Licensing World October 26

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Licensing World

from the Welcome to Toy World’s bumper October issue, and our editor licensing-focused flip-cover section.

sales have increased strongly this year, growing +13%, driven by licensed toys which are up +24% in value sales versus a year ago, while non-licensed toys increased by + 6% over the same period. With Brand Licensing Europe just around the corner, this issue contains is an extensive preview of the show, focusing on the exhibitors with brands that will be of interest to our audience. As the premiere European licensing event, with this year’s show being the biggest on record with exhibitor numbers up 13% and an even bigger show floor, BLE will see visitors from many different European territories taking over the Excel Centre in London from 6th-8th October. Ahead of the show, we spoke with BLE Event Director, Ella Haynes, about what visitors can expect and why the opportunities for the toy industry in the licensing arena are becoming broader. We’ve also pulled together a round-up of the latest licensed ranges that will be hitting shelves in Q4, so retailers can see which of these new launches licensees are most excited about as we move into the Golden Quarter. As the data shows, licensed toys have enjoyed strong sales so far this year, with a plethora of new movies helping to keep the momentum going throughout the summer, such as Toy Story 5, the Mandalorian & Grogu, Spider-Man: Brand New Day and many more.

Now that you’ve turned over the October issue of Toy World, you’ve come across our Licensing World flip-cover section, dedicated to bringing together the latest news from the licensing community which is relevant to licensees and retailers in the toys and family entertainment arena. Over the following pages, we’ve compiled the most-upto-date information available to help you determine which properties and licensed ranges should be on your radar over the coming months. Licensing is booming across the industry, generating 39.3% of total toys sales in the UK YTD to the 22nd of August 2026, according to the latest Circana data. Total toys

There have also been plenty of licensing successes with new campaigns and inperson activations across the UK and beyond. BBC Studios launched the Play The Bluey Way campaign, inviting families from across the globe to embrace more play, connection and fun in their everyday lives, while Hot Wheels announced Challenge Accepted, a global campaign championing the challenger spirit and the mindset that drives people to take risks, defy expectations and chase their passions. Much to no one’s surprise, the Kidult category continues to grow in popularity each month, playing a major role in the success of the licensing sector. According to the latest data, 31% of all UK toy spend comes from kidults, with the UK kidult toy market equating to £1.2b. Stay tuned for our dedicated Kidult supplement that will be mailed alongside the November issue of Toy World next month to discover more about this heavy-hitting category. In the meantime, enjoy this latest edition of Licensing World and for those who will soon be at BLE, we hope to see you there!

- Caroline Tonks

On the following pages...

Special Feature, BLE Preview

Brand Profile, Hasbro

Company Profile, Miraculous Corp

Brand Profile, DeAPlaneta / Rainbow Designs

Brand Profile, Paramount

IT’S NOT A PLUSH

IT’S A LIFESTYLE +37M LIKES +1.9M FOLLOWERS +20B VIEWS ON SOCIAL WANT IN? GET IN TOUCH...IF YOU DARE FUGGLERS@LIBERTASBRANDS.COM ©2026 FUGGLER™ is a trademark of Libertas IP Limited used under exclusive license to Libertas Brands. © 2026 Libertas IP Limited. All rights reserved.

Licensing World LW Entertainment accelerates global consumer products strategy with new licensing partnerships LW Entertainment (LWE) is moving into the next phase of growth for its global consumer products business, announcing an expanding roster of licensing partners across fashion, accessories, stationery, gifts and collectibles as it builds long-term entertainment franchises around some of musical theatre’s most iconic global brands. The expansion marks the next phase in LW Entertainment’s evolution as an entertainment licensor, with a strategy designed to take its celebrated stories and characters beyond the stage and create new ways for audiences to engage with them year-round. As Phantom of the Opera celebrates its 40th anniversary this year, the milestone marks a major new chapter, led by existing global partnerships with Uniqlo and Penguin Random House. These are in addition to LW Entertainment’s ongoing partnership with The Other Songs and The Orchard to manage Andrew Lloyd Webber’s legendary music back catalogue and new recordings. A growing network of specialist partners extends into new categories, territories and retail channels as LW Entertainment’s brands continue to evolve across major markets. Supporting the next stage of this development is the launch of the new global store on andrewlloydwebber.com, creating a dedicated, fan-focused eCommerce destination that brings multiple consumer product categories together in one place for the first time. LW Entertainment is expanding its global fashion and accessories footprint through a growing network of new licensee partnerships. With a strong focus on Phantom of the Opera, the new partnerships will bring fashion and accessories collections inspired by the iconic production to markets from October 2026 onwards. The expansion is beginning to demonstrate the potential of the wider LW Entertainment portfolio. Jewellery and accessories partnerships provide an example of a licensing strategy that can extend across multiple LW Entertainment properties. The programme is also expanding significantly across stationery and paper goods from September 2026 onwards, with further growth underway in gifts and collectibles. LWE’s global publishing programme with Penguin Random House will rollout in September and October 2026. The publishing strategy creates another route for LW Entertainment’s stories to reach new audiences beyond the theatre. Visit LW Entertainment at Brand Licensing Europe, Stand B241 (Merchantwise).

Jazwares partners with Sanrio to expand Hello Kitty and Friends range to EMEA Jazwares has announced a licensing agreement with Sanrio, extending Jazwares’ successful Hello Kitty and Friends toy line to Europe, the Middle East and Africa (EMEA). The agreement will bring Sanrio’s beloved Hello Kitty and Friends characters to even more fans in the region through playful, imaginative products designed for kids and collectors. Available across key EMEA markets, the collection of trendy plush and figures, play sets, vehicles and seasonal items reimagines Hello Kitty alongside fan-favourite friends including Cinnamoroll, Kerokerokeroppi, Pompompurin, Tuxedosam, My Melody, Kuromi, Pochacco, Bad Badtz-Maru and Little Twin Stars. “Hello Kitty and Friends commands a truly multi-generational, global fanbase, cementing its place as one of the world’s most iconic franchises. With Sanrio’s exciting plans for 2026 and beyond, we are delighted to expand and further strengthen our partnership to include toy distribution rights across EMEA, where the property enjoys a highly engaged fanbase,” said Jonny Taylor, SVP EMEA and APAC. “We are thrilled to partner with Jazwares to bring fans across EMEA its iconic, high-quality toys, from plush to play sets and beyond. This partnership strengthens our presence in the toy category while expanding the reach of Hello Kitty and Friends across the region,” added Silvia Figini, Chief Operating Officer, Sanrio – EMEA, India and Oceania Mr Men – Worldwide. Capturing the brand’s core values of friendship, kindness and inclusivity, Jazwares’ Hello Kitty and Friends toy line embraces Sanrio’s signature kawaii style and the playful, colourful nature through a wide range of toys and collectibles. The expansion of Sanrio’s partnership with Jazwares builds on the success of the initial range of cross-category products first debuted in 2024 in North America and South America. For more information on Hello Kitty and Friends and other products and toy lines, visit Jazwares on www.jazwares.com or call 020 3598 5119.

W W W. L W E N T E R TA I N M E N T. C O M | L I C E N S I N G E N Q U I R I E S : I N F O @ M E R C H A N T W I S E . C O M | V I S I T U S AT B L E B O OT H B 241

( C ) 20 26 L W E N T. L T D .

For nearly 50 years, musical theatre has been at the core of who we are. As LW Entertainment, we are expanding into music, film, television, publishing, audio, animation and consumer products to pioneer extraordinary entertainment for everyone, everywhere, inspired by Andrew Lloyd Webber’s iconic works.

Licensing World BBC Studios launches Play The Bluey Way BBC Studios has announced the launch of Play The Bluey Way, a global campaign inspired by the TV series Bluey. Inviting families everywhere to embrace more play, connection and fun in their everyday lives, the campaign combines real-world activations, digital experiences, creator partnerships, social content, brand collaborations and at-home inspiration. At the heart of the campaign is a series of murals inspired by Bluey moments of play, with the first unveiled at Wittonga Park in Brisbane. Created by artist Jordan Bruce and based on artwork developed by Kate Derrick and Jemma Bayley at Ludo Studio, the murals in Brisbane are designed to encourage families to get outdoors and play together. From the Washington D.C. area in the US to Bristol in the UK, the murals will appear in cities around the world as landmarks and the centrepiece of local activations. Families will be invited to come along and take part in games and activities that bring favourite moments from the series to life, whilst inspiring new ways to continue the fun at home. The campaign will also feature collaborations with global partners, including Citymapper and Spotify, creating new opportunities for play, connection and discovery throughout daily routines. ​ Families can experience Play The Bluey Way in a variety of other ways too. Bluey.tv/theblueyway will be a dedicated hub where families can discover downloadable activities, games, play inspiration, campaign updates and interactive experiences to help families discover new ways to play together. The hub will also feature a personalised digital experience allowing families to explore their play habits through an interactive quiz that captures and celebrates the different ways families play. Packed with surprises from fan-favourite episodes, game recommendations and personalised shareables, the experience also allows families to share their unique play personality. The personalised digital experience will launch later this month on Bluey.tv. ​ Another digital offering launching as part of this campaign is the return of Bluey Book Reads. Encouraging families to make time for storytelling, connection and play together, series three features Bluey fans reading some of the brand’s most beloved storybooks. The 10 x 5-minute series launches on 8th September and will be available on the official Bluey channel on YouTube and Bluey.tv for families to enjoy together.

Playmobil reveals Barbie Dreamhouse Adventures range Two popular play brands are coming together as Playmobil launches a new collection inspired by Barbie Dreamhouse Adventures, giving children the chance to build their own Barbie world at home. From sunny beach days to waterpark fun, the range puts children in charge of the story, allowing them to create, direct and reimagine their own Barbie-inspired adventures. The new range combines the friendship, colour and confidence of Barbie with Playmobil’s hands-on, buildable play. Children can create the scene, move the characters, change the story and decide what happens next, whether Barbie is opening the café, heading to the beach, splashing through the waterpark or setting off on a boat adventure. Available from Argos, Very and Hamleys, the collection gives families a fresh way to step into Barbie’s world away from screens. Instead of simply watching the adventure unfold, children can build it, direct it and make it their own. The range includes the Playmobil x Barbie Waterpark, Playmobil x Barbie Beach Café and Playmobil x Barbie Adventure Boat, each designed to help children create their own Barbie-inspired stories. The wider collection also includes Playmobil x Barbie Malibu and Playmobil x Barbie Brooklyn figures, bringing some of Barbie’s best-known characters into the Playmobil world. Jamie Dickinson, Head of Marketing at Playmobil, said: “Barbie has always encouraged children to believe they can be anything. Playmobil gives them the tools to act those ideas out, build the world around them and decide where the story goes next through play. “This collection is about inspiring and building confidence with the next generation of storytellers, builders, adventurers and dreamers. It gives children a creative Barbie world they recognise, but one they can shape entirely for themselves with their own imagination.” The Playmobil x Barbie collection will be available in the UK from selected retailers including www.argos.co.uk. For more information, interested retailers can contact Playmobil at 01268 548 111 or visit www.playmobil.co.uk.

Disney Darlings arrive in the UK Originally launched in the US in autumn 2025, the Disney Darlings nurturing dolls quickly captured the hearts of families, selling out across the US in impressive time. With strong consumer demand continuing to build, the dolls are expanding their reach across the pond, ready to spread joy and celebrate signature Disney stories through interactive and imaginative play. These viral dolls are ideal for young children aged 2+, encouraging them to engage in nurturing play whilst bringing the wonder of Disney to life, creating an instant emotional connection through familiar and beloved characters. These 13-inch Deluxe Feature baby dolls inspire imaginative play, thanks to a range of interactive features that encourage nurturing and connection. A Disney Darling is awakened when children wave the wand above its head, lighting up the stars on its cheeks and triggering a giggle. Little ones can also bring these features to life with a playful tickle of its tummy, creating even more interactive moments of joy. As well as the light-up cheeks, each feature doll provides a comforting sensory experience for children during playtime. They can also be gently rocked to sleep, as gravity-operated eyelids softly close when the doll is laid down. By sitting them upright again, their eyes open to reveal a subtle Mickey Mouse icon hidden in each eye. Their lifelike engagement maintains children’s interest encouraging longer, more immersive play sessions. The accessories include a character-themed headband, a magic wand and character plush, a ‘Pixie Dust’ bottle and a birth certificate. The full range includes Disney Minnie Mouse, Disney Stitch, Disney Marie and Disney Winnie the Pooh. For more information, visit www.jakks.com

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Licensing World Outfit7 and Amazon Kids+ expand Talking Tom Heroes: Suddenly Super Outfit7, the global entertainment company behind the Talking Tom & Friends brand, has signed a major multi-platform partnership with Amazon Kids+ to expand Talking Tom Heroes: Suddenly Super across streaming, consumer products and gaming. Now launched in the US, the partnership introduces the superhero universe through a connected entertainment experience, with further rollouts planned across Canada, Europe and Mexico later this autumn. At the heart of the partnership is the US debut of Talking Tom Heroes: Suddenly Super on Amazon Kids+, marking the first time the animated superhero series has been available in the market. Following its US debut, the series will expand across Canada, the UK, Italy, Mexico, France, Germany and Spain. Amazon Kids+ will also hold first-window rights in France, Germany and Spain, further accelerating the property’s international growth. The partnership extends beyond streaming, with the Talking Tom Heroes: Suddenly Super toy line also making its US debut. Featuring plush toys, action figures and vehicles inspired by the heroes and villains from the series, the collection will be available through dedicated Amazon storefronts, with distribution supported by PSI Group in the US. An exclusive Talking Tom Heroes: Suddenly Super game will also be available on Amazon Kids+ for Amazon Fire Tablets. Created as a companion to the series, the game allows children to explore the superhero world and continue the adventure beyond the episodes. The partnership supports Outfit7’s strategy of growing Talking Tom & Friends across multiple audience segments. Talking Tom Heroes: Suddenly Super reimagines the world specifically for children through age-appropriate storytelling, consumer products and interactive experiences. “This partnership is about creating a bigger world for kids to explore,” said Nuša Gantar, Deputy VP of Entertainment at Outfit7. “Together with Amazon Kids+, we’re extending that experience beyond the series through toys and interactive play, giving young audiences even more ways to connect with their favourite heroes.”

Applications open for BLE’s 2027 Retail Mentoring Programme Applications are now open for Brand Licensing Europe’s (BLE) 2027 Retail Mentoring Programme (RMP), giving UK retailers free access to specialist training, industry contacts and practical experience designed to build their knowledge and confidence in brand licensing. The 100-place programme takes retailers through the licensing journey, from identifying the right brands to partner with and scrutinising brand pitches to understanding licence agreements, fandom and consumer trends. Delegates also learn about developing successful consumer product ranges and build relationships with brand owners, agents, manufacturers and other retailers. Retailers can apply now, with prospective delegates attending BLE from 6th-8th October invited to meet the team at Excel London as a first step towards joining the 2027 cohort. Applications will remain open until the end of the year or until all the spaces are taken up, whichever falls sooner. The programme runs from January 2027 and culminates at Brand Licensing Europe, where delegates can put what they have learned into practice and meet hundreds of brand owners and agents representing thousands of license-ready brands. RMP delegates receive VIP access to BLE, along with concierge support to identify relevant brands and arrange meetings ahead of the show. The 2027 programme is open to people working for established UK retail businesses with the capability to enter into partnerships with major brands. It is suitable for those who are new to licensing and want to understand the fundamentals, as well as category managers and heads of buying looking to develop their own or their team’s licensing knowledge. Retailers interested in joining the 2027 cohort can apply now, with applications closing at the end of December 2026.

Bonkers Toys to bring the Rizz Face to toy aisles with The Rizzler Bonkers Toys has secured a master toy agreement with popular influencer The Rizzler, also known as Christian Savasta. This partnership marks the first time the TikTok creator’s viral personality will transition into an officially licensed toy line, including collectible plush, figures and accessories. Bonkers Toys is expected to launch The Rizzler toys at major US retailers nationwide in autumn 2027. The Rizzler represents a new era of creator-led content that defines cultural moments for a new generation of entertainment. The now 10-year-old social media personality rose to fame on TikTok for his exaggerated rizz face, a playful mix of squinting eyes, raised eyebrow, pursed lips and chin strokes. What began as a few lighthearted videos shared by his dad for friends and family has since exploded into a dedicated fanbase of millions and has earned Christian the distinction of being the youngestever Webby Award winner. His nickname, The Rizzler, comes from the slang term rizz, meaning charisma. “Our new toy line will capture the iconic rizz face expression and hilarious energy that catapulted The Rizzler to a social media phenomenon,” said Dan Meyer, Head of Brands, Bonkers Toys. “With his unmistakable personality and highly engaged fanbase, The Rizzler has evolved from viral sensation into a true pop-culture personality, making him a natural fit to bring from the screen into the physical world through a fun and collectible line of plush, figures and accessories.” “Being The Rizzler has helped me connect with fans all over the world,” said Christian Savasta, The Rizzler. “It’s so cool that now they’ll have their very own Rizzler toys to play with.” Bonkers Toys continues to identify creators and characters currently defining entertainment for a modern demographic. The Rizzler’s expansion into toys signifies a broader shift where new media trends successfully bridge the gap into mainstream consumer goods. The new collection will prioritise collectability and fan engagement, featuring playful replicas of the creator’s signature personality and viral moments that resonate with audiences.

Launching on CBeebies & BBC iPlayer Autumn 2026 52 × 7-minute episodes Global publishing partnership with Ladybird Major broadcaster backing including France Télévisions, RTÉ & ABC Australia

Also exploring new licensing opportunities for the award winning, family favourite Sarah & Duck

Licensing World Mattel and BBC Studios expand the world of Bluey through global licensing partnership Mattel and BBC Studios have announced a multi-year global licensing partnership that will bring Bluey to five of Mattel’s franchises. Fans around the world will be able to experience the beloved series through products from Barbie, Hot Wheels, Fisher-Price, Polly Pocket and Uno beginning this autumn. Designed to celebrate the heart, humour and creativity of Bluey, the collaboration combines the characters and stories of the hit series with the unique play experiences that fans have loved for generations. The collection will feature characters from Bluey across Little People figures and play sets, Barbie dolls and accessories, Polly Pocket compact playsets, Hot Wheels vehicles and Uno card games. Little People’s character line-up will include Bluey, Bingo, Bandit, Chilli and more, giving young fans new ways to recreate their favourite adventures through imaginative play. Barbie will feature Bluey and Bingo across the Barbie Cutie Reveal line, with dolls dressed as Bluey and Bingo characters, delivering excitement, surprise and fun with every unboxing. Polly Pocket, Hot Wheels and Uno will each offer their own unique take on the series. Nick Karamanos, Head of Entertainment Partnerships at Mattel, said: “Bluey reminds us that the best play doesn’t require anything extraordinary, just creativity, laughter and the people you love. That’s what makes this partnership a natural fit. We’re bringing Bluey, Bingo and their family and friends to brands fans already know and love, inviting families to create new stories, adventures and memories together.” Suzy Raia, EVP, Global Consumer Products at BBC Studios, added: “Bluey has resonated with families around the world because it celebrates the creativity and connection that comes through play. Mattel’s portfolio of iconic brands makes it an ideal partner to extend that spirit through new and engaging play experiences.”

Mattel announces all-new Thomas & Friends series Mattel has announced that Thomas the Tank Engine is back and reimagined for a new generation of children. The new Thomas & Friends is out now on YouTube with a special episode entitled Really Helpful Engines and is set to air on Channel 5’s pre-school strand, Milkshake!, this autumn. Thomas & Friends Railway Stories, an all-new animated series, will launch on Milkshake! in early 2027. The launch marks a comprehensive brand update that celebrates the franchise’s 80-year legacy while introducing a fresh look and feel for a new generation. The relaunch spans original content, character designs and the Easy Connect play system, with magnetic toy engines created for today’s pre-schoolers. Thirteen-year-old schoolboy Harry Sparkes from Harpenden, Hertfordshire, is making his professional voiceover debut as the new voice of Thomas. He is joined by Hollywood actor Henry Golding, who takes on the role of narrator, a position previously occupied by Ringo Starr. The 30-minute Really Helpful Engines special introduces a refreshed world of Sodor with an all-new look, while continuing the storytelling and railway action that has captivated generations of fans. Thomas & Friends Railway Stories brings together Thomas, Percy and Rosie alongside new characters in a music-filled adventure exploring themes of teamwork, caring collaboration and the power of helping hands. The full series will debut in early 2027, continuing the visual identity and storytelling tone introduced in Really Helpful Engines. Fans will be able to watch Thomas & Friends Railway Stories on Milkshake! before it becomes available on Netflix and Amazon Prime. Complementing the content debut, Mattel is introducing a reimagined Thomas & Friends product line centred on the Easy Connect track system, alongside engines with magnetic connectors, motorised engines and larger-scale engines.

The Works launches Kids’ Favourites in-store activation This autumn, The Works will place some of the world’s most recognisable children’s brands centre stage with the launch of its Kids’ Favourites in-store event, designed to drive visibility and engagement across its growing licensed product range. Running until 1st November, the nationwide campaign will feature a dedicated front-of-store destination in all The Works locations, showcasing a curated selection of products inspired by some of the most-loved brands among children and families. First launched in 2025, Kids’ Favourites quickly became a hit with customers, and following strong performance and positive customer feedback, the retailer is investing in the initiative for 2026 on an even bigger scale, with more brands, more products and an enhanced in-store experience. Building on last year’s success, this year’s activation will feature an expanded licensed range, with significant newness across many of the featured brands. Shrek, Fuggler, Monster High and Lego ranges will be entirely new for the event, while Harry Potter, KPop Demon Hunters, Pokémon and Sonic the Hedgehog will all see a wide range of new products introduced for the event. In addition, a dedicated front-of-store display unit will showcase pre-school favourites Bluey and Peppa Pig, ensuring there’s something for children of all ages and interests. As part of the activation, The Works will spotlight its best-selling licensed ranges and character-led products, complemented by a dedicated Halloween collection launching in stores and online from the 12th October. Lynne Tooms, Chief Commercial Officer at The Works, said: “Licensed products continue to be a hugely successful and growing area for The Works, and we’re excited to build on that momentum with our Kids’ Favourites event this September. By bringing together some of the biggest and most-loved children’s brands, we’re making it even easier for families to discover the characters, products and seasonal essentials they love. “With dedicated displays in every store and our Halloween collection arriving in time for half-term, we’re looking forward to creating a fantastic shopping experience that delivers great value and plenty of inspiration for children and families.”

IN 2027

For licensing enquiries contact: licensing@moshimonsters.com

Hot

Properties

Toy World takes a look at the very latest properties that are currently taking the licensed sector by storm.

Fuggler Libertas Brands www.fuggler.com | fugglers@libertasbrands.com It’s been a landmark year for Fuggler. In under two years, the brand has become the No.2 plush brand globally and the fastest-growing plush brand in the world (Circana, Traditional Plush, Q1 2026 vs Q1 2025), shipping over 90m units in 2026 alone. In the US, Fuggler saw major growth in traditional plush in the first half of 2026, up $42.2m year-on-year, with sales also up 187.8% to $64.7m in licensed plush. The brand is now accelerating in new categories too, with action figure and collectible sales up 392% year-on-year. Content momentum matches the retail story: Fuggler has passed 1.9m social followers and 20b+ views across platforms, with the audience continuing to skew toward teens and kidults – around 60% of them female. There are now 650+ Fugglers to collect, each with its own name and personality, from Stinkface to Wrinkle McStinkles to the runway-ready Wide Eyed Weirdo. At retail, Fuggler’s global footprint spans 100+ markets through partners including Walmart, Target, Tesco, Smyths, Amazon and Costco, with bold POS and disruptive merchandising driving standout in-aisle visibility. Looking ahead, throughout 2027 Fuggler will bring a fashion-forward push under the ‘Find Your Fugg’ and ‘It’s Not a Plush, It’s a Lifestyle’ theming, styled through streetwear and fashioneditorial content. New ranges include Alley Cats, Bigg Fugg 2 and further waves of Baddies, alongside continued expansion across core, mini, key chain, blind box and Bigg formats. Collabs keep building on Gremlins, DC Heroes, Jaws, SpongeBob, PowerPuff Girls and Care Bears, with more partnerships dropping through 2027. Beyond plush, the Fuggler infestation spans 85+ licensees across collectibles, apparel, accessories, stationery, pet toys, homewares, publishing, costumes and digital, including PMI Kids World, Poetic Brands, Difuzed, Hunter Price International, MoonPig.com, Trends International, Isaac Morris, Jada, SkyBrands, Panini, Franco Manufacturing, Wow! Stuff, Stor, Rebel Rebel Beauty, Horizon Group, Caprice, Zara, Toy Monster International, Panini – supported by a global agent network: Retail Monster (US/Canada), Haven Global (ANZ), Creative Minds (Japan), FIR Ventures (China/HK/Taiwan), WildBrain CPLG (rest of world) and Libertas Brands (UK & Ireland). At Brand Licensing Europe 2026, the numbers make the case: Fuggler isn’t just a toy line anymore – it’s one of the fastest-growing plush brands in the world, and one of the fastest-growing content and licensing universes in the industry.

MaeBee Karrot Entertainment ashleyokane@karrotkids.tv Award-winning independent animation studio and IP owner Karrot Entertainment is stepping up its ambitions in the licensing and consumer products market with the launch of Karrot Kids, its new dedicated commercial division, as it prepares to launch its highly anticipated new pre-school series MaeBee, debuting this autumn on CBeebies and BBC iPlayer. MaeBee is Karrot’s latest original pre-school property and the first major new IP to be taken to market under the Karrot Kids banner. The division has been established to build long-term consumer products programmes, brand partnerships and content distribution around Karrot’s portfolio of owned brands, with a particular focus on securing cross-category partners for MaeBee, in addition to expanding opportunities for its established properties including the much-loved Sarah & Duck. Created for the screen by Tim and Becca O’Sullivan and developed in-house at Karrot, MaeBee is a bold co-viewing comedy brought to life through a contemporary 2D visual style. The series follows Mae, a curious young gnome, and her foster brother Bee, as they discover the natural world together through imaginative adventures. Warm, character-led and built around themes of family, friendship, growing up and discovery, MaeBee has been created with broad family appeal and long-term brand potential at its heart. Comprising 52 7-minute episodes, MaeBee is produced by Karrot Entertainment in partnership with Kavaleer Productions. It has been commissioned by CBeebies, France Télévisions and RTÉ, with ABC recently acquiring broadcast rights for Australia, providing the new property with significant broadcaster backing ahead of its launch. The series is being distributed globally in non-English-speaking territories by France TV Distribution, while Karrot retains English-language territories and global licensing rights. Puffin holds global publishing rights. Original ideas, memorable characters and strong storytelling have always been central to Karrot’s approach, and the launch of Karrot Kids represents the next step in how the company builds and manages its brands beyond the screen. MaeBee provides a strong starting point for the new division, with its distinctive world, warm and humorous characters and the backing of major broadcasters from launch. Karrot is now looking to work with partners that share its ambition to build the property while also unlocking new opportunities across its wider portfolio. A significant development in Karrot's growth strategy, Karrot Kids' model is underpinned by its position as both creator and owner of original IP, allowing the company to work directly with partners and develop brand strategies across television, digital platforms, publishing, licensing and consumer products. For licensees and retailers, MaeBee therefore enters the market with the combination of a new, distinctive pre-school proposition, established creative expertise and the backing of major public service broadcasters. The immediate focus will be on identifying licensing partners across categories including toys, games, apparel, home, lifestyle and other consumer products for MaeBee, while also exploring new opportunities for Sarah & Duck and Karrot's wider owned IP portfolio. Karrot Kids is now inviting conversations with prospective licensees, retailers and publishing partners at Brand Licensing Europe 2026. For meeting requests, please contact the Karrot Kids licensing team directly at the details above.

Special Feature

BLE Preview

Opportunity knocks at BLE Brand Licensing Europe returns to Excel London this 6th-8th October with its biggest iteration yet, with more exhibitors, a growing European audience and an increasingly diverse range of properties represented. BLE Event Director Ella Haynes tells Toy World’s Vicky Doe what visitors can expect and why the opportunities for the toy industry are becoming broader too.

progressing strongly. With the show now just around the corner, the scale of the 2026 edition has become much clearer. “BLE’s footprint has expanded, exhibitor numbers have grown significantly and there’s a fantastic mix of established and new brands across the show floor,” Ella explains. “That breadth is something I think people will really notice this year, with opportunities spanning entertainment and gaming through to sport, museums and heritage, food and beverage, fashion and lifestyle.” Exhibitor numbers are up 13% year-on-year, but Ella believes that what sits behind this figure is perhaps even more significant. Established exhibitors are increasing their presence at the event at the same time as BLE welcomes a host of first-time exhibitors and sees expansion across areas such as sport, museums and heritage and fashion.

F

For the toy community, this creates a much wider pool of potential partners and ideas. Entertainment and gaming remain hugely important to licensing and to the toy market in particular, but the breadth of exhibitors at BLE means a successful future collaboration could emerge from somewhere less expected.

or three days this October, Excel London will once again become the meeting place for the European licensing community as Brand Licensing Europe brings brands, retailers and manufacturers together for deal-making, networking and trend spotting.

“The next great product collaboration could just as easily come from sport, art, heritage, food or lifestyle,” says Ella. “I think that willingness to explore new categories and invest in new partnerships is a really positive sign of confidence in licensing and its potential for continued growth.”

As the only pan-European event dedicated to licensing and brand extension, BLE provides businesses with an opportunity to discover properties, meet potential partners and explore where the next successful licensed product or collaboration could come from. More than 11,500 attendees are expected from over 70 countries, with 300+ exhibiting companies taking part and 76% of visitors classed as decision makers.

That ability to look beyond established licensing routes is becoming increasingly important as retailers and manufacturers search for properties capable of standing out in a crowded market. BLE provides an opportunity not only to meet some of the biggest names in entertainment, but to discover brands that may be entering consumer products for the first time or exploring categories beyond their traditional heartland.

When Toy World spoke to BLE Event Director Ella Haynes earlier this year, preparations were already

For toy companies, that could mean identifying an emerging property before it becomes widely established, finding an unexpected brand suited to a particular play

pattern or beginning a conversation that eventually develops into a new product range. The opportunity to discover what is happening across the market is also reflected in BLE’s content programme. More than 30 conference sessions featuring 50+ specialist speakers will take place during the event, with this year’s agenda covering some of the issues shaping licensing, retail and franchise development. Among the sessions likely to resonate particularly strongly with the toy industry is The Bluey Effect: Building Franchises for Generations. Suzy Lee Raia from BBC Studios will take to the stage to explore how authentic storytelling and emotional connection can help take a brand beyond the screen and establish lasting appeal. Elsewhere, Xbox’s Bob Brennecke will join Paul Moreton from Merlin to explore the realities of taking Minecraft into location-based experiences and translating an enormously successful digital world into a physical environment. For Ella, the value of these sessions lies in not just hearing about successful properties, but about the decisions, challenges and lessons behind them. “What I like about the programme is that these aren’t simply showcases of successful brands,” she explains. “They’re opportunities to hear directly from the people behind them about what they’ve learned, whether that’s building franchises, understanding audiences, creating experiences or making partnerships work at retail.” That retail perspective is particularly important to BLE. More than 1,100 retailers attended last year’s event, and another strong turnout is expected this October. For toy retailers, there is obvious value in meeting entertainment and gaming brands that already have a significant presence within the category. However, Ella believes BLE’s relevance to buyers goes considerably further. The show gives retailers the chance to identify brands gaining traction early, understand the stories and strategies behind emerging properties and speak directly to the people responsible for developing them. Those conversations can potentially influence ranges

Special Feature

BLE Preview Europe. For toy companies with ambitions to grow internationally, BLE offers the chance to understand how potential partners view different markets and where a property may offer opportunities beyond its established territories. Of course, bringing more than 11,500 attendees and over 300 exhibiting companies together creates another challenge: fitting everything into three days. Planning ahead, Ella says, can make a significant difference. “Quite simply because BLE is huge, and three days disappear very quickly.” The online Event Planner is already live, allowing registered visitors to research brands and exhibitors, connect with contacts and request meetings before arriving at Excel. Visitors can also add conference and networking sessions to their calendars, while new search and recommendation features have been introduced this year to make finding relevant opportunities easier. “The more specific you can be about the brands, categories and territories you’re interested in, the more useful the Event Planner becomes,” Ella advises. “Getting those priority meetings in the diary before you arrive means you can spend less time working out where you need to be and more time having the conversations you came for. Adding conference sessions to the planner this year should also help visitors balance meetings with the more than 30 sessions taking place during the event. Alongside the formal programme, networking remains a major part of BLE, while visitors can also head to the Global Licensing Group hub to meet Ella and the wider show team.

months or even years before products arrive on shelves. “BLE enables retailers to spot momentum early, meet the people behind the brands and start conversations that could shape future ranges,” says Ella. The show’s breadth also allows buyers to explore whether properties from sport, heritage, art, food or lifestyle could translate into toys and games. As licensing increasingly moves across traditional category boundaries, having such a diverse range of brands in one place creates opportunities for buyers to compare ideas and identify trends that might otherwise sit outside their usual sourcing activity. A session bringing together Carrefour, Sun City and Jazwares will provide another example of the importance of combining different perspectives. Bringing retail, licensing and product development together, the session will examine how partnerships work in practice. It is an approach that reflects what happens across the wider show floor. Successful licensed products rarely involve one business operating in isolation; brand owners, licensees, manufacturers and retailers all have a role in turning an idea into something consumers ultimately see on shelf. “Licensing is a collaborative business,” Ella explains. “You can have a brilliant brand or a product idea but bringing it successfully to market involves several partners.” This is where she believes the physical meeting place provided by BLE continues to be particularly valuable. A discussion between a brand owner and manufacturer can change when a retailer contributes its perspective. Products can be seen first-hand, ideas exchanged and questions answered immediately, allowing all sides to establish quickly whether there is an opportunity worth pursuing. Technology has undoubtedly made it easier to make

connections and conduct business internationally, but it has not removed the importance of personal relationships. “BLE isn’t just a trade show, it’s a community,” Ella says. “There’s enormous value in sitting down together and having a proper conversation.” The international nature of those conversations is another defining part of BLE. The event’s European focus is particularly significant in a market where a property may have global recognition, yet consumer behaviour, retail structures and product opportunities can vary considerably from one territory to another. “The European focus is fundamental to BLE,” Ella explains. “It’s an incredibly diverse market – culturally, creatively and commercially – and while many brands resonate across Europe, there are also nuances between individual markets that are important to understand.” Bringing the industry together allows attendees to compare what they are seeing across different territories, discuss how properties are performing locally and identify where a brand or product could have untapped potential. Last year, BLE welcomed its biggest-ever European audience, including an 8% uplift in visitors from France, Italy, Germany and Spain. Building on that growth remains an important priority, ensuring that the brands, exhibitors, visitors and conversations taking place at the show reflect the breadth of the European licensing landscape. “You can have globally recognised IP in the room while still having very local conversations about consumers, retail and product, and vice versa,” Ella adds. “I think that combination is one of BLE’s real strengths.” With visitors expected from more than 70 countries this year, those conversations can also extend well beyond

For those attending from the toy industry for the first time, Ella’s advice is not to assume BLE is relevant only to businesses that already have an established licensing operation. “If you’re in toys, whether you work in buying, product development, manufacturing, design or commercial strategy, there’s a lot here that can be relevant to your business,” she says. Major entertainment and gaming IP will naturally provide familiar territory for toy visitors. Yet the opportunity to move beyond those sectors is one of the aspects Ella is particularly keen to emphasise. Sport, museums and heritage, food and beverage, fashion and lifestyle will all be represented. Exploring those areas could help manufacturers and retailers think differently about what makes a viable toy licence and where the next partnership opportunity could originate. For newcomers, looking through the Toy World BLE preview, exhibitor list and conference programme before travelling to London is a useful starting point. However, Ella suggests approaching BLE with questions as well as a list of companies to visit. “I’d spend some time looking at the exhibitor list and content programme beforehand, but also think about what you want to learn, not just who you want to meet,” she states. “There’s a huge amount of knowledge in the room, so talk to people, ask questions and use the show as an opportunity to understand how licensing could work for your business.” As BLE prepares to welcome the industry back to Excel London, its expanding footprint reflects a licensing market that is itself becoming broader. The major entertainment franchises remain an important part of the picture, but they increasingly sit alongside properties from sport, heritage, fashion, food, lifestyle and many other areas. With exhibitor numbers up, its European audience growing and thousands of meetings expected to take place, BLE 2026 will once again put relationships at the centre of the licensing business. And for Ella, that is ultimately where the value lies: bringing people together, encouraging them to explore ideas and creating the conditions in which the next partnership can begin.

Friendship is Forever. The Next Generation is Coming. ARRIVING 2027. ©2026 Hasbro.

CONTACT BLECONTACT@HASBRO.COM FOR LICENSING OPPORTUNITIES.

©2026 Hasbro.

CONTACT BLECONTACT@HASBRO.COM FOR LICENSING OPPORTUNITIES.

Brand Profile

Hasbro

Built for fandom

As fandom continues to shape consumer purchasing behaviour, toys and collectibles are becoming increasingly important drivers of franchise growth. Marianne James, Senior Vice President, Global Licensing at Hasbro, tells Toy World readers how Hasbro is driving growth in these spaces.

powerful entry point, but today’s adult fans are looking for much more than nostalgia alone. They want premium products, meaningful storytelling and opportunities to engage with brands in ways that fit their lifestyles.

How has the rise of fandom changed the way Hasbro thinks about toys and collectibles?

Fandom has fundamentally expanded what a toy or collectible can represent. Today, consumers are not simply purchasing products, they are expressing identity, participating in communities and engaging with the stories they love in more meaningful ways. The shift has encouraged us to think beyond traditional categories and create multiple entry points into our brands. Magic: The Gathering demonstrates how modern fandom is built through participation and community. More than 50m players connect through a global network. Whether gathering at a local game store, competing in tournaments or attending MagicCon, fans have meaningful opportunities to connect through a shared passion. That sense of community and belonging is what keeps fandom vibrant across generations. Our role is to meet fans wherever they choose to engage by creating products and experiences that feel authentic to both the franchise and the community around it.

Are adult fans becoming an increasingly important audience for Hasbro’s heritage brands?

Adult fans have become an increasingly important and influential audience, particularly for many of our heritage brands. What we’re seeing is that nostalgia remains a

The Transformers brand is a great example. While the franchise continues to attract new generations of fans, we're also seeing tremendous engagement from adults who have grown up with the brand and maintained a lifelong connection to it. This year's 40th anniversary celebration of The Transformers: The Movie illustrates that perfectly. Through anniversary events, collectibles, fan experiences and a new animated short, Optimus Prime: Awakening, fans have come together to celebrate the film's enduring legacy and the values that have defined the franchise for generations. The response has reinforced how deeply audiences connect with these characters and stories, and how meaningful it is to create new experiences that honour that legacy while bringing the community together. What has made the anniversary especially meaningful is the way fans have chosen to celebrate it together. From collectibles and licensed collaborations to soundtrack releases, community events and the new short film, the celebration has created opportunities for fans to reconnect with the moments, characters and values that have stayed with them for decades. It’s a reminder that the strongest fan relationships are built not just on nostalgia, but on a shared sense of connection that continues to evolve over time. The opportunity is not simply creating products for adults. It’s recognising that fans can have lifelong relationships with these brands and ensuring we continue to support those connections through entertainment, collectibles, gaming, experiences and storytelling. When done well, those touchpoints allow fans to celebrate what they’ve always loved about a franchise while creating new memories and sharing that passion with the next generation.

What does it take to make a decades-old brand such as Transformers or My Little Pony feel culturally relevant to a new generation?

The key is balancing heritage with evolution. The strength of a brand like Transformers or My Little Pony comes from having a timeless core, but each new generation needs a reason to connect with it in their own way.

For Transformers, that means continually finding new ways for audiences to experience the brand. We’ve expanded the franchise through new storytelling formats such as the animated digital series Transformers: Cyberworld, gaming experiences, location-based entertainment, innovative robotics collaborations and consumer product collaborations that introduce the brand to fans across multiple passion points. The goal is to ensure the brand remains part of contemporary culture while staying true to the action, adventure and character-driven storytelling that have defined it for more than 40 years. For My Little Pony, we’ve focused on the themes that have always made the brand resonate – friendship, individuality and self-expression – while extending the franchise into spaces where today’s audiences naturally engage, including music, fashion, trading cards, digital content and lifestyle collaborations. The upcoming My Little Pony: Forever Friendship series reflects that approach, building on the brand's heritage while delivering new stories and experiences for a new generation of fans. Ultimately, cultural relevance isn't about reinventing a brand for the sake of change. It's about understanding how audiences are evolving and finding authentic ways to bring a brand's core values to life across the platforms, experiences and communities that matter most to them today.

Brand Profile What have you learned from the continued resurgence of vault brands such as Littlest Pet Shop and Tonka?

One of the biggest lessons is that great brands never truly disappear. Consumers build deep emotional relationships with the brands they grow up with, and when those brands are reintroduced thoughtfully, they can resonate just as strongly with a new generation as they do with longtime fans. We're seeing that firsthand with both Tonka and Littlest Pet Shop. As Tonka approaches its 80th anniversary in 2027, we're seeing strong engagement around the brand's enduring built-to-last promise. Parents and grandparents recognise the brand from their own childhoods, while today's kids are discovering it through new toys, role play experiences and licensing collaborations. Expanding Tonka into categories such as ride-ons, outdoor play, apparel and even fashion collaborations demonstrates how heritage brands can remain relevant while staying true to their core identity. Littlest Pet Shop tells a similar story. More than 30 years after its debut and with over 1b pets sold globally, the brand's 2024 relaunch introduced a new generation of fans to the collectible play pattern that made it so beloved in the first place. The success of the Generation 7 collection showed us that creativity, customisation and self-expression remain just as relevant today. Now we're expanding that universe through a global influencer collaboration and lifestyle categories that allow fans to engage with the brand beyond the toy aisle. What's particularly exciting is that these brands are no longer defined by nostalgia alone. The most successful revivals honour what made a brand special originally while creating new ways for consumers to participate, whether through collectibles, experiences, content, fashion or

Hasbro

social communities. That balance between heritage and innovation is what drives sustained relevance.

Are collaborations becoming a more important way of bringing heritage brands into new communities and fandoms? How do you identify the right partners for your brands?

Collaborations have become one of the most effective ways to extend a brand’s cultural reach. The best collaborations introduce a franchise to new audiences while creating something meaningful for existing fans. We’ve seen that across our portfolio. From Transformers products with Hot Wheels, Lego, Robosen and Puma, to My Little Pony offerings spanning Zara, Monsoon, Balabala and Miniso, collaborations allow brands to appear in new contexts while maintaining authenticity. When evaluating partners, we focus less on scale and more on strategic alignment. The best collaborations happen when there’s a genuine creative connection between the brand, the partner and the consumer. We look for partners who understand what makes a franchise special and can bring a fresh perspective while respecting its legacy.

How do you see the relationship between entertainment, toys, collectibles and licensing evolving over the next few years?

We're seeing those areas become increasingly interconnected. Fans no longer engage with brands through a single product or platform. They move fluidly between content, consumer products, gaming, collectibles, experiences and communities, often discovering a brand in one place and deepening their connection elsewhere. As a result, licensing is becoming less about extending

a brand into new categories and more about creating meaningful touchpoints that strengthen fan engagement. The most successful franchises are no longer standalone product lines. They're ecosystems where storytelling, products and experiences work together to create a deeper, more enduring relationship with audiences. Looking ahead, I believe the brands that will thrive are those that can build communities around shared passions and give fans multiple ways to participate. The future isn't about choosing between entertainment, products or experiences; it's about creating connected worlds where each reinforces the other.

Company Profile

Miraculous Corp

Miraculous builds for the future 2026 has been a pivotal year for Miraculous, marked by strong content performance, rapid digital growth, the launch of Season 7 and expansion into new areas and experiences. Andy Yeatman, CEO, Miraculous Corp USA and Global Operations, shares how the brand is positioning itself for its next decade.

What have been the standout moments of 2026 for the Miraculous brand?

Following our 10th anniversary last year, 2026 has been a pivotal year as we prepare Miraculous for its next decade of growth. Our content continues to resonate with audiences on the most-watched platforms globally as we expand the Miraculous universe. Miraculous World: Tokyo, Stellar Force was the No.1 movie on Disney+ US when it premiered earlier this year, a strong indicator for the upcoming Miraculous Stellar Force series. We also launched Miraculous World: Paris, Tales of Shadybug and Claw Noir on Netflix, where it premiered as the No.2 film on Netflix US despite being three years old. It helped drive a 38% increase in hours watched in the first half of 2026 versus the second half of 2025, according to Netflix’s What We Watched report. We aired the Season 6 finale of Miraculous: Tales of Ladybug & Cat Noir on Miraculous Day (8th August in the Americas) and Season 7 premieres globally this autumn. The brand continues to expand its digital footprint. On YouTube, Miraculous Chibi (52 x 3') has surpassed 500m views since launching at the end of last year. We also expanded our digital-first strategy with two new originals, Miraculous: Hearts Unmasked and Miraculous Secrets. Overall, the franchise has 50m YouTube subscribers across 50 channels in 47 languages, with 54b combined views. And on social media, we have 60m followers—a 10% increase year over year. On TikTok alone, our content has generated more than 1.5b views. Additionally, according to Parrot Analytics, Miraculous is currently the No.2 most in-demand kids’ TV property globally, behind only SpongeBob SquarePants.

What can you share about Season 7 of Miraculous: Tales of Ladybug and Cat Noir?

Season 7 kicks off with an action-packed double episode featuring a surprise reveal that will make viewers want to rewatch all of Season 6 with a new lens. We will also see major developments happen with Marinette and Adrien’s relationship. We’ll have some crossover appearances with new heroes from elsewhere in the Miraculous universe, and we introduce several new collectible elements that bring a fresh play pattern to the franchise.

How do the spin-offs and additional content help to support the brand?

Miraculous Corp, the joint venture between Mediawan and Zag, was established two years ago to grow Miraculous into an interconnected franchise spanning animation, live action, series, feature films, gaming and digital content. We are building a world of relatable, empowered female superheroes, with each extension offering a new entry point into the Miraculous universe. Each allows us to introduce new characters, storylines and locations, all grounded in the core truth of our brand: ordinary people can become extraordinary heroes.

line across new categories for both new fans and longtime Miraculors (our older fans). We debuted our first Jazwares product, an exclusive plush, at San Diego Comic-Con, where it sold out each day. We have also appointed CPLG to strengthen and expand our licensing business outside of the Americas.

Miraculous is a brand that lives across content, products, retail, digital and physical experiences. We want fans not just to watch Miraculous, but to wear, play, share and identify with it. To that end, we have made several pivotal developments on the licensing side.

Another exciting area is fashion. We are launching a global initiative to establish this space as a long-term strategic pillar of Miraculous, creating new ways to engage creators, partners and fans. The strategy is a natural extension of the brand, inspired by Marinette, whose passion for design and dreams of becoming a designer have been central to her story from the beginning. Our focus will span education, designer collaborations, retail, exhibitions, consumer products, gaming and locationbased experiences, along with opportunities at the intersection of entertainment, creativity and culture. We will soon announce a partnership with one of the world’s most recognised fashion schools on an education initiative connecting emerging talent with the creative world of Miraculous.

One of the biggest is next year’s launch of our new global master toy programme with Jazwares, featuring an evolved

We also kicked off our long-term partnership with BYD, built around shared themes of innovation, sustainability

Can you give us details of the key licensing developments with the brand.

Brand Profile and creativity, with the ‘Watt a Dream Date!’ Miraculous Chibi episode, which drew more than 15m views in its first two weeks. The episode follows Marinette on a chaotic journey across Paris in a BYD Dolphin Surf as she races to meet Adrien, using Miraculous Chibi's dialogue-free slapstick storytelling.

How important is location-based entertainment when it comes to connecting with fans?

The activations are incredibly important because they allow fans to step inside the Miraculous universe rather than simply watch it, creating shared, emotional connections with the brand. We are already expanding in this area. MOIR (Museum of Infinite Reality) launched Miraculous: Superhero Training in Paris in the spring, followed by a Brussels location in Belgium in July. This experience demonstrates how successfully the property can translate into large-scale interactive formats that engage children of all ages, young adults and families, which is increasingly important for operators seeking broad audience appeal.

KSiudppulelmtent

By

ished Entertainment Centres (FECs) will launch PublFamily Two in the Middle East later this year with Ground Control, and we recently signed an agreement to launch two immersive FECs in the US in 2028, with more planned. The FEC's are being designed as dynamic destinations that put guests at

the centre of the adventure. Through physical activities, digital gameplay and collaborative missions, families will move, explore, solve puzzles and team up with Ladybug and Cat Noir on heroic adventures that take them from Paris to other Miraculous destinations. The venues will offer flexible footprints that can adapt to different markets and real estate environments while maintaining a consistent Miraculous experience.

What role does Gaming play in the strategy?

Gaming is a core part of our strategy. It represents a large and growing share of our audience’s leisure time and allows fans to engage actively with our characters and world. Over the last year, we have collaborated with leading gaming companies including Ubisoft, Scopely and Outfit7, and will continue to pursue select partnerships with games especially relevant to our audience. Alongside our flagship Roblox experience and mobile games, we are also planning to launch our first-ever Miraculous arcade game next year.

What can we expect in terms of promotions here in Europe?

We’re taking a truly year-round approach to promoting Miraculous across Europe. Alongside major content, product and experience launches, key moments throughout the calendar keep the brand visible, engage fans and provide continuous support for our licensing and retail partners. That ranges from Carnival in France, Italy and Spain – where transformation and dress-up are a natural fit for Ladybug and Cat Noir – to Easter activations, our Miraculous Moves initiative around movement and family activity, and Miraculous Stories during the summer, when we spotlight publishing. These programmes are supported

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The objective is to provide 360-degree support throughout the year across social, digital, eCommerce, retail and live experiences, reaching younger fans and families while engaging our older and Gen Z audiences. Ultimately, Miraculous is benefiting from meaningful promotion and visibility year-round across our key European territories.

Can you tell us about Miraculous Day.

Miraculous Day is our annual celebration of the brand and its incredible global fan community. We celebrate it on 8th August across the Americas and on 26th September in the rest of the world, giving us two major moments each year to bring fans together around Miraculous. The day gives us an opportunity to celebrate everything that makes the brand special, from our characters and storytelling to our fans themselves. As the Miraculous universe continues to grow, we see these celebrations as increasingly valuable opportunities to bring all those elements together and create shared moments for the entire fandom.

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Brand Profile

DeAPlaneta / Rainbow Designs

Building

Milo's

world

Following the appointment of Rainbow Designs as global master toy partner for Milo, Toy World’s Vicky Doe spoke to Gianluca Ferrara, Head of Italy & International Toys at DeAPlaneta Entertainment, and Zara Grindrod, Brand, International and New Business Director at Rainbow Designs, about the long-term ambitions behind the partnership and plans for the initial toy ranges.

F

or DeAPlaneta Entertainment and Rainbow Designs, the new global master toy agreement for Milo is about considerably more than bringing another range of products to market. Both companies see the partnership as an opportunity to build an enduring toy business, with plans already stretching into 2029.

From Rainbow Designs’ perspective, DeAPlaneta’s collaborative approach was apparent from the outset. As a company focused on long-term brand building, Rainbow Designs saw similarities between the two businesses and their ambitions for Milo. “We were drawn to the fact that DeAPlaneta offered us a true partnership,” explains Zara Grindrod. “We love Milo as a character, but there was also a real spirit of collaboration from our very first discussions, and that has continued throughout our planning.” For DeAPlaneta, Rainbow Designs’ extensive experience within the preschool category, coupled with its ability to translate established characters into highquality products, made the company a natural choice. Its international reach, retailer relationships and experience of developing evergreen properties were also important factors as Milo continues to expand globally. “Quality is incredibly important to us, particularly when developing toys for a preschool IP such as Milo,” says Gianluca Ferrara. “Rainbow Designs has a strong sensitivity towards character and storytelling, and, from our first conversations, we were aligned on the brand and what makes Milo special.” The first products will arrive at retail in autumn/winter

2027, with an initial collection of soft toys. Premium, tactile materials have been selected to capture the characters, with particular attention paid to Milo’s expressive face and eyes.

dedicated YouTube content. Gianluca also revealed that longer-term ambitions include a Milo movie, although details are being kept under wraps for now.

The portfolio will expand significantly from spring/ summer 2028, with Rainbow looking to establish the wider ‘world of Milo’ by launching figurines, outfits and role play products. A hero playset is in the pipeline for autumn/winter 2028, while the team is already developing ideas for 2029. Rather than creating standalone products offering short-lived play patterns, Rainbow Designs wants the collection to evolve and encourage different forms of play. “What we are building needs to be meaningful, have longevity and grow with a child,” Zara states. “We want Milo to be in somebody’s world for a long time, not just a few months.”

For Rainbow Designs, a continuing pipeline of content is increasingly important when talking to buyers, who want reassurance that properties will remain fresh, relevant and visible across multiple platforms. “Buyers want to know there is a content slate,” Zara explains. “People are already familiar with Milo, so it’s great that we have new noise immediately as we hit the shelves. It gives us momentum and allows us to build more quality activations with retailers.”

The premise of the series offers plenty of scope to achieve this. Milo and his friends explore different jobs and discover the possibilities of the world around them. Rainbow Designs is also exploring basic STEM applications, allowing products to offer increasingly complex play as children grow. Milo’s existing international audience provides a strong foundation for the strategy. The series is distributed in more than 170 countries across 45 channels and platforms, while it has been translated into 20 languages. Initially, Europe and the UK will be the main focus, as Milo already enjoys strong awareness in the region. DeAPlaneta also sees significant growth potential in the US, supported by the property’s partnership with PBS Kids. Rainbow Designs is planning an international rollout from the outset, working with distribution partners to respond to the individual requirements of different markets. The aim is to have product available in at least five or six territories for autumn/winter 2027, ahead of the wider spring/summer 2028 launch. The arrival of the toys will coincide with another significant stage in Milo’s content strategy. Season 3 is currently in production and will introduce new stories, jobs and characters, including a new little sister. Music will also play an increased role, while DeAPlaneta is developing an extensive digital strategy incorporating

Brand Licensing Europe will provide an important opportunity to communicate the scale of those ambitions. For DeAPlaneta, the key message will be that Milo is entering a new phase, with the Rainbow Designs partnership, Season 3, new digital content and its established international broadcast footprint providing the foundations for further growth. While toys form a central part of the strategy, they are also expected to act as a springboard for a broader consumer products programme. DeAPlaneta is looking for partners across complementary categories that understand Milo’s values and can extend its universe beyond the screen while maintaining the quality and integrity of the IP. “Our priority is to communicate to the market, partners and retailers that Milo is becoming a truly global franchise,” Gianluca says. “We are building Milo for the long term.” BLE is also becoming increasingly important from a sales perspective for Rainbow Designs, with Zara noting that more international buyers and distributors are attending alongside the traditional licensing community. “We’ve noticed a real difference over the past couple of years,” she concludes. “There is much more sales activity happening in and around the show. The timing is perfect for us.” With the first products preparing to make their debut, a growing content slate and development plans already stretching several years ahead, both companies are clear that autumn/winter 2027 is intended to be just the beginning of Milo’s journey in the toy aisle.

Brand Profile

Paramount

Turtle power:

Paramount builds the next chapter for TMNT Just three months into her new role at Paramount, Ruth Henriquez, Vice President, Products and Experiences, EMEA, is already looking forward to a significant period of growth for Teenage Mutant Ninja Turtles. Ahead of Brand Licensing Europe, she tells Toy World’s Vicky Doe why putting consumers at the heart of the strategy, attracting new generations of fans and creating authentic partnerships will be key to the franchise’s next chapter. partners and driving those relationships, while also ensuring our brands remain relevant locally and working with partners that can bring authenticity within individual markets.” Storytelling sits at the centre of this strategy. “Licensing is all about storytelling,” she adds. “The team has already created amazing partnerships and told great stories, so I want to continue doing that while bringing a fresh perspective.” Few properties demonstrate the potential of that storytelling better than Teenage Mutant Ninja Turtles. TMNT is set to be a major priority for Paramount over the coming years, with activity spanning content, gaming, publishing, experiences and consumer products. At the centre is what Ruth describes as the ‘World of TMNT’, a unified brand visual identity designed to bring together the franchise’s history across films, series, games, comics, products and experiences. “It celebrates each version of the Turtles,” she explains. “Your version might be different from my version, but that is how people feel connected to the property. It is genuinely multi-generational.”

F

or Ruth Henriquez, joining Paramount has provided the opportunity to work with brands that she not only understands professionally, but grew up loving herself. She says the experience has been hugely positive, helped by both a welcoming team and an exciting portfolio of properties. “What I love is that the company is really looking at how we cater to the consumer, what is genuinely relevant for fans and how we support our partners,” she explains. It is also about being more flexible and bringing more speed to market. Those things are very important to me.” Ruth brings experience from both the entertainment and FMCG sector. Central to her approach is putting the consumer at the heart of decision making and using that understanding to drive engagement, retail presence and new touchpoints. “Ultimately, it should bring a win for the consumer, a win for us and a win for the partner,” Ruth says. “EMEA is very diverse, with different cultures and different habits. There is a fine balance between working with pan-European

Ruth herself remembers watching the Turtles growing up and playing alongside her brother, a particularly enthusiastic Raphael fan. That personal experience gives her an understanding of the nostalgia surrounding TMNT, but she stresses that nostalgia represents only part of its strength.

categories, as well as ways to expand the number of occasions on which consumers can interact with TMNT. “We are already having conversations with retailers, and they are excited,” Ruth tells Toy World. “The lengthy development cycles involved in licensing mean Paramount is already looking considerably further ahead. Conversations with some FMCG partners are already focused on the end of 2028 and beginning of 2029. “That is why we are always looking at the franchise three years from now,” Ruth explains. “2027 is really just the kickoff of all the amazing things that are going to happen with Turtles over the next three years. We are already talking to partners about 2028 and how we drive into 2029.” Brand Licensing Europe will therefore provide an important opportunity to bring these conversations together. Ruth sees BLE's ability to unite retailers, licensees, manufacturers and agents in one place as particularly valuable. “You can come out of a conversation with one partner, speak to a retailer and then connect the dots,” she says. “Some partners are planning for 2029 while others are talking about activations for next year, so you can have very different conversations at the same event.” TMNT will be a major focus at BLE, although Paramount will also showcase opportunities across its wider portfolio, including SpongeBob SquarePants and upcoming content.

“There is so much brand love, but this is not just a nostalgia play,” she says. “This is a franchise that is alive and active. We are creating new content and connecting with pre-schoolers, so there is a fresh approach to engaging the next generation while still being truthful to the characters and what fans have always loved about them.”

TMNT's history already includes a broad variety of partnerships, from apparel and collectibles to Puma x LaMelo Ball footwear, Lush and QSR collaborations with the likes of McDonald's and Burger King. Ruth believes their success comes from finding ideas that feel authentic to the property rather than simply placing the characters onto products.

That includes Teeny Mutant Ninja Turtles, which introduces the characters to younger audiences through YouTube-first content, providing an entry point for preschool fans. At the other end of the audience spectrum, publishing, gaming and future screen content continue to engage existing fans.

“The characters give you so much to pull from,” she says. “They are funny, but there is also brotherhood and an emotional connection. There is music and action, so there are lots of different elements that partners can explore. Each partnership can look completely different, while you can still identify the authenticity of Turtles.”

The momentum will build significantly during 2027, which includes the next Teenage Mutant Ninja Turtles: Mutant Mayhem movie and the 40th anniversary of the 1987 animated series. Further ahead, Paramount is also planning a live-action/CG hybrid movie for 2028.

That flexibility, coupled with four decades of affection for Leonardo, Raphael, Donatello and Michelangelo, gives Paramount plenty to build upon.

Consumer products will play an important role throughout this activity. Paramount is looking at opportunities across toys, fashion, accessories and other

“There is always something you connect with,” Ruth concludes. “That emotional connection is there, but at the same time we are building new fans for the future. It is a joy to work with a property like this, and I cannot wait to see everything come to life.”

Brand Profile

My Friend Maisy

Maisy’s enduring appeal Inspired by Lucy Cousins' best-selling books, Maisy has been a cherished part of childhood for more than 37 years. My Friend Maisy stays true to the spirit of the original books while being purpose-built for today's pre-school audience. Suzy Raia, Executive Vice President, Global Consumer Products, BBC Studios, speaks on the launch of the new show and how nostalgia plays a key part in the brand’s appeal.

Why is now the right time to bring Maisy back? How important is the nostalgia factor in the brand’s renewed appeal?

Maisy is a beloved classic, and that gives the brand a very special starting point. So many parents grew up with Lucy Cousins’ books, and there is something incredibly powerful about wanting to share those same warm, joyful memories with your own pre-schooler. Nostalgia matters because it helps parents cut through a sea of choice. They are looking for brands they know, love and trust, and they are excited when those brands are reimagined in a way that feels fresh and contemporary for their children. But the timing is bigger than nostalgia. From a market standpoint, there is real white space in pre-school for a character-led brand that is gentle, imaginative, trusted and visually distinctive. Maisy sits perfectly in that space. She has heritage, but she also has a world that feels incredibly relevant now: safe, colourful, playful and full of everyday adventure. The new series gives families a modern way into a classic property, while keeping what made Maisy so beloved in the first place.

What do you think explains the strength of My Friend Maisy’s launch on Sky Kids?

I think My Friend Maisy performed so strongly on Sky Kids because it has a very clear proposition for families. Maisy is a known and trusted character, but the new series feels fresh, joyful and easy for today’s pre-schoolers to connect with.

The show really understands its audience. It doesn’t try to overwhelm children; it invites them into Maisy’s world through warmth, humour, colour and everyday imaginative adventure. The stories are simple in the best sense: immediately understandable, emotionally reassuring and full of play. Visually, the 2D style also helps the show stand out. It is bold, expressive and instantly readable for young viewers, while staying true to the charm of the original books.

What were the non-negotiables when it came to updating Maisy for a modern pre-school audience? How do you modernise a 37-year-old brand without losing what made it beloved in the first place?

From a franchise perspective, any new iteration of a beloved IP has to start with a deep respect for the core foundational elements that made audiences love it in the first place. Whether you are translating a brand from publishing to screen, or extending it into consumer products and experiences, you have to understand what is truly essential and protect that. For Maisy, that means the warmth, simplicity, humour, bold visual identity, child-led perspective and emotional reassurance of the original books. Those are the qualities that created such a strong connection with families, and they are also the qualities that allow the brand to feel fresh for a new generation. Modernising a classic is not about chasing trends. It is about making the heart of the property more accessible to today’s audience, while keeping the reasons people loved it fully intact.

Why is imagination such an important part of the new show? How do you turn everyday pre-school experiences into stories that feel genuinely adventurous?

It really depends on the perspective of the audience. What may seem routine to us as adults, whether it is going shopping, getting muddy, visiting the dentist or helping fix a car, can feel enormous to a young child. They are experiencing new things constantly and learning the world in real time. That is what Maisy captures so beautifully; the show sees the world through the eyes of its pre-school audience. In an episode like ‘Shopping’, what might seem like a simple errand becomes a story full of choice,

independence, humour and discovery. It doesn’t talk down to children or treat those moments as small. It understands that, for pre-schoolers, everyday life is already full of imagination and adventure.

How significant is the greenlighting of Season 2 in demonstrating confidence in the brand’s long-term potential?

The greenlight of Season 2 is an important signal of confidence in the brand’s long-term potential. It shows belief not only in the early response to the series, but in Maisy’s ability to grow as a modern pre-school franchise.

From a consumer products and franchise perspective, continuity matters. A second season gives the brand more depth, more stories and more opportunities for children to build an ongoing relationship with Maisy and her friends. It also gives partners confidence that there is a meaningful content pipeline behind the property. For a brand with Maisy’s heritage, the opportunity is to build thoughtfully over time. Season 2 helps create that foundation: sustained content, growing audience engagement and a broader world for families to return to.

What does a successful Maisy franchise look like five years from now? Today, Maisy benefits from a kind of warm latent awareness. For many parents and carers, she is familiar, trusted and fondly remembered, even if she has not been as front-of-mind in recent years. Five years from now, success would mean moving Maisy from that affectionate memory back into active relevance: a classic pre-school character that families are choosing, sharing and engaging with again. That means building the brand carefully across content, publishing, toys, softlines, gifting, home and everyday pre-school products in a way that feels true to Maisy’s world. The ambition is to preserve the special, beautifully authored feel that makes Maisy so distinctive, while giving the brand the reach and accessibility to meet families wherever they shop and engage.

TOKYO, STELLAR FORCE

TM

NOW PLAYING ON

NETFLIX

BOOTH

2026

B191

For licensing opportunities, please email: licensing@miraculouscorp.com

BLE

Studio 100 International +49 89 9608550 | www.studio100international.com licensing@studio100int.com

Stand D155 Studio 100 International is heading to Brand Licensing Europe (BLE) 2026 with a diverse portfolio spanning new animation, established favourites and fast-growing licensing properties. Highlights include Mortina, Chill Out, Zeus, global preschool hit Vegesaurs and the expanding Maya the Bee universe. Based on the international bestselling book series written and illustrated by Barbara Cantini, Mortina is a 2D animated mystery-comedy combining gothic charm with warmth, humour and playful adventure. The original books have sold more than 600,000 copies across 30 countries, positioning Mortina as a strong international brand. The series follows nine-year-old zombie Mortina and her “alive-alive” friends Nora and Leo, alongside her loyal dog Tragedy and cousin Dilbert. From their home in the delightfully decaying Crumbling Manor, the self-proclaimed Mystery Squad solves strange and often comical cases – from retrieving books hidden by a mischievous tongue to tracking down BroccoGloomy, a weird vegetable capable of making you sprout dragonfly wings. Co-produced by Cartobaleno (Italy) and Treehouse Republic (Ireland) and commissioned by Raikids (Italy) and RTÉ (Ireland), the series targets children aged five to eight. Canal+ has already acquired the series for France, adding to its growing international rollout. Studio 100 International holds worldwide licensing and merchandising rights excluding Italy. With its gothic-inspired world and recognisable characters, Mortina offers strong licensing and merchandising potential, from Halloween retail promotions to broader consumer products throughout the year. At its heart is a simple, universal message: being different is something to celebrate. Beneath its spooky setting, the series explores friendship, belonging and the confidence to be yourself, encouraging kids to embrace their individuality. Produced by die film gmbh (Germany) and targeted at six- to 12-year-olds, Chill Out, Zeus offers a fresh, humorous take on Greek mythology, blending action, comedy and relatable family dynamics with contemporary storytelling. Inspired by the children’s book by Frank Schwieger, the series introduces young audiences to the gods and heroes of Ancient Greece in an entertaining new way. The story centres on Zeus, the mighty ruler of Olympus and Earth, whose legendary temper and unpredictable moods regularly plunge his heavenly kingdom into chaos. His teenage children Aphrodite, Athena, Heracles and Hermes must navigate the unpredictable world of Olympus, tackling impossible errands, unexpected challenges and the chaos of life with Zeus as their father. With Greek mythology very much in the spotlight, Chill Out, Zeus brings this timeless world to kids in a fresh and contemporary way, creating strong potential for audiences, licensing and merchandising. Vegesaurs is strengthening its position as a global licensing property, with five seasons and 100 episodes now reaching more than 120 territories. Produced by Cheeky Little Media in cooperation with Studio 100 International, the series continues to build its audience through broadcast, digital and consumer products activity. YouTube remains central to the digital strategy, with clips, Shorts and sing-alongs driving discovery and engagement, while TikTok, Instagram and Facebook extend the brand’s reach. The property is also moving into new areas of play and entertainment. A Vegesaurs activation on Roblox, created by Freeground, Epic Story Media’s game development studio, has generated more than 200,000 visits in its first four weeks. Epic Story Toys is leading the global master toy programme, with the first toy line launched in Australia in July and further international rollouts planned. The range includes collectables, plush, figures and playsets inspired by the colourful fruit- and vegetable-themed dinosaurs. Publishing through Macmillan, retail activity with partners including Lidl and Okay, and immersive experiences, including a flagship activation in Sydney, are further helping to build Vegesaurs into an integrated 360-degree franchise. Studio 100 International is building on the momentum around Maya the Bee following the character’s 50th TV anniversary in Germany, with celebrations and licensing activities continuing throughout 2026. For half a century, Maya’s values of friendship, freedom, a love of nature and a spirit of discovery have delighted generations. A cross-media campaign launched in mid-February, bringing together original-series memes, influencer collaborations and partner promotions. The social campaign has already generated more than 2m views and increased followers by 30%. German rapper Eko Fresh has released the anniversary track “Maja (Summ Summ Summ)”, tapping into the retro trend and helping Maya reconnect with adults and fans who grew up with the series. That renewed interest is also translating into licensing activity. German toy specialist HABA has launched its first licensed Maya the Bee product line, spanning creative and early-learning toys for the German-speaking market. The wider programme includes a football collection from Derbystar, plush toys from Heunec in exclusive anniversary packaging, a limited-edition Penaten promotion, new apparel from Lobster Lemonade and board games from HABA. Retail visibility has also been boosted by a six-week Maya the Bee point-of-sale display in 50 Vedes stores, commencing in August 2026. A dedicated Roblox experience and a special ZDF programme and campaign in Germany are further extending the anniversary celebrations. For the licensing business, the 50th anniversary demonstrates how a much-loved classic can remain relevant by connecting nostalgia with today’s audiences. The licensing programme will also connect with Arnie & Barney, the CGI adventure comedy set within the Maya the Bee universe. Now in theatres internationally, Arnie & Barney introduces two unlikely new heroes to the world of Maya the Bee. Set within the Maya the Bee universe, the CGI feature follows the hapless ants on an unexpected mission, mixing slapstick comedy, secret-agent adventure and pop-culture references. Aimed at older children and families, the film offers Studio 100 International an opportunity to extend the reach of the Maya franchise to a broader audience while creating new licensing opportunities.

BLE Minecraft

www.minecraft.com | minecraftcp@microsoft.com

Stand A241 Minecraft continues to strengthen its position as one of the world's leading entertainment licensing brands through a diverse slate of collaborations, licensing partnerships, locationbased experiences and entertainment content. The launch of the Hey Dude x Minecraft footwear collection introduced playful designs for both kids and adults. Back-to-school season also saw the debut of the Herschel x Minecraft collection, featuring more than 40 backpacks, lunch kits and accessories. Several limitededition styles sold out within days of launch, available at herschel.com and at various retailers across the US, UK, Europe and Asia. Minecraft also partnered with Dole on a multi-phase global campaign across North America and Europe featuring collectable banana stickers, pineapple tags and exclusive in-game Character Creator items. One of the newest additions to the licensing programme is Punchbowl, which launched Minecraft-branded digital greeting cards, invitations and party products. In Latin America, Fraiche launched the region's first-ever Minecraft fragrance, bringing the brand into the youth fragrance category with a fresh scent inspired by creativity and adventure. Across Central and Eastern Europe, Sweet ‘n Fun introduced a new confectionery programme, while loyalty campaigns with Auchan Poland, Coop Slovakia and Kaufland Czech Republic continue driving retail engagement through collectable promotions. Additional regional launches include exclusive Happy People Minecraft inflatables at Lidl and an X Rocker gaming chair programme debuting through Aldi. Launching 29th September, Minecraft Dungeons II expands the Minecraft universe with an all-new action-adventure experience featuring expanded hero customisation, larger worlds, new gear and weapons, deeper progression systems, and four-player cooperative gameplay. The sequel introduces a wealth of new licensing opportunities across apparel, accessories, toys, collectables, role-play, publishing and promotions. A new roster of heroes, villains, creatures and environments provides fresh creative assets that complement the evergreen Minecraft business while giving partners a major franchise launch to support. Minecraft continues to expand its leadership in location-based entertainment. Minecraft Experience: Villager Rescue, the franchise’s first interactive touring attraction, has now welcomed more than 1m guests worldwide and continues to expand into new cities and markets. Meanwhile, Minecraft Experience: Moonlight Trail, the brand’s first outdoor nighttime adventure, launched successfully in Buenos Aires, Argentina in May 2026, is moving to Santiago, Chile in October 2026, with further expansion planned. Pop-up activations with Merlin Entertainments at Gardaland Resort and Alton Towers Resort theme parks this past summer introduced new ways for families to engage with Minecraft in real-world settings. At the centre of Minecraft’s long-term LBE strategy is Minecraft World, the world’s first fully immersive Minecraft-themed land at a major theme park. Opening in 2027 at Chessington World of Adventures near London, this partnership with Merlin Entertainments represents the most ambitious physical expression of the Minecraft franchise to date. From Mojang Studios, in collaboration with Legendary Pictures, Warner Bros. Pictures and Vertigo Entertainment, the Minecraft movie sequel builds on the first film’s blend of adventure and creativity, expanding the blocky world into a larger, universe, diving deeper into the lore of the Overworld and beyond while maintaining the franchise’s signature humour and accessible tone. With returning creative leadership and a continued emphasis on imagination, survival, and teamwork, the sequel aims to elevate the stakes, broaden its appeal to fans and longtime players, and forge new audiences. In theatres July 2027. Minecraft’s universe is also expanding into streaming. A brand-new animated Netflix series is currently in development. The show will feature original characters and storylines, offering a fresh perspective on the Minecraft world. Launching exclusively on Netflix, the series is expected to captivate new and longtime fans alike.

VISIT THE SEGA TEAM BOOTH A181 AT BLE 2026 www.sonicthehedgehog.com

©SEGA

BLE Paramount

www.paramount.com ukcpmarketing@paramount.com

Stand A121 Paramount, a Skydance Corporation, continues to lead in storytelling and innovation, delivering engaging content for all ages. With a portfolio of iconic and fresh brands and franchises, Paramount Products & Experiences offers opportunities that captivate fans and inspire partners alike. A key focus for Paramount is Teenage Mutant Ninja Turtles (TMNT), with unprecedented investment supporting the franchise as it enters an exciting new era of growth. This commitment is anchored by the World of TMNT, a unified brand and visual identity that brings together more than 40 years of Turtle power across films, series, games, comics, consumer products and experiences. For the first time, fans can explore the complete TMNT legacy, from the original Laird and Eastman comics and beloved ’90s live-action films to recent theatrical hits like TMNT: Mutant Mayhem and beyond. With more than 10 unique iterations of the franchise, World of TMNT celebrates every version of the heroes in a half shell while creating new ways for audiences to connect with their evolving story. The content pipeline is stronger than ever. The highly anticipated sequel to TMNT: Mutant Mayhem arrives in cinemas on 13th August 2027, marking a major milestone for the franchise. Directed by Jeff Rowe alongside co-directors Kyler Spears and Yashar Kassai, the film will see the return of fan-favourite villains Shredder and Krang. The year will also mark the 40th anniversary of the iconic 1987 TMNT animated series, creating further opportunities for anniversary-led activations and products. Looking ahead, Paramount has also announced a liveaction/CG hybrid theatrical release for 2028, while younger fans are being introduced to the characters through Teeny Mutant Ninja Turtles, the CG-animated preschool digital series now available on YouTube. The franchise’s consumer products future is equally exciting. Mattel has been announced as TMNT’s new global master toy partner, bringing fresh innovation across action figures, vehicles, role play, collectables and playsets. New products will launch globally from 2027 in support of upcoming movie releases. In gaming, momentum continues with Teenage Mutant Ninja Turtles: The Last Ronin, a newly announced AAA action-adventure title from Platinum Games and Paramount Games Studio, based on the acclaimed comic book storyline. Looking to the future, Paramount is also preparing for the launch of its newest franchise, K-Pop: The Debut. Produced in partnership with Hybe, the coming-of-age musical drama arrives in cinemas in February 2027 and stars Ji-young Yoo, with a special appearance from global girl group Katseye. Tapping directly into the global K-pop phenomenon, the franchise presents exciting opportunities across music, fashion, collectables and lifestyle categories. SpongeBob SquarePants continues to cement its status as one of the most enduring and recognisable entertainment brands in the world. The beloved franchise remains a powerhouse across content, consumer products and gaming. Fans can look forward to more adventures from Bikini Bottom, with Nickelodeon greenlighting Seasons 18 and 19 of SpongeBob SquarePants and renewing The Patrick Star Show for Seasons six and seven. The new seasons ensure a steady stream of fresh content through 2026 and 2027, keeping the franchise front of mind for audiences around the globe. Beyond content, SpongeBob continues to thrive through major franchise moments and successful licensing programmes. This year marked the inaugural SpongeBob Day on 14th July, which has quickly become a key activation across streaming, digital, gaming and linear platforms, creating new opportunities for fan engagement. Fans can also look forward to new global franchise thematics through to 2029, bringing fresh storytelling and experiences to audiences across multiple touchpoints. Consumer products continue to perform strongly across key categories. Recent highlights include the launch of two new Lego SpongeBob SquarePants sets, including the first-ever adult-focused SpongeBob Lego Icons set, alongside ongoing strength in plush, collectables and novelty products. Retail success stories include Home Bargains’ expanded summer programme and collaborations with brands such as Made by Mitchell, demonstrating the franchise’s continued appeal across all audiences. In gaming, SpongeBob remains a standout performer on Roblox, where Tower Defense continues to rank among the platform’s most successful licensed experiences. With more than 13 years of success and a reputation as one of the world’s strongest preschool properties, Paw Patrol is entering its next chapter following the theatrical release of Paw Patrol: The Dino Movie. The franchise has a strong pipeline of fresh content designed to extend engagement and maintain momentum across the consumer products landscape. New thematics and original hour-long specials planned for 2027 and beyond will deliver fresh stories and adventures for families throughout the year. This includes dinosaur-themed episodes across Seasons 14 and 15, building on the excitement generated by the latest theatrical release and helping to extend its impact beyond the big screen. Off-screen, a new global franchise campaign will launch in 2027, creating additional opportunities for partners and consumers to engage with the brand. Across consumer products, following recent collaborations with Hunter Boots and Puma and a Paw Patrol: The Dino Movie pop-up shop at the Natural History Museum, Paw Patrol will continue to expand across categories, building on the strength of the franchise and creating fresh opportunities for licensing and retail partners. Readers are invited to connect with the Paramount Products & Experiences team at Brand Licensing Europe to explore opportunities across its portfolio, whether filling category gaps on established franchises or partnering on the next generation of breakout brands.

N O I S S I M O R E H YOUR E R E H S ST A R T

Explore cross-category licensing opportunities and visit us at the BLE booth #E160. Contact us: licensing@outfit7.com

BLE Moonbug Entertainment www.moonbug.com | licensing@moonbug.com

Stand B200 What does it take to turn a beloved children’s brand into a lasting part of family life? For Moonbug Entertainment, the answer is knowing where a brand can meaningfully belong. That thinking is already shaping how the company approaches some of its biggest opportunities, including one of its biggest brand moments yet: the global theatrical debut of CoComelon: The Movie in 2027. As children’s entertainment continues to move beyond the screen, the relationship between content, brands and family life is becoming increasingly interconnected. For today’s licensing industry, the opportunity is no longer simply to take a successful entertainment property into as many categories as possible, but to understand where a brand can genuinely add value to the everyday lives of children and their families. Moonbug is taking a focused approach to entering categories and markets, working closely with licensees and licensing agents to build programmes thoughtfully and create the conditions for sustainable growth. That philosophy is increasingly relevant as the traditional licensing model continues to evolve. A successful entertainment IP can now reach families through toys, apparel, publishing, music, audio, live experiences, streaming and theatrical releases. But breadth alone does not necessarily create a stronger franchise. The question, then, is how to extend a brand in ways that feel natural to the families already engaging with it. Moonbug’s digital-first heritage gives the company a close view of how families engage with its brands. The company’s most popular franchises such as CoComelon and Blippi have grown across YouTube, streaming and music platforms, where families can return to their favourite stories, songs and characters throughout the day. This gives Moonbug an understanding of what families return to, as well as the everyday moments parents and caregivers are looking to make easier, more joyful or more engaging for their children. For its partners, that means a more collaborative approach to licensing, one that starts with the needs and behaviours of the audience and considers how a product or experience can reinforce the qualities families already value in a brand. CoComelon provides a strong example of this approach. The global family entertainment brand reaches hundreds of millions of families around the world, with more than 4b average monthly views on YouTube, and spanning across more than 90 countries across music, consumer products, publishing, live experiences and more. But its defining characteristic is not simply its scale. Music is at the heart of CoComelon. Through rhythm, repetition and melody, CoComelon helps young children make sense of the world around them while giving families opportunities to connect. This also makes music a powerful foundation for the franchise’s consumer products strategy. That connection between content and family life also informs what happens beyond the screen. A successful CoComelon product should feel connected to what makes the brand valuable to families, whether that means bringing music into a product, supporting an everyday routine or creating a new opportunity for children and caregivers to learn and play together. The same thinking applies across Moonbug’s brands while allowing each to retain its own identity. Blippi, for example, is built around curiosity and real-world exploration, making children’s fascination with vehicles, machines, places and how things work a natural part of its consumer products strategy. Moonbug’s partnership with Tonies demonstrates what that can look like in practice. CoComelon and Blippi have both extended into audio-only content through Tonies, with the partnership performing across markets including North America, the UK and Germany. For families, it provides another way to engage with familiar characters and stories, while for the brands, it brings them into a different part of the day without losing what made the content resonate in the first place. Ultimately, consumer products can give families another way to enjoy, explore and connect with a brand. Looking ahead, Moonbug’s near-term roadmap is focused on expanding its strongest brands and creating new ways for families to experience them. The next major moment for CoComelon will come in February 2027, when the franchise makes its first global theatrical release. The film will bring JJ, Cody, Nina and their friends to the big screen for a new adventure, with new music, new worlds and deeper emotional storytelling. For the licensing community, the release also creates opportunities across retail and consumer products, while opening the franchise to new audiences. CoComelon already spans YouTube, Netflix, music, live experiences, consumer products and publishing, with expanded distribution footprint in 2027. The theatrical release is one part of a broader effort to give families more ways to engage with Moonbug’s brands. Across the portfolio, the company is continuing to develop partnerships and experiences that build on the qualities families already value, while allowing each brand to grow in its own way. Licensing has always been about extending the relationship between an audience and a brand, and today there are more ways to do that. For Moonbug, the priority is ensuring those extensions remain connected to the reasons families chose the brand in the first place. As the company heads to Brand Licensing Europe 2026, the opportunity is to continue building products, partnerships and experiences around the qualities that make its brands meaningful to families in the first place. For Moonbug, the next generation of family brands will not simply be defined by how many places they appear, but by how naturally they become part of family life.

Please contact licensing@acamarfilms.com

BLE Blue Zoo

020 7434 4111 | www.blue-zoo.co.uk

Stand D134 For retailers and licensing partners looking for the next preschool property with the potential to make a real impact at retail, Mojo Swoptops is rapidly emerging as one to watch. From Blue Zoo Licensing, the team behind the global success of the Blocks Universe, Mojo Swoptops combines strong audience performance with distinctive characters, a high-energy world and a rapidly expanding content and international distribution strategy, creating an exciting opportunity for partners to get involved at an early stage. Despite having only one season on air, Mojo Swoptops has already generated more than 18m BBC iPlayer requests and ranks within the top 15% of CBeebies performers. For a property at this stage of its lifecycle, those numbers are significant. They demonstrate genuine audience cut-through while leaving considerable headroom for future growth. And the content pipeline is already being built to keep that momentum moving. Season 2 has been commissioned and is in production for an early 2027 release, with new high-profile voice talent. Alongside the new series, the BBC has commissioned Mojo’s Machines, a new digital strand for BBC iPlayer and the CBeebies YouTube channel, with five episodes already produced and further instalments coming in Q4. A 22-minute Christmas special is also planned, followed by a strategic Season 2 launch in Q1 2027. For retailers, that creates something particularly valuable: a steady pipeline of fresh content and marketing moments around which consumer products can be built and promoted. Internationally, the story is gathering pace too. Mojo Swoptops is already broadcasting in more than 20 countries, with further territories launching through Q3 and Q4 2026, including France, Italy and Germany. Discussions are also advanced with two major US carriers for a platform launch. This international expansion makes the timing particularly compelling for licensing partners. The property is established enough to demonstrate audience potential, but still early enough for partners to help shape its consumer products strategy and build category leadership. A toy partnership is a key priority as the programme develops. With its expressive characters, fast-moving vehicles, transformation play and imaginative world, Mojo Swoptops offers strong foundations for a toy range and significant potential for play patterns that can extend beyond the screen. With Season 2, new digital content and international exposure building into 2027, there is a clear opportunity for the right partner to establish a strong position early. The opportunity is underpinned by Blue Zoo’s track record. The Blocks Universe – Numberblocks, Alphablocks, Colourblocks and Wonderblocks – has demonstrated how educational content can translate into significant audience engagement and retail success. Across its channels, the brands generate approximately 36m views every day, while Numberblocks delivers more than 24m daily YouTube views worldwide and has more than 36m subscribers. In the UK, Numberblocks is the No. 1 Preschool Learning Toy, with 38% growth across preschool in FY2025, while its US business has delivered 73% year-on-year growth. With more than 50 top-tier licensees internationally, Blue Zoo has the experience and infrastructure to build brands for the long term. For retailers and toy partners, Mojo Swoptops therefore represents an opportunity to get behind a property with proven audience traction, an ambitious content roadmap and rapidly increasing international visibility, while there is still room to help shape the programme. The audience is growing. The content is coming. The international footprint is expanding. Now is the time to get Mojo Swoptops into the hands of children.

BLE

Acamar Films www.acamarfilms.com

Stand E283-4 and E283-3 At Acamar Films, award-winning preschool series Bing is the company’s sole focus, allowing it to give the property and its partners its full attention and support. With trust built over a decade, global relevance across more than 160 territories and timeless storytelling at its heart, Bing is the only preschool IP providing emotional and social tools to help young children get ready for life. The Getting ready for life… It’s a Bing thing! brand campaign has generated over 213m YouTube views and over 10m social views across the UK, Italy and Poland, and recently launched in the Netherlands. The campaign demonstrates how Bing can help young children navigate first experiences, understand unfamiliar emotions and master everyday routines, all of which help prepare them for life’s bigger challenges. For grown-ups, Bing offers a valuable toolkit to support children’s early development, encouraging independence, resilience and creativity. Internationally, Bing is established across Europe and the Middle East with major broadcast partners. Following launches in Mexico and Brazil, Turkish broadcast is due in September, opening a new opportunity to bring Bing’s distinctive approach to emotional learning to families in the region. Acamar has over 67 YouTube channels globally to date, generating over 12.6b lifetime views. Alongside 26 new episodes in pre-production, the company has a rich pipeline of new formats in development. The brand-new Bing: Find and Learn series is now live on YouTube, offering simple, interactive content that encourages children to explore, spot and discover alongside Bing and his friends. Acamar will continue to support the series with regular new releases, while Sensory Time, another brand-new YouTube series, will launch soon, further expanding the ways children can engage with Bing’s world. In June, Acamar launched Again! Again!, a new global public service values channel on YouTube that is gentle, carefully curated and age-appropriate to provide children and their families with a safe environment to enjoy quality programming. Meanwhile, Rainbow Designs is expanding distribution of its Bing toy range into European territories. Spanning plush, plastics, bath, sensory developmental toys and wood, the range is designed to support sensory exploration while encouraging discovery, imagination and connection through play. New publishing and experiential initiatives are also broadening Bing’s reach. September saw the launch of Bing Crinkly Newspapers, with four new cloth book titles offering babies and young children a tactile and engaging first experience of Bing’s stories. New for the summer, the first outdoor cinema events took place across the UK with Adventure Cinema, while a new Bing experience opened at Camel Creek Adventure Park in Cornwall, giving families the chance to enjoy meet-and-greets, mini shows and trails. Looking ahead, Acamar Films is investing in content, campaigns, products and experiences, working closely with its partners to ensure Bing remains relevant, trusted and loved by families around the world, helping children get ready for life.

Jazwares

020 3598 5119 | www.jazwares.com

Stand C181 Squishmallows continues to evolve from the world’s leading plush brand into one of the licensing industry’s most successful and culturally relevant lifestyle properties. Since launching in 2017, the brand has become a global phenomenon, with more than 600m plush sold worldwide and distribution across more than 60 countries. Today, Squishmallows connects with a multi-generational fanbase spanning Gen Alpha, Gen Z and adult collectors, driven by its distinctive characters, collectability and strong sense of community. 2026 marks another significant year, with continued expansion beyond plush into entertainment, beauty, fashion and lifestyle. The announcement of a Squishmallows movie from Amazon MGM Studios marks a major new chapter, introducing the brand’s characters and world to an even broader global audience. Looking ahead to 2027, Squishmallows will celebrate its 10th anniversary with new product launches, special-edition collaborations, marketing campaigns, retail activations and fan experiences, creating significant opportunities for the brand and its licensing partners. Beauty is an exciting growth category. This summer, Squishmallows partnered with Dr. Pawpaw on a first-of-its-kind Beauty Mystery Bag, followed by the Squishmallows x Troublemaker makeup collaboration, launched with an immersive event at Superdrug Westfield White City. The range will launch in Germany and the Netherlands with Müller and Etos respectively before the end of the year. Excitement is also building around the UK launch of Blue Meadow fragrance in October, supported by significant marketing, events and influencer activity. Retail remains central to Squishmallows’ success, with a strong presence across major UK retailers including Tesco, Sainsbury’s, Asda, John Lewis, Next, B&M, Smyths and The Entertainer. Collaborations across fashion, food, publishing and collectables including Puma, McDonald’s Happy Meal programme, Panini, Pez, The Oodie and Go Girl, continue to expand the brand’s cultural reach. Following the Squishmallows takeover of Go Girl, its first standalone monthly magazine with Egmont went straight to No. 1 in the pre-teen category. Alongside Squishmallows, Jazwares UK will showcase its growing portfolio of Japanese character brands, acting as the UK licensing agent for Spiralcute and its properties Chiikawa, Mofusand and Koupen Chan. The team has already secured cross-category licensing deals spanning apparel, bedding, home, stationery and accessories, with further opportunities available across the UK. The properties will be showcased on the Jazwares booth at BLE 2026, where the team will seek new best-in-class licensees and partners. Created by Japanese illustrator Nagano, Chiikawa follows Chiikawa, Hachiware and Usagi through life’s little challenges and triumphs, combining cuteness, humour and emotion with themes of resilience and friendship. Mofusand, created by illustrator Juno, originated on social media and features mischievous cats in adorable, unexpected scenarios. Koupen Chan, created by Rurutea, is an adorable baby emperor penguin spreading positivity through simple words of encouragement. Together, the portfolio demonstrates Jazwares UK’s ambition to bring distinctive, character-led properties to new audiences and licensing opportunities.

BLE EXG Pro Info@exgpro.com

Stand D179 As EXG Pro heads into the final months of 2026, the business continues to build on its reputation for creating officially licensed products that combine character, collectability and everyday functionality. This year sees the launch of an exciting new brand alongside the continued growth of its established flagship range, Cable Guys. Across both, the focus remains the same: creating products that put the 'FUN' in functional. Peekos is a brand-new range of licensed nano phone holders that combine collectability, character and everyday functionality, with miniature characters designed to hold your phone. Launching this year, Peekos taps into the growing demand for affordable, impulse-led collectables while offering something different from traditional blind-box-inspired products. Its biggest point of difference is the packaging: a specially designed peekable window lets fans choose whether to keep their character a mystery or take a look before they buy, capturing the thrill of the unexpected without leaving anything to chance. Every Peeko is designed with the same attention to detail EXG Pro brings across its portfolio, from sculpt and paint finish to pose and expression, built to be displayed as well as used. The nano format and accessible price point also make it a natural fit for gifting occasions and impulse purchase moments. The initial line-up features a compelling mix of licences with broad appeal across family and kidult audiences, including Fortnite, Universal Monsters, KPop Demon Hunters, Star Wars and Minecraft. With highly recognisable characters across the range, Peekos is designed to encourage collecting, repeat purchases and discovery. Alongside the launch of new products, Cable Guys remains a cornerstone of the EXG Pro portfolio. The established, award-winning range has built its reputation by bringing together recognisable character design and everyday functionality, with fully poseable figures designed to hold phones and gaming controllers. With a strong track record across a wide range of licences, Cable Guys continues to demonstrate the enduring appeal of functional collectables. Its distinctive designs, broad character offering and functionality have helped establish the range as a trusted name among retailers, licensees and fans. With characters from major new licences, including Universal and Crunchyroll, in development, Cable Guys is set for continued growth. Further additions across the existing portfolio will continue to expand the range into 2027, keeping Cable Guys a key focus for EXG Pro in the year ahead. The two ranges open complementary opportunities across the store: Cable Guys for dedicated character-led displays and gifting fixtures, and Peekos for impulse locations and collectable-focused merchandising, with multiple characters encouraging consumers to build their own Peeko line-up. Stocking both also gives retailers a way to engage fans at different price points and moments in the shopping journey. With further licences and new characters planned across the portfolio, this represents an exciting year ahead for EXG Pro, with strong potential across the collectable, gifting and kidult markets. Take a peek at what's next from EXG Pro and discover the new Peekos range.

Sega

soebrandlicensing@sega.co.uk

Stand A181 Sega will present its major franchises at BLE 2026, highlighting the legacy and future developments of Sonic the Hedgehog, Persona, Angry Birds and Total War. Sonic the Hedgehog celebrates its 35th anniversary in 2026, supported by a strong pipeline of gaming titles including Sonic Frontiers, Sonic X Shadow Generations and the recently released Sonic Racing: CrossWorlds, with further releases on the horizon. Beyond gaming, the franchise continues to attract high-profile brand collaborations, including partnerships with Wendy's, Crocs and McLaren Racing, demonstrating Sonic's broad consumer appeal across categories. On the entertainment front, a fourth theatrical film is scheduled for release in March 2027, and a multi-year partnership with the International Olympic Committee (IOC) further elevates the brand's global presence, making Sonic the Hedgehog a premier licensing opportunity in 2026 and beyond. Marking 30 years, the Persona series remains a critically acclaimed JRPG focusing on youth with supernatural abilities, school life and rich storytelling. The franchise's prominence is reinforced by recent acclaim for Atlus’ Metaphor: ReFantazio and the upcoming releases of Persona 4 Revival and the highly anticipated Persona 6. Angry Birds is one of the most downloaded and recognisable mobile gaming brands globally, with over 5b downloads. The franchise spans games, animated series and a successful theatrical movie franchise, with a third film instalment launching in December 2026. With its universally appealing, humour-driven characters, Angry Birds offers strong cross-category licensing potential. Total War offers a blend of turn-based strategy and tactical battles, spanning historical and fantasy settings, engaging fans for over 25 years. With Total War's Rome II and Medieval III in development, the next era of Creative Assembly studio flagship’s franchise is just beginning and offers untapped licensing possibilities. For collaboration opportunities with Sega, please visit the Sega booth at BLE or contact the team at the email address above.

WOODEN THEATRES

BOOKNOOK & DIORAMA

BLE National Railway Museum licensing@sciencemuseum.ac.uk

Meeting Table D285-3 The National Railway Museum is heading to Brand Licensing Europe with an exciting new opportunity for manufacturers, publishers and retailers looking for the next great children's range. Ahead of the 200th anniversary of Stephenson's Rocket in 2029, the museum is unveiling a brand-new children's licensing style guide built around one of the most remarkable stories ever told. The theme is simple: Rocket: The Engine That Changed the World. For many children, Rocket looks like a curious old steam engine. In reality, it is the machine that helped launch a revolution. Its success at the Rainhill Trials proved that railways could transform travel forever, opening the door to a new age of speed, innovation and possibility. It is a story packed with British invention, competition, big personalities and world-changing ideas, making it a natural fit for children's products and storytelling. To bring that story to life, the National Railway Museum has commissioned illustrator Wesley Robins to create an entirely new visual identity for young audiences. His vibrant, character-led artwork combines historical inspiration with humour, adventure and excitement, creating a style that feels fresh, contemporary and full of energy. The result is far more than a collection of illustrations celebrating British heritage. It is a world that children can explore. Through engaging characters, colourful scenes and imaginative storytelling, the style guide transforms Rocket from a museum exhibit into the hero of an epic adventure. Designed for categories including toys, games, publishing, clothing, stationery and more, the guide gives licensees access to a unique blend of authentic heritage and child-friendly creativity. At a time when parents are increasingly looking for products with real stories behind them, Rocket offers something genuinely different: a tale of engineering, curiosity and achievement that still inspires nearly 200 years on. For the National Railway Museum, that is what makes Rocket so special. This is not nostalgia for nostalgia's sake. It is the story of a breakthrough that changed the world, retold for a new generation through products that can entertain, inspire and spark curiosity. And that feels every bit as exciting today as it did in 1829. Those interested in discussing opportunities to become a Rocket licensee can book a meeting with the Science Museum Group licensing team at Brand Licensing Europe.

Posh Paws International 01268 567317 | www.poshpawsinternational.co.uk sales@poshpawsinternational.co.uk

Stand B234 Following successful plush sales during its first year, Posh Paws and its parent company, Whitehouse Leisure International, expanded Kawaii Kuties into new toy and gifting categories. These include trendled squishy and squeezy toys, blind-box and capsule collectibles, keychains, electronics, home & giftware and sports toys, with more than 7.5m units sold worldwide. This continued momentum for the brand led Posh Paws to launch a licensing programme and subsequently appointing key licensees across core product categories, including Canenco for stationery, arts & crafts and cosmetics, and more recently John Toys for summer toys and fashion-led arts & crafts. Both licensees are working on regular new product developments, further expanding the Kawaii Kuties offering. To showcase the brands versatility to new licensing partners, Posh Paws has developed a fantastic collection of cute characters, eye-catching designs, trend-led and seasonal style guides that show licensees how Kawaii Kuties will work across new product categories that they are not already partnering on and for any licensee that has already seen success in products that are inspired by the Japanese and kawaii influence. Through Posh Paws and its growing network of licensees, Kawaii Kuties now has a presence across retailers in the UK and key European markets as well as North America, the Middle East and Australia, demonstrating the brand’s strong global appeal to both retailers and prospective licensees. Posh Paws consistently support Kawaii Kuties at retail and on social media, regularly collaborating with partners to create fun, engaging content that taps into the brands global appeal and on-trend style. Examples have included a six week summer holiday window installation at Hamley’s toy shop on Regent’s Street. At HMV, Posh Paws invest in yearly dedicated in-store space through high impact FSDUs, digital screen advertising, social media activity and gift guide features, to maintain the pop-culture brand in one of its core retail destinations that has supported Kawaii Kuties since launch. Kawaii Kuties social activity has included digital marketing campaigns targeting TikTok and Meta platforms and collaborating with leading teen and family TikTok influencers to create fun and engaging content reaching over 12.5m consumers, generating a buzz for the brand that Posh Paws will maintain with more investment. At BLE, Posh Paws welcomes retailers to book appointments and be the first to see all their fantastic new and trending plush, toys and gifts that will be launching for 2027 as well as exploring all the exciting licensing opportunities available with the brand.

BLE

Outfit7

media@outfit7.com

Stand E160 Outfit7 is deepening its consumer products push behind Talking Tom Heroes: Suddenly Super, expanding both the scope of its toy line and the international footprint of the property as the animated series reaches new markets and platforms. The official Talking Tom Heroes: Suddenly Super toy line, developed in partnership with Spider International Business Development, is built around the characters, stories and superhero world of the series. Spanning action figures, vehicles and plush, the range extends the show beyond the screen, giving kids a physical way to engage with a world they already know from television. The current collection includes 4-inch and 7-inch action figures, vehicle sets, plush toys and Talkback Plush. The latest expansion introduces a smaller format: 2-inch figures across eight character styles, including Talking Becca, Talking Ginger and Gordon the Great, alongside mini vehicles inspired by Talking Tom, Talking Angela, Talking Ben and Talking Hank. The smaller scale lowers the barrier to collecting, making it easier for kids to build out a full cast of characters over time and fold them into everyday play alongside the existing range. For Outfit7, the appeal goes beyond price point or shelf presence. The company has positioned its toy strategy around giving kids room to extend the show's narrative themselves, building their own combinations of heroes, inventing new scenarios and shaping stories beyond what airs on screen. It's an approach that treats the toy line less as merchandise tied to the series and more as an extension of it. That strategy is playing out geographically as well as creatively. Distribution of the Talking Tom Heroes: Suddenly Super toy line will be supported through regional partners, including PSI Group in the United States, Character Options in the United Kingdom and BOTI in Germany and the Benelux. Partnerships of this kind are central to how Outfit7 is scaling the property, allowing it to adapt distribution and licensing market by market while keeping the programme positioned for long-term growth rather than a single licensing cycle. The toy expansion also reflects broader momentum behind the series. Talking Tom Heroes: Suddenly Super currently airs on Cartoonito in Italy, BBC CBeebies in the UK and ABC Kids in Australia, with additional broadcast partners internationally. In 2026, the property extended beyond television for the first time with Talking Tom Heroes: Suddenly Super On The Big Screen, a theatrical release across Europe, marking one of the most active periods yet for the property outside its core animated format. While the broader Talking Tom & Friends brand continues to engage audiences of all ages around the world, Talking Tom Heroes: Suddenly Super was developed specifically for younger audiences, with storylines centred on courage, teamwork, resilience and imaginative adventure. Outfit7 has framed the year ahead around continuing that trajectory: growing the toy line further, extending the property's international distribution and opening new opportunities for licensees and retailers to participate in the Talking Tom Heroes: Suddenly Super consumer products programme.

Winning Moves

020 7298 9515 | www.winningmoves.co.uk | sales@winningmoves.co.uk

Stand B224 Winning Moves is heading into its first Brand Licensing Europe show as an exhibitor, with a key focus on innovation, trend-driven development and world-class licensing as it expands its 2027 portfolio. With major new launches across Shrek, Sonic, Harry Potter, Frozen and Marvel, alongside the ongoing success of its World Football Stars property, Winning Moves hopes to demonstrate how its brands remain at the heart of global pop culture. Its range of World Football Stars games continues to be one of the company’s strongest performers, fuelled by a summer of football fever and the evergreen appeal of the sport. Many thousands of Top 200 World Football Stars Top Trumps packs have flown off the shelves, with the range available in around 3,500 UK retail outlets across spring/summer. This momentum positions World Football Stars as a standout evergreen brand with huge potential for collaboration, whether through retail exclusives or promotional and licensing partnerships. With football fandom firmly established, Winning Moves is actively welcoming conversations with partners looking to tap into this high-energy, high-reach property. At BLE, the spotlight will also fall on Winning Moves’ expanding 2027 licensed slate. Shrek is set to be one of next year’s hottest entertainment brands, and Winning Moves is backing it with a full suite of products and merchandising options: Top Trumps, Top Trumps Match and a Top Trumps Puzzle. Frozen, another significant franchise expected to dominate consumer interest, will be represented across Top Trumps, Top Trumps Match, Top Trumps Dash and Top Trumps Goddit. Meanwhile, Marvel fans can look forward to Avengers Doomsday Top Trumps, Doomsday Top Trumps Match and Spider-Man Top Trumps Dash. These brands are primed to be the key draws in 2027, and Winning Moves is positioning itself at the centre of that excitement. Innovation remains a defining pillar of the company’s strategy. Its newest launch, Top Trumps Dash, is a fast and competitive race to the finish. This new gameplay format continues to evolve across new licences. Goddit, too, is expanding rapidly following a great consumer response, with new 2027 licences adding fresh energy to a brand that blends fast-paced gameplay with classic Top Trumps DNA. These innovations demonstrate Winning Moves’ continued commitment to evolving its portfolio. As a classic global brand, Top Trumps continues to resonate across generations. Winning Moves is using BLE to celebrate that heritage while also looking ahead, inviting licensors, retailers and collaborators to explore new opportunities to grow the brand even further. Whether through co-branded editions, retail exclusives or strategic partnerships, the company is open to conversations that build on Top Trumps’ legacy and expand its reach across Europe and beyond. Visitors to BLE will be able to preview all new launches and discover how Winning Moves continues to combine innovation, licensing strength and accessible price points to drive category growth. The company looks forward to welcoming partners and showcasing the next chapter of its iconic brands.

BLE WildBrain CPLG hello@cplg.com

Stand B171 With a growing global footprint and deep local market expertise, WildBrain CPLG is accelerating cross-category licensing programmes and immersive location-based entertainment experiences worldwide for its extensive brand portfolio. Headlining the slate are WildBrain’s iconic franchises Strawberry Shortcake, Teletubbies and In the Night Garden. As the Teletubbies prepare to celebrate 30 years of Big Hugs in 2027, the colourful quartet is set to captivate fans with a vibrant global programme of anniversary celebrations. With a unique ability to connect with preschoolers, parents and a growing adult fanbase, the Teletubbies continue to thrive as both beloved children’s characters and global pop culture icons, offering partners a playful canvas for creativity, spanning consumer products and experiences, fashion and lifestyle collaborations, and content. Meanwhile, Strawberry Shortcake is in an exciting new era with a refreshed CG classic look, new digital content and growing licensing momentum across categories, including food and beverage, fashion, toys and collectables. Strawberry Shortcake continues to resonate with Gen Z fans and millennial parents and their kids, who have embraced the brand’s optimistic spirit and signature sweetness, as “cottagecore” captures consumer interest. The WildBrain franchise booth (#E173) will spotlight the upcoming “Berry Bake Shop” theme, launching autumn 2027. Building on the friendship-focused spirit of the current “Purrfect Pets” campaign, Berry Bake Shop celebrates the connections made while sharing a sweet treat, as the brand heads towards its 50th anniversary in 2028. They join WildBrain CPLG’s dynamic roster of partner brands, including Peanuts; Dr. Seuss Enterprises’ The Cat in the Hat, How the Grinch Stole Christmas! and Oh! The Places You’ll Go!; SEGA’s Sonic the Hedgehog and Angry Birds; Sanrio’s Hello Kitty and Friends; Mercis Bv’s Miffy and Friends; Sony Pictures Entertainment's Ghostbusters and The Legend of Zelda Movie; and Amazon MGM Studios’ hits The Summer I Turned Pretty, Off Campus and Wednesday. The line-up is further strengthened by Supercell’s powerhouse gaming titles Brawl Stars and Clash franchises; Miraculous Corp’s Miraculous: Tales of the Ladybug & Cat Noir; Spin Master’s Unicorn Academy, Rubik's and Tech Deck; Hasbro’s Peppa Pig, My Little Pony and Transformers; Playmobil; Fuggler by Libertas Brands; and Sesame Workshop's Sesame Street. WildBrain CPLG’s lifestyle portfolio includes the prestigious Van Gogh Museum, world-renowned universities Yale and Harvard, cultural icon Casa Batlló, Kikkoman, Perfetti Van Melle’s Chupa Chups and Mentos, and Master Lock.

PMS International

01268 505 050 | www.pmsinternational.com | sales@pmsplc.com

Stand A231 PMS International is heading to Brand Licensing Europe 2026 with a growing portfolio of original character brands, showcasing Elves Behavin’ Badly, The Boo Crew and, for the first time at BLE, its newest character property, The EggVenturers. Since launching in 2017, Elves Behavin’ Badly has grown from a seasonal product concept into an established Christmas brand, reaching families across the UK and more than 40 countries worldwide. At its heart is a simple idea: making the countdown to Christmas more memorable through fun, imagination and, of course, a little mischief. Led by Elfie and Elvie, alongside Rudie and an expanding cast of characters, Elves Behavin’ Badly combines distinctive personalities, storytelling and an extensive product range. Its strong identity and consumer recognition provide an exciting platform for continued growth across new products, content, territories and licensing opportunities. Also taking centre stage at BLE will be The Boo Crew, PMS International’s character-led Halloween brand. Featuring a colourful cast including Percy, Polly, Skelly and Skellabella, alongside new characters Trixie Spellwell and Franklin, The Boo Crew brings personality, humour and spooky fun to Halloween. With distinctive characters and a growing product range, the brand offers plenty of potential to develop through new categories, content and licensing partnerships. BLE 2026 will also introduce visitors to PMS International’s newest original character property, The EggVenturers. Created to bring a fresh character-led approach to Easter, The EggVenturers is built around adventure, friendship and discovery, with a distinctive cast of characters, each with their own personality and story to tell. Combining colourful storytelling, fun and imagination, the brand introduces a new world designed to grow through new characters, stories and adventures. With opportunities across toys, gifts, publishing, content and licensing, The EggVenturers provides an exciting new platform for retailers and potential licensing partners. Together, the three brands demonstrate PMS International’s continued investment in developing its own character-led intellectual property. Combining more than 55 years of product development, sourcing and retail experience with original characters, storytelling and brand building, PMS International is creating distinctive properties with opportunities to grow across products, categories and international markets. At BLE 2026, the team will be looking to meet retailers, licensees and potential partners interested in discovering the brands and exploring opportunities for future growth.

BLE Pokémon

londonpartnerships@pokemon.com

Stand C171 Global phenomenon Pokémon is celebrating its 30th year in style with a spectacular programme of activity to delight and connect with its huge and diverse fanbase. Circana’s Global Top Toy Property of the Year, and also the UK’s No. 1 toy property, continues to enjoy robust growth, in no small part thanks to its exceptional range of toys, games and collectables which offers something for everyone across varied lines and price points. Jazwares is celebrating 30 years of Pokémon with a strong line-up of innovation across action figures, collectables and plush. Latest releases include Battle Action Pikachu, an interactive 12” figure featuring more than 100 reactions, authentic sounds, touch sensors and a light-up tail attack. Pokémon Battle Disc Showdown introduces a new way to play with Pokémon 2” Battle Figures, with fast-paced, head-to-head gameplay as players launch their Pokémon Battle Discs into the arena and compete to knock out their opponent. Pokémon Squish-a-Longs playsets bring 1” mini Pokémon characters into detailed, portable environments inspired by the Pokémon world, with the Pokémon Center and Camp Pokémon Playsets. New Pokémon Select 6” articulated figures include Mega Lucario, Blastoise and Incineroar, while the best-selling 8” plush range welcomes Glaceon, Mareep and Buneary for the first time, alongside fan favourites Pikachu and Bulbasaur. For a limited time only, fans can pick up items from a special range created in celebration of 30 years of Pokémon, including pastel plush of fan-favourite characters Pikachu, Espeon, Vulpix and Morpeko, alongside 3” Glitter Figures of Pikachu, Gengar, Umbreon and Morpeko, plus Battle Figure multipack including Pikachu, Pichu, Jigglypuff, Mew and Mewtwo. The new Pikachu Puppetronic from Wow! Stuff has been flying off shelves. A RealFX model featuring over 120 sound and action combinations, it delivers an immersive array of actions including a realistic moving mouth, blinking eyes, expressive dual-motion ears and glowing cheeks. Following the extraordinary response to the first Lego Pokémon adults sets launched earlier this year, August saw the release of three new sets featuring iconic Pokémon, including Arcanine, Rayquaza and Munchlax as well as the announcement of Lego Pokémon minifigures and the new Lego Pokémon Iconic Trainer Moments Poké Ball, featuring for the first time three Pokémon Trainer minifigures and figures for Pikachu and Eevee. And fans can dive into interactive screen-free play with 12 new Lego Pokémon Smart Play interactive sets for children. Fan-favourites Pikachu, Bulbasaur, Charmander, Eevee, Mew play back and fans can unlock new ways to bond, train, nurture and battle through Lego Smart Play. New retail spaces brought these toys and more to consumers with a permanent Pokémon destination at Hamleys’ Regent Street flagship store, and another hugely successful pop-up at Selfridges. Pokémon Trading Cards – Toy of the Year 2025 at January’s Toy Industry Awards – continue to launch exciting new expansions, including July’s Mega Evolution—Pitch Black, in which a new level of mysterious power rises from the depths of darkness; and September’s 30th Celebration which contains all foil cards and introduces an all-new card rarity, Futuristic rare, featuring new visuals illustrated by the renowned Japanese artist Yoshirotten. With even more exciting activity due in 2026 as the 30-year celebrations conclude, it’s looking like another sensational year for this innovative and iconic leader in entertainment.

Universal

020 3618 8360 | www.universalpictures.com

Stand A171 At Brand Licensing Europe 2026, Universal is showcasing a portfolio spanning beloved global franchises, timeless icons and the next generation of entertainment – creating new ways for partners to connect with audiences through stories that resonate with fans of every age. As the company expands its global footprint, including plans for its first-ever European theme park and resort in Bedford, England, Universal is unlocking more ways for fans to engage with its iconic brands through products, experiences and retail around the world. Leading this year's showcase is the continued expansion of DreamWorks Animation's Shrek franchise, with Shrek 5 set to debut in 2027 and the upcoming theatrical release of Donkey in 2028, further extending one of the world's most beloved animated universes. The slate also includes Universal Pictures' live-action adaptation of How to Train Your Dragon 2, arriving in 2027, while preschool powerhouse Gabby's Dollhouse continues its growth trajectory following its successful theatrical debut, supported by new content and brand extensions designed to accelerate expansion into new categories. Universal's action and adventure franchises remain cultural powerhouses. Jurassic World captivates dinosaur fans across generations, while Fast & Furious races toward its next milestone, with anticipation building for Fast Forever in 2028, alongside additional content in development, including a new TV series. The portfolio is further strengthened by some of the world's most recognisable entertainment brands. Miami Vice returns to the spotlight as one of popular culture's most influential franchises, with a new theatrical film in 2028 set to introduce its signature blend of action, style and attitude to a new generation. Illumination remains home to some of the world's most beloved franchises, with new storytelling on the horizon that builds on its portfolio of animated worlds and keeps audiences engaged across generations. Felix the Cat is being reimagined for today's fashion and lifestyle consumer, while Where's Wally? looks ahead to its milestone 40th anniversary in 2027, celebrating four decades of inspiring discovery and play. Additionally, Universal's celebrated horror portfolio is entering a new era of fandom. From the iconic Universal Monsters to modern horror favourites and the return of legendary properties such as The Mummy, Universal is creating new ways for fans to engage with stories that resonate across generations.

CREATE. Explore. Survive.

For licensing opportunities, please contact MinecraftCP@Microsoft.com © 2026 Mojang AB. Minecraft, the Minecraft logo, the Creeper logo and the Mojang Studios logo are trademarks of Microsoft Corporation.

BLE Pyramid International 0116 284 3640 | www.pyramidinternational.com sales.support@pyramidinternational.com

Stand D162 Pyramid International returns to Brand Licensing Europe 2026 with a showcase centred on expanding best-selling licences into exciting new product formats. Visit the team at Stand D162 to discover the latest additions across stationery, gifting, drinkware, accessories and homeware. The Licensing Awards-nominated KPop Demon Hunters range continues to grow with the addition of Junior and Pocket Backpacks as well as further expansion across stationery and drinkware. A new Winnie the Pooh collection for the 100th anniversary also brings nostalgic appeal to Luxe Notebooks, smooth gel pens, stationery sets, drinkware, home and luggage accessories. Visitors will find the launch of Toy Story 5 alongside evergreen titles Harry Potter, Stitch, Minecraft and The Legend of Zelda across ready-for-retail formats including Wiggle Pen and Erasable Gel Pen CDUs. Designed to encourage impulse purchases and maximise countertop space, these display-ready formats help retailers create impactful licensed destinations while making the most of available selling space. Brand-new in gifting includes mystery bags, luggage accessories and homeware sets. There’s also the officially licensed matching clock & canvas set, storage cube, wall sticker, desk cubes and floormat (subject to licence). Alongside this, visitors will be able to explore Pyramid's expanding UK Print on Demand offering across wall art and apparel, providing retailers with greater flexibility and faster access to best-selling licensed designs. Supported by one of the largest licensing portfolios in the industry, in-house design expertise, UK Print on Demand capabilities and comprehensive display and category management solutions, Pyramid International continues to help retailers create licensed ranges that perform.

Warner Bros.

020 7984 6116 | www.warnerbros.co.uk

Stand B121 Warner Bros. Discovery Global Consumer Products (WBDGCP) returns to Brand Licensing Europe 2026 with one of the world’s most powerful entertainment portfolios, showcasing how its iconic brands continue to evolve through compelling storytelling, innovative partnerships and enduring fan engagement. With a strategy focused on the power of storytelling and long-term brand building, WBDGCP continues to create new opportunities for licensees and retailers by combining beloved classics with the next generation of entertainment franchises. Harry Potter remains a key priority as the 25th anniversary of Harry Potter and the Philosopher’s Stone combines with heightened anticipation for the forthcoming HBO Original television series, creating fresh momentum for one of the world’s most successful entertainment franchises. Animation is another major area of focus, with an expanding slate of feature films including Bad Fairies and The Lunar Chronicles, alongside continued innovation across evergreen, much-loved brands. Scooby-Doo enters an exciting new era with Scooby-Doo: Origins, a live-action animated series designed to engage older children, teens and Gen Z audiences, while Tom and Jerry and Looney Tunes continue to deliver strong licensing opportunities across multiple categories. DC also remains central to the portfolio, with the evolving DC Studios slate creating exciting opportunities for partners, while The Lord of the Rings celebrates the 25th anniversary of the iconic first film in Peter Jackson’s landmark film trilogy, reinforcing its enduring appeal with fans worldwide. Warner Bros.’ growing horror portfolio also continues to build momentum, driving demand across collectables, apparel, home, gaming and immersive experiences. Visitors to Brand Licensing Europe 2026 are invited to meet the Warner Bros. Discovery Global Consumer Products team to discover the latest developments across its world-class portfolio and explore new opportunities for licensing, retail and consumer engagement.

2027 HIGHLIGHTS FROM GLOBAL BESTSELLER TO TV PHENOMENON.

MEET THE MIGHTY VEGESAURS!

FOOTBALL FEVER MEETS GHOSTLY FUN.

© 2026 Cartobaleno – Treehouse Republic

“CHILL OUT, ZEUS!” © 2026/2027 die film gmbh, ARD/HR

ANCIENT MYTH. NEW STORYTELLING.

5‘

© Media Valley – Belvision – RTBF – 2026

100 x

Licensed by

© 2026 Cheeky Little Media Pty Ltd.

Fruits and vegetables were never so much fun

MEET US AT BLE

HALL 1, D155 WHERE THE ENTERTAINMENT IS

licensing@studio100int.com | studio100international.com

BLE Red Robin Design elian.bernon@redrobindesign.be

Stand B233 At Red Robin Design, licensing is at the heart of what we do. Specialising in licensed school and gift products, we are constantly looking for new ways to transform popular brands into products that are not only functional, but also exciting, creative and memorable. As a proud Minecraft licensee for bags and stationery, we have had the opportunity to bring one of the world’s most recognisable gaming brands into the everyday lives of fans. But we wanted to take the experience one step further. We asked ourselves: How can we make the world of a licence something fans can actually build and experience themselves? The answer was Kito-Art. Kito-Art is our new DIY concept, combining creativity, construction and collecting in a unique range of laser-cut wooden kits. Each kit consists of precisely laser-cut wooden sheets that can be assembled into detailed dioramas and wooden theatres. Rather than simply purchasing a finished product, Kito-Art invites fans to become part of the creative process. The building experience becomes part of the product itself, allowing consumers to recreate their favourite worlds and characters while developing something they can proudly display. This approach creates a different kind of connection between fans and the licences they love. It combines the satisfaction of building with the excitement of collecting and displaying. Our Minecraft collection is the perfect starting point for this new concept. The creative, block-based nature of Minecraft naturally lends itself to construction, making it an ideal match for a hands-on DIY experience. Through Kito-Art, fans can step beyond the traditional world of licensed merchandise and explore Minecraft from a completely different perspective. Instead of simply using a Minecraft product, they can build their own piece of the Minecraft universe. For us, this represents an exciting evolution of our existing Minecraft business. Our bags and stationery collection brings the brand into everyday school life, while Kito-Art allows fans to experience the creative and immersive side of the licence at home. At Red Robin Design, we believe successful licensing is about more than simply placing a character or logo on a product. It is about understanding what makes a brand special and finding new ways for consumers to interact with it. Kito-Art gives us the opportunity to do exactly that. The concept also opens the door to a wide range of future licences. Our ambition is to bring exciting worlds, characters and stories to life through detailed, buildable experiences while maintaining our focus on quality, creativity and accessibility. We see Kito-Art as a platform for expanding our licensing portfolio and creating products that sit at the intersection of entertainment, creativity and display. We are excited to present this next chapter of Red Robin Design at Brand Licensing Europe (BLE) in London. Visitors to our booth, B233, will be able to discover the new Kito-Art DIY collection and see how we are taking licensed products in a more immersive direction. Of course, we will also be showcasing our established Minecraft bags and stationery collections, demonstrating the breadth of our existing Minecraft offering and our experience as a trusted licensee. Whether you are looking for new opportunities in school and stationery, gift products or innovative ways to bring a licence to life, we would love to meet you. Visit Red Robin Design at booth B233 at Brand Licensing Europe and discover how we are turning licensed worlds into products you can build, experience and proudly display.

Epoch Making Toys 020 8049 1377 | www.sylvanianfamilies.com | sflicensing@epochmakingtoys.com

Stand C125 Sylvanian Families will exhibit at Brand Licensing Europe for the first time this October, as Epoch invites potential partners to discover new opportunities to extend the much-loved brand into new parts of everyday life. Building on more than 40 years of heritage and international success, Sylvanian Families has become a world loved by generations. Its distinctive design, collectability and enduring themes of family, friendship, nature and community continue to resonate with children and families, alongside a growing audience of adult fans and collectors. BLE will provide an opportunity for Epoch to share its broader ambitions for the brand and begin conversations with potential licensing, retail and collaboration partners. Epoch is keen to explore lifestyle partnerships and creative collaborations for adult fans and collectors, alongside opportunities across children’s and family products. Epoch looks forward to meeting partners with ideas for extending the Sylvanian Families world in ways that reflect the brand’s warmth, distinctive aesthetic and enduring appeal. Brand Licensing Europe provides an opportunity to introduce more people to the wider world of Sylvanian Families and explore how the brand might be experienced in new and meaningful ways. Epoch Making Toys is looking forward to meeting potential partners who understand what makes Sylvanian Families special and can bring complementary ideas, creativity and expertise. Epoch’s ambition is to build thoughtful, long-term partnerships that broaden engagement with the brand while protecting the qualities that have made it loved for generations.\ Visitors to the Sylvanian Families stand will be able to discover more about the brand’s international heritage and multi-generational audience and explore opportunities to bring its world to life through new products, partnerships, collaborations and retail experiences. Licensing, retail and collaboration partners are invited to visit Sylvanian Families at Stand C125 during Brand Licensing Europe or contact sflicensing@epochmakingtoys.com to arrange a meeting.

BLE

Rocket Licensing

020 720 76241 | www.rocketlicensing.com | charlie@rocketlicensing.com

Stand A205 A major aim of the European Space Agency (ESA) is to inspire explorers of all ages to uncover the mysteries of space. A licensing programme that includes toys that both entertain and educate is a great way to support that aim. The European Space Agency (ESA), dedicated since 1975 to the peaceful exploration and use of space, plays an important part in our understanding of both our universe and our place in it. It’s also a brand with an amazing ability to educate, entertain and encourage creativity – which it has done, inspiring apparel, books, prints and, inevitably, toys – but toys that stand out because they are inspired by real-life scientific research. Take, for instance, the award-winning (Toy Fair Hero Award earlier this year) ESA collaboration with toy and playset giant Playmobil – and in particular the Mars Research Rocket. Combining the design skills of Playmobil and the scientific expertise of ESA, the kit brings Mars exploration to life, featuring two astronauts, a research rocket and exciting sample-collection missions on the Red Planet. The rocket features a modular design: it can be extended or shortened, depending on the mission, and docks onto a mobile landing platform that serves as a base station on Mars. Toys, along with many other products available or planned, are the result of an ongoing licensing programme managed by independent licensing agency Rocket Licensing and supported by exciting style and trend guides referencing such assets as photographs, mission patches, stunning graphics, logos and more. Other toys have included a Lego International Space Station and the Barbie version of Samantha Cristoforetti, an ESA astronaut who holds the record for the longest uninterrupted spaceflight by a European female astronaut: 199 days and 16 hours. Which reminds us that, as well as technology, it’s ESA’s people – like heroic astronauts Cristoforetti, Rosemary Coogan, Luca Parmitano and Sophie Adenot – who can also bring the brand to life, but in a very human way that resonates with consumers as much as technology does. And there’s no shortage of other inspiration on the way in the form of ESA’s planned missions: satellites, probes, reusable space transportation systems and, most exciting of all, humanity's return to the Moon. And that return is not far off, in the form of the Artemis programme, which could see a lunar landing in 2028, paving the way for the construction of a permanent lunar base in the following decade. ESA built the European Service Module for the Orion spacecraft, a cornerstone of the Artemis programme. Indeed, toy innovation is planned that will leverage the excitement of these missions but also spread the word about their aims.

All About Games www.aagc.games

Stand E176 The All About Games team will be exhibiting at Brand Licensing Europe at the Excel Centre in London. The business works across the international tabletop gaming industry, offering hands-on assistance to both publishers that wish to expand their operations and to licensors and IP holders that want to access the lucrative tabletop industry. BLE is an ideal event for meeting with IP holders and product visionaries of all sizes. All About Games has seen huge demand from big brands that want to see their IPs represented in the Trading Card, Miniatures and Collectibles categories. It isn’t just tabletop companies that the team work with; All About Games’ scope has grown considerably in the last year, with a much stronger focus on representing rights holders and developing their IP within the tabletop market. From video games and entertainment to film and television, there are plenty of brands that haven’t fully realised their potential in the Gaming and Collectibles category. All About Games is eager to help those brands to find the right partners, who will produce the right products for the right market. All About Games offers a different proposition because its experience goes well beyond licensing. The team has more than 130 years of combined experience across tabletop sales, distribution, manufacturing, crowdfunding, localisation, retail, events and business development. That practical knowledge allows the business to assess whether an idea can work not only as a licensing opportunity, but also as a successful product and a sustainable business. The All About Games team is happy to take meetings at BLE and investigate possible partnerships. Get in touch with via the All About Games website.

© FW & Co.

© Snowman Ent.

© Estate of CMB.

© Salspot.

TM

& © PRH

© Tom Fletcher

BLE

Start Licensing

07776 228 454 | ian@startlicensing.co.uk

Stand A234 Pembe the Pink Cat is a growing force in the UK licensing marketplace, with Start Licensing acting as the UK Licensing Agent for the brand. More than simply a cute cat brand, Pembe is built around a set of values that champion positivity, kindness, authenticity and self-expression. The character encourages people to embrace their individuality and feel confident being themselves, reflected in the simple message, ‘Hey You, Be You.’ As the brand continues to grow globally, these values remain at its heart, helping to create emotional connections with consumers across generations. UK licensees including Rainbow Designs, Blueprint Collections, Bonnier Books, Warmies, Anthem Publishing and TDP Aykroyd have recognised the consumer appeal of Pembe the Pink Cat and are capitalising on it with on-trend product development. Pembe fits well with the current interest in cute characters and Kawaii styling, but beyond that is recognised as a character brand with a story to tell. Licensed products are rolling out into a range of retailers in the UK including Tesco, Cards Galore, Miniso, Booghe, Ryman, HMV and Forbidden Planet. Bonnier imprint Studio Press is publishing a Cute and Cosy Colouring Book this autumn, while Anthem Publishing is issuing a second edition of its Pembe magazine following the sales success of the first edition. Internationally, retailers including El Corte Ingles, Walmart, Hot Topic and Lefties have listed Pembe products. The brand’s appeal across stationery and accessories is underpinned by its focus on joy, positivity and self-expression, alongside its broad reach from kids and teens through to the growing kidult market. These qualities, combined with themes of kindness, fun and quality, are helping to establish Pembe as a character with long-term potential. New additions to the Pembe range include Blind Boxes, designed to bring the brand’s spirit of self-expression to life. Fun, engaging and highly collectable, the range gives fans more ways to express their personality through Pembe. Pembe the Pink Cat has now recorded over 3.4b GIF views and impressions through the GIPHY platform, with over 3m GIFs being shared daily. Pembe’s popularity is not confined to the UK, with more than 40 licensees now on board the licensing programme. The brand continues to build momentum internationally, expanding across licensing, retail and digital platforms. Interest is growing across Europe, Asia and Australia, with new licensing discussions underway in several territories and a growing range of consumer products reaching retail. Pembe products are now available across multiple markets in categories including plush, accessories, stationery, apparel and collectables. The growing licensing programme is helping to increase visibility and create new opportunities for fans to engage with Pembe beyond digital content. Online, Pembe continues to generate significant engagement across social media platforms. The brand’s GIFs and stickers are widely used by consumers around the world, helping to drive billions of impressions and extend awareness beyond traditional media channels. This organic sharing, combined with continued audience growth across social and short-form content platforms, is driving international visibility and creating further opportunities for licensing and retail partners. As Pembe continues to expand globally, the focus remains on building long-term consumer products programmes and strategic retail partnerships in key markets.

UK Greetings

www.ukgreetings.co.uk | salesandservice@ukgreetings.co.uk

Stand C201 Boofle emerged in 2008 from an old woolly jumper and has been growing and growing ever since in brand recognition, loyal following and now has an annual brand value of £60m. With 50% of the UK population buying or receiving a Boofle product each year, Boofle remains a firm favourite with consumers. The award-winning character features in various product categories including stationery, soft toys, homeware and gifting. The brand’s gender-neutral appeal means that it is perfectly positioned for new and exciting collaborations to bring its friendly charm to an even wider audience. At Brand Licensing Europe this October, Boofle is showcasing the breadth of the brand as it looks to expand further into key preschool categories. An exciting venture into publishing combines classic storytelling and beautiful illustrations, creating a whole new world for Boofle. From trains and planes to jungle adventures, there is a huge scope for toy development covering classic play patterns. Boofle apparel is also a key focus for the brand, with gorgeous new style guides in development. Head to stand C201 to discover the exciting potential of the Boofle brand and discuss opportunities across publishing, toys, apparel and beyond. Bubblegum is back, bringing the familiar feelgood faces of Cool Dude and Groovy Chick alongside a gang of fun, new characters. Boasting multiple awards, a cameo on the sitcom Friends, and even its very own Happy Meal toy back in the day, Bubblegum is now returning with a fresh energy for 2026. Reimagined for today’s world, the brand combines its iconic characters with relatable humour and joyful self-expression, making it an instant hit with younger generations, whilst continuing to charm the original fans. This summer marked the brand's official comeback, with the launch of greeting cards and gift dressings. Collaborations with viral brands like Moonpig and Skinnydip saw the launch of personalised stationery and mugs, along with phone cases, baby tees and hoodies. And there's much more still to come with fab new products in the pipeline from Fashion UK, Crème d'Or, and a new partyware range perfect for young girls and tweens. At Brand Licensing Europe this October, Bubblegum will showcase fresh new looks for 2026, as well as fantastic licensing avenues across sport, wellness, home and lifestyle. With playful characters and cross-generational appeal, the brand offers new opportunities within kids’, family and kidult markets – with potential to span plush, keychains, collectables, blind boxes, games and digital experiences. Visit us at stand C201 to discover the latest from Bubblegum, and explore exciting partnership opportunities with this vibrant legacy brand.

BLE Studiocanal

www.studiocanal.co.uk | info.scuk@studiocanal.com

Stand B182 Studiocanal Kids & Family will return to Brand Licensing Europe 2026 with a focus on continuing Paddington's evolution as a global lifestyle and entertainment brand, building on the character's established success across Europe, the US and Asia while creating new opportunities and engaging new audiences, including Gen Z consumers. Backed by a thriving content ecosystem spanning blockbuster films, television, publishing, theatre and immersive experiences, Paddington's long-term growth story continues to gather momentum. Studiocanal and Heyday Films are currently developing a fourth live-action Paddington film, with acclaimed writers Armando Iannucci and Simon Blackwell attached to write the screenplay, alongside a new animated feature film that will introduce Paddington to a new generation of audiences with an exciting new look for the beloved character. Together, these projects represent a strong pipeline of storytelling that will continue to fuel licensing and retail opportunities for years to come. Paddington's values of kindness, curiosity, inclusivity and optimism continue to resonate across generations and cultures, providing a strong foundation for contemporary brand collaborations. Supported by an extensive and ever-growing asset library, Studiocanal can offer partners a rich range of trend-led themes and visual directions spanning seasonality, emotions, activities and lifestyle, allowing the company to work with best-in-class partners to create premium products and experiences that appeal to both longstanding fans and new consumers. Looking ahead to Paddington's landmark 70th anniversary in 2028, the team is already collaborating with partners to develop celebratory programmes that honour the brand's rich legacy while positioning the much-loved bear as a pop culture icon. Paddington's retail footprint continues to expand through carefully curated programmes across the US, Europe and beyond. Building on the success of The Paddington Bear™ Experience in London, new international experiences continue to roll out, while excitement is also building for the award-winning Paddington: The Musical, which is set to make its Broadway debut next April at the Al Hirschfeld Theater in New York. Alongside Paddington, Studiocanal will also disclose some new kids brands for which content is currently in development and will unveil more details during Studiocanal’s BLE keynote. With one of the world’s most prestigious film libraries, including the largest catalogue of European films, with nearly 10,000 titles from 60 countries spanning a century of film history, the portfolio also features iconic brands across pop culture, retro, horror and French New Wave, including Terminator 1 & 2, Rambo I–III, the movies of John Carpenter and Jean-Luc Godard, as well as cult horror favourites such as the Evil Dead franchise and The Howling. With strong existing activity in video games, collectables and apparel, Studiocanal is actively seeking new licensing partners and fresh opportunities across categories and territories. Backed by Canal+ Group, Studiocanal remains committed to developing enduring entertainment brands and building meaningful partnerships that deliver long-term growth across the world.

The Noble Collection

02075 804 442 | www.noblecollection.co.uk | wholesale.uk@noblecollection.com | gdavies@noblecollection.com

Stand E151 In the evolving world of licensing, The Noble Collection is building on the depth of its established brand partnerships and expanding its portfolio to create some exciting new opportunities for retailers and collectors by forging additional and deeper relationships with even more fan-favourites. Known for crafting high-quality, officially licensed collectibles, games and more, The Noble Collection is broadening its offerings with a host of exciting new properties. A new collaboration with Disney Consumer Products launches this month, reimagining family game nights with an exciting range of chess sets, games and game accessories inspired by classic Disney Animation, Pixar, Marvel and Star Wars. Rooted in the company’s long-standing expertise as a premier creator of licensed chess sets and display-worthy collectibles, the new range blends thoughtful design, storytelling and play, and will be kick-started with the launch of a striking Star Wars Original Trilogy Chess Set, plus two colourful checkers sets inspired by Toy Story and Marvel’s Spider-Man. The portfolio expansion also includes a range of stationery, plush and more inspired by Rebecca Yarros' bestselling romantasy novel Fourth Wing, all new Transformers collectibles, and an epic collaboration with Christopher Nolan's film adaptation of The Odyssey. As well as the new properties, The Noble Collection is broadening existing partnerships. The company recently announced the renewal of its Harry Potter film licence with Warner Bros. Discovery Global Consumer Products and the exciting addition of new rights for the highly anticipated HBO Original Harry Potter TV series, positioning it as the destination for collector-focused Harry Potter series merchandise worldwide. Fans can expect The Noble Collection to apply its signature attention to detail to new wand replicas, collector plush, chess sets, prop replicas, jewellery, stationery and more. There is also an expansion with Minecraft, with exciting new lines being released shortly and other fanfavourites like Jurassic Park, Wicked, Shrek, Lord of the Rings, Game of Thrones and DC Comics will of course also continue. Brand Licensing Europe will be the first opportunity for many to see these products in person, making The Noble Collection's stand an unmissable stop for retailers looking to secure products from some of pop culture’s hottest properties. The company will be able to find at BLE on Stand E151. Finally, Zatu Distribution continues to carry the renowned Steamforged Games series of board games featuring massive licences from video gaming heavyweights such as Dark Souls, Resident Evil, Elden Ring, Horizon Zero Dawn and many more.

BLE Lumistella licensing@lumistella.com

Stand Rocket Licensing: A205 / El Ocho: A152 The Lumistella Company, home of The Elf on the Shelf Santaverse, has written an exciting new chapter in the UK with the launch of an exclusive Harry Potter collaboration this year, which will be available at select retailers in 2026. The inaugural product collection includes The Elf on the Shelf Harry Potter and Hogwarts-themed outfits, including a Gryffindor Pajama Set and the Hogwarts House Robe Set – Scout Elf Edition, along with an Insta-Moment Pop-ups Hogwarts Great Hall Prop Set. The collection, marketed for Scout Elves, brings fresh creative energy to a globally recognised Christmas tradition and signals the brand’s continued evolution in the UK and international licensing community. The collaboration demonstrates how The Elf on the Shelf can extend beyond its iconic storybook and Scout Elf tradition through distinctive products and culturally relevant partnerships, reflecting the scale, creative flexibility and enduring consumer appeal of a global IP. This evolution is central to The Lumistella Company’s theme for Brand Licensing Europe 2026, ‘Think Beyond the Shelf!’, which invites retailers and licensees to explore opportunities across apparel, confectionery, gifting, homeware, publishing, beauty, collectables, entertainment and experiences. Each category offers a new way for consumers to engage with the brand. Collaborations with McDonald’s in 2025, Wild in Art sculpture trails in 2025 and 2026 and the distinctive BID Giant Elves in communities across the UK, including Liverpool, Bristol and Croydon in 2024 and 2025, show the brand’s ability to create seasonal impact across multiple consumer touchpoints, with the Giant Elves coming to further BID communities this Christmas. These initiatives increase visibility during the Christmas retail period while showing how partners can translate the brand’s characters and storytelling into products and experiences that resonate with their audiences. Opportunities also extend into Santaverse, The Lumistella Company’s connected storytelling and character universe. With The Elf on the Shelf at its heart, Santaverse introduces a wider cast of characters, such as Elf Pets and Elf Mates, and stories that can support future products, content, entertainment and live experiences. For retailers and licensees, this creates a wide range of partnership possibilities to build compelling seasonal ranges around an established Christmas icon while exploring a growing portfolio of complementary intellectual property. At BLE, Rocket Licensing will showcase the UK and Ireland licensing opportunities available across The Elf on the Shelf and Santaverse. The team is seeking best-in-class partners that can develop relevant products with strong retail appeal and support the brand's next phase of growth. Prospective licensees and retailers can meet Rocket Licensing at Stand A205 or El Ocho Spain at Stand A152 to explore available categories and discuss what they could create ‘beyond the shelf’.

Larkshead Licensing

www.larksheadlicensing.com | admin@larksheadlicensing.com

Stand A162 With a focus on dynamic characters that combine fun entertainment with positive learning outcomes and opportunities for joyful creative play, Larkshead is showcasing a range of children’s properties at BLE this year. Bod is a charming and distinctive children’s series that invites young audiences into a gentle world of curiosity, play and quiet humour. Originally premiering on screen in 1975, Terrific Television, in partnership with the Michael Cole Estate, is reimagining the brand through a new 2D animated series. The revival retains the charm of the original while introducing fresh stories, characters and a contemporary visual identity for a new generation. Larkshead’s focus is on building Bod into a contemporary pre-school brand, leveraging its heritage appeal while developing opportunities across toys, publishing, apparel and licensed consumer products. Monster Makes, also from Terrific Television, is a vibrant pre-school series that premiered on CBeebies in March 2026. Led by funny, inventive monster Murphi and his human friend Rebecca, the series combines puppetry and CGI with comedy, hands-on making and imaginative play. The show is already proving to be a monster hit, with a strong performance on CBeebies and BBC iPlayer. International content sales have been secured in a growing number of key territories, supported by unique content for YouTube audiences. Monster Makes provides opportunities across digital, consumer products and licensing. Tom Gates, created by award-winning author and illustrator Liz Pichon, is a hugely successful multi-platform brand centred on epic doodling, music and self-expression. With more than 16.5m books sold worldwide and translations into over 47 languages, it has a loyal core audience of seven to nine-year-olds. The brand spans publishing, TV, YouTube and live entertainment, with an Epic live stage show currently touring the UK. Tom Gates continues to engage a loyal fan base and demonstrates the potential for children’s properties to thrive commercially beyond the page. Tiny Wonders encourages pre-schoolers to discover the extraordinary in the natural world. Created by animator Dan Short and writer Emily Dodd, the series follows the Nogglins as they explore nature through charming animation and macro cinematography. Produced by Freak Productions with CBeebies, it has become a multi-season hit, offering strong potential for expansion across consumer products and licensing. QPootle 5 takes children on imaginative adventures across the solar system, following him and his friends as they solve everyday problems on the final frontier. Combining spaceships, music, dance and recycling, the series encourages friendship, creativity, resourcefulness and problem-solving, offering a playful and distinctive platform for products, partnerships and licensing. Larkshead Licensing also represents a diverse range of British female artists who are finding commercial success across toy and gifting categories. One such example is Jelly Armchair, founded by sisters Cat and Liz in 2015, a colourful, family-run brand built around big, silly puns and distinctive illustrations. From celebrity, animal and food puns to playful cultural references, the brand brings humour and personality to a wide range of products. This year, Jelly Armchair has grown its licensing footprint with a number of product launches, from greeting cards with Woodmansterne to games and puzzles with University Games, calendars from Carousel and embroidery kits from Bothy Threads. With an Instagram following of 97.4k taking part in its daily ‘Guess the Pun’ challenge, Jelly Armchair has a strong and growing audience.

BLE Penguin Ventures

penguin.ventures@penguinrandomhouse.co.uk

Stand C164 Penguin Ventures will return to Brand Licensing Europe 2026 with its portfolio of literary heritage brands, highlighting how its stories continue to support consumer products, retail partnerships and live experiences. At this year’s event, the team will present the latest licensing and partnership opportunities across its portfolio, led by The World of Peter Rabbit, which is building momentum towards Peter Rabbit’s 125th anniversary in 2027. The milestone will be supported by a broad programme spanning publishing, brand partnerships, product development, retail activity and experiential activations, all inspired by Beatrix Potter’s much-loved mischievous rabbit. Penguin Ventures will also spotlight the year-long programme commemorating the 160th anniversary of Beatrix Potter’s birth, with a series of new collaborations and initiatives celebrating the literary creator. The Peter Rabbit brand continues to benefit from a mix of established and newly signed partners. Longstanding partner Rainbow Designs, known for its expertise in Peter Rabbit baby gifting, is expanding into the young toddler play category in celebration of Peter Rabbit’s 125th anniversary in 2027. The new range will include commemorative plush, a keyring and baby gift set, as well as a lying-down musical Peter Rabbit and bath-time boat play figurines designed to encourage play and storytelling. Further partnership announcements are set to follow in early 2027, with new collaborations and partnerships planned to build on the brand’s momentum. Alongside Peter Rabbit, Penguin Ventures will showcase a wider portfolio of recognised brands, including The Snowman, The World of Eric Carle, Spot, Flower Fairies and Tom Fletcher’s Who’s In Your Book?, which continue to engage audiences worldwide. Brand Licensing Europe provides Penguin Ventures with a platform to strengthen existing relationships and build new connections across licensing, retail promotions, publishing collaborations, location-based experiences and international representation. The team will use the show to share its latest brand strategies, category development plans, international growth ambitions and partnership opportunities. Partners can also explore opportunities across product ranges, retail campaigns and brand experiences with the Penguin Ventures team. Attendees can visit Penguin Ventures at Stand C164 at BLE to find out more about the company’s latest activity.

Crayola www.crayola.com

Stand D184 As consumer interest in creativity and self-expression continues to influence product development, Crayola is expanding its presence beyond the arts and crafts aisle. Through international licensing partnerships, retail activations and educational programmes, the brand is reaching new audiences while extending into lifestyle, fashion, food, health and beauty and consumer products categories. Across international markets, Crayola has expanded its presence through a growing number of collaborations, with partnerships designed to introduce the brand to new audiences and create additional opportunities for consumer engagement. The company is seeing growing interest from partners in Crayola’s association with colour, imagination and selfexpression. This has supported continued expansion into new categories and markets. Crayola’s licensing portfolio now extends across fashion, accessories, health and beauty, publishing, gifting and lifestyle products, creating additional touchpoints for consumers to engage with the brand beyond traditional creative products. Fashion and lifestyle has been one area of growth, with collaborations bringing Crayola into new product categories. During 2026, partnerships have included Sidemen and Peter Alexander x Crayola within sleepwear and lifestyle, alongside new Primark x Crayola programmes across international markets. A collaboration with Anya Hindmarch has also demonstrated how Crayola’s visual identity can be interpreted within fashion and lifestyle. Together, these partnerships form part of the company’s strategy to develop Crayola across multiple categories while retaining its focus on creativity. Crayola has also continued to expand into celebration and food-related categories. Recent initiatives have included cake decoration, confectionery and seasonal gifting, providing opportunities for the brand to feature across occasions centred around creativity, personalisation and family participation. 2026 has also seen the expansion of international promotional partnerships with quick-service restaurant operators, delivering creative experiences to children and families in more than 70 countries. These programmes extend the brand’s creative activities beyond the classroom and into everyday family experiences. Across Europe, South East Asia and the Middle East, Crayola continues to develop its retail footprint through product launches, category expansion and activation programmes. Developments include new health and beauty programmes with 7-Eleven, alongside apparel, toy, footwear and electronics launches in the Philippines. These initiatives, together with activity across softlines, hardlines, food, beverage and consumer products categories, are helping to increase the brand’s presence across international markets. Alongside its commercial activity, Crayola continues to develop its educational programmes. Creativity Week engages more than 20m students, educators and families around the world, with activities focused on creativity as a life skill and its role in confidence, problem-solving and personal development. Preparations are underway for future Creativity Week initiatives and educational partnerships designed to further expand the programme’s reach. Crayola is planning further licensing collaborations, retail partnerships, international category expansion and consumer experiences for 2027 and beyond. Looking further ahead, the brand will celebrate its 125th anniversary in 2028. Plans will include storytelling, partnerships, experiences and licensing programmes marking Crayola’s history while introducing the brand to new generations. The company will continue to develop opportunities across fashion, education, licensing, promotional partnerships and new product experiences as it expands Crayola’s international presence ahead of its 125th anniversary.

BLE BBC Studios

www.bbcstudios.com | andrew.carley@bbc.com

Stand B181 With Bluey established as a global, multi-platform phenomenon, BBC Studios is creating even more ways for fans to play, connect and engage with the beloved brand both on and off screen. Spanning consumer products, publishing, gaming, music, digital and live experiences – every touchpoint is infused with the playful storytelling, humour and heart that has made Bluey a worldwide favourite. Guided by its 2026 theme ‘Playdates with Friends’, this autumn Bluey is inviting families to embrace more play, connection and fun in their everyday lives through the global campaign, ‘Play the Bluey Way’. This playful ethos is also being brought to life by partners around the world, who are creating new opportunities for families to engage with the world of Bluey. From the new Specsavers Bluey range of prescription children’s glasses launched across the UK, Northern Europe, Australia, New Zealand and Canada, featuring stickers, colouring activities and character crowns that transform children's eye appointments into a more playful experience, to immersive audio storytelling on the Toniebox and a new interactive Tonieplay Game. Publishing, audio and content engagement continue to expand the Bluey universe. Highlights include a brand-new range of Lego Bluey activity and colouring books from Dorling Kindersley and AMEET, launching in 2027, alongside an expanded range of Penguin Random House books, now available in 30 languages, and a Bluey audiobook collection from its audio division, published this September. Digitally, initiatives such as Bluey's Library, the Lego Bluey Shorts series, which recreates iconic Bluey moments in animated Lego brick form, and the highly anticipated third season of Bluey Book Reads offer audiences new opportunities to interact with their favourite characters and stories. Meanwhile, gamers and fans alike can look forward to Bluey's Happy Snaps, a brand-new video game releasing in October that offers players the opportunity to explore the world of Bluey in a fresh way and create fun-filled memories together through cooperative family play. Bluey’s global growth continues across key categories and regions, with new partnerships, products and experiences creating even more opportunities to engage with the brand. In EMEA, licensing agent Spacetoon International has secured a global partnership with leading fashion retailer LC Waikiki, bringing a range of Bluey products to families across Türkiye and beyond. Bluey is also expanding its presence in the collectables category, with a range of Bluey Funko Pop! figures that launched across major retailers in August, giving fans another way to connect with their favourite characters. Procos is bringing even more Bluey fun to birthdays and celebrations, rolling out Bluey partyware across EMEA, following the launch of Unique's Bluey partyware range in the UK in the summer. In the UK, Bluey is delighting fans through experiences including Bluey the Ride: Here Come the Grannies! at CBeebies Land, an activation at this year's Gloworm Festival and the Smyths Toys Tour. Looking ahead, Bluey is also collaborating with Addo's Early Learning Centre on a new range of developmental wooden toys, set to launch later this year, further extending the brand's focus on play. The UK and EMEA FMCG programme is also expanding, with a host of new launches bringing Bluey into more everyday family moments. This September, Heinz launched Bluey Pasta Shapes, while Wall's Magnum helped families enjoy a taste of summer with a Bluey-themed ice cream launch. Building on the success of Bluey Kellogg's cereal, which won the Kids’ Cereal category at the Product of the Year 2026 awards voted for by consumers, Kellogg's has further expanded its Bluey range with the launch of Bluey snack bars, now available in two flavours across major retailers. Looking towards the festive season, the UK's leading free-from chocolate brand Nomo has also unveiled its first-ever Bluey Advent Calendar, ensuring fans with dietary requirements can enjoy the Christmas countdown alongside everyone else. The brand's momentum has been recognised with a string of industry accolades. Bluey was named Licence of the Year 2026 at the Toy of the Year (TOTY) Awards and collected Best Property of the Year at the 2026 Bologna Licensing Awards. Moose Toys' Bluey Supermarket Playset also won Playset of the Year 2026 at the Toy of the Year (TOTY) Awards. Consumer products continue to resonate with families too, with the Childs Farm Bluey range winning Gold at the MadeForMums Awards. Building on this success, the range has expanded into suncare, including the launch of the Bluey-berry scented SPF50+ suncream, bringing Bluey's playful spirit to outdoor fun while helping families stay protected in the sun. With excitement continuing to build for the upcoming Bluey movie, following the debut of its first teaser at D23 this August, BBC Studios continues to demonstrate the power of how combining authentic storytelling, audience-first thinking and carefully curated partnerships can create lasting cultural impact and build enduring global franchises. Beyond Bluey, BBC Studios is applying the same approach to nurture iconic brands like Doctor Who, while developing the next generation of globally loved IP, including My Friend Maisy. BLUEY TM and BLUEY character logos TM & © Ludo Studio Pty Ltd 2018

BLE Hasbro

0208 569 1234 | www.hasbro.co.uk

Stand A211 As BLE 2026 approaches, Hasbro is showcasing a portfolio fuelled by storytelling, innovative products and passionate fandoms. From preschool favourites to iconic franchises, Hasbro continues to create opportunities across licensing, retail, entertainment and experiences for fans of all ages. For more than four decades, My Little Pony has captivated fans with its enduring messages of friendship, inclusivity and self-expression. With 94% brand awareness, more than 400m pony figures sold worldwide and billions of views and streams across YouTube, Netflix and Spotify, the franchise continues to build momentum across entertainment, consumer products and experiences. The brand is entering an exciting new era with My Little Pony: Forever Friendship, a feelings-first fantasy series debuting on YouTube in early 2027. Meanwhile, development continues on the brand's first-ever live-action feature film with Amazon MGM Studios. Across licensing, partners including Basic Fun!, Kayou, Pop Mart, TY, Miniso and The Woobles continue to bring the magic to life through collectables, plush and lifestyle products. Fashion collaborations with Zara, Zara Home, Monsoon, Balabala and hygge.hoo, alongside digital gaming activations with Game for Peace/Yodo 1 and Arknights/Hypergryph, further expand the brand's global reach. Beyond products, My Little Pony continues to come to life through immersive experiences around the world. The brand will be featured at the upcoming Dreamland Powered by Hasbro, a new family entertainment destination in Zhongshan, China, featuring My Little Pony alongside Peppa Pig and Transformers. Fans can also experience My Little Pony at destinations including Hasbro City in Mexico, Galaxyland Powered by Hasbro in Canada and The Gameroom Powered by Hasbro in New Jersey, creating new opportunities to connect with the brand. At BLE 2026, My Little Pony is bringing some of that magic to the show floor. A dedicated photo opportunity and My Little Pony Café will offer playful ways for visitors to step into the world of the brand while showcasing its versatility across categories. More than 40 years after its debut, Transformers continues to thrive through bold storytelling, innovative collaborations and immersive fan experiences, proving the franchise remains as relevant today as when it first rolled onto the scene in the 1980s. This year, much of that momentum has centred around the 40th anniversary of The Transformers: The Movie, celebrating the film's enduring impact and the generations of fans it continues to inspire. The milestone spans anniversary events, new collectables, music releases, new Fan YouTube channel and fan activations, along with "Optimus Prime: Awakening," a special animated short celebrating the enduring legacy and values at the heart of the franchise. Alongside the anniversary programme, Transformers: Cyberworld continues to engage younger fans through digital-first storytelling, while Transformers: Eternal War expands the brand's digital gaming footprint. That energy extends across licensing, with collaborations spanning fashion, food, publishing and collectables. Recent highlights include Puma, SNEAK Energy, Lego, Hot Wheels, Robosen, Super7, Threezero, CultureFly, Skybound Entertainment, Insight Editions and Upper Deck. Experiences coming soon, such as Dreamland Powered by Hasbro in China and Transformers: Mission Energon in Brazil, further demonstrate the brand's ability to connect with fans through products, experiences and storytelling around the world. Few preschool properties have achieved the global impact of Peppa Pig. Today, the brand is evolving beyond preschool entertainment into a modern family franchise, engaging audiences through content, consumer products, music and experiences. The arrival of baby Evie transformed Peppa's family into a family of five and ushered in a new chapter of storytelling that continues with George's character evolution and the brand's first adult-targeted animated special featuring Kylie Kelce. Together, these initiatives showcase Peppa Pig's ability to connect with audiences through authentic, relatable stories that resonate across different life stages. Entertainment remains a key driver of growth. Beginning 14th November, Peppa Pig's "Festive Fun with Peppa" Cinema Event will arrive in more than 1,500 cinemas across 16 markets, celebrating Evie's first Christmas through festive episodes and original music. Beyond the screen, Peppa leads the family entertainment space with attractions, live shows and immersive experiences around the world. Strong storytelling continues to fuel licensing opportunities across toys, publishing and music. Publishing partners including Penguin Random House, Scholastic, Tonies and Audible have helped drive more than 60m books sold globally, while Peppa's music catalogue now exceeds 1,300 songs and 1b streams, supported by collaborations with Sesame Street and other leading preschool brands. With more than 150m fans and over 40 entertainment and gaming projects in development, Dungeons & Dragons continues to grow across content, consumer products and experiences. A Baldur’s Gate television series inspired by the popular video games is currently in development at HBO. Meanwhile, Dungeon Masters returned to YouTube for its second season in July, bringing more D&D storytelling to both longtime fans and new audiences. From D&D Questers by Basic Fun! and Funko Bitty Pop! collectables to collaborations with Stranger Things and Sirius Dice, the brand is creating new ways for fans of all ages to join the adventure. With more than $1b in annual revenue for five consecutive years and over 50m players to date, Magic: The Gathering continues to extend far beyond the trading-card table. Crossovers with Marvel, Final Fantasy, Star Trek and Teenage Mutant Ninja Turtles are bringing together passionate fandoms, while live-action projects with Legendary Entertainment, an animated Netflix series and an expanding global MagicCon footprint are taking Magic into new realms and creating even more opportunities for fans and partners. Building on the success of Power Rangers Re-Ignition, the franchise continues to engage fans through toys, publishing and digital content. The expanding Playmates Toys line brings new figures, vehicles and Zords to fans across EMEA and international markets. Beyond toys, new collections from BoxLunch and fresh storytelling from Boom! Studios are expanding the franchise across fashion and publishing, giving longtime fans and a new generation even more ways to connect with the Rangers.

Exhibit Halls S3-S12

C121 - 4

Xilam Animation

A130

A130

Work Zone

Millimages

A138

A131 Xilam Millimages

A131 Rights & Brands

Toei Animation Europe B131 BANDAI NAMCO Entertainment Europe

C130

C135 Global Toei Merchandising Services Ltd. Animation Europe D134

Productions

Global Merchandising Services Ltd.

C135

Saloon

Textiss

D131 - 2

E134

Luk Internacional S.A

E135

E134

Total Licensing

E133

Bologna Children's Book Fair

Erve Ltd.

E135

Luk Internacional S.A

Casual Classics Erve X Ltd. Absolute Apparel

D135

E132

Max Publishing

E131

JMW Solicitors

D131 - 5

Wander

D131-4

3D AG

D131 - 3

Connect

Total TeDa Licensing

E133 Solutions

New Alchemy

D131 - 1

Bologna Children's Book Fair

Casual Classics D130 X D134 Absolute Apparel Cartoon Blue Zoo

D135

E132

Max Publishing

E131

JMW Solicitors

D131 - 5

Wander

D131-4

3D AG

D131 - 3

TeDa Connect

D131 - 2

New Alchemy Solutions

D131 - 1

Cartoon Blue Zoo Saloon C131 Productions

D130

Textiss

C131

C130

BANDAI NAMCO Entertainment Europe

B131

Animation Rights & Brands

A138

Visitor Entrance S2

Twinklers

E140

Mattel

A150

Mattel

C144

C144

E144

Smart Zone (HK) Limited

E142

Lijnco Loyalty Print

E144

E146 Project First - Leo The Truck

D145

E146

A152

El Ocho

A152

Stor Konami Cross Media NY, Inc.

Dracco

A158

El Ocho

Magic Light

B156

A158

A162

Larkshead Licensing Ltd.

A162

Rainbow

A161

Larkshead Licensing Ltd.

Mercis

B166

LIT Licensing

E161-2

Spin Master

E161-4

OAK9 Entertainment

E161-6

Reserved

E164 E161-8

Visitor Entrance S3

A180

Caroline Mickler

A180

Universal Studios Limited

Universal Studios Limited A171 B171

Wildbrain CPLG B171

Wildbrain CPLG

D175

D179

EXG PRO

All About Games International

Reserved

D178

E176

MGM Industries & Co.

A182

A181

A182

A192

The Wyld Bunch

A192

A194

The Wyld Bunch

B182

All3Media International

A194

STUDIOCANAL

B185

AD 03

Ornament Art

AD 07

Mushi World

AD 09

Emma Lawrence Designs

AD 11

E188

John Pork

AD 25

PEAGREEN

Naru Naru

AD21

AD 22

AD 19 Mary Ibeh Illustrations

Pink Pig Cards Mabong

AD 01

AD 17

AD 03

E188

Emma Lawrence Designs

AD 11

Mushi World

AD 09

Ornament Animotion Art Media Group

AD 07 E189

Bugcat Capoo Co., Ltd.

E187

E185

Santoro Licensing

E184

Creative Licensing Corporation

D185

Crayola

Mabong

AD 01

A198

Blue Ant Right

A191

All3Media International

A202

A198

KOCCA

A202

Cyber Agent, Inc.

D192

Cloudco Entertainment

Rocket Licensing Ltd.

A205

Bulldog Licensing

B200

B205

C204 Giovas Group of Brands

B201

One Target SA

C205

MyMediabox

C200

Banijay Kids & Family

D204

LoCoco Licensing

MGA Entertainment

Visitor Entrance S4

A222

A222

Euro Lizenzen

Hasbro B211 - My Little Pony Café B211 - My Little Pony

Kadokawa Corporation

D216

Sony PlayStation Ceremony of Roses | Sony Music Entertainment

Mission Ranger

D214

Ceremony of Roses | Sony Music Entertainment

Edith Holden - A Country Diary

A230

Start Licensing Limited

A234

Edith Holden - A Country Diary

A230

Winning Moves

B220

C224

Animaj

C220

TF1 Licensing

Winning Moves UK Ltd.

Animaj

ERMODA

C221

C224

A234

Celebrities Entertainment

A240

Elves Behavin' Badly

A231

Start Licensing Limited

B230

A235

The Independents

A240 Celebrities Entertainment

Elves Behavin' Badly

Sahinler A231

B233

Red Robin Design

Carat Shop

The Independents

A235

Red Robin Design

Carat Shop

Asmodee

C237

C235

Custom Trading Card Manufacturer

E221 - Global Licensing Group Hub

Visitor Entrance S5

Visitor Entrance S5

A241

B236

Gaastra, SuperTrash, Alzúarr & Flipsnack

Del Monte Europe

Licensing Management International Ltd.

A255

Gaastra, SuperTrash, Alzúarr & Flipsnack

Van Gogh Museum

GRUNDIG

D240

C240 Del Monte Europe

Outerstuff

Van Gogh Museum

GRUNDIG

D240

C245

C246

Merchantwise Group

B241

C246

Merchantwise Group

B241

B236

CAA Brand Management

Teemill

C242

RFEF

E233

E235

RFEF

E233

KURZ SCRIBOS

A256

A257

A256

B258

Maui & Sons

Brand Central

A258

Brand Central

A258

Striker Entertainment

A260

JPatton

A257

Iconix International

Maui & Sons

A251

A255

FADEL

Licensing Management International Ltd.

B254

Moulin

B258

The National Gallery

A266

A268

A266

Hearst UK

The National Gallery

A268

A261

Z-Loyalty Creations

A270

Hearst UK

Marq Vision Inc.

A272

Montana West

A270

Z-Loyalty Creations

IMG Licensing

C263C

A272

Marq Vision Inc.

Tempting Brands

MotoGP Sports Entertainment Group, S.L.

Brandgenuity

C264

Montana West

B264

Tempting Brands

B267

C265

Brandgenuity B267

C264

Artestar

Artestar

The British Museum

C263C

MotoGP Sports Entertainment Group, S.L.

Natural History Museum

B260

B264

IMG Licensing

A261

B261

B265

C260

C263B

C263 C260 Creative Hub

Jewel Branding & Licensing

B265

Global Trademark B261 Licensing

C261

C263A

C263B

C263 Creative Hub

D265Reserved

Reserved

E267

Newcastle United FC

Signet Licensing

D266

PLYRS B.V. Upcycled Football Merchandise

E264

Sporting Clube de Portugal

E265

A271

The LEGO Group

Visitor Entrance S6

RipeConcepts

B278

Reserved

Acamar Films Limited

Licensing & Animation Media Services SL

Reserved

Acamar Films Limited

E295 Food Court

A281 - The Networking Hub

E295 Food Court

D286

D287

Licensing Expo China (LEC)

D288

Trinity College Dublin

C299

The National Trust for Scotland

C297

Reserved

C295

René Magritte

C293

Save The Children

C291

Imperial War Museums

B296

Tate

B293

A281 - The Networking Hub

Imperial War Museums

B296

Save The Children

C291

C293

René Magritte

Reserved

C295

The National Trust for Scotland

C297

Trinity College Dublin

C299

Licensing Expo China (LEC)

D288

D287

D286

Reserved

Reserved

D285-4

D285-6

D285-8

Reserved

E283-2

E283-4

Tate

B293

Visitor Entrance S6

RSPB

B277

Killstar

RipeConcepts

RSPB B278

B277

Killstar The LEGO Group

B276

Ashmolean Museum, University of Oxford

B279

B276

B279

D285-2

Reserved

Reserved

D285-4

Licensing & Animation Media Services SL

D285-6

D285-8

Think Influence

D285-1

Science Museum Group

D285-3

Reserved

E283-2

E283-4

Movantia

D285-7

Fanatics

Acamar Films Limited D285-5

Reserved

E283-1

E283-3

D285-2

London Zoo, a ZSL Conservation Zoo

Ashmolean Museum, University of Oxford

B272

London Zoo, a ZSL Conservation Zoo

Yale University

B275

Octane5

B270

Yale University

B275

A271 B272 Octane5

B270

B271

Alchemy England

B273

B273

D285-1

Think Influence

C270 Bar

C270 Bar

V&A (Victoria and Albert Museum)

Alchemy England

B271

V&A (Victoria and Albert Museum)

D271

D285-3

Fanatics

Movantia

D285-7

Reserved

E283-1

Acamar Films Limited

E283-3

Avery Dennison

E272

lab-go

E273

Science Museum Group

UEFA Club Competitions

D285-5

E273

lab-go

FC Porto

E271

Federacao Portuguesa de Futebol

E270

UEFA Club Competitions

D271

Avery Dennison

E272

Federacao Portuguesa de Futebol

FC Porto

E271

Newcastle United FC

E267

Sport Lisboa e Benfica

E266

Manchester City FC

D265

Sport Heritage / HMS Victory Lisboa e Benfica

E266 Golden Goose / E270

D264

Manchester City FC

Signet Licensing

PLYRS B.V. Upcycled Football Merchandise

E264

Sporting Clube de Portugal

E265

English

Golden Goose / English Heritage / HMS VictoryC265 Jewel Branding & Licensing

D264

Reserved Reserved Global Trademark Licensing

C261

Juiced Studio

D266

Copyright Capital

Guapi

Tour de France

Source Lab

E262

Crane Authentication

E261

Ballon d'Or

E260

D261

D260

D262

C263A

Guapi

Copyright Capital

Juiced Studio

D262

D260

D261

Source Lab

E262

Tour de France

Ballon d'Or

Crane Authentication

E261

The British Museum

Natural History Museum

B260

Striker Entertainment

A260

JPatton

Moulin Rouge

PANINI SPA

B255

B256

PANINI FADELSPA

B255

Iconix Rouge International

A251 B256

B254

Roadsign

B250

LMCA

B251

Roadsign

B250

C253

Somberbond Limited

C253

Reserved

D254

Licensing International

Somberbond Limited

C250

LMCA

B251

Licensing International

C250

C251

NAVIGARE

D250

C251

NAVIGARE

The FA

The FA

E252

24h Le Mans

D255

Reserved E260

D254

24h Le Mans

D255

E253

Reserved

Federation Francaise Football

D251

Perfetti Van Melle E252 Group

D250

Perfetti Van Melle Group

D251

Federation Francaise Football

Royal Dutch Football Association (KNVB)

E250

E251

CR7®Life & Play Bonito

Royal Dutch Football Association (KNVB)

E250

Reserved

E253

F257 - Customer Info Point

CR7®Life & Play Bonito

F257 - Customer Info Point E251 E235

Galatasaray

E241

KURZ SCRIBOS

FC Barcelona

D241

Galatasaray

E241

FC BarcelonaOuterstuff

D241

Pink Key Licensing

C238

Noodoll C245

Kawaii Kuties (Posh Paws International) C240

Kawaii Kuties (Posh Paws International)

CAA Brand Management

A241

B234

Teemill

C234

C242

B235

Pink Key Licensing

C238

B234

Noodoll

B235

C234

Hammer Films

Vograce

C241

Hammer Films

Vograce

ATP Tour Inc. D232 GUDO Inc, Ltd

ATP Tour Inc.

E231 Press & Media Zone

Chelsea FC

E232

E231 Press & Media Zone

D233

Chelsea FC

E232

D233

GUDO Inc, Ltd C241

D232

KARACTERMANIA

C232

SAFTA S.A.

Dependable Solutions

B233

Sahinler

B230

C237

C230

C235

B231

KARACTERMANIA

C232

SAFTA S.A.

B231

C230 Atlantis

Dependable Solutions

Gallimard Jeunesse

Asmodee Atlantis

C231

Gallimard

Amazon

Amazon

D231

Legends

Arsenal FC

D229

Banbotoys

E230

D230

Jeunesse D231

C233

Legends

Reserved

E228

Arsenal FC

D229

D230

C233

The Smiley Company C231

B221

B224

Warhammer

UK Ltd. A221

B224

Warhammer

A221

D220

D219

Sun City

E226

Capcom E221 - Global E230 Licensing E228 Group Hub Reserved Banbotoys Tokyo Broadcasting System Television, Inc.

D222

D219

Custom Trading Card Manufacturer

E226

D220 Capcom

Tokyo Broadcasting System Television, Inc.

D222

Sun City

ERMODA

C221

TF1 Licensing

C220

The Smiley Asterix Company

B221

Asterix

B220

Euro Lizenzen

Kadokawa Corporation

F211 Seating Area

Kornit Digital

D216

Crunchyroll

Kornit Digital

D211

D210 D214

Crunchyroll C211

Sony Café PlayStation

C211

D210

Mission Ranger

D211

D213

A211

Hasbro

A211

Visitor Entrance S4

Rocket Licensing Ltd.

A205

D205

Aardman

D204

MyMediabox

C205

Giovas Group of Brands

C204

Sinigaglia

B205

Sinigaglia Moonbug Entertainment Ltd.

B200

Cloudco Entertainment

Moonbug Entertainment A201 Ltd.

One Target SA

B201

C200 Banijay Kids & Family

C201 UK Greetings

D200

Aardman

C201 UK Greetings D205

LoCoco Licensing

D200

D207

Aniplex

D201

D203 blinq

F211 Seating Area

E200 Theatre

D213

E200 Theatre

MGA Entertainment Animaccord

Animaccord

D201

D207

Aniplex

blinq

D203

Pembe the Pink Cat

D193

Rebellion

Meg Hawkins Art

Not Just Clothing

D191

A201

Bulldog Licensing

Blue Ant Right

KOCCA

A191

Miraculous Corp.

B191

C190

B191 Miraculous Corp.

HARI International

C190

C195

SABOR & SUGI

C191

Mediatoon Licensing

AD 57

D194

HARI International

C195

SABOR & SUGI

Garena

Not Just Clothing

D191

Cyber Agent, Inc.

Fire

D192 Free

Pink Cat

D193

Mediatoon Licensing

C191

Rebellion

D194

AD 57

AD 31

Meg Hawkins Art

Pembe D190 the Lupus Films Ltd

AD 55

AD 51

AD 49

Lupus Films Ltd

AD 55

AD 51

AD 49

Bagpuss & Co. / Positively Pigasus

E192

LUFUDUFU®

VaniMani

E191

Bagpuss & Co. / Positively Pigasus

E192

Coamix

E190

BOOGAS

AD 39

Puffygator

AD 35

Dormaco

AD 33

LUFUDUFU®

ArtSHINE

PEAGREEN

Pink Pig Cards

Animotion Media Group

E189

AD 17

Mary Ibeh Illustrations

AD 19

VaniMani

E191

AD 22

Naru Naru

AD21

AD 25

Garena Free Fire

D190

Coamix

E190

BOOGAS

AD 39

Puffygator

AD 35

Dormaco

AD 33

ArtSHINE

AD 31

Peyo Company – The Smurfs

C184

Kodansha

Peyo Company – The Smurfs

C184

Kodansha

B185

SEGA

STUDIOCANAL

B182

SEGA MGM Industries & Co.

A181

B181

BBC Studios

John Pork

D184

Jazwares

E185

E187

Bugcat Capoo Co., Ltd.

Santoro Licensing

E184

Creative Licensing Corporation

D185

Crayola

D184

Jazwares

Fame Bros. Limited

D183

Retail Monster Pony Canyon Inc.

E182

D182

D183

C181

Retail Monster

IMC Toys

D181

Fame Bros. Limited

Pony Canyon Inc.

E182

TOHO Global

IMC Toys

TOHODiakakis Imports Global SA E180

E181

F181 Seating Area

E181

E180

Diakakis Imports SA

D181

D182

C181

BBC Studios

B181

Caroline Mickler

EXG PRO

F181 Seating Area

All About Games International

Reserved

D177

D178

E176

D179

Pokémon

C171 D175

Miiloo

Robotime Europe Ltd

E174

D171

E173 Miiloo

E173

WildBrain

Robotime Europe Ltd

E174

WildBrain LEONI S.P.A.

ADK Emotions NY, Inc.

E171

Chefclub

E170

D177

Pokémon

C171

D171

LEONI S.P.A.

Chefclub

E170

ADK Emotions NY, Inc.

E171

LIT Licensing

E161-2

E161-4

Spin Master

Reserved

E161-8

OAK9 Entertainment

E161-6

A171

Visitor Entrance S3

Mercis bv

B166

Rainbow

NECA

B160

Ubisoft C164

C164

Ubisoft

Penguin Ventures B161

C160

Penguin Ventures

Fashion UK Gatherersʼ Tavern Pte. Ltd.

D162 Pyramid International

E161-1

Market Plush

Pyramid International

Fashion UK

C161

E164

D158 Avatar D162 World Seminal

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Universal

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Feature

Character Licensed Merchandise

Characters in demand From blockbuster characters to beloved classics, continue flipping through the following pages to discover the latest Character Licensed Merchandise shaping the toy market from a range of leading suppliers.

Hasbro

02085 691 234 | www.hasbro.co.uk Peppa Pig continues to grow alongside her fans, giving preschoolers even more ways to bring the character’s world to life through imaginative play, active adventures and familyinspired storytelling. Leading Hasbro's latest range is the Peppa Pig Ready, Pedal, Go Peppa toy, which celebrates one of childhood's biggest milestones: learning to ride a bike. Children can help Peppa build confidence by attaching the push stick and guiding her as she learns, before removing it and watching her magically pedal all by herself. Featuring more than 75 sounds and phrases, Peppa reacts differently depending on whether she's riding independently or receiving help. The toy also includes stickers to personalise her bike and helmet, along with bandage stickers that encourage nurturing role-play after a bump. Family adventures are also at the heart of Hasbro's Peppa Pig Three Little Piggies Caravan playset. Inspired by camping trips and outdoor exploration, the caravan opens to reveal a detailed interior where Peppa, George and baby Evie can cook meals, sleep in bunk beds and enjoy life on the road. Children can customise the camper with stickers and create their own family holiday stories before imagining the next destination. Beyond Hasbro's own product range, Peppa Pig continues to thrive through a broad licensing programme spanning plush, role-play, arts & crafts and wooden toys. Building and storytelling come together in the Lego Duplo Peppa Pig Family House set, which allows toddlers to recreate favourite moments from the series while encouraging creativity, emotional development and early building skills. For fans looking for a cuddly companion, Character Options’ Peek-a-Boo Peppa brings the character to life, while the company’s Whizz-Around range introduces track-and-vehicle play to the brand. HTI has also introduced new Peppa Pig DJ decks, while Mookie has expanded its Grow with Peppa Pig line into wooden toys. From first bike rides and camping adventures to interactive figures, role-play, building sets and cuddly companions, Peppa Pig continues to deliver new ways for preschoolers to learn, play and imagine alongside one of the most popular family franchises.

Casdon

01253 766 411 | uk@casdon.com Casdon is adding new characters to its Build-A-Bear Workshop range, to expand the range as it enters its third year in market. Launched in summer 2025, the official Build-A-Bear Workshop licensed range, designed to bring a small-scale version of the in-store experience to life at home, has quickly become one of the brand’s most popular ranges. This year, Casdon is bringing two new characters to the Build-A-Bear Workshop family in the form of a bunny and a puppy. Aimed at children aged 3+, the characters can be hand-stuffed or brought to life with the Casdon Build-A-Bear Workshop Stuffing Station for an even more immersive Build-A-Bear experience. The new characters are sold separately and both come with an adorable outfit, as well as their own heart and birth certificate for children to complete. Soft, cuddly and designed for imaginative play, the new characters as well as the wider Build-A-Bear Workshop range are ideal for storytelling adventures and role play. Supporting children’s imagination, social skills and fine motor skills, the new characters are staying true to the brand’s learning through play ethos.

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Character Licensed Merchandise

Lego

01753 495 000 | www.lego.com From film franchises and magical worlds to gaming favourites and pop culture icons, the Lego Group’s character licensed portfolio brings some of the biggest names in entertainment to life in brick form. Taking a more magical turn, the newly launched Lego Harry Potter Forbidden Forest: Expecto Patronum brings Harry Potter, Sirius Black and two Dementors together in a spellbinding scene from the Forbidden Forest, complete with a Stag Patronus for fans to recreate the iconic moment. With instantly recognisable characters at an accessible price point, the set offers fans a way to bring a part of the wizarding world into their own homes. For adult fans and retro gaming enthusiasts, the Lego Super Mario Donkey Kong Arcade offers a nostalgic take on character-led play, recreating the iconic arcade game as a playful piece of retro decor. The set taps into the crossover appeal of gaming, collecting and display, showing how familiar characters can extend beyond traditional play and appeal to adult fans too. Meanwhile, the Lego Group’s licensed sets show how familiar characters and much-loved worlds can add a strong sense of fandom and collectability to the building experience. The Lego Shrek, Donkey & Puss in Boots brings three recognisable characters to life in brick form, giving adult fans an opportunity to reconnect with the franchise while creating a distinctive display piece. It’s a natural fit for fans who have grown up with the franchise, bringing the humour and charm of Shrek into a new format. The launch of the Lego SpongeBob SquarePants: Bikini Bottom set in September took this a step further, recreating the iconic underwater world alongside familiar characters and details from the series. At a more accessible price point, the Lego SpongeBob SquarePants Figure offers fans and collectors a simple way to engage with the franchise, highlighting how licensed merchandise can appeal across different price points and levels of collecting. With Halloween around the corner, Lego Disney Tim Burton’s The Nightmare Before Christmas brings together characters from the film, giving fans the chance to recreate its haunting world across three iconic locations: Spiral Hill, Jack Skellington’s house and the Halloween Town Hall. The set offers a nostalgic build for adult fans and collectors looking for something distinctive to display. Together, the Lego Disney Tim Burton’s The Nightmare Before Christmas, Lego Harry Potter, Lego Super Mario, Lego Shrek collection and Lego SpongeBob SquarePants sets give retailers a complete character licensing story for the season. Spanning recognisable characters, established fandoms, seasonal relevance and a range of price points, the portfolio creates opportunities across play, gifting and collecting.

Cartmundi

01268 511 522 | www.cartamundi.com | scott.garnerbundy-higgs@cartamundi.com Cartamundi has secured an official licensing agreement with Marvel Studios for the highly anticipated Avengers: Doomsday, introducing two EU-exclusive Bicycle Playing Card decks inspired by the next major chapter of the Marvel Cinematic Universe. The official collection features the Avengers: Doomsday Bicycle Playing Cards alongside a highly collectible Gambit Bicycle deck. Inspired by the actual playing cards wielded by Gambit on screen, the deck showcases exclusive artwork and a premium silver foil finish that captures the character's iconic cinematic card effects. The product launch comes just weeks ahead of the release of Avengers: Doomsday, which will bring together a multiverse of heroes and iconic characters in what is set to be one of Marvel Studios' most ambitious films to date. Among the cast is Channing Tatum, reprising his role as Gambit following his debut in Deadpool & Wolverine. Capitalising on the excitement surrounding Gambit's return, Cartamundi has worked closely with Marvel to create a premium collector's piece inspired by one of the character's most iconic elements. The Bicycle deck captures the spirit and style associated with Gambit, offering fans a unique collectible that celebrates his enduring popularity within the Marvel Universe. Alongside the Gambit deck, the Avengers: Doomsday Bicycle deck celebrates the film's epic scale and blockbuster storytelling, offering retailers a timely licensed product tied to one of the entertainment industry's most anticipated releases. Exclusive to the European market, both decks are expected to appeal to Marvel fans, collectors, specialty retailers and the growing market for premium licensed collectibles. The Avengers: Doomsday Bicycle Playing Cards and Gambit Bicycle Playing Cards will be available across Europe from 1st November.

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Character Licensed Merchandise

Zatu Distribution

www.distribution.zatu.com | rory.kelly@zatu.co.uk Zatu Distribution’s licensed portfolio continues to grow with some of the hottest licences in both mainstream pop culture and geek culture. Spearheading Q4 launches comes Tomb Raider: The Crypt of Chronos. This sees Lara Croft take on a brand-new adventure, but this time on tabletops. Packed with miniatures and available with optional expansion packs, the game is an episodic campaign that sees players traverse difficult terrain and take on fearsome foes in combat. It has already received early praise from critics. It is available with additional expansions, which bring new bosses and enemies to the game, and even Lara’s famed manor home. Zatu Distribution will also be bringing the critically acclaimed world of Cyberpunk: Edgerunners to tabletops. Cyberpunk: Edgerunners – Hunted sees up to four players undertake daring heists across the treacherous Night City. Using a unique format of real-time gameplay, players collaborate to complete missions and find the exit points without getting taken out by enemies while a timer ticks down. The game uses an evolving episodic system in which a first scenario teaches the game, whilst further scenarios introduce new abilities to players, as well as new threats. Joining the anime space is Blue Lock - Striker, adapting the smash-hit manga series into an action-packed board game. This fast-paced, real-time football game features acclaimed characters, and players must use dice on the fly to manoeuvre their squad, opportunistically snatch the ball and shoot on target, all while leveraging unique character abilities on the pitch. It will launch in time for the festive season. For a small box experience that’s fun for the whole family, Pac-Man Craze Maze is a fresh release. Riffing on familiar casual card mechanics, Craze Maze sees players pull cards from a central stack to build their own maze. To win, players must build a route for Pac-Man to exit, whilst also picking up cherries and avoiding ghosts. But true to form, if Pac-Man secures a power pellet before encountering a ghost, it will become worth positive points instead of harming him. Coming in early 2027, Zatu Distribution is also launching a twist to Sir Ian Livingstone’s Fighting Fantasy series. Starting with Freeway Fighter, this release introduces an augmented reality edition of the gamebook series in which players will make narrative choices and immerse themselves in the action of the books unlike ever before. Retailers can catch a first look at London Toy Fair 2027. Finally, Zatu Distribution continues to carry the renowned Steamforged Games series of board games featuring massive licences from video gaming heavyweights such as Dark Souls, Resident Evil, Elden Ring, Horizon Zero Dawn and many more.

Eolo Toys

+34 985 090 130 | www.eolo.com sales@eolohk.com Licensing continues to be an important way for Eolo to connect consumers with products, bringing recognition, emotion and storytelling. The company believes the wider opportunity comes when licensors and toy companies work together to take properties into new categories, formats and price points. This approach is increasingly shaping Eolo’s licensing strategy, with its growing partnership with Disney providing one example. The collaboration is expanding with a particular focus on the novelty category, combining Disney’s characters and franchises with Eolo’s experience in identifying fast-moving trends, developing tactile products and creating accessible impulse purchases. Eolo sees novelty as an interesting space for licensing because of the speed at which it moves. Trends around squish, slime, sensory play, collectables and satisfying tactile experiences can emerge and evolve much faster than traditional toy development cycles. The company’s approach is to identify these opportunities early and find natural ways to bring characters into them, rather than simply placing a licence on an existing product. Consumers, particularly children, can recognise when a character fits naturally within a product concept. Eolo believes the character needs to add something to the experience, whether humour, collectability, personality or an unexpected feature. When the combination works, licensing can add another dimension to a relatively simple novelty item. Eolo’s work with Disney is therefore evolving beyond individual products towards a broader collaboration within novelty. The company is exploring different materials, play patterns, formats and impulse price points, while looking across Disney’s portfolio of characters to find the right match between character, trend and product. Speed is also becoming increasingly important. The novelty market moves quickly and Eolo believes licensing partnerships need to become more agile as a result. Its objective is to work closely with licensing partners to shorten the journey from identifying a trend to presenting a commercially viable product opportunity. Looking ahead, licensing is set to play an increasingly important role in Eolo’s international growth. The company plans to build deeper relationships with a smaller number of strategic partners, develop a greater understanding of their IP and explore opportunities to take established brands into different product areas. For Eolo, the aim is not simply to manufacture licensed toys, but to work as a creative product partner capable of exploring new spaces for established brands. As the company heads to Brand Licensing Europe, the team is looking to discuss new partnerships and categories, as well as new ways to translate established characters into products with strong consumer appeal.

Character Licensed Merchandise

University Games

02072 540 100 | www.university-games.co.uk Character-led play continues to be a key focus for University Games, with a growing portfolio of licensed games and puzzle. From family favourites including Paddington and Dog Man to preschool icons such as Peppa Pig and The Very Hungry Caterpillar, the range combines trusted licences with engaging play experiences. University Games also features official characters and mascots from some of England's most celebrated football clubs. New to University Games' preschool offering is the Peppa Pig collection from The Learning Journey, combining the enduring appeal of the much-loved character with engaging early-learning activities. Designed to support the development of essential skills through play, the range includes Match It! games, a Magnetic Sort and Learn Colours game featuring Peppa’s iconic Party Bus and a Lift and Learn Puzzle showcasing vehicles from the show. The Learning Journey has also expanded its partnership with the That's Not My… brand. Inspired by the bestselling touch-and-feel books, the collection transforms the familiar tactile experience into hands-on play. Match It! games, Floor Puzzles and a Memory Game with fuzzy patches and tactile element help children develop matching, sorting and problem-solving skills while encouraging sensory, interactive play. University Games' preschool licensing portfolio also includes The Very Hungry Caterpillar, The Tiger Who Came to Tea, Mog the Forgetful Cat and The World of Dinosaur Roar, offering retailers a strong mix of recognised characters that continue to resonate with young families. For older children, Dog Man brings the humour and action of Dav Pilkey's book series to playtime. The extensive games and puzzles range includes Big Jim Begins, Attack of the Fleas, Twenty Thousand Fleas Under the Sea and Flip-O-Rama board games, alongside the Hot Dog Card Game and eye-catching lenticular puzzles, delivering plenty of action-packed fun for devoted fans. The Paddington range has been refreshed with updated artwork inspired by The Adventures of Paddington series. The collection features classics including Dominoes, Find It Fast and Spot the Difference, alongside the reimagined Adventures of Paddington Sightseeing Board Game, where players help Paddington discover famous London landmarks while filling his scrapbook along the way. University Games also holds licences for many of England's leading football clubs, including Arsenal, Chelsea, Liverpool, Manchester City, Tottenham Hotspur, Newcastle United, West Ham United and the FA England team. Building on the success of its licensed football collection, which already includes 3D Stadium Puzzles, Rubik's Cubes and the new Pocket Dice games, the company is expanding its character-led offering with the new Official Licensed Sports Squeeze Poppers range. This collection features popular mascots including Moonchester, Stamford, Chirpy and the official England Lion, alongside a Liverpool player character. Designed for both indoor and outdoor play, Squeeze Poppers launch foam balls up to six metres with a squeeze, while eco-friendly packaging and a reduced shelf footprint provide retailers with a more sustainable and space-efficient merchandising solution.

Trends UK

01295 768 078 | www.trendsuk.co.uk | info@trendsuk.co.uk

Trends UK is the home of a host of licensed tech toys that support fun learning, including a refreshed range of products ideal for young fans of Peppa Pig. The Learn with Peppa range is popular among families wanting to add simple tech toys to their little ones’ play diet and several updated products will stand out on the shelves in their brand-new packaging. The all-new Peppa’s Play & Learn Laptop is designed for toddlers with a bright, light-up screen for learning on the go. Featuring official Peppa Pig audio, children can hear real voices and sounds from Peppa, George, Baby Evie and their favourite friends. This interactive toy encourages early learning through five engaging activities focused on letters, numbers, objects, musical instruments and colours. Kids can explore six fun songs and a variety of interactive responses that support early vocabulary and listening skills. The colourful laptop includes easy to press buttons, a fold up design and images of Peppa and friends to keep little learners motivated and entertained. As children play, they develop fine motor skills, hand-eye coordination and early communication through music, questions and character-led prompts. Kids can also sing, learn and play along with the all new Peppa Pig Sing & Learn Microphone, which combines music, quizzes and imaginative fun in one interactive toy. Children can choose from two modes. Sing-along mode features seven favourite songs, letting kids sing with Peppa or perform solo using the voiceamplifying microphone. Other fun tech toys in Trends’ Learn With Peppa collection include Peppa’s Play & Learn Alphaphonics, Count with Peppa, Peppa’s Phonic Alphabet, Peppa’s Flip & Learn Phone, Peppa’s Flip-Up Learning Pad and Peppa’s Smart Tablet. Further character merchandise is available from Trends UK, with ranges of Paw Patrol, Hey Duggee, Bing and Mr Tumble products available to support little ones’ learning and development.

Character Licensed Merchandise

Lexibook

07501 770 855 | www.lexibook.com davidpannett@lexibook.com When great licences meet innovative products, the result is a proposition retailers simply cannot ignore. This is what Lexibook brings to the market, combining an extensive portfolio of the world’s biggest entertainment brands with technology-led toys and products designed to deliver strong consumer appeal. With a broad and continually evolving product portfolio, Lexibook has established a powerful position across toys, electronics and licensed merchandise. Its strategy is simple but highly effective: take the characters children already love and combine them with products that encourage play, creativity, interaction and repeat use. The licence portfolio includes some of the biggest names in global entertainment, including Disney, Marvel, Star Wars, Bluey, Paw Patrol, Peppa Pig, Hello Kitty, Kuromi, Barbie, Gabby, Harry Potter, Minions, Sonic, Snoopy and many more. Crucially for retailers, these licences are not restricted to one or two product categories. Lexibook has created a diverse licensed offering spanning night lights and projectors, outdoor & inflatable toys, educational toys & laptops, ELAs, robots, walkie talkies, electronic games, gaming, arts & crafts, role play, music products, headphones, speakers, karaoke, cameras, clocks and watches. This breadth provides retailers with the opportunity to build complete licensed propositions across multiple departments and price points. One of the most exciting examples of Lexibook’s approach is the Frozen Bluetooth Karaoke Machine, a product that demonstrates how a hot licence and the latest technology can combine to create a compelling retail proposition. Already proving to be a huge hit, the product is well positioned to become a standout performer around the launch of Frozen 3, giving retailers a major opportunity to capitalise on renewed consumer excitement around one of Disney’s most successful franchises. The machine comes complete with two wireless microphones, allowing children to sing together and enjoy the freedom to move around during performances. Bluetooth connectivity makes it simple to pair with compatible devices and stream favourite tracks and playlists. A built-in rechargeable battery means the karaoke fun can go wherever the action is, from bedrooms and sleepovers to parties and family gatherings. The vibrant Frozen design featuring the world of Anna and Elsa gives the product instant shelf appeal. For retailers, this is more than simply another licensed toy. It is a high-impact combination of technology, entertainment and character appeal, packaged into a product with genuine play value and a clear reason to buy.

KTL

01395 234 600 | www.kandytoys.co.uk | enquiries@kandytoys.co.uk Character licensing continues to be a huge part of the toy and collectibles market, with fans always looking for new ways to enjoy the characters and worlds they love. For retailers, that means plenty of opportunities to offer something fresh, collectable and, importantly, something that fans are genuinely excited to get their hands on. KTL has some exciting new licensed ranges launching in the UK, including Rokimoto and Dungeon Crawler Carl. The company has secured exclusive distribution partnerships with Funmaker and Playmates to bring these new properties to the UK. It is excited to launch both ranges at the upcoming MCM London Comic Con, following positive responses at San Diego Comic Con. Since then, the excitement has continued, with both brands gaining strong traction across social media and building a growing following of fans and collectors. From Funmaker, Rokimoto brings a fun and distinctive take on character collectibles. The range includes the licensed Cup of Fun blind-box characters in cups, with the show designs featuring a vending-machine-style FSDU that helps the range stand out. The presentation adds a great visual element at retail, while the blind-box format brings that all-important element of surprise as fans collect the different characters and hunt for their favourites. Funmaker is also tapping into the growing bag charm trend with its new Chase Cases. Rather than the traditional plush bag charm, the characters are encased within a clear bag charm, creating something completely different for fans to collect and display. Small, affordable and easy to take anywhere, they are a great fit for the growing number of consumers looking to add character merchandise to their bags, backpacks and everyday accessories. Playmates is also bringing a hugely popular property into the toy space with its new range of figures and toys based on Dungeon Crawler Carl. The book series has built a passionate following through both print and audio, giving the brand a strong fanbase already in place. With a television series also in development for the coming years, there is plenty of opportunity for the property to reach an even bigger audience. For KTL, these launches are about bringing exciting properties and products to the UK that already have fans talking. Both Rokimoto and Dungeon Crawler Carl have demonstrated strong demand, and the company is looking forward to giving UK retailers the chance to get behind two ranges with plenty of potential.

Character Licensed Merchandise

Bandai

02083 246 160 | www.bandai.co.uk | sales@bandai.co.uk Bandai Toy & Hobby UK has strengthened its licensed character portfolio with new launches and range extensions across some of the world’s most popular franchises. Celebrating 30 years of Tamagotchi, Bandai extends the appeal of its characters beyond the original device and gameplay with new collectible and lifestyle ranges. A new series of blind-bag Mini Collectibles features special 30th anniversary stylised characters, with each including a Tamagotchi figure, display stand, sticker, case and case charm. A new Tamagotchi Paradise device also launches in Q4, introducing more Tamagotchi characters, alongside an expansion into stationery and lifestyle products. Bandai brings a line-up of Godzilla toys and collectibles to the UK, combining new launches with returning favourites. Godziburst reimagines legendary characters from the classic films in bold designs with interchangeable parts, while Godzilla Scramble transforms from a round, egg-like shape into Godzilla. Designs include ice cream, hamburger and leopard-print motifs, presented in blind boxes with a mystery chase variant. For core fans, the Godzilla Rampage 6-inch Action Figure series returns with variants spanning the franchise’s movie history, joined for the first time by King Ghidorah and MechaGodzilla, complete with collector packaging and accessories. As Gundam approaches its 50th anniversary, the brand continues to expand its presence in the UK following the opening of its first permanent branded store in Camden this summer. Two new High Grade model kits also mark the 30th anniversary of After War Gundam X: the Gundam Leopard, featuring its signature heavy-armament design and deployable weapon gimmicks, and Gundam Virsago, bringing the distinctive rival mobile suit to the latest HG format. Both introduce fan-favourite mobile suits from the 1996 series to a new generation of builders while retaining appeal for established collectors, forming part of renewed activity around After War Gundam X during its anniversary year. As the home of Dragon Ball, Bandai Namco continues to grow this evergreen portfolio staple, combining mass-market recognition with specialist collector appeal. New additions to the collectible Dragon Stars range include the exclusive Super Saiyan Blue Goku and Dragon Stars Goku with Wings. Inspired by an iconic manga moment, Goku with Wings recreates the cover artwork following the Cell Games, featuring Goku with his halo and feathered wings as he waves goodbye after sacrificing his life. Adding further scale, the 16-inch Dragon Ball Colossal Warriors Super Saiyan Blue Goku combines bold proportions and enhanced detail with strong shelf presence for both display and action-packed play.

Vivid Goliath

01483 449 944 www.vividtoysandgames.co.uk Vivid Goliath continues to strengthen its licensing portfolio, partnering with a broad range of leading licensors across its growing toys and games business. Spanning best-selling publishing properties, hit TV shows, major movie franchises, evergreen preschool favourites and cult brands, these partnerships are driving product innovation and creating new opportunities across the portfolio. Inspired by the global best-selling fantasy series from author Sarah J. Maas, A Court of Thorns and Roses: Fate and Favor brings the world of Prythian to the tabletop. Players take on the role of a High Lord or High Lady representing one of the seven Courts, including Night, Day, Dawn, Winter, Summer, Spring or Autumn, competing to build influence across the realm. Vivid Goliath is also bringing another publishing phenomenon to the games aisle with Fourth Wing: Rise of the Wingleader, inspired by Rebecca Yarros’ bestselling Empyrean series. Bringing the world of Basgiath War College to life, the game features its fierce riders, legendary dragons and high-stakes romance, with fan-favourite characters Violet Sorrengail and Xaden Riorson realised through striking original artwork created exclusively for the game. Clickeez is gearing up for its next phase of growth. With more than 30m units in the hands of fans globally, a rapidly expanding fan community, industry recognition and a major licensing programme launching this year, the collectible brand is well positioned to build on its viral success and further expand its footprint through 2026 and beyond. Two of the world’s most recognisable character brands, Hello Kitty and Care Bears, will add fresh momentum to the Clickeez portfolio, giving fans new ways to click, connect and collect. New formats and price points will broaden the brand’s consumer appeal while creating additional opportunities at retail and supporting an expanded Clickeez presence across the toy and collectibles category.

Character Licensed Merchandise

Spin Master

01628 535 000 | www.spinmaster.com Coinciding with the launch of Paw Patrol: The Dino Movie, Spin Master’s new Paw Patrol Dino range brings the prehistoric adventure from screen to playroom. Combining the franchise’s familiar rescue play with dinosaur-themed vehicles, characters and playsets, the range gives young fans new ways to recreate on-screen adventures as well as create their own imaginative Dino Rescue missions. The Paw Patrol: The Dino Movie Megasaurus Dino Vehicle puts a prehistoric twist on vehicle play, featuring a giant inflatable dinosaur that rises from the vehicle when children press the light bar. Standing at 76.2cm tall, the dinosaur can be detached and played with separately, while the included Rocky figure can be clipped into the vehicle driver’s seat or positioned on top of the dinosaur for imaginative rescue missions. The vehicle also features filminspired sounds and front claws for clearing obstacles. Once the adventure is over, the dinosaur can be deflated and folded back inside the vehicle, making storage simple between play sessions. Meanwhile, the Paw Patrol: The Dino Movie Dino Mobile Headquarters transforms from a rugged mobile transport vehicle into a large-scale HQ measuring over 55cm when fully extended. The set includes Chase, his vehicle and a tow truck, with lights and sounds adding to the immersive play experience. With multiple play areas, including Ryder’s command centre, children can recreate rescue missions or create their own dinosaur adventures. The HQ can launch and store up to two Paw Patrol Dino vehicles, while the tow truck adds another layer of vehicle-based play. Components can also be stored within the main vehicle for easy tidy-up. Bringing the high-octane excitement of Monster Jam into the home, the Monster Jam Monster Motors Playset puts racing, competition and action at the heart of play. The set allows children to stage head-to-head races between two exclusive 1:64 scale Monster Motors trucks, Megalodon and Power Rush, using friction-powered launchers. Users can rev up the trucks, release them onto the raceway and watch as they race towards the finish, with the winning truck triggering a trap door that sends the losing vehicle flying off the track. Break-apart obstacles including crushed cars, barrels and split containers add to the action, allowing children to customise races and create new challenges. With no batteries required, the hands-on play pattern encourages repeat play, friendly competition and cause-and-effect learning, while the 1:64 scale vehicles offer scope to expand the collection with additional Monster Jam trucks.

Blokees

07585 400 586 | markashurst@blokees.com Blokees is expanding its character merchandise offering with a new wave of licensed products that connect fan-favourite IPs with collectability, assembly and display value. Spanning music culture, superhero vehicles and premium comic-inspired collector ranges, the latest launches show how the brand continues to translate recognised entertainment properties into accessible, display-led formats for fans and retailers. Set to go on sale in the UK in early October, Mojipod Hatsune Miku Diverse Music Festival introduces Blokees’ original collectible capsule-style format to the Hatsune Miku range. The 6-in-1 assortment features a selection of fan-favourite chibi-style Miku designs, with a Secret Version adding extra collectability and surprise appeal. Each product includes a character, character card, Mojipod box shell, silicone lanyard, pet pendant and stickers, creating a portable toy and display format that can be attached to bags or used as a desk display. With its compact capsule-style shell and palm-friendly character size, the line combines everyday carry appeal with collectible character design, offering retailers a fresh format for music, anime and lifestyle-led shoppers. Arriving in UK retail at the end of September, Batman Wheels E01 and E02 extend Blokees’ 1:64-scale vehicle collectible platform with iconic Batmobile designs. The range combines authentic vehicle recreation with satisfying assembly, using standard and specialised parts to create compact character vehicles with strong shelf and display appeal. Following positive buyer attention at Autumn Fair and Toymaster activity in early September, the two Batman Wheels waves are positioned to support impulse purchase, repeat collection and cross-generational DC fandom, from younger vehicle fans to adult collectors drawn to Batman’s screen and comic legacy. Momentum is also building around Blokees’ DC Champion Class range, which has continued to perform strongly with collectors. Two new global releases are expected to draw significant fan attention, with the latest characters inspired by Batman: Hush, the 12-issue storyline originally serialised in Batman #608–#619 from 2002 to 2003. The Batman design draws from Jim Lee’s comic artwork, with a textured Batsuit that emphasises muscular form and tactical detail, while Catwoman captures Selina Kyle’s sleek, goggled look with high articulation for rooftop-prowling poses. As Blokees’ premium collector-focused series, Champion Class has been recognised by fans for delivering strong value through high part counts, clear instructions, smooth tool-free assembly and detailed articulation, giving collectors a polished experience from assembly through to display. Together, these launches show how Blokees is expanding its character merchandise offering across multiple fan communities and price points. From the portable charm-like appeal of Mojipod, to Batman vehicles and premium DC Champion Class collector releases, the brand continues to create products that combine recognisable IP, accessible assembly and longterm display value.

HEDWIG 3D STICKER MAKER HARRY POTTER

MINI SLIME CAULDRON HARRY POTTER

HEDWIG SQUISHYGLO SILICONE LIGHT All characters and elements © & ™ Warner Bros. Entertainment Inc. WB SHIELD: © & ™ WBEI. Publishing Rights © JKR. (s26)

HARRY POTTER

CREEPER 3D STICKER MAKER MINECRAFT

CAT GLOBUDDIES LIGHT MINECRAFT

PUMPKIN LANTERN MINECRAFT

PALADONE.COM INFO@PALADONE.COM © 2026 Mojang AB. All Rights Reserved. Minecraft, the Minecraft logo, the Mojang Studios logo and the Creeper logo are trademarks of the Microsoft group of companies.

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Character Licensed Merchandise

Simba Smoby

01620 674778 | www.smobytoys.co.uk sales@simbasmoby.com Two of this year’s biggest cinematic releases, Toy Story 5 and Star Wars: The Mandalorian and Grogu, lead the line-up for Simba’s range of character merchandise. Following the cinematic success of the film, there’s a range of Toy Story 5 plush for fans to choose from and collect. Standing at 25cm tall, characters include Woody, Buzz Lightyear, Jessie, Bullseye and Mr Smarty Pants, all in the likeness of their on-screen counterparts. The Toy Story 5 characters can also be collected in the form of diecast Jada Metalfigs. Made from high-quality metal and standing at 2.5-inches, the Jada Toy Story 5 Metalfigs are durable, shiny and vibrant. They’re ideal for collecting and displaying in small spaces, from bedside tables to the top of computer monitors. Fans can collect Woody, Buzz Lightyear, Jessie and Bullseye. Following the blockbuster Star Wars: The Mandalorian and Grogu, fans can now collect some of their favourite screen characters as both plush and metal figures. The Star Wars: The Mandalorian Grogu with Snacks collection is a selection of three 25cm plush versions of Grogu clutching a box of popcorn, a macaroon or a lizard. This soft toy features Grogu’s signature oversized head and expressive big eyes, all designed to echo his iconic appearance from The Mandalorian. The Mandalorian 25cm Plush is a premium execution soft toy that wears shiny, metallic-finish armour and features a mini Grogu. It comes in an elegant touch box, ideal for gifting or stylish presentation. Star Wars: The Mandalorian and Grogu has also joined the MetalFigs line-up. There are four characters to collect in total, including The Mandalorian, Imperial Remnant AT-RT Driver, Zeb Orrelios and Grogu. Each figure has detailed sculpting and bold design which is true to the Star Wars universe and consistent with the wider MetalFigs range, so fans can introduce even more characters to their collectible worlds. Fans of all ages will love the range of cuddly and collectible Disney Winnie the Pooh 25cm Plush. Piglet, Pooh, Tigger and Eeyore are all available in soft pastel colouring and featuring long-pile fur and floppy legs, so they can sit neatly in bedrooms, playrooms or on imaginary adventures. These toys also serve as beautiful keepsakes.

PMI Toys

www.pmitoys.com | sales@pmitoys.com For PMI, 2026 is all about taking iconic entertainment properties and turning them into fresh collecting experiences, with two standout ranges demonstrating the company’s approach to character licensed merchandise: the Fast & Furious NOS Capsule and the new DreamWorks KouKou collection. Leading the charge this October is the Fast & Furious NOS Capsule, arriving in a milestone year for the franchise as The Fast and the Furious celebrates its 25th anniversary. Inspired by one of the most recognisable symbols of the Fast & Furious universe, the packaging itself becomes part of the experience. Each collectible is presented inside a blind capsule shaped like a NOS bottle, creating an immediate connection to the cars, speed and adrenaline synonymous with the franchise. But the reveal goes well beyond the packaging. Inside every Fast & Furious NOS Capsule, fans will discover a collectible character figure paired with a custom car, together with a sticker set, a mini poster and its own wheelbase, allowing collectors to build and personalize their own Fast & Furious scene. There are 12 character and car combinations to collect, featuring fan favorites from across the franchise including Dominic Toretto, Brian O’Conner, Letty Ortiz, Luke Hobbs, Deckard Shaw, Roman Pearce, Han Lue and more. Rare collectibles add another element of surprise to the hunt. By combining characters and cars with scene-building accessories and distinctive packaging, PMI has created a collectible that celebrates multiple elements of the Fast & Furious universe while giving fans plenty of reasons to come back and complete the collection. PMI is also preparing to introduce DreamWorks KouKou, a new collectible world bringing together characters from some of DreamWorks’ most iconic franchises, including Shrek, Kung Fu Panda, How to Train Your Dragon, Trolls and Madagascar. DreamWorks KouKou will span food-inspired blind capsule collectibles and clip-on plush, combining familiar characters with new formats. The blind capsules turn the unboxing itself into part of the fun, using food-inspired concepts to create a surprising and highly displayable way to discover favorite DreamWorks characters. The clip-on plush collection extends that experience into a portable format that fans can take with them. DreamWorks KouKou has been conceived with multi-generational appeal in mind. Younger consumers can discover colourful characters and collectible play patterns, while gen Z, millennials and parents have an established connection with DreamWorks films and their characters. Together, Fast & Furious NOS Capsule and DreamWorks KouKou showcase PMI’s direction for character licensed merchandise: iconic entertainment brands transformed through distinctive formats, strong collectability and an unboxing experience that makes discovering the character just as exciting as collecting it.

© 2026

TM & ©

Mojang

AB

© 202

6 MAR VEL

©&™

Lucas

film Ltd

.

Visit us at Brand Licensing Europe

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© Disney / Pixar

L

MARVE

Character Licensed Merchandise

Rainbow Designs

01329 227 300 | www.rainbowdesigns.co.uk Rainbow Designs brings to life cherished and classic characters, alongside fresh contemporary faces, through an adorable curation of high-quality plush, toys and playsets. From favourites including Bing, Paddington, Peter Rabbit, Disney’s Winnie the Pooh and Mr. Men Little Miss to exciting new arrivals like Care Bears Baby and Pembe the Pink Cat, Rainbow’s character portfolio offers something special for every age. The reimagined Bing collection continues to engage preschoolers with a range created especially for early years play. New additions include the Bing Learn to Dress Soft Toy, encouraging little ones to explore everyday dressing skills. There is also Bing’s Rainybow Colour Wheel, Character Twin Packs and the playful Bing Bus Shape Sorter, designed to support early problem-solving and hand-eye coordination. They join products like Bing’s Favourite Things Activity Toy, Interactive Bing, Flop and Hoppity plush toys and the Bing Wooden Busy Board, packed with cogs, beads and hidden doors for kids to discover. Paddington features across three of Rainbow’s bestselling ranges. The Adventures of Paddington preschool toy collection has welcomed the new Paddington Soft Toy with Interactive Marmalade Sandwich, alongside favourites such as the award-winning Paddington Tea Set, Talking Paddington Soft Toy, Bessie the Campervan, Paddington Play Bus and Paddington’s Letters to Aunt Lucy Play Sets. Rainbow’s Classic Paddington collection takes inspiration from Peggy Fortnum’s iconic illustrations. Beautifully crafted from high-quality fabrics, each cuddly Paddington features his super-soft lined duffle coat, battered red felt hat and signature suedette tag stating ‘Please look after this bear. Thank you.’ Alongside this, the Paddington for Baby collection brings the beloved bear to little ones from their earliest days. The new Pembe the Pink Cat collectible range is proving popular with both consumers and retailers. The range includes six collectible plush Pembe characters and six plush keychains, each paired with an uplifting affirmation, including Be You, Miss U and Love You, alongside two large plush, making them irresistible gifts for tweens, teens and kidult collectors. Also new to Rainbow’s character portfolio is the Care Bears Baby range. Bringing the timeless values of love, kindness and friendship to the nursery, baby-soft Cheer Bear, Funshine Bear and Bedtime Bear feature across a colourful collection of comforters, ring rattles and My First Care Bear Soft Toys. The Peter Rabbit Signature and Once Upon a Time collections feature Peter Rabbit and Flopsy Bunny in a range of adorable infant plush, sensory developmental and wooden toys. While Rainbow’s new Disney Winnie the Pooh 100 Collection, celebrating a centenary of this much-loved bear, sits alongside the popular Hundred Acre Wood and Always and Forever infant toy ranges. Celebrating 55 years of Mr. Men Little Miss, Rainbow’s vibrant collection brings favourite personalities to life through large, huggable cushions, collectible soft toys and plush keychains, featuring much-loved characters including Mr. Tickle, Mr. Happy, Little Miss Sunshine and Little Miss Princess.

Just Play

www.justplayproducts.com | uksales@justplayproducts.com With quality plush, dance fun and collectibles, Just Play’s line-up of character merchandise will surprise and delight young fans. Sesame Street Tickle Me Elmo Giggle Max promises hours of giggly fun. More than 4-inches taller than the original 1990s toy, the Giggle Max is even more interactive and giggly, with new phrases and a new arm waving motion as he laughs. Kids simply tickle Elmo’s belly, left foot or right foot and he giggles, waves his arms up and down and opens and closes his mouth, while his whole body shakes with excitement. Inspired by the Mickey Mouse Clubhouse series, Mickey Mouse Clubhouse Hot Diggity Dance & Play Mickey is an interactive toy which will have children dancing and singing along. Users press Mickey’s left hand to activate music, motion and phrases. He dances to the ‘Hot Dog Song’ and plays two games, including Freeze Dance and What’s That Sound? The Disney Double Trouble Stitch Feature Plush is a 14-inch poseable toy with articulated arms, legs and head. There are two modes, Mischief Mode and Dance Mode, for hours of fun. Mischief Mode sees him crawl, snarl, sneak around and say cute, mischievous phrases, while Dance Mode will make him sing, hum and dance to music. For dance fans, the KPop Demon Hunters Dance Mat will provide hours of musical fun and games. Featuring the hit songs Golden and Soda Pop, the mat has four Dance Modes: Dance Challenge, Idol Performance, Beat Mixer and Memory Challenge. Children can hit the stage and show off Rumi, Mira and Zoey's signature moves with Dance Challenge and Idol Performance. Beat Maker enables them to create their own high-energy K-Pop beats, while Memory Challenge tasks them with repeating the beats to help seal The Honmoon. New to the portfolio are the Happy Haul Harry Potter Shops of the Wizarding World Scene Setters. These Blind Boxes contain one of seven surprise toy figures paired with a fourinch sculpted shop display. Each scene is inspired by wizarding world destinations in Hogsmeade or Diagon Alley and the stylised display figures fit neatly inside the shops. The Disney Many Moods Mini interactive toys pack big personality into palm-sized companions, and new to the collection are Disney Stitch Many Moods Mini Stitch and Disney Stitch Many Moods Mini Angel. Both are expressive 4.5-inch toys which react to touch and motion with hilarious giggles, growls, eye blinks and silly phrases. Also new to the line-up is Disney Moana Many Moods Mini Heihei. When touched, this 4-inch rooster makes hilarious clucking sounds, his eyeballs spin, head turns, mouth moves and wing flaps.

All characters and elements © & ™ Warner Bros. Entertainment Inc. WB SHIELD: © & ™ WBEI. Publishing Rights © JKR. (s26)

TM & © Mojang AB.

RED TOWER BOOKS™ © Yarros Ink, Inc.

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© HASBRO

Character Licensed Merchandise

Heathside

01282 775 778 | www.heathside.biz Khadou specialises in bringing collectibles to fans of all ages based on their favourite characters and IP, and has seen consistent growth as collectibles continue to grow as a segment. With customer demand showing no signs of slowing as Christmas approaches, Khadou has seen amazing responses to their latest launches. This momentum is set to continue through the festive period, further bolstered by several new ranges and licences coming to market. Character-driven IP is at the heart of Khadou’s collectibles business, as fans look to build their collections with their favourite characters, whether it’s the latest trend brand or a nostalgic classic. Earlier this year, Khadou launched CultureFly’s Dandy’s World lines into the UK, with an overwhelming response as fans of the massively popular Roblox game rushed to retail to pick up plush and figures featuring the game’s iconic characters. As Dandy’s World’s popularity continues to surge, Khadou is excited to bring new lines into the UK and meet the surging demand from customers. Earlier this year, Khadou also launched a new license with their WWE range, bringing superstars from across the eras to life in plush, squishy and figure formats that make perfect additions to any WWE fan’s collection. The range is set to expand further, with new superstars being added to the mix as part of Khadou’s own brands such as Microids and TinyVision. The latest product launched by Khadou that has generated a lot of buzz at retail is the new Cl!cky Caps range of novelty keycap keychains. These keychains feature a 3D keycap in the shape of fan-favourite characters, which can be clicked and fidgeted with on the go for some sensory fun or can be placed on a keyboard. Cl!cky Caps has launched with several licences including Hello Kitty & Friends, South Park, Molang and SpongeBob but there are plenty more to come as demand continues to grow and customers look for their favourite characters. Collectibles built around iconic characters and IP appeal to fans across ages and generations, and Khadou has continued to demonstrate this with the success of their Only Fools & Horses lines. Fans of the iconic British show, both new and old, continue to collect every new launch, with the latest, the Touch of Glass bobblehead scene having launched this year having already been a sell-out. Khadou’s experience in tapping into the demand for collectibles and delivering lines that excite fans and encourage collectability is helping the company continue to see strong traction at retail and growth.

PMS International

01268 505 050 | www.pmsinternational.com sales@pmsplc.com | jwhite@pmsplc.com PMS International is preparing for Easter 2027 with The EggVenturers, an exciting new character-led brand designed to bring storytelling, imaginative play and adventure to one of the biggest family occasions of the spring season. At the heart of The EggVenturers are three daring adventurers, Hatch, Baxter and Blossom, who live in the magical world of Hopshire Hollow. Each Easter, the trio embark on their Grand Easter Mission, travelling into the human world to hide the eggs they have protected throughout the year, including the legendary Golden Egg. The story provides the foundation for a much wider Easter experience, giving children the opportunity to become part of the adventure themselves while offering retailers a coordinated proposition that extends well beyond the traditional seasonal plush toy. Character dolls sit at the heart of the collection, supported by a range of outfits and accessories designed to extend play and encourage collectability. An accompanying storybook introduces children to the characters, their personalities and the world of Hopshire Hollow, while Easter egg hunt products, clues, decorations, painting activities and other seasonal lines help families bring the EggVenturers adventure to life at home. Together, the products create a joined-up Easter range spanning toys, storytelling, activities, decorating and the traditional family egg hunt, providing retailers with opportunities across a variety of price points and product categories. The initial adventure centres around Hatch, Baxter and Blossom, but the world of Hopshire Hollow has been created with future growth firmly in mind. A wider cast of characters and new adventures provides scope to expand the collection and introduce new reasons for families to return to The EggVenturers each Easter. For PMS International, the ambition is to establish The EggVenturers as a recognisable Easter brand that families can enjoy year after year. By combining familiar Easter traditions with character-driven storytelling and interactive play, the concept aims to give parents new ways to create excitement around the Easter period while providing children with characters and adventures that continue beyond the egg hunt itself. The Easter 2027 launch will be supported by a coordinated trade and consumer marketing programme, including dedicated digital and social content, PR and influencer activity, video content, a new consumer website and direct-to-consumer activity. PMS will also provide marketing assets and support to retail partners to help drive awareness and sell-through as Easter approaches. A dedicated presentation programme will introduce key retail buyers to the characters, products and wider world of Hopshire Hollow as PMS builds distribution ahead of Easter 2027. With an expanding product and character pipeline already in development, The EggVenturers is ready to make Easter 2027 the start of a much bigger adventure.

“Where’s my marmalade sandwich?”

Bring sandwich to mouth to hear Paddington talk

Hear

FOUR

unique Phrases

© P&Co. Ltd./SC 2026 Licensed by Studocanal Kids & Family Limited

Interactive Paddington with Marmalade sandwich

Figures and playsets Mix & Match figures

Store accessories inside car

-www.rainbowdesigns.co.uk -sales@rainbowdesigns.co.uk -01329 227300

Character Licensed Merchandise

MV Sports

01217 488 000 | www.mvsports.com info@mvsports.com | sales@mvsports.com MV Sports brings Netflix’s KPop Demon Hunters to the wheeled-toy aisle with a new collection spanning bikes, scooters, skates, skateboards and safety accessories. With its core Takedown range, the company has brought the characters, music and visual style of KPop Demon Hunters to fans in a colourful domestic collection. Leading the Takedown collection are two statement bikes that place the KPop Demon Hunters look at the heart of adventure. The 14-inch Bike is an ideal choice for developing riders, featuring a durable steel frame, removable stabilisers and adjustable saddle and handlebar heights to support children as their confidence grows. A printed chainguard, crash pad and coordinated details complete the design, while front and rear calliper brakes provide reliable stopping power. Offering the same styling in a larger size, the 16-inch Bike’s steel frame, pneumatic tyres and deep tread offer a stable ride, complemented by an adjustable saddle and handlebars, soft-touch grips and responsive front and rear brakes. Eye-catching wheel discs, a printed chainguard and statement graphics ensure fans can take centre stage wherever they ride. Extending the Takedown range, the KPop Demon Hunters Folding Inline Scooter with Light Up Wheels brings performance-inspired energy to the collection. Character graphics, a full stem wrap and anti-slip deck create maximum visual impact, while the illuminated wheels make every journey feel like a show. Its steel frame, puncture-proof tyres and three-stage adjustable handlebar provide longevity, while the quickfolding mechanism makes the scooter easy to carry, transport and store, with no assembly required. Fans can also master new moves with the KPop Demon Hunters Skateboard. The seven-ply wooden deck features bold double-sided graphics and a double kicktail for developing tricks and control. Smooth PP trucks, PVC cushions, 50mm wheels and ABEC-7 bearings combine to provide a confident ride. The Adjustable Big Wheel Skates offer a supportive introduction to the Takedown range. A tough PP shell, pivoting heel cuff and soft liner provide comfort and stability, while double ratchet straps and four-size adjustment allow the skates to grow with the rider. A durable rear brake helps children control their speed as their skills progress. The collection also includes coordinating protection and accessories, allowing retailers to create an impactful KPop Demon Hunters destination in store. The lightweight Safety Helmet features a ventilated EPS shell, adjustable sizing dial, removable foam pads and a quick-release buckle. Matching Knee and Elbow Pads and breathable Cycle Mitts help protect young riders, while the Huntrix Bell adds an accessible finishing touch to bikes and scooters. Alongside Takedown, the Golden range provides a striking alternative across a wider collection of wheeled toys and coordinating accessories. Rich black and gold styling, elegant graphic detailing and Huntrix character artwork give the range a polished, premium look, offering fans another distinctive way to bring the world of KPop Demon Hunters outdoors. The KPop Demon Hunters Takedown collection gives retailers opportunities across multiple price points while encouraging fans to build a fully coordinated look. With bold purpleand-black styling running throughout, the complete range delivers strong cross-category merchandising potential and shelf appeal.

Funko

www.funkoeurope.com newtradeenquiries.emea@funko.com Funko regularly collaborates with licensing partners to produce a wide range of exciting releases celebrating a vast array of fandoms. Funko’s biggest launch, Pop! Mystery, brings licensed characters into new collecting experiences with an added element of anticipation and has the ability to transform into new customisable worlds. Funko’s Pop! Mystery combines the appeal of character merchandise with the excitement of discovery, giving fans the opportunity to find out which character they are going to add to their lineup. The anticipation of discovering a rare World Chase character, alongside the thrill of finding a new character to add to their collection, makes Pop! Mystery an engaging format for both new customers and seasoned collectors. The latest Pop! Mystery Warner Bros. Horror Collection brings together some of the biggest licensed characters in the genre, including two variations of Pop! Pennywise, Pop! Regan, Pop! Annabelle, Pop! La Llorona and Pop! The Nun. Each figure features a menacing colourway deco and comes with a corresponding Pop! card. There is an opportunity to purchase a Pop! individually or as a pack of six. Adding further excitement is the 1 in 72 chance to uncover a Mystery Chase figure or a one of one Worldwide figure. With the opportunity for collectors to trade in their Worldwide chase, the rare character adds another reason for fans and collectors to keep purchasing the Pop! Mystery figures and hunting down the chase. Alongside the surprise-driven appeal of Pop! Mystery, the arrival of Bitty City in Q1 2027 will take Funko’s miniature Bitty Pop! collectibles into new territory. Funko's own modular, buildable city concept will allow fans to connect roads, buildings, towns, rides and fan-favourite Bitty Pop! characters into customisable cityscapes, taking collecting beyond the shelf and into an immersive, creative experience. Both launches demonstrate how iconic characters can be brought to life through new formats, experiences and ways to collect.

Character Licensed Merchandise

Fizz Creations

www.fizzcreations.com zoe.ryan@fizzcreations.com Fizz Creations is continuing to level up its licensed portfolio, turning familiar brands into playful products designed for today’s growing kidult, gaming and pop culture audiences. Having established a strong position in digital gaming with arcade brands including Pac-Man, Tetris, Asteroids and Galaga, Fizz is now expanding the category into new areas. Its latest launches reimagine classic Hasbro tabletop favourites in digital formats, while character-led games featuring brands such as The Grinch bring even more personality to the collection. For 2027, Fizz welcomes Fuggler to its licensed line-up. Known for their human-like teeth, mischievous expressions and odd personalities, Fugglers are a natural fit for Fizz. The brand sits at the intersection of character licensing, humour and kidult culture, giving Fizz plenty of scope to create products that are fun and collectible. Digital gaming will form part of the new collection, bringing the chaotic world of Fuggler into portable electronic play. However, Fizz is taking the partnership beyond the screen with a wider range of impulse, novelty and collectible products created to capture everything fans love about the brand. The line-up will include blind-box and blind-bag formats across Fuggler Fidget Cubes and Fidget Light Keychains, with six character designs to collect in each range. Hidden among them will be an extra-special Golden Fuggler chaser, giving fans another reason to keep collecting, swapping and searching for the rarest design. Fart Machines and Whoopee Cushions will add some silly fun to the range, translating the brand’s distinctive personality into accessible, giftable products with strong pick-up appeal. The launch taps into several trends shaping the toy and gift market. Fidget products continue to offer satisfying, screen-free interaction, while blind formats add collectability and surprise. Pairing these play patterns with a character brand that resonates with children, teens and adults leads to a collection with broad cross-generational appeal. For Fizz, Fuggler represents the company’s wider ambition to become a category leader across digital gaming, pop culture and social play. From arcade icons and digitally reimagined classics to golden chasers and fart-powered fun, Fizz Creations is building a licensed portfolio that refuses to behave itself.

NDA Toys

01708 767 850 www.nda-toys.com sales@nda-toys.com As Bullyland’s exclusive UK distributor, NDA Toys is broadening the German figure specialist’s reach across British retail. The partnership combines Bullyland’s established licensed portfolio with UK-held stock, flexible fulfillment and NDA Toys’ retailer network, creating a straightforward route to the range for independents, specialist destinations, online retailers and national accounts. The cinema release of Disney and Pixar’s Toy Story 5 provided a timely focus for the collection. The Bullyland range includes Woody, Buzz Lightyear, Jessie, Rex, Bullseye, Bo Peep and the Aliens. Toy Story’s crossgenerational recognition gives the figures relevance across children’s play, gifting and adult collecting, while renewed attention around the film creates a strong opportunity for Q4 displays and promotions. Bullyland has held a firm relationship with Disney since 1976. Its wider Disney collection encompasses Disney Princess, Frozen, Stitch and Winnie the Pooh, alongside characters from The Lion King, The Jungle Book, Peter Pan, Alice in Wonderland and other enduring stories. The depth of leading and supporting characters enables customers to build collections over time, encouraging repeat purchases rather than reliance on a single hero product. The licensed portfolio also extends to Marvel characters including Spider-Man, Iron Man, Hulk, Thor, Black Panther and Groot, as well as DC favourites Batman, Superman and Wonder Woman. Together, these properties give retailers access to evergreen licences with appeal across different ages and occasions. For more than 50 years, Bullyland has developed play and collectible figures with detailed, character-authentic designs. Each figure is carefully painted by hand and produced using tested materials. Their compact footprint and accessible price points lend themselves to imaginative play, collecting, gifting and impulse purchases. The range can be tailored to different retail environments. Independent toy shops can begin with a focused selection of recognisable characters, while national and online retailers can develop broader ranges around individual licences. Gift shops, garden centres, museums, heritage retailers and visitor attractions can select figures suited to their audiences, complemented by Bullyland’s wider animal, dinosaur and fantasy collections. NDA Toys holds hundreds of Bullyland lines and can support introductory orders and larger retail programmes with dependable UK replenishment. A £150 minimum order makes initial ranging accessible, while retailers can combine Bullyland with products from NDA Toys’ wider catalogue in a single delivery. Product imagery and digital assets are also available to support listings and retailer marketing. The Bullyland partnership illustrates NDA Toys’ wider distribution model: UK stockholding and fulfillment, reach across independent and specialist retail, support for national-account opportunities, and practical digital and marketing expertise. For manufacturers, it offers a route to market combining operational capability with hands-on commercial attention. Bullyland is available to UK retailers exclusively through NDA Toys.

! N O E M A G

GROWN UP STYLE WITH FIZZ

GAMING WATCH

PAC-MAN ™

& ©BNEI Tetris™ &

© 1985~2

HANDHELD GAMES

■ 「ギャラガ」ロゴタイプ（2011.2.14 スタイルガイド作成にあたりデータリファイン） ※上から、「フルカラー」「単色トーン」「単色＆線画」。 ※拡大縮小の際は「線幅 / 効果も拡大・縮小」に要チェック。 ※RGB データは別ファイル参照。

©CAPCOM

GALAGA™& ©Bandai Namco Entertainment Inc.

026 Tetris

Holding.

TWO PLAYER EXPERIENCE

KEYCHAIN GAMES ©CAPCOM

©2026 Atari Interactive, Inc.

©2026 Atari Interactive, Inc.

™

fizzcreations.com

COMING SOON...

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©2026 Hasbro. All Rights Reserved.

Character Licensed Merchandise

Clementoni

02032 061 397 | www.clementoni.com | clemuk@clementoni.com paul.fogarty@clementoni.com Clementoni has built much of its enduring global success on strategic, high-profile licensing partnerships and entertainment properties remain a core growth driver for the 2026 range. Idea! strengthens its position in trend-driven creative play, offering repeat-purchase value, strong gifting appeal and on-trend self-expression for 8–12-year-olds. Following the success of the Idea! Pen Creator Studio, the concept is evolving for 2026 with popular licences including K-Pop Demon Hunters and Harry Potter. Kids can create, customise and shine like a K-Pop star with the K-Pop Demon Hunters Pen Creator Studio. Adopting the world of K-Pop, the studio features trendy accessories, including iridescent decorations and adorable character-inspired rubber toppers. Kids can mix and match colourful accessories to create up to five unique pens, with endless combinations to spark their creativity. It’s a hands-on experience that lets budding idols design something of their own. Inspired by the wizarding world of Harry Potter, the Harry Potter Pen Creator Studio features accessories, colourful decorations and character-inspired toppers, allowing young kids to customise their own pens and cast magic of their own. With multiple design possibilities, the kit brings Hogwarts to life. Disney Baby Storytime Projector Plus brings classic tales to life through full-colour projection, music and narration. Each story is told across eight easy-to-follow slides, with adjustable focus, high-quality audio and two volume controls for a simple, immersive experience. Designed for little ones, it also features a built-in night light, carry handle and storage for story cards, making it an ideal companion for relaxing bedtime routines at home or on the go, while encouraging language development and imaginative play. Clementoni has redefined the puzzle experience with its licensed Metamorphic Art Collection, combining innovative design, LED effects and licensed franchises to captivate fans of all ages. The new Star Wars collection brings some of the saga's cinematic moments to life through visually striking designs spanning all episodes. With image transformation, lighting effects that reveal hidden details and a display piece to build and showcase, the range delivers an immersive experience that goes beyond traditional product design. Each set includes a 520-piece jigsaw, a buildable frame and a multicoloured adhesive LED-light strip allowing the completed jigsaw transforms to reveal three different images depending on whether the light projects red, blue or green light. As part of the launch, Clementoni will be returning to Comic Con in October to give fans an immersive Metamorphic experience.

Curious Universe

01225 614 310 | www.curiousuniverse.co.uk sales@curiousuniverse.co.uk

Curious Universe is expanding its licensed creative craft portfolio with new ranges featuring Squishmallows, Monster High and Hello Kitty for on-trend crafting, customisation and repeat play. The ranges combine favourite licensed characters with Curious Universe’s established craft formats, creating engaging products for young audiences and fresh opportunities for retailers. Stationery meets creativity in a highly giftable format with Pen Maker Magic and its latest licensed extension, Squishmallows: Squish-mas Squad. This festive pack features four Squishmallows pen pals with more than 180 trinkets and charms, including a light-up tree pen topper. Pen Maker Magic invites children to mix ’n’ match components to design unique pens to swap and share with friends. Squishmallows is also the latest licensed line for Curious Universe’s Decoden Magic kits. There are three mini kits to choose from and collect: Squishmallows Hair Clips, Cam Bag Charms and Perfect Patty Mirror. These fun kits are bursting with beads, gems and charms for children to customise their own super-cute Squishmallows accessories. Following a standout year and more than 1.8m units sold, Nano Tape Magic remains a major growth driver and the latest licensed addition is Monster High Nano Tape Magic Mini. Featuring slime, charms and sequins, this kit gives young crafters everything they need to make Monster High-themed nano crafts. There’s additional value with exclusive access to hints, tips and step-by-step video tutorials. Another exciting addition to Curious Universe’s licensed offering is coming in 2027 with the launch of a range of Hello Kitty & Friends products. The Tin Activity Case will open a world of carry-along Hello Kitty colouring fun, with pens, stickers, colouring and activity books which are great for gifting and developing creativity. Sticker My Space is an on-trend activity book which budding interior designers can use to design their dream spaces, with wipe-clean pages and reusable stickers to provide opportunities for repeat play. The Plush Activity Book is a fluffy journal featuring Hello Kitty and Kuromi which includes more than 90 activities. Versions of other best-selling Curious Universe formats including Kaleidoscope Colouring Kits and colour, sticker and activity books, as well as Colour & Carry Activity Kits featuring beloved Hello Kitty characters will be added to the collection. With a diverse mix of formats spanning colouring, painting, crafting and customisation, Curious Universe’s character merchandise portfolio is designed to maximise engagement, collectability and repeat play, ensuring there is something to capture the imagination of every young creator.

Character Licensed Merchandise

Tonies

www.tonies.com

Tonies is welcoming two popular entertainment brands into the family: Bluey and Pokémon. These dedicated ranges bring much-loved characters and stories to life for a new generation of listeners. Family-favourite Bluey joins the Tonies family, expanding one of the world's most beloved TV series into immersive, audiofirst experiences for kids and their families. The collaboration introduces a range of Bluey experiences designed to inspire play, storytelling and shared family moments. The line-up includes Bluey Multipack, A Playful Day With Bluey Tonieplay Game, Toniebox 2 starter set with Bluey Tonie, Bluey Listen & Play Bag and a Bluey Toniebox 2 sleeve. Across the Bluey, Bingo and Muffin Tonies, there are 20 full episodes with the original character voices and over two hours of Bluey adventures to jump into. From Grannies and Duck Cake to Bin Night and Sleepytime, there are episodes for playtime, quiet time, bedtime and plenty of moments in between. The fun continues with Bluey Tonieplay, where favourites like Keepy Uppy become interactive games kids can join in with themselves. Pokémon is also joining the Tonies lineup. Pikachu, Bulbasaur, Charmander and Squirtle become available as Tonies for the first time, alongside a special edition of the Toniebox 2 in Lightning Yellow. Children can enjoy the stories of Pikachu and friends as a one-of-a-kind audio experience via the Toniebox, rediscovering their beloved characters through their own imagination. A professor-narrator guides them through the adventures, familiarising them step-by-step with the unique characteristics of Pokémon. The Trainer Academy combines entertaining storytelling with educational elements, sparking curiosity and a spirit of discovery. The new Pokémon Tonies enrich Tonies' audio-play universe with exclusive content developed jointly by Tonies and The Pokémon Company specifically for the Toniebox. The Lightning Yellow Special Edition of the Toniebox 2, featuring the Pikachu Tonie, offers young Trainers an ideal starting point for their first adventures with Pokémon.

Learning Resources

01553 762 276 | www.learningresources.co.uk sales@learningresources.co.uk The much anticipated officially licensed MathLink Cubes Numberblocks 31–40 Activity Set is now available. Bringing learning to life through hands on imaginative play, the set is inspired by the much-loved Numberblocks TV series. Designed for little hands to get to grips with, pre-schoolers can explore how numbers work and build their own Numberblocks from 31-40. Used widely in schools, parents can supplement school learning in a fun and engaging way developing skills including counting, addition, subtraction, multiplication and addition. The bumper set comes with 334 Mathlink Numberblocks themed Cubes, 21 dual connectors with 18 character face plates. Double sided activity cards and build guides are simple to follow and children will enjoy completing fun early maths challenges. The exciting new Numberblocks Mathlink Cubes Advent Calendar features popular characters Numberblocks One to Five and 24 festive themed surprises hidden behind tear to open doors. It includes mix and match accessories including hats, stickers and snowmen and all are compatible with other Numberblocks products from Learning Resources’ extensive range. The buildable MathLink Cubes and Christmas scenery will delight children in the run up to Christmas and, as well as opening a surprise a day, they can create merry maths adventures with the included games board. The unique advent calendar also encourages early maths skills, counting and number recognition and can be played with long after Christmas.

The purr-fect game for the whole family

Make family game night extra magical this Christmas! ©Disney

OUT NOW Frantic Stitch flavoured card gameplay for the whole family

©Disney

Want to learn more about our products? scott.garnerbundy-higgs@cartamundi.com +44 791 817 8116 Cartamundi UK Ltd. - Admirals Park, Victory Way, Dartford, DA2 6QD

Character Licensed Merchandise

Character Options

01616 339 800 | www.character-online.com sales@charactergroup.plc.uk Character Options continues to bring favourites from the screen to the shelves with its licensed toys range, which includes crowd-pleasing additions to its Peppa Pig, Talking Tom and Mighty Morphin Power Rangers lines. The addition of the Peppa Pig Peek-A-Boo Peppa feature plush toy brings more Peppa Pig magic to the pre-school aisle and gives the ancient, universal game a modern face lift at a time where Peek A Boo Teddy Bear content is going viral on social media. Peppa loves to play games with her little fans and Peek-A-Boo Peppa is perfectly sized for little hands. As the music plays, this 8-inch plush Peppa will lift her blanket up and down to play peek-a-boo. Children will enjoy listening to music and sound effects with Peppa and hearing her utter familiar phrases. Peek-A-Boo Peppa joins other Peppa Pig toys in the Character portfolio, including the successful Peppa Pig Whizz-Around range of track and vehicle-based toys. The Whizz-Around range has recently been extended with the addition of two new lines for 2026: Pedal Along Peppa and the Peppa & Evie Fun in the Park set. The well-established Talking Tom pre-school property is another recent addition, that comes following the Cbeebies launch of Talking Tom Heroes: Suddenly Super. The brand has a huge UK following, with more than 250m mobile game downloads in the UK and the collection has show-to-shelf appeal, with Talking Tom Talk Back Plush Toys and 10-inch classic Plush Toys, both with embroidered details. There are also action figures, figure and vehicle sets. The articulated Feature Action Figure Talking Tom is a great example, with a flying fist bump mechanical feature to represent his superpower in the show. With 4K episodes of Mighty Morphin Power Rangers: Re-Ignition streaming on Netflix, the resurgence of Mighty Morphin Power Rangers (MMPR) continues. There’s the exciting new addition for this year of the Combinable Thunderzord assortment, from which fans can collect five individual transforming Thunderzords, including the Unicorn, Firebird, Griffin, Dragon and Lion. Each one works beautifully as a standalone figure, but fans are in for a real treat when they are combined to form the Ultimate Thunder Megazord, ideal for recreating iconic moments from the show. Alternatively, collectors can opt for the Ultimate Thunderzord Action Figure, which comes pre-assembled and includes lights and realistic battle sounds.

Epoch Making Toys

08435 574 062 | www.aquabeads.co.uk | customerservices@epochmakingtoys.com Aquabeads offers a strong range of licensed character sets with several new additions for autumn. The Mickey and Minnie 3D Ice Cream Craft Kit features 3D ice creams inspired by the iconic Disney mouse and his friends. It comes with 500 beads and fun accessories including Mickey’s ears, Minnie’s bow, cones and keyring attachments. The new Barbie Starter Craft Kit is ideal for craft on-the-go. It includes 700 beads to create Barbie herself as well as multiple other themed creations which can be used to personalise the hot-pink carry case. Also joining the Aquabeads line up are One Piece, Kirby and Disney Princess Keychain Craft Kits, allowing fans to create favourite characters from each licence to hang from their bags. A One Piece Starter Craft Kit with 2,000 beads and templates to make all 10 of the Straw Hat crew members as well as iconic symbols from the popular anime property is available too. Following the launch of new Super Mario games and the addition of Kirby to its portfolio in the spring, Epoch Games is welcoming three Demon Slayer balancing games. Suitable for one to four players, they each come with three detailed collectible figures for play and display, as well as two crows. Tapping into the popularity of anime are the three Naruto Shippuden balancing games depicting epic battles from the show, as well as Hokage Rock Survival, a tense and strategic board game where players must avoid getting caught in an explosion. Epoch has recently launched its first range of unique puzzles featuring favourite characters and iconic scenes from a selection of popular pop culture and anime properties including Stranger Things, One Piece, Demon Slayer and Naruto Shippuden. Offering a premium experience for jigsaw enthusiasts, collectors and fans alike, some of the puzzles have small pieces that provide an extra challenge for older audiences, while others have decorative accessories which allow a 3D puzzle to be created. Each puzzle includes a special sealant enabling the finished artwork to be preserved and displayed once complete.

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Learn more by contacting your Learning Resources Sales Manager. Call 01553 762276 Email salessupportUK@learningresources.com www.learningresources.co.uk ©2026 Alphablocks Ltd. All rights reserved ©2026 Learning Resources Ltd. learningblocks.tv

Character Licensed Merchandise

Toytopic

sales@toytopicgroup.com Toytopic now has an impressive portfolio of top licensed brands available within the plush category. From 2.5cm collectible Mini Palzzz plush to giant 100cm super soft plush and everything in between, the company has something for everyone. Toytopic offers exceptional value to customers and consumers alike, whilst keeping the highest of product standards. In addition to core and seasonal plush, its ranges now include mini collectible plush, snap bracelets, backpacks, 2D cushions and pillow & blanket sets as well as the introduction of its first arts & crafts and action games ranges. Toytopic’s varied portfolio of brands includes global franchises such as Paw Patrol, Sesame Street and Peanuts as well as several new ones to be announced shortly. Other brands in the line-up include Sonic The Hedgehog, SpongeBob SquarePants, Angry Birds 3, Poppy Playtime, Transformers, Furby and Swizzles.

Rubber Road www.rubberroad.com

Rubber Road took the plunge into the blind sector this Summer launching its new format of its popular cosplaying collectible ducks, Mystery Eggs. These show iconic characters from the world of movies and gaming hatching out of little eggs, with the added excitement of hunting down rare characters enhancing the unboxing and collecting experience. These blind collectibles are aimed at the younger audience so selecting the right licences for this new form factor has been crucial. So far Minions and Universal Monsters have had the Mystery Eggs treatment and feedback has been incredibly positive. Next up are characters from the biggest video game of all time, Minecraft, which is a massive coup for the brand. With orders already exceeding the previous two collections, this range is set to be a big hit. Tubbz is renowned for its premium design and these quirky little eggs are no exception. It was a blocky challenge for designers but they succeeded and the Minecraft fans are going to enjoy this unique take on their favourite characters. All characters have a great design, so if fans can’t find a rare, there are still exceptional characters to collect. As with all Mystery Eggs, there are 12 characters to collect including three rares. Characters include Steve, Alex, Creeper, Skeleton, Zombie, Pig, Snow Golem, Wolf and Chicken. The three rares to chase down include Enderman and Wither Skeleton, plus the ultra-rare Snow Golem without his face sheared.

Character Licensed Merchandise

Paladone

01273 230 037 | www.wecooltoys.com www.paladone.com | info@paladone.com When it comes to cultural icons, few licences can rival the global appeal of Minecraft and Harry Potter. Both have built lasting communities and both continue to generate excitement through new content. Anticipation for the upcoming Harry Potter television series is expected to introduce the franchise to a new audience while re-engaging existing fans. This continued visibility helps maintain strong demand for licensed products across multiple categories. Minecraft also shows no signs of slowing down. The franchise has gained millions of active players worldwide and new game updates such as the upcoming Wilderness Bound release continue to expand the blocky universe, keeping fans invested in the brand. These enduring licences have become important parts of WeCool's growing portfolio. Specialising in craft and slime-based products, WeCool has developed ranges that immerse fans in the worlds of both franchises through sensory play. For Harry Potter fans, products such as the Harry Potter Slime Cauldron allows fans to create their own magical potions. The kit includes Clearz compound, foam ball mix-ins and coloured dye, all housed within an authentic cauldron-shaped container. The range also features Potion Bottle Slimes, which capture the feel of brewing a wizarding concoction through colour-changing slime and themed accessories. Minecraft's range takes inspiration directly from the game's characters and environments. The Minecraft Mini Creeper Butter Block comes packaged inside a Creeper head container and includes soft lime-scented slime, bingsu beads and a surprise charm. The product reflects the creativity and collectability that have become synonymous with the Minecraft brand. Beyond WeCool's sensory play offerings, the Paladone side continues to celebrate both licences through its extensive collection of gift and novelty products. Collectible Icon Lights and character lamps combine display appeal with functionality, making them ideal gifts or stocking fillers for fans of all ages. Both brands are also represented in Paladone's popular Backpack Buddies range. These compact collectibles perform well as impulse purchases at POS, finding success not only in traditional toy retailers but increasingly in more unexpected locations such as convenience stores and pharmacies. To support retail partners, Paladone also offers dedicated FSDU solutions, including free-standing display units, end-cap displays and bespoke merchandising options designed to maximise visibility and drive sales. Whether consumers prefer casting spells or crafting blocky adventures, both Minecraft and Harry Potter continue to captivate fans and remain powerhouses within the licensed products industry.

Blues Group

christina.cockill@bluesgroup.co.uk Since launching its dedicated Dress Up division for autumn/winter 2026, Blues Group has established a growing portfolio of licensed properties, combining strong character brands with product innovation, speed to market and the sourcing and technical expertise of the wider Blues Group business. Heading into 2026 and beyond, two properties demonstrate the breadth of opportunity within the company’s expanding portfolio; The Traitors and Peppa Pig. Blues Group is the official dress-up partner for The Traitors, with its instantly recognisable cloak proving an outstanding success since launch. Initial demand exceeded expectations, with stock selling through rapidly as the phenomenon surrounding the hit show continued to grow. The appeal of The Traitors also extends beyond traditional fancy dress occasions. From viewing parties and gaming nights to Halloween, Christmas and gifting, the cloak has become a highly recognisable piece of merchandise. Following the success of the UK launch, Blues Group has expanded its ambitions for the property internationally, developing opportunities across key global markets and exploring new product formats for both adults and children. With further seasons planned and the franchise continuing to build its international following, The Traitors represents a major long-term opportunity for the business. At the other end of the character spectrum, Blues Group became the sole dress-up UK and European licensee for Peppa Pig from January 2026. The initial range introduced playful fairy and witch costumes, with development now expanding into a broader collection designed to give retailers fresh reasons to engage with one of the UK’s most enduring preschool brands. New concepts include opportunities across the wider Peppa family, including Baby Evie, bringing newness to the category while retaining the recognisable character appeal that has made Peppa Pig a favourite with generations of families. The Traitors and Peppa Pig also highlight the versatility of Blues Group’s approach to licensing – from preschool and children’s character dress-up through to adult, entertainment, gaming and social-media-led properties. The wider portfolio continues to develop rapidly, with properties including Sesame Street, Care Bears, Bullseye, Hasbro Gaming and one of Roblox’s breakout experiences, Steal a Brainrot. The latter reflects Blues Group’s focus on identifying emerging entertainment trends early and translating digital fandom into exciting physical product. Supporting this growth is Blues Group’s established international infrastructure, with UK and China-based design teams, dedicated sampling and technical capabilities, and an experienced sourcing and compliance network. Combined with wholesale, FOB and international distribution opportunities, the business can support customers across multiple channels and territories.

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Character Licensed Merchandise

John Leisure

01616 526 661 | kay@john-toys.com John Leisure continues to build on the momentum generated across its licensed outdoor toy and pocketmoney ranges. The positive response from retailers reflects the strength of the company’s expanding licensed portfolio, continued product innovation and commitment to delivering quality, value and recognised character brands across multiple categories. Active outdoor play remains popular and John Leisure’s products continue to be enjoyed by children and families alike. By combining quality, innovation and affordability, the company offers retailers a broad portfolio of licensed outdoor toys and pocket-money lines. Strengthening the portfolio for the coming season are exciting new additions including Sonic the Hedgehog and the new Disney Basic Bubbles licence, both of which have been well received by retailers. The recently launched Bluey range is off to an excellent start with momentum continuing to build across the collection. Leading the way are John Leisure’s 5-inch and 9-inch Licensed Play Balls. Bright, durable and ideal for outdoor fun, they continue to deliver excellent sell-through and outstanding value for retailers and consumers alike, with a broad selection of leading character licences. Also proving popular is the company’s expanding High Bounce PU Ball collection, available in both 2.5inch and 6-inch sizes. With leading licences including Disney, Paw Patrol, Bluey, Spidey and Stitch, the PU ball collection has become an important part of John Leisure’s licensed outdoor portfolio. John Leisure’s licensed Space Hoppers are another favourite, combining active play with popular characters. Featuring licences including Spidey, Stitch, Frozen and Peppa Pig, the range continues to offer retailers a licensed outdoor line with strong appeal to younger children. Following a hot summer, John Leisure’s licensed Water Pumpers enjoyed a strong season. Available across a growing selection of popular character licences, the range continues to build momentum and the company expects plenty more growth from the category in the coming season. The company’s licensed Bubbles range also continues to go from strength to strength, reinforced by the addition of the new Disney Basic Bubbles licence. The new 60ml Basic Soap Bubbles, featuring the popular maze game in the lid, together with 120ml Disney & Marvel Bubble Wands, provide retailers with excellent value across the important impulse and pocketmoney category and have already received an extremely positive response. John Leisure’s licensed Pop-Up Tents continue to be one of the company’s standout play categories. Colourful, durable and ready for play in seconds with no poles required, they provide an ideal playground for little adventurers. The range continues to perform strongly and build momentum, offering retailers another proven licensed line with strong year-round appeal. With an ever-expanding portfolio of leading licences and continued investment in product innovation, John Leisure looks forward to working closely with its retail partners to build on this momentum.

Carrera Revell

01296 660 291 | www.carrera-toys.com | office.uk@carrera-revell.com This autumn Carrera is launching new releases in radio control and slot racing for Sonic Racing CrossWorlds and Mario Kart World franchises to offer for Christmas 2026 and beyond. All are officially licensed by Sega and Nintendo, so attention to detail is guaranteed, quality is assured and features are many. All Carrera RC vehicles function on 2.4GHz, allowing up to 16 similarly configured vehicles to operate in close proximity to one another without radio interference. This makes close racing possible for players. Starting with Sonic, the new 1:22 scale CrossWorlds Monster Truck offers rough road and off-road performance with oversize tyres, plus an illuminating body shell. CrossWorlds cars are next at the larger 1:20 scale and the choice of Sonic and Tails versions. These machines are quicker with illuminating wheel hubs plus working headlights and brake lights. The 1:24 scale Battle Car set pits Sonic against Knuckles in bumper-car style action where one character will be flipped out of their seat. Mario fans have not been forgotten, with the opportunity to own and drive 1:18 recreations of the latest Mario Kart World race karts featuring Mario and Yoshi. In slot racing, Carrera First offers pre-schoolers their first experience of the sport with 1:50 scale track and vehicles, plus interactive elements for added fun. Also 1:50 scale, Speed Arena makes on-the-go racing a possibility with a fold-out case design that can be operated either by batteries or mains power. Moving up the scale to Carrera Go!!! for those aged 5-6, larger 1:43 scale vehicles are propelled around modular racetracks using ergonomic hand controllers at scale speeds of close to 400mph. Introduced this year for mains-operated, Carrera Go!!! sets the new Power Module and offers increased play value with the addition of multiple race modes and digital lap counting, plus beginner and advanced settings. With these new releases, everything kids need is included in the box, so no time is wasted seeking out additional accessories and there are no unexpected additional costs.

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Toy World 120

To monitor what’s happening in the ever-changing toy market, Circana collects point-of-sale information from all major toy retailers. This information, combined with our analysts’ industry perspectives, delivers a comprehensive view of what’s selling and where. We also field over 12m consumer surveys annually to help industry leaders understand why consumers shop where they shop and why they buy what they buy. For more information visit www.circana.com.

Insight

Property values

Emilie Erktan examines the crucial role that licences play in the success of the toy market.

A

Emilie Erktan

licensed toys, accounting for 28% of the total toy market cross the toy market, licensed toys have consistently over-performed nonsales in the UK, up +4 points compared with three years licensed toys for the past few years, and ago and growing +20% against 2025. However, sport and that growth has accelerated sharply since other sources are providing stiff competition to licences There are still opportunities in some areas where 2024. Licensed toys have generated 39.3% coming from traditional media: Sport/Vehicles Brands/ licensing is under-represented in the toy market: for of total toys sales in the UK YTD to the Racing now generate 9% of the toy market value sales in example, only 9% of Outdoor and Sports Toys sales came 22nd of August 2026, compared with 32.4% in the same the UK compared with only 4% in 2023. This was also the from licensed merchandise and just 18% for Art & Craft. period in 2023. Total toys sales have increased strongly so fastest growing Entertainment Type year-on-year, growing In the Outdoor category, there are plenty of far this year, growing +13%, driven licensed Blasters, Scooters and Ride-Ons, by licensed toys which are up +24% but other Outdoor subclasses may also offer in value sales versus a year ago, Licensed Toys generated 39.3% of the total toys value sales in YTD 2026, up 7pt vs. 2023 and growing +44% opportunities for kids’ licences. In Art & while non-licensed toys increased since 2023. Craft, the top property Hasbro Play-Doh has by + 6% over the same period. % £ of value sales always featured some licensed items, but Interestingly, the UK market is overmore recent successful launches have been indexing and over-performing on % Sales of Licensed Toys Licensed Toys generated 39.3% of the total toys value sales in YTD 2026, up 7pt vs. 2023 and growing +44% quicker to add licences to their portfolio, licensed toys: in Europe, the share 32.4% since 2023. 33.4% 35.6% 39.3% % £ of value sales such as Moose Gui Gui or Clementoni Idea. of licensed toys has reached 34.7%, Some Doll categories also under-index growing by +19% in EU5. Licensed Toys Not Licensed on licensed ranges, especially Nurturing The properties featured in the 67.6% 66.6% 64.4% Dolls and Fashion Dolls. New launches 60.7% top licence ranking have a habit of from Disney and KPop Demon Hunters changing frequently: apart from should help to boost licensing-related sales strong classic IPs such as Star Wars, in these segments. In Pre-school Toys, YTD 2023 YTD 2024 YTD 2025 YTD 2026 Harry Potter and Pokémon which Source: Circana, Retail Tracking Service UK, YTD 22 of August 2026 properties such as Bluey, Gabby’s Dollhouse remain permanently in the Top 2 Circana, Inc. and Circana Group, L.P. | Proprietary and confidential and Spidey & His Amazing Friends being 10, and Bluey which has become launched in the last six years have helped added value, +102% for Sport and +61% for Vehicles Brands. a Pre-school favourite, the other entries tend to change but Infant/Toddler Toys could also potentially benefit each year, depending on the timing of sporting events The best-selling subclasses in licensed toys this year so from licensing growth – currently, licensing only accounts and the launch of new toyetic movies. Formula 1 was the far are Standard Building Sets, Action Figures Collectibles, for 14% of the segment’s sales compared with 38% of top gaining property in 2025 and is still in the Top 10 this Action Figures, Traditional Plush and Non-Strategic Pre-school Toys. With less than 20% of sales coming from year, while FIFA is the No.2 best-selling licence so far in Trading Cards/Collectible Stickers. Except for Traditional licensed products, Games (excluding Trading Cards) could 2026, thanks to the World Cup and the launch of toys and Plush, they were also the top gaining subclasses in generate an additional £45m if it was able to reach the other products related to the event. However, with sales licensed toys, alongside Miscellaneous Toys. This year, same percentage of sales as total toys. inevitably slowing now that the tournament has finished, a significant portion of Miscellaneous Toys’ growth

Senior Account Manager, Toys UK, Circana

% Sales of Licensed Toys

32.4%

33.4%

35.6%

39.3%

67.6%

66.6%

64.4%

60.7%

YTD 2023

YTD 2024

YTD 2025

YTD 2026

Licensed Toys Not Licensed

Source: Circana, Retail Tracking Service UK, YTD 22nd of August 2026

Circana, Inc. and Circana Group, L.P. | Proprietary and confidential

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Document classification: NPD Internal Only

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Document classification: NPD Internal Only

summer movies have taken over the lead when it comes to driving licensed toys sales in recent weeks, with Toy Story and Spider-Man climbing into the Top 10. Last year’s top toyetic movies Minecraft and Jurassic World are still part of the Top 10 so far this year but will face competition from Pokémon’s anniversary in September and a host of Q4 movies. Movie and TV/Streaming remain the biggest source of

has come from food-related properties (such as Zuru 5 Surprise Fill the Fridge, Miniverse Make It Mini Treats and MGA Hyojo), as well as books and music (Mini Brands Really Works Vinyl Playset Assortment and 5 Surprise Mini Brands Books Capsule Assortment). In addition, bag charms/clip-ons have made a valuable contribution, including new launches from in-demand brands such as KPop Demon Hunters.

Even if Q4 growth is traditionally slower than the rest of the year, licensed toys should continue to drive sales in the run-up to Christmas, supported by a strong box-office and the Pokémon anniversary. And some companies and retailers will continue to look outside the box when it comes to finding inspiration for licensed toys, with sport and music on the rise, as well as influencers such as Mr Beast and Ms Rachel.

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Item Description

Corporate Manufacturer

Four weeks to 25/07/26 Rank #

Four weeks to 22/08/26 Rank

Funko Pop! Spider-Man 4" Asst

Funko

468

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Item Progression: The latest Spider-Man movie, Spider-Man: Brand New Day, which was released in theatres in July, became the fifthhighest grossing film of all time, generating £96.3m total revenue up to the first weekend of September at the UK & Ireland box-office*. In the four weeks to 22nd August, Spider-Man reached the Top 3 best-selling toy licence and had four items in the Top 100, including this Funko Pop! assortment which jumped over 450 places into the Top 20, highlighting the importance of making sure licensed items are on sale in time for the movie release.

Fastest growing licence: Over 39% of the UK toy market value sales have been generated by licensed toys YTD August 2026, up by an impressive +24%, significantly ahead of the total toy market which grew + 13%. FIFA has been the top gaining licence so far in 2026, boosted by the World Cup tournament, while movies and FIFA is the top gaining property so far this year, streaming hits also added value. Top 10 gaining licences - total toys as well as the No.2 best-selling licence thanks to the Sales gaining vs. prior year (£M) FIFA has been the top gaining licence so far in 2026, boosted by the World Cup tournament, while movies and World Cup and a larger range of products and retail streaming hits also added value. activations compared with previous events. Over 60% FIFA Sales gaining vs.£38.7 prior year (£M) of the sales came from Non-Strategic Trading Cards/ Toy Story/Lightyear £13.9 FIFA £38.7 Collectible Stickers, while Standard Building Sets £13.9 Star Wars £6.8 Toy Story/Lightyear generated more than 20% of the sales. The remainder Star Wars £6.8 Spider-Man £5.4 Spider-Man £5.4 comprised Strategic Trading Cards, Action Figures Fuggler £4.7 Fuggler £4.7 Collectibles, Traditional Plush and Games. Pokemon £4.2 Pokemon Movie releases continue to boost toy licensed sales, £4.2 KPop Demon Hunters £4.2 Cars The Movie £3.9 with Toy Story, Star Wars and Spider-Man completing KPop Demon Hunters £4.2 Ferrari £3.5 the Top 4 gaining licences. Star Wars, up +19%, Cars The Movie £3.9 Stranger Things £3.4 remains the top selling licence in the UK toy market, Ferrari £3.5 while both Toy Story and Spider-Man have entered the Stranger Things £3.4 Top 10 YTD. Star Wars’ gain came mainly from Building Sets, Source: Circana, Retail Tracking Service, UK, YTD 22 August 2026 vs. 2025 1 Circana, Inc. and Circana from Group, L.P.Action | ProprietaryFigures and confidential with Action Figures & Accessories, Games and Plush also increasing. Half of Toy Story/Lightyear sales came & Accessories, 20% from Infant/Toddler/Pre-school Toys and Document classification: NPD Internal Only 10% from Building Sets. Spider-Man sales were concentrated in Building Sets and Action Figures & Accessories, which accounted for 80% of the overall sales. Netflix continues to grow its portfolio in Toys with both Stanger Things and KPop Demon Hunters featuring in the top gaining licences. Stranger Things sales are up +509%, boosted by the final series released in December 2025, as well as the new anime series. Action Figures & Accessories generated almost 60% of its sales, with Games/Puzzles and Building Sets accounting for over 30% of sales. KPop Demon Hunters is the top new property so far this year, reaching the Top 40 and bringing added value across Action Figures& Accessories, Games/Puzzles, Explorative & Other toys, as well as Plush and Dolls. Fuggler continues to grow and has now reached the Top 20 best-selling licences in total toys, as well as entering the Top 3 properties in Traditional Plush. The franchise also expands beyond Plush, with new Miscellaneous Toys, Building Sets and Games/Puzzles. Finally, Cars the Movie and Ferrari increases were both predominantly generated by Building Sets and Vehicles. * Source: https://www.screendaily.com/news/holdovers-dominate-uk-ireland-box-office-as-new-releases-miss-the-top-10/5220102.article

Top 10 gaining licences - total toys

Source: Circana, Retail Tracking Service, UK, YTD 22nd August 2026 vs. 2025 Circana, Inc. and Circana Group, L.P. | Proprietary and confidential

Document classification: NPD Internal Only

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