Special Feature - Xplore Brands

Xplore Brands: a one-stop destination for licensed kids’ tech and youth electronics

In today’s dynamic toy and tech landscape, the fusion of entertainment, innovation and lifestyle is more important than ever - especially when it comes to products for kids. In this piece, Xplore Brands tells Toy World readers what sets it apart from its competitors and outlines the raft of licensed products it’s bringing to market this year.

Xplore Brands offers retailers a curated one-stop solution for licensed kids tech that ticks all the boxes: quality, trend-led design, brand recognition and tech functionality. “As the appetite for children’s technology continues to grow, Xplore Brands is leading the way by bringing together best-in-class suppliers, must-have licences and essential tech categories,” explains Ravi Mashru, CEO of Xplore Brands. “Whether it’s Bluetooth headphones, wireless speakers, karaoke microphones or interactive tech gadgets, we’re delivering a compelling, fully licensed range from some of the most trusted names in the business.”

Central to Xplore Brands’ offering are strategic collaborations with market-leading suppliers including OTL Technologies, Lazerbuilt, Quest Basics and Vivitar. Each partner brings specialist expertise and a track record of excellence in its field, helping Xplore Brands offer a cohesive, high-quality selection of products for retailers across Europe.

OTL Technologies is synonymous with licensed audio products. Its Bluetooth headphones are built with volume-limiting features for safe listening, durable kid-proof designs and eye-catching branding, from Pokémon to Hello Kitty. Lazerbuilt, meanwhile, provides fun, innovative tech with a focus on play and accessibility. Its Squishmallow Plush Headphones and extended range of accessories have been paramount to the success Xplore has enjoyed. The range is designed to create engaging, social play experiences while championing the latest licences from top tier licensors such as Universal and Warner Brothers.

Quest Basics specialises in entry-level kids’ tech with impressive specs at affordable prices. Its range includes Bluetooth karaoke machines, LED speakers, mobile accessories and simple-to-use gadgets perfect for gifting or first-time tech users. Vivitar brings creativity to life with a standout range of licensed cameras and camcorders. From character-based digital cameras and fun keychain models to waterproof action cameras and instant photo sets (complete with stickers and playful elements), the brand makes capturing memories fun and affordable.

Together, these brands form a comprehensive collection that allows Xplore to deliver a seamless retail solution which Ravi says is “unified in quality and diversity, but tailored to appeal to individual market segments”.

When asked what sets Xplore Brands apart, Ravi highlights its unrivalled commitment to licensed properties. He adds: “Kids and families buy into stories, characters and fandoms, and Xplore ensures retailers are stocked with the most in-demand licenses of the moment. Our line-up reads like a who’s who of brand royalty.”

Xplore’s Minecraft range blends play and performance across everything from Creeper-themed headphones to pixelated karaoke mics, and the company’s Disney Lilo & Stitch portfolio offers Bluetooth speakers and microphones featuring colourful designs and sound features tailored for kids. Sanrio’s Hello Kitty has pastel-toned headphones and themed accessories, while Bluey inspires interactive, imaginative tech play products, from sing-along mics to bedtime-friendly speakers.

Xplore’s Pokémon products deliver play value, aesthetics and franchise appeal, and Paw Patrol remains a perennial hit with younger audiences. Sonic the Hedgehog adds retro fun and energy to any tech toys retail assortment, and rounding out the range is the global plush sensation Squishmallows. Xplore’s Squishmallows Bluetooth headphones and wireless speakers combine soft-touch textures, character charm and safe listening features that kids (and parents) love. This portfolio of in-demand licences ensures that every product offered by Xplore Brands isn’t just a functional piece of tech, but a piece of entertainment culture.

Ravi tells us: “Whether you’re curating a feature aisle, planning a seasonal endcap, or designing an online tech boutique, our unified catalogue allows for easy mix-and-match across styles and price points. For parents, the appeal is safe, tested, age-appropriate tech items designed with children in mind. Bluetooth connectivity means no tangled cords, volume limits mean peace of mind, and strong, durable construction means products are built to survive real-world use.” Xplore’s products are also highly giftable and collectible, with packaging that showcases the licences front and centre.

Looking ahead to Q4 and beyond, Xplore Brands is expanding its reach across European retail markets, rolling out additional licences and working closely with partners to align with key entertainment launches, seasonal campaigns and trend forecasts. Its offering remains fresh, relevant and retail-ready, whether a launch is a blockbuster movie tie-in, a TikTok trend, or celebrating a new game release. With plans to support retail partners with POS, FSDUs, digital marketing assets and influencer collaborations, Xplore Brands is positioning itself as more than just a distributor but a serious category driver.

“For retailers looking to level up their kid's tech offering, Xplore Brands is the perfect partner,” concludes Ravi. “By bringing together top-tier tech, the biggest names in licensing and a proven retail strategy, we’re making it easier than ever to tap into the booming market for licensed kid's electronics. Whether in-store or online, Xplore Brands is where technology meets fandom - and sales follow.”

For more information, visit www.xplore-brands.com or contact Ravi on ravi@xplore-brands.com