Furniture News 424

#424 January 2025 www.furniturenews.net

ABOVE AND BEYOND

Dream big with Carpe Diem Beds

JANUARY FURNITURE SHOW | INDX FURNITURE SPRING FAIR | TREND FORECAST 2025-26 BEDROOM | LIVING | DINING | TRADE SERVICES BUYING GROUPS & ASSOCIATIONS

PILLOW FLIGHT 100% Comfort lifts off Exploring the industry’s ethnic diversity Reimagining retail with Kate Hardcastle

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3

Editor's comment Paul Farley Editor-in-chief

01424 776101 paul@gearingmediagroup.com @FurnitureNewsED @Furniture News www.furniturenews.net

“Change is inevitable – and some of the most important changes are ours to make Here we are, a quarter-century into the new millennium, with another bumper January edition bursting with insights and products!

A new year brings new rules, and new players. One of the best parts of my job is having the chance to interrogate some of the industry’s keenest minds, and you don’t get much keener than those behind our lead story. Triple-threat bedding venture 100% Comfort is the brainchild of Mike Clare, Greg Suthern and Nick Worthington, who have each been instrumental in defining our furniture retail landscape. From p12, our exclusive interview reveals the conception of their bold new enterprise (rest assured, contrary to the photo, they’re not here to beat the stuffing out of the competition!).

For those looking for a better understanding of retail’s new playbook, customer champion Kate Hardcastle returns to our pages this month to share her vision of the sector’s future. Drawing on her experience in the trade, Kate suggests how furniture businesses might keep pace in a post-pandemic environment of high expectations and digital demand (from p26).

And we’ve more future gazing from p170, as a host of top analysts and tastemakers from retail and beyond share their predictions of which colour, material and style trends will dominate furnishings in 2025-26.

Whether it’s fresh financial pressures or evolving customer behaviour, change is inevitable – and some of the most important changes are ours to make. From p32, Furniture News is delving into the drive to greater Diversity and Inclusion (D&I), in a special look at the role ethnic minorities play in the UK furniture workforce. With viewpoints from some of the people and projects helping lead the charge across retail and manufacture, our report outlines the barriers and benefits a business should consider when striving to better reflect the diversity of its audience.

Change aside, it’s great to see so many of the season’s tried-and-tested fixtures back with a bang.

Take a look at our INDX Furniture and Spring Fair previews (from pages 66 and 74 respectively) before immersing yourself in our huge January Furniture Show feature, starting on p84. We’ll see you there on stand 5-A30 – and don’t forget to visit the Social Studio on Sunday evening to find out who’s won The Furniture Awards 2025.

Other highlights this month include personal updates from the likes of Qualita (p96), Rauch (p70), Claimlane (p142) and Kyoto (p138), retail sales tips from our regular columnists (from p224), the story behind Carpe Diem Beds’ classy cover shot (p92), and suggestions of where the industry’s biggest disconnect lies (p234).

So, here you have it – the definitive publication for a defining month of business. Whether you’re riding the waves of change or charting your own course in 2025, we hope you enjoy the read. Here’s to a successful new year.

Paul Farley

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#424 January 2025 www.furniturenews.net

Contents ABOVE AND BEYOND

12

7

NEWS

12 12 26 32 44 46

INSIGHT 100% Comfort Kate Hardcastle Ethnic diversity Forte Getting personal

50 66 74

EVENTS INDX Furniture Spring Fair

84 92 112 118 138

JANUARY FURNITURE SHOW Hall 1 Hall 2 Hall 4 Hall 5

Dream big with Carpe Diem Beds

PILLOW FLIGHT 100% Comfort lifts off

JANUARY FURNITURE SHOW | INDX FURNITURE SPRING FAIR | TREND FORECAST 2025-26 BEDROOM | LIVING | DINING | TRADE SERVICES BUYING GROUPS & ASSOCIATIONS

Exploring the industry’s ethnic diversity Reimagining retail with Kate Hardcastle

FN424_A PF.indd 1

17/12/2024 21:18

COVER FEATURE

92 CARPE DIEM BEDS

EDITORIAL EDITOR-IN-CHIEF Paul Farley 01424 776101 paul@gearingmediagroup.com X @FurnitureNewsED SALES SALES AND MARKETING DIRECTOR (FURNITURE NEWS PORTFOLIO) Sam Horscroft 07764 650655 sam@gearingmediagroup.com X @FurnitureNewsAD ADVERTISING MANAGER FURNITURE NEWS IMEA REGION Caroline Littler 07861 231461 caroline@gearingmediagroup.com OVERSEAS AGENT Casey Loo (Asia) +65 973 00123 (WhatsApp) casey@apsmediagroup.com

Mike Clare 100% Comfort

26

Kate Hardcastle The Customer Whisperer

36

PRODUCTION PRODUCTION MANAGER James Ash james@gearingmediagroup.com DIGITAL MANAGER Nyall McCurrach nyall@gearingmediagroup.com COPY ADMINISTRATOR Steve Merrick 01424 776108 production@gearingmediagroup.com

Fara Butt Shire Beds

176

ACCOUNTS ACCOUNTS/GENERAL MANAGER Wendy Williams 01424 817433 wendy@gearingmediagroup.com

224 OPINION 224 Sharpening the old saw 226 Prioritise AOV to instantly build revenue 228 Google Shopping – five common mistakes 233 Partner comment 234 Feedback

CHAIRMAN Nigel Gearing SUBSCRIPTIONS (UK-£65, Europe-£85, RoW-£95) subscriptions@gearingmediagroup.com REPRO, PRINT AND DISTRIBUTION Stephens & George GEARING MEDIA GROUP LTD 4 Red Barn Mews, High Street Battle, East Sussex TN33 0AG ISSN No: 1475 - 3731 © Gearing Media Group Ltd 2025 WWW.FURNITURENEWS.NET

170 PRODUCTS 170 Trend forecast 2025-26 184 Jean-Philippe Clark’s Little Cabinet with a View 194 Dining 196 Bedroom 208 Living 210 Trade services 220 Buying groups and associations

Daniela Venturini Wayfair Europe

GENERAL INFORMATION No part of this publication may be reproduced without the specific prior written agreement of the Publisher and may not be stored on any type of retrieval system. Furniture News/ Gearing Media Group Ltd accepts no responsibility for variations in colour reproduction. Special colours (Pantone etc) can be catered for with prior arrangement. Some elements of the editorial content in this publication are submitted by the trade, however, all efforts are made to ensure that the editorial remains true to fact and unbiased. Monies may have been accepted to offset the costs of colour reproduction. Gearing Media Group Ltd reserves the right to alter without prior notice any content other than customers’ advertisements. No correspondence will be entered into regarding altered or adjusted editorial content.

The editor’s decision is final. All material submitted for inclusion in Furniture News is done so entirely at the owner’s risk and no responsibility is accepted for the safekeeping or return thereof. Advertiser information is reproduced in good faith and Gearing Media Group accepts no responsibility in respect of adverts appearing in the magazine, and the magazines expressed do not necessarily reflect the publisher’s views.

The Publisher accepts no liability for any loss arising from an advertisement’s late or non-appearance.

NEWS 7

Leekes Retail & Leisure Group has announced another year of strong profitability, with EBITDA at £6m and a PBT and exceptional items of £3.1m for the year ended 31st March 2024

Tempur’s area manager for Scotland and Ireland for the past 19 years, Andrew Soutar, passed away in November following a a battle with cancer

Bensons for Beds opened a new 3760ft2 store in Derry on 6th December, on Crescent Link Retail Park. The move follows the brand’s four-year absence from Northern Ireland, and follows the opening of a Belfast store in November

The British Furniture Association (BFA) is reminding its members to enter the Future of Furniture Awards by 17th January

Furniture Village has scooped two award wins at The Best Companies Awards 2024. The business was named Retail’s Best Company to Work For, and ranked in the top five Best Large Companies to Work For

Simba Sleep has become a corporate member of The Furniture Makers’ Company

Bodyease has acquired the UK licence for Mammoth mattresses and bedding from owner Blue Dragon Assets. The licence had previously been awarded to Dura Beds, but due to the distribution of Mammoth licences across other product categories, Dura chose not to proceed with the agreement

READ MORE ONLINE AT WWW.FURNITURENEWS.NET

JYSK reports record-breaking turnover JYSK has revealed a record-breaking turnover of €120m (up 13.6% YoY) for Ireland and the UK in 2023/24, alongside strong global results. Customer growth increased more than +20% YoY with an increase of 400,000 customers, taking the total to almost 2.5 million shoppers in the last year.

JYSK continues to have strong development in the indoor furniture and homeware and textiles categories, while also seeing increase in sleepware.

During the fiscal year, JYSK celebrated five new openings across the territory, creating 50 new jobs, and strengthening the store network in each market continues.

Country director for JYSK UK and Ireland, Roni Tuominen (pictured), says: “I’m very pleased with the increased customer growth achieved during FY24, which clearly shows that our proposition and offering continues to appeal to new customers in both markets.

“Although global uncertainties and unrest continued during the financial year 2023/24 (FY24), we invested in lowering our already-competitive prices on over half of our popular quality products and included even more products in our popular ‘Everyday Low Price’ assortment. This resulted in significant increase in the number of units sold.”

JYSK plans to open eight new stores in Ireland during FY25, and, to further support online growth in both markets, the retailer has invested in a local ‘dark store’ warehouse in Dublin which promises to help significantly reduce delivery times to customers, thanks to localised logistical support.

Roni continues: “The UK and Ireland markets are some of the highest-performing across JYSK for online sales shares, so we want to bring an even greater offer with shorter delivery times and a bigger assortment to our customers. This will not only help us attract new customers and continue expansion but provide a more seamless experience.”

To streamline the teams further, the JYSK HQ office will also relocate to the dark store site, housing all teams together.

DFS Group consolidates brand leadership DFS Group has announced leadership changes to “strengthen its group operations team”, bringing DFS and Sofology together under one management team.

Nick Smith will become DFS Group chief customer and commercial officer, taking on the responsibility of Sofology alongside his existing responsibilities for DFS. Supporting Nick in his new role, Arron Burton will become group commercial director, James Brewer will become group marketing director, and Graham Mould will become group customer operations director. These roles will join the already-established group leaders of HR, IT, finance and distribution teams to bolster “a vastly experienced” group operations leadership team.

Concurrently, Sofology’s MD Emma Dinnis, director of customer operations Adam Smith and brand director Jan Duckworth left the business at the end of December.

Tim Stacey, group CEO, comments: “By bringing DFS and Sofology together under one management team we will create a more simplified structure, enabling us to focus on our strategic priorities, fully unlock group efficiencies, and create a stronger business for the future. I would like to thank Emma, Adam and Jan for their important contribution to making Sofology what it is today, and wish them all the best for the future.”

The transition to the new leadership structure will take full effect on 1st January.

Iconography strengthens team Ecommerce and retail management software provider Iconography has announced the addition of well-known furniture industry retail specialist, Chris Bland, to its expanding team.

Chris has been working with Iconography for a number of years in a consultative capacity, sharing his experience of working in furniture retail and furniture industry retail software, helping Iconography’s team shape, scope

and develop its award-winning OMNIS Unified Commerce retailing platform.

“OMNIS has now been successfully sold and installed in a number of furniture retailers across the UK and Republic of Ireland, and we look forward to talking to existing clients and new retailers throughout 2025,” states the software specialist. “We will be at the January Furniture Show, in Hall 1 on stand G25 – ready to

talk to retailers who are keen to move their businesses forward and explore using more efficient software to run all aspects of their online and in-store operations.”

8 NEWS

HSL’s disruptor brand launches in Liverpool HSL has chosen Racecourse Retail Park in Liverpool for the location of its first UK store dedicated to new furniture and lifestyle brand, LIVHOME. It says the new concept promises to “disrupt the industry, making it easy for consumers to find great-quality furniture that balances comfort and functionality with modern styling”.

Utilising the business’ ergonomic expertise, the team has curated an interior design-led collection it says is aspirational and accessible. The Aintree flagship showroom features British-manufactured statement upholstery and beds, along with additional collections from partners including Nicoletti, Himolla, HSL, Hypnos, Harrison Spinks and Stressless, and will be the only store outside London to stock Carpe Diem Beds’ full collection.

HSL commercial director Leanne Eastwood says: “Over time, both product design and service in the

furniture market have become mundane, mediocre and confusing for customers who are increasingly concerned about making mistakes with high-value purchases. We know good furniture, and aim to provide a fresh approach for design-orientated consumers looking for furniture and lifestyle products that make them feel as good as they look.”

HSL plans to roll out the concept to more UK cities over the next 2-5 years.

Koelnmesse outlines imm cologne’s new future From January 2026, imm cologne will be hosted as an annual event aimed at the consumer-oriented market segment, with “a refined and focused trade fair concept”, reveals organiser Koelnmesse.

“To cater for the brand and premium segment, the new event format interior design days cologne (idd cologne) will be launched in October 2025.

Its concept is carefully tailored to the specific market requirements of this segment. Developed in close collaboration with the furniture industry, the future duo of imm cologne and idd cologne is Koelnmesse’s response to the need to adapt traditional trade fairs to current market conditions with a flexible strategy.”

The news follows Koelnmesse’s decision to cancel imm cologne’s 2025 edition. “Its broad product range, covering the entry-level price point through to premium collections, had become increasingly challenging in recent years due to the considerable differences between exhibitors’ and visitors’ needs,” Koelnmesse explains. “This meant that their requirements could no longer be effectively met with a single trade fair format.”

Debuting on 26-29th October this year, the newformat idd cologne aims to set new standards for premium brands in the residential and hospitality interiors segments, while the concept for imm cologne has been completely redefined, explains the German exhibition organiser: “The long-standing trade fair will focus on the consumer-oriented interior design segment, showcasing in-demand, market-ready product trends for all areas of home living.

“This will make imm cologne even more specifically aimed at the international furniture trade, including furniture retail chains, purchasing associations, online retailers and marketers as well as further categories of trade visitors from the interiors industry, all of whom appeal to a broad customer base. “imm cologne will remain an annual event hosted in January, making it the perfect start to the new interior design year.”

Future editions will be condensed into four days, and the first fair in the new format will run from 20th23rd January 2026.

Furniture Makers admits new members A record 14 corporate liverymen were part of an intake of 18 members admitted to The Furniture Makers’ Company at a ceremony at Furniture Makers’ Hall last month.

The new corporate liverymen are: David Walker, FD, Designer Contracts; Louise Walters, commercial director, Designer Contracts; John Clark, MD – residential sales, Headlam Group; Clare Moore, chief people and sustainability officer, Headlam Group; Gary Cohen, group FD, Hypnos; Stephanie Yule, people and customer experience director, Hypnos Beds; Neil Clark, GM, Sealy; Nicholas Pink, COO, Simba Sleep; Paul Blunden,

CFO, Simba Sleep; Mike Storey, group commercial director, Sofa Brands International; Mike Wyatt, group design director, Sofa Brands International; Anthony Joyce, co-founder and MD, Wolf Components; Stephen Baul, co-founder and FD, Wolf Components; and George Joyce, sales director, Wolf Components.

Four senior members of industry were also admitted as liverymen: David Baldry, group MD, Hypnos; Mark McCann, COO, Image Furnishings Group; Mark Richardson, leadership transition manager, Blum UK; and Judith Turner, deputy chief ombudsman at the Dispute Resolution Ombudsman.

DFS reports that The Science Based Targets initiative (SBTi) has approved its near-term sciencebased emissions reduction target.

The retailer has also committed to set long-term emissions reduction targets with the SBTi in line with climate science, to reach net zero by 2050

French Bedroom has announced a record-breaking few months of trading, beating previous revenue records set during the pandemic

Artisan Furniture has secured its first UK patent from the UKIPO for a KD furniture mechanism engineered to optimise transit efficiency and lower carbon emissions

Emmiera Group has partnered with Newline Group, which boasts a track record of underwriting specialty casualty insurance for over 25 years

Leekes MD Emma Leeke has been appointed to the board of the British Furniture Association (BFA), as the association strives to further represent businesses from across the industry

MattressNextDay experienced a record-breaking Black Friday last year, surpassing all previous sales figures

Spinks, a supplier of pocket springs and components, has entered into a licence agreement with spring manufacturer Nestor Springs to introduce QuadCoil technology to the Polish market

READ MORE ONLINE AT WWW.FURNITURENEWS.NET

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12 INSIGHT

The power of three

Three men walk into a bar … and come up with 100% Comfort, a three-pronged proposition that threatens to shake up the global sleep sector. The three amigos in question – Mike Clare, Greg Suthern and Nick Worthington – have each played a defining role in today’s furniture market. Between them, they built Dreams, rebooted Carpetright, played a big part in Furniture Village’s growth, made DFS a sector leader, and helped put sleep on the Government’s health agenda. Now, with some big ideas in their heads and some time on their hands, they’ve come together to cement their legacy by exploring the sleep market’s overlooked opportunities, writes Paul Farley …

13

Pillow flight – Nick Worthington, Mike Clare and Greg Suthern are ready for 100% Comfort to take off

››

14 INSIGHT

The trio went back to the drawing board to develop the new concept

“Other than global domination, we don’t want much”

It started out as a conversation over dinner (and perhaps “one brandy too many”). What kind of enterprise might three professional friends, with vast industry experience and ambition to spare, bring to the modern furniture scene?

The trio might as well have slept on the idea, for what emerged as the lynchpin was the humble pillow – an often-overlooked player in the bed industry playbook, but one that can make or break a good night’s sleep.

“Pound for pound, the pillow is the most important thing in your home,” Greg asserts. Pillows, then – and, via separate channels alongside them, mattress toppers and mattresses – would be at the heart of this new triple threat.

Mike, Greg and Nick may have helped define modern furniture retail, but this time around their aim is not to disrupt or displace. 100% Comfort, a onestop sleep shop, initially deploying each of its three product segments through dedicated D2C websites, occupies a space alongside the industry, rather than atop it, says Greg. Just as there were no big upholstery specialists before DFS, or standalone bed superstores before Dreams, the trio set out to do something new.

Pillows, often the afterthought of a bed purchase, enjoy a much shorter replacement cycle, and can be part of any conversation around sleep health and temperature regulation, while representing enormous value. The Pillow World website therefore offers the

consumer a huge range of options, promising value at every price point (as well as few recognisable brand names). There’s no hard sell, or continual discounting – just a clear, confident choice of pillows to suit all comers, whatever their stage of life.

“Be the sun, not the wind,” says Greg, referencing Aesop’s fable in which each tries to prove their strength by getting a traveller to remove his cloak.

While the wind’s forceful gusts only make the traveller wrap up more closely, the sun’s gentle warmth eventually prompts him to remove it completely, teaching us that persuasion beats pressure, every time.

The trio have heard enough sales patter in their time – indeed, they’re probably responsible for much of it – and appreciate that going softly is more likely to win long-term custom.

“We won’t be telling people how much to spend, or what to buy,” Greg explains. “The consumer of tomorrow isn’t going to tolerate that. A brand should be about fun, education, and leadership. There’s a place for generalists, and a place for specialists – and we’re here to be an expert.”

Toppers are another overlooked opportunity, making up just one tenth of the pillow and mattress markets, claims Mike. “Toppers shouldn’t be seen as a threat to the sector, as they’re enhancing and extending a mattress’ lifespan,” he notes, “cutting down on beds going to landfill.”

15

100% Comfort will work with both national and overseas suppliers

Mike could never be accused of sleeping on the job!

But, he points out, few people shop for toppers (or pillows, for that matter) at the same time as they’re looking for a mattress: “Most bed retailers fear a topper will be a substitute for a mattress sale, whereas in reality, not having great toppers is just a lost opportunity.”

With a limited mattress offer (“it would be remiss of us not to”, Mike admits) rounding off 100% Comfort’s tripartite offer, it remains for the team to consider what might come next. Wholesaling to retail?

Marketplaces? Stores? International franchises?

Greg clarifies that nothing is off the table, and

that this eminently “channel agnostic” enterprise absolutely has the scope to go anywhere and be anything. After all, the principals have already sold in excess of £10b worth of furniture and bedding in over 40 markets worldwide, so why not?

“Other than global domination, we don’t want much,” Nick laughs.

Coming from anyone else, 100% Comfort’s ambition might seem fanciful. But being the brainchild of these giants of industry, it’s hard to see this “onestop shop for everything bedroom” going anywhere other than stratospheric …

“We won’t be telling people how much to spend, or what to buy

››

16 INSIGHT

Current endeavours aside, what would describe as your furniture industry ‘high point’ – and how has it influenced how your approach to 100% Comfort?

“We all knew we wanted to do something different and better again

Greg: That’s an easy one. Working alongside Lord Kirkham at DFS for almost a decade taught me more than I could ever have hoped. He was certainly an inspirational figure, and it helped lay the foundations for the next 20 years.

Nick: I’ll go first! I would say building a dynamic team at Dreams who not only bought into the plan and Mike’s aspirations for Dreams, but had the capability and experience to deliver. Our strategy was to recruit for the future, not for the present, and this, more than anything else, was key to Dreams’ success.

Mike: Possibly being involved in The Sleep Council and NBF? However, as chairman and CEO of Dreams, I inevitably mentored several excellent ambitious people.

Mike: My ‘high point’ – love the pun – was the first time Dreams won Furniture Retailer of the Year (judged by the industry and our retail competitors). It made me feel so very proud, and I remember dancing to ‘Simply the Best’ with Peter Keen … Dreams did go on to win it a further two times (a record), but there’s nothing as special as the first time.

Nick: Without doubt, joining Sainsbury’s as a graduate trainee. You were given tremendous responsibility from the get-go, and I had the privilege of working with members of the board for almost three years as a PA, including the likes of Sir John Sainsbury. The things I learnt through those early years made a big impact on my management style and skillset that I would like to think has really helped me through my career in the furniture industry.

Greg: I’ve been lucky enough to have a few high points over the years. Overall, I think helping to build Dreams from a small number of bed shops into an instantly recognised national brand tops the list.

What initiative/achievement are you most proud of?

And what would you say was your most formative role?

Mike: I’m proud that Dreams was the first company to offer bed recycling, way back in the 90s. We would back-haul them from customers’ houses in sealed green plastic bags, and then from each distribution

CV: MIKE CLARE Mike began his career in the furniture industry working for retailers including Hardy’s, Williams and Perrings, before launching Dreams in 1987, at the age of 30. From one small bed shop in Hillingdon, Mike grew the company to over 200 stores nationwide, with its own factories and contracts division, before selling to PE in March 2008 (timing is everything).

Mike is an investor in various businesses and properties. He is also an Ambassador and Deputy Lieutenant for Buckinghamshire, a Freeman of the City of London, and the recipient of an Honorary Doctorate from Bucks New University. The Clare Foundation, a registered charity he founded, helps other charities become more efficient, commercial and entrepreneurial. It launched its first Angels Den in 2023, bringing together some of the UK’s most influential entrepreneurs to support charitable organisations in Buckinghamshire.

• • • • •

100% Comfort, joint CEO and co-founder (2023 to present) AmaZing Venues, chairman (2011 to present) Clarenco LLP, chairman (2009 to present) The Clare Foundation, founder (2009-17) Dreams, founder and president (19872008)

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18 INSIGHT

“All we’re doing is specialising, rather than being a generalist

warehouse back to our central depot in Wednesbury, where we had a state-of-the-art ‘bed crusher’ that separated metal from wood and fabrics. I also believe I was fairly instrumental in calling beds ‘king size’ as opposed to ‘queen size’, and pricing drawers separately, rather than as a complete divan set … and that’s not mentioning opening 200 incredibly successful bed stores throughout the UK. Nick: While there were many highs during my time with Dreams, on leaving Dreams, Lord Harris asked if I would help him with his European business – and, to cut a long story short, I agreed to do two years that turned into seven. While the business had many legacy challenges and had been making a significant historical loss, within two-and-a-half years we managed to turn the business around and make a healthy double-digit profit. Again, it all came down to recruiting and developing the right team and being able to drive a culture of change.

Greg: There have been a few that jump to mind … but certainly the most intense was the sale of Dreams.

Being honest, we went into that really not knowing what to expect, and after six months of incredibly hard

work and a very steep learning curve, including doing all the vendor due diligence, we sold the business to Exponent PE. What was the biggest obstacle you’ve had to overcome in your career?

Greg: I tend not to see obstacles as problems – rather, they are solutions waiting to happen. Anyone who has been in business for any length of time has encountered recessions, stock market crashes, Brexit, Covid etc, and each has brought its own set of unique challenges. My mindset has always been to look for opportunities and to stay customer-focused. If you stay relevant to your customers and better than your competitors, you always stand a good chance.

Mike: There’s always been the inevitable cashflow issues – dealing with banks, but landlords can also be a challenge – but the creme de la creme of obstacles has to be staff and employees. Retailing is about finding people with the right attitude, training them, praising them, motivating them and incentivising them … if you take on a bad apple, get rid, ASAP. Nick: Oddly, there isn’t one that stands out. As management, we’re problem-solvers, and in reality, our job is to find solutions – some are just a little more challenging than others.

What was your motivation/inspiration for launching 100% Comfort?

Mike: I just love the bedding industry … it’s weird, I know! I’ve spent most of my life in it, and post-Dreams, I sort of missed it. I’m now delighted to be back with old friends, colleagues and suppliers alike, and I love start-up businesses anyway.

CV: GREG SUTHERN Having driven profitable growth in the UK and over 40 markets around the world, Greg is equally comfortable in D2C, B2B and omnichannel environments. He helped grow DFS and Dreams into brand leaders, and managed a turnaround at Furniture Village. As CEO of Studio Moderna, Greg opened global markets and factories for the Dormeo sleep brand and Octaspring technology.

• • • • • •

100% Comfort, joint CEO and co-founder (2023 to present) Dormeo North America, board member (2019-23) Studio Moderna Brands International, CEO (2012-15 & 2018-23) Furniture Village, COO (2015-18) Dreams, COO (2007-2021), Marketing Director (2003-07) DFS, marketing manager (1995-2002), sales and branch management (1992-95)

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20 INSIGHT

“We see opportunity everywhere

Nick: As you get a little older and think about your career, while some will say you should never have regrets, I, on the other hand, had one, and that was not setting up my own business. While I could say I was influential in the growth of others, it was the one thing I hadn’t done myself – until the brandies kicked in at Mike’s!

Greg: Whilst it’s nice to get back together with Nick and Mike, the most important factors were timing and a shared vision. The three of us hadn’t been available at the same time in 15 years, so there was something there, for sure. When we started discussing opportunities, we all knew we wanted to do something different and better again, just like at Dreams.

impact on the quality of your sleep. Just as Mike saw the opportunity in the bed market back in the late 80s, we see the same opportunity in the pillow and topper markets.

Mike: Who knows? In basic terms, it’s not that different, all we are doing is specialising, rather than being a generalist. One hundred years ago, there were just furniture stores, then there were carpet specialists, next pine specialists, then bed specialists, followed by sofa specialists … picking one product to specialise in implies you are an expert.

What’s the biggest point of difference in what you’re delivering?

Why hasn’t this concept been done before?

Mike: A ‘one-stop shop’ for pillows, and a ‘one-stop shop’ for toppers and a wide range that’s easy to choose from.

Greg: Like most things in life, it’s only after something is created that people think, ‘Why did no-one do this before?’

Nick: We are specialists where one doesn’t exist.

Nick: The bed industry focuses on beds and mattresses and has really only ever sold pillows or toppers as an add-on, despite them having such a big

Greg: We’re genuinely putting the customer first.

Whether that be the general public or our B2B partners, our aim is to understand their needs and over-deliver on their expectations. We want to excite with our products and delight with our service.

What’s likely to be the biggest challenge ahead, and how do you plan to overcome it?

Nick: Planning the timely investment in infrastructure and resource just ahead of when you actually need it.

CV: NICK WORTHINGTON Nick was key to establishing Dreams as a UK market leader for beds and bedroom furniture, helping grow its market share from 8% to 23% in a market that declined by some -35% over a five-year period, through store expansion and a market-leading ecommerce platform. There, Nick developed a vertical manufacturing operation and own-brand proposition, and led the business through two successful sales – to Exponent PE in 2008, and to Sun Capital in in 2013.

• • •

• • • •

100% Comfort, joint CEO and co-founder (2023 to present) Carpetright, MD UK and Europe (2021-23), MD Carpetright Europe (2014-21) Dreams, CEO (2008-13), MD (2006-08), director retail operations (2001-06), retail sales director (1998-2001) Multiyork, regional sales manager (1994-96) Norweb Retail, area sales manager (1992-94) Comet, senior manager (1990-92) Sainsbury’s, graduate retail trainee (198490)

››

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22 INSIGHT

“We’re not Elon Musk – we want to work with the industry

Mike: Most likely some sort of new Government policy or something like Covid or a third World War. It’s unlikely to be at an individual level. We have most bases covered, but it’s very difficult to predict a ‘black swan’ event.

Greg: The biggest challenge is likely to be one we haven’t even thought of. Major disruptions on a global scale seem to be happening more and more frequently, but I tend to worry about things we can control, rather than the things we can’t.

How are you looking to change the narrative around the role of sleep and sleep products?

Greg: In particular, we want to raise the awareness around the importance of a great pillow. While comfort is personal, the pillow has long been overlooked and taken for granted. Our collection not only has super-comfy pillows, but we also have a great choice of solution-based products targeted at helping with all of the most common sleep issues, too.

Nick: Raising the profile and importance of how a good, supportive pillow or topper can influence the quality of your sleep as much as your mattress.

More of the same is most likely to come next.

Nick: The move online, and just how many customers are now happy to buy a bed or mattress without trying it in-store. To survive, or thrive, you have to adapt to the needs of your customers, and with over 80% of the world’s population owning smartphones, we have to make it easy for customers to order their pillows online.

Where do you see the biggest scope for expansion?

Nick: UK, then Europe. Having worked in mainland Europe for seven years, I know there’s so much opportunity.

Mike: The world is a big place. We want to prove our concept in the UK and then look at how we might replicate that around the world.

Greg: At 100% Comfort we see opportunity everywhere. The UK is our focus right now, but, for sure, we want to take the concept international, ensuring we adapt our global strategy with local tactics in each market.

Mike: So many people are trying to own ‘sleep’ as a category, but ours it more down to simplicity – what is comfortable? – while also offering sleep products that solve problems, like too hot, snoring, pain etc.

What might come after your D2C online channels?

What’s the biggest change you’ve seen in consumer behaviour of late? And what do you think might come next?

Greg: We’re already working with a number of B2B partners. Our depth and breadth of knowledge and experience means we can help find solutions to turn problems into opportunities – we’re developing special relationships with our partners to ensure mutual growth and benefit. Working together, we have the best chance to both win.

Mike: Instant gratification. Everyone expects everything immediately and everything has to be faster, and I don’t see that changing.

Greg: The economy has been the biggest factor in consumer behaviour for some time now. There’s been a sustained period with low consumer confidence, and the high inflation we have been through will live in the memory for a while yet. This forces consumers to spend less on non-essential items, or postpone purchases altogether where deferment is an option.

Mike: B2B for sure. As we are building strong brands, this is the natural next step.

Nick: Manufacturing ourselves, even if only on a small scale. When you make things, you get a better appreciation for their value.

To what extent do you plan to work with industry … or to disrupt it?

Nick, Mike and Greg are 100% ready to do business …

Mike: We’re not Elon Musk – we want to work with the industry that I love, and to partner with other brands that have similar values, on a ‘win-win’ basis.

Nick: Both. Yes, shake it up a little for the benefit of the consumer, but we’ll only achieve our ambition working together with the best in our industry.

Greg: We’ve always worked with the industry. I’m proud to have worked alongside many of the world’s largest brands – many of whom were significantly smaller when we first met – and my strongest bonds are with businesses, and most importantly people, who had a similar mindset about winning together. www.pillowworld.com

JULIAN BOWEN

The Andi Sofabed Bentinck House, Park Lane Business Park, Kirkby-in-Ashfield, Notts NG17 9LE tel: (01623) 727374 email: sales@julian-bowen.co.uk web: www.julian-bowen.co.uk

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26

The Hardcastle Report

Retail is changing. In the past five years alone, the sector has been forced to adapt to seismic shifts in consumer expectations, the rise of digitalisation, and the aftermath of a global pandemic – and its future remains unclear. In order to make some sense of where retail is heading, and how furniture businesses might keep pace, Furniture News has again enlisted the expertise of The Customer Whisperer, Kate Hardcastle MBE …

INSIGHT 27

From her furniture industry origins to mainstream media stardom, Kate has long been a transformative force in the retail and consumer sectors, her career spanning two decades of shaping brands, steering them towards growth, and advocating for the consumer.

From leading groundbreaking projects (with the likes of Silentnight and Jay-Be), to global collaborations (Disney among them) and overseeing transformative strategic rebrands (Hermes’ transformation into Evri a recent example), Kate has consistently proven that the heart of any successful business lies in understanding its customers.

Since her last interview with Furniture News in 2019, the world has seen extraordinary changes, and Kate has become a leading voice in helping to shape what’s next, both in retail strategy and consumer advocacy. With over 1000 media appearances, including documentaries that bring consumer insights to life, she brings her wealth of experience to bear in every discussion, championing retail transformation with purpose and precision.

Here, Kate reflects on retail’s past, present and future, and offers some actionable advice for furniture businesses navigating the sector’s choppy waters …

What’s been keeping you busy?

“I’ve always believed that no matter how complex the challenges, the solution lies in understanding people,” Kate begins. “This winter has been all about connecting dots – bridging gaps between traditional practices and new opportunities, between brands and their consumers.”

And what bridges they are. On closer inspection, it is clear that Kate’s recent work has spanned both continents and sectors. “In Saudi Arabia, we’re creating the strategy for potential eco-retail projects that blend cultural heritage with modernisation,” she explains. “In the US, it’s about helping businesses scale without losing the trust and intimacy that brought them success in the first place.”

Kate’s ability to adapt her expertise to diverse markets is a testament to her understanding of universal consumer needs. “Whether it’s the UK high street, a growing brand in the Middle East, or a major player in the US, the principles are the same,” she says. “Empathy, innovation, and authenticity.”

How has the pandemic reshaped retail?

“The pandemic didn’t just accelerate change – it exposed long-standing vulnerabilities,” Kate reflects.

“Retailers who relied on outdated models or lacked agility struggled to survive. Those who truly understood their customers, though, were able to adapt and, in many cases, thrive.”

One of the most significant shifts, she explains, is the demand for balance between digital and physical experiences. “Online shopping surged during the pandemic, but it hasn’t replaced the desire for in-person connection,” she says. “Consumers want the efficiency of digital with the personal touch of physical retail.”

According to Kate, online shopping grew by +50% during the pandemic, yet 74% of shoppers still value in-person interactions for high-value purchases – and, according to the Customer Satisfaction Index, consumer satisfaction is at its lowest in a decade, underscoring the gap between expectation and delivery.

“Too many businesses are stuck in a cycle of discounts

Consumer trends – what’s changing?

Kate goes on to note that purpose-driven purchasing is more prevalent than ever. “More than two thirds (68%) of Gen Z actively choose brands that reflect their values, from sustainability to inclusivity,” she explains.

“But that doesn’t mean businesses can just talk the talk – consumers are looking for genuine action.”

And it is telling that The Customer Whisperer has consistently championed sustainability – not as an afterthought, but as a core strategy for businesses.

In 2021, she launched the Buy Smarter, Buy Greener initiative, aimed at helping consumers make more informed, sustainable purchasing decisions.

“It’s not just about spending less – it’s about buying better,” she explains. “Consumers want to make choices that align with their values, but they need clarity and trust in the brands they support.”

Kate’s commitment to sustainability has also been evident in her involvement with global climate events.

She helped media focus at COP26 in Glasgow, explaining the intersection of retail and environmental responsibility. Her work continued at COP28, where she contributed insights on consumer behaviour and the role of businesses in driving meaningful change.

Additionally, together with leading UAE agency TishTash, she has been instrumental in the cocreation of SustainaFest, an event that celebrates and promotes sustainable innovation across industries.

“SustainaFest is about showing what’s possible, bringing together innovators, consumers, and businesses to collaborate on creating a better future,” she says.

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28 INSIGHT

“Sustainability isn’t just a trend – it’s a responsibility.

Businesses that lead with purpose will not only survive but thrive in this new era.”

Kate goes on to highlight the growing issue of digital fatigue: “A KPMG study revealed that 67% of consumers feel overwhelmed by the complexity of online platforms. Businesses need to simplify the experience and prioritise user-friendly, human-centred solutions.”

The key takeaway here is that consumers are not just shopping, but are aligning with brands, says Kate: “Those that fail to demonstrate purpose, empathy and ease risk losing relevance.”

“Fear is the biggest obstacle

The furniture sector – time for a transformation Reflecting on her roots in the interiors sector, Kate emphasises the need for change. She says: “Furniture retail is about more than just products – it’s about helping people create the spaces where life happens.

Yet too many businesses are stuck in a cycle of discounts, focusing on short-term wins rather than long-term value.”

She recalls her work with Jay-Be (from 1996-2000), where she helped transform the business from folding bed manufacturer into innovation-driven brand. “We focused on product development and delivering what the consumer actually desired, yet using the same core techniques, which resulted in significant growth,” she explains.

Kate advises that the sector shifts from a discountdriven approach to one that adds value through sustainability, design, and consumer-centric innovation – and that it invests in immersive retail experiences, helping customers envision products in their lives.

Fundamentally, Kate has built her career on one unshakeable belief – that the customer must always be at the heart of every decision. Her early work with Silentnight and Halo is a testament to this philosophy. These two vastly different challenges – revitalising a legacy British brand, and driving innovation for an international luxury interiors (“if slightly misunderstood”) business – revealed her ability to combine bold disruption with deep consumer understanding.

Silentnight – awakening a sleeping giant When Kate took the reins at Silentnight in 2000, the brand was a household name but had lost its way, she says: “Once a leader in the bedding industry, it faced challenges in maintaining relevance amid a rapidly changing market.” Consequently, her approach was both strategic and empathetic, rooted in her North Star – the customer.

“The first step was to listen,” she says. “To the customer, to the retailers, and to the market. What became clear was that Silentnight had lost its connection with the people who once trusted it.”

Kate spearheaded a complete brand revitalisation.

She modernised the product range, introduced a focus on the iconic Hippo & Duck ambassadors, and launched initiatives like the My First Bed concept, which targeted young families with tailored solutions.

These innovations were paired with award-winning marketing campaigns that reintroduced Silentnight to the public with renewed energy.

And the results were extraordinary – Silentnight became the first interiors brand to win prestigious Marketing Society Awards, accolades traditionally reserved for global giants like Coca-Cola and Unilever. Kate herself was named Marketer of the Year, cementing her reputation as a disruptive, yet consumer-focused, leader.

“Transformation isn’t about shouting the loudest, it’s about speaking directly to the customer’s needs,” she says. “That’s where Silentnight found its voice again.”

Halo – building a story that sells Halo was a different challenge entirely, says Kate.

As a premium interiors brand, it needed to maintain its luxury positioning while finding ways to grow in an increasingly competitive global market, and her approach in this instance was grounded in storytelling.

“At Halo, it wasn’t just about the furniture – it was about what that furniture represented,” she explains.

“We had to connect emotionally with consumers, helping them see how these products could become part of their lives.”

During her time with Halo (2004-08) she introduced multiple award-winning strategies, including expanding the brand’s D2C offerings and opening new international markets. Her work also included forging groundbreaking partnerships, such as a collaboration with Paramount Pictures, which brought fresh creative energy to the brand.

Through this disruption, Halo not only retained its reputation for quality but also achieved significant sales growth, proving that innovation and tradition can

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30 INSIGHT

“Retail isn’t just about transactions, it’s about relationships

go hand in hand when the customer is the guiding principle.

“Luxury isn’t just about price, it’s about the story you tell and the connection you build with your audience,” she explains. “At Halo, we told stories that mattered to our customers.”

The North Star of disruption Across both projects, Kate’s success lay in her ability to disrupt without alienating. “Disruption doesn’t mean chaos,” she says. “It means challenging what isn’t working and having the courage to build something better. But you can only do that if you’re listening to the customer every step of the way.”

Her work at Silentnight and Halo highlights the power of combining bold strategies with a human touch. By keeping the customer at the centre, Kate says she transformed these brands from stagnant to thriving, “setting a blueprint for success that continues to inspire the retail and interiors sectors”: “Whether it’s revitalising a legacy brand or driving innovation in luxury, the key is always the same – start with the customer, and everything else will follow.”

In a galaxy beyond interiors Moving beyond the furniture sector, Kate’s work with Disney exemplifies her ability to align global brands with local consumer needs. “Disney is a brand that understands emotional connection, but even they face challenges in adapting to new consumer expectations. My work has been about ensuring they stay relevant and meaningful in a rapidly evolving market.”

RETAIL REIMAGINED Describing itself as “the world’s most advanced retail store”, Future Stores, now open on Oxford Street, celebrates a new era of hybrid retail by blending technology with physical brand experiences – a £20m investment that aims to transform traditional retail into a “dynamic, interactive adventure for consumers and brands alike”.

As Future Stores’ director of global consumer engagement, Kate comments: “The launch of Future Stores is to retail what the launch of the iPhone was to the telecoms market. It’s a pivotal moment which will change the way we buy and sell on the high street forever – and I’m thrilled to be a part of the team powering this culture shift.”

Founder and chair Ariel Haroush adds: “Today’s shoppers are driven by TikToklength attention spans, and traditional retail simply can’t keep up with Gen Z and Gen Alpha. Our concept is the answer – an electrifying blend of creativity, technology, and multi-sensory design that feels like stepping into the future. It’s about giving consumers and brands what they crave – an engaging, meaningful experience.”

Future Stores in Paris and New York are already in the pipeline, with a second London site under consideration.

On the transformation of Hermes to Evri, which Kate oversaw from 2019-24, Kate adds: “This was about more than a name change – it was about creating trust. The rebrand only worked because it was backed by tangible improvements in service and a renewed commitment to transparency. The best transformations aren’t just cosmetic – they’re built on authenticity and a commitment to real change.”

Future Stores – a vision of what’s next Future Stores blends digital out-of-home media with experiential retail, offering a model for how physical retail can thrive in the digital age – and Kate says her role with the conceptual retail brand exemplifies her commitment to rethinking retail spaces. “Future Stores is about moving beyond the traditional showroom. It’s about creating destinations that inspire, engage, and connect with consumers in new ways.”

She envisions a future where retail spaces combine technology and storytelling. “Imagine walking into a furniture store where augmented reality (AR) helps you design your perfect living room, or where sustainability is front and centre in every product display. That’s the direction we’re heading.”

What’s holding businesses back?

“Fear is the biggest obstacle,” says Kate, bluntly. “Fear of failure, fear of change, fear of stepping away from what’s always worked. But the reality is, standing still is the riskiest move of all.”

She advises businesses to start with small, measurable steps. “Innovation doesn’t have to be a grand gesture – it can be incremental. Test, learn, adapt, and be willing to pivot. Change isn’t optional.

The businesses willing to take risks and learn from them are the ones that will lead.”

The future of retail – empathy as disruption For Kate, the ultimate disruption is not technological – it’s human. “In a world where AI and automation dominate, the brands that prioritise empathy, connection and transparency will win,” she predicts.

“Consumers want to feel seen and valued, not just sold to.”

This philosophy underpins all her work, from rebranding projects to consumer advocacy on television. “Whether it’s a CEO making strategic decisions or a family choosing a dining table, the question remains the same – does this create value for the people it serves? Retail isn’t just about transactions, it’s about relationships. And the most valuable relationships are built on trust.”

As Kate looks to the future, she remains optimistic: “The next decade of retail will be about purpose. The brands that balance profitability with responsibility – whether through sustainability, inclusivity, or creating joy – will define what’s possible.”

Her concluding message is clear. “Retail has the power to shape communities, build trust, and drive positive change,” she says. “It’s up to us to lead with purpose and create something lasting.” www.katehardcastle.com

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32

Embracing

difference

Photo courtesy 123RF/melnyk58

If a more diverse workplace is a more productive workplace, why is the UK furniture industry falling short when it comes to representing people from ethnic minority backgrounds? This month, Furniture News looks at the challenges and opportunities of adopting a proactive approach to Diversity and Inclusion (D&I), with the help of individuals and enterprises leading the charge across retail and manufacture …

ETHNIC DIVERSITY INSIGHT 33

Britain has long been an ethnically diverse place, and it is becoming more so. According to 2021 Census data, 82% of people in England and Wales are white, while 18% belong to a black, Asian, mixed or other ethnic group. Those from Asian ethnic groups make up the second-largest percentage of the population (9.3%), followed by black (4%), mixed (2.9%) and other (2.1%) ethnic groups.

The number of people identifying with ethnic groups other than ‘white’ continues to rise, and, of course, the picture looks very different depending on which part of the country you’re looking at.

There are many reasons – social, economic and historical – why this split is not accurately reflected in the businesses that make up the furniture industry, from manufacture to retail. But analysts tend to agree that, year by year, UK businesses are becoming more representative of the customers they serve.

Is retail representative?

Last summer, MBS Intelligence, in partnership with the British Retail Consortium (BRC), published the fourth edition of its annual report, Diversity and Inclusion in UK Retail.

Signatories to the BRC’s D&I (Diversity and Inclusion) Charter include Bensons, Dunelm, Argos, B&Q, Furniture Village, Homebase, IKEA, M&S, Next, Sofology, Tesco, The Very Group, and The White Company, making the report’s findings a useful perspective on the strategies larger furniture retailers are adopting.

And, despite increasing pressure on retailers’ budgets, there is clear progress being made towards a more diverse retail workforce – even if that goal is proving more difficult to realise among senior positions.

“Retail serves the needs of millions of people every day,” states the report. “Men, women, people of all ethnic backgrounds, sexual orientations, those with disabilities, young and old. To deliver the best customer experience to everyone, we need a truly diverse workforce with a diversity of thought and ideas from the storeroom to the boardroom and truly inclusive cultures. We see retailers remaining hyper-focused on achieving a truly equitable playing field, and treating D&I as a priority.”

The majority (98%) of retailers assessed by the report now have a D&I strategy in place. However, by its very nature, diversity is a broad church, with some groups making better progress than others. The report found that D&I activity is translating into meaningful change on the representation of women – the percentage of women at board level now stands at 42.3%, from 32.6% in 2021 – but that there’s still some way to go in areas such as ethnic diversity (see overleaf) and disability inclusion.

And despite proving more representative, not all workplaces are becoming increasingly inclusive – that is, welcoming and respectful of staff members regardless of their background or identity – in turn. According to the report, a feeling of exclusion was most pronounced among those who would prefer not to disclose their sexual orientation, and those who are Black/African/ Caribbean.

“Without both sides of the D and the I coin, our mission is not complete,” states the report.

››

34 INSIGHT ETHNIC DIVERSITY

“To deliver the best customer experience to everyone, we need a truly diverse workforce

Barriers and benefits The path to greater D&I is far from clear cut. There remains much support of the notion of meritocracy – that the most deserving individual, be it by dint of experience or qualification, deserves any given role. Yet this attitude can overlook people’s natural propensity to hire LFL colleagues, or to favour select groups by prioritising the qualifications and experiences only afforded to those groups. Without better understanding the D&I landscape, employers will erect barriers, conscious or not.

There will also always be some backlash against anything perceived as ‘affirmative action’. Just this autumn, Williams-Sonoma, the company behind US retail brands including West Elm and Pottery Barn, came under fire for its hiring practices, with the complainant (conservative group AFL) accusing the retailer of violating anti-discrimination laws by focusing on race, sex and nationality in its hiring and contract decisions.

To make matters even harder, pursuing a D&I strategy takes time and effort. Employees might not be comfortable divulging their feelings with an employer, and employers may be reluctant to embark on a new initiative when faced with so many more immediate challenges.

Yet the benefits of greater D&I in the workplace are manifold. Most managers would agree that a greater variety of people with different skills, experiences and perspectives is an advantage when it comes to creative challenges, problem-solving, and smarter decision-making.

A more diverse team is likely to be more socially aware – a boon when it comes to recruitment and marketing, in particular – while greater inclusion means a happier, more satisfied workforce, which is

SNAPSHOT: JOHN LEWIS PARTNERSHIP

In a recent report entitled Belonging at JLP, the John Lewis Partnership outlined its D&I insights, goals and achievements, with a focus on the pay gaps that exist within the spectrums of gender, age and ethnicity.

The group reports that 13.2% of its partners have self-identified as being an ethnic minority, up on last year’s figure of 9.89%. In terms of access to employee data, the group’s disclosure rate now stands at 75% – an increase on the previous year, but not as high as former years, when 95% of its data was complete.

Based on ethnicity, the median pay gap between ethnic minority and white employees in 2023 stood at -2.1% [a positive result for ethnic minorities], yet the mean ethnicity pay gap stood at +2.4%.

“The factors that can affect ethnicity pay gap data are different to gender. In particular, location can play a key role. As a national retailer with stores and customer fulfilment centres within the M25, we have a higher proportion of partners from ethnic minority backgrounds in London, which is in line with the diverse demographics in the capital, where hourly pay is higher compared to the rest of the UK. “We have a minus figure for all our ethnic minority median pay gaps because median pay for ethnic minority partners is higher than that for partners not from ethnic minority backgrounds, as a result of this demographic impact.”

To help reduce its mean ethnicity pay gaps, JLP launched a Career Confidence Programme, specifically designed enhance managers’ skills and boost their confidence in the workplace. It also implemented a progression programme focused on fostering opportunities for career development that specifically targets ethnically diverse partners.

SNAPSHOT: DFS

DFS says it is committed to understanding its employee population and how it can best support them, particularly in their skills and development. In March 2023, the retailer conducted its first in-house staff engagement survey (Your Say), which also involved capturing their demographic data.

Over 64% members of staff completed the survey, and of those, more than 99% provided their protected characteristics. Around a third (29%) of staff members identify as Black, Asian and minority ethnic (BAME), with 8% of staff from the LGBTQIA+ community. Both groups are significantly higher than the 2021 England and Wales Census might suggest.

Alongside its well-established LGBTQIA+ network, DFS’ Disability Inclusion, Black Heritage and Women’s Networks were launched in FY23. “We view these spaces as a launchpad for change from the perspective of a collective voice, whilst also providing colleagues from marginalised groups with a safe space to connect with like-minded people, helping to create a sense of community and belonging for everyone,” says the retailer.

“Our Inclusion Council is made up of voluntary members across the group, representing minority communities, who work together with our brand leads and executive sponsors. This forum enables open and honest conversation about where we are culturally and inspires future activity.”

Creating a balanced gender mix in store leadership is a continued area of focus – currently 26% of store leaders in DFS and 44% of store leaders in Sofology are female, bringing the total female leadership across the group’s stores to 33%. less prone to absence and turnover.

Ultimately, the combination of these strengths means greater productivity and profits, and a strengthened business reputation, which in turn can impact sales and hiring. As the Diversity and Inclusion in UK Retail report reiterates, the goal of D&I is to “increase employee engagement, productivity, reduce turnover and sickness absences”, and will “ultimately lead to more successful businesses”.

The fact that it’s also fundamentally ‘the right thing to do’ makes embracing a D&I strategy a crucial consideration for every furniture business, large or small.

35

VIEWPOINT

Diversity and Inclusion in UK Retail The latest MBS Intelligence/BRC Diversity and Inclusion in UK Retail report highlights strong improvement in ethnic diversity at board level, but slowing progress elsewhere.

Photo courtesy 123RF/lacheev

“Good progress has been made on the representation of leaders from an ethnic minority background at board level, which has risen from 10% to 12% in the last year,” reads the report. “Among BRC Charter signatories, representation of ethnic minority leaders on the board has risen from 3% to 8%, helped by higher Black and Mixed representation at the highest level of seniority.

This is good progress, but is still a way off reflecting the UK, where 18.3% of people identify as ‘non-white’.

“Progress is slower at executive committee and direct reports level. At executive committee level in the industry as a whole, representation of ethnic minority leaders has remained flat, and it has dipped by one percentage point at direct reports level.

“Interestingly, BRC data of Charter signatories found more promising results – compared to last year, there is evidence of increased career progression for ethnic minorities at these levels, with improvements at the middle-management (11.3% up from 10.9%) and executive levels (8.1% up from 6.3%).

“However, lower representation was recorded in middle management roles for those identifying as Black (1.4% down from 1.6%). This may be because those who occupied a middle-management role may now occupy a senior role. Ethnic representation in junior head-office roles also improved (16.0% up from 14.3%).”

And, states the report, there are still many companies with no ethnic minority representation on their boards or executive committees: “Our research

found that the proportion of retailers with all-white boards has risen over the past year, to 35%, and more than half of the retailers we spoke with have zero ethnic diversity on their executive committee. Of companies with all-white boards or executive committees, almost all are small retailers (with only four or five seats on their boards).”

However, there was a significant increase in ethnic representation in retail. “Compared to previous years, the proportion identifying as Asian rose from 7.2% to 9.6%, as Black from 2.8% to 3.2% and as Mixed from 1.5% to 2.2%,” states the report. “Underpinning this was significantly greater Asian representation at both store and head office level.”

As previously noted, it appears that inclusion remains the “nut to crack” within the D&I challenge – and the report’s authors again partnered with the Retail Trust charity to try to understand feelings of inclusion and belonging across the retail workforce.

Considerations include employees’ relationship with their manager, access to information and overall job satisfaction and happiness.

Looking at ethnicity, inclusion scores were highest when asked to rate the pride respondents felt in working for their organisation, their relationship with their manager, having enough information and training to do the job, and having information regularly and openly shared with them – but lowest in terms of belonging and fair treatment, including considerations of happiness at work, recognition for work well done, a feeling of care for their wellbeing, and that of being fairly paid. www.brc.org.uk/campaigns/diversity-inclusioncharter/

“Good progress has been made on the representation of leaders from an ethnic minority background

36 INSIGHT ?

ETHNIC DIVERSITY

VIEWPOINT

Fara Butt Former teacher Fara has spent nearly two decades as marketing director at The Shire Bed Company (Shire Beds), is a member of the National Bed Federation (NBF) board, and works closely with local educational organisations. Fara has long championed the role of women in the wider industry – but what does she feel about the advances being made in ethnic diversity, and how is her own business flying the flag?

The principles of Equality, Diversity And Inclusion (EDI) are important in all areas of life, and especially in the corporate world. The furniture industry in this area has been a little slower off the mark in adopting and incorporating some of these principles. I once had a career in secondary education, where EDI and issues around female empowerment are handled well. Joining the furniture industry felt like going back in time, in so many ways – there were fewer women, the hours longer and unsociable, work was away from home across the country or around the world.

My unease was not just my newness to the industry, but due to the feeling of not fitting in, being a woman in a male-dominated industry (and add to that being a woman of colour).

The world of furniture was quite different, and clearly inequalities and obstacles still exist today (in terms of culture in particular).Whilst things are heading in the right direction – today we have the first female president of the NBF – there is still a long way for us to go. I’m still aware of the gender and ethnic imbalance on a daily basis – when I come across women in the industry, it’s still a pleasant surprise.

It is even rarer to meet minority ethnic women. This should not be the case. The Women in Furniture Network (WIFN) is a great initiative in this area, and I hope diversity in all its forms becomes part of the work that has been started here.

My company, Shire Beds, an established player in the UK furniture and bedding industry with a reputation for quality and customer-centric products, becoming ‘the brand behind many brands’, has made strides in recent years. When I started, we had no women in the workforce. In hindsight, the cultural transformation started then to make Shire Beds the open, inclusive and diverse company it is today.

This cultural shift hasn’t happened by accident or overnight. The leadership at Shire Beds has also taken active steps to change the company culture and diversify the factory workforce, which once could not attract women at all.

A concerted effort to recruit more women has resulted in the sewing team at Shire Beds now consisting of a group of skilled women from the South Asian Pakistani background. For these women, joining the team has provided not only an opportunity for stable employment, but also a chance to hone and share traditional sewing skills, often passed down through generations. By employing women from the

local community, Shire Beds supports their economic independence and personal growth.

The work I started is measurable and today, from the factory floor to managerial roles, the company embraces employees from diverse gender, ethnic and cognitive backgrounds. Workforce diversity has enabled Shire Beds to tap into a broad range of skills and perspectives, enriching both the workplace culture and the products it offers – and part of our success story lies in our commitment to fostering an inclusive workplace reflective of the community we serve.

Another vital part of EDI in the workplace at Shire Beds is that all our leaders recognise the value of an inclusive environment and actively engage with the workforce, ensuring open communication channels where employees feel respected and heard. And a supported and inclusive workplace has resulted in higher employee satisfaction and loyalty, reducing turnover rates.

Shire Beds continues to enhance and embrace diversity by recruiting talent from underrepresented groups in the industry. Being an anchor employee in Dewsbury, Shire Beds has a commitment to hiring locally, to strengthen ties with the community.

At an industry level, I feel there are real opportunities to advance the work in EDI. I think Industry 4.0 and greater digitalisation is exciting, as I believe it will bring greater opportunities for women in the industry in terms of flexible work, which women often need. ‘Green’ jobs too could encourage more women to join the industry, as many of these roles may be suited to a culture more suited to women.

The industry needs to continue to become more representative. EDI needs to be more than an acceptance of people that are different, but go further and empower them to overcome the barriers they may face to achieve their full potential. It’s more than the optics of a place – it’s about how comfortable people feel in that place’s culture.

And achieving greater representation, diversity and inclusion at an industry level is important at all levels – we should also have greater visibility of diverse players in the industry media, at business showcases and at awards. Advancing these laudable aims will lead to a more egalitarian and fair society, which can only be a good thing for everyone. www.shirebeds.co.uk

“EDI needs to be more than an acceptance of people that are different

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38 INSIGHT ?

ETHNIC DIVERSITY

VIEWPOINT

Nathan Edwards A diverse business is a more productive business, says Nathan (photo courtesy 123RF/gorgev)

Nathan boasts a wealth of sourcing and sales experience with the likes of Visco Therapy, Kyoto, WorldStores and Silentnight. In 2018 he founded The Furniture Consultant to provide retailers, wholesalers and manufacturers with tailored strategic support.

Workplace diversity is crucial for fostering innovation, creativity, and a more inclusive work environment.

In our business, we actively encourage diversity by hiring individuals from various backgrounds, ages, religions, ethnicities, genders and cultures.

While challenges such as ingrained biases and lack of awareness can hold back progress, we are committed to overcoming these barriers.

We understand the ethical and legal imperatives of diversity, and we are already seeing the benefits – such as improved problem-solving capabilities, and a broader range of perspectives. Embracing diversity not only strengthens our team, but also enhances our connections with a diverse customer base.

Having been in the furniture industry for almost 20 years, and as a black male, I have witnessed very little representation, particularly on the supply side. Often, I’ve been the only black person within the businesses I’ve worked for. This personal experience fuels my passion for advocating better representation within our industry, to reflect the society we live in.

It is essential to hire the best person for the role, but we must also be intentional about expanding our recruitment efforts. Employers should include statements such as ‘We are an inclusive, equalopportunity employer’ in job postings. This can help attract a wider range of candidates. Additionally, creating partnerships with diverse professional organisations and attending job fairs aimed at underrepresented groups can further enhance recruitment efforts.

Employers should also consider the following to engage better with a diverse workplace:

Implement diversity training Educate employees about the value of diversity and how to overcome unconscious biases.

Promote inclusive culture Foster an environment where all employees feel valued and included. This could involve setting up diversity and inclusion committees, or employee resource groups.

Mentorship and career development Establish mentorship programmes to support underrepresented groups in their career progression.

Transparent policies Develop and communicate clear policies on diversity and inclusion, ensuring they are embedded in the company culture.

By adopting these practices, businesses can evolve their recruitment processes and workplace culture to be more inclusive. The benefits are clear – a diverse workforce brings a variety of perspectives, enhances creativity, and ultimately leads to better business outcomes.

While the furniture industry has made some strides, there is still a long way to go. Through intentional efforts and a commitment to inclusivity, we can create a more diverse and dynamic industry that truly reflects our society. www.thefurnitureconsultant.co.uk

“It is essential to hire the best person for the role, but we must also be intentional about expanding our recruitment efforts

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40 INSIGHT ETHNIC DIVERSITY

VIEWPOINT

Tea Colaianni Diversity in Retail (DiR) is devoted to increasing Equity, Diversity and Inclusion (EDI) across the retail sector. After founding hospitality, travel and leisure industry ‘Collaboration Community’ WiHTL in 2016, Tea launched its retail counterpart in 2021, and is working with key names in the furniture industry to promote best-practice approaches and increasingly diverse talent pipelines …

What are the aims of Diversity in Retail?

DiR is the only Collaboration Community devoted to increasing Equity, Diversity and Inclusion (EDI) across the retail sector. DiR’s joint mission, with WiHTL, is to support companies across Hospitality, travel, leisure (HTL) and retail in creating diverse and inclusive environments, and to positively impact 5 million employees globally by 2030.

This is achieved by bringing together a wide variety of brands from across the retail industry to collaborate and share best practices in EDI, in order to drive forward meaningful progress in creating inclusive workplaces for all.

How did the community come about?

I launched DiR in 2021, with the aim of making a positive difference in the EDI space, and to build on the work of WiHTL, which I founded in 2016. Having held C-suite roles at Merlin Entertainment and Hilton Hotels, as well being a non-executive director on several boards, I felt I could mobilise support and drive change through the power of collaboration, and engage with industry leaders to deliver tangible initiatives to build and strengthen the diverse talent pipeline across the sector.

Can you share some of your major achievements?

Our major achievements include having over 115 member companies across the WiHTL and DiR Collaboration Community, and – as of 2024 – positively impacting over 4 million employees globally.

This is a significant milestone within our overall mission.

Meanwhile, over 4000 employees, mentors, reverse mentees, HR referees, line managers and executive sponsors have been involved with our Leadership Development Programmes. We also won the Retail Association of the Year Award at the People in Retail Awards 2024, which was a great recognition of the work our team and our retail members are doing.

What is the current state of ethnic diversity in the retail sector?

Across the retail sector, leadership is becoming more diverse. For example, the proportion of ethnic leadership increased by three times between 2021 and 2024. However, there is still plenty of work to do

– for example, half of retailers recently surveyed have no ethnic diversity on their executive committees, and 35% have an all-white board.

How do you monitor and measure progress, and what are the challenges involved?

We publish an annual report, featuring analysis from The MBS Group, which helps us to pinpoint the exact areas where organisations are – or are not – making progress. The report looks at factors including the makeup of boards, the leadership pipeline, and the strategy of organisations. We also assess the impact of the Leadership Development Programmes that WiHTL and DiR run, at both an organisational and personal level.

Another key measurement of progress that we use is the ‘inclusion in’ EDI Maturity Curve assessment, which gives organisations clarity on where they are on their EDI journey, covering topics such as the employee journey, leadership, stakeholders and impact.

A major challenge is ensuring that the momentum of progress is not lost, which is why I am determined to ensure that all the hard work made by every single individual organisation makes a difference, is sustainable and can be measured in terms of employee engagement and retention, customer satisfaction, and ultimately market performance.

How has the landscape changed in the past year?

In terms of leadership, across board and exco level in retail, the long-term picture is mostly positive. The data is going in the right direction, with leadership teams in retail becoming more diverse.

Our 2024 Annual Report found that retail has taken a significant step forward in 2024, with 50% of direct report-level positions now being held by women. This is the first time that benchmark has been reached.

Ethnicity at board level is also improving.

However, we’re not seeing the same level of improvement at exco or at direct reports level yet, with the former plateauing and the latter dropping off across the sector last year.

What are short- and long-term goals you’d like to see realised?

I’d begin on focusing on our target to positively

“Inclusion-led organisations will dominate the economy in the future

41

Photo courtesy 123RF/michaeljung

impact 5 million employees by 2030, which, given our progress in recent years, is well within reach. Beyond that, I would like to see leadership teams grow more diverse, as these do not yet truly reflect the diversity of society.

In the short-term, 2025 is going to be a challenging year for retail. I want to ensure that organisations do not lose focus on EDI despite the other monumental challenges they are facing. Ultimately, inclusion-led organisations will dominate the economy in the future and it’s crucial that leaders keep that at the core of their tough decisions they need to make.

Can you share some examples of your work with the furniture sector?

Members of our collaboration community from the furniture sector include IKEA, Bensons for Beds, Dunelm and DFS. By being part of the Collaboration Community, these organisations have the chance to share and learn best practice from others across the retail community, as well as co-creating solutions and accessing support in building a diverse talent pipeline through our cross-industry leadership development programmes.

We are delighted, for example, that IKEA will be partnering with us to deliver the next Global Women Leaders Programme in 2025, helping the industry invest in diversifying the leadership of tomorrow.

Others are working closely with us on delivering inclusive recruitment workshops for their line managers, or availing themselves of our industryfocused resources and toolkits.

Individuals from these organisations have participated in our Leadership Development Programmes, which focus on specific groups (for example, women leaders, ethnic future and senior leaders), helping organisations to build diverse talent pipelines. The structure of these programmes not only positively impacts the delegates who attend, but

also their line managers, executive sponsors, mentors and facilitators, producing broad and deep cultural change.

At our 2024 Inclusion Summit (our flagship annual event) we were fortunate to hear from Tanya Hamilton, EDI manager at IKEA UK and Ireland, who called attention to the narrative around employment for refugees, and the power of storytelling as part of creating a broader social impact. Their CFO sits on our CFO board, helping us to ensure that our initiatives deliver value and broader business impact.

Why does EDI matter in retail?

EDI matters in retail not only because it is the right thing to do from a moral standpoint – whether that be ensuring employees come to work as their authentic selves, to progressing diverse talent through the leadership pipeline – but also because it undoubtedly brings better business outcomes.

There are numerous examples of this in retail.

Embedding EDI at every level of an organisation helps to create environments where employees are able to fully contribute all their skills and experience, and reach their full potential. This makes organisations more desirable workplaces for top talent.

Meanwhile, building diverse teams and leadership brings unique perspectives and experiences, which in turn helps to boost innovation and creative problem-solving. It enables retail organisations to better understand the experiences and needs of their customers, tailoring products and services accordingly.

The way these examples play out in reality is well illustrated by the DiR Collaboration Community, where, along with WiHTL, we are making excellent progress towards positively impacting 5 million employees globally by 2030. www.diversityinretail.com

“EDI undoubtedly brings better business outcomes

42 INSIGHT ETHNIC DIVERSITY

VIEWPOINT

What does workplace diversity mean to you?

As an industry traditionally dominated by white males, the UK furniture sector is under increasing pressure to make its workforces more inclusive of different ages, religions, ethnicities, people with disabilities, genders, sexual orientations and cultures, and, across the board, models and beliefs are being challenged.

Furniture News asked some of its regular contributors to explain what workplace diversity means to them …

At 36, I feel I am quite young when attending trade shows, and the fact we’re in an older, maledominated industry can be very noticeable. That said, I have been to shows in Germany, Poland, Latvia etc, and it’s very clear there’s a shift taking place in this regard. Personally, I find the industry can be a bit old school, as what has worked before has worked – but this will evolve as diversity grows.

My own workforce is diverse, with a different mix of people. I try to learn as much as possible about what other countries are doing and see if it’ll work for our market. Diversity is key in life, never mind business – travelling the world has probably made me think this way (Brian McCann, DFI Beds)

It’s what our customers would expect, but more importantly, it’s the right thing to do (Paul Little, Airsprung Beds) This is a topic I haven’t spent much time considering, to be honest, as my career has involved working with a great mix of people from all walks of life, in equal positions of authority. As a PE teacher, my boss and deputy were both female, and I thought of it as perfectly normal. In my time as a furniture sales agent I’ve worked under and alongside male and female bosses and colleagues as well as those from different countries, cultures and religious ethnicities and ages.

Workplace diversity is the norm for me, and it’s great that we have this – but there’s no doubt that all the people I’ve worked with in my career, irrespective of their age, skin colour, country of origin or cultural background, have been the right person for that position, and fully deserved to be in it Daryl Drylie (ID Agencies)

Diversity is the best way to guarantee well thoughtthrough, holistic decisions Steve Warren (Sleepeezee)

“It should already be a part of what your business is and stands for

I think that it’s incredibly important that employers don’t discriminate against any group or minority in the workplace.

There is no space for bigotry in any environment. I believe in meritocracy – if you’re good, you’re in Phil Gant (PG Agencies)

Firstly, I would like to say that forced diversity or quotas rarely work. I don’t believe there should be any obstacles to anyone succeeding in our industry, if they have the talent, drive and desire to succeed.

For us, it’s vital we provide a safe and pleasant work environment for all our employees. I don’t believe we’re being held back on diversity, and our approach has always been that the best person gets the job or promotion. I believe that it’s important that we mentor younger employees and help them to develop their skills and potential Anthony Joyce (Wolf Components)

Are you capable, and do you ‘get’ the business culture? At Hydeline Furniture, we had a rich mix of individuals from across the world, all contributing to the ambitions of the business Jonathan Burrage (Purple Octopus Business Solutions) At Land of Beds, we prioritise and actively encourage employee diversity. We recognise that a diverse workforce brings a wealth of perspectives, ideas and experiences, which are crucial for driving innovation, creativity, and intelligent decisionmaking. We’re dedicated to fostering an inclusive and welcoming work environment where individuals from various backgrounds, including race, ethnicity, gender, age, religion, and sexual orientation, are not only valued but also provided with equal opportunities to thrive and excel. We firmly believe that diversity is fundamental to success, particularly when tackling complex problems that require creative solutions Mike Murray (Land of Beds)

Having a small team encourages all employees to input across all areas of the business – no idea is a bad idea Sam Jackson (Bluebone Imports)

The time for this to be a discussion point has already passed. It should already be a part of what your business is and stands for Phil Pond (Scarlet Opus)

43

GUARANTEE YOUR SALES SUCCESS IN 2025

IT’S UNDER CONTROL!

~ YOUR INVITATION ~ Come and see us on Stand A1 in Hall 1 at THE JANUARY FURNITURE SHOW within the Birmingham NEC from 19th to 22nd January 2025

Following on from our magnificent January issue, Furniture News keeps on giving in February!

Alongside our monthly round-up of the latest in Bedroom, Living, Dining and Trade Services, we’ve the following special features coming up: Payments and protection: Do you offer payment solutions for retailers, to entice bigticket purchases? Shout about it here!

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#424 January 2025 www.furniturenews.net #422 November 2024 www.furniturenews.net

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TIME TO DINE

Alpha Designs Upholstery steps up

TRADE SERVICES | AI OUTDOOR | NEW IN UPHOLSTERY

Think Rugs – for every home

AGE OF ICONSABOVE AND BEYOND

Enter Carpe Diem Beds’ new era of sleep

World Furniture’s wholesaling milestone

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Dream big with Carpe Diem Beds

MAN MEETS MACHINE MANCHESTER FURNITURE SHOW How AI is changing the furniture industry SPRING FURNITURE & BED SHOW Calling out inappropriate behaviour LONG POINT | ECO-CONSCIOUS

DINING | TRADE SERVICES Retailers respond to consumer research findings

FUTURE SHOCK BED SHOW MANCHESTER FURNITURE SHOW How| might the industry look in 2034?

LONG POINT | AUTUMN FURNITURE SHOW What’s next for MattressNextDay RETAIL TECHNOLOGY | BEDROOM beds in at Westfield White City DININGEmma | TRADE SERVICES

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SPRING FAIR | TREND FORECAST 2025-26 Dreams goes for Olympic gold

BEDROOM | LIVING | DINING | TRADE SERVICES

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British brands in harmony with Hypnos

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SPRING FAIR | BEDROOM | TRADE SERVICES Welcoming the next generation LIVING | AFTERSALES, CARE & REPAIR How Suns makes outdoor living shine

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EMBRACING EQUITY Leading industry women share their stories

PROFIT GENERATION Are you engaging with younger shoppers?

JANUARY FURNITURE SHOW The inside scoop on product placement SPRING FAIR | LIVING | DINING M.A. Living talks industry and investment BEDROOM | TRADE SERVICES

Forecasting the trends of 2024/25 60 for 60 – spotting the industry’s rising stars

Celebrating the brightest in beds

LIVING | TRADE SERVICES ethnic diversity Exploring the industry’s

Reimagining retail with Kate Hardcastle 23/08/2024 16:14

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DUX IN A ROW Inviting retailers to a premium party | INDX JANUARYFurniture FURNITURE FURNITURE Sales SHOW Solutions in action

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#412 January 2024 www.furniturenews.net

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SCI’S THE LIMIT How Sci-Net is taking Designer Sofas to new heights

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UK & Ireland’s Leading Experts in Retail Sales Promotion sales@greenwoodretail.com www.greenwoodretail.com

44 INSIGHT

EasyKlix looks beyond John Lewis

EasyKlix in Glasgow

EasyKlix at Liverpool ONE

EasyKlix in Liverpool

“We are looking forward to bringing Forte to the rest of the UK market

The Polish furniture manufacturer was founded 32 years ago, and has built its reputation on a tradition of entrepreneurship as a family- owned company. Its extensive ranges include furniture for dining, living and children’s rooms, as well as bedrooms, offices and halls.

Whole collections are available, as well as complementary pieces, with around 800 new designs going on sale every year. Indeed, a total of around 3000 designs are permanently available, with exports to around 45 countries accounting for around 90% of production. In 2023, the group sold some 2.2 million pieces of furniture.

Victoria Ross, national sales manager (UK) at Forte Furniture, says: “We are thrilled with sales of EasyKlix in the John Lewis stores and, as the collection becomes available to other retailers, we are looking forward to bringing Forte to the rest of the UK market and establishing ourselves as a ‘go-to’ brand for selfassembly furniture. We’ve also been really pleased with the success of our regional store events, where shoppers showed a real enthusiasm for our products, as well as taking part in competitions, such as for assembling furniture in the fastest possible time.”

The innovative EasyKlix by Forte furniture was launched in April, and soon was hailed as a real game-changer, as its two ranges were exclusively rolled out at John Lewis stores, with the first unveiling at the brand’s flagship London West End store in Oxford Street.

Over the following month, EasyKlix was rolled out in shop-in-shops at John Lewis stores in Glasgow, Westfield Stratford City, Southampton, Solihull, Leeds and Liverpool.

The roll-out was supported by a marketing campaign which included the hiring of well-known influencers to further raise the profile of the brand on its social media channels. Big Brother winner Craig Phillips, and his wife Laura – also known as the presenters on YouTube channel Mr and Mrs DIY – were invited to launch EasyKlix at leading shopping centre Liverpool ONE, and there has also been extensive national and regional media coverage about

EasyKlix in Leeds

Forte, one of Europe’s largest manufacturers of self-assembly furniture, is looking forward to growing the brand in the UK in 2025, after the successful roll-out of its EasyKlix ranges at selected John Lewis stores …

the various launches and events.

The EasyKlix products are designed to assemble up to 10 times quicker than conventional furniture, thanks to a pioneering ‘click-together’ system using ThreespineID technology.

Currently available in two ranges – Sherbrooke and Harllson - EasyKlix by Forte comprises cabinets and sideboards, wardrobes, TV stands, chests of drawers and side and console tables, available in white, natural and sage green colours. “Keep an eye out for exciting new designs that will be available with the EasyKlix build system in 2025,” adds Forte.

“The solid, long-lasting furniture suits all modern lifestyles, and has proved especially popular with first-time home buyers, students, and those who are often moving house. The technology also means you can disassemble and rebuild the furniture, when necessary, almost tool free.”

Sustainable development is also a priority for Forte, which puts achieving the highest product quality on an equal footing with care for the natural environment, and ethical and employee issues. https://company.forte.com.pl/en/

#WeAre

FORTE Contact us: Victoria Ross National Sales Manager phone: +44 7799 692843 e-mail: victoria.ross@forte.com.pl

46

GETTING PERSONAL

Sarah Bianchi

Sarah is the owner and lead buyer at famed Macclesfield furniture and interiors independent, Arighi Bianchi. Representing the fourth generation of the Bianchi family to run the 170-year-old business, Sarah has worked there for 25 years, and was promoted to CEO in 2021, whereupon she embarked on a five-year plan to enhance shopper experience and cement the brand’s legacy.

INSIGHT 47

How might a child describe what you do?

That I work with my family and friends in a life-size dolls house! Our historic store features an iconic facade with large Italianate glass windows, and is a stand-out landmark in the North West.

What’s the biggest long-term challenge you face?

Continually adapting to changing consumer behaviours and expectations, driven by advancements in technology and shifts in lifestyle preferences.

If you had 10 x your working budget, what would you spend it on?

We’ve recently implemented a new vision and strategy for the business, so it would be doing everything we’re doing now to achieve this vision – just lots more of it! The consumer journey is not linear and there are more influences on decision-making than ever before, so it’s about maintaining a consistent experience across all platforms and consumer touchpoints, which needs budget.

What would be the title of your autobiography?

‘What Ted taught me about leadership’. Before joining the family business, I was private secretary to the Rt Hon Edward Heath.

What does ‘work/life balance’ mean to you?

It’s about believing that success in one area should not come at the expense of the other, but rather both can be achieved in tandem.

Who’s been your most influential professional mentor?

My dad, who was head of our business for many years. His work ethic and ability to make every customer and member of staff feel valued is something I’ve admired, and that I try to replicate.

What advice would you give your younger self?

Stay true to your values and maintain your integrity – ethical behaviour and authenticity will always earn you respect and trust in both your personal and professional life.

What’s been your best day in business to date?

It’s hard to name one, but I recently attended an International Women’s Day event in Beverley Hills alongside global consumer expert Kate Hardcastle, aka The Customer Whisperer. It was an honour to be in the same room as some of Hollywood’s most inspiring women, and I took lots of learnings from listening to their experiences.

What’s the biggest myth about our industry?

That buying furniture is all about the product and price – it’s not. It’s about the retail experience and customer engagement.

What should everyone in our industry either stop or start doing?

We need to start putting lots more focus on sustainable practices throughout the sector to drive real change, not just greenwashing.

Where do you see the industry going in the next 5-10 years?

Growth may be challenging, and slower than in previous years, but I’m confident that industry will grow again.

“It was an honour to be in the same room as some of Hollywood’s most inspiring women

What question do you wish we’d asked? How would you have answered?

Q. Do you think being an independent, familyowned-and-run business has helped your business’ continued success?

A. Overall yes, because we have maintained strong values and respect throughout our commercial ups and downs. Having these values at the heart of what we do has outweighed any of the ‘downsides’ of being family run.

Catch Sarah when she joins the panel for the The Women in Furniture Network (WIFN) Celebrate Success event at the January Furniture Show (21st January at 5:30pm, at the Social Studio in Hall 2). www.arighibianchi.co.uk

“Ethical behaviour and authenticity will always earn you respect and trust in both your personal and professional life

50 EVENTS

Grandeur

SIESTA BEDS’ OPEN WEEK

Platinum/Viceroy

www.siestabeds.co.uk

Following the success of previous events, Siesta Beds plans to hold an open week at its Mulliners Works HQ in Bordesley Green, Birmingham (B8 1BY) in line with the January Furniture Show, from 20-24th this month.

“Understanding that buyers’ time is very precious, out-of-hours attendance (by appointment only) is offered, enabling people to make full use of the NEC show,” says the bedmaker. “Those who visit during the day will have the opportunity to see the manufacturing

of products, and will be introduced to our office staff.”

New models on display in the showroom will include: the Grandeur (1000 pocket springs, in ocean blue, with gel-infused latex); Platinum (2000 pocket springs); Viceroy (1000 pocketed springs; and Prestige, along with the core range.

The ZoneX range, with zoned latex which offers a tighter zoning in the area where more support is required, comes encapsulated and

is offered in 1400-, 1800- and 2800- spring count models – while the Hybrid Essential, a traditional pocket-spring model with butterfly springs for additional edge support, and gel, memory and kinetic foam layers for rigidity, comes in 1000-, 2000- and 3000-pocket spring counts.

“Siesta Beds’ comfort- and quality-assured range of beds is recognised for its ethos of quality, value and quick delivery,” the bedmaker concludes.

“Within just a few days of its launch, representatives of many large European buying groups and furniture store chains, as well as furniture wholesalers and online traders from other continents, have registered in the system,” says project manager Józef Szyszka. “Among them are buyers from prospective markets for Polish furniture exports, such as the US and India, which makes us very happy.”

Meble Polska is the world’s largest presentation of the Polish furniture industry’s offer, and, as it stands, the 2025 edition will occupy nine pavilions. More than 300 companies and brands from more than a dozen countries, including leading Polish manufacturers, will present new products, with significant exhibitor delegations lined up from Turkey and Ukraine.

MEBLE POLSKA

www.meblepolska.pl

From 25-28th February, key European sourcing fair Meble Polska will return to Poznań, with buyers expected to attend from some 70 countries. Early visitor registration is now open, and tickets will be free until 31st January – saving attendees both time and money at the event.

52 EVENTS

MALAYSIAN INTERNATIONAL FURNITURE FAIR (MIFF)

www.miff.com.my

As South East Asia’s largest furniture trade show, the Malaysian International Furniture Fair (MIFF) 2025 invites global buyers to embark on a fulfilling sourcing journey. From 1st-4th March, the event will return to the Malaysia International Trade and Exhibition Centre (MITEC) and World Trade Centre Kuala Lumpur (WTCKL) to kick off the Asian furniture buying season, showcasing over 700 top manufacturers from 15 countries and regions.

“At MIFF, discover a treasure trove of innovation and craftsmanship,” says the show’s organiser. “Explore two expansive venues and 17 halls, each brimming with the latest trends to elevate your offerings. Whether you seek exquisite Malaysian wooden furniture or cutting-edge office designs, MIFF is where connections are made and ideas flourish.

“Our exhibitors are industry leaders, poised to meet the demands of markets across America,

EMEA, Asia and Oceania. With Malaysia’s welcoming visa policies, attending MIFF is easier than ever for international buyers.

Experience Malaysia’s warm hospitality and vibrant culture as you source products that inspire and transform your business.”

Register as a visitor before 14th February to redeem a free admission pass. The organiser concludes: “Start your adventure at MIFF, where every piece tells a story, and every connection sparks new possibilities!”

NorthPoint_JA.indd 1

20/11/2024 12:50

54 EVENTS

Malaysia’s EFE to shine brighter than ever The Export Furniture Exhibition (EFE), a leading international furniture trade show, is set to make an impression when it returns to Malaysia’s Kuala Lumpur Convention Centre (KLCC) for its 18th edition from 2nd-5th March …

“A dynamic exchange of ideas and business opportunities

With free admission, EFE2025 promises to be “an unmissable opportunity” for industry professionals to explore the latest trends, connect with global exhibitors and buyers, and discover cutting-edge innovations in the furniture industry.

EFE is the signature event of the Malaysian Furniture Council (MFC), is organised by EFE Expo, a subsidiary of the council, which says the event “stands as a beacon of innovation, bringing together global industry leaders.

“This distinguished exhibition has consistently led the way in revolutionising the furniture trade landscape. Representing all 13 State Furniture Associations of Malaysia, the MFC actively drives the industry’s development, working in close partnership with the government to elevate the sector and boost the nation’s furniture exports.

“EFE is not just an exhibition – it’s a canvas where the furniture industry brings its dreams and aspirations to life. Every March, EFE hosts this extraordinary event at KLCC, uniting exhibitors from Malaysia and beyond with buyers from around the world, creating a dynamic exchange of ideas and business opportunities.”

And the heart of EFE is beating louder than ever this year, with the exhibition set to occupy 40,000m2 across six halls of the KLCC. Exhibitors from Malaysia and the ASEAN region will have the opportunity to engage with buyers from over 140 countries and regions, creating “a dynamic exchange of ideas and opportunities”.

At the core of EFE lies Malaysia’s trademark woodbased furniture, which is known for its craftsmanship and design. From the enduring beauty of rubberwood to the elegance of balau, kembang semangkok, nyatoh, dark red meranti and acacia, these indigenous materials are integrated with state-of-the-art manufacturing techniques, creating furniture that can resonate on the global stage. “Therefore,” explains the show organiser, “to truly experience and purchase Malaysia’s furniture, one must visit the exhibitions in person in Malaysia, to fully appreciate its unique charm and exceptional quality.

“EFE 2025 is more than just an exhibition – it’s an odyssey into the world of furniture, a realm where innovation meets tradition and creativity is brought to its fullest expression.Don’t miss your chance to be part of the EFE 2025 experience – an unmissable event brimming with innovation and excitement!

“Join us at the iconic KLCC, Malaysia, and immerse yourself in a world of groundbreaking designs and global connections. We look forward to welcoming you on this incredible journey!” www.efe.my

56 EVENTS

FURNITURE COMPONENT EXPO

www.fcexpo.co.uk

The Furniture Component Expo is set to be an impressive showcase of industrial innovation, bringing together advanced component suppliers, machinery manufacturers and service providers from across the globe.

Exhibitors will discover a dynamic environment offering comprehensive solutions for every aspect of furniture manufacturing, says the show’s organiser, the British Furniture Association (formerly the BFM): “From precision cutting machinery and woodworking tools to specialist software and raw materials, the expo provides an unparalleled platform for businesses to demonstrate technological innovations.

“Limited exhibition spaces remain available, offering companies a chance to join a stellar lineup of exhibitors. Whether you’re a component manufacturer, machinery innovator or service provider, now is the perfect time to enquire.

“This expo goes beyond product display – it’s about creating connections, solving manufacturing challenges, and driving industry innovation.

“Furniture manufacturers will find an essential destination for sourcing production optimisation solutions, including CNC machinery, finishing technologies, sustainable material suppliers

and design software providers. Every critical component of the manufacturing supply chain will be represented, providing a comprehensive networking and sourcing opportunity for industry professionals.

“Don’t miss this chance to connect with industry leaders and showcase your solutions.

Registration is open at https://fcexpo.co.uk/visit/ – spaces are filling quickly, and opportunities are waiting. Contact the event team today and transform your business potential in the furniture manufacturing ecosystem!”

Interested parties can also contact the BFA at www.fcexpo.co.uk/exhibit-sponsor/

Furniture & Craft all in One Place w w w . i f e x i n d o n e s i a . c o m

Want to exhibit or sponsor? Scan here:

Join us for the FCExpo 2025, a premier event dedicated to the furniture manufacturing supply chain!

Explore the latest products, services, machinery and technology from leading suppliers in the furniture industry. Experience hands-on demonstrations of cutting-edge tools and technologies.

Event Sponsors

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Organised by:

58 EVENTS

Informing the industry’s future Running alongside the second phase of Asia’s principal furniture fair, CIFF Guangzhou, from 28th-31st March, CIFM/ interzum Guangzhou 2025 promises to be a driving force for industry innovation, with a focus on cutting-edge technologies, innovative materials, and solutions for more efficient and sustainable production.

“Where the future of design and manufacturing is built

CIFM/interzum Guangzhou is all set to bring together global brands, emerging trends, and networking opportunities, under the theme ‘Engine of New Productivity Boosters in the Home Industry’.

“The furniture industry is undergoing rapid evolution, supported by favourable real estate policies, the renewal of ageing furniture, and growing global demand,” states the fairs’ organiser.

“The numbers speak for themselves – in October 2024 alone, furniture and component exports from China exceeded RMB 38b, showing significant growth of +14.96% MoM. From January to October, total exports reached over RMB 390b, with annual growth of +8.8%.In this context of renewed market confidence, CIFM/interzum Guangzhou 2025 stands as the reference event for identifying trends and shaping the future of the furniture supply chain, paving the way for new opportunities for manufacturers and designers worldwide.”

Taking place at the Canton Fair Complex in Guangzhou, Pazhou, the event will encompass three main sectors – Machinery, Hardware, and Materials –

with a spotlight on solutions that enhance production efficiency and enable greater customisation.

The Machinery sector will showcase innovative solutions for wood processing, with a focus on automation, integration and smart manufacturing, Hardware will feature cutting-edge technologies and creative solutions designed to meet the needs of increasingly personalised and functional designs, and the Materials area will bring together some of the finest Chinese and international brands, showcasing everything from surface design to innovative solutions for customised furniture – with the CMF Trends LAB_2025 exploring new aesthetic possibilities for both designers and manufacturers.

“CIFM/interzum Guangzhou 2025 is more than just an exhibition – it is an ideas lab where trends meet practice, and where the future of design and manufacturing is built,” the organiser continues.

“Don’t miss the chance to be part of the innovation!” www.ciff-gz.com

60 EVENTS

How Hive is changing the game From May 15-17th, the Expo Center Sharjah, UAE, will transform into a global hub for furniture enthusiasts, trade buyers from the Middle East and Africa, and industry leaders, as Hive Furniture Show returns to set the stage for what’s next in furniture design …

Boasting more than 300 exhibitors from some 15 countries, Hive 2025 promises a curated mix of the latest trends, impressive designs and timeless craftsmanship, from living room collections to sustainable outdoor furniture.

“Expect to rub shoulders with more than 10,000 trade buyers and 1000 VIP hosted buyers from the Middle East, Africa and beyond! These aren’t just casual visitors – they’re the decision-makers and movers of the furniture world, all eager to discover the next big thing for their markets,” states show organiser OMG Exhibitions.

“This isn’t just about furniture

“And Hive 2025 isn’t stopping at exhibitions. Enter the Hive Conclave, where industry giants will share insights, strategies and game-changing trends. Think of it as your all-access pass to the minds shaping the future of furniture!

“Months of roadshow activations across GCC [Gulf Co-operation Council] and Africa have already created a frenzy among trade buyers from major furniture hubs, with many confirming their attendance. Add to that perks like the VIP hosted buyers programme, which includes complimentary hotel stays in Dubai and transportation to and from the event, and it’s no wonder Hive 2025 is the hottest ticket in town.

“Whether you’re looking to launch a new collection, expand into booming markets, or simply get inspired, Hive 2025 is the place to be. This isn’t just about furniture – it’s about elevating your brand, making connections, and being part of something bigger.” www.hivefurnitureshow.com

Ellipse Dining Range & Stella Chairs Visit us at January Furniture Show Hall 1- C30 or get in touch for more information: bentleydesignsuk

Unit A1, Symmetry Park, Morrell Way,

bentleydesignsukltd

Bicester, Oxfordshire OX26 6GF

020 8833 7500

www.bentleydesigns.com

62 EVENTS

IFHS looks to build on a decade of growth The Irish Furniture and Homewares Show (IFHS) has cemented its reputation as a cornerstone event in Ireland’s trade show calendar. This year’s edition is now on the horizon, and the event promises to be “bigger and better than ever”, celebrating progress, innovation and commitment to the Irish furniture and homewares sector …

“IFHS has consistently focused on delivering value to the industry

For businesses already operating in Ireland – or those aspiring to enter the market – IFHS offers a timely opportunity to showcase products, discover industry trends, and forge lasting connections.

Born 10 years ago out of a recognised need for a dedicated furniture trade show in Ireland, the IFHS has evolved into a vital platform for the industry. Its mission has always been clear – to unite professionals, drive collaboration, and propel the Irish furniture market forward.

“This is not just another event,” says the show’s organiser, “it’s a hub of opportunity where innovation meets passion, and professionals from every corner of the sector come together to create a lasting impact.

“Over the past decade, IFHS has consistently focused on delivering value to the industry. By fostering connections and showcasing the latest in furniture and homewares design, the show has empowered businesses to grow, innovate, and thrive.

“The 2025 edition of IFHS is no exception. It promises to spotlight cutting-edge designs, emerging trends, and groundbreaking solutions that will shape the future of the Irish market.

“As we move into a new year, we reflect on the success of IFHS 2024, marking a decade of growth, innovation, and industry leadership. With recordbreaking attendance and sales, a diverse array of exhibitors, and a palpable sense of excitement on the show floor, the event was a fitting celebration of 10 years in business. As the show continues to grow and evolve, it is clear that the IFHS will remain a cornerstone of the Irish furniture and homewares industry for many years to come.

“For exhibitors, buyers, and visitors alike, the IFHS has once again proven to be an unmissable event, offering not only a platform to do business but also a chance to support the Irish furniture industry. As the industry continues to innovate and adapt to changing consumer demands, the IFHS will undoubtedly remain at the forefront, driving the conversation forward and helping businesses thrive.”

Taking place from 24-26th August at the National Indoor Arena, Blanchardstown, Dublin, IFHS expects to attract more than 1000 trade buyers, offering attendees the chance to gain exclusive insights into the latest designs and innovations in furniture and homewares, and build valuable relationships with industry leaders, peers and suppliers.

“IFHS is the ideal venue for professional buyers to access exceptional offerings from Ireland’s leading suppliers, in order to stay competitive in a dynamic market, elevate their offerings, and positioning their business ahead of competitors in a rapidly evolving market,” IFHS’ organiser continues.

“For suppliers and businesses in the furniture and homewares industry, IFHS 2025 offers an unparalleled platform to showcase products, attract new clients, and boost sales. Exhibiting at the show provides exclusive access to a highly engaged audience of serious buyers – all under one roof.

“By securing your spot at IFHS 2025, you’ll gain the opportunity to strengthen your presence in the Irish market, showcase innovative products to a targeted audience, and build meaningful relationships with key buyers and industry influencers.

“Spaces are filling quickly, so don’t miss out! To book your space, contact event manager Aisling at +353 8385 76794, or email aisling@ifhs-tradeshow.ie.

“Be part of Ireland’s thriving furniture industry! Join us at IFHS 2025 and witness where passion meets innovation. The event is more than a trade show – it’s a celebration of Ireland’s dynamic furniture and homewares industry.

“Visit our website for more details and a full list of exhibitors. Let’s shape the future of the Irish furniture market together!” www.ifhs-tradeshow.ie

Organized by:

VIETNAM INTERNATIONAL FURNITURE & HOME ACCESSORIES FAIR

Diamond Sponsor:

5 - 8 MAR, 2025 SKY EXPO DIST. 12

SECC DIST. 7

HO CHI MINH CITY

vifaexpo.com

64 EVENTS

PARTNERTAGE OSTWESTFALEN

www.partnertage-ostwestfalen.de

Taking place from 1st-3rd April, MOW sister event Partnertage Ostwestfalen, the first furniture fair of the year in Germany, says over 100 companies have already confirmed their participation.

“Trading partners can look forward to a significantly extended range regarding quantities and qualities, from conventional to self-service,” states fair organiser and venue, Messe Ostwestfalen.

Among the over-100 exhibitors will be new additions such as Hjort Knudsen, Jakobsen,

Astor, Maxfurn, Skalik, Mako, HC Teppiche, Casø Furniture, Unique, and Schösswender.

“The unusual, friendly event is continuously making new fans,” states the organiser.

“Especially as the Partnertage Ostwestfalen at the beginning of April is the first fair event for the furniture industry in Germany. An additional booster is that also Musterring and the Möbelmeile Spring open their doors on the same dates, so the East Westphalia area can prove its furniture competence.”

“We have received much positive feedback

from the trade regarding the dates we had decided on, so we are sure that the Partnertage Ostwestfalen in April will match our business from the strategical point of view,” add the exhibitors which initiated the event. “With this being the first fair event in Germany in 2025, we are looking forward to significantly boosted business and exchange between the companies of this sector.”

The trade-only show also promises free services such as entry, parking, catering and accessibility.

24th - 26th

August 2025 24th - 26th August 2025

The Indoo Arena, Arena, TheNational National Indoor Blanchardstown, Blanchardstown, Dublin Dublin

The National Indoo Arena,

Uniting the industry.

Blanchardstown,

Adding value.

Dublin

Fostering growth

Uniting the industry.

IFHS_JA.indd 1

Adding value.

To secure your space today contact event manager Aisling on 00353 838576794 or Email aisling@ifhs-tradeshow.ie To find out more visit www.ifhs-tradeshow.com To secure your space today contact event manager Aisling on 00353 838576794 or 18/12/2024 10:56 Email aisling@ifhs-tradeshow.ie

We all need our

CRANMORE PARK | SOLIHULL 17 - 20 JANUARY 2025 STAND P25

66 EVENTS INDX FURNITURE

INDX Furniture ready to inspire retail Returning to Cranmore Park from 17-20th January, INDX Furniture promises to be “the ultimate destination for furniture retailers seeking inspiration and business opportunities”. Organised by leading UK buying, services, and event group, Associated Independent Stores (AIS), INDX Furniture aims to be buyers’ gateway to success, offering a dynamic platform for them to explore the latest designs across the upholstery, living and dining room sectors …

“Attendees will find newness across every category

Day one of the four-day event is exclusively reserved for AIS members, and the show will welcome general trade visitors from 18 -20th January, with online registration open via the INDX Shows website.

“Commercially crafted to fuel business growth, the upcoming show will offer an expertly edited selection of winning models brought together under one roof,” states AIS, “and, with a focus on newness and innovation, attendees will discover a curated line-up of market-leading brands, fresh products and industry insight.”

The show’s core of key returning exhibitors includes HTL, Primavera, HND, Devonshire Living, Classic Furniture, Papaya, Wood Bros, Bell & Stocchero, and Torelli, while the roster of new exhibitors is set to include Gwinner, Fortune Woods (Abode), Modulax, Nest, Sofa Source, and Rauch – with the latter taking a stand in the purpose-built first-floor exhibition space.

In partnership with trend agency Scarlet Opus, the show’s Trend Area focus will be ‘Healing’ – promoting wellbeing, and empowering health and comfort.

Visitors to the show can immerse themselves in the season’s key shapes, colours and textures, and explore a selection of products hand-picked to illustrate the key theme – with upholstery from Vilmers and cabinetry from Hooker Furnishings (which enters the UK market this month).

Home highlights As the trend for technology-integrated upholstery continues to drive market growth, the show will welcome return exhibitor HTL, with its selection of tech sofas.

Further strengthening the tech sector, the exhibition will also introduce new exhibitor Sofa Source, which is set to make an impact this year with its extensive wholesale upholstery collection “to suit every retailer’s style and budget”. Alongside features including integrated speakers and wireless/USB chargers, highlights include the new Avriio collection, with its attractive curves, generous proportions and high-quality fabrics. DHD is available, with delivery times as short as two weeks.

Showcasing newly launched models and bestselling lines, INDX Furniture will host a strong representation of Italian upholstery suppliers, with confirmed brands including Calia, Egoitaliano and New Trend in attendance. And, with its expertise in design, textiles and traditional handcrafting, Alexander & James will present a collection of boutique-inspired sofas that promise to make a real statement in-store.

Retailers can also look forward to exploring an enviable cabinet category, including sintered stone and ceramic finishes, alongside an array of wood, painted and marble options. And, exclusively

67

launching at INDX Furniture, G Plan cabinet by Baker Furniture will unveil two new bedroom ranges and one new dining range, which complement G Plan’s upholstery offering.

Fortune Woods (Abode) will make its INDX debut, introducing retailers to an expansive product range.

The Placid bedroom collection, with its well-designed four poster, is poised to be a bestseller, says AIS – while the supplier’s Quake collection offers oak-

finished contemporary dining and occasional designs, and a new upholstery collection features both fabric and leather designs.

Welcoming the trade Emma Rackley, director of furniture and home at AIS, comments: “The January 2025 show has been carefully curated in response to market trends and consumer behaviours. We’ve concentrated on bringing together a selection of products and exhibitors which will help retailers hone their commercial edge and stand out from their competitors.

“Attendees will find newness across every category, and we’ve introduced exciting additions to complement our existing mix. All in all, we’re looking forward to catching up with everyone at what promises to be an unmissable four-day show.”

Delivering perhaps the UK’s busiest retail trade show calendar, all INDX events are free to attend, with free on-site parking and complimentary refreshments for all visitors.

The home of INDX Shows, Cranmore Park in Solihull, is “a venue with no distractions, centrally located and easy to access – designed exclusively to create the optimal environment for building business relationships and sourcing new products,” says AIS. “Be part of it. Grow your business, close deals, and build connections.” www.indxshows.co.uk

“We’re looking forward to catching up with everyone at what promises to be an unmissable four-day show

68 EVENTS INDX FURNITURE

Partnership is everything, says Papaya Papaya’s production process begins with feedback from its team of agents, and from retailers, says Sarah: “From this, we develop new ranges and add to existing ones.

“Together with our staff based on location in Vietnam, production is a continual process to achieve the best product in terms of quality, and one that will meet the demands of both retailer and consumer.

“The retailer, and consumer as customer, is our focus, and is the key to successful products – this encompasses commercial design, quality of materials, construction and finish, regulation adherence, packaging that works for warehousing and for home delivery and, where appropriate, bespoke brand portrayal.

“Our work with our manufacturers in Vietnam is a constant. Production is overseen by our staff in Vietnam, and our directors visit all factories on a regular basis. Forming this ongoing partnership with manufacturers ultimately provides our retailers with the secure supply chain they need in order to be confident in their shopfloor display investment with Papaya.”

A wide variety of manufacturing capabilities and team skills means Papaya Trading is able to offer retailers products to suit their individual markets.

Sarah continues: “We offer five core internal oak furniture ranges, available from wholesale stock: Shrewsbury, a mid-oak living/dining range that we’ve sold consistently since we started 10 years ago; Valencia, a natural oak living/dining range comprising good, basic pieces; Chatsworth, available in living/ dining and bedroom and in oak or grey painted; Foxington, a keenly priced range in both oak and off-white painted, with a wide variety of pieces across living, dining and bedroom; and finally Kingsbury,

Chatsworth

For readers that are not aware of Papaya, the family-owned wholesaler is located between the Yorkshire Dales and the Lake District, surrounded by fells and sheep. That said, the sleepy location belies the operation – a global team dedicated to the production of interior and garden furniture that consumers will buy time and time again, backed by personal service.

Here, operations director Sarah Crombie explains how the company’s purpose and processes enable it to focus on building partnerships …

a chunky farmhouse living/dining range finished in a beautiful rich, warm oak (also available with grey painted bases).

“Our priority for the ranges is that they work for the retailer in terms of consumer appeal, quality and price. For the larger furniture retailer, we also offer a variety of container-only and bespoke ranges to suit a variety of markets and price points.”

Papaya’s directors started out in the garden furniture sector over 25 years ago. The business launched its first garden furniture collection in 2020, and now supplies some of the largest retailers of garden furniture in the UK. “Our unique selection of manufacturing options, experienced team and outstanding QC procedures enables us to offer retailers a huge range of garden furniture,” states Sarah, “from occasional sets to full bespoke ranges in a wide variety of materials – rattan, teak, aluminium, steel mesh, polystone etc. A selection of our garden furniture is available to our retailers from wholesale.

“Papaya Trading’s commitment to our retailers is not just about the product, though – it’s about giving our customers the best personal service we can.

From our team of knowledgeable sales agents, who help with product knowledge, display, staff training and aftersales, to our reliable delivery team and our friendly sales and service staff, at Papaya we’re committed to understanding and knowing each and every one of our customers, and how we can help them to sell more furniture.”

Find Papaya at INDX Furniture this month. https://papaya.furniture

“It’s about giving our customers the best personal service

PAPAYA @

INDX

17th - 20th January 2025

Commercial designs, superb quality, great value PAPAYA TRADING LTD WWW.PAPAYA.FURNITURE WWW.SUNNII.CO.UK 015242 73555 INFO@PAPAYATRADING.CO.UK

70 EVENTS INDX FURNITURE

Rauch – up close and personal

Credo

What’s been keeping you busy since you joined?

My area of responsibility is Scotland, North West England and North Wales. I started early last summer, and, having spent the first few months in a support role, my time has been focused on getting to know the product, working with our established retailers and getting to know those who I didn’t know or work with previously.

Hosting visitors gives the business a chance to really engage with its stockists

“Visitors always leave with a smile

What’s your industry background, and what led you to join Rauch?

I think it’s fair to say I have a wealth of knowledge of the furniture trade! I left school and joined a local family furniture business where I enjoyed 16 years in furniture retail, before deciding to venture out ‘on the road’.

Having spent almost 20 years in the bedroom sector, in some challenging but great times, the opportunity to join Rauch was a welcome chance to work with a great team, both in Germany and the UK.

Michael Tattersall

Although regular factory visits give Rauch’s customers an invaluable taste of the German bedroom manufacturer’s brand and product, visitors to this month’s INDX Furniture will also have an opportunity to see the latest lines in the flesh, explains regional sales manager (and sector veteran) Michael Tattersall …

Any big surprises in your new role? Or has it been business as usual?

In my previous role I concentrated on mid- to high-end product, and joining Rauch, it’s been amazing to see that they have so much to offer, from entry-level up to mid/high-end product – there’s so many opportunities to grow.

There are always surprises along the way, and this keeps us focused and ready to adapt or change to the needs of the business. I just keep my head down and do the best I can!

Scale

Following on from our article in September’s issue, how has Rauch performed in H2?

As Peter [Friend, head of Rauch UK] said before, I would say it’s still a mixed bag. Again, some areas are performing better than others, but overall we’re holding our own in what is a tough trading climate – and we’ll shortly be setting out our offer for 2025, and bringing in some exciting new product offers.

Have you been involved in Rauch’s at-home fair, or customer visits to its German HQ? What can you share about your experience?

I always get so much out of taking visitors to our house fair in Germany, as it’s an opportunity to show off the fabulous showroom and manufacturing facility in Freudenberg that Rauch has to offer. Visitors always leave with a smile – and, of course, greater knowledge of our new offer, processes and unique production in our sector.

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Sajo

What feedback did you receive from visiting retailers this autumn? Will it influence Rauch’s design directions?

We had some great feedback from our UK visitors last year, who were delighted with the new designs and colours that we showcased during their visit. The design team at Rauch have certainly been working hard to find some great products and finishes for our new 2025 collections.

Acero

How important are these customer visits to the business?

Massively. Customer visits are really important, as they provide time to discuss the products in a relaxed atmosphere, we can listen to our visitors’ requirements, and there’s a 100% focus on our company’s products.

It allows customers to really concentrate on our product range, and immerse themselves in the detail, ask questions, and then create retail solutions by bouncing ideas around between us and others.

What’s new in Rauch’s portfolio for 2025?

Our new collections will be showcased at INDX Furniture this month, where readers will be able to see our new ranges and finishes. There will be new entry-level ranges, through to our new premium ‘Scale’ collection.

Retailers visiting Rauch’s factory last autumn

Why has Rauch chosen to exhibit at INDX Furniture this year, and what else can visitors expect to find on your stand?

We decided to concentrate on some smaller fairs this year, in line with our overall company strategy – which also creates opportunities for further customer visits to our HQ in Germany (so keep your eyes open for more Rauch product news popping up around the country during the year!).

Visitors will see a great selection of our new products, including modular systems from our Scale and Fifty collections, which offer sliding and hinged door robes, corner robes and matching chests, all in a great choice of colours. Our entry-level product – for example, Sajo – comes in great new colours and is competitively priced, and there’ll be many more new products on show. It’ll be well worth visiting us at INDX Furniture!

Can you share any insights on developing/ outgoing trends in bedroom furniture?

It’s great to see some new colours trending. Grey has been the ‘go-to’ colour for some time, and now softer neutral tones like champagne are becoming very popular, and our 2025 collection reflects this demand.

Rauch double up, with our many coloured glossy and matt-glass tones, too.

What else is in the pipeline for the year ahead?

More of the same for 2025 – our team are focusing on all aspects of our business.

Developments in logistics continue to be a massive topic for us. We have refined our DHD product over the past few months and are now really proud of the service we offer to both the retailer and endcustomer. Retailers can enjoy some excellent offers in the coming months, based on utilising our ‘smart’ logistics advantages, whatever service level they demand. www.rauchmoebel.co.uk

“It’ll be well worth visiting us at INDX Furniture!

72 EVENTS INDX FURNITURE

Mollie

COUCH & CO

www.couchandco.uk

“Team Couch & Co are extremely excited to be exhibiting at INDX Furniture this year,” says the upholstery specialist. “For those of you who don’t already know us, we are a small but passionate, close-knit team with over 150 years’ experience in the UK furniture industry,

Wing

having pooled our knowledge, experience, and established networks to produce our exciting ranges of furniture that are created with style and comfort at their core.

“We will be showcasing Mollie, a beautiful, soft, Chesterfield-style collection, with sumptuous chenille seating that contrasts beautifully with lavish leather scroll arms. Mollie is proudly handcrafted in the UK by time-served craftspeople using only the finest quality materials in some of the most stunning cover

TORELLI

www.torelli.co.uk

Torelli is a leader in the UK contemporary furniture market, known for its commitment to quality and design.

This year, the brand will launch several new collections including New Verdi, Aramis and Castello, alongside the innovative Durotop range of durable, scratch-resistant tables. Torelli will also debut an expanded chair range in leather and fabric, and a new occasional range that features trendy designs and colours to enhance any living space.

Find Torelli on stand D7 at INDX Furniture.

options, all on a 6-8 week lead time.

“In addition, our zero-gravity, ergonomically designed, multifunctional Recliner Collection will be on show, featuring the bestselling models that are part of our forward order programme, from which you can offer your customer a lead time of 10-14 days on selected cover/base options, subject to availability.”

Find Couch & Co on stands D4 and D5 at INDX Furniture. “We look forward to seeing you there!”

Where elegant design & Where elegant design & craftmanship comedesign together!

Where elegant & Whereelegant elegant design Where elegant design && craftmanship come together!

Where design & craftmanship come together!

Where elegant design & craftmanship come together! craftmanship come together!

Where elegant design & craftmanship come together!

Where elegant & craftmanship come design together! craftmanship craftmanship come come together! together!

Contact:

Contact: Contact: Contact: (0141) 632 1025 Contact: Contact: (0141) 632 1025 (0141) 632 Contact: (0141) 632 1025 (0141) 632 1025 sales@torelli.co.uk Contact: (0141) 632 1025 Contact: sales@torelli.co.uk sales@torelli.co.uk (0141) 632 1025 sales@torelli.co.uk sales@torelli.co.uk 137 Shawbridge Glasgow, (0141) 632 1025 St, 137 Shawbridge St, Glasgow, sales@torelli.co.uk (0141) 632 1025 137 Shawbridge sales@torelli.co.uk 137 Shawbridge St,Glasgow, Glasgow, 137G43 Shawbridge St, 1QQ sales@torelli.co.uk G43 1QQ 137 Shawbridge St, Glasgow, sales@torelli.co.uk G43 1QQ 137 Shawbridge St, Glasgow, G43 1QQ www.torelli.co.uk 137 Shawbridge St, Glasgow, G43 1QQ www.torelli.co.uk www.torelli.co.uk G43 1QQ 137 Shawbridge St, Glasgow, G43 1QQ www.torelli.co.uk G43 1QQ www.torelli.co.uk www.torelli.co.uk www.torelli.co.uk G43 1QQ www.torelli.co.uk www.torelli.co.uk

January January January January NEC January NEC NEC January FURNITURE NECJAN 19-22 NEC January FURNITURE 19-22 JAN January NEC 19-22 JAN NEC FURNITURE FURNITURE 2020 19-22 JAN 19-22 JAN SHOW NEC 2020 FURNITURE 2020 FURNITURE 19-22 JAN SHOW NEC 19-22 JAN SHOW 2020 2020 DIAMOND SUITE FURNITURE Stand: 19-22 JAN SHOW SHOW Stand: 2020 FURNITURE Stand: 2020 19-22 JAN SHOW SHOW

INDX

STAND 7 2020 5-H47 Stand: Stand: SHOW 5-H47 2020 5-H47 Stand: SHOW Stand: 5-H47 Stand: 5-H47

5-H47 5-H47 Stand: 5-H47

5-H47

74 EVENTS SPRING FAIR

Step into Spring (Fair) As the UK’s largest retail trade event, Spring Fair brings together home, gift and fashion retailers and suppliers of all sizes – and this year’s anniversary event, on 2nd-5th February at NEC Birmingham, is set to be even bigger than usual …

“Unmatched innovation and inspiration

Over 1200 exhibitors, across 12 buying destinations dedicated to Home, Gift, Fashion and Everyday, offering over one million products (with 38% available exclusively at Spring Fair) from over 400 new and hundreds of international brands, means there promises to be endless opportunities to find the next bestsellers and transform any product range.

“An essential meeting place for retail, Spring Fair’s seven decades of expertise offers an entire community of retailers a place for unmatched innovation and inspiration,” says show organiser Hyve Group.

Spring Fair 2025 promises “an immersive experience packed with events and features designed to inspire buyers and exhibitors alike” – including five product pavilions, collaborations with partners, and four days of free insights, inspiration and catwalk shows across three content stages (including the new Licensing Lab in partnership with Fabacus).

Visitors will also discover events across the show floor including happy hours and ambience clinics, sampling sessions, giant birthday cards, awards ceremonies, and a time capsule experience, taking visitors back in time to key events, people and products in the show’s history.

Across Home, Living & Décor, The Summer House Edit, Christmas, Festive & Floral and Housewares destinations, find bellwether brands including Coach House, Hill Interiors, Gallery Direct, The Libra Company, Kaemingk, Lotus Imports, Captivate Brands, Bloomingville, One World, Garden Trading, Fifty Five South, Mindy Brownes, Ulster Weavers, Stoneglow, Malini, Treelocate, Floral Silk, Portmeirion, PMS, Ultimate Products, and Richmond Interiors. www.springfair.com

HOME, LIVING & DÉCOR The home of retail for 75 years. Uncover the latest Home, Living & Décor products at Spring Fair 2025.

Scan to register or visit springfair.com

76 EVENTS SPRING FAIR

Discover Gallery Direct’s SS25 Collection Gallery Direct’s latest collection features a selection of over 100 new furniture lines launching this month, with extensions to the popular Artisan, Hatfield, Iowa, Madrid and Vancouver collections, as well as to some of the supplier’s occasional tables and seating ranges.

Pedra dining table

Tadley

Ebury armchair

Colonna coffee table

“More choice and fresh new products

There is also an impressive array of new models, featuring living, dining and bedroom furniture, along with new sofas, chairs and upholstered bedsteads.

To accompany these, Gallery will also be introducing a wide selection of new wall decor, accessories and textiles ready for Spring Fair.

Commercial director James Hudson says: “We’re really excited about our new collection. We’ve worked hard with our suppliers, designing new lines to add to some of our current ranges in response to customer feedback, as well as developing entirely new collections and pieces to offer customers more choice and fresh new products.”

One of the new ranges is the Colonna living, dining and bedroom collection, which offers nine pieces including a bedside, two sizes of chests of drawers, sideboard, coffee and side tables, media unit, display unit and console table (which would work equally well as a dressing table, paired with the bedside and drawers). The design features rounded edges and top corners to give a tactile feel, combined with a gently ribbed design on the door and drawer fronts. It is crafted from mango wood with a soft-washed finish.

For a stylish but unusual dining table, take a look at the eye-catching Pedra. Offered in two sizes, the round version features a single central pedestal, while the oval one has two pedestals for stability. Both are available in a linen or travertine finish.

As well as four new wooden bedsteads as part of its Artisan, Hatfield and Vancouver range extensions, Gallery’s SS25 Collection includes five new upholstered bedsteads. All are offered in double or king sizes, and feature wooden slats for comfort and a large drawer in the end of the base for added practicality. Two of the new bedsteads, including the Tadley, feature printed fabric for the headboard, to add an unusual design feature.

On the seating side, one of the new lines is the Ebury armchair, to match the two- and three-seater sofas. All the Ebury pieces are upholstered in a mellow brown top-grain leather. The stylish design features sumptuous back, side and seat cushions for comfort, with gently tapered solid ash legs which continue down from the arms to complete the look.

This is just a taster of Gallery’s SS25 Furniture Collection. To find out more, contact a key account manager or take a look at Gallery’s website – or visit the supplier in halls 7 and 8, stands 8F30-7A31, 7A30-B31 and 7B30-C31 at Spring Fair, where Gallery’s large stand will showcase a wide selection of products. www.gallerydirect.co.uk

Hanlin is a leading UK-based wholesaler, specialising in high-quality, unique hides and skins for decoration

2025 SPRING FAIR Visit us at Spring Fair this February and discover the highest quality hides and skins with unbeatable service, all at a competitive price

HALL 6 STAND B20 01564 702 116 | sales@hanlin.co.uk Browse our range online at hanlinltd.com or scan the QR code

84 JANUARY FURNITURE SHOW

The unrivalled, unmissable JFS The UK furniture industry’s principal buying platform returns to the NEC Birmingham from 19th-22nd this month, and principal media partner Furniture News has again curated the definitive preview feature ahead of the main event. So, before you hit the road to Brum, make sure you know what to expect when you get there – and what you’ll be missing if you don’t!

“With so much to explore and discover, JFS 2025 is set to be a memorable event

“Crafted, Curated, Connected.” That’s the premise behind this year’s January Furniture Show (JFS), and it reflects a conscious effort from show organiser Clarion Events to deliver an experience befitting the UK’s – and perhaps Europe’s – biggest furniture trade event this season.

“We’ve been working hard to make this year’s show an even more unforgettable experience, and we can’t wait to share it with you,” says Zoë Bonser, Clarion Retail’s portfolio director. “The 2025 show promises to be bigger and better than ever, with a fresh line-up of over 500 UK and international brands presenting their latest products and exclusive new ranges.

“Our Crafted, Curated, Connected theme focuses on collaboration and inspiration, making it the ideal platform for industry leaders, designers and manufacturers to come together, share ideas, and discover fresh collections for the year ahead.”

The show will occupy four halls of the NEC: Premium Design (Hall 1); Home & Lifestyle (Hall 2); Living, Dining & Cabinet (Hall 4); and Upholstery & Beds (Hall 5).

JFS will see the trade come together to discover new products, explore emerging trends, and strengthen industry relationships. “Networking is at the heart of JFS 2025, with more opportunities than ever to connect and collaborate,” Zoë continues.

“Whether it’s through our Happy Hour in the Champagne Bar, the highly enjoyable Show Party, the prestigious Furniture Awards, or the newly launched Social Studio designed to facilitate meetings, JFS offers the best opportunities for business growth and making the right connections.”

The luxury VIP Lounge in Hall 1 (provided by Hooker Furnishings), meanwhile, offers a premium space for networking and relaxation.

“In addition to discovering the latest collections and product launches, we’re celebrating excellence both at home and internationally,” Zoë adds. “Our International Pavilions will showcase global design trends and innovations, while the BFM Networking Hub offers British manufacturers a space to explore the latest industry developments. And don’t miss the Young Furniture Makers Showcase and the Worshipful Company of Upholders Showcase, both highlighting emerging talent and cutting-edge craftsmanship.

“With so much to explore and discover, JFS 2025 is set to be a memorable event. We can’t wait to see you there!”

For any furniture trade professionals still on the fence about attending, Clarion suggests five reasons why the year’s first major trade event promises to be unmissable …

1. Get a first look at the latest trends and innovations “As the industry’s first major event of 2025, JFS offers a sneak peek at the latest furniture trends and cutting-edge innovations that will shape the year ahead,” says Clarion. “Whether you’re looking for bold new designs, space-saving solutions, or sustainable

››

tetrad

Forever designs.

Tetrad will once again be showcasing the very best of timeless British design at the forthcoming 2025 January Furniture Show, with beautiful new additions to its Heritage, Harris Tweed, and Spink & Edgar collections. With its reference to times past, the 2025 collection features iconic, classic shapes paired with an eclectic range of exquisite fabrics, all lovingly handcrafted by our team of skilled craftspeople here in the heart of Lancashire.

January Furniture Show

19-22 January 2025

Hall 1 Stand E20

86 JANUARY FURNITURE SHOW

“JFS offers the best opportunities for business growth

materials, JFS has it all. Attendees can engage directly with the products, offering valuable insights into upcoming consumer preferences and trends that can shape your purchasing decisions for the season.”

2. Hands-on experience with products “At JFS, the opportunity to physically touch and feel the products is a key reason to attend,” Clarion explains. “You can assess the quality, durability and design of the items firsthand. This tactile experience ensures that you know exactly what you’re purchasing and how it will meet both your customers’ needs and your business’ standards. You can test fabric textures, assess comfort and examine finishes, making it easier to choose the right products for your store.”

3. Build valuable industry connections But JFS is not just about finding new products – it is about forging relationships that can benefit a business for years to come, says Clarion: “The event offers plenty of networking opportunities, allowing you to meet suppliers, manufacturers, designers, and other key industry professionals.

“Meet with the industry at The Furniture Awards and Show Party [sponsored by WorldFirst] on Sunday 19th January, and at the Women in Furniture Network ‘Celebrate Success’ event on Tuesday 21st January.

Whether you’re looking to strengthen existing partnerships or find new suppliers, the connections

you make at JFS can help propel your business forward in 2025.”

4. Discover 35% new exhibitors and international brands “This year,” says Clarion, “JFS features 35% new exhibitors, offering fresh perspectives and innovative products from the likes of Le Feu, Gascoigne Designs, Grace and Favour Interiors, Dentelles by Atelier Pierre, Maxfurn, Widdop Bingham And Co, Nectar Sleep, Trampoline, Nicoletti Home, Sofa-UK, Viva Sleep by Sitting Pretty, G-Plan, Ashley Manor Upholstery, and many more.

“Additionally, the show has expanded its international presence, with a larger number of global brands showcasing their latest designs.

Visitors will be able to source from top international brands including Hooker Furnishings, Actona Group, Kristensen:Kristensen, Accadueo Design, Himolla, Aleal, Ego Italiano, ALF, Bontempi, Wiemann, Marinelli Home ADM Home, and more. This provides visitors with a unique opportunity to explore international suppliers, discover emerging global trends, and gather new inspiration that could set your store apart in 2025.”

5. Stay ahead of the competition “The January Furniture Show is a vital opportunity for retailers to gain a competitive edge,” Clarion concludes. “It’s the perfect place to find exclusive product launches, explore the newest designs, and gain insights that will keep your store ahead of the curve. With hundreds of exhibitors, from established brands to emerging designers, you’ll be able to discover innovative products and spot new opportunities before your competitors do.

“In summary, the January Furniture Show 2025 is more than just a trade event – it’s a vital platform for discovering new trends, expanding your product range, and building key business relationships. Don’t miss the chance to set your business up for success in 2025!”

Read on to discover some of the product and service highlights that await at the NEC this month – and remember, you saw them here first! www.thefurnitureshows.com

2024 www.Lebus.co.uk

E & SE E M T CO ATES S L R OU T JF ES A G N RA L5 HAL 0 D E1 N A T S

Award winnig UPHOLSTERY SUPPLIER VALUE & QUALITY WITHOUT COMPROMISE

88 JANUARY FURNITURE SHOW

The Furniture Awards – in it to win it Each year, JFS and its principal media partner Furniture News come together to deliver The Furniture Awards – a celebration of the event’s best and brightest exhibitors, selected by some of the industry’s biggest names …

Since their conception in 2015, The Furniture Awards, which aim to identify the best in the business, have become a firm fixture of the January Furniture Show.

Again, a panel of industry professionals from retail, manufacture and beyond, chaired by awards coordinator Paul Farley (Furniture News) have selected the winners in each category – which will be revealed on the first day of the show, following the publication of the shortlist this month.

“In a highly competitive industry, it’s crucial to seize every opportunity to stand out,” says Paul. “As the biggest gathering of furniture and interiors suppliers in the UK, JFS presents a unique opportunity to celebrate the industry’s best and brightest, and The Furniture Awards offers those inspirational players a chance to share their stories.”

This year’s judges were: Malcolm Walker (director, FIRST MW); Becca Maloy (head of buying, 100% Comfort); Darryl Simpson (MD, W J Aldiss); Richard Naylor (founder and managing partner, Hawksfield Consulting); and Emma Leeke (MD, Leekes).

Entrants were asked to explain why their business excels in one of five categories:

standards of output, with regard for their place in the local economy.

Design Innovation: For those which put original design at the heart of their strategy, pushing the boundaries of creativity, or delivering impeccable style.

Global Player (sponsored by WorldFirst): For businesses which major in UK imports, and demonstrate strength in product development, pricing and fulfilment, with offers tailored to the market.

Superior Service: Giving service providers an opportunity to explain why their help could be a game-changer, and enabling suppliers to highlight achievements in their service provision.

Sustainability: For businesses that champion sustainable practices and demonstrate the will to make the world a better place.

“The award categories have evolved over time into these themed, business-focused areas,” Paul explains.

“They’re not concerned with trying to second-guess the products of the show (not that a great offer doesn’t help!), but about singling out the businesses taking the lead in their own ways.”

This year’s winners will be revealed during a special presentation in the JFS Social Studio (Hall 2) from 5.30pm on Sunday 19th January, sponsored by WorldFirst.

Best of British: For businesses that principally manufacture in the UK, and demonstrate high

www.thefurnitureshows.com/furnitureawards-2025

“JFS presents a unique opportunity to celebrate the industry’s best and brightest From left – judges Becca Maloy, Darryl Simpson, Emma Leeke, Malcolm Walker and Richard Naylor

Hall 1 Stand C20

sales@alpha-designs.co.uk

BRITISH FURNITURE

ASSOCIATION

Meet Aspen: A Modern Day Icon With a neat boxy shape and a trim oxford edge, Aspen is brought to life with an eye for commercial design and trend-leading flair.

Hall 1: Stand C60 Get in touch with us: marketing@whitemeadow.com

DRIVEN TO LEAD. PROUD TO IMPRESS.

92 JANUARY FURNITURE SHOW HALL 1

Carpe Diem Beds’ floating sensation

Hallso

Behind the design But Sandö’s design is more than just an aesthetic success. At its core lies three layers of spring systems, one being the brand’s patented Contour Pocket Spring System. With this unique innovation, the individual pocket springs adjust to the body’s contours, instantly adapting to every new position, says the bedmaker.

Hallso

“Transform your nights, elevate your days

It all began with a moment of inspiration. Börje Thuleskär, the founder of Carpe Diem Beds, was resting on the heather-covered island of Stora Kornö, and experienced a feeling of weightlessness – and that sensation inspired The Iconic Collection, a series of luxury floating beds designed to transport the user to “a tranquil haven”.

With its signature centred leg design, the collection’s ethereal aesthetic evokes a dreamlike sense of floating, says the bedmaker, which is set to again wow visitors at this year’s JFS – and the newest member of this family, Sandö Iconic, takes this vision to new heights.

“As Carpe Diem Beds’ most popular continental bed model, Sandö is beloved for its three layers of spring systems, which deliver a sleep experience like no other,” states the sleep specialist. “Now reimagined with a floating design, it offers a seamless combination of elegance, innovation, and unparalleled comfort.”

Hallso

“Imagine the tranquil shores of Sweden’s West Coast, where the sea meets rocky cliffs, and the air carries whispers of serenity …”

This evocative landscape was the inspiration behind Carpe Diem Beds’ Iconic Collection, a series of beds that blend Scandinavian design with “uncompromising comfort”. Now, as this month’s cover star approaches its 30th anniversary, the Swedish bedmaker has unveiled the latest addition to this celebrated range – Sandö Iconic, a floating reimagining of its bestselling model …

COVER FEATURE 93

Sandö

“A seamless combination of elegance, innovation, and unparalleled comfort

Sandö

Sandö

Besides the spring systems, there is also the patented Visco Elastic Bottom Layer, a comfort segment developed together with the Spinal Unit at Sahlgrenska University Hospital in Gothenburg, Sweden. This layer provides stability, reduces pressure, and ensures efficient blood circulation, helping the user sleep undisturbed and wake up refreshed.

Where innovation meets artistry Carpe Diem Beds is known for its dedication to creating more than just beds. Sandö Iconic’s floating design promises to transform any bedroom into “a serene retreat”, while its handcrafted quality reflects a commitment to superior craftsmanship, says the bedmaker: “Every detail, from the fabrics to the elegant finishing touches, is designed to bring beauty and balance to your space.

“Transform your nights, elevate your days, and celebrate 30 years of Swedish excellence in sleep with Carpe Diem Beds.”

For more information, get in touch with Oliver Bowen at oliver.bowen@carpediembeds.com, or find Carpe Diem Beds on stand 1-D30 at JFS. www.carpediembeds.com

94 JANUARY FURNITURE SHOW HALL 1

ADVERTORIAL

Close Encounter: Himolla Himolla is preparing to make a significant impact at the January Furniture Show 2025, unveiling a meticulously crafted collection exclusively designed for the UK market. The renowned German furniture manufacturer will showcase a range of innovative pieces that promise to redefine comfort and style at the NEC Birmingham.

Lupo

“No stone is left unturned in the pursuit of perfection

The company’s new exhibition stand represents a strategic approach to the British market, featuring a lineup that blends cutting-edge design with unparalleled functionality. Himolla will showcase a lineup of “comfort rebels” – the WINGMAN recliner, the boundary-pushing Cumuly Comfort selection, and a new entry-level recliner that refuses to be ignored, which comes with sophisticated manually operated functions, heart-balance. LUPO, 2024’s top model, completes this arsenal of design innovation, promising to be the piece that transforms your living room from mundane to magnificent.

Look at WINGMANS jaw-dropping proportions.

That’s what we mean by exuberance. It doesn’t conform to expected recliner design. And why should it? Look at its uncompromising modern surfaces, dramatic intersections, and flawless details.

Colour shapes how we perceive, interpret, and express the world around us. Custom-developed fabrics in signature colours – luxurious plush new lilac coloured Mimosa leather or wonderful Cosima fabric invites, cocoons and embraces both visual and tactile appreciation.

Himolla’s deep understanding of the UK market isn’t

just about knowing preferences; it’s about anticipating desires before they’re even formed. Under the creative direction of Tamara Härty, Head of Product, Design and Marketing, each piece is a precision-engineered timeless classic. “We’re not just manufacturing furniture; we’re creating design experiences that challenge everything you thought you knew,” Härty explains with a spark of excitement. The extensive investment in research and development shows in every inch of the new range – this is technical innovation with a pulse. No stone is left unturned in the pursuit of perfection. Rigorous testing in state-ofthe-art R&D facilities ensures that every Himolla piece isn’t just a product – it’s a performance.

“Himolla works” is more than a slogan – it’s a promise of unwavering quality and support. The brand is excited to demonstrate how its innovative furniture can transform homes, offering more than just products, but a trusted partnership that brings joy, quality, and innovation to living spaces. Nothing beats the energy of face-to-face interactions with our customers. Most definitely, emotions will be stirred. www.himolla.com

himolla is one of the UK’s leading upholstered furniture manufacturers and their recliners are packed with market-leading innovation such as independent headrests, backrests and footrests so your perfect seating position is only a button press away. A 5 year guarantee gives you confidence in the quality and durability of their recliners and they only select the finest leathers, fabrics and woods so we guarantee you will not sit in anything as comfortable as a himolla chair. Bestsellers and also novelties are available as manual or electric armchairs and the Winter Sale has begun!

BIRMINGHAM NEC | 1 E85 JANUARY FURNITURE SHOW 2025 LUPO | www.himolla.com himolla Polstermöbel GmbH | GERMANY

96 JANUARY FURNITURE SHOW HALL 1

Qualita first

Nashville, Qualita

Annaside, Laura Ashley

“We can truly offer something for everyone

What’s been keeping you busy in the lead-up to the show?

Designing, developing and getting a whole range of sofas ready was one of the bigger challenges! On top of that, we’ve been working on pulling together a comprehensive Abigail Ahern offer that includes products across our portfolio – dining and living, occasional and upholstery.

At the same time, since taking over the Centrepiece International business, we’ve been busy making sure we get enough stock into the UK, while developing new products for independent retailers alongside some exclusives for the larger multiples.

Last, but not least, we designed and launched five new Laura Ashley ranges in 2024 – three brand-new bedroom collections, and three dining and living collections.

Why should JFS visitors stop by your stand (1D50)?

Qualita has now become a one-stop shop for wellmade products across all rooms and categories, from dining and living to bedroom. From contemporary (Qualita) and rather traditional (Winsor Stockholm and Shadows), to the very specific (and widely popular) Laura Ashley ranges that span all rooms.

The Centrepiece product portfolio is quite large and holds an impressive number of occasional pieces, from side to coffee, nest and console tables, while the new upholstery offer is going to complete our portfolio, so we can truly offer something for everyone. And let’s not forget Abigail’s offer!

How has the business upped its design game in the past year?

Last January, Steve Armitage joined the Qualita team as our head of design. Steve has a wealth of experience in designing both cabinet products and upholstery.

Andrius Miničius

A model of boundless ambition, Qualita MD Andrius Miničius is poised to unveil the supplier’s biggest and broadest collection to date, with upholstery, occasional furniture and an influential licence joining its already-expansive portfolio, reports Furniture News …

Many years ago, Steve designed some of the bestselling Laura Ashley ranges that we continue to sell to date, such as Garrat and Balmoral. Steve also acted as head of design at Loaf for a number of years, when the brand launched its first comprehensive upholstery offer. He’s worked closely with the team to bring a lot of new Laura Ashley ranges to life this year, and he helped shape the upholstery offer that retailers will see at the NEC. We’ve also worked with Anne Sewell, another prominent furniture designer, who has created a few Laura Ashley ranges for us – one which is exclusive to John Lewis, and another that will be offered to every retailer.

In 2024, Qualita secured The Furniture Awards’ Global Player accolade for its international progress. What strides have you taken towards even greater global reach since?

Our group of furniture companies has taken Centrepiece products outside of the UK, and has started selling them in Sweden. We also exhibited Laura Ashley furniture at the Gothenburg Furniture Fair.

What’s more, at the start of last year we purchased another factory in Lithuania, which specialises in producing relatively inexpensive melamine-faced chipboard (MFC) products, primarily dining tables.

With that factory operational, we’ve opened a number of large online and DIY accounts in Germany which buy and sell those dining tables by the truckload – and we hope to be able to bring this category to the UK this year.

It will be targeted towards a different customer base, but we believe this will help us establish an even stronger delivery network and help us utilise our warehousing facilities and D2C delivery network even better.

What is the flatpack factory acquisition likely to mean for your existing UK customers?

The usual customers that Qualita serves at the moment will hardly see any direct and immediate benefit from the products our new factory manufactures, but we’re hoping that we can open

97

How has the business evolved at a service/ operational level?

Over the last year we had to make some internal changes and move some positions around. We still have our dedicated UK team working from Battersea, London, but we are setting up a larger office in Mitcham, and hope to move there towards the end of 2025.

We have hired more people in our Lithuanian office and are currently looking for a few more colleagues to join, to alleviate the pressure from all the questions and enquiries we’re receiving from our customers.

Talisman, Centrepiece

doors to online and DIY stores that sell large volumes of inexpensive products (products that we’ve not offered, to date).

What’s more, by having the melamine/flatpack factory running next door to our solid and veneered factory, we hope to be able to come up with new ranges of products that will hit a sweet spot for more value-driven companies, such as Dunelm, Very and The Range.

Can you introduce the newest members of the team?

We’re happy to welcome our two newest team members on board: David Coombes (ex-TCH and Rom) covering the South West with Laura Ashley, Stockholm, Shadows and upholstery; and Chris Smith (ex-Clemence Richard) covering the Midlands with everything but our Centrepiece and Stockholm collections.

Orlando, Qualita

How close is the business to being a true ‘onestop shop’?

As close as this year’s January Furniture Show! www.qualita.co.uk

Braystone

One-stop shop

“We’re hoping to hit a sweet spot for more value-driven companies

The sheer number and variety of furniture ranges under the Qualita umbrella can be a lot to take in – so Furniture News asked Andrius to outline the brands and product segments landing at this year’s show …

Laura Ashley Summary: Quintessentially British style, timeless designs, quality products and attractive designs inspired by the rich heritage of the Laura Ashley archive.

Style and audience: Historically Classical, but now diversifying with additional Cottage Core and more contemporary products. Appeals to discerning customers wishing to invest in future heirlooms and designs with a quiet confidence.

What’s on show: Four new ranges comprising 19 new products, and two continued ranges including some bestsellers.

Product pick: The Braystone dining table and chairs in washed oak and sintered stone.

››

98 JANUARY FURNITURE SHOW HALL 1

Abigail Ahern

Upholstery

Summary: Arbiter of cool-girl style, with her mannish palette, hip aesthetic and foraged take on faux botanicals, Abigail Ahern’s look is predominantly relaxed and a bit mussed up. Now, the internationally renowned tastemaker and industry leader has applied her own enchanting and unique take on interiors to big-ticket sofa, living and dining ranges.

Summary: As a respected and established supplier of upholstery to the Nordic region, Germany and the Benelux, Kauno Baldai have signed an agreement with us whereby Qualita will sell and distribute their products across the British Isles and the Republic of Ireland.

Style and audience: Bold statements that stand up and hold their own within an eclectic decorative style, for customers confident in their own sense of taste and style who want to stand out from the crowd and lead the next design trend.

What’s on show: Two sofa models, a five-piece dining and storage collection, and three occasional ranges.

Style and audience: The offer comprises models of different styles, including adaptations of some of Kauno Baldai’s bestselling lines, as well as a number of brand-new designs. We very much hope that, given the breadth of the offer, there will be styles that interest retailers from across the spectrum – be those models big or small, modern, contemporary or more classic.

What’s on show: We will be showcasing eight models in total.

Product pick: Let’s leave that for the trade to decide!

Product pick: The Batten two-door storage unit in stained ash and zebrano.

Centrepiece International Summary: Qualita took over the Centrepiece business in May last year, and we’re making solid progress extending the distribution of the collection.

Madison

Style and audience: The style is modern (though not avant-garde) and has broad appeal. We see the audience being both retailers and the interior design community.

Qualita

Product pick: Very difficult to say – there’s something for all tastes.

Neve coffee table

Summary: Given that our stand will be the most diverse yet in terms of our different product offerings, we’ve had to think carefully about what we’d like to exhibit as far as Qualita contemporary living and dining room furniture is concerned – building on the success of last year’s launch of extending tables, we’ll feature a number of those, including a brand-new design.

What’s on show: The range is large, with in excess of 20 different models. This will be the first time in a number of years that Centrepiece has exhibited, so we’ll be showing a selection of both the proven sellers and several brand-new launches.

Style and audience: Contemporary. The audience remains very diverse.

Our designs appeal to a wide section of clients, from large multiples to family-owned furniture retailers and interior designers.

What’s on show: The range will be pared back this year (see above), but we’ll still find room for a brand-new table design. And, as you would expect, our tables will be complemented by a selection of ancillary pieces.

Product pick: All of them!

Other brands Summary: Winsor Stockholm continues to perform strongly, and whilst Shadows is not as well distributed, it continues to work well for us.

Nature Art

Style and audience: Winsor combines a mix of modern and classic in its look and form, whilst Shadows is more classic. Winsor has very broad appeal and works exceptionally well in a variety of different retail environments. Shadows is very well suited to a more traditional audience.

What’s on show: Both Winsor and Shadows are popular, due in part to the depth of the ranges. We’re not introducing any new models this time around.

JULIAN BOWEN

The Arya Extending Dining Table Bentinck House, Park Lane Business Park, Kirkby-in-Ashfield, Notts NG17 9LE tel: (01623) 727374 email: sales@julian-bowen.co.uk web: www.julian-bowen.co.uk

All Products are available for Direct Home Delivery

HALL 1 STAND D50

www.qualita.co.uk T: 0207 738 2424 E: info@qualita.co.uk

557-561 Battersea Park Road, London SW11 3BL

102 JANUARY FURNITURE SHOW HALL 1

Eastbury

PARKER KNOLL

www.parkerknoll.co.uk

Heritage upholstery brand Parker Knoll is returning to Hall 1 (stand 1-A65) at this year’s JFS, and welcomes to trade to see its latest collections at the NEC. “Discover timeless beauty, classically poised designs and stunning new fabrics, as well as contemporary style,” states Parker Knoll. “We are adorning our stand with our latest collections, showcasing exceptional details, innovative technology and exquisite comfort. Our range of fabulous brand-new fabrics feature beautifully classic patterns and rich hues – perfect for creatingthe magnificently regal designs for which Parker Knoll is renowned!”

SOFA CONNECTIONS

Drayton

www.sofaconnections.co.uk

Sofa Connections is all set to attend JFS with new branding and a new look, ready for a new year. Working with the tagline ‘Crafted by us, branded by you’, implying a working partnership between supplier and retailer in which the latter is able to let their own brand do the talking, Sofa Connections creates and crafts “the most beautiful and comfortable sofas” for the retailer to put their own stamp on.

The manufacturer plans to take a new scatter-back model, the Drayton, to the show, where it can be found on stand 1-F10.

Visit us at the January Furniture Show 2025!

19th - 22nd of January 2025 Hall 1 - 1-A65

Discover our latest collections of beautiful and timeless furniture, adorned in a range of elegant new fabrics.

104 JANUARY FURNITURE SHOW HALL 1

Medici

GASCOIGNE DESIGNS

www.gascoignedesigns.co.uk

Savannah

Gascoigne Designs will be showcasing its latest upholstery models on stand 1-B30 at this year’s JFS – including the elegant Medici, which was designed and handcrafted in Long Eaton, the heart of the UK’s upholstered furniture industry.

Inspired and created from a piece of art, the Medici comprises a range of seven variously sized upholstered pieces, alongside four

complementary accent tables. Alternatively, the range can be made bespoke to suit a clients’ requirements.

Available as either scatter back or formal back, and in a choice of imaginative paint finishes, Medici comprises a solid hardwood frame, which is glued, screwed and dowelled, with a full-mesh top seat spring, and serpentine

springs to the arms and back – Gascoigne’s upholstery range is built to last.

Florence, Valentino, Savannah, Manhattan, Georgia, Jersey and Central Park will also be on show, and Gascoignes is also able to offer a fully bespoke service throughout its entire range.

The sofamaker concludes: “We look forward to seeing you!”

Effective & efficient omnichannel retailing A new, unified retail ecosystem

+ Enterprise eCommerce + Point of Sale + Retail Management + Warehousing + Purchase Ordering + CRM + PIM

by Visit iconography.co.uk/omnis

Visit us in Hall 1, Stand G-25, January Furniture Show

106 JANUARY FURNITURE SHOW HALL 1

Hooker Furnishings’ famous five

Eclectic Academia buffet

Hooker Furnishings, one of the largest publicly traded furniture companies in the US, will make its UK debut with five ranges designed to meet the tastes of UK and European consumers – Timeless, Eclectic Academia, Nordic Tranquility, Harmony Haven, and Academic Fusion.

“We’re thrilled to debut Modern Country this January,” says Jeremy. “This collection, developed through extensive collaboration with local designers and retailers, reflects our commitment to delivering thoughtfully designed products that honour our 100year legacy of quality and innovation. Designed to the unique preferences and scale of the UK market, this launch marks a significant milestone in our global expansion and reinforces our dedication to a lasting presence in the region.”

Inspired by nature, the Modern Country Collection blends vintage charm with contemporary design.

Featuring warm, handcrafted materials and natural textures, this versatile collection includes a curated mix of pieces “that celebrate the timeless beauty of

Harmony Haven round dining table and upholstered side chairs

“Thoughtfully designed products that honour our 100year legacy

Harmony Haven round dining table and upholstered side chairs

If you read our exclusive interview with CEO Jeremy Hoff in last month’s issue, you’ll know just how much US giant Hooker Furnishings is bringing to bear in its maiden voyage to the UK, starting at this year’s JFS (stand 1-A60), where it plans to introduce its Modern Country Collection …

modern country living, bringing an elevated ambiance of comfort and tranquility to interiors”, says Hooker Furnishings.

Encompassing dining and occasional furniture as well as custom upholstery, the five ranges of the Modern Country Collection are: Timeless, which features enduring designs with a modern twist, combining natural woodgrains, brass accents and versatile silhouettes; Eclectic Academia, whioch is bold and creative, merging unexpected textures and shapes; Nordic Tranquility, where Scandinavian simplicity meets mid-century modern design, with soft tones, bleached wood finishes, and functional yet attractive forms; Harmony Haven, which marries antique charm with contemporary sophistication, featuring weathered oak finishes, clean lines, and understated accents; and Academic Fusion, which combines vintage sophistication with mid-century modern craftsmanship, offering muted tones, rich wood grains, and practical designs inspired by intellectual pursuits.

JFS attendees will have the opportunity to explore the collection firsthand and learn more about Hooker Furnishings’ plans for continued expansion into the UK market. www.hookerfurnishings.com

in with the new Discover our new collection & bring your display to life.

Hall 1, Stand C60

Enquire to become a stockist enquiries@thebrandedfurnitureco.com

www.orlakielyfurniture.com

108 JANUARY FURNITURE SHOW HALL 1

European industry leader comes to the UK What is the Aquinos Group?

Aquinos is a family-owned business from Portugal, and one of Europe’s largest furniture manufacturers.

With over 40 years of experience, the company specialises in white-label upholstery, and has become a cornerstone of the European furniture market. Their vast scale and expertise make them a trusted partner for retailers across the continent.

Why has Aquinos decided to supply the UK market?

Entering the UK market has always been a strategic goal for Aquinos. With the assistance of The UK Agency, they are collaborating with UK retailers to bring their renowned furniture offerings to British customers. Aquinos views this expansion as an exciting opportunity to establish long-term relationships with partners in one of Europe’s most dynamic markets.

“Their entry into the UK marks a significant milestone in their journey

What sets Aquinos apart from its competitors?

Several factors differentiate Aquinos. The company controls its supply chain by manufacturing its own foam and springs, ensuring cost efficiency and highquality standards, and it is equipped to handle the demands of the largest global retailers, backed by advanced production facilities.

Aquinos offers an eight-week standard delivery timeline for the UK, coupled with a DHD service that includes white-glove assembly and packaging removal.

It collaborates with Covertex to provide cuttingedge fabrics that are stylish, durable, and compliant with UK fire safety standards, and its operations focus on reducing environmental impact with FSC-certified materials and recyclable packaging, aligning with their goal of achieving zero carbon emissions.

Cameron

Leading European furnituremaker Aquinos Group is putting its best foot forward in the UK market at this year’s show. Furniture News asked the group’s distributor, The UK Agency, to outline the benefits of working with this Portuguese manufacturing giant …

What does sustainability mean for Aquinos?

Sustainability is central to Aquinos’ operations. They adhere to rigorous environmental standards, using FSC-certified frames and recyclable cardboard for UK shipments. Regular testing ensures all products meet updated fire safety regulations. Their ultimate aim is to minimise their carbon footprint and lead the industry in sustainable practices.

What product categories does Aquinos offer?

Aquinos provides a comprehensive range of furniture, including sofa groups and corner units, modular units and sofabeds, and accent chairs. They also offer customisable options and a diverse fabric selection tailored to modern consumer tastes.

What are the partnership opportunities with Aquinos?

Aquinos offers a range of partnership models to suit different retailer needs, from flexible container options (including exclusive white-label models for select partners) and MTO solutions (a standard UK catalogue with customisation options), to stock programmes (fast delivery on certain models to reduce lead times for retailers).

How does Aquinos ensure customer satisfaction in delivery?

The DHD service exemplifies their commitment to customer satisfaction. With a professional two-man team, they deliver furniture to the room of choice, assemble it, and remove all packaging. This service minimises the workload for retailers and provides a seamless experience for the end-user.

Travis

What’s next for the Aquinos Group?

With a history rooted in innovation and a vision for sustainability, Aquinos continues to expand its market presence. Their entry into the UK marks a significant milestone in their journey to becoming a global leader in furniture production, while maintaining a strong commitment to quality and environmental responsibility.

At JFS, find Aquinos on stand 1-D70. www.aquinosgroup.com www.theukagency.co.uk

Crafted by us, branded by you

Visit us on Stand 1-F10

Tel: 01384 476614 Email: info@sofaconnections.co.uk www.sofaconnections.co.uk

MADE IN AQUINOS

Phone Number: 07734 265599 Email:brendan@theukagency.co.uk

JAN DATE:

19-22

HALL 1 D-70

Phone Number: 07380 536067 Email: chris@theukagency.co.uk

112 JANUARY FURNITURE SHOW HALL 2

Bluebone’s range has “never looked better”

Norfolk Lille coffee table

These painted ladies are among the new homewares lines

“Our new dining and living room collections may surprise our existing customers

Bluebone’s new 2025 collections can be found at the top of the stairs from Hall 1 into Hall 2, and its range has never looked better, the supplier proudly states: “We are presenting new dining and living room collections that may surprise our existing customers, and will hopefully entice new retailers, while remaining true to our modern rustic Bluebone identity.

“Of particular note are two new premium collections, appealing to the higher end of our market.

The Hardwick range comprises three solid oak dining tables with both fixed and extending rectangular options, and a beautiful parquetry-top extending round-to-oval dining table.”

Lille, meanwhile, is a rattan- and smoked oakfinish cabinet range with a contemporary French twist. Considered designs include a curved profile sideboard, rounded captains desk, a tall narrow cabinet and coffee, lamp and console tables.

Norfolk is another brand-new launch – a robust, weathered pine dining range with similar character to the Hardwick Oak, yet offering more of a mid-market price point. The range comprises a refectory-style dining table and a generous 150cm round pedestal table, while a farmhouse console and oversized sideboard complete the line-up.

Mammoth rustic teak mirror

Bluebone is returning to the NEC for this year’s January Furniture Show, with two stands (2-A10 and 2-A20) full of attractively displayed new launches …

“All three ranges were really well received at our preview week in November, so we’re bringing them to JFS knowing we’ve hit the right note for 2025,” says Bluebone.

“There were many other stand-out pieces from our new collections previews, including a mango boot room locker and bench, and the Coniston teak range of innovative shelving and a standing boot pull, welly rack and shoe rack.

“Natural teak pieces feature across our ranges, and, being weatherproof, they will always have the dual appeal of indoor/outdoors.

“Visit our stands to see these highlights alongside our complete 2025 collection. Try our new fabric dining chairs, in twill and linen, swivel in our new Padstow easy chair, and add theatre to your showroom with our mammoth and monumental new rustic teak mirrors.”

There will also be brand-new homewares and artwork lines, with additions to the Green Cuisine Kitchen collection, a trio of wooden silhouette animals, and delicate seaglass sun -catchers among them.

“Visit us on stands 2-A10 and 2-A20 for a warm welcome and plenty of show offers, and to pick up the latest edition of our quarterly magazine,” the supplier concludes. www.bluebone.co.uk

Find us in Hall 2, A10 / A20

New for 2025 Norfolk Weathered Pine Living and Dining

www.bluebone.co.uk

|

sales@bluebone.co.uk

|

01613308959

114 JANUARY FURNITURE SHOW HALL 2

Nordic Style promises quality and innovation

Malmo table

“Each item has been carefully curated to create a cohesive collection and offer attractive margins

Initially, the Nordic Style brand gained prominence by offering a range of painted bedroom and dining room furniture collections, complemented by its own line of fabrics, paints and accessories. Nordic Style says that, for a decade, it stood as a leading brand, delivering products nationwide from its base in the historic Gas Works in Chelsea.

However, as the market evolved and competitors began replicating its products, Nordic Style adapted by specialising in producing furniture crafted from reclaimed timber. Under the leadership of Mark Essex, who invested in the business in 2012, the company expanded by opening six shops in London and increasing direct sales to the public.

Fast-forward to the Covid-19 pandemic, and the retail sector faced unprecedented challenges which tested even the most established businesses.

Nordic Style turned adversity into opportunity by reorganising and innovating during enforced closures.

The company consolidated its operations into a single base in Esher, Surrey, enabling a strategic transition to a mail-order model and an entry into the wholesale market. By supplying premium furniture and accessories to retailers across the UK, Nordic Style secured its place in a rapidly evolving retail landscape.

As the 2025 January Furniture Show approaches, Nordic Style Wholesale is looking forward to launching 400 new products, exclusively manufactured and imported for the brand, and made in Nordic Style’s signature linen fabric collections.

This range includes sofas, armchairs, cabinet furniture, occasional furniture, beds and bedroom furniture, as well as an array of complementary accessories including porcelain, faux flowers, wall art, soft furnishings and tabletop items.

“Each item has been carefully curated to create a cohesive collection and offer attractive margins to retailers, contractors and interior designers,” says Nordic Style.

Gustavian sideboard

Nordic Style, established in 1993 in Chelsea, London, has long been a pioneer in bringing the ‘Nordic Light’ into traditionally dark London homes – and it is poised to brighten the day of visitors attending the January Furniture Show, where it will unveil an astonishing 400 new lines on stand 2-F10 …

The new collection is available to view and purchase on Nordic Style’s trade-only website, which verified interiors businesses can access with trade logins. The wholesale business delivers free of charge to other businesses (B2B) within mainland UK for just £750 plus VAT, and smaller or more urgent orders can be collected directly from the company’s Surrey warehouse. Nordic Style also supplies businesses in Ireland and parts of Europe, accounting for delivery and administration costs.

All 400 new lines will be in stock and ready for immediate delivery in time for the show. Nordic Style is actively seeking like-minded, upmarket retailers to showcase and sell its collection, and hopes to partner with a select group of customers, maintaining control over deliveries through its own vehicles, to ensure prompt, reliable service while minimising returns and damages.

Proudly family-owned and operated, Nordic Style says it embodies the ethos of being “small enough to care, but large enough to cope”. Its products are unavailable elsewhere, and the company introduces fresh collections annually to maintain originality and deter imitation. “Nordic Style remains committed to quality and innovation, ensuring our designs and fabrics continue to captivate and meet the everevolving tastes of our discerning clientele,” the brand concludes. www.nordicstylelondon.com

01372 466 999 / sales@nordicstyle.com

www.nordicstyle.com

N

•

•

•

0

VISIT US ON

STAND 2F10

• First Time at the Furniture Show • Established Brand Since 1993 • Great Margins for Resellers • Free Delivery • Low Minimum Order • 400 New Lines

116 JANUARY FURNITURE SHOW HALL 2

HARTMAN

www.hartmanuk.com Hartman creates garden furniture with comfort, design and quality at the forefront, taking the feel of the indoors outside to create the home’s much-sought-after “fifth room”.

“We design our furniture using luxurious materials and exquisite craftmanship, along with an abundance of unique features, such as our trademarked CloudCushion,” states the supplier.

Three ranges from Hartman’s 2025 collection feature CloudCushion, which claims to be the most comfortable cushion for garden furniture.

“These sumptuous cushions feature bounceback technology, a three-year warranty, and feature our signature Weatherready technology, meaning you can leave the cushions outside

JJ VAILLANT

www.jjvaillant.co.uk

JJ Vaillant’s range is expanding. The business started out 40 years ago by exporting antiques worldwide, along with UK-made reproductions.

As manufacturing shifted to Asia, so did the company’s sourcing, leading it to wholesale throughout the UK. Today, JJ Vaillant stocks a diverse range of products – but while it offers giftware and collectables, its preference lies in unique and decorative items. The Art of Sculpture,

during the spring and summer months,” adds the supplier. “Our CloudCushion offers incredible durability, as well as the ultimate in comfort, facilitating a precious, comfortable chill-out or entertaining space in the home.”

Bolstering Hartman’s garden furniture collection is its commitment to continually work towards a sustainable future. Launching this year is Hartman’s ‘Return. Recycle.’ initiative, which encompasses the whole lifecycle of its products.

“Hartman is dedicated to helping the consumer maximise their length of ownership and levels of enjoyment of our products,” states the business. “When the time comes, we are committed to helping our customers dispose of their pre-loved products responsibly and sustainably. The innovative ‘Return. Recycle.’

360° product lifecycle scheme is a defining moment in our overarching ‘Nearer to Nature’ sustainability strategy.”

Find Hartman on stand 2-D32.

JJ Vaillant’s catalogue, features over 200 oversized, weird and wonderful items – including dinosaurs, life-size wild animals, period-style faux-stone garden furniture and statutory. Most of these pieces are suitable for both interior and exterior settings.

The supplier’s Roman Stone range is a mixture of polyresin mixed with crushed stone, which has the texture and feel of limestone but boasts a good but manageable weight.

“Ideal for discerning retailers to enhance their displays, which also makes them a favourite among our contract clients, these items, when left outdoors, age quickly, giving them the appearance of authentic period pieces,” says JJ Vaillant. “Last year, we introduced new items with a cast iron finish, which, after just a few weeks in the rain, become indistinguishable from foundry cast iron.”

The supplier also offers vintage-style Tiffany and art deco lighting: “Tiffany lamps have never been more popular, and with over 100 exclusive designs, our range is well worth exploring. The Riverside series was launched at the Spring Fair in 2024, and features intricate designs that contain over 200 hand-cut stained-glass pieces, intricately soldered together with an array of cabochon pebbles and moulded glass embellishments.”

There there are JJ Vaillant’s animal coffee

tables & plant stands. “This range, cast in polystone, is very in vogue and hugely popular,” says the supplier. “Our latest addition, the Crocodile, is sure to become the bestseller! We stock many more animal items, ranging from life-size, faux-taxidermy wall trophies, to a set of three miniatures (‘Hear No, See No, Speak No’).

“We stock over 2000 products. Email today for your free trade catalogue, visit our website to view it today, or come to our stand (2-H50) at JFS this month.”

Indoor Comfort For Outdoor Living Hartman luxurious garden furniture is created with Comfort. Design and Quality at the forefront.

The collection resonates the comfort and opulence of indoor furniture out into the garden, creating the desirable 5th room in the home.

Come and see for yourself at the January Furniture Show, Hall 2, stand number 2-D32

118 JANUARY FURNITURE SHOW HALL 4

Hear Lion’s roar at JFS

Scarlett table and Barcelona chairs

Offering contemporary furniture for living, dining and bedrooms, Lion Furniture’s range includes sofas, beds, dining sets and bedroom furniture.

“Our commitment to quality ensures that our products are not only affordable, but also the best in the trade,” states Lion Furniture. “Based in London, we take pride in offering unparalleled service. Our goal is to provide next-day delivery across London and its surrounding areas, ensuring swift and reliable service for our customers, and ensuring they receive

Daisy

“Our products are not only affordable, but the best in the trade

Remington

Established in 2003, family-run London wholesale business Lion Furniture has since become known for supplying UK retailers with stylish, contemporary, costeffective furniture – a sample of which will be on show on stand 4-B45.

their orders promptly and in perfect condition.”

Lion Furniture says its USP is that commitment to offering high-quality, stylish furniture at competitive prices: “We believe in providing excellent value for money without compromising on quality. Our furniture is designed to be both affordable and luxurious, making it accessible to a wide range of customers.” www.lionfurniture.co.uk

visit us

HALL 4

STAND B45

Lion Furniture is a family-run wholesale business established in 2003.

We have become a market leader in supplying UK retailers with stylish, contemporary, and cost-effective furniture. Our commitment to quality ensures that our products are not only affordable but also the best in the trade.

Based in London, we take pride in offering unparalleled service. Our goal is to provide next-day delivery across London and its surrounding areas, ensuring swift and reliable service for our customers.

www.lionfurniture.co.uk +44 (0)203 940 4790 / info@lionfurniture.co.uk Uplands B, Unit 2A, Uplands Business Park, Blackhorse Lane, London E17 5QJ

120 JANUARY FURNITURE SHOW HALL 4

Nora chaise

IMAGE FURNISHINGS

www.imagefurnishings.com

Arga sofabed

Leading Irish upholstery wholesaler Image has started another year with an assured package of design, value and customer service “Our huge stockholding and fast national delivery means Image Furnishings’ customers enjoy the highest levels of satisfaction,” states the business. “Our co-founders Mark and David Gannon have been sourcing and supplying Ireland’s retailers for over 20 years from our 100,000ft2 of warehousing in Roscommon, and our operations team are highly experienced in loading and delivering to over 250 outlets in Ireland every two weeks.”

Image says its latest range of over 20 motion sofa models, in durable, on-trend fabrics, are complemented by a range of static sofas, sofabeds, occasional chairs and beanbags: “If you need to sit in style and comfort, we have it covered! Each piece is carefully curated by our in-house design team based in Roscommon, and fully compliant with all local regulations.

“This year, we’re introducing an extended range of tech sofas which have wireless phone charging, Bluetooth connectivity, cup holders and USB/USC charging ports, with both manual and power recliner options. Corner groups expand the range of options of sofas with and

without tech, and are available in manual and power motion options.

“We only use the most durable and on-trend fabrics, with easy-care properties, and always in a choice of colours to suit all home decor palettes.

“We look forward to welcoming you at stand 4-C20, where your local rep will walk you through all our sections of products and provide the latest prices and lead-time availability,” concludes Image Furnishings.

container business has grown exponentially over the last five years, boasting the ability to, in many cases, offer mixed models and fabrics from its strategic production facility partners.

“Our ranges for 2025 include enhanced tech (launched at the Shanghai fair in September), and new designs in both power and manual variants, including our new Olympic value range, to hit the highest volume price points,” says Sofa Source. “New static sofas, sofabeds and occasional chairs extend the collection.

“Our aim is 60 days’ despatch for 2025, and we offer both FOB and landed prices for our customers. We also offer a made-to-brief

service with a minimum container commitment – please speak with your sales manager, who will work with you for the most effective and efficient proposal.

“Nothing in soft cover upholstery is outside our scope. We work constantly with our fit-out and landlord customers, working on national and overseas projects for them to bring their specific designs to life with accurate and competitive costings.

“We look forward to meeting with you at JFS on stand 4-C20, where our highly experienced sales managers will walk you through our different sectors, to show you all our options.”

Maddison

SOFA SOURCE

www.sofasource.com

Lotus lounge chair

It is showtime, and Sofa Source is “super excited” to bring its latest designs to its customers for 2025, starting at this year’s JFS. Sofa Source services Ireland, the UK and Europe with dedicated sales teams in each territory. Its white-label customers include leading national and international multiple retailers, class-leading digital and high-profile destination stores.

An in-house design, compliance and QC team ensures “seamless” production and logistics from door to door – and Sofa Source’s

STAND: 4-C25

Tel: 01992 666 526 | Fax: 01487 823 744 | Mob: 07508 997 162

Email: sales@jaipurfurniture.net | Web: www.jaipurfurniture.net Unit 5 Warboys Airfield Ind. Estate, Warboys Huntingdon, Cambridgeshire PE28 2SH

Visit Sofa Source at

Hall 4 Stand C20

www.sofasource.com

Join us at Jaunary Furniture Show 2025 for an exclusive first look at our latest designs.

You can find us at

Hall 4 Stand C20

www.imagefurnishings..com

124 JANUARY FURNITURE SHOW HALL 4

HOMESTYLE GB

Osaka chair, in five vibrant colours

www.homestylegb.info

Homestyle GB is planning to showcase a raft of new dining chairs, and the new Como range, a high-quality oak range at a budget level, albeit using premium materials and styling.

The supplier expects Como to be the dominant range in its current portfolio – the bedroom range will be launched on stand 4-F10 at JFS, with office, hall, living and dining to follow in 2025.

The Como range and new dining chairs are in stock, and ready to order this month, says Homestyle GB – and further chairs will be added during the year, as the supplier replaces its existing dining offering and undergoes a well-earned makeover.

“Homestyle GB has focused on substantially increasing stocking levels on current popular ranges to mitigate the troubles experienced in shipping and logistics throughout recent times,” says the supplier.

“To remain a cost-effective solution for retailers, Homestyle GB has undertaken measures to refine its operation and implement vast savings, to enable the added costs of running a business to be absorbed, and not to the detriment of the products provided – thus creating a stable environment for retailers to operate in, and to be competitive or to increase their margins, as they too look to offset increasing overheads in the business world.”

has two chenille fabric choices. Seconique’s Madison and Verona beds not only offer comfort, but also feature elegant 140cm headboards that add a touch of modern glamour to a bedroom.

Also launching are the Denver and Dakota bedroom ranges, both at entry-level price points. The Denver consists of four colourways – in grey, white, pink and blue high gloss – while the Dakota offers four matt finish colourways, dove grey, dark grey, white and oak. The Denver and Dakota ranges provide stylish storage

solutions at an affordable price, suitable for refreshing a bedroom on a budget.

Seconique’s new garden furniture collection, meanwhile, is designed to enhance outdoor spaces, delivering stylish, durable designs that offer “great quality and value for money”, says the supplier.

These are just a few of the new highlights from Seconique’s extensive 2025 collection.

“We cater to all decor styles, from traditional to modern, offering outstanding value for money,” the supplier concludes.

Madison

SECONIQUE

www.seconique.co.uk

Bordeaux

Seconique says its Select products making their debut at JFS are all set to inspire. The new range features a blend of traditional and modern styles, crafted from premium oak and manufactured wood. Available in two distinct styles and three elegant colourways, this collection includes pieces for the bedroom, lounge, and dining room.

The Madison and Verona beds are available in double and king sizes, and come with an ottoman option. The Madison is available in three luxury velvet colours, while the Verona

125

Seconique Furniture Ltd, Boulton House, Owens Trading Estate, Wobaston Road, Pendeford, Wolverhampton, WV9 5EY

Seconique Furniture

Verona Ottoman Bed

Tel: 0121 506 4888 Fax: 0121 506 4889 Email: sales@seconique.co.uk Website: www.seconique.co.uk

Fenton Dining

Paris Bedroom

Launching at the January Furniture

Show HALL 4 STAND D20

Launching at the

January Furniture Show HALL 4 STAND D20

By Seconique

Windsor Bedroom Range Seconique Furniture Ltd, Boulton House, Owens Trading Estate, Wobaston Road, Pendeford, Wolverhampton, WV9 5EY

Tel: 0121 506 4888 Fax: 0121 506 4889 Email: sales@seconique.co.uk Website: www.seconique.co.uk

NEW CHAIRS

AVAILABLE IN VARIOUS COLOURS

WWW.HOMESTYLEGB.COM HomestyleGB_DPS.indd 1

E: sales@homestylegb.com T: 01606 556 585 F: 01606 552 544

Best Selling SCANDIC RANGE

NEW RANGE - COMO

FIND US IN HALL 4 STAND F10

Homestyle GB, Unit 17, Road Three, Winsofrd Industrial Estate, Winsford, Cheshire CW7 3PD 10/12/2021 13:20

128 JANUARY FURNITURE SHOW HALL 4

Empowering retail with holistic solutions

“HUMZ is more than just a furniture supplier

HUMZ understands that operational efficiency is critical for retailers. Through its DHD service, the supplier promises to take the complexity out of logistics, ensuring that products reach customers quickly and in perfect condition. “This service not only saves retailers valuable time, but also enhances customer satisfaction, which is crucial for building long-term loyalty,” says the supplier.

Additionally, HUMZ offers real-time inventory feeds, giving retailers immediate visibility into stock levels.

With up-to-the-minute updates, retailers can make informed decisions, maintain optimal inventory, and offer customers “what they want, when they want it”, says HUMZ” “Whether it’s a new marble dining table or a classic leather sofa, HUMZ ensures retailers are always equipped to deliver.”

Blending style and functionality “Today’s furniture buyers are discerning,” says HUMZ. “They look for pieces that not only enhance the aesthetic appeal of their homes, but also offer practicality and durability. HUMZ understands this need, and delivers furniture collections that strike the perfect balance between style and functionality.

“From luxurious marble dining tables paired with leather or fabric chairs to contemporary ceramic tables with sleek metal legs, HUMZ’s designs cater to a wide range of tastes. For living spaces, retailers can choose from a variety of stylish sofas, including both modern leather options and timeless fabric designs, ensuring something for every customer.

“With many new collections in stock and ready for immediate delivery, HUMZ helps retailers stay relevant by offering products that align with the latest trends. Retailers can confidently offer their customers cohesive and attractive solutions, creating a seamless shopping experience.”

Rio

In today’s fast-paced retail environment, meeting the demand for stylish, functional furniture requires more than just high-quality products, says HUMZ: “Retailers need partners who understand their challenges and offer solutions that make operations smoother and customer experiences better – and this is where HUMZ excels. With thousands of SKUs, an extensive collection of trendy designs, and ready-to-ship inventory, HUMZ is the partner retailers across the UK can trust to stay ahead in a competitive market …”

Supporting retail success At the heart of HUMZ’s success is a leadership team with decades of experience in the furniture industry. “This expertise ensures that every product is thoughtfully designed, expertly crafted, and backed by a deep understanding of market trends,” says the supplier.

“HUMZ doesn’t just supply furniture – it supports retailers with valuable guidance on product selection and merchandising strategies. By understanding the needs of both retailers and their customers, HUMZ helps businesses make decisions that enhance profitability and customer satisfaction.”

On-trend, and ready to deliver With thousands of SKUs and an ever-growing inventory, HUMZ is committed to providing retailers with quick access to desirable products: “Whether it’s a trendy dining set or an elegant bedroom collection, retailers can rely on HUMZ’s extensive stock for immediate delivery across the UK. “Retailers no longer need to worry about delays or shortages – HUMZ ensures that products are always available and ready to ship.

“This reliability enables retailers to serve their customers with confidence and maintain their reputation for excellence.”

Sutton

The power of partnership “HUMZ is more than just a furniture supplier – it’s a partner in retail success. By combining premium products, efficient logistics and expert support, HUMZ helps retailers overcome challenges and seize opportunities.

“With a focus on quality, reliability and innovation, HUMZ ensures that retailers can offer their customers the very best. From marble dining tables to stylish sofas, HUMZ’s collections are designed to inspire and delight.

“Discover how HUMZ can transform your retail business. Explore our range on stand 4-A15 at the January Furniture Show, and experience the difference of partnering with a trusted leader in the furniture industry. With trendy collections ready to deliver across the UK, HUMZ is here to help you succeed.” www.humz.co.uk

JULIAN BOWEN

The Fleur Oak & Rattan Bed Bentinck House, Park Lane Business Park, Kirkby-in-Ashfield, Notts NG17 9LE tel: (01623) 727374 email: sales@julian-bowen.co.uk web: www.julian-bowen.co.uk

All Products are available for Direct Home Delivery

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Introducing the future of upholstery Avriio is quickly becoming one of the most talked-about upholstery brands to launch in the UK in years, reports Mark Gannon, the driving force behind the new business, which is coming to stand 4-C20 at this year’s JFS. So, what exactly is Avriio, and why is it generating so much excitement? Mark tells us more …

“The name Avriio comes from the Greek word for ‘the future’, symbolising the brand’s forward-thinking approach to design and comfort,” begins Mark, outlining the meaning behind the brand. “Avriio aims to shape the future of contemporary living spaces by blending timeless elegance with modern innovation, offering a fresh perspective on the upholstery market.”

“The brand is positioned to revolutionise the UK upholstery market

Style meets comfort Avriio’s design aesthetic is inspired by iconic Mediterranean destinations such as Mykonos, the luxury of St. Tropez, and the laid-back Californian lifestyle, Mark explains. Drawing from the 1960s and 1970s, “the brand evokes glamour and relaxation, with a perfect balance of natural elements and minimalist design.”

“Picture stunning interiors, with floor-to-ceiling windows that create a seamless connection between

indoors and outdoors,” he continues. “Avriio’s styling is clean, unfussy and contemporary, using soft, natural tones and subtle palettes of creams and neutrals to create an environment of tranquility.

“The philosophy embraces light, open spaces with soft surfaces and gentle curves – moving away from dark colours and heavy textures. The result is a range of lifestyle sofas that are as beautiful as they are comfortable.”

Luxury meets durability Avriio offers more than just stylish design, Mark adds: “The brand prioritises supreme comfort and exceptional quality. Each piece is crafted by talented designers and engineers, ensuring durability and long-lasting service. Every Avriio sofa is backed by a limited lifetime warranty for peace of mind.”

The sofas feature high-tensile pocket springs and innovative SpaceFibre technology, offering “unparalleled support and comfort”. The frames are built from FSC-certified hardwood, ensuring that each piece is environmentally friendly and durable.

This attention to detail, says Mark, “guarantees that customers are investing in a product that delivers lasting comfort and value”.

Designed for modern living Avriio’s collection includes 12 on-trend styles, each designed to fit various living spaces. “Whether you need a statement sofa as the focal point of a room or a versatile piece that complements existing decor, the designs cater to a variety of tastes and spaces – from large, open-plan areas, to more intimate settings,” Mark explains.

“The fabrics are carefully selected to offer a luxurious, tactile feel, enhancing the lounging experience. In addition, the fabrics are interchangeable, and feature easy-clean properties, making them as practical as they are beautiful.”

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Avriio’s UK launch Avriio is set to make its UK debut at the January Furniture Show. With a 500m2 stand (4-C20), the brand is ready to introduce its high-quality upholstery to the UK market. Following a successful European launch at imm cologne last year, Avriio is poised to make a significant impact in the UK, says Mark, offering “a new standard of design, comfort, and craftsmanship”.

“The timing for Avriio’s arrival couldn’t be better,” he continues. “The brand is positioned to revolutionise the UK upholstery market, appealing to both retailers and consumers with its innovative designs and exceptional quality.

A vision for the future Mark – who is the CEO and founder of the Image Furnishings Group – has a clear vision for growth, and plans to reach a turnover of €100m by 2030. He says his strategy focuses on investing in top talent, cuttingedge design, and building on the group’s strong reputation in the industry.

“Our vision for the Image Furnishings Group is to drive growth through innovation and quality,” says Mark. “Avriio is our flagship brand, and we believe it places us at the forefront of upholstery excellence.

We’ve designed this collection with the future in mind, bringing together the best materials, technologies, and a focus on comfort, to ensure lasting satisfaction.”

Enda McGonigle, Avriio’s in-house head of product development, has led the design of the brand’s pieces, in collaboration with strategic manufacturing partners. His expertise means each sofa promises to combines exceptional comfort with longevity, offering “the ultimate in relaxation and durability”.

Strong presence, seamless service And Avriio’s commitment to customer satisfaction goes beyond the product. The brand benefits from a robust UK supply chain, including a state-of-the-art fulfilment centre for rapid delivery and “exceptional service”. Fast lead times and a white-glove DHD service ensure customers receive their orders quickly and sustainably, says Mark – and the seven-day DHD

service reduces fuel consumption, service issues and environmental impact.

Retailers will have access to high-quality imagery and PoS materials to promote the Avriio collection both in-store and online. Avriio also offers full aftersales support through a leading UK service provider, with a sustainable approach to packaging disposal, and technicians available for any aftercare needs.

Stand that delivers At JFS, Avriio’s stand will showcase eight of the brand’s foremost designs. Each piece will be displayed with plenty of space to highlight its unique attributes, says Mark, allowing buyers to fully appreciate its quality and craftsmanship. Maenwhile, the brand’s dedicated team will be on hand to answer questions and provide detailed information about Avriio’s philosophy, designs and logistics.

To make the experience even more memorable, each buyer who visits the stand will receive an exclusive gift, adds Mark.

“Avriio is a brand like no other, and we are thrilled to bring it to UK stores,” he concludes. “We invite you to join us at JFS and be part of this exciting new chapter in luxury upholstery. Discover for yourself how Avriio is changing the way we think about comfort, style and sustainability – we look forward to seeing you at the show, and sharing the future of upholstery with you!” www.avriio.com

“Avriio is changing the way we think about comfort, style and sustainability

Discover the UK’s newest name in upholstery, where contemporary comfort meets design excellence.

Launching at January Furniture Show 2025

Hall 4 Stand C20 19 - 22 | NEC, Birmingham

136 JANUARY FURNITURE SHOW HALL 4

Lagos

WIEMANN

www.wiemannuk.co.uk Award-winning German bedroom manufacturer Wiemann is set to unveil new ranges and updates from stand 4-C26 at JFS. Simon Hewitt, MD of Wiemann’s sole agent for the UK and Ireland, Litmus Furniture, says: “We are looking forward to a bumper JFS, with lots of new products across all price points.

All our collections are high quality, stylish, contemporary and chic. They are practical and stunning, offering something to suit every size or type of bedroom. Wiemann is a tried, trusted and reliable brand, qualities which are so important in today’s climate and which we value highly.”

Monaco

Some of the new ranges fall into Wiemann’s sought-after premium VIP category. These are, says Wiemann, as the name suggests, a byword in quality for wardrobes.

Kai Schwenke, Wiemann’s export manager, comments: “Customers know our high standards across all our products, and the new ranges are no exception. We are looking

forward to launching them on the UK market at the NEC. The show is promising to be something very special indeed.”

The new collections will complement Wiemann’s existing premium VIP ranges, including the bestselling, award-winning Monaco and Lagos collections and the latest addition, New York.

BEAUTIFUL BEDROOM SOLUTIONS FROM WIEMANN

New York

SEE US AT THE JANUARY FURNITURE SHOW, HALL 4, STAND C26 BEDROOMS OF DISTINCTIVE STYLE, QUALITY AND VALUE

enquiries@wiemannuk.co.uk | www.wiemannuk.co.uk HOME DELIVERY & INSTALLATION | SALES TRAINING | MARKETING SUPPORT | UK CUSTOMER SUPPORT Untitled-4 1

MADE IN GERMANY 05/12/2024 13:48

JULIAN BOWEN

The Harvey Living Collection Bentinck House, Park Lane Business Park, Kirkby-in-Ashfield, Notts NG17 9LE tel: (01623) 727374 email: sales@julian-bowen.co.uk web: www.julian-bowen.co.uk

All Products are available for Direct Home Delivery

138 JANUARY FURNITURE SHOW HALL 5

Championing versatility for 30 years

“Kyoto has remained resilient and adapted to every shift

How does it feel to be celebrating Kyoto’s 30th anniversary this year?

It feels like an incredible milestone, and I’m really proud of what we’ve built over the years. Having been with the company for six years, I’ve seen how much we’ve grown and evolved, so I can only imagine how Nick, our MD, feels after being part of this journey for 30 years.

It’s such a significant achievement, especially in a competitive and ever-changing industry. The last three decades have brought challenges, from economic shifts to changing customer expectations, but Kyoto has remained resilient and adapted to every shift. This anniversary is a true reflection of the hard work, dedication and loyalty of everyone involved, and it’s something truly worth celebrating!

What progress did the business make across 2024?

Kyoto made great progress across the board. We opened a new warehouse, which has allowed us to work more efficiently and keep up with growing demand. Our internal teams also expanded, bringing in fresh talent to help drive our continued growth.

We launched with some exciting new customers and were proud to win two awards for Best Sofabed Supplier (including Furniture News’ Readers’ Choice Award). We also collaborated closely with customers to bring their exclusive designs to life, and introduced a number of new Kyoto products for both our online and independent customers. These achievements have helped strengthen our position in the market and set us up for continued success.

Sophia Carbonell

Furniture News reader favourite Kyoto is very much looking forward to this year’s show, where it will mark its 30th anniversary year with new products to suit every taste, steadily redefining the role a sofabed can play in the home, explains commercial director Sophia Carbonell …

What are you planning to bring to this year’s January Furniture Show?

We’re excited to showcase a range of brand-new products launching in early 2025, all designed with something for every market, from stand 5-E01.

We’ve developed exclusive products for our independent customers, knowing how competitive the online retail space can be. Our goal is to offer added value and security to our bricks-and-mortar customers, who provide that extra level of service to their clients.

One of the highlights will be our expanded range of accent chairs, which will be hard to miss on our dedicated chair wall. We’ve really focused on fabric textures this year, offering something unique and interesting for our customers. And, of course, we’ll be featuring several exciting new sofabeds, continuing to build on our strength in that category. It’s going to be a great show with lots to look forward to!

Primo

Which model do you think will be your star performer?

That’s a tough one, as different groups tend to gravitate towards different products. Interior designers might have a soft spot for one style, while independents or online retailers could be drawn to something else.

But if I had to pick, I’d say the Harrison sofabed could be a real standout. It has a modern design, great fabric, and the added surprise of being a sofabed, which you wouldn’t necessarily expect just by looking at it. I think it’s a product that really combines style and functionality in a way that could appeal to a lot of people. I’d definitely have it in my own home!

What’s in demand right now? How are you responding to evolving trends/tastes?

People are more focused on making mindful purchases, so we’re responding by looking at ways we can make the products we design not only stylish but also long-lasting and environmentally responsible.

We’re looking at things differently now, ensuring

››

140 JANUARY FURNITURE SHOW HALL 5

Quinn sofabed

their reviews, which helps us continuously improve and better meet their needs.

that our products have a longer lifecycle and can be reused or recycled, which helps support a more circular economy. It’s an ongoing challenge, but one we’re committed to as we continue to innovate and improve our processes.

What’s in the pipeline for 2025?

We’ve got a lot on the go. There’s going to be plenty of product development, with some exciting moves into new areas like accent tables, dining, and cabinets. It’s all about expanding our range while sticking to what we do best.

We’re also going to put a big focus on getting to know our customers better. From the very start of product development, we’ll be thinking about who the product is for, and keeping that market in mind through the whole process.

When it comes to our sofabeds, we’re all about making them as comfortable as a regular sofa, but with even more functionality. We’re going to keep pushing to improve those key features.

On top of that, we’re planning to grow our operations with some new warehousing and office upgrades to help us support all this growth and make things run more smoothly.

Are you seeing the narrative around sofabeds changing at all?

It’s definitely evolving. There’s a shift towards multifunctional furniture as consumers increasingly seek products that offer greater value and flexibility, especially in smaller living spaces. Sofabeds are no longer just for occasional guest use – they’ve become an integral part of everyday living, often serving as the primary seating in living rooms. The idea that sofabeds are uncomfortable is becoming a thing of the past.

Our corner sofabeds, in particular, offer incredible versatility. They provide both storage and a sleeping solution, but the pop-up section also doubles as a footstool for movie nights, making them a truly multifunctional product for modern living! We love seeing how customers use our products in their homes, and we gain a lot of insight and learning from

www.kyoto.co.uk Briar

Arlo

“Sofabeds are no longer just for occasional guest use

Be sure to visit and see our exciting new models for 2024, to add to our already class-leading range of recliners, risers, fixed and reclining suites and fireside chairs.

Many attractive new covers will also be widely displayed, together with a new recliner feature which is bound to be a popular new addition.

Be sure to visit and see our exciting new models for 2025, to add to our already class-leading range of recliners, risers, fixed and reclining suites and fireside chairs.

New fabrics that are sure to be a popular addition to our extensive range will be on display along with the Cloud Comfort action.

STAND

5-D10

1274 882633 Email: sales@sherborne-uph.co.uk

ww.sherborneupholstery.co.uk

orne Upholstery Ltd., Pasture lane, Clayton, Bradford BD14 6LT

10/11/2023 14:50

Sherborne Upholstery Limited Pasture Lane, Clayton, Bradford, West Yorkshire, BD14 6LT, England.

Telephone: 01274 882633 sales@sherborne-uph.co.uk www.sherborneupholstery.co.uk

BRITISH FURNITURE

ASSOCIATION

142 JANUARY FURNITURE SHOW HALL 5

Making furniture returns easy

Claimlane handles all return and claim types in one centralised platform

“Claimlane doesn’t just resolve claims, it provides the intelligence retailers need to proactively address issues

“In 2024, the UK furniture market is set to generate $23.74b in revenue, with steady annual growth of +2.04% forecasted through 2029. But behind these promising numbers lies an all too familiar challenge – operational efficiency,” states Claimlane.

“Even as revenues climb, many furniture brands and retailers are grappling with the hidden costs of inefficiencies in their processes – and one area that continues to demand attention is returns and warranty claims management, an operational hurdle that’s historically been as frustrating as assembling flat-pack furniture without an instruction manual.

“Claimlane is here to change that narrative. By making returns and claims management effortless, our solution helps retailers save time, cut costs, and win back customer loyalty.”

So, how might technology revolutionise the furniture industry’s approach to returns? Furniture News asked Choukri to elaborate …

How can technology improve the claims and returns process in the furniture industry?

Let’s rewind. Before digital platforms, managing returns was like juggling flaming torches. Tools like email, paper forms and spreadsheets, were the go-to methods for handling claims, but they often created more problems than they solved.

Imagine a customer submits a return request via email. The process quickly turns into a game of email ping-pong – questions, clarifications and updates bouncing back and forth between departments with

Choukri Zerhouni

The furniture industry is thriving, says returns and claims management specialist Claimlane – but behind the growth, operational efficiency persists in areas such as returns and warranty claims management. Luckily, explains Choukri Zerhouni, Claimlane’s cofounder and VP of sales, there’s a technology-based solution that can make all the difference in that regard …

no centralised system to track progress. Without clear visibility into the status of the request, delays mount and frustration grows for both the customer and the team. Miscommunication becomes almost inevitable, leading to errors, increased costs, and a significant dent in customer satisfaction.

Enter technology. Solutions like Claimlane have turned this cumbersome process into a streamlined workflow. Our returns and claims management system integrates seamlessly with existing IT infrastructures, enhancing (not replacing) current workflows.

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How can retailers reduce the cost of handling returns without compromising customer satisfaction?

Returns management often feels like walking a tightrope. On one side, you want to minimise costs.

On the other, you can’t afford to compromise on customer satisfaction. Claimlane helps businesses strike that perfect balance. Here’s how …

Empowering customers: By giving customers control over the returns process, retailers can enhance satisfaction while reducing support burdens.

Claimlane’s self-service tools make it easy for customers to initiate and track returns, eliminating the frustration of long wait times or unclear processes.

Streamlining operations: Automation reduces the manual workload for staff, freeing them to focus on more strategic or complex tasks. No more hunting for missing forms or juggling spreadsheets – everything is centralised and accessible.

Protecting brand reputation: A smooth returns process builds trust. Customers remember how they’re treated after the sale, and a hassle-free experience encourages repeat business. Conversely, a clunky returns process can tarnish even the best reputations.

What policies should be in place to manage disputes effectively?

Disputes over returns can be tricky, but they don’t have to be chaotic. A well-designed returns management system like Claimlane ensures clarity and consistency at every step.Here’s what effective dispute management looks like: 1. Clear policies: Outline return eligibility criteria (such as return windows, item condition, proof of purchase) to eliminate confusion.

2. Defined processes: Specify refund methods (cash, store credit) and who covers shipping costs.

“By automating tedious processes, retailers can focus on what truly matters

3. Transparency: Clearly communicate the returns process and next steps, so customers always know what’s happening and what to expect at each stage.

4. Sustainability options: Offer alternatives like repairs or donations to appeal to environmentally conscious shoppers.

Claimlane builds these features into its platform, ensuring no detail is overlooked. With clear communication and robust processes, disputes can be resolved quickly and fairly, leaving both customers and retailers satisfied.

How can retailers use data from returns and claims to improve product quality?

Data is the secret weapon for businesses looking to stay ahead. Every return holds a story, whether it’s about product design, packaging, or customer expectations. Claimlane helps retailers turn these stories into actionable insights.

Take this example. Our UK client, Cult Furniture, noticed a recurring issue with damaged products

Claimlane helps businesses build stronger relationships with their customers

By optimising returns and claims, businesses can cut costs while ensuring customers leave happy – a win-win for all.

Claimlane provides valuable insights into the reasons behind product returns and faults

With automation and self-service capabilities, customers can now: submit claims online; upload proof of purchase, along with photos or videos of defects; and schedule return pickups without ever needing to contact customer support.

For retailers, this means reduced administrative workloads, fewer errors, and faster resolutions.

Logistics are also simplified, with features that allow businesses to quickly determine the next steps for returned items, whether they’re being refurbished, recycled or restocked.

The benefits don’t stop there. By automating tedious processes, retailers can focus on what truly matters – improving customer experiences and growing their business.

››

144 JANUARY FURNITURE SHOW HALL 5

Claimlane’s team is ready to help

“Businesses can cut costs while ensuring customers leave happy

during transit. By analysing photos submitted through our platform, they identified packaging flaws as the root cause. With this insight, they collaborated with their logistics partner to improve packaging standards and prevent future damages.

Here’s what else retailers can uncover with data: Product trends: Identify which items have high return rates and investigate why.

Packaging improvements: Pinpoint issues causing damage during shipping.

Customer feedback: Use return reasons to refine product descriptions or improve quality.

Claimlane doesn’t just resolve claims, it provides the intelligence retailers need to proactively address issues and enhance their offerings.

Claimlane streamlines communications between every stakeholder in the returns/claims process

What insights can retailers gain from analysing return patterns?

The possibilities are endless. Analysing returns data helps businesses refine their operations, reduce costs, and deliver better customer experiences. Here are some key insights retailers can uncover:

Product quality issues: Detect defects, design flaws, or sizing inconsistencies that drive returns.

Seasonal trends: Understand how returns fluctuate throughout the year to plan resources accordingly.

Customer behaviour: Identify frequent returners to address potential dissatisfaction or misuse.

Cost drivers: Pinpoint regions or product categories with high return costs to optimise policies.

Armed with these insights, retailers can make data-driven decisions to improve their products and processes, ultimately boosting profitability and customer loyalty.

Can you tell us more about your work with Cult Furniture?

In early 2023, we partnered with leading UK furniture retailer Cult Furniture to tackle their returns challenges. By integrating our platform, the retailer gained complete visibility into their claims process, enabling faster resolutions and reduced costs.

For example, when a customer submitted a claim for a damaged item, the retailer could immediately review photos, assess responsibility (for example, transit damage versus packaging flaws), and take corrective action. This streamlined approach not only saved time but also prevented repeat issues.

Whether it’s tagging internal teams to address warehouse errors or collaborating with suppliers to improve packaging, we ensure that every claim becomes an opportunity for improvement.

How can retailers find out more?

Complex returns don’t have to be a headache. With Claimlane, managing claims becomes effortless, efficient, and even a little fun. From happier customers to leaner operations, the benefits are undeniable.

Ready to transform your returns and claims process? Let’s get started, your first claim is on us!

Find us on stand 5-J60 at this year’s January Furniture Show. www.claimlane.com

Uncover why your products www.claimlane.com are getting Discover how Claimlane can help: returned.

Join us at Hall 5-J60 to turn your returns and claims into actionable data.

10% Delivery Damage

16% Packaging Errors 30% Production Error 30% Production Error 16% Packaging Errors

10% Delivery Damage

and claims into actionable data.

Join us at Hall 5-J60 to turn your returns

returned.

Discover how Claimlane can help: products www.claimlane.com are getting Uncover why your

146 JANUARY FURNITURE SHOW HALL 5

Committed to retailer success

Sartene

Velsta

“We believe in building true partnerships

Barston

The furniture industry is in constant motion – tastes evolve, trends shift, and the economic landscape keeps everyone on their toes. Heritage Furniture says it understands the challenges retailers face, and is dedicated to being more than just a supplier: “We’re your partner in navigating this ever-changing world.”

“That’s why we’re passionate about offering accessible quality,” continues the supplier. “We’ve embraced innovative production techniques to streamline our processes, allowing us to offer competitive prices across our ranges without ever compromising on the craftsmanship you expect. This means you can confidently offer your customers great value and enticing promotions, driving sales while protecting your margins.”

Of course, competitive pricing means nothing if a supplier cannot be relied upon to deliver. Heritage has invested heavily in its infrastructure and logistics to ensure a consistent flow of products, so stockists are assured that they can always meet customer demand with confidence.

“But we’re not just about keeping the wheels turning – we’re committed to driving the industry forward,” continues the cabinet specialist. “At this year’s January Furniture Show, you’ll see that commitment come to life across two stands brimming with fresh, exciting designs.

“Discover the Sartene smoked oak collection, delivering a farmhouse living and dining experience.

Explore our new Scandinavian-style Velsta, an inspired oak bedroom collection, exuding an oasis of calm and serenity with its light, airy aesthetic and natural finishes. And, for a touch of industrial chic, look no further than our new dining tables, where the strength of wood and metal combine in a striking design statement.”

So, why else should retailers choose Heritage?

“Because in today’s market, you need more than just a supplier – you need a partner who understands your challenges and is dedicated to your success,” states the business. “With Heritage Furniture, you get reliable stock availability, exciting new ranges to capture your customers’ imaginations, and competitive pricing to support your bottom line. We’re here to help you not just survive, but truly thrive.”

MD Saeed Mohmed adds: “We believe in building true partnerships with our retailers. We don’t just want to be a supplier – we want to be your trusted ally in navigating the ever-changing furniture landscape. Our commitment to stock availability, innovative designs and competitive pricing is all part of that promise.”

Visit stands 5-H40 and 5-G40 at JFS to see Heritage’s latest collections and find out more about the support it can offer. www.heritagefurnitureuk.com

Discover the new Sartene Smoked Oak Living and Dining Range, along with two Brand-New Collections and an array of Stunning New Dining Tables.

Join us in Hall 5, Stands 5H40 and 5G40.

W W W. H ER I TAG EFU R N I T U R EU K .CO M

148 JANUARY FURNITURE SHOW HALL 5

World gets wider in 2025 World Furniture again invites its customers to visit stand 5-H36 at this year’s JFS. Following a “challenging yet rewarding” year, which saw significant increased demand for dining and a successful IFHS, the supplier is all set to further cement its position as one of Ireland’s leading wholesalers …

“Great design should be available to everyone

“Continuing with our goal and long-standing commitment to provide great design and quality at an affordable price, we’ve once again developed an exclusive range of products and designs to exceed our customers’ expectations,” begins MD Marc Bunting.

“We believe that great design should be available to everyone. Every day, our focus is on curating and innovating an exclusive furniture collection that continually exceeds all expectations. Nothing excites us more than great design, beautiful materials, exquisite tailoring, and true craftsmanship – our ethos is to consider every space and individual.

“When it comes to furnishing your home, we believe you can have it all – great design and quality, at an affordable price.”

This year will see World Furniture significantly expand its dining and sofa collections. In dining, there will be further additions to its successful oak sets, in varying sizes, with a mix of ash, elm and oak veneers adding a unique design and finish.

“We will also have a full range of melamine tables in dark and light tones, with some new Pura designs in sintered stone,” Marc adds, “and all our tables will have a new offering of dining chairs, wonderfully tailored with an extensive range of fabrics and textures. Features will include 360° swivel function, textured fabric mixes and an array of different designs.

“Meanwhile, our successful range of electric reclining sofas has been further enhanced with new models and new leather colours, with a range of beautiful fabric options, featuring heavy texture fabrics, modern unique designs and ranges representing everyday value. In addition, we’ve added many lift-and-tilt chair options to our biggest-selling sofa collections.”

Marc says World Furniture’s team is excited by the prospects of the year ahead, yet remains committed to the company’s core values of people, quality, design and sustainability. “Sustainability is high on our agenda this year,” says Marc, “with major changes already made to our product packaging to reduce waste, and in particular our plastic content.”

He continues: “In terms of trends, texture and wood colours are very much a defining aspect of our offering this year, with a neutral theme throughout our various collections, and natural tones also having an influence on many of our ranges. Creating warm, comfortable spaces is very much at the fore in 2025, and this is reflected across our full product range.

“We look forward to seeing you all at this year’s JFS,” he concludes. “If you have any questions, please contact our sales team on 02891 828202.” www.world-furniture.biz

25 YEARS OF WORLD FURNITURE

HALL 5 STAND H36

028 9182 8202 paul@world-furniture.biz world-furniture.biz 2 Ballyharry Business Park, Donaghadee Road, Newtownards, Northern Ireland, BT23 7ET

WIDER CHOICE, BETTER VALUE, FASTER DELIVERY, IMPROVED MARGINS! Our extensive Highgrove Collection ensures that you can offer consumers the widest choice of sleep comfort, along with stylish base and headboard options.

Our latest models incorporate many unique features, ranging from our innovative Eco AdvantEdge® spring system to Coppersleep®, Chirogel® and Ergosense® with a real focus on healthier sleep.

We’ve added exciting new features and size options to our Ergomatic™ Adjustable Bed Collection, extended our range of fashionable Bed Frames and added a wide range of stylish new covers.

Highgrove use the finest quality components and fittings, combined with the latest sleep technology to ensure we continue to deliver the UK’s best value bed brand.

7 day delivery service and high impact in-store support, this ongoing commitment provides With our stockists with a real competitive advantage and the opportunity for improved margins and increased profits. What’s not to love?

Don’t just take our word for it, Highgrove is delighted to win not one, but two Best Bed Supplier awards from two of the UK’s leading trade Furniture publications – Interiors Magazine and Big Furniture.

Highgrove Beds, Headlands Road, Liversedge WF15 6QA

T: +44(0)1924 406 600

highgrovebeds.co.uk

We’ve got some great Show Offers and look forward to you visiting our stands E20, F20, G22 in Hall 5 at the Furniture Show, 19 -22 January 2025, NEC, Birmingham.

152 JANUARY FURNITURE SHOW HALL 5

Shire’s own-brand strategy is a win-win

Internum 5000

“We’ve established ourselves firmly as ‘The Brand Behind Your Brand’

The bedmaker reached new levels in 2024. Having long been dedicated to developing quality products which could net the retailer a healthy margin and ensure a point of difference, Shire Beds chose to focus on high-quality, hand-side-stitched, ownbranded products – supplied at a competitive cost price – to truly enable profit maximisation.

In a bid to become ‘The Brand Behind Your Brand’, Shire set out to be the retailer’s white-label supplier of choice, offering quality products and guaranteeing retailers margins. By leveraging its customers’ reputations in this way, Shire achieved a large number of partnerships with significant retailers in a short time scale.

To achieve this with its hand-side-stitched products, Shire Beds implemented a new recruitment and training programme. It went from having one hand-side stitcher and producing an average of a dozen mattresses a week, to recruiting and upskilling over 18 hand-side stitchers and producing over 100 hand-side-stitched mattresses every day.

Shire Beds continues to innovate, delivering highquality products at value prices, anmd says its latest ranges, Internum and Cool Nytz, are both best in class.

“The Internum has the special feature of hidden tufts, and still offers the expected comfort and style,” says Shire. “The range comes in pocket spring counts of up to 7000 and offers premium features including hand-side stitching, quality natural fillings and a sumptuous cover. The Internum is making the opulent hidden tuft and hand-side-stitched mattress accessible to the wider consumer.

Cool Nytz 3000

With an innovative approach encompassing own-branding and hand-side stitching, the Shire Beds business has been transformed in the past year – all while keeping the retailer’s needs in mind …

“The Cool Nytz, on the other hand, is a traditional pocket mattress, pillowtop and box-top mattress, and the range has a cool-feel quilted knitted cover.”

Both ranges are offered with the own-branding option which is now a hallmark of Shire Beds’ offering.

Director Fara Butt says: ‘We have proven our ability to become the white-label partner for a large number (90, and counting) of quality retailers. In under a year, we’ve established ourselves firmly as ‘The Brand Behind Your Brand’, aided by the huge sales of The Original Capri and Ravello specifications, and we continue to innovate and expand our ranges.”

Indeed, the Capri has been recommended by award-winning retailer Dreamland as its product of the year. Having grown significantly, the range is now on the floor at a large range of high street retailers, as well as major online sellers.

“Retailers are so confident buying our products, they’re prepared to put their brand on them,” adds Shire, “with personalised in-store PoS that’s available for most ranges. The own-branding ensures there’s exclusivity in the market, and allows the retailer the protection that makes products sustainable.

“Shire is able to personalise most of the PoS in house – from brand creation, to digitisation of imagery, to crafting the hand-stitched pillow cases, bolsters and footmats, Shire Beds offers the complete service for own-branding.”

Shire also offers a short, reliable delivery time of just two weeks or less, so the retailer can be confident that their customer’s journey, from order to usage, will be rapid. Furthermore, the products come with an extended guarantee.

“Market disruption is not common in the industry these days, and we have moved the dial on the traditional hand-side-stitched market sector, and have had the right products at the right time, at the right price,” the bedmaker concludes.

For more details, contact a local agent or call Shire on 01924 439898 (email info@shirebeds.co.uk). Find Shire Beds on stand 5-G20 at JFS. www.shirebeds.co.uk

T

WINNER

Best of British

A

THE FURNITURE

AWARDS 2022

THE BRAND BEHIND YOUR BRAND HALL 5 STAND G20

www.shirebeds.co.uk

01924 439898 | info@shirebeds.co.uk

154 JANUARY FURNITURE SHOW HALL 5

One Call slides into pole position

Arundel

Oakleigh

“During 2023/24 we added bi-fold wardrobe options to a number of our highly successful bedroom ranges, and our customers have been asking us for sliding wardrobes for a number of years, so it does seem to be part of our natural evolution,” Paul explains.

“Most retailers purchase sliding wardrobes from overseas, so it made perfect sense for us to spend time developing our own range of sliding wardrobes under the ‘made in Britain’ flag, allowing us to use British raw materials, and to offer a much shorter lead time than overseas suppliers.”

In ongoing developments, One Call Furniture has also launched a range of styles in lounge furniture, in addition to increasing the number of bedroom ranges it offers.

Edale

“It does seem to be part of our natural evolution

Castleton

London-based One Call Furniture plans to launch a new range of sliding wardrobes from stand 5-E64 at this year’s January Furniture Show, reports director Paul James …

Paul explains that One Call Furniture’s customer base is growing each and every year, as retailers increasingly pledge their support to buying British.

“We’re very pleased to be using JFS 2025 as the launch platform of our new range of sliding wardrobes, and think visitors to our stand will be impressed by what we’ve achieved,” Paul concludes. onecall.furniture

Tel: 0208 517 4756 Email: sales@1cfl.com Visit us on Stand 5-E64

156 JANUARY FURNITURE SHOW HALL 5

SHERBORNE

www.sherborneupholstery.co.uk “After yet another challenging year flies by, we are excited to be back at the most important furniture show of the calendar,” says Sherborne, which will return to stand 5-D10. “As always, we are looking forward to welcoming all our retailers – and, of course, any new potential customers – to our usual position at the front of Hall 5, to show them our new launches for January.

Last year was a busy year for development, where we’ve continued to build on 2024’s successful show, adding leather to the Harrow range, head adjustment to the Roma range, and launching our Cloud Comfort action with three-motor adjustment, to the delight of our customers. Added to this, we’ve also launched a new cost-effective swatch that will enable us to support our retailers at times through the year.

“We’ve been asked what’s new for this year.

Well, for now, we’ll keep that under our hat, but suffice to say we know our customers are going to be really enthusiastic about our new product launch, which we’re confident will be a real winner. We also have an addition to an already popular range, and a new fabric to bring that extra oomph to the Sherborne ranges.

“I’m sure we’ll also have some competitive deals available to put a smile on the faces of our customer base and ensure we are the first port of call!”

TORELLI

www.torelli.co.uk

Torelli is a dynamic UK contemporary furniture supplier, known for its commitment to quality, design and customer satisfaction. This year, the company will unveil several new collections at JFS (stand 5-H48) including the New Verdi, Aramis and Castello ranges. With over 20 distinctive ceramic furniture collections in its portfolio, Torelli says it is set to cement its standing as a top-tier supplier.

The brand is also set to launch the Durotop collection, a line of wood-, ceramic-, and marble-look tables, crafted using a high-pressure resin and heating process. Complementing the new table collections will be an expanded range of chairs, available in both leather and fabric finishes.

This year will also see the introduction of Torelli’s new occasional range.

SYNCA WELLNESS

https://uk.johnsonfitness.com/collections/synca In a world where self-care often takes a back seat, the Synca Rei Foot Massager offers “a luxurious escape for tired feet”.

Combining advanced Shiatsu technology with soothing heat, this piece of furniture promises to bring the spa experience into the living room, says Synca: “Its sleek design fits seamlessly into any home, while its powerful features work wonders on sore muscles and tension.

“Ideal for anyone in need of the ultimate relaxation, the Rei isn’t just a foot massager – it’s a step towards a more balanced, rejuvenated lifestyle.”

Find Synca Wellness on stand 5-C69 at JFS.

Elevate Your Wellness with

Get in touch with us: “73% of UK survey respondents considered wellness to be a top priority in their everyday lives” - McKinley 2024 report

Jay Gezer Head Of Sales jay.gezer@jhtgroup.uk 07974 065437

uk.johnsonfitness.com/collections/synca

158 JANUARY FURNITURE SHOW HALL 5

Cut fulfilment times with Sci-Net Sci-Net, a leading provider of Enterprise Resource Planning (ERP), is set to demonstrate how its innovative technology is helping furniture retailers take their operations forward at the January Furniture Show (stand 5-A36) …

Designer Sofas Group is seeing the benefits of Sci-Net’s solutions

“We’re helping retailers streamline processes to increase efficiency

As the furniture industry continues to evolve, Sci-Net strives to lead the charge, with cutting-edge solutions that address some of the sector’s biggest challenges.

Delays in fulfilment, the growing demand for personalisation and the push for operational efficiency are placing greater pressure on businesses to deliver better, faster customer experiences, says Sci-Net. “Our focus is on empowering furniture businesses with technology that drives efficiency and reduces fulfilment times,” says founder and MD, Duncan Fergusson. “Our services are constantly evolving to include the latest innovations – such as AI Document Intelligence and Microsoft’s Sales Order Agent, which is brand new for 2025 – to ensure we’re helping retailers streamline processes to increase efficiency, thereby improving customer satisfaction to help them stay ahead in a competitive market.”

Central to Sci-Net’s mission is reducing the need for customers to ‘make do’ while waiting for furniture to be delivered – no more pallets in place of sofas, tables made of boxes or inflatable mattresses standing in for beds. At the show, the team will highlight the fulfilment benefits that ERP brings, with reduced waiting times for furniture meaning customers are in less need of having to resort to elaborate alternatives.

Sci-Net says its solutions are transforming how furniture retailers operate, particularly when it comes to fulfilment. With AI Document Intelligence, routine tasks such as invoice matching and document filing

are automated, freeing up staff to focus on highervalue activities. This not only reduces errors but also accelerates internal processes, enabling businesses to meet growing customer demands.

Meanwhile, Microsoft’s Sales Order Agent, powered by AI, which has just launched for 2025, is “redefining” how retailers handle customer enquiries.

It can instantly interpret queries – such as, ‘Do you have this in stock?’ – and respond with real-time, accurate information. By automating repetitive tasks, retailers can drastically improve response times and ensure smoother operations, says Sci-Net. “For furniture businesses, these innovations translate to shorter lead times, fewer delays and happier customers,” continues the ERP specialist.

“Whether it’s reducing backlogs in the supply chain or ensuring the right stock is delivered on time, Sci-Net is focused on eliminating the frustration of waiting – and helping businesses deliver the experience customers expect.”

At JFS, Sci-Net will showcase how its Microsoft Dynamics 365 ERP, CRM, and Azure cloud solutions are “transforming” furniture retail. Visitors can explore how these tools reduce inefficiencies, cut fulfilment times, and ensure customers never have to ‘make do’ again.

For more information, visit Sci-Net at the show or visit the website. www.sci-net.co.uk

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January January January January NEC January NEC NEC January FURNITURE NECJAN 19-22 NEC January FURNITURE 19-22 JAN January NEC 19-22 JAN NEC FURNITURE FURNITURE 2020 19-22 JAN 19-22 JAN SHOW NEC 2020 FURNITURE 2020 FURNITURE 19-22 JAN SHOW NEC 19-22 JAN SHOW 2020 2020 FURNITURE Stand: 19-22 JAN SHOW SHOW 2020 FURNITURE Stand: 2020 19-22 JAN Stand: SHOW HALL 5 SHOW SHOW SHOW

2020 5-H47 Stand: Stand: 5-H47 Stand: 5-H47

5-H47 2020 5-H47 STAND H48Stand: Stand: 5-H47 5-H47 Stand: 5-H47

5-H47

160 JANUARY FURNITURE SHOW HALL 5

PURECARE

www.purecarehome.co.uk Purecare is set to make a strong impression at the January Furniture Show, where the brand will unveil new products in its luxury cooling protector and luxury bed sheet ranges on stand 5-D42.

Following a successful launch in 2024, Purecare has quickly become the retailer’s preferred solution for mattress protection, thanks to its specialised mattress protectors, training and expertise in driving sales.

At the exhibition, Purecare will showcase its latest advancements in luxury sleep solutions, including its cutting-edge cooling mattress protectors, designed to enhance comfort and improve sleep quality. The brand’s new luxury bed sheets will also be on display, offering a

blend of softness, durability and breathability.

Purecare says its commitment to innovation continues to impress the industry, with products that cater to the evolving needs of today’s consumers. The brand’s dedication to excellence has already been recognised by the Good Housekeeping Award, for its OmniGuard Advance Mattress Protector – a testament to the high-quality products Purecare delivers.

Purecare’s success story in the UK market continues to unfold, and it says JFS offers the perfect opportunity to explore the brand’s latest innovations – there, retailers can look forward to learning more about the specialised training and sales support that have made Purecare a trusted partner.

For more information or to schedule a meeting at the show, contact sales@purecarehome.co.uk.

products is now utilising up to 190 recycled plastic bottles that previously might have gone to landfill.

“On top of this, we are forward thinking. We aren’t looking to jump on a bandwagon and follow what everyone else is doing, we want other companies to follow us. We’re always thinking about where fabrics are going, what shapes are coming into fashion (and what’s going out!).

“Our big focus currently is looking at more

eco-friendly and sustainable products, and space-saving models. Being FSC certified shows that Limelight is taking sustainable sourcing seriously. We already have two product ranges launched in 2024 with FSC-certified wood used for all the wooden components.

The plan is to continue this strategy for all new product launches moving forward, and we’ll be launching three more FSC-certified products at the January Furniture Show (stand 5-H15),” the supplier concludes.

Ursa

LIMELIGHT BEDS

www.limelightbeds.co.uk

Gemini

Established in 1999, Limelight Beds is a bed wholesaler based in Barwell, Leicestershire, that offers unique designs, exclusive models, a de-branded catalogue, and plain packaging to support customers’ own brands.

In 2024, the business achieved FSC (C203924) Chain of Custody certification. “This is the second phase of our sustainable sourcing journey,” states Limelight Beds. “Two years ago, we started offering recycled fabrics on one of our ranges. It has been so successful that one of our largest customers has designed an exclusive range using the same fabric and FSCcertified wood. Each bedframe sold from these

New for 2025

New for 2025

New for 2025

New for 2025

Based from our head office & showroom in Barwell, Leicestershire in the heart of the East Midlands, we distribute from our warehouse supporting internet and bricks & mortar retailers. We can offer unique designs, exclusive models, a de-branded catalogue and plain packaging to support your own brand.

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162 JANUARY FURNITURE SHOW HALL 5

Discover style, quality, value and innovation Shankar carefully monitors current trends to make sure its products keep pace with developments in consumer demand for new styles, colours and materials – and its newest models, set to be unveiled on stand 5-B40 at JFS, promise to reflect its findings …

“Our collections reflect demand

“We have seen a significant increase in demand for our on-trend sintered stone, ceramic and tempered glass dining and occasional furniture,” says Shankar, “following which we have augmented our alreadysuccessful lines by adding further’ living’ pieces including TV stands, consoles, coffee and end tables.

“Also, in keeping with the latest demands for a wider choice of smaller tables, we’re introducing 80 x 80cm and 1.4 x 1.8m tables to our most popular collections.”

Bolder colours are trending in dining chairs, says the supplier, as are more sophisticated fabrics – which link in well with the currently fashionable fabrics on upholstered sofas. “Our new range of dining chairs, which we’re launching at the JFS, keeps pace with these latest trends,” the supplier explains.

“Our collections reflect the demand for the most popular dining choices of the moment – from our Ankara veneered oak parquet style, through to our Tokyo grey and white marble styles. Our ‘live-edge’ Nassau range also includes dining and occasional pieces to satisfy the continuing demand for more open-plan living.

“Gold and chrome accents are increasingly popular in the home, so we have developed our Astoria collection to offer gold or chrome bases with matching chairs.”

Shankar says it adheres to stringent quality controls at every level, and its teams carry out regular quality inspections at every stage of the manufacturing

process, plus further checks at the point of delivery to itself.

“We never compromise on the quality of our products, which is reflected by the fact that we have a less than 2% return rate, which is almost certainly the lowest in the industry,” says Shankar.

In terms of value, the supplier adds, consumers are wanting a “high-end look for less”: “Our products deliver on this demand by offering great quality at value-for-money prices, which enables our retailers to offer the latest trending products and make a healthy profit margin! Visit our stand to see an unrivalled choice of value-for-money, volume-selling lines.”

Shankar also points out that consumer demand is increasing dramatically for accent and occasional chairs: “As a result of this, we are launching a further range of accent chairs at the JFS, in cutting-edge designs and fabrics. Swivel chairs are fast gaining popularity, and have the versatility of being ideal as a dining, home office or bedroom chair. We are building on our existing collection with a new range of swivel chairs in innovative styles, designs and colours.”

Shankar already boasts a leading collection of bar stools, and will launch some new chair designs at the show, including a ‘real leather ‘premium range.

“This year at the JFS, our stand will be built entirely using our innovative shelving system, to display our products in the most effective way possible,” the supplier concludes, “and we will be offering our retail partners the opportunity to create similar striking displays in their own stores utilising this leading display system.” www.shankar.uk.com

164 JANUARY FURNITURE SHOW HALL 5

VOGUE BEDS GROUP

www.climatemattress.co.uk

Since its inception, Vogue Beds Group has constantly explored different products and ideas, with the aim of providing its customers with a one-stop shop for all their mattress, bed base and headboard needs – from traditional mattresses to a new eco-friendly sustainable range.

“Our journey towards the new Climate mattress collection started with the development of the Vegan mattress back in 2022, when we were the first NBF manufacturer to make a Vegan Society-certified mattress,” states Vogue. “And, over the last two years of learning, understanding the market with customer and retail research, we have progressed this mattress to the next level.”

The Climate Mattress collection features 100% viscose fabric, a unique plant-based cover, which allows it to breathe, and is easy to recycle, says Vogue. The fillings also consist of recycled plastic, from the spring-insulated pad to the specialist fibre fillings, which offer support and comfort. All the fillings are made from recycled plastics, which bringing the range in line with the circular economy “We offer three types of Climate mattress, featuring three pocket counts – 1000, 1500 and 2000 – and all the pocket springs have been approved and certified by the Vegan Society, ensuring no animal content is used in the manufacturing process. This moves us beyond just ‘Vegan Friendly’, offering the retailer

and consumer the very best of sustainable, recyclable and comfortable mattress choices.”

The three mattresses offer different comfort/ tension levels: Meadow 1000 offers a medium/ soft feel; Floral 1500 offers a medium/firm feel; and the Forest 2000 offers a firm feel.

The new mattresses headlined Vogue’s stand at the Bed Show, and are now coming to stand 5-C40 at JFS. “We realised over the last few years that although the Vegan story was powerful, the end-user/consumer message required a better explanation of the benefits of these mattresses,” adds Vogue, whose dedicated website will be updated with new images uploaded the week of the show.

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TIME TO DINE

ABOVE AND BEYOND

World Furniture’s wholesaling milestone

EMBRACING EQUITY Leading industry women share their stories

JANUARY FURNITURE SHOW THE FURNITURE AWARDS SPRING FAIR | BEDROOM | TRADE SERVICES LIVING | AFTERSALES, CARE & REPAIR

FURNITURE COMPONENT EXPO

Calling out inappropriate behaviour

TRADE SERVICES | AI OUTDOOR | NEW IN UPHOLSTERY

FN414.2_Pages.indd 1

MAN MEETS MACHINE How AI is changing the furniture industry

INDX BEDS & BEDROOM

The inside scoop on product Dream placementbig with Carpe Diem Beds M.A. Living talks industry and investment

SPRING FAIR | TREND FORECAST 2025-26 BEDROOM | LIVING | DINING | TRADE SERVICES BUYING GROUPS & ASSOCIATIONS

Retailers respond to consumer research findings

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Exploring the industry’s ethnic diversity Reimagining retail with Kate Hardcastle

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ENJOY THE SHOW! Find us on stand 5-A30 this year Read the latest issue at

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HALL 5 STAND C40

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166 JANUARY FURNITURE SHOW HALL 5

Driving repair quality and innovation As it prepares to exhibit at this year’s JFS (on stand 5-B39), furniture repair and insurance services provider Emmiera Group reflects on the strides it made throughout 2024, and reaffirms its commitment to delivering excellence in all it does …

Comprehensive training means Emmiera’s clients receive the best possible service

“It is our priority to provide a service that leaves a lasting, positive impact

“Our journey is driven by an unwavering focus on innovation and process enhancement,” Emmiera Group begins. “Serving over 23,000 customers each month, it is our priority to provide a service that leaves a lasting, positive impact on both our clients and their end-customers.”

Raising the bar for quality in repairs Emmiera says that quality has always been at the heart of its operations, and it is pleased to report significant improvements in first-visit resolution rates and Net Promoter Score (NPS) feedback. “To build on this progress, we are introducing an enhanced Quality Assurance (QA) programme alongside a state-of-theart Field Service Management (FSM) system,” says the business.

“A pivotal aspect of this improvement is our Technical Triage team. By utilising images and videos provided by customers, this team accurately diagnoses issues and recommends appropriate repair procedures, materials and timeframes. In cases where repairs are not immediately possible, the team ensures that necessary parts are ordered promptly. Currently, we triage 25% of our work and are on track to increase this figure to 90% by March, ensuring greater consistency and accuracy in our repair services.”

Precision reporting and enhanced client communication Over the past year, the group has focused on enhancing the clarity, detail and professionalism of its repair reports – and in 2025, it will launch a new FSM system that promises to revolutionise how its technicians operate. “Our newly developed technician app is pre-programmed with high-quality standard operating procedures (SOPs) for every fault type,” says Emmiera. “This allows technicians to create perfect reports while following meticulously developed repair procedures.

“These SOPs are the result of years of experience and collaboration, ensuring that every visit, repair and report is consistently delivered to the highest standard. Reports will also be transmitted to our clients instantaneously while technicians are still onsite, enhancing efficiency and client satisfaction.”

Introducing cutting-edge mattress inspection technology Emmiera continues: “In keeping with our dedication to innovation, we are excited to announce the integration of a new mattress inspection and measurement apparatus into our operations. This advanced technology enables precise assessments of mattress quality and defects, taking our inspection capabilities to the next level.

“The apparatus generates quantifiable data that supports objective, fair and unbiased decisionmaking, offering our clients an unmatched level of service. By combining this technology with the expertise of our technicians, we continue to set the standard for tackling even the most complex repair and inspection challenges.”

Part of the journey “None of this progress would have been possible without the steadfast support of our clients, partners and staff,” Emmiera concludes. “We are profoundly grateful for your trust, loyalty and collaboration, which have been essential to our success. Your feedback and engagement drive us to continually innovate and improve.

“As we look ahead to 2025, our focus remains steadfast on quality, innovation, and client satisfaction.

Together, we will continue to raise the bar for excellence in furniture repairs and insurance services.

Thank you for being an integral part of the Emmiera Group journey – we look forward to serving you in the year ahead.

“Here’s to a successful and exciting year for us all!” www.emmieragroup.com

JULIAN BOWEN

The Clara Side Lift Ottoman Bed Bentinck House, Park Lane Business Park, Kirkby-in-Ashfield, Notts NG17 9LE tel: (01623) 727374 email: sales@julian-bowen.co.uk web: www.julian-bowen.co.uk

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UK & Ireland’s Largest Furniture Repair Specialist The Emmiera Group Ltd. is Britain’s largest and leading upholstery, bed, mattress and cabinet furniture repair specialist.

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170 PRODUCTS TREND FORECAST 2025-26

Fashion first Forget tea leaves, astrology and crystal balls – if you really want an idea of what’s in (and out) in furniture, you’ve come to the right place!

This month, Furniture News has again collated insights from some of the industry’s top trend forecasters to help inform and inspire your buying, marketing and merchandising activities across 2025-26 …

“Schemes that ignite creativity as well as promoting relaxation Portobello sofabed in luxury chenille linen, with Portobello accent chair in Caramel

Islington in Nordic Moss

Gisela Lancaster Head of buying, Sofology At Sofology, we’ve always believed that no matter society’s shifting patterns, the sitting room is the place we should all feel at home.

That said, the sofa has had to adapt to our shifting behaviours – which can be seen in our approach to developing seating that accommodates advances in technology and the needs of multiple generations.

Sofa socials These days, more than 50% of us are entertaining at home at least once a month, and nearly always in the living room rather than a dining room. That’s partly a reflection of a more relaxed approach to hosting and partly because our homes feature more multi-purpose layouts.

This includes open-plan kitchens and sitting room-cum-dining spaces, often combined with more diminutive proportions. Zoning living spaces properly is one of the keys to relaxed, easy entertaining.

The secret is to ensure that each space retains its own character, whilst the overall design feels connected and coherent. Removing walls is no longer the only option when it comes to re-working our living spaces. Internal Crittall doors and look-throughs into other spaces are a clever way to create cosy areas.

The upside of moving hosting to the sitting room over a formal dining room is the relaxed atmosphere it produces. Clever arrangements of bench seating, sofas, additional occasional chairs and side tables allow plenty of opportunity for comfortable perching and placing of cocktails and sharing platters.

Taking a moment Whisper it, but TVs are no longer the anchoring focal point they once were in our living rooms.

These days, appealing social spaces are more ‘mood-boosting sanctuary’ than ‘total switch-off zone’, with considered seating arrangements, restful colour schemes, inviting textures and natural elements each playing their part.

Greens and sea blues are particularly useful tones when it comes to rejuvenating schemes.

Evocative of new beginnings, fertility and rebirth, green has enduring appeal due to its inherent association with the natural world, while blue, a tone deeply intertwined with our perception of the sky and sea, is prized for its calming qualities. Both of these hues pair well with natural materials like rattan and wool, plus warming aged brass elements for the ultimate feel-good factor.

An injection of botanical therapy and a contemporary mix of furniture styles that invite and inspire is the key to a truly mindful space.

Mismatched footstools, sofas and chairs in a range of textures that speak the same language allow the freedom to be bold in our choices, resulting in schemes that ignite creativity as well as promoting relaxation. www.sofology.co.uk

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“2025 is all about light, airy and uplifting aesthetics Arabella

Elena Mellowes Head of buying, Oak Furnitureland

Room priorities for a new year refresh In January, consumers tend to focus on refreshing their bedroom and living room spaces, aiming to add warmth and comfort to these core areas following the festive season. As homes transition into the new year, these rooms take priority, often with a focus on durable, functional storage options and comfortable seating. Later in the season, as we approach spring, dining spaces will gain renewed attention, with an eye toward gatherings for Easter and other family celebrations.

Easter gatherings will create renewed demand for dining purchases, says Elena

Popular predictions for early 2025 This season, our top collections are set to deliver a blend of comfort, style and practicality, perfectly suited to meet the needs of today’s

homes. Our latest launches bring fresh approaches to contemporary and luxurious design, enhancing relaxation and functionality across all spaces. With a variety of options in living, dining and bedroom collections, our offerings emphasise ample storage and smart organisation solutions – ideal for seasonal refreshes and decluttering at the start of the year.

Alongside our new releases, our timeless ranges remain favourites, celebrated for their distinctive aesthetics and versatile appeal.

These enduring designs provide quality and functionality, making them the perfect choice for both long-time customers and those exploring our brand for the first time.

Exciting new collections for spring Looking ahead to spring, we are thrilled to introduce a selection of Italian-made sofas crafted with exceptional attention to texture and material. These pieces, available in a variety of luxurious fabrics and buttery soft leathers, offer a sophisticated addition to any living space. Our spring lineup will also expand to include two new

Belgrave

As we step into 2025, the home furniture world is shifting toward a renewed focus on practical, necessity-based purchases.

Following the holiday season’s expenses, many are prioritising essential home items, with key purchases such as new sofas and beds taking precedence. The January sales provide an ideal opportunity for these larger investments, as homeowners seek style and practicality to kick off the new year.

upholstered bed designs, each offering smart storage options to seamlessly organise winter wardrobes.

As we approach late spring, we will release compact dining tables, ideal for freshening up dining or kitchen spaces with a touch of modern elegance.

Materials and interior trends In line with consumer demand for nuanced design elements, our cabinetry collections showcase sophisticated wood finishes that feature stylised joinery, rich colour palettes, and subtle patinas. In upholstery, we are seeing a shift toward textured fabrics – think brushed cotton, velvet, tweed, and woven chenille – that offer both tactile appeal and visual depth.

Looking broadly at interior design trends, 2025 is all about light, airy and uplifting aesthetics.

Pale-painted woods and blond natural woods with strong, visible grain patterns evoke a sense of calm and openness, reflecting the fresh start of the spring season. Tactile elements in upholstery continue to trend, with soft fabrics bringing comfort and warmth to living rooms and bedrooms.

As we welcome the new year, we look forward to helping our customers grow their homes by creating inviting, functional spaces they’ll love throughout the year. www.oakfurnitureland.co.uk

172 PRODUCTS TREND FORECAST 2025-26

“The era of stripped-back minimalist spaces for the sake of simplicity is (finally) coming to a close

PR and marketing assistant, Press Loft As we head into 2025, interior design is all about creating meaningful, expressive spaces that reflect the individual. The era of stripped-back minimalist spaces for the sake of simplicity is (finally) coming to a close. Nowadays, people want homes that tell a story, evoke emotion, and feel deeply intentional …

Normandy End Table, Arteriors (Mahogany)

Wild Side For those feeling bold, the Wild Side trend taps into the ongoing rise of maximalism and playful expression, with animal prints leading the charge. Following the recent Y2K revival, the likes of zebra stripes, leopard spots and other daring prints will be taking the spotlight – perfect for anyone looking to inject a bit more personality into their spaces. While maximalism may not be everyone’s cup of tea, Wild Side shows that there is room for fun, loud design choices that make a statement in any room – even for the uninitiated!

Shadow Florals Another trend that will be blooming in 2025 is Chain of Fools Mono curtain, from Hillarys and Poodle & Blonde (70s Cabin)

Mahogany One of the biggest shifts we’re seeing is the move away from the cool grey tones that dominated a lot of the last decade. Now, warm neutrals and earthy hues like mahogany are taking centre stage. This deep red-brown offers richness without overpowering, making it perfect for furniture, panelling and accent pieces. When paired with brass or gold accents, it brings both warmth and sophistication into any space. This combination ties into the broader ‘slow living’ movement, where highquality, enduring materials and thoughtful design reflect a desire for longevity and sustainability.

Pokot Leopard Spot wallpaper, Lime Lace (Wild Side)

Wild Botanicals porcelain tile in blue Clarissa Hulse and CaPietra (Shadow Florals)

Amy Pelan

Shadow Florals, where hazy, dream-like floral patterns in darker tones take centre stage.

This trend adds an ethereal, romantic touch to textiles and wallpapers, offering a fresh twist on the perennial floral motif. Shadow Florals balance softness with drama, making them ideal for those who want to add depth and intrigue without veering into designs that are too bright or busy. This trend reflects a growing interest in creating immersive, atmospheric interiors that still feel connected to nature.

70s Cabin Rounding out our picks for 2025 is the 70s Cabin trend, blending nostalgia with contemporary style. Inspired by the earthy tones and textures of the 1970s, this trend embraces browns, oranges and warm neutrals, alongside midcentury shapes that feel both timeless and cosy.

While there are some nods to Nordic design, the focus here is on the retro charm of elements like wood, stone, and leather. These materials bring a natural sense of warmth and comfort that we all crave, making 70s Cabin perfect for those looking to create a homey vibe that feels both stylish and inviting.

What ties these trends together is a shared rejection of impersonal, cold design choices.

In 2025, the focus is on homes that reflect life, comfort and individuality. Consumers are moving away from the pursuit of the ‘perfect’ show home, and instead, they’re favouring spaces that feel lived-in and authentic. www.pressloft.com

Cut from a different cloth

We’re passionate about making luxury mattresses and beds in the most responsible way. It’s why we grow comfort fillings on our Yorkshire farm, weave naturally FR Chemical Treatment Free fabrics in-house and make our own award-winning springs.

Our unique approach to luxury bed making makes us different. It’s why each and every one we lovingly handcraft is proudly cut from a different cloth.

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174 PRODUCTS TREND FORECAST 2025-26

“We’ll celebrate sustainability, individuality and innovation Sustainable directions from Barker and Stonehouse

Maximalist ideas from Abigail Ahern

Deirdre Mc Gettrick Founder and CEO, ufurnish.com and the ufurnish.com Home Awards There are a number of emerging home furnishing trends flowing through the UK market. This year’s home furnishing trends reflect an evolving blend of sustainability and technology integration, and a renewed focus on personal expression. Here’s an overview of the dominant trends that will shape home interiors in 2025 …

Homary UK is ahead of the curve

Sustainability and natural materials Environmental consciousness continues to drive design choices. Expect to see an increased emphasis on sustainable and recycled materials. Bamboo, reclaimed wood, and cork are becoming staple materials for furniture and flooring. Textiles such as organic cotton, linen, and hemp are gaining popularity for upholstery and soft furnishings.

The UK market also shows a growing interest in furniture brands that offer transparency in sourcing and manufacturing processes, appealing to eco-conscious consumers.

Retailers like Barker and Stonehouse have offered products in this space for many years and continued to expand their range YoY.

Biophilic design Biophilia, the love of nature in design, remains a key influence. Large indoor plants, living walls, and furniture crafted to mimic natural shapes bring a sense of calm and connection to nature indoors. Earthy colour palettes – think terracotta, sage green, and sand tones – complement this movement. Layering natural textures, such as rattan and jute, enhances the organic aesthetic while maintaining warmth and comfort.

Designer Claire Gaudion was a pioneer in biophilic design with earth-inspired textiles, and we’ve seen prominent content creators such as Sharon Lomas from ‘A Story of Home’ bring Biophilic home interiors to life through her amazingly thoughtful content pieces.

Maximalist expression The guru of maximalism, Abigail Ahern, has inspired people for many years through her online content, and more recently, her D2C retail brand. While minimalism dominated for years, maximalism is gaining momentum as a counter-trend. Bold patterns, vibrant colours and eclectic decor pieces allow for greater individuality in interiors. This trend encourages mixing and matching cultural motifs, vintage elements and contemporary pieces, resulting in curated, dynamic spaces that tell personal stories.

Smart homes and integrated technology Technology is seamlessly blending into home decor. From smart lighting systems and voiceactivated assistants to furniture with built-in charging ports, the focus is on convenience and innovation. In 2025, expect advancements in invisible tech – such as integrated sound

systems or furniture that doubles as smart storage solutions – designed to maintain aesthetic simplicity.

Curved and sculptural forms Curved furniture, such as arched sofas and round coffee tables, remains on trend.

Sculptural designs blur the lines between functionality and art, elevating interiors to feel both modern and timeless. These fluid shapes are particularly popular in communal areas, fostering a cosy, welcoming atmosphere. I’m seeing a lot of this influence come from the Far East, with brands such as Homary leading the way in this space and expanding rapidly in the UK. Neutral bases with colour accents While neutral shades like cream, taupe and soft grey continue to dominate as base colours, they’re now paired with bold accent hues.

Emerald green, deep navy and burnt orange are used sparingly in furnishings or accessories to add depth and visual interest.

This is emphasised through Dulux’s colour of the year, True Joy, which raises strong colours through living spaces in the home.

Retailers such as M&S are leaning into these trends and designing neutral-based furniture and furnishings that complements the colour contrasts.

So, there’s much to be excited about in home furnishing trends in 2025. We’ll celebrate sustainability, individuality and innovation, as UK consumers create homes that are as functional as they are beautiful! www.ufurnish.com

DATES FOR YOUR DIARY

THE UK’S PREMIER FURNITURE EXHIBITION

SPRING LONG POINT 12th to 14th MAY 2025

AUTUMN LONG POINT 15th to 17th SEPTEMBER 2025 Long Point is the UK’s premier furniture exhibition, located in the famous furniture town of Long Eaton, just one mile from Junction 25 of the M1.

Showcasing the latest collections from leading UK and International brands of Upholstery, Cabinet, Bedroom and Lifestyle accessories.

A warm welcome awaits you at our various showrooms

www.longeatonguild.co.uk If you would like to keep up to date with all the news and information about the upcoming exhibitions please send your details to ajm@leguild.co.uk to be added to the mailing list.

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Dopamine (creative expression)

TREND FORECAST 2025-26 PRODUCTS 177

“It’s all about infusing personality and creativity into every corner of the home Multifunctionality in action

Daniela Venturini Art director and trend forecaster, Wayfair Europe In 2025, there’s a growing shift towards personalisation, multifunctionality, and fresh, expressive styles in home design.

While trends continue to evolve, there is an increasing focus on curating spaces that reflect personal values and lifestyles, moving away from generic or overly polished aesthetics …

This year, we’ll see a rise in vibrant, eclectic designs that align with a desire for more individuality in the home.

tinted darks, and sun-kissed brights adding depth and character to interiors. Picture serene shades like Midnight Plum and Cool Matcha, balanced by creamy tones like Panna Cotta, all brought to life by luminous pastels and stimulating mid-tones. These colours bring reassurance and warmth, while playful, sunlit hues inject moments of joy and spontaneity.

The fusion of style and practicality allows for homes that are not only comfortable but also inspire and reflect personal taste.

Minimaluxe (cosy minimalism)

Cocoon (cosy minimalism)

Creative expression Creative expression emerges as a defining style for 2025. It’s all about infusing personality and creativity into every corner of the home. From bold furniture pieces to unexpected colour pairings and playful textures, this movement invites individuality to shine.

The palette for 2025 enhances this energy, with comforting dusted pastels, captivating

Multifunctionality As we look towards the future, multifunctionality remains a driving force in design. Spaces are being reimagined to serve multiple purposes – a living area that easily converts into a home office, or a dining space that transforms into a creative hub. Furniture is evolving to meet these needs, offering innovative solutions for smaller spaces and more fluid living arrangements.

Adaptability and flexibility are key to making the most of every part of your home.

Cosy minimalism Beyond creative expression and functionality, 2025 sees a growing desire for quiet, intentional living. In response to the fast-paced world, many turn to their homes as a place of refuge and calm. This year, we’re seeing an emphasis on cosy minimalism, with soft textures, muted tones, and serene spaces that evoke a sense of peace and relaxation. Whether it’s a calming reading corner or a cosy lounge, the focus is on creating spaces that encourage unwinding and connecting with loved ones.

Our homes are a space not only to relax and recharge, but to express creativity and embrace individuality. www.wayfair.com

178 PRODUCTS TREND FORECAST 2025-26

“The focus is on multifunctionality and quality Vermont chair

Steve Payne

Laura Burnett

Head of online, Feather & Black

Lead buyer, Feather & Black

“As we move into 2025, homes and how we use them continue to evolve in response to changing lifestyles and demands,” states Feather & Black, which, under the leadership of head of online Steve Payne, is striving to meet the needs of a dynamic marketplace – with new research highlighting “the growing importance of multifunctional, high-quality furniture that seamlessly integrates into modern living spaces” …

The need for versatility Feather & Black’s research reveals that 43% of mid-lifers (aged 35-44) are prioritising multifunctional furniture that combines practicality with style. As people continue to spend more time at home – whether working, relaxing, or socialising – the demand for furniture that serves multiple purposes is growing.

Steve explains how this insight is shaping the company’s strategy: “The demand for multifunctional furniture is a direct response to how people’s lives are changing. Consumers are looking for pieces that fit seamlessly into their homes and meet their needs, whether it’s a dining table that doubles as a workspace or a sofabed that offers both style and practicality.

For example, our latest sofabed range reflects this shift, combining innovative design with functionality to create solutions that genuinely enhance everyday living.

“The economic pressures of recent years have significantly influenced consumer

Vermont chair

Steve explains: “2024 was a year of significant challenges across the industry, but it’s in times like these that innovation and resilience come to the forefront. The furniture sector is evolving, with consumers expecting more from their homes and their furniture.

“As we move into 2025, it’s clear that the focus is on multifunctionality and quality – areas that Feather & Black has long championed. Our role is to lead the way, by designing furniture that not only adapts to modern living, but also inspires it.”

behaviour in the furniture market. With rising costs of living and a slowdown in house moves, homeowners are increasingly looking to invest in quality furniture that enhances their existing spaces, rather than relocating. This shift in priorities has created a demand for multifunctional, long-lasting pieces that bring both value and versatility to the home.”

This trend is also reflected in the way customers interact with the brand online.

“Platforms like Instagram give us a unique insight into how customers are using our furniture in their homes,” Steve continues.

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WILLOW

WWW.KELSTONHOUSE.COM For more information please email:

STAND 2-E21

info@kelstonhouse.com

LUNA

180 PRODUCTS TREND FORECAST 2025-26

The bedroom as a multifunctional retreat Feather & Black’s research shows that over 60% of UK homeowners are now using their bedrooms for activities beyond sleeping – such as working, watching TV, or reading. This shift is driving demand for luxurious yet practical bedroom furniture.

“The bedroom is no longer just a place to sleep – it’s becoming a multifunctional retreat where people can work, relax, and recharge,” Steve explains. “This shift is driving demand for versatile furniture, like upholstered beds with hidden storage, or ergonomic armchairs. In fact, in 2025 you will see more smart technology built into our furniture. At Feather & Black, we’re proud to lead this trend with designs that deliver on comfort, quality and style.”

Serena sofabed

Living rooms that adapt to every need In 2025, the living room will continue to evolve into a multifunctional hub that supports work, play, and relaxation, says Feather & Black, whose research shows that 29% of respondents are investing in modular sofas with hidden storage, or ergonomic seating that supports both leisure and work activities.

“Living rooms are becoming more versatile than ever – spaces that need to host, relax, and adapt seamlessly to modern lifestyles,” says Steve. “At Feather & Black, we’re responding with beautifully designed furniture that

Charlotte bed

“What’s particularly exciting is seeing how versatile our pieces can be – whether it’s a bench originally designed for the foot of the bed being styled in a hallway, or drawers transitioning from a bedroom to a living room.

This adaptability underscores the importance of creating furniture that works harder in every space.”

Laura Burnett, Feather & Black’s senior buyer, adds: “The concept of ‘making your house work harder’ is driving the shift toward multifunctional furniture that doesn’t compromise on design or comfort. Consumers are investing in long-lasting, adaptable pieces that enhance both functionality and aesthetics.” combines practicality and elegance, like our Serena and Felicia sofabeds, crafted to offer effortless transitions from day to night.

“In 2025, we’re expanding our collection with a new range of shelving solutions designed to meet the growing demand for stylish, functional storage. These thoughtful additions reflect our commitment to creating timeless pieces that elevate your home and adapt to the way you live.”

This adaptability is evident in how customers are styling their homes, Steve adds: “The beauty of furniture today is how easily it can move between rooms, serving different purposes.

We see this constantly with our customers – whether it’s a versatile Charlotte bed paired with storage from another range, or a stylish chair reconfigured for different occasions.

Instagram showcases this creativity beautifully, and it’s a privilege to see how Feather & Black is part of people’s homes in such personal ways.”

Laura continues: “The living room is no longer just for relaxation. People want furniture that can support all aspects of their lives – whether they’re hosting, working from home, or spending time with family. The focus is on multifunctional pieces that can seamlessly transition throughout the day.”

Long-term investments for modern living As 2025 approaches, consumers are

increasingly moving away from disposable, fast-furniture trends, and are instead investing in high-quality, durable pieces, says Feather & Black, whose research shows that over 20% of mid-lifers are prioritising furniture that combines style with long-term practicality.

“Consumers are moving away from trendbased furniture and instead are investing in pieces that stand the test of time,” Steve explains. “This shift aligns perfectly with Feather & Black’s commitment to craftsmanship and durability. We’ve built our reputation on creating furniture that lasts, and that ethos has never been more relevant.”

Sustainability is a key focus for 2025 Feather & Black, like many brands, says it is committed to becoming a more sustainable business. As part of the wider Dreams group, in 2023 the business achieved eight consecutive years of sending no waste to landfill, and recycled 83% of its plastic packaging.

“But we know there is more we can do,” says Steve. “In 2025 and beyond we will continue to make inroads with our partners to do the right thing for our planet, our customers, and our colleagues.”

The 2025 vision – homes that work smarter “As 2025 unfolds, one of the most significant trends will be the expectation that every inch of the home serves multiple purposes,” Steve concludes. “From adaptable bedrooms to versatile living rooms, homeowners want furniture that offers flexibility without sacrificing style.

“2025 is a year of opportunity and innovation for Feather & Black. The industry is moving toward smarter, more adaptable solutions, and we’re at the forefront of that transformation. Our customers trust us to deliver furniture that not only works harder for them, but also embodies the quality and elegance they expect. With a talented team and a clear vision, we’re ready to lead the way.” www.featherandblack.com

CO ME VI SI T US AT H AL LS 7&8 2- 5 F EB

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 STANDS 8F 30 -7A 3 1 , 7A 3 0 - B3 1 & 7B3 0 - C3 1

Join us at Spring Fair, Stands 8F30-7A31, 7A30-B31 & 7B30-C31, to explore our stunning new SS25 Collections. The introduction of our new furniture has further enriched our offerings, creating a comprehensive range of products to suit all budgets and transform any interior into a vibrant, stylish space.

Our 2025 Collection boasts over 850 new lines, spanning multiple categories, and represents our largest launch of furniture and upholstery to date. Exciting new additions to best-selling ranges, along with unique standalone pieces, provide endless options for design inspiration.

View our full collection online at www.gallerydirect.co.uk

182 PRODUCTS TREND FORECAST 2025-26

“It’s a versatile, timeless colour

Head of design, Furniture And Choice Each year, Pantone announces its Colour of the Year, setting the tone for design trends worldwide, and our latest research delves into the most popular, revealing which hues have captured the hearts of home decorators and how to style them in your home.

By analysing over 50 different Instagram hashtags and considering the increase in Instagram users each year, we created a popularity score (out of 100) to uncover the most-loved tones from the last 10 years.

By understanding these trends, we aim to

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strongly with the public.

At Furniture And Choice, we understand the profound impact colour can have on our living spaces. Classic blue is most popular because it’s a versatile, timeless colour. If you want to immerse an entire room in this shade, then the bedroom is the perfect choice. Choosing to colour-drench your bedroom in this hue surrounds you with a calming, cocoon-like feel.

Or, if you’ve chosen Classic Blue as an accent colour, opt for a blue velvet sofa or blue dining chairs against a modern dining table for a fashionable statement. www.furniturechoice.co.uk

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Amthal Karim

inspire and empower our customers to create stylish, vibrant spaces that reflect their unique personalities.

Classic Blue (2020) was the most popular colour, with a score of 100 (this is down to its 165k Instagram shares!). Introduce this tranquil hue in small doses for a coastal feel, or make a bold statement with a blue fabric sofa for an Art Deco-inspired living room.

In second place with a score of 80 was Living Coral. A vibrant, uplifting shade with 112k posts, its warm peachy-orange tonescan be paired with white and neutral tones to let it shine, or combined with similar shades like salmon pink for a sun-kissed effect.

In third position with a score of 77 was Ultimate Grey x Illuminating (2021), a unique combination symbolising resilience and hope, with 149k shares. To make the most of it in the home, use a grey fabric sofa as an anchor and add yellow accents with pillows or artwork for a fresh, modern look.

Our study also highlights the least popular colours, such as Peach Fuzz (2024), which, despite its vibrant appeal, has not resonated as

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luxury mirrors bespoke service contracts undertaken 30+ years industry experience Additional agents required

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184 PRODUCTS

IN DESIGN

Jean-Philippe Clark’s Little Cabinet with a View Last year’s Young Furniture Makers exhibition, hosted by The Furniture Makers’ Company, showcased many impressive designs from up-and-coming designer-makers. Among them was Jean-Philippe Clark, whose eye-catching Little Cabinet with a View is both a homage to childhood and an exercise in broadening the designer’s horizons …

Jean-Philippe graduated from the Chippendale International School of Furniture last year with an SQA Level 8 and a Student of the Year Award. His Little Cabinet with a View was shortlisted for the Bespoke Award at the Young Furniture Makers exhibition.

“When it comes to furniture and design, for me, it starts with function,” he explains. “There is a Shaker saying along the lines of, ‘all beauty rests on utility’, and it is the edict I follow when making these pieces. I want it to have purpose and be beautiful.

“Sometimes the wonder of the piece comes from its simple use. I want my furniture to be generational, something you can rely on and pass down. I want someone to walk up to it and not be afraid to open a drawer and be curious how it works. I also want my furniture to bring joy to someone, whether it is just a chair to rest on or a cabinet with a view.”

A new perspective “In this piece, my goal was to bring a version of my home to a body of work,” he explains. “Growing up in the desert landscape around the Grand Canyon, I found myself wandering from shade patch to shade patch to watch the world drift by. Through dusty naps, parched lips, and sore feet, I have had the opportunity to explore both the natural world and my own existence within it.

“I deeply love that environment, so much so that for most of my career I brought people to this arid ecosystem – guiding and teaching in outdoor education. However, when I discovered this craft, I seemed to let go of that part of myself that yearned for vistas. I decided to merge my worlds into this little cabinet with a big view.”

Form and function Made from olive ash, MDF and various veneers, the cabinet’s hardware includes brusso pivot hinges, a full mortise lock with escutcheon, mortised door stop, and push-to-open door hardware and traditional butt hinges for the interior door.

“The cabinet itself falls into the category of a cabinet on stand,” says Jean-Philippe. “The carcase is joined together with hand-cut, half-blind dovetails in olive ash. When closed, the cabinet looks simple, with just a key and escutcheon to let you in. When opened, asymmetrical doors open to reveal the view.

“Inside there is one door with a push-to-open mechanism and two drawers with hand-carved pulls and piston fit by hand. When looking at the marquetry, the tree is an alligator juniper tree, with its chunky, block-like bark and dying limbs. The succulent is an agave century plant, blooming only once in its long life.

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“The image on the back panel is a photograph taken from a viewpoint at Grand Canyon, intended to add depth to the landscape. The drawer fronts are carved in a floral pattern, to remind me that life exists in hard places. The silver leaf-gilded clouds brought light to the landscape in an otherwise dark scene.

“The purpose of the piece, its intended use, is as an occasional cabinet. Full of whimsy, I can see it stuffed with books and other unique possessions.

The dimensions do allow for bottles of liquor and glasses for those that are inclined. With lock and key, it is not out of question to store whatever you choose.

Because it is simple on its outside and dynamic within, it can live in a home without being the main attraction, unless you want it to be.”

Expanding repertoire Jean-Philippe explains that he designed this cabinet with an additional goal – to introduce new techniques to his craft vocabulary. “In the end,” he says, “I think that these techniques add to the unique story of this piece.”

First of these new techniques was marquetry.

“Deciding how to replicate the look of the tree and the agave was the biggest challenge of the marquetry,” he explains. “The bark of the tree went through different iterations until I found that heavily contrasting grain can look like the blocky bark pattern if sliced across the grain and offset.

“Each strip was hand sliced, then matched, and repeated until I had large packs of this which could then be placed into the open windows of the background. All the other pieces were additionally hand sliced with a scalpel and set in using the window method.

“The agave bloom was made using a technique called fragmentation, with little bits of veneer cut up and placed in a window cut out in the backdrop.

The marquetry panel was made up in one piece and laid onto the three doors simultaneously to create a seamless gap in the image.”

Jean-Philippe says his goal with the cabinet’s legs was “to evoke the sense of the cabinet having roots, without carving out roots or using live limbs to do it”: “I also wanted to have the criss-cross pattern feel like it was reaching out, just barely holding onto the cabinet.

“Through a few months of trial and error, I developed a strong joint that didn’t take away from the look of the cabinet itself. The joint integrates four legs and a spine. Two legs are joined together with a domino and glued. Those legs then are joined to opposing legs, through the spine, with long dowels and XL dominos. Before joining, the legs are tapered along the length and shaped to match. Finally, a light, hand-carved detail on the end grain of the legs brought a similar look and feel as the drawers have with their hand-carved floral pattern.

“Attaching the legs to the base posed another interesting challenge, when my ultimate goal was to have the carcase seeming to just rest atop. This was eventually achieved with recessed batons that first attach to the legs, then to the cabinet base.”

Finally, there is the cabinet’s unforgettable lasered

image. “Part of this cabinet was intended to draw you in, even to the back of the cabinet,” he explains. “I wanted to do something different with the back that would allow for it, so I played around with different ideas of how to take a photograph to wood. This led to an idea to use a stippling effect with the laser to render this shadowy, contrasting image with clouds and all.

“Finally, you will find the use of aromatic cedar for drawer bottoms and the backer to the interior door, creating a more evocative experience.”

Labour of love “Overall, this piece was a labour of pure love, reminding me of my home and helping me realise why I love this craft,” says Jean-Philippe. “The act of making these pieces, of slicing veneer into bark or chopping a dovetail, is something that I do because I both enjoy and need to do it. However, the end product, the piece itself, is for others, not me. Few things bring more joy than making something, especially if it is for someone else.” www.jclarkfurniture.com

“I want my furniture to be generational

186 PRODUCTS

Accessories redefine Nova’s pergola offer With the arrival of 2025, Nova Outdoor Living is set to expand its industry-leading pergola accessories range, designed to enhance outdoor living spaces for all seasons.

Heaters enable pergolas to deliver year-round comfort

“We want to offer our customers more than just a product

As a trusted garden furniture wholesaler, Nova says it continues to innovate, introducing cutting-edge solutions that meet growing customer demand for stylish, functional outdoor spaces.

This year, Nova is excited to unveil two “gamechanging” additions to its pergola accessory line-up – pergola heaters and vertical louvre panels. These accessories are designed to provide year-round comfort and increased versatility, allowing customers to create outdoor environments tailored to their specific needs.

The pergola heaters deliver powerful infra-red warmth, ensuring patios and gardens stay inviting even during the coldest months. “These heaters are not only energy efficient, but also seamlessly integrate into Nova’s pergola designs, maintaining the sleek aesthetic Nova is known for,” states the supplier.

“Meanwhile, the vertical louvre panels offer an innovative way to enhance privacy and control light exposure. These panels can be adjusted to create the perfect level of shading and seclusion, making them an ideal solution for transforming outdoor spaces into comfortable retreats.

“Both products are crafted with durability and ease of use in mind, ensuring they meet the high standards Nova customers expect.”

Join Nova’s Winter Pergola Workshop To celebrate these new additions, Nova is hosting a Winter Pergola Workshop on 22nd January at the Nova Experience Centre. This training day is designed to provide hands-on demonstrations and in-depth insights into pergola installations, ensuring stockists can confidently offer these products to their consumers.

The workshop will cover: practical installation techniques for pergolas and their accessories; and a discussion of the key benefits and selling points of Nova’s pergola range. Attendees will also have the opportunity to network with the Nova team during the day, and explore the full range of Nova’s outdoor living solutions in “a dynamic, interactive setting”.

Leading pergola innovation Nova says its commitment to excellence has made its pergola collection a cornerstone of its product offering. As a leading UK supplier of pergolas, Nova combines innovative design with robust, long-lasting materials.

“Now, with the addition of heaters and vertical louvre panels, Nova is further solidifying its position as the UK’s leading supplier of pergola accessories,” states the supplier. “These new offerings empower you to meet consumer demands for customisable outdoor spaces that provide comfort and utility throughout the year.”

Ian Read, Nova’s sales director, comments: “We want to offer our customers more than just a product.

We want to offer a service and an education.”

With Nova’s innovative accessories and comprehensive training support, stockists will be well equipped to lead the way in transforming outdoor living spaces for every season. www.novaoutdoorliving.co.uk

Get 2025 ready!

Visit the NOVA Experience Centre and see for yourself the comfort of our 2025 collection.

Book a visit to our Experience Centre today! www.novaoutdoorliving.co.uk

188 PRODUCTS

Osaka

JULIAN BOWEN

www.julian-bowen.co.uk

Julian Bowen says these upcoming designs will blend contemporary style with practical functionality. Among the notable additions is a new bathroom collection, offering a balance of style and functionality through ranges like Austin and Vista which combine rustic charm with bold, modern aesthetics – while the stylish Sia bedroom and living ranges in oak and fluted feature front would suit most modern interiors.

The supplier is also set to launch a new website with improved search functionality,

customer order portal login, and a stockist locator to facilitate easy connections with retailers.

Through it all, sustainability remains central to Julian Bowen’s strategy. The company is committed to minimising its environmental impact, with all packaging for its 2024-25 product launches being plastic free, in line with its goals of waste reduction and renewable energy use. By blending innovative design with environmental stewardship, Julian Bowen strives to exceed customer expectations, setting new standards in the ever-evolving market.

Sofia

Austin

With over 35 years of experience, Julian Bowen has established itself as a leading furniture provider in the furniture industry, known for quality product at commercial prices.

The company has built a strong reputation for delivering stylish, functional and affordable furniture solutions to a diverse market, and looking ahead to 2025, Julian Bowen is set to continue its legacy of innovation, with around 20-25 new products launching every month across all categories of home.

2021 #385 October ews.net

www.furnituren

HOT PROPERTY

#388 January 2022 www.furniturenews.net

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from Chilli

Pepper Designs

D2C DIRECTIONS | BEDROOM HOME OFFICE SERVICES LIVING | TRADE

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The D2C dilemma hybrid cons of going The pros and boxes clever Simba’s CEO need a holiday Why salespeople 30/09/2021

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EVENT DIARY - EARLY 2025 EVENTS

VOYAGE OF DISCOVERY

Thursday 30 January 2025

Join At The Helm’s bold adventure

Wine Dinner (Members and non-members welcome) Furniture Makers’ Hall

Thursday 20th February 2025 Yorkshire Curry Night 2025 (Members and non-members welcome) Royal Armouries, Leeds

A man’s world?

Evaluating gender equality in the furniture industry JANUARY FURNITURE SHOW INDX FURNITURE | BEDROOM LIVING | DINING | TRADE SERVICES

Behind the rise and rise of Qualita Forecasting the product trends of 2022

FN388_1_Front PF1.indd 1

20/12/2021 14:53

Thursday 10th April 2025 Common Hall, Freemen’s Admissions and Wine Tasting (Members and non-members welcome) Furniture Makers’ Hall

Friday 11th April 2025 Historic Pub Walk (Members and non-members welcome) London The Furniture Makers’ Company is the City of London livery company and charity for the furnishing industry. Our membership comprises individuals and businesses that make up the diverse, vibrant and creative furniture and furnishing industry.

For further information please visit:

The International Alliance of Furnishing Publications (IAFP) comprises 17 of the world’s leading industry trade publications.

As the IAFP’s UK representative, Furniture News can offer exporters and importers market information, contacts and reach through the most effective B2B channels.

2021 #383 August news.net

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PICTURE PERFECT Sit pretty with

furnituremakers.org.uk/events

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Orbital’s award-winnin

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AWARDS READERS’ CHOICE | TRADE SERVICES ROLLED MATTRESSES

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1

Channel hopping routes to market OKA takes new shipping crisis Notes on the lockdown trading out of

The ethics of

28/07/2021

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190 PRODUCTS

Furniture To Go ventures beyond cabinet

Mice

Irwine

“The high volume of products we move through our warehouse gives us significant advantages

“For years, we have been synonymous with top-tier cabinets, partnering with Tvilum, Meble Wojcik, Baltic Sofa and Forte,” says Furniture To Go, “holding stocks in our UK warehouse for dropship and next-day delivery.

“But our vision has always been to offer more.

Driven by a desire to meet the evolving needs of our customers, we listened, researched, and partnered with market leader Actona. The result? A stunning array of chairs, tables and occasional pieces that embody the same craftsmanship and design excellence our customers have come to expect from us.”

Furniture To Go acknowledges that, in today’s dynamic furniture market, staying ahead of trends is crucial: “We’ve observed a growing preference for versatile, stylish furniture that can adapt to various home environments. Our new chairs and tables are designed with this in mind, offering a blend of contemporary aesthetics and timeless appeal. We’ve integrated customer feedback and market research into every product, ensuring our new offerings meet and exceed expectations.

“Quality and innovation remain at the heart of everything we do. Our new product lines are crafted with the same meticulous attention to detail as our cabinet furniture. Our partners use only the finest materials and employ cutting-edge manufacturing techniques to ensure durability and longevity.

Banbury

Furniture To Go has always prided itself on supplying high-quality UK commercial cabinet furniture, and its commitment to quality, detail and innovation has earned its designs a place in homes across the UK – and now the supplier is unveiling the next chapter in its story, as it expands into the occasional furniture market …

Additionally, our commitment to sustainability means many of our new pieces are made from responsibly sourced materials, reflecting our dedication to protecting the environment, whilst also delivering efficient and durable packaging.

“Our product quality spans a wide range, from affordable, entry-level pieces to high-end options including heavy oak, ceramic, glass, and even marble,” the supplier explains. “This diversity ensures we meet the varying needs of our customers, whether they are looking for budget-friendly options or luxurious statement pieces.

“Moreover, we are proud of our pricing strategy.

Furniture To Go can keep prices competitive because we bring in full loads from our European partner factories, replenishing stock weekly. This approach helps us maintain an on-shelf availability of 97%.

The high volume of products we move through our warehouse gives us significant advantages with our carriers, enabling next-day delivery at fair prices due to their daily collections.”

As the business embarks on this new journey, it invites buyers to explore its expanded range: “Whether you’re looking for living or dining collections, adding a touch of sophistication to a home office, or finding the perfect piece to complete a room, our new collections offer something for everyone. Our aim is to continue providing exceptional furniture that transforms spaces and enriches lives.

“In conclusion, Furniture To Go is more than just a furniture supplier – we are a partner in creating beautiful, functional homes. Our expansion into chairs, tables and occasional pieces is a natural progression of our mission to offer comprehensive solutions for modern living.

“With over 1800 fantastic products, our extensive range includes not only new chairs and tables, but also a wide selection of accessories. Choose from console tables, nesting tables, side tables, coffee tables, coat racks, and hangers,” adds Furniture To Go “We are your ultimate one-stop shop for next-day home delivery!” www.furniture-to-go.co.uk

Did you know that FTG also has a huge selection of dining chairs, dining tables, bar stools, lounge chairs, and office chairs.

All in stock for next-day delivery directly to your customers or store?

With over 1,800 fantastic products to choose from, our extensive range covers living, dining, bedroom, kids, office, and even sofas, along with a wide selection of accessories. Discover console tables, nesting tables, side tables, coffee tables, coat racks, and hangers.

We are your ultimate one-stop shop for next-day home delivery!

Call us at 02380 517067 and let’s see how we can support you. sales@furniture-to-go.co.uk | www.furniture-to-go.co.uk

194 PRODUCTS DINING

Make it your own with Woodman Chairs Bespoke chair and frame making is a rapidly growing part of Woodman Chairs’ business, and Tom says his team would always be pleased to discuss making for any particular needs.

“We can also offer tables, stools, benches and bespoke components,” he continues. “We can make and supply in raw wood or finished (including painted), with good lead times, often from stock, and at realistic prices.

“Our solid wood products are built to last, and many of our styles are almost timeless in nature, and resistant to the fickle ebb and flow of changes in fashion. Whilst there is a growing choice of more modern chairs in many materials, solid-wood, traditionally constructed models have their own very clear niche, and demand naturally endures. Visually evoking charm, they speak to quality.”

This year, Woodman Chairs will be offering an extended stock and bespoke table offer, as well as exploring easy chair and sofa ranges – which again , says Tom, could possibly be ‘tailored’ to suit.

Oak Stockholm chair (powder seat)

Woodman Chairs makes solid wood chairs and frames in oak, beech, ash and other hardwoods.

“Unsurprising, you may say,” notes director Tom Woodman wryly, “but the point is we don’t just supply – we design and create. And not just in our own styles, but to our clients’ own designs and needs …”

“If you’re looking for something different in your chair offer – which maybe doesn’t mean having to tie up loads of money in, even then, a limited and committed stock range, on a slow boat from China – or have a chair or frame you might want made, or just an idea you would like to explore, why not make 2025 the year you shift your thinking to Woodman Chairs?”

The business can be contacted by calling 01884 841789, or emailing sales@woodmanchairs.co.uk.

Oak Hexham bar stool (oiled)

www.woodmanchairs.co.uk

196 PRODUCTS BEDROOM

Mlily sets the stage for a prosperous 2025

Premier 3000

The past year marked significant milestones for Mlily, which made strategic investments to strengthen its capabilities and improve customer engagement, starting with the unveiling of a revamped showroom at its Luton headquarters.

“This new space enables us to showcase our full product range, including our OEM offerings tailored for customers seeking bespoke solutions,” Mlily explains.

“In addition, we introduced a new product showvan, empowering our sales team to connect with customers and prospects more effectively across the UK and the Republic of Ireland. By reaching new territories and enhancing accessibility, we’re fostering deeper relationships with current customers and opening doors to new partnerships.

This year promises to be a transformative one for the business, as it prepares to launch its new product line-up in Q2. “Guided by our passion for R&D, we’ve been hard at work designing a collection that blends innovation and quality, catering to the diverse

Supreme 10,000

“Mlily remains dedicated to delivering unparalleled quality, service and innovation

Mlily’s stand at last year’s January Furniture Show

As the calendar turns to 2025, Mlily extends warm wishes to its valued customers for a happy and successful year ahead, stating: “This fresh chapter brings renewed energy and enthusiasm as we continue to innovate, grow, and enhance our range of sleep products to better serve the everevolving needs of our customers in the bedding and furniture industry.”

needs of in-store retailers,” states the mattressmaker.

“Simultaneously, we’re introducing a cutting-edge internet range tailored to support our customers who operate in the online marketplace.

“We recognise the challenging market conditions facing our partners, and remain steadfast in our commitment to developing solutions that help them thrive. Whether you’re navigating consumer demands in-store or online, Mlily is here to provide the tools and products you need to succeed.”

Mlily’s upcoming product launches will complement its current portfolio of mattresses, pillows, and toppers, which continue to enjoy strong demand.

“We invite you to experience our range firsthand by scheduling a visit to our newly upgraded showroom,” says Mlily. “To book your visit or explore how our products can align with your customers’ needs, contact us at sales@mlily.uk, or scan the QR code in our advert across the page to view online.

“As we embark on this exciting new year, Mlily remains dedicated to delivering unparalleled quality, service and innovation. Together, let’s make 2025 a year to remember.” www.mlily.uk

198 PRODUCTS BEDROOM

Celebrating 100 years of sleep solutions Last year marked a significant milestone for Sleepeezee, as the renowned British bedmaker celebrated its centenary. For 100 years, Sleepeezee has been at the forefront of the sleep industry, earning a reputation for its dedication to quality, heritage, and innovation. From its early days, to becoming a globally respected brand, Sleepeezee has remained synonymous with “the pursuit of exceptional sleep” …

Centurial 03

To mark the occasion, Sleepeezee launched its exclusive Centurial Range, a collection that epitomises its legacy of craftsmanship and innovation.

The range combines traditional techniques with cutting-edge materials, offering comfort and support for a “luxurious” sleep experience. Each mattress in the range is a celebration of Sleepeezee’s centurylong journey, showcasing the best of its expertise and commitment to excellence.

The year also brought another prestigious accolade for the brand. Sleepeezee was granted a Royal Warrant by His Majesty The King, a recognition of its “superior quality and outstanding service”. The brand says: “This honour cements Sleepeezee’s position as a leader in the industry, trusted to deliver sleep solutions of the highest standard.”

Sleepeezee’s people are integral to the business, so celebrating those at its heart has been a priority – notably through its staff celebration, which saw the business bring together the individuals who have driven its success.

“The event was a heartfelt acknowledgment of the dedication and craftsmanship that have defined Sleepeezee for a century,” says the bedmaker, “and the celebrations also extended to newly designed

100-year uniforms, which symbolise the brand’s connection between its storied past and its exciting future, reinforcing its commitment to both tradition and progress.”

With its Centurial Range, Royal Warrant, and a century of expertise under its belt, Sleepeezee is looking forward to a future filled with new opportunities. As it embarks on the next chapter, the brand remains steadfast in its mission: “To create sleep solutions that stand the test of time and continue to provide the perfect night’s rest for generations to come.

“Here’s to 100 years of Sleepeezee, and to the journey ahead!” www.sleepeezee.com

Quality comfort, naturally

200 PRODUCTS BEDROOM

Hypnos tackles child sleep poverty

Legacy Origins I

“Combating sleep poverty is something that we can all really get behind

With more than one in four children living in poverty, the UK is experiencing a crisis in child welfare, says children’s charity Barnardo’s, with over one million families seeing parents give up their own bed so their children had somewhere to sleep, and more than 680,000 families having children that have to share a bed.

It is a situation that Hypnos wants to help change, which is why it has partnered with Barnardo’s. Hypnos will make a donation from the wholesale proceeds of every mattress from the Legacy Origin Collection to help fight bed poverty for UK families, and aims to build a lasting legacy of improved sleep for the country’s poorest children.

The Legacy Origins Collection pays tribute to Hypnos’ 120-years of British bedmaking, blending traditional craftmanship and ethically sourced materials with contemporary comfort and style.

Composed of six handcrafted mattresses, it uses ethically and responsibly sourced materials including traceable fibres such as RWS (Responsible Wool Standard) certified British wool, natural Talalay latex, Himalayan allo, kapok and cotton, and Adaptiv comfort springs.

The ReActivePro pocket-spring mattresses all feature a chemical-free signature Belgian damask, Triple Edge Protection and three rows of genuine hand side-stitching.

The Legacy Origins III, one of the company’s bestselling mattresses, has been approved by the Good Housekeeping Institute, and represents a highly marketable proposition for Hypnos’ retailers, which can only be strengthened by the partnership with Barnardo’s, says the bedmaker. Retailers will also be able to play an active role and promote the campaign in-store with a range of PoS and marketing materials

Legacy Origins II

Through its Legacy Origins Collection, British bedmaker Hypnos is partnering with children’s charity Barnardo’s to combat sleep poverty for children …

that highlight the need to solve this crisis in sleep poverty.

“The effects of bed poverty on our young people are profound, with 20% of children feeling tired during school and 10% embarrassed by their sleeping arrangements,” says Hypnos. “Others reported feeling unhappy, moody and anxious – in short, inadequate sleeping arrangements impact health and wellbeing.

Currently, over 600,000 children do not have a bed of their own.”

The Barnardo’s partnership, announced at the Bed Show, is part of Hypnos’ Project Zero initiative, which looks into ways for the bedmaker to create lasting, positive change for the planet and its people.

Group MD David Baldry says: “This year’s Project Zero highlighted a crisis which has an extraordinarily damaging effect on families, affecting the physical and mental health of our young people. That’s why we are keen to partner Barnardo’s – it’s a cause that really resonated, as ensuring a good night’s sleep for everyone is at the heart of Hypnos.

“Combating sleep poverty is something that we can all really get behind as an industry. That’s why we’ve decided to expand our zero-sleep-hours-lost mission with Barnardo’s to every mattress in our Legacy Origins Collection. With the strong sales that the collection enjoys, we believe this is the best way we can make a considerable difference and leave a lasting legacy for the UK’s children.”

To kick off the partnership, Hypnos is donating 200 beds to the charity across the UK over the course of 2025, which it has estimated will save the charity approximately £200,000. “Hypnos is very proud to partner Barnardo’s and young people to give them the best possible start to a positive future,” concludes David. www.hypnosbeds.com

120 years of british bedmaking

Best Mattress Supplier and Best Bed Supplier Carbon Neutral | Inspired by Nature | 100% Recyclable | hypnosbeds.com

202 PRODUCTS BEDROOM

Boosting health and wellbeing in 2025

KomfiMed Pro

GNG is a trusted name in the healthcare industry, supplying over 70,000 units to the NHS a year. In 2023, the group brought the same medically proven technology used in its healthcare products to the retail market, with the launch of the innovative KomfiMed collection.

The KomfiMed collection features medically proven foam, a castellated foam designed to reduce pressure points and improve weight distribution across the mattress. Combined with cooling TrueGel and sustainable Ecofoam, the result is a range of advanced mattresses that promise excellent pressure relief, spinal alignment and temperature regulation.

The KomfiMed collection was well received by the trade, and was shortlisted as a finalist in the Bed Product of the Year category at the 2023 NBF Bed Industry Awards. In 2024, the collection was further enhanced with the introduction of a quilted cover, offering a soft, breathable surface that complements the advanced sleep system.

Innovative technology ensures each mattress comfort layer helps deliver effective sleep

“Innovative, health-focused sleep products

GelMed Ortho

As the new year dawns, many people are focusing on improving their health and wellbeing, and one of the most important (yet often overlooked) pillars of health is quality sleep, says GNG Group.

Research consistently shows that sleep is vital for immune system support, recovery and overall wellbeing, so finding the right mattress plays a crucial role in optimising sleep – and as an expert manufacturer in the healthcare industry, GNG leads the way in developing innovative products that support quality sleep …

Building on the success of KomfiMed, GNG also launched the GelMed mattress collection last year.

GelMed takes pressure relief and comfort to the next level by featuring responsive pocket spring technology, along with layers of TrueGel, Ecofoam and medically proven foam. The pocket springs provide a supportive sleep surface that conforms to the body’s contours, while the cooling TrueGel helps regulate body temperature. The result, says GNG, is superior comfort, spinal alignment and the reduction of pressure points – key elements for optimising sleep quality.

“The KomfiMed and GelMed collections are a testament to GNG’s dedication to creating healthfocused, innovative sleep products,” states the group.

“With medically proven technology, superior pressurerelieving comfort, and cooling TrueGel, these collections offer a unique solution for those looking to improve their sleep quality and overall wellbeing.

“Both collections are manufactured in the UK at GNG’s facilities in West Yorkshire, where each mattress meets the highest standards of quality and safety, with fast, reliable delivery.”

For more information on the KomfiMed and GelMed collections, or to explore the complete Komfi range, contact GNG by calling 01924 950300, or email info@gng-group.co.uk. www.gnggroup.co.uk

High quality sleep solutions catering to a broad range of price points and sleep preferences.

Offering retailers short lead times, reliable UK manufacturing, and convenient delivery options.

Please contact your local agent for more information Chris Lester

All of Ireland.

Tel: 00353 87 7779993 chrislester2000@gmail.com

Edward Bacon

North West & East Midlands.

Tel: 07976 061173

edward.bacon@icloud.com

Graham Dickinson North East & Yorkshire.

Tel: 07734 853473

grehamd@aol.com

Alan White

Scotland.

Tel: 07733 883611

alan.arredi@btinternet.com

Jason Hillier

South East & East Anglia.

Tel: 07876 508913

rosethornagencies@outlook.com

Nigel Hillier

South West, South Wales & West Midlands.

Tel: 07971 484550

nigel@nhillier.co.uk

PMS 354

PMS 5470

10 Year Warranty

Made in the UK

komfi.com A division of the GNG Group.

NHS Approved Supplier

www.gnggroup.co.uk

Email: richard.gretton@gng-group.co.uk Telephone: 01924 950 300

204 PRODUCTS BEDROOM

Finley

SWEET DREAMS

www.sweetdreamsuk.com

The Defined Edge collection from Sweet Dreams has always been a customer favourite, but the latest range has really hit the mark and has been a big winner since the Bed Show, says the manufacturer.

The collection is made up of foamencapsulated springs, the idea being that the foam provides the mattress with a more

Maddox

supportive feel than springs alone, right to the edge. The firm edge gives stability, with far less likelihood of tipping out.

The crisp, white-knitted covers add softness and comfort, with a contrasting grey trim for a modern look. The range has expanded to incorporate many of the popular elements of Sweet Dreams’ other ranges, with pillowtops and natural fillings featured throughout.

The Finley has been the success story of the

collection so far, accounting for a significant slice of post-show sales and floor models.

Defined Edge has 15 base options from the Artisan collection, including leg bases, drawers and a new motorised ottoman, all upholstered in fabrics from the Kensington Textured Weave or Plush ranges, giving a choice of 16 shades.

Except for the two tufted models, the mattresses are available in five sizes – 90, 120, 135, 150 and 180cm.

STAND

2-G30

Sustainabilty the Fibre way

Fibre Components cuts, strips and uses precision-tool-cutting techniques to manufacture parts for facing pieces, inside and outside arm panels plus many other applications within the upholstered furniture marketplace.

Furniture producers find that using our fibre board products helps reduce costs and increase output in this ultra competitive marketplace. We are pioneers in offering a vast range of thicknesses and types of board tailored to suit every individual application.

01443 849 500 Factory B26, Ford Road, Treforest Ind. Estate, Nr Pontypridd, Mid Glamorgan, CF37 5TT http://www.fibrecomponents.co.uk/home.html

206 PRODUCTS BEDROOM

Reborn brims with sustainable innovation Sustainable mattress enterprise Reborn is thriving – busier than ever, says founder Paul Beckett – and “leading the way with groundbreaking products and services that are reshaping the industry” …

From mattresses and divans to pet beds, Reborn is bringing a second life to diverse sleep products

“This forwardthinking approach reduces future recycling requirements

“Our newly operational 45,000ft2 facility is the heartbeat of this growth,” Paul explains. “Fully up and running, it houses our cutting-edge recycling centre and Reborn sustainable manufacturing factory, featuring dedicated manufacturing cells for our diverse product ranges.

“The demand for our divan bases has soared, prompting a significant expansion of our divan base manufacturing cell, now operating 24/7 to keep pace.

Similarly, our mattress manufacturing facility has been scaled up, running round the clock to meet the growing appetite for our sustainable, high-quality products. To handle increased orders, we’ve also added additional foam-slicing machines, bolstering capacity and efficiency.

“And that’s not all – our brand-new showroom is nearing completion. Soon, retail consumers and trade customers alike will be welcomed into a space that not only showcases our exceptional product range but offers an immersive look at Reborn in action. From the meticulous recycling processes to the craftsmanship behind every divan, mattress and bespoke item, visitors will witness firsthand the passion and precision that drives everything we do.”

Strength to strength Last year saw Reborn’s product portfolio expand and flourish, says Paul: “Our exclusive contract mattress range has gone from strength to strength, earning glowing reviews and becoming a stand-out favourite with industry leaders and their clients. Stylish and practical pet beds have been a hit too, alongside the launch of our innovative retailer programme. This game-changing initiative has been a roaring success, providing retailers with an outstanding range of products – mattresses, divan bases, complete divan sets and exclusive lines – all underpinned by our industry-leading recycling programme.

“By offering retailers an ethical solution for managing end-of-life (EOL) mattress and base returns, we’ve helped them enhance their services, boost their sustainability credentials, and unlock new revenue streams in an ultra-competitive market.”

Going Modular Paul says he is thrilled to announce the launch this year of the Modular Mattress, which he describes as “a world-first that’s set to transform how people experience sleep”.

“Forget replacing an entire mattress – this revolutionary concept allows consumers to modify their mattress to suit changing needs,” he explains.

“Whether it’s adjusting support, adding extra comfort layers, or tailoring seasonal options with a winter or summer layer, this innovative design empowers customers to personalise their sleep without the waste or cost of a full replacement.

“This forward-thinking approach reduces future recycling requirements and creates new opportunities for our expertly separated support systems and reprocessed filling materials.”

The Modular Mattress is yet another example of how Reborn is enhancing its circular credentials and reinforcing its reputation as a true leader in sustainable innovation.

Releasing potential “Also for 2025, our HMP is expanding with new manufacturing facilities coming on board – a mutually beneficial relationship that allows Reborn to make a real positive social impact, with additional opportunities aimed at enhancing inmates’ opportunities on release currently being investigated.

“At Reborn, every moment is brimming with energy, ideas and action. As we gear up for another extraordinary year, we invite you to join us in our mission to deliver exceptional products, unrivalled sustainability, and a brighter future for all … join the Reborn movement!” www.reborn-products.com

A genuine circular model, taking materials previously deemed waste, harvesting, recycling, reprocessing, and then utilising as raw materials to manufacture a diverse, exciting range of products, with huge consumer appal.

from waste to treasure!

208 PRODUCTS LIVING

VALUE MARK FURNITURE

www.valuemarkfurniture.co.uk Value Mark Furniture’s expansive occasional and exclusive dining ranges will once again feature several new introductions in the new year, and will be on display at this year’s January Furniture Show (from 19th-22nd this month at the NEC Birmingham) on stand 4-B10.

“Our occasional ranges offer a point of difference and sit well with a variety of upholstery groups,” the supplier adds.

THINK RUGS

www.thinkrugs.co.uk

Think Rugs’ Coral range delivers vibrant, machine-washable rugs designed to captivate modern consumers and simplify care.

Featuring digitally printed geometric patterns on flat-woven polyester with recycled elements, the rugs demonstrate style and sustainability that resonates with today’s eco-conscious customers, says the supplier: “Durable construction and easy maintenance ensure long-term satisfaction, reducing returns and increasing repeat business.

“Retailers can confidently showcase these rugs, knowing that their blend of visual impact, environmental responsibility and hassle-free upkeep meets evolving market demands.”

MANDARIN ARTS

www.mandarinarts.co.uk Pictured is one of Mandarin Arts’ firm favourites, a compact cubic tea caddy lamp to light up a bedside table or a small windowsill or alcove.

The flower design has a fleeting resemblance to an anemone, with blue, frond-like swirls on a white background. The overall height is 42cm, and the lamp is supplied as a pair – two bases and two shades packed securely in a strong outer box.

Most of Mandarin Arts’ lamps are kept in stock, alongside an eclectic range of ornamental accessories and gifts. Call 01873 812255 or email info@mandarinarts.co.uk for a colour catalogue and price list, which are also available on the supplier’s website.

For Every Home T: 01782 747 713 E: info@thinkrugs.co.uk www.thinkrugs.co.uk

210 PRODUCTS TRADE SERVICES

Advansa makes the difference

Image courtesy AdobeStock/Маргарита Вайс

“We’re not only delivering durable, high-quality cushions, but contributing to a more sustainable future

Image courtesy AdobeStock/InsideCreativeHouse

Described by maker Advansa as a “game-changing solution to ocean plastic pollution”, Quallofil Blue strives to set a new standard in eco-friendly fibre filling for cushions, being made entirely from 100% recycled plastic waste, of which 50% is sourced from ocean-bound plastic bottles collected from coastlines at high risk of ocean plastic pollution.

With eco-conscious solution Quallofil Blue, and by partnering with the Prevented Ocean Plastic programme, polyester fibre supplier Advansa says it is directly addressing one of the world’s most pressing environmental issues – ocean plastic pollution – while delivering a dual benefit of premium product performance and durability in sofa cushions.

“The impact of plastic pollution on the world’s oceans is alarming,” says Advansa. “Up to 12 million tonnes of plastic waste is ending up in the ocean every single year.

“Plastics don’t disappear over time. Instead, they break down into smaller and smaller pieces.

This pollution affects marine life as species such as sea turtles, whales, fish and seabirds, which often ingest or become entangled in plastic debris, leading to injuries and death. The consequences are catastrophic for wildlife – and also for human communities – threatening coastal ecosystems,

making it one of the most urgent environmental challenges of our time.”

The Prevented Ocean Plastic programme is a global recycling initiative that aims to combat this problem by offering monetary value for the collection of ocean-bound plastic, incentivising its collection.

This effort is particularly focused on coastal regions around the world that do not have efficient waste management or recycling systems. By elevating recycling processes and supporting the circular economy, the programme plays a role in reducing marine plastic pollution and promoting sustainability.

European supplier Advansa has fully embraced sustainability, by incorporating recycled plastic bottles as a raw material in its fibre range. This initiative highlights the company’s ongoing commitment to environmental responsibility, while maintaining the durability and comfort standards for which its products are known.

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From shore to store (image courtesy AdobeStock/archideaphoto)

Image courtesy AdobeStock/OHishi_Foto

By integrating recycled materials, Advansa aligns with growing industry trends toward eco-conscious production, while meeting increasing consumer demand for sustainable furniture solutions. Through the repurposing of plastic waste, Advansa also reduces environmental impact, and showcases a successful blend of innovation and sustainability – positioning Quallofil Blue as a preferred choice for furniture manufacturers and retailers aiming to align with eco-friendly production standards and consumer expectations.

“The level of plastic pollution in our oceans is a global crisis that cannot be ignored,” comments Andy Hill, director at Platt & Hill, UK licensed producer of Quallofil Blue. “Every year, millions of tons of plastic end up in our seas. The damage to marine ecosystems and the impact on human communities is devastating.

“It is imperative that industry and individuals work together to find solutions that protect our planet and preserve its resources for future generations. In this context, at Platt & Hill we are committed to contributing to the solution by using Quallofil Blue, which has been a game-changer for us. By integrating this innovative fibre into our manufacturing, we’re not only delivering high-quality, durable cushions, but also contributing to a more sustainable future – a commitment our customers truly value.”

Quallofil Blue is engineered to provide a luxurious and long-lasting seating experience, says Advansa, adding that its soft texture and resilient structure make it an ideal fibre filling for premium sofa cushions, ensuring they maintain their shape and comfort over time, while minimising returns.

“With Quallofil Blue, furniture manufacturers and consumers alike can embrace a comfortable, sustainable seating solution,” Advansa explains. “One sofa cushion filled with Quallofil Blue polyester fibres is made from approximately 250 recycled plastic bottles, representing a tangible step toward reducing plastic waste.”

The fibre’s superior performance and environmental benefits have been recognised through independent certification. Quallofil Blue has been certified by the FIRA Gold certification, a quality mark recognised across the furniture industry which signifies that the product meets stringent quality standards, providing assurance to designers and manufacturers that the reliable, high-performance material is backed by independent audits and retesting, and assuring customers that the product is produced to the highest standards, “contributing to a circular economy while maintaining exceptional quality”.

As a business certified by the Global Recycled Standard (GRS), Advansa ensures transparency and traceability in all its processes. This independent certification provides assurance that the recycled materials used are sourced responsibly and meet rigorous environmental and social criteria.

Quallofil Blue is available in the UK through licensed producers such as Platt & Hill and United Fillings, making it accessible for furniture manufacturers and retailers that are committed to sustainable practices.

For more information on these initiatives, visit www.preventedoceanplastic.com or go to www.fusionfillingcushion.co.uk. www.advansa.com

“The level of plastic pollution in our oceans is a global crisis that cannot be ignored

212 PRODUCTS TRADE SERVICES

CASTELAN GROUP

www.castelangroup.com

“Firstly, all of us at Castelan would like to wish you a very happy 2025. We hope you all had a busy holiday period, but that you managed to find time to spend with family or friends,” says Martin Napper, CEO of retail, insurance and commercial services specialist Castelan.

“Over the past 3-4 years, we have led the way in guiding our clients through the difficult and challenging regulatory landscape, and we are grateful for the trust that they have placed in us to do this. Our protection schemes have evolved and improved to be the best on the market, and we are proud of that achievement.

“We have made these significant enhancements to ensure that we keep ourselves and our clients on the right side

of regulation, by putting the customer at the heart of everything we do. We do not expect regulatory focus to lessen in the foreseeable future and, whilst others scramble to catch up, we will continue to lead in advising our clients with the best possible guidance. We will do this by continuing to innovate schemes that are great for your customers, but have a strong commercial benefit for you.”

According to Martin, Castelan continues to invest heavily in its services. “We answer 90% of

calls within 20 seconds, and only 0.5% of calls to us are abandoned,” he says. “Our Furniture Care Network continue to deliver lead times to appointment that are way ahead of others in this sector – an average of 5 days, but less than that in some areas”.

“No doubt 2025 will bring its own challenges, but we stand ready to meet them, and that’s why our clients put so much trust in us. We would be delighted to speak to you to show you why.”

KAYFOAM

Photo courtesy iStock/diane39

www.kayfoam.co.uk

Kayfoam, a division of Leggett & Platt International Bedding, recently received the GenM MTick accreditation for its innovative iGel NanoTech foam technology.

The MTick designation is the trusted shopping symbol that signposts menopausefriendly products, giving customers confidence to shop products that can support any one of the 48 menopause signs.

The accreditation comes as part of Bensons for Beds’ partnership with GenM, which works alongside brand and retail partners to bring “visibility, choice and trust” to the menopause.

The iGel range of mattresses is MTick accredited, with technical claim data supporting its temperature-regulating properties, which can help to relieve night sweats. Kayfoam’s iGel NanoTech material is an advanced foam technology that works 12 times faster than the average mattress foam material to transfer heat away from the body and optimise temperature regulation, states the supplier.

The MTick accreditation can be found on the back of iGel’s technical pack, informing customers of the product’s ability to prove temperature-regulating benefits for sleepers.

FIRA Gold certified, the Quallofil® Blue fibre filling lasts for the lifetime of your sofa cushions and is available from licensed cushion manufacturers: Platt & Hill Ltd. and United Fillings Ltd.

Quallofil® Blue by ADVANSA Made from 100% recycled plastic, with 50% sourced through the

Quallofil® Blue

Prevented Ocean Plastic™

Premium Comfort,

unmatched comfort, resilience, and

Ocean-Friendly Impact

durability for sofa cushions. This

program, Quallofil® Blue offers

eco-friendly fibre not only delivers luxurious seating experience but also supports recycling and helps protect our oceans.

NOMADIC www.preventedoceanplastic.com

Quallofil® is a registered trademark of Invista, under license by ADVANSA

|

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214 PRODUCTS TRADE SERVICES

The furniture industry’s “ChatGPT moment”

Presti AI, before and after

Many believed AI would deliver immediate results, but it often requires expertise and lengthy implementation. Presti says it is the exception – the company empowers furniture manufacturers and retailers of all sizes to create professional staged images in seconds using AI, without the need for specialised skills or complex integrations. “This means even smaller companies can stay competitive with industry giants,” says Presti.

“The AI is easy to use. Users upload a photo of their product and describe, in simple terms, the environment in which the product should appear. Within seconds, Presti generates realistic scene images, saving time and money compared to traditional photography or 3D visualisation.

Additionally, AI-personalised content promises up to four times higher conversion rates. Presti also prioritises data security and copyright – customers retain full ownership of the generated images.”

AI CGI by Presti

“This means even smaller companies can stay competitive

AI CGI by Presti

Two years ago, ChatGPT sparked an AI boom – but, apart from automating emails, the furniture industry remained largely unchanged, says Presti, the brand behind a solution capable of creating AI-generated lifestyle photos of furniture in seconds …

Presti’s success stories are now widespread across the furniture industry, with over 100 customers in Europe and the US. “I’m confident that many have already come across a Presti-generated photo on a customer website without realising it was AI,” says Hamza Bennis, cofounder of Presti AI. To further cement its position as an industry leader, Presti AI recently secured a $3.5m seed funding round, led by Partech and Y Combinator, known for backing tech giants such as Airbnb and Dropbox.

This funding will enable Presti to expand its reach and enhance its technology, including the introduction of new features like fabric and color customisation within seconds.

The team is also exploring the potential of video, a new frontier that promises to further elevate the platform’s capabilities.

Interested companies can test Presti for free at https://bit.ly/3ZyzilV, or contact Hamza Bennis at hamza@presti.ai. www.presti.ai

Trust has to be built.

That’s why so many clients trust us, year after year, to provide: Compliant insured warranty schemes ‘First Year Liability’ service delivery Comprehensive Care Product ranges Commercial build and refurbishment

To find out how we can help your business call our Business Development Team on 0330 024 0315 or email sales@castelangroup.com Your customers love us too!

www.castelangroup.com

216 PRODUCTS TRADE SERVICES

Choosing the right delivery van

Maxi Mover offers a full end-to-end service

“The best for your business

The new Renault E-Loader

Any businesses looking for a bigvolume, high-payload furniture delivery van should consider giving the UK’s number-one lowloader van centre a call – Maxi Mover supplies a wide range of new and used models across all brand manufacturers, with an expert sales team on hand to advise on the best choice for any requirements …

Expert fleet advice “With more than 30 years of commercial vehicle experience, Maxi Mover’s expert fleet sales team do all the hard work, and deliver on all fronts by taking the time to listen and understand your specific needs and requirements, asking all the right questions then working in partnership with you and your team to propose the best Maxi Mover low-loader delivery van model for you,” the vanbuilder explains.”

To ascertain the most cost-effective low-loader conversion size and type, Maxi Mover has a focus on ‘right sizing’ – meaning an analysis of a business’ current van and vehicle type and usage,

to understand how the job can be done more effectively by choosing the optimum Maxi Mover body conversion size, volume, payload and variant to maximise daily operational efficiency, and ultimately reduce running costs – “moving loads more for less”.

“When you’re running a business, arranging finance can be time consuming and stressful,” says Maxi Mover, which can save customers time, as it is independent and impartial, and compares the market through a panel of over 45 of the UK’s leading finance providers, ensuring competitive finance solutions from HP, finance lease and contract hire options: “The best for your business.”

Maxi Mover has been supplying vehicles to the furniture industry for the past 20 years, and has earned a trusted reputation among many of the UK’s leading manufacturers and retailers.

Deal direct Maxi Mover offers a full end-to-end, turnkey, one-stopshop solution. Dealing direct with the manufacturer ensures any new Maxi Mover delivery van will be fit for purpose and built at the factory, says the manufacturer – and it will also include options such as signwriting, loading ramps, camera systems, load restraint options and more, saving time, money and frustration dealing with multiple trades.

“High-quality low-loader van conversions start with a high-quality manufacturing process you can trust, backed by expertise, rigorous testing and with access to the most cutting-edge technology,” says Maxi Mover. “This gives Maxi Mover the agility, flexibility and scale to build quality, cost-effective transport solutions for your business.”

217

Going electric There is also the opportunity to “electrify your business’ by taking advantage of electric low-floor, low-loader luton vans, and to find out why many logistics and distribution companies are making the switch to achieve cost-effective, greener deliveries.

As businesses increasingly prioritise sustainability, the transition to electric commercial vans has become a pivotal strategy. For transport managers, selecting the right electric low-loader luton van is crucial for maximising efficiency and meeting environmental business goals – and Maxi Mover’s E-Loader van stands out in the marketplace for distribution and logistics companies requiring bigger payload and volumes for greener, inner-city deliveries.

As electric van technology advances, more and more small micro-commercial vans are appearing in the marketplace, says Maxi Mover: “However, the unique design and development of Maxi Mover’s 100% electric, big-volume E-loader low-loader van focuses on efficiency, aerodynamics and productivity.

“This has been achieved by the innovative lightweight materials used when building a Maxi Mover E-loader. HexLite is an advanced, ultralightweight (-40% lighter than standard low-loader van conversion materials) thermoplastic polypropylene, 100%-recyclable composite material structure, that significantly increases cargo payloads and increases structural overall body strength. The E-Loader comes

with a range of three cargo length options and three cargo height options to achieve the biggest payload with the biggest-volume electric low-loader van available in the marketplace today.

“Make the switch, with a Maxi Mover highperformance, low-floor, 100%-electric low-loader van, and join the movement towards a more sustainable environment.”

Maxi Mover concludes: “Interested in going electric, or need a new delivery van? Then call our sales team today, we’re always here to help. Maxi Mover always have over 200 vans in stock – please visit our website for more information.” www.maximover.co.uk

“Join the movement towards a more sustainable environment

218 PRODUCTS TRADE SERVICES

STROOLMOUNT

www.stroolmount.co.uk

Sometimes, suggests flooring protection specialist Stroolmount, it is worth stopping to weigh up the scale of a problem, as it may be proving more costly that it first appears.

“Over two million roads – even brand-new roads – are dug up every year by private gas, electricity, water and telecom companies,” begins Stroolmount. “Anecdotally, people often believe that these utility repairs are not always up to the required normal standard.

“In the UK, we usually have more potholes than our continental cousins, due to higher traffic loads, a higher density of buried utilities,

of flooring protection products that help prevent the damage in the first place – and the secret is cushioning. Proven Stroolmount solutions include Furni-glides, interchangeable Quickclick glides and self-adhesive felt – from as little as 1p per piece. And if the worst happens, family firm Stroolmount also have Flooring and Furniture Repair Kits.

“Take a look, and stop the potholes in your flooring!”

“We are thrilled to mark this milestone with a renewed pledge to sustainability. Within the next two years, we aim to produce our entire range of printed fabric labels using 100% recycled materials. This ambitious goal aligns with our broader eco-conscious initiatives – our operations are powered entirely by renewable energy, and our 100% EV fleet reflects our commitment to reducing our carbon footprint.”

Pennine Labels says it remains independent, unaffiliated with other label companies, ensuring its focus remains on the quality and values that matter to its customers.

Director Chris Baldwin says: “We can’t thank the whole Pennine team enough for their hard work and commitment to the company’s values, and of course to our loyal clients. We look forward to continued success with new and current customers.”

In 2023, Helen Little joined the team as UK sales manager. “With her 30 years of labelling background, she joined us with a wealth of knowledge in our industry,” Pennine Labels concludes. “Please do come and visit her, alongside her colleague Adam Parker, at the Furniture Component Expo in Telford this March.”

The Pennine Labels team

and higher numbers of freeze/thaw cycles, as our temperature tends to be above freezing with frequent dips below.

“The pothole problem is similar to the flooring problem found by interior designers, architects, retailers and the furniture and flooring trades. Heavy furniture, stiletto heels, and chairs scraped back and forth can severely damage flooring.

“Fortunately, Stroolmount have a range

PENNINE LABELS

www.penninelabels.co.uk

Company directors Christopher and James Baldwin, with their father, founder Stephen Baldwin

This year, Pennine Labels celebrates 45 years as a trusted, family-run business, crafting high-quality labels for an extensive range of industries. “Over the decades, we have built a reputation for excellence, innovation, and a personal touch that sets us apart,” states the business. “As a family business, our values have always revolved around integrity, commitment and sustainability – it’s these principles that have guided us through generations of growth and success.

219

F Edmondson & Sons

European Furniture Transport Specialising in the collection, distribution and delivery of high quality furniture throughout the UK and Europe for manufacturers, retailers and private clients.

+44 (0)1524 382211 sedmondson@edmondsonfreight.co.uk

www.edmondsonfreight.co.uk FEd_424JA.indd 1

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220 PRODUCTS BUYING GROUPS & ASSOCIATIONS

ASSOCIATED INDEPENDENT STORES (AIS)

www.aistores.co.uk

Buying, services and event group Associated Independent Stores (AIS) is a well-known name in the furniture industry, and continues to offer a distinct advantage for furniture retailers.

It has a three-pronged approach to driving commercial success for its membership.

A product-centric approach ensuring its of specialist teams create a comprehensive, exclusive, and high-value product portfolio for its membership, while it has created a powerful networking environment for like-minded retailers and suppliers, driving commercial success.

AIS is also committed to future-proofing the industry. With smart systems, including its paying agent platform CENPAC, the group supports independent retailers and suppliers with streamlined operations and improved efficiency.

“AIS – helping independents thrive,” the group concludes.

THE FURNITURE AND HOME IMPROVEMENT OMBUDSMAN (FHIO)

www.fhio.org

Image courtesy Shutterstock/Photon photo

The Furniture and Home Improvement Ombudsman (FHIO) has a range of subscribers, from listed, national high street retailers to smaller concerns, all of which can benefit from the insights and learnings generated by cases in the furniture sector, regardless of their size.

“For smaller businesses, this enables access to the same data-led approach to complaint analysis that is applied by larger businesses, without diluting your local, sometimes more intimate approach to your brand,” explains the FHIO. “Being viewed alongside some of the biggest names in the business, whilst at the same time retaining your unique identity, is a benefit that many of our smaller members can boast. Helping to level the playing field

by ensuring all members have access to the same membership advantages is key to FHIO’s unique approach.”

These features include: ombudsman resource to handle cases in the order that they are received; an advice line available to all members during core office hours; a bespoke case management system that enables subscribers to access cases, communicate with the team and self-serve data; information and data from across the whole furniture sector to help navigate the complaints landscape; access to training at the same beneficial members’ rate, including courses that are accredited by City & Guilds as well as FHIO; and use of the logo and the means to leverage membership in a way that works forthe business.

“Consumer Protection laws apply across the board, regardless of the size of the business,” says FHIO, “and how that plays out in the supply chain can sometimes disproportionately affect the smaller players. For example, under the Consumer Rights Act 2015, if goods are not delivered on time, and that time was deemed essential to a consumer, the consumer can walk away.

“The consumer can also give a further

opportunity to deliver within an ‘essential time’ and then cancel at a later date if the goods are still not delivered. Whilst a consumer may choose to cancel some or all of the goods – for example, if one missing item is contributing to an overall delay – it is clear that they could choose to cancel the whole order. If the retailer is dependent upon a manufacturer that is shipping goods, the delay could be wholly outside of their control – however, effect of the cancellation would sit with the retailer, sometimes without any support from those entities further up the chain. Similarly, the performance of remedies under the legislation are the responsibility of the retailer.

“Providing customers with peace of mind and enabling businesses to demonstrate that they are committed to good outcomes for consumers is a key factor that those businesses that subscribe to FHIO identify when they discuss feedback with us.”

FHIO offers City & Guilds-accredited training courses that have been designed to help businesses assess and respond to risk, ensuring compliance with a range of consumer protection laws and embedding a spirit of consumer confidence.

We’ve changed our name, but not our values

British Furniture Association Uniting the furniture industry from manufacturing to suppliers and retailers Visit our website to learn more about our membership benefits and how we can support your business

bfa.org.uk

@BritishFurnitureAssociation

@BFA_LTD

British Furniture Association

222 PRODUCTS BUYING GROUPS & ASSOCIATIONS

SATRA

www.satra.com SATRA‘s furniture testing facility is an internationally recognised centre of excellence for assessing the safety, quality and durability of manufacturers’ and retailers’ products.

With over a quarter of a century of experience testing products for the furnishings industry, and impressive ISO 17025-accredited laboratories, SATRA is a market leader in the testing of domestic and contract furniture, beds, mattresses and flooring.

SATRA’s dedicated furniture test laboratory can assess a wide collection of products to an impressive range of standards. This includes domestic, contract, outdoor, and furniture for the educational sector.

Assessing furniture products for the UK domestic market, where all domestic upholstered furniture must meet the Furniture and Furnishings (fire)(safety) Regulations, is a key part of SATRA’s testing service. This is in addition to testing upholstered furniture for use in contract situations against specifications such as BS 7176.

The durability and safety testing of products including seating, tables, wardrobes, cabinets and beds saw a surge in enquires during 2024,

says SATRA, the increased demand reflecting the growing importance that manufacturers and consumers alike are placing on product quality and longevity.

In addition to the physical and flammability testing capabilities, SATRA also boasts an extensive chemical testing laboratory to assist with customers’ restricted substances testing, and to help demonstrate their compliance with legislation such as REACH (Registration, Evaluation, Authorisation, and Restriction of Chemicals) and POPs (Persistent Organic Pollutants) regulation.

SATRA will be exhibiting on stand 5-A32 at the January Furniture Show, running from 19th22nd this month at the NEC Birmingham.

The Furniture Makers’ Company the furnishing industry’s charity

SUPPORT FOR FURNISHING INDUSTRY PEOPLE Struggling financially? We’re here to help!

As the charity for the furnishing industry, we have been supporting the welfare of people working in the trade since 1903. We help furnishing industry people by providing financial grants and practical, useful advice.

020 7256 5558 07366 568 458 welfareofficer@furnituremakers.org.uk www.furnituremakers.org.uk/welfare The Worshipful Company of Furniture Makers’ Charitable Funds incorporating the Furnishing Trades Benevolent Association is a registered charity in England and Wales (no. 1015519) and a registered company (no. 02759359) in England and Wales

Supporting Furnishing Industry 1-2 page.indd 1

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Think testing – think SATRA

See u

sa

The Jan t Furnitu uary re Show Stand

5-A32

We can help with the safety, durability, flammability and chemical testing of furniture and floor coverings to legal requirements and technical specifications

Contact furniture@satra.com or visit www.satra.com for more details

224 OPINION

Sharpening the old saw Selling is an art as old as time, and despite the changes taking place across retail, there remain some fundamental truths to the profession. This month, our US correspondent Gordon Hecht, business growth and development consultant to the retail home furnishings industry, digs out a few sales proverbs and has a go at sharpening the ‘old saw’ …

By Gordon Hecht

Back in the early 1400s, people wrote in a language we now call Olde English. It was defined by adding an extra unnecessary ‘e’ onto a word, and that those words had slightly different meanings than today.

Faeder was the word for father. Sweostor meant sister.

The Olde English term ‘old saw’ translates as ‘wise saying’. You know all that glitters is not gold – but you may find some value in these old saw proverbs about selling …

You can’t sell from an empty cart Before we had fancy shop fronts, most retail sales were done from a pushcart. Merchants would leave their homes with wagons full of must-have merchandise. They came back home when the cart was empty. Having merchandise on hand was their best way of taking shoppers out of the marketplace.

Strike while the iron is hot. It’s still true today.

You don’t have to stock every item in your showroom every day. You will, however, close more sales today when you can deliver that item immediately.

The best way to make money is to make money Business is challenging these days. Less foot traffic looking to spend less money. Your plan might include slashing prices and displaying lower-ticket goods.

Your margin is up for sacrifice.

I’m all in when it comes to advertising hot buys.

And you need to be willing and gracious in selling what you advertise. You also need to sell highermargin accessories. Show and tell the story of your better-end products to every shopper.

You may not be able to get full margin on every ticket, but you do need to average a heathy margin to keep your business off life support (a 10% discount at retail equals a 20% margin reduction – money doesn’t grow on trees, you know!).

People love to buy, but dislike being sold You’ve heard it before. Delighted customers tell you they love what they bought. Disgruntled customers accuse you of selling junk.

The art of selling includes giving the shopper the ability to decide to buy based on products having overwhelming value and the ability to improve their life. People buy a $15 soft drink at the Super Bowl or Mouse World because they are having a fun time and the beverage makes them feel good.

You find out what’s valuable to your shopper by asking good questions. As you sow, so you shall reap.

What results do they expect from your merchandise?

What have they seen in the market that they really love? Did they have difficulties or lack satisfaction from their last purchase? Ask them to describe their perfect experience with your genre of products.

Really listen to their responses. Tell the tale of the specific qualities of your merchandise that will exceed their needs and expectations.

It’s six times more costly to gain a new customer than to attract a past customer Are you seeing less door swings at your shop?

There’s a low-cost solution to build traffic – invite your previous shoppers back into your store.

Here’s the cool thing. They already know and trust your business. They know where you are located.

›› Shavings mean savings! Is it time your business sharpened the ‘old saw’? (photo courtesy 123RF/robbiverte)

“You know all that glitters is not gold – but you may find value in these old saw proverbs about selling

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226 OPINION

“It’s rare, but some shoppers love to beat you up

Most have multiple merchandise needs. They are just waiting for an invitation.

Use your email list, your text list, or just plain old snail mail. Reach out and touch someone. Offer to update their pillows. Or upgrade their boxspring to a motion base. Or send them a $100 gift certificate to use on any merchandise in the store. A bird in the hand is worth two in the bush.

It’ll cost you half a yard ($50). And if you’re sick of looking at the paint on the walls, I bet you’d pay that for a warm body in your store.

If somebody gets something for nothing, then somebody else gets nothing for something Know this – everything in your shop has value.

Every product and every service. Each time you give something away you are reducing your valuable margin dollars.

Shoppers love free delivery. I love free trucks, drivers, and fuel. I just haven’t found that. Before you give delivery for no charge, consider these alternatives: tie no-charge delivery into purchasing another high-margin item, like mattress protectors or extended service plans (“Our $119 service plan includes in-home delivery and set-up”); offer a reduced delivery charge in exchange for a Google Review done on the spot and in the store (“Our delivery charge is $99, but you can have it for $49 if you give us a review on Google”), and you can speed up that process with a QR code; or collect

a minimum amount for delivery (“I can’t do a free delivery – can you cover just the fuel and labour cost?

It’s about $24).

The same goes for requested free accessories (AKA throw-in merchandise). If needed to close a sale, collect the cost plus a few extra bucks. Make hay while the sun shines. You’ll be amazed at the increase in your margins and dollars collected.

Sometimes the best sale you make is the sale you don’t make Shoppers are demanding. And at these prices, you should expect it. Your goal is to deliver fair value for buyer and seller.

It’s rare, but some shoppers love to beat you up.

They demand discounts on every item, and free services. On delivery day they look for product or service failures to hold you hostage for more allowances.

You think the next discount/complaint/phone call will be their last. It never is. In the history of home furnishings retail, there’s never been a successful second merchandise exchange. I wouldn’t touch that with a 10ft pole.

Look for the signs early on. Don’t cave on price.

And if you’ve already made the sale, understand when it’s time to give a refund (and richly reward your competitor with that shopper!).

Gordon can be reached at gordon.hecht@aol.com

Prioritise AOV to instantly build revenue This month, Steve Pickering, the ‘unorthodox’ CEO of South East independent bed retail chain Sussex Beds, suggests a method for increasing revenue instantly – without spending a penny on advertising or customer acquisition …

By Steve Pickering

In the fast-paced world of retail, many businesses focus on increasing customer acquisition.

However, we have found that one of the most powerful ways to drive revenue is to focus on Average Order Value (AOV).

There are many strategies you can use to increase AOV, including personalisation, bundling, upselling, and exclusive promotions.

However, the most impactful strategy of all is to start where you mean to finish.

What does this mean in practice? Organise your store to feature your most premium

products first or in the most prominent positions. In servicebased sales environments (such as the bed business), encourage sales teams to lead with and present premium products to prospects first.

Either approach will instantly drive your average order/ transaction values upward.

Members of our team who have adopted this strategy consistently top the sales leaderboard, and maximise each and every sales opportunity.

By focusing on premium products from the start, you set a higher benchmark for the entire

sales conversation. This not only benefits your bottom line but often leads to higher customer satisfaction, as clients are exposed to your best offerings right away.

Have you ever hesitated to present premium options first?

What held you back? What’s been your most successful approach to boosting sales without acquiring new customers?

Discover more of Steve’s thoughts in his LinkedIn blog at www.linkedin.com/in/stevepickering-unorthodox-ceo/ or visit Sussex Beds’ website at www.sussexbeds.co.uk

“The most impactful strategy of all is to start where you mean to finish

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228 OPINION

Google Shopping – five common mistakes

By Fergus Chalmers

When working in the furniture retail space, standing out online is essential for success, and Google Shopping has become a powerful tool for reaching potential customers. However, too many furniture retailers have campaigns that are clearly off-target.

Sorting out these issues will drive better performance and significantly help to make sure of an improved ROI. 1. Poor product feed quality One of the biggest barriers to highly performing Google Shopping campaigns is a poorly integrated product feed. Accurate and detailed product information is crucial for your ads to be relevant and compelling, yet many retailers struggle with inconsistent or incomplete data.

A staggering 35% of marketers report that poor data quality hampers their ability to target consumers effectively. This inconsistency can lead to irrelevant ads and wasted ad spend. The key to optimising your product feed will be to have your title, description and image as specific and full as possible. Remember to include keywords most relevant to what potential customers will search for, and consistency across all details about any particular product.

To tackle this, first optimise your product titles and descriptions by including relevant keywords and providing specific details about the product’s features.

This helps your ads appear in relevant searches and attract the right customers.

Second, use high-resolution images that are crystal clear, representing the products as they are. Quality visuals can significantly impact user engagement and clickthrough rates.

Finally, keep up to date with regular maintenance by updating your product feed with the regular inventory and pricing fluctuations, as this will help to keep your ad current, specific and accurate. That way, it minimises the chances of a discrepancy error, making the campaign more effective.

2. Ignoring negative keywords Negative keywords are a key component of any Google Shopping strategy, as they block irrelevant traffic and can enormously enhance campaign efficiency by not targeting traffic irrelevantly. Failure to use negative keywords effectively can result in wasted spend on clicks that do not convert.

Image courtesy iStock/pagadesign

What mistakes do furniture retailers often make when using Google Shopping? Fergus Chalmers, PPC expert at digital marketing agency Add People, has been analysing the industry trends to see exactly where sellers’ campaign performance and ROI are suffering …

Effective negative keyword management can improve ROI by filtering out traffic that is unlikely to result in sales. For example, if you sell luxury furniture, you might want to exclude terms like ‘cheap’ or ‘discount’ to avoid attracting budget-conscious shoppers.

Effective negative keyword management is crucial for your Google Shopping campaigns. Go through the search term reports from time to time and exclude those keywords which don’t fit into your merchandise.

Add them to the negatives. Use specific negative keywords to filter out terms that might appear relevant but refer to products or services you don’t offer.

This includes regular and continuous monitoring of your campaigns to effect changes where necessary, which ensures that negative keywords remain effective. These proactive steps help minimise ad spend wastage and further enhance your campaign efficiency.

3. Inadequate bid management Bid management is another critical area where many furniture retailers fall short. Regular bid adjustments are essential for maintaining competitive ad placement and optimising campaign performance.

Studies show that regular bid adjustments can improve ad performance by up to+ 20%.

Automated bidding strategies can also help optimise bids based on your campaign goals.

However, be cautious of the pitfalls of overbidding or underbidding. Overbidding may simply take one to extra unwanted expenses, while underbidding may let go of some opportunities.

“Failure to use negative keywords effectively can result in wasted spend on clicks that do not convert

››

Premium Protection, Proven Success: The Brand Retailers Trust

230 OPINION

Managing your bid is one of the most important ways to optimise your Google Shopping campaign performance. Go through the bids regularly and update them according to performance data, making sure they are aligned with the goals of the campaigns – and consider using automated bidding strategies, which will make your work easier and help you get the most out of your budget. However, it’s important to avoid extremes in bidding – instead, find a balanced approach that fits your budget and objectives.

“Too many furniture retailers have campaigns that are clearly off-target

4. Overlooking competitive pricing Pricing plays a crucial role in the decision-making process for online shoppers. According to recent data, 90% of online shoppers actively compare deals before making a purchase, and 60% consider pricing the key factor in their decision.

Analysing competitor pricing strategies can give you a competitive edge. Utilise price extensions in your Google Shopping ads to highlight your competitive pricing and attract more clicks.

To stay competitive in the online furniture market, it’s essential to regularly review and adjust your pricing based on competitor benchmarks. Utilising Google Shopping’s price extensions can help highlight special deals and showcase competitive pricing directly in your ads. Additionally, always monitor how these price changes are affecting your ad impressions and clickthrough rates. This ongoing analysis ensures that your pricing strategy remains

effective and that your ads attract the attention of potential customers.

5. Not utilising merchant promotions Merchant promotions can be a game-changer for Google Shopping campaigns. Ads featuring promotions can see conversions improve by as much as +28%. Promotions not only attract attention but also encourage users to complete a purchase.

To effectively manage merchant promotions, create compelling offers and ensure they are prominently displayed in your ads. For a more effective Google Shopping campaign, ensure your promotions are not only attractive but relevant to your target audience.

Effective management of these promotions is crucial, so make it a point to regularly review and update them to ensure they remain fresh and compelling.

Additionally, ensure your ads prominently highlight any sales or discounts, to capture attention and drive conversions. The more refinement and promotions, the more the engagement between potential customers, becoming more effective at advertising.

Implementing these strategies will not only improve your ad relevance and efficiency but also help you stand out in a competitive market. Take these insights to refine your approach, and watch your Google Shopping campaigns flourish. www.addpeople.co.uk

ADVERT INDEX’

Greenwood Retail...........................43

Limelight Beds............................... 161

Simba Sleep................................10,11

Advansa............................................ 213

Hanlin...................................................77

Lion Furniture................................ 119

Sleepeezee..................................... 199

Alpha Designs Upholstery...........89

Harrison Spinks............................. 173

Long Point....................................... 175

Sofa Connections......................... 109

Aquinos....................................110,111

Hartman........................................... 117

Maxi Mover....................................... BC

Sofa Source.................................... 122

At the Helm..................................37,65

HawaExpo..........................................55

Meble Polska.....................................51

Spring Fair..........................................75

Avriio..........................................134,135

Heritage Furniture....................... 147

MIFF.....................................................53

Stroolmount.................................... 227

Ben Womack.................................. 183

Highgrove Beds....................150,151

Mlily.................................................... 197

Sweet Dreams............................... 205

Bentley Designs...............................61

Himolla.................................................95

NBF.......................................................39

Synca................................................. 157

BFA..................................................... 221

Hive Furniture Show................48,49

New Trend Concepts.....................31

Tamarisk Designs......................... 104

Bluebone.......................................... 113

Homestyle GB........................126,127

Nordic Style.................................... 115

TCS......................................................IBC

Buyline.................................................29

Hugh Potter Interiors.................. 182

Northpoint Show.............................52

Tetrad...................................................85

Carpe Diem Beds........................FC,9

HUMZ........................................130,131

Nova................................................... 187

The Furniture Makers’ Company...

Castelan Group............................. 215

Hypnos.............................................. 201

One Call............................................ 155

.....................................................188,222

CIFF.......................................................59

IAFP.................................................... 188

Orla Kiely.......................................... 107

Think Rugs...................................... 209

Claimlane......................................... 145

Iconography.................................... 105

Papaya Trading.................................69

Torelli........................................... 73,159

Dannells........................................... 189

IFEX.......................................................56

Parker Knoll..................................... 103

Trade Only Furniture Group..... 204

Emmiera Group............168,169,232

IFHS......................................................64

Purecare........................................... 229

VIFA Expo...........................................63

F Edmonson................................... 219

Image Furnishings....................... 123

Qualita.......................................100,101

Vogue Beds Group....................... 165

Fibre Components....................... 204

INDX Furniture...........................6,219

Reborn.............................................. 207

West Midlands Upholstery....... 164

Fibreline........................................... 191

Jaipur................................................. 121

SATRA............................................... 223

Westbridge.........................................21

Forte......................................................45

January Furniture Show...................4

Sci-Net...............................................IFC

Whitemeadow.............................90,91

Furniture Component Expo........57

JJ Vaillant.......................................... 231

Seconique....................................... 125

Wiemann.......................................... 136

Furniture To Go.....................192,193

Julian Bowen......23,99,129,137,167

Shankar............................................ 163

Woodman Chairs.......................... 195

Gallery Direct..................... 24,25,181

Kelston House............................... 179

Sherborne....................................... 141

World Furniture............................. 149

Global Home...... 78,79,80,81,82,83

Kyoto.................................................. 139

Shire Beds....................................... 153

Yearn Glass........................................17

GNG Group..................................... 203

Lebus Upholstery............................87

Siesta Beds..................................... 225

Zopa......................................................19

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PARTNER COMMENT OPINION 233

JANUARY FURNITURE SHOW

Challenges and opportunities The January Furniture Show returns to the NEC Birmingham from 19th-22nd this month.

Overflowing with product launches, the industry’s fulcrum will set the stage for 2025 (and beyond) – and what a stage it is, writes Zoë Bonser, portfolio director for the Retail Division at show organiser Clarion Events …

By Zoë Bonser

The global furniture market in 2024 was a tale of contrasts – ripe with opportunity, yet fraught with obstacles. Much like assembling flat-pack furniture, success in this market requires patience, adaptability, and a willingness to embrace the unexpected.

The challenges facing the industry are as diverse as the furniture it produces. Rising costs remain a thorn in the side of manufacturers and consumers alike. Inflation has pushed up prices for essential materials like timber and steel. At the same time, higher interest rates have made financing large purchases more expensive, prompting many to favour practical, multi-functional designs that maximise value for money.

Meanwhile, the aftershocks of global supply chain disruptions continue to reverberate. Material shortages and shipping delays are still common, and labour gaps in manufacturing and logistics add to the strain. At the same time, consumer tastes are evolving at a pace that demands attention.

Sustainability, for instance, is no longer a fringe consideration, but a driving force in purchasing decisions. Shoppers in the UK, in particular, show an increasing preference for furniture made from reclaimed wood or recycled materials, reflecting a broader shift towards eco-conscious living.

Remote-working trends are also shaping demand, as ergonomic home office furniture becomes a necessity rather than a luxury.

Despite these hurdles, the furniture market is far from gloomy. Opportunities abound for businesses that are willing to innovate. Sustainability stands out as a powerful growth driver, with eco-friendly materials and designs that prioritise durability and repairability winning over consumers.

Likewise, the ongoing demand for home office furniture presents a golden opportunity for brands to cater to remote workers who seek comfort, style and practicality.

Technology, too, offers a frontier for growth.

“Those that embrace sustainability, digital innovation and personalisation are likely to thrive in this evolving landscape Digital transformation is reshaping the shopping experience, with ecommerce taking centre stage. By this year, nearly 40% of furniture sales are expected to occur online. Companies that invest in userfriendly platforms and immersive technologies like augmented reality (AR) and virtual reality (VR) are likely to gain a competitive edge, allowing customers to visualise how furniture fits into their homes before making a purchase.

Meanwhile, personalisation is carving its niche.

Bespoke and customisable furniture – whether it’s a made-to-order sofa or modular designs tailored to urban living – are increasingly sought after.

Consumers are looking for pieces that reflect their personal style while offering practical solutions for modern living spaces.

The road ahead is as complex as a designer armchair, but it’s also full of promise. The furniture market’s challenges are pushing businesses to think creatively and act decisively.

Those that embrace sustainability, digital innovation and personalisation are likely to thrive in this evolving landscape. The key is to see every obstacle not as a roadblock, but as an invitation to innovate.

The question is, are you ready to take a seat at the table? www.thefurnitureshows.com

INDUSTRY PARTNERS

?

“The road ahead is as complex as a designer ? armchair, but it’s also full of promise ?

BRITISH FURNITURE

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234 OPINION FEEDBACK

THIS MONTH, WE’RE ASKING …

Where’s the biggest disconnect in our industry?

The protectionist stance of the industry. It’s inhibiting our ability to learn and grow – and without looking at what the rest of the world is doing, we are potentially limiting what we can offer consumers John Tuton (Mammoth)

Aligning traditional retail experiences with digital innovation Nathan Edwards (The Furniture Consultant)

We don’t have fully connected Joint Business Plans (JBPs) between supplier and retailer – as an industry, we’re still working as we would have been 40-50 years ago. Most of my career before 2018 was in food retail, where JBPs are commonplace. It’s where the integrated supply chain co-invests together in growing turnover and profitability – it’s in the interests of both parties John Pattison (ex-Sterling Furniture Group)

Poor-quality, badly trained retail sales staff Anthony Joyce (Wolf Components)

Making this industry and the careers it offers attractive to younger people is a big problem. From a rep’s side, there’s lots of travel, staying away from home and miles to be driven, which can put many off, and in retail, most younger adults want weekends off, but that’s when they’re needed most in-store Daryl Drylie (ID Agencies)

How can industry leaders work together to reduce waste? How are the brands who have made progress educating those who want to do better, but don’t know where to start? To promote longevity of product, so it can be repaired or re-enter the supply chain, we might be competing for sales, but surely we recognise the need to collaborate when it comes to sustainability? Price will always be a barrier for some, but how do we stop that being an excuse for taking profits from low-cost, poor-quality products that quickly find their way to the waste pile?

Holly Yates (French Bedroom)

WE WANT TO HEAR FROM YOU! • Follow Furniture News on LinkedIn • Join us on X @FurnitureNewsED • Contact the editor at paul@gearingmediagroup.com • For advertising and subscription enquiries, see p5

The reliance on suppliers to deliver to agreed lead times Hamish Mansbridge (Heal’s)

I spend a lot of time visiting our members, so I get to see the outstanding manufacturing that goes on in the UK. I’m constantly amazed how few members of the public appreciate the scale, quality and skills of our British furniture and furnishing manufacturers. As an industry, we need to make much more of our home-grown talents Jonny Westbrooke (The Furniture Makers’ Company)

Retailers forget they need manufacturers, and equally manufacturers forget the problems of retailers Paul Irwin (White Stores)

Risky answer, but in Ireland there’s perhaps the belief that you can’t wholesale and retail. That said, I recently purchased a mattress roll-pack machine, and already the more savvy major retailers have seen the opportunity to avail of the offering! I can also offer a full service for independents and major retailers, where they can have a bed delivered direct from my warehouse to their customers, saving on storage and delivery costs. Already two major companies have seen this as a huge opportunity and will launch the offering next month. The important factor is offering confidentiality for everyone Brian McCann (DFI Beds)

Like many industries, it’s the gap between how a consumer views and uses products, and what the industry thinks is the case Phil Pond (Scarlet Opus)

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