BEDBUYER
A Furniture News supplement dedicated to the NBF and its annual Bed Show | 2026
New wave Sealy UK unveils further innovation
WOOL RULES Chris Tattersall on Woolroom’s ascent RETAIL WITH PURPOSE Dreamland’s Matt Randle talks shop SELLING SLEEP Clare Bailey outlines the opportunities
COME AND SEE WHAT’S NEXT FROM HIGHGROVE BEDS Visit us at the NBF Bed Show
22–23 September 2026 Telford International Centre
Join us at the NBF Bed Show to discover our latest products,
innovations and retail support – and see how we’re continuing to invest in making Highgrove Beds an even stronger partner for retailers.
NEW PRODUCTS
PRODUCT INNOVATION
DIGITAL & RETAIL SUPPORT
STRONGER PARTNERSHIPS
Discover the latest additions to the Highgrove portfolio.
Explore the thinking, technology and craftsmanship behind our latest sleep solutions.
See the new tools and resources we’re developing to support our retail partners.
Meet the Highgrove team and talk to us about how we can grow together.
COME AND SEE US AT THE NBF BED SHOW
22–23 September 2026 | Telford International Centre
STAND G40 Book a meeting with our team | highgrovebeds.co.uk
BEDBUYER
Editor's Comment “You won’t want to sleep on the newness hitting the Bed Show this month
Paul Farley Editor-in-chief
01424 776101 paul.farley@lewisbusinessmedia.co.uk @FurnitureNewsED @Furniture News www.furniturenews.net
You may be in beds, but you won’t want to sleep on the newness hitting the Bed Show this month (22nd-23rd September at Telford International Centre). Always a solid event, this year’s National Bed Federation’s (NBF) showcase is again shaping up to be an invaluable outing for anyone in the business of making or selling beds and bedding – and if you’re sticking around for the gala dinner, you’ll also have the pleasure of watching Clare Balding reveal who’s ‘jockeyed’ for the best positions in the 2026 Bed Industry Awards. In this year’s Bed Buyer – Furniture News’ supplement dedicated to the NBF’s members, suppliers, the wider bed retail sector and, of course, the Bed Show – you’ll find a detailed exhibition preview plus insight from exhibitors including (cover star) Sealy UK, Sleepeezee, Highgrove Beds, Harrison Spinks, Hypnos, Purecare and Carpenter, whose latest models, materials and services promise to bring a breath of fresh air to stores nationwide. Alongside our Bed Show coverage, you’ll find views and advice from across the sector. In our interview from p6, Woolroom MD Chris Tattersall explains why wool – and where it comes from – matters, while Dreamland Bedding Centre’s GM Matt Randle shares his working philosophies and predictions for the industry’s future (p14). Regular Furniture News columnist Clare Bailey (The Retail Champion) discusses the advantages of professional expertise when selling sleep (p26), SATRA’s Johnny Worthington makes the case for robust product testing and verification (p34), CSIL’s Giulia Taveggia shares a snapshot of the evolving global industry (p36), and the NBF’s own sustainability and circular economy lead, Tom Williams, closes the supplement by outlining the resources available to federation members cleaving to greener practices (p42). There’s also a summary of the upcoming Bed Industry Awards (p38) and a look at the NBF member companies that topped our Readers’ Choice Awards this year (p41). Don’t forget to take a look at September’s issue for more Bed Show news, including what visitors can expect to discover from Kyoto, Shire Beds, Kaymed, Wiemann, Komfi, Sweet Dreams, Ordorite and Siesta Beds, plus further bed retail insight from US sales specialist Gordon Hecht. The economy may need a wake-up call, but at least we’re well rested, as the UK bed industry has never been more impressive – and there’s no better way to experience everything it has to offer.
Paul Farley
3
Something new is coming. Something different. Something designed to challenge expectations. At this year’s NBF Bed Show, Dura Beds will unveil a game-changing new collection that brings a completely fresh approach to the sleep market. Bold in concept, distinctive in design and created to stand apart on the retail floor, we believe this could be one of our most exciting launches yet. The future of sleep is about to look very different. See it first at the NBF Bed Show. We’re also dedicating an entire stand to one thing that matters to every retailer — driving volume and protecting margin. Expect a focused selection of high-volume package deals and exciting roll-up mattress opportunities, developed specifically with today’s retail market in mind. Strong price points, commercial specifications and products designed to sell — all backed by the quality and reliability you expect from Dura Beds. Whether you’re looking to strengthen your promotional offering, increase volume or find new opportunities to deliver better margins, this is a stand you won’t want to miss. Big volume. Strong margins. Serious retail opportunities. Come and talk business with us at the NBF Bed Show.
01924 422 537
sales@durabeds.co.uk
Kelvin Business Park, Grange Road, Batley WF17 6PB
BEDBUYER
Contents EDITORIAL EDITOR-IN-CHIEF Paul Farley 01424 776101 paul.farley@lewisbusinessmedia.co.uk SALES SALES AND MARKETING DIRECTOR Sam Horscroft 07764 650655 sam@lewisbusinessmedia.co.uk COO Emma Sharp emmas@lewisbusinessmedia.co.uk PRODUCTION COPY ADMINISTRATOR Steve Merrick steve@lewisbusinessmedia.co.uk DIGITAL MANAGER Nyall McCurrach nyall@lewisbusinessmedia.co.uk ART EDITOR Sarah Crowhurst sarah@lewisbusinessmedia.co.uk
6
FROM SHEEP TO SLEEP
Woolroom’s MD Chris Tattersall explains why demand for woollen bedding is growing 10
HYPNOS BEDS
14
GETTING PERSONAL: MATT RANDLE
Dreamland Bedding Centre’s GM talks challenges, working practices and the industry’s outlook 16
HARRISON SPINKS
18
BED SHOW
A look ahead to the UK’s principal bed trade event, including the floorplan and exhibitor list 22
SEALY UK
24
SLEEPEEZEE
26
SELLING SLEEP (NOT JUST BEDS)
DESIGNER Tony Godwin PRODUCTION EDITOR Allan Norbury allan@lewisbusinessmedia.co.uk
Clare Bailey (The Retail Champion) believes bed retail is unique – and this means opportunity
SUBSCRIPTIONS Kay O’Brien kay@lewisbusinessmedia.co.uk
28
PURECARE
(UK-£65, Europe-£85, RoW-£95)
30
HIGHGROVE BEDS
34
WHY VERIFICATION MATTERS MORE THAN EVER
PUBLISHER AND CEO Simon Lewis REPRO, PRINT AND DISTRIBUTION Stephens & George
As consumer expectations grow, robust product testing is crucial, explains SATRA’s Johnny Worthington 36
Disclaimer: All material submitted for inclusion in Furniture News is done so entirely at the contributor’s own risk. No responsibility is accepted for the safe-keeping of contributors’ materials. Whilst all attempts are made to ensure accurate reproduction, Furniture News accepts no responsibility for variations. Artwork undertaken by our studio remains the copyright of Lewis Business Media (Arts) Ltd and may not be reproduced or stored without prior permission. Some articles in Furniture News have been submitted by companies and organisations. Monies may have been accepted in some instances to offset production costs. All rights reserved. In respect of artwork originated free of charge as part of a booking, clients should know that excessive work (more than one set of corrections, known as ‘authors corrections’) is chargeable at £55 per hour. Data protection statement: Readership data held by Lewis Business Media (Arts) Ltd may be shared with any member of Lewis Business Media (Arts) Ltd and associated companies for the purposes of customer information, direct marketing or publication. Data may also be made available to external parties on a list rental/lease basis for the purposes of direct marketing. If you do not wish data to be made available to external parties for list rental or lease please write to: Lewis Business Media (Arts) Ltd, Suite A, Arun House, Office Village, River Way, Uckfield, East Sussex TN22 1SL, UK. Subscriptions: Refunds on cancelled subscriptions will only be provided at the publisher’s discretion, unless specifically guaranteed within the terms of the subscription offer. ISSN No: 1475-373 © Lewis Business Media (Arts) Ltd 2025
THE EVOLVING GLOBAL MATTRESS INDUSTRY
Giulia Taveggia shares the latest findings from economic research institute CSIL 38
BED INDUSTRY AWARDS A recap of this year’s categories and judges ahead of the big reveal
39
CARPENTER
41
READERS’ CHOICE AWARDS
Celebrating the NBF member companies that topped Furniture News’ 2026 reader awards 42
TAKING THE LONG VIEW
Tom Williams, the NBF’s sustainability and circular economy lead, explains how the federation supports the green agenda
LEWIS BUSINESS MEDIA (ARTS) LTD Suite A, Arun House, Office Village, River Way, Uckfield, East Sussex TN22 1SL, UK 01825 983105 info@lewisbusinessmedia.co.uk WWW.FURNITURENEWS.NET
5
BEDBUYER
From sheep to sleep Having built significant industry experience through leadership roles at Relyon and Horatio Myer & Co, Chris Tattersall joined the fledgling Woolroom business as MD in 2012. Best known for its natural wool bedding essentials, Woolroom reported its strongest performance to date in 2024-25, the business having doubled in size since 2021 – in part thanks to an all-encompassing strategy to put woollen bedding front of mind …
6
BEDBUYER How did Woolroom come about? Woolroom was founded in 2008 by Jo Dawson. As a fourth-generation wool merchant, he was acutely aware of the benefits of wool but felt that this wasn’t being sold to consumers very effectively. By starting Woolroom, he was able to increase the value of wool to customers and, in turn, drive up the prices farmers are paid for their wool. Would you say you’re a retailer at heart? A manufacturer? Or something else? We would call ourselves sleep experts and retailers. We’ve taken our internal knowledge and expertise around sleep and built that into a range of products. Design, development, marketing and distribution of better, natural sleep are our core areas of expertise. We take our keen understanding of the consumer and their challenges around sleep, and translate this into natural solutions through the amazing qualities of wool – supported by strong research, digital marketing and logistics. How have your previous bed industry experiences informed your approach? Being involved in the sleep world and having an understanding of the market prior to joining the company helped me move Woolroom into a more disruptive space. It’s not just about one product – it’s about how the whole bed set-up performs to provide solutions for sleep. Using a holistic approach, we acknowledge that it’s not just about comfort or tog/warmth, but also factors such as moisture management and allergies, all in service of delivering the ultimate night’s sleep. Would you say you take a unique approach to bedding retail? We’re challenging the usual approach of consumers buying each bedding item in
isolation. Instead, we want them to invest in the whole package – with a bedding bundle, including mattress and bedlinen. What are your star products? Our star product is the Standen mattress, designed for the perfect balance of support and all-natural comfort that creates a naturally cooling, breathable, and luxuriously soft sleep surface. The deluxe mattress topper is also a top performer as it allows consumers to add an extra layer of comfort to an old or too-firm mattress, as well as the deluxe pillow which is incredibly versatile due to its adjustable filling. Do you stock any bedding brands? Everything is Woolroom branded. We believe
“We are directly competing against synthetic bedding companies that blind the market with engineering and science our expertise should be built into the range itself, so we’re selective about every product we offer, down to the fibres we use and how the products are constructed. How has the conversation around sleep and wellbeing evolved in favour of wool as a bedding component? Without a doubt, people are far more conscious about health and wellness now than they’ve ever been before, especially post-Covid. This includes an increased awareness that sleep lays a strong foundation for overall health, and evidence shows that consumers are happy to pay a premium for the right products. Whether it’s a shift for sustainability, temperature regulation or even flame retardancy, wool comes out on top every time. Are there any barriers preventing people from choosing wool? There are two main challenges we must overcome. Firstly, preconceptions of wool still
7
››
BEDBUYER
“We want customers to invest in the whole package exist, so ensuring consumers understand that wool isn’t the itchy, hot, difficult-to-care-for material they think it is, is key. Secondly, we are directly competing against synthetic bedding companies that blind the market with engineering and science, without addressing temperature regulation as the real challenge a customer might face. It really highlights why education is so important. Alongside your day job, you’ve been helping the International Wool Textile Organisation (IWTO) promote wool as a bedding component. How did you get involved in that initiative, and how closely are its aims aligned with Woolroom’s? The IWTO brings together individuals from across the world to highlight the qualities of wool for use in different products, be that insulation, carpets or bedding. We not only get involved in research – such as the recent study with Bangor University – but also share knowledge across sectors such as interiors and apparel. The Bangor University study found that wool is the ultimate bedding fibre for quality sleep, regulating temperature and managing moisture more effectively than any down, feather-and-down and synthetic alternatives currently available on the UK market. Wool duvets provide 30% better insulation than feather-and-down duvets, 25% better insulation that synthetic duvets, and 17% better insulation than down duvets. What other organisations are you aligned to? Alongside the IWTO, I’m also involved with Campaign for Wool which works to promote the amazing qualities of wool, especially during Wool Month in October. For me, both these affiliations are simply about converting people across the world to buy wool rather than just growing the Woolroom brand. If I can gain knowledge in the process, then that’s a bonus. How does Wool ID, your product traceability programme, work? Is it different to those used elsewhere in the industry? Nobody else in the wool industry does what Woolroom does. Every product we sell has a lot number attached, so consumers can search this through a page on the Woolroom website and see the farm, location and producer behind it. Others may have traceable wool, but they lack the ability to communicate and showcase 8
BEDBUYER
“88% of consumers say that natural materials are important to them is independently audited, giving customers the assurance that their products meet the strictest animal welfare standards in the world – something that is unique to Woolroom. How much does Wool ID and Woolroom’s focus on provenance and ethical sourcing resonate with those who shop with you? According to our latest customer survey results, carried out with roughly 500 respondents in June 2026, 88% said natural materials were extremely or very important to them, with 20% choosing wool bedding due to the use of British wool. I think regardless of whether they come to us with a level of knowledge or not, shoppers are surprised at the detail we are able to provide through our Wool ID programme. Education is key to what we do and all of that can happen right on our site. Are you critical of any particular approaches across the wider sector? I’m critical of those who talk about where their wool comes from but can’t back it up. I welcome healthy competition, especially when it raises standards across the wool industry, but you need to be able to substantiate what you tell customers. What’s the current scope of your export activities, and what’s next on that agenda? We’re proud to have won our second King’s Award for Enterprise in the International Trade category for 2026 earlier this year. Currently, 62% of our product is exported, with the biggest markets being the US and Canada and the smallest, Iceland. We also have a growing business in China. What’s next? We’re hoping that 2027 sees us branch into the EU.
that traceability the way we do. Why are transparency and traceability so important in the bedding industry? It’s a need ultimately driven by consumers. Knowing where a product comes from
makes them feel good about their purchase, so traceability is the ultimate solution. At Woolroom, we are only able to purchase wool from about 60% of UK farms, as we select our wool from Farm Assured businesses in the UK. Each of the farms we source from
9
Is there anything else in your pipeline? Our main focus currently is ensuring we are achieving best practice in ecommerce and optimising customer experience. Part of this will be logistics and distribution focused, extending the next-day delivery cut-off and enabling weekend deliveries. www.thewoolroom.com
BEDBUYER
Bringing the Hypnos story to life Luxury British bedmaker Hypnos has invested in its independent retail partners with presence, products and supporting collateral, reasoning that creating a distinctive brand journey and retail experience for consumers has never been more important – and for heritage brands, meaningfully communicating provenance, values and craftsmanship must go hand in hand with creating an environment that inspires and engages …
Designed around independent retailers While creating a recognisable Hypnos experience was important, the approach was never intended to be uniform. Hypnos works with retailers ranging from large destination showrooms to more intimate high-street stores, so the new design system adapts to each location’s character and practical requirements. As David Baldry, group MD at Hypnos, explains: “Independent retailers are central to Hypnos and to how customers experience our brand. Every retail environment is different, so it was important that we created something flexible rather than a one-size-fits-all approach. “Our partners invest their space, expertise
Hypnos’ in-store presence may vary by location, but it has been designed to impress at every touchpoint
A family-owned British business with over 120 years of bedmaking experience and a legacy of comfort with integrity provides a rich story to tell – in digital spaces and in stores. Hypnos has committed significant investment in its retail presence, bringing its story to life through flexible store design, new PoS materials and assets for retail partners. At the heart of the brand is a simple ambition – to inspire health-, lifestyle- and designconscious consumers to create their own sleep sanctuary, with their wellbeing and that of the planet in mind.
and customer relationships in Hypnos, and we want to support that with the products, tools, training and brand experience that help tell our story with confidence.” The result is an approach that Hypnos says enables it to create a clear and consistent presence, without losing the individuality
“These additions create a complete sleep sanctuary that is one of the independent sector’s greatest strengths. Bringing craftsmanship to the surface A Hypnos hand-crafted mattress holds many stories beyond comfort, from the provenance of its materials to the traditional skills and attention to detail involved in its making. Yet much of this is not visible in the finished product. The new concept brings these details to the fore, helping retail teams showcase the materials, people and craftsmanship behind each bed. This extends to the visual identity, pairing Hypnos’ signature navy with brushed gold and creamy white, alongside imagery celebrating British craftsmanship and bedmaking details. The classic Hypnos ‘God of Sleep’ signature from 1904 has also been revived and celebrated. Building on over 120 years of bedmaking The retail programme forms part of a broader period of investment from Hypnos, including in
10
BEDBUYER its people, infrastructure, products, partnerships and brand. Consumer research undertaken with specialist research and design agencies explored what luxury and handcraftsmanship mean to today’s Hypnos customer. It strengthened the importance of qualities long associated with the brand, including British handcraftsmanship, durability, high ethical standards and natural materials. The reappointment by King Charles III of Hypnos for Beds, Mattresses and Upholstery provided a further opportunity to consider how its Royal Warrant and wider identity should be presented for the future. Heritage may play an important role, but the intention is not to look backwards. The return of the ‘God of Sleep’ signature takes something distinctive from the Hypnos archive and gives it renewed relevance, creating a familiar thread between the company’s history and its future direction. One story, online and in-store The refreshed identity extends beyond the physical store, with Hypnos approaching its digital and retail environments as connected parts of the same customer journey. Online, there is room to explore its history and the bedmaking process in greater depth. In-store, those stories need to work more immediately and complement the personal conversation between the consultant and the customer. Evolving the complete sleep sanctuary Innovation, for Hypnos, is not about change for change’s sake, says the bedmaker – it has to enhance comfort, quality, design or the overall ownership experience while remaining true to the brand’s principles. Hypnos has introduced high-quality upholstery fabrics, working with a specialist to perfect its choices, alongside greater attention to details such as legs and feet and soft-close solid oak dovetailed drawers. It says that, together, these individual elements enhance how a handcrafted luxury bed looks, feels and performs. Hypnos’ Tailored Sleep collection of wholly British-made wool bedding includes duvets, pillows and protectors with RWS-certified, traceable wool, grown and processed in the UK. This enables the brand to look beyond the mattress and bed to the complete sleep experience, with wellbeing and the planet in mind, says Hypnos: “Together, these additions create a complete sleep sanctuary – a space shaped around comfort, personal style and wellbeing, with consideration for the planet.” Supporting the retail conversation Alongside displays and products, Hypnos has
“The products, tools, training and brand experience that help tell our story with confidence developed practical tools to make product information easier for customers to grasp. New swatch books and sample boxes offer an opportunity to see and feel different materials, while pillowcases feature tags that identify choices within the bedding collection. New footmats use simple icons to reveal what sits inside a mattress and introduce its construction. Rather than simply providing retail teams with more information, the emphasis is on making the right details accessible at the moment they are most useful – when a consultant is helping
a customer understand the choices available and selecting the right bed for them. “More than 120 years after Hypnos began making beds in Buckinghamshire, the opportunity is not simply to celebrate that history, but to build on it, translating the principles of British bedmaking into an experience that expresses how people want to sleep, live and create their homes today,” the bedmaker concludes. www.hypnosbeds.com
FIND HYPNOS BEDS ON STAND B40 AT THIS YEAR’S BED SHOW 11
VISIT OUR STA ND AT T H E NB F B E D SH OW 2 2 /2 3 SE PT 2 0 2 6 Net zero committed | Inspired by Nature | 100% Recyclable | hypnosbeds.com
BEDBUYER
etting Personal...
MATT RANDLE
Matt’s bed retail journey started in 2010, when he landed a part-time sales role at Dreamland Bedding Centre, in Brierley Hill near Dudley. He was promoted to GM four years ago – a journey which he says has given him “a comprehensive understanding of retail operations, customer experience and commercial strategy”. Today, he leads Dreamland with a focus on sustainable growth, team development, and long-term value creation for the 50-year-old business and the communities it serves …
How might a child describe what you do? My three-year-old daughter believes I go to work to “earn pennies by sleeping on beds”, which, in fairness, is a charmingly simplified interpretation of the mattress industry. At its core, though, it reflects something quite accurate – helping people improve their quality of life through better sleep.
What’s your biggest long-term challenge? The easy answer would be to point to the ongoing race to the bottom that the internet can encourage, with some retailes competing aggressively on price at the expense of quality and service. However, that is not where we position ourselves. We don’t seek to compete purely on price – instead, we differentiate ourselves through the strength of our brand, the quality of our offering, and the level of service we provide to our customers. The more meaningful long-term challenge is sustaining personal and organisational momentum. I am naturally driven and thrive on progress, so maintaining that sense of purpose, particularly during periods of operational steadiness, is important. Strategically, I’m deeply focused on community integration – strengthening local economic ecosystems, fostering partnerships across the borough, and supporting access to opportunity, particularly in education. Since becoming a parent, that commitment has sharpened: I want to ensure the next generation has access to the same, if not better, opportunities. If you had 10 times your current working budget, what would you spend it on? Interestingly, I don’t believe scale of budget is the primary constraint to progress. At Dreamland, we’ve prioritised financial resilience and disciplined reinvestment. Additional capital would accelerate initiatives, particularly in sustainability, colleague development, and community programmes – but meaningful impact is ultimately driven by clarity of purpose and execution, not just expenditure. How might your autobiography be titled? Might as Well Have a Go. I’ve always taken an open, opportunity-led approach, leaning into challenges, even without perfect certainty. That mindset has consistently opened doors, often leading to outcomes and opportunities that 14
BEDBUYER couldn’t have been predicted at the outset. What does ‘work/life balance’ mean to you? I see it less as a balance, and more as an integration. When you genuinely enjoy what you do, the distinction between ‘work’ and ‘life’ becomes less rigid. Many of the initiatives I’m involved in outside of core hours, particularly those linked to community, education and sustainability, are both professionally aligned and personally fulfilling. That said, I’m mindful that this approach can tip too far. There have certainly been periods where I’ve taken on too much, effectively spinning too many plates at once. During those times, trusted colleagues, many of whom I consider friends, have been quick to remind me to slow down and recalibrate. I’m deeply passionate about contributing to and improving the local area as a place to operate within, which naturally draws me into additional commitments. However, I’ve come to appreciate the importance of being intentional with my time, creating space to step back, reset, and remain present outside of work. For me, it’s about establishing a sustainable rhythm, rather than striving for a perfectly divided balance. Who’s been your most influential mentor? I’ve been fortunate to work alongside [Dreamland’s owner] Mike Brown, who has been an invaluable sounding board. Rather than traditional mentorship, his support has enabled me to think independently and shape my own leadership style. In turn, I now prioritise mentoring others, particularly younger colleagues, to help them navigate their own paths. Equally influential has been watching leaders like Steve Pickering [Sussex Beds] and Steve Adams [MattressOnline] operate. Seeing how they approach decision making, manage complexity, and balance commercial performance with people-focused leadership has been genuinely insightful. What stands out is not just what they do, but how they do it, the consistency, and the ability to translate strategy into meaningful action on the ground. What advice would you give your younger self? Don’t overthink the small things. Earlier in my career, I focused heavily on detail to the point of unnecessary stress. I’ve since learned to focus on the bigger picture, trust others, and delegate effectively. Not everything needs to be done exactly as you would do it to be successful. What’s been your best day in business? From a commercial perspective, reopening
after the Covid-19 pandemic was exceptional. However, more meaningful moments come from community impact, such as hosting a live concert in-store, welcoming new audiences, and creating inclusive experiences, particularly for neurodiverse individuals. Seeing the space used in new, socially valuable ways was incredibly rewarding. What’s the biggest myth about our industry? That retail is a dead-end career. In reality, it offers a wide range of diverse and oftenoverlooked pathways, from operations and leadership to supply chain, sustainability, and digital transformation. It’s an industry that can develop both commercial and interpersonal skills at a very high level, often at pace. There’s also a strong sense of progression for those willing to engage with it fully. The longevity and loyalty seen across the sector are a testament to the opportunities it provides, as well as the sense of fulfilment and purpose many people find within it. What should our industry stop or start doing? It’s not my place to prescribe what others in the industry should or shouldn’t be doing. One of the sector’s greatest strengths is its diversity of thought, operating models, and priorities. That variation is what creates differentiation between independents and nationals, premium and value-led propositions, and more traditional versus progressive approaches. Rather than uniformity, the industry benefits from that plurality. Different strategies resonate with different customers, and that’s what keeps the market dynamic, resilient and competitive. That said, one mindset I do think we would benefit from moving away from is a tendency to be overly reactive, particularly when trading conditions are challenging. It’s easy to attribute performance solely to external factors, but sustainable growth rarely comes without proactive effort. Markets fluctuate, but there is almost always scope to innovate, refine, and re-engage. A more solutions-focused, self-reflective approach, rather than passive frustration, would serve the industry well. Where do you see the industry going? The industry will continue to evolve in cycles, influenced by macroeconomic pressures, technological innovation and shifting consumer expectations. Periods of growth and contraction will likely become more pronounced, requiring businesses to be increasingly agile and resilient in how they operate and invest. Digital channels will remain central, but their role will extend far beyond simple transactions.
15
They will increasingly serve as the primary touchpoint for discovery, research, and personalised engagement. Advances in data analytics, AI and automation will allow businesses to better understand customer behaviour, anticipate demand, and deliver more tailored experiences at scale. However, this also raises the bar for execution – consumers now expect seamless, intuitive and consistent interactions across every digital platform. At the same time, physical retail will continue to play a critical role, but its purpose will evolve. Stores will need to justify their existence not just as points of sale, but as destinations that offer meaningful, memorable experiences, whether through service, brand storytelling or community engagement. The integration of digital and physical environments will become increasingly important, with omnichannel models becoming the norm rather than a differentiator. A major shift compared to a decade ago is the rise of sustainability as a core consumer priority. Ten years ago, it was often a secondary consideration or a niche concern – today, it is front of mind for a growing proportion of consumers. Shoppers are more informed and more selective, actively seeking out brands that align with their values around environmental impact, ethical sourcing and transparency. This is something we actively reference when talking about brands such as Harrison Spinks, where sustainability is not just a marketing message but a core part of the product and supply chain. Using examples like this helps demonstrate how sustainability can move beyond theory into a tangible differentiator that resonates with customers. This shift is not just influencing purchasing decisions but also shaping brand loyalty and perception. As a result, sustainability will move from being a competitive advantage to a baseline expectation. Businesses will face increasing pressure, from both consumers and regulators, to demonstrate credible, measurable progress rather than broad commitments. Those that fail to do so risk losing relevance, while those that embed sustainability authentically into their operating models will be better positioned to build long-term trust. Ultimately, the businesses that succeed will be those that can operate fluidly across channels, use data intelligently without losing the human element, and adapt quickly to changing conditions while maintaining a clear, authentic brand identity that resonates with increasingly value-driven consumers. www.dreamlandbedding.co.uk
BEDBUYER
Harrison Spinks reframes the art of luxury bedmaking For more than 185 years, Harrison Spinks has been redefining luxury bedmaking through a unique combination of British craftsmanship, innovation, responsible sourcing and the use of homegrown natural materials
Acorn, from Harrison Spinks’ Wildwood Collection
Somnus’ long-standing heritage since 1840,” the company says. Additionally, a refreshed brand design and colour palette have been created to complement the relaunch, this refined identity further elevating Somnus’ position as Harrison Spinks’ flagship luxury collection. NBF visitors will also be able to explore the new Wildwood Collection, designed to provide an accessible introduction to Harrison Spinks’ handcrafted mattresses while retaining the quality and comfort synonymous with the brand. Inspired by the tranquillity of woodland, the collection brings together wool-rich woven mattress fabrics, breathable natural fillings and advanced spring systems to create comfort and targeted support. Crafted using traceable British wool, breathable cotton and – in selected models – homegrown hemp and flax, each mattress showcases the natural materials and expert craftsmanship that underpin every
Wensleydale wool from sheep reared on Harrison Spinks’ farm
At this year’s Bed Show, the award-winning bedmaker will showcase a strong portfolio of handcrafted mattresses, led by the highly anticipated NBF debut of its newly-relaunched Somnus collection, alongside the recently introduced Wildwood Collection and a selection of signature Harrison Spinks models. Taking centre stage on the stand will be the Somnus range, making its first appearance at the show. Representing the pinnacle of Harrison Spinks’ luxury offering, the collection has been reimagined to deliver an “uncompromising” sleep experience, combining natural materials with award-winning British craftsmanship and industry-leading spring technology. Every Somnus mattress is handcrafted using a blend of premium natural fillings including Traceable British Wool, homegrown hemp and flax, alongside fibres such as British horsehair, cashmere and Wensleydale wool. It even features wool sourced from the company’s own 300-acre North Yorkshire farm. The collection also offers the crafted WoolKind mattress fabric. Finished using Harrison Spinks’ new advanced technology, it has an exceptionally smooth, silky surface and an elevated finish that complements the luxury of each mattress, says the bedmaker. Beneath these comfort layers lies Harrison Spinks’ advanced glue-free spring technology, including hand-sewn Calico springs, delivering responsive support, pressure relief and breathability. “Beautifully finished with meticulous attention to detail, the heritage collection embodies timeless British luxury while reflecting the innovation and sustainability that have defined
Harrison Spinks product. Crucially, the company says, Harrison Spinks is the only UK bedmaker to weave its own mattress fabrics in-house, and finishes every Wildwood mattress in a wool-rich woven fabric that is naturally fire-resistant and free from FR chemical treatments, creating a breathable and naturally comfortable sleep surface. Alongside its latest collections, Harrison Spinks will showcase a range of new trend-led headboard styles and premium fabrics. And all upholstery fabrics on display at this year’s show will be free from FR chemical treatments. Building on its long-standing commitment to natural luxury, Harrison Spinks stresses that its WoolKind mattress fabric is FR chemical-free and woven in-house on state-of-the-art looms. Together, these fabrics enable the bedmaker to offer a complete bed solution free from added FR chemical treatments, supporting a more natural approach to healthy sleep. Show visitors can also find out more about the company’s new website, designed to further support retail partners and consumers, while learning how Harrison Spinks continues to combine responsible British manufacturing with market-leading product innovation. “From the accessible craftsmanship of the Wildwood Collection to the uncompromising luxury of the newly relaunched Somnus range, Harrison Spinks’ stand will celebrate the very best of British bedmaking,” the bedmaker concludes. www.harrisonspinks.co.uk
FIND HARRISON SPINKS ON STAND E10 AT THIS YEAR’S BED SHOW 16
Join us at the NBF Bed Show! We’re looking forward to seeing you at the NBF Bed Show, where we’ll be unveiling our stunning new luxury Somnus Collection, introducing the latest Wildwood Collection, and revealing our new innovative mattress tick Wool Kind™. Be among the first to experience our latest innovations and discover what’s next from Harrison Spinks. We look forward to seeing you on Stand E10.
ARDS FOR E AW N ’S
EN
TA
IN
M
SUS
T
RISE RP TE
THE K IN G
HARRISONSPINKS.CO.UK
P A B 2024 O LE DEVEL
BEDBUYER
The Bed Show beckons The UK bed industry’s biggest event is back this month, with world-class exhibitors ready to showcase their latest designs, technologies and services …
Organised by the award-winning National Bed Federation (NBF), which was crowned Best Trade Association in this year’s Furniture News Readers’ Choice Awards, the Bed Show returns to the Telford International Centre on 22nd-23rd September. Visitors return year after year to meet with their peers and engage with the unique, vibrant blend of British and Irish bed manufacturers and their suppliers. From headboards to convertibles, pockets to foam, high-end to budget, there are products for every sector of the market, and all of them are produced by members of the NBF. Across three halls, visitors can expect to see the likes of Dura Beds, GNG Group, Harrison Spinks, Highgrove, Sealy UK, Shire Beds and
and gather fresh ideas for our stores.” The much-anticipated gala dinner and 2026 NBF Bed Industry Awards ceremony takes place on 22nd September, and will be hosted by UK broadcaster, Clare Balding. The eight awards, sponsored by Adjust-A-Bed, will celebrate outstanding businesses across supplying, manufacturing and retail over the past 12 months. Guests are invited to mingle beforehand during the drinks reception (sponsored by Dura Beds), before a formal three-course sit-down dinner. Guests will hear first who will be crowned the 2026 cream of the crop, before celebrating on the dance floor with a live band, Eddie & The Murphys, sponsored by Hypnos. Visitors can enjoy free entry, parking and Wi-Fi. Complimentary refreshment vouchers are available to collect from the NBF stand, courtesy of Harrison Spinks, Sealy UK and Silentnight, which have sponsored the three on-site cafes, and a free visitor bag provided by Sealy UK is available by the hall entrance. Plus, NBF Retail Champions that signed up for the scheme’s year-round enhanced benefits package will enjoy special VIP treatment. As the organiser counts down to the UK bed industry’s key event, it encourages attendees to finalise their travel plans, double-check their accommodation details and beat the queues on the day by registering now via the Bed Show website, where further information about the exhibition is also available.
Silentnight, plus many smaller specialist brands. The dedicated Supplier Zone in Hall 2 will highlight top components, fillings and service providers. From AW Hainsworth, CPS Group and Enkev UK to John Cotton Nonwovens, Vita and Wolf Components, these businesses will all be offering premium materials and innovative solutions, which will be making their way into the new bed products being shown this year and in the future. This ‘show within a show’ should be the first port of call for all purchasing managers working for bed manufacturers and those who run mattress production units, says the NBF. Retailer Linthorpe Beds described the 2025 show as: “Perfectly aligned with our core market, and showcases the very best in mattresses and bedroom furniture. With so many leading manufacturers under one roof, it gave us the opportunity to see the latest innovations, compare ranges
www.bedshow.co.uk
18
BEDBUYER
OPENING HOURS: Tuesday 22nd September: 9am-5.30pm Wednesday 23rd September: 9am-4pm Gala dinner and awards ceremony (22nd September): Drinks reception from 6.30pm, dinner and awards from 7.30pm.
19
BEDBUYER
EXHIBITORS
GUESTS
Adjust-A-Bed....................................................................E30
FISP (Furniture Industry
Breasley (Uno, Salus, Breasley)..................................C40
Sustainability Programme)..........................................D52
Burgess Bedding.............................................................F5
Furniture Sales Solutions.............................................D55
Carpenter/Sleepbetter..................................................E25
Mattressgard....................................................................D60
Deepsleep/Espoir Beds...............................................G7
Purecare.............................................................................E65
Deluxe Beds (Modern Living, Pennine,
Comfort Number.............................................................E40
Kaye & Stewart, Hamilton James)..............................D20 Dura Beds (Dura Beds, Higgy’s).................................G10/G20 Duvalay/Raskelf...............................................................F20 Enchanted House...........................................................D10 GNG Group (Komfi)........................................................C30 Harrison Spinks...............................................................E10 Harrison Spinks (G Plan Sleep, Herdy Sleep)........E20
Ordorite..............................................................................E90 RetailSystem.....................................................................D95 SATRA Technology.........................................................E50 Wiemann............................................................................G5 Zarach.................................................................................E100 Correct as of 13th August
Healthbeds (Smeaton Brothers, Healthbeds Inmotion).............F50 Highgrove Beds...............................................................G40 Hypnos Beds....................................................................B40 Kayflex (Kayflex, Sopor).................................................F30
B40
Kaymed/Kayfoam............................................................D40
C50 HYPNOS BEDS
Kyoto....................................................................................D30
SLEEPEEZEE
Millbrook............................................................................B30 Nectar Sleep.....................................................................A10
C40
B30
Relyon – Dunlopillo.........................................................B20 Sealy (Sealy Posturepedic)..........................................B10/C20
MILLBROOK BEDS
Siesta Bed/Softheads
BREASLEY
(Siesta Beds, Mulliners Beds, Restology)................F10 Shakespeare Beds/Kozee Sleep (Kozee Sleep, Dorlux, Shakespeare Beds)..............G30 Shire Beds.........................................................................F40 Silentnight (Silentnight, Just Sleep)..........................G50 Sleepeezee.......................................................................C50
A20
B20
SWEET DREAMS
C30 RELYON BEDS
GNG GROUP/KOMFI
Sweet Dreams..................................................................A20
SUPPLIERS AW Hainsworth................................................................E85 CPS Group.........................................................................E75 Enkev UK............................................................................E70
C20
B10
A10
SEALY UK
SEALY UK NECTAR SLEEP
Handy..................................................................................D70 HS Products/Spinks......................................................E80 John Cotton Nonwovens...............................................D100 Maes Mattress Ticking.................................................D80 The Vita Group.................................................................E105
VIP AREA
B5
Wolf Components...........................................................D90 WE Rawson.......................................................................D85
VISITOR ENTRANCE
20
NBF
HALL 3 CAFÉ LIGHT REFRESHMENTS
BEDBUYER
HALL 1 MAIN CAFÉ HOT FOOD AND ALL DIETARY REQUIREMENTS
F50
G50
HEALTHBEDS
D95
D100
RETAIL SYSTEM
JOHN COTTON NONWOVENS
THE VITA GROUP
D90
F40
E80
WOLF COMPONENTS
D70 HANDY
D80
MAES DYEING AND FINISHING
D60 MATTRESSGARD
D55 D52
FISP
FSS
D50
FIESTA
D40
SHIRE BEDS
CPS PRINT
ZARACH
E85
E70
AW HAINSWORTH
ENKEV UK
E40
HIGHGROVE BEDS
E100
E75
RAWSONS FILLINGS
G40
SPINKS
HALL 2 CAFÉ LIGHT REFRESHMENTS
D85
SILENTNIGHT
E105
F30
E90
G30
ORDORITE KAYFLEX
SHAKESPEARE BEDS
E65
E50
PURE CARE
COMFORT SATRA NUMBER
F20
G20 DUVALAY
E30
DURA BEDS
ADJUST-A-BED
KAYMED
F10 D30
D20
KYOTO FUTONS
E25
E20 HERDY G PLAN SLEEP
DELUXE BEDS
G10 SIESTA BEDS
CARPENTER
SEATING AREA
DURA BEDS
G7 DUVET FITTING CHALLENGE
DEEPSLEEP BEDS/ ESPOIR BEDS
E10
D10 ENCHANTED HOUSE
G5
F5
HARRISON SPINKS
BURGESS BEDDING COMPANY
21
WIEMANN
BEDBUYER
Sealy builds on its proven formula Bed Buyer cover star Sealy is set to reveal three brand-new product collections at this year’s Bed Show. “Setting a benchmark for the industry”, a total of 18 new models will be showcased at the event, each of them new for 2026, and all designed and developed with one clear premise – delivering proven sleep quality that retailers can sell with confidence …
22
BEDBUYER
Pressure mapping in Sealy’s state-of-the-art R&D facility
Sealy UK’s sales director, David Johnstone
“Setting a benchmark for the industry
Built around Sealy’s unique technologies, these new collections deliver a compelling proposition, offering high-performance products at a wide range of price points. They combine an appealing balance of proven technology, advanced comfort and long-term performance reliability, all backed by the heritage and expertise of the world’s “number one” sleep brand.
Consistent with the Sealy pedigree, each range boasts a proprietary spring geometry. New product development from the brand is informed by scientific research from both the Orthopaedic Advisory Board and Sealy’s own advanced R&D facility – key ingredient of its continuous innovation programme, and something the company remains focused upon. In a market that has seen some challenging trading conditions this year, Sealy looks set to generate consumer interest and stimulate appeal through meaningful innovation. What’s in store? At the helm of Sealy’s new collections sits a brand-new Sealy Posturepedic range that introduces the next innovation in coil technology from the company. The result of seven years of R&D, it brings a new level of engineering and performance into the category, says Sealy. This is accompanied by further
enhancements to the core Sealy Posturepedic ranges, with a new direction for this bestselling range that the bedmaker says has grown exponentially since its launch in 2021. The Sealy Select range will also be on display. Launched this March, it has already been marked by the industry as a smart addition to the line-up, says Sealy, presenting a commercially viable range while providing all of the build quality and performance longevity customers have come to expect from the brand. Sales director David Johnstone says: “We are extremely excited about these new collections. They are exceptionally designed, with careful attention to every detail. It is our unique coil systems and premium quality that have fuelled our growth in recent years, and we will continue to build on this success. “Setting ourselves apart with meaningful product innovation not only enables us to further build the brand but also brings opportunities to our retail partners by providing them with innovative products for their consumers. The future looks promising for Sealy, and our partners.” To see the exclusive reveal, and to find out how the Sealy Collections can drive performance on the shop floor, visit the Bed Show this month. www.sealy.co.uk
FIND SEALY UK ON STANDS B20/C10 AT THIS YEAR’S BED SHOW 23
BEDBUYER
Sleepeezee's famous five Premium sleep brand Sleepeezee says it is set to make a stand-out appearance at the Bed Show this month, with the unveiling of five new collections … Mayfair 4700
Sleepeezee says each new range “blends elevated style with uncompromising comfort that represents the brand’s dedication to exceptional craftsmanship, innovation and luxurious comfort”. A newly refreshed Ortho range will feature, with enhanced spring counts and firmer support for customers, priced at Sleepeezee’s entry point, offering “exceptional value for money without compromising on quality”, says the bedmaker. Next is a new memory collection featuring Serene foam, designed to offer a more sumptuous comfort. “Serene foam has the soft, cloud-like feel of memory foam but provides better airflow thanks to its microscopic air capsules throughout its design, helping to combat overheating,” the company explains. “Serene is not affected by heat unlike traditional memory foam, so offers a more consistent overall performance and immediately responds to your body shape as you sleep for enhanced comfort.” Another new launch at the Bed Show is Tranquil Luxury. This range features responsive layers of latex and is finished with an internal tufted construction providing a smooth and soft sleep surface. The internal tufts help keep all of the comfort layers in place, meaning no glue has to be used, helping ensure the mattress can easily be broken down and recycled at the end of its life. Alongside these stand-out new launches will be two new e-tail specific ranges, to help broaden Sleepeezee’s e-tail partners offerings,
“Exceptional craftsmanship, innovation and luxurious comfort as well as new headboards that will offer more design choice for consumers. “Sleepeezee remains committed to delivering innovative, high-quality sleep solutions that meet the evolving needs of our customers,” the manufacturer concludes. “Visit stand C50 to be the first to experience these new collections.” www.sleepeezee.com
FIND SLEEPEEZEE ON STAND C50 AT THIS YEAR’S BED SHOW 24
BEDBUYER
Selling sleep (not just beds) It may be a crowded and ever-changing market, but there are still plenty of opportunities for good bed retailers to stand out, explains leading retail strategist and author, Clare Bailey …
By Clare Bailey
decision. That confidence does not come from being presented with yet another wall of specifications. It comes from dealing with someone who can interpret those details, understand the customer’s circumstances and help them make sense of the options. Product knowledge remains essential, of course, but the best salespeople in this category have always been part consultant, part detective and part problem-solver. Over the years, I have watched the strongest salespeople ask questions that appear simple, but which reveal almost everything they need to know. How does the customer sleep? Do they wake with aches and pains? Do they share the bed with a partner who has completely different preferences? Do they sleep hot, struggle to get comfortable or find it difficult to get in and out of bed?
The best questions are often worth far more than the most polished sales pitch – because they show the customer that the recommendation is being made for them, not simply to them. When customers feel listened to, they feel reassured, and that reassurance builds trust. In today’s retail environment, trust is worth more than almost any promotion. It gives the customer a reason to stop comparing endless options and feel confident enough to make a decision. Nailing the follow-up Of course, that trust cannot disappear the moment the order is placed. Online retailers have changed customer expectations around trial periods, returns and guarantees, reducing much of the perceived risk involved in buying a bed remotely.
Opportunities knock for the experts Not so long ago, the journey was relatively straightforward. You visited a local bed specialist, tried a selection of mattresses, listened to some expert advice and made your decision. Today, a customer can order a mattress online in minutes, have it delivered in a box the following day and sleep on it for 100 nights before deciding whether to keep it. They can buy from household names such as Emma and Simba, or even order the same mattress they slept on during a weekend at a Premier Inn. For the traditional retailer, it would be easy to look at that changing landscape and see only a threat. I see a sizeable opportunity, because the more crowded and confusing the market becomes, the more valuable genuine expertise becomes. Customers are not simply looking for somewhere to buy a bed. They are looking for confidence that they are making the right
Image courtesy Shutterstock/ZoranOrcik
There are some furniture purchases we make on impulse. A new cushion. A lamp. Perhaps even a sofa, if we fall in love with it quickly enough. But a bed should rarely be one of them. We spend around a third of our lives in bed, and the quality of that time affects our health, wellbeing and how we feel every day. It is also one of the few pieces of furniture most customers expect to live with for close to a decade. But while there is more choice than ever before for the prospective bed buyer, there is also the potential for more confusion, too.
“Customers may forget the precise spring count or technical specs of the mattress they bought, but they will remember how the business they bought it from made them feel 26
BEDBUYER
Keeping the conversation going The relationship should not necessarily end there, either. One of the greatest missed opportunities in this category is that, once a bed has been delivered, the conversation often goes quiet for eight or 10 years until the customer is ready to replace it. A simple follow-up a couple of weeks later to check that everything is as expected can be enormously reassuring. Further down the line, retailers can share advice on rotating or caring for the mattress, choosing the right duvet tog as the seasons change, or finding pillows that provide better support. These initiatives do not need to feel like hard sales campaigns. They are helpful, relevant conversations that extend the retailer’s service beyond the transaction. Ironically, helpful conversations often lead to sales anyway. Mattress protectors, pillows,
Image courtesy Shutterstock/Hryshchyshen Serhii
Independent retailers do not necessarily need to match every offer, but they do need to address the question sitting quietly in the customer’s mind – what happens if I get this wrong? A clear comfort guarantee, a straightforward exchange policy, or simply taking the time to explain what happens after delivery can remove more anxiety than another percentage point off the price. Customers want to know they will not be abandoned if the bed feels different after several nights at home than it did during a short showroom trial. Then comes the part of the customer journey that is so often underestimated – delivery. Years ago, Mike Clare, the founder of Dreams, shared a story that has stayed with me ever since. His delivery teams carried Dreams-branded slippers in their vans and changed out of their outdoor shoes before entering a customer’s home. It was not a costly initiative, nor was it particularly revolutionary, but it made an impression. It showed respect for the customer’s home and reinforced the sense of care that had been created throughout the buying experience. It was also a useful reminder that customers may forget the precise spring count or technical specification of the mattress they bought, but they will remember how the business made them feel. Retail is full of moments like that. Offering to assemble the bed, removing the packaging, taking away the old mattress where possible and leaving the room clean and ready to use can transform delivery from a logistical necessity into part of the experience. These details may appear small when viewed individually, but together they shape whether the customer describes the service as adequate or exceptional.
“The more crowded and confusing the market becomes, the more valuable genuine expertise becomes bedding, throws and bedroom accessories become natural recommendations because the retailer has already earned the customer’s trust. More importantly, the retailer’s business remains front of the customer’s mind. Capturing customer details (with the appropriate permissions) allows retailers to support customers throughout the life of the purchase. By the time that customer is ready for a replacement, the retailer is no longer simply one of several businesses selling beds – it is the business that advised them well, delivered with care and continued to look after them. That, surely, is where specialist retailers retain their greatest advantage. The largest online brands can spend millions on advertising, technology and logistics, but they cannot always replicate genuine human expertise or the confidence that comes from
27
dealing with someone who understands the customer’s individual needs. Getting personal Beds are deeply personal purchases. They deserve more than a quick transaction and a discount code. When retailers focus on helping people sleep better, rather than simply moving another product from the showroom floor, price becomes just one part of the conversation. In a market where almost anyone can sell a mattress, the greatest competitive advantage may not be the bed at all. It may be the expertise, reassurance and experience wrapped around it. Subscribe to Clare’s Retail Reckoning podcast at https://bit.ly/3MEqSXR. www.retailchampion.co.uk
BEDBUYER
The complete sleep opportunity The conversation around sleep has changed significantly, and that creates a retail opportunity, explains sleep wellness specialist, Purecare … “Consumers are no longer thinking only about the mattress beneath them, but increasingly about the wider environment that supports better rest, from the pillow beneath their head to temperature, hygiene and mattress protection – and for retailers, that creates an important opportunity,” Purecare explains. “A mattress purchase may begin the conversation, but it does not necessarily complete the sleep solution. The right pillow can influence support and comfort, while effective mattress protection can contribute to a cleaner and healthier sleep environment. Understanding these wider needs allows retailers to provide more meaningful advice while developing valuable additional categories within the business.” Purecare says this broader approach to sleep wellness continues to shape its strategy, and will be a key focus when the company exhibits at the Bed Show this month. Retailers visiting the show will be able to see Purecare’s latest sleep wellness collections, discuss sales strategies and explore practical in-store options designed to help improve category performance. The focus will be not simply on displaying products, but on helping retailers understand how pillows, protection and education can work together as part of a more complete customer proposition. “One of the most significant developments during 2026 has been the successful
“Better sleep rarely comes from one product in isolation introduction of the expanded Norfolk Feather pillow programme,” Purecare continues. “Combining decades of bedding expertise with Purecare’s focus on sleep wellness, the collection has considerably broadened the choice available to retailers and consumers. “The range includes traditional feather-anddown constructions alongside the Wool Lux collection, offering the natural temperatureregulating qualities associated with wool. Fusion Fibre provides another alternative, using dualcore hollow fibre technology designed to deliver lasting comfort and durability, while air chambers within the fibre help reduce heat build-up.” These collections sit alongside Purecare’s established Wave, Nano and Groove pillows, giving retailers the ability to offer solutions across different sleeping preferences, comfort requirements and price points. And importantly, Purecare adds, the opportunity extends beyond simply displaying more pillows: “Pillow choice is highly personal. Sleeping position, preferred feel, temperature and support requirements can all influence the right recommendation. Purecare’s retailer training is therefore designed to help sales teams ask better questions, make confident recommendations and make the category easier for customers to understand.” Mattress protection represents another important part of the complete sleep conversation. Purecare’s OmniGuard Protection Range received Good Housekeeping Approved 2026 recognition for Allergy Protection,
providing further independent recognition for a category increasingly connected with sleep hygiene and wellbeing. “A quality protector helps safeguard the mattress from moisture, allergens and everyday use while maintaining the comfort and breathability of the sleep surface,” Purecare explains. “For retailers, it also represents a natural addition to the mattress purchase when the benefits are explained clearly. “Bringing these categories together creates a much broader retail proposition. Rather than viewing pillows and protection as accessories added at the end of a sale, they can become part of the initial conversation about how the customer sleeps, the challenges they experience and what could improve their overall sleep environment. “At the NBF Bed Show, Purecare will bring this strategy together in one place, giving retailers the opportunity to experience the products, discuss training, explore in-store presentation options and speak directly with the team about ways to strengthen attachment rates and category sales. “For Purecare, better sleep rarely comes from one product in isolation. By bringing together the right support, protection, temperature management and education, retailers can create more complete solutions for their customers while unlocking greater value from every sleep conversation.” www.purecare.com
FIND PURECARE ON STAND E65 AT THIS YEAR’S BED SHOW 28
I.
- ,.
-
- Waterproof & Stain Resistant - Breathable Fabric For Comfort - Allergen Protection - Premium Quality Material - Advanced Display Stands - Wellness Reward Programmes - Experts In Growing Profit & Sales - Contact Us Now To Become A Partner
Contact: sales@purecarehome.co.uk Visit: www.purecare.com
BEDBUYER
Built for what's next For Highgrove Beds, 2026 is proving to be a year of momentum. Yet, from award wins and continued product development to investment in digital tools, retail support and new market opportunities, its focus remains firmly on strengthening the brand while helping its retail partners succeed …
Established in 2002 and manufacturing from its facility in West Yorkshire, Highgrove Beds has grown by combining manufacturing expertise with a clear understanding of what retailers and their customers need. Today, its portfolio spans mattresses, divans, headboards, adjustable beds and specialist sleep solutions, supported
by an ongoing commitment to product development, quality and service. A year worth celebrating Highgrove Beds says 2026 has already given its team plenty to celebrate: “We were delighted to be voted Best UK Bed Manufacturer in
the Furniture News Readers’ Choice Awards 2026, an accolade that means a great deal because it comes from within the industry. That recognition was followed by another fantastic result, with Highgrove Beds named Best Bed Manufacturer – Mid-Market in the Interiors Monthly Awards 2026. “Both awards are a reflection not only of the products we manufacture, but of the people and partnerships behind the brand. From our manufacturing teams in West Yorkshire to our sales team and network of retail partners, our continued growth is very much a collective effort. “For us, however, the awards are not an end point. They’re encouragement to keep moving forward.” Product development with the retailer in mind The product remains at the heart of Highgrove Beds. Across its mattress, divan and headboard collections, the bedmaker continues to develop sleep solutions designed to offer retailers a strong combination of choice, quality, comfort and commercial appeal. “Innovation is an important part of that approach, but so too is making ranges straightforward for retailers to present
30
BEDBUYER and customers to understand,” explains Highgrove Beds. “Our work across adjustable beds is also continuing to develop, creating further opportunities for retailers to offer customers greater choice across different sleep requirements and lifestyles. “Alongside our core retail ranges, we’re also strengthening our focus on the contract and hospitality market, bringing Highgrove Beds’ manufacturing capabilities to a broader range of commercial environments.” Investing in digital and retail support One of Highgrove’s biggest areas of focus in 2026 is the continued development of the support it provides around the product. “The relationship between manufacturer and retailer increasingly extends beyond supplying a bed,” the manufacturer explains. “Retailers need strong imagery, accurate product information, effective PoS material, digital assets and marketing support that can help them communicate products consistently, and ultimately drive sales. “Highgrove Beds continues to invest in this area. Our new website and developing retailer resources are being created with both the consumer journey and our retail partners in mind. From improved product information and imagery to downloadable marketing materials and digital tools, the aim is to make it easier for retailers to access the content they need. “We’re also continuing to develop our product visualisation capabilities, creating a growing bank of high-quality digital assets that can be used across websites, social media, in-store displays and marketing campaigns. For the consumer, this creates a clearer and more engaging way to explore the Highgrove Beds range. For our retailers, it means better access to consistent, professional assets designed to support the sale.” Supporting stronger partnerships While technology and digital development are increasingly important, Highgrove Beds says strong relationships remain fundamental to the business: “Our retail partners are at the centre of our plans, and we’re continuing to look at new ways to support them both nationally and at store level. “That means listening to feedback, developing relevant PoS materials, providing stronger digital resources and working collaboratively to help increase the visibility of Highgrove Beds within retail environments. “As the way consumers research and shop continues to evolve, we believe the strongest results will come from connecting the physical
“Better access to consistent, professional assets retail experience with effective digital marketing and brand communication.” Looking ahead There will be plenty more to see from Highgrove Beds over the coming months. At this year’s Bed Show, Highgrove will showcase the latest developments across its products, innovation and retail support. Visitors to stand G40 will have the opportunity to meet the Highgrove Beds team, explore what Is new and see more of the tools and resources it is developing to support its retail partners. “Beyond the show, our focus remains on
continuing to strengthen the foundations of the business as we move towards another important milestone,” Highgrove continues. “In 2027, Highgrove Beds will celebrate 25 years since the company was established. It’s a milestone we’re incredibly proud to be approaching, but our attention is firmly on what comes next – continuing to invest in our products, our people, our brand and, importantly, the partnerships that have helped us grow. After a successful 2026 so far, we’re looking forward to the next chapter.” www.highgrovebeds.co.uk
FIND HIGHGROVE BEDS ON STAND G40 AT THIS YEAR’S BED SHOW 31
BEDBUYER
Why verification matters more than ever When it comes to beds and mattresses, consumer expectation continues to evolve. But while comfort remains a key purchasing factor, today’s shoppers are also looking for reassurance that products are safe, durable and manufactured to recognised standards, and verification and evidence-based product claims are becoming increasingly important across the bed industry as a result, writes Johnny Worthington, commercial business area manager – furniture and floorcoverings, at SATRA … Many manufacturers have also invested significantly in their own quality assurance capabilities, including in-house testing facilities and product development programmes. These resources can help businesses react quickly to product design changes, conduct routine quality checks, and support continuous improvement initiatives. However, the value of any testing programme ultimately depends on the consistency, competence and reliability of the process being used. Sustainability is another area where verification is becoming increasingly valuable. Consumers are paying greater attention to product longevity, material choices and environmental claims. Manufacturers therefore need to ensure that any claims relating to sustainability, durability or performance can be supported by credible evidence. Independent
By Johnny Worthington Manufacturers are under pressure from multiple directions. They must balance performance, comfort, sustainability, cost and regulatory compliance, all while bringing new products to market at an increasingly rapid pace. At the same time, retailers are expected to provide consumers with greater transparency and confidence in the products they sell. This makes robust product evaluation a critical part of the development process. Testing allows manufacturers to assess key performance characteristics such as durability, stability and fitness for purpose before products reaches the marketplace. It can also help identify opportunities for product improvements and reduce the risk of costly failures, complaints or returns. For retailers, confidence in supplier quality processes is equally important. Independent verification and recognised industry schemes can provide assurance that products have been assessed against established requirements, and that manufacturers are maintaining appropriate quality controls. Within the UK bed sector, organisations such as the NBF have played an important role in promoting good practice and helping to raise standards across the industry. The federation’s activities, together with the efforts of manufacturers, retailers, and testing organisations like SATRA, contribute to a more transparent and trusted marketplace.
assessment can play an important role in providing that confidence. As technology, materials and consumer expectations continue to develop, the importance of technical due diligence is only likely to increase, so businesses that invest in testing, verification and continuous product improvement are often better positioned to demonstrate quality and build long-term trust with their customers. Ultimately, confidence is one of the industry’s most valuable assets. Through robust in-house processes, independent assessment and participation in recognised industry initiatives, the ability to demonstrate that products consistently meet expectations will remain a key factor in building successful and resilient businesses. www.satra.com
“Manufacturers need to ensure that any claims relating to sustainability, durability or performance can be supported by credible evidence
FIND SATRA ON STAND E50 AT THIS YEAR’S BED SHOW 34
BEDBUYER
The evolving global mattress industry According to economic research institute CSIL, the global consumption of mattresses was worth about US$30b in 2025 – little more than it had been a decade earlier, and below the $35.3b reached in 2021 (a peak built on post-pandemic price rises rather than extra units). Partner and senior researcher Giulia Taveggia explains what’s happening... capacity inside their final markets – Chinese groups across South East Asia, and a widening cluster in Mexico serving North America. Countries once absent from the trade, Laos among them, have begun shipping to the US, consistent with the relocation of Chineselinked production. Indonesia illustrates the double shift – since its anti-dumping order was revoked in early 2025, its product has entered the US almost duty free, and now makes up more than half of American mattress imports; while its output has made it South East Asia’s largest producer after China – up around 80% on 2019, and with a production value approximately 50% higher than Vietnam’s. By Giulia Taveggia Beneath that steady headline, the industry is being recomposed – demand is moving east, value is separating from volume, a raw-material shock is squeezing margins, trade is being redrawn by policy, and ownership is consolding among the largest players. Demand goes east Asia and the Pacific is now the leading region, accounting for roughly 40% of world value and just over half of all mattresses produced. India has been the fastest-growing major market of the past decade, expanding close to 7% a year, while China – the world’s second-largest market, and its largest producing country – has plateaued. North America, which accounts for about a third of world’s consumption, has slipped back to its 2019 level. US lines redrawn Conflict in the Middle East and disruption to shipping through the Strait of Hormuz and the Suez Canal have pushed up the cost of the PU foam at the core of most mattresses – a squeeze not expected to ease before late 2026. At the same time, the map of who ships to whom is being rewritten, less by cost than by trade measures. The US, the largest importer, saw mattress imports fall by double digits for a second year running in 2025, and its supplier mix is turning over. Anti-dumping and countervailing measures since 2019 remain the main reason for the swings in exports from China, Indonesia and Vietnam, and are pushing manufacturers to build
What’s driving demand? What growth there is comes more from product and demographics than from volume. Innovation in materials and construction is the underlying engine, and the clearest single driver is rising awareness of the health value of sleep, in mature and emerging markets alike. In a few markets unit demand has softened while values have held up rather better, as rising average prices and a richer product mix increasingly carry value in place of volume. Value also appears to be polarising – premium and ultrapremium producers tend to report growth while
mid-market demand weakens, and component suppliers increasingly present performance (pressure relief, support, durability, breathability, recyclable materials) as a baseline expectation rather than a premium feature, gradually moving brands away from price-led positioning. The year ahead World consumption is expected to edge lower in 2026 before a slight recovery in 2027, in l ine with global economic growth that the IMF puts at about 3% for 2026. Risks include the ongoing Middle East conflict and trade policy uncertainty. Trade itself has come full circle – the international mattress trade climbed from $3.8b in 2016 to $6.1b in 2021, but by 2025 was back at about $5.5b (its 2020 level). The industry enters this period in an unusual posture – current trading is weak and margins are squeezed, yet manufacturers across several markets say they expect improving confidence in the months ahead. CSIL’s The World Mattress Industry report analyses production, consumption and trade across 50 countries, profiles the leading manufacturers, and reviews competition, distribution and M&A, with forecasts to 2027. www.worldfurnitureonline.com
Mattress consumption by region, 2016-25 (US$b) Asia and Pacific North America
Europe* South America
Eastern Europe (non-EU) Middle East and Africa * the EU 27 plus the UK, Norway and Switzerland
14 12 10 8 6 4 2 0
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
“What growth there is, comes from product and demographics rather than volume” 36
A W O R L D L E A D E R I N M AT T R E S S E S P I L L O W S T O P P E R S
BRINGING INNOVATION TO LIFE FROM THE HEART OF THE PEAK DISTRICT
JOIN US AT THE BED SHOW 22 – 23 SEPTEMBER 2026 STAND E25
COOLING
SUSTAINABLE
RESTORE
PERSONALISATION
Advanced foam technologies engineered for temperature regulation and restorative sleep.
Creating more responsible comfort solutions through innovative materials and processes.
Enhancing sleep experiences through pressure relief, support and wellbeing.
Tailored foam solutions designed around individual comfort preferences and performance needs.
For more information about our innovative products contact us on 01457 861141 or Email : sales.uk@carpenter.com The Carpenter logo and We bring comfort to your life® are registered trademarks of Carpenter Co.
www.carpenter.com
BEDBUYER
Best in beds This year’s NBF Bed Industry Awards comprise eight categories, and are again aiming to honour the brightest and best enterprises in the market … Each year, the awards showcase the best in inspiration, design and innovation among NBF member manufacturers, suppliers and supporting retailers. This year’s line-up includes four awards for NBF member manufacturers and suppliers, and four for retailers that predominantly stock NBF-approved member brands. The winners will be revealed by celebrity guest host Clare Balding at the show’s gala dinner on the evening of 22nd September. The awards have been generously sponsored by Adjust-A-Bed. NBF member awards Bed Manufacturer of the Year recognises the achievements and innovations of NBF approved manufacturer members at a company level. Supplier of the Year recognises the achievements and innovations of component and service suppliers at a company level. Category judges: Tony Attard OBE DL (BFC, Panaz Group); Michael Bodsworth (SATRA Technology); and Dr Ann Stevenson (Resource Futures). Bed Product of the Year, which includes mattresses, headboards, frames and sofa beds, recognises the most outstanding new product. Category judges: Sue Davies (Sue Davies Design Solutions); Steve Adams (MattressOnline); Paul Farley (Furniture News); James Dunne (Prestige Beds); and James Wilson (The Sleep Geek). Component Product of the Year is awarded to the most innovative component product or machine used in manufacturing a finished product. Category judges: Natalie Armstrong (Sealy UK); Stuart Hibbert (Shire Beds); Hayley Hodgson (Silentnight); David Morris (Sleepeezee); and Ross Yeardley (Healthbeds). Retailer awards The Retail Champion awards are open to all retailers signed up to the NBF’s Retail Champions Scheme, which supports businesses whose product offer is from at least 50% NBF-approved member brands. Small NBF Retail Champion of the Year, for retailers with one or two stores, recognises the contributions of independent retailers. Medium NBF Retail Champion of the Year, for retailers with three to 20 stores, recognises
the contributions of larger independent retailers. National Bed Retailer of the Year covers businesses with more than 20 stores. Online Bed Retailer of the Year covers businesses where at least 80% of the sales are transacted via the internet. Category judges: Jessica Alexander (The Furniture Makers’ Company); Jarrod Bird (Interiors Monthly); Richard McMurrough
38
(The Propaganda Agency); Dan Squires (Big Furniture Group); and James Winfield (The Propaganda Agency). The winners will again feature in an official celebratory supplement in November’s Furniture News, delivered in partnership with the NBF. www.bedshow.co.uk/awards
BEDBUYER
At the frontier of foam technology Carpenter invites Bed Show visitors to experience its latest innovation in foam technology – Serene Soft and Firm Foam, which is designed to offer optimum comfort and support with a luxurious feel. The range is enhanced with billions of microscopic air capsules designed to cradle the body, increase the level of support and help reduce pressure on sensitive areas. The company explains: “It gives an immediate comfort response to your body, at virtually any temperature and helps to absorb movement, making Serene Foam the perfect comfort layer for our Restore mattress range. Comfort that’s smart, sustainable and supportive – meet the next generation of sleep innovation with the adhesive-free Click mattresses designed with ergonomic layers which click together. “Alternatively, test the performance of our Podz Mini and Podz Pocket foam springs featured in our Restore and Personalisation collections. Designed to mimic a metal spring, they deliver responsive comfort and firm support. Plus, these clever foam springs are fully recyclable, making mattress disposal
simple and sustainable. “Developed for those who value staying cool and comfortable throughout the night, our Cooling Collection features Aurora Foam and memory foam, both engineered to promote better airflow, while the Luxury Mattress includes a layer of Aurora+ graphite-infused foam which naturally dissipates heat for enhanced cooling performance. To complete the sleep experience, each mattress has smart contouring to aid movement and is finished with a cool-to-touch cover. “For discerning customers seeking greater
control over their sleep environment, we offer a range of mattresses that can be personalised to suit individual comfort preferences. Featuring a dual-layer reversible topper made with our premium comfort foams, these mattresses can be tailored to provide the ideal balance of support, comfort and feel for a perfect night’s sleep. “Visit us at The Bed Show to discover the world of Carpenter and how our innovative foam developments, exclusive profiles and mattresses can enhance your creations,” the foam specialist concludes. www.carpenter.com
VISIT CARPENTER ON STAND E25 AT THIS YEAR’S BED SHOW
OPPORTUNITY KNOCKS
This autumn, join the hundreds of voices that make themselves heard across Furniture News’ pages and online channels. Engaging, furniture-focused and full of opportunities, it’s the only trade media platform you need! Together with the latest in Bedroom, Dining, Living and Trade Services, October’s issue will feature: • Eco Conscious – the latest in furniture sustainability theory and practice • Outdoor – garden furniture and accessories in focus • Reviews – looking back at INDX Furniture, IFHS and Autumn Fair Get in touch today, and start the conversations that lead to success.
BOOK BY FRIDAY 11TH SEPTEMBER Contact Sam Horscroft on 07764 650655 or email sam@lewisbusinessmedia.co.uk
39
Support for Furnishing Industry People Struggling financially? We’re here to help!
As the charity for the furnishing industry, we have been supporting the welfare of people working in the trade since 1903. We help furnishing industry people by providing financial grants and practical, useful advice. Contact us Our friendly team are on hand to support you. 020 7256 5558 07366 568458 welfareofficer@furnituremakers.org.uk furnituremakers.org.uk/welfare The Worshipful Company of Furniture Makers’ Charitable Funds incorporating the Furnishing Trades Benevolent Association is a registered charity in England and Wales (no. 1015519) and a registered company (no. 02759359) in England and Wales
Scan to request a free box of marketing materials for your workplace
BEDBUYER
Readers' favourites revealed Furniture News’ Readers’ Choice Awards give the trade an opportunity to nominate their favourite suppliers, agents and representatives, with NBF member companies generally well represented among the winners …
Best Supplier Training Support: Sealy UK “Sealy are delighted to receive this accolade. This award recognises the effectiveness of the Sealy training programme, and it is a real testament to the training team’s hard work and dedication. “The training team hold a key role within Sealy, supporting our customers and frontline sales staff, offering the knowledge to provide exceptional service, supporting sales and helping our customers to build a bigger business. The Readers’ Choice Award holds a special meaning because it is voted for by our customers, making this both a huge compliment and a great honour.” Best Bed Component Supplier: Spinks “We’re honoured. This recognition reflects the strength of our innovation-led approach and the expertise of the people behind our pioneering spring technologies. “At Spinks, we focus on developing advanced components that help manufacturers deliver exceptional comfort and performance – and this award is testament to that. Thank you to everyone who voted for us, and to our talented team for their ongoing expertise, creativity and commitment, which continues to underpin our success.”
The NBF was voted Best Trade Body/Association
Best Bed Supplier: Harrison Spinks “To be recognised as both Best Bed Supplier and Best Mattress Supplier by the readers of Furniture News is a fantastic achievement for everyone at Harrison Spinks. “These awards reflect the dedication and expertise of our hard-working teams, who are committed to handcrafting luxury mattresses in the most responsible way. As a fifth-generation British bedmaker, we’re passionate about driving sustainable innovation while staying true to the values that have shaped our business for more than 185 years. “We’d like to thank everyone who voted for us, as well as our customers and retail partners for their continued support.”
“We’re grateful for the trust and support of our customers. With more than 350,000 five-star reviews, we’re proud of the confidence people place in our products. Thank you to Furniture News for this recognition and their continued support. As the sleep industry continues to evolve, we remain committed to driving innovation and helping more people achieve better rest.” Best for Staff Welfare: Sleepeezee “We are incredibly proud to receive this award. This recognition reflects our commitment to creating a workplace where people feel valued, supported, and empowered to succeed. Our team is at the heart of everything we do, and we believe that investing in their wellbeing, development and work-life balance is essential to both personal and business success. “This achievement belongs to every member of our organisation, whose dedication and positive culture make our workplace what it is today. We are humbled by this recognition, and remain committed to putting our people first.” Best Furniture Component/Material Supplier: Carpenter Best Machinery Manufacturer: Leggett & Platt Springs UK Best Mattress Supplier: Harrison Spinks
Best Boxed Mattress Brand: Simba Sleep “Being named Best Boxed Mattress Brand by Furniture News is a fantastic achievement for us at Simba,” says marketing and ecommerce director, Jon Moore. “This recognition reflects our ongoing commitment to innovation and our focus on developing technology that enables and supports better sleep.
Best Sofabed Supplier: Kyoto Futons “This award is a testament to the superb team at Kyoto, whose dedication and hard work consistently deliver outstanding products with exceptional quality and service. Our thanks go to everyone involved, and to our customers for their continued support. We’re excited
41
about what lies ahead, with significant new developments planned for 2026, alongside further improvements to our stock availability and delivery platforms.” Best Trade Body/Association: National Bed Federation “We are absolutely thrilled and honoured to be voted the Best Trade Body/Association, and would like to thank all those readers who voted for us. Our small team works tirelessly to support all our manufacturer and supplier members across technical, regulatory and compliance, sustainability, market intelligence and promotion. We are considered by many to be ‘the voice of the UK bed industry’ and we strive to champion the UK and Irish bed sector – and in particular, those companies that share our values and ambitions.” Best UK Bed Manufacturer: Highgrove Beds Best Upholstered Bed Supplier: Hypnos The recipients of this year’s Best Agent/Rep awards were: Anthony Quinlan (North West); Mike Brown (North East); Dilwyn Waymouth (South West); Greg Noble (South East); Mike Greasley (Midlands); Billy White (Scotland); Peter Westbrook (Northern Ireland); Phil Cotton (Republic of Ireland); and Anthony Palmer (Wales). The Furniture News Readers’ Choice Awards will return in 2027.
BEDBUYER
Taking the long view No matter how many times you hear it or read it, sustainability continues to be a defining concern for the UK bed industry – but the NBF is here to help, says its sustainability and circular economy lead, Tom Williams …
By Tom Williams
Research and innovation are also vital to making progress. Through our Knowledge Transfer Partnership (KTP) with Manchester Metropolitan University, we have developed a new, quick, reliable, laboratory-free method to assess the cleanliness of post-consumer mattress materials. This will enable more recycled fillings re-enter the supply chain safely, giving consumers confidence in reused materials. This kind of innovation can help the entire bed sector – and potentially others – reduce waste, and overcome major barriers to circular manufacturing. At a time when sustainability looks like it might have taken a back seat, it is easy to shift focus to other things – especially when external factors are causing problems you did not envisage. By using our valuable resources and research, the bed industry can keep its focus on sustainability, and avoid falling foul of upcoming legislation, and recognise the potential sustainability has beyond environmental protection. www.bedfed.org.uk/nbf-green
“It can be hard to know where to start or where to turn The NBF is working with Manchester Metropolitan University to assess the cleanliness of post-consumer mattress materials
Regardless of the economic conditions, pressure from consumers, regulators, retailers and supply chain partners to demonstrate sustainability in real terms continues to dictate a need for businesses to address sustainability in their operations. This summer’s tragic wildfires across the globe are a stark reminder that there is no ‘Planet B’, and the demand for more sustainable business practices and products will only grow. But with these demands changing at speed, it can be hard to know where to start or where to turn. The good news is, through a combination of practical tools, ethical guides, research partnerships, guidance on responsible claims, and industry-wide initiatives, we are proud to say the NBF is leading the way in its sustainability support for the bed industry and beyond. Last month, we relaunched the NBF Pledge for Our Planet alongside a new standalone ecodesign assessment toolkit. The pledge was created to encourage our members to commit to a journey of continuous environmental improvement at both a company and product level. While this ethos remains, we have removed the time restrictions, which allows members to fit their sustainability strategy within their wider business strategy by embedding sustainability more deeply throughout their business. Ecodesign – designing products with
environmental impacts in mind from the outset – is here to stay. That is why the exclusive toolkit now exists as its own entity, helping NBF members benchmark and improve the ecodesign scoring of their products. For the wider trade, our free NBF Ecodesign Principles for Mattresses guide is available to download from our website. It outlines how manufacturers can reduce environmental impacts, improve recycling potential, and extend product lifecycles. We also launched the NBF’s first Sustainability Guide this year, to assist members in understanding some of the most important sustainability issues and how they apply to the bed industry. Other valuable resources include the Mattress Restricted Substances List, created in conjunction with SATRA, the NBF Green Claims Guide and the NBF Greenwashing Guide, all freely available to our members. Our work with DigiProdPass on how digital product passports (DPPs) would fit into the industry is another way to improve industry sustainability and the circularity of mattresses.
FIND THE NBF ON STAND B5 AT THIS YEAR’S BED SHOW 42
See us on Stand F40