Come February we are itching to show off all of our hard work that has taken place the previous winter. It’s always nice to meet up with and spend time with our licensor partners, with our product as the backdrop. By the time the fair draws to a close, we hope to have spent quality time with our existing customers and to have met many new customers during the course of the show. We also hope to have successfully promoted our new and exiting licensed ranges, and to have delivered the message that you can now buy a more expansive range of products per licence from Blue Sky than ever before, making us much more of a one stop shop solution. Obviously an order book bursting at the seams is always a nice outcome, but to be honest its much more valuable to us to have that precious face to face time with our customers, in an environment where we can display and promote our extensive product offering.

Toy World 10

Sally Hunter

Sinco Creations The past 12 months have been incredibly positive for Sinco Creations. In November last year we announced the very exciting news that Sinco has been named as the official master toy licensee of Shaun the Sheep and Timmy Time. We will soft launch the range in autumn/winter, and then hit hard in 2019 with some innovative and creative products - all in time for the worldwide theatrical release of Shaun the Sheep Movie 2 in April that year. In addition to this we have partnered with Disney. We launched the first of our stunning ranges last year, which consist of 18” and 25” Christmas Mickey Mouse, Minnie Mouse and Winnie the Pooh high quality plush, all of which have their very own festive hats. The sales have been incredibly strong, and have paved the way to showcase this year’s range. At Spring Fair we will be presenting our new Disney sentimental plush range, which will consist of 12”, 18” and 25” Mickey Mouse and Minnie Mouse in unique outfits. In addition, look out for our special edition Mickey Mouse to celebrate the 90th Anniversary. We will also be showcasing the first of our Shaun the Sheep and Timmy Time products. The re-birth of Shaun and Timmy toys and plush will see Sinco offer originality and creative product ranges, all at very competitive price points. This will be the first time that Sinco Creations will be showing at Spring Fair. We feel it is vital for us to have a presence here, and to ensure we have the opportunity to showcase our ranges to a vast range of retailers. We are also looking forward to catching up with potential buyers who perhaps were unable to attend Toy Fair or Nuremberg. We hope that many buyers, both new and existing alike, will have the chance to drop by and meet us.


Toy World 11


Spring Fair 2018

Harrison Palmer Pretend to Bee

It’s been a brilliant year for Pretend to Bee. Our brand awareness continues to grow, and consumers are seeking us out as the go-to for dress up occasions throughout the year. We also closed the year on a high, as one of our brand-new products, the Unicorn Zip Up Hooded Top, was featured on ITV’s This Morning as part of its Christmas Gift Guides. This prompted a fantastic spike in sales during the all-important Q4. We will continue to support all of our new launches with marketing and PR throughout 2018. We have several new key lines that will be launched at Spring Fair, including additions to our hugely popular Natural History Museum collection. Our NHM Dinosaur costumes will now be available for babies, starting at six months and up. We will also be launching new Pretend to Bee headbands and tails, which make fantastic extensions to existing retailer selections, and are opening up other retail channels for us too. The NEC is a great venue for us - not only is it relatively close to our head office, but its central location enables us to meet customers from across the UK, as it’s always so well attended. We enjoy a prime position on the show floor and have great footfall throughout the course of the fair. As well as meeting a lot of our existing customers, we always come away from the show with new contacts and orders. By the end of the show we hope to have achieved great sales. We we also want to ensure that visitors leaving the event have been assured not only of the breadth of our ranges, but also of the quality and innovation on offer. Seeing is believing and so it’s great that customers can come on to the stand and see our dress-up lines up close and personal.

Peter Lockey

The Puppet Company The devaluation of the pound hit us very hard in 2017, but we have had strong sales on our most popular lines which helped us greatly. We have employed a new team of sales agents who have also contributed to increasing our sales. The development of the new Wilberry Soft Toys brand has really worked for us, allowing us to sell into more gift shops and department stores. At Spring Fair, we will be showcasing a completely new glove puppet collection called Puppet Buddies which will retail at £7.50, giving the retailer at least a 2.4 margin. There are over 30 to collect, representing all the favourite farm, pet and wild animals. The Puppet Company always looks forward to the NEC Spring Fair, as it is the first major show of the year, which attracts buyers from many different sectors. Our extensive range of high quality puppets sells strongly in many different retail situations including gift shops, tourist attractions, zoos, garden centres and toy shops, so Spring Fair is perfect for us to meet the gift buyers for all these sectors. Other large trade shows tend to concentrate on just one specific retail sector, but Spring Fair has a much wider reach. We showcase new and innovative designs for the year ahead at Spring Fair, alongside samples of proposed new ranges to gauge feedback from our buyers. This gives us a means to measure what the demand and reactions will be. It also gives us the perfect opportunity to present our new Wilberry Soft Toys range, which includes over 80 new styles that have been added for 2018. New materials, designs and colours are expanding and enhancing what is proving to be a highly successful product range, backed by The Puppet Company’s reputation for great service, quality and prices.

Robert Ling Pyramid International

The last twelve months have been great. A fantastic entertainment slate with the likes of Wonder Woman and Game of Thrones have made this a brilliant year for our ranges. We also had David Wootliff join us in the role of commercial director and he has hit the ground running, beginning the process of taking Pyramid to new levels of success. Spring Fair will see us release a range of new products to our already impressive library. This includes Flexi-Cover notebooks, an innovative new take on our popular range of stationery and a new range of gift sets. These products will be on show for the first time in the UK at the Spring Fair. Visitors can also look forward to a plethora of new designs across our library of products and licences, which offer something for everyone. Ours is a very visual industry, so it is important to get our products in the lime light and Spring Fair provides us with the perfect opportunity to do so. It is a huge, well known show, and with that you get buyers across all areas of the retail industry coming to visit, so the opportunities that present themselves are huge. Alongside this it gives us an opportunity to meet with our current customers and licensors at a convenient time. We are hoping to have had a great product launch for our new lines, built some bridges with potential new partners, nurtured old relationships and made a few smiles happen.

For all the latest breaking news from the toy market, visit the Toy World website www.toyworldmag.co.uk Toy World 12


Spring Fair 2018

Toy World 13


Spring Fair 2018 Following the growing consumer trend for all-things whimsical, Baby Gund presents the new Luna the Unicorn range. Aimed specifically at millennial mums and dads, the range has also been designed with baby’s rest and relaxation in mind. The Luna Pullstring Musical is a soft plush décor item. The item depicts Luna the Unicorn resting her head on a soft cloud, embroidered with the word “dream” in gold thread. Luna herself is presented in a white fabric, and features blush pink mane and hooves with a slight purple undertone, along with a rose gold horn. Beneath Luna’s cloud is a hanging golden star in a metallic material. When pulled down, the Luna Pullstring Musical plays Brahms’ Lullaby – a gentle and soothing tune to help baby drift off into a restful night’s sleep. Surface washable and suitable for newborns, the Luna Pullstring Musical is 23cm tall and makes an ideal gift for expecting parents. Baby Gund is also introducing its Dinosaur Collection. With softer fabrics and boa materials, items in the Dinosaur Collection are complemented by details including faux suede applique and embroidery. Presented in bright colours, items within the Dinosaur Collection are easily accessible and have an attractive price point. The Chomper Animated Dino is a 33cm tall animated plush. The plush is presented standing on his hind legs with his arms out in front of his torso. With a dark green body, and a dark blue underbelly which complements the scales cascading down its back, the Chomper Animated Dino also features black beads for the eyes, white teeth and red nostrils. The Chomper Animated Dino is further brought to life through the use of animatronics. Kids can simply pat the dinosaur’s back to hear it roar, and watch his upper body and mouth move. Both the Luna the Unicorn range and the Dinosaur Collection are available from the Enesco website, and products from both ranges will be available to view at Spring Fair.

Enesco 01228 404022 www.enesco.co.uk Hall 4, Stand 4H100

Pretend to Bee 0115 921 5690 www.pretendtobee.com Hall 5, Stand K100

Pretend to Bee returns to the NEC in 2018 with new lines. The Natural History Museum Dinosaur range has been hugely successful for the company, and this year the collection will be extended to include smaller sizes for babies from six months old and onwards. Made from the same high-quality material and attention to detail as larger versions, the T-Rex and Triceratops onesie style costumes are not only great for dress up occasions, but they also keep baby cosy and warm. New for 2018 is the headband collection, which allows children to accessorise an outfit and be whoever they want to be. Made from soft fabrics and comfortable bands, they feature various characters including Squirrel, Badger, Fox and Frog. There are also lots of other fun and unique designs coming up in late 2018 with sea creatures and pets all making an appearance. Continuing the theme of nature, there is also a new Hedgehog tabard now available. Quality and attention to detail are themes that run throughout the whole of Pretend to Bee’s collection, making them popular with retailers looking for a diverse selection of lines. Pretend to Bee’s role-play costume range has a large number of different outfits, including People Who Help Us which includes firefighter and paramedic, multicultural costumes, history costumes, occupations costumes and more. The breadth of each range means that retailers can stock dress-up lines for every occasion throughout the year, including educational days at school, World Book Day, nativity, Halloween, and more. The Premium Fairy collection continues to prove popular with parents due to the unique detailing and additional accessories, all available at competitive price points. Each intricate costume comes with wings, a wand, and a headband. Pretend to Bee also has several licensed ranges including the popular Thunderbirds are Go! range, which due to new programming and the recent 50th anniversary celebrations, shows no sign of waning. The range includes costumes of favourite characters Alan Tracy, Scott Tracy, and Virgil Tracy, and feature unique detailing and a sound chip which plays the iconic ‘5…4…3…2…1’ countdown sequence.

Ravensburger

01869 363 830 www.ravensburger.com Hall 5, Stand L18 This exhibition season, visitors to the Ravensburger stand can discover the latest in Brio Smart Tech clever train technology. Kids can simply set up the Smart Tech arches around their track, and press Go on the engine. As the train travels along the track it will automatically detect each arch, and do exactly what is indicated by the icon. Depending on the icon, the train could stop, start, slow down, switch on the lights or make a sound. With the Smart Tech Workshop, kids can see their Brio world come to life. When passing a Broken Engine Action Tunnel, the Smart Tech Engine will start to sound and act as if it is broken, and will roll to the workshop, stopping above the repairman’s pit. Now it is up to the child to ‘fix’ the train, and get it back on track. Each Smart Tech set is fully compatible with other Brio sets, tracks and trains, so kids can continue creating and expanding their Brio world.

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65+ BRAND NEW ADULT PUZZLES FOR SPRING/SUMMER! GIJ WAS

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+27%

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SOURCE: NPD YTD Nov’17

SEE ALL THE NEW RELEASES AT…

LONDON TOY FAIR, STAND E46 / SPRING FAIR, HALL 5 STAND K64 Contact us to book an appointment.


Spring Fair 2018

Eduk8 Worldwide 01661 831080 www.eduk8worldwide.com Hall 5, Stand 5M26 Eduk8 Worldwide is an independent family owned, toy design and manufacturing company distributing completely unique Learning Toys and Gifts all around the world. It is delighted to show its exclusive Toy and Gift ranges at Spring Fair. It has been trading successfully in the UK & Internationally for over 16 years, supplying quality, and durable products, that parents can play and learn with their children, and enjoy together. Eduk8 Worldwide prides itself on having exciting innovative products that have great play value and offer value for money too. The company is launching new ranges at the show, under new brand Eduk8 n Play. These ranges include: Cargo Ship, a great addition to the popular quality wooden range; traditional pocket money games with a difference at an attractive price; a comprehensive new Craft range; new and unique Chalk & Chuckles table top games; Fuzzee Ball which is great fun, flexible, and won’t roll away; Bounce n Catch, a great outdoor game, ideal for the beach; award-winning Giant Outdoor Games and the colourful, eye-catching, exclusive Water-resistant Play Mats, suitable for indoor and outdoor play, that were launched at the Harrogate Toymaster and Home & Gift shows, and were very well received by buyers. Product ranges on offer include the comprehensive Wooden range, Science, Pocket money Toys and Gifts, award-winning Traditional outdoor games, Playmats, Tangles, Craft range & board and travel Games. These are all ideal for both the gift and toy sectors.

Orange Tree Toys

The Puppet Company

01242 244 500 www.orangetreetoys.com Hall 5, Stand 5E22-F23

01462 446 040 www.thepuppetcompany.com Hall 5, Stand G60 The Puppet Company is showing over 40 new puppets for 2018 at Spring Fair, including a new collection of animal glove puppets called Puppet Buddies. These new puppets are made of a different material to the one used in the company’s classic ranges, such as Long Sleeves and CarPets, which enables them to offer the range at a very competitive cost price. These puppets are not designed to replace The Puppet Company’s current ranges, but to instead offer retailers a quality range of glove puppets with a retail margin of x2.4 and a low base RRP. There are 27 puppets available in the collection at the moment, with more designs to follow. Dinosaurs are on trend at the moment, and so The Puppet Company is developing large Dinosaur Head hand puppets. Available in a range of different colours, these puppets will make a strong addition to the company’s existing Large Creatures collection. The company is also welcoming a Unicorn to its CarPet collection, while a Sloth is being added to both the CarPet and Full Bodied ranges. The Puppet Company will also be its showcasing its four new Sockette puppets, which will make a welcome addition to the collection. Finally, Wilberry, the Puppet Company’s soft toy brand, continues to grow with over 60 new styles being added for 2018 including a Llama, Sloth and Unicorn. The success of Wilberry products is due to their innovative design, attention to detail and attractive prices, and visitors can view the range at Spring Fair.

A family run business, Orange Tree Toys is passionate about recreating classic wooden toys that are fondly remembered from childhood. Bright and colourful by design, the range offers a mix of both fun and educational traditional wooden toys. Orange Tree Toys’ product offering also includes licences such as Peter Rabbit, Winnie the Pooh and Paddington Bear, which, combined with the company’s own brand products, creates a comprehensive and emotive product range. The new Winnie the Pooh collection is predicted to be the star attraction of Orange Tree Toys’ stand at Spring Fair. The recently launched collection is already proving popular among customers, and has received very positive feedback. The collection features an array of colourful products based on the much-loved characters from Hundred Acre Wood, focusing on Winnie the Pooh, Piglet, Tigger, and Eeyore. Further additions to the Winnie the Pooh toy range include push-alongs and pull-alongs, a musical carousel, a puzzle train and vehicles, and a set of skittles which sees Rabbit and Roo joining the group. Brand new for 2018, a selection of new products has been added to the company’s Peter Rabbit Collection, including 3D puzzles of both Pater Rabbit and Jemima Puddle-Duck, a selection of development toys, and pocket money toys. In addition, Jeremy Fisher joins the range. Following on from the continued success of the Crocodile Alphabet Puzzle, there is a new range based entirely around the colourful croc. The range is painted in the same bright colours, and includes new products, including a variety of development toys, a stacking pull-along, and puzzles.

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for high-quality children’s dress up costumes and

s o m N u im in m

Renowned

accessories. Specialists in educational play with huge ranges spanning 6 months to 11 years. Costume collections include authentic period costumes, character and animal costumes, licensed ranges and much more.

Go to www.pretendtobee.com to register for more details. Tel: 0115 921 5690. Email: support@pretendtobee.com

Spring Fair - Hall 5, Stand K100


Spring Fair 2018

Asmodee UK 01420 593 593 www.esdeviumgames.com Hall 5, Stand J86-K87

Tactic Games 01483 332 070 www.tactic.net Hall 5, Stand 5K50 Finnish board game company Tactic will be unveiling exciting new gifts and games at Spring Fair 2018, following previous launch success with brands such as Molkky. Lumo Stars is a range of collectible Mini, Classic, and Big plush toys covering various key price points and inspired by Nordic nature and mythologies. Spring Fair will see the first full range launch of Northern Brights, which will be supported in the market via the free Lumo Stars app, providing a community forum for Lumo Stars fans. These beautiful, tactile plush creatures have deep, colourful eyes complemented by unique patterns and colour combinations. To keep the range fresh and exciting, Tactic will be launching new designs and themes every three months. The Great Tour is a “great” example of a gateway strategy board game, where players have to travel around Europe in an attempt to visit the most places and attend the most events. Players flip over destination cards and aim to reach the location as quickly as possible, whilst avoiding the jams created by other players. The Great Tour game is suitable for all the family. For fifty years, Tactic has provided consumers with innovative, high-quality products that have enjoyed huge popularity with the public. The main focus of the company is to produce entertaining games that offer moments of genuine, warm fellowship and which add entertainment to social situations.

Asmodee UK (formerly known as Esdevium Games) will be bringing its wide range of products to Spring Fair, with a focus on family and kids’ lines that are ideally suited as gifts. New to the Asmodee UK portfolio from April 2018 is Bananagrams, the world-renowned word game in a distinctive banana-shaped bag that’s set for a big year at its new home. A fun and engaging game for all ages, it is accompanied by other variations in the range including Bananagrams Party and My First Bananagrams. The Fisher-Price Classics collection is a series of perennial bestsellers that features the most beloved toys of older generations. The likes of the Chatter Telephone and Record Player are enduring hits in the collection and are joined in 2018 by new additions including the Play Tape Recorder. One of Asmodee’s hottest new gift items is Arokah, a puzzle game set to quickly capture imaginations in 2018. Hailed as “a new mathematical phenomenon” by a University of Cambridge professor, this multi-puzzle challenge promises to be a brain-teasing hit for all ages. 2018 also sees the return of the classic Mensa-endorsed board game Abalone in a new edition, ready to exercise players’ brains once more. Meanwhile, Asmodee’s wider games range will include a host of exciting kids’ games featuring beloved licences, from Star Wars and Marvel to Harry Potter and the Gruffalo.

Jumbo Games 01707 289 289 www.jumbo.eu Hall 5, Stand K64 From the company’s number 1 adult puzzle brand Wasgij, Jumbo will be launching six new puzzles for spring/summer. Available now are the latest releases for the hugely popular Mystery, Destiny, and Original puzzle concepts and the second instalments to the Wasgij Retro collections will follow in April. The new January puzzles will include Wasgij Original 28: Dropping the Weight!, Destiny 18: Fast Food Frenzy!, and Mystery 14: Hound of the Wasgijville! 1,000-piece puzzles. Jumbo’s Falcon deluxe range will see the addition of 24 puzzles to its rapidly growing portfolio. 13 new puzzles have been released for January, and then a further 11 in April, covering the traditional Falcon themes of Nostalgia, Scenery, Cottages, Animals, and Transport, across varying piece counts from 500XL to 1,500 pieces and multiples in a box. Visitors are advised to keep an eye out for the beautiful decorative titles; Driving the Dales 2x500pce puzzle, Clacton-on-Sea, and Morning Deliveries 1,000-piece puzzles and Village Life 2x1000-piece puzzle box set. Jumbo is also re-introducing the Falcon deluxe Humour collection and will be re-releasing the hilarious nostalgic Graham Thompson illustrations that were extremely popular when they were in the range many years ago. This range offers retailers something different to the traditional puzzles they are used to with Falcon and are sure to drive consumer interest immediately. The releases include Britain United, Picnic in the Park, and Cruise Chaos 1,000-piece puzzles. Puzzle Mates, the UK’s #1 puzzle accessory range, has shown the largest share of the company’s double-digit growth and consumer demand for the high quality range is set to continue this year. The Peter Rabbit licence is a new addition to both Jumbo’s adult and children’s puzzle portfolio, which will see a range of puzzles for both the classic Beatrix Potter books and the upcoming Movie. Available now, ahead of the highly anticipated Peter Rabbit movie in March, Jumbo will be releasing a 4-in-1 puzzle set and a Giant Floor Puzzle aimed at children. Then in time for Easter, Jumbo will also be launching a 4 Shaped Puzzles box set and Giant Floor Puzzle for children. A 500 and 1,000-piece puzzle for adult puzzlers will be available in June and can be seen at the show.

Toy World 18


My Magical Sound & Lights Unicorn

Light up wings Rain & sp bow arkl e acce nts Pet my back for Magical sparkling sounds

Gift Giving…all wrapped up Toyfair Nuremberg, Germany 31st Jan—4th Feb 2018 Hall Eing-M, Stand E04

International Spring Fair NEC, Birmingham 4th—8th Feb 2018 Hall 4, 4H80-J91

4H81

4H91

4H80-J81

4H90-J91

Enesco Limited, Head Office & Customer Services, Brunthill Road, Kingstown, Carlisle, Cumbria, CA3 0EN. Tel: 01228 404022 email: trade@enesco.co.uk Overseas Customer Services: Tel: +44 1228 404066 email: eurosales@enesco.co.uk © GUND 2018. © 2018 Enesco Limited.

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4H100


Spring Fair 2018

Rubie’s Winning Moves 08453 070 707 www.rubiesuk.com Hall 5, F110-G111

0207 262 9696 www.winningmoves.co.uk Hall 5, Stand H59 At Spring Fair, Winning Moves will be presenting products from its extensive portfolio of card and board games. In Harry Potter Top Trumps Match, players must race to match five of their favourite witches or wizards to win the game and score one point. Players score extra points if their card matches their row, and the first player to five points wins. The cards come in a snap-close box for easy portability, enabling gameplay anywhere, anytime. With positive buyer feedback and TV support, Harry Potter Top Trumps Match is fun for all ages. Winning Moves provides a full range of licensed Match games including Star Wars, Super Mario, Emotis, DC Comics, Disney Princess and Marvel Avengers. Featuring the original party animals, Pass the Pigs is the classic family and travel game. The game is now even bigger than before; players can squeak or squirt their pair of pigs and score points depending on how they land. The first player to score 100 points wins. Pass the Pigs can be played with family and friends, or even in the bath. Visitors to Spring Fair can take advantage of Winning Moves’ show offer – 5% off a £500 order and 10% off a £1,000 order, with one-drop delivery; Terms & Conditions apply and more details are available on the Wi nning Moves stand.

Rubie’s continues to bring excitement and innovation to the world of licensed fancy dress. It will be showcasing new costumes inspired by upcoming movies such as Marvels Black Panther, Ant-Man and the Wasp, and Warner Brothers Fantastic Beasts: The Crimes of Grindalwald. One of the most highly anticipated upcoming Marvel superhero movies - The Avengers’ third outing, Infinity Wars, is scheduled for release in the UK on 27th April. This has given Rubie’s the chance to bring together over 60 different beloved superhero characters, offering a fresh new look. In addition to the My Little Pony Movie DVD release in February, Rubie’s has continued to re-fresh its core range of Rainbow Dash, Twilight Sparkle, Pinkie Pie, and Fluttershy, giving My Little Pony fans a chance to sparkle. It also has a range of accessories to accompany the costumes, including colourful hair switches and fun wigs, so children can get involved from head to toe. 2017 has been a phenomenal year for The Wizarding World of Harry Potter. Rubie’s range of costumes continue to increase in popularity. With Fantastic Beasts 2: The Crimes of Grindalwald hitting cinemas in November 2018, Potter fans’ loyalty looks set to grow through 2018 and beyond. Book Week 2018 is fast approaching, taking place on Thursday the 1st of March. Rubie’s is offering over 45 selected lines for this event to celebrate authors, illustrators, books and most importantly to inspire children to read. With such an extensive range, there’s something for everyone. Visitors to the stand can also view Rubie’s range of officially licensed costumes.

Funko 0203 376 3223 www.funko.com Hall 6, Stand 6N05 Funko Europe is attending Spring Fair this January, and is bringing a host of new products, including its highly sought-after Pop! Vinyl figures, and other collectibles, plush, and homewares. Visitors to the stand will also get a look at the new Loungefly range of bags and accessories. Funko will be exhibiting a vast array of its practical and eye-catching homewares collection. This spans across licences like Star Wars, Marvel, and DC, and includes products such as egg cups, mugs, teapots, storage tins, bottle stoppers and pizza cutters. For fans of Star Wars: The Last Jedi, Funko’s latest homewares line includes a BB-8 bottle stopper and plate sets, part of a sophisticated gold and black themed collection. Funko’s most recent acquisition that reflects its pop culture centric ethos is Loungefly – a range of licensed bags and accessories. Featuring bold and eye-catching designs from licences like Disney, Marvel, and Star Wars, fans can choose from backpacks, purses, and handbags. The high-quality fabric and attention to detail is sure to appeal to any fashion-conscious pop-culture lover. Visitors will get the chance to see a broad range of Funko’s distinctive and instantly recognisable Pop! Vinyl figures from some of the hottest licences, including Star Wars, Harry Potter, and Marvel. Fans of TV, gaming, film, and sports will also have plenty to choose from, with ranges on display from franchises such as Overwatch and Rick & Morty. There will also be plush on show, deriving from licences such as Star Wars and Harry Potter. Funko’s newest Star Wars: The Last Jedi feature plush range is available in a multitude of sizes, and features Porgs, as well as BB9E and the Praetorian Guards amongst others, all with their own sound effects.

Toy World 20


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Spring Fair 2018

Inside Out Toys 01908 969 969 www.jumini.net Hall 5, Stand L64 Inside Out Toys will be showcasing its Jumini range at Spring Fair, having launched the range in 2016. The Jumini range of wooden toys has grown enormously since then, and the company is now able to share its licensed Mr Men Little Miss collection. Mr Men is a classic brand, loved by generations. The basic shapes and bright colours epitomised by the characters feature in a selection of My First Mr Men & Little Miss wooden toys, including a Mr Tickle Bead Maze and a Mr Men Little Miss Shape Sorter, which was selected for The Guardian Christmas Gift Guide this year. The retro style toy collection will be available to order at Spring Fair for immediate delivery. Alongside the Mr Men collection, Inside Out Toys has also added to its existing Jumini range with a range of foldaway toys – a fire station, a police station, and a unicorn castle. Additionally, there are two new larger items – a wooden dolls house which includes a set of furniture and two people, and a wooden multi storey garage including cars. Jumini now has agents covering Scotland, Ireland, Wales, the North East and the Midlands, and is still actively looking for additional people to cover London and the South.

Hape/Marbel

Keycraft

08456 000 286 www.marbel.co.uk Hall 5, Stand K80

01779 478 078 www.keycraftglobal.com Hall5, Stand F46

Marbel presents its latest range of traditional, educational, licensed and collectible toys, along with a whole host of children’s gifting products. Recognised for its commitment to sustainability, as the world’s largest producers of wooden toys, Hape continues to focus on high quality lines. For spring/summer 2018 Hape welcomes a range of new products including sand toys, from sand and water wheels to ice-cream shop sets that allow kids to create their own little business. With Flexistix, children can use the sticks and connectors to create geometric structures, whilst Hape’s latest outdoor range features telescopes, periscopes and detective sets to help nurture a child’s adventurous side. The Mad Mattr range of modelling compounds welcomes new arrivals. The Mad Mattr Meteor Monsters are collectible toy monsters, hidden within a dough based modelling compound. Also available is the Quantum Pack, an all-in-one mini construction kit which contains a bonus tool. Offering detailed sets of well-known characters and beasts, Bullyland allows kids to recreate their favourite iconic movies and cartoons with an array of realistic figurines. New products for 2018 include Frozen gift boxes and charm packs, plus an extension to the collection of unicorns and dragons. Finally, the range of Pink Poppy dress-up and role play accessories offers a new assortment of pastel and metallic tones in shades of pink, blue and green, in themes including unicorns, fairies and mermaids.

Fun and funky lifestyle stationery brand Gogopo by Keycraft has come on leaps and bounds since its launch in early 2017. Branching out the brand to appeal more to parents and family members who are on the lookout for gifts, new Gogopo bundles will be added to the selection. The bundles will come in four designs; milk bottle, sports bottle, milk shake and notebook bundle – and each of these will be available in two different colour palettes. Each of the bundles will be packed with a selection of new Gogopo Goodies to delight children of all ages. Magnoidz science kits for inquisitive minds saw five new packs added to the range in autumn 2017 as a warm up to the big reveal in spring 2018 of over 30 new products being added, to bolster the scientific brand. This science and discovery based brand will see the inclusion of discovery and educational toys in four new Magnoidz ranges; Gadgets, Geology, Labs, and Space. These ranges will include new products including; Night Sky Projector, Magnifying Glass, Dinosaur Excavation, Geology Dig Kits, and many more. The products make learning fun with Magnoidz; a cognitive challenge for inquisitive minds. The beautifully crafted and realistically detailed Living Nature soft toy brand will introduce over 40 new plush animals to its range this spring. There will be 17 new dogs, along with their matching puppy counterparts. There will also be new additions to the Living Nature World Wildlife, Woodland, Pets and Farm collections.

Toy World 22


Play Different..... Discover over 150 new products for 2018

Come and visit us at Spring fair Stand 5G64

32 High Park Road, Kew Gardens • Richmond TW9 4BH • United Kingdom Tel. : +44 (0)20 8878 2133

janod.com • kaloo.com • alexbrands.com


Spring Fair 2018

Green Elephant 0870 803 2116 www.greenelephanttrading.com/putty Hall 5, Stand 5J10-K11

PMS International

Green Elephant is looking forward to attending Spring Fair and touching base with retailers, buyers and fellow distributors. Having experienced a substantial increase in the number of stockists across the UK and Ireland during 2017, the company is looking forward to catching up with new retailers over the course of the Fair and putting faces to the names. The company will be focusing solely on Crazy Aaron’s Thinking Putty at Spring Fair this year. The popularity of Thinking Putty has mushroomed in the UK and Ireland over the last 12 months and the company is excited to see what 2018 brings. Along with the existing ranges, Green Elephant has a number of new products that will be available during 2018. The company will also have this year’s Valentine and Easter colours to view and order. The Limited Edition Season Colours are always a popular choice with retailers. Green Elephant has been distributing Crazy Aaron’s Thinking Putty in the UK and Ireland since 2014. Thinking Putty is made from start to finish in the USA, with the assistance of adults with physical and intellectual disabilities. The putty is available in over 40 colours and effects, three sizes, and two kits, making it suitable for everyone. Thinking Putty never dries out, has no odour, and leaves no greasy feel on hands. It’s non-toxic and safe for children three years and older. Thinking Putty can be used to perform a range of tricks and experiments. Children can choose their favourite colour, then use Thinking Putty as a toy, a stress ball, a squeeze toy, or as therapy putty. It also appeals to adults as an office toy.

Bertoy 07748 150 906 www.bertoy.com Hall 5, Stand G46

01268 505 050 www.pmsinternational.com Hall 12, D04 E05 PMS International will be attending the Spring Fair 2018, showcasing its new additions to the best-selling Elves Behavin’ Badly range, giving trade customers plenty of time to plan their lines and place their orders before the busy pre-Christmas Countdown. Demand for the 2017 Elves Behavin Badly range has exceeded all expectation and stocks sold out so quickly that repeat orders had to be placed for many popular items. PMS recommends that its’ customers place their orders early for 2018 so they are not disappointed. With unique branding and eye-catching packaging, this cost-effective Elf line was a best-seller with many trade customers. Back by popular demand, trade customers can place advance orders to secure their stock of the Essential Elves Behavin’ Badly range including; the original Elfie, his female Elf companion Elvie, the impossibly cute Elf triplets, and even Rudie the Reindeer, all of which are instantly recognisable by their big ears. An innovative range for 2018 will be displayed at trade shows in the New Year and incorporates many of its core lines, including the popular Elfie and Elvie Dolls. It also has a new range of accessories to help the Elves Behavin’ Badly go about their mischief and to enable even more imaginative scenes to be created. Elves Behavin’ Badly fans can add to their existing collection, and PMS is offering its trade customers more opportunities to increase their sales. It has also launched its new Elves Behavin Badly catalogue for 2018.

Bertoy is in full preparation for season 2018, with an assortment full of surprises, as almost one third of the range consists of brand new items. In Crocodile Creek, the company will be introducing several new themes throughout the assortment. These will include Unicorns, Sweet Dreams, At the Races, Ice Age and A Day at the Museum. The latter is an immediate eye catcher with its distinctive packaging, as well as the inventive content of the puzzle. Bertoy believes the nautical theme will be big this year, and is expecting its new Shark theme to be a best-seller. All of these new designs will continue throughout different ranges such as balls, dinnerware, and puzzles. In Tiger Tribe, Bertoy will be adding products to the craft section: sticker sets, glitter tape sets, card making kits, postcards, and gel pens. The classic colouring sets have not been forgotten, with the new Animal All Stars a favourite. With the success of the Unicorn Colouring Set this past season, the new Flock of Unicorns is also a great complementary addition. These miniature sets are a perfect example of pocket sized portable play. Children can take their flock of unicorns everywhere and create their own adventures with the four mini unicorns. Each box converts into a beautifully illustrated back drop for play and display. To help the consumer to understand the concept of the Tiger Tribe brand, in Q1 2018, Bertoy will be launching a new colouring pack, with an opening retail price point of under £10.00. Bertoy will also be introducing the brand Mudpuppy to the UK and Ireland in 2018. This brand, like Tiger Tribe, is focused on the creative side of play and has expanded its range of puzzles for 2018. Bertoy already distributes the brand in Europe and it is delighted to further expand into the UK and Ireland.

Toy World 24


Spring Fair 2018

Rainbow Designs 01329 227 300 www.rainbowdesigns.co.uk Hall 5, Stand H21 Spring Fair is set to see the arrival of several new gift collections from some of Rainbow Designs most established and successful brands. Rainbow will unveil a new Classic Paddington collection for 2018. The luxury gift range has been created from the highest quality fabrics and detailing. The collection features keychains and bean toys through to the Cuddly Paddington and the premium Classic Paddington. Created in 1958 by the late Michael Bond, 2018 marks the 60th Anniversary of Paddington. To commemorate the occasion, Rainbow Designs will launch two special edition Paddington characters featuring anniversary artwork. Rainbow Designs has also brought to life Disney’s much loved and iconic Winnie-the-Pooh in a new range of high-quality baby products. The characters in the Classic Winnie-the-Pooh Hundred Acre Wood collection features one of the world’s most famous bears, Winnie-the-Pooh, and his friends Eeyore, Tigger and Piglet. Spanning plush, comforters and rattles, this cuddly new baby collection pays homage to the classic heritage of A.A. Milne’s beloved stories and E.H. Shepard’s illustrations. Rainbow Designs will also be showcasing a new collection starring the late Dick Bruna’s white bunny Miffy. The new Classic Miffy collection has been created in a style that portrays simplicity and innocence. There will also be new additions to Rainbow’s Roald Dahl range, including a cuddly Enormous Crocodile and Dahl’s most famous characters; Matilda, The BFG and Willy Wonka, in a range of Titchy Snapper Whippers.

Pioneer Europe 01279 501 090 www.Qualatex.com Hall 5, Stand H110-J111 Pioneer Europe will again be attending Spring Fair with two stands – one predominantly featuring Qualatex balloons and the other focusing on the Pioneer Party Collection. Pioneer has announced the addition of Paw Patrol licensed products to its partyware category, with plates, cups, napkins, table covers and loot-bags available to order from February 2018. These products are anticipated to further bolster the success of Pioneer’s licensed range, which includes a comprehensive Disney offering alongside the Minions and Trolls properties that saw success in 2017. In addition, Pioneer’s licensed Party offering is expanding to include a whole new Disney Premium Party line featuring seven newly designed ranges. As well as fresh new takes on the Mickey, Minnie and Disney Princess brands, the company is also offering new Avengers and Star Wars designs that offer party props within the line-up for the first time. Also new to Pioneer are the premium Bambi and Little Mermaid designs in-sync with the latest fashion trends for younger kids. Finally, cupcake stands are being added to the Pioneer range too. The mermaid theme is echoed on the Qualatex stand where the team will show more than 90 new balloon lines, including new mermaid-shape Microfoil balloons.

Pyramid International 0116 284 3640 www.pyramidinternational.com Hall 5, Stand 5J66 – 5J71 2018 is shaping up to be another massive year for the entertainment industry. Movies such as Avengers: Infinity War, Jurassic World: Fallen Kingdom, Solo, and Fantastic Beasts: The Crimes of Grindlewald are paving the way for an incredible year, and as the incredible numbers from the Marvel Avengers Infinity war trailer show, fans are chomping at the bit for new content. This will in turn surely drive demand for products and opportunities for retailers. Pyramid is proud to be supporting these releases with a great line of products, with ranges for Avengers Infinity War and Jurassic World on display. Alongside supporting the big movie releases, Pyramid has also invested in its ever-green licences. This includes innovative new products for the likes of Marvel, DC Comics, Game of Thrones, Rick and Morty and of course, Harry Potter. Pyramid will also be presenting a multitude of new product categories for the first time in the UK. This will include Storage Boxes, innovative Shaped Mugs, newly designed Heat Change Mugs, unique A5 Flexi-Cover Notebooks, and a range of gift sets. These new products will be on show alongside a number of display concepts including a full-size display for Mickey Mouse’s 90th anniversary, to help retailers make the most of the Disney mascot’s birthday celebrations. Pyramid is also excited to announce an array of new licences, including the worldwide phenomenon that is Pusheen.

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H. Grossman 01416 132 525 www.ozbozz.com Hall 5, Stand G10-H11 The focus is on pocket money this year for H. Grossman, as the company that cornered the market in fidget spinners last year is introducing hundreds of new lines for 2018. Slime is on trend, and retailers can choose from a number of options to cater for this growing market, including glittery Unicorn poo, Grossman’s own-brand putty, or any of the other ranges on offer, all available at pocket money prices. Alien Eggs took the coveted Toy Craze of the Year in 1999, and the popularity of this range has never waned, having gone on to sell over 30m units worldwide. Last year saw the introduction of the award-winning Grow Alien Egg and this year there will be additions to the range, with products added in all sizes. Ten new eggs with a new in-house design will add to the success of the Alien Eggs brand. New items include the duck egg sized Alien Light Up Eggs, filled with glowing slime. Dinosaurs and fossils have always been a winner with kids, and this year Grossman introduces the Fossil Egg. Kids can chip away until they reveal the fossil within, a great way for kids to have fun and learn about the past at the same time. Designed to retail at under a pound, these fossil eggs are both affordable and collectible. The Ozbozz brand is renowned for its outdoor products, and this year sees a new version of the Light Up Trike, ideal for pre-schoolers. Emojis and Ghostbusters licences enhance many of the products on offer, and they join the best-selling Light Burst and Unicorn scooters. Unicorns have been hugely popular throughout 2017 and Grossman has a full range of Unicorn products on offer, including the 60cm Unicorn Soft Toy. Older kids will enjoy the new Torq Edge Scooter, available in two colours and designed for those with better scooter skills, while the new Glow Boots feature light-up soles.

Spring Fair: Hall 5 - 5G60 Nuremburg: Hall 1 - F09 New York Toy Fair: Level 1 - 6138

www.thepuppetcompany.com info@thepuppetcompany.com +44 (0) 1462 446040 Toy World 27

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Spring Fair 2018

Blue Sky Designs 01133 879 670 www.blueskystudios.co.uk Hall 5, Stand H71 At Spring Fair, Blue Sky Designs will be heavily focused on showcasing its expansion into new product areas, and increasing awareness of its broader product ranges, which span some of the biggest properties of 2018. For the first time ever, customers will be able to buy backpacks, gym bags, messenger bags, lunch bags, drinks bottles, stationery, novelty gifts and lighting products. The company has worked hard throughout 2017 in order to bring both new properties on board and to develop a significantly increased product offering. Blue Sky will be launching three major new properties at Spring Fair - Hanazuki: Full of Treasures, Hamsta World, and Harry Potter. The company previewed a handful of products for Hasbro’s new licence Hanazuki at Autumn Fair in September and received a very positive response to its offering. Since then, Blue Sky has secured several new listings for spring/summer 2018, and retailers are advised to look out for the full product launch at Spring Fair. Hamsta World has had excellent feedback so far from fans, and whilst the company is unable to reveal any details at the time of going to print, consumers should expect to see the quirky brand in some of the UK’s leading fashion retailers later this year. With a product offering in excess of 45 lines, Blue Sky is a true destination for Hamsta product. Harry Potter is back, and Blue Sky has relished the opportunity to add its innovative approach to the brand. There will be a range of bags on offer, featuring backpacks, messenger bags and lunch bags, all with a classic Hogwarts look. Blue Sky will also have creative stationery products on show, which form part of its school/social stationery collection. The range is completed with around a dozen novelty gift products, including the Harry Potter edition of the best-selling Who Am I glasses game, a pop-up Engorgio goblet, a self-stirring mug and a stylish cinema light box. Aside from the new licences added to its portfolio, Blue Sky has also introduced a fresh new look to its best-selling My Little Pony range of stationery, arts & craft, and kids gifting. Following on from the movie design the company ran for part of 2017, the new design is brighter, more colourful and more delicate. Initial reactions to the designs have been extremely positive and early indications point towards My Little Pony being a dominant force in the girls’ licensed sector again this year. Spring Fair will also see the launch of the new stylised Star Wars Pictogram range, which is aimed at an older consumer. The monotone repeat pattern design features the most iconic Star Wars characters, minaturised and drawn in a simple vector format. The paper products all have a canvas texture covering, giving them a premium feel. The Star Wars product range then ventures into the novelty gift and gadget category with a host of USB powered devices, including the best-selling Blue Tooth Storm Trooper Speaker. Blue Sky Designs is hoping that its hard work in 2017 will put the company in a strong position for 2018, as it moves into new product areas; this year should see a much broader array of products made available to existing customers and fans of the company’s ranges, and should also attract new customers. Spring Fair will be the first trade show of the year for Blue Sky, and its first major opportunity to show off all its new designs.

Sinco Creations 0161 737 7464 Sales@Sincocreations.com Hall 5, Stand L55 Sinco enjoyed a successful 2017, kicking the year off by partnering with Disney to launch a range of high quality seasonal plush. The first ranges, which were launched in July, include Mickey Mouse, Minnie Mouse, and Winnie-the-Pooh, available in a medium size, measuring approx. 18”, and a large size, measuring approx. 25”. Each soft toy is themed with a festive hat for a Christmas feel. The sales for this range have been strong, and the positive reception from retailers and consumers has paved the way to showcase next year’s range. At Spring Fair, Sinco will be presenting its new Disney sentimental plush range, which will consist of small, medium and large Mickey Mouse and Minnie Mouse plush in special outfits. In addition to this, visitors should look out for the new special edition Mickey Mouse which has been created to celebrate the 90th Anniversary of the iconic character. In November 2017, Sinco announced that it has been appointed the official master toy licensee of Shaun the Sheep and Timmy Time. The new range is due for a soft launch in autumn/winter 2018 with two plush ranges in various sizes, together with an advent calendar. This will be followed in 2019 with a full rollout, which will see the full range of products hit shelves in time for the worldwide theatrical release of Shaun the Sheep Movie 2 in April that same year. The first of the Sinco Shaun the Sheep and Timmy Time products will be high quality plush products available in sizes small, medium and large. In addition to these, the company will also be offering the Shaun the Sheep advent calendar, which comes complete with 12 figurines to collect and various surprises. Product ranges will also include plastic figurine sets, plush, games & puzzles, arts & crafts, tableware and RC vehicles. Visitors to the Sinco Creations stand at Spring Fair will have the opportunity to win an exclusive competition prize. Visitors can simply drop their business card into a prize draw pot, and four lucky winners will win an exclusive studio tour at Aardman in Bristol. The winners will be able to meet the talented production team and participate in a model making session with an Aardman model maker, as well as having the opportunity to gain special access and a look behind the scenes of the filming of the muchanticipated Shaun the Sheep Movie 2.

Toy World 28


Spring Fair: Hall 5 Stand 5L40 Nuremburg: Hall 1 Stand F09

www.wilberrytoys.com

E: info@wilberrytoys.com

T: +44 (0) 1462 446040


Spring Fair 2018

HTI

Halilit

01253 775 544 www.htigroup.co.uk Hall 5, Stand 5J10-K11

01254 872 454 www.halilit.co.uk Hall 5, Stand L57

At Spring Fair 2018, HTI will be exhibiting its extensive portfolio of domestically stocked every day toy ranges, designed exclusively for HTI. This will include showcasing its new and refreshed lines of licensed and in-house brands for 2018. HTI’s stand will present some of the hottest brand licences and key toy lines covering all major price points. There are over 200 new lines across existing and brand-new ranges, such as the popular Slime. This comprises glow in the dark, slime ball squeezer, and test-tube slime, available in a range of colours. Also new for 2018 is HTI’s Magical Kingdom collection of style’n’groom unicorn playsets, enchanted eggs, pompom key chains, and magical poop. New lines are also available within Double Bubble, Jokes and Gags, Knights, and many more, all featuring eye-catching fresh packaging artwork, ensuring the products stand out on the shelf. Recently acquired licensed pocket money partnerships include industry-leading brands PJ Masks, Trolls, and Power Rangers, combining the fun factor of children’s favourite characters with value. All HTI pocket money toy ranges feature fully branded and merchandised packaging and CDUs. Visitors can also look out for Teamsterz, HTI’s own extensive range of collectible die-cast vehicles, garages and playsets, light & sound vehicles, and track sets. These combine sharp price points and quality manufacturing, offering high levels of detail and great play value, with new lines for 2018. The company will also be offering items across key categories of role-play, prams and pushchairs, wheeled, and vehicles, with the biggest children’s licences such as Paw Patrol, PJ Masks, Peppa Pig, My Little Pony, Shimmer and Shine, JCB, Chicco, Mamas & Papas, and more.

At Spring Fair, Halilit will be showcasing the newest Taf Toys collection, as well as the Sounds of the Forest and Sounds of the Lake storybook giftsets, the latest additions to the popular Halilit music range. This new range combines child development with musical play, strengthening the interaction between parent and child during story time. As the stories unfold, children are encouraged to create their own sounds with the realistic, specially designed animal instruments, whilst also practising music-making skills such as rhythm and breath-control. In addition to these giftsets, Halilit will also be presenting TrueDough, an innovative craft range that allows children to make their own modelling dough. With child friendly mixing accessories and patented powders, the craft sets offer children the ability to create their own colourful dough, with little adult supervision required. The TrueDough range comes complete with refill packs, themed giftsets and starter sets, and is an ideal gift for introducing children to imaginative play whilst developing their fine motor skills. Halilit launched Rosa & Bo at Toy Fair, alongside its existing nursery toy offering. Rosa & Bo offers a design-led nursery range with gift packaging. Created in the UK, the Rosa & Bo collection has been influenced by the designer’s years of experience working with new-borns as a midwife. The range incorporates essentials such as Muslins and Pram Pegs. Designed for little hands to hold, and developed to soothe tender gums, the teethers feature Baby Rosa and Bo Bunny characters. Made from 100% soft silicone with gentle mint or rose water flavours, the dishwasher safe teethers support new-born development, stimulate baby’s tastebuds and provide relief from the discomfort of developing teeth. To complete the Rosa & Bo collection, Halilit will also be showcasing Nesting Babies, a nursery toy that encourages hand-to-eye co-ordination through interactive play.

Kidicraft 01282 500 899 www.kidicraft.com Hall 5, Stand E01 With dinosaurs very much at the forefront of the news in the film world, Kidicraft introduces several new 48-piece Super 3D Dinosaur Selfies based on the colourful and often comical artwork of British artist Howard Robinson. Nature forms the basis of Howard’s artwork, and Kidicraft’s Selfie puzzles for younger children which feature his work, introduced during 2016, have twice won an Independent Toy Award. As well as Super 3D Dinosaurs there will be further National Geographic Kids Dinosaur 150-piece puzzles on the way, in addition to the four versions already on the market. Space and solar system products are always popular too, and to further appeal to this part of the market Kidicraft will expand with products featuring planets, stars and moons and satellites. National Geographic and National Geographic Kids products have formed a large part of the Kidicraft Super 3D spectrum, so as well as more magic motion puzzles for 2018 there will also be children’s table mats, wall posters, postcards, notebooks and bookmarks added to the range, all of which feature animals from the cute and cuddly to the wild and fierce. Unicorns, fairies and dragons have always appealed to a child’s imagination, and so Kidicraft will be supplying a completely new range featuring puzzles and notebooks based on the designs of London-born artist Anne Stokes, who is famous for the fantastical and mythical design of her pictures. Also on the way is a new fantasy range using images that are exclusive to Kidicraft, plus spiral-bound notebooks using various Rubik’s designs. These will be introduced a little later in the year, but samples will be available for forward ordering at Spring Fair.

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Great new games as gifts. Same great margins. All New for 2018

Visit us on Stand 5H47 at Spring Fair

For more information and a copy of our latest catalogue please contact mark@cheatwell.com or call 02392 524098

www.cheatwell.com RAV_TW_Jan18_halfpage_FINAL.pdf

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The latest in clever train technology to make your train come to life!

Tel: 01869 363800 sales@ravensburger.com


Spring Fair 2017

Wilton Bradley 01626 835 400 www.wiltonbradley.com Hall 5, Stand K10 - L11 & Stand L10 Having signed a licensing agreement with FremantleMedia at the end of 2017, Wilton Bradley will be producing a range of X Factor products throughout 2018, including the new microphone speakers XF1 and XF2. The XF1 is a microphone speaker featuring Bluetooth connectivity. Cost effective, with a high spec including an echo function, the microphone includes a speaker stand, play/ pause and skip forward and back buttons, and runs for up to three hours without a charge. The XF1 is branded in the black and red X Factor logo and has flashing LED lights on the base. The X Factor XF2 is a sophisticated microphone speaker which features voice changing modes, an echo function and a micro SD/USB Charging/USB Port. The X Factor logo wraps around the speaker box on the front of the microphone, turning this product into a portable karaoke machine. The existing Mi-Mic microphones will have new functionality and will continue to build on the success of 2017. Monster Smash Ups, the award winning remote control range, will be joined by a fourth character - Black Widow. The trucks now offer even more play value, as the bodies of the trucks now fully explode when they hit each other or an obstacle. Other line extensions include a Battle Pack which comes with two trucks, four interchangeable characters and chassis’. There will be even more activity in 2018 with an even bigger mass media campaign. Wilton Bradley joined forces with YoYoFactory in 2017 to act as its exclusive UK distributor for the expert line of Yo-Yos. From the TenTrick range, suitable for beginners, right up to the high-grade aluminium DV888 Yo-Yo or the F.A.S.T 201, for kids looking to master the skill of yo-yoing, Wilton Bradley can supply the right product. Wilton Bradley’s Great British Sewing Bee two competitively priced Sewing Machines, inspired by the popular show, are complemented by a full range of accessories kits with everything kids need to create the perfect item. The company has also seen success with the electric ride-on category. This year Wilton Bradley introduced a Police Car and a Range Rover, with exclusive licensed products to be added this year. The Viper pedal go kart, the vintage Xootz Retro Racer, and the JSF Urban Sprinter Electric Scooter will all be available to view at the show, along with new additions to the range. Finally, Wilton Bradley’s successful partnership with Bestway has made them a market leader in outdoor inflatables, and a wide range of licensed products from Star Wars to Disney will also be on show.

Tobar

Sambro

0844 573 4299 www.tobar.co.uk Hall 5, Stand F40-G41

08458 739 380 www.sambro.co.uk Hall 5, Stand 5L41

Tobar is presenting a range of new products at Spring Fair. With mermaids set to be a key trend for 2018, the Magical Crystal Growing Mermaid is an ideal gift for mermaid lovers. Kids can add the crystal solution to the base, and in minutes the crystals will grow to make waves for the mermaid to sit on. Available in four colours, the Fizzing Mermaid is ideal for water-based fun. Kids can simply place the fizzy bomb in water and watch it bubble and dissolve into the mythical aquatic creature. The Mermaid Pencil and Eraser makes an ideal addition to a stationery set and comes in four different designs - Purple Mermaid, Blonde Mermaid, Seahorse or Clam Shell, so kids can collect all four. The handheld Mermaid Bath Squirter provides bath time entertainment in the tub, as kids can suck up water and squirt their friends and relatives. Tobar’s Neon Slime is available in six different colours, while the Splat ‘n’ Mix Slime, available in four assorted colours, lets kids enter a world of brightly-coloured goo. With the new Smart Putty Mini Mix kids can mould, stretch and bounce putty in a variety of different styles, including Glow in the Dark, Dazzle, Glitter and Normal. Kids should also watch out also for the UV Reactive Smart Putty – the putty changes colour when exposed to ultraviolet light. UV Reactive Smart Putty comes in four colour combinations: green/red, light blue/dark blue, pearl/purple and yellow/red.

Sambro returns to London Toy Fair with significant launches that will further cement its position as one of the major players in the toy and licensing industry. The licensed product specialist, which recently opened its Southern office, has a long-standing partnership with Nickelodeon, winning Licensee of the Year twice. Strengthening this relationship further, 2018 will see Sambro launch its extensive new Nickelodeon Slime range. The deal grants Sambro master toy rights globally, excluding North America, and will see the licensee introduce an array of Nickelodeon Slime products from spring/summer 2018. Nickelodeon has been synonymous with slime since the network’s launch in the UK back in 1982, with Slime the symbol of free-spirited mess and the physical embodiment of Nickelodeon’s unconventional spirit. Sambro’s range will embrace this spirit, allowing kids to get creative with Nickelodeon Slime in their own homes. The hero product from Sambro’s range is the Nickelodeon Slime Hyper Blaster. The pump action blaster projects the infamous green liquid up to seven metres. Each Hyper Blaster comes with 10 packs of instant slime, available in two colours, so kids are always ready to slime into action. The Nickelodeon Slime Hyper Blaster Accessory Pack will allow kids to upgrade their blaster with a holster for rapid reload, meaning nobody will escape the slime. As with all of Sambro’s products, the Nickelodeon Slime range will also allow children to get creative with a Make your Own range. Also available will be tubs of Slime at impulse prices, including Glow in the Dark and Glitter slime. Other products include Jo Jo’s dog Bow Bow, the Jo Jo Siwa Styling Head, and the Hatchimals Glittering Garden.

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Experience the

Difference!

• See the latest “on-trend” balloon ranges • Extensive range of Licensed Balloons and Partyware • Learn from World Class Balloon Artists • Proven Retail Solutions • And…be the first to experience our AMAZING new balloons…!

Hall 9, Stand D76

Hall 5, Stands G/H110

www.qualatexeurope.com SB-TW1712025 ©2017 PBC

Talk to Pioneer Europe about growing your business with balloons and partyware at the key European trade shows this Spring.


Spring Fair 2018

EasyRead Time Teacher 01684 566 832 www.easyreadtimeteacher.com Hall 5, Stand M92 EasyRead Time Teacher will be exhibiting at Spring Fair for the first time in 2018. This colourful range of wristwatches, wall clocks and alarm clocks is designed to help children learn to tell the time using an innovative 3- step teaching method. Silent battery operated wall clocks are available in a choice of two colour schemes; Rainbow or Red & Blue. Alarm clocks with night light and snooze function are also available, and come in a choice of Rainbow or Red & Blue colour schemes. The non-ticking clocks have a light sensor which activates a gentle light behind the dial when the room is dark. Pressing the snooze button makes the light glow brighter. EasyRead Time Teacher Wall Clocks and Alarm Clocks are supplied in colourful packaging with full time teaching instructions for the parent. Children’s wristwatches are also available in a choice of four colour schemes: Rainbow dial with purple strap; Rainbow dial with navy blue strap; Red & Blue dial with grey strap; or Red & Blue dial with navy blue strap. The watches have a stainless-steel back, non-allergenic plating, a Seiko PC21s movement, a washable nylon strap and metal buckle. Fitting wrists from 12cm to 18cm circumference, they are water-resistant, and come ready to wear with the battery installed. Retailers can opt for a counter-top POS display box, which can take 12 or 24 watches. Seven additional colours of nylon watch strap are available as add-on purchases for customers who would like to customise their watch. A counter-top display stand is available which can hold 35 watch straps, five of each colour. Tell the Time Card Games can be used to play Tell the Time Snap and other similar games. The Level 1 set consists of 64 playing cards, each featuring an analogue clock face. The cards portray 16 different times, four copies of each. The Level 2 set also has 64 cards showing 16 different times, but the four matching cards express the same time in a different way – for example, 10:15 and quarter past ten – so playing Snap with these is more of a challenge. EasyRead Time Teacher offers a Starter Pack Product Selection for small retailers to try out its products, consisting of a pack of five wall clocks, five alarm clocks and a POS display box containing 12 or 24 wristwatches.

Cheatwell Games Interplay 02392 524098 www.cheatwell.com Hall 5, Stand H47

01628 488 944 www.interplayuk.com Hall 5, Stand G10

Baffled joins the Cheatwell collection after previously being part of the Spears back catalogue. An entertaining memory game, players have 60 seconds to memorise the board before the pieces are covered up. As the game progresses the covered pieces swap and change positions around the board. Designed so that both adults and children have an equal chance of winning, Baffled helps develop memory and concentration skills. Polar Panic is the newest title in Cheatwell’s round tin games series. Last year, Silly Safari, Lift Off and Caveman exceeded all expectations, and so the company set about developing a new game to join the collection. Polar Panic is a fast paced fishing game in which everyone plays at the same time to try and spot matching fish. If a player turns over an Eskimo, all the cards go back face down; if they turn over a polar bear, however, it might be game over. This clever twist on the traditional gaming format allows players to decide how to finish the game – play either stops when the polar bear is found, or players can pick him up and take a forfeit. For fans of the squeeze popper range there are four new characters – a pink Unicorn, a Sloth, an Owl and now a Poo popper. Offering the same air-powered entertainment as the rest of the range, kids simply pop a soft foam ball into the character, squeeze, and watch the ball fly up to 20ft. These products are safe for indoor or outdoor use, and require no expensive batteries. Cheatwell continues to offer a mixed case option for qualifying independent retailers on some lines. This helps smaller stores who are keen to try out a wider selection of their games.

The Magical Fairy Light Garden launch, Fab Lab festival excitement, collectible Mermaid Charm Shells, and a unique My Living World Window Bird Feeder will be unveiled at Toy Fair 2018. Preparing for a flourishing year, Interplay is introducing new products into the best-selling My Fairy Garden range. The evergreen brand will be supported by an enhanced marketing programme designed to build awareness, loyalty and depth of purchase, TV advertising, year-long PR activity, and strong retail presence. The new hero item, Fairy Light Garden, is the ultimate fairy home offering great play value with light and enchanting sound features, as well as secret spaces and cute animal play pieces. A new Fairy Picnic Basket enables kids to bring the magical fairies with them, enjoying a tea party on playdates, in the garden, or just having fun around the house. The best-selling My Fairy Garden set will also be refreshed with a new look and accessories and a new range of collectible fairies will be available to complement the sets. Every girl can look spectacular for festivals with the new Fab Lab Festival Face Tattoo set from Interplay. Everyone can apply and remove sparkling and colourful glitter tattoos with ease. Every pack comes with over 10 intricate and glamorous designs that can be customised for an individual look. Supported with influencer activity, YouTube channel, TV Sponsorships, PR, and brand ambassador campaign and social media activity, the Fab Lab will be looking forward to a busy 2018 securing lots of followers, excitement, and sellthrough for the brand.

Toy World 34


Max Mindpower

Spring Fair 2018

+353 872 234097 www.max-mindpower.com Hall 5, Stand M47 Max Mindpower is a unique plush bear which plays four guided meditations for children to follow, and breathes along too. The bear makes meditation easy and engaging for children to learn, with meditation programmes that can be accessed with the squeeze of one of his paws. Carefully designed with children in mind, Max also shows children how to take his teachings and apply them to everyday life. Max combines some of the most effective tools taken from cognitive behavioural therapy, neuro-linguistics, positive psychology and selfcompassion, which are integrated into the book series stories in an engaging and entertaining way. Max Mindpower is available in two versions. Max Junior is for children under six, and is approximately 10” sitting. Max Senior, designed for children aged over six, is slightly larger in size, approximately 12” sitting. Both versions comes with three 16cm hardcover books which introduce Max to his owner, and explain how to use him. The benefits of Max Junior and Max Senior can be further enhanced with the addition of each bear’s 16cm hardcover book series’, sold separately. The Max Junior additional book series deals with primary emotions and simple problems, while the Max Senior series explores both primary and secondary emotions. Max Mindpower’s display packaging is open, leaving the product exposed and touchable. As a new brand, Max Mindpower is working to establish itself through marketing both online and in magazines. Max has featured in multiple Christmas selections in magazines, and the brand has continued to expand on this exposure with the launch of its first video advert this month. Max Mindpower will also be attending multiple consumer expos throughout 2018, to raise brand awareness both in the UK, and into the USA from March. Max is the first toy of his kind, and many more toys are in the pipeline for this range, with the aim of enhancing the life of the user, and introducing them to skills that will last a lifetime.

Paul Lamond Games 020 7254 0100

www.paul-lamond.com

Hall 5, Stand F10-G11

There will be a host of new pre-school and children’s lines unveiled by games and puzzles specialist Paul Lamond at Spring Fair this year. Roald Dahl is the latest new addition to Paul Lamond’s licensed portfolio, with four 250-piece puzzles launching in February in time for World Book Day. The four puzzles, featuring Quentin Blake’s illustrations, will focus on some of the author’s most beloved characters and stories; Matilda, James and the Giant Peach, Charlie and the Chocolate Factory, and The BFG. Julia Donaldson and Axel Scheffler’s villainous storybook character, The Highway Rat, has been in the limelight over the Christmas period, and a specially adapted version of the storybook, starring David Tennant as the voice of the Highway Rat, premiered as the BBC’s main animation on Christmas Day. Hot on the heels of the successful release of The Highway Rat Giant Floor puzzle and 4-in-1 Puzzle Set last autumn, Paul Lamond is to launch a board game starring the main characters from the children’s tale. There are also new educational board game releases for pre-school licences The World of Dinosaur Roar and The Very Hungry Caterpillar, billed for later in the year. In addition to this plethora of new pre-school and children’s titles, Paul Lamond will also launch an innovative new range of family board games including Reveal, Stupid Deaths and Kersplatt. There will also be a new Murder Mystery dinner party game, A Cuban Killing, and a new box of tricks, The Ultimate Magic Set, from popular magician Jamie Raven.

Juratoys 020 8878 2133

www.juratoys.com

Hall 5, Stand B121

Juratoys will be exhibiting a range of products at this year’s Toy Fair, including items from its Kaloo, Alex Brands and Janod ranges. The Alex Toys Artist Studio Easy Spin Pottery Wheel is ideal for creative kids looking for an engaging and imaginative way to while away the hours. This set includes a real working pottery wheel along with a variety of paints and tools, allowing kits to mould, shape, sculpt, and paint their own pot, cup or vase. When the crafting is done, kids can simply leave their creation to air dry overnight, leaving it solid and ready to decorate with the included paints, mosaic tiles and gems. The set includes a pottery wheel with foot pedal, carving tools, two bags of soft clay (907g), six paints (2.5ml each), a paint palette, two brushes, clay cutting cord, 88 mosaic tiles and gems, glue and easy instructions. The Easy Spin Pottery Wheel is recommended for children eight years of age and older, with adult supervision advised. The company will also be presenting a new range for 2018 called Babypop, from French wooden toy brand Janod. This wooden baby range combines a fresh palette of pastel colours – orange, blue and yellow, ideal for the modern nursery – with natural baby-safe FSC certified beech wood and rubber elements.

Toy World 35


Toy World Spring Fair Supplement 2018  
Toy World Spring Fair Supplement 2018