Volume 32, No. 3 — Published by Adventure Publishing Group
Jonathan Samet Publisher firstname.lastname@example.org
DEPARTMENTS 10 Editor’s Viewpoint 12 Industry Update 14 Stat Shot 15 Euromonitor 16 Talking Social Media How to Create an Effective Influencer Campaign
24 TIA Perspectives
Summer Toy Trends
104 Compliance & Regulations
94 Property Profile:
ICTI CARE’s Committed Brand PLUS Program
100 Toys & TV:
105 Industry Marketplace
Disney•Pixar’s Finding Dory The Evolution of Teenage Mutant Ninja Turtles
106 Flashback: May/June 1996
Jackie Breyer Editor-in-Chief email@example.com Marissa DiBartolo Senior Editor firstname.lastname@example.org Ali Mierzejewski Senior Editor email@example.com Maddie Michalik Assistant Editor firstname.lastname@example.org
17 Sweet Suite 2016
Varuni Sinha Assistant Editor email@example.com
Joe Ibraham Assistant Visual Media Editor firstname.lastname@example.org
18 Being Smart About Smart Toys
What Toymakers Should Do to Stay on Top
Stephanie Grassullo Editorial Assistant email@example.com
102 Game Changer Why Toy Companies Are Consolidating
Bill Reese Production Director firstname.lastname@example.org
20 Smart Toys 2016: Showcase
Lori Rubin Controller/Office Manager email@example.com
82 Licensing Expo 2016 A look at this year’s licensed brands and properties on display.
U.S. Corporate Headquarters Laurie Schacht President firstname.lastname@example.org
98 ’80s Toys Are Back and Totally Awesome!
Sony Pictures Consumer Products Is Riding the Time Machine to Success
Slimeball Flinger Darts, by Diggin
specialty toys & gifts: 25 26 ASTRA’s Insights
Certified Master Retailers discuss how the credential improved their business.
28 Chatting with the Industry
Retailers and manufacturers discuss the challenges of the specialty toy industry.
36 ASTRA Marketplace 2016
A Selection of Toys Being Exhibited at the Show
78 How Play Works
Sandbox@MIT explores ways research can help kids play better.
80 Donating to Your Bottom Line
Why You Should Consider Donating Excess Inventory to Charity
On the Cover: Adora’s BathTime Baby Kitty, Berg’s Buzzy Nitro, Blue Orange Games’ Kaboom, Edushape’s Dr. Pooch, Faber-Castell’s Craftivity Super String Lanterns, Folkmanis’ Monarch Life Cycle, Green Toys’ Fire Station Playset, Gund’s Swim Trunks Curious George, Learning Resources’ New Sprouts Grow It!, Mindware’s E-I-E-I-GO!, Play Monster’s My Fairy Garden, Thames & Kosmos’ Geckobot
Adventure Publishing Group, Inc.® 307 7th Avenue, #1601, New York, NY 10001 Phone: (212) 575-4510 • Fax: (212) 575-4521 The Toy Book Volume 32, No. 3 THE TOY BOOK (ISSN-0885-3991) is published bimonthly by Adventure Publishing Group, Inc.® Editorial and advertising offices are located at 307 Seventh Ave., Room 1601, New York, NY 10001, Phone (212) 575-4510. Periodicals Postage paid at New York and additional mailing offices. Copyright © 2016 Adventure Publishing Group, Inc.® All rights reserved. No part of this publication may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission from the publisher. Printed in U.S.A. Subscription rates: $48 one year, foreign $200. The Toy Book is a trademark of Adventure Publishing Group, Inc.® Registered in the U.S. Patent & Trademark Office. Postmaster: Send address changes to: The Toy Book, c/o Adventure Publishing Group, 307 Seventh Ave., Room 1601, New York, NY 10001. Opinions and comments expressed in this publication by editors, contributing writers, or solicited or unsolicited documents are not necessarily those of the management of The Toy Book.
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Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...