Page 1

Spring Fair 2017 Toys, Games & Kids’ Gifts TW_HW_19122016_V17.pdf



Published By

toyworld The business magazine with a passion for toys










A REVOLUTION IN VEHICLE PLAY ©2017 Mattel. All Rights Reserved.

© 2017 Bladez Toyz. All Rights Reserved.

Toy World 2

The Team...

CONTENTS Spring Fair Preview 2017

John Baulch

Publisher and Managing Editor 01442 502 408 07932 651 207

Features 04 Interview Toy World speaks to Spring Fair’s Nick Davison.

06 Exhibitor List

Mark Austin

The full list of who will be exhibiting in the children’s gifts, toys and gadgets section in Hall 5.

Advertisement Manager 01442 502 405

10 Touching Base Toy World chats to key exhibitors.

14 Exhibitor Profiles See what companies will be exhibiting at the show.

Anita Baulch

Circulation and Financial Director 01923 711 439

Clarabel Jones

Assistant Editor 01442 502 406

Jonika Kinchin

Assistant Editor 01442 502 406

Salma Haidrani

Assistant Editor 01442 502 406


s ever, Spring Fair 2017 will showcase a selection of children’s gifts, toys and gadgets in Hall 5 of The National Exhibition Centre, Birmingham. Returning visitors will know that on offer there is a comprehensive selection of products throughout the children’s toy and gift market. A varied offering of items, including plush, games, gadgets, wooden toys, novelties, tech toys, art and craft, and many more will be attracting the eye of retailers and buyers throughout the four day show. Over the next few pages, a selection of exhibitors showcase their products that will be on display at the show, to give a few ideas about who and what to go and see over the five day show. There are over 200 suppliers exhibiting in the toys, gifts and gadgets hall. With over 50 suppliers showing for the first time at Spring Fair 2017, both independent retailers and buyers from multiples can benefit from the newest and hottest products on the market and have the opportunity to pick up something completely new.

toyworld The business magazine with a passion for toys

The organisers received incredibly positive feedback post-show about the toy section, so for 2017 if it isn’t broke, why fi x it? Feedback shows that a lot of cross-buying retailers liked the fact that the toy sector is located directly next to the gift sector, which offered them an easy opportunity to shop across both. Spring Fair portfolio director, Nick Davison, told Toy World: “Our focus is on ensuring that the right companies exhibit at the show so that everything that our visitors will want to see is there”. He mentions that while Hall 5 will remain the same as last year, there will be a “raft of new features elsewhere at Spring Fair 2017”. The Toy World team will once again be attending the event, and we look forward to seeing as many of you as possible throughout the duration of the show. In preparation for the show, please enjoy the following in-depth preview, and for more information or to register to attend, you can visit

Alakat Published by

61 Maxted Road, Hemel Hempstead, Herts, HP2 7DZ @toyworldmag @baulchtweet


Simon Morrison

Design and Production Manager 01442 502 405

Toy World 3

Toy World Magazine

Spring Fair 2017


Spring Fair 2017

Spring it on Nick Davison, portfolio director for Spring Fair tells Jonika Kinchin about the challenges of preparing a show on such a large scale, and what can be expected from the aisles of Hall 5. How many stands will there be in 2017 in the toys, gifts and gadgets hall in comparison to 2016 and previous years? We have more than 200 suppliers, of which around 50 are brand new to Spring Fair for 2017.

How are preparations going for the 2017 show? Preparations are going really well. We have already matched the number of exhibitors that attended in 2016, despite still being two months away from the show at the time of writing this, and we have more space available. We have expanded the section this year due to demand and have just a few stands remaining, so it will be very exciting when we open in February. A large majority of last year’s exhibitors have rebooked, with most wanting more space – it demonstrates the faith the industry has in Spring Fair.

What are the key buying opportunities at the show? Independent stores and buyers from the multiples will benefit from exposure to the newest products on the market as exhibitors reveal their latest range additions at show. Companies tend to keep their innovations closely guarded until January, meaning that much of what visitors find at Spring Fair will be brand new. The growth areas in this section are children’s gifts and baby and nursery-focused companies. As gift retailers continue to diversify the ranges they carry, we are seeing a growing trend of baby and nursery products being increasingly stocked in general gift stores as well as garden centres and multiples. Licensed products are also growing in popularity and, based on high profile movie releases, we expect Trolls, Cars 3, Despicable Me and Star Wars to be represented at Spring Fair 2017. There will be some fantastic new brands at Spring Fair 2017, with one – Hansa Creation Inc – that has no plans to exhibit anywhere else in the UK. It produces soft toys from small to life size. Another company new to the show in 2017 is Bertoy, which produces toys, backpacks and notebooks under brands including Crocodile Creek, Mud Puppy and Angel Bliss. I think

visitors to Spring Fair will love the products it offers. Interplay is another exciting company, new to the show this year. Established for over 20 years ago, it offers toys and gifts at the quality end of the market. Its brands include My Fairy Garden, My Living World and CraftBox.

Will there be any updated features of the 2017 show? The Toy section itself remains as it was in 2016 as feedback we received post-show was incredibly positive. Visitors particularly liked that it was located directly next to the gift sector, which offered buyers an easy opportunity to shop across both. However, we will have a raft of new features elsewhere Spring Fair for 2017. Our focus is on ensuring that the right companies exhibit at the show so that everything that visitors will want to see is there. We have a diverse mix of the biggest brands within each sector, as well as smaller brands that people may not be aware of, but which add something extra to the show.

What is it that keeps exhibitors coming back to the show? Spring Fair is the largest show for the retail market in the UK and is the only event where exhibitors have access to 60,000+ quality buyers, of whom 93% have buying power. It is the most important gift-related toy show in the UK and gives businesses the chance to meet with existing customers and reinforce those relationships, as well as meet and network with other potential new buyers.

What are the main challenges in preparing for and putting on Spring Fair? The market changes quickly and we have to adapt accordingly to remain relevant for suppliers and buyers. This year we haven’t had to make many changes, but last year the toy section moved into the hall next to general Gift, so we worked on an entirely new floor plan and re-edited the set up completely. People are also changing their buying habits and so it is a case of keeping up with the latest trends and ensuring that Spring Fair is as indispensable to all buyers as it can be.

Toy World 4

Toy World 5

Spring Fair 2017

Exhibitor list Company






66 Books Ltd


Deluxebase Ltd


Jakabel Ltd


A M International Agencies Ltd


Depesche UK Ltd


JHG Jigsaws Ltd


A Touch of Scandinavia




Jwp Limited


Access All Areas Distribution


DKL Marketing Ltd




Ackerman International


Doudou et Compagnie


Kayes Of Cardiff


Alex Brands Juratoys


Dowman Imports Ltd


Keel Toys Ltd


AliveLab LTD


Dynamic Cassette International




Alpa UK Ltd


EasyRead Time Teacher Ltd


Kidicraft Ltd


Alphabet Jigsaws Ltd


Elf on the Shelf UK


kids army shop ltd


Alphabet Pie


Esdevium Games Ltd


Kippson Limited




ET2C International Inc.


K-Play International




Fab Distributions


Lanka Kade


Antony Nunn Agencies




Le Toy Van




FairyGlass Ltd


Leo Paper Products UK Ltd




Fiesta Crafts Ltd


Little Concepts


Aurora World Ltd


Floss & Rock


Love Bomb Cushions


Award Publications Ltd


Flying Gadgets Ltd


Marbel Limited


Berg Toys




Maven's First Steps




Freds Swim Academy Benelux United


Mayhem UK Ltd


Big Chief Studios


FunSlinger Ltd


Melissa & Doug LLC


Big Mouth International Ltd


Funtime Gifts Ltd


Millars Ark Toys Ltd


Bigjigs Toys Ltd


Gaming Merchandise UK Limited


MJ Steps


Blade & Rose


Genertec International Advertising & Exhibition Co.,Ltd


Moulin Roty (UK) Ltd


Bladez Toyz Ltd


Genertec International Advertising & Exhibition Co.,Ltd


Muddleit Ltd


Blue Sky Studios


Genertec International Advertising & Exhibition Co.,Ltd


Orange Tree Toys Ltd


Bounce Sales & Marketing


Genertec International Advertising & Exhibition Co.,Ltd


Orchard Toys Ltd


Brainstorm Limited




Palgrave Ltd


BrandArt Ltd


Global Glory Industrial Limited


Paper Projects Ltd


Branded Distribution Ltd


Great Gizmos Ltd


Papo UK Limited




Green Elephant Trading Ltd


Paragon Trade Sales LTD


Cards On The Table Games


Green Owl Toys


Paul Lamond Games Ltd


Carson Optical


Grossman (H) Ltd


Personalised Gifts International Ltd


Casdon Ltd




Peterkin UK Ltd


Character Kingdom Limited


Hansa Creation Inc.


Peterkin UK Ltd


Cheatwell Games


Hometown World


Posh Paws International Llp


Chess & Bridge Ltd


Honey-Bee Adventures Ltd


Pretend to Bee


Child's Play (International) Ltd


House Of Marbles


Professor Puzzle Ltd


Clementoni UK


HTI Toys UK Ltd

5E100-F101 Protocol SL



Huggables Ltd


Quay Imports Ltd


Coq en Pate Editions


Icon Brands Ltd


Rainbow Designs Ltd


Cozy Time Ltd


Imajo Ltd


Ravensburger Ltd


Creative Educational Aids Pvt. Ltd.


Import Earth


Ravensden Plc


Cuckoo Ltd


Insect Lore




Cuddly Kingdom


inside out toys ltd


Recent Toys Intl.


Curious Fox Company


Intelex Group (UK) Limited


Royal Brush Manuf.(UK) Ltd


Da Hing (Far East) Co., Limited


Interplay (UK) Ltd


Rubies Masquerade Co


Deluxebase Ltd


Intrea-Piko, s.r.o., Yedoo


Rubies Masquerade Co


Toy World 6


Spring Fair 2017

Toy World 7

Spring Fair 2017







Sambro International Ltd


Teleview Marketing Ltd


Ty UK Ltd


SBT Hobbies


Templar Distributors LTD


Underground Toys


Selfie Clothing


The Carat Shop


University Games UK Ltd


Shantou Oubo Exhibition Service Co.,


The Green Board Game Co Ltd


Usborne Publishing Ltd


Skip Hop Uk Limited


The House Of Puzzles Ltd


White Pebble International




The Noble Collection UK


Whitehouse Leisure LLP


Snuggle sac


The Playwrite Group Plc


Wild Republic Europe APS


Spirit Of Air Ltd


The Puppet Company Ltd




Star Images Enterprises Ltd


The Source Wholesale Ltd


Wilton Bradley Ltd


Stepping Stones Marketing


Timberkits Ltd


Winning Moves UK Ltd


Storksak Ltd.


Titan Merchandise


Wow Toys


Strawberry Design & Marketing Ltd


Tobar Group Trading Limited


Yo Kawaii





Zhejiang Growin International Exhibition 5L47


Travis Designs Ltd


Zippy Baby Ltd


TWF International Ltd


TTLE SERVICE Suki Gifts International Ltd

free shuttle service that collects and drops Suncrest cations. You should never be waiting more




easy access to Kitchen, Dining The Gift Circle Line is a continuous free shuttle service that collects and drops Contemporary


17 18 17 19 1 20 19 8 620 6 7 7 8

off from and to the following locations. You should never be waiting more


In association with

In association with

2mx3m debut Bnr.indd 1

4 e









4 nc tra En





















nc e



DIY village

Sponsored by The Turkish Housewares Sponsored Pavilion

by The Turkish Housewares Pavilion

e Lin le irc C


n Hall 2 Christmas Gifts, Floral & Seasonal Decorations

e Lin C



e nc tra En za

n Halls 1 Home

n Hall 3 Greetings & Gift

n Hall42&Christmas Gifts, Floral & Seasonal Decorations n Halls 5 Gifts



n Hall Children’s Gifts,Show Toys & Gadgets n Hall5 3 The Party

n Hall 3 Greetings & Gift

n Halls 6 & 7 Contemporary Gift




DIY village

n Hall 6 Retail Solutions

n Halls 4 &Summerhouse 5 Gifts n Hall 8 The

tra Lin


En le

n Halls DiningGifts, & Housewares n Hall 95Kitchen, Children’s Toys & Gadgets




1 az




n Hall 3 The Party Show

n Hall 10 DIY & Home Improvement NEW SECTOR n Hall 6 Retail Solutions n Halls 11 & 12 Volume Gift & Home

nk Lin


n Halls176&&187Jewellery Contemporary n Halls & Watch Gift le



Sponsored by Sponsored by


n Hall19 8 The Summerhouse n Halls & 20 Fashion Jewellery, Accessories & Luggage


n Hall 20 9 Body & Bath Dining & Housewares n Halls Kitchen,






le L



le L






3 Circ






08 Dec 2016 15:49:15

08 Dec 2016 15:49:15


le L







le L

nc e



le L






le L



in t


nc e


le L

12 1100 111112


En tra







Sponsored by

le L

riu A mtriu Exm E pr xp esres s Es E ntntra ra nc ne C ce & i C rcle &Reg i r c L i n R is le e e tra Lin gistio tran p e tiooint n po


le L






Sponsored by & Housewares, The Summerhouse and Contemporary Gift Hall 12 for Volume Gift & Home and DIY & Home Improvement ch Atrium Entrance 1&2 for Volume Gift & Home, DIY & Home Improvement Kitchen, Dining & Housewares and The Summerhouse Atrium ay Station &Entrance Airport 3 for Contemporary Gift, Body & Bath and Fashion Jewellery, Accessories & Luggage Atrium Entrance 4 for Jewellery & Watch Hall 3 for Greetings & Gift Bridgelink for easy access to the Railway Station & Airport Hall 1 for Home


Gift, Body Fashion Hall 9 & forBath Atriumand Express Entrance and easy access to Kitchen, Dining

2mx3m debut Bnr.indd 1



Piazza Entrance for Halls 1-5

le L


& Home, DIY & Home STOPS ares and The Summerhouse


Y & Home Improvement than 5 minutes for a bus!

n Hall 10 DIY & Home Improvement NEW SECTOR n Halls 11 & 12 Volume Gift & Home n Halls 17 & 18 Jewellery & Watch n Halls 19 & 20 Fashion Jewellery, Accessories & Luggage


n Hall 20 Body & Bath

Toy World 8 Spring Fair 2017


... toys designed to inspire

tel: +44 (0) 1628 488944 email:

Discover th e magic of nature thr ough pla y !



See us at Stand 5M10

New Play Pieces!


from January


from January


from January

Toy World 9

w Bunny Friend Ne

New Improved!


Fair comment Jonika Kinchin speaks to a number of this year’s Spring Fair exhibitors to find out what makes Spring Fair so special, and what they have up their sleeve for the show. We asked the exhibitors the following questions: What makes you keep coming back to Spring Fair? What are the main strengths of the show? What was the biggest success for you in 2016? Will you be putting on any promotions or deals throughout the show? What are your aims for 2017?

Vicki MarlerHausen Bladez

It’s important to keep a high profile at this time of the year so always being on the exhibitor list at Spring Fair keeps us in the forefront of minds. It’s also good to meet customers in Birmingham who can’t make it to London Toy Fair. You never know who might walk onto your stand at Spring Fair and become your next valuable customer, so the show is excellent for generating new leads. We also have the luxury of more time to speak to people than at other shows as it’s less rushed and frantic. We’ve been delighted at how successful our venture into the pre-school sector has been. We introduced our radio control inflatables to a younger generation with the addition of Teletubbies, Peppa Pig and Thomas & Friends, and the response from customers and parents has been fantastic. We also TV advertised Teletubbies at the end of last year, and saw our inflatable playmat sell out almost instantly, so we want to do more marketing to support our retailers. The Bladez portfolio of brands is growing, and we have some very exciting developments in the world of RC coming later this year. We therefore want to welcome more customers, secure even stronger listings and enhance our display areas in-store. Now we have a dedicated marketing function, we are also looking at ways we can raise awareness of our toys to consumers, so it should be a very busy year ahead. There will be incentives to place orders at the show, so we urge you to book an appointment to learn more about the discounts on offer.

Robert Ling Pyramid Posters

Spring Fair is a huge show, and it is great to get to meet customers face to face. It gives us a chance to talk to them about current trends, and what to keep an eye out for from Pyramid. Emails and phone calls are great, but nothing beats a face to face meeting. For us also, our business is very visual, so it’s great to be able to show off our ranges in all their glory. 2016 was a great year for Pyramid International; our ranges for Marvel, DC, Star Wars, Despicable Me and Disney continue to sell well, as has our range for Harry Potter and the Wizarding World, which saw a further boost thanks to Fantastic Beasts and where to Find them. For 2017, we are going to build on this success and take it to the next level. We are looking ahead with exciting licences including Lego Batman, Power Rangers, My Little Pony and DC Superhero Girls leading the way. We are putting a focus on innovative products across our entire library of products, and a real focus on putting the customer at the heart of our business. As for special promotions, you’ll have to visit us and see.

Harrison Palmer Pretend 2 Bee

Spring Fair is always a staple of our show calendar. Its the ideal place to exhibit our full ranges so that we can show customers first-hand the breadth and the quality of our costumes. The location of Spring Fair is just a brilliantly central point for meeting our existing clients and speaking to new customers. The customer base is also extremely diverse which is great as we often discover brand new retail channels for our various brands. Our licensed ranges have done particularly well in 2016. The success of the Thunderbirds are Go TV programming has been fantastic and the popularity of our Thunderbirds range has been a reflection of this success. Our Natural History Museum range has also exceeded expectations but what child doesn’t love dinosaurs? We always arrive at Spring Fair with lots of exciting offers and deals for our customers both old and new. Come along and see what we have to offer. We have grown significantly in 2016 and we hope that the coming year will be even more successful as we look to increase our licensed portfolio.

Toy World 10

Su Po



Battle Arena

Twin Pack 8 Styles

Floor Display with Video Screen

8 Styles


8 Styles

Watch the o at Promo Vide m o .c ft ra kidic

Super 3D Dinosaurs Puzzles 150 pc


Super 3D Postcards

Super 3D Placemats


Super 3D Bookmarks


th an. 2017 24th -26 J Stand H30

Kidicraft Limited Tel : +44 (0)1282 505988 Email : Toy World 11

Super 3D Posters

SPRIN INTER G FAIR NA 5 th-9 th TIONAL Feb. 2 017 Birmin gham NEC Hall 5 Stand E01

Spring Fair 2017

Gareth Jones Interplay

2017 marks our return to Spring Fair, we know that this is where Independent retailers from across the country come to assess what is on offer for the coming year. Retailers from all channels will be looking for brands to suit their customers. Interplay have gifts for children of many ages which are suitable for Art & Craft, Science, Nature and Outdoor play. The biggest success for Interplay in 2016 has been the My Fairy Garden with Lilypad Garden. They have seen demand exceed all forecasts, and Fab Lab with Glitter Tattoos and Nail Art are increasing year on year following TV advertising campaigns. The main aim for next year will be to expand the retail base wanting to sell our brands, and to increase the distribution of My Fairy Garden, Fab Lab and Fuzzikins. We are always open to discussing and offering deals to promote our brands.

Sabrina Pensom Orange Tree Toys

Spring Fair has always been one of our busiest shows, as it’s the one everyone goes to to see our new products. We see the show as a great opportunity to showcase our products and meet our existing and potential new customers. Being our biggest show of the year, Spring Fair is extremely beneficial for the year ahead. We hope to get feedback and orders for our new lines, as well as drawing in new business, and it’s also a perfect time to meet with our customers face to face. 2016 has been a very exciting year for us at Orange Tree Toys, having received numerous awards for a selection of our toy box favourites, including our Crocodile Alphabet Puzzle, Animal Puzzle Train and Safari Play Set. We are hoping 2017 will be a very successful year with the launch of a number of new and exciting toys. There will be additions to the much loved Peter Rabbit collection, including puzzles and musical instruments. We are also launching a new Puppy Love range. A new licence is also on the cards, which we’re all really excited about.

Greg Cowie Keycraft

Phil Nelson Little Concepts

Spring Fair gives us the opportunity to present our brands to a wide range of customers. As a new and growing business we really value as many contact points as possible leading us to exhibit at many trade shows. The sheer scale of the show means that visitors from many different retail backgrounds attend the show allowing us to present our products to many new potential customers. Launching Little Concepts at the start of 2016 and growing it throughout the year has been great fun. We have had to adapt quickly to a rapidly changing marketplace and had some amazing response to the brands we carry. We are working on our show deals as we speak, as usual we will have our brand starter packs, which include Free POS displays for retailers taking a new brand, plus we are working on something special which we will announce on our social media channels early in the New Year. We want to continue growing Little Concepts and find many new retailers around the UK & Eire.

Spring Fair is an awesome event for Keycraft, and it never fails to inspire us with opportunities for the rest of the year. With the huge volume and variety of retailers visiting from many parts of the world, it is a great chance to send your brand message across the globe. Every year we have more new customers partnering with us. It’s a great place to launch new brands, of which we have several in the pipeline for 2017, and it’s often the only time our customers get to see all our products and ranges set out as they should be in their totality. For the retailer, there is nothing so helpful to their decision-making than seeing how it could look in their store. We find the main strength of the show is the sheer volume and variety of retailers that visit each year, all under one very large roof. Retailers are looking for ways to diversify in these more challenging times, and it’s our chance to demonstrate to them the power of last minute impulse sales and how this can help increase their profitability. 2016 was an interesting year on most fronts, especially with the Brexit result in June and the uncertainty and insecurity that came as a result. We strove to maintain a positive outlook throughout the company in the wake of this event, and communicating that positivity to our customers was probably the biggest success for us last year. We certainly will be offering some deals at the show this year; we are always offering extensive support that is tailored to our customers’ specific needs. This year has great potential for us to continue our growth in the impulse buy toy market. We are bringing three exciting new brands to market this year which are a musthave for every retailer.

For all the latest breaking news from the toy market, visit the Toy World website Toy World 12









Spring Fair 2017

Hours of colouring and shrinking fun!






Spring Fair Birmingham 5-9 February 2017 Hall 5 Stand J30-J31





T +44 (0)1779 478078 E W

The world’s most realistic soft toy brand. Toy World 13

Spring Fair 2017

Pretend to Bee Hall 5, Stand K100 01159 215 690 Pretend to Bee is renowned for delivering high-quality dress-up costumes for children of all ages. The extensive range includes costumes in a variety of themes, all of which encourage imaginative play and include People Who Help Us, Skills and Professions, Animals, Mini-Beasts, Dinosaurs, Superheroes, Nativity and a selection of educational dress-up lines including Historical, Space and Cultural costumes. 2017 will also see the introduction of a Baker, Mechanic, Beautician and Shopkeeper. New creature costumes will include a tortoise, snail and orangutan. All of Pretend to Bee’s costumes can be linked to KS1 and KS2 curriculum activities, and can be worn time and time again. Visitors to Spring Fair will be able to see and feel the quality of Pretend to Bee’s licensed collections, and see how faithful the costumes are to the various properties. All costumes are tested to conform to Toy Safety Standards and carry the CE Mark.

Pyramid International Hall 4, Stand E70–F71 01162 843 645 The Lego Batman Movie hits cinemas in February. Pyramid is excited to be the exclusive licence holder for Lego Batman wall art. The company has also announced that it is now working in partnership with IQ and Lego to offer a range of premium Lego stationery products exclusively in the UK market. 2017 will also see Beauty and the Beast hit the big screen. Pyramid will be helping gain momentum for the film with a product range, to be revealed soon. One of 2014’s biggest movies, Guardians of the Galaxy, will see its sequel Guardians of the Galaxy Vol 2 released in early 2017. Pyramid will soon be releasing a range of licensed products to complement the movie. As well as all of these future releases, the company also has ranges for Paw Patrol, Peppa Pig, DC Super Hero Girls, Power Rangers, Wizarding World, Moana, Star Wars: Rogue one, DC Comics and Marvel. Pyramid is supporting these titles with products across its range including stationery, prints, posters, mugs and memorabilia, with its 2017 ranges still in development.

GB Eye 01142 767 454 01142 767 454 | The highlights of 2016 for GB Eye were Pokémon and Wizarding World products, which includes Harry Potter and Fantastic Beasts. Pokémon took the world by storm for a second time last year, and the company’s range of posters, merchandise and mugs has been flying off the shelves. Available over a wide range of products, there are some great designs and so much more yet to come. Glassware and mugs have seen more recent additions to its portfolio. There are now over 1,000 designs in the standard mug range, which come individually boxed and manufactured in-house to ensure quality and availability. Heat change and 3D mugs will have new designs for early 2017, as well as new vibrant designs and additional formats that are being developed. Gift boxes and gift sets are being prepared for the second half of the year, and will feature the most in demand licences, with new packaging.

Toy World 14

Spring Fair 2017

Interplay Hall 5, Stand M10 01628 488 944 Hall 5, Stand M10 My Fairy Garden exceeded all expectations in 2016 with strong sales both home and abroad. On view at Spring Fair will be entry level kits, including a Fairy Bean Pot to grow a magic bean, and a Fairies and Friends pack, featuring the most popular Fairies and their animal companions. Midprice additions include a Fairy Watering Can and a grow and play kit: Unicorn Meadow. At the top end, Interplay will be introducing Woodland Fairy Garden, an indoor or outdoor playset. Glitter Tattoos from the FabLab range is achieving high sell-through with retailers, and Interplay’s new brand Fuzzikins Craft is performing well in the independent sector.

Another highlight of Interplay’s portfolio is the Craft Box brand. New for 2017 is the Charm Jewellery, a range of activities to create the jewellery based on the fantasy themes of fairies, mermaids and unicorns. FabLab, Interplay’s range of experimental kits for older girls has modern themes and fun activities, boasting 10 appealing kits including the hero line, Glitter Tattoos. Fuzzikins are creatures that can be coloured and personalised, and each kit includes extra accessories to extend the play. Fuzzikins Craft was launched in 2016 and encourages imagination, role-play and creativity, whilst offering hours of fun.

Bladez Toys Hall 5, Stand L90-M91 02392 658 259 At Spring Fair, Bladez will be debuting new preschool lines for Teletubbies, Peppa Pig and Thomas & Friends, as well as a radio control inspired venture into the world of Hot Wheels.

Bladez will be introducing new RC inflatable Mel and Tom Minions from the new Despicable Me movie, as well as an RC Fluffy, Agnes’ toy unicorn. These new characters come with an easy to use controller for driving and spinning. There will also be new Star Wars characters arriving later this year. The RC inflatable range, featuring BB-8 and Darth Vader, will also be TV advertised for the first time and supported by digital marketing. 2017 is also the 20th anniversary of Teletubbies, and Bladez is looking forward to expanding its range with new lines such as a motorised puzzle track with vehicle, bowling set and space hopper. The TV advertised RC inflatable characters and water-filled play mat proved popular towards the end of last year, with many retailers even selling out.

Toy World 16

Bladez’s Peppa Night Light Sleep Trainer is a bopper with lights and sounds during the day, and then turns into a nightlight for bedtime. Parents can set the time that they would like Peppa to wake their child in the morning, and will help teach a regular sleep pattern. Also in the world of RC inflatables, for fans of Thomas & Friends there will be new engines joining the family this autumn, and Olaf, Dory, Nemo, Baymax and Lightning McQueen will still be available in the Disney range. A decade after the launch of its first RC helicopter, Bladez is still a market leader in the Flying Toys category. Visitors to the company’ stand can check out the latest RC Nano and RC Flying ranges, and take advantage of any show deals on offer to celebrate the company’s 10th anniversary.

See you at Spring Fair

Hall 5 Stand K100

Spring Fair 2017

Toy World 18

Spring Fair 2017

Toy World 19

Spring Fair 2017

HTI Hall 5, Stand E100-F101 01253 775 684

Sambro Hall 5, Stand K50 08458 739 380 In line with the company’s ambitious growth plans, Sambro’s licensed portfolio has been extended greatly. The company has also started working with a selection of new licensors, and adding to the number of categories it offers. Sambro’s ordering system will also allow buyers to capitalise on new licensing trends, quickly and efficiently. Categories include arts and crafts, stationery, bags, toys and games, pocket money, wheeled, outdoor, fashion accessories and more. The Trolls collection has been popular and will be added to throughout the year, as will the Pokémon range which has seen a revival of the plush backpacks. For Despicable Me 3 and Cars 3, Sambro will introduce new products exclusively at Spring Fair. Further categories will be added to the Paw Patrol bag collection. New licensed ranges will also launch including Spiderman: Homecoming, Forever Friends, Hello Kitty and other new collections.

New for 2017 is My Little Pony, Transformers and Cars pocket money toys. There are also ranges with Disney Princess, Frozen, Peppa Pig, Paw Patrol, Thomas & Friends, Teletubbies, Spider-Man, Avengers and Shimmer & Shine. There are over 200 new lines across existing and new everyday toy ranges, such as Alien Invasion, which comprises Alien Grow Eggs, Fizz Bombs, Hatchlings and Alien Blinkers. Also new for 2017 is HTI’s Creepsterz collection. The Aqua Shot range of water guns, bombs and blasters features new packaging artwork. New lines and refreshed artworks will also be available within Jokes & Gags, B You and My Princess girls’ glam and dress-up toys, Double Bubble, FunSport outdoor toys, Pirates, Knights, Groovy Tunes music and many more. Teamsterz, HTI’s extensive range of collectible diecast vehicles, garages and playsets, light and sound vehicles and track sets, offers high levels of detail, great play value and new lines for 2017. The brand will be supported by a multi-platform marketing campaign from 2017, including a new consumer website, which launches in Q1. HTI will introduce Teamsterz Light & Sound, comprising 10 different themed chunky vehicles, each with its own light and sound effects, moving parts, opening doors and play accessories. There are also new Garages and Playsets . HTI presents new themed sets, also Teamsterz will also introduce new 3” and 4” diecast cars and city trucks. The company will also be offering role-play, wheeled and dolls’ prams/pushchairs with licences such as Paw Patrol, Teletubbies, Peppa Pig, Shimmer & Shine, Blaze & the Monster Machines, Num Noms, Disney Princess, My Little Pony, Avengers, Toy Story, JCB, Chicco, Mamas & Papas and more.

Enesco Hall 4, Stand H80–J81 01228 404 022 Boo, the World’s Cutest Dog, has an everincreasing fan base. January 2017 marks the addition of a new Itty Bitty Boo to Gund’s collection. The Surprise Plush Mystery Box series featuring the cat internet sensation, Pusheen, is a pop culture line from Gund that brings the feline star to retail in a collectible format. Pusheen has notched up over nine million Facebook followers, and her highest ranking social media posts have been mirrored by Gund in the Surprise Plush Blind Box Series 3: Places Cats Sit. At the heart of the series are eight plush Pusheen cats, which are matched with one of eight accessories depicting typical cat-sitting places such as a keyboard, cardboard box, a shopping bag and more. The Pusheens come in different coat colours. All the cats and accessories can be mixed and matched, making over 60 combinations. Meanwhile, the attached keyring provides portability.

Toy World 20

For impact at retail, the Surprise Plush Mystery Boxes are presented in sets of 24 in a specially designed counter display with header. To stimulate demand, cats and accessories are not evenly assorted and the mystery style will be hard to find. The new Floe Bear features a Gund hang tag and is produced in a worldwide limited edition of just 1,000 pieces. Also new for January 2017 is the animated Wiggles The Sleepy Snoring Pig. When the button on his foreleg is pressed, his ears flap, whilst his tail wiggles as he says five different phrases.

Give your business a boost with

Balloons and Tableware from Pioneer Europe Ltd.

• Low product investment • Attractive profit margins • Increased in-store traffic • Continual support and education • Retail Solutions

Visit Pioneer Europe Ltd. at Spring Fair International, NEC Birmingham, 5-9th February 2017, Stand 3G10-H11 & 3G12-H13. ®

Tel: +44(0) 1279 501 090 Email: Web:

© & ™Lucasfilm Ltd. USA ©2016 PBC SB-TW1612047

U.S. Patent No. 6,782,675

Toy World 21

Spring Fair 2017

Paul Lamond Games Hall 5, Stand F10-G11 020 7254 0100 |

Fiesta Crafts Hall 5, Stand L10–M11 020 8804 0563 | Fiesta Crafts’ My To Do List is an ideal for helping children to become more organised, learn routine good habits, and become more independent and responsible. Each chore is written on a magnetic piece, which children can flip round to the done side. There are 12 activities to choose from, such as cleaning the table, feeding the pet, or doing something nice for somebody. Also included are four blank pieces so parents and children can set their own tasks. The company has also extended its My Calendar range with the Bilingual French and English Calendar. Each magnetic piece is doublesided with the English word on one side, and the corresponding French translation on the other. The board itself is magnetic and can be attached to fridges or other magnetic surfaces, making it a wall decoration for any bedroom, playroom or classroom.

Paul Lamond Games will be showcasing over 30 new lines at Spring Fair this year, including products from some exciting new licences. Now That’s What I Call Music is one of the most successful compilation album series of all time and music fans can now test their musical knowledge with a new board game. Following the premiere of the animated children’s classic, We’re Going on a Bear Hunt, at Christmas, Paul Lamond will be launching a new range of games and puzzles featuring the new illustrations from the TV animated production. The new lines will be available from February. There is also a new set of condiment-based family games. The four Spicy Games - Cafe Cafe, Chilli Chilli, Salt & Pepper and Sugar Cubes – come packaged in their own condiment-style jars. Also set to be unveiled for spring is a new 8-10 player Murder Mystery Dinner Party game: A Slice of Murder. There will also be four new 1,000-piece That’s Life Spot the Difference puzzles available for the spring. Paul Lamond Games will also make its debut into the world of magic this year in partnership with Britain’s Got Talent phenomenon, Jamie Raven. Four Magic Sets will be available from February. Paul Lamond’s complete 2017 range will be on show.

Bertoy Hall 5, Stand M15 07748 150 906 | Bertoy is a Belgian-based company, acting as an exclusive distributor in the UK and Ireland for Crocodile Creek, Krooom and Tiger Tribe. The family run company cherishes quality, good design and consideration of the environment. The American brand, Crocodile Creek, continues to be Bertoy’s main focus and the 2017 collection will continue to impress with new sizes added to the ball range, as well as updated puzzle designs and dinnerware. The Krooom brand specialises in creating toys made out of cardboard and that are 100% recyclable and includes the Saffron Chef Playset and Fold My Dino’s. The company has recently acquired the exclusive distribution in the UK and Ireland for Tiger Tribe. The range includes the Magna Carry playset, colouring books and the Bath Stories.

Toy World 22

Spring Fair 2017

Amscan Hall 3, Stand A10-C11 01908 288 500 Wholesalers and retailers can look forward to seeing a showcase of Amscan’s latest ranges across the party, balloon and costume categories. In addition to everyday ranges for popular occasions such as birthdays, weddings and baby showers, there will also be new seasonal Halloween items on display. The stand will feature an array of new ensembles, including Batman Lego, Thomas & Friends and Shimmer and Shine. Amscan has expanded its dress-up offering for 2017. This year, customers will find a new variety of Book Week outfits for children of all ages, including themes such as fairy-tale, historical, careers and more. For adults, there will be a display of new decades-themed costumes and wearable accessories. Visitors can also look out for Amscan’s new Witch Doctor costume accessories. To complement the costume collection, the company has recently launched its Amscan Create range of face-paints. Amscan’s stand will feature a walkthrough tunnel which will incorporate an assortment of new everyday ranges, including Sparkling Celebration for milestone birthdays, plus a baby-themed display. The company will also be launching its new favours collection, featuring an extensive choice of party bag fillers. There will also be the opportunity to learn how to create displays, with balloon demonstrations to be held by Amscan’s creative projects manager in Hall 3. Also not to be missed is Amscan’s first appearance on the Spring Fair Catwalk. The show will feature a mix of the latest costume trends for both children and adults, which will happen three times per day in Hall 3.

Orange Tree Toys Hall 5, Stand E22–F23 01242 244 500 In 2017 Orange Tree Toys will launch additions to the Peter Rabbit Collection, including a playset designed around Mr McGregor’s vegetable garden and featuring all the favourite characters, an alphabet puzzle, Jemima Puddle-Duck and Peter Rabbit number puzzles, a mini puzzle set and musical instruments. Fresh to the wooden toy food market is the Takeaway Collection, featuring a tiffin box filled with Indian takeaway favourites, and a Chinese takeaway set including chopsticks. A fruit bowl will be added to the Farm Kitchen Range filled with exotic fruits, which are all cuttable with the wooden knife that is included. Puppy Love is an entire range dedicated to different breeds of dogs, and will include additions to all of the classic lines, such as skittles, push-alongs, a playset, and a new puppy may pole. The company has collaborated with Guide Dogs for the Blind, with a Labrador Guide Dog Puppy in Training pull-along. 10% of all sales for this product will be donated to the charity by Orange Tree Toys.

PMS International Group Hall 5, Stand H90-J91 01268 505 050 | Gosh! Designs, the home of licensed brands at PMS International, is unveiling new licences at Spring Fair. New to the already strong licensed portfolio is the CGI-animated superhero hit - Miraculous. Gosh! Designs offering will include a range of stationery and back to school items. Also included will be a collection of pocket money and novelty lines across a range of price points. The Gruffalo range includes a wide array of products across indoor and outdoor play, for fans of the publishing phenomenon. Gosh! Designs’ licensed brands also include The Smurfs, Mr. Men, DC Comics, Sonic the Hedgehog, The Secret life of Pets, Street Fighter, Sesame Street, The Furchester and a newly expanded Paddington range.

Toy World 24



THE HILARIOUS FACIAL EXPRESSION GAME Draw a card and check the emotion on it. Now it’s up to you to convey it to the other players! Dig deep, use your imagination and act out every feeling from curiousity, lividness and joy right down to suspicion, rapture and triumph! 7 Guessing dials, 7 player tokens, 100 emotion cards, 1 game board

TACTIC GAMES UK • Phone: 01483 332070 / 332071 • •

Spring Fair 2017

Little Concepts

The Puppet Company

Hall 5, Stand L64 0117 230 2112 |

Hall 5, Stand G60 01462 446 040 The Puppet Company will be launching over 40 new designs in 2017. The new Baby Monsters will be available in eight different designs and colours to suit all tastes. Some are bright day glow colours, whilst others are made in a more muted colour palette. Every Baby Monster has a large mouth so they can talk, shout and sing. The new air-filled squeaker in each one gives lots of different sounds and is easy to use. Cuddly Tums will be available from January with a collection of 13 to choose from, ranging from pink pigs to grey huskies. They are the ideal cross-over toy as they have the cuddle factor of a soft toy and all the interactivity and creativity of a glove puppet. The new Large Creatures are also available from January –and include a Chameleon, a Shark and other sea life creatures.

Little Concepts will be bringing four toy and gift brands to Spring Fair this year. PlanToys PlanHome category features gifts such as Piggy Banks, Pull-along Mice and Kaleidoscopes. This year PlanToys has expanded its pocket money range with six new mini games, which come packaged in a travel tin. From Britain comes a selection of rub-down transfer activity packs by ScribbleDown. There are 12 designs in the range, and new for 2017 are four Bumper Packs featuring large fold-out scenes and over 100 transfers. BrickStix is the retail hit from the United States, which was brought to the UK in 2016. BrickStix are designed to fit plastic bricks such as Lego and Mega Bloks. New for 2017 are the Spongebob Square Pants and Teenage Mutant Ninja Turtles licences,

Big Chief Studios Hall 5 Stand 5F76 0121 667 8194 | Big Chief Studios’ products are designed and developed on British soil. The company’s licensed brands include James Bond, Doctor Who, Thunderbirds and the Gerry Anderson portfolio. Continuing the popular range of Doctor Who 1:6 scale collector figures, Big Chief will be displaying its forthcoming releases, alongside the recently released Ninth Doctor figure. New additions include various incarnations of Doctor Who, alongside some of his most famous companions. Visitors can also expect to see Big Chief’s Thunderbirds Replica Character Figures produced from three dimensional scans. The company has also been busy developing a range of Miniature Cutaway Vehicle Replicas, with removable panels that reveal the inner workings of Brains’ Fabulous machines. Big Chief recently announced a deal with EON Productions to produce a range of 1:6 scale figure of James Bond 007. With new technology and techniques, Big Chief are focused on attention to detail, life-like sculpts, miniaturised accessories and hand-tailored costumes.

Toy World 26


GIFT GIVING…all wrapped up Join us at the following trade fairs to see more of the collection… 5th–9th February International Spring Fair, NEC,Birmingham, Hall 4 Stand H80-J81

10th–14th February Ambiente, Frankfurt, Germany, Hall 9.1 Stand C71

Enesco Limited, Head Office & Customer Services, Brunthill Road, Kingstown, Carlisle, Cumbria, CA3 0EN. Tel: 01228 404022 email: Overseas Customer Services: Tel: +44 1228 404066 email:

© 2017 Pusheen; Pusheen®

en6840-toy-world-pusheen-ad.indd 1

12/12/2016 14:06

Spring Fair 2017

DKL Marketing RMS International Hall 12, G14-H15 0161 727 8182 |

Hall 5, Stand K-104 01604 678 780 |

The RMS 2017 stand will showcase its Grafi x brands covering the categories of art & craft, activity, outdoor, construction, toys and puzzles, as well as the relaunch of its own brand of seasonal products. Grafi x is internationally recognised for its breadth, which spans activity, puzzles, arts & crafts, outdoor play, plush, toys and science. Grafi x will showcase more than 250 new products at the fair. Alongside the Grafi x range, there will be a new range of Garden Craft, as well as additional products in the ever-popular Bubble and Block Tech ranges. In recent years, RMS has continued to build upon its reputation for delivering a variety of products for leading licensors. The company will be showcasing new Activity and Arts & Crafts lines for Despicable Me 3, Barbie, Thomas & Friends, CBeebies, Little Tikes and Num-Noms. The upcoming CBeebies range consists of both educational puzzles, arts and mechanical craft. RMS has relaunched its Halloween and Christmas ranges, introducing new products within the categories of role-play, make-up, novelty gifts, arts & craft and pocket money toys under the new Grafi x brands of Haunted, Tinsel Town and Jingle.

DKL will be showcasing new products from its portfolio of brands. Scratch’s range of traditional toys feature small pick-up lines such as the Circus Spinning Top and Pull Back Cars, both available in CDU displays. New products include the Pull-Along Toys, Magnetic Dart Games, Puzzles, Wooden Vehicles, Musical Instruments and more. New licences for Scentco’s Scented Stationery range include Spiderman and Avengers, joining current licences such as Disney Princess and Disney Tsum Tsum. Now available are activity kits packed with stationery. New for Q4 is Fashion Angels, featuring ranges of Portfolio Sets, Arts and Crafts, Beauty Kits and more. Hama Beads returns with more quality products for 2017. On offer will be the 3D range and the new Blister kits.

Rubie’s Masquerade Hall 5, Stand F102-G103 08453 070 707 | Rubie’s Masquerade has moved into the Toys, Gifts and Gadgets sector in Hall 5 at Spring Fair for 2017. Kids’ costumes from Disney’s latest animated blockbuster Moana will feature alongside Marvel and DC Comics characters, such as the new Spiderman and Wonder Woman costumes for both children and adults. The company’s new Power Rangers range will be on show for the first time at Spring Fair, with a new look based on the upcoming movie. Rubie’s new licensed Beauty & The Beast range for both children and adults will also be on display. New licensed pre-school dress-up ranges from Shimmer & Shine and Elena of Avalor will be unveiled, alongside new additions to the Paw Patrol range, which continues to grow. Elsewhere will be the new Disney Princess dress range, Marvel Avengers, My Little Pony, Star Wars: Rogue One and Classic saga, DC Super Hero Girls as well as costumes for Book Week, Halloween and much more.

Toy World 28

Come and see our brightly coloured, beautifully ďŹ nished wooden toys SPRING FAIR Hall 5 Stand M80

Tel: 01908 969 969

Be inspired by Spring Fair 2017

Come and see us at: 5-9 FEBRUARY 2017 Hall 3, Stand A10-C11

Toy World 30

TEL: 01908 288 500 E-MAIL: WEB: ©Amscan 2017, All rights reserved

Jumini Hall 5, Stand M80 01908 969 969 | Jumini is a new brand which has been developed in collaboration with the manufacturers to appeal to the UK and European markets. The range includes quality wooden toys, with a range spanning baby to preschool age groups. The range features many traditional items and some new products which will make displays stand out from the crowd. A number of new items have been added to the range, including a woodland fox design, Band in a Box and Guitar. The company will be running special offers for the first time at the show

Ravensburger Hall 5, Stand L14 01869 363 800 | The company will welcome 16 new licences to its portfolio during 2017. Other new licences will arrive in time for autumn/winter. New products have been added to existing licences Thomas & Friends, Avengers Assemble, Paw Patrol and My Little Pony. There will be developments in licensed games, building on the success of the mini memory, Surprise Slides, Labyrinth and Eye Found it formats. Classic children’s games Funny Bunny and Penguin Pile Up are being re-launched. Buggaloop is a new addition to the multi award-winning Bugs in the Kitchen series. Key releases in puzzles include a 3D Sneaker, a vintage Volkswagen T1Camper Van and licensed editions of the successful and collectible My 3D Boutique range. Other key launches include a shaped lighthouse, created by puzzle artist Colin Thompson. The Brio World range continues to expand with the introduction of the village range. Children can build multi-layered buildings, all compatible with the rest of the Brio range. In addition to the fire and rescue launch in 2016, the new police collection comes complete with motorbikes, a helicopter and a boat with lights and sounds.

Spring Fair 2017

Copywrite Designs

Kidicraft Hall 5, Stand E01 01282 505 988 Kidicraft’s 3D lenticular Jigsaw Puzzles, Primo and Mostaix have proved to be great sellers, and to build on the success of the 3D range, Kidicraft is introducing a further series of A6 Notebooks as well as children’s wall posters, wipeable table placemats, bookmarks and a series of collectible postcards/pictures. The Jigsaw puzzles, using images from the vast National Geographic, National Geographic Kids library and British Artists Howard Robinson and Kevin Walsh, appeal to both children and adults with their wide range of pieces, from 48 to 500, and are joined by the Selfie puzzles. Primo high quality children’s arts and crafts products include everything from chalks, paints, crayons, aprons, air-drying clay and fibre-tipped pens that have a five-day cap-off drying period. Sourced from Italy, Primo products represent the best that is available in this segment of the market. Mostaix mosaic art sets give both adults and children the opportunity to create pictures that range from simple creations to attractive works of art. Kidicraft is introducing a completely new range to the UK called Stunt Jaxx. Stunt Jaxx are collectible products which are predicted to be one of the great crazes of 2017. The creatures are friction-powered, require no batteries and can be bought individually, in twin packs or with a Battle Arena. RAV_TW_SpringFair_Jan17_halfpage_FINAL.pdf 1 12/1/16 11:49 AM

Hall 10-12, Stand B22-C19 01908 618 811 2017 sees the UK cinema release of a brand new Spiderman movie, Spiderman Homecoming, in July. The film is set to create demand for Spiderman throughout the year. Copywrite’s brand new sticker, creative play and stationery offerings feature various designs that will appeal to both younger and older Spiderman fans. Pixar’s Cars 3 movie will also be released in July 2017, with Copywrite unveiling a sticker and creative play product offering. Disney Princess will also be boosted during 2017 following the UK release of Disney’s Beauty & The Beast in March. Copywrite will introduce a Disney Princess range of stickers and creative play. Copywrite also has several brand new licences for customers and consumers in 2017. This includes a sticker product offering for Yo-Kai Watch, the role-playing video game that has performed well in Japan and was launched in the UK last year, alongside toys from Hasbro. Animal Jam, the multi-player online virtual world for kids is accompanied by toys from Jazwares and a host of other categories like bedding and homeware. Copywrite’s range of stickers and creative play on hot collectible property, Num Noms will also be unveiled.

Toy Fair E140 14 Spring Fair 5L









For BRIO and Ravensburger:

Sales Hotline 01869 363800

Toy World 32

Clementoni Hall 5, Stand L30 0208 782 1134 | Expanding its scientific range, Clementoni will showcase Evolution Robot, a programmable robot that can be controlled by a downloadable app on smart phones and tablets which are Bluetooth enabled. It can also be used manually. The company’s 2017 puzzle offering continues to lead the way with new licences and AR technology. The puzzle collection ranges from pre-school through to adult offerings, and contains both licensed and non-licensed product. Clementoni’s puzzles range includes new launches for 2017 with animated children’s TV hit Shimmer & Shine, Disney Pixar’s Cars 3 and Minions Despicable Me 3. At the show Clementoni will also be launching its new 3D Virtual Reality puzzle collection.

Rainbow Designs Hall 5, Stand G18-H19 01329 227 300 Joining Rainbow Designs’ My First Thomas collection this spring will be a set of Attachable Jiggle Toys, featuring James and Percy. Also joining the collection will be a Developmental Mirror, complete with a Thomas-styled teether and crinkle character. These new lines join the My First Thomas soft toy, Activity Thomas, Chime Ball, Activity Cube and Jumbo Activity Mat. There will also be new products unveiled in the Paddington for Baby collection, including a Baby Silicone Teether, an Attachable Jitter Toy and a plush Stacking Toy. Other 2017 collections include Peppa Pig for Baby, Guess How Much I Love You, Miffy and The Snowman and The Snowdog, and the Very Hungry Caterpillar, which sees new additions.

Spring Fair 2017

Keycraft Hall 5, Stand J30-K31 01779 478078 |

in s.

Made in England

Ref: SD000 - London Street Scene


Keycraft, now in its 42nd year of trading, is an importer and wholesaler of children’s impulse buy and pocket money toys and gifts. Living Nature is popular amongst retailers, large and small, across the globe. All animals come with a hang tag detailing facts specific to that animal and its habitat, combining fun and education. Keycraft purchased the entire share capital of Wizard Limited and the brand Shrinkles last September. Keycraft has now moved production facilities to its head office to ensure that this product is still entirely made in the UK. The developed brand will be accompanied by new retail packaging and a FSDU, complete with a video screen. Gogopo is a new brand of stationery products for children, developed by Keycraft. Brightly coloured, eyecatching and highly collectible, this brand will be sold as a package in a 42 pocket FSDU. Magnoidz is a new brand of science related toys, launching in January/February 2017 with seven new science experiment kits. This brand will see more developments and additions throughout the year.

1. Remove the backing paper away from the transfer sheet. Select the image you wish to scribble down onto the background scene. 2. Place the transfer sheet with the images face up, then scribble all over the chosen image only, using a pen, pencil or coin. 3. Remove the transfer sheet slowly and carefully so that your image stays on the background. You can rub down transfers over the top of each other, no problem!




S colouring sce ne

Scribble Down Transfer Instructions 1x Colouring Sheet


2x Fun Rub-Down Transfer Sheets 1x Large Fold Open London Street Scene




don fun Lnosnfer Tra ges ima

Toy Fair

Loads of ite your favour



Spring Fair 5L64


Toy World 34

Londo large and ov


Pioneer Europe Hall 3, Stand G10-H11/G12-H13 01279 501 090 At Spring Fair, Pioneer’s stand will include new product demonstrations by Sue Bowler, Keith Stirman and Dominic Cassidy, and a large scale balloon decor designed by Fiona Fisher. There will also be seasonal and everyday window displays and a separate party section featuring top-licensed party scenes, bringing partyware to life with balloons. There will also be the launch of Qualatex’s 2017 Everyday Catalogue and the new Party Catalogue, as well as special show offers.

With more than 200 new balloon products launching at Spring Fair, the 2017 Qualatex Everyday Catalogue offers the ideal selection of balloons and party products for any occasion. The highlights are the Blue Milestone Bubble Balloons, giant Disney balloons, and the Rainbow Collection of latex and micro foil balloons, including Rainbow Cake and Confetti Milestone foils. For customers based in England, Scotland and Wales, Pioneer is also offering a new Party Collection catalogue with more than 20 collections of tableware and other party items across all the must-have licences such as Star Wars, Minions, Disney’s Frozen, Disney Princess, Avengers, Spiderman, Cars, Moana/Vaiana, My Little Pony, Trolls and more. All visitors to the Pioneer stand will be able to take advantage of exclusive show offers, as well as prize draws featuring the number 100. Prizes will include a £150 Luxury Spa Break for two, £100 worth of products and more.

Toy World Spring Fair Supplement 2017  
Read more
Read more
Similar to
Popular now
Just for you