#436 January 2026 www.furniturenews.net
TURN THE PAGE Ashwood Designs enters a new era
JANUARY FURNITURE SHOW EXCELLENCE IN FURNITURE AWARDS INDX FURNITURE / SPRING FAIR TREND FORECAST / BEDROOM DELIVERY / BUYING GROUPS / TRADE SERVICES
HOT PROPERTY Seize the home mover opportunity Heal’s steps up Silentnight’s B Corp coup
JANUARY FURNITURE SHOW
HALL 1 - C20 CABINETRY & LIGHTING COLLECTIONS Perfectly designed for your lifestyle create a home that feels as good as it looks.
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Paul Farley Editor-in-chief
01424 776101 paul.farley@lewisbusinessmedia.co.uk @FurnitureNewsED @Furniture News www.furniturenews.net
Editor's comment “Newness is the lifeblood of our industry, and now’s the perfect moment to embrace it It’s been a while since I last moved house. Long enough for a marriage, kids, pets, the onset of middle age, and all that Brexit and pandemic upheaval too. It’s been a while, and I still remember the stress. Chasing conveyancers. Hidden expenses. My life in boxes. But I can also remember the excitement of starting afresh, and buying new furniture, in new styles, to fill that new space. Of having a fresh slate on which to design how we’d live from day to day, evaluating the comfort, materials, colours, sizes and functionality of the objects we’d sit on, sleep in, eat on, store things away in, or simply enjoy looking at. With a new year upon us, I’d like to introduce this month’s (pretty darn impressive, if I do say so myself!) issue with a call to celebrate the joy of newness – be it a new home, a new look, or new furniture. It’s the lifeblood of our industry, and now’s the perfect moment to embrace it. That in mind, we all know home movers can be particularly lucrative customers, but are you making the most of that opportunity? From p40 this month, we’re looking at the correlation between the property market and interiors purchases, as data analysts, marketers and retailers suggest how to identify, address and satisfy consumers making the transition to new (often-unfurnished) digs. From p156 you’ll find our annual trend forecast, where the visionaries behind the likes of OKA, Wayfair, TrendBible, ufurnish.com, Press Loft and more share their predictions for what’ll be hot in 2026-27 (and what they’re doing about it). Buyers and merchandisers, step this way … … and don’t forget to pack comfortable shoes for this season’s trade shows, as, by the looks of it, there’s a lot of ground to cover. As well as sharing glimpses of INDX Furniture (p74) and Spring Fair (p78), we’ve our customary (and unrivalled) January Furniture Show preview, starting on p88 – a hallby-hall walkthrough of the industry’s main event (you’ll find Furniture News there on stand 5-A30, if we’re not racking up the miles out on the show floor). This year’s JFS will see the inaugural Excellence in Furniture Awards (formerly The Furniture Awards) land with a bang on 19th January, as the industry’s brightest are celebrated in style. Find out more in our exclusive finalists’ feature starting on p90. Other highlights this month include interviews with Heal’s Hamish Mansbridge (p12), Silentnight’s Tracey Bamber (p20) and Cox & Cox’s Jan Duckworth (p28), features dedicated to delivery (p188) and buying groups (p184), and hot takes on everything from website design to after-sales technique, courtesy of our expert columnists (from p204). Not forgetting, of course, the cabinets, tables, chairs, sofas, beds and accessories that promise to breathe new life into shop floors up and down the nation in 2026. It’s time again to get shoppers enthused about the joy of buying something new, something that will live with them and bring them pleasure day after day. Like me, they may not be planning to move any time soon – but they’re hungry for something new. Go give it to them.
Paul Farley
18 - 21 January 2026 • NEC Birmingham
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Contents 12
7
NEWS
12 INSIGHT
COVER FEATURE
18 ASHWOOD DESIGNS
EDITORIAL EDITOR-IN-CHIEF Paul Farley 01424 776101 paul.farley@lewisbusinessmedia.co.uk
Hamish Mansbridge Heal’s
20
Heal’s
18
Ashwood Designs
20
Silentnight
28
Getting personal
32
Warranty Expert
34
Dunlopillo
36
Furniture To Go/Actona
40
Properties and purchases
60 EVENTS
SALES SALES AND MARKETING DIRECTOR Sam Horscroft 07764 650655 sam@lewisbusinessmedia.co.uk COO Emma Sharp emmas@lewisbusinessmedia.co.uk
12
74
INDX Furniture
78
Spring Fair
88 JANUARY FURNITURE SHOW 90 Tracey Bamber The Sleep Group
28
Excellence in Furniture Awards
108 Hall 1 118 Hall 2 122 Hall 3
PRODUCTION COPY ADMINISTRATOR Steve Merrick steve@lewisbusinessmedia.co.uk
132 Hall 5
DIGITAL MANAGER Nyall McCurrach nyall@lewisbusinessmedia.co.uk
156 Trend forecast
ART EDITOR Sarah Crowhurst sarah@lewisbusinessmedia.co.uk
184 Buying groups
156 PRODUCTS 180 Bedroom
DESIGNER Tony Godwin
Jan Duckworth Cox & Cox
PRODUCTION EDITOR Allan Norbury allan@lewisbusinessmedia.co.uk
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206 Kate Hardcastle 208 Noah Redwood 209 Partner comment
SUBSCRIPTIONS (UK-£65, Europe-£85, RoW-£95)
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204 OPINION 205 Steve Pickering
PUBLISHER AND CEO Simon Lewis
LEWIS BUSINESS MEDIA (ARTS) LTD Suite A, Arun House, Office Village, River Way, Uckfield, East Sussex TN22 1SL, UK 01825 983105 info@lewisbusinessmedia.co.uk
194 Trade services 204 Gordon Hecht
SUBSCRIPTIONS Kay O’Brien kay@lewisbusinessmedia.co.uk
REPRO, PRINT AND DISTRIBUTION Stephens & George
188 Delivery
Nick McConnell TwentyCi
210 Feedback
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NEWS 7
GNG Group has appointed Andy Williams (ex- Sofa Brands International) as operations director.
Somnigroup International Inc, the US owner of Tempur, Sealy and Dreams, has submitted an unsolicited proposal to the board of directors of bedding component supplier Leggett & Platt Inc to acquire all of its outstanding common shares in an all-stock transaction.
Dreams has appointed HR professional Gemma Saunders (ex-TUI) as its director of people.
Loom Loft has announced a property renovation collaboration with interior stylist Siobhan Murphy, known for her boldly creative approach to interior design.
French Bedroom reflects on record-breaking year
Female-founded furniture brand French Bedroom has announced a record-breaking year of performance, with revenues up 30% YoY and profits increasing fivefold. The latest trading update marks the second consecutive year of double-digit growth for the brand. French Bedroom has reported metrics including: 15% revenue growth and doubled profits in 2023-24; and 30% revenue growth and a fivefold profit increase in 2024-25. This performance compares strongly against an industry average of just 1.6% ecommerce growth in the home and furniture sector, states French Bedroom. Founded in 2006 by Georgia Metcalfe, the business attributes last year’s success to a
combination of own-brand product innovation, digital transformation, and a customer-first service model. Georgia says: “Our growth in 2025 has come from listening deeply to our customers and creating designs that genuinely resonate with how they want to live. We’ve never been interested in competing on price over quality. Instead, we’ve focused on timeless style, meaningful details, and delivering an experience that feels personal and considered. “This has resulted in sustained growth, stronger loyalty, and a brand built on trust rather than tactics. By focusing on making timeless, quality furniture that is more valuable – not just more efficient – we’ve built something worth talking about, and worth coming back for.” To support its scale-up plans for the 2026-27 FY, French Bedroom has expanded its team with new roles across customer service and marketing, and has partnered with new third-party logistics and marketing agencies, while investing internally in staff development workshops, talent coaching and company-wide wellbeing initiatives such as weekly weights and cardio classes. Pictured are MD Holly Yates and Georgia.
DFS explores performance through live gaming Connollys of Moy is celebrating a landmark year after receiving three business and retail accolades. MD Vivion Connolly received both the Ulster Tatler Lifetime Achievement Award and Ulster Tatler Businessman of the Year, while the business was named Best Home Furnishing Store in Northern Ireland at the Local Women Magazine Awards.
Roche Bobois has opened its new flagship showroom in London, at 339 Finchley Road.
The British Furniture Association has partnered with Saepio Information Security to help its members take a more proactive approach to cyber security.
Barker and Stonehouse partnered with Norwich department store Jarrolds to open a new concept store within the latter last month. READ MORE ONLINE AT WWW.FURNITURENEWS.NET
As part of its partnership with basketball legend Shaquille O’Neal and the launch of its Soundwave recliner, DFS extended its comfort expertise into gaming culture with a live Twitch activation featuring YouTuber Andy Castell (AJ3), which aims to prove that comfort and performance go hand in hand. DFS wanted to uncover how UK gamers really use their set-ups, and what they value most in terms of comfort and performance. Partnering with psychologist Dr Daria Kuss and physiotherapist Alex Lee, DFS launched the UK Gaming Index, a nationwide survey of 1,000 gamers. It uncovered that: 83% say their current set-up is comfortable; 60% believe their set-up directly boosts their performance; one in three gamers want adjustable seating like a recliner in their dream set-up; and 73% experience some form of pain while gaming, from
eye strain to back or neck discomfort. These findings informed the link between comfort, performance and wellbeing – insights that directly informed DFS’ live Twitch activation. To bring the UK Gaming Index to life, DFS launched the Gaming Thrones tournament, inviting gamers to submit applications for the chance to compete live against AJ3. Kellie Wyles, head of upholstery and brands at DFS, says: “The Gaming Thrones tournament was a fantastic way to bring our expertise in comfort and design into the world of gaming. Seeing gamers compete live and put both their skill and their setups to the test really highlighted how much the right furniture can make a difference. The response has been incredible, and it’s shown that comfort and performance truly do go hand in hand.”
RIP Vetigraph’s Hervé Andrieu, 1965-2025 Hervé Andrieu, VetiGraph UK’s CEO and “a beloved father, husband, uncle and friend”, has passed away, the supplier of 2D CAD design software and hardware reports. “Hervé built VetiGraph UK from inauspicious beginnings into a leading UK provider of digital solutions, weathering countless economic challenges and single-handedly contributing to the revival of textile manufacturing in Leicester and elsewhere across the UK,” states the business. “He passionately believed in good business practice,
the professional development of his employees, and the need for economic regeneration to be equitable and sustainable. “Anybody who worked with Hervé knows that it was never really just business – he quickly became your friend and confidant, your ‘brother’, someone you could rely on and trust. His charisma, charm and kindness – as well as his blood, sweat and tears – were indispensable ingredients of VetiGraph UK’s success over the years.”
8 NEWS
Sterling Home unveils huge Tillicoultry refurb
Sterling Home has revealed its Tillicoultry flagship store’s most significant refurbishment in 50 years. “The UK’s largest furniture store is gearing up to shake up the shopping scene,” says the retailer. “Covering 250,000ft2, the multi-million-pound transformation has created more than just a store – it’s a full-on experience built around an improved customer journey. Big, bold and bursting with inspiration, it’s a place you could spend half a day exploring. Featuring refined layouts, designer-led departments, and a thrilling take on home shopping, Tillicoultry has something for everyone.” Tillicoultry’s transformation marks a milestone moment for the family-owned brand, which first
opened its doors at the former Devonvale Mill in 1974. Over the decades, the building has evolved from a single showroom into a multi-level destination, but this latest revamp represents its most ambitious renewal yet, offering standout attractions including the UK’s largest dining furniture showroom, with 110 dining sets on display, says Sterling. Alongside names such as Duresta and At the Helm in the sofa studio, Orla Kiely’s interiors are available exclusively in Scotland at Tillicoultry, which also features brands and collections generally not available anywhere outside London. Euan Graham, buying and marketing director, and third-generation family owner at Sterling Home, comments: “We are absolutely delighted to reopen with an all-round better experience for our loyal customers, and we can’t wait to welcome new faces too.” Meanwhile, Glasgow furniture store Forrest Furnishing, which joined Sterling Furniture Group in 2016, has changed its name to Sterling Home. Located at 1175 South Street, the store covers 50,000ft2 of retail space.
Furniture Village doubles distribution centre footprint Furniture Village has opened a state-of-the-art national distribution centre at Prologis Park Marston Gate in Milton Keynes. By relocating to larger premises immediately adjacent to its existing centre, Furniture Village says it is making “a transformative investment” that will double its logistical capacity and support hundreds of existing and new jobs, unlock even faster delivery times for customers, strengthen service nationwide and give the business the scale it needs to support rising order volumes. The new facility became fully operational ahead of peak trading in Q4, and brings together the company’s national and regional distribution services while also housing office space for operational support and a bespoke training facility
which promises to give staff the opportunity to hone their expertise in logistics operations and develop “industry-leading customer-service skills”. A comprehensive refurbishment by Prologis included the renewal of offices and taking the unit to an EPC A rating. David Ayers, operations director at Furniture Village, says: “Securing our new national distribution centre gives us the capacity and flexibility to keep pace with customer demand while investing in the future of our team. By increasing our fast-delivery stock and streamlining our operations, we’re able to offer customers a quicker, smoother experience from purchase to delivery, wherever they are in the UK.”
Leekes refinances and reveals mixed results Family-owned business Leekes Retail & Leisure Group, headquartered in South Wales and comprising the Vale Resort, Hensol Castle Distillery, the Leekes Retail operation and a property business, has announced a strong performance, with EBITDA of £5.2m and a profit before tax and exceptional items of £1.6m for the year ended 31st March 2025. While the Vale Resort and Leekes’ distillery operations delivered an impressive performance despite the challenges facing the hospitality industry, in FY 2024-25, delivered sales in the retail business were 5% down YoY, with the inflationary environment and sluggish housing market affecting
demand for high-value home purchases, says Leekes. However, delivered sales and profitability for the seven months to 31st October 2025 have both rebounded, the retailer adds, with delivered sales up 7% and profits of £0.6m against a breakeven position in the prior year. Emma Leeke, MD of Leekes Retail, says: “We remain confident that the £10m investment in the refurbishment of our flagship store in Llantrisant, South Wales and the growth from our newest store in Cheltenham will accelerate the sales improvement we have seen in the first half of 2025-26.”
Bensons for Beds opened its brand-new flagship store on London’s Tottenham Court Road on 12th December.
The Furniture Makers’ Company’s third annual Online Christmas Charity Auction, held from 1st-12th December, raised £9,515 for the industry charity.
Otty Sleep has been told by the Advertising Standards Authority (ASA) to remove an online advert due to misleading savings claims.
Tempur has donated £10,000 to bed poverty charity Zarach’s festive Big Give event, part of a national initiative which ran for a week in December.
Oak & More opened two new retail showrooms on Boxing Day, on Bridge Mead Retail Park, Swindon, and Parkgate Shopping Park, Rotherham.
ufurnish.com has partnered with ITV to launch a dedicated Shop the Look experience, enabling Emmerdale fans to recreate the interiors of the Yorkshire Dales in their own homes.
Morleys Department Stores has announced that CEO Allan Winstanley has stepped down, to be replaced by Ray Clacher (exBrandAlley) on 5th January. Buying director Daren Gittins has also decided to take a planned break from the business from 30th April.
Ace Casual CEO Gary Shaw has purchased the business, which will undergo an official name change to Valmas Group. He has also acquired the global rights and operations of the X Rocker and XR Living brands.
READ MORE ONLINE AT WWW.FURNITURENEWS.NET
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12 INSIGHT
13
HEALING PROPERTIES Heal’s may have survived in retail for more than two centuries, but the need to evolve has never been more pressing. CEO Hamish Mansbridge, now a decade into his role, has announced a bold strategy of store expansion, operational improvement and the brand’s biggest-ever marketing campaign, Where Design Lives – and he invited Furniture News’ Paul Farley back to Heal’s iconic flagship store to share his exclusive insights …
14 INSIGHT
Heal’s iconic Tottenham Court Road flagship store
component” of Heal’s offer, adds Hamish, and account for around half of its sales. “We are seen as the place to buy,” he notes, and the brands represented in-store – from Vitra to Vispring, all tastefully housed and signposted – exert a customer pull that hasn’t waned. “The Eames Lounge Chair is now 70 years old, and we still sell lots of them each year,” says Hamish.
“We’ve ended up with a better shop, without a doubt
Much has changed here. In 2023, Heal’s relocated within its historic Tottenham Court Road building, moving out of upstairs and instead occupying the ground and lower ground floors. The store still covers some 50,000ft², but the space now “works much better for the business” says Hamish, who admits that he had reservations when the move was proposed. “We had total freedom to move – or not – around this building,” he explains. “At first I was resistant, but the financial advantages deserved consideration, and we’ve ended up with a better shop, without a doubt.” As Hamish guides me through the new shop floors, the benefits quickly become clear. The lighting and decor are sympathetic to the surroundings – muted and warm at street level, bright and clean below. Throughout, the herringbone flooring flows, the views are extensive, and thanks to an upgraded aircon system, the temperature is just right. The ground floor now houses Heal’s living, dining, accessories, lighting and furnishings, while the lower ground features its bedroom offer and most of the branded spaces – both of which once occupied the upper floors. They are linked by three staircases, including the iconic Cecil Brewer spiral staircase (which dates back to 1916) and its thoroughly modern counterpart, a criss cross structure designed by Matthew Hilton. The latter is probably Hamish’s favourite aspect of the refurb – and he’d rather focus on the results of the project than recall the challenges of adjusting a listed building. “There’s much better movement around the store now,” he says, “much better flow, and a massively increased shop frontage.” The pomp and heritage of the building’s façade remains, and now wraps around its sides. What was farmland back at Heal’s inception in 1810 is now offices, media studios and hospitality spaces (the new Loading Bay café serves the store), but the frontage of the entire block tastefully reinforces the retailer’s identity. Prestige brands very much remain a “vital
Turning the ship It would be easy to dwell on the refurb, but there’s more to Heal’s than TCR. As well as an outlet in Bicester, the retailer has a presence in Kingston, Leeds (Redbrick), and concessions in Fenwick’s Newcastle and York buildings, and last month it opened a new store, on Bath’s Milson Street. The past decade has seen the business relinquish then slowly regain much of its physical footprint, as it fought to stay in the black and negotiate an increasingly digital retail landscape. “Heal’s was losing money since 2002,” explains Hamish, who took the reins in 2015, “and it didn’t break even until 2019. We had to close the stores in Chelsea and Guildford because they were expensive spaces, and they just weren’t making enough for us.” Although he could have achieved more immediate results by taking more drastic measures, Hamish doggedly turned the business around in a manner befitting its rich heritage. “We’ve made steady but slow progress in recent years,” he admits. “The profits have been tiny – sometimes just £200-300k, as was the case last year. They’re almost meaningless, but they represent a huge turnaround in the way we do business, from the stock we buy, to our relationships with suppliers, our margins … it’s a bit of everything. “It’s been hard to shift the sales line and see growth. We saw a massive step-up after Covid, but
15
“The homogenisation of interiors has come about as a direct result of social media
those times are behind us, and we need to grow the top line.” He adds that the business is already “very lean”, and although the staff are empowered to help deliver change, there are not many of them. “You can’t cut your way to profitability,” says Hamish, “you need to be very careful.” Hamish admits that this measured approach wouldn’t have been possible without the backing of Heal’s owner, Wittington Investments, whose Transatlantic portfolio comprises some of the biggest names in retail and food, including Fortnum & Mason, Associated British Foods and Primark. It is also one of the biggest benefactors in UK history, having donated over £2b to good causes during its long history. “We’re really proud to be part of it,” he says, adding that Heal’s work with charity Furniture Futures forms but a fraction of its parent’s philanthropic activities. Immediate future The Bath store signals the start of a new chapter for Heal’s, as Hamish embarks on a major five-point growth strategy that encompasses new stores, marketing, an expanded trade offer, services and process improvements, and a website upgrade. His excitement at the prospect of scouting further suitable store locations is palpable, even if the fees mean some prime retail spaces remain out of reach. “Covid impacted some rental prices, and there has been some readjustment. If you’re happy to go slightly off pitch and away from the high-traffic areas, you can get a lot for good money. But any distance off pitch is too far for us, and the most sought-after places are still expensive.” Hamish is currently looking at Tunbridge Wells,
Guildford, Brighton, Edinburgh and St Albans – a couple of likely prospects are already in the pipeline – and is likely to realise 3-5 of those in the next 1-2 years. The in-store offer will be led by Heal’s ownbrand lines, but its full collection will be shoppable via digital PoS. In some ways, Heal’s, which used to operate in both Guildford and Brighton, is going back to its roots, but these stores are more likely to span 5,000ft2 than 20,000. Online sales account for around 40% of Heal’s business, and incoming improvements and Shopify integration will make that purchasing journey even smoother, but it’s clear that bricks and mortar is the linchpin of its new direction. “I’m happy to keep on delivering two-fifths of our business via the website, but shops are what make retail exciting,” Hamish enthuses. “In-store shopping is the most … immediate thing, and it elicits immediate responses from people. It’s still a hobby of the British people, no matter what they say. People feel connected to shops and will always have a fondness for them. It’s really important that bastions of the high street like us, who have been around for 200 years, stick around for another 200.” Living proof Underpinning this action plan is a major new marketing campaign entitled Where Design Lives, a term coined back in 2017, which now aims to both reinforce and redefine how people perceive the Heal’s brand. “Design has been the basis of our existence since the days of Ambrose Heal,” Hamish explains. “Admittedly, in the past, we haven’t always conveyed that message as well as we might have … but design ›› has always been the heart of Heal’s.”
16 INSIGHT
The stars of Where Design Lives, from top – Reggie Yates, Pearl Lowe, Claire Ptak, Charlie Casely-Hayford and Harriet Haskell-Thomas
“Shops are what make retail exciting
Out-of-home advertising, now live across London’s rail network, mirrors a digital campaign extolling the virtues of good design, and Heal’s capacity to deliver it. Beneath the Where Design Lives “scribble” (“I’m not allowed to call it that,” says Hamish sheepishly) run whimsical phrases such as ‘Good design solves problems you didn’t know you had’, ‘Armchair critics welcome’, and ‘Your grandchildren will thank you.’ “The strapline needed to exude passion and excitement about the brand,” Hamish explains, “and to combat ‘the great flattening’, the homogenisation of interiors that has come about as a direct result of social media such as Pinterest and Instagram, as well as some of the bigger retailers.” Hamish highlights Made.com as an exemplar of that effect, seeing it as a triumph of style over substance that became plagued by copycat designs and quality issues. He describes how social media spawned a ‘me-too’ marketplace in which consumers are all too willing to imitate someone else’s interior designs, rather than having the confidence to create their own. “Everything looks the same,” he states, “and we felt the need to rebel against that. As one of the only design-led interiors retailers left, we need to promote real design and real quality in craftsmanship, that’s a real pleasure to shop. We provide a curated, individual showcase. We want our customers to be inspired by Heal’s, and be reassured by our integrity.” At the heart of Where Design Lives is a series of short films featuring various design cognoscente (Reggie Yates, Pearl Lowe, Claire Ptak, Charlie Casely-Hayford and Harriet Haskell-Thomas – Heal’s customers, one and all) going about their business or at home, and waxing lyrical about design and how it makes their lives better. At the time of our conversation, the videos have been live for a month and have racked up an astonishing 11 million YouTube views between them, with a view-through rate of 58%. Another four million
have been recorded on Meta’s various platforms. “We’re awakening awareness in people who ‘sort of’ know Heal’s, and trying to reconnect with old customers,” says Hamish. “The films have been very well watched! We previously pushed everything into pay-per-click (PPC) performance marketing, but we’re trying to expand our approach.” Hamish adds that this “investment in brand amplification” will likely see Heal’s make a loss this FY, but there’s little doubt that Where Design Lives is helping spread the word. From Heal’s, with love The final component in Heal’s strategy is operational – improved returns, customer services, etc, but principally a renewed focus on fulfilment. “We need to do a better job across the whole experience, from end to end,” says Hamish. “Fulfilment is one of the hardest things to get right in our sector, but problems during the ‘final mile’ can really take the gloss off a customer’s experience.” Often, this will be a case of small improvements adding up to a bigger whole. For example, Heal’s recently redesigned the boxes its goods are packaged in, to better reflect the brand’s look and quality. “These things make a big difference, even though they seem pretty small in isolation,” Hamish explains. “When I was at The White Company, so much of that brand’s success was on Chrissie’s [founder, Chrissie Rucker] shoulders. She said, ‘Hamish, it needs to be lovely.’ That meant everything from look, to scent, to touch. That’s such a good description of why that brand has seen success – and I want our customers to think of us that way too.” As Hamish takes his leave to attend another meeting and walk his pet whippet, it’s hard not to feel a stirring of that same affection for this iconic brand. www.heals.com
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COVER FEATURE
18 INSIGHT
Ashwood Designs enters a new era
“Quality, reliability, partnership, and an unwavering commitment to the customers who have supported us
Ashwood’s leaders, from left: Will Cawson; Jason Bailey; Nichola Page; and Gary Thompson
Ashwood Designs, a leading supplier when it comes to craftsmanship and innovation – and this month’s cover star – has announced the appointment of Nichola Page as its new MD, alongside a strengthened senior leadership team that is poised to guide its next chapter …
Ashwood says its vision remains rooted in the values that cemented its reputation: “Quality, reliability, partnership, and an unwavering commitment to the customers who have supported us over the years.” Nichola Page joined the business as FD in June 2025 before stepping into the role of MD in December. A highly accomplished MD with a strong background in finance, procurement and commercial strategy, with over 30 years of progressive leadership experience across PLCs and large global organisations, she brings a fresh, modern approach to leadership to Ashwood – one that the supplier says is collaborative, people-focused and driven, combining her financial insight with hands-on experience in optimising manufacturing processes: “Together we will focus on driving innovation, operational excellence and long-term business growth.” Nichola says she is passionate about and committed to the future of British manufacturing, championing the retention of specialist skills and supporting the next generation through ongoing training and development. Ashwood’s new FD, Jason Bailey, has been a cornerstone of the company since its incorporation in 2005. Over two decades, his dedication, professionalism and resilience have proved a key driver of Ashwood’s success. In his new role as FD, Jason brings a broad depth of experience and a well-established track record in finance, IT and systems development. “His deep-rooted commitment to Ashwood ensures he remains a vital contributor as the company’s focus
shifts to opportunities ahead,” the business states. Next up is design director Will Cawson. With over 20 years’ experience in the UK upholstery industry, Will brings a deep understanding of craftsmanship, product development and market trends to his role. Over the course of his career, Will has led the creation of innovative furniture collections and helped shape brand identities through thoughtfully executed design. Currently six months into his role with Ashwood, Will is focused on elevating its design strategy and driving forward a portfolio that balances commercial insight, a commitment to quality and creative ambition. The final member of Ashwood’s leadership team is sales director Gary Thompson. Since joining Ashwood Designs nearly three years ago, Gary has helped drive the company’s commercial progress within the independent retail sector. Boasting 23 years’ furniture retail experience, Gary brings a grounded understanding of the challenges and opportunities retailers are navigating, says Ashwood, enabling him to approach his role with empathy and “an unwavering focus on the consumer”. “Gary is committed to strengthening partnerships, aligning Ashwood’s commercial direction with market needs, and supporting the continued growth of Ashwood,” the supplier concludes. Meet the team and discover Ashwood’s latest models on stand 1-D20 at this year’s January Furniture Show, which returns to the NEC Birmingham from 18th-21st this month. www.ashwood-designs.co.uk
18 - 21 Jan
17 - 20 Jan
20
B BETTER Following a rigorous audit, Silentnight has officially
achieved B Corp certification, joining a global movement of businesses committed to balancing profit with purpose. The Sleep Group’s chief executive, Tracey Bamber, speaks exclusively to Furniture News’ Paul Farley about reaching this ESG milestone …
INSIGHT 21
“We’ve done a lot to bring the business up to speed with the pace of today’s market
Sustainable change takes time to effect, and Silentnight’s journey to B Corp certification started long before Tracey joined the business. As “the nation’s most trusted sleep brand”, Silentnight was already taking its sustainability journey seriously when in early 2020 its ESG director, Angela Moran, led the development of a “category-leading” sustainability plan that promised to truly “add value to the planet, rather than taking it away”. At its heart was B Corp certification, a gold standard that recognises and validates environmental stewardship, social responsibility and corporate governance. “It wasn’t just something the company wanted to do, but the right thing to do,” says Tracey. “Brands like Innocent and Patagonia were already there. Could we be like them? Amid all the greenwashing, we had to validate our claims, make it official – and in a way that made us better.” Then Covid hit, and the plan was forced to take a back seat. When Tracey joined the business in February 2023, she reignited Angela’s B Corp bid, starting with a thorough assessment of environmental and social practices. “Back then,” she reveals, “we scored around 58 points – which was pretty strong, a lot of that stuff hadn’t been documented before. But we had to reach B Corp’s threshold of 80, and saw it would take us around one-and-a-half years to get there.” Indeed, the scoring system validated a lot of the things Silentnight was already doing, but as expected, they needed to be done a certain way to fit B Corp’s criteria. There was also the sheer scale of the business to contend with. As a manufacturer employing over 700 people, working with an extensive supply chain at volume, certification presented a bigger challenge than that facing smaller, simpler enterprises. “Take a ‘people’ business like a law firm,” says Tracey. “They have no manufacturing, so there’s no need for them to validate their supply chain or consider things like child labour and modern slavery.
Our process had to cover every angle.” Although they can be overlooked, the ‘social’ and ‘governance’ aspects of the ESG journey are just as crucial to the overall sustainability of a business. Staff welfare and management matter, and the B Corp remit was holistic. Again, Angela led the charge, supported by people partner Helen Zulfi “taking the bull by the horns” to cover the HR angles, and sustainability manager Jacob Lane covering matters of procurement and performance. Ultimately, Silentnight excelled when it came to areas of environmental impact such as waste management and reduction, carbon emissions, and the use of local suppliers – but its internal culture turned a significant corner, too. B happy Silentnight is celebrating its 80th anniversary this year, and achieving B Corp status – with 89.8 points, verified through a detailed B Lab audit – represents an important milestone. “2025 saw us really bring everything we’ve done in the last 2-3 years together,” Tracey explains. In 2022, Silentnight became Premier Inn’s bed supplier, and inherited significant pent-up demand – the fulfilment of which truly stretched the manufacturer, forcing it to improve in almost every area. From product development and operational efficiencies to stronger branding, including renewed investment in TV advertising (and making good inroads towards greater customer awareness, particularly among across younger cohorts), the effort has been considerable, says Tracey. “We’re comfortable feeling uncomfortable,” she laughs, as she looks back at how far the business has come. “We’ve done so much … but it’s feeling like quite a fun place to be right now.” The B Corp effort has further helped create meaningful change across the Barnoldswick-based business, says Tracey, who keenly feels the weight of responsibility to Silentnight’s local workforce. “We’re super-proud of our heritage, but we’ve also ››
22 INSIGHT
done a lot to bring the business up to speed with the pace of today’s market,” she explains. “It’s a longstanding business, in a town with lots of long-standing employees, so it’s really important to secure its future. It’s a real honour and a privilege to caretake a brand with such heritage.” The changes have certainly resulted in a more engaged workforce. Long-serving staff (up to 55 years in one case!) are recognised each month. A subsidised canteen, family-friendly policies, sickness benefits, free flu jabs and discounted physiotherapy go hand in hand with regular employee forums and ‘town hall’ gatherings. Open-access Teams calls update the wider workforce on matters such as cyber
security and safety, and share news of promotions, births and fundraising activities. It all helps make Silentnight’s staff feel valued, creating sustainable business through people as much as product. “Whatever improvements we make, they’ve got to be realistic and sustainable,” says Tracey. “Heroic effort breaks people.” Fittingly, health and safety procedure has enjoyed considerable attention. “Much of it’s about being transparent about issues, even minor injuries,” she explains. “For context, our bedmakers fire around 6 million staples a year – but we’re seeing very limited lost-time incidents. In the last year to October, we only had 17 minor injuries in the factory. ›› Silentnight Plant Based mattress
“Whatever improvements we make, they’ve got to be realistic, and sustainable
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24 INSIGHT
Airmesh 3000
“We’ve weathered so many economic cycles and will weather many more
“We make sure staff are safe and observant. From missing screws to signage drops and potholes, we encourage them to report everything. It drives a culture of keeping themselves and others safe. “All these benefits and better communication also encourage discretionary efforts – which is not about people putting in extra hours, but about them coming to work and feeling like their ideas are valued, and that they can contribute to the bigger picture. We all help make this a great place to work.” B assured For a business with such a broad range of customer channels, B Corp carries real weight. Certification is increasingly important in the hospitality sector, says Tracey, and for student accommodation in particular. But what impact is it likely to have in retail? As an “unashamedly mass-market brand, that looks to serve salt-of-the-earth shoppers”, Silentnight is all about value, and making improvements on this scale can come with caveats – prices rise and margins shrink, and a supplier’s gain can seem their customer’s loss. However, while the B Corp win will be celebrated across its packaging, products and promotions, Silentnight’s customers, both retail and commercial, can sleep easy (pun intended) on that front, as the business remains committed to offering value for money. “It’s really tricky right now,” says Tracey. “Consumers are feeling pinched, and they’re cautious. But while they won’t necessarily pay more for a mattress with B Corp credentials, they will make the right choice when weighing it up against a rival product. “B Corp certification is a validation, rather than a thing in itself, if you know what I mean? It makes us better. Consumers need to know they’re dealing with ethical, credible businesses – and maybe Silentnight always fell into that category, but it’s important that
everyone knows we’re willing to walk the walk, not just talk the talk. Where it matters – and it’s a growing movement among consumers – this validation will further underpin trust in our brand. “B Corp is about sustainability of the business and brand, and balancing the needs of people, planet and profitability – identifying the things we needed to prioritise and making the brand feel contemporary and new, while still respecting those who dug the well.” As Silentnight’s majority shareholder, The Sleep Group – which also acquired bed manufacturer Sleepeezee in 2024 – is now in a unique position to define the value proposition of British-made beds. With each bed business enjoying the efficiencies and learnings that come from being part of the same family, one of the biggest challenges, concludes Tracey, is to reshape consumer perceptions around how much a good mattress should cost, while maintaining the ESG standards her team has worked so hard to reach. “As an industry, we need to get away from being too price focused and keep reminding consumers that sleep is an essential part of our health and wellbeing – and B Corp is an important part of that journey,” she says. “Everyone’s negotiating a really fragile consumer environment at the moment, and it’s difficult to drive forward when there isn’t a lot of structural growth. But this too shall pass, as they say! At Silentnight, we’re focused on the things that we can control – operational improvement, brand investment, and ensuring sustainability is at the heart of everything we do. “In the wider Sleep Group, we’ve two brands that have weathered so many economic cycles and will weather many more – and when things change, we’ll be ready for it.” www.silentnight.co.uk
JANUARY FURNITURE SHOW
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28 INSIGHT
GETTING PERSONAL
Jan Duckworth Starting out in print sales in 1986, marketing expert Jan went on to work with interiors brands including Vymura Wallcoverings, Dorma and Fenwicks, before launching her own shutter business and working in fashion and sports. In 2017, she joined Sofology, and was appointed brand director in 2021. In March last year, she joined lifestyle interiors retailer Cox & Cox, as MD.
29
How might a child describe what you do? Playing houses. What’s the biggest long-term challenge you face? Reaching new customers and introducing our brand to them with a bricks-and-mortar presence, so they can truly be immersed into a Cox & Cox world. If you had 10 x your working budget, what would you spend it on? Well, I’m not going to tell you that and open my bag of tricks – but let’s just summarise it with ‘brand excellence and resonance’. What would be the title of your autobiography? Hard Graft to Global Glamour. What does ‘work/life balance’ mean to you? It means being able to work in an environment where you are heard, are free to fail, free to try, whilst being mentored and supported, with just enough tension for growth, which then allows an easier transition to a balanced non-working life – the two can then meet perfectly.
Cox & Cox offers a comprehensive lifestyle edit
Who’s been your most influential professional mentor? Emma Dinnis – a retail legend and amazingly supportive person to boot, who pushed me and facilitated my growth, without me even realising. How good is that?!
What advice would you give your younger self? Don’t be so serious, believe in yourself, and stop trying so hard (easy to say retrospectively, and you’ll do it anyway!). What’s been your best day in business to date? OMG there’s soooo many! Obviously I’m super proud to be MD of Cox & Cox and excited about the future, but I think creating a visual direction for a product-led asset that the talented Sofology inhouse team then further developed and shot in an office space over 2-3 days, that we then aired on TV, and for it to outperform our Helena Bonham Carter ad – that’s what gets me up in the morning! What’s the biggest myth about our industry? It’s boring … and slow. If that’s true in your company, you’re doing a lot wrong! What should everyone in our industry either stop or start doing? Stop having never-ending sales. Start behaving like a brand, with true values that resonate. Where do you see the industry going in the next 5-10 years? More sophisticated multichannel retail experiences and way better service levels (that’s a must within one year, never mind 5-10). But I do think technology will play a bigger part within our industry – beautiful and useful … www.coxandcox.co.uk
“Stop having never-ending sales. Start behaving like a brand, with true values that resonate
30 INSIGHT
FIND US IN HALL 1, H10 & H20 www.bluebone.co.uk | sales@bluebone.co.uk | 01613308959
BACK TO BED
8 BRAND NEW DESIGNS LAUNCHING FOR 2026
32 INSIGHT
Warranty Expert – insurance with assurance What is Warranty Expert, and what do you offer? Warranty Expert partners with insurers to design, launch and manage fully underwritten insurance products for furniture, consumer electronics, and micromobility products. For over 13 years we’ve been providing a complete, end-to-end service model to our partners and their customers – from sales enablement to repair co-ordination, claims management and customer support – managed entirely in-house on behalf of our insurance and retail partners. Our philosophy goes beyond simply offering an insurance product – we deliver a seamless, fulljourney experience that serves both retailers and their consumers, ensuring protection, service and support at every step. Where do you operate? We are licensed for all of the EU and already have footholds in Ireland, Finland and the Baltics. We’re actively expanding, and plan to be in all of the Nordics and the UK in 2026-27. We see a significant opportunity for a premium furniture insurance product in the market, and our new Furniture+ product is designed to fill that gap. We’re launching that insurance product first in Ireland, then Northern Ireland. While we already have the backing of the insurers for all markets, we’re pacing ourselves to make sure we deliver on every promise and fully support our partners. Global solutions and local expertise have been critical to our success in the past, and we are continuing that approach in Ireland, where we are proud to announce that Lianne Williams has joined our team as our furniture market lead.
Image courtesy Shutterstock/Hryshchyshen Serhii
Coverage needs to be clear, transparent, What type/scale of business are you looking to competitive, work with? look for retailers and distributors who are and backed by We interested in offering premium insurance plans supported by outstanding customer service. Our a partner-first programmes are built to elevate customer experience and satisfaction – we have solutions for every approach
Christina Hahrwell
End-to-end insurance and cover solutions provider Warranty Expert is coming to the Republic of Ireland, and soon Northern Ireland, with a fully underwritten Furniture+ product that promises a “seamless experience that serves both retailers and their consumers”, says Christina Hahrwell, senior business development manager for Ireland and the UK regions.
channel and player in the retail ecosystem, and they deliver proven commercial results and increased revenue for our partners. We have solid industry-wide benchmarks on attachment rates, and many success stories about how we collaborated with our partners to get there. What makes Furniture+ stronger than other providers’ offers? It is not just the product, it is everything we put behind it. Simply put, we offer what other providers don’t – a fully insured product with clear and transparent coverage, an in-house claims and customer service team with 100% local sales support, competent repair and service networks, across each market. With this approach, we’re delivering a first-of-its-kind furniture cover product for Ireland, setting a new benchmark for the market. How is the protection/warranty landscape evolving, and how are you keeping up? Customers are no longer willing to accept less than A++ service and product integrity. They are savvy, willing to shop around, and know great customer service. It is not enough to simply promise protection, which is still a case in many markets. Coverage needs to be clear, transparent, competitive, and backed by a partner-first approach. This is supported by a dedicated sales and service team focused on unlocking each partner’s full potential. What else is in the pipeline? Our immediate priority is to launch Furniture+ in Ireland and establish a new standard in customer support while delivering on every promise made to our partners. Following this, we will scale into the UK and select EU markets. These developments will allow us to expand our client base, while offering innovation and collaboration within the retail segment and beyond. If you’re interested in learning more about Furniture+ or Warranty Expert, email ireland@warranty.expert or visit our website. www.warranty.expert/en
Spring 2026 Coming Soon New Furniture+ Cover Product by Warranty Expert Designed for Living. Protected with Confidence.
Scan the QR Code for more:
Email ireland@warranty.expert to register your pre-launch interest now!
34 INSIGHT
Pillows created by nature Over the decades, Dunlopillo became synonymous with natural latex – a natural material prized for its resilience, breathability and hygienic properties. Combining these properties with decades of sleep expertise, Dunlopillo pillows promise “the ultimate in comfort and support”. Crafted from natural latex, they offer breathability, pressure relief and durability – and, unlike traditional pillows, Dunlopillo’s maintain their shape night after night, says the sleep brand, gently cradling the head and neck to give the sleeper consistent comfort and spinal alignment. Employing natural latex – a sustainable, hypoallergenic material – Dunlopillo’s long-lasting pillows also promote airflow for a cooler sleep experience, combining luxury, comfort and sustainability. “Transform your sleep with a Dunlopillo pillow,” the brand concludes. www.sleeplogik.com
“The ultimate in comfort and support
Natural latex is derived from the rubber tree
Dunlopillo’s story began in 1929, when its pioneering latex foam technology reshaped people’s expectations in comfort – and what started as a science breakthrough quickly evolved into a global bedding brand built on innovation, craftsmanship and long-lasting performance …
36 INSIGHT
FTG and Actona set for growth
“Retailers can widen their offer and test new looks without taking on the burden of stock
Irwine
Every January, the UK furniture industry descends on the NEC with the same goal – to get a clear sense of where the market is heading. It is a moment for buyers and suppliers to regroup, compare notes and identify what will define the coming year. After a period of economic fluctuation and shifting consumer behaviour, 2026 feels like a year retailers want to approach with more confidence and clarity, says Paul Sheldon, the COO and director of sales and operations at Furniture To Go (FTG) – which is just one of the reasons Actona, a brand he now represents in the UK, is set to stand out at JFS …
“The market has been leaning towards products that balance design value with commercial realism, and Actona continues to occupy that space with consistency,” Paul explains. “Their approach to modern, accessible Scandinavian design has always resonated, but the collections being showcased this year feel particularly well-timed.” Warmer finishes, softer silhouettes, clever material mixes and clean lines all reflect where consumer taste is moving, he continues: “Customers still want good value, but they’re also demanding something that looks and feels more considered. Actona has judged that balance very well this year.” One of the biggest challenges facing retailers right now is the need to offer more choice without taking on more risk. Online shoppers browse widely, compare extensively, and expect retailers to show depth. Yet at the same time, the appetite for holding stock has dropped sharply, says Paul, especially
among independents and online-first retailers. “The tension is real,” he explains. “Retailers want a broader assortment, but they don’t want to invest heavily in inventory that might move slowly. That’s where our model becomes useful.” FTG currently holds around 1,800 commercial lines in UK stock, available for next-day delivery. It says it enables retailers to bring in fresh styles, broaden their online categories or react quickly to emerging trends without tying up cash or warehouse space. As Paul puts it: “It gives retailers freedom. They can widen their offer, they can test new looks, and they can do it without taking on the burden of stock.” The NEC show is where all of this comes together. Digital catalogues have never been more sophisticated, yet Paul believes nothing replaces the value of seeing a new collection in person. Touching the materials, assessing the proportions and examining the finishes are all important factors for
Midfield
Yale
37
Naxos
“The opportunity this year is in offering more without taking on more
Ella dining, Seaford bookcase
retailers deciding what will resonate with customers. “A range can look great online,” Paul notes, “but it’s only when you stand in front of it that you understand how it will actually sit in a customer’s home or on a shop floor.” Actona’s stand aims to provide that clarity. Although it is fully the Danish brand’s showcase and creative vision, the presence of FTG adds practical relevance for UK buyers. Retailers can not only explore what Actona is launching, but also understand how those products translate into operational capability in the UK. “People want to know what’s stocked, how fast it moves, and how quickly they can have it,” Paul explains, “so being there helps connect the creative side with the practical side. “Conversations across the industry suggest that the market is cautiously optimistic again. Confidence isn’t completely restored, but nor is there the uncertainty that characterised previous years. Instead, retailers are asking sharper questions – which finishes will define the year, how important warmth will be in home environments, how quickly they need to react to trend shifts, and how much operational flexibility they need to maintain. “Actona’s collections for 2026 seem to address these questions directly. The aesthetic is contemporary but grounded. The materials feel tactile and warm. And the pricing remains highly commercial, even in a landscape that has seen significant cost pressure. “In short, it’s a range that feels right for now.
There’s a calmness and clarity to it that I think the market’s ready for,” Paul states, going on to say that the broader narrative is about how retailers choose to operate in 2026. “Fast, flexible, low-risk structures are becoming essential. Suppliers who combine strong design with reliable availability and delivery are becoming increasingly important. “The intersection of Actona’s creative direction and FTG’s operational infrastructure appears to be the point where many UK retailers are planning to build resilience and growth. If I had to summarise where the opportunity is for retailers this year, it’s in offering more without taking on more. That’s the direction the market is heading, and we’re structuring everything we do to help retailers move in that direction.” As the industry gathers at the NEC, the Actona stand promises to be a strong indicator of how the midmarket is evolving, Paul concludes.“The products capture where consumer taste is going, and the route to market is already set up and ready for retailers to use,” he adds. “After a tumultuous few years, that combination of creative strength and operational clarity feels like exactly what many retailers are looking for as they prepare for the year ahead.” www.furniture-to-go.co.uk
All set for the NEC Santana Pearce, ecommerce and sales manager
Paul Sheldon
Actona can be found on stands 1-A80 and 1-A92 throughout the January Furniture Show (taking place at the NEC Birmingham from 18th-21st this month), where the team will be ready to discuss opportunities, present the collections, and explain how a partnership with the supplier can support growth throughout 2026 and beyond.
1,800 SKUS FOR MODERN LIVING Beautifully designed, perfectly priced, and built to last — our collections capture today’s trends and tomorrow’s bestsellers.
READY FOR CONTINUED 2026 GROWTH At FTG, we keep things simple: over 1,800 high-quality pieces held in UK stock, ready for next-day home delivery. No delays. No complications. Just fast, reliable supply that helps retailers grow with confidence. FTG remains the one-stop solution for retailers who want modern, easy-to-sell furniture backed by dependable stock and service.
MIDFIELD
ROXBY
PARIS LUSAKA
SEAFORD
LAZIO
SALI
BRANDE
JAIPUR
GRAFTON
HEAVEN
Call us at 02380 517067 and let’s see how we can support you. sales@furniture-to-go.co.uk | www.furniture-to-go.co.uk
Image courtesy Shutterstock/Gorodenkoff
40 INSIGHT PROPERTY AND PURCHASES
41
Home truths They say moving home is one of life’s most stressful experiences – but it also represents a golden opportunity for furniture retailers. This month, Furniture News is exploring the correlation between home moves and furniture sales, and how timely promotions and good customer service can turn that potential into profit …
42 INSIGHT PROPERTY AND PURCHASES
“Retailers that truly know their customers are best placed to seize the advantage
According to research by TwentyCi, whose work informs much of this feature, home movers are more than 20 times more likely to buy furniture in the month they move – and to spend more when they do so. Against a challenging economic backdrop, tapping into these consumers can make all the difference. It is no secret that home moves generate furniture sales, but savvy retailers can truly capitalise on the opportunities generated by the shifting property market, and doing so means recognising its broader trends. Although negativity permeated last year’s headlines, the UK housing market appears to have proved resilient. According to the Halifax House Price Index, average UK house prices edged up to another record high in November, but the relative consistency
in average prices seen throughout 2025 reflected what Amanda Bryden, head of mortgages at Halifax, called “one of the most stable years for the housing market over the last decade. “Even with the changes to Stamp Duty back in spring and some uncertainty ahead of the Autumn Budget, property values have remained steady,” she says. “While slower growth may disappoint some existing homeowners, it’s welcome news for firsttime buyers. Comparing property prices to average incomes, affordability is now at its strongest since late 2015. Taking into account today’s higher interest rates, mortgage costs as a share of income are at their lowest level in around three years.”
Image courtesy Shutterstock/Drazen Zigic
Opportunity knocks In promotional terms, retailers that truly know their customers are best placed to seize the advantage, targeting their sales messaging at customers preparing to move home – but they will have to respect the amplified need for timely delivery and clear communication when addressing these needs, as stressed customers are unlikely to be forgiving if their purchases do not arrive when expected … Across the following pages, Furniture News asks the experts to drill down into the specifics of what home movers – buying and rental – mean for furniture retailers and suppliers, and to share some of the challenges and opportunities of meeting demand. What might the marriage of properties and purchases mean for your business?
Tom Morton and Beth Moore Heads of activation and client services, Door4
Tom, the head of activation at marketing agency Door4, says the real challenge with homebuyers isn’t demand, but credibility. “People might be excited to buy new furniture after a move, but they’re also financially stretched and brutally pragmatic,” he notes. “If your brand feels flimsy, confusing or ‘too cheap’, they’ll scroll past you. “The brands that hold up best during quieter property periods are the ones that have already earned a reputation for being reliable and worth paying for. If you’re competing on price alone, you’re very exposed to dips in the market. “You can’t control the property cycle, but you can control how trusted you look across every touchpoint – and right now, multichannel presence is the only way to stay visible when search volumes wobble.” Beth, head of client services, points out that most homebuyers start making decisions long before they’ve even moved. “People don’t wake up on moving day and
“If you’re competing on price alone, you’re very exposed to dips in the market suddenly start researching furniture – they’ve been saving room ideas, comparing styles and building moodboards for months,” she says. “That’s the bit retailers miss. If you’re invisible during that early research phase, you lose them before they ever get to Google. Organic reach on social is harder than it used to be, so paid discovery is doing a lot of the heavy lifting. Get in front of movers early, bring them onto your site when they’re still in planning mode, and you’ve got a fighting chance of keeping them engaged when the actual buying starts.” www.door4.com
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JULIAN BOWEN
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44 INSIGHT PROPERTY AND PURCHASES
Drilling down into the data Many of the insights contained in the Property & Homemover Report are invaluable for retailers looking to capitalise on home mover shopping opportunities. For example, TwentyCi has found that the peak day for retail purchases among home movers is the first day after their move – accounting for 1.3% of all the orders they place. Within the first week following the move, 7.7% of orders are made, rising to 23.8% throughout the first month. The peak day for furniture orders – beds and sofas, in particular – tends to fall on either the first or second day after getting the keys, while the middle 50% of all orders occur between -3 and 190 days, indicating a significant number of non-immediate purchases. “This likely includes movers who are upgrading their existing furniture, rather than buying out of immediate necessity,” adds TwentyCi. For flooring, the middle 50% of orders begin at 11 days post-move (presumably due to the need for precise measurements before committing), while soft furnishings spend peaks in the second month after moving. Colin Bradshaw, CEO of TwentyCi, says: “These insights into home mover spending patterns provide a golden opportunity to refine marketing campaign strategies and optimise budgets. By aligning promotions and messaging with key purchasing windows, such as focusing on broadband and furniture advertising before and shortly after the move, then transitioning to high-value items and soft furnishings, brands can engage buyers at precisely the right moments. “Whether a large national retailer or an independent business, understanding these timelines allows for precision in targeting, helping build stronger connections with home movers and ultimately driving brand loyalty and sales growth in this lucrative market.” And the findings run far deeper …
Image courtesy Shutterstock/Zamrznuti tonovi
Information and marketing services specialist TwentyCi understands the relationship between home moves and purchases better than most. Its annual Property & Homemover Report draws on a range of sources to deliver a data-driven picture of the average home mover’s experience. Furniture News asked TwentyCi to crunch the latest numbers and clarify the relationship between property and purchases …
Owner-occupied home movers “This year, according to HMRC’s stamp duty data, around 1.15 million people in the UK will sell their property and move home,” says TwentyCi. “These people are over 20 times more likely to purchase furniture in the month of move on a LFL comparison with all non-home movers. “In addition to their likelihood to purchase, they also spend around 8.5% more on average than a nonhome mover would. For furniture retailers, therefore, they are one of the most valuable audiences you can engage with. “Based on the last two years, the most popular months to move are between August and November, but there are many factors governing this – such as the UK economic performance, interest rates and feelings around consumer confidence, personal and lifestyle factors, housing market conditions, and government policy with respect to stamp duty. As such, home moves occur throughout the year – even the least popular month of January contains over 7% of annual moves.” The percentage of UK home movers is shown in the chart below (1) by month (2025 percentage denominators are calculated on the last rolling year).
1. PERCENTAGE OF HOME MOVERS PER MONTH 11.0%
“These insights provide a golden opportunity to refine marketing campaign strategies and optimise budgets
8.3%
5.5%
2023 2024 2025
2.8%
0.0%
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
45
Regional factors are, of course, observed – and the South East of the UK has the highest volume of owner-occupied home movers per annum, says TwentyCi (see below). More/ less likely % UK % UK to move home residential than UK movers homes average
UK BY REGION
South East
15.0%
13.5%
11.6%
North West
11.4%
11.4%
0.4%
East of England
10.2%
9.2%
10.2%
South West
9.9%
8.8%
12.5%
Scotland
9.0%
8.8%
2.4%
West Midlands
8.4%
8.6%
-1.6%
Yorkshire & The Humber
8.4%
8.4%
-0.3%
East Midlands
7.7%
7.3%
5.6%
Inner London
4.7%
7.8%
-40.6%
Wales
4.6%
4.8%
-4.8%
North East
4.3%
4.1%
5.0%
Outer London
4.0%
4.7%
-13.8%
Northern Ireland
2.4%
2.6%
-8.9%
“The South East region has the most home movers by far in any one year,” TwentyCi continues, “and they are nearly 12% more likely to move than the average UK citizen. Contrasting this, London has one of the lowest percentage of home movers – and in Inner London specifically, owner occupiers are 41% less likely to move than the UK average. “I would put that down to house prices there being, on average, significantly higher than the rest of the UK. This in itself is not the reason, but prices do mean that properties take longer to sell and are significantly less likely to sell than the UK average. Also, the mix of tenure is completely different. Less than 50% of all properties are owner occupied (versus some 65% in the UK) and as such, compared to overall residential properties, we would be less likely to see owneroccupied moves in Inner London. “Crucially, sale home movers are most likely to buy in the month of the move – in fact, measuring data from on a LFL basis, they are 20.4 times more likely to buy furniture than non-home mover households.” This is displayed in the ‘Homemover Wave’ (2). “Over 31% of all furniture orders by home movers are in the month of move,” says TwentyCi. “This aside, post-movers are significantly more likely to buy furniture than pre-movers. The chart suggests that furniture brands engaging with potential home mover purchasers really need to start to engage 1-2 months ››
2. OWNER OCCUPIED HOUSEHOLDS - FURNITURE HOMEMOVER WAVE
% HOME OWNER ORDERS
30%
20%
10%
0%
-6
-5
-4
-3
-2
-1
0
1 2 3 4 5 MONTHS FROM MOVE
6
7
8
9
10
11
12
6
7
8
9
10
11
12
3. OWNER OCCUPIED HOUSEHOLDS - FURNITURE AOVS 2,000
ORDER VALUE (£)
1,850
1,700
1,550
1,400
-6
-5
-4
-3
-2
-1
0
1 2 3 4 5 MONTHS FROM MOVE
“Furniture brands really need to start to engage 1-2 months ahead of the upcoming move
46 INSIGHT PROPERTY AND PURCHASES of the upcoming move. “Around 500,000 ahead “In terms of value, home movers in the month of move spend around £1,800 per order on furniture – private rental whereas with non-home movers, the AOV is around £1,660. However, on average, home movers in the home moves month after the home move spend the most.” This is illustrated by the graph at the bottom of occur in the previous page (3), showing AOVs. course of a year Private rental home movers … a significant “In addition to the owner-occupied home movers, around 500,000 private rental home moves occur audience to in the course of a year,” explains TwentyCi. “Whilst these people are 36% less likely to purchase furniture engage with in the month of move (on a LFL comparison with non-home movers), the smaller size of the audience when compared to the UK residential population still makes them a significant audience to engage with, particularly for furniture brands targeting private renters. For furniture retailers, therefore, they may still be one of the most valuable audiences you can engage with. “Based on the last two years, the most popular month to move is August – but again, there are many factors governing this, not least the influx of student lets. In general, rental moves are most likely to take place in the second half of the year, but they can literally occur in any month of the year.” The percentage of UK private rental home movers is shown in the chart below (4, and again, 2025 percentage denominators are calculated on the last
More/ less likely % UK % UK to move home residential than UK movers homes average
UK BY REGION
South East
17.6%
13.5%
30.8%
Inner London
13.1%
7.8%
66.6%
East of England
10.7%
9.2%
16.0%
North West
9.7%
11.4%
-14.3%
South West
9.0%
8.8%
2.4%
West Midlands
8.0%
8.6%
-6.5%
East Midlands
8.0%
7.3%
8.9%
Yorkshire & The Humber
7.6%
8.4%
-9.5%
Outer London
5.3%
4.7%
13.5%
North East
3.6%
4.1%
-12.4%
Scotland
2.9%
8.8%
-66.8%
Wales
2.8%
4.8%
-41.0%
Northern Ireland
1.6%
2.6%
-37.9%
rolling year). Regional factors are again clear – the South East has the highest volume of private rental home movers per annum. Percentages by UK region are shown in the table, above. “The South East region of the UK has the most private rental home movers in any one year,” says TwentyCi, “and they are nearly 31% more likely to
4. PERCENTAGE OF PRIVATE RENTAL HOME MOVERS BY MONTH 11.0%
8.3%
5.5%
2.8%
2023 2024 2025 JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Direct comparisons Based on the month of August 2024, TwentyCi can draw a LFL comparison between home movers (both owned and private rental) and those who stayed put. • The average non-home mover household was 0.1566% likely to purchase furniture, at an AOV of £1,661 •T he average sale-home mover household, however, was 3.1964% likely to purchase, at an AOV of £1,802 • Sale-home movers were 20.41 times more likely to purchase than non-home movers, at an 8.5% higher AOV • Conversely, the average private rental home mover household was 0.0996% likely to purchase furniture, at an AOV of £1,387 • Private rental home movers were just 0.64 times more likely to purchase than non-movers, at an AOV of -16.5%
››
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48 INSIGHT PROPERTY AND PURCHASES
move than the average UK citizen. “Nearly a fifth (18.4%) of all private rental movers are in London, and the citizens of Inner London are also 67% more likely to move. Contrasting this, the percentages of private rental home movers in Scotland, Wales and Northern Ireland are relatively low.” “With respect to the question as to why there are fewer private rental home movers in Scotland, Wales and Northern Ireland, this is effectively the opposite of Inner London – it’s probably because house prices, on average, are lower than the rest of the UK, so proportionally there are more home owners. This is also reflected in the mix of tenure as well – there are proportionally fewer renters.” Private rental home movers are most likely to buy in the month after move, it adds, and this is displayed in the Homemover Wave, below (5).
“Nearly 19% of all furniture orders by private rental home movers are in the month after move,” TwentyCi continues. “This aside, post-movers are significantly more likely to buy furniture than pre-movers. The chart suggests that furniture brands engaging with potential home mover purchasers really need to start to engage one month ahead of the upcoming move. “In terms of value, private rental home movers spend around 16.5% less per order on furniture than the average furniture purchaser. But, as previously stated, the smaller size of the audience may mean that the group is well worth engaging with, particularly with furniture products that appeal to private renters.” www.twentyci.co.uk
5. PRIVATE RENTAL HOUSEHOLDS - FURNITURE HOMEMOVER WAVE 20% % HOME OWNER ORDERS
“Even the least popular month of January contains over 7% of annual moves
15%
10%
5.0%
0%
-6
-5
-4
-3
-2
-1
0
1 2 3 4 5 MONTHS FROM MOVE
6
7
8
9
10
11
TwentyCi’s top takeaways Here are TwentyCi’s top tips on how retailers can capitalise on home mover intent … 1. Be early, not just visible By the time the keys change hands, many buying decisions are already set. Target pre-move audiences to influence the shortlist stage. Don’t wait for completion – by then, retailers are chasing rather than leading. 2. Focus on the first week Beds, seating, lighting and practical essentials dominate the first 48 hours. Be ready with ‘move-in ready’ offers that help new residents make their home liveable fast. 3. Ride the 2–8-week wave Once people settle, bigger-ticket purchases kick in. Flooring, kitchens and bathrooms surge once plans and budgets align, while soft furnishings and accessories peak in the second month. A retailer’s creative and calendar should flow with this timeline. 4. Build a mover-specific CRM strategy Treat homemovers as a distinct customer segment. Their behaviour is unlike the general population. They spend more per order and engage across multiple categories. Personalising messaging and timing around their move journey pays dividends. 5. Align marketing calendar to life events, not just seasons Traditional retail seasonality (spring refreshes, winter sales) misses the rhythm of mover activity. Anchor campaigns to mover waves instead and watch how conversion rates climb.
12
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50 INSIGHT PROPERTIES AND PURCHASES
VIEWPOINT
Nick McConnell, TwentyCi of £1,500 in homeware spend per homeowner move, the 1.15 million transactions forecast this year represent around £1.73b in potential retail value. Including rental moves, the total market rises to roughly £2.17b. Securing just 2% of that spend equates to £34-£43m in revenue, depending on customer mix. Our data also shows that mover retail spend totals £21.4b a year, with 7.7% of orders arriving in the first week, 23.8% within the first month, and the majority of the remaining activity between days 8 and 176. This enables retailers to focus activity when intent, and conversion are highest.
Nick McConnell
It takes more than data to draw clear correlations between home mover activity and furniture purchases. Building on TwentyCi’s rich numerical insights, MD Nick McConnell outlines more of the drivers and implications of those findings, from retailer case studies to the impact of the latest Budget …
What are TwentyCi’s principal areas of business, and why does it monitor property movement? TwentyCi is the UK’s leading residential property data, insight and analytics company, working with retailers in the homeware space, lenders, estate agents, retailers, conveyancers and house builders to drive better, data-led decisions. We track 99.6% of all UK sales and lettings in real-time and maintain DOMUS, a property database with over 330 attributes per address. With nearly two decades of home mover shopping habits tracking, data investment and an automated valuation model that accurately predicts completion prices in 95% of cases, we provide the most reliable view of the property market and associated consumer behaviour. We monitor property movement because home movers are one of the most valuable and timesensitive consumer groups. Moving home triggers major purchasing decisions, creating a short window in which brands can target messaging and win business with minimal wasted spend. Why/when did you decide to explore furniture purchases as part of that picture? Furniture is one of the earliest and most significant purchase categories activated by a move. Having worked in this sector for over 12 years, our data shows movers are more than 20 times more likely to buy furniture in the month they move, and over 31% of all their orders are placed within that single month. Average spend is also around 8.5% higher than non-movers. We can even identify purchase peaks, with beds and sofas most commonly purchased on day one or two after receiving the keys. Our data helps retailers identify when those buying signals are about to occur, and target customers at exactly the right moment.
“Even in a tighter financial climate, home buyers consistently find room in How do you work with furniture businesses to their budgets help deliver change? for key furniture We help retailers replace broad, expensive marketing with timely targeting of people who are actively preparing to buy. Even using a conservative estimate purchases
Can you summarise the general trend in home sales over recent years? The UK housing market has remained surprisingly resilient despite economic challenges. In 2025 (January to October), over 1 million homes had already gone ‘sold subject to contract’ (SSTC), up 4.1% on last year and the strongest level since 2022. With 1.5 million properties listed for sale, the demand-to-supply ratio sits at 72.4%, higher than both 2024 and 2023. While demand and supply have increased across all property types, detached and semi-detached houses are becoming increasingly popular. For detached homes, the demand-to-supply ratio has risen 4.6% compared to the previous year. In contrast, flats have declined in popularity, with supply growth in 2025 outpacing demand growth by more than two to one compared to 2024. The market is being driven by buyers adjusting to high interest rates, a continued strong desire to own a home, and the increased availability of properties for sale, all combining to keep activity robust even in challenging conditions. How does the rental picture compare? The UK rental market is volatile. Demand remains strong, but supply constraints and some landlords exiting the buy-to-let sector are driving affordability pressures. Supply has risen by 64,750 over the past year but is still 159,000 below pre-pandemic levels. Affordable rentals (£0–£800pcm) are down 2.5% YoY, while mid-range properties (£800–£1,500pcm) grew 11.8%. Lettings agreed in Q3 2025 rose across most regions: Outer London (13.5%) and Wales (13.4%) led growth; Leeds surged 24.4%; while Inner London (0.6%), Southampton (-0.4%) and Northern Ireland (-2.1%) lagged. From what you’ve seen, do furniture sales align with those trends? Yes. Our data shows that furniture demand closely tracks the housing market. Home movers are over 20 times more likely to buy furniture in the month
51
Image courtesy Shutterstock/David Prado Perucha
they move, with more than 31% of their orders placed during that single month. They also spend around 8.5% more on average than non-movers. This means that rises in property sales or lettings seen in our data typically translate into increased furniture purchasing, making home moving a strong predictor of retail activity in the sector. There are, however, clear regional differences. For example, the South East saw 333,105 owneroccupied moves from January to October last year, with homeowners here nearly 12% more likely to move than the UK average, making it a major generator of furniture demand. Yet property sales in Q3 2025 were only up by 2.8% YoY. In contrast, the East Midlands saw stronger market growth, with sales up 6.5% YoY, but fewer total movers at 171,224. These regional variations are also seen across the lettings market. Although Outer London saw a significant uplift of lettings agreed in Q3 compared to the year before, the actual number of movers throughout 2025 accounts for 73,878. Far greater numbers were seen across the South East, South West, the East of England and the North West. These differences mean that while the national trend holds, the scale and timing of furniture spending can vary region by region.
“Throughout Many retailers overlook a significant opportunity by 2025, both to purchase furniture when they buy a home? focusing primarily on seasonal events such as Easter Despite rising house prices and tighter mortgage rules, or Black Friday, creating a ‘blind spot’ to the steady supply and our data shows that homebuyers remain one of the most demand from home movers. The ‘Homemover Wave’, active consumer groups. On average, movers spend our proprietary methodology, highlights how consumers demand around £1,800 per furniture order in the month they moving home dramatically increase spending on move, compared with roughly £1,660 for non-movers. remained furniture, appliance and other home essentials. Without While affordability pressures mean buyers are more understanding the timing of the wave and identifying selective, moving home typically triggers essential notably resilient when customers are most likely to make specific Given rising house prices and tighter mortgage
rules, how likely are homebuyers to have the funds
purchases such as beds, sofas and storage, items that cannot easily be deferred. This means that even in a tighter financial climate, homebuyers consistently find room in their budgets for key furniture purchases. Have you seen any innovative cases of furniture retailers successfully targeting homebuyers? A leading home furnishings retailer successfully leveraged home mover data to target households just before or after a move, when furnishing spend peaks. By overlaying the retailer’s transactional data with our residential property market insights, it became clear that movers were worth 37% more than non-movers. A direct-mail (DM) campaign built around this insight generated £8.4m in revenue and delivered £7.90 for every £1 invested, demonstrating how well-timed, data-driven marketing can turn a broad market into a highly responsive, high-value audience. Similarly, a major UK bed retailer partnered with us to target people moving home, a group shown to be three times more likely to buy a new bed. By segmenting home movers into life‑stage groups and triggering a timed multichannel campaign (email, DM, SMS), the retailer saw a dramatic benefit, with an ROI of £16 for every £1 spent over an eight‑week period.
Conversely, can you identify any missed opportunities?
purchases, retailers can’t optimise targeting and engage shoppers at the most effective moments. With nearly 1.6 million households in the owneroccupied home mover journey at the start of October 2025 (a rise of 100,000 since the previous year), the market represents a sizeable and growing opportunity that many retailers are yet to fully realise. When do you see the UK property market recovering? We forecast around 1.15 million transactions by the end of 2025, higher than 2023 and 2024. Now that the Budget has been delivered, much of the market’s trajectory will depend on whether the Chancellor succeeds in bolstering confidence. Throughout the year, both supply and demand have remained notably resilient, so we don’t believe the market is in need of a ‘recovery’. Instead, the focus is on sustaining momentum, and hopefully we’ll start to see demand increasing again following the Budget. If progress is made against the Government’s target to build 1.5 million homes, it could stimulate activity throughout the entire home mover pipeline, boosting supply, supporting affordability, and creating a more fluid market overall. ››
52 INSIGHT PROPERTIES AND PURCHASES
“While turnover has grown since 2020, employment has declined
What are the biggest changes that could precipitate growth? Market acceleration is most likely to come from measures that improve affordability, increase mortgage accessibility or expand available stock, such as changes to stamp duty, mortgage guarantees, planning reform or incentives supporting first-time buyers. However, at a broad level, none of this materialised in the Budget. There was some additional funding to accelerate planning-system capacity (extra planners, faster environmental approvals) which might gradually help deliver more new homes, but nothing major, and affordability measures did not emerge.
Which Budget announcements are likely to have the biggest impact on the property market? The combination of higher landlord taxes and the new ‘mansion tax’ on properties valued at £2m or more is likely to have the most significant structural impact on the market. Higher taxes could prompt more landlords to exit the sector, reducing rental stock and putting further upward pressure on rents. Meanwhile, the mansion tax is expected to cool demand at the top end, with some owners choosing to downsize or relocate out of London and the South East in favour of more affordable markets. www.twentyci.co.uk
Jan Duckworth MD, Cox & Cox
We definitely see a clear correlation between property market activity and fluctuations in customer demand. Home movers, particularly those on the first rung of the property ladder or those upgrading into premium property segments, can be a significant driver of business. When the market is buoyant, we typically see an increase in orders for larger furniture items, as well as accessories like cushions and rugs. New homeowners are very motivated – they are emotionally invested in their new space and keen to make their mark in a way that reflects their style. This can make them more open to higher-value purchases and customised pieces. Many wait until they are in the new house before committing to new sofas, and it’s common to fall out of love with cherished pieces that just look all wrong in a different setting.
Once they begin furnishing a new property, they often return to complete or evolve their space over time. This gives us the chance to build lasting relationships and deliver on their vision through high-quality, timeless design. This market also brings challenges. Timing is everything. Customers often want large pieces delivered within tight windows after moving day. We work hard to manage expectations around lead times for our bespoke pieces. And moving house is expensive – even high earners can face budget pressures post-move, so introducing a number of flexible payment options has been important for us. Ultimately, the property market is a strong pulse for our business. When activity is high, it presents a vital opportunity – not only to grow sales, but to help customers shape the spaces that matter most to them.
Steve Pickering CEO, Sussex Beds
We feel the property market’s pulse almost immediately. When things are buoyant – new mortgages, upsizing, moving out – the knockon effect is real. More footfall, more purposeful purchases, and fewer “just browsing” moments. When it slows down, the opposite is true. Even people planning to replace their bed often pause when moving plans stall. Selling to home movers is both a challenge and an opportunity. They’re busy, stretched financially, and often overwhelmed by choices.
But they’re also making big, emotional decisions. If we can make their lives easier by being clear, helpful, and delivering what we promise, we often build long-term loyalty, not just a one-time sale. There’s definitely space for retailers to do more here. Rather than waiting for the market to shift, we can align ourselves with those moments – partnerships with estate agents, removals firms, even local councils – anyone who’s part of that moving journey.
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54 INSIGHT PROPERTY AND PURCHASES
Peter Harding MD, Fairway Furniture
The property market has always been a driver of demand for furniture, beds and flooring for retailers. However, I don’t believe that the link between the two is as strong now as it was during the property booms of the 80s and 90s. While interest rates remain a major driver of activity within the housing market, the subtle uptick we used to see in spring each year has become less noticeable. Many a government has tried to stimulate the housing market with stamp duty reductions or holidays, plus efforts to help first-time buyers, often without success because, in reality, such efforts simply alter the pricing dynamic rather than fundamentally change transaction volumes. With the massive volume of new housing being built seemingly everywhere across the UK, a casual observer would probably expect that to translate to a steady stream of furniture-buying consumers. However, particularly at the younger end of house buyers, the sheer financial effort taken to get to the point of moving in means there is little, if any, spare disposable income for buying a new sofa, bed or dining set. Add in that anyone buying a new-build property is highly likely to have it completed with flooring already in place, and we find the overall opportunities relatively limited. Over the years, we have tried working with developers on incentive packages for new
builds, but too often find the costs front-loaded in fitting out a show home, with little tangible return. In my opinion, while people might be comfortable choosing a semi-bespoke kitchen for their new home for the developer to install, so as to give their home some individuality, furniture is something they would rather do themselves, and that is not necessarily going to be new. You only need look at the growth of freesale and resale platforms to find that it’s relatively easy to curate a collection of items to furnish your home, many of which are close to new, to see how this limits the opportunities for the retailer of ‘shiny’ new products. We regularly run analysis of where our marketing mix is targeting compared to where our customers are coming from, to ensure we minimise waste and keep messaging relevant. This allows us to track successes but also highlight where – often on new-build estates – we are simply not seeing enough cut-through to justify the spend. Ultimately, as a retailer, we have to ensure we remain relevant to as many customers as possible, be that first-time buyers or those further up the housing ladder. How successful we can be, however, is also determined by myriad factors outside our control, such as government policy, taxation, consumer confidence, Donald Trump and the like!
Martin Eastwood COO, Mattress Online
We certainly find that business is closely tied to activity in the property market. Consumer confidence is usually in a positive place when the housing market is buoyant, which has a general uplift in spending and conversions. Property purchases are a key purchasing trigger in the bed and mattress category – whether that be for practical reasons, such as bigger room sizes or more bedrooms to fill, or a general willingness to upgrade during a move. We find home movers tend to spend more, too, as seen through higher AOVs and multi-item transactions. We offer a wide range of beds and mattresses to suit most needs and budgets, and this offer would remain consistent regardless of the state of the property market. We will, however, look to target home movers when the property market is
potentially active – this might be via partnerships and promotions with developers, or through marketing campaigns. The homebuyer demographic are usually in a buying mindset and want to ‘get things sorted’ as quickly and smoothly as possible. With our wide choice of stocked products, combined with our flexible delivery options, conversion opportunities are much higher, and usually with a higher-than-average basket value. The flexibility in our delivery offer helps mitigate the main challenge associated with home movers, that being last-minute changes to completion/moving dates. Our customer service teams are available seven days per week to help navigate consumers through any issues associated with this.
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56 INSIGHT PROPERTIES AND PURCHASES
VIEWPOINT
Sophie Cork, Boutique Sophie Cork, senior strategist at Leeds-based marketing agency Boutique, which specialises in the home sector, explains how retailers can tailor their marketing campaigns to hit every stage of the customers’ homebuying cycle …
As a marketing agency specialising in working with home and garden brands, we feel the impact of a changing housing market acutely through our clients. Site traffic rises, store footfall lifts and ultimately, product sales accelerate. It’s no surprise that periods of higher home sales drive increased spending on home improvements, as new owners personalise and upgrade recently purchased properties. Big-ticket purchases spike – from sofas and mattresses through to full kitchen refurbs – and both big-box and independent retailers feel the benefits. When sales targets are met, the momentum builds. Brands have more confidence and more budget to invest in advertising, and stronger visibility fuels even greater sales performance. But what comes up must come down. When the market slows, so does spending on the home. But this doesn’t mean it stops – it simply means it changes. When moving feels out of reach, homeowners stay put and start improving what they have. Instead of full kitchens or whole-room makeovers, shoppers lean towards achievable upgrades. Paint, lighting and soft furnishings take priority, and we see brands in these spaces start to reap the benefits. However, an uncertain market creates uncertain consumers. That nervousness often trickles straight into boardrooms, and brands pull back on advertising to focus purely on short-term sales activation. It’s a common and understandable reaction, but ultimately it could be costing brands more in the long run. When brands disappear in quieter markets, they lose equity and share of voice just as quickly as demand softens. Then, when the market turns, they’re starting from behind. The brands that keep showing up – even at a lower spend level – protect their awareness levels, and recover faster when confidence returns. There’s also a missed opportunity. By stepping back, brands lose the chance to reach ‘improvers’ who are buying smaller, more frequent upgrades. The smartest brands stay visible, adjust their messaging and ride the wave, instead of waiting for it to pass. How brands can navigate the housing cycle We’ve pulled together some top tips to help brands
navigate the changes in the housing market when it comes to their marketing and communications. When the market is strong … Push big-ticket items: Kitchens, furniture, mattresses and appliances all perform strongly when the home buying market is active. Target home movers precisely: Use home mover data to identify households that have recently moved, or are preparing to. This audience has high intent and short decision cycles, making them far more efficient to convert. Use contextually relevant media: During buoyant property periods, home and interiors magazine readership soars up to around 123% (GWI, 2025). Inspirational, content drives emotional engagement – and bigger basket spends. Conversely, when the market slows, brands should consider the following … Focus on smaller, lower-cost purchases: Decor, soft furnishings, lighting and DIY refresh items take centre stage. Champion versatility and value: Promote products that make a visible difference without a major outlay – cautious consumers need extra reassurance that their purchase will last. Show achievable inspiration: ‘Before and after’ content and budget-friendly makeovers resonate strongly, and can trigger the start of a new project – and new spending. Across the cycle … Stay visible: Maintain brand presence so you’re top of mind when confidence returns. Make bigger purchases feel safer: Finance options, flexible payments and guarantees reduce risk. Leverage seasonal and life-stage triggers: Spring gardens, winter insulation, new babies, downsizing, home offices … all keep sales moving. In short, follow the market’s rhythm. Sell big upgrades when people move, and small uplift purchases when they stay put. The brands that adapt their offer, messaging and media to match the mindset are the ones that stay resilient, relevant and remembered. www.weareboutique.co.uk/be-at-home
“The smartest brands stay visible, adjust their messaging and ride the wave, instead of waiting for it to pass
57
THE GIFT THAT KEEPS ON GIVING Following on from this magnificent January issue, we have plenty more lined up for February’s Furniture News! As well as insights, opinions and events, it’ll contain various productspecific features: Pillowtop mattresses: Cloud-like comfort is very much on trend, and with good reason. Share your most uplifting models here! Payments & Protection: Looking at the payment experts that specialise in supporting big-ticket purchases Eco Conscious: Sustainability is back in focus – we’ll share the latest industry discussions and solutions
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#427 April 2025 .net
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DISCOVER THE POWER OF GREENWOOD SALES Greenwood sales work. You can reliably expect great results. You can trust Greenwood – the UK & Ireland’s Leading Experts in Retail Sales Promotion – to help you optimise your next big sales event. Come and see us at the NEC JFS to find out more. We can usually outline your sales projections, margins and costs from a brief discussion.
#426 March 2025 www.furniturenews .net
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Dream big with Carpe Diem Beds
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We’d love to see you there, otherwise, please call Bernard Eaton directly on 07771 700247 to find out more or, to arrange your free, confidential, no-obligation on-site consultation.
PILLOW FLIGHT 100% Comfort lifts off JANUARY FURNITU Exploring the industry’s ethnic diversity RE SHOW | THE FURNITURE FURNITURE AWARDS COMPONENT EXPO Reimagining retail with Kate Hardcastle | SPRING AFTERSA FAIR LES, CARE & REPAIR | BEDROO M | TRADE SERVICE S FN426_Pages.3 16:21
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Contact Sam Horscroft on 07764 650655 or email sam@lewisbusinessmedia.co.uk
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60 EVENTS
Time for a Siesta?
Recognised for its quality, value and quick delivery
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Following the success of the format in previous years, Siesta Beds is again holding an open house event at its Mulliners Works factory at the same time as the January Furniture Show.
Visitors to Siesta Beds’ open event will be able to watch as products are manufactured and will have an opportunity to meet the office staff responsible for
many of the bedmaker’s services. All of Siesta Beds’ new models will be on display in the showroom, including the pocket-sprung Dreamora and Imperial ranges, the latex-infused Restora, and the manufacturer’s popular core range. “Siesta Beds’ comfort- and quality-assured range of beds is recognised for its quality, value and quick delivery,” the bedmaker states. The Mulliners Works factory, in Bordesley Green, Birmingham (B8 1BY) will be open to visitors from 19th-22nd January, 9am-5pm. Siesta Beds can be reached on 0121 773 9969. www.siestabeds.co.uk
Super Ortho
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Email sales@siestabeds.co.uk
Tel: 0121 773 9969 Fax 0121 766 7413
ketOpen ed Sweek pringtos all customers 19th Jan to 22nd Jan 2026
62 EVENTS
Key European fair gains momentum As the global furniture industry enters another year of rapid transformation, professionals are once again turning their attention to Poznań, home to Meble Polska, one of Europe’s most influential sourcing platforms for furniture buyers …
“What continues to set the show apart is its unambiguous orientation towards business
The 2026 edition, taking place from 24–27th February, is set to further strengthen the fair’s position as a business-focused hub where retailers, wholesalers and buying groups shape their strategies for the upcoming season. Over the past decade, Meble Polska has evolved from a strong regional fair into a key international meeting point that consistently attracts visitors from all over the world. Last year, representatives from 71 countries attended, with international buyers accounting for some 58% of all visitors. This expanding global reach underscores the fair’s role as a strategic waypoint in the sourcing cycle, at a time when retailers are finalising assortment plans and seeking reliable partners for the new season. What continues to set the show apart is its unambiguous orientation towards business. While many European trade fairs combine brand-building with contract negotiations, the Poznań event remains firmly a transactional marketplace. Exhibitors regularly report signing high-value agreements during the fair, while buyers emphasise the efficiency of meeting carefully selected, export-oriented manufacturers face to face, states show organiser MTP Group. Last year, the fair welcomed over 15,000 professionals – primarily representatives of retail chains, distributors and major buying groups, ensuring that discussions translated directly into purchasing decisions. A cornerstone of the fair’s success is its comprehensive overview of the Polish furniture industry, one of the world’s leading export powers. The 2026 edition will once again host close to 400 companies across 11 exhibition halls, presenting a full spectrum of upholstered and cabinet furniture, mattresses, tables, chairs and accessories. This extensive selection enables buyers to review both large-scale collections and niche offerings in a single, well-structured environment, and the growing presence of international exhibitors further reinforces
the event’s global character. In 2026, MTP Group is placing particular emphasis on the continued development of the Hosted Buyers Programme, an initiative that has long attracted senior purchasing decision-makers from some of the world’s largest retail chains. Logistical support before and during the event, along with dedicated meeting areas, ensures participants can make the most of their time in Poznań – many buyers note that this structure enables negotiations that would otherwise require months of travel and co-ordination. Beyond formal business meetings, the fair also provides opportunities for informal exchange. Events such as the Get-Together Party encourage crossmarket interaction and create space for building relationships in a more relaxed atmosphere. In recent years, these informal moments have often led to valuable new business collaborations. The timing of the fair – the final week of February – is another advantage, aligning with the industry’s wider purchasing calendar. As one the first major furniture-contracting events in Europe each year, Meble Polska offers buyers timely access to new collections, while Poznań’s accessibility, supported by LOT Polish Airlines discounts for registered participants, further contributes to strong international attendance. “Registration for professional visitors is now open,” concludes the fair organiser. “Buyers, distributors and retail chain representatives are encouraged to secure their place early and take advantage of the free professional ticket, available only until the end of January. Early registration ensures smooth entry to Europe’s most strategic furniture sourcing event – an unmatched opportunity to meet reliable suppliers, explore new collections, and prepare purchasing plans for the year ahead.” www.meblepolska.pl/en
64 EVENTS
MALAYSIAN INTERNATIONAL FURNITURE FAIR (MIFF) www.miff.com.my
This March, the Malaysian International Furniture Fair (MIFF) promises to set the tone for the year ahead. “Experience unmatched energy at the furniture sourcing season’s opening show in Asia,” says organiser Informa Markets. “Running from 4-7th March at the Malaysia International Trade & Exhibition Centre (MITEC) and World Trade Centre Kuala Lumpur (WTCKL), MIFF 2026 is your must-attend destination to launch an impactful sourcing journey.” As one of the largest furniture trade shows in South East Asia, MIFF showcases an extensive range of collections, from home to office furniture, making it a popular platform with European buyers seeking the latest trends and innovations. At its core, MIFF presents the largest collection of made-in-Malaysia wooden furniture in South East Asia. “Here, PEFC-certified sustainable timber and forwardthinking design converge,” says the show organiser. “Meet more than 700 top manufacturers from Malaysia, Asia and beyond, who are trusted, export-ready partners celebrated for their quality and reliability. “At WTCKL, experience the new FurniFusion concept. Built on Live, Work, Play, it spotlights Malaysian furniture craftsmanship and MIFF Office, the largest showcase of office furniture in the region, while introducing The Muse, MIFF’s new segment for lifestyle and decor products.” Register by 13th February to secure a free admission pass.
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European Furniture Transport Specialising in the collection, distribution and delivery of high quality furniture throughout the UK and Europe for manufacturers, retailers and private clients.
+44 (0)1524 382211 sedmondson@edmondsonfreight.co.uk
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4-7 MARCH MITEC & WTCKL KUALA LUMPUR www.miff.com.my
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1 Fair 2 Venues 17 Halls
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66 EVENTS
Vietnam’s answer to supply chain imperatives International buyers can find reputable manufacturers and products at HawaExpo
Amidst the tightening grip of global compliance regulations and the search for reliable supply chains outside of China, Vietnam’s HawaExpo 2026, taking place from 4-7th March, stands as a strategic answer …
“More than a trade show, this upcoming edition in Ho Chi Minh City offers a verified gateway for international buyers to access a manufacturing hub that has successfully pivoted toward sustainability, design maturity and EUDR readiness,” says the show’s eponymous organiser.
“Buying from Vietnam is no longer just about price
Resilience in a shifting market “Vietnam’s role as a top-three global furniture exporter is being reinforced by impressive resilience. With exports reaching $15.2b in the first nine months of 2025 – a nearly 7.5% YoY increase – and projected to hit $20b by year-end, the country is defying global slowdowns. “Industry analysts forecast continued 6-8% annual growth through 2026, driven by a definitive shift from low-cost OEM production to high-value ODM capabilities.” HawaExpo 2026 promises to serve as physical proof of this maturity. The fair will gather over 700 exhibitors across some 3,000 booths, offering buyers a panorama of Vietnam’s end-to-end supply chain. The exhibition floor covers the full product spectrum, from indoor and outdoor furniture to office solutions, hospitality projects and raw materials, and crucially, quantity is matched by quality, says HawaExpo: “80% of these exhibitors are verified Vietnamese manufacturers, carefully vetted for export capability. This curation ensures that the expected 20,000 visitors from over 100 countries gain direct access to the actual producers, cutting through the noise of intermediaries to find genuine partners.” The compliance advantage is another highlight, the fair organiser continues: “Solving the EUDR puzzle, the most critical asset HawaExpo offers in 2026 is certainty. With the EUDR taking full effect, verifiable traceability is non-negotiable. HawaExpo has integrated compliance into its vetting process, with over 70% of participating exhibitors already prequalified as EUDR-ready.
“Buying from Vietnam is no longer just about price – it is about risk mitigation and sustainable value.” This year’s event aims to proves that Vietnam can simultaneously deliver on design, compliance and large-scale logistics. Innovation driven by economic reality Vietnamese manufacturers are also adapting to economic tightening by innovating for logistics efficiency, says HawaExpo. Dang Cong Quang, the vice general director of exporter Forexco Quang Nam, highlights the industry’s pivot: “Adaptation is most apparent in the development of multi-functional products … combined with smart, flat-pack designs that maximise container loading to significantly reduce logistics costs.” This shift is visible on the show floor, where the design footprint has expanded by 40%, says HawaExpo: “Buyers will see a surge in proprietary designs and material combinations that bridge indoor and outdoor living, offering the ‘Made in Vietnam’ distinction that modern consumers demand. A premium sourcing experience Recognising the value of visiting buyers’ time, HawaExpo 2026 will support these commercial connections with a premium buyer programme that includes dedicated airport transfers, shuttle networks, and exclusive factory visits for on-site verification. “For global buyers navigating a complex 2026 landscape, HawaExpo offers more than just a commercial platform,” the show organiser concludes. “It offers a partnership with a nation, and serves as a gateway to Vietnam’s furniture prowess as it stands today, its creativity and sustainability successfully professionalised.” www.hawaexpo.com
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HOCHIMINH EXPORT FURNITURE FAIR
04-07 March, 2026 SECC, HCMC, Vietnam
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68 EVENTS
VIFA Expo scales up WTC Expo
VIFA Expo, the longestestablished B2B sourcing platform for Vietnamese furniture and home accessories, is poised to host its largest and most integrated event to date from 8-11th March, dramatically expanding its footprint to encompass two major Ho Chi Minh City exhibition centres …
The show’s 17th edition is set to impress, taking place across WTC Expo (Binh Duong Ward) and SKY Expo (Trung My Tay Ward) in “a landmark dual-venue strategy designed explicitly to maximise sourcing efficiency for international buyers”, states fair organiser Lien Minh Company, “affirming VIFA Expo’s position as the must-attend event in the Asian furniture calendar”. The strategic advantage “We are This year, the show will make its debut at the WTC in Binh Duong Ward, a move that promises bridging the gap Expo “unprecedented supply chain integration”, says Lien Minh: “Binh Duong is globally recognised between the as Vietnam’s ‘furniture manufacturing hub’, so by showroom and locating one of the fair’s main sections here, we are bridging the gap between the showroom and the the factory floor factory floor.”
This unique set-up means international buyers can not only conduct business meetings with more than 650 exhibitors, but also gain easy access to the manufacturing bases of top Vietnamese suppliers immediately after visiting the venue. The combined event is set to encompass 2,800 booths across 51,000m2, offering the most comprehensive collection of ‘Made in Vietnam’ furniture products available. The fair’s March timing also aligns within the Asian furniture fair circuit, making it a logical stop for buyers travelling the region at that time, adds the fair organiser. A proven track record VIFA Expo’s expansion is built on a foundation of proven success and industry leadership. The fair has been officially recognised by the Vietnam Record Organization (VietKings) as: “The annual
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“The mustattend event in the Asian furniture calendar
old established and largest International Furniture & Home Accessories Fair Brand in Vietnam (since 2008)” – an accolade acknowledging its sustainable development history, and its leading role in the region’s furniture and handicraft industries. Further underscoring its operational excellence, Lien Minh Company received the Top 20 Excellent Enterprises in Vietnam 2025 award last year, demonstrating the company’s robust organisational capacity and commitment to serving as a vital export bridge for the industry. The 2026 edition will see participation from Vietnamese and international brands from 16 countries and territories. These will include Remacro, Michael Amini, Evergreen Home Furnishings, Kentex, Jiecang, Antique House, Doan Ket I Handicraft, Accent Furniture, Najarian Furniture, Vina Arya Furniture and many more, offering a diverse product range that spans indoor, outdoor, handicrafts and accessories. Maximised efficiency Understanding the logistical demands of multivenue events, VIFA Expo 2026 has invested heavily in buyer support to ensure “a seamless and productive experience”. Key features designed for international business travellers include: a complimentary inter-venue shuttle service, a free dedicated shuttle bus system that will provide high-frequency connections between SKY Expo, WTC Expo and the Tan Son Nhat Airport area, ensuring buyers can navigate the two venues and the city efficiently; a VIP buyer programme which entitles international VIP buyers to a tailored package including complimentary two-night hotel accommodation and an invitation to the exclusive gala dinner, a networking event specifically structured to foster connections between global buyers and exhibitors; and hotel partnerships, with significant discounts (30-50%) available at VIFA Expo 2026’s
official 3- to 5-star hotels near the exhibition centres. “VIFA Expo 2026 is not simply an exhibition – it is the strategic pivot point for sourcing Vietnamese furniture excellence,” Lien Minh concludes. “Join the thousands of industry professionals who choose VIFA Expo to solidify their supply chains and future-proof their procurement strategies. “Pre-register now to guarantee your integrated sourcing experience.” www.vifaexpo.com
70 EVENTS
CIFF welcomes the global community The global furniture industry is moving through a moment of deep transition, and seeing new consumer behaviours, shifting trade patterns, rapid digitalisation and the rising demand for smarter, greener living reshape the way companies design, produce and bring furniture to the world – states CIFF Guangzhou, which will present its new theme – CONNECT · CREATE – at its 57th edition, returning to the China Import and Export Fair Complex and PWTC EXPO in Pazhou, China from 18th-21st and 28th-31st March …
“More than an exhibition, CIFF Guangzhou 2026 aims to be a catalyst
“More than a concept, it is a direction,” says CIFF, “a way of interpreting change and giving shape to the opportunities emerging across the global market.” A strong 2025 edition laid the foundation for this evolution. Last March, more than 4,900 exhibitors and 363,000 professional visitors from 187 countries gathered at the fair, marking a 10.91% increase in overseas attendance. “This remarkable growth reflects the renewed centrality of China within global sourcing, manufacturing and design,” states CIFF, “and underlines CIFF’s responsibility to offer not only a marketplace, but a vision – and in 2026, this vision takes the form of CONNECT · CREATE. “CONNECT expresses CIFF’s role as a platform where flows of people, ideas, goods and information converge. Today, international buyers are again looking to China for competitive and reliable sourcing, while manufacturers accelerate innovation in materials, technology and R&D. At the same time, consumers are embracing new digital models – VR home design, social commerce and omnichannel retail are transforming the shopping journey and raising expectations for products that are more adaptive, sustainable and personalised. “CIFF Guangzhou 2026 positions itself as the place where these dynamics meet. A space where manufacturers, designers, distributors and ecommerce operators can explore new partnerships, understand market shifts and build more resilient value chains. “If CONNECT describes the industry’s vital network, CREATE captures the energy that pushes it forward. Innovation today is not only about technology – it is also about rethinking design, improving sustainability, addressing new lifestyles and embracing creative
collaboration. With CREATE, CIFF aims to encourage companies to translate global trends into real competitive strategies, from smart manufacturing and digital innovation to new approaches in retail and international business.” Spanning 850,000m2, CIFF Guangzhou will offer the Home Furniture Exhibition (phase 1) which highlights contemporary design, smart sleep innovations, outdoor living, pet-oriented products and new international collaborations and, in phase 2, the Office and Commercial Space Exhibition, alongside CIFM/interzum Guangzhou. “Together, these areas provide a comprehensive view of the industry – its present and its upcoming future,” CIFF concludes. “With CONNECT · CREATE, CIFF reinforces its mission to serve as a bridge between manufacturing and retail, domestic and international markets, innovation and design culture. “More than an exhibition, CIFF Guangzhou 2026 aims to be a catalyst – a place where companies can understand the changes ahead, find new inspiration, and build the connections that will guide the furniture industry into its next phase.” www.ciff-gz.com
72 EVENTS
IRISH FURNITURE & HOMEWARES SHOW www.ifhs-tradeshow.ie
The Irish Furniture & Homewares Show (IFHS), taking place from 23rd-25th August, is already gearing up for an unmissable edition, says the show’s organiser: “As we settle into the new year, the industry’s attention is already turning toward one of the most important dates in the trade calendar – IFHS. “Even in January, the anticipation is unmistakable. For many retailers and suppliers, the show represents a pivotal mid-year moment – an opportunity to assess emerging trends, secure key product lines, and set the commercial tone for the final quarter. “Early indicators suggest that the 2026 edition will be one of the most dynamic yet. Exhibitors are preparing to showcase ranges that respond directly to evolving consumer behaviours – sustainable materials moving from niche to norm, multifunctional living continuing its upward trajectory, and a renewed appetite for tactile, comfort-led design. With both established brands and ambitious newcomers on the floor, buyers can expect a vibrant mix that reflects the shifting identity of the modern Irish home. “As the months ahead unfold, one thing is certain – August’s Irish Furniture & Homewares Show will be a defining moment in the 2026 design and retail story, and the perfect opportunity for the industry to come together, refocus, and reimagine what’s next. Keep an eye out in the coming months for updates.”
10 + years creating value in the Industry Perfectly timed for industry buying cycle
More brands. More buyers. More business than ever before.
Ireland’s Premier Furniture
The National Indoor Arena,
and Homewares
Blanchardstown, Dublin.
Show.
23th - 25th August 2026
The annual old-established & LARGEST Int’l Furniture & Home Accessories Fair Brand in Vietnam (since 2008) (Certified by the Vietnam Record Association - August, 2025)
VIETNAM INTERNATIONAL FURNITURE & HOME ACCESSORIES FAIR
All in One
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8 11 MARCH WTC EXPO
SKY EXPO
BINH DUONG W.
TRUNG MY TAY W.
HO CHI MINH CITY (Free Shuttle Bus)
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74 EVENTS INDX FURNITURE
Seize the advantage at INDX Furniture Promising design innovation and retail inspiration, INDX Furniture returns to Cranmore Park, Solihull, from Saturday 17th to Tuesday 20th January, with day one reserved for members of the show’s organiser, Associated Independent Stores (AIS).
Gallery Direct
“Larger multiples cannot easily create an emotional connection, but our independent retailers can, and must
The four-day trade show will bring together some of the industry’s finest brands and showcase the latest ranges across categories including upholstery, living and dining, garden and outdoor, and home furnishing accessories. Organised by award-winning UK and Ireland buying group AIS, INDX Furniture is known for its unique approach to commercial curation. The buying group’s in-house experts are instrumental both in supporting members and helping them excel, and in delivering the INDX shows – striving to ensure each event is a highly commercial, trend-driven response to current consumer demands and market shifts. Emma Rackley, director of furniture and home at AIS, says: “We are trading within a very challenging retail landscape, against a backdrop of rising costs, inflation, supply chain headwinds and weak consumer confidence. While this is a formidable list, it throws up a wealth of opportunities for independent furniture retailers, and our role is to help them identify and maximise these. “One key opportunity is to respond to the general consumer trend for valuing local businesses over multiples. Our retailers know their customers very well – they are often the beating heart of their home towns, and are best placed to provide the personalised approach and service that harnesses community engagement. “This must be supported by maximising digital presence – utilising local SEO, targeted mobile shopping, and social media platforms for storytelling that creates an emotion-generated relationship between customer and retailer. Furthermore, retailers need to be bold enough to embrace and display products that adapt to multi-generational living and multi-use spaces. “The simple reality is that larger multiples cannot
easily create an emotional connection, but our independent retailers can, and must.” Rachel Cooper, category selector at AIS, adds: “Tough times call for smarter choices, and our role at AIS/INDX Shows is simple – to provide the most efficient and effective meeting point for innovation and commercial business. “We’ve got a very special edition of the show lined up for January 2026, featuring plenty of product launches, debuts and exclusives. “The macro trend we’ll be focusing on will spotlight
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The Knowmads – a celebration of grand modernism with a bold, robust and daring approach to design. This trend embraces dialled-down opulence, expressed through rich colours, textures and patterns, while promoting adaptability for evolving living spaces. Designs are playful yet practical, offering flexibility for the end-user.” At the time of going to press, the brands confirmed for this month’s show include 4 Seasons Outdoor UK, Abode, Akante, At The Helm, Avriio, Bernhardt, Calia Italia, Canmov, Classic Furniture, Couch & Co, Cófra, Flooring One, G Plan, G Plan Upholstery, Gallery Direct, HND, HTL, Hestia Living, Kuka Home, MiBed, New Trend Concepts, Oti, Papaya Trading, Primavera Furniture, Tomasella, Torelli (display only), Wood Bros, You’re Furnished and Zoy Furniture. “Last year was an incredible period of growth and partnership between Abode and our AIS members,” Rachel continues, “with collections that adapt seamlessly to a wide range of interiors, bridging contemporary and traditional styles with subtle confidence. At the show they’ll be unveiling product launches including the new Lille (IL) bedroom range. “OTI made a big impression when they showcased at the show in August 2025, and they’ll be back in January too. With over 20 years of industry experience and an in-house design and development team, OTI fills the gap for affordable, trend-led furniture that makes a quiet statement wherever it’s placed. “HTL is an unmissable stop for all visiting retailers, offering fresh designs, unbeatable comfort, and smart living. Look out for smart fabrics launching at the show. “We’re also delighted to be hosting the complete launch of the home studio offer from G Plan Home – an inspiring new way to bring harmony, comfort and style into every corner of your living space. Plus, Vale Bridgecraft will be debuting the Bridgecraft Gallery – an updated collection of classic sofas with heritageinspired character – at INDX.” Conveniently located in the heart of the UK, Cranmore Park is easy to access, making travel
straightforward and efficient for attendees nationwide. More than just an event venue, Cranmore Park is a purpose-built facility designed to serve the professional trade, actively promoting a professional and relaxed setting to ensure retailers can maximise their time, easily connect with suppliers, and focus completely on sourcing and strategy, says AIS. Attendees also benefit from free onsite parking, complimentary refreshments and hospitality that aims to make the show a stress-free experience, and “as productive as it is enjoyable”, AIS concludes. “More than just a trade show, INDX Furniture is where the industry’s leaders connect, collaborate, and find the essential inspiration to fuel explosive business growth.” Register to attend via the link below. Other important dates in the INDX Shows calendar include INDX Home (24-25th February and 8-9th September), INDX Beds (28-29th April, AIS members only on day one) and the INDX National Flooring Show (10-11th May). www.indxshows.co.uk/shows/furniture
“Tough times call for smarter choices
76 EVENTS INDX FURNITURE
Got company? Couch & Co has it covered
Couch & Co also offers a range of dining furniture
Mega
“There is something for everyone
The new models include Oxford, a strong addition to Couch & Co’s Cool Collection. “Combining style and comfort, along with a fantastic price point, it delivers on all levels and is a must-have for any customer’s floor,” says the supplier. “This provides further depth to the range and brings a freshness to the category with a Scandi feel.” Mega is a new arrival into the Cosy collection. Clean lines, combined with detailed stitching, give “a pure look and no clue to the comfort that lies beneath”, continues Couch & Co. “It rocks, it swivels and it reclines. It comes with an incredible price point and will appeal to the lovers of relaxation.” Both join the new forward-order programme, in medium and large sizes, fabric and leather. “The programme now has a greater depth within each individual category, which in turn will provide a wider choice to consumers,” says Couch & Co. “There is something for everyone, and whether it is style or value, we’ve got it covered. Incredible comfort comes as standard, and it’s all backed up by our marketleading warranty.” The supplier’s impressive range of comfort features – including comfort tilt, with its gentle rocking motion, combined with 360° swivel, topped off with a smooth reclining action and auto return – are now also available in dining room models, alongside dining tables with natural double-level oak veneer, available in seven finishes. “From the crispness of our White Oak, through to
Oxford
Couch & Co will be showcasing several new products at INDX Furniture, from strong additions to its core upholstery collections to a full dining offer, including tasteful tables …
the richness of our new Mocha finish, they combine warmth, elegance and exude quality,” says Couch & Co. There is also a compact round table with cantilever chairs, in a full-leather teal finish; an oblong table with a walnut finish, coupled with high- and low-back chairs with a choice of arms for extra comfort, in a textured fabric; and the extra-large version, paired with leather chairs with a steel-and-wood capped base. “They really are the ultimate in relaxation, and will grace any dining area,” the supplier adds. “Back to the lounge, and the ever-popular Melody range, from our Cosy Sofa collection, just raised the comfort stakes again. All of the incredible features that are available on our Cosy chairs can now be added to our Cosy Sofas. Electric headrests and lumbers, four-zone air massage and even heated seats. You really won’t want to leave that seat for anywhere else!” For more information on these collections or to arrange a visit to its Long Eaton showroom, email sales@couchandco.uk or visit Couch & Co’s website. www.couchandco.uk
Come and see us at the INDX Show, January 2026 on Stand P20
78 EVENTS SPRING FAIR
Design broadens Spring Fair’s interiors offer UK retail showcase Spring Fair returns to the NEC Birmingham from 1st-4th February, and promises its most design-led edition to date. While this year’s theme, Retail Alchemists – Masters of the Mix, sets a creative tone for the wider show, the spotlight for the furniture and interiors community is firmly on the launch of Design at Spring Fair, a new destination dedicated to the worlds of interiors, architecture and hospitality …
Positioned at the Hall 6 entrance and integrated with the Home, Living & Décor and The Summer House Edit destinations, Design will offer a portfolio of occasional furniture, lighting, textiles, ceramics and decorative finishes for commercial, residential and hospitality projects. Confirmed exhibitors include Rama Carpets (featuring Christopher Guy and Calvin Klein), Clare Wright Art, Lip Ceramics, Bowron Sheepskins, Maison Marguerite, and Urban Nature Culture, alongside a wide mix of artisan makers and new-to-market brands. Visitors can also expect a significant presence from homeware suppliers such as Coach House, Astley, Gallery Direct, Mindy Brownes Interiors, The Libra Company, PR Home, Pacific, Otters Brook Collection, Yearn Glass, One.World and Light & Living. Visitors can explore curated stage and networking hub The Design Studio, plus six new feature spaces – The Digital Foundry, The Hidden Forum, The Licensing Lab, The Merchant’s Corner, The Style Atelier, and The Buyers Retreat. The show will continue to champion emerging talent through its New Business Pavilions, #SBS
Village in partnership with Theo Paphitis, and Gift of the Year Showcase. With over 1,200 exhibitors across the show, Spring Fair hopes to cement its position as the UK’s most comprehensive sourcing ground for occasional furniture, decor and interiors. www.springfair.com
WHERE
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Discover over 400 suppliers across home, living and décor. From emerging designers to established brands – build your best edit yet at Spring Fair 2026.
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80 EVENTS SPRING FAIR
Gallery Direct unveils over 500 new products Gallery Direct is entering 2026 with one of its most comprehensive and design-led introductions to date, and will officially unveil its new collection on 17th January …
“A confident, design-driven showcase
With over 500 new products spanning furniture, upholstery, wall decor, textiles, outdoor living and home accessories, this season’s launches reflect the continued evolution of the brand and its commitment to delivering a complete lifestyle solution for retailers. The launch aligns with Gallery’s presence at both the AIS INDX Furniture show and Spring Fair (halls 7 and 8, stands 8F30-7A31 and 7A30-B31), offering customers multiple opportunities to discover the full breadth of the new collection. These shows will also see the return of Gallery’s printed catalogues, brought back due to popular demand, alongside the latest edition of the brand’s highly requested coffee table book. Designed as a source of lifestyle inspiration, the first copies will be hot off the press and available exclusively at the shows. A major highlight of the 2026 introduction is Gallery’s new MTO upholstery collection. Described as “thoughtfully curated and commercially powerful”, the offer includes 17 families, comprising 11 sofa groups and six bed frames, available in 34 fabrics. Every family features at least one stocked model held in the UK for fast delivery. Designed for style, comfort and price, the collection “represents the pinnacle of modern upholstery”, says Gallery, bringing together elevated design, practical lead times and strong retail appeal. Beyond upholstery, several new furniture ranges have already generated notable industry interest. Onda stands out as a sophisticated, contemporary collection with a distinctly Italian influence. Crafted from premium oak solids and veneers, its defining feature is a sculptural slatted wave pattern across its front panels. A refined matt charcoal brown finish enhances the rich wood grain and complements the modern aesthetic. The collection includes two extendable dining tables, a sleek sideboard, a media cabinet and a matching coffee table. “Striking yet functional, Onda blends expressive design with everyday usability,” says Gallery. Also launching for 2026 is Marzio, an elegant
capsule range defined by smooth curves, clean simplicity and luxurious material choices. The range includes a coffee table, side table, console table and media cabinet – each constructed with a matt black metal base and finished with Carrara marble-style sintered stone tops. “The soft, rounded forms bring a sense of fluidity, offering a timeless look that pairs effortlessly with sophisticated interior schemes,” says Gallery. “Combining durability with a refined aesthetic, Marzio delivers strong versatility and enduring retail value.” With significant investment placed into product innovation, Gallery Direct’s 2026 launch is set to be one of its most impressive yet. Visitors to INDX Furniture or Spring Fair will be among the first to preview the collection – “a confident, design-driven showcase created to inspire, engage and elevate” – in full. See Gallery’s full collection online or email hello@gallerydirect.co.uk for more information. www.gallerydirect.co.uk
SPRING/SUMMER 2026 L AU N C H I N G JA N UA R Y Launching in January 2026, our latest furniture collection presents an inspiring selection of over 110 new pieces that reimagine style for modern homes. Including the featured Tivoli Dining Table and Cosenza Dining Chairs. The range blends timeless design with fresh seasonal elements, featuring warm woods, soft-touch fabrics and thoughtfully crafted details. Spanning living, dining and upholstery, each item has been created to enhance the flow and feel of everyday spaces while adding a sense of refined simplicity. With its mix of functional comfort and elevated aesthetics, the collection brings a renewed, inviting spirit to interiors of every kind.
View our full collection online at www.gallerydirect.co.uk Scan the QR code for more
C OM E VISIT US AT H A L L S 7 & 8 1 - 4 F E B
STANDS 8F 30 -7 A3 1, 7 A3 0- B 3 1
82 EVENTS SPRING FAIR
HANLIN www.hanlin.co.uk
Speckled cowhide
Oyster cushions
Ivory hide
Hanlin, one of the UK’s largest trade-only wholesalers of hides and skins, is returning to Spring Fair this year (stand 8-A50). Fresh from celebrating its 50th anniversary, the family-owned company will showcase a collection of natural luxury products that reflect five decades of growth, expertise, and commitment to quality. Founded through market trading and agricultural shows, Hanlin has evolved into a leading name in the industry, supplying premium sheepskin products including rugs, slippers, gloves and accessories. Alongside these core lines, visitors to Spring Fair 2026 will be able to explore an extensive selection of distinctive hides – cowhides, reindeer hides, and a wide range of hand-selected natural products sourced from around the world. Now operating from its new warehouse and showroom in Redditch, Worcestershire, Hanlin says it continues to prioritise quality and service above all. Every cowhide and reindeer hide is personally chosen by the team, “ensuring customers receive the finest texture, colour and finish”. As the business looks ahead to its next chapter, Spring Fair represents “the perfect platform to connect with retailers seeking authenticity, craftsmanship and trusted supply,” says Hanlin, which invites attendees to experience the heritage, care and quality behind every product.
THINK RUGS www.thinkrugs.co.uk
Each piece is fully machine washable and designed to withstand everyday use without compromising on softness or comfort. The rugs are also made using at least 60% recycled materials by total product weight. “This collaboration marks an exciting moment, uniting Sanderson Design Group’s heritage and artistry with our expertise in producing high-quality, design-led rugs for real homes,” the supplier adds. “The result is a collection that redefines what washable rugs can be – thoughtfully made, visually inspiring, and designed for how we live today. Whether it’s the expressive charm of Clarke & Clarke, the refined sophistication of Harlequin, or the spirited energy of Scion, this launch is a true celebration of creativity, craftsmanship and everyday comfort.” Find Think Rugs on stand 7-E60 at Spring Fair. Scion 12467
Passiflora Peaches & Cream, Clarke & Clarke
Think Rugs’ latest collaboration, with Sanderson Design Group, brings together three of the latter’s most distinctive brands – Clarke & Clarke, Harlequin and Scion – in a new collection of washable rugs that combine design heritage with everyday functionality. Each brand expresses its own unique design identity within the collection. Clarke & Clarke showcases its signature flair for expressive, floralinspired patterns and bold colour combinations. Harlequin takes a more refined approach, embracing muted tones, subtle patterning and layered textures; while Scion brings playfulness, offering a fresh and modern perspective. “Together, these distinct aesthetics form a diverse and cohesive range that celebrates the breadth of British design in a way that feels accessible and relevant for today’s homes,” says Think Rugs.
Hanlin is a leading UK-based wholesaler, specialising in high-quality, unique hides and skins for decoration
2026 SPRING FAIR Visit us at Spring Fair this February and discover the highest quality skins and hides with unbeatable service, all at a competitive price
SHEEPSKINS • HIDES • ACCESSORIES
HALL 8 STAND A50 01564 702 116 | sales@hanlin.co.uk
Browse our range online at hanlinltd.com or scan the QR code
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SPRING/SUMMER 2026 LAUNCHING JANUARY
OVER 500+ NEW LINES Plus 17 Made To Order Upholstery collections, in 34 fabrics, including a UK stocked option.
Key ranges featured: Onda Furniture, Como Sofa, Aros Armchair and Cirella Table.
View our full collection online at www.gallerydirect.co.uk
C OME VI S I T U S AT H A L L S 7 & 8 1 - 4 FE B
STANDS 8 F3 0- 7 A3 1, 7 A3 0- B 3 1
Scan the QR code for more
86 EVENTS
Seat of Government The Furniture Makers’ Company/British Furniture Confederation’s 11th confederation lunch / The Palace of Westminster’s Terrace Pavilion / Tuesday 11th November The event, which was co-sponsored by FIRA, brought together around 150 industry leaders to discuss the furniture sector’s contribution to the UK economy and the priorities needed to drive future growth. The parliamentary host was Adam Thompson MP, chair of the All-Party Parliamentary Furniture Industry Group (APPFIG) and MP for Erewash. Jonny Westbrooke, CEO of The Furniture Makers’ Company, welcomed the attendees, before Jonathan Hindle, chairman of the British Furniture Confederation, provided an overview of the sector before introducing his successor, Tony Attard OBE DL, who outlined his vision for the organisation. Next, FIRA chairman Brian Ahern then gave an update on the UK flammability regulations, Adam Thompson welcomed guests to Parliament and reiterated his commitment to ensuring the sector receives greater recognition within government, and Debbie Johnson, master of The Furniture Makers’ Company, thanked the guests for attending.
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88 JANUARY FURNITURE SHOW
JFS means business As the countdown begins to the January Furniture Show – taking place from Sunday 18th to Wednesday 21st January at the NEC Birmingham – the industry is gearing up with renewed energy, fresh curiosity and a clear appetite for what the year ahead may hold, says show organiser Clarion Events. Welcome to Furniture News’ comprehensive preview feature …
“This year’s edition is shaping up to be a defining moment
“With 20,000 buyers expected, more than 500 UK and international brands confirmed and over 50,000 products set to fill four expertly curated halls, this year’s edition is shaping up to be a defining moment for furniture retail, design and manufacture,” begins Clarion, cueing up the industry’s main event. JFS arrives at a crucial point in the buying season, at which new collections are unveiled, market direction becomes visible, and businesses begin shaping their commercial priorities for the months ahead. Now at its 36th edition, JFS stands as a cornerstone of the calendar – a long-established and highly influential meeting point where the industry gathers to source, assess and make decisions. Positioned at the start of the sourcing year, the strength of its brand line-up and the breadth of its product offer continue to make it an essential destination for buyers, designers and retailers. It remains a practical, business-focused touchpoint – an event at which companies benchmark ranges, discover trends, meet suppliers and set the pace for the year’s trading.
Why this year matters “With shifting consumer expectations, rising sustainability demands and ongoing supply chain pressures, the need for clear insight and strong partnerships has never been more important,” says Clarion. “JFS serves as a market barometer and a decision-making environment, offering the scale and concentration required to plan confidently for the year ahead.” This year’s floorplan spans four halls, each centred around a core part of the market and designed to support efficient, focused sourcing. Hall 1 (Premium Design) is set to bring together contemporary brands, refined craftsmanship and statement pieces that define the upper end of furniture and interiors, says Clarion: “It is the destination for buyers sourcing elevated design, exceptional materials and collections that demonstrate originality and skill. With an expanded footprint and improved navigation, the hall presents a focused edit of high-specification upholstery, cabinetry, dining and lifestyle design.” Reflecting the growing connection between indoor and outdoor living, Hall 2 (Home, Garden and Lifestyle) offers home accessories, decor, garden furniture and outdoor living ranges. Here, buyers will find an expansive mix of complementary products that complete the modern home environment. Hall 3 (Living, Dining and Cabinet) sits at the heart of the commercial market, offering a broad selection of living, dining and cabinet collections. “It balances dependable, high-volume ranges with stand-out pieces designed to strengthen any retail offer,” says Clarion. Finally, Hall 5 (Upholstery and Beds) focuses on comfort, craft and performance, with sofas, chairs, recliners, mattresses, bed frames and complete sleep solutions. “For those sourcing the latest in upholstery innovation and high-comfort products, it is an essential destination,” adds the show organiser.
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Trusted names and fresh talent At the centre of the show is an exhibitor mix that is both globally diverse and commercially relevant. International participation has grown, with 40% of exhibitors representing global markets including the US, Belgium, China, Denmark, Italy, Hong Kong, Germany, Sweden, and Poland. Returning names include Buoyant Upholstery, Whitemeadow, Sherborne, Baker Furniture, Lebus, Welcome Furniture, Ashwood, Westbridge, Tetrad, Michael Tyler, Carlton, Alstons, At The Helm, IFD, G Plan, Parker Knoll, Gascoigne Designs, Alpha Designs, Tamarisk, Bentincks, Birlea, Willis & Gambier, La-ZBoy, Maxfurn, Hill Interiors, and Bluebone. Exhibitors returning after a hiatus include Siren Furniture, Premier Furniture, Stressless, ROM, Mindy Brownes, Factory Price Furniture, and Rattan Republic. More than a third (35%) of exhibitors are new to JFS, bringing fresh energy and innovation to the floor. New entrants include Meta Sofa, Cardoso Leal, Flo, Furnt, Fabryka Mebli, Lech Fabrics, Davis Fabrics, Grays Transport, Nest Space, Homingly, Pure Designs, Papaya Trading, Fupin Furniture, Contempo 1993, AFT, and Richmond Interiors. Lebus MD Karl Walker says: “JFS is the platform for the year ahead, so it is the only time we really do exhibit. It services most of our independent customers and is a shop window for future group potential, so it is vital in our calendar. The numbers our team book are great, and we have captured some major customers here.” Across the buyer landscape The strength and diversity of the visiting audience reinforces the show’s importance across every tier of the market. Independent retailers set to attend include Fishpools, Lenleys Home, Arthur Llewellyn Jenkins, Fairway Furniture, Arighi Bianchi, Hafren Furnishers, Connollys of Moy, Cookes Furniture, WJ Daniel and Co, Stokers, Shackletons Garden Centre, and Loom Loft. Cookes Furniture’s MD James Pike enthuses: “JFS is the premier event. It is the biggest show in the calendar, with all the big suppliers and key accounts. It is the number-one event of the year for furniture, and it is fabulous.” Alongside a strong independent presence, JFS also typically attracts major national retailers and multichannel operators including Furniture Village, DFS, ScS, The Very Group, Wayfair, Habitat, Argos, Next, Leekes, Oak Furnitureland, Sainsbury’s, Amazon, John Lewis, Dunelm, TJX Europe, Sofology,
“The need for clear insight and strong partnerships has never been more important Bensons for Beds, Wren Kitchens, Fenwick, and B&Q – their attendance underscoring the show’s role in shaping decisions at scale. Content, networking and events Beyond sourcing, JFS offers a full content and networking programme designed to support development, discussion and community across the sector. The Retail Revealed LIVE Stage welcomes leading voices to explore sustainability, technology, leadership and the future of retail. These sessions aim to provide practical insight and strategic direction for businesses planning the year ahead. The Women in Furniture Network (WIFN) will host a Monday morning brunch followed by a panel discussion featuring Stella Gittins (co-founder of Accouter Group) and Deirdre Mc Gettrick (founder of ufurnish.com). On Tuesday, the Advice Hub will deliver short mentoring sessions offering guidance and actionable ideas. Informal networking areas across the halls, including the Botanical Garden Bar (sponsored by Denbigh Rowe) in Hall 2, the BFA Networking Hub in Hall 5 and the Festival Food Court in Hall 3 will provide natural meeting points throughout the show, while the Show Party on Sunday evening will offer a relaxed moment to connect and celebrate, with the Best Stand Awards recognising excellence in creativity and presentation. This year’s show will also see the inaugural Excellence in Furniture Awards (in partnership with Snap Finance) evening take place, with more than 350 guests expected to attend. Find out more over the page. Visitors are encouraged to plan their route around the four-hall structure, prioritising the sectors most relevant to their business. The programme of content and networking offers opportunities that complement sourcing – in a market shaped by rising costs, supply pressures and evolving consumer behaviour, meeting suppliers and experiencing products in person is more important than ever, says Clarion. “In a sector driven by design, quality and commercial clarity, the January Furniture Show remains the place where the industry gathers to see what is next,” concludes the show organiser. “With 20,000 buyers, 500 exhibitors, a well-structured floorplan and a full programme of events, it offers scale, insight and opportunity in equal measure. Register today at http://bit.ly/4qoMxCh and be part of shaping the year ahead.” www.thefurnitureshows.com
90 JANUARY FURNITURE SHOW EXCELLENCE IN FURNITURE AWARDS
Recognising industry excellence Developed by The Furniture Shows and held alongside the January Furniture Show, the inaugural Excellence in Furniture Awards are set to gather leading retailers, manufacturers, brands and service providers to honour the industry’s brightest stars …
“A meaningful moment for our industry
“We are excited to bring the entire furniture industry together and offer a night like no other,” says The Furniture Shows of the awards’ debut, taking place on Monday 19th January in the NEC Concourse Suite 1 & 2. A marked step up from The Furniture Awards programme of previous years, and open to the entire trade, the awards will recognise best practice across the sector. Head of sales at The Furniture Shows, Paddy Wallace, says: “The inaugural Excellence in Furniture Awards represent a meaningful moment for our industry. These honours recognise the brands and professionals who are setting new benchmarks in design, innovation and performance. It’s inspiring to see the level of creativity and commitment shaping the future of furniture, and we’re proud to celebrate those leading the way.” A panel of industry leaders, representing decades of expertise across retail, manufacturing and design, were recruited to judge the entries. The panel comprised: Malcolm Walker, First MW; Paul Farley, Furniture News; Andrew Goodacre, bira; Brian Ahern, The Furniture Makers’ Company/FIRA; Debbie Johnson, The Furniture Makers’ Company; Deirdre Mc Gettrick, ufurnish.com; Emma Leeke, Leekes; Nicola Snell, Press Loft; Gisela Lancaster, Sofology; Joanna Knight, The Knight Partnership; and Diana Celella, The Drawing Room Interiors. The entries were reviewed across multiple official judging days, with the process carried out under strict confidentiality. Final votes were cast by secret ballot, with the winners to be revealed live on the night.
Sponsorship support included: Snap Finance (headline sponsor and Women in Furniture category sponsor); Furniture News (lead media partner and Design Innovation category sponsor); and The Furniture Makers’ Company (charity partner). Judge Malcolm Walker comments: “This fine industry of ours deserves a celebration of the quality in our retail, manufacturing and design arenas. Recognition, and encouragement of talent now, will protect the future of our wonderful industry.” The evening is set to welcome some 350 guests for “an unforgettable night of recognition and celebration”. The programme kicks off at 6pm with a drinks reception, before a meal. The winners will be announced from 9pm, before an after-party closes the evening from 10-12. Read on to discover what some of the finalists thought about making the cut … www.thefurnitureshows.com/excellence-infurniture-awards
WOMAN IN FURNITURE AWARD CAMILLA MCLEAN, MATTHEW COX Camilla McLean, MD Why enter? I didn’t – our furniture and lighting painter/finisher Georgia Wightman nominated me! She said: “Meely was the one to show me round the workshop at the very start, and my go-to throughout my apprenticeship, from always offering help and guidance, to checking in on me on my weeks away at college. She really does take her apprentices under her wing, being very much our work mum! “She’s always made me feel heard. Developing my confidence and communication has been a big journey at
Matthew Cox, and having a company that helps shape it into a positive one is all you can ask for. Seeing Meely give talks about the company and our values really provides a true role model – without exposure to people like this, how do we grow?” What’s your biggest challenge? External factors like US tariffs and the wider global economy have made the last year challenging, but we’re certainly not alone in that. Our 100-year plan keeps us focused on the horizon, so we see these disruptions as short-term weather rather than defining events. It’s a reminder to make conscious decisions each day and to keep our priorities straight – whether that’s the wellbeing of the team, the experience of our clients, opportunities for our community or finding better ways to care for the environment.
How do you rate your chances? It’s an extraordinary group of women, and every one of them is worthy of winning. For us, the value in winning would be the opportunity to bring more people into the work we’re doing at Matthew Cox. We’ve always been open about our successes – and our failures, too – and we’d hope that a broader platform would allow us to share those lessons more widely. If it helps other companies create environments where women can genuinely thrive, that would mean a great deal to all of us. Also finalists: Libby Chapman, JLC Interiors; Natasha Shillingford, La-Z-Boy; Faith King, Rycotewood Furniture Centre; Farkhanda Hussain-Butt, Shire Beds; Georgiana Blaga, Simex; Monika Puccio, Sofa Club; and Becky Hoyland, The Sofa Delivery Company (part of DFS Group).
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BEST OF BRITISH PEAK CONVERTERS Mike Crowshaw, MD Why enter? The awards recognise outstanding contributions across the sector, recognising excellence in design, innovation, customer service and sustainability. We are proud of our track record across all these areas over recent years and felt it would be great for our team to be acknowledged for their dedication and hard work. Being shortlisted in this category reflects the support we provide to the British furniture manufacturing industry. We have a fully British supply chain, and support upholsterers by supplying products on rapid lead times (sometimes even the same day) and adopting technical innovation to ensure consistent product quality and high throughput. What’s your biggest challenge? As for many businesses, the cost of employment is a real challenge right now. We have adopted a muti-skilling programme across our workforce to ensure that employees are adaptable and have skills that can be deployed across several areas of the business. We’re also using AI to improve process efficiencies. How do you rate your chances? Winning would mean everything to our team and be fantastic recognition for the hard work and commitment they show not only to our business, but also to the British furniture industry, every day.
SHIRE BEDS Fara Butt, director Why enter? Because British furniture manufacturing is at a pivotal moment, and we believe it’s important to celebrate the companies and individuals who continue to push the industry forward. The story behind our work is a multigenerational commitment to making beds that truly enhance people’s lives.
From advancing sustainable manufacturing practices to designing products tailored for modern wellbeing needs, our journey reflects both heritage and forward thinking. For my personal nomination, I am honoured to represent women in a sector where female leadership has historically been under-recognised – and to demonstrate how diversity strengthens our industry. What’s your biggest challenge? Navigating rapid shifts in the manufacturing landscape – balancing rising material and energy costs, labour shortages, and the accelerating need for sustainable, future-fit production. At the same time, customer expectations for quality and responsible sourcing have never been higher. We are tackling these pressures with a proactive strategy focused on innovation, workforce development and long-term resilience. This includes investing in advanced manufacturing technologies, strengthening local supply chains, supporting green initiatives, and creating opportunities for skills development. We’re also working closely with retailers and elevating their brands to ensure they’re able to continue to survive and grow – which has yielded growth for us, too. How do you rate your chances? The standard this year is exceptionally high, so while we remain humble, we also feel confident that our story, achievements and industry impact give us a strong chance. For me personally, receiving the Woman in Furniture Award would be deeply meaningful. It would highlight the contributions of women across the sector and inspire the next generation to see manufacturing as a place where they belong and can lead.
TETRAD Rowena Allen, head of marketing Why enter? It’s great to see the support for the industry and recognition of those brands and businesses doing a good job. We highlighted the rebrand Tetrad have recently undergone, which we’re excited to roll out even further in 2026.
What’s your biggest challenge? There are plenty of challenges within the industry right now, not to mention the wider economy impacting on retail generally. However, Tetrad are in a good place as a business, having restructured last year, and have senior leadership committed to growth within the business. We’re investing in product development, marketing and supporting our retailers to generate mutual growth. Product innovation is a key part of Tetrad’s offer – we’re always looking to push the boundaries and create a character that’s unique to Tetrad. We’ve also put an emphasis on our manufacturing capabilities and future-proofing time-honoured skills, and have invested in continual apprenticeship programmes which are proving a real asset to the business and the wider community. How do you rate your chances? Our whole business would be thrilled with a win, which would be testament to every person’s input to making Tetrad the great place to work that it is.
WHITEMEADOW FURNITURE Daniel Oscroft, sales and marketing director Why enter? Because these awards shine a light on the parts of our industry that deserve celebrating. For Best of British, the most compelling part of our entry is our commitment to making quality upholstery here in the UK. At a time when many look overseas, we’ve intentionally doubled down on developing home-grown talent, preserving local skills, and proving that British manufacturing can still thrive. With over 420 employees and a vertically integrated ‘in-house design to manufacture’ model, based in Nottinghamshire, we feel a responsibility to fly the flag for our industry. In the Design Innovation category, our Niko model represents a bold step forward in trend-led, consumer-friendly design – modular comfort, modern form and multifunctional living, all brought together in a versatile range. It’s already becoming a market influence – something we’ve noticed through early imitations across the sector, which, ultimately, we take as a compliment. ››
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What’s your biggest challenge? It continues to be navigating the pressures facing British manufacturers, and British business in general, from rising domestic costs to the increasing difficulty of competing with lower-cost imports. These factors make it harder for UK-based upholstery makers to remain competitive without compromising on quality or service. We’re tackling this head-on by investing heavily in our people, processes and product development. We remain privately owned, which means we can adapt quickly, and we closely control our company-wide standards to offer industry-leading product and service to our retail partners. We’re also exploring new efficiencies, strengthening supplier relationships, and working closely with bodies like the BFA to influence support for UK manufacturing. Ultimately, our goal is to protect and elevate Britishmade upholstery, not dilute it. How do you rate your chances? We’re humbled to be finalists in two categories, especially alongside so many businesses we respect. Winning would be a meaningful recognition of the hard work and pride that our teams put into designing and building furniture here in Britain. For Best of British, it would affirm the belief that UK-made upholstery still has a strong and relevant place in our industry – something we care deeply about championing. For Design Innovation, it would validate the creative ambition behind collections like Niko, and the idea that you can be both trend-leading and commercially accessible.
SOFA CONNECTIONS Sarah Oakley, operations manager Why enter? Because our family-run business has had its designs in the British
market for nearly 35 years, and we believe that our longevity, heritage and dedication truly represent the best of British. What’s your biggest challenge? The uncertainty surrounding the British market. Seeing some major manufacturing names disappear this past year has been unsettling, and we’d be wrong to pretend otherwise. In response, we’re doubling down on resilience – supporting our team, strengthening partnerships, and staying committed to the craftsmanship that defines us. How do you rate your chances? We’re hopeful, but simply being recognised alongside other great British businesses already feels like an achievement.
TAMARISK DESIGNS Suzanne O’Flynn, design director Why enter? It felt like the right moment to showcase the progress and ambition driving Tamarisk forward. Over the past 18 months we’ve invested heavily in craft, design and innovation – strengthening our guarantees, expanding our in-house fabric collection, implementing new technologies, and elevating comfort across the entire range. What I’m most proud of is how these developments are rooted in British craftsmanship. Everything we produce is made here in the UK by skilled makers, and our fully British supply chain has enabled us to maintain quality, consistency and integrity at every stage. Our entry reflects
that blend of tradition and innovation, and the momentum we’re building as a brand. What’s your biggest challenge? Like many manufacturers, we’re navigating a tougher economic climate while consumer expectations continue to rise. Our approach is to focus on the things we can control – quality, design and service. We’re investing in technology to empower our customers to better experience our products and engage their clients through a combination of 3D visualisation, improved online assets, and elevated PoS tools. At the same time, we’re strengthening our relationships with UK suppliers to secure reliability and maintain sustainable, ethically sourced materials. By combining innovation with a steadfast commitment to British manufacturing, we’re ensuring stability and creating opportunities for growth, even in challenging conditions. How do you rate your chances? The standard across the industry is incredibly high, so we never take anything for granted. That said, we’re very proud of what we achieved last year, and we believe our commitment to British craftsmanship, sustainability and continuous improvement offers something genuinely compelling. A win would mean a great deal – not just to me, but to our entire team, many of whom have been with Tamarisk for decades. They pour their skill, passion and care into every piece we make. To have that work recognised at this level would be a powerful validation of their dedication and of the direction in which we’re taking the brand. Also finalists: Nectar Sleep; and rucomfy Beanbags.
SUPERIOR SERVICE CASTELAN Paul Owen, director of business development Why enter? We chose to enter this year’s awards because customer service is the foundation of everything we do, and we
believe our achievements over the past 12 months genuinely reflect industryleading excellence. What makes our entry most compelling is the sheer consistency and scale of our performance – results which highlight not only operational efficiency but a deep commitment to reassuring, human-centred customer care. Equally compelling is the innovation embedded within our service model, from a 24/7/365 online booking system to a
national 4-day lead time that surpasses KPI expectations, to our personalised concierge service and claims handlers. These initiatives demonstrate that we don’t just meet service standards, we redefine them. What’s your biggest challenge? Sustaining rapid, high-quality service delivery in an environment where customer expectations continue to grow
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and demand for our services increases. To tackle this, we’ve invested heavily in the people, systems, and processes that underpin our success. We employ and train our own nationwide network of technicians, giving us complete control over service quality and responsiveness. This is supported by our in-house IT and service platform, which provides transparency, efficiency and seamless customer communication. Our vulnerable customer policy ensures fairness and prioritisation for those who need us most, while ongoing process improvements help us maintain short lead times and exceptional call-handling metrics. How do you rate your chances? We are certainly hopeful about our chances of winning – however, we also recognise that the companies shortlisted alongside us are outstanding organisations, each contributing positively to the sector. Winning would recognise the hard work of our call handlers, technicians, IT specialists and support staff who consistently go above and beyond for
customers. For our people, it would validate the passion they bring to every interaction. For our business, it would reinforce the trust our clients place in us. Most importantly, it would highlight that exceptional customer service delivered with empathy, speed and care continues to define who we are.
WELCOME FURNITURE Tim Hunt, business development manager Why enter? We were thrilled to win the Superior Service award last year – we received lovely messages of congratulations from many customers. It was wonderful to see the pride that winning the award generated among our staff in the factory, especially for the home delivery teams. They really are the heartbeat of our service model.
What’s your biggest challenge? Retail trading is tough right now, we all know that, but we have a unique proposition – UKmanufactured, fully assembled furniture, delivered directly to the consumers’ room of choice, within 10 working days. That said, our sales are up YoY, so the challenge we’ve set ourselves is to maintain that growth in a challenging market. How do you rate your chances? We know there’s a great deal of competition in this category, so it would be amazing to be recognised again. We have over 200 people in Caernarfon with their fingers crossed!
SCI-NET BUSINESS SOLUTIONS Duncan Fergusson, MD Why enter? We entered because service excellence is at the heart of everything we do. Over the past year, we’ve delivered transformative ERP solutions for some of the UK’s leading furniture retailers, and recently joined the ANS Group, which has just been named Microsoft Partner of the Year. This partnership increases our ability to deliver a first-class service now
the art of comfort.
Hall 1 Stand 1 C-70
www.tamariskdesigns.co.uk
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backed by global recognition. Real results are the most compelling part of our entry, from saving 100+ admin hours daily for Tapi Carpets to enabling Designer Sofas’ expansion from six to 20+ stores – these figures speak for themselves. What’s your biggest challenge? Helping retailers adapt to rapidly changing consumer expectations while managing
complex supply chains. Lead times, security and cost pressures are also factors. We’re tackling this with both our ERP>Retail and ERP>>>Rapid solutions, which offer options for the smaller retailer looking for quick, cost-effective deployments. We can also now leverage ANS Group’s expertise. How do you rate your chances? We
believe our chances are strong because our entry demonstrates our values of providing superior service in the furniture industry and our commitment to innovation. Winning would be a huge recognition of our team’s hard work and dedication. Also finalists: Emmiera Group; Furniture Sales Solutions; Loxa; The Mercado; Grays Transport (Derbyshire); and Wiemann.
DESIGN INNOVATION MAXFURN Oliver Heatzman, Kyle Hutchinson and James Stafford, account managers for the UK and Ireland Why enter? Because, as a new and ambitious company in the UK furniture market, we want to showcase the level of design, innovation and craftsmanship that Maxfurn has brought to the industry in just two years. Our new dining cabinet collection reflects everything Maxfurn stands for – thoughtful design, functional storage, premium materials, and an elevated aesthetic tailored to modern living. What’s your biggest challenge? Navigating a difficult market where lower house sales and reduced footfall have created tougher trading conditions across the industry. Despite this, Maxfurn’s full UK offering has been so well received that demand quickly exceeded our internal capacity. As a fast-growing business, we found ourselves needing more hands on deck to manage the volume of enquiries and maintain the level of service we pride ourselves on. Over the past six months, we’ve tackled this head-on by investing in our team and bringing in two full-time sales managers to support our retail partners and drive the business forward. How do you rate your chances? Winning this award would be a fantastic achievement for our team and a meaningful recognition of the work that has gone into establishing Maxfurn in the UK market. It would further validate our decision to expand into the UK
and reinforce our commitment to delivering products that genuinely resonate with retailers and customers alike.
HIMOLLA POLSTERMÖBEL Tamara Härty, head of product and marketing Why enter? Because we believe the conversation around design is important and is evolving – and himolla is evolving with it. Our latest UK-focused developments combine precision engineering, contemporary aesthetics and a new emotional approach to comfort. This platform is the ideal stage to highlight how we are rethinking what comfort can look and feel like for British homes. What’s your biggest challenge? One of our biggest challenges is addressing the rapid shift in consumer expectations. Customers no longer separate design, comfort, sustainability and innovation – they expect all of them, simultaneously, delivered through a seamless experience. For a company rooted in craftsmanship, engineering and long-term product reliability, this means continuously reinventing how we work while preserving the quality that defines our brand. We are tackling this by strengthening cross-functional collaboration and investing heavily in R&D, materials innovation and advanced ergonomics. A second major challenge lies in global market pressures – particularly the growing demand for speed, clarity and tightly curated product collections. The UK has become one of the most
design-aware markets in Europe, and that raises the bar significantly. Our response is deliberate and focused – developing collections exclusively for the British market, introducing new tactile materials and colour worlds, and designing models that reflect how people in the UK live today. Alongside our new stand concept at JFS, this strategy is helping us build stronger, more meaningful relationships with UK retailers and consumers. How do you rate your chances? We are confident because our new models showcase the very best of what himolla represents today – sculptural clarity, comfort innovation and a renewed creative energy. At the same time, we remain humble. The competition is always strong, and design is never a fixed point – it’s an ongoing dialogue. Winning would mean a great deal to our entire organisation, because these models are more than products – they represent a new direction and a tremendous collective effort.
X ROCKER Gary Shaw, owner, Valmas Group, X Rocker, XR Living Why enter? Because 2025 marks a defining milestone in the X Rocker journey. After taking on the brand in 2016 – when it was known primarily for gaming chairs – I’ve spent the past eight years transforming it into an entirely new category of furniture – interactive gaming furniture. This year, taking full ownership of the brand felt like the right moment to step forward and showcase just how far we’ve come. The most compelling part is the scale of that transformation. X Rocker has evolved from working with a handful of UK highstreet retailers into a category››
Trust has to be built.
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96 JANUARY FURNITURE SHOW EXCELLENCE IN FURNITURE AWARDS
leading brand supplying every major retail channel, specialist gaming, general merchandise, and the UK’s top dedicated furniture retailers. We haven’t just grown a business, we’ve built a new furniture category that bridges gaming, technology and home living. What’s your biggest challenge? The rapid rise of online marketplaces and the lack of adequate controls around what products enter the UK market. Too many unregulated or non-compliant items are being sold, which risks damaging the reputation of both retailers and established brands like ours. It also creates an uneven playing field – while bona fide suppliers invest heavily in safety, compliance, sustainability, and the increasing costs of doing business in the UK, others can undercut by bypassing those requirements altogether. This leads to a false perception among consumers about what a product should cost, and puts pressure on legitimate brands that go the extra mile to meet and exceed standards. We tackle this by always looking ahead. Innovation and product development are central to our strategy. We continuously
create new, exciting products that give retailers and customers a compelling reason to choose our brand. We know that within 12 months, there will be lowerspecification imitations on the market, products that may cut corners to hit a cheaper price point. Our response is to stay ahead of the curve – push innovation, elevate quality, and keep moving the category forward so X Rocker remains the benchmark others follow, not the one they undercut. How do you rate your chances? I genuinely have no idea – there’s strong competition this year, and I wish all the entrants well. But if we were to win, it would be an incredible acknowledgement of the hard work, creativity, and dedication my entire team has poured into building X Rocker into a global leader in gaming and interactive furniture.
UNDERSTAIRS BY GIOBELLA Tony Crolla, director Why enter? Because this has been a breakthrough year for Understairs by Giobella. Our entry showcases true
innovation in an overlooked space of the home – from our Cabiflex structural framework to our fully finished, premium MFC furniture. We wanted to highlight how engineered understairs storage can genuinely raise industry standards. What’s your biggest challenge? Education. Too many homeowners still believe all understairs storage is the same. By expanding our comparison sites, transparent pricing tools and technical content, we’re showing the market exactly why a furniture-grade solution matters. How do you rate your chances? We’re hopeful. Our product is unique, our team is exceptional, and the feedback we receive every day tells us we’re leading real change in this niche market of bespoke understairs furniture. A win would shine a spotlight on a team that cares deeply about craftsmanship, customer experience and UK manufacturing. Also finalists: Blue Bone Imports; Indus Valley; Nicoletti Trade/ NicolettiHome; Synca Wellness; and Whitemeadow Furniture.
RETAILER OF THE YEAR FURNITURE VILLAGE Charlie Harrison, MD Why enter? Because 2025 was a defining year for Furniture Village – one where our family values, longterm thinking and culture all came together to deliver some of our strongest results to date. As the UK’s largest familyowned furniture retailer, we’re incredibly proud of the culture we’ve built, and these awards felt like the right moment to celebrate the people behind that success. The most compelling part of our entry is the story of our Family Partnership Profit Share Scheme. It’s unique within our sector and has become the cornerstone of our culture. Now in its fourth year, it’s created a genuine sense of shared purpose by connecting every colleague to the
long-term sustainability of the business. It’s changed the way people think, work and grow – and it’s no coincidence that our retention remains among one of the strongest in the industry. What’s your biggest challenge? The continued pressure on household budgets. Customers are thinking much harder about big-ticket purchases, and naturally that affects demand. Our job in that climate is to stay true to the principles that have guided us for more than 36 years – great quality, fair pricing and exceptional service – while also working closely with our peers across the industry to promote furniture as a priority purchase, especially when the real competition is holidays, cars and other discretionary spend. We’re tackling this by strengthening our omnichannel experience so customers have a seamless journey wherever they begin. We’ve also invested heavily in our
operations and digital infrastructure to deliver even better value, faster lead times and greater choice. At the same time, we’re continuing to support and invest in our people, making sure they have the training, confidence and tools to deliver the best possible experience for every customer. How do you rate your chances? We’re confident about our chances because our story is real, proven and rooted in who we are. Being recognised would mean a great deal to our entire business. It would shine a light on the hard work, dedication and passion our colleagues bring every day – and their commitment to helping customers love the place they call home. Above all, it would be a celebration of our culture, our shared values and the belief that doing things properly always pays off. Also a finalist: Bensons for Beds
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GLOBAL PLAYER WIEMANN Kai Schwenke, export manager Why enter? We have so much we are immensely proud of at Wiemann. This year is no exception, with fantastic new ranges set to be unveiled at JFS, and we have just celebrated our 125th birthday. Wiemann prides itself on its family values, high standards and culture of investment, leading to inspirational products and sector-leading post-sales care and service. We have talented, hard-working teams in both Germany and the UK who thoroughly deserve a public pat on the back for all their efforts. What’s your biggest challenge? How to make the most out of every opportunity in the market since consumer confidence is low, disposable income is under attack and competition from other spending choices – within and outside of the furniture sector – is fierce. We offer great-quality, desirable
products backed up with an enviable delivery and installation system and exemplary customer service, to capitalise on the limited organic growth available.
AT THE HELM
brings constant change, from economic uncertainty and supply chain pressures to rapidly evolving customer expectations. Balancing growth while protecting quality, culture and relationships is an ongoing challenge. We’re addressing this by investing in resilient supply networks, strengthening communication and transparency across our partners, and continually refining our processes. Most importantly, we remain focused on building long-term relationships and making deliberate, measured decisions that support sustainable growth.
Michael Sheedy, commercial director Why enter? Because the awards recognise businesses that are evolving beyond individual products to deliver complete, considered solutions. At At The Helm, our focus is on manufacturing and supplying lifestyle-led collections that bring together design, functionality and consistency across categories. This felt like the right moment to share that vision.
How do you rate your chances? Winning would be an honour, but regardless of the outcome, this recognition already means a great deal to our team. If we were to win, it would be a powerful affirmation of the hard work, resilience and ambition shown by everyone in the business. It would also reinforce our belief that a long-term, valuesled approach can succeed on a global stage.
What’s your biggest challenge? Operating globally in the current climate
Also finalists: Ace Casual; Blue Bone Imports; Pub Stuff; and San Martino Mobili.
How do you rate your chances? An award would give our teams the affirmation that we are on the right lines, and the encouragement to keep striving to become even better. We are up against very tough competition – we would like to wish everyone the very best of luck!
BEST MARKETING CAMPAIGN SCI-NET BUSINESS SOLUTIONS, MAKE-DO Duncan Fergusson, MD Why enter? Because the Make-Do campaign represents a creative approach to marketing software products in the furniture industry. It perfectly captures the frustrations caused by delayed deliveries, positioning Sci-Net’s ERP > Retail solution as the answer. By using striking visuals, like pallets as sofas or blow-up beds, we managed to turn a technical challenge into a relatable, human story. What’s your biggest challenge? Helping retailers overcome supply chain complexity and meet rising consumer expectations for speed, security and reliability. We’re tackling this by innovating faster through ERP>Retail and ERP>>>Rapid, and leveraging our new partnership with ANS Group, which has
recently been named Microsoft Partner of the Year, to bring advanced cloud and data capabilities to our clients. How do you rate your chances? We believe our chances are strong because the MakeDo campaign was fresh and memorable.
POSTCARDS FROM, ARIGHI BIANCHI Sarah Bianchi, CEO Why enter? From our destination-inspired campaigns to retail-tainment events and bold digital storytelling, we’ve proven that an independent heritage retailer can compete creatively with the biggest industry names. This category felt like the right place to showcase that shift. Our campaigns didn’t just drive footfall and sales – they changed perceptions, built community and brought new audiences into the brand. What’s your biggest challenge? One of our key priorities is redefining what Arighi Bianchi means to the next generation. For years we were seen as
a traditional, slightly old-fashioned day out – lovely, but not necessarily exciting. Our marketing over the past two years has focused on shifting that perception. We’re showing the brand as it truly is today – design-led, contemporary, and full of experiences that go beyond furniture. From our destination-style campaigns to collaborations, pop-ups and events, we’re telling a much more vibrant story. It’s about honouring our history without being confined by it. How do you rate your chances? We know this will be one of the most competitive categories this year, and many brands will have delivered marketing campaigns with much bigger budgets! Winning the award would be an amazing way to recognise the bold step we’ve taken, give credit to the team, and measure our transformation by third-party standards. Also finalists: Melbourne Cinema Suite, Connollys of Moy; NFL London Games Campaign, La-Z-Boy UK; and Sofa Club.
98 JANUARY FURNITURE SHOW EXCELLENCE IN FURNITURE AWARDS
INDEPENDENT RETAILER OF THE YEAR DREAMLAND BEDDING CENTRE
LOOM LOFT FURNITURE & INTERIORS
Matthew Randle, GM
Tracy Leeming, head of marketing Why enter? Because it marks an exciting moment in our journey. Over the past year, Loom Loft has evolved significantly, from expanding to five stores to strengthening our commitment to curated interiors, exceptional service, and communityfocused retailing. Entering the awards felt like the right opportunity to celebrate the hard work, passion and craftsmanship that sit at the heart of our family-run business. The most compelling part of our entry is the story it tells – a Lancashire-based, independently owned retailer shaping its own space in the industry by staying true to its values. From our ‘furniture that feels like family’ ethos to our unique in-store experiences, including The Loft Bistro, we’ve built a model that blends inspiration with hospitality, service with storytelling, and product with place.
Why enter? Our decision to enter was driven by a conviction that Dreamland Bedding Centre operates with a distinctive ethos compared to many within our sector. We have consciously embedded the triple bottom line as a strategic framework guiding our operations, ensuring that commercial success is balanced with social responsibility and environmental stewardship. Education has profoundly shaped the trajectory of our business, influencing both our internal development and our external engagement. While our financial performance is robust, the most compelling aspect of our entry lies not in figures but in the manner in which we integrate ourselves into the fabric of the community, creating reciprocal value and fostering long-term relationships that transcend transactional exchange. What’s your biggest challenge? Undoubtedly, footfall. Consumer behaviour has shifted, and traditional retail environments must adapt to remain relevant. In response, we are pursuing a strategy of personalised engagement, issuing bespoke referral letters to past customers and thereby transforming them into ambassadors for the store. This approach not only strengthens loyalty but also leverages the authenticity of customer advocacy, which we believe is far more persuasive than conventional marketing. How do you rate your chances? Not excessively highly, for I hold genuine admiration for several of the other finalists. Many are redefining the boundaries of what a furniture retailer can be, and their innovation commands respect. To be shortlisted alongside such pioneering businesses is, in itself, an honour. For our team, however, a win would be profoundly meaningful. It would serve as external validation of the immense effort, creativity and principled commitment that underpin everything we do.
What’s your biggest challenge? One of the biggest challenges we’re navigating is the shifting retail landscape, particularly the pressure on household budgets and the need to meet customers where they are, both in-store and online. As an independent retailer with a growing footprint, maintaining the same level of personalised, serviceled experience across all five stores while scaling our operations is a key focus. We’re tackling this by investing heavily in what matters most – our people, our customer journey and our digital infrastructure. From enhanced staff training and clearer product storytelling to new EPoS, logistics and ecommerce systems, we’re ensuring our teams are empowered and our customers enjoy a seamless experience however they shop with us. We’re also curating our collections more tightly than ever, prioritising quality, value and longevity – pieces that genuinely stand up to real homes and real lives. At the same time, we continue to build deeper community connections across Lancashire, positioning Loom Loft as more than a furniture store, as a destination
where people can be inspired, relax, and feel at home. How do you rate your chances? While competition is always strong, we believe our chances are genuine – our story resonates with customers and the wider industry alike. For our team, winning would mean everything. It would be a moment of real validation for the passion, hard work and care they put into every interaction, from the way we curate our showrooms to the personal service we offer every customer who walks through our doors. It would also reaffirm something we’ve always held close – that an independent, Lancashire-born business can succeed by staying true to its values, treating customers like family and creating spaces that people love coming back to.
LAND OF BEDS Mike Murray, CEO Why enter? Because last year, everything we care about as a business came together. We want to fly the flag for independent retailers, and take pride in offering expert advice that is impartial, trusted and credible. We demonstrated that independents can compete through knowledge and expertise, not just price. We worked with Dr Nerina Ramlakhan and Dr O’Donnell, ran research studies on menopause and sleep as well as stress and sleep, and explored the science of better sleep. But the part I’m most proud of isn’t a sales figure. We helped raise over £50,000 for Motor Neurone Disease and Brain Tumour Research. I even ran a marathon in Cyprus in 30°C heat, which really puts things into perspective. What’s your biggest challenge? Managing growth while maintaining the high level of service and expertise our customers expect. As we expand and increase headcount, it’s essential that every team member is fully trained and confident across all touchpoints, both online and in-store. That’s why we built the Land of Beds Sales Academy with our National Bed Federation suppliers. Every new recruit learns the science behind mattresses, visits
99
factories, and understands what goes into a handmade product. Customers want consistent, expert advice wherever they interact with us, and this approach ensures we deliver just that. How do you rate your chances? We hope that some of the things we’ve done to align our message and deliver impartial, expert advice to our customers might give us a small edge, but above all, we’re grateful to be a finalist.
ARIGHI BIANCHI Sarah Bianchi, CEO Why enter? We chose to enter because last year marked a real turning point in how we operate, innovate and engage with customers. Our stand-out results truly demonstrate what we’ve achieved through change. We’ve invested in design-led collections, digital improvements and destination-style, in-store experiences that genuinely bring people in, not just to buy furniture but to be part of something. Our team has worked tirelessly to elevate every touchpoint, from service to storytelling, while staying true to the heritage that makes this store unique. What’s your biggest challenge? Retail is moving faster than ever. The biggest challenge for us is staying ahead of constantly shifting customer expectations – how people discover products, how they shop, and what they value is changing all the time. We’re tackling it by becoming far more agile as a business – investing in digital, building richer in-store experiences, and using data to really understand what our customers want from us. For a 170-yearold family business, evolution isn’t optional, it’s how we protect our heritage while keeping pace with modern retail. How do you rate your chances? Arighi Bianchi deserves to be Independent Retailer of the Year because we’ve refused to stand still. In the last 12 months we’ve transformed our offer, our experiences and our connection with customers – proving that a 170-year-old family business can be every bit as innovative and relevant as any newcomer brand. Winning this award would
recognise a year of bold evolution and the passion of a team who care deeply about doing retail brilliantly.
SOFA CLUB Iliana Olymbios, PR lead Why enter? The past 12 months have been truly transformational for Sofa Club. Our business has evolved significantly – commercially, creatively and operationally, and we felt this was the perfect moment to celebrate the progress our team has worked so hard to achieve. With revenue growth exceeding 30%, over 50% uplift in online sales, a redesigned ecommerce experience, new showroom openings, and industry-leading innovations such as AR ‘view in your space’ and AI-powered personalisation, we’re incredibly proud of the strides we’ve made. What’s your biggest challenge? Scaling at speed while maintaining the exceptional customer experience, culture and innovation that define Sofa Club. Rapid growth, in revenue, headcount, locations and digital demand requires careful balance. To address this, we’re investing heavily in both people and technology. We’ve increased our team by 30% this year and are continuing to prioritise role-specific development and KPIs to support a strong, empowered workforce. Operationally, we’re expanding our showroom network, strengthening our supply chain, and further enhancing our digital tools to ensure consistency, quality and customer delight at every touchpoint. How do you rate your chances? We believe our chances are strong – not because we expect to win, but because our entry genuinely reflects a year of meaningful transformation, bold ideas and measurable results. Winning would mean an incredible amount to the entire Sofa Club team. It would honour not only the innovation and hard work that has fuelled our growth, but also the heart and resilience behind the brand. It would be a powerful recognition of our late CEO Louis Rose’s vision – one built on energy, creativity and connection, and a moment of pride for every person who continues to carry that vision forward.
STOLLERS Eden Stoller, brand manager Why enter? We’re celebrating our 120th year as an independent, fifth-generation family-owned furniture business – a milestone that reflects our resilience (some would say stubbornness), commitment to quality, and dedication to our customers. I would say that the most compelling part of our award entry is probably our business’ story – a heritage built on hard work and long-standing values, combined with a thoughtful evolution that keeps our business relevant, trusted, and firmly rooted in community. What’s your biggest challenge? Like many businesses across the country, it’s managing rising operational costs – particularly business rates, staffing, and the broader impact of shifting buyer behaviour. We’re tackling this by focusing on smarter efficiencies across the business, strengthening our customer experience, and refocusing our buying strategies to ensure we offer quality products that people genuinely need and value. By reinforcing our brand’s trusted reputation and building meaningful customer relationships rather than one-off transactions, we’re maintaining stability and supporting the long-term sustainability of the business. We’re also working hard to make the most of new wealth coming into the local area by adjusting our target market to include a younger generation, who now have more disposable income due to highpaying jobs locally. How do you rate your chances? We know we’re up against some excellent businesses, so we’re realistic, yet hopeful. With 120 years of family history behind us, reaching the final stages alone already feels like a celebration of our team’s dedication, grit and passion.
Also finalists: Glasswells; Connollys of Moy; Hafren Furnishers; JLC Interiors; Peter Betteridge; and Vale Furnishers.
100 JANUARY FURNITURE SHOW EXCELLENCE IN FURNITURE AWARDS
SUSTAINABILITY CASTELAN Steve Coles, head of health, safety and environment Why enter? To showcase the meaningful progress Castelan has made in embedding sustainability at the core of our operations. The furniture industry as a whole is undergoing a profound shift toward circularity, and we believe it is important to demonstrate how service providers – particularly those working behind the scenes to repair, restore and extend the lifespan of furniture – play a crucial role in driving that transition. The most compelling part of our entry is the scale and clarity of the results we have achieved. Few organisations can directly link operational efficiency to such significant carbon savings, but our first-fix model makes this possible. Achieving a high first-fix rate across 75,000 annual visits is not just an operational success – it is a sustainability win that avoids 52,688 unnecessary journeys, prevents 1.77 million travel miles, saves 229,000l of diesel, and eliminates 668 tonnes of CO₂e each year. These results are transparent, repeatable, and grounded in real operational data. They demonstrate impact not in theory, but in practice, every single day. What’s your biggest challenge? Meeting growing demand while maintaining the exceptionally high first-fix standards that underpin both our service quality and our sustainability impact. As customer expectations rise and the complexity of modern furniture designs increases, technicians require more specialised knowledge and a broader range of materials to ensure repairs can be completed on the first visit. This challenge is compounded by ongoing pressures across the logistics and servicing sectors, including fuel inflation, recruitment constraints, and the need to minimise environmental impact. We are tackling this challenge by investing heavily in technician training, parts availability, and digital support tools.
How do you rate your chances? We believe our chances of winning are strong because our submission presents measurable, real-world environmental impact backed by clear operational data. The combination of high firstfix performance, quantifiable carbon reductions, and a business model built on repair rather than replacement, places us in a compelling position within this year’s awards. Winning would mean a great deal to the entire Castelan team, from our technicians on the road to our support teams behind the scenes.
DESIGN CONFORMITY Adam Hamilton-Fletcher, founder Why enter? Over the last five years we’ve been supporting furniture manufacturers to apply circular design to reduce the carbon impact of their products. Some of these have gone on to win awards for this work, so we thought we should try as well. Additionally, we’re launching a new website and free circular product directory for the interiors industry and we felt the award could really help us get some attention for both us and the manufacturers involved. What’s your biggest challenge? There’s a wide variety of legislation impacts that have emerged in the last couple of years, but one of the biggest challenges remains unchanged – making ‘sustainability’ a worthwhile investment, both environmentally and financially. That’s why we promote circularity as a business model as opposed to just a marketing campaign. On top of those hurdles, I think finding talent is always a challenge. It’s one of the reasons we support universities, so we can recruit for ourselves and recommend students to our customers. How do you rate your chances? We’re excited to be among so many great companies, because we’re small and quite new, despite our ambitions. To win would not only mean a lot to our little team at Design Conformity, but also to all our manufacturers and those
that have supported us and our work to promote circularity.
PLANTED. Daisy Brazil and Toby Keylock, directors Why enter? After years of doing the hard work to ensure genuine, end-to-end accountability in everything we make, we felt it was time for that integrity to be recognised. Our sustainability isn’t a marketing claim – it’s embedded throughout our entire process, at a depth that remains rare in the furniture industry. What’s your biggest challenge? Clearly communicating the depth of our sustainability work in a market where many brands use ‘eco’ language without the substance behind it. We’re tackling this by being radically transparent – opening up our processes, materials and skillsets – so people can see the difference for themselves and understand the real value of what we do. How do you rate your chances? We know the competition is tough, but we feel our commitment to genuine, measurable sustainability gives us a real chance. Winning would mean a huge amount to our team – it would validate the years of meticulous work behind the scenes, and give us a louder platform to champion the level of accountability we believe the industry should strive for.
Also finalists: Blue Bone Imports; JLC Interiors; Reborn – The Sustainable Manufacturer; and Simex. Find out more at www.thefurnitureshows.com/ excellence-in-furniture-awards
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104 JANUARY FURNITURE SHOW EXCELLENCE IN FURNITURE AWARDS
At the Peak of its game Peak Converters received multiple industry awards in 2025
EIFA Best of British finalist Peak Converters, one of the UK’s leading foam and fibre converters, and a supplier of upholstery kits and cushions to the trade, enjoyed a landmark year in 2025 – and reports that much more lies ahead …
It was a busy year indeed for Peak Converters. In March, the company, which employs 60 people, returned to the Furniture Component Expo, where it launched the PeakPocket, a fully recyclable sprung sofa cushion – and also received the British Furniture Association’s (BFA) Excellence in Sustainability Award for its pioneering solar panel project. The project, which included the installation of 501 solar panels across the company’s Derbyshire manufacturing site, impressed the judges as a model for integrating renewable energy solutions into existing manufacturing operations, and now enables Peak Converters’ factory to run entirely on self-
Peak’s factory now runs entirely on self-generated renewable energy
“Innovation is truly at the heart of the business
generated renewable energy. June marked five years since the company’s relaunch and rebrand following the sale of its mattress business in 2020. To celebrate, Peak held an Employee Recognition Day, honouring those employees who had been with the company for five years or more. This milestone was soon followed in September by a special anniversary for sales director John Davies, who celebrated 30 years of dedicated service. The autumn brought further accolades, including the Furniture News Readers’ Choice Award for Best Furniture Component/Material Supplier, and a place as a finalist in the Best of British category at the Excellence in Furniture Awards. All these achievements have been realised while Peak Converters continues to do what it does best, says the supplier: innovating, improving, and supplying the upholstery industry with high-quality foam and fibre products on highly competitive lead times. Peak currently converts a total of around 1,000 tonnes of foam and 250 tonnes of fibre annually – innovation is truly at the heart of the business, and this is set to continue into 2026, as the new year will see capital investment in machinery to further enhance operating efficiencies and strengthen Peak’s sustainability credentials. The business will also continue to invest in its workforce by introducing an apprenticeship programme and completing its multiskilling programme for all employees. Looking ahead, the company is exploring the possibility of expanding its solar capacity by adding battery storage solutions, allowing it to store excess energy for use during peak demand, and will continue its drive to reduce energy consumption across the business, while giving its customers access to one of the most advanced ranges of foam and fibre products available. www.peakconverters.co.uk
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Meet Niko: Your new hero model Discover a new era of comfort with Niko. With modular glass-top coffee tables and a trendy customisable nature. Shaped by warmth, texture and inspired by modern living. We’d love to see you at JFS Hall 1: Stand C60
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108 JANUARY FURNITURE SHOW HALL 1
Bluebone’s bold bedroom revival
Verhang headboard
This move marks the company’s first return to bedroom furniture in nearly a decade. Renowned for its craftsmanship, use of natural materials and application of thoughtful details, Bluebone is re-entering the category with a curated collection that blends contemporary innovation with timeless, rustic character. Leading the launch are two rustic canopystyle beds, designed to bring natural warmth and architectural presence to the modern bedroom. With a choice of weathered pine or natural teak, the frames highlight “organic texture, refined simplicity and the enduring appeal of solid wood craftsmanship”, says the supplier. A third canopy bed forms part of the Elgin Natural teak range, also available as a standard bed frame. “Find refined details – slender, rounded posts and a pared-back parquet headboard, showcasing the natural beauty of teak wood,” says Bluebone. Also debuting is the new versatile headboard concept, Verhang, which has been shortlisted in the Excellence in Furniture Awards’ Design Innovation category. A stylish slatted curving panel made from solid mango wood has been engineered to fit double, king and super-king size divans. The innovative fitting system enables retailers to reduce complexity and homeowners to adapt their space over time, says the supplier. Next is the Carob Collection, which was previewed in November in the form of a statement bed frame and bedroom furniture, featuring alongside dining and living options. The collection is crafted from solid mango wood, in a soft grey wash with distinctive organic seed pod-style posts and details. Rounding out January’s new releases are two new Weft beds, featuring an artisanal woven construction
Elgin four-poster
“We’re thrilled to share this new chapter with our customers
Husky four-poster
Bluebone is returning to bedroom furniture with the launch of eight new bed models at JFS this month, alongside a new headboard concept …
that “redefines contemporary texture”, says Bluebone. Using durable woven paracord, the Weft Beds are available in herringbone and twist weave variations. These beds offer a lightweight yet strong alternative to traditional upholstery, combining craftsmanship with subtle, modern patterning. “This launch represents a significant moment for us,” says Bluebone commercial director Sam Jackson. “Returning to bedroom furniture after almost 10 years, we wanted to bring something genuinely fresh – rooted in natural materials, but elevated by thoughtful design innovations. We’re thrilled to share this new chapter with our customers.” The beds will launch at the January Furniture Show as part of Bluebone’s 2026 collection, which features over 150 new lines. Find the supplier in the newly extended Hall 1, stands H10 and H20. www.bluebone.co.uk
18-21 January 2026 | NEC Birmingham Find us in Hall 1 Stand F20
Westbridge will once again be showcasing the best of on-trend British upholstery at the forthcoming 2026 January Furniture Show, with an exciting new collection available to all independent customers. With an inspired new focus for 2026, visitors can expect a diverse range of stunning new designs and fabrics, with a refreshed colour palette that embodies the very latest interior trends. With our commitment to delivering exceptional design, quality and comfort, each piece has been lovingly handcrafted to enhance everyday living. Come visit us in Hall 1 Stand F20 to find out more.
westbridgefurniture.com
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Qualita – forged in fire
Hazlemere
“We faced a perfect storm of external pressures
The furniture wholesaler, whose factory in Lithuania services numerous UK retailers, faced “a perfect storm of external pressures” in 2025, says Andrius: “Rising labour costs have been a constant theme, intensified by the Lithuanian Government’s significant increase in the minimum wage. As is often the case, this not only affected entry-level roles, but has also driven up expectations and costs across all pay grades.” The ongoing war in Ukraine has posed further challenges, particularly in the supply of timber, he adds: “Securing suitable, sustainable raw materials has required more time, resource and flexibility. At the same time, the company has had to prepare for the EU Deforestation Regulation (EUDR), reviewing and tightening its supply chain to ensure compliance and traceability – a necessary, but demanding, exercise. “All of this coincided with an exceptionally strong order book going into 2025 and lead times that were already under pressure. Matters worsened in February, when a major flu epidemic swept through the workforce and affected many employees, resulting in unavoidable staff shortages and further delays.” Then around Easter, Qualita suffered a serious setback when a fire in its Lithuanian factory damaged a key 5-axis CNC machine used in the production of dining tables and other products – an incident which had an immediate impact on capacity, and extended lead times yet again. Compounding these issues, the company’s original supplier of the popular Stockholm chair went bankrupt, forcing a rapid re-sourcing exercise and temporary disruption to supply. “The year also brought internal challenges,” Andrius laments. “Office staff turnover meant vital roles needed to be refilled at a time when the business was already under strain. Meanwhile, the relocation of our London office – a move intended
Barwick
Qualita has endured one of the most demanding years in its history, yet the business is entering 2026 “leaner, better equipped and determined to reward the loyalty of its retail partners”, explains MD Andrius Miničius …
to support future growth – led to several weeks of telephone outages, making communication with customers more difficult than usual.” Despite all these setbacks, Qualita has responded with significant investment and restructuring. The damaged machine has been repaired, and a new advanced model added to the line-up. The factory now operates six CNC machines capable of producing furniture efficiently and at scale. Workflow across departments has been reorganised, improving efficiency and boosting throughput, and a new Stockholm chair source has been secured. Product development has continued throughout. At this year’s show (stand 1-E40) Qualita will showcase its most popular MTO dining table ranges, while introducing MTO chairs in popular Aqua Clean fabrics. Under the Abigail Ahern brand, the company is launching two sofas to sit alongside the successful occasional table collection, as well as a new MTO dining table produced in Lithuania in a full range of sizes and finishes. In addition, new occasional tables are being added to the Centrepiece collection, and a major launch – the Qualita Cottage collection – brings three bedroom ranges and four dining and living ranges, all supplied from UK stock. Combining solid woods, painted finishes and considered decorative details, the collection is designed to appeal to a broad range of tastes. After a year of upheaval, Qualita’s message to its retail partners is clear, Andrius concludes: “Lessons have been learned, capacity has been strengthened, and the company is focused on making 2026 a year that justifies the patience and loyalty shown by our customers.” www.qualita.co.uk
www.qualita.co.uk
T: 0207 738 2424 - E: info@qualita.co.uk 35 Wates Way, Mitcham, London CR4 4HR
HALL 1 STAND E40
112 JANUARY FURNITURE SHOW HALL 1
Lifestyle brands set for biggest launch yet With a wealth of new product introductions, a refreshed brand direction and an enhanced stock programme designed to support faster delivery, the show is set to mark a defining moment as the brands head into 2026. Visitors to stand 1-C20 can also expect to encounter what At The Helm is renowned for, says the supplier: “An inspiring, immaculately styled stand that delivers a true design-led experience. “Carefully curated to encourage exploration, the space will guide visitors through a series of distinct looks and styles, demonstrating the versatility of the collections across different interior settings. Within this immersive environment, an extensive collection of newness will be unveiled across upholstery, cabinet furniture and lighting, showcasing At The Helm’s commitment to considered design, commercial practicality and evolving consumer tastes. “From refined upholstery silhouettes to thoughtfully designed cabinet pieces and complementary lighting, the launch reflects a complete lifestyle offering, enabling retailers to create cohesive, wellmerchandised stories that resonate strongly on the shop floor.” A key highlight of the show promises to be the strength of the stock programme now in place across both new and existing lines of upholstery, cabinet and lighting. With retailers increasingly focused on speed to market and availability, At The Helm has invested heavily in ensuring that its bestselling designs and new introductions are supported by strong stock holding. This means quicker delivery post-show, and the ability for retailers to confidently plan spring
Lumina book shelf
Ivory coffee table
Dusk block side table
“A true designled experience
Footstool in Roaming Grasslands
At The Helm and Hydeline are set to make a major statement at this year’s JFS, where the brands will unveil their most significant and wide-ranging launch to date.
launches without the long lead times traditionally associated with new collections. JFS will also see the official rebrand of Hydeline in the UK, which will be introduced with a completely refreshed look and feel. The brand will be presented as a fully unbranded retail display, giving retailers the opportunity to personalise the presentation and make the brand their own. Designed with flexibility at its core, Hydeline promises to offer retailers ready-made concepts that can be taken straight to the shop floor, enabling “fast, seamless and impactful installations”. The Hydeline relaunch also brings a new approach to PoS materials, with updated visuals and messaging designed to elevate the in-store experience. Clean, contemporary and aspirational, the new PoS suite will support retailers in clearly communicating the brand’s premium positioning, while remaining adaptable to different retail environments. In addition to its presence at the NEC, At The Helm will also showcase an exclusive new model in the reception area of the INDX Furniture show. Fully curated with cabinet and lighting, this installation will offer retailers an immediate sneak peek of how the brand is evolving, introducing new looks and materials as it moves into 2026. “Join us at JFS and INDX Furniture to experience the full launch first hand,” the supplier concludes. “We look forward to welcoming you.” www.atthehelm.com www.hydeline.co.uk
ARTISANS
Masterful touch
Hand-applied studding, hand-tufted buttoning, and a frame guaranteed for life - craftsmanship you can see and feel.
JANUARY FURNITURE SHOW HALL 1 - C20 www.AtTheHelm.com
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TETRAD
Argyll
Tetrad says it will return to the JFS with “an inspiring showcase of newness for 2026”. This year, visitors can explore an extended line-up of models, including fresh additions to the enduring Harris Tweed and Spink & Edgar collections. Alongside these launches, Tetrad will unveil a curated range of new fabrics designed to elevate in-store displays, broaden customer appeal and offer retailers even more versatile styling options. The show also marks the evolution of Tetrad’s refreshed brand direction. Retailers are invited to discover how the company is bringing its new identity to life through product, photography and storytelling – along with a first look at the marketing plans set to support partners throughout the year.
Arbroath
Sofia, Spink & Edgar
www.tetrad.co.uk
“With craftsmanship, comfort and character at the heart of every piece, Tetrad continues to demonstrate why it remains a trusted name in quality British upholstery,” says the manufacturer. “Drop by Hall 1, stand E20 for a glass of fizz, and to experience everything Tetrad has to offer in the year ahead.”
the art of comfort.
Hall 1 Stand 1 C-70
www.tamariskdesigns.co.uk
Discover more from Tetrad Visit us in Hall 1 stand: E20 tetrad.co.uk
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PAULUS & BROWN Paulus & Brown is a British furniture manufacturer led by husband-and-wife team Jamie and Jane Brown. Its factory is based in Long Eaton, the UK centre of Quality Upholstery Manufacture. The company has traditionally promoted its models to prospective interior design-led stores, but over the past two years it has introduced a selection of over 100 fabrics – covering the three core collections of Country, Coastal and City living – which offer retailers a readymade look and feel for their product range. “The aim is to work closely with retailers to slim the collections down into a manageable swatch for their sales teams to work with and bring Paulus & Brown to life within the store,” says the manufacturer. As well as upholstery, Paulus & Brown has made beds for many years, for use in various interior design applications and contract jobs, and this year’s JFS (stand 1-G10) will see it increase this offering with some set elegant designs. Made from seasoned hardwood frames, with solid sapele timber rails and supports – all of which add elegant finishes to the products, elevating them above the more mass-market options – their quality is “second to none”, she continues: “As well as having a collection of existing models and pieces for you to view within our showroom, our team can also help you design and execute the creation of your own beautifully handcrafted furniture, inspired by you.
Camden
www.paulusandbrown.com
“The frames are traditionally produced from seasoned hardwoods, glued, screwed and dowelled for strength. All pieces are then hand-cut, sewn and upholstered by our experienced, close-knit team.” Paulus & Brown boasts a diverse customer base, from high-end private projects and independent retailers to interior designers and architects. “We are on hand to assist from the incorporation and design of your project, through to supply and install, depending on your needs, providing you with a dedicated level of service,” says Jane. “Anything’s possible, so whether you’re looking for a sofa, a headboard, a footstool or a set of super-comfy dining chairs, if it’s upholstery, our team looks forward to welcoming you!”
Paulus & Brown are a family business located in the home of bespoke upholstery, Long Eaton. Our focus is on producing high end, hand tailored pieces of furniture against the mass production readily available. We will be showcasing a selection of our shapes and fabrics for use in your projects. A warm welcome awaits, find us in Hall 1, stand G10, next to the stairs.
The designer’s choice. sales@paulusandbrown.com www.paulusandbrown.com P&B_JA.indd 1
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Scatter Box enters a streamlined new era Scatter Box says spring/summer 2026 marks a defining moment for the brand – not only in terms of design, but how it connects, operates and supports its valued stockists …
“Scatter Box stands at a powerful intersection of creativity, technology and strategic growth
Leading this new chapter is the launch of a redesigned website, which the brand describes as “a major leap forward” in its digital evolution: “For the first time, trade customers can browse full collections, check real-time stock levels, and place orders seamlessly from one intuitive platform. Enhanced navigation, improved visual storytelling and streamlined ordering empower retailers to make quicker, more informed decisions, while experiencing our design universe in a more immersive way.” This digital transformation is further strengthened by the rollout of a new ERP system – a significant investment that, behind the scenes, is set to “redefine” how the business works. “The platform enhances inventory accuracy and refines order processing,” Scatter Box explains. “With richer data insights and optimised workflows, we can meet growing demand with confidence, ensuring our stockists receive the reliable, elevated service they expect from Scatter Box. Together, these advancements set the foundation for a future shaped by innovation, efficiency, and exceptional customer experience. “With this momentum, we enter spring/summer 2026 with our strongest collection to date – an inspired fusion of trend-led design and elevated craftsmanship. This season celebrates lightness, renewal, and expressive living, brought to life through a revitalised palette and dynamic product stories that reflect how people want to style their homes today. “At the heart of Edition 1 2026 is Coastal Sanctuary, a stand-out story capturing the soothing calm of shorelines and the effortless elegance of sea-washed landscapes. Soft neutrals, gentle blue undertones,
and airy, tactile fabrics blend to create interiors that feel serene yet thoroughly contemporary. Here, relaxed layering meets subtle linear accents, moving beyond traditional coastal motifs toward a more refined aesthetic. “Coastal Sanctuary invites a sense of slow living – an elevated haven for those seeking balance and beauty in their everyday spaces. “Across the full collection, our renewed colour direction mirrors shifting consumer moods and emerging interior trends. From the nature-rooted freshness of Verdant Calm and the soft opulence of Velvet Reverie, to the bold sophistication of Eternal Luxe and the timeless refinement of Gilded Heritage, each story explores colour with intention. “Soft pastels, botanical greens, earthy neutrals, and luminous summer tones sit alongside deeper, atmospheric hues – creating a season that celebrates both tranquillity and expressive confidence. This curated approach helps retailers and designers build cohesive narratives across cushions, art, lighting, and accessories, reinforcing our position as a creative leader in lifestyle-driven design. “As we move into 2026, we stand at a powerful intersection of creativity, technology and strategic growth,” the brand concludes. “Edition 1 2026 is more than a seasonal launch – it is a reflection of our renewed energy, clarity and commitment to inspiring interiors across Ireland and beyond.” Find Scatter Box on stand 2-A30 at JFS. www.scatterbox.ie
Designer Home Furnishings. Made & designed with Love in Ireland.
Proud winners of the best ‘Soft Furnishings Supplier’ category in the Furniture NewsofReaders’ Choice Awards 2025 Proud winners the best ‘Soft Furnishings Supplier’ category in the Furniture News Readers’ Choice Awards 2025 www.scatterbox.ie www.scatterbox.ie
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JJ VAILLANT www.jjvaillant.co.uk
JJ Vaillant is set to showcase Copper Art, a new range of over 30 different items for 2026, on stand 2-D80. “The collection starts with a good selection of aged, all-metal weather vanes, with either two- or three-dimensional sculptured tops,” the supplier begins. “They come with dual-purpose bases, allowing them to be placed on a roof or used as standalone interior design feature pieces. “The range also includes 20 different animal sculptures on heavy metal bases – from a pair of 45cm hens to a very impressive 85cm, threedimensional pegasus. “Whether you run a gift shop, garden centre or gallery, this collection is sure to complement and enhance your store.”
The Furniture Makers’ Company the furnishing industry’s charity
SUPPORT FOR FURNISHING INDUSTRY PEOPLE Struggling financially? We’re here to help! As the charity for the furnishing industry, we have been supporting the welfare of people working in the trade since 1903. We help furnishing industry people by providing financial grants and practical, useful advice.
020 7256 5558 07366 568 458 welfareofficer@furnituremakers.org.uk www.furnituremakers.org.uk/welfare The Worshipful Company of Furniture Makers’ Charitable Funds incorporating the Furnishing Trades Benevolent Association is a registered charity in England and Wales (no. 1015519) and a registered company (no. 02759359) in England and Wales
Supporting Furnishing Industry 1-2 page.indd 1
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New chapter for trusted sofa partner Thurso power bed
For more than two decades, Image has been one of the most trusted names in the sofa industry – a partner synonymous with comfort, reliability and commercial performance. As the brand enters 2026, Image says it is stepping confidently into a new chapter that honours its heritage while embracing the future of contemporary living, modern retail needs and industry-leading service …
From its beginnings as a family-run business, Image says it has always believed in one principle: exceptional design must be matched by dependable quality and outstanding service. That belief continues to guide the brand as it evolves to meet the demands of a fast-changing retail landscape.
Kelmire
“In an industry where agility is essential, Image makes it easier for retailers to respond quickly
Expansion of a trusted brand Known as one of Ireland’s leading wholesale furniture suppliers, Image says it has steadily earned a reputation for reliability, consistency and commercially driven design. That same trusted model is now expanding more deeply across the UK, giving independent stores, buying groups and regional chains direct access to a brand purpose-built for modern retail success. “This expansion is about more than reach,” states Image. “It reflects Image’s commitment to offering retailers exactly what they need – ready-to-go stock, stylish ranges with proven sell-through, fast delivery
and dependable after-sales support. In an industry where agility is essential, Image makes it easier for retailers to respond quickly, stay competitive and grow with confidence.” Designed for real homes and retailers Every piece in the collection is designed with commercial performance in mind, says Image: “These are sofas built not just to impress in a showroom, but to thrive in everyday homes.” Image’s long-standing commitment to quality is reflected in frames built using resilient, high-quality plywood, supported by hardwood in essential areas to provide dependable strength and long-term durability; high-performance fabrics, balancing trend with practicality; precision motion technology for comfort and longevity; and clear warranties and accessible support for both retailer and customer “Stylish enough to attract attention, practical enough to sell consistently and reliable enough to minimise returns, we offer retailers one essential advantage – confidence on the shop floor,” says the supplier. Built for speed, quality and reliability Behind Image’s success is a supply chain designed to provide manufacturer-level control without the constraints of owning a factory. With a vertically integrated operational model, Image maintains direct oversight of sampling, standards and production. Its dedicated product team in Roscommon, Ireland, manages key QC processes and is fully supported by its own quality, development and support team in its office in China. “This connected structure delivers precision, scalability and cost efficiency while ensuring closer control, faster decision-making and a highly responsive service for retailers,” says Image. “For retailers, the benefit is clear – the right
123
Jesper
“We offer retailers one essential advantage – confidence on the shop floor
product, at the right quality, at the right price, delivered reliably. “Many Image bestsellers can be delivered in as little as 14 days, allowing retailers to replenish quickly, react to trends and protect cash flow. In a market where long lead times can limit opportunity, Image’s speed and efficiency offer a decisive commercial advantage.”
partnership, Image is entering 2026 stronger, sharper and more ambitious than ever.” Find Image on stand 3-B20 JFS, and “discover the next chapter in comfort, quality and retail success”. www.imagefurnishings.com Lila
Service that makes the difference Image says it has always prioritised long-term partnerships over one-off transactions, and this philosophy continues to shape every step of the customer experience, which promises clear communication, from ordering to delivery; straightforward warranties supporting retail teams; responsive after-sales service led by experienced professionals; and regularly refreshed collections, informed by trend and market data. “For independents and multi-store groups alike, Image removes complexity and enables teams to focus on what matters most – selling confidently and profitably,” says the supplier.
Malton
A contemporary vision for 2026 and beyond As Image prepares for 2026, the brand is unveiling a fresh, modern identity that reflects its evolution while staying true to its core values. Visitors to the January Furniture Show are set to experience refined, contemporary collections with trend-driven fabrics; a renewed visual identity, reflecting confidence and growth; a forward-thinking stand experience showcasing innovation and craftsmanship; and a clearer articulation of Image’s promise – dependable comfort, quality and retail success. “This is more than a brand update,” says Image, “it is a strategic evolution – life made comfortable, with a business designed for growth. “As the market evolves, we remain focused on what sets us apart – quality you can trust, service you can depend on, and products designed for commercial performance. With decades of expertise, a vertically integrated supply chain and a reputation built on
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AVRIIO www.avriio.com
commitment to crafting furniture that not only looks exceptional but stands the test of time on busy shop floors and in customers’ homes. From modern silhouettes to enhanced comfort and commercial versatility, the collection offers retailers a strong, future-focused upholstery proposition. “As Avriio moves into the next stage of its evolution, this launch represents an exciting milestone – showcasing a collection designed to inspire buyers and strengthen retailers’ ranges for the seasons ahead.” To see Avriio’s new collection and explore partnership opportunities, visit stand 3-B20 – email katie@bluebirdagents.com to arrange a meeting.
Kastoria
Avriio is preparing to take centre stage as it unveils its brand-new 2026 collection on stand 3-B20. This year’s launch puts fresh design and long-term value at the forefront. The new collection introduces a refined line-up of sofas and chairs that pair contemporary styling with Avriio’s renowned build quality, the brand states. “Each piece has been meticulously engineered using premium materials and thoughtful construction methods – all underpinned by Avriio’s impressive 10-year frame warranty, offering retailers complete confidence in durability and performance,” Avriio adds. “The 2026 range highlights Avriio’s continued
SOFA SOURCE INTERNATIONAL
Eastwood
As 2026 begins, Sofa Source International enters the new year with an “exceptionally strong” product pipeline and a clear focus on supporting its retail partners’ growth. The company’s first-quarter launches will spotlight key emerging design directions – from refined contemporary silhouettes to softer, more relaxed forms – while reinforcing its commitment to highly customisable upholstery solutions. This approach enables retailers to tailor ranges to their own customer base, creating meaningful in-store differentiation and stronger margin potential within their local markets. A major highlight of this year’s showcase is the debut of Sofa Source’s all-in-one immersive experience, “a stand-out innovation launching for the first time at the JFS”, says Sofa Source: “This ground-breaking centre console draws inspiration from premium automotive interiors, placing complete comfort control at the user’s fingertips.
Mondello
www.sofasource.com
“Customers can seamlessly manage immersive sound, soothing massage functions and atmospheric lighting, creating a fully personalised, cinematic lounging environment unlike anything currently offered in the market.” Sofa Source International is preparing a comprehensive display of its latest ranges, hero models and bestselling collections for the show – including the debut of this innovation. Visitors will have the opportunity to experience new designs first-hand, evaluate comfort and finish, and engage directly with the design, product development and commercial teams driving the brand’s ongoing innovation and value proposition. Sofa Source looks forward to welcoming visitors to stand 3-B20. To arrange a meeting during the event, email Stephen Murphy on stephen@sofasource.com.
Stand B-320
18th - 21st January 2026 NEC. Birmingham
INSPIRED BY DESIGN DRIVEN BY EXCELLENCE
Discover the Avriio commitment to lasting durability with our
10 year frame warranty Contact katie@bluebirdagents.com to arrange a time to meet www.avriio.com
126 JANUARY FURNITURE SHOW HALL 3
Experience the essence of VIDA Living VIDA Living promises JFS visitors an inspiring start to the year. From its new home at the show – stands 3-A60 and A70 – the supplier will unveil one of its most design-led showcases to date …
“Each collection has been curated to inspire, excite and support buyers
As a wholesale furniture brand built on creativity, quality, and forward-thinking design, VIDA Living says it is bringing “a fresh wave of product innovation” to one of the industry’s key events. This year, VIDA will present an elevated line-up of new launches across dining and occasional, sofas and bedroom furniture. Every collection has been developed by its in-house design and buying teams, drawing on global trend insights, extensive material knowledge and years of experience. “Their vision, combined with our commitment to consistent quality and dependable service, shapes every product we bring to market,” says VIDA. “Each collection has been curated to inspire, excite and support both retail and contract buyers across the UK and Ireland. “Our Dining & Living category is set to make a strong impact, with new introductions created to meet the growing demand for elevated, yet practical, everyday living. We are unveiling brand-new oak- and painted-finish collections, complemented by newly designed dining chairs that balance enhanced
comfort with clean, modern profiles. “You will also discover added colourways and beautifully considered new pieces within our established collections, offering greater versatility and renewed energy. This year’s display brings together a stand-out blend of marble, oak and sintered stone – materials chosen for their durability, visual richness, and alignment with contemporary interior trends. “We are also revealing brand-new sofa collections that introduce fresh silhouettes, deeper comfort and updated textures. Returning favourites appear in new colourways, accompanied by extra pieces added to our bestselling ranges, bringing enhanced cohesion and expanded choice. These updates sit alongside our evolving designs, which continue to offer a relaxed, welcoming feel with timeless character. Altogether, the updated upholstery selection delivers versatility and style that settles effortlessly into today’s interiors. “Our bedroom offering will be a key highlight,” VIDA Living continues, “with a dedicated stand showcasing the full breadth of our new-season designs. Here, you will explore fresh ranges finished in oak and painted options, alongside elegant sintered stone collections and a beautiful selection of upholstered beds. Each introduction blends thoughtful detailing with modern styling, creating serene bedroom looks that feel perfectly placed for 2026 and beyond. “Across the stand, you will experience the essence of VIDA Living – thoughtful design, dependable quality, and a genuine passion for creating beautifully made furniture. Whether you are exploring newseason inspiration or shaping your plans for the year ahead, our 2026 collections promise exciting possibilities and renewed momentum. “We would be delighted to welcome you this January in Birmingham. Come meet the team, experience the ranges up close, and discover the launches that will shape the year ahead. We look forward to seeing you there.” www.vidaliving.com
Visit Us in Our New Space at the January Furniture Show 2026
Hall 3 A-60 & A-70 www.vidaliving.com
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WIEMANN Innovative lighting will feature in German bedroom manufacturer Wiemann’s latest ranges, to be unveiled on stand 3-D50. The company is set to reveal five new contemporary wardrobe collections, including three premium VIP ranges and two which fall in the entryprice, UK-specific segment. Kai Schwenke, Wiemann’s export manager, says: “Having recently celebrated its 125th birthday, Wiemann continues to innovate and invest in the design and manufacture of high-quality, stylish bedrooms. The company has recently acquired a new glass manufacturer, which has enabled us to develop exciting new features to incorporate into our furniture. “The innovation around lighting on the new premium VIP ranges is something special. Wiemann’s designers have created products which are really eye-catching, but without losing practicality. The new ranges combine tasteful illumination with luxury looks in a refreshing and inspiring way.” Visitors will also be able to catch up with Wiemann’s market-leading products and see the various options being launched at JFS. The new options include finishes, handles and lighting, while others are more functional – such as different heights and widths, deeper drawers and even external accessory hooks. Simon Hewitt, MD of Litmus Furniture – Wiemann’s sole agent for the UK and Ireland, says: “We have
Monaco
www.wiemannuk.co.uk
some fantastic products lined up for launch. Customers know Wiemann offers high standards across all its products, and the new ranges are no exception. The premium VIP ranges, which are known as Wiemann’s heartland, are set to be the stars of the show. Prototypes have been shown at trade exhibitions in Germany in the autumn and they have been enthusiastically received, feedback listened to and tweaks made for the UK market. We are looking forward to launching them at the NEC.” Wiemann has also been named a finalist in two categories of the inaugural Excellence in Furniture Awards, the winners of which will be announced at the show.
BEAUTIFUL BEDROOMS FROM WIEMANN
Visit us on Stand D50 Hall 3 at the January Furniture Show
Lugano
BEDROOMS OF DISTINCTIVE STYLE, QUALITY AND VALUE
enquiries@wiemannuk.co.uk | www.wiemannuk.co.uk
HOME DELIVERY & INSTALLATION | SALES TRAINING | MARKETING SUPPORT | UK CUSTOMER SUPPORT
MADE IN GERMANY
130 JANUARY FURNITURE SHOW HALL 3
JAIPUR FURNITURE
www.furnt.co.uk
www.jaipurfurniture.net
Furnt says it is “thrilled” to be exhibiting at this year’s January Furniture Show (stand 3-D30). “It’s a fantastic opportunity to showcase who we are and what we do best,” says the supplier. “This year, we’re bringing a wide range of new products, carefully designed to inspire and elevate any interior. We can’t wait to meet industry partners, connect with new customers, and share a first look at what’s coming next from Furnt.”
Jaipur Furniture plans to launch several new lifestyle collections of living and dining pieces, on stand 3-B50. “We pride ourselves on the style and quality of our products,” states the supplier. “With over 30 years’ experience in manufacturing industry, our latest collection offers unique new materials with handcrafted details, at unmatched prices.”
The leading two-person home delivery specialists.
Torsso
FURNT
DON’T LEAVE YOUR CUSTOMERS
CAMPING OUT FOR STOCK
Visit us at
18 - 21 January 2026 NEC . Birmingham
Highgrove Beds Stand no. S-F20, 5-E20
With Highgrove Beds’ 7-Day Delivery Service. Highgrove Beds, Headlands Road, Liversedge WF15 6QA
T: +44(0)1924 406 600
highgrovebeds.co.uk
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World Furniture promises great design for all
Arabella
Cadenza in charcoal
“We believe you can have it all – great design and quality, at an affordable price
The supplier reports that the company enjoyed a “very rewarding” 2025, in which it saw significantly increased demand for dining furniture, while a successful Irish Furniture & Homewares Show (IFHS) further cemented its status as one of Ireland’s leading wholesalers. “Continuing with our goal and long-standing commitment to provide great design and quality at an affordable price, we have once again developed an exclusive range of products and designs to exceed our customers’ expectations,” World Furniture continues. It is a message that MD Marc Bunting is keen to reinforce. He says: “We believe that great design should be available to everyone. Every day, our focus is on curating and innovating an exclusive furniture collection that continually exceeds all expectations. “Nothing excites us more than great design, beautiful materials, exquisite tailoring and true craftsmanship. Our ethos is to consider every space and individual. “When it comes to furnishing your home, we believe you can have it all – great design and quality, at an affordable price.” This year will see the significant expansion of World Furniture’s dining and sofa collections. In dining, in addition to its mix of ash, elm and oak veneers, the supplier will offer a full range of melamine tables in dark and light tones, with new designs in unique finishes such as charcoal, travertine and light grey. “All the tables will have a new offering of dining chairs, wonderfully tailored with an extensive range of fabrics and textures,” Marc adds. “Features will include textured fabric mixes and an array of different designs.” World Furniture’s successful range of electric reclining sofas has been further enhanced with new
Panama
World Furniture would once again like to invite customers to stand 5-H36, where it plans to unveil new dining and sofa lines, and more – all deployed with an ethos that’s stronger than ever …
models in both leather and fabric options. “Featuring heavy texture fabrics, modern, unique designs, and everyday value, the trend for quality at an affordable price continues,” says Marc. “In addition, we have further developed our range of fixed fabric options with all the leading trends in design, colour, and ultimate comfort.” With 2025 behind them, Marc and his team are very much looking ahead to another successful year. “We are very excited about 2026,” he says, “and remain committed to our core values of people, quality, design, and, importantly, sustainability – we’ve already made major changes to our product packaging to reduce waste (and our plastic content in particular). “Texture and colour are very much defined aspects of our offering this year, with a neutral theme throughout our various collections, and natural tones also influencing many of our ranges. Creating warm, comfortable spaces is very much at the fore in 2026, and this is reflected across our full product range. This will be beautifully offset with our continued development of charcoals and dark, interesting patterns in dining. He concludes. “If you have any further questions or queries, please contact our sales team on 02891 828202.” www.world-furniture.biz
HALL 5 STAND H36 ALABAMA
CANNES
CAMILLA
WALTON
25 YEARS OF WORLD FURNITURE
028 9182 8202 paul@world-furniture.biz world-furniture.biz 2 Ballyharry Business Park, Donaghadee Road, Newtownards, Northern Ireland, BT23 7ET
136 JANUARY FURNITURE SHOW HALL 5
Seize “the Lebus advantage”
Charlie
“It’s not just about great design – it’s about superior British manufacturing,” states Lebus, whose skilled design and development team manufactures all of its sofas in the UK. “Lebus excels at manufacturing commercial, quality furniture at very competitive prices,” says the sofamaker, “a commitment recognised across the industry by the number of awards we’ve recently received. This winning formula is powered by our totally integrated manufacturing process carried out from our purpose-built factory, combined with our large, dedicated workforce. The whole process allows us to control quality and cost, passing the exceptional value on to our loyal retail partners.” This year, Lebus is shifting its emphasis to modular living solutions. “Say goodbye to sofas that only fit one way,” says the manufacturer. “We understand that homes need to be versatile, whether hosting a big movie night or just enjoying a quiet evening in – and the new modular systems, like the popular Midsummer and Henley ranges, offer unprecedented flexibility. “You can custom-build your perfect layout – from massive L-shapes to flexible two-piece arrangements. These deep, cosy pieces – some featuring supportive, feather-topped seats – are designed not just for comfort, but to adapt effortlessly as life changes. It’s furniture that truly lets consumers design their own spaces.” Lebus does not just focus on size, either, taking the time to refine the details that matter. “Get ready for a collection that feels as luxurious as it looks, especially with the introduction of even more attention to the detail, elevating our new models to another level,” says Lebus. “This isn’t just about functional design – it’s inviting features that beg you to sink in. These design choices
Grantley
“Say goodbye to sofas that only fit one way
Glamour
Visitors to this year’s show will enjoy a sneak peek of the new collections from Lebus Upholstery – a manufacturer renowned for delivering affordable, high-quality, Britishmade sofas, with upcoming designs “sure to be exactly what modern living demands” …
elevate the overall look, turning a simple sofa into a focal point of comfort. Whether you prefer the sleek lines of a contemporary piece or the opulent feel of a range like Glamour, with its quilted arm and gold piping details, these elements confirm Lebus’ commitment to accessible luxury and lasting craftsmanship.” Lebus Upholstery’s new collections, launching soon and previewed exclusively at JFS (stand 5-E10), promise “the perfect marriage of modern flexibility, luxurious tactile comfort and award-winning British quality”. www.lebus.co.uk
www.Lebus.co.uk
Luxury living AFFORDABLE QUALITY
COME & SEE OUR LATEST RANGES AT JFS HALL 5 STAND E10
138 JANUARY FURNITURE SHOW HALL 5
SHERBORNE UPHOLSTERY “Another year flies by and we are excited to be back at the most important furniture show of the calendar,” says Sherborne. “As always, we are looking forward to welcoming all our retailers – and of course, any new potential customers – to our usual position at the front of Hall 5 to show them our new launches for January 2026.” Last year was a busy one for product development
Leyburn
www.sherborneupholstery.co.uk
Cartmel
at the manufacturer, which has continued to build on last year’s successful show, adding leather to its everpopular Leyburn range and extending its Cartmel range with a few tweaks to enhance its overall comfort, adding a fireside chair has also “gone down very well with our retailers” the company reports. “What’s new for 2026? All we can say is we are looking forward to seeing the reaction to our new launches of both product and fabrics – we think they will be a popular addition to our extensive ranges. “We’ll also have some competitive deals available to put a smile on the faces of our customer base and ensure we are the first port of call.” Find Sherborne on stand 5-D10.
SCI-NET BUSINESS SOLUTIONS www.sci-net.co.uk
Preparing to kick-start 2026 on a high note, SciNet (now part of ANS Group) is looking forward to exhibiting at JFS for the fifth consecutive year, and showcasing its ERP>Retail solution – built from the robust Microsoft Dynamics 365 Business Central platform and tailored to the unique challenges of the furniture industry. “2025 was a landmark year for us,” says Sci-Net. “We were proud to win Furniture News’ Readers’
Choice Award for Best Retail Technology (Online) Support, and to join forces with ANS, who were recently announced as Microsoft Partner of the Year, which now enables us to bring even greater innovation and expertise to the furniture sector. “We’re also thrilled to announce that we’ve been shortlisted as finalists for the Excellence in Furniture Awards in two categories: Superior Service; and Best Marketing Campaign, for our Make Do campaign. “This year, we’re building on the success of Make Do, which visually highlights the impact of long lead times on customers and demonstrates how ERP>Retail eliminates these frustrations. Visitors to our stand can expect practical advice on how technology can transform retail operations and remove manual processes. “Find us on stand 5-A36 to discover how Sci-Net and ANS are shaping the future of furniture retail.” Sci Net’s Make Do campaign
No one likes waiting for furniture.
www.sci-net.co.uk www.sci-net.co.uk
Sci-Net’s improves operational efficiency, so your customers don’t have to make do. Get your products there quickly, by getting in touch today.
Join us at Stand 5-A36 at the January Furniture Show! ERP House, Duns Tew Grange, Duns Tew Rd, Chipping Norton, OX7 7DQ | 01869 349 949 | hello@sci-net.co.uk
140 JANUARY FURNITURE SHOW HALL 5
LA-Z-BOY UK Touchscreen technology and six new ranges will be highlights of La-Z-Boy UK’s JFS stand (5-E30).The iconic recliner brand will be displaying 19 of its ranges including six new releases, being shown to retailers for the first time. Full details of the new products remain a closely guarded secret, but three of the ranges will be part of the “carefully curated” Eclipse collection, aimed at design-conscious consumers and contemporary living spaces.
Murray
www.la-z-boy.co.uk
Faith
One of the new high street ranges being launched at JFS will feature cutting-edge touchscreen technology, which will enable people to “customise how they relax”, says La-Z-Boy. The user-friendly screen can be used to recline, control heated seats, adjust the head tilt and lumbar support and even turn music on and off. This will be the first time touchscreen technology has been used in a La-Z-Boy UK range, and promises to “put consumers in control of their own comfort as they enjoy the ultimate lazy moment”. As well as popular existing ranges including Paris, Mayfield, Bella and Murray, visitors to La-Z-Boy UK’s January Furniture Show stand will also be the first to see the latest leather and fabric collections, which will be available in 2026.
Premium Quality Sofas & Chairs, handmade in the UK
Find us on stand 5-A30 at this year’s January Furniture Show!
Paul Farley
Sam Horscroft
EDITOR-IN-CHIEF
Wide range of designs, from tradional to modern contemporary Specialists in luxury wing chairs, with inclusive lumbar supports Luxury fabrics from leading UK fabric suppliers All fabrics are interchangeable between models Any model can be altered in size to suit your customer Standard lead me approximately 5 to 7 weeks
SALES & MARKETING DIRECTOR
#428 May 2025 renews.net
www.furnitu
2025 #429 June ews.net
www.furnituren
Powered by
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OMNIS Retail
presti.ai sets
www.westmidsupholstery.co.uk
at Haskins Furniture
the scene
sales@westmidsupholstery.co.uk Tel 0121 520 4500
Unit 17 Eclipse Trading Est, Sedgley Road West, Tipton, West Midlands, DY4 8DQ
Established 2004
Find us in Hall 5 Stand C61
URE SHOW R FURNIT MANCHESTE SERVICES | TRADE BEDROOM SUPPLEMENT LONG EATON
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PARTNERS (PILLOW) unite PERFECT E & BED SHOW n Spinks | SPRING FURNITUR rt and Harriso N IN BEDDING LONG POINT up EXPO | INNOVATIO 100% Comfo tery levels COMPONENTS Uphols SERVICES FURNITURE | TRADE Meridian | LIVING twist OF FLATPACK EVOLUTION ntury a modern gives mid-ce Oak & Honey FN428_Pages.1
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CHARACTER COMFORT WITH Whitemeadow by design at Diversification of the buyer Inside the mind in l director beds Hypnos’ commercia
28/04/2025
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Reach Sam on-site by calling 07764 650655
Mayfield
Power recliner sofa
Meet your next bestsellers
JANUARY FURNITURE SHOW 2026 HALL 5, STAND E30
142 JANUARY FURNITURE SHOW HALL 5
Retail-ready solutions from Maysons Lazio
Maysons Furniture has been a quiet force in British bedroom furniture for over 38 years, crafting ready-assembled collections that “not only meet consumer expectations, but empower retailers with reliability, sophistication and commercial clarity” – and the manufacturer is back at JFS, on stand 5-E63 …
Ravello
“Maysons remains a name you can build with
Milan
Since its conception in 1987, Maysons has grown into one of the UK’s leading trade-only bedroom furniture manufacturers, supplying independent stores and multi-site retailers with well-built ranges “that deliver on the shop floor and endure in the home”. Maysons says that, “in a marketplace saturated with fast furniture and flat-pack fatigue”, it offers something rare – substance with style. Its product portfolio spans 28 distinctive ranges, each curated to speak to specific market segments – from aspirational first-time buyers to premium lifestyle consumers. “Collections like Naples White, Portofino and Catania have become synonymous with understated elegance, retail performance and lasting quality,” says Maysons. “But our promise goes far beyond product. At Maysons, we understand the full picture – presentation, margin, logistics, and the consumer journey. That’s why we provide more than furniture – we deliver retail-ready solutions.” This package includes high-quality lifestyle photography for digital and in-store use, non-branded
catalogues that protect showroom exclusivity, and PoS and merchandising tools. “And because everything we offer is readyassembled, you benefit from fewer returns, quicker lead times, and immediate impact on delivery – no assembly frustrations, no compromises,” promises Maysons. “We operate from our West Midlands base with nationwide reach, supporting retailers with dependable delivery and ongoing account support. Our infrastructure is built for scalability, but our relationships are personal. Whether you’re refreshing a display or rolling out across multiple locations, Maysons is structured to respond with precision, consistency and care. “In a crowded and volatile marketplace, Maysons remains a name you can build with – not just because our furniture looks good, but because our partnerships are built to last.” www.maysonsfurniture.com
SIGNATURE COLLECTION for you....
by you
U.K. Manufactured bedroom furniture
JFS stand 5-E63 MAYSONSFURNITURE.COM
18 Collections 29 Styles 82 Finishes A proven & reliable sales support service 0121 794 0053 muhammad@acf-uk.com
144 JANUARY FURNITURE SHOW HALL 5
Leading the sleep wellness conversation
Groove
“Great sleep changes lives
At the heart of this approach is Purecare’s UK Sleep Study, which surveyed more than 1,000 British consumers to better understand how people sleep, what disrupts their rest, and how they feel about investing in their wellbeing. One of the clearest findings was that almost everyone recognises the importance of sleep, with 99.8% saying it is essential to overall wellbeing – yet, says Purecare, many still struggle to achieve the quality of rest they want. “Our research showed a clear gap between intention and experience,” says Paul Lake, Purecare UK and Europe. “People know sleep matters, but many do not realise how much their environment, their habits and their products influence how well they actually rest.” The study revealed that stress, anxiety and temperature are among the most common disruptors of sleep, while side sleeping remains the most popular position across all age groups. These insights have helped Purecare shape not only product development, but also how the brand communicates with customers and retail partners. Products like the OmniGuard Advance Five Sided Mattress Protector are designed to support cleaner, calmer sleep environments. Recognised with the Good Housekeeping Approved 2025 seal, the protector provides breathable waterproof protection that helps reduce allergens, moisture, and everyday worries around hygiene. This focus on peace of mind
Purecare display stand
Sleep has become one of the most important wellbeing conversations of our time. As consumers place increasing value on physical health, mental clarity and emotional balance, the role of sleep has moved firmly into the spotlight – and award-winning bedding brand Purecare says it has closely followed this shift, using research, innovation and education to help redefine what quality sleep really means …
has become a key part of how Purecare talks about sleep wellness. Purecare’s Wave Pillow and Nano Pillow also reflect a data-led approach to design. Created specifically for side sleepers, they promise to offer pressure relief, cooling comfort and spinal alignment, helping the body relax more naturally through the night. “Alongside Cooling Mattress Protectors and Bamboo Blend Sheets, the range supports both physical comfort and emotional ease,” says Purecare. This commitment to wellness-driven innovation has been recognised across the industry. In addition to Good Housekeeping Approved, Purecare was named Best Mattress Protection Provider by Interiors Monthly and Best Bedding Supplier by Big Furniture Group in 2025. These awards reflect not just product quality, but a broader commitment to education, research and long-term value for retailers and consumers alike. Looking ahead, Purecare sees research as an ongoing journey rather than a one-off project. “The Sleep Study has given us a powerful foundation,” Paul explains, “but it has also opened the door to deeper exploration around sleep environments, behavioural change, and how people can build healthier routines over time.” As the brand moves into 2026, Purecare plans to expand its product range, continue investing in innovation, and build on its research to further support the evolving sleep needs of modern consumers. “Great sleep changes lives,” Paul concludes. “Our role is to keep learning, keep innovating, and keep helping people sleep better, night after night.” Retailers can experience the latest Purecare innovations and learn more about the insights behind them at JFS, stand 5-A51. www.purecarehome.co.uk
I.
- ,.
-
- Waterproof & Stain Resistant - Breathable Fabric For Comfort - Allergen Protection - Premium Quality Material - Advanced Display Stands - Wellness Reward Programmes - Experts In Growing Profit & Sales - Contact Us Now To Become A Partner
Visit us at Hall 5 Stand A51 Contact: sales@purecarehome.co.uk Visit: www.purecare.com
146 JANUARY FURNITURE SHOW HALL 5
New ranges from ‘the brand behind your brand’
“Our ability to collaborate closely with retailers has set us apart
Backcare 3000
As one of the UK’s most trusted bed manufacturers, Shire Beds is preparing for a major showcase at JFS, where the company plans to demonstrate why it has become known throughout the industry as ‘the brand behind your brand’ …
Having built a reputation for supporting retailers with high-quality private-label collections, Shire Beds has entered the new year ready to unveil fresh ranges shaped by “retailer insight, consumer expectation, and expert British craftsmanship”. For nearly 30 years, Shire Beds has quietly powered the success of retailers large and small, manufacturing mattresses that underpin many a store’s reputation and driven repeat business. “While consumer-facing brands evolve and retail landscapes shift, Shire Beds has remained the dependable engine behind many of the UK’s leading in-store sleep offerings,” says the bedmaker. “Our ability to collaborate closely with retailers – designing products tailored to their market positioning, price strategies and customer demographics – has set us apart in an increasingly competitive sector.” JFS is the ideal stage upon which to demonstrate this partnership-first approach, it continues: “This year’s new ranges, kept tightly under wraps until launch, have been developed not just to impress consumers, but to help retailers strengthen their own brand identity. From refreshed comfort technologies and natural material options to enhanced durability and improved manufacturing efficiencies, each new product is built with the retailer’s name, success, and long-term strategy in mind.” Central to Shire Beds’ offering is its sales team – all specialists who understand the nuances of privatelabel development, regional retail challenges, and the commercial realities of modern mattress retailing. “Their insight forms a crucial bridge between the retailer and the factory, ensuring every range is not only desirable to customers but also profitable and scalable for the retailer,” says Shire. “This collaborative process, refined over many years, is one of the
reasons Shire Beds is widely viewed as a leading expert in supporting retailer-owned brands.” Equally important is the company’s manufacturing workforce in West Yorkshire. “Every mattress created under a retailer’s name is crafted by artisans with deep technical knowledge and pride in their craft,” says Shire. “From hand tufting to precision stitching, the team ensures that every private-label product meets the high standards associated with Shire Beds’ own reputation – allowing retailers to confidently build their brand on quality they can trust.” Director Fara Butt comments: “We’ve always seen ourselves as partners, not just manufacturers. For retailers, we are ‘the brand behind their brand’ – creating products that strengthen their identity and deepen customer loyalty. This year’s launches represent our continued commitment to innovation, responsible manufacturing, and helping retailers grow with confidence.” Visitors to Shire Beds’ stand (5-G20) at JFS will also be able to explore expanded customisation options, flexible delivery programmes, and enhanced support services designed specifically for retailerowned collections. “In a market where British-made products, reliable supply chains and strong manufacturing partners are more important than ever, Shire Beds is positioned as an invaluable ally,” the bedmaker concludes, “and this year’s show will be a landmark moment for the company – a celebration of innovation, craftsmanship, and the expertise that has made Shire Beds the preferred behind-the-brand partner for so many UK retailers.” www.shirebeds.co.uk
Best Manufacturer Value
FINALIST
Come and visit us on Stand G20, Hall 5
www.shirebeds.co.uk - 01924 439898 - info@shirebeds.co.uk
148 JANUARY FURNITURE SHOW HALL 5
GRAYS TRANSPORT www.graystransport.co.uk
In a sector where precision, reliability and presentation mean everything, Grays Transport says it has become a trusted name, synonymous with care and capability. Operating from the heart of Derbyshire, this family-run business delivers a complete logistics solution for the furniture industry, from large-scale B2B distribution and flexible groupage services to secure warehousing, home deliveries, showroom installations, and even branded exhibition showvans. For Grays Transport, “furniture logistics isn’t just another service, it’s a craft. Every process, from warehouse handling to final delivery, is built around the specific needs of the furniture trade. The result? Fewer damages, smoother operations, and stronger relationships between manufacturers and retailers”. Behind the scenes, over 100,000 sqft of
FURNITURE DISTRIBUTION SPECIALISTS At Grays Transport, we specialise in tailored furniture transport and logistics solutions, proudly supporting leading manufacturers and retailers across the UK. We offer a range of services to the furniture industry. With efficient, cost-effective services, we simplify logistics, reduce costs, and ensure your goods reach their destination swiftly and securely. Our expert handling means fewer damages, greater flexibility, and reliable deliveries every time. Our commitment goes beyond delivering goods - we deliver reliability, traceability and excellence every time.
warehousing provides a central hub for stockholding, cross-docking and consolidation. Advanced barcode scanning and live tracking systems ensure full traceability at every stage, offering customers realtime visibility and complete confidence in their supply chain through their individual online portal. Grays’ strength is in its people as much as its systems. From drivers to planners, every individual plays a role in maintaining the company’s reputation for care, professionalism and consistency, and, says Grays, it is this dedication that gives customers peace of mind that their products – and their brand’s reputation – are in safe hands. “Our business has evolved with the industry,” explains MD Jennifer Evans. “We understand that today’s customers want more than just transport. They want visibility, partnership, and peace of mind, and that’s exactly what we deliver.” Find Grays Transport on stand 5-A28 at JFS.
B2B & Reta� Delivery Home Delivery Stock Sto�ge Shop Floor In�alls Turnkey T�de Shows Show Van
Be sure to visit and see our exciting new models for 2024, to add to our already class-leading range of recliners, risers, fixed and reclining suites and fireside chairs. Many attractive new covers will also be widely displayed, together with a new recliner feature which is bound to be a popular new addition.
Be sure to visit and see our exciting new models for 2026, to add to our already class-leading range of recliners, risers, fixed and reclining suites and fireside chairs. New fabrics that are sure to be a popular addition to our extensive range will be on display along with our extended Cartmel range.
STAND
5-D10
Tel: 01274 882633 Email: sales@sherborne-uph.co.uk
www.sherborneupholstery.co.uk Sherborne Upholstery Ltd., Pasture lane, Clayton, Bradford BD14 6LT
18-21 January 2025 NEC Birmingham
Sherborne.indd 1
10/11/2023 14:50
Sherborne Upholstery Limited Pasture Lane, Clayton, Bradford, West Yorkshire, BD14 6LT, England. Telephone: 01274 882633 sales@sherborne-uph.co.uk www.sherborneupholstery.co.uk
BRITISH FURNITURE
ASSOCIATION
150 JANUARY FURNITURE SHOW HALL 5
AIT Home Delivery set to impress at JFS
Samuel Scott
Located on stand 5-B50, the two-person final-mile specialist will be making its NEC debut this month, where the award-winning business will showcase its range of services through “an immersive, high-impact stand designed to bring the AIT customer experience to life”. The stand will feature a series of fully dressed roomsets – including a kitchen, home gym and living areas – reflecting the wide variety of environments AIT teams deliver into every day. These realistic settings have been created to demonstrate exactly how AIT’s highly trained two-person crews manage deliveries of furniture and large, bulky items with precision, care and professionalism, and aim to show how AIT ensures every delivery arrives “in perfect condition and placed exactly where customers want them, ready for immediate use”. The company says its presence at the show comes at a pivotal time in its continuing success story. AIT Home Delivery continued to increase its market share and expand its national footprint with the opening of two new depots last year in Scotland and Larne, Northern Ireland. It is also continuing to support many of the UK’s most recognisable furniture, bedding and home retailers with its service portfolio, which includes everything from scheduled two-person delivery and white-glove placement to assembly, packaging removal, returns handling and integrated customer communications. With real-time tracking, proactive notifications and advanced routing systems, AIT offers an endto-end delivery experience that it says supports retailers in strengthening brand loyalty and improving customer satisfaction. Last year also marked a major strategic milestone, with the launch of AIT’s European two-person delivery service in Germany. This expansion has enabled the business to support retailers operating across borders, offering the same premium white-glove experience to customers on the continent.
AIT specialises in two-person delivery
“We have our sights set on reaching new heights in 2026
AIT Home Delivery’s storage and fulfilment facility in Swindon
AIT Home Delivery – a wholly owned subsidiary of AIT Worldwide Logistics – is set to make a bold statement about its growing dominance in the twoperson delivery market at this year’s show …
“Germany represents a particularly important market due to its strong home and lifestyle sectors, and AIT’s investment there is part of a wider plan to build a presence in Europe,” says the fulfilment specialist. “With dedicated teams and state-of-the-art facilities, AIT is extending its two-person footprint in a way that gives retailers a dependable, consistent partner for international fulfilment.” Samuel Scott, sales director UK and Europe at AIT Home Delivery, comments: “The January Furniture Show is the biggest date in the UK furniture industry calendar, and the perfect platform for us to showcase who we are and what we do. Our stand is designed to reflect a real home environment and will enable us to demonstrate how we help brands connect with their customers through a premium, seamless, final-mile delivery experience. “Having last year been named Home Delivery Operator of the Year and launching our European two-person service in Germany, we have our sights set on reaching new heights in 2026.” Visitors to the show are set to see AIT’s core values – quality, professionalism and customer focus – clearly embedded throughout its stand. As the company continues to expand its operations, scale its European capabilities and set new standards in premium delivery, its presence at the show reinforces its position as a go-to partner for two-person home delivery. www.aithomedelivery.com/en-gb
The Perfect Partner for Wellness and Health
Ultimate
Comfort
Luxury
Visit us at Hall 5 Stand A51 sales@purelay.co.uk | tel. 033 0043 3560
152 JANUARY FURNITURE SHOW HALL 5
Shankar broadens offer to meet demand
Tatton
“This will make for a very eyecatching display
Cosy
Shankar prides itself on being a leading UK furniture designer, importer and distributor, and is looking to build on its success in 2026 by continuing to listen closely to its customers …
Shankar continues to approach the trade from various angles. Last year, it launched the Sofa Sleep brand, featuring the Cosy three-seater sofabed, upholstered in a modern, soft-touch smart fabric. “Consumers have really warmed to the product and have regularly asked if we could introduce a matching chair and a two-seater sofa, so we have done exactly this, as well as adding a footstool,” says the supplier. The expanded range will be available at JFS in both natural and grey, with express delivery from stock available on repeat orders. Shankar is also extending the Sofa Sleep collection by stocking the classic-style pull-out two-seater sofabed Tatton, and the Arley corner sofabed with storage. “Given the amazing repeat rate on the Cosy, we have also been asked to develop a range of sofas that represent good quality, comfort, style and value for money, with the bonus of Xpress delivery,” adds Shankar, “and we’re now ready to launch our Lounge Living collection.” This sofa range will be kept in stock at Shankar’s warehouse, facilitating express delivery across all options. Models include the Chatsworth, a mid-range sofa with a classic, full-back design, plus the Tabley, a more contemporary design in an on-trend fabric. “Customers have often asked for a riser-reclining chair which has an option for a matching two-seater,” the supplier adds – and the result will be stocked in
two shades of “a popular hardwearing fabric”. Shankar is expanding its successful Elegant Accents collection. From the Grande tub chair to the Chic chair and matching two-seater, these new accents promise to add comfort and style to any home, says Shankar. And there is more. “Following the continuing trend for open-plan living, and the consequent customer demand for matching dining chairs and bar stools, we are launching several new collections that will allow consumers to co-ordinate their dining look and feel throughout their home,” says Shankar. “As we know from experience, there’s a huge market for dining chairs and bar stools on their own. Once a customer has invested in an expensive dining table or kitchen island, they are likely to keep it for many years and will change the chairs several times in the lifetime of the centrepiece. We’ll launch our new in-store display shelving system that will show a variety of our dining, bar stool, bench and accent chairs, which are all available with next-day delivery. “This will make for a very eye-catching display instore, and offer your customers a very good variety of options, all with a guarantee of next-day delivery on all orders placed before 1pm,” the supplier explains. Finally, the more high-end Casa Bellora collection will be expanded. “At Shankar, we’ve always had a strong collection of ‘good’ and ‘better’ dining ranges for the volume market,” says the supplier, “and we’ve been asked to source one or two ‘best’ collections for the higher-end customer. Our new Casa Bellora collection does exactly this. We’ll launch two stunning Italian travertine-style statement dining tables. One in a modern grey hue with a bench and chair option, and the other in a natural, warm honey hue, with pocketsprung swivel chairs. “We’ve also developed a show-stopping ash veneer table, which we’ve matched with an amazing swivel designer chair and carver, emanating a very high-end look and feel.” Find Shankar on stands 5-B40 and 5-F50 at JFS. www.shankar.uk.com
Visit us at
18 - 21 January 2026 NEC . Birmingham
Highgrove Beds Stand no. S-F20, 5-E20
™
The latest advancement in mattress edge technology.
Highgrove Beds, Headlands Road, Liversedge WF15 6QA T: +44(0)1924 406 600
highgrovebeds.co.uk
156 PRODUCTS TREND FORECAST
When developing and deploying new furniture and furnishings, it pays to look ahead. With consumer tastes taking several new directions in 2026-27, Furniture News has again quizzed the industry’s top buyers and trend forecasters on the colours, materials and shapes seeing rising demand, and the lifestyle changes behind them …
“A timeless dialogue between classic and contemporary design result is a refined but forward-thinking aesthetic – one that honours tradition while confidently embracing the new. Spring/summer 2026 – Fresh & Uplifting Spring/summer 2026 transforms the home
Olivia Sauerwein
into a sanctuary of renewal, blending comfort,
Resident style advisor and art director, Wayfair UK
and a mix of retro glam with modern handcrafted
creativity, and seasonal optimism. Interiors embrace vibrant colours, layered tactile textures, materials. Outdoor spaces mirror this playful aesthetic, with lounge and dining sets that
As consumers navigate ongoing economic, political and environmental uncertainty, the home has become a vital source of joy, comfort, and emotional grounding. Design is no longer purely decorative – it is intentional, therapeutic, and inspirational. The colour palettes, materials and product choices shaping 2026 respond directly to this need, embracing creativity, playfulness, wellbeing, and a renewed connection to nature. Homes are evolving into personal sanctuaries – spaces that comfort, energise and inspire, helping people feel anchored in shifting times. A timeless dialogue between classic and contemporary design will define home interiors in 2026. Rooted in heritage yet open to evolution, this style reflects the rapid cultural, demographic and architectural shifts shaping the UK’s increasingly international cities. The
balance nostalgia and contemporary flair. Spring and summer interiors are about renewal and playfulness – vibrant colours, layered textures, and a blend of retro and modern craft bring energy, joy, and a seamless connection between indoors and outdoors. Autumn/winter 2026 – Reinventing Nostalgia Autumn/winter 2026 centres on warmth, texture, and intentional layering. Interiors combine retro glam, industrial accents and modern handcrafted details to create cocooning, characterful spaces. Rich hues, tactile fabrics and sculptural furniture set the scene for everyday comfort. During the holidays, homes come alive with festive colour stories, playful textures and modernised retro tableware. Translucent,
creating spaces that feel both familiar and freshly imagined. Autumn and winter interiors focus on cocooning and character, while holiday decor adds joy and playfulness with layered textures, rich colours, and retro-modern details to make homes feel warm, festive, and welcoming. Core 2026 styles also include Playful Modern and Retro Glam.
jewel-toned materials and whimsical patterns bring joyful, celebratory energy to gatherings,
www.wayfair.co.uk
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“We will see pieces that are visually refined but still expressive come to the fore Kaufmann Keramik
Laura Jolly-Yan Head of consultancy, TrendBible
Homeowners will make more deliberate choices in 2026 – reassessing how they use their time, space and budget. This shift towards purposeful living is already influencing the direction of furniture and interiors, with a growing preference for environments that support wellbeing rather than those that compete for attention. What this means for furniture design With lifestyles becoming increasingly fluid, consumers want their homes to feel restorative and uncomplicated. Furniture design is reflecting this mindset, with balanced proportions, quieter aesthetics and materials that invite touch and encourage slower living. We will see pieces that are visually refined but still expressive come to the fore in 2026. When it comes to the furniture
Finch Studio
Restorative aesthetic – Mountain Breeze One of the key trends for 2026 that we identified at TrendBible is Mountain Breeze. This trend captures the appetite for fresh, pared-back comfort. Drawing inspiration from cooler climates and alpine simplicity, Mountain Breeze creates interiors that feel grounded, and practicality sits at the core of this direction. Modular construction, adaptable layouts and
Dooq
sector, we will see a heightened focus on craftsmanship, thoughtful material selection and multifunctional design. Texture will play a larger role too. Smooth matt finishes, soft grains and restrained detailing are gaining favour, supporting a quieter form of luxury that relies on subtlety rather than statement. These choices allow furniture to sit comfortably within a space, contributing to an overall sense of ease.
space-efficient forms all support the needs of modern homes, making Mountain Breeze a useful reference point for manufacturers and retailers responding to changing consumer expectations. It offers a nature-led interpretation of the broader move towards clarity and comfort. www.trendbible.com
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“Customers are doing their research. They understand construction methods, material quality and fair pricing
Aalish Yorke-Long CCO, OKA We’re seeing a significant shift in how people approach their home interiors, and it’s one that reflects broader changes in how people think about value, longevity and personal expression. The most notable trend we’re seeing at OKA is a fundamental change in purchasing behaviour. Customers are buying less, but they’re buying better. This isn’t simply about economic pressures, though those are obviously a factor. It’s a more considered approach to consumption. People are asking themselves whether they truly need something before they commit, and when they do purchase, they’re investing in pieces that will last – both in terms of quality and timeless appeal. This shift towards fewer, higher-quality pieces makes sense when you consider the environmental conversation that’s now embedded in consumer consciousness. But it’s also driven by a desire for pieces with genuine craftsmanship and character. We’re seeing customers who want to understand provenance, materials and making. They’re looking for furniture and accessories that tell a story, not just fill a space. This more thoughtful approach to purchasing goes hand-in-hand with how people are styling their homes. The stark minimalism that dominated the last decade is giving way to something far more personal and layered. Consumers are moving towards what I’d call a ‘curated eclecticism’ – rooms that feel collected over time rather than designed in one go. This isn’t about chaos or clutter. It’s about intentional mixing. We’re seeing customers confidently combining different periods, styles and influences in ways that feel organic rather than overly styled. The clean lines and neutral palettes that characterised minimalist interiors
aren’t disappearing entirely, but they’re being used as a backdrop for more expressive pieces rather than as the entire story. What’s particularly interesting is the role colour and pattern are playing in this shift. Bold prints and rich colours are no longer relegated to accent pieces – they’re becoming foundational elements. Customers are using statement fabrics, vibrant artwork and eyecatching accessories to create rooms with genuine personality and depth. We’ve noticed strong demand for pieces that bring texture and visual interest – hand-blocked prints, artisan ceramics, woven textiles. These elements add warmth and character in a way that the minimalist aesthetic couldn’t quite deliver. People want their homes to feel lived-in and loved, not like showrooms. For retailers and manufacturers, this presents both challenge and opportunity. The demand for quality means customers are more
discerning and better informed. They’re doing their research. They understand construction methods, material quality and fair pricing. You can’t cut corners or rely on surface appeal alone. But there’s real opportunity here, too. Customers who are buying less but buying better are looking for expertise, guidance and pieces that genuinely deliver on quality and longevity. They’re willing to invest when they trust the value is there. Looking ahead to 2026, I believe we’ll see this trend deepen. The era of fast furniture is ending, and in its place we’re seeing a return to the idea that our homes should be built slowly, thoughtfully, and with pieces that genuinely mean something. For those of us in the premium sector, that’s an incredibly positive shift – one that rewards craftsmanship, authenticity and real expertise. www.oka.com
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“We’re craving authenticity and connection – and this starts with our homes Highworth large sideboard
Elena Mellowes Head of buying, Oak Furnitureland The first trend we’ve seen grow in significance is modular sofas and flexible living. More and more, customers are searching for highly adaptable, reconfigurable sofa systems. They want pieces that evolve with their space – modular units, hidden console or side storage, and practical yet tactile upholstery which feels considered.
Arabella Cineluxe
Secondly, craftsmanship and material authenticity. Consumers are gravitating towards furniture with visible craftsmanship – solid wood, hand-finished details, artisanal joinery and natural materials. Authenticity and ‘made to last’ quality are major value drivers. We’ve encapsulated this in our Highworth range, which uses solid oak and the dovetail joint as an outward-facing feature to exemplify quality, craft and longevity. Finally, quiet luxury is building momentum. Understated yet elevated design will dominate – beautiful soft curves, high-quality tactile fabrics, refined neutral palettes, and mixed
materials such as ceramic and marble. It’s about elevated simplicity rather than grandeur taking the front seat. Redefining value A re-calibration of what value means for customers is driving these trends. There has been a notable shift towards more quality time spent at home and therefore investing in that space to create authentic and elevated experiences that make up for going out less and spending more mindfully. Our homes are a sanctuary – however, as the cost of living rises, customers prefer subtle and enduring design over short-lived statement looks to ensure their investment in furniture lasts.
Trends losing momentum We’re starting to see a real move away from the maximalist trend we’ve seen over the last year and a growing desire to purchase products which have real longevity, both in terms of trend and also quality. As a nation, we’re craving authenticity and connection – and this starts with our homes and all of the things we choose to put within it. This is our wheelhouse at Oak Furnitureland, where everything we do connects quality, style and substance, ensuring our ranges transcend trends and short-lived fashion, and will be loved for years to come. Technology meets comfort Our Arabella Cinelux sofa launched in November and incorporates a smart screen which allows customers to control sound, heat and motion, all through the simple touch of the screen. We see technology growing in importance over the next few years as customers move towards an ‘integrated home’ and chase the desire to build authentic experiences for their families and friends in their homes. Arabella has been in our collection for a year or so now, and it was the perfect base for our move into technology. The proportions are generous yet considered, whilst the comfort levels are exceptional – making it the perfect cinema-style sofa, designed to seamlessly incorporate the exciting new Cinelux smart screen. www.oakfurnitureland.co.uk
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“Working with local artisans … reinforces a more sustainable approach to making Make Relief’s Will Atkins, creating the base for Spark & Bell’s Solas table lamp
Tom Bourne Creative director, Select First
For more than 30 years, we’ve helped shape and share the voices of leading interior brands, and over that time, we’ve witnessed a powerful shift in the industry’s priorities. What began as a focus on style and surface has evolved into a deeper, more conscious movement, where sustainability, accountability and ethical responsibility are just as important as aesthetics. While design trends come and go, the commitment to responsible sourcing, transparent production and long-term environmental impact has become a defining value. Today’s interiors are not only expected to look beautiful but to act responsibly, reflecting an awareness of the materials, people and processes behind every product.
Structures Berber collection, Louis De Poortere
Supporting local artisans and craftsmanship A defining shift in 2026 interiors is the renewed focus on local craftsmanship and authenticity. As the design world continues to move away
from mass-produced uniformity, homeowners, designers and specifiers are seeking out pieces that carry a story, one that connects them to either people, place or process. Working with local artisans not only adds emotional and cultural value but also reinforces a more sustainable approach to making, by reducing transport emissions and supporting local economies. End-of-life responsibility and circular interiors In 2026, the conversation around sustainability has evolved beyond sourcing and production
– it now extends to what happens when a product reaches the end of its life. End-oflife responsibility is fast becoming a defining principle in modern interior design, urging manufacturers, specifiers and consumers to consider how materials can be reused, repurposed or regenerated rather than discarded. This marks a shift from the traditional linear model of ‘make, use, dispose’ to a circular mindset that values longevity, adaptability and renewal. Forward-thinking brands are introducing take-back schemes and closed-loop systems, where flooring, furniture and textiles can be returned for recycling, refurbishment or reinstallation. Products are being designed with disassembly in mind, using modular components and reversible fixings so materials can be separated and reused with ease. Ultimately, circularity represents a holistic approach to design, one that considers not only how something looks or functions, but what happens next. Every design choice becomes an opportunity to reduce waste, preserve resources, and create systems that give back more than they take. In 2026, the spaces we inhabit are no longer static – they are part of an everevolving ecosystem that connects material, maker and environment in a continuous loop of responsibility. www.selectfirst.com
JULIAN BOWEN
Carrera 2 Seater Sofa Effortless style, proven quality, unbeatable value. Join leading UK retailers choosing Julian Bowen for collections that sell. Let’s build your next bestseller. www.linkedin.com/company/julian-bowen/ @_julianbowen sales@julian-bowen.co.uk www.julian-bowen.co.uk
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“The designers, manufacturers and retailers that adapt to these trends stand to win big Dark oak coffee table, Rackhams
Deirdre Mc Gettrick Founder and CEO, ufurnish.com and the ufurnish.com Home Awards I spend almost every day looking at home furnishing trends – such is the role of being CEO of ufurnish.com, the UK’s leading search and comparison platform for furniture. My company’s consumer behavioural insights create an intriguing view into the future, and it enables me to share that view with the wider furniture community. In 2026, UK home furnishing trends are moving beyond transient aesthetics to embrace a more profound philosophy of longevity, sustainability and functionality. The overarching interior design mood for 2026 can be described as ‘emotional modernism’. I’ve broken this down into key trends to watch in the year ahead … The new economic equation – from price tag to longevity The foundation of 2026’s home furnishing trends is built upon the UK’s evolving economic landscape. While forecasts predict moderate house price growth (in the range of 3-5%) and mortgage rate reductions, which typically boost market activity, consumers remain intensely price sensitive due to sustained cost of living pressures. At ufurnish.com, we see this price sensitivity coming through in consumer search behaviours, and this means shoppers are not simply seeking the lowest price, they are seeking maximum longevity and value in the items they purchase. The core purchasing thesis for 2026 is defined by buying ‘fewer, better-quality pieces’. Furniture is increasingly viewed as a longterm household investment, especially among home-owning demographics (35 years old and above). This shift strongly favours the premium and mid- to high-quality brands, as consumers
justify higher initial costs by focusing on durability, repair-friendly design and sustainable materials sourcing. Consumer pragmatism ensures that big-ticket items such as high-quality sofas and durable dining sets will continue to anchor significant spending, provided the products meet high standards of design and manufacturing. The mandate of material – circularity and the natural renaissance No trend is more central to the UK furniture market in 2026 than ‘the mandate of material’. In 2025, sustainability has firmly transitioned from a marketing buzzword to a fundamental design prerequisite for UK consumers. As a result of this, we’ve seen retailers aggressively integrating circular economy principles, with a significant majority incorporating recycling, remanufacturing, or repair-friendly designs into their product strategies.
This focus on circularity fuels the natural material renaissance. Furniture designers are moving away from heavily processed, synthetic materials to embrace raw, honest textures that showcase their provenance and character. Key material trends ufurnish.com is seeing in listed product SKUs include: • Warm wood and visible grain: Dark, warm woods, such as oak and walnut are dominating furniture finishes. Pieces are now being showcased for their imperfections and visible grain of the wood. • Biogenic and renewed fabrics: The textile sector is pioneering. We are seeing an expanded palette of biogenic materials, including hemp fabrics, linen and plant-based varnishes. More radically, innovative materials like mushroom-based mycelium composites are being developed to replace petroleum-
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Modular boucle sofa, Homary
based foam and structural components, while algae-based foams are emerging for upholstery, offering 100% biodegradability. • Tactile textures: The demand for sensory engagement means furniture surfaces are designed to be inviting to the touch. Expect to see an uptick in textured fabrics like chenille and plush velvet, as well as rough, handtrowelled surfaces like limewash. • Aesthetic traceability: The shift toward ethical, traceable supply chains allows brands to prove the origin and lifecycle of their products, which is becoming a core part of the product’s value proposition. Designing for density – modularity and multifunctional spaces The reality of urban living in the UK is characterised by increasingly compact homes and micro apartments (particularly in the likes of bigger cities such as London, Manchester and Glasgow). This makes modularity and multifunctional design essential and not optional in home furnishing. In 2026, furniture must be flexible enough to allow a single room to transition seamlessly from office to relaxation zone or guest room. The trend toward connected, configurable furniture is reshaping high AOV purchases. This is most evident in: • Modular sectionals: Sofas with detachable sections, allowing home owners to customise the layout to suit specific needs, whether for entertaining or creating a cosy, secluded corner (the ‘reading nook’). • Integrated storage: Storage is now a design feature, not an afterthought. Solutions that double as deco such as sideboards, credenzas and lift-up storage beds are popular. This is driven by the consistent need for space optimisation and concealed systems that maintain a clean, uncluttered aesthetic. • The evolving workspace: The home office continues to evolve beyond a dedicated room. UK homeowners are increasingly
toward spaces that feel soft, welcoming and deeply personal. Rigid, boxy silhouettes are being replaced by soft, curved shapes and organic forms that evoke calm and movement. This is a natural, biophilic response, with the flowing lines of furniture reflecting those found in nature. Expect to see this trend expressed in curved sofas, rounded side tables and sculptural accent pieces that feel less like manufactured objects and more like art. And, when it comes to colour palettes, the reign of grey is officially over! The 2026 colour forecast is rooted in nature and designed to influence mood and emotion. This was evidenced recently by the announcement of Dulux’s colour of the year, which reinforced the following trends:
adopting space-saving solutions like cloffice (closet offices) or integrating workspaces into overlooked areas like hallways and understair alcoves. This necessity has cemented the popularity of floating desks, vertical storage and multifunctional furniture that folds away when
• Earthy tones: The primary palette consists of rich, earthy hues – warm taupes, rich terracottas, mellow reds and deep chocolate browns. These tones provide a soothing counterbalance to the digital world.
not in use. Aesthetics of authenticity – form, colour and wellness The aesthetic direction for 2026 is a decisive pivot away from cold, minimalist interiors
• Deep greens and teals: Dark, earthy greens remain strong, reinforcing the biophilic connection. The key accent colour is Transformative Teal, a fluid fusion of dark blue and aquatic green, named as a Colour of the
“A decisive pivot away from cold, minimalist interiors Year for 2026, which represents change and ecological awareness. • Intentional layering: Colour is used boldly, often pairing jewel accents against neutral foundations or using multiple tonal shades of the same hue to add dimension and harmony. The integration of invisible technology Technology in 2026 is becoming smarter and, paradoxically, less visible. The focus is on tactile technology that integrates seamlessly into furniture. Features such as wireless charging surfaces, USB ports built into desks and sofas and hidden cable storage are becoming standard additions. Furthermore, lighting is evolving into a key wellness and art feature. Intelligent, customisable lighting controls allow users to define ‘smart zoning’ in their home, adapting the atmosphere automatically for work, relaxation or dining, thereby enhancing the ››
164 PRODUCTS TREND FORECAST
“The convergence of high-volume search traffic and emerging design philosophy reveals the immediate market opportunities 4. Mattresses (sustainability and wellness): As a dedicated, high-value search category, mattresses must align with the sustainability mandate. Future search prominence will rely on products utilising biogenic or certified natural materials (such as hemp or organic cotton) and those engineered with ergonomic or wellnessfocused technology.
Darcy distressed chenille armchair, Dunelm
5. Rugs (natural textures and biophilic colour): Driven by the early Q4 2025 decorative refresh cycle, rugs must integrate the natural material renaissance. Searches favour textures that layer well, and materials such as recycled fibres, bamboo or hemp. Rug colour should complement the trend toward warm taupes and deep, nature-inspired greens or teals.
functional resilience of multipurpose spaces. The goal is to create an intuitive home environment where technology supports but never overwhelms the authentic, comfortable living experience.
Solid oak wood bed frame, Etsy
Bridging search intent and future demand The convergence of high-volume search traffic and emerging design philosophy reveals the immediate market opportunities for UK retailers on ufurnish.com. The seven most searched categories on ufurnish.com across 2025 (and our suggested trend alignment and product focus) were:
1. Beds and bedroom furniture (longevity and natural materials): Search intent is shifting from deal hunting to high AOV investment. Products must emphasise durable, visible-grain wood frames (oak/walnut) and soft, curved headboards (replacing rigid or scalloped styles). High demand for built-in storage, such as ottoman or storage beds, aligns with the need for concealed, functional systems. 2. Sofas and upholstery (modularity, curves and tactile texture): This perennial high-AOV category is driven by the need for flexible seating arrangements. The 2026 market demands modular sectionals and deep-seated, curved silhouettes. Fabrics must be high quality, long lasting and highly tactile, such as plush velvet or structured chenille, in rich earthy tones or accented with Transformative Teal. 3. Storage solutions (configurability and invisible function): Search volume is consistently high due to space constraints in UK urban living. Retailers must prioritise highly configurable and modular systems, concealed units and storage pieces that double as decorative accents (storage as decor). Specific, high-frequency search subcategories include ‘hallway furniture and storage’ and ‘shoe storage’.
6. Lighting (smart integration and sculptural form): Lighting is a primary search category on ufurnish.com. The trend is moving beyond basic function to lighting as a sculptural element and wellness tool. High-value searches will target products with seamless, invisible smart technology (customisable controls/ smart zoning) and those designed for easy disassembly and repair. 7. Dining chairs and tables (multi-use and mixed materials): The spike for this category in 2025 mandates that products offer flexibility. Top searches will target extendable or foldable tables to suit both everyday and entertaining needs. Design must favour mixed materials such as wood paired with metal or stone inlays and chairs upholstered in rich, natural fabrics like leather or linen. Overall, I believe the UK home furnishing industry is braced for a strong year, and an uplift on 2025. The trends clearly indicate the mindset of UK consumers, and the designers, manufacturers and retailers that adapt to these trends stand to win big. I’ll be watching as the 2026 search trends unfold on ufurnish.com, and will play my part in sharing these trends to help our industry succeed. www.ufurnish.com
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“2026 is carving out a middle ground where comfort, character and personal expression sit side by side
PR and marketing assistant, Press Loft
Charla chaise longue, LUXXU
Celadon Green Softer, airy tones are set to play a major role in 2026, and Celadon Green is one of the shades leading the charge. Rooted in traditional East Asian ceramics, this cool, translucent green has long been associated with quiet beauty and calm. Its modern revival captures that same serenity, offering a soothing alternative to nature-inspired neutrals without drifting into pastel territory. Its real strength lies in its adaptability. This shade works beautifully as a full-on colour moment, pairing beautifully with warm woods, stoneware and soft textiles, yet it’s just as impactful in smaller touches like glassware or decorative accents. However you choose to embrace it, Celadon Green introduces colour in a way that feels gentle, grounded and timeless.
Rosso Levanto While 2026 brings a clear move toward softer palettes, there’s still an appetite for moodier, more atmospheric tones, and Rosso Levanto is one of the materials capturing that energy. Known for its deep, wine-red colouring and distinctive veining, this marble brings instant depth and sophistication to a space without feeling heavy. Designers are already pushing it beyond traditional surfaces – we’re seeing Rosso Levanto being used across coffee tables, consoles, lighting bases and decorative accents, as well as in striking large-scale applications like chequerboard stonework. It’s a rich, expressive alternative to the brown-leaning stones that dominated recent seasons, offering a more dramatic way to introduce warmth and intensity – especially as people look for materials that carry a sense of permanence and personality. Preppy Stripes Rounding out our picks for 2026 is a fresher, more playful take on stripes that’s still rooted in their collegiate and heritage foundations, but reworked with a brighter, more easy-going feel. There’s a clear shift away from the breezy, coastal interpretations of recent years as we move towards something sharper and full of character.
Soak&Sleep
Instead of chasing one clear-cut ‘look’, we’re seeing a mix-and-match mindset take over for 2026, where the focus is on gradually layering pieces that feel comforting, meaningful and maybe a little bit unexpected. It’s less about perfection and more about creating rooms that tell a story, and that shift is already shaping some of the strongest trends emerging for the year ahead.
Bold striped and textured plain fabrics featuring statement designs by Ian Mankin
Amy Pelan
New Romantics As lighter, more serene tones begin to shape the mood for 2026, we’re also seeing a softer interpretation of romanticism come into focus that feels airy, tactile and quietly expressive. It’s a notable departure from the version we saw gaining momentum in AW25, which leaned more into moodier gothic influences, helped along by the cultural buzz around Frankenstein as well as Nosferatu earlier in the year. For 2026, that intensity is dialled back and instead evolves into a much softer look – scalloped edges, ruched fabrics, pearlescent finishes, toile motifs and subtle bow detailing work together to introduce a gentle femininity into the home without going too sickly sweet. The shift reflects what’s happening across fashion too, with softer silhouettes and crafted details replacing the drama of last season. In interiors, it comes through in silhouettes and finishes that soften a scheme without overwhelming it, offering a romantic mood that feels considered rather than theatrical.
Across textiles, tableware, ceramics and everyday essentials, the lines feel cleaner, and the palettes more spirited – punchy contrasts, softened pastels and unexpected pairings that give the pattern a renewed sense of energy. What makes this iteration stand out is the balance it strikes. It keeps the structure and familiarity of a classic stripe, but the updated colours and looser execution give it a warmth and optimism that feels right for 2026 – a smart, uplifting way to bring in pattern without overcomplicating things. Ultimately, these trends point to a wider shift in how we want our homes to feel. After years of extremes, like pared-back minimalism and full-blown maximalism, 2026 is carving out a middle ground where comfort, character and personal expression sit side by side. It’s less about following a prescribed aesthetic and more about curating spaces, piece by piece, that feel uniquely our own. www.pressloft.com
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“Urban lifestyles are driving demand for furniture that adapts to smaller, flexible spaces
Carey Pearson Head of brand and integrated marketing, Wayfair Europe
Consumers are redefining what value means in the home. They’re looking for quality, longevity and a seamless experience from inspiration through to delivery. As confidence returns, shoppers are willing to invest – but only in products and brands that genuinely earn their trust. Convenience is now a given, with shoppers expecting fast, flexible delivery and BNPL payment options as standard when buying for the home. When it comes to home and furniture trends, quality is the new currency, and fast
becoming the ultimate measure of value in home retail. According to Mintel’s 2025 UK Furniture and Garden Retailing Report, around 80% of consumers say it will be their top priority when buying furniture over the next year, highlighting a premiumisation trend. The report also indicates that younger shoppers, particularly those aged 25-34, are leading the way in home investment. For them, value isn’t just about price – it’s about design appeal, durability, and the level of service a brand provides. Almost two-thirds of shoppers start their journey online looking for inspiration before they make a purchase. Social media, reviews and other customer content are increasingly shaping their confidence, making the browsing experience as important as the product itself. Finally, urban lifestyles are driving demand for furniture that adapts to smaller, flexible spaces. Compact, modular and multi-use designs are becoming essential, alongside flexible payment options that make it easier for consumers to invest in pieces that fit their evolving needs.
Rising urbanisation and limited outdoor access, particularly in cities like London, is fuelling demand for balcony-friendly, communal and indoor gardening solutions that bring greenery into smaller spaces. Blurring indoor and outdoor living, urban living drives new categories – micro-gardening, balcony zones, and hybrid entertaining spaces. www.wayfair.co.uk
“Midimalism is one of the most popular interior design trends among Brits
Senior buyer, Sofology
It might not be a commonly known trend, but ‘midimalism’ is taking the nation by storm. In fact, according to our study of 2,000 UK adults, conducted as part of our new Sofological Studies report, midimalism is one of the most popular interior design trends among Brits, second only to Scandi style.
Mayfair
Laurenne Bailey
The study revealed that 20% of Brits would describe their style as midimalist, favouring muted shades that subtly add colour and timeless furniture pieces paired with modern, playful accents. Therefore, it’s perhaps no surprise that we also spotted that Google searches for ‘midimalism’ have surged by a staggering 102% in the past three months. On the appeal and flexibility of this emerging interior trend, Sofology’s buying assistant, Camron Luvate, says: “You’ve heard of minimalism and maximalism, but there’s a new trend that sits right between them – midimalism. It keeps the calming clarity of minimalism but invites warmth and personality through thoughtful layers of colour, pattern, texture, and playful detail.” We find that many of our customers know what they like when they see it – they’re a little fussy after all – but they don’t always
feel confident putting it all together. That’s completely normal – perfection takes time – and that’s where we come in. We’re here to help people connect the dots between inspiration and reality, so they can create a home that feels unmistakably theirs. www.sofology.co.uk
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“Modern homes are full of hard surfaces, so upholstered pieces are doing double duty by helping soften echoes and bounce sound Ergonomics will likely get more attention, too. Not everyone wants to sink into a cloudlike sofa. Some people need more support and ease in getting up. Our aim is to help customers find furniture that genuinely suits their body and how they live. Integrated storage will also continue to be a quick win. Space is at a premium, so anything that combines comfort with storage is a no-brainer.
Nicky Emlick Founder, NM Designs and creative director, Sofa.com
Upholstery everywhere! In November, Nicky curated The House of Sofa.com, a townhouse showcase in Chelsea, to bring the brand’s products to life
One of the biggest shifts I’m seeing for 2026 and beyond is a real desire for calm, grounding spaces – but that doesn’t automatically mean pale or colourless. People think ‘tranquil’ equals white walls, but actually, a single, deeper accent wall can enhance a room’s chalkiness or whiteness more effectively than an all-white palette, as it gives the eye somewhere to rest. Natural and tactile materials will continue to dominate. Clients want pieces that feel good to live with, not just to look at, so think soft edges, rounded forms, linens and wool blends. This is particularly true for families who don’t want to compromise on aesthetics. Upholstered side tables or desks with rounded corners are a big focus going into 2026, as those little details make a home safer for customers with young children while still feeling beautiful. One of my favourite movements coming through is what I like to call the Folklore trend. We’re seeing a revival of woven textures and tapestry-inspired patterns that feel like a
modern nod to craft heritage. They’re really subtle touches that can bring a lot of soul back into the home. Now more than ever, people want to know where their furniture comes from and what story it tells. Even if something is produced at scale, the design can still feel handmade with seemingly simple details like embroidered borders or patterned weaves. Quiet luxury is still very popular, but it’s definitely evolving. Customers want the proportions and presence of premium furniture, but they also want it to be accessible. That’s where modular design becomes incredibly important. Modularity allows us to offer those high-end silhouettes in a way that fits through the average UK hallway and staircase. It also lets people reconfigure their space as their lives change, ultimately making the pieces they select more sustainable in the long term. In the past, it was almost a given that your sofa would match your armchairs and other furniture in your living spaces, but that ‘matchymatchy’ look feels dated now. People want their homes to feel curated, not bought as a set. Stand-out hero chairs with a bit of personality, or features like reclining or swivelling, all contribute to a room’s personality. Open-plan living is still very much the norm, so acoustics matter more than people realise. Modern homes are full of hard surfaces, so upholstered pieces are doing double duty by helping soften echoes and bounce sound. Even things like fabric-framed mirrors can make a difference.
What’s next for Sofa.com? Next year marks the 20th anniversary of Sofa. com, which feels like the perfect moment to reintroduce some of our most iconic silhouettes. We’re giving classic fabrics a new lease of life with updated designs that feel very now. We’ll also be deepening our fabric collaborations. It’s so important for customers to be able to experience textures and patterns in a tangible way and partnering with great fabric houses lets us bring the excitement of interior design straight into the showroom. The heart of our strategy remains helping people find the right mix of comfort and cost with a focus on longevity. A sofa or piece of furniture that is built to last, to me, is real sustainability. Added features we offer, like giving customers the option to re-cover pieces multiple times as their tastes evolve, are huge. It saves money, reduces waste and means people genuinely cherish the furniture they love. www.sofa.com
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“In a digital-first age, there is still no substitute for human instinct Douceur carved upholstered bed
Georgia Metcalfe Founder and creative director, French Bedroom
As stylists and designers, we live with one foot in the future, attuned to emerging macro shifts, cultural undercurrents and, of course, colour. The palette of 2026 promises to be both uplifting and cocooning, a natural evolution from 2025’s Mocha Mousse. Interestingly, in
an increasingly AI-reliant world, the machines themselves point us towards forest greens, transformative teals, elevated sage and soft, futuristic blues. Yet in a digital-first age, there is still no substitute for human instinct, for what feels resolutely now, what truly captures the zeitgeist. The tones of my moodboard form a comforting,
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sensorial spectrum – deep berry hues, layered blues and enveloping greens. Together, they create a rich, nostalgic tapestry, paying homage to the legacy of furniture design that has shaped the way we live, while aligning with how we want our spaces to make us feel today. www.frenchbedroom.co.uk
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172 PRODUCTS
Best practice underpins Julian Bowen’s advance
Aylen bed
Vision bunk
“This is an exciting moment in Julian Bowen’s evolution
Customer support has always been a defining strength of the business. From first enquiry to final delivery, Julian Bowen’s teams work closely with retailers to ensure a smooth, dependable experience. The supplier says this focus on service has earned the company recognition within the industry, reflecting the consistent standard of care it offers – but the true measure of success lies in the relationships built with customers, and the trust developed over time. That trust is reinforced by a product range that continues to evolve. This year’s introductions – including the Bolivia dining collection and Windsor bedroom range – showcase the company’s ability to pair contemporary aesthetics with strong commercial appeal. With more than 200 new lines scheduled for launch in 2026, Julian Bowen is not only responding to changing consumer tastes but actively taking note of new trends, backed by insight-driven design and a deep understanding of the wholesale landscape. Behind every product and delivery is a team whose dedication remains central to the company’s success. The customer service team, warehouse teams, quality controllers and logistics teams all play their part in ensuring retailers receive the consistency and support they rely on. Julian Bowen says it is this collective commitment that underpins the company’s reputation for reliability. Sustainability also continues to be a priority, with significant progress already made in reducing plastic usage and removing polystyrene from major product lines. The business is actively developing more eco-conscious packaging solutions and refining processes to reduce environmental impact wherever possible, and these efforts form part of a wider ambition to grow responsibly and prepare for the future of the industry. “This is an exciting moment in Julian Bowen’s evolution,” says CEO Stefan Warhaftig. “We are expanding our product vision, strengthening our infrastructure and preparing for the next generation of retail demands. “What will never change is our belief in delivering exceptional service and meaningful value to our
Arundel dining table with Ella chair
For a company with decades of experience and a reputation for reliability, Julian Bowen continues to move forward with a renewed sense of purpose, and says its long-standing commitment to exceptional service and thoughtful product design remains the foundation of everything it does …
customers. That combination is what will drive the company forward in the years ahead.” In a market defined by shifting consumer expectations and rapidly evolving supply chain models, Julian Bowen says it has embraced change with confidence. The company has strengthened its operations, improved stock availability and enhanced delivery networks, creating a more agile and responsive infrastructure. These improvements ensure customers benefit from faster turnaround times, reduced friction and “a consistently dependable” service experience. Through all of this evolution, one principle remains unchanged – Julian Bowen aims to be a long-term partner that supports retailers in building successful, future-focused businesses. “By combining service excellence with design innovation and operational strength, the company continues to set a high benchmark for what a modern furniture supplier can deliver,” Stefan concludes. www.julian-bowen.co.uk
JULIAN BOWEN
Cellini Round Dining Table shown with the Holly Dining Chair Effortless style, proven quality, unbeatable value. Join leading UK retailers choosing Julian Bowen for collections that sell. Let’s build your next bestseller. www.linkedin.com/company/julian-bowen/ @_julianbowen sales@julian-bowen.co.uk www.julian-bowen.co.uk
174 PRODUCTS
Refinement and reinforcement at Homestyle GB Homestyle GB has spent the past year strengthening the foundations of its collection, investing in the ranges that continue to resonate most with retailers and consumers alike …
At the centre of this focus is the Deluxe range – the supplier’s flagship oak offering – which has seen thoughtful expansion rather than wholesale change. New dining tables, including designs featuring the nowsignature X-leg silhouette, join a selection of compact solutions and scaled-up statement pieces such as larger coffee tables and dining room sideboards. This period has not just been about additions, but refinement too. Several of the brand’s established dining chairs – with more to come in the future – have been subtly reworked, with leather pads gradually giving way to contemporary fabric finishes. This shift reflects both evolving customer tastes and Homestyle GB’s commitment to continuous improvement across its portfolio, states the supplier. Underlying these developments is a continued emphasis on operational resilience. Homestyle GB has significantly increased stockholding across its bestselling ranges to buffer customers against the ongoing challenges of global shipping and logistics. The business has also taken steps to streamline its own processes and absorb rising operational costs, ensuring that retailers benefit from stable pricing, consistent availability and the confidence to strengthen their own margins in a demanding marketplace. www.homestylegb.info
“Homestyle GB has significantly increased stockholding across its bestselling ranges
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LOUIS DE POORTERE www.louisdepoortere.com
In what it says has become “an annual milestone” for the retail flooring industry, Louis De Poortere has released its top-selling rugs for 2025. The list sees old favourites alongside new introductions, and reflects the diversity of the Belgian weavers’ Ecorugs collection. At number one sits Fading World (8383 Salt & Pepper), a classic Louis De Poortere design that blends traditional design with a vintage, time-worn feel. As sales director Alan Russell says, “this is a stalwart of our line-up and also topped the list in 2024”. The next three spots are filled by the Mad Men series of abstract designs, again proving their status as home owner favourites. The list also sees further styles from the Mad Men line, as well as Antiquarian and Atlantic Streaks. One of Antiquarian’s new 2025 designs, Tabriz,
in Atlantide, also made the cut, in at 11th. Sneaking into the top 10 is another new design, this time in the style of Berber (9653 Ksar), a striking style from the Structures collection that reimagines the weaving techniques of the Beni Ouarain tribe of Morrocco. Two other new styles for 2025 also made it to the top 20 – Fading World (9672 Milk Curry) and Virgin Land (9654 Mercury). “The top 20 list gives a fascinating insight into what makes UK home owners tick, and seeing new styles make an appearance goes to show our new product development taps into this psyche,” continues Alan. “We’re looking forward to seeing if there’s a new number one this year and whether our 2026 products prove to be just as popular as those released in 2025.”
Demand for Gallery’s capsule concept installations continues to accelerate across the UK, as retailers increasingly seek cohesive, design-led lifestyle solutions that elevate the in-store experience. Since unveiling the format at Fox Valley for Shackletons, Gallery says the brand has gained
significant momentum, with successful roll-outs in high-profile locations including Fenwick Bracknell and Brent Cross, Lee Longlands in Peterborough, Bristol and Birmingham, TR Hayes in Bath, and Sterling in Scotland. “What sets Gallery apart is its unique partnership approach,” says the supplier. “While not a retailer, Gallery works closely with stockists to build fully realised lifestyle destinations within their stores. “Each capsule concept delivers a seamless blend of furniture, home decor, accessories and lighting – expertly curated, merchandised and ready to inspire. Retailers repeatedly cite the ease and efficiency of working with a single, central supplier capable of delivering a full merchandising package, co-ordinated displays and an enhanced DHD service that provides an exceptional end-to-end customer experience. “The simplicity of installation, paired with the strength of the Gallery brand, has made these concepts a powerful commercial driver, enabling retailers to refresh floor space with minimal disruption while maximising visual impact and sales potential.” Lee Longlands’ MD Robert Lee comments: “From the very first conversation to the final sign-off, the Gallery team were exceptional. Their attention to detail, organisation and willingness to go above and beyond made the entire installation effortless. It has been one of the smoothest and most impressive brand roll-outs we’ve experienced.”
GALLERY DIRECT
Gallery Direct at TR Hayes, Bath
www.gallerydirect.co.uk
176 PRODUCTS
Reliable supply meets Italian-inspired design
Rome
At the heart of Divania’s offering is a diverse collection of sofas available in premium fabric or genuine leather. Every piece strikes a balance between contemporary aesthetics and long-lasting comfort. From the warm, inviting feel of fabric to the refined sophistication of leather, Divania’s upholstery options promise trade partners the flexibility to meet every customer style and budget. “Our goal is to make it easy for our trade partners to offer both choice and confidence,” explains Divania. “Every sofa is built to last – and built to sell.” Divania says its bestselling collections have earned a reputation for both quality and commercial success. Retailers can choose from compact two- and three-seaters, spacious corner configurations, and adaptable modular designs – each one crafted for durability, comfort and everyday practicality. “Robust hardwood frames, high-density cushioning and meticulous stitching ensure every model not only looks exceptional but continues to perform beautifully in the home for years to come,” says Divania. One of Divania International’s greatest trade assets is its ability to offer immediate delivery on stocked items. With well-managed inventory and efficient logistics, Divania says it enables partners to meet customer demand without the delays often associated with furniture supply. This fast turnaround
Massage chair
“Retailers need certainty that their orders are ready to go
Lorenzo
In an industry where quality and immediate delivery can make all the difference, Divania International says it continues to raise the bar in sofa manufacturing and trade supply. Blending Italian-inspired design with a practical, business-minded approach, Divania aims to deliver a combination of style, comfort and reliability – everything a retailer or wholesaler expects from a trusted partner …
drives stronger stock rotation, greater sales agility, and higher customer satisfaction – vital advantages in today’s fast-moving retail landscape. “Immediate delivery has become a cornerstone of our service,” Divania notes. “Retailers need certainty that their orders are ready to go – and with Divania, they are.” Beyond its product offering, Divania is committed to building long-term, service-focused relationships with its trade partners. Dedicated account management, clear communication and flexible ordering promise to make partnering with Divania both simple and rewarding. From product advice to logistics coordination, every step is guided by a commitment to helping partners operate efficiently and profitably. “For wholesalers, furniture retailers and interior specialists seeking a dependable, design-driven supplier, Divania International stands out as the partner of choice,” says the supplier. “With a strong sofa range available in both fabric and leather, consistent highperformance designs, and the crucial advantage of immediate delivery, Divania offers everything today’s trade professional needs to succeed. “When it comes to style, quality and speed, Divania International is making sofa retailing simple.” www.divaniainternational.co.uk
JULIAN BOWEN
Haddon CoffeeTable Effortless style, proven quality, unbeatable value. Join leading UK retailers choosing Julian Bowen for collections that sell. Let’s build your next bestseller. www.linkedin.com/company/julian-bowen/ @_julianbowen sales@julian-bowen.co.uk www.julian-bowen.co.uk
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180 PRODUCTS BEDROOM
Product innovation and market adaptation
For MLILY, 2025 marked a period of meaningful progress, characterised by “strategic product development and continued agility in responding to an evolving marketplace”. A key highlight was the launch of its Haluna Natural Series, a collection of three mattresses complemented by the new Haluna Sleep Pillow. “Designed to bring a sense of calm and renewal to the bedroom environment, the series takes subtle inspiration from celestial tranquility, aligning perfectly with the fresh beginnings symbolised by the arrival of each new day,” says MLILY – adding that the introduction of quilted wool covers within the Haluna Natural Series reflects the brand’s commitment to both natural materials and enhanced comfort performance. Paul Duffy, VP global marketing, comments: “The Haluna Natural Series blends wool with bamboo memory foam to deliver optimal comfort, and enhances our already-great product line-up. Utilising our global infrastructure when developing new products enables us to deliver high-quality products that deliver against our customers’ and consumer needs.” MLILY says early adoption across its retail network has been strong, with sales showing continued acceleration. Supporting this is MLILY’s product showvan, which remains a key asset in strengthening relationships with retailers and introducing the brand to new territories. Offering flexible, on-the-road showcasing, the showvan enables the sales team to present the latest technologies, collections and retail solutions directly to partners – retailers are encouraged to arrange a visit. As MLILY moves into 2026, the company is proudly celebrating 10 years as the Official Global Mattress and Pillow Partner of Manchester United – one of the longest-standing partnerships of its kind in the sleep industry. Over the past decade, collaboration with players, coaches and performance staff has contributed to the refinement of MLILY’s technologies, informing
Supreme 10,000
“MLILY’s strategic goal remains clear
Haluna Natural 4000
As the industry reflects on 2025 and looks ahead to the opportunities of a new year, MLILY extends its appreciation to its retail partners for their ongoing support, and wishes its customers a prosperous and successful 2026 …
product design that benefits both elite athletes and everyday consumers, says MLILY, which has supplied mattresses, pillows and toppers to first-team players, new signings and club personnel, with demand continuing to rise. CEO Pomi Khan says: “Celebrating a decade with any sports team is a major milestone for any brand. Our commitment to developing elite products, not only for athletes but also for the general public, is testament to how seriously we take research, development, production and product testing – not only in the UK but across all our global markets.” Looking ahead, and, far from standing still, MLILY is finalising its 2026 product introductions, preparing to expand an already-comprehensive portfolio. With innovation firmly at the forefront, the brand says it is set to unveil new sleep solutions this year that advance both comfort technology and material performance. “MLILY’s strategic goal remains clear – to deliver market-leading sleep products that empower retail partners to grow and prosper under the MLILY brand umbrella,” the sleep brand concludes. “As 2026 unfolds, MLILY remains steadfast in its dedication to quality, service, and continuous innovation. The company looks forward to strengthening partnerships and helping retailers unlock new opportunities in the year ahead.” To explore how MLILY products can support business growth, email sales@mlily.uk. www.mlily.uk
182 PRODUCTS TRADE SERVICES
Energize makes a strong entrance
Energex foam
Energize’s launch made waves for good reason, says the bedmaker: “Retailers responded enthusiastically to a range that feels fresh, different, and perfectly timed for today’s wellness-driven consumer – and Energize blends style with substance.” The range comprises two all-foam models, wrapped in futuristic fabrics, and four hybrid models, featuring modern waterfall tops and tailored borders, with spring counts from 1,000-2,000 for layered comfort and support. Bold purple branding and eye-catching visuals ensured Energize stood out. “Retailers were instantly drawn to the bold new aesthetic,” says Kaymed, “but it was the feel of the mattresses that truly won them over. Energize offers a plush, contouring comfort on first contact, followed
The team behind Energize at this year’s Bed Show
“Retailers responded enthusiastically
Energize on show in September
At last year’s Bed Show, Kaymed launched Energize, a mattress collection comprising six foam and hybrid models designed to help sleepers “move more easily and stay in deeper sleep longer” …
by a dynamic bounce that activates as the sleeper’s body warms the surface. “Unlike traditional visco-elastic foams that soften with heat, Energex activates at 27ºC, becoming more elastic and motion-friendly – helping sleepers move more easily and stay in deeper sleep longer.” Kaymed demonstrated this activation by using a hairdryer to warm the Energex foam so buyers could feel the transformation – from firm and static to elastic and energising. “The hands-on experience reassured retailers and sparked real excitement,” says Kaymed. Terry Bridger, sales manager UK, states: “We knew Energize had something very new and special – and the response confirmed it. Retailers loved the feel and the story.” Conor Stapleton, marketing manager, adds: “It’s fantastic to see the brand promise land so well. Energize helps people sleep deeper and move easier – and now it’s my job to help retailers tell that story in-store.” www.kayfoam.com
Recharge your sales Terry Bridger terry.bridger@kaymedworld.com
184 PRODUCTS BUYING GROUPS
Empowering independents for 35 years Relyon Beds is among Minerva’s approved suppliers. For a full directory of accredited suppliers, visit Minerva’s website
Minerva Furniture Group, one of the UK and Ireland’s most trusted and influential buying groups for independent furniture and bed retailers, has reaffirmed its commitment to strengthening the independent retail sector with “unmatched buying power, industry-leading support and a thriving member network” …
For over 35 years, the Corsham, Wiltshire-based buying group has championed the success of independent retailers, helping them compete confidently in an evolving and often challenging marketplace – and through stronger supplier partnerships, exclusive product opportunities and a collaborative membership community, the group continues to deliver benefits and the advantages that matter most to independents today.
Minerva Furniture Group supports independent retailers
“Empowering its retailers with the tools they need to grow
Flexible membership Minerva offers two tailored membership routes, full membership for furniture retailers, and associate membership for bed specialists. Both avenues provide immediate commercial benefits without sacrificing autonomy. Minerva says its members gain access to: a continually expanding supplier base; highly competitive trading terms; a generous biannual rebate scheme; and support from an experienced, dedicated team with deep industry knowledge. “Operating from its headquarters in Corsham, Minerva remains focused on empowering its retailers with the tools they need to grow,” the buying group adds.
Partnership-driven buying power With a proactive supplier strategy, Minerva delivers exclusive product initiatives, targeted category opportunities and a comprehensive import container programme that enables members to increase sales while protecting margins. Retailers also benefit from the group’s strong community culture, gaining insight and shared expertise through member networking, plus a monthly newsletter featuring the latest updates, promotions and member-only opportunities. Exhibitions that bring the sector together Minerva proudly hosts two flagship annual trade exhibitions, that have become highlights of the UK furniture industry calendar: the Spring Furniture & Bed Show (May); and the Autumn Furniture Show (October). Held at Telford International Centre, these events bring together leading national and international brands, creating a one-stop sourcing experience for retailers. Exhibitors offer exclusive show incentives, and attendees enjoy networking opportunities, all capped by the well-attended gala evening. Helping independents thrive From commercial support and supplier strength to industry knowledge, Minerva says its mission has remained unwavering: “To help independent retailers thrive, grow and stay proudly independent. “With more than three decades of proven success and a future focused on innovation, partnership and progress, Minerva Furniture Group continues to stand as a trusted champion of the furniture sector.” www.minervafurnituregroup.co.uk www.springfurnitureshow.co.uk www.theautumnfurnitureshow.co.uk
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Elevate Your Business at the Spring Furniture & Bed Show 2026 Discover the latest trends and innovations in furniture and bedding while enjoying a relaxed and approachable atmosphere. The Spring Furniture and Bed Show 2026 is designed for professionals both new and experienced, making it easy to connect, collaborate, and feel inspired. Find out more: springfurnitureshow.co.uk
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186 PRODUCTS BUYING GROUPS
ASSOCIATED INDEPENDENT STORES (AIS) www.aistores.co.uk
AIS says it is “riding a wave of commercial success” as it enters a landmark year, reinforcing its position as the UK and Ireland’s pre-eminent buying and services group for the independent retail furniture sector. A key highlight of 2025 was the successful launch of the reinvigorated Dreamworld Collection, AIS’s own-label range of sleep products. Launched at INDX Beds, the collection – curated with a ‘good, better, best’ proposition – enjoyed an “outstanding reception” from members, says AIS: “The range, which has been described by one member as an ‘absolute game-changer,’ is specifically designed to give independent retailers a high-quality, exclusive point of difference that drives strong margins. “This success demonstrates AIS’ commitment to delivering not just deals, but differentiating
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merchandise that enables members to stand out on the high street.” The momentum generated by Dreamworld and other exclusive launches is consistently amplified at the group’s INDX Shows – curated, order-writing events which provide members with access to leading brands and commercially viable ranges. Emma Rackley, AIS director of furniture and home, comments: “We are a very passionate team at AIS, committed to supporting the industry and championing the independent retail sector. The overwhelming success of our Dreamworld launch is a testament to the power of our collaborative partnerships and our focus on creating exclusive, margin-enhancing product. This recognition – from our valued members and suppliers – makes our hard work and dedication to helping independents thrive even more worthwhile, especially as we continue to navigate a dynamic market.” Looking ahead, the group is preparing to mark its 50th year in 2026 – an anniversary which “will not just be a celebration of the past, but a commitment to future growth, with plans focused on delivering enhanced value for both members and suppliers”, it says. As AIS enters its next half-century, it says it remains dedicated to its founding principle: “Ensuring that the collective strength of the independent retailer is the biggest competitive advantage in the market.”
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188 PRODUCTS DELIVERY
Taking delivery fleets to the next level In today’s competitive world of commercial vehicles, maximising uptime and minimising downtime is paramount – and MaxiMover says its Renault Trucks AeroMax RED Edition low-loader van is a game-changer in this respect, that “redefines what businesses can expect from their fleet” …
“MaxiMover provides a one-stop shop designed to suit your business
“With its cutting-edge technology, unmatched payload capacities, unrivalled warranties, 24/7 roadside assistance and a design that blends practicality with innovation, the MaxiMover AeroMax RED Edition low-loader van leads its class, outperforming rivals in efficiency, payload capacity, performance and build quality,” says the van manufacturer. “A key advantage of the AeroMax is its remarkable versatility. With an extensive selection of size configurations, the AeroMax can be adapted to meet almost any operational requirement through Maxi Mover’s custom Konstruktur build options. Its unrivalled length and height combinations, paired with high payload capabilities, offer exceptional flexibility,
making the AeroMax RED Edition the number-one choice for furniture transport, courier services and delivery businesses throughout the UK and Ireland. Extensive service and breakdown support Additionally, peace of mind is ensured thanks to longer service intervals and a comprehensive manufacturer’s warranty, a full 24/7 service back-up support guarantee and a dedicated 24/7 breakdown and recovery service, coupled with MaxiMover’s fiveyear/150,000-mile body construction warranty. Renault Trucks’ extensive dealer and service network ensures that support is always nearby, offering dedicated workshops with extended working hours and XL work bays to accommodate MaxiMovers – a crucial factor for fleet operators, who need maximum uptime with minimal downtime for their fleet of low-loader vans, says MaxiMover. Standard VS X-Trak The AeroMAX RED Edition is available with two rear axle options – standard, and the XL 130 X-Trak widetrak axle option for improved road handling. The Maxi Mover AeroMax Red Edition low-loader van conversions are designed and built with durability in mind, using reinforced composite ultra-lightweight, 100% recyclable materials, ensuring higher payloads than off-the-shelf low-loader vans, says MaxiMover. Cost efficiency “The Renault Master has always maximised operational efficiency, and this latest model is no exception,” the vanmaker continues. “The engine has been designed to deliver a balance of power and fuel economy, keeping running costs low. The proven
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2.0l dCi engine delivers impressive fuel consumption figures, ultimately reducing fuel costs for businesses.” Comfort and practicality The ergonomic cabin design greatly enhances driving comfort compared to the previous model, adds MaxiMover. It features an adjustable driver’s seat with lumbar support, a fully adjustable steering wheel and generous storage options, making the cabin both functional and comfortable, while the dashboard and controls are laid out for ease of use and the conveniently placed touchscreen infotainment system offers intuitive operation, allowing drivers to access essential features without distraction. Cutting-edge technology “Renault has embraced advanced innovation to build a chassis cab that not only meets modern demands but surpasses them,” says MaxiMover. “The AeroMax RED Edition low loader is equipped with sophisticated systems that enhance safety, connectivity, and overall performance, setting a new benchmark within its class.” Advanced Driver Assistance Systems (ADAS) Safety is paramount for any commercial vehicle, and the AeroMax RED Edition incorporates an impressive suite of driver assistance technologies to ensure the driver and valuable cargo remain protected at all times. These include: Active emergency braking system: Helps prevent collisions by automatically applying brakes in an emergency situation. Lane departure warning: Alerts the driver if the van begins to drift out of its lane. Blind spot monitoring: Provides an extra set of eyes, detecting vehicles in the blind spot. Rear-view assistance: A high-definition reversing camera and parking sensors simplify manoeuvring in tight spaces. These systems not only enhance driver confidence but also reduce the likelihood of accidents. Connectivity for modern fleets The models also feature cutting-edge connectivity options that make managing a fleet simpler than ever. The latest infotainment system includes: Smartphone integration: Compatibility with Apple CarPlay and Android Auto ensures drivers stay connected without compromising on safety. Integrated navigation: Turn-by-turn directions and live traffic updates streamline route planning Fleet management tools: Telematics systems give fleet managers the ability to monitor vehicle location, performance and efficiency in real time. Connectivity is an essential feature for modern van fleets, and the MaxiMover AeroMax RED Edition’s comprehensive technology ensures businesses remain competitive, and fleet managers informed, at all times.
low-loader vans over decades, earning a reputation for reliability and durability – essential qualities for businesses that rely on dependable vehicles every day. “No other low-loader vans on the market match the level of customisation offered by the new MaxiMover AeroMax RED Edition,” says the vehicle manufacturer. “With a wide range of options including bespoke build conversions, customers can tailor their van to meet exact requirements. From upgraded suspension and advanced security features like door locks and alarms, to load restraints and branding, MaxiMover provides a one-stop shop designed to suit your business. “The AeroMax low loader is more than just a van, it’s a complete business solution. Combining high payload and volume with 100% recyclable, ultralightweight composite body materials and advanced build technology, it’s engineered for efficiency and cost-effectiveness, making it the ideal choice for courier and logistics businesses.” To find out more about how the MaxiMover AeroMax RED Edition Low Loader can transform delivery, contact LCV expert MaxiMover.
What sets the RED Edition apart? MaxiMover has built its expertise in commercial
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“The AeroMax low loader is more than just a van, it’s a complete business solution
190 PRODUCTS DELIVERY
F EDMONDSON & SONS www.edmondsonfreight.co.uk
A family business founded by Fred Edmondson and now spanning three generations, F Edmondson & Sons has been delivering furniture for over 75 years, and today specialises in the delivery of furniture throughout the UK, Ireland and Europe. “It has been a difficult few years with Brexit, Covid and the war in Ukraine, all of which have presented their own distinct challenges,” states the Morcambebased delivery and storage specialist, “but these have forced us to become more efficient, which has only served to improve our service. “Notwithstanding the difficult economic climate, we believe there is always a market for high-quality
furniture. We deal with many reputable furniture manufacturers whose brands are synonymous with quality, and we aim to ensure that their level of quality and service is reflected in our delivery service. “We firmly believe in building relationships with our customers, some of whom we have worked with for over 40 years. Good relationships enable good communication and a clear understanding of our customers’ requirements. As we move forward together, we look to enhance our service through an online portal and barcode scanning, providing greater visibility of orders. “Our strength is in our staff, who take pride in what we do, handling furniture with care and professionalism. This means customers can focus on their business, knowing that their product is in safe hands, being delivered on time and in perfect condition,” F Edmondson & Sons concludes.
MaxiMover says its low-loader vans have set a new standard in the furniture delivery industry, combining efficiency, reliability and practicality. “Designed and manufactured specifically to handle bulky, heavy items, the MaxiMover low-floor van range enables easy loading and unloading of large furniture such as sofas, wardrobes and dining sets,” the company says. “Their unique low floor design minimises the risk of damage,
ensuring customers receive their furniture in pristine condition.” MaxiMover low-floor vans are available in a wide range of body sizes with bespoke options such as advanced suspension, full closure ramps, tail lifts, security systems and anchor tie points to prevent damage to cargo during transport. “This level of care enhances customer satisfaction and reduces the likelihood of costly insurance claims,” says MaxiMover. “Furthermore, MaxiMover vans are exceptionally fuel efficient thanks to their unique, ultra-lightweight 100% recyclable body construction material, which not only reduces fuel consumption but also minimises wear and tear on the vehicle, ultimately lowering overall operational costs. “Coupled with their high payload capacity and generous internal volumes, these vans allow delivery companies to transport more furniture in fewer trips, maximising productivity and profitability. The combination of robust performance and advanced safety features ensures that both drivers and cargo are protected during every delivery. “MaxiMover low loader vans seamlessly combine high payload and volume, performance, practicality, safety and efficiency, making them the number-one choice for professionals in the furniture delivery industry and a trusted partner for businesses aiming to deliver exceptional service.”
MAXIMOVER www.maximover.co.uk
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COMMITMENT TO QUALITY COMMITMENT TOstandards QUALITY We demand the highest from our suppliers, ensuring COMMITMENT TO QUALITY COMMITMENT TO QUALITY full compliance across all regulatory requirements. We UK demand the highest standards fromand our safety suppliers, ensuring
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SERVICE & SUPPORT SERVICE SUPPORT We stand out & in the industry by offering a full SERVICE SUPPORT aftercare Inindustry partnership with castelan, We stand solution. out & in the by offering a full we provide: aftercare partnership with castelan, We stand solution. out in theInindustry by offering a full we provide: aftercare solution. In partnership with castelan, • First-year in-home service for verified we provide:in-home defects • manufacturing First-year service for verified manufacturing defects • First-year in-home service for verified Chargeable parts and support beyond year one manufacturing defects Chargeable and supportbybeyond year one • Initial triage parts to be conducted the retailer, to • parts and supportbybeyond year one confirm the issue a manufacturing defect • Chargeable Initial triage to beas conducted the retailer, to confirm the issue as a manufacturing defect • Initial triage to besales conducted No commissions team by the retailer, to the issuesales as a manufacturing defect • confirm No commissions team • No commissions sales team DELIVERY & SUPPLY CHAIN
DELIVERY & SUPPLY CHAIN SOLUTIONS DELIVERY & SUPPLY CHAIN SOLUTIONS We offer flexible supply options to suit your SOLUTIONS business We offer model: flexible supply options to suit your
business model: We offer flexible options to our suituk your • Order from stocksupply and collect from warehouse business model: Order from stock and collect our warehouse uk warehouse • Premium direct delivery in bulkfrom to your • from stock and collect from our warehouse • Order Premium direct delivery in bulk to your warehouse White glove home delivery to your enduk customer via • Premium direct delivery in bulk to your warehouse fleet, available at an additional charge • our White glove home delivery to your end customer via (subject to terms) our fleet, available at an additional charge • White glove home delivery to your end customer via (subject terms) at an additional charge our fleet,to available (subject to terms) INFRASTRUCTURE & SPEED
INFRASTRUCTURE & SPEED Backed by the WS Transportation group, our logistics INFRASTRUCTURE & SPEED and warehousing spans over 1 million sq ft Backed by the WScapability Transportation group, our logistics across multiple ukcapability sites. We spans aim togroup, maintain and warehousing over 1 million sq ft Backed by the WS Transportation our7-day logistics delivery lead times, subject seasonal across multiple ukcapability sites. Weto aim toover maintain 7-day and warehousing spans 1fluctuations million sq ft and demand. delivery lead times, subject seasonal fluctuations across multiple uk sites. Weto aim to maintain 7-day and demand. delivery lead times, subject to seasonal fluctuations and demand.
NEC FURNITURE SHOW NEC FURNITURE SHOW NEC FURNITURE SHOW
JANUARY 18-21 JANUARY 18-21 JOIN US @ STAND 5 - B30 JANUARY 18-21 JOIN US @ STAND 5 - B30 JOIN US @ STAND 5 - B30
INFO@METASOFA.CO.UK | TEL: 02477 299 299 INFO@METASOFA.CO.UK | TEL: 02477 299 299 INFO@METASOFA.CO.UK | TEL: 02477 299 299
194 PRODUCTS TRADE SERVICES
Championing effective retail finance
Image courtsey Shutterstock/DGLimages
“A growing number of “We’ve built our business on one key principle – providing you with the tools you need to compete independent and grow,” Buyline begins. “Our goal is simple – to foster strong, mutually beneficial relationships with and mid-sized our partners. “We firmly believe that by offering flexible payment furniture retailers solutions, businesses can drive higher-value sales and encourage repeat customers. After all, the better you are turning do, the better we do – and that’s a win-win scenario.” Finance options make high-ticket items more to Buyline
Image courtsey Shutterstock/Prostock-studio
“Let’s be clear – offering finance isn’t a luxury any more, it’s a necessity.” Buyline, a retail finance provider with a unique focus on supporting SMEs, says it understands the challenges facing today’s furniture retailers, and offers simple, effective PoS finance solutions to ensure they can seize every opportunity …
affordable and attractive to customers, so offering PoS retail finance options to furniture shoppers can drive sales, attract a broader customer base, enhance customer satisfaction and loyalty, provide a competitive advantage, and create opportunities for upselling and cross-selling, says Buyline. In the world of ecommerce, the evidence is stark, the retail finance specialist explains: “According to industry data, nearly 29% of shoppers abandon their carts simply because flexible payment options aren’t available. On the flip side, retailers who do offer buy-now-pay-later (BNPL) or 0% interest finance have seen conversion rates increase by as much as 40%. “For high-ticket items like furniture, those numbers aren’t just promising – they’re game-changing.” However, Buyline continues, not all PoS finance providers are created equal: “Many businesses in the sector have shared stories of cumbersome onboarding, clunky systems, and poor communication from larger finance institutions.” This is where Buyline seems to be quietly rewriting the script, by offering a service that is both comprehensive and well communicated. In a recent survey of its business partners, it noted that 79% of respondents reported a positive impact on their sales after implementing Buyline’s solutions. “Even more telling,” it adds, “92% said they would recommend Buyline to other businesses, with many citing the ‘human factor’ as a key differentiator.” One partner responded: “The team is friendly and approachable, always helping to resolve any problems that arise.” Another echoed this: “They’re a million miles away
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Image courtsey Shutterstock/Serhii Bobyk
“The system is designed to be fast, clear and intuitive
be the partner that helps them get there. “In today’s increasingly competitive furniture market, customer expectations are evolving faster than ever. A beautiful showroom or website is no longer enough – customers want flexibility at the checkout. “That’s where PoS finance comes in – and, more specifically, why a growing number of independent and mid-sized furniture retailers are turning to Buyline.” To find out more, call Buyline on 03330 230 134 or visit its website. Buyline Ltd is authorised and regulated by the Financial Conduct Authority (FCA). www.buyline.co.uk Image courtsey Shutterstock/ sirtravelalot
from other providers we’ve used in the past.” According to Buyline, this sentiment – praise not just for the product, but for the people behind it – appeared repeatedly across the survey results. Buyline explains: “From onboarding to payout, the system is designed to be fast, clear and intuitive.” As one retailer put it: “Once the application is completed by the customer and Buyline is informed, the funds are released to us without any issues – that’s a great advantage for us.” Importantly, says Buyline, its services are helping businesses grow, not just survive. “Since we signed up with Buyline, our monthly turnover has increased, without a doubt,” noted one long-time partner. Another shared: “Offering finance enables us to complete more sales.” One stated: “Since partnering with Buyline, our written business is on track to grow by 86% YoY.” Beyond functionality, what stands out is the consistency of feedback about the service and support. Buyline says that multiple businesses praised specific team members for their patience, professionalism, and quick responses. “Nothing was too much trouble,” said one retailer. “They walked us through the whole process.” It is not hard to see why furniture retailers – especially those navigating tight margins and rising customer expectations – are embracing this kind of partnership. With streamlined processes, competitive terms, and a focus on relationships, Buyline says it offers more than just a finance tool – it provides a growth strategy. “In a market where differentiation is key, offering simple, trustworthy finance options could be the tipping point between browsing and buying,” it explains. “And for many retailers, Buyline is proving to
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OPTIMUM TIMBER SUPPLIES Optimum Timber Supplies prides itself on delivering top-quality timber products tailored to meet the diverse needs of furniture manufacturers, kitchen fitters and interior designers across the north of England.
Optimum also offers finished dining chairs
www.optimumtimber.co.uk
Established in 2003, the family-run business says it has built a reputation for excellence, offering a comprehensive range of materials to support its clients’ craftsmanship. Optimum Timber Supplies says its extensive selection includes kiln-dried, edge-glued solid wood panels crafted from premium hardwoods and softwoods: “Whether you’re seeking the fine grain of European oak, the versatility of radiata pine, or the lightweight strength of paulownia, our panels provide the perfect foundation for your projects. “In addition to our solid wood panels, we offer a variety of sheet materials such as MDF, moistureresistant MDF, and oak-veneered options, ensuring you have the right materials for every aspect of your work. Our turnings and components, including legs, knobs and cladding, provide the finishing touches needed to complete your designs.” With no MOQ and the flexibility to mix and match products, Optimum caters to both large-scale projects and bespoke requirements, and its dedicated team ensures prompt delivery from its South Yorkshire warehouses, “providing exceptional customer service every step of the way”. The supplier concludes: “Choose Optimum Timber Supplies for materials that embody quality, reliability and craftsmanship. Visit our website to explore our full range of products and services.”
STROOLMOUNT UK www.stroolmount.co.uk
In an industry driven by innovation and craftsmanship, it is often the smallest components that protect the value of the furniture sold – and Stroolmount UK has built its reputation on exactly that principle. For more than two decades, the company has supplied the trade with an extensive range of surfaceprotection solutions that help retailers, manufacturers and installers “keep furniture looking its best for longer”. From high-performance felt pads and floor-saving glides to its well-known Move It and Fix It product lines, Stroolmount continues to offer practical solutions that solve everyday challenges on the shop floor and in customers’ homes. What sets the brand apart is its commitment to reliability – products are designed to be easy to apply, long-lasting, and suitable for a wide range of materials and flooring types. For retailers, Stroolmount’s clear, compact PoS displays drive add-on sales, increasing both customer satisfaction and AOV. Manufacturers also benefit from Stroolmount’s OEM partnerships, ensuring furniture reaches customers protected and ready for use. “In a market where aftercare is increasingly a differentiator, Stroolmount UK provides a simple but essential advantage – safeguarding the quality of the furniture we work so hard to create and sell,” the supplier concludes.
Customers
LOVE
interest free credit
Say goodbye to short term BNPL and sky high interest rates, be flexible and affordable by offering the right finance products for your customers To find out more speak to us on 03330 230 134 or visit our website www.buyline.co.uk
Buyline, the champion of the SME Buyline Ltd is authorised and regulated by the Financial Conduct Authority. Firm Reference Number 805162. However, credit agreements that are interest free and less than twelve months are unregulated. Registered office: B12 Elmbridge Court, Cheltenham Road East, Gloucester, GL3 1JZ
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MPT Group and the rise of smart tufting
“Each tuft is positioned precisely where it should be
“Each tuft is positioned precisely where it should be
In the evolving world of mattress production, automation continues to redefine what is possible – and one such innovation that illustrates this is MPT Group’s AutoTufter, which the machinery specialist says is the world’s only fully automatic mattress tufting machine.
“Mattress tufting, once a slow and intensely manual operation, is now experiencing a technological renaissance,” explains MPT Group’s MD Andrew Trickett. “As consumer demand for higher-quality support systems and luxury finishes increases, manufacturers require equipment that can deliver precision, speed and reliability – and the AutoTufter stands as a testament to how focused engineering can transform a traditional skill into a streamlined, high-performance process.” Historically, he continues, tufting was a craft driven by experienced hands. Workers carefully inserted tufts through thick mattress cores, tying them off to ensure materials remained secure and evenly distributed. But manual tufting introduced two familiar problems – variation and limitation. The speed depended on human stamina, and the quality depended on individual expertise, and for manufacturers attempting to scale production without sacrificing craftsmanship, those constraints became increasingly restrictive. “This is where our AutoTufter makes its strongest impact,” says Andrew. “Designed specifically for both high- and low-volume operations, the machine automates the insertion and securing of tufts with remarkable consistency. Automation means each tuft is positioned precisely where it should be – line after line, mattress after mattress. “And accuracy in tuft placement doesn’t just improve appearance – it ensures long-term structural integrity and performance, particularly in premium tuft-retained models that rely on internal tension rather than adhesives alone.” Efficiency is another defining feature. Andrew says the AutoTufter can process mattresses in a fraction of the time manual crews would require, and faster production cycles enable factories to meet tightening delivery schedules, while reducing the labour costs associated with highly skilled manual tasks. “Instead of a team tethered to one workstation, staff
can oversee multiple units or shift into quality control and finishing roles that add value further down the line,” Andrew explains. “Just as importantly, the AutoTufter supports design flexibility. Modern mattresses come in endless configurations – varying heights, differing fillings, quilted surfaces, decorative finishes and luxury top panels. Our machine adapts, allowing quick parameter adjustments to accommodate diverse models without lengthy downtime, and this adaptability gives manufacturers the freedom to innovate in response to changing market trends – whether in boutique mattress collections or competitively priced mainstream product lines.” Maintenance and support further add to the AutoTufter’s appeal. An automated system is only as valuable as its uptime, says Andrew, and MPT Group has ensured the AutoTufter is a durable, serviceready asset, backed by technical assistance and accessible components. “For manufacturers, this translates into confidence – not just in output, but in long-term operational continuity,” Andrew adds. “In a marketplace where differentiation is key and production efficiency directly influences competitiveness, the AutoTufter offers a strategic advantage. It preserves the traditional purpose of tufting – comfort retention – while elevating the method to match modern manufacturing expectations. “MPT Group’s commitment to automation isn’t about replacing craftsmanship – it’s about ensuring its legacy continues at a scale and standard that meets today’s demands. The AutoTufter proves that innovation in niche industries can be just as impactful – and essential – as the headlines that dominate the broader industrial automation of the mattress industry,” he concludes. www.mptgroup.com
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FIBRELINE www.fibreline-ltd.co.uk
Fibreline believes comfort should never be a compromise, and says that nowhere is that more evident than in its Encore range, which it describes as “a precision-engineered cushion system designed to leave you wanting more”. Offering foam, fibre and feather combinations, Encore promises “exceptional” comfort at scale. “But it’s more than the sum of its materials,” Fibreline explains. “Each cushion is crafted with care and precision to provide a lasting, luxurious sit. “Behind the scenes, the Encore manufacturing process is equally refined. Every cushion is built to exacting standards with calibrated fill weights, ensuring it stays crisp, comfortable, and consistent over time. “What sets Encore apart is its adaptability. Whether you prefer the traditional softness of feather or the enduring resilience of foam, Encore takes centre stage – enhancing the unique characteristics of its chosen filling. “Encore delivers more than comfort – it delivers confidence. Whether you’re launching a flagship range or fine-tuning an existing collection, Encore supports your vision with precision, performance and proven comfort. “Because when your seat feels right, everything else follows. “Think Encore. Then feel the difference.”
LEGGETT & PLATT SPRINGS UK www.beddingcomponents-intl.com
From innovative spring systems to semi-finished foam solutions, integrated supply partner Leggett & Platt Springs UK helps the industry “unlock
performance and productivity”, with advanced capabilities that “enhance product value, streamline operations, and boost financial outcomes”, giving its customers “a distinct market advantage”. With a lean, vertically integrated supply chain and strong customer collaboration, the supplier says it is able to deliver smarter planning, greater efficiency and faster responsiveness across the entire manufacturing journey: “Our UK facility combines scalability with JIT delivery, ensuring flexibility during peak demand while reducing costs and complexity. “Added-value solutions like innerspring and foam combinations simplify logistics, cut transportation and warehousing costs, and improve handling. These semi-finished options can be compressed and rolled for convenience, helping you save time and resources while meeting evolving market needs. “Backed by continuous investment in technology, and award-winning processes, Leggett & Platt provides consistent quality and operational advantages that energise the market and support your success. “Whether you’re looking for innovation, reliability, or a partner who understands your challenges, we’re here to help you stay ahead.” Find out more about the supplier’s capabilities at the BFA Furniture Component Expo, taking place on 11-12th March in Telford.
FA po e B Ex th nt rd at ne elfo ng po | T iti om 026 hib e C , 2 Ex itur 11-12 rn h Fu Marc
Unlock Your Potential Maximise performance and productivity in 2026 with Leggett & Platt Springs UK. From spring innovations to foam solutions, our advanced capabilities enhance product value, optimise operations, and improve financial outcomes. Integrated supply chains and close customer collaboration enable smarter planning, greater efficiency, and faster responsiveness across the entire manufacturing journey.
Let's Talk – Call 01226 707500 or Visit BeddingComponents-intl.com/Contact to connect
© 2026 Leggett & Platt Incorporated
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Remanufacturing waste into opportunity The furniture industry is under increasing pressure to reduce environmental impact while maintaining product quality and commercial performance. As sustainability moves from a ‘nice to have’ to a commercial necessity, Cirtex UK (TA Reborn The Sustainable Manufacturer) is emerging as a key player in solving one of the sector’s most persistent challenges – waste textiles …
“Sustainability should never mean compromise
Cirtex was formed to tackle one of the industry’s most difficult waste streams – post-consumer mattress textiles – and transform it into something valuable. Each year, millions of mattresses reach their end of life (EOL) in the UK alone, generating vast volumes of mixed textile waste that are notoriously difficult and expensive to process. Historically, much of this has been sent to landfill or energy recovery. Reborn offers a different route, based on material recovery, reuse and circular value. The business remanufactures recovered fibres into highperformance nonwoven materials for reuse across furniture, interiors, insulation and acoustic applications. Using advanced fibre processing and nonwoven manufacturing techniques, Cirtex turns recovered wool, cotton, felt and polyester blends into engineered materials built for today’s production environments. “These are not experimental products,” says Cirtex UK director Paul Beckett, “they are scalable, manufacturable and commercially competitive.” Our objective is simple. We take materials that were destined for waste streams and turn them into valuable industrial inputs. Sustainability should never mean compromise – our products have to perform, process and price competitively.” Today, Cirtex materials can be used in: furniture and upholstery padding; comfort and support layers; insulation and sound-damping products; structural overlays and protection layers; and bespoke fibre solutions for OEMs. All manufacturing is based in the UK, giving customers supply chain security, short lead times and technical support at source – all of which are growing priorities as global logistics and imported raw material prices remain volatile, says Paul. Cirtex also works closely with Reborn, one of the UK’s leading mattress recycling operations, providing a transparent feedstock pipeline from recovery through to remanufacture. This allows genuine traceability, carbon measurement and landfill diversion reporting – key requirements for manufacturers now measuring environmental performance as closely as margin, Paul explains. “Furniture manufacturers increasingly want to know not just where materials come from, but what they
were before,” he adds. “Circularity isn’t a marketing phrase. It’s an operational discipline. And we’re building the infrastructure to make it real.” Paul’s journey into circular manufacturing began more than 20 years ago, starting with an engineering apprenticeship at the Silentnight Group’s fillings division. Working across machining, fabrication, maintenance and product development, he gained a deep technical understanding of fibre systems, fillings and manufacturing processes The industry was already quietly circular back then, he says – mattress fillings made from reclaimed clothing fibres, shoddy and jute, long before sustainability became a buzzword. Later came polyester systems, automation and lean manufacturing – skills that now sit at the heart of Cirtex and Reborn. “After decades in manufacturing, I didn’t expect to come full circle,” Paul reflects. “But now I get to apply everything I learned – this time to the most urgent waste stream our industry faces, EOL mattresses.” Reborn Nonwoven Wadding is manufactured entirely from post-consumer mattress textiles and recovered production waste. According to Paul, it delivers: up to 63% lower carbon footprint versus virgin polyester; up to 14kg CO₂e saved per unit; fully reclaimable and remanufacturable design; predictable, competitive pricing unaffected by oil markets; EPR-ready construction and disassembly; and proven performance and compliance readiness. Manufactured via a low-energy, dry-laid process with advanced contamination control and thermal bonding, the material delivers consistent structure, hygiene, durability and strength, says Paul, making circularity a production-ready reality, not a compromise. “This isn’t theory,” he states, “it’s live manufacturing. Engineered circularity at scale.” As legislation tightens and customers demand proof, not promises, Paul believes circular materials will rapidly become the industry norm. “For those ready to adapt, the opportunity is clear,” he concludes. “Waste is no longer a cost. It’s a resource.” www.reborn-products.com
Turning Textile Waste into the Future of Furniture High-performance circular materials made from post-consumer mattress and textile waste
Cirtex UK Ltd, trading as Reborn-The Sustainable Manufacturer is redefining sustainability in furniture manufacturing. We convert post-consumer mattress textiles and recovered fibre waste into premium nonwoven materials for use in furniture padding, comfort layers, insulation, acoustic products and interior applications. By transforming difficult-to-recycle waste streams into high-value, functional materials, Reborn helps manufacturers dramatically reduce landfill dependence, lower carbon impact, and strengthen ESG performance – without compromising quality or consistency. Our advanced UK remanufacturing facilities deliver: • Circular nonwoven comfort layers • Insulation and sound-damping materials • Furniture-grade padding and overlays • Bespoke fibre blends and thicknesses • Reliable, scalable UK supply Sustainable sourcing. Traceable processes. Manufacturable results. Cirtex exists to close the loop on textiles and give waste a second life – at industrial scale.
Partner with the circular supply chain.
Email: info@reborn-products.com | Tel: 07947 704111 Circular Materials | UK Manufacture | Real Recycling
204 OPINION
Your book cover is being judged Image courtesy Shutterstock/NinaKulagina
First impressions are crucial – and this holds true for retail brands as much as bestselling novels, says business growth and development consultant Gordon Hecht, writing for US trade magazine Your Source News … By Gordon Hecht
Whether you are in sales, marketing or operations, you need to keep up with the latest trends and sharpen your skills. That often comes from continuing education and training. It’s also true for us industry columnists. I took some of my own advice and joined a community writer’s group. All members are encouraged to share their written stories. The second part is listening to the other authors’ critiques. It’s all designed to help us improve the content we provide. Included at every meeting is learning about the business side of writing. Getting published, marketing a book, scheduling productive time at bookfairs and more. This week’s meeting featured training on the importance of getting a great book cover. The truth is that the book-buying public will make their decision on whether to consider a purchase within five seconds of viewing a cover. Reviews, sample chapters and prices won’t even be in the mix unless a cover tells a story. Investing and designing the ultimate jacket cover will decide an author’s commercial success. Your shop has several book covers. Your website, store front and advertisements tell your tale. But your story will never be read unless the initial impact is
visually desirable. I learned several valuable lessons about book covers. See if these apply to your business. There are thousands of choices: Check out any bookseller’s website. Start with Amazon. Click on any genre and watch all the titles and covers appear on your screen. No matter the quantity of choices, fewer than 5% of authors see a profit from their writing. In the US, shoppers can choose from over 750 brands of mattresses. Like literature, the market is dominated by less than a dozen name brands. No matter which line you sell, it’s incumbent upon you to showcase the brands that you sell in the highest quality fashion possible. Think about the 30-second elevator pitch to tell your story. Now divide that by one-third. Use the 10 seconds you have online and in-store to make your best pitch. Genres of a feather stick together: Take another look at Amazon. It seems that book covers of each category of literature share similar images and fonts. Check out period romance novels and you’re sure to see a shirtless man next to a bare-shouldered woman lovingly gazing at him. Search out time-travel novels. If the story is in the
“Your website, store front and advertisements tell your tale. But your story will never be read unless the initial impact is visually desirable
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future, then you’ll see block letter fonts. Travelling backward? The title will be in a gothic semi-script. Science fiction features deep purples and blues. There’s a simple reason for this. The style, font and imagery are signals to potential readers telling them, “This story is for you.” The images, fonts, and products pictured on your website’s homepage are visual cues to your shoppers too. A homepage for a deep-discount store needs to look different from the homepage for a high-end retailer. Stores featuring complete white-glove service should convey that message differently than creditoriented retailers. Wanna check if you are conveying the right message? Check out websites for hotels, restaurants, clothing retailers and jewellery stores. Think of the brands with similar target markets to your shop. Note the fonts, images and price points they have on their homepage. Don’t go cheap: The speaker at our writer’s group talked about all the ways to get a book cover designed. If you have access to an AI programme, you could get it done for no cost. There are websites with pre-made book covers. For less than a $100, an author can choose a book jacket ‘off the rack’ and have their title and name added. Writers can also go big budget and invest $500 or more for a custom cover. Here’s the difference. AI is okay if you want to sell your book to neighbours and friends. The artwork will be flat, and while serviceable, it’s not compelling.
The pre-mades are fairly well done, but it’s like buying a suit and having alterations to make it fit. Custom covers are the bespoke version, created by a real professional that understands what is needed for commercial success. Consider this when getting your website homepage updated. It’s like choosing what to wear for an initial job interview. Show up sloppy and you’ll get ghosted. Step it up and you’ll get a nice rejection letter. Invest in dressing for success and watch the offers coming in. Share your vision: You can help your web designer by providing bullet points about your business. Who you serve, what you promise to deliver, and your products and people. Ultimately, let them use their creativity, talents and business savvy to deliver the images that will drive attention. Who’s the boss? What’s the best look for your homepage? It’s up to your potential shoppers to decide. Chances are good that your marketing team, boardroom and VPs have less knowledge on top-quality magnetic websites than the experienced designer that you hired. Go with the professional. If your team disagrees, we can meet at Cracker Barrel to discuss it.
“A homepage for a deepdiscount store needs to look different from a high-end retailer’s
This article was originally published by Your Source News. Gordon can be reached at gordon.hecht@aol.com.
Great decor, terrible mattress Airbnb owners – your guests’ quality night’s sleep should be your top priority, says Steve Pickering, the ‘unorthodox’ CEO of independent bed retail chain Sussex Beds. So why skimp on the mattresses? By Steve Pickering
I’ve stayed in countless Airbnbs with stunning views, Instagramworthy decor, charming balconies and captivating artwork. Yet so many have truly dreadful mattresses. Here’s a perfect example. Last year, my friends and I escaped to a gorgeous modern cottage in York, but by trip’s end, we were all desperately counting down the hours until we could return to our own beds. That’s what we’ll remember about an otherwise flawless property. Yes, I’m probably more mattress-obsessed than most
(occupational hazard of being in the industry), but I believe many Airbnb owners lose sight of their fundamental purpose – providing a place where guests can sleep deeply and wake refreshed. The same applies to countless hotels, frankly. Here’s the broader lesson – never lose sight of your core purpose. It’s easy to get caught up in aesthetic details and forget what truly matters to your customers. The real question is, what will your guests remember most about their stay? That said, York and the
surrounding area were fantastic – we had a wonderful time exploring, eating and laughing. We even discovered a charming village that shares my name, Pickering. Clearly, I’m destined to return. What’s your industry’s equivalent of ‘great decor, terrible mattress’? Where do businesses get distracted by the flashy stuff and miss the fundamentals? Discover more of Steve’s thoughts at www.linkedin.com/ in/steve-pickering-unorthodoxceo/ or listen to his podcast, An Unorthodox CEO
“It’s easy to get caught up in aesthetic details and forget what truly matters to your customers
206 OPINION
Redefining retail in the age of technology In this month’s extract from her new book The Science of Shopping, consumer expert Kate Hardcastle explains the advantages physical stores have over their online counterparts – and how brands that embrace the strengths of both channels stand the best chance of coming out on top … By Kate Hardcastle
The power of physical retail spaces lies in their ability to create an emotional connection that extends beyond the product. Despite the rise of ecommerce, consumers continue to crave tactile, immersive experiences that online shopping alone cannot fulfil. Physical stores remain a vital part of the retail ecosystem, offering opportunities for discovery, interaction and connection. However, the role of these spaces has shifted. It’s no longer enough to simply present products – retailers must now craft environments that invite consumers to stay, explore and engage. Today’s shoppers are seeking more than transactions – they want meaningful experiences that align with their values and needs. This evolution is a testament to the enduring importance of bricks-and-mortar stores, not as standalone entities but as critical anchors in an omnichannel strategy. The new rules of physical retail are: Interactive, experience-rich spaces: Modern stores are no longer places to simply browse and buy – they are destinations. Retailers are redesigning spaces to offer workshops, product demonstrations and sensory experiences that make shopping memorable. By creating environments that encourage exploration and interaction, brands can build emotional connections that drive long-term loyalty. Omnichannel integration as a competitive edge: Leading retailers like Walmart have demonstrated the value of using physical stores as part of a larger omnichannel strategy. Services such as BOPIS seamlessly blend digital convenience with physical interaction, meeting consumer demands for flexibility and immediacy. This approach also brings customers into stores, creating opportunities for additional purchases and deeper engagement. Personalisation through data insights: Incorporating digital tools like PoS systems and customer data platforms allows retailers to tailor in-store experiences to individual preferences. By understanding consumer habits and needs, brands can provide personalised product suggestions, customised promotions and unique in-store events. These personalised touches transform the store visit into a curated experience that feels relevant and rewarding to the shopper.
Interactive point-of-purchase (PoP) displays: PoP displays are becoming increasingly dynamic, integrating digital screens, augmented reality (AR) and interactive features that capture attention and spark curiosity. These displays allow consumers to engage with products in ways that mimic the convenience of online shopping, while delivering the sensory satisfaction of in-person exploration. Physical stores as omnichannel anchors: In a digitally dominated world, physical stores play a pivotal role in providing tangible brand experiences. They serve as the heart of omnichannel strategies, offering spaces where customers can see, feel and connect with products and services in real time. By integrating traditional layouts with innovative technology, retailers can create environments that feel both familiar and forward-thinking, ensuring that physical spaces remain indispensable. The future of physical retail Physical stores are not relics of the past, but opportunities for innovation. By reimagining these spaces as hubs for connection, discovery and engagement, retailers can deliver something ecommerce cannot fully replicate – an emotional, sensory experience that resonates with the consumer. As retail continues to evolve, the most successful brands will be those that understand the consumer’s desire for balance – the convenience of digital with the richness of physical. Stores that embrace this duality will not only remain relevant but will thrive, providing the kinds of experiences that turn shoppers into loyal advocates. The transformation of physical retail spaces represents an exciting moment for the industry, and a chance to deliver what consumers truly want – memorable, meaningful experiences. By embracing innovation while staying true to the human side of shopping, retailers can ensure their stores remain vibrant, valuable and central to the future of retail. Excerpt from The Science of Shopping, courtesy Kogan Page. To buy a discounted copy, visit bit.ly/3Jo5xQb and enter code KOGANPAGE25 at checkout.
“As retail continues to evolve, the most successful brands will be those that understand the consumer’s desire for balance
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208 OPINION
The silence that sours the sale No matter the furniture’s quality, poor aftersales service delivery can ruin the whole buying experience – so why do so many of the biggest retailers drop the ball, and how can they do it better? Noah Redwood, luxury lifestyle content creator at US luxury furniture retailer, Modern Loft, reveals what 4,308 customer reviews says about this avoidable weakness … By Noah Redwood
There’s a kind of hush that follows a luxury purchase. At first, it feels right. The order is placed. The space is cleared. You stand in the doorway imagining where the piece will live, how the light will hit the marble or the leather or the lacquered wood. There’s a moment of anticipation, not just for the furniture, but for the transformation it promises. That something in your home is about to feel more like you. But in far too many cases, that hush becomes a void. The tracking link stops updating. The email goes unanswered. The call drops, or worse, gets looped into an automated purgatory of options that lead nowhere. And in that silence, something precious evaporates – trust. At Modern Loft, we wanted to understand this breakdown, not just anecdotally, but analytically. So we studied 4,308 verified Google reviews across 15 of the biggest names in luxury and design furniture, from Restoration Hardware and West Elm to Design Within Reach, Room & Board and Perigold. These reviews, posted between January 2023 and October 2025, tell a story the industry isn’t proud of, but one it needs to hear. We weren’t trying to judge the furniture. In fact, the furniture is often stunning. ‘Beautiful’, ‘well made’, ‘impeccable quality’. Those words echoed through the data 687 times, even in reviews that ended with a refund request. What we were listening for were the fractures. The moments where the luxury promise faltered, not in craftsmanship, but in care. What 4,308 reviews told us (that showrooms won’t) We filtered thousands of reviews for clarity and substance, then organised the complaints by theme. Not every review was scathing. Many were thoughtful, even gracious. But when frustration appeared, it was startlingly consistent. Here’s how the pain points stacked up: customer service issues – 1,487 mentions; refund or return problems – 313 mentions; shipping delays and backorders – 299 mentions; damaged or defective items –152 mentions; payment or pricing issues – 178 mentions; and misleading product descriptions or errors – 38 mentions. And here’s the real kicker – most of these complaints had nothing to do with the furniture itself. They were about what happened, or didn’t, once the purchase was made. As we combed through these reviews, certain words kept showing up. Not technical terms or product names, but emotional detonators. Tiny, charged words that carried a surprising amount of weight. We started calling them The Four Words of Fury.
The Four Words of Fury They’re short. Sharp. Common. And they tell you almost everything you need to know about why people felt let down – rude, ignored, delayed and broken. Let’s pause for a moment. The word ‘rude’ appeared in nearly one in three negative reviews. ‘Ignored’ wasn’t far behind. Not ‘misplaced’ or ‘overlooked’, but ignored. Deliberate. Wounding. It’s not the item arriving late that stings the most. It’s the fact that no-one told them it would. And the word ‘manager’? It showed up 62 times, and rarely with respect. More often, it was used sarcastically. “Asked for a manager. Was told they’d ‘call back’. They didn’t.” “The manager was just as dismissive as the rep.” “Guess the manager was out to lunch... forever.” People aren’t invoking a manager for solutions anymore. They’re invoking them as a punchline. The very symbol of customer support has become, in many reviews, a symbol of surrender. Waiting isn’t just inconvenient, it’s personal In luxury, time should feel intentional. But across thousands of reviews, customers weren’t just frustrated by delays. They were stung by silence. ‘Waited’, ‘still’ and ‘delayed’ weren’t about logistics. They were about trust breaking down. “Waited two months. No updates.” “Delivery delayed three times. I had to ask.” They didn’t mind waiting. They minded feeling forgotten. What needs to change (now) Here’s what customers are clearly asking for, and what too many brands still miss: Don’t make empty promises. If you say you’ll follow up, do it. Ghosting isn’t a glitch. It’s a dealbreaker. Speak first. If there’s a delay, say so. Don’t make people beg for clarity. Design the service, too. The product doesn’t end at delivery. Service is part of what they paid for. People aren’t just buying furniture. They’re buying a feeling of being seen, supported and respected. The follow-through matters just as much as the aesthetic, because luxury should never come with silence. www.modernloftinteriors.com
“Most of these complaints had nothing to do with the furniture itself
PARTNER COMMENT OPINION 209
THE FURNITURE MAKERS’ COMPANY
Why I’m proud to be a member As well as opportunities to give back to the industry, membership of The Furniture Makers’ Company – the City of London livery company and charity for the furnishing industry – brings a host of benefits, explains its senior warden and membership cochairman, Jessica Alexander … By Jessica Alexander
When I first joined The Furniture Makers’ Company (then the Worshipful Company of Furniture Makers) over 20 years ago, little did I know that a whole new world would open up before me. It wouldn’t be exaggerating to say that becoming a member has been one of the most meaningful and rewarding things I have done throughout my almost-50 years in the industry. If you are active in the furniture industry, you may well have been asked to put your hand in your pocket on more than one occasion to support the Company, which has been the industry’s only charity since 2013, when it merged with the Furnishing Industry Trust, formerly FTBA. But joining the Company is a whole other level and brings with it so much more than just a sense of temporary satisfaction from an occasional donation or attendance at a fundraising event. So, over and above that warm fuzzy feeling of doing good, what else do you get from becoming a member? A unique platform for personal and professional growth If you get involved, join committees and come to events, you’ll get access to an unparalleled network of peers, leaders and innovators. Whether you work in design, manufacturing, retail, upholstery, craft, education or supply chains, the livery brings together professionals from every corner of the industry – the only organisation to do so. This creates opportunities for collaboration, mentorship and knowledge exchange that rarely exist elsewhere in such a concentrated and supportive form. Get connected The livery acts as a powerful voice for the industry, promoting high standards, celebrating craftmanship and advocating for skills development. As a member you become part of this collective effort. Engaging in networking events, lectures, factory visits – both in London or around the country (thanks to the efforts of our regional committees) – keeps you informed about market trends, sustainability initiatives, manufacturing innovations and policy developments that shape
the UK furniture and furnishings landscape. Staying connected in this way can help you broaden your expertise, spark new ideas and stay competitive in an evolving marketplace. Have a positive lasting impact on future generations One of the livery’s most crucial charitable roles is nurturing future talent and raising the profile of the British furniture trade. There are plenty of initiatives aimed at helping students, apprentices and early-career professionals, ranging from awards programmes to educational outreach and the amazing annual New Makers Exhibition for schools and colleges. Join a community that will enrich your life Becoming a member also brings with it a strong sense of heritage, purpose and community. The organisation’s long-standing tradition of fellowship – rooted in centuries of livery movement history – offers something deeper than a typical trade association. Members join a community built on shared values – integrity, education and a commitment to strengthening the industry for future generations. This spirit of camaraderie is reinforced through social events, formal dinners and charitable fundraising that brings together members in meaningful ways. And they are really enjoyable and fun too! For people working in the UK furniture and furnishings sector, I think the case for joining is compelling. Whether you’re new to the industry, mid-career or, like me, an industry ‘lifer’; whether you’re seeking professional development, better industry insight, new relationships or a way to give back, the community offers an inclusive and unique environment to achieve these goals. It connects individuals not just to each other but to the wider story of the British furniture and furnishings industry – its traditions, innovations and aspirations. And perhaps most important of all, none of it would happen without members. www.furnituremakers.org.uk
INDUSTRY PARTNERS
“Over and above that warm fuzzy feeling of doing good, what else do you get from becoming a member?
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Young Furniture Makers exhibition.
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210 OPINION FEEDBACK
THIS MONTH, WE’RE ASKING …
What lesson can our trade learn from another industry? To stop the endless sale, promotion, sale, promotion path of brand-degrading behaviour and focus on the long term by developing community engagement and creating outstanding experiences. There’s not one industry that does this well, but companies such as Apple, Disney, Starbucks, Nordstrom, Amazon, Emirates … Jan Duckworth (Cox & Cox)
From tech – stop blaming external forces for failure. Pivot faster, test smarter, keep iterating Clare Bailey (Retail Champion)
One area that continually frustrates me is the slow lead times for new display models we see at shows to reach our stores. Choosing models in January and not getting them onto floors until May or June is just not good enough. In consumer electronics, new models (phones, TVs etc) are launched one day and available to the consumer the next. While that is unrealistic for furniture, we have a long way to go to become more reactionary and responsive to consumers’ changing tastes
There’s no one lesson. There are opportunities to learn all around us, but you have to be open and willing to listen. Many businesses are too insular and don’t look far enough for ideas and innovation, even within their own teams Andy Stockwell (Improve Retail)
FMCG deliveries seem to nail prompt and efficient packaging turnaround, from pallets to trays and crates, takebacks on outers and sleeves, etc. With collective thinking, there must a way to have some form of circular/ reusable packaging system for furniture Ian Priestley (Furntech)
The tech industry has mastered the art of iteration – launching, learning, and refining quickly. In retail, we sometimes wait for perfection before making a change. We could benefit from embracing a more agile mindset – test ideas, measure impact, adjust fast Steve Pickering (Sussex Beds)
Peter Harding (Fairway Furniture)
We really do lack a sense of innovation – our mattresses today are not that dissimilar to 10 years ago
Smile and greet your customers like a good restaurant front of house Bernard Eaton (Greenwood Retail)
Steve Adams (Mattress Online)
Supplier data management Wayne Robbins (Iconography)
Treating customers like they are the only thing that matters – great restaurants do this brilliantly
Be better at compliance – don’t wait to find out if it was right. The aerospace industry can’t afford that privilege, so make compliance and safety top priorities. The domestic furniture industry should strive to be better than all of the importers, and not de-prioritise due to cost issues
Greg Suthern (100% Comfort)
I spend a lot of time around the music industry. It is much more relaxed, and feels like being different is more important than being perfect Paul Groves (sales agent)
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