Toyworld oct supplement 2016

toyworld The business magazine with a passion for toys

BLE ADJUSTA RS! HANDLEBA

Integrated deck

Rock ‘n’ Roller steering

1. CABIN SIZED

2. PULL ALONG

Flyte is completely self contained and ideal to use as cabin luggage.

Extend the handle stem to use as a handy pull along case.

For further information, please contact: sales@hy-pro.co.uk

Secure folding mechanism

CE Approved

3. CASE SCOOTER

Release the footplate to convert Flyte into a scooter, and you’re ready to GO! ©2016 Mattel. All Rights Reserved.

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Contents Mattel Supplement October 2016

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Welcome Mattel Creations

08 10

Retail News Retail Interview

12 42

From the Licensees Licensees list

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16 26

32 36

40

Mattel inspiring the wonder of childhood We are delighted to be sharing with you some of the exciting new developments across our portfolio in this year’s Mattel Toy World supplement, as we inspire the wonder of childhood by continuing to innovate and challenge the licensing industry with our impressive portfolio of brands.

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The iconic fashion doll Barbie continues to engage and inspire girls of all ages, by reflecting the new reality of girls and their world as it changes. Thomas & Friends steamed into 2016 with an exciting new brand campaign based on Thomas’s core values of friendship, determination and teamwork as well as a new racing theme which drove brand affinity and engagement. We are looking forward to another extraordinary year in 2017 for our little blue engine with dynamic new content alongside new toy and consumer product launches and extensive marketing campaigns. Building on the successful launch of Bob the Builder on Channel 5’s Milkshake! and Cartoonito, 2016 has also seen the introduction of even more episodes, and feedback on the show has been consistently good and rankings agree. The franchise has also expanded with the Fisher-Price and Smoby ranges, with even more licensees signed up to launch in 2017. Fireman Sam continues with exciting launches growing the franchise, and with 2017 marking the brands 30th Anniversary, the brand will be supported with extensive marketing campaigns, as well as dynamic new content featuring a stellar voice cast. Also look out for Pingu with lots of exciting new opportunities plus our new fashion partnership.

As you can see we have a lot to share with you and having been at Mattel for over a year now, I am very proud of the work the team has done. Along with our licensees, we have championed innovation in product development as well as executing some great marketing activations that have really bought our brands to life for consumers. Throughout this year we have built our strong UK consumer products team and integrated our responsibility across the Mattel and HIT brands. With our dedicated retail development team we have also been able to build cross-category retail activations and we look forward to continued growth and success next year.

Finally I would like to take the opportunity to say thank you to all our licensees and retail partners for their continue support. We really appreciate everyone’s commitment and here’s to another successful year in 2017.

Kind regards, Simon Price

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9/16/16

7:54 AM

The only destination For new and exciting puzzles and games!

With 20 fun Puzzles & Games to choose from!

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Celebrating over 30 years of Thomas Puzzles & Games!

www.ravensburger.com/uk Sales Hotline 01869 363800

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Toy World spoke to Mattel Creations’ senior vice president, content development and production and executive producer, Christopher Keenan, about his extensive experience in the business and how he got to where he is now.

Christopher Keenan is a highly accomplished creative executive, executive producer and writer who has enjoyed over twenty five years of success in the animation, kids and family entertainment industries with thousands of hours of content to his credit.

As the SVP content development & production at Mattel Creations, Keenan is responsible for Mattel’s content portfolio of iconic brands such as Thomas & Friends, Barbie, Bob the Builder, Monster High, Hot Wheels, Fireman Sam, American Girl, (Emmyaward winning) Mike the Knight, Ever After High and Little People. He oversees creative development, current production, and technical operations teams worldwide. Under his leadership are Playground Productions in El Segundo, the HIT content creation team in London, the Tech Ops team in New York and the American Girl content creation team in Middleton, WI. For nearly two decades, Keenan led the development and production of television series, DVD features and online shorts for original and franchise properties at Warner Bros. Animation. As Senior Vice President of Creative Affairs, he oversaw creative efforts for some of the studio’s most important brands: Scooby-Doo, Batman, Looney Tunes, Tom & Jerry, Pinky & The Brain, Animaniacs, Batman Beyond, Xiolin Showdown, Mucha Lucha and many, many more.

In addition to his accomplishments in the Animation division, Keenan was instrumental in the original launch of Kids’ WB!, the children’s programming service of The WB Network and served as head of programming for its first three years. Previously, he was recruited by Steven Spielberg’s Amblin Entertainment as Story Editor to develop animated feature films and television series and he has also served as Director of Children’s Entertainment for Capital Cities/ ABC, Inc., overseeing the network’s Saturday morning schedule and After School Special development.

After leaving Warner Bros in 2005, Christopher Keenan set up Creating4Kids, an independent, U.S. based development, production and consulting firm. Under his Creating4Kids banner, Keenan has worked with a diverse roster of global clients and partners.

Highlights include consulting and story editing on Amazon Studios’ Emmy-award winning, stop-motion animated preschool series from Bix Pix Entertainment, Tumble Leaf; developing Fruit Ninja for Halfbrick Entertainment; leading master classes in animation development at Cartoon Network Academy in Abu Dhabi; shaping the series development of Umigo for WildBrain/DHX Media and executive producing Iconicles for Create Media.

Christopher Keenan graduated from Hampshire College in Amherst, Massachusetts, USA where he studied

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Christopher Keenan senior vice president, content development and production & executive producer, Mattel Creations Communications, Theatre and Education. His thesis, a groundbreaking and award-winning, original theatrical production (which he wrote, produced and directed), received national attention and resulted in a Fellowship Grant to attend UCLA’s Graduate School of Theatre.

© 2016 M

Partyware & Balloons

Foil Balloons

Our t s e t a L ! s e g n Ra

Costumes, Partyware & Balloons

Partyware & Balloons

Inspiring partyware, balloons and costumes by

Amscan - The One Stop Party Shop!

TEL: +44 (0)1908 288 500 E-MAIL: sales@amscan-uk.co.uk WEB: www.amscan.co.uk ©Amscan 2016, ©Anagram 2016 All rights reserved

© 2016 Mattel. All Rights Reserved.

© 2016 HIT Entertainment Limited. All rights reserved. 2016 Gullane (Thomas) Limited.

©2016 Prism Art & Design Limited ©2016 HIT Entertainment Limited.

© 2016 HIT Entertainment Limited and Keith Chapman

Retail News 2016 has been an exciting year at retail for Mattel’s core brands as it has continued to build strong partnerships with retailers, and focus on delivering firsts for consumers. From new product and brand launches to bespoke activations that provide solutions for shopper missions; brands are showcased at retail like never before.

Thomas & Friends Infant at Tesco The exclusive launch window of the new Thomas & Friends baby clothing segment at Tesco from May onwards saw both Mattel and Tesco invest in a package of support to drive customer awareness of the launch and value sales across the wider product portfolio. Some of the highlights included parental press, digital display ad campaigns targeted using Dunnhumby, social media and blogging as well as email newsletters, lifestyle photography and online stamps.

The reaction from consumers has been overwhelmingly positive and sets us up well for the expansion of the segment from autumn/winter 16 into 2017.

Thomas & Friends at Sainsbury’s In January, Thomas & Friends was one of only two character brands chosen to feature in Sainsbury’s baby and toddler Event in 90 stores and online. The branded bay in seasonal aisle comprised key categories including apparel, books, bedding and toy.

The expansion of Sainsbury’s baby event to encompass toddler has seen the event go from strength to strength. The launch of the new Thomas Infant segment in the UK this year provides opportunities for further alignment.

Fireman Sam at Hamleys Fireman Sam fans can catch their favourite hero at Hamleys this October half term to celebrate the DVD release of Series 10.

Sam will arrive in style in a full size Fire Engine where he will be greeted by his fans on the red carpet. As well as the chance to watch the latest series at special fully branded VIP screenings, families can enjoy a photo opportunity with Sam and enter a competition to win a selection of Sam prizes.

Thomas & Friends at Tesco Café

Barbie at Morrisons For the first time ever, Morrisons supported Barbie off-shelf via a cross-category offering featuring core and licensed toy, DVD and books, which went into stores from April. Sell-through was very strong and proves how well Barbie resonates with the Morrisons shopper.

Easter saw Thomas & Friends takeover the kids meal deal in 280 Tesco cafés for a four-week period. Timed to coincide with the DVD release of Start Your Engines, the activity brought together multiple categories to highlight the breadth of the Thomas range available at Tesco. Marketing investment both online and in-store provided ways for mums and kids to engage with Thomas, which in turn delivered significant sales uplift.

Gift with purchase promotions Building on the success of last year’s GWP programme, this year’s plan is even bigger and better. Mattel is running promotions across four core brands (Thomas & Friends, Barbie, Fireman Sam, Monster High) in key retailers during Q4. From DVD box sets at Smyths, to a lunch bag and flask at Mothercare/ELC, it is offering something for everyone. These bespoke solutions have been designed in partnerships with retail partners to meet shopper needs and drive sales across multiple categories.

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©2

Makeup meets fashion!

BARBIE FAB MAKEUP BELT

Become a makeup artist with your own makeup belt. Get ready with everything from Nail polish to Lip Gloss to Body Fragrance you will never be without the tools you need to maintain your look!

BARBIE DIY DECORATIVE BEAUTY BACKPACK

Get the Barbie look just how you want it!

With this cool backpack you can customise the bag with the velcro attachable decorations, and because they are velcro you can change the look over and over again! And if that’s not enough the bag is full of all of the cosmetics needed to keep you glam on the go! Includes Lip Glosses, Eyeshadows, Glitter and more!

BARBIE EXPRESS YOURSELF BEAUTY TOTE!

Fans of Barbie will love this Barbie Express yourself Beauty Tote; Be on trend wherever you go with this cool make up bag!! that includes lipglosses, nail polishes, lip gloss rings and accessories in a beautiful tote bag featuring Barbie!

©2016 Mattel. All Rights Reserved.

Contact@markwins.uk.com Tel: +44 (0) 1256 374010

Retail Interviews Toy World spoke to two of Mattel’s key retailers, Tesco and Shop Direct, to find out how they have worked with Mattel brands in 2016.

Rachel Wakley, head of licensing and category trade planning, Tesco

Andrea Gornall, Shop Direct

How valuable is your partnership with Mattel and its licensing team?

This is a key partnership for us. Barbie has strong heritage and history, something our customer’s value. And the new preschool properties (Bob & Sam) will add to the strength of our preschool range as we move from 2016 into 2017.

How did the retail roadshow which Mattel organised help to support the partnership?

The morning we had at Tewin Bury Farm helped engage the category buyers into all of Mattel’s properties. They also provided food for thought in terms of opportunities and potential. The buyers commented to me as we left about how ‘inspired’ they are.

Can you tell us about the thinking behind the Thomas takeover of Tesco cafes at Easter?

The brief was to engage with new customers and make the Tesco Café a destination. This was the first time we had organised a takeover of a Tesco Café. We chose Thomas due to its strong customer awareness, helping the café to be a destination for our younger customers where they can meet friends whilst their kids can be entertained.

The activity fell in line with the Thomas DVD release, and we were able to land some in-store promotions in line with the activity, resulting in a cohesive store opportunity rather than simply a stand-alone event.

What has been the initial reaction to the launch of My Mini Mixie Q’s?

Customers have responded well to our exclusive window of My Mini Mixie Q’s, and the range will continue into autumn winter.

Were you pleased with the launch of the Thomas baby clothing line?

The range launched in May: initial sales were really strong with great customer response. We will continue the brand into autumn winter.

What impact do you see this new launch having on the Thomas brand?

It brings a new offering to our Thomas customers, not only allowing adult Thomas fans and their children to engage with the property from a much earlier age, but also enabling older siblings to bond with their new family addition through a much loved and trusted character. Thomas is a perennially strong character taking children through from birth to six years old.

Can you tell us about the character shops you’ve launched for Barbie and Thomas?

During the last few years we have been working closely with suppliers and licensors such as Mattel to develop the Character Shop and make sure key brands and licences are highlighted at the right time. Both the Barbie & Thomas brands are important to our customers and including them in the Character Shop means we can bring the brands to life. All product types, including toys, home, apparel, dress up, and gifts are brought together in one branded shop, making it easy for our customers.

For each refresh, we highlight 12 key brands and use unique photography to give the event focus and branded look.

What were the main aims behind the character shops initiative and have you been pleased with the results?

Every day we strive to make shopping easier for our customers. If customers love brands like Barbie and Thomas, they want to see all product categories in one place.

The results have been fantastic, driving above average page views and conversion, the customers seem to love it.

In the shop we host lots of additional content, including downloadable colouring pages and the latest movie clips. We also have competitions across each brand.

How will the Mattel brands be involved with the Toy Testing activity which you have planned for Q4?

Our Toy Team (Our version of Toy Testers) was introduced to our customer’s mid-August.

The activity focuses on 10 key brands and products and several Mattel brands are included.

Our toy team children discuss each key toy individually and the videos content looks amazing. All content is hosted from the Toy Team on the Very toy zone and to date the results have been outstanding.

We’ve had over 150k hits on YouTube already and there’s lots of activity planned to support the Toy Team, and Q4’s content will have a Christmas feel. I love this project and I can’t wait to see the final results.

How do Mattel’s retail roadshows help the partnership with Shop Direct?

The roadshows happen at key times during the trading calendar and help us highlight brands and messages.

The roads shows help bring product to life and our colleagues love them. Mattel have always been very supportive and have attended every event run to date.

Which product developments within the Mattel licensed ranges are you most excited about?

I’m most excited to see the re- launch of Bob the Builder. The Mattel and licensed products launched to date look fantastic, and we’re also looking forward to seeing strong sales this Christmas.

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PRE-SCHOOL BOYS PUZZLES & GAMES AVAILABLE NOW!

© 2016 Hit Entertainment Limited and Keith Chapman.

PUZZLES COMING SS’17! © 2016 Gullane (Thomas) Limited.

© 2016 Hit Entertainment Limited. © 2016 Prism Art & Design Limited.

CONTACT YOUR JUMBO SALES REP FOR MORE INFORMATION Jumbo Games, 2 Carters Row, Hatfield Park, Hatfield, UK, AL9 5NB Telephone: 01707-289289

Email: uk.saleshotline@jumbo.eu

www.jumbo.eu

From the Licensees

Toy World spoke to a selection of Mattel licensee’s to find out the benefits of working with the Mattel licensing team and its portfolio of classic brands.

Barry Hughes

Lucy Wynn-Jones

Golden Bear

Worlds Apart

Having celebrated its 70th anniversary last year, Thomas & Friends continues to lead the way in the pre-school market via its timeless storylines and much-loved characters. The brand remains relevant and current, and continues to attract a new generation of young Thomas & Friends fans which sits it naturally within our pre-school portfolio. It’s been very exciting to be part of it.

Working with Mattel to introduce a host of new products based on one of the world’s most recognisable brands is very exciting. It opens up new opportunities and allows us to benefit from being at the forefront of branded space. Working with such a proactive company also enables us to engage with the Thomas & Friends fan base, getting our products into the wider market place.

Our existing Thomas range has had an excellent response at retail so far this year, with the Talking Thomas plush exceeding all expectations.

His appealing face and super soft fabrics with outstanding printed and embroidered detail have proved to be a winning combination. We’ve got some exciting new additions set to join the collection in 2017, which will be announced in due course.

Thomas is the biggest Mattel brand we work with and it is a true evergreen, which has proven to be a real strength. Pre-school buyers consistently rank it as a top licence for them.

One of the main benefits that working with Mattel brings is the 360 support, with plenty of opportunities to get involved in marketing and retail initiatives.

For the last bit of 2016 and going into 2017, we are excited about extending our Thomas range with a trampoline, and are looking forward to working together on Bob.

Tim Rudd-Clarke Gemma

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Both Thomas & Friends and Bob the Builder are much loved by generations of fans, and are so well known, they have become heritage brands.

Thomas in particular has become a traditional boys’ property with universal appeal, the type of toy that can be passed down from generation to generation. The key strengths of both Thomas and Bob are family, tradition and heritage.

With a fantastic team at the helm and all its resources, Mattel has been an excellent partner for Gemma international. Mattel is always looking at ways to develop its brands, and as a result, the licences have performed exceptionally well over the years for us. To keep a brand alive and so true to its core values over many years takes some considerable skill.

This year has seen the re-launch of the new-look Bob the Builder, and our cards and wrap have been really popular. Next we will be launching a new range of Thomas and Friends baby cards, which will follow the Thomas Infant style guides.

Phil Ratcliffe MV Sports

The key strengths of Thomas and Sam is that they are both established classics and proven winners, sustained by a constant stream of new content to engage new generations of fans. Bob has a fantastic pedigree and is also refreshed with new content. All three properties are based on vehicular characters, which is great for the wheeled toy category as it allows kids to role-play their favourite adventures.

I find Mattel to be supportive and flexible. Their ability to launch and maximise their own toy ranges is a definite advantage for licensees. The fact that Mattel both market and licence their properties means that they have a vested on the ground interest in how their properties perform at retail.

Through their toy launches they prepare the ground for licensed products to follow.

For us, the most exciting new development is our new Thomas 12V Battery Operated Train. It is a large arcade-size powered ride-on with realistic features and sounds. For the first time, a Thomas fan can actually ride around in an authentic Thomas Train without the need for a track.

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Sandra Vanstan Trademark Collections

Stewart Middleton

The key strength of the Mattel brands we work with is definitely the iconic characters that have a heritage, and that are loved and trusted by all parents.

We are incredibly excited about our new Bob the Builder development. Our very talented product team have created such an innovative range that is the true essence of Bob and, most of all, fun. The Bob range is no ordinary character range – it goes to the heart of what Bob the Builder is all about, and we think kids are going to love it.

Our relationship with Mattel is incredibly strong and we have the same common goal, which is to put great product in the market place. The main benefit of working with Mattel is that their brands will always have a presence at retail, whether that is a classic brand or a new brand. Mattel is a market leader and we share the same principles in terms of creating fun and innovative products, with extremely high quality, ethical and safety standards.

Jumbo

Signing Bob was a key part of our new licensing strategy - we specifically wanted a high quality, proven licence that would give us a strong evergreen to complement our success on our current pre-school licensed range, and appeal more towards our boys’ market. We spoke to a number of key retailers prior to signing Bob, and they all told us they would fully support our range, so it’s been an easy sell-in from our point of view.

We’ve worked with Fireman Sam for over 10 years and his appeal is still strong, which is a key strength of the property. He has all the ingredients for a great evergreen licence through new content, the master toy line (and puzzles) as well as increased marketing activity and DVD releases. The retailers who are backing it have extended their ranges with us for 2017, which is great. This shows us that he’s still hugely popular and continues to be a consumer favourite.

Interestingly, in Europe we are seeing big increases in Fireman Sam sales; in Germany alone we have seen an increase of about 350% in sales.

We are very excited about our new Thomas puzzle range. As with Bob, Thomas is a fantastic evergreen licence that’s well supported by retail and loved by consumers, and its unique how it has crossed generations and remains as popular as it’s ever has been. We identified an opportunity with Thomas in our portfolio, and Mattel is extremely keen for us to expand on the proposition. As a result, we’ve had great feedback on our Thomas lines.

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#1 Home Licensee Everything a Thomas fan needs - from days filled with adventures, to a great night’s sleep, wherever the journey takes them!

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For further information contact Worlds Apart Ltd. St. Columb Major Business Park, Cornwall TR9 6SX. T: +44(0)845 602 2119 F: +44(0)1637 881595 E: hello@worldsapart.com ©2016 HIT Entertainment Limited. © 2016 Gullane (Thomas) Limited.

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CHO CHOO O

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Soun h t i W

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Ligh h Wit

Specialists in Footwear, Bags and Brollies

www.wlamb.co.uk www.trademarkcollections.com

© 2016 Gullane (Thomas) Limited. © 2016 HIT Entertainment Limited.

Thomas & Friends steamed into 2016 with an exciting new brand campaign based on Thomas’s core values of friendship, determination and teamwork, as well as a new racing theme continuing to drive brand affinity and engagement and building momentum to the launch of the latest high octane feature length adventure, The Great Race.

The momentum will not stop there as Thomas & Friends anticipates an extraordinary year in 2017. Dynamic new content alongside new toy and consumer product launches and extensive marketing campaigns will ensure the brand continues to move at high speed.

Start Your Engines

The racing fun kicked off with the spring DVD release, Start Your Engines, which saw Thomas & Friends return for several thrilling adventures on the vibrant Island of Sodor. This mini tentpole included six unseen episodes from series 19, with races and challenges and rescue operations as the engines take to the rails at Sodor speed.

#TeamThomas

The brand called on Team Thomas earlier in the year, inviting global fans to power Thomas on a digital journey to reach The Great Railway Show.

The exciting UGC based initiative was driven across the Thomas & Friends website and social channels engaging parents and pre-schoolers in fun weekly tasks that reinforced the positive values of friendship, teamwork, participation and determination.

Celebrity mum Frankie Bridge and her very own Thomas fan son Parker launched the campaign encouraging families to join #TeamThomas through media interview and social activity. Mummy blogger partnerships, and PR amplified the campaign driving new audiences to join in.

The Great Race

The 11th feature film was released in cinemas in May and on DVD in September supported by a premiere event and an extensive marketing campaign. Thomas & Friends latest adventure is on an international scale as Thomas competes with trains from all over the world to take part in the Great Railway Show. From Ashima of India to Raul of Brazil, the new film introduces Thomas fans to a whole host of new engines.

Product launches across the Fisher-Price Thomas & Friends lines as well as the extensive consumer products portfolio support the new content and themes bringing to life the stories and adventures for pre-schoolers through play.

Thomas & Friends Play Station Tours the UK

Fans across the country were able to join in racing adventure with the new Thomas & Friends inflatable Play Station as it visited 22 different locations throughout the summer. The experiential tour with nine different activities let children work together to complete the activities and race to the finish line.

At the end of their journey Thomas & Friends fans could take their place on the winner’s podium and collect their free gift for being really useful, just like Thomas and his friends on Sodor. The Play Station is due to visit retail sites again next year.

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MV Sports 01217 488 000 | www.mvsports.co.uk

Amscan

01908 288 500 | www.amscan.co.uk

Amscan has an extensive collection of partyware and balloons featuring Thomas & Freinds. The current ensemble includes 25 coordinating items such as tableware, decorations, party games, favours and vibrant foil balloons. A standout product in the range is the AirWalker balloon, measuring 91cm high, which makes a great interactive party feature. New for 2017, Amscan will be launching a comprehensive new Thomas partyware design called Thomas All Aboard.

Hallmark

0800 90 20 900 | hub.hallmark.co.uk

To celebrate Thomas & Friends’ 70th anniversary, Hallmark has recently launched a My First Thomas & Friends keepsake gifts and gift wrap collection.

Hallmarks Thomas & Friends keepsakes are ideal gifts for those first few years of childhood for every parent and child. This range includes money boxes, height charts and photo frames as well as gift wrap and bags. The illustrative design and pastel colours make this the ideal range for any young Thomas fan.

MV Sports’ collection of bikes, ride-ons, scooters and accessories include iconic Thomas graphics, authentic Thomas features and sounds. The premium 3D Thomas Tilt ‘n’ Turn includes painted 3D Thomas features as well as moulded wheels. New in the range for 2017 is the giant 12v battery operated ride-on.

Featuring fun lights, sounds and forward and backward travel, it measures over one metre long! For younger children, the 6v Thomas train track set comes complete with a detachable trailer and travels around a 22 piece track. With Thomas theme tunes and sounds, kids can have a realistic Thomas experience.

The Sit ‘b’ scoot is a revolutionary product that has the ability to easily convert from a scooter to a ride-on, with a simple twist mechanism. In addition, the new Scootin’ Suitcase is a practical ride-on and storage solution for kids on the go.

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Ravensburger

01869 363 800 | www.ravensburger.com

Two new products are launched for autumn/winter 16. The Busy Day on Sodor 24-piece Giant Floor Puzzle gives a glimpse of the island’s rolling countryside and railway system, with 10 engines hard at work. Young children can spot all of the different characters, including Thomas, James, Percy, Edward, Henry, Harold the Helicopter, Bertie the Bus, Annie and Clarabel. Thomas & Friends Surprise Slides is an easy-to play colour-matching board game. No number skills are required as players move by colour, rather than counting squares on the game board. The playing board has areas that flip, ensuring game play and fun. The train tracks can change direction at any time, the stations can mix and flip and the shortcuts could send the player full speed ahead or push them backwards. Children can have fun with Thomas, Rosie, Percy and Toby, and find out who will be first to reach The Fat Controller.

Jumbo Games

01707 289 289 | www.jumbo.eu

January 2017 will see the launch of a new range of Thomas & Friends Foam Puzzles from Jumbo Games.

The first product to market will be an 18-piece Giant Foam Floor Puzzle that measures 60 x 33cm when complete. The puzzle is suitable for inside and outside the house, and is also water resistant. To accompany the Foam Floor Puzzle, Jumbo will also launch a 4-in-1 Shaped Bath Puzzles Set that lets children play with the puzzles in the bath as they float and stick to tiled surfaces.

To drive product awareness, Jumbo’s marketing activity will include advertising in the Thomas & Friends 2017 DVD releases, pre-school magazine competitions, involvement in in-store cross-category partnerships and licensor led activity across print and digital publications.

The company has also invested in a pre-launch advertising campaign across UK trade publications in the build-up to the product launch, and will make a big noise for the new range at London’s Toy Fair in January.

Jumbo will launch its consumer PR activity with product sampling opportunities and dedicated focus for print and digital editorial and competition placements.

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Toy World

TO YS

OUT NOW!

I’m the number 1 blue engine!

Squeeze to hear sounds and phrases

Talking Thomas & Friends TM

Large Talking Thomas & Friends TM

Felty Fun

Press funnel for Thomas’ famous phrases & press dome for theme tune!

Glowing Musical Thomas

Create pictures Mini Sketchy and scenes!

Fun Full steam ahead!

Super soft and squidgy

Thomas & Friends Mini Bean Toys

TM

Golden Bear Products Ltd

www.goldenbeartoys.com Tel: 01952 608 308 customerservices@goldenbeartoys.co.uk

Toy World_Sept_2016_Thomas_Option 2.indd 1

Colour changing light-up cheeks!

Brands that make Children smile 16/09/2016 14:15

Golden Bear

01952 608 308 | www.goldenbeartoys.com

Egmont

0203 220 0400 | www.egmont.co.uk

Egmont publishes everything from small format Thomas Engine Adventure story titles, the backbone of its Thomas programme, through to new titles such as the pop-up book coming out this Christmas: Thomas’ Big Pop Up Journey.

Egmont publishes two Thomas magazines delivering across all aspects of the Thomas brand.

Thomas & Friends is a magazine for the true Thomas fan, publishing every three weeks. Children can enter the world of Sodor Island and learn all about their favourite engines, also receiving a free collectible Thomas engine every issue. Thomas Express, on the other hand, is a pre-school activity pack publishing monthly, filled with Thomas activities and stories.

Blues Clothing & Brecrest Fashions

0161 828 8730 | www.brecrest.co.uk

The company has seen the famous little engine prove his staying power for many years, and has developed a clothing range to match. The range includes t-shirts, outerwear, knitwear and swimwear.

Following a strategic move by Mattel to introduce Thomas Babywear into the market this year, Brecrest & Blues were appointed as the master Babywear licensee for the UK & Eire. Following close and regular meetings throughout 2015, Brecrest supplied a baby Thomas range into Tesco, which had immediate success. Baby Thomas will also be delivered in a wide range of retailers in autumn/ winter 2016 and spring/summer 2017.

Golden Bear’s Thomas & Friends range, which encompasses plush and arts and crafts, launched earlier this year and is proving to be a success. Heading up the range is the Glowing Musical Thomas plush toy, which has soft glowing cheeks and plays the iconic theme tune when his blue dome is squeezed. He also talks when his funnel is pressed, adding a bit of magic to train play.

Thomas, James and Percy Talking Plush also feature strongly, and are available in two sizes with recognisable sounds and phrases. Smaller beanies are also available in the range. The Thomas & Friends Mini Sketchy-Fun leads the arts and crafts side of the range and is an ideal travel solution, keeping children occupied while on the move. Designed to encourage creativity without the reams of paper, the Mini Sketchy Fun enables Thomas fans to draw their favourite characters before wiping it clean to start again.

Also part of the arts and craft collection is the Thomas & Friends Felt Set, which aims to encourage creativity, improve recognition, counting, sorting and story-telling. The range will be supported by marketing and PR, as well as social media activity tying into the overarching Thomas & Friends campaign led by Mattel.

Rainbow Designs 01329 227 300 | www.rainbowdesigns.co.uk

The newest property to join Rainbow’s portfolio is Thomas and Friends. The new My First Thomas & Friends collection offers a range of activity and developmental toys featuring the famous little blue engine, and will hit the shelves in September. The range will include Activity Thomas and Tummy Time Activity Playmats.

Worlds Apart

0800 389 8591 | www.worldsapart.com

From toddler beds and trampolines to night lights and ReadyBeds, Worlds Apart makes family life easier with its range of Thomas & Friends home, toy and lifestyle products.

As the number one home licensee for Thomas & Friends, Worlds Apart’s HelloHome range of beds and furniture creates bedrooms kids love. From toy boxes and bookcases to a Thomas bed, the HelloHome Thomas & Friends range is ideal for Thomas fans.

Worlds Apart’s outdoor range offers a wide range of products for keeping kids active, including play tents and a new toddler trampoline with sounds. The only Thomas trampoline of its kind, this toddler trampoline makes engine sounds as the child bounces.

Worlds Apart also has products to help aid bedtime routines. The new GoGlow My First Torch is a great gift for tots, and ideal for reading in bed, while the My First ReadyBed ensures a great night’s sleep anywhere.

Mattel Supplement

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Can we build it? Yes, we can!

TM

A full range of colouring, sticker, activity and story books

Available in stores nationwide Š2016 Hit Entertainment Limited and Keith Chapman. Š2016 Hit Entertainment Limited. All rights reserved.

www.parragon.com | Connect with us:@ParragonBooks

Building on the successful launch of the new look Bob the Builder on Channel 5’s Milkshake! and on Cartoonito, 2016 has also seen the introduction of the second series of enhanced new content with a brand new season of 52 x 11 minute episodes featuring great new story lines and introducing new characters.

The Bob the Builder franchise has also expanded with the launch of a range of toys from Fisher-Price and Smoby bringing construction and teamwork to life for pre-schoolers through play. The franchise will gain further traction with further licensees signed up to start rolling out consumer products from now into 2017.

Building momentum in 2017 2016 has provided a strong foundation for the growth of the Bob the Builder franchise into 2017 and the brand looks forward to new launches across its licensed portfolio. New toys will expand the current lines offering even more fun for little Bob fans.

Bob & Scoop’s spectacular sand sculpture To celebrate the launch of the new Bob the Builder toy line, Bob and his trusted digger Scoop were made into a spectacular 60 tonne sand sculpture at BeachEast Queen Elizabeth Olympic Park, London. Marking the start of the school holidays, the impressive sculpture which stood at over 10 feet tall and reached 15 feet in length, offered an exciting attraction for families during the busy summer period and grabbed media headlines for the toy launch.

Bringing Bob and his friends to life through play The Fisher-Price range creates an engaging experience for preschoolers as they interact with Bob’s world above and beyond the on-screen content. With exciting new characters, relatable locations and an aspirational hero, the new toy line includes vehicle play, action figures and role-play.

Smoby builds on the role play offering with exciting new toys that inspire imaginations and let fans recreate scenes from the show. The launch has been supported by an all-encompassing marketing and PR programme including a nationwide radio advertising campaign alongside extensive TV and cinema advertising, high impact takeovers on top kids websites and engaging activity on the dedicated Bob the Builder Facebook page, website and YouTube site, continuing to drive awareness and excitement in Q4.

The rise of the ‘Mega Machines’ Bob the Builder continues to build momentum with his biggest story yet set to launch next year, the movie special Bob the Builder: Mega Machines –The Movie, making it a very exciting time for the brand.

The film tells the story of Bob’s biggest build yet and introduces three new characters who help reinforce the show’s themes of teamwork, perseverance and optimism - with plenty of comedy, construction and conflict resolution along the way. The dynamic new content is set to delight young audiences and pave the way for further adventures with Bob and the team.

Jumbo Games

Trade Mark Collections

The Bob the Builder puzzle collection includes a set of 4-in-1 Shaped Puzzles in a carry suitcase, a 9-in-1 Puzzle Bumper Pack with varying piece counts and a 35-piece Puzzle assortment featuring three different images for children to collect and build. Also available are the pre-school friendly Giant Playing Cards, which allow children to play four games.

2017 will also see the launch of additional products including the Puzzle & Colours and Foam Bath Time Puzzles. Moving into autumn/winter, Jumbo will be investing in developing Bob the Builder games for pre-schoolers.

To drive consumer awareness for the new range, Jumbo’s marketing activity will include advertising in the new Bob the Builder DVD and pre-school magazine competitions in publications from Egmont, Redan and Signature Publishing. There will also be in-store cross-category partnerships and marketing/ PR activity across print and digital publications, led

by Mattel.

Trade Mark Collections is launching its new Bob the Builder range which includes novelty bags, backpacks, umbrellas, swim bags, luggage bags and wallets. One of the backpacks in the range has brand specific design features showing images of Bob’s own tablet and tools in the bag.

Children can role-play carrying their things around in the novelty tool bags and belt bags.

The William Lamb Group will also be launching footwear to complement the new range.

01707 289 289 | www.jumbo.eu

01799 599 899 | www.trademarkcollections.com

Blues Clothing

0207 371 9900 | www.blues-clothing.com

Parragon

01225 478 888 | www.parragon.com

Parragon is launching a range of Bob the Builder book and gift titles this coming autumn/winter.

The initial launch range, which was made available from September, includes the Bob the Builder Happy Tin, which includes three books full of colouring and activities, as well as a double-sided poster to colour in, with over 50 stickers and four coloured felt-tip pens.

Other formats set to launch this year are Bob the Builder Mega Colouring, Sticker Scenes, Bob the Builder Let’s Build It 2-in-1 Jigsaws, as well as a new format: Magical Story with Tintacular, complete with an eye-catching front cover image which will be printed on embossed tin. Parragon will be supporting the launch with a fun and engaging social media support plan across Parragon and Bob the Builder’s Facebook and Twitter pages, as well as press advertising in both Bob the Builder and Thomas Express magazines.

Blues Clothing has been appointed as the clothing licensee for the new Bob the Builder launch.

The company is beginning the range with Bob the Builder t-shirts with character imagery, which will then be leading on to other categories such as outerwear.

George Clothing at Asda will have Bob clothing in store for autumn/winter 2016, with further retail listings anticipated for 2017.

Simba Smoby

01274 765 030 | www.smoby.com/en

Simba Smoby has a wide range of Bob the Builder role-play products available for 2016. Kids can be just like Bob with the wide range of tools, including the fully working Mechanical Drill with trigger action. There is also a realistic Jigsaw and Chainsaw, and a 3-in-1 Multitool. Kids can complete the look with the Tools Belt full of all of Bob’s essential tools, and with the handy Tools Bag. There is also a Safety Set complete with hard hat, high-vis jacket and mobile phone. There is also a range of fully-branded Bob the Builder Work Benches, each complete with screws, tool and a working vice.

Simba Smoby UK will be supporting its Bob the Builder range with a full marketing campaign from October to December 2016, including TV, press, online and social media.

Mattel Supplement

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Fireman Sam has continued to save the day in 2016 with new launches growing the franchise, alongside strategic campaigns to continue to strive to be every pre-schoolers first hero, and the only brand that immerses preschoolers into the world of fire and rescue. Fireman Sam will continue to go from strength to strength as the pre-school property looks forward to the new year ahead.

ADVERTORIAL

Celebrating 30 years of safety!

In 2017, Fireman Sam celebrates 30 years of saving the day, every day with Sam’s Special Year of Safety. A landmark year for the brand brings a heroic and all-encompassing agenda of activity including a brand new feature-length special, Alien Alert, which stars the guest voice of multi-award-winning Scottish actor David Tennant. 30 years of history offers a strong platform to create stand out for the Fireman Sam brand in a unique and exciting way as well as celebrating the brands heritage, and the extensive anniversary programme is set to do just that. High profile partnerships and break frame campaigns will structure the year continuing to build ownership of safety and an emotional connection with parents, while championing the brand DNA of action, bravery, community and safety.

SAFETY WITH SAM

FIRE SPECIAL The importance of fire safety

Everyone’s favourite hero leads another exciting safety campaign this month driving awareness of the importance of fire safety for children. Fireman Sam’s latest campaign will offer information and expertise to parents, communicate the values at the heart of the show and create conversation around fire safety at Halloween and Bonfire Night.

The action packed programme will include a national radio campaign in partnership with Heart FM, including on air advertising from Fireman Sam himself reaching millions of listeners as well as interactive online content. Attention grabbing research will hit the headlines securing column inches for the brand, while a strategic influencer programme and social media activity will create online noise in key communities.

Fireman Sam champions summer safety

Fireman Sam kicked off his safety adventures this year with a nationwide campaign that highlighted the importance of staying safe over the summer, in partnership with Child Safety Week. The annual initiative run by the Child Accident Prevention Trust (CAPT) aims to raise awareness of child-related accidents and how they can be prevented.

Launched in June, the Fireman Sam and Child Safety Week campaign taught children and parents about summer safety through Fireman Sam’s top ten summer safety tips brought to life through fun and engaging video content.

Series 10 introduces new theme!

Fireman Sam has embarked on a whole host of new adventures this year in Series 10. The new content has introduced the popular theme of Animal Rescue welcoming new dress down and rescue uniforms, with brand new specialist vehicles continuing to appeal to its pre-school audience. Introducing the newly constructed ďŹ re station in the town of Pontypandy where Fireman Sam and his team gear up for action.

MV Sports

01217 488 000 | www.mvsports.co.uk The Fireman Sam range is getting a refresh for 2017, with a collection of emergency rescue-themed scooters, bikes and ride-ons.

New lines include the 6v battery powered Jupiter Ride-on, which comes complete with realistic working siren, flashing lights and microphone.

The Light & Sound Rescue Tri-scooter features flashing deck lights and Jupiter siren.

For older children there is the My First 12” Bike which includes an adjustable handlebar and seat heights, as well as a fully enclosed printed chainguard and durable puncture proof tyres.

The My First Tri-Scooter features anti-slip foot plates and three puncture proof tyres to ensure that riders start learning to ride with increased stability. Once confidence grows, the My First In-line is the next step to independent riding.

Mattel Supplement

Amscan

01908 288 500 | www.amscan.co.uk Amscan has updated its Fireman Sam party collection with a new ensemble design for 2017. The new party ensemble is set to feature over 20 items including disposable tableware, decorations, favours, balloons and more. The new design is colourful and eye-catching.

28

08453 070707

www.rubiesuk.com

Character Options

01616 339 800 | www.character-online.co.uk Designed exactly in the likeness of the new fire station in Fireman Sam Series 10, the Electronic Pontypandy Fire Station is the new portable playset packed with several features such as a working lift and fireman’s pole, and an impressive electronic control desk with lights and sounds. The set includes two figures.

Character’s Fireman Sam range also boasts a role-play collection. Children can wear their Fireman Sam Utility Belt as they get to grips with the fireman tools, including a working torch, a walkie-talkie, plastic axe and a firefighter’s jacket.

Another accessory is the Fireman Sam Helmet, which plays the theme tune of the show and classic character phrases.

The Fireman Sam range will benefit from extensive marketing activity this Christmas. The comprehensive TV advertising schedule includes five various TVCs including a dedicated advert for the new Electronic Pontypandy Fire Station.

Jumbo Games

01707 289 289 | www.jumbo.eu Jumbo Games plans to launch new products throughout 2017, including a refresh of puzzle images across existing key lines, such as the 35-piece Puzzle Assortment and 9-in-1 Puzzle Bumper Pack, ensuring they stay up-to-date with the current TV content and the master toy lines.

For autumn/winter, Jumbo plans on launching a new Hero board game, to bring a new interactive and entertaining offering to the existing range of games available, such as the Giant Hoses & Ladders Floor Game and Giant Playing Cards.

Egmont

0203 220 0400 | www.egmont.co.uk Egmont publishes a variety of products, from small format story titles to pop-up books. The Fireman Sam magazine offers a blend of fun and education throughout its pages. It’s all about action and adventure and contains engaging and interactive editorial, including full length stories and fun puzzles.

Rubie’s Masquerade

08453 070 707 | www.rubiesuk.com Consisting of a jacket and trousers, complete with character mask and imitation fireman’s axe, Rubie’s Fireman Sam dress-up is available in both a toddler version, with a printed soft felt character mask, and a larger version in small and medium kids’ sizes, which includes a plastic character mask.

A classic Fireman Sam costume is also available from Rubie’s, at a lower price point, as an all-in-one jumpsuit with felt mask only. This is available in small, medium or toddler sizes.

Trade Mark Collections

01799 599 899 | www.trademarkcollections.com Trade Mark Collections has launched a new bold range for Fireman Sam, with the refreshed bright yellow and black look. The range includes backpacks, umbrellas and swim bags.

Also on offer is the iconic red Fireman Sam range with complementing footwear.

Mattel Supplement

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08453 070707

www.rubiesuk.com

YOU CAN BE ANYTHING

In 2016 Barbie celebrates the imagination of girls, empowering them to dream big and believe in their dreams. Barbie will remind girls, mums and society that Barbie is the only brand that allows girls to imagine themselves as a mermaid to a movie star, a fairy to a fashionista and a princess to a president. The brand message comes to life later this year in a partnership with Dazed Media, the leading independent fashion and culture media brand, where Barbie spotlights creative young women shaping and shaking up their industries.

Mattel Supplement

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#1 FASHION DOLL BARBIE LEVERAGES FASHION HERITAGE AND STRENGTHENS FASHION CREDENTIALS The Barbie brand strengthens its fashion DNA with a global partnership with luxury shoe and accessory designer Charlotte Olympia, launched in September 2016. The Barbie-inspired capsule collection comprises of shoes and clutch bags and is celebrated with a limited edition Charlotte Olympia doll, inspired by the brand’s Old Hollywood aesthetic. Founder and creative director of Charlotte Olympia, Charlotte Olympia Dellal says: “It was a fantastic opportunity to design and create a Charlotte Olympia aesthetic for one of the most iconic figures in the world.”

Launched earlier this year, Barbie has partnered with urban brand Hype to introduce the definitive sports-luxe clothing collection for the contemporary Barbie girl. Fusing Hype’s signature edge with Barbie’s iconic pink aesthetic, the adult’s apparel collection comprises an edit of effortlessly chic leisurewear. A Barbie X Hype capsule collection for girls aged 3-13 launched earlier in the year for a stylish collection for kids.

Continuing the roll-out of apparel partnerships, Barbie has also partnered with contemporary Italian fashion brand MGSM on an all-new Barbie by MSGM KIDS collection introducing a capsule edit of sporty pieces in bright colours, eclectic prints and the iconic Barbie logo branding for instant impact. Previewed at Pitti Bimbo Trade Fair this year, the collection will launch across Europe in spring/summer 17.

EXPLORE THE WORLD OF BARBIE DREAMTOPIA The 2016 launch of Barbie Dreamtopia has seen tremendous success for the brand, introducing a brand new magical world created by Chelsea, Barbie’s six year old sister.

The fantasy toy line has been the strongest performing segment for the brand so far this year which includes Barbie Rainbow Lights Mermaid Doll as the #1 non-assortment fashion doll YTD, according to NPD data June 2016.

With brand new long-form content airing in partnership with Tiny Pop this summer; content was created by Snowball Studios (Disney Star Darlings), directed by Saul Blinkoff (Pooh’s Heffalump Movie), written by Kate Boutilier (Rugrats) with music created by Format Ent. (Pitch Perfect).

Girls can explore across a variety of digital platforms including Barbie. com/Dreamtopia and the Barbie Dreamtopia App, and will be able to enjoy apparel and accessory lines from 2017.

Barbie Dreamtopia has been supported with a number of PR campaigns this year including a spring/summer 16 celebrity endorsed campaign led by Geri Horner.

JOIN BARBIE ON AN OUT OF THIS WORLD ADVENTURE! Barbie continues to champion empowering entertainment themes when she becomes a space explorer on the mission to save the stars in the autumn DVD release Barbie Star Light Adventure. The release will be supported with an increased TV and marketing spend plus a multi-platform programme for entertainment property Barbie Star Light Adventure with the Barbie Star Light Adventure Flying RC Hoverboard and the lead character dolls.

The line will be supported by an extensive marketing and retail programme and PR activation will include experiential activity celebrating Barbie’s flying adventure and rich experiential digital content.

Mattel Supplement

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AMSCAN

JUST PLAY

01908 288 500 | WWW.AMSCAN.CO.UK

0208 643 0320 | WWW.FLAIRPLC.CO.UK

Amscan has added four new Barbie costumes to its collection for 2016, including two Mini Me options which include a matching Barbie doll dress.

Amscan’s new Barbie Spy Squad outfit comprises a purple and pink dress with attached cape and eye mask. Also new is a Barbie Witch costume which makes a perfect outfit choice for Halloween. The costumes complement Amscan’s offering of Barbie-themed partyware and balloons, meaning the company can supply a complete party theme for Barbie fans.

MARKWINS INTERNATIONAL 01256 374 010 | UK.MARKWINSBEAUTY.COM

Markwins International is a long-standing licensed partner of Mattel producing collections of Barbie make-up year after year.

While developing its latest collection, Markwins was inspired by the release of the new diverse Barbie dolls and ensured this was part of development when creating new products.

The Beauty Armoire wardrobe allows children to carry their own Barbie doll inside, fitting all the new diversity dolls whether she is tall, petite or curvy. The make-up case also has plenty of space to store make-up and accessories too.

The range includes a mix of clutch, tote and backpack bags, all with make-up and beauty accessories.

The Barbie Make-up Belt allows kids to be their very own makeup artist, included in the set is everything to get an aspiring makeup artist started with eyeshadows, lipstick, brushes and body spray all stored in the adjustable belt.

HALLMARK

0800 90 20 900 | HUB.HALLMARK.CO.UK Eight new Barbie greetings cards from Hallmark launched in September. With a range of age cards and female relation cards available, they are aimed at Barbie lovers of all ages. A bit of added sparkle and a broad colour palette make the cards stand out on the shelf.

Key to the Just Play range is the Barbie Colour & Crimp Styling Head, which lets girls create funky styles with the hair stamper with interchangeable plates. Barbie also has special colourchanging nails and eyeshadow. The set comes with memory curl hair extensions, and many different hair accessories.

The Barbie Best Friends Fashion Doll is fully articulated and features removable clothes, stylish shoes and a hairbrush. Barbie also comes complete with rooted lashes and stands at over 71cm tall.

Also available is the Barbie Great Puppy Adventure Plush, with four different characters complete with a bow in their hair. As part of the Great Puppy Adventure range, the Barbie Vet Bag Set comes complete with everything children need to care for their puppy in a stylish Barbie bag. The puppy barks, and her collar lights up when she’s not feeling well. Children can also press the puppy’s paw and Barbie’s voice can be heard, with instructions on how to care for the puppy.

TRADE MARK COLLECTIONS

01799 599 899 | WWW.TRADEMARKCOLLECTIONS.COM Trade Mark Collections, part of William Lamb Group, is proud to be a licensee of this iconic brand. The fashionable girly bags, available in a backpack of fashion pack style, are currently available in Argos. Both feature an appealing spotted theme with Barbie imagery to appeal to the target audience.

HY-PRO

01582 670 100 | WWW.HY-PRO.CO.UK

Building on Barbie’s success in wheeled toys, Hy-Pro has launched a new Barbie Inline Scooter for Smyths. Complete with a new look, this inline scooter has a rear footbrake, soft foam grips and height adjustable handlebars.

Another new addition to the Barbie collection is the Midi Flyte. The case features an easy to fold away footplate, transforming it into a pull-along case, making travelling easier. The Barbie Midi Flyte will be launching with Shopdirect this autumn/winter.

Barbie will also be picking up some speed with her own version of the Zinc Volt 80, for Shopdirect. This push-and-go start-up electric scooter features durable wheels and travels up to 8mph.

Both items will be featured in the upcoming Christmas issue of the Barbie magazine.

Mattel Supplement

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Untitled-1 1

21/09/2016 09:14:15

Hot Wheels Set To Hit The Road This October Half-Term

Hot Wheels will Make It Epic this October half-term as it embarks on the next phase of its high-impact brand campaign with the launch of the Hot Wheels Make It Epic Tour.

The lifestyle brand will be hitting the road and visiting key retailers at ten different locations across the UK to create epic, interactive racing experiences for children. The hands on experience will encourage creativity, perseverance and competition where children will be able to build track and get behind the wheel.

Hot Wheels fans can take track building inspiration from the action-packed Hot Wheels YouTube channel where they can go behind the scenes for exclusive content, jump behind the wheel of World Record breaking stunts and learn how to perform stunts on the orange track with the Hot Wheels toys.

A product range to support the tour activities includes the TV advertised Ultimate Garage for mega action and big adventures, featuring multiple action zones and parking spots for 36 cars. In addition, the Track Builder range features the Power Booster and Stunt Kits for endless track building possibilities.

Wendy Hill, director of brand activation at Mattel UK, comments: “We are really excited about the tour and bringing an immersive experience to boys. It is a fantastic opportunity to connect children directly with the brand while encouraging them to challenge themselves.”

Amscan

Hy-Pro

01908 288 500 | www.amscan.co.uk

01582 670 100 | www.hy-pro.co.uk

Hy-Pro has built on the success of its Zinc electric range by adding a Hot Wheels version of its Volt 80. This electric scooter has push ‘n’ go speed control, fast recharge times and can reach up to 8mph. It also has Hot Wheels racing stripes and bold graphics.

Amscan has an action-packed selection of Hot Wheels-themed foil balloons perfect for parties, or as a gift for any fan of the car toys. There are two standard 18” foil balloons featuring generic and Happy Birthday designs, plus an eye-catching panoramic option.

Hallmark

0800 90 20 900 | hub.hallmark.co.uk

Hallmark’s latest range of Hot Wheels greetings cards launched in September. In the range, there is 10 bright and eye-catching birthday cards. An innovation card will also be part of this range, complete with a card build activity inside the card, offering the receiver something completely different and unexpected from their greeting card.

Thomas’ T Big Pop-Up Journey A BRAND NEW INTERACTIVE POP-UP AND PLAY BOOK, PERFECT FOR ALL THOMAS FANS

© 2016 HiT Entertainment Limited. © 2016 Gullane (Thomas) Limited.

Children can turn the pages of this pop-up book to follow Thomas’ travels around the Island of Sodor and then fold them out to create an amazing 3D play mat!

Publishing 6th October 2016 | £14.99 | 9781405279390

Engine Ride-On

3D Tilt ‘n’ Turn Scooter

NEW

3 in 1 Ride-on

12V Thomas Ride-On

www.mvsports.com Toy World 2016 - Thomas 2016 V4.indd 1

0121 748 8000 16/09/2016 10:36:34

Pop & Swap!

Launched in summer 2016 My Mini Mixie Qs focuses on infusing play value into the collectibles market through the consumer call to action: Pop and Swap. Each individual figure will offer consumers a deeper way to play with collectibles, with interchangeable hair and clothing which have the potential to create over 2 million combinations. The brand launch will consist of a figure offering, playsets and display sets to allow girls to create their own world how they imagine it.

Pingu Pingu is a BAFTA award-winning British-Swiss television series created

by Otmar Gutmann in 1986. Pingu is set in Antarctica and centres around penguin families living and working in igloos and speaking their own language, penguinese.

Pingu is set to launch a new fashion line this October in the UK and France to celebrate 30 years since first hitting TV screens around the world. In collaboration with British designers Phiney Pet and The Rodnik band, the exclusive capsule collections show Pingu as a new fashion icon through the clever creations of these two labels, whose clothes and accessories are often seen on the likes of celebrity followers including Miley Cyrus, Susie Bubble, Rita Ora and Cara Delevingne.

Inspired by the iconography of Pingu and trend for 90’s revival, The Rodnik Bands collaboration includes pop art inspired premium leather handbags and statement rucksacks, complemented with a selection of phone cases. In the capsule collection from womenswear designer Phiney Pet fuses Pet’s eclectic style and Pingu’s nostalgic graphics in signature hand painted leathers, luxe faux furs and printed pinafores.

156 episodes of Pingu were produced between 1986 and 2006 and broadcast to over 400 million households worldwide with over one billion+ people viewing on 140 channels.

Pingu is also a social media sensation with over 409k fans on Facebook and more than 253k subscribers on YouTube.

Moving into 2017, Mattel is looking forward to launching a new Pingu licensing programme, focusing on key categories including fashion apparel, accessories, gift, plush, stationery and health and beauty, and is looking to talk to licensees about the opportunities available.

Mattel Supplement

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Thomas’ Big Pop-Up Journey A BRAND NEW INTERACTIVE POP-UP AND PLAY BOOK, PERFECT FOR ALL THOMAS FANS

© 2016 HiT Entertainment Limited. © 2016 Gullane (Thomas) Limited.

Children can turn the pages of this pop-up book to follow Thomas’ travels around the Island of Sodor and then fold them out to create an amazing 3D play mat!

Publishing 6th October 2016 | £14.99 | 9781405279390 E3322_TTE_4th_PROOF.indd 1

21/09/2016 14:49

Name

Category's

Brands

Contact Number

Name

Category's

Brands

Contact Number

Alligator Products

Stationery and Travel Accessories

Thomas, Bob, Fisher Price, Barbie, Fireman Sam

+44 (0) 2083 716622

Greens Desserts

Cakes

Barbie, Fireman Sam, Thomas

+44 (0) 1709 700000

H&A Marketing

HBA

Thomas

+44 (0) 1904 529400

Amscan

Partyware

Barbie, Monster High, Hot Wheels, Fisher Price

+44 (0) 1908 288546

Halligan Raby

Home Décor

Thomas

+44 (0) 1214 531741

Hallmark

Greeting Cards and Baby Gifting

Fireman Sam, Thomas, Barbie, Fisher Price, Hotwheels and Scrabble

+44 (0) 207 2918142

Harper Collins

Books

Scrabble

+44 (0) 2087 417070

Heaven Made Foods

Desserts

Thomas

+44 (0) 1263 711222

Artists & Scientists

Toys, Gifting

Scrabble

+44 (0)1903 885669

Avanquest

Video Games

Fireman Sam, Thomas

+44 (0) 1480 464077

Aykroyds & Sons (TDP)

Nightwear, Underwear

Barbie, Monster High, Fireman Sam, Thomas, Bob, Barney

+44 (0) 1619 291122

Bachmann

Garden Scale Trains

Thomas

(215) 533 1600

Helix

Stationery

Barbie, Hot Wheels, Thomas, Bob

+44 (0) 1384 286860

BCI

Nightwear, Apparel

Barbie, Monster High, Ever After High, Fireman Sam, Thomas, Bob

+44 (0) 1559 651230

Hinkler

Novelty Books

Thomas

tom.oakes@ hinklerbooks.co.uk

HJ Heinz

Pasta

Thomas, Bob

+44 (0) 1514 6950351

Bestway

Inflatables

Fisher Price

+44 (0) 1626 835400

Hornby

Thomas

+44 (0) 1843 233500

Bladez Toyz

RC Vehicles

Hot Wheels, Thomas

+44 (0) 2392 658255

Model Train Sets

Blues Clothing

Apparel

Monster High, Ever After High, Thomas, Bob

+44 (0) 2073 719900

HTI

Pocket Money Toys

Barbie, Fireman Sam, Thomas

+44 (0) 1253 775620

Hy-Pro

Bikes, Scooters

Confectionery

Barbie

+44 (0) 1495 241628

Barbie, Monster High, Hot Wheels

+44 (0) 1582 670100

Bon Bon Buddies Brandart

Theme Park Merchandise

Thomas

+44 (0) 1206 224466

Igloo Publishing

Books

Fisher Price

+44 (0) 1604 741116

IGT

Novelty

Barbie, Hot Wheels

+378 (0549) 904286

Bridge Direct

Toys

Fireman Sam

+1 561-997-8901

+44 (0) 2071 505152

Books

Fireman Sam

+47 942 22 957

Compilation Magazines

Pingu

Cappelen Damm

Immediate Media (BBC Mags)

Carlton Books

Augmented Reality Books

Thomas

+44 (0) 2076 120400

Intek

Consumer Electronics, Role Play

Barbie

+44 (0) 1706 717800

Character Options

Toy, Role Play, Plush, RC

Fireman Sam, Barney

+44 (0) 1616 339800

JFS

Adult Accessories

Barbie

+44 (0) 1613 70888

Character World

Bedding

Barbie, Monster High, Hot Wheels, Fireman Sam, Thomas

+44 (0) 8450 049217

Jumbo Games

Games, Puzzles Fireman Sam, Thomas

+44 (0) 1707 289204

Karrusel Forlag (Cargo Int.)

Books

Barbie, Monster High

+45 33 15 00 26

KD Group

Electronic Learning Aids

Hot Wheels, Thomas

+44 (0) 1727 827194

Kennedy Publishing

Standalone Magazines, Compilation Magazines

Fireman Sam, Angelina, Barney, Rainbow Magic

+44 (0) 1179 373003

Kinnerton Confectionery

Confectionery

Hot Wheels, Thomas

+44 (0) 2072 849573

Klein

Role Play

Barbie

+44 (0) 6345 40835

Kokomo

HBA

Fireman Sam, Bob

+44 (0) 1235 828288

Leapfrog

Electronic Learning Aids

Barbie, Hot Wheels, Fireman Sam, Thomas

+44 (0) 1895 202840

Christys

Dress Up

Barbie

+44 (0) 1451 849844

Colgate

Oral Care

Barbie

+44 (0) 1483 302222

Cooneen

Nightwear, Underwear

Barbie, Hot Wheels, Fisher Price, Pingu, Fireman Sam, Thomas

+44 (0) 1623 735123

Copywrite Designs

Stationery

Barbie, Monster High, Fireman Sam, Thomas

+44 (0) 1908 618811

Danilo Promotions

Calendars and Greeting Cards

Monster High, Fireman Sam

+44 (0) 1992 702900

DK

Books

Monster High,

dkinternationalsales@ uk.dk.com

Dr Fresh Inc (Grosvenor)

Oral Care

Thomas

+44 (0) 1628 665800 Lesiure Trends

Games

Scrabble

+44 (0) 2084 406341

Drumond Park/ Vivid Imaginations

Games

Absolute Balderdash

+44 (0) 1702 200660

Lexibook

Consumer Electronics

Barbie

+44 (0) 1622 631541

East Coast Nursery

Infant Accessories

Fireman Sam

+44 (0) 1692 403461

Linguaphone

Educational Books

Pingu

+44 (0) 2036 036554

Edition Atlas

Part Works

Dinky

+44 (0) 3451 748400

Barbie, Fireman Sam, Thomas

+44 (0) 2032 200400

Monster High, Ever After High

+44 (0) 2079 1183939

Books

Little Brown Hachette

Books

Egmont Books

Markwins

Magazines

Barbie, Monster High, Ever After High, Fireman Sam, Thomas, Bob

+44 (0) 2032 200400

Role Play Make-Up

Barbie, Monster High, Ever After High

+44 (0) 1256 374010

Egmont Magazines

Memphis Belle

Books

Fireman Sam

+31 (0)20-4232707

Misirli

Hoisery, Underwear

Barbie, Fireman Sam

+44 (0) 1162 645860

Mondo

RC Vehicles, Thomas Balls, Inflatables

+44 (0) 1614 398599

Moonpig

Online Greeting Cards

Barbie, Thomas

+44 (0) 2078 030307

Moose Mountain

Foot-2-Foot Ride Ons, Wagons, Activity Trays

Fisher Price, Thomas

+44 (0) 1344 638900

MV Sports

Bikes, Trikes, Scooters, Ride-ons, Bike Accessories

Fireman Sam, Thomas, Mike the Knight, Bob

+44 (0) 1217 488000

Fine Décor

Home Décor

Thomas

+44 (0) 1477 536118

Finsbury Food Group

Celebration Cakes

Fireman Sam

+44 (0)2073 824730

Flair (Just Play)

Role Play

Barbie, Monster High

+44 (0) 2086 430320

Frank Roberts Bakery

Biscuits

Thomas

+44 (0) 1606 41122

GB Eye

Posters

Thomas, Monster High

+44 (0) 1142 920086

Gemma International

Greeting Cards

Thomas, Bob

+44 (0) 1264 388421

Ginger Fox (Meld)

Jigsaws, Games

Thomas

+44 (0) 1242 545950

Golden Bear

Plush, Toys

Thomas

+44 (0) 1952 608308

Orchard Books

Books

Rainbow Magic

+44 (0) 2031 226000

Greencore Cakes

Celebration Cakes

Barbie, Monster High, Thomas

+44 (0) 1482 371507

Paladone

Gifting

Scrabble

+44 (0) 1273 230037

Mattel Supplement

42

Name

Category's

Brands

Contact Number

Panini

Sticker Albums

Barbie, Monster High, Thomas

+44 (0) 1892 500100

Paper Projects

Stickers

Barbie, Monster High, Fireman Sam, Thomas, Hotwheels

+44 (0) 1279 710730

Papercutz

Comic Books

Monster High

+1 646-559-4681

Parragon

Books

Bob the Builder, Monster High, Ever After High,

+44 (0) 1225 478888

Paul Lamond Games

Games, Puzzles Thomas, Rainbow Magic

+44 (0) 207 254 0100

PBFA

Toys, Puzzles, Plush

Thomas

+44 (0) 161 786 7467

Phidal Publishing

Books

Barbie, Hot Wheels, Fireman Sam, Thomas

+44 (0) 7767621064

Phoenix International

Books

Fireman Sam, Thomas, Mike the Knight, Bob

+44 (0) 2074 675060

Rainbow Designs

Plush

Thomas

+44 (0)203 7572183

Ravensburger

Games, Puzzles Ever After High, Thomas, Mike the Knight

+44 (0) 1869 363 833

Redan Publishing

Magazines

Barbie, Fireman Sam,Rainbow Magic

+44 (0) 1743 364433

Roy Lowe

Hoisery

Barbie, Monster High, Thomas

+44 (0) 1623 441144

Rubies

Dress Up

Monster High, Ever After High, Fireman Sam

+44 (0) 1491 826500

Sakar

Consumer Electronics

Monster High, Thomas

+44 (0) 2476 518500

Signature Publishing

Compilation Magazines

Fireman Sam, Mike the Knight, Bob the Builder

+44 (0) 1483 779500

Simba Smoby Toys UK Ltd.

Role Play

Bob

+44 (0) 1274 765030

Smart Trike

Trikes

Fisher Price

+972 54 9575754

Smiffy's (RH Smith & Sons)

Apparel

Barbie

+44 (0) 1472 619285

Smith & Brooks Ltd

Apparel

Barbie, Fireman Sam

+44 (0) 8451 299262

Somerbond

Adult Nightwear

Barbie

+44 (0) 2084 382500

Spearmark

Homeware

Thomas

+44 (0) 1480 222302

Step 2

Bedroom Furniture

Hot Wheels, Thomas

+44 (0) 8448 80740

Stickerscape

Home Décor

Thomas

+44 (0) 1256 242822

TCG

Floor Mats

Hot Wheels

+416 746 3388

Toy State

RC Vehicles

Hot Wheels

+ 44 (0) 2084 405060

Trademark Collections Ltd

Backpacks

Barbie, Monster High, Fireman Sam, Thomas, Bob

+44 (0) 1799 599899

Underground Toys

Novelty

Fireman Sam, Thomas

+44 (0) 2078 016327

Verristar Entertainment

Video Games

Barbie, Monster High

Info@Verristar.com

Vista Stationery (Infocado)

Calendars

Scrabble

+44 (0) 8456 439 164

VMC Accessories

Accessories

Barbie, Monster High, Fireman Sam, Thomas, Bob

+44 (0) 1538 392500

Walltastic

Home Décor

Barbie, Fireman Sam, Thomas

+44 (0) 2085 692001

West End Clothing

Apparel

Barbie

+44 (0) 2074 361739

Wild & Wolf

Gifting

Scrabble

+44 (0) 1255 789909

William Lamb

Footwear

Fireman Sam, Thomas, Bob

+44 (0) 1924 820282

Winning Moves

Card Games

Barbie, Hot Wheels, Thomas

+44 (0) 2072 989507

Worlds Apart

Home Furnishings

Fireman Sam, Thomas

+44 (0) 208 876 4289

WW Group

Apparel

Thomas

+44 (0) 1132 905700

Yoplait

Yoghurt

Thomas

+44 (0) 1895 510048

Zak

Homeware

Barbie, Fireman Sam

+44 (0) 208 756 7793

The © fantastic new My First 2016 Gullane (Thomas) Limited.

Thomas & Friends Nursery Collection includes an exciting variety of nursery toys, featuring baby soft materials, multiple textures, sounds and engaging activities.

TM

All Aboard for Spring/Summer’17 New & exciting products will be joining the range for a fun filled journey in the nursery.

Call 01329 227300 or visit our website www.rainbowdesigns.co.uk © 2016 Gullane (Thomas) Limited © 2016 HIT Entertainment Limited

Mattel Supplement

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22/09/2016 14:36

Engine Ride-On

3D Tilt ‘n’ Turn Scooter

NEW

3 in 1 Ride-on

12V Thomas Ride-On

www.mvsports.com Toy World 2016 - Thomas 2016 V4.indd 1

0121 748 8000 16/09/2016 10:36:34